2018 Media Kit + Rate Card

Media Kit 2018

PRINT

ONLINE

SOCIAL MEDIA

A NATURAL HEALTH & WELLNESS MAGAZINE FOR FAMILIES IN THE WATERLOOWELLINGTON AREAS.

Audience Profile Our readers are young, well-educated, web savvy, healthconscious parents with disposable income, who are willing to spend more money on socially and environmentally responsible products and services.

Print

5,000 copies/issue

4x

per year

75+

distributors

FOUND AT... health food stores, wellness centres, doula practices, midwifery clinics, holistic practitioners, fitness studios, baby shops, and more!

IN...

Kitchener, Cambridge, Waterloo, Ayr, St. Agatha, Baden, Guelph, stratford, woodstock, and more!

Online

www.theholisticparent.ca

800+ 82% users/month

age 25-44

www.facebook.com/ holisticparentmag

900 3,500 “Likes�

people engaged (in Oct. 2017)

23,000

people reached (in Oct. 2017)

www.instagram.com/ holisticparentmag

900 9,500 Followers

people reached (in Oct. 2017)

Digital issue www.issuu.com/ theholisticparent

10,000 85,000

total reads

total impressions

Editorial Guide

Issue

Description

Dates

Spring 2018

2018 marks our fourth year in publication! And the Spring issue will kick-off a major growth year for us.

Featuring a cover story on single parenting, this issue will set the tone for the rest of the year.

Booking: Jan. 12 Artwork: Jan. 19 Published: Feb. 9

Summer 2018

This issue has been in the works for almost a year, and with careful thought and in consultation with local experts, we are please to present an entire issue dedicated to the “Positive Body Movement.” Read articles with a unique take on this very important topic.

Booking: Apr. 13 Artwork: Apr. 20 Published: May 11

Fall 2018

Given the success of the past two “Education Issues,” it was a no-brainer that we’d be continuing the trend with this year’s annual issue dedicated to education in the region. This year’s main focus will be “Food in Our Schools.” Always a popular issue, this one books up early!

Booking: July 13 Artwork: Julu 20 Published: Aug. 10

Holiday 2018

This year will be the first year we will publish as a quarterly magazine. So many people expressed disappointment that we didn’t run a Holiday Issue in 2017, we had no choice but to bring it back! This issue is jam-packed with local, eco-friendly gift ideas.

Booking: Oct. 12 Artwork: Oct. 19 Published: Nov. 9

3rd Annual Education issue

**back by popular demand!**

b2b networking series We will continue to host monthly networking events focused on building a community of likeminded businesses. Dedicated to supporting local, eco-conscious and family-friendly businesses, our unique events aim to promote education, discussion and connection. past events meet the media | portrait party | diy beauty workshop | social media videos + mini holiday market | defining your media strategy luncheon

partnerships

We are very pleased to be working with these local groups to provide cross promotion, marketing and event opportunities.

sponsorship

to join our mailing list, contact elaine@wiltshiremedia.ca

Contact Us Today!

Elaine Kapogines | Publisher + Editor elaine@wiltshiremedia.ca | 519.841.8421

The Holistic Parent is excited to be a gold sponsor of The Eco Market on April 21.

Rate Card 2018 Rate

1x

2x*

4x

Full

$660

$630

$600

Half

$450

$430

$400

Quarter

$275

$260

$245

Business Card

$130

$125

$120

*for 2x rate, buyers may select any two issues. they do not need to be consecutive issues.

Size

Dimensions

(inches)

Design Rates

Full

8.375 x 10.875*

$150

Half

7.37 x 4.93

$90

Quarter

3.68 x 4.93

$60

3.5 x 2

$30

Business Card

Please allow for an 1/8-inch bleed on all full page ads

*

Design Rates If you wish to have our in-house designer create your ad, we will be charging a flat rate fee based on your ad size. The design fee includes a consultation with the designer or sale rep, an initial proof plus three rounds of design changes.

After the third round, we will be changing an hourly rate ($75/hour, min. 30 mins).

Premium Positions We offer three full-page premium positions in each issue: inside front cover (IFC), inside back cover (IBC) and outside back cover (OBC). Please add 20% for OBC and 15% for IFC and IBC. These spaces are subject to availability and booked in a first-come-first-serve basis with first right of refusal upon expiration of contract.

Special Discounts As the official Gold Sponsor of The Eco Market, we offer an exclusive 20% discount to all participants (vendors and speakers) of the 2018 show. To take advantage of this discount, please contact your sales representative. Participants of the B2B Networking Series hosted by The Holistic Parent may also receive a discount code. To find out more about our networking events, visit theholisticparent.ca/events.

File Submission To submit artwork for an ad, please email your sales rep by the ad artwork deadline. All files should be a high-resolution PDF. If files are too large to send via email, we will accept files through Dropbox or WeTransfer.

Web Ads We are not currently accepting web ads, however, all advertisers will receive a space on our “Advertisers� page at theholisticparent.ca, which includes your logo and a link to your website. Please email a high quality version of your logo and your web address to your sales rep upon booking.