2015 S O U T H M I S S I S S A U G A R E A L E S TAT E
Market Study Residential Real Estate: Keeping you in touch with the market
Move
The Right
Direct:
Info@KatePeterson.ca Web: www.KatePeterson.ca Email:
TEAM
(905) 271-5151
TEAM
Kate’s Message
Biography
Statistics
Real Estate Experience
• Detached Homes
• Joined Keller Williams January 2013 • KW Platinum Award 2013 & 2014 (Top 1% for KW across North America) • Sales Representative with Royal LePage Sept. 2005 - Dec. 2012 • Award Winning with Royal LePage since 2006
*All statistics are from the Toronto Real Estate Board. NOTE: Due to the Toronto Real Estate Board’s initiative to re-district the GTA in July 2011, statistics for previous reporting areas (W12 & W13) are no longer available. Some data has been re-calculated from past reports to correspond with TREB’s new community boundaries. For further information please contact Kate directly.
• Semi-detached Homes
• Townhomes
• • • •
The 2014 market mirrored a successful 2013 market with an above average increase in demand in October helping us finish the year on a solid footing. 2015 should continue on the same path with good balance between supply and demand. Consumers will continue to favour home ownership over renting while interest rates remain at their historic lows.
Personal Background • • • •
Member Toronto Real Estate Board Member Mississauga Real Estate Board Member Oakville Milton Real Estate Board Member ALC (Agent Leadership Council) for KW Realty Solutions 2013 - present
Married with four children Mississauga resident ’81-’86 Mississauga/Port Credit resident since 1998 Graduated from the University of Toronto with a BSc. in Psychology and Sociology
Previous Career • PR and Customer Service Rep. for HOMES Publishing Group • Market Analyst for PMA Brethour Inc., Brokerage • Social Worker for Metropolitan Toronto Community and Social Services Dept.
2013
2014
Number Listed
16,773
18,274
18,164
17,686
Number Sold
10,446
9,805
9,748
10,181
62%
54%
54%
58%
421,096
456,027
478,958
506,818
unavailable
+8.3%
+5%
+5.8%
Median Price
376,000
407,007
430,000
457,600
Average DOM
23
24
26
24
98%
98%
98%
98%
Percentage of Listings Sold
Average Price Percentage Change vs. Prior Year
Average LP/SP
Listing to Sales Ratio 2013-2014 For South Mississauga 1000
2013 900
Listings
Duncan Stewart
Sales Representative
Sales Representative
With his background in engineering and computer science, Jeff’s approach to real estate is highly analytical. His clients value his insight into the financial aspects of real estate, whether it concerns a primary residence or investment properties.
Growing up in Lorne Park and now raising his own family in Port Credit, Duncan has unsurpassed knowledge of the local area and markets. Attention to customer service is his focus.
Jennifer Harrison
Ruchi Chawla
Sales Representative
Sales Representative
Joining the team in 2014, Jennifer brings a wealth of experience with her background in tech, logistics and event planning. Attention to detail is her forte in serving her clients.
With her background in the mortgage industry and an in-depth knowledge of real estate financing, Ruchi’s true and honest approach has always made her clients feel comfortable and at ease.
• Multi-Family Dwellings
2012
• Spending time with family and friends, watching many a hockey game, skiing, playing squash and travelling
Jeff Peterson
• Vacant Land
2011
Leisure Activities
The Team
• Condominiums
Mississauga Sales and Price History
Affiliations
Welcome to 2015! What a fabulous year we have had in our local, regional and national real estate markets. Prices continued to rise with strong consumer demand for homes across the GTA and in our South Mississauga Neighbourhoods as well.
With a wealth of experience, a wide network of professional service providers and a strong and energetic sales and support team, the Kate Peterson Team is ready to make your move a simple, smooth and straightforward experience. The right information, the right decisions, the right results... It’s The Right Move to have the Kate Peterson Team by your side. Have a wonderful year.
Statistics* in this report include 10 year history of sale prices and days on market for:
800 700 600 500
2014 400
Sales
300 200 100 0 January
February
March
April
May
June
July
August
September
October
November
December
Listings /13
586
629
704
832
943
844
769
687
754
739
650
407
Sales /13
112
149
173
200
275
230
192
144
170
157
149
78
Sales % /13
19%
24%
25%
24%
29%
27%
25%
21%
23%
21%
23%
19% 419
Debbie O’Day-Smith
Johanna Kee
Listings /14
476
510
656
869
858
839
761
686
775
764
634
Client Care Manager
Admin Manager
Sales /14
91
122
191
233
264
215
199
148
176
213
160
78
Debbie brings her experience in the investment industry and a commitment to service to her role as Client Care Manager for the team, ensuring clients are kept informed of progress.
Johanna brings years of experience with real estate brokerages and systems to her role as Admin Manager. She ensures that every task involved in the sale of a home is tracked and completed on time.
Sales % /14
19%
24%
29%
27%
31%
26%
26%
22%
23%
28%
25%
19%
$1,600,000
$200,000
2005
2006
2007
2008
35
34
2009
2010
Average Sold Price
2011
2012
2013
2014
999,643
770,775
744,518
681,817
695,573
624,393 34
24
32
31
29 19
$0 2005
2006
2007
2008
2009
2010
Average Sold Price
2011
2012
2013
2014
Average DOM
$800,000
Cawthra West
$700,000
Freehold Properties
$600,000
$150,000
38
$200,000 $100,000
29
26
$50,000
22
18
30
33
32 22
25 $100,000
25
500,655
455,996
454,904
432,904
$300,000
399,747
54
503,692
$500,000 $400,000
34
686,919
444,538
427,688
401,946
391,271
330,286
311,300
296,500
279,500
$300,000
337,950
$350,000
475,846
Mineola East
$400,000
$200,000
36
29
Average DOM
Condominium Townhomes
$250,000
29
33
$500,000 $450,000
$200,000
354,692
$0
37
48
42
39
53
587,852
51
582,517
$400,000
562,316
$400,000
592,708
$600,000
!
41
968,022
1,281,068
1,267,971
1,180,756
$800,000
$600,000
40
Freehold Properties
$1,000,000
493,312
889,859
$800,000
962,111
$1,000,000
1,086,779
1,120,626
$1,200,000
Mineola East
1,517,644
Freehold Properties
1,516,044
Mineola West 1,422,430
$1,400,000
$1,200,000
23
26
25
23
24
17 12
$0
$0 2005
2006
2007
2008
2009
Average Sold Price
2010
2011
Average DOM
All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.
2012
2013
2014
2005
2006
2007
2008
2009
Average Sold Price
2010
2011
Average DOM
2012
2013
2014
!
!
$1,200,000
Port Credit Village
$200,000
38
32
22
!
27
!
$0 2005
2006
2007
2009
2010
2011
2012
2013
$500,000
!
$480,000
52
2011
2014
48
2012
2013
38
2014
Average Sold Price
Average DOM
Average DOM
$550,000
$400,000 14
720,000
$300,000 46
43
52
327,947
455,500
460,592
426,619
418,923
69
38 24
407,857
$350,000
60 33
$400,000
409,948
1,037,333 831,667
752,333
114
Condominiums
320,500
528,800
609,000
$800,000
839,475
904,725
$1,000,000
70 & 80 Port Street
$450,000
1,078,400
1,246,667
Condominiums
$500,000
491,222
The Regatta (65 Port Street)
507,292
$1,400,000
$600,000
!
74
$460,000
2008
Average Sold Price
$1,200,000
$520,000
524,748
$540,000
30
22
560,861
$560,000
!
25
582,200
!
761,578
758,259
758,697
667,911
556,481 33
27
27
!
621,106
490,498
475,487
$400,000
495,039
$600,000
Condominiums
503,386
Freehold Properties
$580,000
$800,000
!
1 Hurontario Street
! 961,907
$1,000,000
$600,000
41
46
53 31
$250,000
28
46
38
40
25
15
$200,000
$200,000 2005
2006
2007
2008
2009
Average Sold Price
2010
2011
Average DOM
All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.
2012
2013
2014
2005
2006
2007
2008
2009
Average Sold Price
2010
2011
Average DOM
2012
2013
2014
The Neighbourhoods of South Mississauga
Lakeview Cawthra West Mineola East Port Credit Mineola West Gordon Woods Lorne Park Rattray Marsh Clarkson Mississauga Golf Club Area Sherwood Forest Sheridan Homelands
$400,000
45
1,009,768
52
44
33
$400,000
!
!
27
21
18
256,960
221,071
239,400
28
26
2008
2009
2010
2011
2012
2013
2005
2014
2006
2007
Average DOM
2008
2009
2010
Average Sold Price
$400,000
2011
2012
2013
522,142
2007
521,212
2006
Average Sold Price
2014
Average DOM
$600,000
534,983
458,438
396,417
366,145
$300,000
410,636
$400,000
460,406
Condominium Townhomes 459,944
$500,000
431,442
333,970
313,000
281,752
271,444
262,660
215,898
240,586
251,903
$250,000
341,905
Condominium Townhomes
Queen Street
367,391
Shawnmarr
$300,000
$150,000
28
$50,000
40
36
$0 2005
$200,000
37
34
18
$200,000
$350,000
46
43
$100,000
43
225,508
$200,000
206,488
943,000
874,000
$250,000
$150,000
56
Condominium Apartments
191,577
59
791,250
806,556
$600,000
745,645
!
697,500
$800,000
952,067
$1,000,000
853,743
!
$300,000
N of Lakeshore, W of Hurontario
367,500
Fram Condominium Townhomes
Port Credit Village –
341,714
Residences on the Lake
1,279,885
$1,200,000
$350,000
304,736
Port Credit Village –
333,632
$1,400,000
$200,000 39
$100,000 27
$50,000
27
25
24
24
26
$100,000
27
19
18
$0 2005
2006
2007
2008
2009
Average Sold Price
2010
2011
Average DOM
All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.
2012
2013
16 2014
24
28
27
30
32
29 24
26
23
$0 2005
2006
2007
2008
2009
Average Sold Price
2010
2011
Average DOM
2012
2013
2014
$800,000
Lorne Park
1,236,164
Lakeview
Freehold Properties
489,840
439,023
401,029
379,430
350,293
$300,000
421,198
$400,000
507,639
$500,000
613,849
$600,000
597,061
1,104,663
988,789
901,714
835,476
734,226
$600,000
827,973
$800,000
961,437
$1,000,000
1,210,796
Freehold Properties
1,068,057
$1,200,000
$700,000
676,272
$1,400,000
$200,000
$400,000
37
30
34
!
40
38
36
34
32
30
21 2005
2006
2007
2008
2009
2010
Average Sold Price
2011
2012
2013
2005
2014
31
30
28
2006
2007
26
2008
2009
2010
Average Sold Price
Average DOM
26
24
22
21
2011
2012
2013
2014
Average DOM
464,878
436,124
386,051
377,925
354,508
483,474
Freehold Properties
$400,000
$300,000
532,825
Clarkson
344,653
967,925
884,853
860,782
774,300
775,604
792,759
$800,000
743,395
985,114
$1,000,000
1,058,359
Freehold Properties
$500,000
321,808
1,240,031
Gordon Woods
556,408
$600,000
$1,400,000
$600,000
29
28
$0
$200,000
$1,200,000
$100,000
$200,000 $400,000
$200,000
41
37
47 37
41
43
$100,000 34
27
34
32
30
33
28
25
36
34 23
25
24
18
$0
$0 2005
2006
2007
2008
2009
Average Sold Price
2010
2011
Average DOM
All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.
2012
2013
2014
2005
2006
2007
2008
2009
Average Sold Price
2010
2011
Average DOM
2012
2013
2014
$1,800,000
Sheridan Homelands
$400,000 42
37
$200,000 26
43
40
35
43
40
$0 2005
2006
2007
2008
2009
2010
Average Sold Price
2011
2012
2013
2014
466,966
428,009
18
22
18
18
18
$100,000 2005
2006
2007
2008
2009
2010
Average Sold Price
2011
2012
2013
2014
Average DOM
899,447
918,296
51
790,994
675,758
665,703
$500,000
670,327
$700,000 $600,000
938,513
901,938
Freehold Properties
802,461
1,290,869
Sherwood Forrest 801,163
$800,000
1,378,292
1,220,222
1,191,662
1,225,065
$1,000,000
1,050,222
1,137,205
$1,200,000
1,066,722
$1,400,000
807,152
$900,000
Freehold Properties
946,669
$1,000,000
Mississauga Golf Club Area
$600,000
26
25
24
22
Average DOM
$1,600,000
$800,000
29
$200,000
31
25
399,277
390,334
$300,000
425,883
$400,000
477,869
$500,000
614,424
Freehold Properties
367,272
1,151,372
862,556
958,777
735,037
819,194
$800,000
985,920
$1,000,000
1,022,526
1,090,920
$1,200,000
1,257,833
$1,400,000
$600,000
$600,000
567,796
Freehold Properties
528,140
Rattray Marsh 1,523,956
$1,600,000
$700,000
$400,000
52
52
$300,000
47
44
43
42
37
36 31
30
$200,000 $100,000
$400,000
27
27
32
28
31
31
32 23
24
$0
2005
2006
2007
2008
2009
Average Sold Price
2010
2011
Average DOM
All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.
2012
2013
2014
2005
2006
2007
2008
2009
Average Sold Price
2010
2011
Average DOM
2012
2013
2014
We put your property in the centre of an extensive and
Personalized Marketing Program From the initial planning stages through to your successfully completed sale,
Strategic marketing for
The Kate Peterson Team implements your customized preparation, staging, pricing and marketing plan to bring your home maximum market exposure
MAXIMUM
to sell faster and for top dollar. It is our goal to help you achieve the highest
exposure!
return on your real estate investment with a stress free transaction.
LOCAL, REGIONAL, NATIONAL AND INTERNATIONAL STRATEGIC ADVERTISING
Ç
Ç
PRINT DISTRIBUTIONS Promoting your property locally and regionally: The Home News Homes and Land Magazine National Post The Toronto Star Port Credit Homes Lorne Park Homes Port Credit Village Times Mississauga News Direct mail advertising with Just Listed cards – targeted to reach potential purchasers for your property Personalized feature books of your home with professional photos and floorplans
Ç
ORGANIC APPROACH
Old fashioned hard work and faceto-face networking that has served our clients well for over a decade, one relationship at a time.
FAR REACHING INTERNET EXPOSURE Instantly promotes your property on 30 + websites including:
Local and National target audience: www.Realtor.ca www.KatePeterson.ca www.kw.com www.realestatevine.ca www.mreb.ca (Mississauga Real Estate Board) www.TorontoRealEstateBoard.com www.omdreb.on.ca (Oakville Real Estate Board) www.TheHomeNews.ca www.zoocasa.com www.craigslist.com www.kijiji.ca www.everythingZOOMER.com – targeting the new demographic of Boomers who are the main buyers of luxury, vacation and retirement properties Your own personal property website address
Ç
TARGETED DIRECT EMAIL Targeting over 1,000 potential purchasers and dedicated buyer agents through mass email distribution about your listing with professional photos and virtual tours.
International target audience: www.HomesandLand.com (Homes & Land) Approximately 15% - 17% of visitors to this site originate from the United States, the United Kingdom, India, Australia, United Arab Emirates, Israel, Germany and France. www.RobbReport.com www.IHT.com (International Herald Tribune) – 2.1 million unique visitors/mth www.nytimes.com (The New York Times) The New York Times GreatHomes – 12 million unique visitors/mth www.DupontRegistry.com (DuPont Registry) – 140,000 unique visitors/mth www.RealEstateJournal.com (Real Estate Journal from the Wall Street Journal) – 1.4 million unique visits/mth
Ç
Selling 40% Faster for 1.44% More than the MLS average *
Need we say more?
SOCIAL MEDIA STRATEGY
Streaming your listing to the growing number of social media followers: Facebook: South Mississauga Homes Twitter: SouthMissHomes LinkedIn: KatePetersonTeam YouTube: KatePetersonTeam
Call Kate Peterson
905.271.5151
*Based on TREB statistics for properties sold in 2014 by the Kate Peterson Team
TEAM
The Right Information. The Right Decisions.
The Right Results. It’s The Right Move to have Kate by your side.
Easily Putting Everything in Place M AY 14
2 0 1 5
Sixth Annual Red Day on May 14, 2015 Keller Williams Realty Solutions is part of this community service initiative across the globe. Keller Williams associates may be taking the day off on Thursday, May 14, 2015, but it will hardly be a day of rest. Associates with the KW Realty Solutions Office have chosen to “Give Where They Live” as part of RED Day, one of the biggest events in the real estate industry. Short for “Renew, Energize and Donate,” RED Day was created to unite Keller Williams Realty offices and associates in an international day of service. Since the first RED Day in 2009, Keller Williams associates have given almost a half million hours of community service through activities ranging from food and blood drives to cleaning up trash in public parks, revamping gardens at nursing homes and rebuilding homes and schools for community members in need. To this day, it is one of the largest events in the real estate industry. Call Kate today for more information or to lend a hand! (905) 271-5151, or visit www.kw.com/redday
CONTRACTORS
MOVING SERVICES
Everyday Handymen • Home Builders • Renovators
Movers • Packers • Storage
FINANCIAL SERVICES
EXTERIOR/INTERIOR
Mortgage • Investment • Legal • Counsel
Exterior Maintenance • In-Home Cleaning • Junk Removal
We have everyone and everything you need for your home.
Our Clients have the Last Word “ Thanks so much Kate and the team for all the hard work done on the sale of my Mom’s house. Not only that, but your kindness and understanding in a difficult time was greatly appreciated. I still can’t believe the house sold in 4 days! I will continue to recommend you to anyone needing a real estate agent.”
Karen
Thinking of Selling? Call today for your confidential and
The Kate Peterson Team is
Committed to the Community
complimentary
Active in many groups and events, every member of the Kate Peterson Team is proud to be part of our local community, supporting and sponsoring:
market evaluation!
• Kenollie Public School
• Port Credit Hockey Association
• Forest Avenue Public School
• Compass Food Bank
• Canadian Cancer Society
• Port Credit Village Residents Association
Direct:
(905) 271-5151
Kate@KatePeterson.ca Web: www.KatePeterson.ca Email:
• Erica’s Wish Foundation • Rotary Club of Mississauga Lakeshore – Movies in the Park
• Salvation Army • Mississauga Festival Choir
“ We are writing this as we sit in the backyard of our beautiful home Kate helped us find! If it weren’t for her help we would never have found this house! Kate... thank you for all your help and patience with us! You were helpful from the first day we met at an open house until the evening of closing! I will recommend you to anyone and you will help us in the future!”
Kristina and Tiago
“ I would like to thank Kate and the Team for all their hard work and exceptional service in helping us sell our home quickly. Their market knowledge, guidance and support in both the sale and the purchase of our new home minimized our stress tremendously. They are a pleasure to work with. I would highly recommend the Kate Peterson Team!”
Heather
“ I had been dreading the prospect of moving for some time, but finally called Kate. I selected her due to the fact that she lives in our community and another neighbour had been very pleased with her. I called Kate and we set up a meeting. I knew then and there that I would not need to shop around for any other real estate agent as she completely understood my needs and expectations. Kate delivered more than I ever expected – she kept me informed of all info necessary to the sale of our house and followed through with every detail. I loved the fact that she is very much “on top of her game” without being pushy. Her warmth and understanding coupled with great business savvy made her a pleasure to deal with. Since the sale, others have asked me what I think of Kate Peterson, and my answer to every person has been, “She’s the best.”
Alexandra
Attention, Home Buyers and Sellers The Right Information Can Make All the Difference! Kate Peterson has built her business by always going the extra mile to ensure clients reach their goals. That’s why she’s offering these special reports for people throughout the area.
The Last 10 Properties Sold in Your Neighbourhood Ask Kate for a complimentary copy of this vital resource that will help you gauge current market trends and compare pricing in your area.
The Five Hottest Buys on the Market Call Kate today for a free copy of this important tool and get a jump on the best values in your area.
connect with the KATE PETERSON TEAM
Whether you are contemplating a move or would just like a sense of what your home may be worth in today’s market,
CALL FOR A FREE MARKET EVALUATION!
905.271.5151 www.KatePeterson.ca
SouthMissHomes | South Mississauga Homes | KatePetersonTeam | KatePetersonTeam
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