Appliance Retailer April-May 2024

LAUNDRY

ENERGY CONSCIOUS

CONSUMERS LOOK FOR LONG-TERM VALUE

DISHWASHERS

INCREASED DEMAND FOR CONNECTIVITY

FOOD PREPARATION

HEALTH AND WELLNESS

STAY FRONT AND CENTRE

BENCHTOP COOKING

AIR FRYERS CONTINUE TO DRIVE CATEGORY FORWARD

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ISSN: 1328-1852

Managing Director

Simon Grover

Publisher James Wells james@intermedia.com.au

Editor Emily Bencic ebencic@intermedia.com.au

Features Editor

Kymberly Martin kymberly@intermedia.com.au

National Sales Manager

Ben Curtis bcurtis@intermedia.com.au

Art Director

Alyssa Coundouris

Prepress

Tony Willson

Production Manager

Jacqui Cooper jacqui@intermedia.com.au

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The global behemoth is just getting started

Over the next two years

Amazon is investing over $1.6 billion into five additional operational sites around Australia including warehouses and delivery stations.

Since launching the Amazon Australia website six years ago, Amazon has expanded from a single fulfilment centre to 19 sites across the country.

I recently had the opportunity to hear from three members of Amazon Australia’s leadership team – country manager, Janet Menzies, general manager of delivery, Anthony Perizzolo and general manager of retail, Matt Benham, reflecting on the journey so far and focus areas for the future.

“We’ve spent the last six years building a critical infrastructure that allows us to deliver on our customer mission. While we feel good about where we are now, we know we have a long way to go,” Menzies said.

“One thing that drives us is providing value. You can’t have a mission of customer obsession, if you’re not obsessed with making sure that every dollar that someone spends with you delivers a good outcome. Our focus will continue to be on delivering a broad product selection and offering fast and free delivery, combined with competitive everyday pricing, as well as key sales events.”

When it comes to convenience, it’s not just about speed – but also reliability. Amazon Australia offers 1,200 pickup points, in addition to late evening and weekend deliveries.

“Customers value a great delivery experience. When they place an order and see the promise date, that’s what drives us to deliver and hit the promises we’ve made.

Whether it’s Prime Free One Day for next day delivery or Subscribe and Save for next month delivery, we’ve made a promise, and we have to nail it,” Perizzolo said.

In addition to speed and reliability, customers love free delivery, which is why Amazon launched Prime Free One Day for Sydney and Melbourne residents in 2022 and this year has expanded the program to additional cities.

So how does Amazon deliver so quickly? Ensuring its operational sites are located as close to its customers as possible.

“It sounds simple but strategically they must be in the right place. When customers place an order, we pick and pack that order in the fulfillment centre closest to the customer at the point of shipment. Our technology determines the last mile channel, whether it’s a commercial carrier or Amazon’s internal delivery business, Amazon Logistics,” Perizzolo added.

Over the last six years, Amazon Australia has grown its product selection to over 200 million items across 31 categories – but the company isn’t stopping there.

“We’ve got both big brands and private label but one of our core propositions is third-party sellers,” Benham said.

“It’s about adding to the site experience and ensuring Amazon is the place to shop for everything our customers need, while helping businesses build their multichannel capability.”

The Intermedia Group takes its corporate and social responsibilities seriously and is committed to reducing its impact on the environment. We continuously strive to improve our environmental performance and to initiate additional CSR based projects and activities.

As part of our company policy we ensure that the products and services used in the manufacture of this magazine are sourced from environmentally responsible suppliers.

This magazine has been printed on paper produced from sustainably sourced wood and pulp fibre and is accredited under PEFC chain of custody.

PEFC certified wood and paper products come from environmentally appropriate, socially beneficial and economically viable management of forests.

James Wells Emily Bencic

Ben Curtis

COMPLETE FAMILY MEALS IN MINUTES

The Tefal Dual Easy Fry & Grill XXL Air Fryer offers versatile cooking options with its air frying and grilling capabilities. With a large 8.3L cooking capacity, it’s perfect for preparing meals for the whole family. Extra Crisp technology ensures crispy and delicious results with little to no oil required, promoting healthier cooking. The grill function adds versatility, allowing for perfectly grilled meats and vegetables. The intuitive controls and digital display make it easy to select the desired cooking settings and the nonstick cooking basket and removable parts ensure easy clean up, saving time and effort in the kitchen. With its sleek design and compact footprint, it fits seamlessly into any kitchen space. Enhance your cooking experience with the Tefal Dual Easy Fry & Grill XXL Air Fryer for convenient, healthy and delicious meals.

IN THIS ISSUE

EDITOR’S NOTE

03 The global behemoth is just getting started Amazon's plans to invest over $1.6 billion into the Australian market. NEWS

06 Godfreys forced to wind down operations

Following an unsuccessful search for a purchaser with no viable offers submitted to take the business forward.

08 LG engages DHL Supply Chain for warehouse

The new warehouse in Sydney’s Erskine Park helps the company deliver on its goals of achieving reduced waste and carbon neutrality.

10 NEFF hosts retailers to launch Flex Design appliance range

Individualisation, flexibility and customisation are at the centre of the new range showcased to retailers across Melbourne, Sydney, Brisbane and Perth.

14 Winning Group prepares to open new Sydney DC

The Kemps Creek site is set to be the largest distribution centre in the Winning Group’s history.

FEATURES

17 Benchtop Cooking

The category continues to be dominated by air fryers with air fry capabilities now emerging in other benchtop appliances such as ovens and multi-cookers.

27 Laundry

The long term financial and energy savings from heat pump dryers are resonating with consumers, despite their higher upfront costs.

39 Dishwashers

Energy and water efficiency rate highly for consumers as demand for connectivity linking appliances to smartphones gathers pace.

50 Food Preparation

The health and wellness trend helps keep blenders afloat and drive sales, while the rest of the category suffers from market saturation.

WHAT’S HOT

56 Pick of the crop

Smeg Green Emerald SDA collection, AEG laundry range, Magimix slow cooker attachment and more.

A phased closure of all Godfreys stores has been initiated by the administrators.

GODFREYS ADMINISTRATORS FORCED TO WIND DOWN OPERATIONS

The administrators of Godfreys have been forced to commence a progressive wind-down of the retailer’s operations in Australia and New Zealand, following an unsuccessful search for a purchaser. There were no viable offers submitted to take the business forward as a going concern.

While the administrators received 55 expressions of interest and six indicative offers during the sale process, these were either since withdrawn or not sufficient in securing the business’ longerterm future.

A phased closure of all stores has been initiated between now and 31 May 2024, including 25 head office staff being made redundant. Godfreys stores will continue to trade on an interim basis to provide a reasonable period for the clearance of existing stock, after which stores will be notified that closures will take effect.

Franchisees have been informed that Godfreys can no longer support them. Franchised stores were able to trade until 31 March 2024 to realise the value of existing stock or return stock sold to them during the administration period to receive a credit on amounts owed to Godfreys.

Administrator and PwC Australia partner, Craig Crosbie said, “This is not the outcome Godfreys had hoped for following a rigorous process to find a purchaser for the business that could keep the store network trading. In the absence of any further bidders coming forward as intermittent trading continues, the process of closing all remaining stores will progress in the weeks ahead.

“We recognise this is a difficult time for staff, franchisees, and other stakeholders, and we will continue to work closely with all parties to ensure they are informed and supported.”

Smeg Australia moves into new head office and warehouse

Smeg Australia has moved its Sydney head office to new administration and warehouse facilities, driven by continuous growth and a commitment to sustainability and innovation.

Following 25 years in a combined office and warehouse space in Banksmeadow, Smeg’s relocation underlines an investment in progress, facilities and creativity.

Smeg warehousing operations has moved to a larger, purpose-built facility in Ingleburn, while administration staff have moved to Alexandria in The Woolstores, a restored heritage-listed space with a 5.5-star NABERS energy rating.

A purpose-built showroom within the office space at The Woolstores is under construction, due for completion mid-year, and will showcase Smeg’s award-winning major appliances, small domestic appliances, Smeg Professional, Commercial and La Pavoni coffee machines.

Smeg Australia managing director, Wayne Campbell said, “It’s an exciting development for Smeg Australia to move to these new facilities, which will expand our capabilities and mark a significant milestone for the Smeg family.”

Smeg Australia Sydney head office in Alexandria.

Haier launches Australia’s first 8-star energy rated refrigerator

Haier is introducing its most energy efficient refrigerator to date and Australia’s first and only refrigerator with an 8-star energy rating* at an accessible price point of $1,499.

The 70cm 433L Bottom Mount refrigerator HRF420BEC operates on 59.9% less energy consumption compared with a 3.5-star refrigerator** without compromising on food care with the inclusion of inverter compressor technology and vacuum insulated panels for optimal temperature control.

A set of refrigeration technologies, known as ‘Haier Fresher Techs’, are designed to make it easy to preserve food properly and maintain nutritional value, appearance and flavour.

This includes Multi-Zone Air which evenly circulates cool air to every corner of the fridge. By maintaining a stable temperature, this cooling system creates an ideal food storage environment. The Humidity Zone drawer maintains the right humidity to help keep fruit and vegetables fresh, while the Super Freeze function cools down the freezer quickly, helping to preserve food flavour, texture and nutritional value longer term. Adjustable glass shelves help maximise storage to suit individual needs.

With a flat door and horizontal recessed handle, the fridge is designed to fit into common kitchen cavity heights. A reversible door hinge design means the fridge can open to the left or right.

“Our commitment to sustainability is embedded in our DNA, reflected in the appliances we create, and in the choices we make for our future and that of our customers. In a rapidly changing world, we are proud to be able to offer Australians a choice of products that reflect their values,” Haier senior market product manager, Clare Goldstein said.

“Our new energy efficient bottom mount, for example, boasts a market leading 8-star energy rating, while keeping food fresher for longer with features such as our Humidity Zone bin, Multi Zone Air cooling system and Super Freeze technologies to preserve flavour, texture and nutrients of foods.”

Haier’s entire range of refrigerators offer features that adapt to different situations. With a full range of styles from Bottom Mount to French Door and Quad Door, the refrigerators are designed to provide flexible control to suit any lifestyle and seamlessly fit into a range of spaces.

*As of 4 December 2023.

**Based on a 3.5-star energy rated refrigerator with 387kWh annual consumption, as per energy label tests.

TINECO GM SHARES POSITIVE OUTLOOK FOR FLOORCARE CATEGORY

Tineco anticipates continued growth in the floorcare category in 2024, driven by an increasing focus on healthy and hygienic lifestyles.

“Consumers seek smart, time-saving cleaning solutions as life becomes busier and more dynamic,” Tineco International general manager, Romeo Luo told Appliance Retailer.

“While the volume of the vacuum cleaner category may experience narrow growth or a small decline in quantity, the value will undoubtedly grow, reflecting consumers’ prioritisation of quality, innovation, and brand reputation.”

This trend follows a shift in consumer preferences towards floorcare products which emphasise usability and minimal maintenance in 2023. “Over the last 12 months, demand for versatile, ecofriendly, energy-efficient, and smartcontrolled options has risen significantly.”

Other notable trends include the integration of steaming functions into

wet-dry vacuums, demonstrated by the popularity of the Tineco Floor One S5 Steam which uses high-temperature steam (140°C) for floor sanitisation without the need for chemical detergents.

“There’s also a rising preference for multi-functional cleaners, exemplified by our Floor One S5 Combo, which is a wetdry vacuum and hand vacuum two-in-one

model, designed to handle both wet and dry cleaning on multiple surfaces.”

Tineco is focused on continuous product innovation with a roadmap that keeps convenience, eco-friendly options and ease of use at the forefront.

This includes the Floor One S6 Pro Extreme vacuum and washer in one for both dry and wet mess, and the Floor One S7 Steam cordless steam cleaner offering up to 40 minutes of cordless cleaning.

“Our approach involves partnering with leading retailers across the country and introducing a suite of new products to the market designed to make our customers’ lives easier, aligning with their evolving needs,” Luo said.

Tineco recognises the importance of ongoing communication with retail partners and is committed to product training sessions and co-branded marketing campaigns, as well as offering content via webinars, in-store demonstrations and educational materials.

Tineco International general manager, Romeo Luo.

LG engages DHL Supply Chain for new sustainable-led warehouse

LG Electronics has worked with logistics and warehousing partner, DHL Supply Chain Australia to relocate its New South Wales distribution centre to a new warehouse in Erskine Park in Sydney’s west. The new site works in conjunction with LG’s other DHL-managed warehouses across Australia.

To meet LG’s sustainability ambitions, the new site is powered by 100% renewable electricity sourced from its 198kWp solar panels on the warehouse’s rooftop, along with renewable sources for any additional electricity required by the site. The site also benefits from polycarbonate roof panels which maximise daylight use, energy-efficient ventilation and HVAC system and water efficient fittings.

LG Electronics Australia and New Zealand chief financial officer, Seung Joo Lee said he is proud of the results achieved between LG and DHL Supply Chain for the benefit of Australian customers.

“This new warehouse, born out of LG and DHL’s strong relationship, is a great example of what can be achieved through goodwill and collaboration,” Lee said.

“LG is constantly working to find ways to deliver more for its customers and this new warehouse is helping us to streamline our customer experience, especially in areas like e-commerce. In addition, this innovative site helps us deliver on our sustainability goals, which includes carbon-neutrality and reduced waste, to create a better way of life for all.”

DHL Supply Chain Australia and New Zealand CEO, Steve Thompsett said the latest warehouse for LG is a great outcome resulting from a strong collaboration formed over 10 years

Tristan Peters joins Andi-Co

Former Eurolinx national sales manager, Tristan Peters has recently commenced a new role at Andi-Co as national residential sales manager. The Sydney-based role sees Peters manage the appliances brands within the Andi-Co business including Falcon and Liebherr.

“I am very excited to join the large and dynamic team at Andi-Co providing the ability to retain and grow a number of key relationships and partnerships within the appliance industry,” Peters said.

Andi-Co sales director, Jo Edwards believes Peters will represent an important addition to her team.

“Tristan’s vast industry experience, particularly in the premium appliance and agency space meant that he was the natural choice for this role. His appointment is invaluable to Andi-Co’s future plans and growth, and we are delighted to have him on board,” Edwards told Appliance Retailer Peters previously worked for Eurolinx for 15 years. From 2008 to 2014, Peters was state sales manager and then became national sales manager in 2016 after a two-year stint as national account manager.

and a thorough understanding of whitegoods logistics and the customer’s needs.

“LG is an incredible business partner and we’re pleased that the relationship we’ve developed while managing LG’s domestic transport and warehousing. This has led us to distributing their stock from a warehouse that’s a better fit for purpose, while also helping them to manage sustainability requirements and costs,” Thompsett said.

“We’re working with an increasing number of customers who are relying on us to fulfill their supply chain sustainability objectives and we’re proud to establish zero operational CO2emitting warehouses for them, tying in with DHL’s global target of net zero emissions by 2050. We see this positive development with LG as the step that takes our relationship into the future.”

BEKO ANZ ANNOUNCES PERSONNEL CHANGES

Beko Australia and New Zealand managing director, John Brown has announced that two Sydney-based positions have been made redundant, reflecting current market conditions.

“Regrettably two positions associated with the Hitachi distributorship have been made redundant and consequently Hitachi national account manager for Harvey Norman, Michael Richardson and supply chain manager, David Anton have left the business,” Brown said.

“Michael has been instrumental in growing the business. Moving forward, Jim Kalotheos our sales and marketing director will assume the responsibilities associated with this role, ensuring the seamless continuation of our operations.

“David has played a pivotal role in the organisation. As part of our restructuring the supply chain manager function is being integrated and absorbed within Beko’s national operations in Ormeau, Queensland.

“Michael and David have been important contributors to the development and growth of the Hitachi appliances business, and we wish them the very best.”

LG Electronics’ CFO, SJ Lee (centre left) and DHL Supply Chain ANZ CEO, Steve Thompsett (centre right).

Andi-Co national residential sales manager, Tristan Peters.

NEFF hosts retailer events to launch Flex Design appliance range

ABOVE: NEFF team L to R: Paul Dawson, Cindy Scrymgeour, Nikita Gulati, Franklin Percy, Georgia Smith, Emma Rice, Lydia Herout, Alan Hail and Darren Field.

Individualisation, flexibility and customisation are at the centre of the new NEFF Flex Design appliance range, being unveiled to retailers across several launch events hosted in Melbourne, Sydney, Brisbane and Perth.

At time of launch, there are five new 60cm ovens, five 45cm combination ovens, five induction cooktops and a coffee machine, as well as a sous vide drawer and multi-functional warming drawers. An inclined rangehood is scheduled for release in May 2024, followed by a vented induction cooktop in July 2024.

The NEFF Flex Design appliance range offers four colours for customers to choose from – brushed bronze, anthracite grey, metallic silver and deep black.

“The idea of being open for flexibility is echoed throughout the range. We are offering new colours, new flexible designs and seamless combination kits,” NEFF product manager, Franklin Percy said.

“The range launched in the UK about nine months ago. Deep black has been the clear winner for the majority of purchases, but brushed bronze also seems to be a popular choice, perhaps because of its uniqueness and ability to match with other kitchen features such as handles and tapware.

“The NEFF Flex Design appliances are sold and shipped as ‘naked’ appliances that don’t come with a handle or side trims. When a customer takes delivery of the appliance, there will be a separate box with their chosen side trims and handle (for an oven) or side trims (for cooktops) and a separate box for the TwistPad Flex knob.

“This means when it comes to seamlessly combining appliances, customers aren’t taking delivery of an appliance with side trims already on there that they don’t want to use. It’s a more sustainable business practice and the cost of seamlessly combining appliances is now incorporated into the price.

“Flexibility in terms of seamless design with combination kits has grown exponentially. It’s still possible to install NEFF appliances individually but NEFF is also offering a choice of nine combination kits including new variants such as a 120cm high combi-kit in response to customer demand.

“Across the NEFF oven range, there are three full touch TFT displays – the 3.7-inch high-resolution screen, 4.1-inch high-resolution screen and the premium high-contrast, high-resolution 6.8-inch screen with room for one or two Twist Pad Flex

knob controls. A Twist Pad will be included for customers who purchase an oven with the 6.8-inch display.

“Without a Twist Pad Flex dial, the interface can be used as a regular touch screen. If customers choose to pop a Twist Pad on, the oven can be used with the turn of the dial to adjust temperature, choose a different setting, add steam and more. If customers choose to place two Twist Pads, the oven enters ‘Classic Mode’ which changes the interface completely and resembles a more traditional oven with two knobs – a function selector on the left and a temperature selector on the right.

“The enhanced NEFF Slide & Hide door design on the Flex Design oven range offers soft close functionality. Every Flex Design 60cm model in the oven range incorporates this feature except the entry model.

“In addition to NEFF’s patented heating system, CircoTherm, the new Flex Design ovens incorporate FullSteam at 120° Celsius. Essentially, heated steam is circulated around the cavity for faster cooking times, more nutrient protection and a drier cavity which results in less mess.

“The Flex Design ovens also introduce SteamJet, a new type of added steam – bursts of steam can be added during the cooking process. It’s different to added steam as it can be added as required, up to 10 times during the cooking process.

“Another new addition to the Flex Design 60cm oven range is an AirFry function with an air fry tray included. The NEFF tray incorporates a perforated design with more metal than other trays on the market which helps with heat conduction for a crispier result.

“Every 60cm Flex Design oven now comes with a single or multi-point meat probe. NEFF is known as the cooking enthusiast’s brand, so it was important to deliver a consistent message by including this feature across the range. Automatic meal settings suggest the best cooking mode based on the food being cooked, while Pyrolytic SelfCleaning and EcoClean Direct cleaning functions ensure easy cleaning.

“The same colour trims available on the Flex Design ovens – brushed bronze, anthracite grey, metallic silver and deep black – are also available on the Flex Design induction cooktops. The trims feature a magnetic clip-on design for easy removal when cleaning.

“The Twist Pad Flex control knob tilts on its bevel to intuitively select the cooktop zone. A magnetic design with rubber grips on the bottom allows for easy removal to transfer the Twist Pad to a compatible appliance, such as a Flex Design oven or coffee machine.

“A significant upgrade in the Flex Design induction cooktops is Frying Sensor Plus. This replaces cooking levels with 11 temperature levels ranging from 70° to 220° Celsius with each level increasing by 10° increments from 70° to 120° and 20° increments from 120° to 220°. An infrared sensor measures the temperature of the base of the cookware to determine the temperature. Recipes on the Home Connect app also help guide users through the new Frying Sensor Plus.

“On the Flex Design induction cooktops, plus symbols have been replaced with circles to indicate the centre of the cooking zones, making the positioning of cookware easier. The pause function and timer have also been redesigned, whilst a new favourite button can be configured through the HomeConnect app.” AR

“

The idea of being open for flexibility is echoed throughout the range. We are offering new colours, new flexible designs and seamless combination kits. ”

BELOW: A selection of NEFF Flex Design 60cm ovens and an induction cooktop.

Elite Sales Group accelerates growth for leading industry brands

ELITE SALES GROUP , encompassing Elite Sales Solutions, has partnered with a number of leading appliance brands to provide marketing and sales consultancy services.

Current partners include Artusi, Airflo, DKSH, Fire Magic Grills, Planika and Tagwood BBQ, with more brands being onboarded. With a team of experienced associates around the country, Elite Sales Solutions engages with dealers to understand business objectives and facilitate future growth opportunities in an ever-evolving market. Elite Sales Solutions manages accounts in both the retail and commercial channel allowing maximum brand exposure.

Elite Sales Solutions is set to become the largest standalone sales agency catering for outdoor alfresco products including BBQs, alfresco refrigeration, outdoor sinks and taps, and soon to be announced outdoor furniture brands.

Elite Sales Group director, Matthew Vozzo said, “During the journey so far, my ethos has been to work with people I believe have the same drive and passion for what they do, selecting quality brands and products that offer the consumer value and innovation while helping Australian businesses grow.

“There are many brands with product ideas, but they don’t have the tools or teams to get these to market in the right fashion or direction. This is where Elite Sales Solutions can greatly assist.”

To connect with Elite Sales Solutions or learn more, contact Matthew Vozzo via LinkedIn or email mv@elitesalessolutions.com.au

Helping companies realise their potential:

Elite Sales Group director, Matthew Vozzo.

Winning Group hosts NSW Premier and Minister for Roads at Kemps Creek distribution centre

BY EMILY BENCIC

Winning Group recently hosted the Premier of New South Wales, Chris Minns and New South Wales Minister for Roads, John Graham, to tour the Group’s largest ever distribution centre, which is under construction at Mirvac’s Aspect Precinct in Kemps Creek, Sydney.

The Winning Services Kemps Creek distribution centre measures 66,610 square metres with 76 docks, an increase from the current Winning Services NSW distribution centre in Rosehill, which is 43,000 square metres and has 44 loading docks. New and improved ways of scanning products in and out of the warehouse to reduce handling is also being explored.

The distribution centre will continue to service the Group’s entities including Appliances Online, Winning Appliances, Andoo, Rogerseller, Home Clearance, Spence and Lyda and third-party logistics (3PL) partners, as well as supporting the future growth of the Group and 3PL offering.

The distribution centre will also incorporate a film and photography studio for content creation including videography, 360-degree photography and AR capabilities, as well as a start-of-theart service and testing facility.

Winning Services general manager, Harry Boileau said, “We were delighted to have Premier, Chris Minns and Minister, John Graham recently tour our distribution centre, which is currently under construction.

ABOVE: NSW Premier, Chris Minns (fifth from left) and NSW Minister for Roads, John Graham (fourth from right) with Winning Group, Mirvac and CEVA Logistics representatives, who also have a tenancy in Mirvac’s Aspect Precinct.

“

We are excited to be moving to Kemps Creek as it will allow for future growth, including our expansion into new big and bulky goods categories and our 3PL capabilities, while also supporting sustainability initiatives of the business.

”

“The Premier and the Minister were interested in the capabilities and capacity of our largest distribution centre and were impressed with the expansion of our operations. Throughout the tour, we discussed the location of our Winning Services DC, which will create new job opportunities for drivers, trades and DC team members, and how it is ideally located to service all of our NSW customers, but also the growing population of the western and south western corridors, an area which is benefitting from investment in infrastructure.

“The Premier was impressed with the growth of the Winning Group and of Appliances Online, and how its service, including price match guarantee, free-next day delivery to 95% of Australian population and removal and recycling of old products and packaging, is catering to all Australians, particularly as people are experiencing cost of living pressures.

“We are excited to be moving to Kemps Creek in July once construction is complete, as it will allow for the Group’s future growth, including our expansion into new big and bulky goods categories and our 3PL capabilities, while also supporting sustainability initiatives of the business.

“The DC will target a 6-Star Green Star Rating from the Green Building Council of Australia, and will include a dedicated area to facilitate the continued recycling of returned products and packaging, which is part of Winning Services’ legendary care and supports our company mission to create the best experiences in the world, for the world – for our people, our customers, our communities and the planet.” AR

TOP RIGHT: Tour of the Winning Services Kemps Creek distribution centre.

BELOW: The distribution centre spans 66,610 square metres.

Smeg pays tribute to president Roberto Bertazzoni

Smeg has paid tribute to its president, Roberto Bertazzoni, who has died at the age of 81. Roberto Bertazzoni led Smeg from the very early 1970s – the company founded by his father Vittorio Bertazzoni Snr in 1948.

Under his leadership, he expanded the business from dishwashers, washing machines and cooking appliances into categories including refrigeration and the signature FAB28 fridge. He was also instrumental in collaborating with architects and industrial designers including Guido Canali and Renzo Piano.

In 1993, he was appointed as a Knight of the Republic (Cavaliere del Lavoro) by the President of the Republic of Italy – recognised for his ‘entrepreneurial formula that combines management attention with quality, innovation, technology and product style’.

Roberto’s son Vittorio Bertazzoni Jnr, who was appointed CEO of Smeg in 2007, started working very closely with his father when he joined the business in 1998 soon after completing his university studies, as well as work with other companies outside of the appliance industry. The company now sells appliances in 60 countries, employing 2,600 people with an annual turnover close to one billion Euros.

Smeg Australia managing director, Wayne Campbell said it is a tremendous loss for the business, as well as the global appliance industry.

“It was very sad to receive the news on the passing of our President, Mr Roberto Bertazzoni. A man of the highest integrity within the manufacturing and appliance industry. He was instrumental in the implementation of the Smeg Australia subsidiary and the President’s commitment and loyalty to all Smeg Australia employees will be sadly missed. Our valued business partners who have also had the opportunity to meet the President will be saddened by his passing,” Campbell told Appliance Retailer.

Former Smeg global export director and current Smeg brand ambassador, Emer Zavaroni also shared his feelings on the passing of Roberto Bertazzoni.

“I had the honour and privilege of working closely with Roberto for 55 years, but it is also an honour and a privilege for me to be able to say that today I am working with the third generation of this wonderful family having started with the founder Vittorio Senior, with whom I made my first trip to Australia in 1973.

“Since then, Australia has always been an extremely important market for us. Doctor Roberto Bertazzoni, as everyone calls him in Italy, was a man of great vision and culture which he transferred entirely into his work, creating a brand of great notoriety all over the world. He has always worked in the respect of the consumer, creating and offering products not only of quality but also of unique beauty thanks to the intuition he had since the beginning of the 1970s to collaborate with world famous architects.

“

Roberto Bertazzoni was a man of great vision and culture which he transferred entirely into his work. ”

“In addition to his love for his work, he was also a special person from a human point of view, with great respect and care towards the people who worked for him. I will miss him enormously, in addition to being an exceptional employer for me, a relationship of true respect and sincere friendship has always existed between us. His contribution will be greatly missed in Smeg, but I can say with certainty that today Smeg is in a position of great strength. His son, our CEO Vittorio Bertazzoni, has been working for many years to ensure long-term stability and security as well as a brilliant future for the company as he continues to follow in his father's footsteps. In the pain of this great loss all that remains for me to say is: ‘Roberto rest in peace’,” Zavaroni said.

Dr Reinhard Zinkann, executive director and coproprietor of Miele, provided this comment on behalf of his company and other European manufacturers.

“Roberto Bertazzoni's passing is deeply saddening and a profound loss for the business world. His entrepreneurial spirit and commitment to brand excellence and Italian design have left a mark on the industry. His vision led the company to extraordinary success within its niche. Our heartfelt condolences go out to his family and friends at this difficult time. He will be remembered as a remarkable entrepreneur whose legacy will continue to inspire,” Dr Zinkann said. AR

Smeg CEO, Vittorio Bertazzoni with his father and Smeg president, Roberto Bertazzoni.

Benchtop Cooking

AIR FRYERS | BENCHTOP OVENS | BREAD MAKERS

More ways to cook with single

or split dual zones

Air frying more than just a short-term craze

BY EMILY BENCIC

On a global level, the fryer category, and more specifically air fryers, are the key growth category in small appliances, according to the latest GfK data. In Australia, year-on-year value growth has started to level off, however, the market has experienced remarkable growth since 2020. Compared to pre-Covid (2019) levels, the category has more than doubled in revenue. The air fryer market continues to evolve with new features and functionalities being introduced. In addition, the popularity of air frying has emerged in the wider cooking category with air fry functions now well established in benchtop ovens and multi-cookers.

“

The number one consumer emotional need in the cooking category is

‘save

me

time’ and appliances need to step up to fulfil this.

”

SUNBEAM

Katie Cannaby Brand Manager

Air fryers remain king of the benchtop cooking market as the sole growth category over the last 12 months, which Sunbeam attributes to their efficiency and versatility.

“However, as this category matures, consumers are seeking larger, higher-featured, and smarter appliances to satisfy demand for enhanced functionality and features,” Katie Cannaby said.

“Multi-tasking (or multi-cooking) is the new way of life in the kitchen with consumers wanting to cook faster either by cooking multiple foods at the same time – reflected in the rise of dual zone air fryers – or with faster heat up and cook times. The number one consumer emotional need in the cooking category is ‘save me time’ and appliances need to step up to fulfil this.”

A key challenge in the category is selfcannibalisation with multi-functionality blurring the lines between sub-categories and consumers now being able to buy one appliance to do the job of multiple traditional appliances, according to Cannaby.

Sunbeam Multi Zone Air Fryer Oven

` Six cooking functions and four pre-set programs

` 11.4L single zone or 5.5L dual zone

` Removable centre wall to divide zones

` Comes with 11 accessories

` On-board storage drawer for accessories when not in use

RRP: $299

“The category must continuously evolve to help stop the overall cooking category decline and keep consumers engaged.”

In 2024, Sunbeam has first to market patented innovations launching in the air fryer and snacking categories. To support these launches, Sunbeam will run in-store campaigns with end caps and displays, social and web awareness campaigns, as well as cooking influencer content. AR

GROUPE SEB

Noel Hsu

Senior Product Manager

Innovative benchtop appliances are gaining popularity as consumers look for ways to make cooking more enjoyable and less stressful, according to Groupe SEB’s Noel Hsu.

“Despite financial pressures associated with cost-ofliving, cooking and entertaining at home remains robust. However, consumers are becoming more discerning, opting for multi-functional appliances that offer innovative technology,” he said.

“There’s a notable interest in healthier cooking methods such as steaming, pressure cooking, and air frying. Our electrical pressure cookers and air fryers offer a smart and cost-effective solution, addressing the heightened awareness of energy consumption and cost savings.”

In 2024, Tefal aims to enhance brand visibility through diverse media channels including social media engagement and continuing to provide cooking inspiration on platforms like Taste.

“Collaborations with influencers across our digital channels will serve as key touchpoints, offering extensive exposure to the benefits and quality of

Tefal Dual Easy Fry & Grill

Deluxe XXL EY905C

` Two asymmetric double drawers with 5.2L and 3.1L capacities

` Make single or double portions and sync the finish time

` Exclusive grill technology for juicy and tender meat without smoke and smell

` Easy to clean as all removable parts are dishwasher safe

` Cook 37% faster with 99% less added fat and save up to 65% energy RRP: $499.95

Tefal products. We will also launch masterbrand promotions for products across different categories during key periods,” Hsu said.

Recognising the evolving landscape, Tefal is committed to supporting retail partners through enhanced education, communication, and training.

“Our hybrid approach to training and in-store demonstrations ensures that retail floor staff are equipped with the latest product information to support sales and enhance the overall consumer experience. Inflation is top of mind and energy usage is an increasing concern among consumers, so we expect energy-efficient solutions to continue trending in 2024.” AR

Scan here to learn more about our toastie range

DE’LONGHI

Davina Gray-Ebbett

Marketing Manager

Consumers are looking for convenience, flexibility and multifunctionality when it comes to benchtop cooking appliances, especially for those with limited kitchen space, according to De’Longhi’s Davina Gray-Ebbett.

“Supporting demand for reliable products that perform well and offer good value for money is a continued consideration of energy efficiency and sustainability in the purchase decision. Consumers are fast to adapt to new trends and show a keen interest in the integration of smart technology,” she said.

“We know that consumers are also more healthconscious and cooking with less oil is a priority, reflected in the popularity of air frying capabilities, which often make cooking faster and easier.

“ Supporting demand for reliable products that perform well and offer good value for money is a continued consideration of energy efficiency and sustainability. ”

De’Longhi Livenza MultiOven Air Convection Benchtop Oven E0241264.M

` 10 cooking functions

` Up to 60% faster heat up time than a full sized oven

` Air fry with 80% less oil with Power Convection technology

` Heat lock system includes double-glass door and gasket

` Equipped with a range of accessories including air fry basket, wire rack, crumb tray, baking pan and pizza pan

RRP: $449

With cost-of-living pressures, more cooking is being done at home and households are experimenting more to broaden their culinary skills.”

Beyond economic factors, the benchtop cooking category is becoming increasingly competitive.

“The abundance of options can complicate the decision-making process, leading to saturation and diminishing desirability.”

Despite this, Gray-Ebbett expects the category to continue its positive trajectory, driven by air fryers and countertop grills due to their convenience for households who prefer not to use a traditional oven for small meals and have limited kitchen space.

“We expect continued demand for healthier cooking, convenience and versatility to uphold sales momentum moving forward.” AR

INSTANT BRANDS

Alicia Gimenez

Senior Brand Manager

Amid economic uncertainty and the rising cost-of-living, Instant Brands has seen consumers prioritise affordable, flavourful, convenient and healthy food.

“The long tail effect of the pandemic and its impact on dining habits has continued over the past year, with families preferring to dine at home more often than eating out and ordering food delivery. This trend has seen an increased interest in purchasing kitchen appliances to experiment with food preparation,” Alicia Gimenez said.

In response, Instant Brands has expanded its product range to include air fryers, coffee makers and other small kitchen appliances.

The Instant Vortex Plus Versazone XXL Air Fryer 8.5L provides dual baskets to cook two foods separately or use the extra-large basket for more servings. The Instant Vortex Slim Air Fryer 5.7L provides a compact alternative for smaller living spaces with a Quiet Mark Certification.

The Instant Pot Duo Crisp with Ultimate Lid 6.5L can pressure cook, air fry, sauté, steam, slow cook, roast, grill, bake, dehydrate, and keep warm, all in one appliance, while the Instant Pot Pro Plus allows users to select recipes and automatically program to the right settings from their smart devices.

With budgeting top-of-mind, affordability and quality will continue to influence purchasing decisions. “Consumers will seek reliable products that provide everyday ease and spark joy without added costs.” AR

GreenPan Bistro

XL Air Fryer

` 7.2L basket to serve four to six people

` Four cooking modes: airfry, grill, roast and bake

` 11 one-touch presets

` Timer up to 60 minutes plus pre-heat, keep warm and delay function

` Digital LED display with touch screen to select cooking programs

RRP: $199

THE COOKWARE COMPANY

Camille Demaré

Country Manager – Australia & New Zealand

With strong inflationary pressures, consumers continue to exercise cautious spending, according to The Cookware Company’s Camille Demaré.

“Consumers are doing more research, including price comparisons, before making their final purchase decision. Household spending has shifted to focus on must-have products, rather than niceto-have, and we expect to see more dining in than dining out,” she said.

Instant Vortex Plus Versazone

XXL Air Fryer 8.5L

` Removable basket divider to cook in a single XL basket or switch to dual baskets

“Consumers are on the lookout for benchtop cooking appliances that come with multiple functions or programs to fulfil their versatility needs. We are seeing a shift towards coloured appliances, as people increasingly consider the aesthetics of their benchtop and kitchen.”

` SyncCook and SyncFinish functionality to ensure cooking finishes at the same time

` Save energy and costs by using 80% less energy than traditional electric ovens

` Air fry, roast, bake, reheat, grill and dehydrate in one appliance

` EvenCrisp air flow technology creates crunch and tenderness of deep frying with 95% less oil

RRP: $399

There’s also growing awareness of the harmful side effects of PFAS chemicals in everyday products. The interior baskets in the GreenPan Air Fryer come with PFAS-free ceramic non-stick coating.

“We anticipate growth for appliances that support healthy cooking, such as air fryers and grills, which prepare meals with less oil, in combination with more environmentally friendly and energy-efficient appliances. Premium materials and aesthetic appeal will also play a significant role in consumer choices,” Demaré said.

“We work closely with our retail partners to define key seasonal events and discuss how we can best support them. We want to ensure GreenPan stands out on the shelf and consumers understand our unique selling points. As PFAS is still fairly unknown in Australia, we are investing in packaging, POS, in-store advertising and training to highlight our point of difference.” AR

Breville Air Fryer ChefPlus LAF600

` LCD display screen

` 4.8L detachable cooking pan and basket

` 12 pre-set cooking functions

` Adjustable temperature and timer with auto-off

` Custom setting to save favourite temperature and time setting

RRP: $279

BREVILLE

Julio Enriquez

Category Manager – Food Prep & Cooking

With many households faced with cost-of-living pressures, Breville sees potential for its products to assist consumers choosing to cook more at home.

“Many appliances are getting more technologically advanced and versatile. There’s an emergence of new methods of cooking such as steam, air fry and convection, different types of materials like cast iron and new sources of heat including induction,” Julio Enriquez said.

“There’s no major shift in how Breville views the benchtop cooking category in the near term. As we develop new products, our designers will continue to focus on improving useability and achieving great results.

“The new Air Fryer ChefPlus offers consumers a compelling alternative to other air fryers on the market. Improvements to the user interface and overall design aesthetic respond to years of feedback from earlier models, putting consumer needs front and centre. The introduction of this air fryer gives retailers a comprehensive range of Breville ovens and air fryers.”

Breville continues to launch other new benchtop cooking products including countertop ovens, rice cookers and multi cookers. AR

VERSUNI

Jessica Johnson Marketing Manager

Consumers are increasingly value conscious and affordability remains a key consideration in the purchase decision, which has seen major sales events such as Mother’s Day, Father’s Day and Black Friday become more important, according to Versuni.

“Consumers are seeking versatility and convenience for healthy and effortless cooking. Philips air fryers can support varying cooking abilities in an easy, convenient, and healthy way powered by patented Rapid Air technology, which swirls hot air to ensure foods are crispy on the outside and tender on the inside,” Jessica Johnson said.

Versuni will continue to support its product range through in-store activities, trade promotions and participation in key sales events, as well as engaging consumers with content across online platforms including social media.

“We see continuous growth in the benchtop cooking category, as people cook more at home with appliances that support their lifestyle. While affordability is important, consumers are timepoor and looking for inspiration. Our Nutri U app provides recipe ideas for all types of home cooks. We also have comprehensive function presets that offer meal versatility.

“As the number one air fryer brand in the world, our commitment is to continue to bring quality innovation that addresses consumer needs and empowers people to cook convenient, healthy and delicious meals every time.” AR

Philips 7000 Series Connected

Airfryer XXXL with Probe HD9880

` Large capacity with an 8.3L basket and 2kg capacity

` 22 cooking functions

` Integrated food thermometer

` Supports NutriU app for access to recipes curated by experts

` Rapid CombiAir technology

RRP: $749

PANASONIC

Ricardo Damiani

Product Marketing Manager – Appliances

Rice cookers and bread makers remain some of Panasonic’s most popular products in the current economic climate, as they make home cooking easier and provide the versatility to create many different meals.

“Panasonic’s Stainless Steel Bread Maker allows consumers to enjoy the comforts and creativity of home baking with ease, whether they suffer from gluten intolerance or prefer gluten-free options, are a creative baker that enjoys the freedom of any recipe or are health-conscious about preservatives from pre-made foods,” Ricardo Damiani said.

“Panasonic’s Rice Cooker uses three-way induction heat and precise temperature control to cook each grain evenly to deliver soft and fluffy rice each time.”

Panasonic is highlighting the range of recipes that can be created in its bread makers and rice cookers with e-books and videos from ambassador, Marion Grasby and chef, Shellie Froidevaux, available on Panasonic and retailers’ websites.

“We aim to inspire home cooks to create traditional dishes and meals with an interesting twist. This includes lamb biryani, beef ribs, chocolate cake and banana pudding with our rice cookers, and diverse dishes such as lemon ricotta cake, berry compote, beef ragu and ham and cheese scrolls with our bread makers.”

Panasonic is increasingly focused on engaging and effective online marketing through its Kitchen Instagram channel, sharing recipes, handy tips and competitions with followers. AR

Panasonic Stainless Steel

Bread Maker

SD-YR2550SST

` Fully automatic bread maker with yeast and raisin/nut dispenser

` 31 auto programs for bread mixes, sourdough, rye, pizza dough, cake, jams and more

` Four gluten-free programs for bread, cake, pasta and pizza dough

` Dual temperature sensors and 13-hour digital timer

` Manual settings for bread, cake kneading and rising

RRP: $439

GLEN DIMPLEX

Richard Banks

National Sales Manager

In benchtop cooking, Morphy Richards continues to focus on delivering multifunctional appliances designed to make everyday tasks in the kitchen easier.

“Consumers are looking for appliances that provide value for money and are easy to use. Products that are reliable and built to last is a high consideration in the purchase journey,” Richard Banks said.

Aside from financial pressures, supply chain remains a constant challenge. “We plan well in advance and account for longer lead times to help mitigate these challenges, where possible. This becomes an opportunity if our stock arrives on time to keep up with customer demand.”

Morphy Richards is focused on growing brand awareness and reaching a new audience to drive higher sales. “Having a range of quality, easy to use products will enable us to improve customer retention.” AR

Morphy Richards Benchtop Convection

Oven with Hot Plates MRBO32BK

` Easy to use control panel

` Double layer glass door

` Two-in-one multifunction 32L convection oven and hot plates

` 1,000W and 750W fully functional hot plates

` Variable temperature from 90 degrees to 230 degrees Celsius RRP: $279.95

Winning Group

Jake Robertson

In the last 12 months, the Winning Group, parent company of Appliances Online, has seen a shift in purchasing habits within the benchtop cooking category. Individuals are gravitating towards multifunctional appliances, which offer time-saving convenience and healthier food alternatives.

“Consumers are seeking versatile benchtop cooking appliances such as air fryers, toaster ovens and multi-cookers that can perform multiple cooking functions. Compact appliances have also gained popularity due to their convenience and space-saving designs,” Winning Group partner relationship manager, Jake Robertson said.

“As consumers are increasingly time-poor, benchtop cooking appliances such as air fryers can often save time over traditional cooking methods. Air fryers generally cook food faster than traditional ovens due to their convection cooking method, compact heat size, direct heat transfer and rapid moisture removal often eliminating the need for preheating.

“Air fryers also support healthier cooking methods as they circulate hot air around food to provide crispy results without the use of excessive oil, creating lighter, healthier meals without compromising on taste. Some air fryers, such as the Sunbeam 4-in-1 Air Fryer and Oven AFP5000BK, also offer additional benefits including rotisserie and dehydrator functions.”

The Winning Group is optimistic that the category will continue to grow in the year ahead, largely driven by appliances with multifunctional capabilities.

“For instance, multi-cookers excel in versatility, offering various cooking methods in one appliance, which saves time and space. Most models come with pre-set programs like the Fast Slow Go Multicooker from Breville, which offers 14 shortcuts including soup, stock, meat, stew, steam, sauté and more. They are user-friendly and ensure consistent results, making them a convenient and valuable kitchen tool.”

As the category continues to evolve so does the technology from smart cooking capabilities to steam functionality and smartphone connectivity.

“The Tefal CY8515 Cook4Me+ Multi-Cooker comes with over 150 built-in recipes and guides you through every step of the cooking process. You can also select a specific ingredient and the cooker will cook it for you, taking into consideration the weight and number of servings,” Robertson said.

“With the Tefal Easy Fry Grill & Steam XXL Air Fryer FW2018, you can create delicious air fried results and discover the power of steam to cook healthy meals or grill meats and vegetables to perfection. Steam technology gently cooks food while preserving vitamins and nutrients.

“For the ultimate convenience, the Philips Airfryer 5000 Series XXL Connected HD9285-90 allows you to monitor cooking from an app.” AR

“

As consumers are increasingly time-poor, benchtop cooking appliances such as air fryers can often save time over traditional cooking methods.

” FROM THE FLOOR

Heat pump dryers drive laundry sales

BY KYMBERLY MARTIN

The growing benefits of Artificial Intelligence (AI) has spread to the laundry space as more companies enter the field with Hisense, LG and Samsung previewing some interesting offerings at CES earlier this year.

Energy savings are hitting the spot for the environmentally aware customer too with the growth of heat pump dryers, notwithstanding the higher cost, these are putting a few dents into sales for condenser models, but the long term financial and energy savings from heat pump models seems to resonate with consumers.

According to Electrolux, there is also a trend to steam for both washing machines and dryers and front load washer and heat pump dryer packages, Matt Jaber told Appliance Retailer

Another development on the laundry feature map is the Less Microfibre external filter from Samsung, designed to reduce microplastic emissions from laundry cycles.

ELECTROLUX

Matt Jaber Category Manager – Care

Laundry saw the most significant moves within whitegoods in the last 12 months, notably in the dryer market, with record sales in 2022 due to a significant amount of wet weather. However, the industry was unable to cycle these numbers in 2023 as it was relatively dry in comparison, according to Matt Jaber. “Consumers are shifting towards more efficient heat pump dryers at a greater rate which resulted in growth at the expense of more traditional vented dryers,” he said.

Washing machine sales were stable in 2023, with a clear trend emerging for front load washers at the expense of top loaders. “Consumers are willing to spend more at the shop floor and purchase both a front load washer and heat pump dryer at the same time to ensure the aesthetics and technology match, creating a greater synergy in the laundry, a room that is growing in importance in most households.”

Australians are also showing a clear preference towards appliances that have high energy and water efficiency along with a movement towards steam in both washing machines and dryers. “Connectivity is growing in importance and consumers are seeking time saving features such as AutoDose and Sensor Washing, and the Electrolux Group is continuing to innovate to meet these needs.

“As part of our focus on sustainability, we are providing high efficiency appliances no matter the budget, across our three brands AEG, Electrolux and Westinghouse. We also want to educate consumers that gains can also be made outside of ratings. For example, how the choice of machine and subsequent settings used can also have a positive impact on garment longevity, a significant issue that we are investing in through our Make it Last campaign.”

Electrolux expects the market to bounce back from 2023 and the trend of consumers shifting to larger capacity models will continue in both washing and drying, as they become more affordable.

AEG Front Load Washing Machine

LF8516O8O

` 5-star energy and 4.5-star WELS rating

` Universal Dose detergent drawer for laundry capsules

` Power Care pre-mix detergent system

` Pro Steam for refreshing clothes

` Precise Wash adapts to the weight of the laundry load

RRP: $2,349

Electrolux launched the AEG laundry range in April this year. Front load models carry Universal Dose, a unique detergent drawer for laundry capsules that are dissolved 60% faster than placing them directly into the drum.

AEG heat pump dryer technology, 3DScan, will now be available across more models with improvements to a 9-star MEPS energy rating across the 8000 and 9000 series machines. ProSteam is another innovation that will be available in the 9000 heat pump dryer series.

“Our connectivity offer through the AEGConnect platform, introduces features such as SyncDry where the consumer sets the washing program, and SyncDry automatically chooses the correct drying program on their matching heat pump dryer, setting the timing for both the washer and dryer.”

Its largest laundry brand, Westinghouse has a new 9kg heat pump dryer with an inverter motor and an 8-star MEPS energy rating, the highest rating offered on a Westinghouse dryer. “Coupled with its new, larger capacity and choice of white or dark onyx finish, consumers have access to innovation at a more affordable price.” AR

NEW AEG LAUNDRY RANGE

Designed with uncompromising innovation to keep your clothes looking and feeling like new for longer. Our new laundry has solutions that redefine what you expect from clothing care, with a newly designed look and feel, new features to provide you with a seamless washing and drying experience.

BOSCH

Kye Davis

Category Manager

Bosch is seeing a trend towards dark laundry appliances, such as graphite grey, with a higher attachment rate of washing machine and dryer being purchased in the same transaction.

“Consumers are also considering price, design, energy, water ratings and machine capacity when it comes to their purchase decision,” Kye Davis said.

Bosch heat pump dryers are among the most economical dryers in Australia with up to 10-star MEPS energy rating, by re-using existing heat efficiently during the entire drying process, he said.

An example is the WTX88M20AU with an energy consumption of 98kWh per year when using the following programs once per week: cottons, cupboard dry +, drying level 1.

Bosch will launch a premium laundry range in Q4 2024 with detergent scan and a new system master. The system master allows for better servicing of the appliance and greater consumer convenience. Other features are handy programs like half loads and mini loads. AR

Bosch Series 6 i-DOS Washing Machine WGG244ARAU

` 9kg capacity washing machine with i-DOS technology

` 14 programs

` Nine touch control options

` AntiStain removes up to four most common stains

` EcoSilence Drive with 10-year warranty

RRP: $1,799

BEKO

Murat Dora

Beko 10kg Hybrid Heat Pump Dryer BDPB104HW

` 9-star energy rating

` One-hour dry time for 5kg

` Quick and energy efficient drying modes

` Ready-to-wear program

` Reverse tumble function

RRP: $1,899

Product Manager

The tumble dryer category is growing, especially in the heat pump dryer segment with rising electricity costs expediting this growth, according to Murat Dora.

Efficiency ratings, new technologies such as auto detergent dosing, heat pump drying, steam, Wi-Fi connectivity and ease of use are key features for consumers when buying laundry appliances, he said. Also popular are larger capacity models within a compact size, and the two-in-one combo washer dryer product segment is also growing, particularly with high rise building constructions.

Beko will add to its laundry range with new washing machines, washer dryers and tumble dryers in 2024, incorporating Wi-Fi connection, large capacity models with higher energy ratings, in response to the bigger capacity, higher efficiency trend.

“For Beko, our key priority is to assist in the upsell to larger capacity, providing the consumer with a better long-term laundry investment,” he said.

According to marketing director, Jim Kalotheos, if consumers are prepared to spend a little more on a larger capacity model, with higher specifications, they will reap the benefits. “Larger capacity, improved energy and water ratings and more features are all on offer, and places them in a better position for their medium to long term requirements. With Beko they will have added peace of mind with five-year warranty,” he said. AR

CHALLENGE THE EXPECTED

NEW AEG LAUNDRY RANGE

Crafted with relentless innovation to preserve the longevity and freshness of your garments, our latest laundry technology raises your expectations of clothing care. With a redesigned aesthetic and enhanced features, our laundry system ensures a seamless and effective washing and drying experience, that maintains look and feel of your clothes.

“

The 10kg Series 9 heat pump dryer is the pinnacle of Hisense’s laundry offering, providing superior energy efficiency, with an industry leading 10-star energy rating. ”

HISENSE

Gideon Lui Head of Marketing

As the cost-of-living continues to rise, innovation in home appliance energy and water consumption has never been more important, altering the purchase behaviour of consumers in the laundry category.

“Seeking more energy and water efficient machines, consumers have become increasingly aware of their carbon footprint, preferencing affordability and efficiency,” Gideon Lui said. “We continue to deliver convenient yet attainable products, which are sustainably mindful throughout the Hisense laundry range, spearheaded by the Hisense Series 9 12kg front load washer and 10kg heat pump dryer.

“Customers are increasingly seeking a more intuitive experience, especially when it comes to getting the perfect wash for their clothes. Hisense has developed technologies to cater to these needs, including AI Wash, a feature which delivers the perfect wash by weighing loads, checking how soiled the clothing is and sensing the material washing is made from. Coupled with Smart Auto Dosing, a technology that will automatically choose the precise amount of detergent or softener dosage required for each wash, Hisense alleviates customer guesswork by providing laundry products designed around convenience and ease-of-use.”

The Series 9 10kg heat pump dryer is the pinnacle of Hisense’s laundry offering, providing superior energy efficiency, with an industry leading 10-star energy rating. “It is changing the way of modern drying technology and making strides towards more sustainable appliances within the home,” he said.

The Series 9 washer and dryer are ConnectLifeenabled, allowing customers to monitor energy usage and water consumption through the app.

Hisense 10kg Heat Pump Dryer Series 9

` Intelligent touch screen with customisable programs for easy cycle selection

` Power Steam helps remove wrinkles and odours

` AI Dry humidity and temperature detection sensors matches suitable drying program

` Reversible door for flexibility with laundry setup

` Anti Tangle with counter-rotating drum reduces creases and dries clothes more evenly

RRP: $1,699

Hisense is a member of the Australian Packaging Covenant Organisation (APCO), a commitment Lui said that aligns with the company’s broader mission of environmental responsibility, “as we strive to set new benchmarks for sustainability within the industry”.

Hisense will expand its washer and dryer range in 2024 giving more premium attainable options to its customers. In addition, Hisense has developed solutions including stacking kits with every dryer, and adding reversible doors, designed to suit the needs of any space or laundry layout.

Over the next 12 months, Hisense is expanding its offering of ConnectLife-enabled home appliances in Australia, inclusive of laundry appliances. ConnectLife technology will be integrated into its proprietary TV operating system, VIDAA, allowing customers to monitor and control compatible laundry products from their living room. AR

ARISIT

Andrea Gunn

National Retail Sales & Marketing Manager

Value for money is a key decider in purchase behaviour, according to Andrea Gunn. “There is also a strong focus on time saving technologies, particularly based around hygiene, energy and water efficiency, as consumers become more conscious of running costs and environmental impacts.”

Whirlpool’s patented 6th Sense technology takes out all the guesswork, automatically initiating the perfect balance of cycle time, energy and water efficiency to deliver the best results, she said.

“Consumers are taking the time to consider the sustainability each brand offers, as well as their durability and consumption efficiency. While Whirlpool continues to focus on delivering energy and water efficient laundry products, there is also a strong commitment to sustainable operations.

“This is through investments in renewable energy, manufacturing plant retrofits, and ongoing energy, water, and waste reduction projects. Whirlpool is also committed to driving recycled plastic content into products and packaging to address plastic pollution and reduce GHG emissions.”

Whirlpool recently launched the Sonic Clean top loader range. With Zen direct drive inverter motor and stainless steel drum, the range features 6th Sense technology, a soft close lid, Sonic Clean and an air dry function. AR

LG

LG 17kg WashTower All-InOne Stacked Washer Dryer

` Smart Pairing maximises convenience to suit space and preferences.

` 10-star MEPS energy rating for heightened drying performance

` AI DD technology automatically delivers an optimal wash cycle based on the load

` LG ThinQ remotely starts and monitors wash progress

` TurboClean 360 washes a 5kg load of lightly soiled clothes in 39 minutes

RRP: $4,999

`

` Soft close lid

RRP: $1,199

Shannon Tweedie Marketing Manager – Home Appliances

Consumers are actively seeking laundry appliances that will save time and add convenience to their lives when it comes to caring for their clothing and garments, according to LG. Also, as the cost-of-living and household bills continues to rise, they are investing in laundry appliances that deliver value for money in the long run, leading to a growing demand for features that enable greater water and energy efficiency.

“Attitudes towards laundry spaces are also evolving, with the option to showcase rather than conceal them,” Shannon Tweedie said. “A shift towards maximalist interior design aesthetics celebrating pops of colour has led to an increased demand for personalised appliances that reflect personal style with a broader range of colourways.”

LG is addressing these changing needs with its latest LG 17kg WashTower range that includes a 10-star MEPS energy heat pump dryer with builtin AI DD technology to optimise wash cycles based on load characteristics including weight and fabric types. The wider LG WashTower line up offers a broad range of colourways. In addition, the WashTower allows users to control the machine remotely via the LG ThinQ mobile app or voice assistant.

As sustainable home appliances become a growing priority, energy and water star ratings are at the forefront of purchase decisions and recent demand for heat pump dryers demonstrates this shift, Tweedie said. AR

“

MIELE

Melissa Taylor Category Marketing Manager

“Over the last year we’ve seen consistent consumer purchase behaviour in the laundry category with customers investing in high quality and innovative laundry solutions that allow them to do household tasks in between their work day. Investing in high performing and energy efficient appliances has also peaked due to economic factors that help save money,” Melissa Taylor said.

“Consumers want efficient appliances that do not compromise on wash results, such as washer-dryer functions that allow you to wash and dry your clothes in one go. Eco functions are also sought after, such as automatic detergent dispensing with TwinDos, and QuickPower wash with shorter wash and dry times to conserve water and energy.

“Recently, we have seen more consumers opting for more sustainable and eco-friendly appliances for their homes and considering the impacts of the products they are purchasing on the environment.

“When it comes to Miele’s approach on sustainability in the laundry category, we’re passionate and committed to offering the latest energy and water saving features while also conducting annual testing and upgrades for the innovation and continuous growth of our product offering.”

Miele Front Load Washing Machine

WWI860

` TwinDos automatic detergent dispensing at the touch of a button

` QuickPowerWash for washing and drying in the shortest time

` Miele@home –MobileControl for flexibility using the Miele app

` 9kg wash capacity

` 22 wash programs

RRP: $3,199

Eco functions are also sought after, such as automatic detergent dispensing with TwinDos, and QuickPower wash with shorter wash and dry times to conserve water and energy. ”

Miele is positive about the laundry category in 2024. “We know that the biggest concerns for consumers are the rising costs of living and challenges for the planet and anticipate their purchases will be well researched to ensure they meet their specific requirements for these concerns.”

With Australia’s largest range of 10-star heatpump tumble dryers, Miele will continue to drive sustainability in this space and focus on consumer education of the benefits of heat pump drying versus condenser.

Miele places a large focus on education and training to ensure that staff know every detail when it comes to its appliances. “We give our sales team all the tools and information they need to thoroughly educate customers to make sure they are choosing an appliance that is best for them and their needs. Miele Experience Centre workshops and sessions are designed to help customers get the most out of their Miele appliances.” AR

ASKO

Robert Butchatsky Sales Director

Asko’s observation of the market is that customers are giving greater consideration in selecting appliances when it comes to overall quality, longevity, and innovative features. “We are also observing that consumers see their laundry as investment, either via renovation or choosing products that haven’t been traditional to the laundry in previous years, such as a drying cabinet,” Robert Butchatsky said.

The key consumer needs appear to be a hygienic and superior wash result, and a quality long lasting machine that ultimately cares for garments, he said.

“Our products are built to last with more steel and less plastic parts, resulting in materials that are sustainable and/or recyclable. One important example of this is that all components in our laundry appliances that weigh more than 50 grams are labelled for recycling. Our products are some of the most efficient on the market, saving energy resources and energy costs for our customers.”

According to Butchatsky, consumers will continue to have a need for laundry appliances, whether by necessity as a replacement or for home improvement such as renovation. “Asko will continue to develop strategies that respond to both.”

Asko will add a new Titanium colour, later this year, in response to the growing trend for colour choice in the laundry category. A new laundry range will be launched in 2025. AR

Samsung 12kg BubbleWash Smart Washing Machine

` Super Speed cycle washes a 5kg load in 39 minutes

` AI Wash – five sensors detect the laundry’s weight, calculating the optimal amount of water and detergent

` BubbleWash helps generate foam by premixing detergent with air and water

` Hygiene Steam improves cleaning quality, attacking up to 99.9% of certain bacteria and allergens

` Smart Things app enabled and Wi-Fi connectivity detects detergent levels and monitors energy consumption

RRP: $1,449

SAMSUNG

Sasha Botha

Head

of Home Appliances

When it comes to the laundry category, Samsung predicts more consumers will be switching from top load washing machines to front loaders as well as two-in-one washer and dryer combo appliances which optimise smaller laundry spaces.

“Looking at the purchasing behaviour of our customers, we have seen a shift to larger capacities, with an increase in interest for our 9kg models and above,” Sasha Botha said. “We have also seen customers wanting more from their washing machines when it comes to smarts with Artificial Intelligence and connectivity.

“Combined with colour protection, wash cycle times and AI which can determine a garment’s level of soiling, our latest smart laundry range takes into consideration consumer concerns around energy usage and connectivity to other home devices.

ASKO Style Front Loading Washing Machine W6088X

` Auto Dosing

` 5-star MEPS and WELS energy and water ratings

` Steam program

` Interior load light

` 1800RPM spin speed

RRP: $2,999

“When it comes to reducing energy use, our AI wash cycle washes clothes thoroughly and gently using less water and detergent. Our Bespoke AI front load washer range also offers BubbleWash, which turns detergent, enabling bubbles to absorb into the laundry at cooler temperatures. Our SmartThings app also allows consumers to easily monitor and manage energy usage, while recommending ways to be more energy efficient.”

Samsung recently launched its Less Micro-fiber Filter, an add-on appliance which cuts 98% of microplastic emissions from laundry cycles. It has an easy to clean filter with an internal blade which ensures microfibers are swept to one side to prevent clogging. AR

TCL ELECTRONICS

Robert Oredsson National Sales Manager

TCL is seeing growing demand for energy efficiency, in electricity and water, and a need for bigger capacities, which have become key drivers in changing purchasing behaviour in the laundry category.

“Capacity is a key feature along with water and energy efficiency. Functions like Quick Wash and Auto Dispensing, and a preference for more aesthetically pleasing whitegoods that complement interior spaces, are also influencing purchasing behaviours,” Robert Oredsson said.

As part of TCL’s sustainability journey, it is important to us that the products finding their way into the homes of consumers are as ecoconscious as possible, he said.

“Packaging materials are a pivotal aspect in the development of a circular economy. It is vital that TCL’s packaging meets the high standards of environmental friendliness through the implementation of lightweight, harmless, pollution-free, renewable, and sustainable packaging materials. TCL has invested in finding innovative alternatives to traditional materials, such as promoting the use of soybean ink, recyclable paper and paper packaging materials certified by Forest Stewardship Council.

TCL 8kg Heat Pump Dryer

C1208DRW

` Heat pump technology

` Energy efficient operation

` Quick Dry in 20 minutes

` Smart Dry

` Anti-Wrinkle function

RRP: $1,299

“Wherever possible, efforts are made to reduce the amount of packaging required when shipping products, including washers and dryers. By downsizing packaging boxes and decreasing the pages of product manuals, TCL lessens the weight and volume of products, effectively reducing the quantity loaded into containers, reducing the greenhouse gas emissions generated from the transportation of goods.”

In 2022, TCL developed a new embedded and integral honeycomb-board packaging solution, an industry first which improves the cushioning performance of the packaging material, reducing the thickness, a further saving on shipping container space.

The energy efficiency indexes of TCL products meet and exceed several energy efficiency standards. For example, selected TCL washing machines are rated as A-class in both energy efficiency and noise level, he said.

The company is releasing new laundry products in 2024, with the new C Series washer and dryers offering 5-star and 8-star MEPS energy ratings.

“In 2025, we aim to offer even higher star ratings on our laundry units. Consumers will also see features such as Steam Assist/Wash Here Now and Auto Dose. Further expansion into larger capacities with tower-style units and AI wash programming are also on our agenda.” AR

Garment steamers put category back in black

BY EMILY BENCIC

During the pandemic, sales of garment care products were adversely impacted due to lockdowns and an ongoing shift to working from home. However, in the past two years, sales have stabilised and one of the key growth drivers in the market has been handheld garment steamers. According to the latest GfK data, this segment has seen an uplift of over 10% in volume and value year-on-year.

Tefal Pure Pop Garment Steamer

` 15-second heat-up time

` Lint remover on reversible pad

` Velvet side of reversible pad ideal for steaming

` Ultra-compact, slim and lightweight

` Effortless storage and easy travel use

RRP: $149.95

GROUPE SEB

Priyanka Maharaj Product Manager

With the resurgence of the garment care category post-Covid, Groupe SEB has observed consumers investing in high-quality irons and steamers.

“Our recently created categories of all-in-one solutions such as IXEO continue to capture attention among consumers as they return to work and are search for versatile solutions to keep garments looking and feeling fresh between social events,” Priyanka Maharaj said.

The global health situation has prompted a heightened focus on cleanliness and hygiene and Tefal garment care products are a perfect solution to sanitise and refresh fabrics.

“The power of natural steam kills up to 99.99% of germs, viruses and bacteria. Performance and quality are important features to customers and Tefal’s range offers high quality made in France products, excellent glideability and maneuverability with steam irons. With the introduction of Pure Pop, we are re-imagining garment care by bringing fun and colour into the category.”

Tefal will continue to promote and invest in the category by gaining insights into shopper behaviour and buying patterns, engaging with loyal consumers, while attracting new consumers via traditional channels across linen care.

“The garment care category will continue to evolve with brands bringing innovation into the category. Tefal will continue to offer high quality products with excellent performance,” Maharaj said.

“We are looking forward to another successful year in linen care with our retail partners. We will continue to work with our partners to create new opportunities and achieve greater heights together.” AR

BRAUN

Davina Gray-Ebbett Marketing Manager

Braun has seen the premium segment of garment care remain dynamic and continue to grow, driven by garment steamers, which are the strongest sub-category.

“In the past four years, garment steamers have doubled their market size and now account for 15% of the total ironing market. Braun products answer the needs of demanding consumers by offering a practical appliance that is reliable, durable and makes daily routines easier,” Davina Gray-Ebbett said.

“Braun makes the ironing process more efficient and less frustrating with innovative features that cater to the toughest fabrics and most stubborn creases.”

For example, iCare technology sets the perfect temperature for every fabric with no setting required. It ensures perfect results with less effort and guarantees smart textile protection. FreeGlide 3D technology makes it easy to glide backwards over buttons, pockets and zippers.

“Looking ahead, the category is likely to continue to evolve to meet changing consumer needs and preferences with a focus on sustainability, convenience and technology.”

Braun offers a 100-day money back guarantee on selected products. The Braun range will be expanded in the second half of the year with a new steam generator, two steam stations and three garment steamers. AR

Philips 3000 Series Handheld Steamer White

` Compact and foldable for storage and travel

` Ready to use in 30 seconds for fast and easy de-wrinkling

` Metal plate for superior performance

` 120mL detachable water tank

` No burns guaranteed on all ironable fabrics

RRP: $79.95

Braun Texstyle 9 Steam Iron

` Smart iCare technology

` World-first FreeGlide 3D soleplate

` 60g/min steam rate and 260g/min steam shot

` 2400W output making it Braun’s most powerful steam iron

` ActiClean System for long-lasting steam performance

RRP: $189

VERSUNI

Susan Rogic

Consumer Marketer – Home Life

The Australian population has experienced a shift in demographics over the last few years, and garment care as a category has been evolving from addressing the needs of Gen X to emerging consumer groups.

“Almost half (45%) of consumers will be Gen Z and GenAlpha by 2030. Currently one in two are not in the garment care category. Two new categories will drive penetration and growth – handheld steamers and all-in-one ironing solutions,” Versuni’s Susan Rogic said.

“In our mission of turning houses into homes, Philips have integrated convenience and performance for faster and better results across all garment care categories to maximise quality of time.”

Designed with ease of use in mind, the modern and intuitive design of the Philips AiO All-in-One 8500 Series features an integrated multi-angle board and professional dual heating technology for strong continuous steam to ensure fast results on every type of garment.

“Philips understands the reality of the daily challenges faced when it comes to juggling work, family, social life and household tasks. The new Philips All-in-One 8500 Series is the complete allin-one ironing and steaming solution.”

Rogic urges retailers to understand that the garment care category is in a transition phase moving away from traditional irons. “Consumers are shifting towards modern ironing solutions like steamers, upright or handheld. Retailers need to adapt and change their assortment in-store to effectively cater to current consumer needs.” AR

Dishwashers

Dishwasher customers get power conscious

BY KYMBERLY MARTIN

As many households deal with rising interest rates and electricity costs along with inflationary pressures, it is no surprise that energy and water efficiency still rate highly for many consumers when it comes to buying a dishwasher. Demand for connectivity linking appliances to a smartphone is also gathering pace.

Sustainability is another factor being considered in the purchase decision. “Dishwashers made from materials that can be recycled at end-of-life attract environmentally conscious consumers,” Smeg product manager, Rodney Manauzzi said. The outlook for sales was mixed with new models arriving across all price points.

SMEG

Rodney Manauzzi Product Manager – Dishwashers & Laundry

Consumers are becoming more environmentally conscious and cost-aware, leading to higher demand for energy-efficient dishwashers with energy ratings and eco-friendly features likely to influence purchase decisions.

With the ongoing global health crisis, there’s been a heightened focus on hygiene, and dishwashers with advanced cleaning and hygiene programs are likely to be more appealing to consumers, according to Rodney Manauzzi. Dishwashers that offer customisable features, flexible loading options and specialised cleaning cycles can be significant selling points too.

“Sustainability has become an important factor in purchasing decisions across various product categories and dishwashers made from materials that can be recycled at the end of their life or offer energy and water-saving features are likely to attract environmentally conscious consumers.”

He said the shift towards online shopping continues to impact consumer behaviour. “More consumers are researching and purchasing dishwashers online, which may influence the types of models and features that are most popular.”

When it comes to dishwashers, consumers typically prioritise several key features based on their needs and preferences. These include dishwashers that clean effectively, are energyefficient and quiet, especially in open-plan living spaces. “Smeg dishwashers are equipped with noise-reduction features such as sound insulation, quiet-running motors, and specialised designs to minimise vibration, and are favoured by consumers seeking a peaceful environment.”

With water conservation becoming more important, consumers appreciate dishwashers with water-saving features such as efficient spray patterns, sensor-based water usage optimisation, and eco-friendly wash cycles, along with sleek designs, premium finishes, and customisable panel options.

Smeg Integrated Dishwasher DWAFI6D15T3

` Planetary Wash system with angled jets increases wash pattern density and cleanliness

` Sanitise wash program cleans dishes, baby bottles, and cutting boards, removing 99.9% of germs

` Active Acquastop automatically controls the water feed at the tap, eliminating bursting risk

` Five stage filtration

` Dry Assist system opens the door slightly at the end of the wash program with residual heat drying the load RRP: $2,390

The shift towards online shopping is expected to continue, with more consumers researching and purchasing dishwashers online. “Manufacturers and retailers investing in digital marketing and e-commerce platforms can provide a seamless purchasing experience for consumers.”

The outlook for the dishwasher category in 2024 is expected to be characterised by continued innovation, with manufacturers focusing on sustainability, hygiene, customisation, and design to meet evolving needs and preferences.

Smeg provides training sessions and educational materials for retail staff with merchandising support, marketing and advertising, as well as after-sales service to assist product enquiries, technical support, and warranty issues. Dedicated support channels, such as hotlines or online portals, address customer concerns promptly and ensure a positive post-purchase experience.

“We maintain open lines of communication with our retail partners to gather feedback, address concerns, and identify opportunities for improvement. Our message to our retail partners is one of collaboration, support, and mutual success. We understand the importance of our partnership and the integral role that retail channels play in bringing our products to consumers.” AR

ELECTROLUX

Matt Jaber

Category Manager – Care

Whilst not immune to the cost-of-living pressures that all major appliances are facing, dishwashers have proven to be most resilient, according to Electrolux, with the built-in dishwasher sub-category a standout performer “validating that consumers are willing to spend more to integrate their dishwashers into the total aesthetic of the kitchen”, Matt Jaber said. Electrolux is also seeing growth across different finishes, further evidence these are becoming a more integral part of the kitchen.

He said consumers are primarily looking for enhanced quality, improved water and energy ratings, better drying performance and flexibility within the appliance. To leverage current trends and insights, Westinghouse will be launching a revamped line-up later this year. Designed in Australia, the new range will introduce a wide range of new features to meet the needs of Australian consumers. In addition to feature improvements, Westinghouse will also be launching into new segments to help retail partners command a greater premium within this category.

“The Electrolux Group has been committed to shaping living for the better for over 100 years and we’re on a journey to become a truly sustainable company. To facilitate this, all new Westinghouse models will be receiving an energy and water star rating improvement. We also look forward to replicating this across our other dishwasher brands, AEG and Electrolux, in the future,” he said.

“We believe the dishwasher category will maintain its resilience in 2024 as the category grows importance for those looking to purchase a dishwasher for the first time or upgrade their current appliance to take advantage of innovation gains.”

Westinghouse Freestanding Dark Stainless Dishwasher WSF6606KXA

` FlexZone half load option saves water and energy with fewer dishes to wash

` Adjustable upper basket fits most awkward items

` Fast 30 time-saver or half load program

` AquaStop anti-flood protection

` Quiet operation RRP: $1,199

“

Westinghouse will be launching a revamped line-up later this year. Designed in Australia, the new range will introduce a wide range of new features to meet the needs of Australian consumers.

”

Electrolux is supporting retailers through innovating and expanding its largest brand, Westinghouse. “The work we are doing here will allow our retail partners to command a greater premium through better feature sets, allowing for easier upselling, coupled with the introduction into new segments. We will be continuing our ‘Happy to Help’ campaign, with dishwashers featuring prominently as part of the whole home experience that Westinghouse is able to deliver.

“The Electrolux Group is highly invested in the dishwasher category, leveraging our strengths and unique selling propositions across our three brands. Not only are we investing in market leading innovation, we are in the unique position where we also design our largest brand locally, using local insights to develop a portfolio that meets Australian consumer needs.” AR

PLANETARY PERFECTION

Revolutionise your kitchen with Smeg Diamond dishwashers. Italian craftsmanship meets cutting-edge technology for unmatched cleaning performance with the patented Planetary wash system. Smeg the pinnacle of style and functionality.

smeg.com/au/dishwashers

Key features such as the UV Hygiene Guard, a built-in UV light treatment that removes 99.9% of bacteria and viruses from rinsing water, give customers further peace of mind. ”

HISENSE

Gideon Lui

Head of Marketing

Hisense has noticed consumers consciously shift their purchase behaviours as the rising cost-of-living impacts on spending. “Looking at dishwashers specifically, we know customers are aiming to slash energy bills and be more mindful of their environmental impact by using economic options on their appliances like the Eco Wash feature found on all Hisense dishwashers,” Gideon Lui said.

“Customers are also seeking ease-of-use when it comes to appliances, especially ones that are used for completing routine chores. For example, people want dishwashers that will leave their dishes dry and ready to put away at the end of a wash.” “

Hisense has technology to help with this, such as Auto Door Open that dries dishes naturally as well as an Auto Wash program that automatically calculates how dirty dishes and adjusts the settings to suit the wash. Key features such as the UV Hygiene Guard, a built-in UV light treatment that removes 99.9% of bacteria and viruses from rinsing water, give customers further peace of mind. Design innovations pioneered at Hisense like the Three Level Wash, giving each rack its own dedicated spray arm, are the result of customer feedback.

“Energy efficiency is important across all our whitegoods products and all dishwashers have an Eco Wash program which reduces the amount of energy used to complete the wash, and as you move through the range, inverter technology comes into play which reduces electricity usage significantly whilst also creating a quieter wash which is important to many customers as we see an increase in open plan homes across Australia.”

Hisense also created ConnectLife, a smart home solution with a focus on energy efficiency. Customers can view their energy and water consumption in the ConnectLife app to make informed decisions on how they are washing with the data shown on a simple interface.

Hisense is expanding the range with new models later this year that will be compatible with the ConnectLife app.

In-store training with constant touchpoints to account managers, product training roadshows where sales staff can experience the product in person and in-store display and POS support to help get the message across in the simplest manner are key marketing strategies. AR

Hisense Black Steel Dishwasher with 15 Place Settings HSGP15FB

` Adaptable and flexible bottom basket, easy lift middle basket and collapsible cutlery tray

` Dedicated spray arm on three racks for thorough cleaning

` UV hygiene guard removes up to 99.9% of bacteria

` Auto door open at the end of the cycle

` Compatible with the ConnectLife app

RRP: $1,499

BEKO

Murat Dora Product Manager

Beko has not noticed a big change in dishwasher purchase behaviour in the last 12 months with consumers still looking for value for money, good quality, functionality and efficiency, according to Murat Dora.

“Efficiency ratings, noise level and ease of use are key features sought by consumers. Enhanced internal flexibility is a common feature across all our dishwashers regardless of product segment. Our 16-place setting models have 43dB noise level with 4-star energy and 5-star water ratings. All our products have a five-year manufacturer warranty,” he said.

The BDF1640AX dishwasher uses automatic gel detergent dosing technology, facilitating better performance when using quick/daily and low temperature programs.

“Beko’s latest range launched last year has been well accepted by consumers and our retail customers, with dishwasher sales showing double digit growth,” sales and marketing director, Jim Kalotheos said.

“Our research revealed that customers still desire European made, feature rich dishwashers with auto door opening and auto dose along with energy and water efficiency expectations as well as an overall commitment to sustainability.

“Consumers are more uncertain than ever, so our five-year warranty provides peace of mind that Beko is confident to back their brand.” AR

ARISIT

Andrea Gunn

Beko Auto Dose Dishwasher

BDF1640AX

` AutoDose delivers hassle free cleaning

` Hygiene intense removes 99.9% of bacteria

` HomeWhiz with flexible program options

` 16-place settings

` Made in Europe

RRP: $1,249

Whirlpool

Dishwasher

WDFS3R4PBSAU

` Maxi-Space Tall Tub

` Power Clean Pro

` 6th Sense technology

` Natural Dry

` Sanitising cycle

RRP: $1,299

National Retail Sales & Marketing Manager

“Current cost-of-living pressures are forcing consumers to become more savvy selecting energy and water efficient products when making a purchase as rising electricity costs are a major concern, as consumers seek quality, reliability, and cost-to-run efficiency,” Andrea Gunn said,

The new Whirlpool Da Vinci Maxi Space Tall Tub range features dual inverter BLDC motors, ensuring outstanding energy savings while operating with reduced noise levels. Combined with Whirlpool’s patented 6th Sense technology and end of cycle auto door opening, perfect results are always achieved with maximum efficiency, she said. Select models also feature PowerClean Pro jets delivering unparalleled cleaning results, while providing up to 30% extra space in the lower rack. Whirlpool also offer consumers peace of mind with a five-year warranty.

“Consumer confidence is still down and there is evidence of a pulling back on spending, putting off appliance upgrades and home renovations, holding off on items that are not deemed a necessity and I don’t see this category showing growth this year.

“The right range, combined with targeted marketing support, lifts the category profile and drives consumers’ confidence. We are continually invested in improving systems enabling us to provide the best possible support for our customers and this remains an ongoing priority within our business,” she said. AR

“

Miele’s EcoFeedback function allows users to check the expected energy and water consumption for each program.

MIELE

Alison McGorlick

Category Marketing Manager –Dishwashers, Accessories & Care

Consumers are researching their purchases more intensely to thoroughly understand the features and benefits before committing, which Miele sees as an opportunity to educate and help select the best appliance suited to their needs and budget.

“Specifically for dishwasher purchases, we have seen demand for a product that will do more than just wash the dishes: it needs to save money and energy with sustainable features, however, performance and longevity of the appliance is very important,” Alison McGorlick said.

Miele AutoDos Dishwasher

` Automatic dispensing with integrated PowerDisk

` EcoPower technology reduces water and energy consumption

` Compatible with Miele app

` 58-minute Quick Power wash program

` 4.5-star energy and 6-star water ratings

RRP: From $2,499

“People want to invest in products that are built to last and perform to the highest standard. We are the only manufacturer in our industry to test our products to the equivalent of 20 years’ average use.”

More than ever, consumers are looking for appliances that are sustainable. The Eco program on Miele dishwashers uses as little as 9.2 litres of water. Miele has reduced water consumption by 85% over the last 30 years, as well as reducing energy consumption, and now has the largest range of 6-star water rated dishwashers in Australia and New Zealand.

“Miele detergents are specifically formulated to ensure perfect results when used in Miele dishwashers. Innovations such as automatic dispensing with integrated PowerDisk deliver excellent cleaning results using only the right amount of detergent necessary.

“Rising costs are a challenge in many Australian households and we are prioritising our messaging around the sustainable features for all our appliance categories,” she said.

Miele’s EcoFeedback function allows users to check the expected energy and water consumption for each program. At the end of the program, the exact usage in both kilowatts and litres is shown and this information can be directed to a phone by pairing the dishwasher with the Miele app.

Automatic dispensing is becoming more popular which eliminates the guesswork of manual dosing along with basket features which ensure the dishwasher can be utilised to its maximum capacity.

“With the uphold on sales due to economic factors, we are committed to encouraging staff to be considerate of budget restraints, offering customers effective solutions, by recommending options within a specific budget or flexible payment plans to suit their circumstances.” AR

Shannon Tweedie Marketing Manager – Home Appliances

“Over the past year, cost-of-living concerns has steered consumers towards efficient, quality appliances that save time and streamline daily tasks. Demand for dishwashers that deliver both convenience and sophisticated style has also grown,” Shannon Tweedie said.

“Australians have become more accustomed to AI in the past year as a tool to add convenience and save time. Features like smart connectivity, self-cleaning functions, and sensor-based controls enhance user experience and reduce time spent washing up,” she said.

“In addition to automation, the trend of builtin dishwashers has gained significant traction among consumers, that seamlessly blend with kitchen interiors, offering a space-saving solution for homeowners.”

The LG QuadWash dishwasher range includes a series of features that deliver time-saving benefits whilst effectively cleaning dishes on the first wash. As the smart home continues to gain traction, consumers are more willing to embrace the convenience offered by AI to make their daily routines more efficient and effortless.

LG ThinQ is accessible across a broad range of home appliances, including dishwashers. Via the mobile app, users can start and stop a cycle remotely and monitor energy or water consumption from their smartphone. This functionality, combined with the 5.5-star WELS water and 4-star energy ratings, enables LG to respond to a growing demand for sustainable appliances, Tweedie said. AR

Asko Fully Integrated Dishwasher DSD767UXXLAU

` Push-to-open door with handle free design

` Door panel can be installed flush into cabinetry removing the need for a kick panel

` Auto Dosing technology

` UV light programs

` Wi-Fi connectivity

RRP: $3,799

ASKO

Robert Butchatsky Sales Director

“Our observation is that customers are being more considerate when choosing their appliances, selecting quality and longevity as well as innovative features. The overall wash and drying result, loading capacity and flexibility are both crucial, as is quality of build and Asko dishwashers have features that directly respond to those needs,” Robert Butchatsky said.

LG QuadWash Freestanding Matte Black Dishwasher XD3A25MB

` QuadWash sprays water onto dishes from multiple angles

` EasyRack Plus offers height adjustable racks and folding tines

` Inverter Direct Drive motor with 10-year parts warranty

` ThinQ technology downloads new wash cycles and diagnose problems via SmartThinQ app

` TrueSteam reduces bacteria on dishes by 99.999%

RRP: $1,599

“Consumers are also seeking products that are Wi-Fi enabled and our new range is ConnectLife enabled which lets customers control and monitor their Asko dishwasher remotely.”

He said hygiene and sanitisation in dishwashers has become a desired need for consumers since the pandemic, with customers choosing dishwashers with programs that provide a solution such as Asko’s UV cleanse mode and hygiene wash program.

All Asko dishwashers carry 4-star energy ratings or greater, and 5.5-star WELS rating. Consumers also have the option of selecting wash modes –speed/night/green/intensive after choosing their desired program, allowing them to adjust the amount of water, energy or time for a particicular wash cycle.

Asko remains upbeat about what 2024 holds for the category, as the company continues to imbed its new DW60 range with retail partners and consumers. Feedback on the new range has been positive so far and the company looks forward to continuing to promote the line-up for the remainder of the year. AR

“

SmartThings Energy displays monthly energy usage that allows users to set a usage goal through the app that will send a notification when it has exceeded this amount. ”

SAMSUNG

Sasha Botha Head of Home Appliances

Over the last 12 months, Samsung has seen consumers become focused on design alignment. Colour preference, including neutrals and darker finishes such as charcoal and black, have become popular which can adapt easily to any style or renovation changes.

Through customer and market research, features that are most important include connectivity, smart capabilities, energy-saving options, and assisted drying, Sasha Botha said.

Samsung BuiltIn Bespoke Dishwasher XD3A25MB

` Customisable door panels for easy updating of interior kitchen

` WaterJet clean system for effective cleaning from every angle

` Assisted Drying – door automatically opens 10cm to allow steam to escape

` Energy saving mode

` Hygiene Plus option – extends final rinse increasing temperature to 70°C

RRP: $1,599

“Samsung has integrated these features into its latest Bespoke smart dishwasher range, with Wi-Fi connectivity and smart capabilities. With the SmartThings app, customers can control their dishwashing from their phones. The assisted drying feature ensures that when the rinse and dry process is complete, the door automatically opens 10cm, allowing steam to escape. It also features customisable door panels which can be replaced for an interior kitchen upgrade.”

SmartThings Energy displays monthly energy usage that allows users to set a usage goal through the app that will send a notification when it has exceeded this amount.

According to Botha, the dishwasher market will not differ so much from the rest of the home appliances market, and Samsung predicts a potentially challenging first half.

“We work closely with our retail partners and will continue to do so in 2024. They’re engaging with customers every day, so we work to understand consumer sentiment and behaviours, listening to their feedback and reacting quickly to trends and consumer needs.” AR

GLEM GAS

David Gilmore Managing Director

“There is increased interest in brand value, and it seems to be easier to sell up from the basic models, with reliability and durability and efficient use of water and energy,” according to David Gilmore.

“Our dishwashers are fit for purpose where they deliver on the promise of washing performance and reliability without a lot of complication. It is equally important to consumers, and to us, that there are few after sales service interventions,” he said.

“As we continue to update models, energy efficiency improves, and shorter wash times can meet almost all washing requirements. However, it is a crowded market and while we are optimistic regarding our own sales, we are under no illusions how competitive the segment remains.

“The company has always delivered on after sales service and the improved reliability of our current models allows us to offer good pricing on dishwashers, providing customers with a worthy purchase experience.

“Emilia dishwashers complement our cookers and our new built-in oven range. There are not many suppliers at our price point who can support the consumer the way we can. The Emilia brand is on the top of the door so only visible when open, making our dishwashers a logical replacement model,” he said. AR

Omega Freestanding 60cm Dishwasher ODWF6014X

` 3.5-star energy and 4.5-star water ratings

` Child lock

` AquaStop overflow protection

` Six wash programs

` 14-place settings

RRP: TBA

RESIDENTIA GROUP

Kelly Gray National Sales Manager

Customers are paying more attention to energy and water ratings, value and feature-rich products when it comes to their dishwasher purchase wish list, Kelly Gray said.

Emilia Stainless Steel Dishwasher EDW65SS

` Full stainless steel liner

` 12-place settings

` 4.5-star water rating

` Delay-start

` Efficient wash in 90 minutes

RRP: $699

“Omega’s innovative three stage filtration system is impregnated with an antibacterial resin that removes 99% of unwanted particles including rust fragments and there is also an improved extra drying function and up to 75⁰C temperature for rinsing dishes,” she said.

All Omega dishwashers carry a minimum 3.5-energy star rating.

Omega has launched a new suite of five stainless steel Omega dishwashers that includes freestanding, compact and semi-integrated models in 45cm and 60cm sizes. AR

Health and wellness key to unlocking category growth

BY EMILY BENCIC

The food preparation market, comprising blenders, choppers, food processors, hand mixers and stand mixers, continues to suffer from a saturation due to the pandemic purchase frenzy, according to the latest GfK data. Bench mixers and food processers are the most severely impacted sub-categories. In the short-term, the blender market has seen a year-on-year uplift of 3% in both volume and value. Blenders fit well into the wider health and wellness trend which continues to drive sales.

SMEG

Luca Duarte

Product Manager – SDA & La Pavoni

Smeg has seen a continued market correction in the food preparation category, following a large uptick in demand during Covid as many consumers diverted their focus to home cooking.

“Consumers are now spending more time in restaurants or cafes, resulting in the market correction we are experiencing. Demand for blenders is still relatively stable as consumers are using these products to make on-the-go smoothies for their commute or workout. The introduction of our first personal blender last year, the PBF01, saw great success for this reason,” Luca Duarte said.

“Our new High Performance Blender is fitted with a 1400W motor giving it sufficient power to blend anything from green smoothies and frozen desserts to warm soups. In addition to performance, consumers consider the aesthetic appeal of benchtop appliances. Our products are not only well featured but also use the iconic 50’s style design to make them standout pieces in any kitchen.”

Smeg believes in the power of education to inspire and engage with customers through creative videos and recipe guides.

“Giving them the knowledge to get the most out of their Smeg products or inspire them to learn how our products can enhance their cooking experience. By investing in creative digital and educational content we not only improve the customer experience but foster a deeper connection.” AR

Kenwood Multipro Go Food Processor

` 360° Express Serve

` Ultra compact to fit in the kitchen drawer

` Stack 'n Store keeps everything in one place

` EasyStore cable system

` Versatile stainless steel knife blade for coarse and fine chopping

RRP: $149.99

Smeg High Performance Blender BLC02

` High power motor

` LCD display

` Nine speed settings

` Six one-touch functions

` Stainless steel dual blades

RRP: $799

KENWOOD

Davina Gray-Ebbett Marketing Manager

Kenwood's Davina Gray-Ebbett believes purchase behaviour within the food preparation category revolves around convenience, health and technology integration.

“Consumers increasingly prioritise time-saving solutions, driving demand for appliances and tools that streamline and automate cooking processes, as well as reduce preparation time and assist with meal prep,” she said.

“There’s also a growing focus on health and wellness, leading to increased interest in products that support healthier cooking methods and accommodate dietary preferences and restrictions. Environmental concerns are influencing purchase decisions as consumers seek eco-friendly options that minimise food waste.”

Kenwood continues to engage consumers with compelling content that is educational, entertaining and inspiring, showing the value of its products and how they fulfil kitchen needs.

“We want to build communities where customers can connect and share their experiences and feedback. We know our customers love their ‘Kenny’ (Kenwood) and want ways to showcase and tell us how they are using their products and seeing the final outcomes.

“When engaging with retail partners, Kenwood develops visually appealing and informative sales collateral from step up charts and comparison guides to presentation decks and videos.” AR

DKSH

Darren Sharvell Brand Manager

DKSH has witnessed several trends in the food preparation category over the last 12 months, including a steady increase in online shopping.

“Consumers have shown a greater preference for the convenience of ordering SDA kitchenrelated products online. There has also been an increasing focus on health and wellness, leading to changes in purchasing behaviour towards healthier food options, organic products, and appliances that support healthier cooking methods,” Darren Sharvell said.

“Consumers have become more conscious of the environmental impact of their choices. This has led to a rise in the demand for sustainable and ecofriendly food packaging, utensils and appliances.”

The integration of technology has been a growing trend with increasing interest in connected devices (IoT) that offer convenience and efficiency in food preparation. “Features like one-touch operation, pre-programmed settings, and quick assembly can enhance convenience. Products that perform multiple functions appeal to consumers looking to save space and reduce the need for multiple appliances. Bamix has multiple attachments available that assist consumers to blend, chop, and process food in various ways,” Sharvell said.

To drive product engagement, Bamix creates content including blog posts, eDMs, how-to guides and videos. “Bamix also has an active presence on social media.”

For retail partners, Bamix offers online training with an incentive for participation and printed information that can be kept in stores. AR

Breville Paradice

16

BFP838

` Multiple accessories including slicer, discs, blades and bowl

` Paradice Kit includes 16mm and 8mm dicing attachments

` Convenient storage boxes house all attachments and cleaning utensils

` Ultra-durable BPA-free bowl with 16 cup or 3.6L capacity

` Heavy duty induction motor with 30-year warranty

RRP: $899

BREVILLE

Julio Enriquez

Bamix Cordless Plus

` Made in Switzerland

` Runtime up to 20 minutes

` Maintenance free brushless DC motor

` Battery status indicator and unique fast charger

` Five-year warranty for hand blender and charger, two years for the battery

RRP: $699

Category Manager – Food Prep & Cooking

In food preparation, Breville has launched a new range of food processors – a category the company has excelled in for more than 40 years, according to Julio Enriquez.

“Available in two different capacities, a compact nine-cup size and a generous 16-cup size, the new food processors are the ultimate kitchen helpers. Through thoughtful design and clever innovation, the new Breville food processors offer a highly engaging user experience and go-to appliance in the kitchen,” he said.

“Featuring powerful induction motors, durable bowls, parts that are simple to clean, elegant storage solutions and a modern look and feel, Breville food processors are great investments for home cooks, lasting for many years.

“When we introduce new products, Breville always looks forward to engaging with store staff to share information about new offerings and what sets them apart.”

Launching in April 2024 is the Breville Paradice

9 BFP638, in a range of luxe colours – Brushed Stainless Steel, Black Truffle and Sea Salt. The integrated storage caddy is simple to use and houses the dicing kit, S-blade, reversible shredder, adjustable slicer and dough blade. The Paradice Kit includes a large half grid and blade system for precision 12mm dicing. AR

VERSUNI

Norayr Dabagyan

Consumer Marketer for Kitchen Life –Coffee, Food Prep & Breakfast

Increasing competition and market saturation is driving prices down in the food preparation category, coupled with the proliferation of major sales events, according to Versuni.

“Consumers are looking for products with a modern design, that are versatile, easy to use and easy to store. They are seeking additional value at an affordable price point,” Norayr Dabagyan said.

The category is expected to stagnate with the exception of niche products, such as noodle makers, which are tipped for growth.

“All categories are important to maintain range consistency and prove a brand as an expert in food preparation. Our new Philips hand mixer with unique selling points aims to re-vitalise our presence in the category.”

Versuni continues to invest in co-marketing activation with retail partners to support foot traffic and sales, such as product demonstrations and hands-on sessions. “In-store communication and social media remain important levers to reach consumers and present product benefits.” AR

Magimix Cook Expert

` Replaces up to 15 kitchen appliances

` Comes with a full food processor attachment

` Large capacity for families or batch cooking

` Made in France

` 30-year motor warranty

RRP: $2,499

MAGIMIX

Wivina Chaneliere

Managing Director

The last 12 months has seen several shifts in food preparation purchase behaviour, driven by a mix of evolving priorities, economic realities, and ongoing pandemic effects, according to Magimix’s Wivina Chaneliere.

“Increasingly, consumers are searching for value and convenience. Versatility is a key feature because in the current economic landscape, every dollar counts and products need to deliver multiple uses and benefits,” she said.

“In the premium space, appliances must tick all the boxes if consumers are to find value in it. The Magimix Cook Expert has been created to replace up to 15 kitchen appliances, including a stand mixer, blender and food processor.”

Magimix drives product engagement through cultivating community and creating content such as product hints and tips, recipe inspiration and access to new launches.

Philips Hand Mixer HR3781

` Ergonomic and fatigue free design

` Powerful 500W motor

` Five speeds plus turbo

` LED display shows selected speed

` Includes beater and dough hooks

RRP: $99

“We are focusing on more recipe content to continue encouraging the Magimix community to use their products and potentially tap into new markets. We will continue to review and invest in customer service and reporting, as this is a vital pillar of what makes Magimix a trusted brand.”

Looking ahead, Magimix anticipates two key enduring trends in the food preparation category. “Consumers will remain focused on value and convenience and the trend towards home cooking will persist. We also foresee a gradual normalisation of the category,” Chaneliere said. AR

FACKELMANN HOUSEWARES

Melissa Lyras

Vitamix Brand Manager

Fackelmann Housewares is seeing an increasing reliance on home appliances that are built to last and the importance of getting more out of the weekly shop, in line with cost-of-living pressures.

“While consumers spend time eating out and socialising, attitudes and habits have changed, and the desire to invest in their kitchens and reliable home appliances, like Vitamix, has become more important,” Melissa Lyras said.

“Interest in recipes and enjoying homemade meals has experienced somewhat of a renaissance, and this has seen a behavioural change.”

Performance, ease of use, convenience, and durability, remain the key features most important to Vitamix customers.

“Vitamix blenders can be used for more than just smoothies and juices, from blending hot soups in minutes to prepping food like mincing garlic, chopping carrots, shredding potatoes and grating hard cheeses. Vitamix Ascent and Explorian Series blenders are built by hand in the US to last with warranties up to 10 years on all blenders.

“Investing in staff training will help salespeople understand and communicate key product features and benefits. Selling one highperformance blender is more profitable than selling numerous lower-priced blenders.” AR

Vitamix Ascent Series A3500i Blender

` 2L jug

` In-built wireless connectivity

` Touchscreen interface for ease-of-use and easy cleaning

` Five program settings for smoothies, hot soups, dips and spreads, frozen desserts and self-cleaning

` Self-Detect technology prevents blender from operating if the lid or container is not secure

RRP: $1,599

GLEN DIMPLEX

Richard Banks National Sales Manager

Sales trends show purchase behaviour has remained stable over the last 12 months, despite financial pressures, according to Glen Dimplex.

“Consumers want products that are reliable, easy to use and designed with modern living in mind. Compact designs help save space in the kitchen without compromise on the ability to prepare amazing food,” Richard Banks said.

When it comes to customer engagement, the Morphy Richards website and social media platforms deliver attractive imagery, supported by eye-catching packaging and point of sale displays in store.

While acknowledging the impacts of increased cost-of-living, Morphy Richards believes consumers are still entertaining and cooking at home.

“With exciting product launches planned for 2024, we are looking forward to the year ahead. We see premium appliances as a key opportunity if they show good value.”

The Morphy Richards sales team regularly engages with retail partners for product and promotional feedback, as well as exploring future opportunities. AR

Morphy Richards Electric Chopper

` 350W motor

` Stainless steel stackable bowls in three sizes

` S-shaped stainless steel blades

` Unique garlic peeler attachment

` One button operation

RRP: $129.95

Kitchen Warehouse Haley Morphett

The home has become the new restaurant, as people become more adventurous and experimental in the kitchen with the help of their appliances, according to Kitchen Warehouse appliance buyer, Haley Morphertt.

“Health and convenience reign supreme; people want to eat well but also save time. Multifunctional appliances such as multi-cookers are extremely popular as they can steam, pressure cook, slow cook and much more,” she told Appliance Retailer.

“We’re seeing consumers ditch the deep fryer and embrace healthy alternatives. Blenders are in high demand for breakfast smoothies and protein shakes, while food processors and stand mixers are popular for whipping up meals at home, and air fryers are still all the rage.”

When it comes to purchase considerations, consumers often try to find a balance between bench space and performance. “If space is tight, a hand mixer might be a better option than a stand mixer, unless you’re a baking aficionado. It’s important for shoppers to consider if the appliance will be a permanent fixture or tucked away.

“Despite budgets becoming tighter, consumers need to understand that the cheapest option can end up costing more in the long run. It’s worth investing in reputable brands known for quality with longer warranties and products that are built to last with sturdy materials like metal bases and stainless steel blades.”

While recognising that promotions hold weight during key sales events such as Black Friday and Boxing Day, Kitchen Warehouse aims to avoid a race to the bottom; instead, maintaining consistently low prices, which eliminates reliance on fleeting discounts.

“We also pride ourselves on offering ‘good, better, best’ options in every category, so customers have great choices to suit any budget. We also strive for exclusivity – the more we can offer limited edition drops or exclusive-toKitchen Warehouse brands, the less we need to rely on promotions,” Morphett said.

Looking ahead, she expects kitchen appliances to continue becoming smarter with more connectivity features and app integration and the use of more sustainable materials and ecofriendly designs. AR

“

Blenders are in high demand for breakfast smoothies and protein shakes, while food processors and stand mixers are popular for whipping up meals at home. ”

Smeg introduces Emerald Green to SDA collection

Joining the Collezione range, Smeg’s new matte colour offers subtlety and elegance, adding a breath of life to the contemporary kitchen. The lush Emerald Green hue, reminiscent of nature’s foliage, evokes a sense of tranquillity, coupled with a range of functional Smeg products to offer a premium experience. Emerald Green is currently available across multiple products in the Collezione range including the iconic Smeg kettle and two-slot toaster, the High Performance Blender, and the new BCC13 automatic coffee machine. The BCC13 prepares up to eight coffee drinks at the push of a button. The machine perfectly froths milk, simply place the hose in the 500ml container provided or directly place the hose in the milk jug. The fast thermoblock heating system allows users to prepare coffee in seconds, offering a quick and delightful experience.

RRP: From $269

What’s Hot

AEG laundry range provides the ultimate care for garments

The new AEG range of laundry appliances comes with a new best-in-class design thanks to seamless and intuitive interaction, making them easier to use and navigate. Advancements in connectivity means adapting appliances to your lifestyle. Personalise the setting and receive smart tips to adjust the laundry experience based on habits for the best results. Plus, it will soon be possible to ask Google when the washing will be done. UniversalDose is a unique detergent drawer for laundry capsules designed to deliver a more powerful cleaning and stain removal performance in cold water and quick one-hour washes. Tailored waterjets soften, pierce, and fully dissolve capsules in the drawer, activating them 60% faster compared with placing directly in the drum. ProSteam helps reduce wrinkles in clothes which means less ironing and less stress on clothes, helping them last longer. The AEG Washer Dryer with PowerCare uses an advanced pre-mixing technique to activate detergent power, providing superior washing results even at 30°C, and in less than one hour. During the drying cycle, items are dried but not overdried, helping to retain their look and feel.

RRP: From $1,699

Magimix Cook Expert becomes only thermocooker with slow cooking accessory

Magimix has launched the Cocotte slow cooker, a revolutionary casserole pot attachment specifically designed for the Magimix Cook Expert thermocooker. This addition makes the Cook Expert the only thermocooker on the market with a dedicated slow cooking attachment, offering even greater versatility and convenience for home cooks. The Cocotte slow cooker features a high-quality cast aluminium pot that evenly distributes heat for gentle, flavourful cooking. Its 7L capacity is perfect for preparing family-sized meals, stews, soups, chilis, and more. With the Cook Expert’s intuitive controls, users can easily set the desired cooking time and temperature, ensuring perfect results every time. Compatible on all cooktops (including induction), on the Cook Expert and in the oven, it is a versatile accessory that doubles as cookware.

RRP: $649

Always safer with a Schweigen

Smeg Portofino cookers bring restaurant-quality dishes to the home

Inspired by its namesake and informed by the relentless pursuit of technology and design innovation, the Smeg Portofino range offers high-performance freestanding cookers. Reminiscent of the Ligurian Riviera, the range takes hues from the olive, terracotta, lemon and coral colours of the buildings lining the shores of Portofino, contrasting with the sparkling blue waters of the Mediterranean. The 90cm Portofino cooker, available in both six burner gas or five zone induction configurations, guarantees more cooking space and cutting-edge functionality. Featuring a Thermoseal cavity and an extra-large 126L oven, these cookers provide the perfect way to bring restaurant-quality dishes into the comfort of the home. Sixteen functions, energy efficient cooking and pyrolytic cleaning simplifies the preparation of various dishes.

RRP: From $8,790

Schweigen protects homes from the ill effects of noise and air pollution with silent rangehoods powered by a patented motor system jointly developed with the world’s leading manufacturer of fans and motors, ebm-papst. This German-made Isodrive® motor is recognised as the quietest, most energyefficient and highest-powered domestic extraction unit available today. It is mounted uniquely outside of homes on the roof or external wall to take noise, smoke and odours out from kitchens. Schweigen silent rangehoods operate up to three times more energy-efficiently than any internally motored or onboard rangehood. In line with increasing demand for better home protection against bushfires, Schweigen’s Isodrive® rangehood motors now come with BAL40 bushfire code certification by the CSIRO. Schweigen’s Isodrive® motors comply with the Australian Standard AS3959:2018 for construction materials in bushfire-prone areas and comprise of motor components in a galvanizedsteel housing designed and assembled by Schweigen in Australia. They are certified for resistance against up to 40kW per square metre of radiant heat flux exposure and the high risk of ember attack. To further enhance the health and safety of homes, only Schweigen silent rangehoods come with free Schweigen SteelFlex™ high performance safety ducting, guaranteed for life.

Westinghouse split systems deliver home comfort year-round

Stay comfortable all year with the new range of Westinghouse connected air conditioners, designed with the latest technology to provide efficient and effective cooling or heating in the home. Its compact design allows for easy installation and integration into any décor. For the ultimate convenience, users can control the unit, adjust the temperature and set schedules anywhere at any time on their smartphone. When at home, enjoy the convenience of voice commands through the Westinghouse+ Home app via Google Home and Amazon Alexa. For those who prefer the traditional remote control, the easy-touse functions are available there too. An advanced Eco energy saving mode helps reduce energy consumption. Say goodbye to manual adjustments and hello to smart connected comfort.

RRP: From $475

Tineco three-in-one smart floor washer does it all

FLOOR ONE S6 PRO EXTREME is a versatile three-in-one smart floor washer that combines the power of a mop, vacuum, and self-cleaning technology to deliver unmatched cleaning convenience. With the launch of FLOOR ONE S6 PRO EXTREME, Tineco further solidifies its leadership in hard floor cleaning and reiterates its commitment to providing premium appliances while still offering great value for money. Equipped with a Continuous Fresh Water Flow System, an LCD screen, self-cleaning feature, eco-friendly ultra mode and dual-sided edge cleaning, FLOOR ONE S6 PRO EXTREME delivers spotless floors with effortless convenience. Tineco’s new vacuum is perfect for tackling tough messes and can be used for various hard floor surfaces, including hardwood, tile, vinyl, and linoleum. The intelligent design and patented iLoop Smart Sensor technology automatically adjust suction, roller speed and water flow based on dirt levels, leaving the floors dry within minutes and streak-free.

RRP: $999

Discover a world of flavour with multifunctional GreenPan Contact Grill

The seven-in-one design of the GreenPan Contact Grill maximises countertop cooking with the ability to Grill, Panini Press, Half Grill, Half Teppanyaki, Flat Grill, Flat Teppanyaki and Waffle (waffle plates sold separately). It opens flat to ensure sufficient room for an entire meal. With the easy-to-use controls, customise the time and temperature settings of each reversible cast aluminum plate. Cleaning up is simple thanks to Thermolon Volt, GreenPan’s pioneering ceramic non-stick coating made specially for kitchen appliances. Thermolon non-stick coating is not only better for health and the environment, but it is high quality and ensures perfect cooking results, PFOA, PFAS, lead and cadmium free. The Contact Grill is available in a variety of colours including stainless steel, black, blue haze and cream white.

RRP: $349

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