Kate Peterson 'Market Study' Magazine - 2016

Page 1

2016 S O U T H M I S S I S S A U G A R E A L E S TAT E

Market Study Residential Real Estate: Keeping you in touch with the market

Move

The Right

Direct:

Info@KatePeterson.ca Web: www.PetersonTeam.ca Email:

TEAM

(905) 271-5151


TEAM

Biography Real Estate Experience

Kate’s Message

Welcome to an unseasonably warm 2016! It would appear that the mild weather has kept our real estate market not just warm but hot! 2015 closed with the second best December in history which capped off a record year for Toronto Real Estate Board sales across the GTA.The desire for home ownership by first time buyers coupled with low borrowing costs kept home sales on track this past year. The lack of inventory to meet that demand made it a competitive marketplace and drove pricing up for yet another year. That was great for our home sellers and tricky ground for home buyers. What will 2016 bring is the million dollar question. There is plenty of pent up consumer demand from those purchasers who still have mortgage pre-approvals in hand at what are arguably lower rates than what may be coming down the pipeline. They are eager to purchase so this speaks to a strong first quarter for home sellers. If 2016 is the year that your family intends to make their next move, the Kate Peterson Team has a wealth of experience, a wide network of professional service providers and a strong and energetic sales and support team. We’re ready to make your move a simple, smooth and straightforward experience. The right information, the right decisions, the right results… It’s The Right Move to have the Kate Peterson Team by your side. Have a wonderful year!

• Joined Keller Williams January 2013 • KW Platinum Award 2013, 2014 & 2015 (Top 1% for KW across North America) • Sales Representative with Royal LePage Sept. 2005 - Dec. 2012 • Award Winning with Royal LePage since 2006

Affiliations • • • •

Member Toronto Real Estate Board Member Mississauga Real Estate Board Member Oakville Milton Real Estate Board Member ALC (Agent Leadership Council) for KW Realty Solutions 2013 - present • Chair of the KW Cares Committee

Personal Background • • • •

Married with four children Mississauga resident ’81-’86 Mississauga/Port Credit resident since 1998 Graduated from the University of Toronto with a BSc. in Psychology and Sociology

Previous Career • PR and Customer Service Rep. for HOMES Publishing Group • Market Analyst for PMA Brethour Inc., Brokerage • Social Worker for Metropolitan Toronto Community and Social Services Dept.

Leisure Activities • Spending time with family and friends, watching many a hockey game, skiing, playing squash and travelling

The Team Jeff Peterson

Duncan Stewart

Broker

Sales Representative

With his background in engineering & computer science, Jeff’s approach to real estate is highly analytical. His clients value his insight into the financial aspects of real estate, whether it concerns a primary residence or investment properties.

Growing up in Lorne Park and now raising his own family in Port Credit, Duncan has unsurpassed knowledge of the local area and markets. Attention to customer service is his focus.

Cory Herbert

Derek St. Jean

Sales Representative

Sales Representative

Cory is committed to making sure his clients are well informed regarding every aspect of their real estate transaction. He brings a calm, caring & confident approach to the buying and selling process and his clients love him, referring him to their friends and family with the knowledge that they will be well taken care of.

A South Mississauga resident for over 20 years & now living downtown, Derek brings a wealth of experience & neighbourhood knowledge to every transaction. Whether working with first time home buyers or seniors looking to downsize, Derek has the expertise to ensure a comfortable, stress free & well informed real estate experience.

Debbie O’Day-Smith

Johanna Kee

Client Care Manager

Admin Manager

Debbie brings her experience in the investment industry and a commitment to service to her role as Client Care Manager for the team, ensuring clients are kept informed of progress.

Johanna brings years of experience with real estate brokerages & systems to her role as Admin Manager. She ensures that every task involved in the sale of a home is tracked & completed on time.


g

Statistics Statistics* in this report include 10 year history of sale prices and days on market for: • Detached Homes

• Semi-detached Homes

• Townhomes

• Condominiums

• Vacant Land

• Multi-Family Dwellings

*All statistics are from the Toronto Real Estate Board. NOTE: Due to the Toronto Real Estate Board’s initiative to re-district the GTA in July 2011, statistics for previous reporting areas (W12 & W13) are no longer available. Some data has been re-calculated from past reports to correspond with TREB’s new community boundaries. For further information please contact Kate directly.

Mississauga Sales and Price History Number Listed Number Sold Percentage of Listings Sold

Average Price Percentage Change vs. Prior Year

2012

2013

2014

2015

18,274

18,164

17,686

17,068

9,805

9,748

10,181

10,623

54%

54%

58%

62%

456,027

478,958

506,818

546,720

+5%

+5.8%

+7.8%

+8.3%

Median Price

407,007

430,000

457,600

495,600

Average DOM

24

26

24

22

98%

98%

98%

99%

Average LP/SP


$1,800,000

1,516,044

Freehold Properties

$800,000

1,281,068

1,267,971

1,180,756

962,111

$1,000,000

1,086,779

1,120,626

$1,200,000

1,422,430

$1,400,000

1,595,458

Mineola West 1,517,644

$1,600,000

$600,000 51

$400,000 41

39

37

$200,000

48

42 35

34

33

28

$0 2006

2007

2008

2009

2010

2011

Average Sold Price

2012

2013

2014

2015

Average DOM

$600,000

Mineola East

401,946

391,271

337,950

330,286

296,500

$200,000

311,300

$300,000

34 $100,000

475,846 33

32

29

26

427,688

$400,000

22

18

519,800

Condominium Townhomes 444,688

$500,000

25

22

21

$0 2006

2007

2008

2009

2010

Average Sold Price

2011

2012

Average DOM

All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.

2013

2014

2015


$1,400,000

Mineola East Freehold Properties

1,158,071

$1,200,000

968,022 36

$200,000

29

770,775

744,518

681,817

562,316

592,708

$600,000

624,393

695,573

$800,000

$400,000

999,643

$1,000,000

53 34

24

32

31

29

26

19

$0 2006

2007

2008

2009

2010

2011

Average Sold Price

2012

2013

2014

2015

Average DOM

$900,000

Freehold Properties

$200,000

582,517

500,655

503,692 30

26

23

25

455,996

454,904

399,747

$300,000

432,904

$400,000

587,852

$600,000 $500,000

772,414

$700,000

Cawthra West 686,919

$800,000

25

24

23 17

$100,000

20

12 $0 2006

2007

2008

2009

2010

Average Sold Price

2011

2012

Average DOM

2013

2014

2015


$1,200,000

Port Credit Village

38

$200,000

33

27

32

25

22

761,578

758,259

667,911

556,481

621,106

490,498

495,039

$600,000

758,697

$800,000

$400,000

1,040,698

Freehold Properties

961,907

$1,000,000

30

22

32

27

$0 2006

2007

2008

2009

2010

2011

Average Sold Price

2012

2013

2014

2015

Average DOM

$1,600,000

1,471,000

The Regatta (65 Port Street) Condominiums

1,246,667

$1,200,000

1,037,333

$1,000,000

$400,000

528,800

33

60

720,000

831,667

$600,000

752,333

839,475

904,725

114 $800,000

46

43

38

28

24

1,078,400

$1,400,000

47

15

$200,000 2006

2007

2008

2009

2010

Average Sold Price

2011

2012

Average DOM

All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.

2013

2014

2015


$600,000

1 Hurontario Street Condominiums

582,200

$580,000

$500,000

74 52

48

$480,000

503,386

$520,000

524,748

$540,000

519,130

560,861

$560,000

46 38

$460,000 2011

2012

2013

2014

2015

Average Sold Price

Average DOM

$650,000

70 & 80 Port Street

626,306

$600,000

Condominiums $550,000

455,500

491,222

407,857

426,619 53

46

46

41

327,947

$300,000

418,923

69 $350,000

409,948

$400,000

460,592

$450,000

507,292

$500,000

31

40

38

33

25

$250,000 $200,000 2006

2007

2008

2009

2010

Average Sold Price

2011

2012

Average DOM

2013

2014

2015



The Neighbourhoods of South Mississauga

Lakeview Cawthra West Mineola East Port Credit Mineola West Gordon Woods Lorne Park Rattray Marsh Clarkson Mississauga Golf Club Area Sherwood Forest Sheridan Homelands


$1,400,000

Port Credit Village –­ Residences on the Lake Fram Condominium Townhomes

56

1,009,768

943,000

874,000

806,556

853,743 59

791,250

$600,000

745,645

$800,000

952,067

$1,000,000

1,107,933

1,279,885

$1,200,000

66 52

44

43 33

$400,000

27

21

18

$200,000 2006

2007

2008

2009

2010

2011

Average Sold Price

2012

2013

2014

2015

Average DOM

$450,000

Shawnmarr

411,583

$400,000

Condominium Townhomes 341,905

333,970

281,752

262,660

251,903

240,586

$200,000

271,444

$250,000

313,000

$300,000

367,391

$350,000

$150,000 $100,000 27

27

25

$50,000

24

26

26

24

18

16

$0 2006

2007

2008

2009

2010

Average Sold Price

2011

2012

Average DOM

All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.

2013

2014

11 2015


$450,000

$300,000

$100,000

256,960

239,400

221,071

$150,000

206,488

$200,000

225,508

$250,000

395,942

341,714

Condominium Apartments

367,500

N of Lakeshore, W of Hurontario 304,736

$350,000

Port Credit Village –

333,632

$400,000

46 37

34 28

40

36 28

26

$50,000

27

18

$0 2006

2007

2008

2009

2010

2011

Average Sold Price

2012

2013

2014

2015

Average DOM

$700,000

Queen Street

$200,000 28

24

$100,000

32

30

27

534,938

521,212

458,438

460,406

431,442

396,417

$300,000

410,636

$400,000

459,944

$500,000

29

26

24

580,077

Condominium Townhomes 522,142

$600,000

26

23

$0 2006

2007

2008

2009

2010

Average Sold Price

2011

2012

Average DOM

2013

2014

2015


1,104,663

988,789

901,714

835,476

827,973

$800,000

961,437

$1,000,000

1,210,796

Freehold Properties

1,236.164

Lorne Park

1,0068,057

$1,200,000

1,252,425

$1,400,000

$600,000

37

$400,000

40

38

34

36

34

32

30

30

21 $200,000 2006

2007

2008

2009

2010

2011

Average Sold Price

2012

2013

2014

2015

Average DOM

Gordon Woods Freehold Properties

967,925

884,853

860,782

774,300

775,604

$600,000

792,759

$800,000

985,114

$1,000,000

1,058,359

1,240,031

$1,200,000

1,164,826

$1,400,000

$400,000 47

41

$200,000

43

41

37

34

34

27

33

34

$0 2006

2007

2008

2009

2010

Average Sold Price

2011

2012

Average DOM

All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.

2013

2014

2015


$800,000

Lakeview

489,840

439,023

421,198

401,029

379,430

$300,000

597,061

507,639

$500,000 $400,000

613,849

$600,000

676,272

Freehold Properties

741,954

$700,000

$200,000 29

$100,000

31

30

28

26

26

24

22

21

21

$0 2006

2007

2008

2009

2010

Average Sold Price

2011

2012

2013

2014

2015

Average DOM

$700,000

$600,000

Clarkson

556,408

483,474

464,878

436,124

377,925

354,508

344,653

$300,000

386,051

$400,000

532,825

$500,000

597,507

Freehold Properties

$200,000

$100,000

32

25

28

36

34 23

25

24

18

14

$0 2006

2007

2008

2009

2010

Average Sold Price

2011

2012

Average DOM

2013

2014

2015


$1,800,000

1,523,956

Freehold Properties

$1,400,000

1,022,526

1,090,920

862,556

$600,000

819,194

$800,000

958,777

985,920

$1,000,000

1,151,372

$1,200,000

$400,000 42

37

$200,000

43

40

35

1,293,409

Rattray Marsh

1,257,833

$1,600,000

43

40

34

31

25

$0 2006

2007

2008

2009

2010

2011

Average Sold Price

2012

2013

2014

2015

Average DOM

$1,800,000

Mississauga Golf Club Area Freehold Properties

1,586,613

$1,600,000

51

52 47

1,290,869

1,378,292

1,220,222

1,191,662

1,225,065

1,050,222

$800,000

899,447

$1,000,000

1,137,205

$1,200,000

1,066,722

$1,400,000

52

49 43

42

36

$600,000

31

30

$400,000 2006

2007

2008

2009

2010

Average Sold Price

2011

2012

Average DOM

All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.

2013

2014

2015


$800,000

$700,000

Sheridan Homelands

$200,000

567,796

528,140

466,966

26

25

24

22

428,009

399,277

390,334

$300,000

425,883

$400,000

477,869

$500,000

18

18

614,424

$600,000

22

18

676,404

Freehold Properties

18

15

$100,000 2006

2007

2008

2009

2010

2011

Average Sold Price

2012

2013

2014

2015

Average DOM

$1,200,000

790,994

938,513

802,461

801,163

807,152

675,758

665,703

946,669

Freehold Properties

$800,000

$600,000

1,094,108

Sherwood Forrest 901,938

$1,000,000

$400,000 44 $200,000

32

28

27

31

32

31

24

23

21

$0 2006

2007

2008

2009

2010

Average Sold Price

2011

2012

Average DOM

2013

2014

2015


We put your property in the centre of an extensive and

Personalized Marketing Program From the initial planning stages through to your successfully completed sale,

Strategic marketing for

The Kate Peterson Team implements your customized preparation, staging, pricing and marketing plan to bring your home maximum market exposure

MAXIMUM

to sell faster and for top dollar. It is our goal to help you achieve the highest

exposure!

return on your real estate investment with a stress free transaction.

LOCAL, REGIONAL, NATIONAL AND INTERNATIONAL STRATEGIC ADVERTISING

Ç

Ç

PRINT DISTRIBUTIONS Promoting your property locally and regionally:

FAR REACHING INTERNET EXPOSURE Instantly promotes your property on 90 + websites including:

The Toronto Star

Local and National target audience: www.YourAddressHere.com and www.YourAddressHere.ca - your personalized web addresses to draw an audience to your listing and your interactive digital brochure

Port Credit Homes

www.Realtor.ca

The Home News National Post

Lorne Park Homes Port Credit Village Times Direct mail advertising with Just Listed cards – targeted to reach potential purchasers for your property Personalized feature books of your home with professional photos and floorplans

Ç

ORGANIC APPROACH

Old fashioned hard work and faceto-face networking that has served our clients well for over a decade, one relationship at a time.

International target audience: Keller Williams Global Property Specialist our listings are sent to over 80 top international websites including Hong Kong, the United Kingdom, Japan, Germany, Australia, United Arab Emirates and India

www.PetersonTeam.ca

www.rightmove.uk - United Kingdom

www.YouTube.com

www.fang.com - China

www.mreb.ca (Mississauga Real Estate Board)

www.99acres.com - India

www.TorontoRealEstateBoard.com

www.bayut.com - United Arab Emirate

www.omdreb.on.ca (Oakville Real Estate Board)

www.realestateworld.com.au - Australia

www.TheHomeNews.ca

www.realestate.co.jp - Japan

www.kijiji.ca

Ç

TARGETED DIRECT EMAIL Targeting over 1,000 potential purchasers and dedicated buyer agents through mass email distribution about your listing with professional photos and virtual tours.

Ç

www.sz-immo.de - Germany

SOCIAL MEDIA STRATEGY

Streaming your listing to the growing number of social media followers: Facebook: KatePetersonTeam Facebook: Your Personal Property Address Twitter: KPetersonTeam LinkedIn: KatePetersonTeam Instagram: KatePetersonTeam YouTube: KatePetersonTeam


WE BRING

THE

WORLD TO YOUR

DOOR

Your listing translated into over 19 languages and published on over 80 world wide websites with a reach of 600,000 agents. Call us now to market your property to the world! 905.271.5151 or info@katepeterson.ca


TEAM

The Right Information. The Right Decisions.

M AY 12

2 0 1 6

Seventh Annual Red Day on May 12, 2016 Keller Williams Realty Solutions is part of this community service initiative across the globe. Keller Williams associates may be taking the day off on Thursday, May 12, 2016, but it will hardly be a day of rest. Associates with the KW Realty Solutions Office have chosen to “Give Where They Live” as part of RED Day, one of the biggest events in the real estate industry. Short for “Renew, Energize and Donate,” RED Day was created to unite Keller Williams Realty offices and associates in an international day of service. Since the first RED Day in 2009, Keller Williams associates have given almost a half million hours of community service through activities ranging from food and blood drives to cleaning up trash in public parks, revamping gardens at nursing homes and rebuilding homes and schools for community members in need. To this day, it is one of the largest events in the real estate industry.

Call Kate today for more information or to lend a hand! (905) 271-5151, or visit www.kw.com/redday

Thinking of Selling? Call today for your confidential and

The Kate Peterson Team is

Committed to the Community

complimentary

Active in many groups and events, every member of the Kate Peterson Team is proud to be part of our local community, supporting and sponsoring:

market evaluation!

• Kenollie Public School

• Port Credit Hockey Association

• Forest Avenue Public School

• Compass Food Bank

• Canadian Cancer Society

• Port Credit Village Residents Association

Direct:

(905) 271-5151

Kate@KatePeterson.ca Web: www.PetersonTeam.ca Email:

• Erica’s Wish Foundation • Rotary Club of Mississauga Lakeshore – Movies in the Park

• Salvation Army • Mississauga Festival Choir

“ Y w in o s Y h fo w P


The Right Results. It’s The Right Move to have Kate by your side.

Easily Putting Everything in Place CONTRACTORS

MOVING SERVICES

Everyday Handymen • Home Builders • Renovators

Movers • Packers • Storage

FINANCIAL SERVICES

EXTERIOR/INTERIOR

Mortgage • Investment • Legal • Counsel

Exterior Maintenance • In-Home Cleaning • Junk Removal

We have everyone and everything you need for your home.

Our Clients have the Last Word

“ Kate’s team was extremely helpful in selling our condo and assist- “ We would like express our sincere thanks for everything you and ing in finding our new home. They are professional, attentive and your team did for us. It’s not lost on us how much work you all did detail oriented. They go above and beyond to ensure all questions and that you and your team were available whenever we needed are answered and needs are met. Kate made every effort possible something. You handled our transactions with professionalism and to ensure our condo sold and we are very grateful. Her team was care each step of the way. Please pass along our thanks to the always responsive when we had any questions during the process. whole team.” We would definitely recommend the Kate Peterson team to anyone Claudio & Franca looking to buy or sell their home!” Amanda & Jason “ We would like to take the opportunity to thank you for the excellent job you did & for making the experience of selling and buying our new “There aren’t enough words to express our heartfelt thanks to you. home a pleasurable one. From the start you made us feel at ease & You took care of us from day one just as you said you would. We kept us informed through every step. The honesty, professionalism were very intimidated about the thought of getting an agent and sell- & advice you gave us was greatly appreciated. We truly felt from the ing our house after living in it for 26 years. The thought of it was beginning that we could trust you and that you had our best interests overwhelming but you and your wonderful team held our hand every at heart. We could not have been any more pleased and impressed, step of the way and delivered on EVERY promise you made to us. and we would recommend your services to anyone.” Your professionalism and your caring manner gave us confidence and Jennifer & Steve helped us to remain focused, excited and calm. Thank you so much for everything....our family and friends certainly know of you now and we are going to make sure everyone we know, knows about the Kate Peterson Team. Thank you!!”

Phyllis & Glenn


Attention, Home Buyers and Sellers

Whether you are contemplating a move or would just like a sense of what your home may be worth in today’s market,

The Right Information Can Make All the Difference! Kate Peterson has built her business by always going the extra mile to ensure clients reach their goals. That’s why she’s offering these special reports for people throughout the area.

CALL FOR A FREE MARKET EVALUATION!

The Last 10 Properties Sold in Your Neighbourhood Ask Kate for a complimentary copy of this vital resource that will help you gauge current market trends and compare pricing in your area.

The Five Hottest Buys on the Market

905.271.5151 www.PetersonTeam.ca

Call Kate today for a free copy of this important tool and get a jump on the best values in your area.

connect with the KATE PETERSON TEAM

KPetersonTeam

Info@KatePeterson.ca

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KatePeterson Team

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KatePetersonTeam

www.PetersonTeam.ca

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Keller Williams Realty Solutions Brokerage Independently Owned and Operated


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