The Inside Line - Sandown 2015 by The Inside Line

The Doric TwiinTM was the first non-handed twin actuator system to be offered in the Australian market.

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Standard model offers selectable dead latched or deadlocked security functions

The extra thick 6mm plated cast tongues and 6 point keeper fixing ensures the Doric Twiin offers a high level of security that surpasses similar products designed for residential applications.

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Utilises industry standard C4 pin cylinder system

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Industry benchmark keeper adjustment of 6mm

The TwiinTM lock is available in a range of sleek and contemporary handle designs which blend seamlessly with modern decor.

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Slimmest aluminium sliding door lock available

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Unique and smooth TwiinTM push/pull actuator operation

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Utilises industry standard 82mm machining details.

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Incorporates an anti-crash feature to prevent keeper damage

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All locks form part of the Doric One KeyTM solution and can be keyed alike to other window locks.

For more information on Doric window & door hardware visit

Welcome WELCOME TO our new look magazine! We’ve changed the way we share all the latest news about our Doric and Cowdroy Racing programs and completely redesigned our magazine. We’ve changed our name and the way we communicate to tell you more about what goes on behind the scenes of who we and our ambassadors are. Bolder and better than ever before, we hope you enjoy all The Inside Line has to offer. I would also like to officially welcome you to our Doric/Cowdroy corporate suite for what should be a spectacular weekend of racing at Sandown. We’re very proud of two exciting changes to our 2015 program. Firstly, introducing ALG sister company Cowdroy, joining Doric in our 2015 program and secondly, our new partnership with Erebus Mercedes Motorsport. It’s great to have Will Davison on board once again as our Doric brand ambassador, especially as he continues his role at Erebus Motorsport, behind the wheel of the AMG Mercedes V8 Supercar. Our racing family has had a great first half of the year on track and we’ll be right there beside them as the excitement continues throughout the rest of the season. Doric is proud of our various associations in motorsport and it’s been very exciting to introduce Cowdroy to the program, with the 2015 season marking Doric’s eleventh straight year delivering money can’t buy experiences for our valued clients and staff. Our sponsorships have taken our brand exposure to a new level & helped raise the professionalism and image of the Doric brand and we hope to continue this exposure for the Cowdroy brand. Drivers Will Davison and John Bowe are great ambassadors and we are proud to be associated with such a professional team in Erebus

Motorsport. We have received some fantastic coverage this year from the Doric logos splashed across the #9 Erebus Mercedes Benz and on Will’s racing suit and helmet. Cowdroy has also had some great coverage with branding on Ash Walsh’s #4 racer. Our new association with Erebus also extends to their GT program, which we hope will take the Doric brand to Asian markets thanks to a global racing program. We are also continuing out support of our longest running ambassador; motorsport legend John Bowe. We have supported JB in his current venture in the Touring Car Masters series for many years and can’t wait to see him hit the track in his Holden Torana at the next race. JB is entertaining, engaging and a legend who continues to deliver value for the Doric business. Motorsport is competitive, exciting, passionate and innovative. We at Doric and Cowdroy

stand for all those values. I’d also like to take this opportunity to welcome our new Marketing Communications Coordinator, Hao Nguyen, to the family. Hao joins us from the marketing agency world, and has worked with numerous clients to build their brand and awareness. Hao will be responsible for all marketing communications and work alongside David Scoones and the rest of the marketing team as we continue to evolve the business with our ever changing markets. Finally, we hope you enjoy your day at Sandown with Doric and Cowdroy; it is a pleasure to host you in our private suite. NIGEL LONG Group CEO, ALG

Managing Editor- David Scoones Alchin Long Group Marketing Manager david.scoones@alchinlong.com 02 6909 2555 The Inside Line Production Media & Communication Services www.mediacomservices.com.au Editorial & Design: Ashleigh Maxwell Mark Walker

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Opening Shot

Will Davison charges through the v8 supercar field for Erebus at Sydney Motorsport Park

New Look in 2015 DORIC IS shaking things up in 2015 with a brand new marketing program around V8 Supercar and GT racing in Australia, New Zealand and Asia. Central to this year’s program, is a new partnership with Erebus Motorsport, supporting both its V8 and GT endeavours. As revealed at the recent Test Day, Doric branding will be splashed across the #9 Erebus Motorsport Mercedes-Benz AMG E63 V8 Supercar throughout the 2015 season. The Doric logo will also feature on the Erebus V8 Supercar pits, team uniforms and transporters. Doric is also extending its partnership with Will Davison, confirming the driver as an official Doric brand ambassador for 2015. Davison will carry Doric branding on both his racing suit and helmet throughout the year. Touring Car legend John Bowe will also continue to fly the flag for Doric in the Touring Car Masters series. The Doric Ambassador will race his famous Ford Mustang in all eight rounds of the 2015 season. The new partnership with Erebus will also open exciting new opportunities through the team’s Asia Pacific GT racing involvement. Doric branding will be feature on the slick Erebus’ Mercedes Benz SLS AMG GT racers at key events around Australia and Asia throughout 2015. Doric is looking forward to continue it’s actively engagement with customers and staff around both the Erebus and John Bowe programs at events throughout 2015.

AS PART of the revised platforms for 2015, sister ALG company, Cowdroy has been announced as a supporter of the Erebus programs. Also unveiled at the V8 SuperTest in early February, was Cowdroy branding splashed across Ash Walshâ&#x20AC;&#x2122;s #4 Erebus Motorsport Mercedes-Benz AMG e63 V8 Supercar. The Doric logo will remain with the #4 entry throughout 2015, as young gun Walsh contests his first full time season in the V8 Supercars main game.

This is Erebus WHILE ITâ&#x20AC;&#x2122;S history is short, Erebus Motorsport has become one of the most talked about teams in Australia since it burst onto the scene just four years ago. Erebus began life in the Australian GT Championship, when team owner, Betty Klimenko, became the first person outside of Europe to purchase an SLS AMG GT3 race car. In 2012, the GT team expanded to two SLS Gullwings and widened their interest in the Australian motorsport landscape, entering the Aussie Racing Cars Series. At the end of 2012, the squad was elevated to worldwide fame, announcing its plans to bring the Mercedes Benz nameplate to V8 Supercars. Taking over one of the most successful teams in Australian Touring Car history, Stone Brothers Racing, Erebus vowed to bring a whole new approach to the V8 Supercars Championship. And so they did. With the introduction of the Car of the Future regulations to the V8 category, Erebus fielded three Mercedes-Benz AMG E63 V8 Supercars throughout the 2013 season. That year Klimenko became the first female team owner in V8 Supercars and also the first female team owner to win a Bathurst 12 Hour event. The colourful businesswoman became famous for her straight-talking, quirky style and changed the V8 Supercars landscape forever. On top of their V8 Supercar commitments, the team continue to field Gullwings in the Australian GT Championship, as well as an entry in the V8 Ute Racing Series.

Erebus Motorsport compete in various forms of motorsport

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Doric, Cowdroy & Ereb

WITH RACE cars, explosions, the latest gadgets and a BBQ, there was something for everyone at the latest ALG Trade Night. The event took place at the company’s Sydney head office in Wetherill Park and showcased products from all five brands under the ALG umbrella. Customers from all over the city flocked to see the latest products, get a behind the scenes glimpse at the company’s testing facilities and get to know its fast-paced ambassadors. Highlights from the night included demonstrations with ALG’s state-of-the-art 3D printer technology and a

bus Showcase nights

session showing off the force of ALGâ&#x20AC;&#x2122;s impact testing facilities. ALG Marketing Manager David Scoones spoke about the brandâ&#x20AC;&#x2122;s background and incredible business growth over the decades thanks to the support of loyal customers. Doric and Cowdroy Racing ambassadors Will Davison and Ash Walsh were also on hand to talk about their highspeed life in the V8 Supercar Championship ALG showcase nights happen in all states around Australia so stay tuned for a night coming to you soon.

OUT WITH THE OLD IN WITH THE NEW Cowdroyâ&#x20AC;&#x2122;s new weather seals packaging range includes a striking blue & white colour pallette that stands out from the rest!

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FROM A

casual glance, there appears to be little in common between door and window hardware manufacturing and racing V8 Supercars. However, the pair are intrinsically linked at the heart of what drives them both. The intense research and development program that fuels the design of ALG’s products is not only similar to Erebus in its influence over the company’s success, but also in its process. Both ALG and Erebus choose to base their entire R and D team in-house and place vast emphasis on the operation because both recognise it’s importance to their success. ALG has a dedicated team of 12 industrial designers, mechanical engineers and electrical engineers who work solely on R & D for brands including Doric and Cowdroy. David Winston, head of R&D at ALG, says the team work full time on new concepts for the company, starting with research.

“The first stage is researching the problem to determine the needs of our customers, as well as the needs of the end user” says Winston. “We also try to understand emerging trends and how living spaces are evolving. “We then generate a wide range of concepts using CAD software to explore and visualise ideas. Our ability to 3D print inhouse has allowed us to rapidly test and communicate ideas. “One of the important concepts for Doric is the idea of fail fast. We try to explore a broad range of concepts and rapidly test them through prototyping. This allows ideas to be quickly evaluated and rejected if need be, with successful ideas collaborated into a final solution. By reducing the risk of trying ideas, it encourages our design team to be more creative in their approach. We use this as a way to really drive innovation. “We’ve had the 3D printer

for just over a year and it has adapted the way we do design and develop products. And the speed too. We can turn around concept ideas within a couple of days, whereas it used to take three weeks to CNC prototypes. “Once we finalise the 3D printed parts, we use CNC prototyping to test all aspects of the product. Production materials are used to accurately test the products performance. We’ve got a really great testing facility so we do all our testing in house through Azuma Design. Testing allows us to validate the products performance and identify areas for improving the product before we go into tooling.” While they may be used for vastly different purposes, Erebus’ R&D operations plot a similar path to ALG. “Pretty much all of our R and D is done in house,” says Erebus team manager Ben Croke. “We have a specialist R&D engine guy who works full time

on that side of it. Then the chassis, damper and suspension R&D is done in-house here by our own engineering team. “The engine work is always ongoing. We’re always trying to get the best out of that, so we’re working on internal and external parts that will ultimately give us a better lap time. In terms of the chassis and suspension parts, we prioritise things from data we have from previous events. We look at where we might be lacking compared to our opposition and try to improve that part of the car.” Like Doric, Erebus starts with a computerised idea, before printing it in plastic. “It will always be done as a concept first as a cad drawing. Then we’ll model it out of plastic with a 3D printer. Then the part will be produced. We would then typically test that part at a test day, firstly to see if it’s an improvement, and secondly to gauge its reliability. Croke agrees that the 3D printing technology has made a big difference to the way the team develops new products. “We’ve been doing the plastic printing for the last two years. We started with one printer, we’ve now got three of them. It makes a big difference to the way we do things. It’s one thing to look at it on a computer screen, but we can now actually hold it in our hands and sometimes even fit the

plastic part to the car to make sure there is clearance. It’s a huge benefit for us.” B o t h companies develop personalised concepts and believe the most effective method of doing this is inhouse. “Doric sees R & D as being really important in our marketplace and we try to always work closely with our customers to meet their requirements and develop bespoke hardware,” says Winston. “So where a lot of our competitors are developing global products and saying, ‘you can either have x or you can have y’, we work with our customers and say, ‘Okay, what are your needs and how do you intend to use the product’. We ask about their process and try to design around all the points where they will interact with our product, such as installation and service.” “We feel our products form only part of the bigger system and therefore we’ve got to have very close contact with our customers. We’ve need to have a deep collaboration to be able to design the right products that they need for their systems. “There are also a lot of

regulations in our industry. So we work closely with our regulatory body and that’s why it’s important that in-house, we’re developing products that meet those requirements. “Our design team are taking things from the initial concept, right through to the production components. I think it’s important that the design team is involved and understands the implications of design on all stages of the process. This helps drive better product design.” Erebus’s close-knit engineering team takes a similar approach, with weekly meetings to target the most crucial areas of potential development. “We have an engineering meeting once a week and we’ve got an action register that they work through with all the ideas, deciding what our target areas are,” says Croke. “Our engines were originally made in Germany, but we found we could do a better job with the knowledge and the guys we had on hand. We did a better job ourselves. “Time and cost is a massive benefit, and then you’ve also got the quality side of it too. You’re your own quality control and not relying on an external quality control. “We have a really heavy emphasis on R&D at Erebus. You can’t sit still in racing. If you do, you’ll go back fairly quickly, so you’re always looking to evolve, make your car a better car and ultimately improve your performance.”

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