The Customer Use Scenario Doodler
notes and insights on the customers, the problems, and the value proposition
steps in the scenario carried out by the different actors - this should tell a story
name of actor in this scenario:
This doodler is to help you dig deeper into the scenarios in which your customers - e.g. users and economic decision makers - might use your offering. Use it to refine your understanding of your customers, the problem(s) they are facing, and the potential value proposition of your offering. A lot can be learned from doing this once each for the current and future scenarios, for example.
the innographer
To download and print copies of this doodler, visit: www.theinnographer.com/toolkit/customer-use-scenario-doodler
This work is licensed as part of the DIY Innovation ToolkitTM under creative commons: http://creativecommons.org/licenses/by-nc-nd/2.5/ca/