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WELLNESS TOURISM ASSOCIATION
what is wellness travel?
by: Anne Dimon
f there is one good thing that has come out of the pandemic ,it is that our personal good health has become a priority. We are adopting new habits and practices to maintain our good health or are looking to learn about new ways to improve our health. More of us have adopted “wellness” as a lifestyle, and we feel safe and comfortable traveling again, we’ll want to take those new habits and practices on the road with us. As the demand for “wellness travel” continues to grow many are asking themselves: What is Wellness Travel?
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What is Wellness Travel? If you are just a wee bit confused about the term, you’re not alone. Terms such as Wellness Vacations, Wellness Retreats, Wellness Traveler are also now part of the travel lexicon. So, what do they all mean? The Wellness
Tourism Association is here to set the record straight, and to help make sure everyone is on the same page when it comes to these new terms that have entered our vocabulary over the last decade. In early 2018, just after the launch of the Wellness Tourism Association – a not-for-profit organization looking to bring clarity and standards to the growing wellness sector of the tourism industry - the glossary of definitions was introduced. Here are a few of the most commonly-used terms: Wellness Travel: Travel that allows the traveler to maintain, enhance or kick-start a healthy lifestyle, and support or increase one’s sense of wellbeing. Wellness Vacation/Holiday: Wellness Vacation / Holiday is Wellness Travel powered by a wellness-focused inten-
