FREESTANDINGCOOKING GROWING DEMAND FOR LARGER CAPACITIES AND BOLD COLOURS + CHRISTMAS TOP ONANDAPPLIANCESTECHPRODUCTSWISHLISTS SINKS & TAPS THE CENTRAL PLACE FOR CONVENIENCE IN THE KITCHEN COOKINGBUILT-IN MINIMALIST DESIGNS COMBINE WITH FUNCTIONALITYEASY RANGEHOODS LOWER NOISE LEVELS WITHOUT COMPROMISING ON POWER APPLIANCE THE BUSINESS MAGAZINE FOR THE CONSUMER ELECTRONICS INDUSTRY SERVICING THE INDUSTRY FOR 26 YEARS /// AUGUST / SEPTEMBER 2022 RETAILER
BIGGERGO 75”-85” Big TVs 100” & Bigger Lasers
Emily Bencic CurtisMartin Alyssa Coundouris
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Editor Emily Bencic Resilience – the capacity to maintain purpose and integrity www.applianceretailer.com.au
Further, retail sales only increased a marginal 0.2% month-on-month in June – a marked slowdown in momentum compared to the strong run of sales over 2022 to However,date. speaking to retailers in the electrical appliance industry, sales are still tracking well and the outlook remains positive. In particular, kitchen renovations aren’t showing signs of slowing down as people continue to invest in the home, show greater care for the appliances they choose and are more understanding of lengthy product delays.
Inflation has reached its highest levels in over 20 years with annual inflation now running at 6.1%, painting a grim outlook for the national economy as cost of living pressures continue to mount for households, as well as businesses.
James Wells
FOR MORE INDUSTRY NEWS FOLLOW US ON CHECK WWW.APPLIANCERETAILER.COM.AUOUT EDITORʼS NOTE AR The Intermedia Group takes its corporate and social responsibilities seriously and is committed to reducing its impact on the environment. We continuously strive to improve our environmental performance and to initiate additional CSR based projects and activities. As part of our company policy we ensure that the products and services used in the manufacture of this magazine are sourced from environmentally responsible suppliers. This magazine has been printed on paper produced from sustainably sourced wood and pulp fibre and is accredited under PEFC chain of custody. PEFC certified wood and paper products come from environmentally appropriate, socially beneficial and economically viable management of forests. The wrapping used in the delivery process of this magazine is 100 per cent recyclable. Appliance Retailer is published by Charted Media Group Pty Ltd (a division of The Intermedia Group Pty Ltd) ABN 47 628 473 334 41 Bridge Road, Glebe NSW 2037 Australia P 02 9660 2113 | F 02 9660 4419 E appliance@intermedia.com.au W www.intermedia.com.au ISSN: 1328-1852 Managing Director Simon Grover Publisher James james@intermedia.com.auWells Editor Emily ebencic@intermedia.com.auBencic Features Editor Kymberly Martin National Sales Manager Ben bcurtis@intermedia.com.auCurtis Art Director Alyssa Coundouris Prepress Tony Willson Production Manager Jacqui Cooper Production Assistant Natasha Jara Subscriptions 1800 651 subscriptions@intermedia.com.au422
MEET THE APPLIANCE RETAILER TEAM Kymberly
The latest kitchen design trends were front and centre at EuroCucina in Milan as appliance brands previewed new innovation in cooking, refrigeration, dishwashers and more. Sustainability was a recurring theme on the show floor with Beko’s booth made of materials that were collectively more than 95% reusable, while Electrolux unveiled a refrigeration platform manufactured using 50% recycled plastic. Read our recap of the key highlights from page 14. Recognising the opportunities in the premium cooking category, Bing Lee has announced a new division, Signature Appliances – building on its Miele showroom partnership in Drummoyne – with the opening of a new showroom in Willoughby later this year. The venture coincides with the family business celebrating 65 years. I sat down with CEO, Lionel Lee who reflects on the retailer’s history and shares details of what’s still to come. Read more on page 12. Although it seems the current economic headwinds may tighten purse strings and impact consumer confidence as we soon enter what is traditionally the busiest time of the year for retail, brands are optimistic about a more upbeat and fulfilling festive season after two years of disrupted holidays. Read more in our Christmas Feature from page 66. Only time will tell if the industry can continue to ride the storm.
A Smeg Classic Opera freestanding cooker delivers the ultimate statement in Italian style and cooking performance. Originally conceived by world renowned architect, Guido Canali 35 years ago, Classic is a true design icon, having earned a place at the Museum of Modern Art in New York. In addition to visual excellence, Classic heroes Smeg’s expertise in world-leading cooking technology, performance and innovation, a result of over 70 years’ experience in engineering for the kitchen.
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PERFORMANCESTYLEDELIVERSAND
SMEG
55 Rangehoods Downdraft cooktops are becoming increasingly popular as they open up the kitchen space, while ceiling cassettes are gaining traction for customers who want to remove larger island hoods out of view.
31FEATURES
The key highlights from the major appliance companies that occupied a total of 10,500 square metres of space.
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14 Appliance companies reunite in Milan for EuroCucina
Mitsubishi Heavy Industries rated best air conditioner brand
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06NEWS
66 Christmas Market data shows that consumers are doing their Christmas shopping earlier with a shift in sales to October and November from December due to events such as Black Friday.
43 Freestanding Cooking The freestanding cooker category is witnessing robust growth with a swing towards colour and large capacity models, along with an increase in online shopping. NOTE Embracing the new norm How the industry is responding to market conditions. Narta appoints new general manager Tony Carrier has over 30 years of experience in retail advertising and marketing with a focus on consumer electronics. Blanco targets growth with local subsidiary Australia joins Singapore and China as the only three subsidiaries in the Asia Pacific region.
IN THIS ISSUE VOLUME 28 / ISSUE #4 10
EDITOR’S
It is the second consecutive year that MHIAA has been awarded the accolade from Finder.
12 A bright future for Bing Lee Our exclusive interview with CEO, Lionel Lee as the business celebrates its 65th anniversary.
Built-in Cooking Demand for appliances including ovens and cooktops has grown as consumers upgrade their kitchens by redistributing disposable incomes to invest in the home.
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77 Sinks & Taps Consumers are seeking durability and ease of cleaning from their sink, while they demand greater convenience and multipurpose functionality when purchasing a tap.
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WHAT’S HOT 81 Pick of the crop Miele tumble dryer, Smeg induction cooktop, Schweigen undermount rangehood, and more. www.applianceretailer.com.au
Under the new premium appliance division, Bing Lee will also open a boutique showroom with luxury French brand, La Cornue, distributed by Andi-Co in Australia. The flagship store will be located in Surry Hills, Sydney and open before the end of 2022.
Narta has appointed Tony Carrier as general manager, following the departure of Brad Wright who was appointed to the role in December 2019. Carrier was most recently operations director for Narta’s agency partner, Media Merchants, where he had been working for the last 12 years. “Tony joins Narta with a proven history in operations, people development and the successful culture in which he creates. A culture very much aligned to Narta. His success with us at Media Merchants and the role he has played in this relationship speaks for itself,” Narta CEO, Michael Jackson told Appliance Retailer Carrier has over 30 years of experience in retail advertising and marketing with a strong focus on consumer electronics. He is a successful leader delivering across P&L, HR, IT and process improvement and implementation business wide. “Over the last few years with our own transition into ‘retail as a service’, Tony has been part of many working strategic groups with our management team and played a significant role in our recent announcement of our new service into Campaign Analysis,” Jackson added.
LEE LAUNCHES
Narta has appointed Tony Carrier as general manager.
“Working under our head of merchandise, Victor, Alistair will ensure a laser focus commitment to our core partners that we drive Narta effectively across our services in the appliance, cooking, SDA and seasonal segments.
Bing Lee is introducing a new premium division, Signature Appliances, with a new kitchen appliance showroom to open in Sydney’s lower north shore later in theBingyear.Lee started this journey four years ago with the opening of its Miele showroom partnership in Drummoyne and recognises continued opportunity to grow this segment of the business.
anddemonstrationametresmeasureinlocatedAppliancesSignatureshowroomatWilloughbySydneywill850squareandfeaturestate-of-the-artkitchenalfrescoarea.
Narta welcomes Tony Carrier as general manager
The showroom will be home to custom-made La Cornue branded products, which are manufactured exclusively to order, handmade in France by masters of steel, copper and brass, individually numbered by the single craftsman who created it, and then shipped to the customer.
“It’s a proud moment in Bing Lee’s history. I’d like to thank our Bing Lee team, and our brand partners. Like many Australians we are proud of where we come from, and what we have built over the last 65 years,” Bing Lee CEO, Lionel Lee said. “Customers are at the heart of what we do. We look forward to welcoming, discussing and finding solutions for both old and new customers. The showrooms will be beautiful, the products leading edge, and our people forward thinking.
6 Appliance Retailer August / September 2022 AR NEWS
The new
Narta has also promoted cooking category manager, Alistair Robins to head of home appliances.
BING NEW PREMIUM APPLIANCE DIVISION
“His commitment over the years has proven his detailed drive to deliver many strategies and objectives we have had as a business,” Jackson commented.
“This is a joint venture with Andi-Co Australia, who have long been a partner with the Bing Lee business. We are delighted that the team at Andi-Co have entrusted us with the most luxurious cooking brand in the world, and we look forward to working with them to make this a huge success,” Bing Lee said.
The new Signature Appliances showroom in Willoughby will measure 850 square metres and feature a state-of-the-art demonstration kitchen and alfresco area. There will be 11 cooking brands represented including Miele, Smeg, Asko, Fisher & Paykel, Bosch, Neff and Electrolux, as well as sink and tap brands including Franke, KWC and Blanco, in addition to refrigeration, dishwasher and wine products.
“We are excited to partner with the strongest brands in Australia, and greatly appreciate that so many of our core partners have chosen to trust us in this new venture.”
“With our scale and crossover in many segments in commodity and premium segments, Alistair’s new role will be supported by a change in our category management focus from an SDA, whitegoods and cooking manager to a dedicated person focusing on cooking specialist, seasonal, SDA, refrigeration and laundry, cooking and dishwashers. These category managers will be supported by category administrators working closely with our marketing and data teams.”
“The Diamond Dealer Awards is always a great opportunity to thank our incredible network, and this year we intentionally chose to do things differently. After another unprecedented year for many it was important for us to make sure our dealers left feeling appreciated and inspired. We look forward to another successful year ahead,” he said. Sports inspired team building exercises including volleyball and cricket kept dealers entertained. MC for the event was Shane Jacobson. Diamond Dealer Award recipients included RAC Brisbane Air - Air Conditioning & Refrigeration, Mr Slim / Com-Pac - Elite Heating & Cooling, and City Multi Jaymel Air Conditioning.
A new demonstration event space with Smeg major and small appliances has been unveiled at Peter's of Kensington’s flagship store. The space recently hosted celebrity chef, Anna Polyvou and will feature other celebrity chefs at upcoming ticketed events.
Smeg Australia national manager for SDA, Arthur Banbas said, “Not only are the new displays and in-store experience colourful, eye-catching and inviting, they are worthy of our premium appliances and offer consumers an enjoyable shopping experience.”
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Smeg has developed new in-store displays and a demonstration experience for its small appliances to support celebrity chef cooking events. The in-store displays have been designed to showcase the colours and finishes available across all categories in a colour-blocking formation and can cater to future expansion of the range.
With a ‘White Island Party’ and sports theme replacing the usual gala event, there was a line-up of keynote speakers to inspire, motivate and thank dealers for their efforts over the past 12 months.Australian broadcast sports presenter, Erin Molan inspired guests with a powerful speech about the challenges she faced through adversity and the resilience this has given her.
Mitsubishi Electric hosts Diamond Dealer Awards Weekend
LEG national sales general manager, Zane Barron thanked guests for their loyalty, acknowledging how challenging the past two years had been.
Zane Barron, Jeremy Needham and Raja Gounder (Mitsubishi Electric) with Fabian Muscat (second from right). www.applianceretailer.com.au
Since launch seven years ago, Smeg’s small appliance collection has grown from only three products – a kettle, two slice toaster and stand mixer – to multiple products across coffee, food preparation and breakfast categories. Last year’s launch of the fully automatic bean to cup coffee machine and strong future product pipeline have been the catalyst for the development of the in-store displays and new demonstration experience. New Smeg in-store display at Peter's of Kensington in Sydney.
Mitsubishi Electric Australia headed to the tropics for its annual Diamond Dealer Awards Weekend on Daydream Island, where the company hosted business owners from across the country.
SMEG DESIGNS NEW IN-STORE DISPLAYS AND DEMO EXPERIENCE
Continuing with the sports theme, Melbourne Storm coach, Craig Bellamy spoke about his experiences of building a premiership winning team and the importance of maintaining the highest standards to achieve success. Bellamy’s biggest takeaway for the night was the importance of culture and caring about your work and team.
digiDirect unveils first store in western Sydney after acquisition deal digiDirect founder and managing director, Shant Kradijan and Camera House Parramatta store owner, Tom Saade. Blanco Australia general manager, Gerard Gill said Australia joins Singapore and China as the only three subsidiaries in the Asia Pacific region. digiDirect has acquired Parramatta Cameras from retiring photographic retail legend, Tom Saade, opening the doors to its newest store at Westfield Parramatta.
“digiDirect Parramatta will soon carry core ranges from the brands that make up our categories. This will ensure today’s camera buyer, whether they are photographers, gamers, streamers, content creators or hobbyists, will be able to fill their entire technology stacks in-store or online,” digiDirect general manager, Haig Kayserian added.
“I am happy to have realised a long-term goal for our business – to establish a physical retail presence in western Sydney,” digiDirect founder and managing director, Shant Kradijan said.
BLANCO TARGETS GROWTH WITH AUSTRALIAN SUBSIDIARY
Blanco Australia general manager Gerard Gill told Appliance Retailer, Australia joins Singapore and China as the only three subsidiaries in the Asia Pacific region. Gill heads up a team of 11 staff including representatives servicing every state and territory from new head office premises at Hyde Park in the Sydney“AustraliaCBD.
is a very important part of the Asia Pacific region for Blanco as we are a growing economy. I believe that our Blanco Unit represents an exciting concept for our customers and“Householdsconsumers. spends 60% of their time in the kitchen at the spot that we call ‘waterplace’. The Blanco Unit is designed to deliver consumers with a sink, a tap and a waste disposal – which for a retailer entails a substantial trade-up. We will continue to focus on the ‘waterplace’ as a premium manufacturer that retailers can trust,” said Gill, who also has previous experience working with brands including Neff and Gaggenau during his time at Sampford & Staff. “Blanco is a 97-year-old brand operating since 1925 and has huge brand equity as one of the first European kitchen brands distributed in Australia introduced to the local market by Michael King. The company made global sales of 483 million Euros in 2021 – an increase of 18% on the previous year with two-thirds of sales made outside of Germany. The company has 1,647 employees globally with three separate manufacturing facilities in Germany, North America and the Czech Republic.
“We are looking forward to introducing a new range of coloured Silgranite sinks and taps following on from the success of our matt black sinks launched earlier this year joining the anthracite, white and rock grey variants. Importantly, our sinks and taps are colour-matched which is almost impossible to achieve with two different brands.
The company’s first store in western Sydney joins three other stores in NSW located in Sydney CBD, Bondi Junction and Miranda, as well as its store in Melbourne, Victoria, Brisbane, Queensland, and Cannington, Western Australia.
“I am proud that we have been able to achieve this while honouring the legacy of one of the legends of the camera retail industry, who I have always had major respect for.”
digiDirect recently ventured into broader consumer electronics with a range of brands including Apple, Samsung, Lenovo, Oppo, Logitech, Canon, Sony, Fujifilm, Leica, Nikon, Panasonic, Olympus and many more.
Blanco, the premium brand for the well-thought-out kitchen waterplace in private homes, has opened its own Australian subsidiary with a view to grow its business in the category.
“In this current market, consumers are focusing on premium brands and we look forward to growing the sink, tap and waste disposal categories.”
8 Appliance Retailer August / September 2022 AR NEWS
The strategy and strong team we have in place continues to showcase our commitment to customers and is a fantastic step for the business to continue expanding our network in Australia, with plans of more stores to come.”
“This is our fifth Harris Scarfe store in Tasmania and will provide even more customers access to quality brands at excellent prices and our renowned customer service.
Harris Scarfe expands Tasmanian footprint with new Cambridge Home store
Harris Scarfe is expanding its footprint in Tasmania with the opening of the state’s first Home Store in Cambridge, approximately 12km north-east of Hobart.
Harris Scarfe Home at The Cambridge Park Home Centre has created 24 jobs for the local economy and provides customers with a range of manchester, electrical and homewares.
Harris Scarfe CEO, Graham Dean said the new store is a welcome boost for the local economy. “We’re thrilled to be continuing to expand the Harris Scarfe bricks and mortar footprint and welcoming the latest Home store in Cambridge.
“The conference has left us inspired and motivated for the next two years and excited to see what is next. It is such a privilege to work for such a focused and innovative company.”
Harris Scarfe Home in Cambridge, Tasmania (Photo Credit: Sammy Jones Photography)
JURA AUSTRALIA
Jura Australia was recognised with its third LEO Award for achieving the highest share of premium machines sales globally.
WINS AWARD AT GLOBAL SALES CONFERENCE
“The Australian team has worked tirelessly together with our distribution and retail partners to achieve this result. The most recent Z10 launch last year was our most successful which is even more significant as we were unable to hold any physical launch events due to the pandemic,” Jura Australia managing director, George Liakatos said.
Harris Scarfe ambassador, Giaan Rooney officially opened the new store where customers enjoyed free coffee, breakfast, giveaways and DJ entertainment.
On the final evening at the Gala Awards dinner, Jura’s global brand ambassador, Roger Federer presented the LEO awards, named after the brand’s founder, Leo Henzirohs, to recognise the top performing markets globally.
Jura representatives from every affiliate and distributor from around the world gathered for the Jura global sales conference in Switzerland to share insights and learn about the latest innovations and technologies. Last held in 2017, the next edition was scheduled for June 2020, however it was postponed. Following a two-year delay, representatives met in June at Jura’s headquarters in Niederbuchsiten for the conference. The three days consisted of keynote speakers and presentations for new digital and physical products that will be launched in the next year or two. One of the highlights was the opening of the new Jura Campus, which sees the brand triple its laboratory capacity with a greater focus on digitisation and automation. There are 102 fully automated testing stations which simulate real operating conditions throughout a coffee machine’s lifecycle.
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Jura Australia was recognised with its third award for achieving the highest share of premium machines sales globally.
The printing and personalisation station features two photo printing kiosks with same-day printing and personalised products to order for delivery to the home.
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Fujifilm Australia has opened the Fujifilm House of Photography experience centre in Sydney’s CBD – the first of its kind in Australia and only the second experience centre globally, following the launch of the concept in the UK in 2019.
Customers were asked about a range of products they purchased in the last three months to three years, and their level of satisfaction across pillars including features and functions, heating and cooling performance, quietness and value for money. In the 2022 review, MHIAA outperformed all other brands with an overall rating of 4.5 out of 5 and a 100% recommendation rating. MHIAA also outperformed other brands in the categories of features and functions and heating and cooling performance with a rating of 4.7 out of 5 in each category. Similarly in terms of quietness and value for money, MHIAA was also rated highly with respective ratings of 4.4 and 4.5 out of 5 in each category.
The Fujifilm House of Photography experience centre offers photographers a one-on-one consultation with a Fujifilm team member, giving them hands-on experience and the opportunity to learn more about the large format GFX system cameras and GF lenses. It was the BrandAirtheIndustriesMitsubishiconsecutivesecondyearthatHeavywasratedBestSplitSystemConditionerbyFinder.
The boutique, powered by GFX, offers photographers a premium sit-down, one-on-one consultation with a Fujifilm team member, giving them hands-on experience and the opportunity to learn more about the large format GFX system cameras and GF lenses. In addition, there will be a program of exclusive workshops and events. Several interactive play tables showcase Fujifilm’s X Series including the compact APS-C range, FUJINON lenses and instax range. Art pieces in the centre of the tables provide consumers with a subject to test out cameras and lenses. An interactive lens selector helps consumers navigate the FUJINON lens range and select one that best fits their photography needs. Consumers can try out different instax cameras, capturing selfies in the store to take with them, or print instant photos directly from their smartphone using an instax printer.
FUJIFILM OPENS FIRST SYDNEY EXPERIENCE CENTRE
Mitsubishi Heavy Industries rated best air conditioner brand by Finder Mitsubishi Heavy Industries AirConditioners Australia (MHIAA) has been rated the Best Split System Air Conditioner Brand in the 2022 Finder Awards. It is the second year in a row that MHIAA has been awarded the accolade.
Designed as an interactive hub to inspire and encourage consumers to get hands-on with Fujifilm products and immerse themselves in photography, the centre provides access to an instore studio, bespoke photo printing services and personalised consultations with Fujifilm experts.
Working with leading data, insights, and consulting company Dynata, Finder has polled nearly 20,000 Australians to rate brands across over 200 categories.
MHIAA managing director, Mr. Yuji Ito said, “At MHIAA we pride ourselves on engineering, developing and delivering excellent products. This acknowledgment by the Australian consumer is one that we are honoured to receive as it has been voted by and awarded from the individuals and families who have used our product in their homes and everyday lives.”
The 2021/22 Finder Customer satisfaction awards recognises brand sentiment from customer feedback on different retail product categories.
The in-store studio is professionally set up with lights on boom stands for optimal lighting, product display stands and a tripod to try out cameras and lenses.
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A bright future for BY EMILY BENCIC
“We’re re-launching the Bing Lee brand because we know we’ve got to appeal to younger customers, which is part of the journey as we move in a different direction,” Bing Lee merchandise and marketing director, Sam Zalin said.
A new concept store will open at Macquarie Centre in Sydney’s north-west by the end of the year. “It will be Bing Lee branded and we’ve engaged a different design firm for the store look and layout which will be more immersive and interactive than other Bing Lee stores,” Bing Lee general manager, Peter Harris said.
Harris commented: “The office move is partly driven by recruitment because we inevitably want to recruit younger people who may have instead gone to work for technology businesses based closer to the city. Ultimately, retail will become a more technologically focused business than it is now, and this will help with our progression.
Lee also confirmed the opening of the retailer’s first warehouse in Queensland, adding to existing locations in New South Wales and Victoria. Opening on the back of online growth, the Queensland warehouse will enable next day delivery of big and bulky goods.
“As an industry, we need more young people to come through the business,” Lee said.
12 Appliance Retailer August / September 2022 AR RETAIL PROFILE
Reflecting on the ’good, old days’, Lee said in the 1980s, Bing Lee had the motto ’best price, best advice’, competing against other retailers on price – and only price – which is no longer the case. “Selling products is a much more empathetic process of understanding the customer and their needs. Both retailers and suppliers now recognise the importance of customer centricity.”
Lionel and mum, Yenda, responded directly to customer complaints by contacting the customer directly, some of whom would be in disbelief. “We had one customer who ordered a
“The product range will be less expansive, and more edited to allow for easier navigation through the store with more space. We will implement technology through the use of screens and digital platforms to better educate customers. As we improve the customer experience with technology, we also ee. have sustainability in mind and how we can educate customers on products without printed material. The environment and sustainability is at the forefront of our thinking,” he added.
“When we started our journey of change, we knew our business would be clearly skewed towards cooking which has culminated in the Miele store in Drummoyne and the soon to open Signature Appliances showroom in Willoughby and La Cornue in Surry Hills. We want Sydney to have a choice when it comes to shopping for appliances. We want to put our Bing Lee spin on the premium cooking category with an unpretentious approach to selling.”
FROM BEING PRICE-DRIVEN TO CUSTOMER-CENTRIC
Bing Lee is also relocating its Sydney head office from Old Guildford to Surry Hills. “We purchased a warehouse conversion located five minutes from Central station with an open plan layout, bare face brick and internal green walls. We’re adding another level for extra space with 85% of our head office staff transitioning to Surry Hills. Our web sales team will remain in the Old Guilford office for now,” Lee explained.
“We may not always be ahead of the curve or the trendsetter; we just want to be the constant, as a proud family business,” Lee told Appliance Retailer. “We don’t want to be the biggest either. We have a decent sized business, and it will continue to grow, but I am always mindful that everything comes back to our staff; and what our head office decisions mean for the greater team. I want the business to be firmly placed with minimal risk to make sure we can keep moving forward.”
August 2022 marks 65 years in business for Bing Lee. Despite being such a significant milestone, particularly for an electrical retailer and family-owned business, there is a clear sense of humility from CEO, Lionel Lee as he speaks fondly about the brand – where it’s been, where it’s now and where it’s going.
REFRESHING THE BRAND Minimising risk doesn’t mean Lee isn’t open to change when it comes to the future of the business, having undertaken a recent brand“Becauserefresh.I am so passionate about the brand, of course I am cautious about change, but everyone in the business understands the family legacy and knows they need to protect the brand. The brand refresh was not done in isolation by our marketing team – they spoke to people in the business to understand the essence of the brand,” he said.
The refresh is being rolled out across stores, online and advertising collateral, alongside a brand campaign to commemorate 65 years. The campaign celebrates the things that make better living in the home every day, focusing on product interactions and connecting with everyday routines with a twist of fun.
“ When we started our journey of change, we knew our business would be clearly skewed towards cooking which has culminated in the Miele store in Drummoyne and the soon to open Signature Appliances showroom in Willoughby and La Cornue in Surry Hills. ”
THE NEXT GENERATION
“My kids aren’t just in the business because their surname is Lee; they’re adding value to important parts of the business. It’s just the right person for the right role. In a small family business, you need to make sure you’re doing things for the right reason.
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heated massage chair, and the delivery was missed but when the driver drove an hour and a half out of his way to drop the parcel to the customer, she finally believed it was me. That’s just what Bing Lee does, and you won’t get that kind of service from a courier company, so I think that’s what makes us a little bit different,” Lee explained. “You can have the best technology and systems in the world, but if you haven’t got human empathy and you don’t listen to your customers case by case, well you miss the opportunity. We don’t always get it right, but we try, and understanding the customer is key for us.”Zalin added: “We’re now more ruthless about measuring customer satisfaction with various metrics and measures in place, including NPS and CSAT research that allows us to action feedback more quickly. We have also driven further investment in our customer service team at head office.”
THE BING LEE WAY Aside from focusing on customer satisfaction, Bing Lee nurtures a positive work culture, which Lee believes sets the retailer apart. “I remember back in the 2007-2008 GFC, I didn’t want anyone to lose a job. Instead of sacrificing roles, we cut back hours per day per person. More recently, with Covid, I think culture got our team of 870 staff through this tough period,” Lee said. “The one thing for me looking back at 65 years is the culture because it’s stayed the same – it’s one of family and no matter what you do in the business, you always try to add value and be respectful with one another. We’re all one team and if everyone does their job, the business will be okay.
When we last interviewed Lee to commemorate 60 years of the Bing Lee business, he expressed his hope that his children would be part of the business or run the business in the future.
“When I look at other businesses, it seems that everyone is about reaching individual KPIs. I’m not aligned to that because if the business achieves, I’m happy. Everyone is equal and everyone does their job, which is quite affronting because I don’t see it anywhere else. There’s always so much hierarchy in businesses but here at Bing Lee, everyone takes ownership of their actions.”
“When she was put into the partnership role, it was about saying to suppliers, we take you seriously and want to work more closely with you, and we’ve got someone dedicated to that who knows what you want and has a strategic view of where the business should go,” Zalin “Jasminesaid.is forward facing with suppliers to build strong relationships with them. My son, Jordan is involved in the front end of the business on the retail side as a business development manager, overseeing a number of stores and those store managers report to him, and my other son, Joshua, works in the audit department,” Lee said.
The Lee family: Joshua, Jordan, Lionel, Yenda and Jasmine.
“The feeling of pride I have when we are together at an industry function or Bing Lee training event, it’s surreal for me – almost lifechanging – because I never pushed them into the business. Jasmine came into the business for three months, decided it wasn’t for her so transitioned into teaching and had a stint with a PR agency, but then ended up back in the business by choice.
“I’m trying to instil in my kids that it’s not just about them, it’s about the business. Without the business, your people and your team members, you have nothing. I’m so lucky that we’ve got the people that have chosen to work here because everything is a choice – no one’s forced to stay here.
“It took time for me to let go, however I trust them completely, and let them do what they do. We have a phenomenal team and that’s the secret to Bing Lee.”
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Now his eldest daughter, Jasmine, is partner marketing manager, responsible for working with suppliers to build collaborative marketing programs.
Appliance companies reunite in Milan at EuroCucina 2022 BY JAMES WELLS 14 Appliance Retailer August / September 2022 AR EUROCUCINA
After facing delays and postponements, the EuroCucina 2022 exhibition opened in Milan with 43 global appliance companies occupying 10,500 square metres of space. Narta and The Good Guys groups get together for a tour on the Electrolux stand at EuroCucina.
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Peter Barry (E&S), Linda Soto (E&S), Mark Meldrum (E&S), Sam Zalin (Bing Lee) and Ben Miller (Bing Lee).
Harvey Norman Australian contingent visiting the Smeg stand.
Con Tsoutouras (Spartan), Robert Warner (BSH), Mark Meldrum (E&S) and Andrew Jones (BSH) tour the Bosch stand at EuroCucina.
Jake Robertson (Winnings), Daniel Bertuccio (Eurolinx), Tristan Peters (Eurolinx), Harry Boileau (Winnings) and Todd Gibbons (Winnings). www.applianceretailer.com.au
A significant number of Australian retail groups visited the EuroCucina trade fair. A large group from Narta attended the show including two representatives from Bing Lee, three representatives from E&S, one representative from Spartan and BSR/Designer Appliances, as well as head office staff.
A separate contingent from The Good Guys also attended from the Narta group as well as a separate contingent from Narta including John Winning and UKbased board member Jacob Lyons. Also in attendance were two large groups from Harvey Norman in Australia as well as a separate group representing the UK and European stores. AR Lachlan Roach (Harvey Norman Ireland) and Tristan Peters (Eurolinx). Nick Elgin (BSR Group) and Wayne Campbell (Smeg). Harvey Norman Ireland and Europe visiting the Smeg stand.
Sam Zalin (Bing Lee) visiting the V-Zug stand with Penny Barclay, Nic Naes and Aaron Haynes.
is held every two years within the annual Salone Del Mobile trade fair for the European design community. FTK (Technology For the Kitchen) is the ’show within a show’ at EuroCucina that contains the major appliance companies and once again there were a large number of major brands in attendance including Asko, Beko, Bertazzoni, Bora, BSH, Electrolux, ILVE, Sirius, Smeg, Steel and Vestel. The FTK event will next be held in 2024.
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Held for the first time in four years, EuroCucina is regarded by specialist kitchen appliance retailers, interior designers and specifiers as the most significant trade fair in the world as it provides a unique insight into the key European furniture, cabinetry and fashion trends that influence the design for the EuroCucinaindustry.
THE TWO CERAMIC DOMES ARE HANDMADE AND HAND-PAINTED BY DERUTA ARTISANS WITH THE OPTION TO ADD ONE OR MORE LAMPS TO LIGHT UP THE HOB.
The super nova is a standalone system that works with any hob – gas, induction or electric – from any brand. super nova will arrive in the Australian market in early 2023. Pre-sale starts November 2022. AR super nova hood delivers balance between power and efficiency Sirius welcomed the Arisit team at EuroCucina before hosting a dinner with Australian retailers. The super nova is a standalone extraction system that works with any hob – gas, induction or electric – from any brand.
The super nova ceiling hood has been described as a ‘gamechanger in exhaust kitchen systems’ by Sirius. Fitted with the latest sensor technology, the lights come on when a pot is placed on the hob, and the fan speed increases when the steam increases. The hood adjusts the suction power by constantly detecting the temperature and air quality. When finished cooking, the unit will reduce the fan speed until the sensors detect the air is clear and clean. super nova can work in automatic mode or manual mode through the Sirius app or via Amazon Alexa and Google Home, to control and adjust the lighting, select the fan speed and alert to clean the filters.
The extraction unit in painted stainless steel (matte white) is entirely integrated in the false-ceiling. The two ceramic domes are handmade and hand-painted by Deruta artisans with the option to add one or more lamps to light up the hob. With sustainability at the forefront, natural and recyclable materials are used in both the production and packaging. The ceramic domes can be used in various advanced applications and extreme ambients, while being easily recyclable.
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SuperOven. The professional oven of the world’s greatest chefs now redesigned for the most exclusive homes. UNOX AUSTRALIA PTY Ltd. | Ringwood - Australia 7/100 New Street - Vic. 3134 | (03) 9876 0803 | info@unoxcasa.com.au
Steel president and CEO reflects on 100 years Cooking specialist brand, Steel, which is distributed by Arisit in Australia, is celebrating 100 years since its founding.
“Our typical customer is 40 to 45 years old so they already have a house and want to buy the kitchen and cooker they want. But we are not necessarily targeting wealthy consumers, it is affordable luxury for those who have the passion for cooking “We are proudly made in Italy and we invest in quality components. We could save 60% of the cost of our parts if we sourced from China, but we will leave that to others.
“We still keep our heart in the commercial approach to product manufacturing, with components such as brass burners and heavy door hinges because our customers are people who do not want to just buy something that cooks – they love cooking and they want something different.
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“We had people approach us looking for cooking appliances with commercial quality they can use at home – but in reality, only a few people actually bought these products. In a home environment, people want domestic appliances to feature a nice design and this is why we created a separate product portfolio.
Appliance Retailer spoke to Steel president and CEO, Auro Po about the milestone in an exclusive interview at EuroCucina.“Wearecelebrating because 100 years ago my grandfather created his first cooker. Our business has four generations of manufacturing history since it was started in April 1922 for the commercial cooking category. And then, 25 years ago we decided to bring the experience we have from commercial cooking into the domestic market,” he said.
“ WE ARE CELEBRATING BECAUSE 100 YEARS AGO MY GRANDFATHER CREATED HIS FIRST COOKER.” Steel refrigerators are available in various finishes including matte black, stainless steel and white. Steel 120cm freestanding cooker. Steel built-in barbecue. Above: Auro Po (Steel) and Rachael Williams (Arisit) celebrating the 100th anniversary of Steel.
“To celebrate the 100th anniversary, we have tripled the size of the factory to 12,000 square metres and have tripled our production capacity following growth in units of 38% and 22% over the last two “Combi-steamyears. is an important feature for our brand. We know that restaurants and commercial kitchens only use combi-steam because of the quality results. We are so convinced with combi steam that in conjunction with our 100-year celebration, we have ceased manufacturing other ovens. It is something that people can afford and we believe it is the way forward.”
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ALWAYS MAKING THE FUTURE Casa Bertazzoni Melbourne 325 Clarendon Street, South Melbourne 1800 65 42 65 | marketing.au@bertazzoni.comau@bertazzoni.com
“We have four series in four different styles – the Heritage, Modern, Professional and Master Series. We represent our appliances as collections with a full suite of harmonised products in cooking, ventilation, dishwashing and refrigeration,” she said.
“We wanted to bring together all of the milestones of the company – wood burning stoves, gas cookers from the 1960s and the representation of Bertazzoni today,” Valentina Bertazzoni said.
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Bertazzoni Australia general manager of sales, George Alikakos, has confirmed new products on display at EuroCucina are expected to arrive in Australia in the fourth quarter of 2022 and early 2023 as products proceed through the approvals process. AR
Bertazzoni celebrates 140-year anniversary at EuroCucina AR Valentina, Paolo and Nicola Bertazzoni celebrating the brand’s 140th birthday.
Bertazzoni currently exports to 60 separate countries globally with North America (US and Canada) representing the highest level of sales ahead of Europe, Middle East and then Asia and Australia.
This photo gallery depicts the highlights of the Bertazzoni stand at EuroCucina 2022, which was also complemented by a two-day event at the company’s head office in Reggio Emilia including a convention at Tenuta Venturini Baldini winery on 10 June.
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The Bertazzoni Master Series unites classic style and modern technology.
The Bertazzoni Modern Series tells an Italian story of design and style, combining glass and precious metals.
The fifth and sixth generation of the Bertazzoni family were in Milan for EuroCucina 2022 to celebrate the 140th anniversary of the Italian cookingPaolobrand.Bertazzoni was joined by his son and chief operating officer, Nicola and daughter, director of style and marketing communication, Valentina as the brand emphasised its company values with the launch of a family cookbook featuring recipes handed down through the family over multiple generations.
SEVERAL OF THE SMART PRODUCTS INTRODUCED BY VESTEL FEATURED PUREBEAM+ ECO TECHNOLOGY BASED ON UVC LED LIGHT TECHNOLOGY TO STERILISE THE PRODUCTS.
Since Bertazzoni was founded in 1882, the company has always understood that the kitchen is at the heart of family life.
Vestel was a first-time exhibitor with a range of built-in and freestanding appliances as well as an emphasis on interactivity and sustainability.
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Vestel makes first ever appearance
Other full-size 60cm built-in ovens included chic matte black 78L models with special diamond cut knob and handle designs. The Heatwrap function enables four different or five of the same dishes to be cooked together, while the Hot Air Shield prevents hot air from escaping whenever the oven door is open.
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Vestel exhibited for the first time at EuroCucina with a range of built-in and freestanding appliances as well as an emphasis on interactivity and sustainability, including the Veezy app which enables users to set and manage the functions and programs using iOS and Android smart devices.
Vestel’s built-in cooking range was launched with the approach of delivering restaurant-quality cooking techniques to more homes. Finished in silver, the 78L 60cm ovens offer a sous-vide mode, as well as functions for steam-assisted cooking and self-cleaning cycles. Made to match the Vestel glass design warming drawer, the 50L 45cm compact built-in oven also offers steam-assisted functions.
THE BRAND EMPHASISED ITS COMPANY VALUES WITH THE LAUNCH OF A FAMILY COOKBOOK FEATURING RECIPES HANDED DOWN THROUGH THE FAMILY OVER MULTIPLE GENERATIONS.
EUROCUCINA AR www.applianceretailer.com.au
Key products on display were a new 60cm built in oven, 60cm induction hob, combo fridge/freezer, 12-place setting dishwasher, 10kg washing machine, tumble dryer and air conditioner. Several of the smart products introduced by Vestel featured PureBeam+ eco technology based on UVC LED light technology to sterilise the products.
The matte black Classic collection has been refreshed and expanded with the addition of a 75cm five-burner gas cooktop joining the fullsize and compact oven. Linea will offer a new aesthetic option with an elegant contemporary Neptune Grey shade. Important upgrades were also announced to the rangehood collection, such as Auto Vent 2.0, allowing home cooks to operate the rangehood through the induction cooktop.
Nine new colours and finishes of the signature FAB fridge were confirmed.
Smeg unveils key new products WITH A FOCUS ON GUARANTEED MAXIMUM ENERGY EFFICIENCY, SMEG SHOWCASED AN ALL ITALIAN MADE DISHWASHER COLLECTION THAT FEATURES A NEW STERILISE FUNCTION TO ELIMINATE 99.9% OF GERMS AND BACTERIA.
Home entertainers and wine connoisseurs will be able to enjoy a new, larger addition to the existing wine cellar collection with the debut of a 60cm built-in model, offering precise temperature control, humidity, air quality, UV protection, all housed in a vibration-free cavity. With a focus on guaranteed maximum energy efficiency, Smeg showcased an all Italian made dishwasher collection that features a new Sterilise function to eliminate 99.9% of germs and bacteria. Nine new colours and finishes of the signature FAB fridge were announced alongside an upcoming collaboration with French Champagne house, Veuve Clicquot.
Above: Smeg Chris Horne, Wayne Campbell, Leon Wolf, Antony Gilberti, Emer Zavaroni and Gabriele Flisi from Smeg at the Veuve Clicquot event.
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Smeg announced an expansion of its recently launched Galileo multi-cooking innovation across Classic with comprehensive steam technology in full size ovens. Front and centre was the 60cm Pyrosteam model offering 20% to 40% steam injection with an 800ml tank for up to six hours of cooking. Upgrades were also announced to the Portofino collection with the addition of in-oven barbecue, air fry and stone cooking accessories for the 90cm cooker. The steam cavity of the 120cm cooker will now incorporate Pyrosteam technology, while the 150cm cooker will offer 90cm and 60cm cavities.
THE POWER OF 7 IN 1 A WHOLE SUITE OF COOKING TOOLS AT YOUR FINGERTIPS Explore and expand your culinary repertoire with traditional, steam and microwave technology used singly, sequentially or simultaneously with the added option of next level in-oven barbecue, air-fryer and stone cooking. Confidence to explore. galileo.smeg.com.au
Extraction specialist, Bora, expanded its range of kitchen appliances to enter the oven category with the X BO Flex steam oven. The oven is operated using a large 19-inch full colour display located at the top of the oven that can be folded up for adjusted viewing with no handles or buttons.
The Bora X BO offers an intensive cleaning and drying program using a proprietary cartridge which means there is no need to wipe down the oven after cleaning. It thoroughly cleans and descales the oven chamber with hot steam and environmentally friendly active ingredients in the Bora cleaning cartridge.
Bora enters oven category with X BO EUROCUCINA AR THE BORA X BO OFFERS AN INTENSIVE CLEANING AND DRYING PROGRAM USING A PROPRIETARY CARTRIDGE WHICH MEANS THERE IS NO NEED TO WIPE DOWN THE OVEN AFTER CLEANING.
The Bora X BO Oven features W-Lan and Bluetooth connections and is complemented by a 140mm and 290mm warming drawer. AR
Other features include a steam extraction function that draws the steam backwards before the door is open to retain a clear view at all times. If the door function has been activated the steam will be extracted from the oven chamber before the door is unlocked.
Bora expanded its range of kitchen appliances with the X BO Flex steam oven.
“We have great R&D, product planning, manufacturing and service around the world. On top of this we use the state-of-theart design and the correct positioning for the new brand and its products. Unox Casa creates a perfect customer journey for high net worth individuals looking for something special in the kitchen. We have already created a lot of excitement in Italy and we look forward to continuing this around the world.”
The Unox Cook Like a Chef platform offers the support of in-house chefs 24/7 as well as over 100 downloadable recipes. A Personal Cooking Trainer provides support from a group of inhouse chefs for one-on-one tutorials seven days a week.
“We thought we should do it the right way and take our time to redesign our products for a residential kitchen, but because the core business in commercial and industrial ovens was so strong the business didn’t have time to focus on something else. But this time came with Covid when for three to four months all of the restaurants shut down and this was the right time for the business to diversify. We recognised that at the other end of Covid, due to the counter cycle, while the restaurants were closed, everyone’s homes were being refurbished.
The Model 1 offers two vertically stacked ovens, while the 1S offers a single cooking chamber.
Unox launched the SuperOven at EuroCucina – building on the brand’s heritage in producing ovens for the professional food service
Twocategory.modelswere launched – the Unox Casa Model 1 and Model 1S providing the ability to deliver a range of cooking techniques including grilling, frying, steam cooking, sous vide, smoking, roasting and dehydration. Unox claims their key technology of using sensors to monitor humidity within the oven assists with cooking food faster and more evenly. The control panel features more than 400 automatic cooking processes.
Speaking with Appliance Retailer at EuroCucina, Matteo De Lise, director of Unox Casa, said the products were one of the most popular launches at EuroCucina.
“Thisinnovation.allstarted as Unox is a global leader in the professional oven category. And for many years the company has received frequent requests for the development of a professional oven at home. This was mostly a big headache because of the design, dimensions and other technical requirements – as it is hard to put a commercial oven in a residential kitchen environment as it is not meant to exist in this space.
“It drew a lot of attention as well as a lot of excitement about the innovation we have brought to market. The other appliance companies at EuroCucina have been presenting a variant on the typical residential appliances, but our SuperOven products represent some of the biggest recent breakthroughs in terms of kitchen
“This product has been in development for two years – and within this time we have been working on the marketing and sales distribution strategy. We understood from day one that we needed to create a targeted sales distribution and not to use the one that is already in place for Unox as it is a different market. This meant we needed a different website, different social media and a different way to communicate and so on while leveraging our awareness and position as the best-selling professional oven worldwide and the global service support that we have developed.
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Unox SuperOven represents breakthrough cooking innovation
Unox launched the SuperOven, building on the brand’s heritage in producing ovens for the professional food service category.
One of the most picturesque stands at EuroCucina has traditionally been BSH’s NEFF stand and once again the brand lived up to its reputation with a beautiful exhibition area themed as a Tuscan villa and garden.
Siemens unveiled its studioLine platform of built-in ovens and cooktops with brand new digital user interface camera and perfect browning technology.
Premium BSH brand, Gaggenau used a pop-up event within the Milan Design Week, alongside EuroCucina, called Statement of Form to express its design-led brand values.
Gaggenau delivers Statement of Form concept
BSH Australia general manager for retail, Robert Warner described the specific market segmentation and ethos behind the studioLine platform.
Using food stations catered by three Michelin-star chef Christian Jurgens, visitors were encouraged to “wander through themes that make Gaggenau the premium luxury appliance manufacturer with a balance of raw materials and culinary creation, heritage and progressiveness as well as a celebration of craftsmanship,” according to the company. AR
“What we have clearly identified with Siemens and studioLine is that this is a kitchen studio brand. The Siemens consumer often enjoys a fast-paced life and looks for speed, automation as well as premium design to complement their beautiful kitchen renovation or premium new home build.”
“As a built-in cooking brand, we are working with partners that have a close association with the kitchen studio industry and targeting consumers that clearly differentiate from a NEFF cooking customer for example. From a design perspective, these products deliver with a handle that is almost invisible and one of the best features is the intuitive nature of the controls and the graphical user interface across the entire range of ovens and cooktops,” Warner said.
“Slide & Hide remains the key feature and hook for consumers and it is a truly unique selling point in a sea of products and brands offering very similar USPs – but I also want everyone to understand the full capability of the NEFF brand. I would love the Australian retailer to see how strong and how defined NEFF is in our portfolio and its potential in the Australian market as there is space for this brand to thrive and that’s what we want retailers to take visually back with them to the local market.”
“I want retailers to know NEFF is a cooking brand over-and-above an oven brand and that a suite of products is available,” Jones said.
Celebrating the 20th anniversary of the signature ’Slide & Hide’ feature available on NEFF ovens, BSH Home Appliances managing director, Andrew Jones was at EuroCucina to provide an insight into the development of the NEFF brand in the Australian market as it looks beyond its oven focus and solidifies its position as a total cooking brand.
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A specifically designed visual tunnel was created from one side to the other through the entire Gaggenau installation.
NEFF had a beautiful exhibition area themed as a Tuscan villa and garden.
Siemens unveiled its new studioLine platform of built-in ovens and cooktops with brand new digital user interface camera and perfect browning technology in a futuristic exhibition stand.
Siemens launches new studioLine range
Gaggenau held the event at the Villa Necchi Campiglio which was chosen as the installation’s location because of its beauty, architecture and history. Built in 1935 by Piero Portaluppi, it became the centre of Milanese social life for the elite of the day. This was the first time that Gaggenau exhibited separately from EuroCucina within the Milan Design Week events to be closer to a design conscientious audience.
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Electrolux reinforced its focus on sustainability at EuroCucina, unveiling a future appliance concept, Gro (Swedish for Sprout), aimed at reinventing the kitchen and enabling people to enjoy food in a way that is sustainable for personal health and the planet.
“One of the key operating features of the new refrigerator is a default Eco Function that also presets the product to an optimal fridge and freezer temperature to deliver maximum energy efficiency while also ensuring that food waste is minimised by keeping food fresher for longer,” Coen said.
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Above: Gro is a future appliance concept aimed at reinventing the kitchen and enabling people to enjoy food in a way that’s sustainable for health and the planet.
Below: The new Electrolux largeformat refrigerationintegratedplatform is manufactured using 50% recycled plastic material with no detriment to overall performance.
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Electrolux unveils Gro concept and new sustainable refrigeration platform
“The refrigeration platform is manufactured using 50% recycled plastic material – with no detriment to overall performance. The product itself is 87% recyclable at the end of life as well. In addition, emissions are 25% less than a standard production refrigerator which is also a significant environmental benefit.
The Gro appliance concept features a collection of modular solutions powered by advanced sensors and AI, based on behavioural science and the planetary health diet from the EAT-Lancet report – the first full scientific review of what constitutes a healthy diet from a sustainable food system, and which actions can support and speed up food system
“Buildingtransformation.onGro,we want to understand how we can best encourage consumers to take sustainable eating into their home. It is not about hitting them over the head with a sustainability sledgehammer, it is about educating them and taking them with us on our journey. Looking to the future when we look at our individual products or portfolios – this will always retain a focus through a lens of sustainability,” Electrolux director of sales, Chris Coen told Appliance Retailer.
“The smaller European 60cm wide format is not as attractive to our retailers and consumers, however the 75cm bottom mount format delivers an additional 44 litres of capacity as well as delivering on our core sustainability message,” he said.
A new large-format integrated refrigeration platform – currently being built at Susegana just 300km from Milan – is an exciting development for the Australian market, according to Coen.
“When it comes to products – we will continue to see how we can encourage consumers to eat more healthily and more sustainably – whether it is steam cooking to provide best solutions to revitalise food and ensure that it tastes as it did the first time or providing information on reducing food waste. Induction technology also has a role to play – it is more energy efficient compared to gas or standard electric – without losing the focus on the cooking experience and maximising the taste profile of foods cooked using this technology.”
New products on the Fhiaba stand included new underbench wine cabinets and refrigerated drawers for both an indoor kitchen and outdoor alfresco kitchen configuration expected to arrive in Australia in 2023. The indoor kitchen refrigerated drawers will feature TriMode that can be used at three different temperatures – fridge, freezer or a third temperature called fresco – for fresh produce including fruit and vegetables or seafood. The TriMode feature – already available in its freestanding refrigeration range – can be used for either of the two vertically stacked drawers for indoorWithinkitchens.thealfresco range are underbench wine cabinets, chill-only vertically stacked double refrigerated drawers and a beverage centre. Also released were internal water dispensers embedded into the side wall of the 600mm, 750mm and 900mm column refrigerators in all three styles for the first time, in addition to a 450mm column freezer and 450mm column wine storage unit. AR Fhiaba prepares for growth in Australia
The new Professional Plus gas and induction hobs provide the benefits and aesthetics of the cooking surface of a freestanding cooker yet allow customers to opt for built-in ovens.
ILVE
The addition of full induction on the 1200mm wide freestanding cookers respond to market demand. Previously, ILVE offered induction on cookers up to, and including, 1000mm. The 1200mm cookers with induction will be available to order later in 2022.
AR previews new cookers and hobs
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WITHIN THE ALFRESCO RANGE ARE UNDERBENCH WINE CABINETS, CHILL-ONLY VERTICALLY STACKED DOUBLE REFRIGERATED DRAWERS AND A BEVERAGE CENTRE. Fhiaba wine cabinet and humidor. www.applianceretailer.com.au
ILVE has showcased a new Professional Plus freestanding cooker, alongside new gas and induction hobs, at EuroCucina. The new Professional Plus style freestanding cooker with pyrolytic cleaning will be available with either a six-burner gas hob or six-zone induction hob. It is expected to be released in Australia in early 2023.
THE NEW PROFESSIONAL PLUS GAS AND INDUCTION HOBS PROVIDE THE BENEFITS AND AESTHETICS OF THE COOKING SURFACE OF A FREESTANDING COOKER YET ALLOW CUSTOMERS TO OPT FOR BUILT-IN OVENS. There were a range of freestanding cookers on the ILVE stand.
The operation involves a social fruit-planting project that will not only offset the CO2 emitted but support local farmers by donating the planted fruit to contribute to their economic and food Arçelikwellbeing.CEO,Hakan Bulgurlu was on the stand discussing the current state of the climate, food social sustainability and how failure to act on climate change may drive a global food crisis. The discussion also covered how companies should place sustainability at the heart of their business strategy, drawing on examples of projects that Arçelik is pursuing.
Asko launched a number of new products on its architecturally focused exhibition stand at AmongEuroCucina.theproducts launched was Asko’s long-awaited new DW60 dishwasher platform. Retaining the ethos of ‘more steel, less plastic’, the Asko DW60 range offers new features such as updated hygiene programs, including an ultra-violet light cleansing option, auto dose detergent capability, push to open feature, combined with full colour interactive touch displays and new basket designs.
The discussion also examined the impact of climate change on food security worldwide. “The rising heat has already damaged agricultural capacity in many countries, which forces governments to limit or even ban exports of various crops. This creates a food shortage and leads to more and more people going to bed hungry, each night,” Bulgurlu said.
The company also showed off its first wine cabinet products and introduced a new Pearl Grey colour for its Elements built-in cooking range. AR
INDUCTION COOKTOP RANGE DELIVERS CLASS-LEADING TECHNOLOGY TO COOK WITH ABSOLUTE PRECISION.
Beko brings vision for a better future NAMED AFTER ANDERS CELSIUS, THE SWEDISH
BEKO HAS SHOWCASED ITS LATEST PRODUCT INNOVATIONS IN ITS ‘ZERO IMPACT’ BOOTH AT EUROCUCINA, DESIGNED BY ARCHITECT MARTINO BERGHINZ AND APTLY NAMED ‘SUSTAINABILITY ON STAGE’.
Asko reveals several new products
WHO CREATED THE MEASUREMENT, THE NEW
Arçelik’s decarbonisation roadmap and plans to offset carbon emissions led to the topic of energy efficiency, in line with Arçelik’s aim to increase product energy efficiency by 50% by 2030. AR SCIENTIST CELSIUS
Beko has showcased its latest product innovations in its ‘Zero Impact’ booth at EuroCucina, designed by architect Martino Berghinz and aptly named ‘Sustainability on Stage’. The materials used to create the booth were collectively more than 95% reusable. Beko partnered with reforestation project specialist, ZeroCO2, to carry out an in-depth Life Cycle Assessment (LCA) analysis of Beko’s participation in the event, and a subsequent offsetting operation.
Asko is continuing to build its brand around Scandinavian design and quality manufacturing. Murat Dora at the Beko refrigerators featuring Harvest Fresh technology.
“The amount of time left to avoid an increase of 1.5°C in temperature is incredibly small and the current state of the planet is, unfortunately, dire,” BulgurluArguingsaid.that pursuing a sustainable business model is urgent, achievable and ultimately rewarding for companies, Arçelik is committed to reaching net zero by 2050.
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Named after Anders Celsius, the Swedish scientist who created the measurement, the new Celsius induction cooktop range delivers class-leading technology to cook with absolute precision to the level of one-degree increments with connected cookware and a dedicated app containing over 500 video recipes.
Swedish thinking. Better living. MAKE IT LAST FEATURE CookingBuilt-In BUILT-IN OVENS | INDUCTION COOKTOPS
Demand for large cooking appliances including ovens and cooktops has grown as consumers upgrade their kitchens by redistributing disposable incomes which may have traditionally been used for travel. Non-gas cooktops – induction, mixed and vitroceramic hobs – has been the fastest growing segment over the last three years, attributed to increasing interest in clean energy, according to the latest Euromonitor data. In Euromonitor’s view, natural gas is the most suitable type of energy source to transition to clean energy. This debate will shape the future home, specifically the energy type used for heating as well as cooking methods. of use comes to the fore
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With the Electrolux UltimateTaste range, you don’t have to compromise on taste, when you make healthier and more nutritious food choices. electrolux.com.au
AEG Matte Black SteamPro Built-In Oven BSK99733PT ` Automatic Steamify function ` Intuitive Command Wheel control ` Sous vide and steam cleaning functions ` Humidity sensor and food temperature sensor RRP: $5,999
ELECTROLUX Hass Mahdi Product Line Director – Taste Built-in ovens continue to appeal to households that want their appliances to blend seamlessly into their kitchen with a minimalistic and uncluttered look and feel, Electrolux’s Hass Mahdi said.
“Features which have grown during Covid are the addition of a built-in air fryer and pre-set programs for easy cooking, while pyrolytic cleaning is a must-have, which isn’t surprising given more time being spent in the kitchen.”
During lockdowns when customers were unable to visit stores to touch and feel appliances, Electrolux focused on making its online experience more seamless and informative with the addition of more videos to showcase product features and benefits.
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“Our marketing strategy will continue to focus on digital channel advertising to engage new customers and increase conversion. We are also heavily investing in ensuring the web user experience is optimised,” Mahdi said. AR
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Multistep for set and forget cooking time for coordinating up to three recipes cooking with over 150 automatic programs of in-oven barbecue, air fry and stone cooking
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Smeg remains focused on the evolution of technological improvements in built-in appliances and is dedicated to creating premium products that are easy to use, produce impressive results and provide a quality solution, Mudge added.
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“We have recommenced demonstrations in key retail stores and are committed to showcasing a broad product selection and emphasising unique technologies in-store,” she said.
“Reliance on digital communication remains strong as an important touchpoint during the sales journey. We’ve also increased our after-sales content for consumers with a focus on product maintenance by creating videos for setting oven functions and cleaning, as well as recipe content with brand partners, such as TV cooking show personality, Silvia Colloca.”
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Consumers value quality appliances that provide confidence to explore culinary boundaries while saving time and stress, which Smeg Galileo delivers on by providing consistent cooking results.
“Dolce Stil Novo Omnichef offers seven cooking combinations across three cooking methods including traditional, steam and microwave. Steam 100 Pro technology, available with the Linea aesthetic, features continuous and professional pulsed steam while the Classic Pyrosteam oven provides 20% to 40% steam injection for up to six hours of cooking.”
“This has led to an increased awareness of multitechnology such as the option of added steam or microwave technology. With Smeg Galileo, these technologies can be used singly, sequentially, or simultaneously to save time without compromising results,” she said.
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When asked about marketing, Mudge said Smeg is prioritising in-store communication, displays and point-of-sale to educate consumers on product features and lifestyle benefits.
Smeg Dolce Stil Novo Omnichef Oven
“ Dolce Stil Novo Omnichef offers seven cooking combinations across three cooking methods including traditional, steam and microwave.
SMEG Tanya Mudge Divisional Product Manager – Cooking Although consumers continue to experiment with cuisine style, preparation methods, cooking techniques and ingredients, they ultimately want to save time in the kitchen, according to Smeg’s Tanya Mudge.
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Bring best flavours of nature
A perfect combination of power and control with the Electrolux UltimateTaste hob. Making healthier and more mindful food choices can be as simple as considering how we select, store, and cook ingredients. The versatile Electrolux UltimateTaste hob combines the controllability of induction with the power of gas so you can tailor your cooking techniques to create delicious, yet healthy meals with ease. Visit electrolux.com.au/explore/make-it-last-taste to learn more today Swedish thinking. Better living.
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RRP: $5,399
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PerfectBake and PerfectRoast
` Bosch Assist sets optimal heat, temperature and time
BOSCH Christine Haas Category Manager – Cooking As consumers spend more time in the kitchen, Bosch has seen an increase in healthy cooking and subsequent demand for steam functionality.
“The new content aims to not only educate consumers about the technical aspects of our products, but also align with topics that are significant such as health-related features linked to hygiene and healthy living.”
Amid ongoing global supply chain issues, transparency and open communication with retail partners is at the forefront of the company’s strategy because “the more they know, the better they can manage the situation”.
“We also see a trend towards two full size ovens rather than the pairing of a full-sized oven and compact combination steam or microwave oven.”
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Haas added: “We are committed to keeping close collaboration with factories to ensure that production quantities are sufficient for the Australian market. This also involves a strategic planning process whereby we shift our focus on models that are less affected by bottlenecks in Priorproduction.”toCovid, Bosch had a major focus on in-store execution including displays and point-of-sale, but this has pivoted to a more digital focus on website content to highlight product features and benefits.
“Another major trend revolves around design and style with a significant shift from the traditional stainless steel look to sleek black glass as the predominant design aesthetic. Consumers are getting more experimental with kitchen materials and designs and now expect appliances to support their individualisation,” Christine Haas said.
` Steam function with sous vide
AR Bosch Series 8 Built-In Oven HSG656XB6A
` 4D HotAir for even heat distribution
` Wireless food probe for precise cooking results
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Miele HPyrolyticCleanSteelPureLineOven7860BP
Miele has partnered with chefs, designers and sustainability leaders to help support new product innovations as part of its ongoing marketing strategy. “We recently launched our Stories of Sustainability food and travel series, shot through the eyes of chefs Matt Stone and Jo Barrett, taking viewers on a unique journey of sustainability, craftmanship and food as they travel the country from Tasmania to the Northern Territory.”
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Consumers are looking for appliances that make their lives easier and Miele offers a range of appenabled appliances with smart features that allow users to control them remotely from a smartphone or “Thistablet.also includes the ability to see food with FoodView. A camera is integrated into the ceiling of the oven compartment and shows how the roast is browning, or cake is rising. Another highlight in our built-in range is TasteControl which makes overbaking or overcooking a thing of the past.”
Pritchard added: “With sustainability at the forefront of everything we do, we are passionate about communicating this message to our retail partners, so they can best recommend and educate on Miele appliance.”
Dark stainless finish ` Pyrolytic self-cleaning ` Full graphic LCD display ` Made In Italy with fiveyear warranty RRP: $1,999 MIELE Elisha Pritchard
The cooking market is stabilising, according to Arisit’s Andrea Gunn, as cost of living and interest rate rises sway consumers towards renovating rather than relocating.
“We’ve also seen more time spent researching and seeking information online, which has made our online presence and communication more important,” Elisha Pritchard said.
To better manage supply chain issues, Miele is working closely with its factories in Europe to maximise available capacities, improve visibility and monitoring of container arrivals.
` App-enabled Miele@homewith
“While cooking appliance upgrades remain a focus, consumers are spending with more caution as they start to tighten their belts,” she said. Aesthetics and value continue to be important, but consumers are also looking for time-saving features to achieve desired results with minimum input.
ARISIT Andrea Gunn National Retail Sales & Marketing Manager
As for the company’s marketing strategy, Arisit acknowledges that consumers prefer to touch and feel appliances and often rely on the salesperson’s product knowledge before they commit, but at the same time, consumers are more comfortable shopping online. “Content creation and management is key to standing out against the competition online.”
` Integrated camera inside the oven allows users to keep an eye on what’s cooking
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Her final message: “We’re heading toward some challenging times, so brand stability, strong partnerships and loyalty will be more important than ever.”
When asked about inventory, Gunn said it remains an ongoing challenge due to price increases, material shortages, production delays and shipping issues. “We manage as best we can, keeping in close communication with factories and on top of increasing lead times.”
Leader of Category Marketing – MDA Miele has seen more consumers purchase full kitchen packages as they invest in high-performing appliances that last.
“Whirlpool’s built-in ovens use patented 6th Sense technology to take out the guesswork by offering a fully assisted cooking experience. Ease of cleaning is also important and Whirlpool ovens feature selfcleaning pyrolytic and diamond clean options.”
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` TasteControl delivers automatic rapid cool-down to prevent food from continuing to cook and can keep food warm RRP: $8,899
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“The quantity and quality of product reviews are now strong influencing factors as consumers do more online research,” Murat Dora said.
“Even cooking remains the number one feature of an oven, although design, ease of use and ease of cleaning are also important. Our AeroPerfect oven range combines these features to provide perfect cooking results for everyday use.”
Steam cleaningcookingassistedandsteamfunction
Constant communication is the key to lessen the impact of supply chain issues. “We have regular internal meetings with our retail partners and factories to be able to manage our stock in ever changing conditions,” Dora said.
Beko MultifunctionAeroPerfect Built-In BBO6852SDXOven
“Globally Arcelik, the parent company of Beko, is building on its sustainability business model and integrating it into everything we do. This resonates with Australian consumers as concerns for climate change escalate. We continue to communicate our new sustainable ranges and adapt our existing technologies to make our appliances more environmentally friendly,” Beko marketing manager for Australia and New Zealand, Amanda Hart said.
“Price has a significant impact on buying behaviour. At Beko, we are passionate about normalising technology, making it affordable and ensuring more consumers have access to it. We strive to reduce human environmental damage through developing high-performance, durable, affordable home appliances that are also eco-friendly. Beko’s brand purpose is empowering future generations to live healthier lives which is only possible by living more sustainably and working towards a healthier planet,” she added. AR “ Beko continues to communicate its key value propositions – five-year product warranty and made in Europe – as consumers look for confidence and peace of mind without the extra spend.
BEKO Murat Dora Product Manager – MDA Beko believes consumers are looking to less premium, value for money, but still high-quality product options.
` AeroPerfect technology for even hot air distribution and precise cooking
` Uses recycled materials: 50% of the inner display cover is made from industrial thread waste
From a marketing perspective, Beko continues to communicate its key value propositions – fiveyear product warranty and made in Europe – as consumers look for confidence and peace of mind without the extra spend.
` Award-winning simple user interface display RRP: $1,249
Shriro has seen an uptick in appliance upgrades and replacements as consumers spend more time in the kitchen and invest more in the home.
“We are fortunate to have such a loyal customer base that are prepared to wait, if necessary. We are also being proactive in relaying up to date information to our partners as communication is key to managing expectations.” Eurolinx has been more aggressive with marketing activity in line with increased spending on kitchen appliances. “As a family-owned business, we can pivot quickly with market conditions, which allows us to achieve good cut through with both media and consumer promotions.”
` Option for dry or humid cooking styles ` Colour 4.3-inch TFT touch control display ` Hand assembled in Italy RRP: $3,999 Omega Four Zone Induction Electric Cooktop OCI64PP
During the pandemic, Shriro had limited stock shortages and minimal delays, according to Tran, due to strong partner relationships. “We continue to work with our demand planners and suppliers to respond to market demands in a timely manner.”
AR ILVE Built-In Oven OV80STCT3/BK ` 80cm electric oven with 30°C to 300°C temperature range
` Easy to use control panel with touch
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EUROLINX Daniel Bertuccio Marketing Manager
SHRIRO
controls ` 10 amp plug and play connection ` Frameless Euro Kera glass ` Child lock safety feature RRP: $799
Will Tran Brand Manager – Appliances
On a final note, Tran said: “Omega offers a range of high-quality built-in cooking products that suit a broad consumer demographic from a value proposition to higher specified large capacity double oven, 90cm ovens and a self-cleaning model. We continue to drive brand awareness and in-store traffic through our ‘Omega – Heart of the Home’ campaign.” AR
“We’ve seen a shift from traditional stainless steel to black finishes to complement new kitchen designs. Consumers also see pyrolytic as an important feature and an effortless cleaning solution.”
Engagement with retail partners and sales staff remains an important focus for the company as the team embraces digital channels and utilises a combination of online presentations and face-toface training. “Consumers are researching and purchasing online more so we’re working closely with our retail partners to provide relevant and engaging content updates.”
“The strength of the housing market continues to drive the renovation sector where purchase decisions are driven by design and feature-led appliances. Consumers are trading up to premium models with more features. They’ve also increased their basket size to include full kitchen packages,” Will Tran said.
There has been strong demand for ILVE’s trademark 80cm ovens, but Eurolinx’s Daniel Bertuccio believes that Covid has not changed the direction of appliance trends, but rather sped up the “Whatprocess.thepandemic has shown us is that consumers are willing to spend a bit more on a premium appliance if they know it delivers quality and durability,” he said. Eurolinx is doing what it can to maintain healthy stock levels by undertaking regular forecasts, but most ILVE products are bespoke and made to order, which makes it more difficult to predict availability.
Precise temperature control with steam-only cooking, convectiononly, or combination of both RRP: $7,099
Fisher &
“The kitchen is the heart of the home and an area where appliance upgrades – particularly with full suites of luxury premium appliances – can enrich the home experience,” Jason Hodge said.
“Cooking continues to be a major growth area for Fisher & Paykel, and one in which we have exciting plans for in the coming years as we grow our portfolio and continue to innovate.” AR
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“ Consumers are increasingly demanding healthier cooking options as well as the ability to create more complex recipes in their own home. ”
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When it comes to the supply chain, Fisher & Paykel is forecasting further out and reviewing demand in real time. “All manufacturers continue to deal with the realities of global supply restraints on components and parts as well as complications around shipping – something we have effectively factored into our forecasting.”
OS60SDTDB1SteamCombinationPaykelOven
Touch screen interface for an intuitive guided cooking experience
The company’s marketing strategy continues to evolve to adapt to market changes and the needs of trade partners and end consumers. “We have a strong digital focus, ensuring we connect with customers across the path to purchase, whether that be online or in a store environment,” Hodge said.
Ovens that provide more refined cooking capabilities such as steam and easy to use TFT touchscreen controls have proven particularly popular. “Consumers are increasingly demanding healthier cooking options as well as the ability to create more complex recipes in their own home.”
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FISHER & PAYKEL
“Minimal and contemporary design styles, often complemented with fully integrated products, allow designers the freedom to create a kitchen where appliances become a showpiece or sit back for a more understated, seamless aesthetic.”
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Jason Hodge Senior Product Manager Fisher & Paykel is optimistic that consumers will continue to invest in property, whether it’s a new build or renovation, despite economic headwinds.
23 oven ventsousincludingfunctionssteam,vide,airfryandbake
AeroTech circulates heat evenly for a consistent throughouttemperaturethecavity
Elba continues to work closely with its factories as pre booking production space and securing componentry well in advance is paramount to meeting forecasts. “Continued uncertainty around logistics is problematic and we work daily with our logistic partners to secure container space.”
Helen Finlayson Category Manager Demand continues to be high for the cooking appliance category and although online sales have normalised, they remain above pre-Covid levels, according to Elba’s Helen Finlayson.
“Every consumer has their own purchase criteria depending on their cooking experience and how often they use the appliance; however, ease of use, quality and design are consistently sought after,” she said. “As consumers become more concerned about their health and wellbeing, they want to prepare more healthy meals. In response, our new built-in oven range includes both steam and air fry functions.”
Irrespective of whether a consumer purchases online or in store, they spend considerable time researching product online, which is why Elba has worked on expanding its digital assets over the last two “Videosyears.and images that portray and visually communicate product features and benefits will not only enrich the consumer experience but can close the sale well before the customer enters the store.”
` Telescopic shelf ` Large 85L gross capacity ` Designed manufacturedand in Italy ` 11 functions including steam and air fry RRP: $1,399
On a closing note, Finlayson said: “Our new range responds directly to who we are as a brand. Italian designed and manufactured, incorporating features that resonate with how consumers like to cook.”
GLEM GAS Managing Director David Gilmore
When it comes to marketing, Glem Gas has simplified its messaging making it easier to understand for consumers navigating and comparing options. “Our strategy is to highlight core product benefits without going overboard, which has been extremely effective.”
Emilia Gas EMF61MVIOven
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An increase in home cooking has meant consumers are more interested in what they are buying because they are using the appliance more often, Glem Gas’ David Gilmore said.
Italian made 67L oven with easy clean enamel liner ` Five fanfunctionscookingincludingassistedgas 10 amp plug in connection ` Triple insulatedglassdoor RRP: $1,599
Glem Gas is doing what it can to balance stock levels with demand. “We are transferring interstate more frequently and consolidating models in central warehouses to offer a more reliable service around the country.”
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NSMBuilt-InDe’LonghiOven11NL
With a 4D gas heat distribution system, Glem Gas ovens cook food evenly by reducing temperature fluctuations inside the oven. “This feature enables multi-batch cooking by using more than one shelf, producing consistent results whether baking or roasting.”
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“Our enquiries are more function based and show enhanced consumer knowledge around product performance.”
Glem Gas built-in gas ovens are best-in-class for value and performance, according to Gilmore, and the company is providing support to encourage sell through with more stock secured for a strong finish to 2022. AR
Spartan – Con Tsoutouras
AR F6011PROVPTNBuilt-In11BertazzoniFunctionOven
While recognising the challenges associated with production and transport of stock, Alikakos said the support of Bertazzoni’s parent company as an international manufacturer has helped maintain adequate stock holdings in most cases.
“We are working closely with our retail and commercial partners to ensure forecasting is as accurate as possible.”
“Overall, products that offer more than one function and change the way people cook will continue to be popular, such as ovens that combine microwave, steam and convection. Steam functionality has become more of a mainstream option, which bodes well for consumers who are conscious of their health and wellbeing. We’re also seeing increasing uptake of sous vide and vacuum seal products.”
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Consumers continue to update old or poor performing appliances as the kitchen remains a meeting point for not only meals but also socialising, Bertazzoni’s George Alikakos said. “More consumers are exploring built-in oven options from full steam to combi microwave and combi steam to enhance the cooking experience. Steam is in high demand as it helps maintain food’s nutrients.”
Despite economic challenges, Tsoutouras has an optimistic outlook for the Spartan business over the next 12 months. “Sales continue to increase, and our quote pipeline is extremely positive. Customers are more understanding of product delays due to supply chain issues and know they need to be ahead of the curve by planning well in advance. Business may not be at the same level this time next year, but I don’t foresee sales dropping dramatically.”
Heavy duty racks and food temperature probe RRP: $4,799
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Reflecting on trends that he observed at EuroCucina in Milan, Tsoutouras expects a swing towards induction as the preferred choice over gas, in line with European purchasing behaviour.
When it comes to marketing, although Bertazzoni is a 140-year-old sixth generation family-owned business and has been in the Australian market for over 20 years, there is more work to be done to further build consumer awareness, according to Alikakos. “We will continue to focus on TV cooking show partnerships coupled with print and digital media.”
BERTAZZONI George Alikakos General Manager – Sales
Soft motion quadruple glass door ` Touch interface with Bertazzoni Assistant ` Self-cleaning pyrolytic and steamhydro-cleaning
“Induction delivers superior functionality and performance and is also more cost effective compared to gas. Downdraft induction cooktops are also gaining traction, alongside combination gas and induction cooktops that provide added flexibility,” he said.
He added: “Consumers are looking for authentic and innovative products. We have a strong belief that we create products consumers want and need with features and aesthetics that suit all kitchen and cooking styles.”
“People care more about their appliances now and are showing more passion towards larger investments with a stronger desire to experiment with new technologies. After-sales service is also becoming a key consideration when making a purchase decision,” he told Appliance Retailer.
C onsumers are taking more interest in the features, functions and technology offered by their cooking appliances as they spend more time at home and in the kitchen, according to Spartan merchandise director, Con Tsoutouras.
D es ign distinction with Italian style and supe r ior techn ol og y Freestanding Cooking FREESTANDING COOKERS FEATURE
BY KYMBERLY MARTIN AR FREESTANDING COOKING
The freestanding cooker market is witnessing robust growth with a swing towards colour along with an increase for online shopping and large capacity models. The latest Euromonitor data confirms this sales hike that it attributes to the ongoing home seclusion trend.
OUTLOOK More cooking at home setting a trend for larger capacities
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FREESTANDING FAMIGLIA
Design distinction with Italian style and superior technology.
Smeg is continuing to invest in marketing resources to showcase the full, extended total kitchen solution which includes refrigeration, dishwashing and small appliances as well as major domestic appliances. And product demonstrators are back, visiting key stores to bring food and cooking appliances to life.
` Rapid pre-heat
` Direct steam multi-function oven
Smeg 120cm Portofino Freestanding CPF120IGMPTACooker
While the industrial look of stainless steel is perennially popular, consumers are also embracing colour in their kitchen with bright blue and yellow finding their place, as well as monochrome, but with a slight twist, anthracite and soft grey are now classed as neutrals while high gloss and matte white are also popular, Mudge said.
As a leader in the category, Smeg will continue to showcase technology with style in new configurations and technological innovations as it moves into 2023. Notably, the expansion of the Portofino collection to include a new 150cm capacity with 90cm plus 60cm ovens with steam technology and an improved multi-fuel cooktop However,configuration.replicating advanced built-in technology in the freestanding market is a challenge and opportunity.
SMEG
FREESTANDING COOKING AR
“Capacity and colour are continuing trends for consumers in this category,” Tanya Mudge said. “And not only are consumers looking to make a statement in their kitchen with the ultimate kitchen centrepiece like a freestanding cooker but are going beyond the popular 90cm to 100cm plus capacity, with dual ovens such as Smeg’s 120cm Portofino freestanding cooker.”
more sophisticated cooking options within this popular format. With the increased offering of both capacity and colour, it can be a challenge for manufacturers and suppliers to gain enough retail space to adequately display the fullness of their range for consumers,” she said.
“While Smeg remains at the forefront with pyrolytic cleaning available in this category, 2023 will see the introduction of steam technology, providing consumers with
Tanya Mudge Divisional Product Manager Cooking
` Multi fuel cooktop combining gas, induction and electric teppanyaki
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` Soft close doors RRP: $15,240
Last year De’Longhi embarked on an in-store training program that was disrupted due to the Delta outbreak. Promotional material has since been updated to include new models, accompanied by a step-up in its training program that will run for the remainder of the year and into 2023.
“At present, there is still a willingness to spend and invest in the home, and this is a big plus for appliances as customers are willing to upgrade. However, continued supply delays and cost of goods remain a looming and possible challenge.”
Helen Finlayson
EUROLINX
AR ELBA APPLIANCES
“Right now we are optimistic about the remainder of the year and next year, with people still happy to invest in their homes be it re-building or renovating. But there are many factors to be aware of like material shortages in the building industry that could delay renovations, interest rates and living expenses. These are bound to have a knockon effect at some point,” he said.
Category Manager
Like the built-in cooking category, demand is high in the freestanding category with an increase in online research and a higher percentage of consumers purchasing online, compared to pre-Covid, according to Helen Finlayson.
“Like built-in appliances, there was a peak in interest for replacement appliances for people not doing a full-scale renovation. As far as trends go, I don’t think Covid has influenced the direction trends have headed in, but maybe just sped up the process.
“I believe the market will continue to be buoyant despite the economic uncertainty that currently prevails. Sporadic supply over the last year has resulted in pent-up demand across both retail and builder markets and continued supply chain issues will only exacerbate the situation and high demand will continue for the category well into 2023.”
While consumer demand presents a key opportunity, the pressing challenge is supply, she said. “In most cases consumers are not prepared to wait and retail staff are more inclined to sell products that are readily available, so suppliers with stock will continue to reap the rewards.”
Daniel Bertuccio Marketing Manager Eurolinx has not noticed any shift in ‘purchase behaviour’ but there has been an increase in interest and activity, especially for larger cooker sizes 100cm to 150cm, Daniel Bertuccio said.
“Our new freestanding models respond directly to who we are as a brand, incorporating features that today’s consumer expects, such as larger capacities with twin fan operation,” Finlayson said. AR
ILVE 150cm Majestic Series Cooker M15FDNE3/RAL ` Double electric ovens with 30°C to 300°C temperature range ` Available in 213 custom RAL colours ` Coloured 4.3-inch TFT touch control display for both ovens ` Soft close doors ` Hand assembled in Italy RRP: $29,999 De’Longhi OvenFreestanding90cmDEF1407S ` Designed manufacturedand in Italy ` Available in stainless steel and anthracite ` 140L capacity with telescopic shelf ` Twin fan operation ` Seven functionscooking RRP: $3,599 46 Appliance Retailer August / September 2022 AR FREESTANDING COOKING
Design distinction with Italian style and superior technology. FREESTANDINGFAMIGLIA
“It is expected that the market will cool due to increases in interest rates, coupled with rising living and household expenses.”
BOSCH Christine Haas Category Manager – Cooking Bosch has witnessed a considerable shift in purchase behaviour throughout the pandemic with longer time spent at home and a big move to home cooking. “Practical features like the rotisserie cooking set supplied with Bosch 90cm cookers give consumers the opportunity to explore their cooking creativity and experiment in new ways that they had not necessarily considered prior to Covid,” Christine Hass said.
There was also a huge jump in online purchasing during Covid, as Australians generally are not comfortable with making high price point purchases online, sight unseen. “As an industry, we have to find a medium that can embrace the online purchasing culture without losing the experience only bricks and mortar retail can give to a potential customer. Cooking appliances need to be demonstrated, and we can use online to enhance the experience, but I doubt it will replace it,” Williams Demonstrationssaid.have always been a go-to for the Steel brand. “As mentioned, customers prefer to feel the product and know they can turn out a glorious meal from the same products when they are in their own home, easily and without fuss or a qualified chef on hand. Engaging the customer and guiding them to the right product for their family and lifestyle means you will have a happy customer to recommend your product.”
static ` Brass burners
programs ` Three ovens –
People are spending more time in the kitchen than ever before and know what they love, and equally hate, about their kitchen appliances. Some features that seemed important are not so now, but quality is paramount, according to Rachael Williams, with evenness in cooking, consistent temperatures, solid construction and easy to use functionality at the top of the wish list. “Reviews and word-of-mouth, online videos and content has given suppliers a new way to demonstrate to potential purchasers,” she said.
In terms of opportunities in the current market, Bosch has noticed that induction technology continues to grow in popularity. “Not only is it fast and efficient, it’s also safer than other types of cooktops. Our new 60cm freestanding cooker helps bring this new technology into a wellestablished market segment, offering consumers more options when they are considering purchasing a freestanding cooker,” she said.
Although recognising there are some challenges in the present market, Bosch is committed to reducing the impact of global supply chain shortfalls on its retail partners.
AR TFT display built-in combiand with and $11,490
lifetime warranty ` Multiple colours
AR Bosch Series 8 90cm Dual Fuel Range Freestanding Cooker HSB838357A ` Pyrolytic self-cleaning with three stage self-cleaning function ` 112L capacity with rotisserie ` Six gas burners including strong 14 Mj/h dual wok burner ` One level telescopic rail ` Up to 10 heating modes and gas cooktop RRP: $4,699 48 Appliance Retailer August / September 2022 AR FREESTANDING COOKING
steam, pizza
Steel AQ10SFF-D-4MANC100cmAscotCooker ` Handmade in Italy ` Full
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ARISIT Rachael Williams National Sales & Marketing Manager – Specialist
trim options RRP:
AeroPerfect technology will be adapted into a new 60cm upright range in 2023 with state-of-theart technologies offering an innovative fan system inspired by aircraft design. Another freestanding cooker will be released in 2023 with a five-year warranty and featuring RecycledNet to help reduce marine pollution.
Later this year, Beko will add an induction/ pyro 60cm freestanding cooker to the range.
ELECTROLUX Hass Madhi Director – Product Line Taste
Consistent and sustainable product supply has been a real challenge for this category in the past few years but is now improving, with big capacity models, 90cm and wider, a key focus moving forward, he said.
Working from home has also driven people to cook more frequently at home to get a better balance of work and life demands. “Time otherwise spent travelling to and from work was better utilised in getting back to basics to experiment in the kitchen. Trying new recipes was perhaps on people’s to-do list but they may not have had the time.”
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“The 90cm freestanding cooker segment has shown growth over the last couple of years as households use their money to renovate or upgrade their kitchens in lieu of not being able to travel due to Covid,” Hass Madhi said. “Consumers are spending longer at home and have become more engaged in the kitchen due to lockdowns and isolation.”
BEKO Murat Dora Product Manager MDA Beko has seen an uplift in sales for its 90cm upright cookers, which is a growing category in the freestanding market, according to Murat Dora. “During Covid, we also launched a country style multi-cavity 90cm dual fuel cooker as a more premium product offering, that was also well received by consumers,” he said.
The larger style oven has become the centrepiece of not only the kitchen, but the home as well, according to Electrolux, because it allows home cooks to cook and bake in large quantities, cook different meals at once, enjoy time spent in the kitchen and the overall cooking experience.
AR Electrolux 90cm Freestanding Cooker EFEP956DSE ` Dark stainless steel ` Induction cooktop ` Steam Bake ` AirFryPlus ` Pyrolytic self-cleaning oven with PyroProof runners RRP: $7,399 Beko 90cm Dual Fuel BRC916GMBRangeHeritageCooker ` 184L capacity with three cooking spaces ` Two fan ovens with uniform heating for even cooking results ` High powered wok burner ` Catalytic panels on interior side and back panels for easier cleaning ` Available in solid black, burgundy, crème or light blue RRP: $4,099 www.applianceretailer.com.au 49 FREESTANDING COOKING AR
According to Beko national fields sales manager, Eddie Gaymer, Beko continues to invest in in-store training sessions with online training modules via the Beko Learning Academy. “It covers new point of sale with QR codes linked to the relevant product page on the website for consumers wanting more details and product reviews,” he said.
“We are pleased with how our new cookers are performing in the market and encourage retail partners to get on board with Glem Gas and Emilia for a quality product that’s designed, engineered and manufactured by the brand.”
He said the outlook is good. “Inflation and interest rate increases might stop new kitchens but may not decrease the replacement rate of cookers. This year, sales have been so resilient that we remain quietly positive in our forecast.”
“We have fused the in-store and online experience with point of sale directing the shopper to a digital experience where they can scan a QR code to find out more about the product.”
As interest rates and inflation continue to rise, Omega expects the market will slow down as consumers reduce discretionary spend. “However, the renovation market remains buoyant which should pick up the shortfall,” he said.
` Digital clock GAS David Gilmore Managing Director
AR Omega OvenFreestanding90cmOF910FX ` Nine electricfunctionoven ` Five gas burners with lateral wok ` 129L capacity ` Twin fans for even heat distribution ` Made in Europe RRP: $2,449 52 Appliance Retailer August / September 2022 AR FREESTANDING COOKING
Will Tran said consumers are investing in home renovations and seeking a freestanding cooker as the centrepiece of the kitchen, with recent trends in kitchen design indicating it is of interest to consumers who are after an all-in-one unit with a commercial and robust design.
Glem Gas 90cm Gas GS965GGCooker ` 140L
A social media campaign around the freestanding range is being supported in-store with a catalogue and sale offers, including free delivery or giftwith-purchase promotions.
and timer ` 10 amp connection for off grid installations RRP: $5,049 GLEM
“We are working with suppliers to build a robust product pipeline with innovations to categories and our strength as an OEM company is speed to market with product innovation.
Glem is continually reviewing and renewing in-store displays and recognises the importance of ‘the last three feet’, constantly updating billboards, which are cookers on display in stores.
The Omega 90cm nine function freestanding oven appeals to a broader demographic with its contemporary aesthetic and clean lines, available in stainless steel and black.
Key opportunities are in the replacement cooker market, as people opt to renovate on a smaller scale to conserve budget. But he said energy cost increases, especially in gas, have not helped, which is the case across the industry and many other sectors. “Stock reliability remains a challenge and we look forward to supply setbacks being resolved.”
AR Italian made cooker
SHRIRO
“Consumers seem to be interested in what we have to offer, and sales are strong,” David Gilmore said. “Our new range was launched during Covid, so we don’t know if it is the new range or Covid having the impact. However, sales indicate it remains a hero category for us.”
Multifunction gas oven with fan assisted function ` Five-burner cook top with wok burner and two large burners
Will Tran Brand Manager – Appliances Although sales remain stronger in the built-in cooking category, Omega is seeing growth in freestanding cookers.
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Simplicity is the ultimate sophistication. The De’Longhi cooking range conveys style and performance, accessible for all discerning consumers. For more information on the range, visit delonghicookingappliances.com.au Life Oven Range Using little to no oil, your favourite fried foods can be enjoyed guilt free.* *Not all features are available on all Themodels.combination of moisture and heat help to retain the nutrients of the food.* Allows you to clean your oven without the use of harsh chemicals or detergents.* Classic Italian style, for every kitchen. NSM 7D N 60cm Double Oven NSM 11 XL 60cm, 11 Functions NSM 9 XL 60cm, 9 Functions NSM 11 NL 60cm, 11 Functions NSM 9 NL 60cm, 9 Functions NSM 7 NL 60cm, 7 Functions NSM 90 N 90cm, 8 Functions made in italy
Fisher & Paykel is seeing a major shift from smaller upright cooker platforms to larger 90cm options, as consumers increasingly look for products that make a bold design statement in the kitchen.
SmartZones ` Convection
` Non-tip
` Five
RRP: $23,999
According to George Alikakos, range cookers have been the cornerstone of Bertazzoni’s performance in the marketplace.
FISHER & PAYKEL Jason Hodge Senior Product Manager
The hero product within the range is the freestanding induction cooker available in stainless steel, red, black and white. Another is the dual fuel model featuring a 140L convention oven with pizza mode, rotisserie and gas cooktop with three wok burners.
` self-cleaningHigh-temperaturefunction ` AeroTech
54 Appliance Retailer August / September 2022 AR FREESTANDING COOKING
RRP:
“We are enhancing the range to continue to be at the forefront of design and functionality. The two areas we are looking to in the future are our new Heritage range cookers that match perfectly with our built-in range and the new Vent Surface range cooker designed to take integrated cooking appliances in a new direction.”
Fisher &
“To borrow a well-used phrase ‘the last three feet’ has become more important with consumers now well researched before they go into store, and information must always be precise and relevant. As with all cooking brands, cooking demonstrations are a key focus in our in-store execution to show the performance of our cooking appliances.” storage stainless steel control panel
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BERTAZZONI George Alikakos General Manager - Sales
For consumers wanting to replace their freestanding cooker, there are two size options available in a 90cm single oven cavity and 120cm width with two oven cavities, a high output wok burner and food probe for delivering better performance management.
AR HER126G2EAVTElectric120cmBertazzoniDoubleOven ` Six brass burners ` Electric grill ` 11 functions for each oven ` Soft close
Another trend is in the number of new builds that he expects will remain high, “despite headwinds created by price increases in building materials”.
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Hodge said in-store has long been a focus for Fisher & Paykel, and with many restrictions lifted and more foot traffic in stores the company is back into full call cycles and actively engaging with sales staff every day. “We are consistently focused on high quality training, updating point of sale and enabling demo mode on our products to capture consumers and retail sales staff.”
He said there is a pressing need for sustainability in all aspects of life which is a key focus for the company. “We are working hard to take our manufacturing and product range to a level that will allow us to become even more efficient with customer needs front of mind. Induction technology is going to be the area of innovation in the coming years with lots of work currently being done to ensure we stay ahead of the curve.
“Where many Australian homes typically were built with 54cm cavities in the kitchen with surrounding cupboards, Australian consumers are demanding larger kitchen spaces in their new builds or renovations. This means more homes which include freestanding cookers are being upgraded to 90cm width as lifestyles and modern home designs change,” Jason Hodge said.
OR90SCI6B1InductionFreestanding90cmCooker cooking zones that can be bridged to form oven with 140L total capacity, nine oven functions plus rotisserie full-extension shelves for safe removal of hot dishes circulates air evenly throughout the entire oven $8,799
A RANGEHOOD THAT DOESN'T LOOK LIKE A RANGEHOOD. Are you Sirius? FEATURE RANGEHOODS UNDERMOUNT | CANOPY | WALL MOUNTED | COOKTOPS WITH DOWNDRAFT VENTILATION
Rangehood manufacturers have made considerable investment in the category over the past few years with more technology coming to the market, according to long-time Status Plus sales consultant, Craig Mann-Jones.
“For example, hood-to-hob functionality which sees the rangehood turn on automatically when the cooktop is switched on,” he told Appliance Retailer.
More tech enters the market as noise levels become paramount BY
OUTLOOK
EMILY BENCIC AR RANGEHOODS
Choosing the right rangehood is paramount in order to avoid additional installation costs to replace an unsuitable hood. “Some customers can’t justify spending extra on a well-performing rangehood, but they risk reduced draw capacity, plastic motors, cheaper filters and muchMann-Jonesmore.”
“The motor system on the rangehood is extremely important as it removes odours, but when a bigger system is required, particularly for households who enjoy cooking
believes there is also more education to be done when it comes to using the rangehood once it’s installed in the home. “Most customers don’t use their hoods properly and turn them on after they start cooking but this can put smoke back into the area as the extraction will not be at its optimal level. Hoods must be turned on before cooking starts and remain on after the meal is finished to remove any remaining condensation.”
“Downdraft cooktops are increasingly popular as they open up the kitchen space, especially for designs with an island bench. Ceiling cassettes are also getting more traction as customers want to remove larger island hoods out of Theview.”keyto rangehood selection is understanding the customers’ cooking style, cooktop type and kitchen layout.
Thai and Indian cuisine, the level of noise comes into the conversation which is when we recommend external and in-roof motors,” Mann-Jones said.
In 2022, Miele is expanding the availability of Con@ctivity and Miele@Home in its new range of Slimline and downdraft rangehoods. “We have not offered either of these rangehood styles with connected features before, so now customers will be able to choose the design style they want and enjoy the convenience of a connected appliance.”
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When asked about sales training, Miele puts customer care at the forefront by providing the knowledge customers need to make their purchase when they visit a Miele Experience Centre or a retail store. “As we’ve seen a big shift to consumers seeking information online, we also ensure our team members are trained to assist with online queries and processing orders.”
When asked about staff training, Arisit acknowledges that staff learn better when they can touch and feel products. “It makes more sense to be hands-on with a functional kitchen appliance.
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Moving forward we are focusing on getting the Wi-Fi and apps in working mode on the shop floor.”
“It’s pleasing to see an increase in ASPs in the rangehood category with consumers willing to pay a bit extra for a great quality product. They are learning that a hood can look identical, but performance can be worlds apart,” she said.
AR SL906EML850RangehoodUndermountSirius ` Six-year
“The launch of our Bi-Power motors gives the customer the option of reducing noise by 35% while moderately reducing extraction.”
“Ourfunctionality.newoffboard undermount hoods include the new motors and Wi-Fi/app control, allowing customers to use their phone as a remote control and Alexa or Google as voice control, while the app will alert them when to clean the filters and let them change the warmth of the hood lighting.”
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ARISIT Rachael Williams National Sales & Marketing Manager – Specialist
MIELE Elisha Pritchard Leader of Category Marketing – MDA Consumers are spending more time cooking in the home and as a result, investing in their dream kitchen with all related product categories performing well, Elisha Pritchard said. “With more people seeking appliances that fit and blend seamlessly into their spaces, we’re proud to offer a number of integrated options which make it easy to complement any modern design vision.”
RRP: $3,999
` New dimmableadjustableLEDlighting ` Alexa
RRP: 830m3/h on the booster setting ` 899mm wide with an exclusive glass design Clean cover protection and easy cleaning Con@ctivity means the rangehood reacts automatically to cooktop settings
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On a final note, Williams said: “Sirius is investing in the future, listening to our customers and is always at the cutting edge of technology and design.” warranty green efficient motor and voicecompatibleGoogleforcontrol
On a final note, she said: “Sustainability is entrenched in our DNA, and we are passionate about communicating this message to our retail partners, so they can best recommend and educate on Miele appliance features and benefits.” 25 Years of inspiration.
DARangehoodMountedMiele$2,499Wall6498W `
Aside from the new motors, Sirius has embraced Wi-Fi capabilities and voice control with a range of models launching in 2022 that incorporate this
Consumers are more active and thorough with their online research of brands, technologies and designs, according to Arisit’s Rachael Williams.
“Smeg offers a selection of island, wall and integrated rangehood products with different aesthetic designs, colours and finishes such as glass and matte to suit all kitchen designs and complement Smeg’s Classic, Victoria and Portofino freestanding cookers,” she said.
On the training front, Smeg’s e-learning platform will continue to provide training on-the-go through gamified modules for retail staff. “It is an invaluable asset with a resource library of product and technical information, as well as sales promotions. However, more face-to-face training will also be delivered to retail partners.” AR
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Bosch has launched its new two-in-one induction cooktops with integrated ventilation and accentline GlassDraft integrated ventilation, fusing premium design with flexibility.
EcoSilence drive RRP: $3,999 58 Appliance Retailer August / September 2022 AR RANGEHOODS
AR Smeg Undermount Rangehood KDIAM90AX ` Four-speed twin motor ` Electronic button control ` Extreme air extraction with 1,555m3/h ` Dishwasher-safe stainless steel filters RRP: $2,540 Bosch
PerfectAir sensor for automatic control of settings and maximum extractor performance with minimal noise control for convenient control of glass draft module functions via the cooktop and energysaving
“Cooktops with integrated rangehoods offer the next generation in sleek design and performance. These two-in-one appliances are popular in Europe, and are picking up pace in Australia,” Franklin Percy said.
Smeg will soon launch Auto Vent 2.0, allowing seamless operation between induction cooktop and rangehood. Utilising Bluetooth technology, the rangehood will automatically adjust power in line with the cooktop operation.
DDW88MM66ModuleVentilation ` Decorative retractableilluminationLED-ofglass panel `
“The seamless integration of the GlassVisor rangehood delivers a minimalist design and a flush installation in an overhead cabinet without a bottom shelf. The T-shaped body of the hood serves as storage space and can hold up to 10kg on each side,” Percy said. When it comes to sales training, BSH is now delivering more sessions in person with retail partners for greater information sharing and retention. Downdraft
“The GlassDraft ventilation module opens new opportunities for kitchen planning, while providing advanced functionality resulting in the perfect ventilation solution for modern kitchens.”
“The undermount category is a focus for Smeg with the expansion of our high-performance Diamond series to include 60cm options in 2023.”
SMEG Tanya Mudge Divisional Product Manager – Cooking Alongside increased demand for larger capacity cooking appliances, consumers are seeking larger and more powerful rangehoods, according to Smeg’s Tanya Mudge.
The new Bosch Integrated GlassVisor with foldout glass visor offers increased space efficiency thanks to a compact design with extra storage.
BOSCH Franklin Percy Product Coordinator – Cooking Bosch has experienced an increase in rangehood sales as more people cook at home with factors such as quiet performance, high extraction rates and ease of cleaning becoming more important.
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ELECTROLUX Hass Mahdi
“Correspondingly, there has been increased awareness in how silent rangehoods powered by Isodrive motors are more effective in keeping air healthy at home,” Anthony Fletcher said.
“We were able to host live chat sessions and answer questions in real time, as well as ensure store personnel could provide valuable feedback on how to improve with post-training surveys.
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Product Line Director – Taste Integrated hoods remain the most popular choice with consumers looking for sleeker designs complemented by quiet operation, which has become even more important with Covid bringing people back into the kitchen, Electrolux’s Hass Mahdi said.
SCHWEIGEN Anthony Fletcher Co-Owner Schweigen has seen tremendous demand for silent rangehoods as living spaces are increasingly repurposed for work and study.
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In addition to concealed style rangehoods, remote motor rangehoods which make even less noise when cooking, have become more in demand.
“In addition to concealed style rangehoods, remote motor rangehoods which make even less noise when cooking, have become more in demand.”
” UM1390-9BSRangehoodUndermountSchweigen ` Stain-resistant matte black finish ` German made Isodrive motors ` Bonus lifetimeSteelFlexSchweigenductingwithwarranty ` Designed to fit deeper cabinets for increased air extraction coverage RRP: From $2,849 AEG Integrated Rangehood DGR9969HB ` Quiet offboard motor ` Powerful 775m3/h extraction rate ` Durable stainless steel baffle filter ` Wireless Hob2Hood function automatically adjusts settings based on what’s cooking RRP: $2,399 60 Appliance Retailer August / September 2022 AR RANGEHOODS
Schweigen continues to invest in remote training and tools to ensure staff and partners can make the selling experience easy and rewarding. “Our new in-house production studio is a big step towards making livestream training, demonstrations and webinars a critical delivery channel for self-service training content to come.”
“Our silent undermounts are designed to be unseen and unheard. They integrate seamlessly into existing cabinetry and modern kitchen designs to maintain clean lines. Our rangehoods now come with bonus specialty components like our high-performance safety ducting, Schweigen SteelFlex, plus a choice of high-quality dishwasher safe baffles or mesh filters with a lifetime Schweigenguarantee.”willcontinue to develop and introduce best-in-class specialty rangehood components, allowing customers to customise, pick and put together a silent rangehood that best suits their needs.
With stores closed and people in lockdown, many of the company’s training programs moved from face-to-face to virtual, which had the benefit of reaching more store personnel and enabled a more efficient delivery, but also allowed content to be updated quickly and easily, according to Mahdi.
“We have an exciting product roadmap through to 2025 that will continually push the boundaries of what domestic ventilation appliances can do including self-cleaning, air purification, multi-space and multi-function capabilities,” Fletcher said.
“Moving forward, we will maintain a mix of virtual and face-to-face training to allow people to touch and feel products.”
creators of excellence MADE IN AUSTRALIA 1300 360 563 www.qasair.com.ausales@qasair.com.au
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Four zone induction cooktop with bridge, boost, simmer and timer functions
“For those who like to learn in their own time, we provide quick and sharp online training modules via our Beko Learning Academy as well as livestreaming training events from our Beko Virtual Training Zone.”
“The consistent trend we see is strong demand for concealed and integrated rangehoods as consumers demand sleeker designs and quieter operation. Concealed models account for half of our rangehood offering that are available in various sizes and specifications,” Daniel Bertuccio said.
As for sales training, Eurolinx has a holistic approach, working closely with retail partners in developing custom training modules. “We are creating training content that our partners can digest in bite size modules to keep product knowledge top of mind and keep staff engaged.” We are creating training content that our partners can digest in bite size modules to keep product knowledge top of mind and keep staff engaged.
EUROLINX
ILVE has launched a new induction cooktop with a downdraft ventilation system which is selling well as it is designed for multiple installation applications making it extremely versatile, he said.
Earlier in the year, Beko held a national training roadshow to launch its latest cooking technology, AeroPerfect. “When it comes to training, there is never a one size fits all solution, so we have tailored our training strategy to address all retail staff training needs, but we’re always looking for new ways to deliver training for our partners.”
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BEKO Eddie Gaymer National Field Sales Manager Beko is bringing a new black canopy rangehood to market that is designed as a companion product to the new Beko black oven range. When it comes to new product launches, training is at the forefront of the company’s strategy. “We have a wide-ranging training approach with our retail partners in a variety of formats including short in-store face-to-face training sessions and longer hands-on cooking sessions called ‘Dinner with Friends’,” Eddie Gaymer said.
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Daniel Bertuccio Marketing Manager Eurolinx has reported increased interest and activity in the rangehood category, particularly replacement appliances purchased by consumers not undertaking a full-scale renovation.
” Beko 90cm T-Shape Rangehood BRH90CB ` LED Illumination ` Three power levels ` 615m3/h maximum air extraction ` Dishwasher safe baffle filters RRP: $999 62 Appliance Retailer August / September 2022 AR RANGEHOODS
Available in 213 custom RAL colours Ducting is designed to run behind and through standard height kitchen cabinets
RRP: $4,999
` High quality black glass open and close ducting flap protects the filtration system when not in use
Shriro staff are trained on product features and benefits, including the optimal application for each rangehood model to maximise the unit’s performance, which is presented to store staff during in-store demonstrations.
Integrated Insert Rangehood HPB9048-2 ` Five
“Our Omega 60cm slide-out rangehood offers ultimate simplicity with a low-profile, while our 90cm canopy rangehood delivers a stylish T-canopy design in a matte black finish with an LED light panel and concealed filters for a minimalist look.”
Fisher & Paykel has extensive training and sales development capabilities that will continue to expand over time. “Our approach largely depends on what we’re trying to achieve and if we’re launching new products or trying to reinforce a longer-term message.”
speeds ` 1910m³/h maximum
“We provide marketing collateral to assist store staff to help customers choose the correct hood based on design, size, application and price point.”
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He added: “When releasing new products, we ensure that each store receives customised training to help support sales, awareness and market education. We also have an experienced training team who are actively engaging with stores across the country. With the launch of our new Combination Steam oven, we’ll be hosting more live cooking demonstrations at our Fisher & Paykel Experience Centre in Alexandria.”
SHRIRO Will Tran Brand Manager – Appliances
Omega is releasing a new 90cm canopy rangehood offering a contemporary black glass design with powerful extraction of 1163m 3 /h airflow, patented cleaning-less filtration system and oil drip tray, as well as a 52cm undermount rangehood featuring a matte black finish with concealed slide switch controls and 683m 3 /h airflow.
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With a broad range of Omega products to suit the budget conscious or premium applications, consumers can depend on the brand for quality and ease of use, Tran said.
Senior Product Manager
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“We’ve seen an increase in the replacement sector as service technicians were unable to attend to service calls during lockdowns,” he said.
Jason Hodge
Fisher & Paykel has a range of external blower rangehoods specifically designed for maximum performance of air extraction while staying exceptionally quiet, which is what consumers are “Weseeking.canachieve this by allowing the motor of the rangehood to be installed on the outside of the home, meaning it can’t be heard but still enables top air flow ratings,” Jason Hodge said.
Fisher & Paykel fan airflow featuring fade in and fade out features control of LED-illuminated, soft-touch
With more consumers renovating during Covid, retractable rangehoods have been in demand, according to Shriro’s Will Tran.
buttons RRP: $4,099 Omega 90cm Canopy ORC916MBRangehood ` Contemporary black glass design ` Powerful extraction 1163m3/h airflow ` Patented cleaning-less filtration system and oil drip tray ` Backlit control panel with touch buttons RRP: $1,259 www.applianceretailer.com.au 63 RANGEHOODS AR
Qasair Rangecraft Rangehood Eyre German-made motors Made from type 304 brushed stainless steel Plasma technology with three phases of air purification Energy saving LED strip lighting with a nightlight on select models
Having low noise and a choice of shapes and stainless steel finishes has been an appealing aspect of our rangehoods,” John Keating said.
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De’Longhi 90cm Black Canopy Rangehood DESIGMA901BK ` Brushless DC motor ` Black designer styling with LED lighting ` Electronic push button controls and timer ` Powerful 820m3/h maximum air flow RRP: ELBA$999APPLIANCES
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RRP: $5,500
Helen Finlayson Category Manager Rangehood demand continues to be high with consumers doing research and feeling more comfortable to purchase online, according to Elba’s Helen Finlayson.
CEO Qasair rangehoods have been manufactured in Australia for 50 years and demand continues to “Increasinggrow. sales of rangehoods are in line with increasing sales of other kitchen appliances.
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“Where possible, we have upgraded our range to include more efficient and quieter motors with two models now supporting BLDC motors, reducing noise levels while providing more efficient operation and low maintenance. We are also implementing upgrades across our range to include LED lighting as standard.”
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John Keating
“We know what the consumer wants when it comes to low noise and high air movement, as well as correct ducting for the type of hotplate and the distance the air must be moved. It is important to get it right as once it is installed and cupboards are completed, if the hood does not do the job, the cost is significant to fix it.
Qasair Rangecraft rangehoods feature a Plasma Reactor to recirculate air and remove all odours in the kitchen, which Keating claims is an industryfirst in Australia.
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“We offer a design to accommodate all kitchen trends from sleek undermount models to contemporary canopy alternatives,” she said.
Last year, the company embarked on an in-store training program, but it was disrupted due to Covid. “We have updated our material to include new models and will step up our in-store training regime for the remainder of the year and into 2023.
“As we produce our rangehoods in Australia, we can make them to exacting specifications to suit width and height requirements, including for deeper benchtops of 750mm or 800mm.”
“The De’Longhi range not only offers a type, design and finish to suit a wide variety of consumers no matter personal preference or kitchen style, it is well-featured and well-priced to deliver a good value proposition.”
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“Our offboard program is going from strength to strength in terms of performance and comfort, and we’ve focused on having the best rangehood lighting in the market. Glem’s full LED panel models create a shadow proof cooking surface, and it is hard to go back to conventional rangehood lighting once you’ve experienced it. These simple yet highly practical design features are something home cooks genuinely appreciate.”
Glem
From day one we entered the market with two remote motor solutions taking the noise out of the kitchen and moving it to the roof, onto the wall or into the ceiling space,” Tristan Francis said.
“This has meant higher price points but there is always scope to be firm on price when there is genuine value,” Gilmore said.
The rangehood market is dominated by undermounts but over the past two years, Haus Group has seen a swing to bolder statement pieces with custom colours and feature islands becoming more common.
The introduction of EC (electronical commutated) technology into the onboard ultra motor gives the consumer more flexibility with installation with longer duct runs, a single 200mm duct that doesn’t have to be ridged, while consuming less electricity. While training is extremely important, Haus Group found the biggest success is to offer both the retailer and the consumer a better experience.
HAUS GROUP
“The three pillars of Whispair are premium extraction, quiet operation and innovative design.
Glem has committed to visiting stores in person as often as possible and providing one-on-one training. “Rangehoods are one of the most innovative segments in cooking and the new models we are launching are worth considering as they bring higher price points and margins. It is such a turnaround from when we used to give them away,” Gilmore said.
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Square Profile 90cm Rangehood CK90TBLED ` Shadow proof LED lighting panel ` Touch controls ` 800m3/h extraction ` Stainless steel construction RRP: $1,599 Paris 36 Island Canopy X7P04S5.OP/TRangehood ` Ideal for cooking surfaces 30cm to 60cm in width ` Finished in AISI304 1mm high grade stainless steel ` LED backlight touch controls ` Three speed settings plus boost mode RRP: $3,590 www.applianceretailer.com.au 65 RANGEHOODS AR
“Our retailers and partners are an extension of us and supporting them with stock, direct delivery to customer, customer support and after care, means the retailer only has to focus on selling.” AR
Tristan Francis National Sales Manager
GLEM GAS
“Curved or cylindrical hoods such as the Paris and Zurich have become an integral part of our range and adding custom colours to deliver ‘your hood, your colour, your way’ has created even more interest in this space.”
Glem Gas has upgraded its rangehood offering to incorporate more sophisticated features, particularly when it comes to noise reduction.
David Gilmore Managing Director
Brands must prepare early for CHRISTMAS RUSH OUTLOOK BY KYMBERLY MARTIN
Market data shows that consumers are doing their Christmas shopping earlier with a shift in sales to October/November from December. Possibly due to the many attractive offers during the Black Friday/ Cyber Monday weekend sales period, which is now one of the strongest sales events for retailers. Digital platforms such as Amazon and e-Bay are also re-shaping the way people search and buy products. Australia is the eleventh largest e-commerce market in the world, with revenue predicted to reach US$25.7 billion in 2020 and US$32.3 billion by 2024, a year-on-year increase of 15.5%.
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Healthy eating trends are gaining momentum in Australia, according to Euromonitor International, with demand for air fryers set to record the biggest growth. Demand for food preparation also gained a surge in demand in 2020 as a direct result of the pandemic with replacement purchases likely to be linked to an upgrade to premium models, further driving up the unit price. Euromonitor data also showed that consumers will continue to be attracted to the multifunctionality offered by some food preparation appliances, that minimise prepping time.
There has been an extra effort to ensure that the team is well trained and based locally in Australia.
“In stores we are working with our sales team to train retail store staff so they are well informed of product features and benefits. Online, we are also working with retail partners to ensure that they are equipped with the correct information and latest content. We have also invested in several advertising channels to increase brand awareness, including TV and digital advertising.” in major and small appliances. To address this, we will be launching our best-selling food processors in black. ”
“However,online.what’s different this year is that consumers can go into stores to touch and feel products or look at colour options in real life,” Wivina Chaneliere said. “They can then decide to purchase on the spot or order it online to have it delivered, which can be more convenient for larger items like appliances.
MAGIMIX Wivina Chaneliere Managing Director Magimix saw a significant increase in online shopping during Covid due to ease and convenience, and post-Covid, many now prefer to shop
Black has become more popular in major and small appliances. “To address this, we will be launching our best-selling food processors in black. Data has also shown that consumers are choosing to invest in premium, high quality products, and we are well stocked and prepared for the Christmas season.
“In the lead-up to Christmas, there is an increase in both in-store and online purchases, which makes it important to work with retail partners to ensure a smooth online shopping experience no matter the channel,” she said.
“Our consumers are very important to us, and we are proud of the positive feedback we continue to receive. If a consumer has a concern about their Magimix, we want them to come directly to us. This removes the burden from our retail partners, but also maintains our standard of service.
` Storage mode maintains temperature when finished and churns periodically for up to two hours
` Made in Italy with a three-year warranty RRP: $1,399 www.applianceretailer.com.au
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` Two, 2L stainless steel dishwasher safe bowls
` Built-in freezer unit, no pre-freezing of bowls required
` Three automatic programs - gelato, ice cream and granita, and one manual program
“It’s all about telling a story and keeping products top-of-mind. Consumers want to know how products will benefit them and improve their lives and it’s not always about the lowest price,” Chaneliere said. Magimix is launching new products this season, including the Blender Power range and Gelato Expert. Consumers now have three blender options with the powerful Blender Power 5XL, the efficient Blender Power 4 and the compact Blender Power 3. AR
Magimix Gelato Expert
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“For linen care, we are continuing to see an increased focus on hygiene, meaning products such as our IXEO range and garment steamers are in high demand, not only for garment care, but for home sanitisation,” senior product manager, Noel Hsu said. With Covid restrictions lifted, demonstration teams are back in stores supported by more prominent and clearer in-store communication materials along with dedicated training resources. Multiple online communities have been established to interact with consumers directly, pre-and-post-purchase.
SMEG Luca Duarte
Product Manager - Small Domestic Appliances
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Food preparation and coffee are expected to perform well for Smeg in the lead-up to Christmas, Luca Duarte said, with increased home cooking and entertaining during the holiday period. “Sales of premium small appliances are usually strong during this time as consumers upgrade to more durable appliances,” he said. “The coffee category also peaks around Christmas as consumers invest in a new machine to start the new year with an improved home barista experience.”
For Christmas shopping, consumers are looking for ingenuity and gifts that are inherently useful and benefit the recipient in terms of ease of use and timesaving, Sara said. “Appliances such as multicookers and multi-functional air fryers are in high demand for these reasons.”
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“We work closely with retail partners to provide support to maximise sales during the Christmas period,” Duarte said. AR
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Smeg$499.95Stand Mixer SMF03 ` 800W
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GROUPE SEB Julien Sara Product Manager – Small Appliances
Tefal is introducing the Easy Fry & Grill XXL pre-Christmas with a unique Flexcook function that allows for two different dishes to be cooked at the same time in an extra-large capacity.
` Intuitive single control knob for program, temperature and time selection Air fryer lid included to roast, grill, air fry and bake 10 cookingautomaticmodes and recipe options Replaces up to 10 different cooking appliances 7.6L capacity for cooking up to nine servings at once RRP: power with optimum torque operation 10-speed control Smooth start Front accessory port RRP: $799
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“Purchase behaviours shifted considerably during Covid, with many households making more homemade meals rather than dining out, and we are seeing this continuing,” Julien Sara said. “People are looking for cooking inspiration and DIY recipes, seeking appliances that help with delegation and involvement in the cooking process.”
‘How to’ user guides have been developed for set up, product care, maintenance and recipes. The ongoing virtual event series includes interactive sessions on all products, suitable for pre- and post-purchase for consumers as well as sales staff. Regarding aftersales service, the Smeg service team continues to work in tandem with the sales team to provide the highest level of support for consumers.
Smeg will continue to provide eye-catching, informative point-of-sale material for retail partners, as well as cooking and video content covering usage, maintenance and recipes for consumers at home. As an added measure to engage with consumers and provide product benefit and feature information, QR codes have been included with sales promotional material.
Give the gift of joyful cooking this Christmas For all things food preparation, look no further than Magimix. Made in France and backed by a 30-year motor warranty, Magimix’s range of food processors, juicers, choppers and blenders are truly a cut above the rest. www.magimix.com.au MOTOR GUARANTEE AVAILABLEYEARSPARTSJuly 2020
Sunbeam has support plans in place for consumers including social media content, recipe inspiration, gift guides and a national media investment.
In the coffee category, the company is continuing to offer its successful online coffee classes where Sunbeam machine owners can learn directly from award-winning roasters and baristas about how to get the most out of their machine.
“The company continues to invest in the category to ensure consumer demand remains, especially Magnifica Evo Fully Automatic Coffee Machine experiencecoffeeathome Intuitive controls Coloured recipe icons wand to manually texture micro foam Personalises coffee length, strength and brewing temperature softentwotechnologyHeatSoftfeaturesheatsettings–andmelt Mix and melt in one bowl 10 variable speeds LED light for better Guardwhiskbeater,bowl,Includesvisibility5.2Lmixingbeater,scraperdoughhook,andHeatSplash $499
` Steam
Coffee machines, kettles, toasters and accessories continue to experience high demand and with that, comes a higher focus working with retail partners to plan ahead and ensure adequate stock levels for the key gifting period.
NEWELL BRANDS
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“We continue to develop new, on-trend recipe content via videos, social content and downloadable PDF recipe books to ensure every consumer never runs out of ideas and is inspired to get more out of their Sunbeam appliance.”
RRP: Sunbeam$1,299 PlanetaryHeatSoftMixmasterMixer MXM7000WH ` New
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De’Longhi has always been driven to provide an exceptional experience with products. The new Sydney Coffee Lounge is stepping up masterclasses and one-one-one support, as well as educational information for consumers to expand their coffee journey. For those who aren’t local, there is a Coffee Lounge website, which also hosts masterclass content, a curated selection of specialty coffee beans and more. Consumers are also able to utilise the Live Demo service for troubleshooting or access the De’Longhi YouTube channel for a wide range of videos.
ECAM29031SB ` One-touch
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Senior Marketing Manager
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“We continue to take an omni-channel approach to servicing consumer needs, developing informative and entertaining digital content to educate the consumer about our product range from the comfort of their couch to best in class instore execution to make the experience effortless for the customer and shopper,” she said.
DE’LONGHI Jessica Hull Senior Category Manager
“De’Longhi has an integrated communications campaign that reaches consumers at each stage of their purchase journey,” Jessica Hull said. “From wide-reaching TVC to experiential in high traffic shopping areas, De’Longhi will be kept top-ofmind. With the return to in-store shopping, a special focus is being made to refresh and upgrade existing fixtures and store point-of-sale for delivering a premium shopping experience.”
De’Longhi
Elena Pintado
After two years of restrained Christmas celebrations, product categories set to flourish this season will be ones that enable home entertaining, family celebrations and generous gifting, Elena Pintado said.
Newell is adding QR codes to all new product packaging so when the consumer gets the product home, they have instant connection to inspiring recipe content and how-to videos for effortless product set-up and first use.
Geoff Hannaford Country Manager Today, e-commerce goes beyond just ‘adding to cart’, with digital platforms such as Amazon, eBay and omni-channel retailers reshaping the way people search, evaluate and eventually buy “Weproducts.havewitnessed a tremendous shift in consumer behaviour especially during the pandemic with people spending more time at home and demanding their homes be comfortable and connected,” Geoff Hannaford said
AR CHRISTMAS AR Morphy
“Challenges from the Covid-induced global shutdown and the Russian invasion of Ukraine has resulted in a slow, expensive supply chain but lessons learned from the past two years has allowed us to plan ahead by fortifying our supply channels for the primed customer expectations in the lead- up to Christmas,” Hannaford said. AR
` Compact design ` Non-stick
“This is not to say bricks and mortar will lose their lustre as people will continue to visit stores for myriad of reasons.”
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customers are still looking for home cooking and small domestic appliances that suit their preferred colour choices to make their lives easier,” Banks said. ensure we provide products that best fit consumers’ wants and needs, Glen Dimplex studies current and future trends when it comes to the most popular colours, patterns and textures. use this information to create product ranges that we believe our consumers will find stylish in their kitchens, but most importantly, are convenient to use.”
` 2.5L
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and clean effectively ` Accurate temperature control and continuous heating RRP: $179.95 Philips AirfryerPremiumXXL HD9861/99 Smart timeautomaticallytechnologySensingadjustsandtemperature ` Fat removal technology separates and captures excess fat ` Use hot air instead of oil to fry food ` Fries, bakes, grills, roasts and reheats ` Dishwasher safe removable parts RRP: $629
PHILIPS DOMESTIC APPLIANCES
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Philips has reported record sales of air fryers and with air quality a growing issue, air purifiers and dehumidifiers are positioned for further growth.
Morphy Richards offers a two-year warranty on the majority of its product range and having a welleducated customer care team that gives customers confidence in the reliability of these products. purchases and inventory are planned well in advance and account for much longer lead-times to help mitigate supply chain challenges where possible. endeavour to have a variety of home cooking and small domestic appliances and sufficient stock for our retailers to draw on for the upcoming Christmas period.” Richards Multifunction Cooking Pot with Soft Gold Trim deep pan to slow cook, stew fast heating coating cook
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He said e-commerce transactions as a share of total retail sales were already reaching up to 10% in Australia pre-Covid, but adoption increased to 15% in 2021. “In almost all APAC countries where Philips has a presence, there has been a higher online shopping penetration than the global average and it is growing rapidly.
Stock
Richard
www.applianceretailer.com.au 71
“There has also been a greater focus on health and a home-cooking renaissance over the last year, as categories such as blending, cocktail making, glassware, knives and cookware perform well as consumers either upgrade, plan to entertain, or prepare food at home.
SPECTRUM BRANDS
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He said home entertaining and food preparation categories were best performers last year and tend to be front-runners during the festive period.
“Spectrum Brands are innovating across multiple categories and launching products that provide great value to consumers with considered features at affordable price points.”
He said the company is working closely with its supply chain team and factories to bolster stocks of anticipated high-volume categories, making sure it hits the trending product for each.
AR Vitamix BlendingAscentCup& Bowl Starter Kit ` Blending bowl for smaller servings of salad dressings or dips ` Blend quantitiessmallerwith a blending cup for drinking straight out of the cup ` Self-detect blendautomaticallytechnologyadjustssettings ` Made for Ascent series blenders ` 10-year warranty RRP: $249.95
Dean Hammerton Brand & Communications Manager – Home Appliances Spectrum Brands has seen a slowdown for food prep and breakfast categories however, cooking is relatively stable at the moment, according to Dean Hammerton. “But the largest shift has been in fabric care, especially with our new garment steamer, as consumers return to work and travel again.”
FACKELMANN HOUSEWARES
Greg Pracy Chief Sales Officer
During this period of self-isolation, supply issues and economic uncertainty has changed the way consumers behave, and in some cases, for years to come. “These rapid shifts have important implications for retailers and brands so it’s crucial that they are responsive and cater to consumer’s needs,” Greg Pracy said.
“Last Christmas many Australians used additional disposable income to invest in their kitchen and appliances and this Christmas we believe consumers will still be looking for quality products, like Vitamix, that they will own for years to come and can serve multiple purposes.”
“With people embracing being able to visit physical stores again, we are supporting retailers with in-store demonstrations. We know whole foods matter to the Vitamix customer and the opportunity to showcase the total blending experience is a great way to see how the product performs while supporting our retail partners.”
With the challenges in obtaining inventory at the start of the pandemic, measures were put in place to ensure additional stock was on hand to manage any shipping or production delays.
Russell Hobbs
“We are focused on creating a compelling story for the consumer through digital content to help inform them about our products, in addition to ensuring that review content is available. There is also a focus on communicating our plethora of awards on shelf,” he said. This includes the 2022 Canstar Blue awards for kettles and irons, Finder Award for kettles and European Design Award for Attentiv.
Express Air Fry Easy Clean Toaster Oven ` New steam clean technology for quick and easy cleaning ` Variable temperature up to 230°C ` Ultra-tough interior non-stick coating ` Stylish design with digital interface and easy to use control buttons ` Eight cooking functions RRP: $299.95 72 Appliance Retailer August / September 2022 AR CHRISTMAS
Lockdowns have had a profound impact on how people live, and their purchasing decisions from where they shop to what and why they buy.
UPRIGHT TECHNOLOGIES
“During the pandemic, many consumers realised the value of wellness and selfcare with products that promote self-improvement growing in prominence,” Todd Lynton said. “Personal wellbeing products are not new, however consumers who possibly didn’t consider this category before, are now placing a high value on it.
“The rising demand for wellness and selfcare based products reflects changing consumer attitudes towards their health. While this has increased during the pandemic, Upright Technologies encourages retail partners to be conscious that this is not a fad and instead an ongoing new shift that will lead to a rise in demand for products of this nature in the lead-up to LyntonChristmas.”saiditwas important for retailers to be aware of this shift and prepared for consumers to be looking for products that can aid them in their wellness journeys.
Upright Technologies maintains a buffer of stock based on customer forecasts and takes into account promotional and seasonal factors, to enable quick supply for its customers. “We also work with our manufacturing team to keep on top of any potential supply chain issues.”
“Our cinema advertising campaign which runs until January is designed to strengthen our brand awareness and drive consumers into stores, so that they can view the versatility and different options available in our product line-up,” Sharvell said.
To support its significant promotional investment, Bamix has been focused on getting inventory forecasting right based on previous year’s sales, current online sales growth and expected overall growth from this activity.
CHRISTMAS AR
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More consumers are engaging with the Bamix brand online whether through the website or social media channels.
AR UPRIGHT GO S ` One movementsmart sensor ` 2.5 days of battery life ` Seven days offline training ` Five adhesivehypoallergenicpads ` Travel case with charging cable RRP: $79.95 www.applianceretailer.com.au 73
“We’ve had a strong response from consumers aged between 25 and 45 in terms of information search and sale conversion. In addition, consumers aged 18 to 24 and 45+ have provided significantly more traffic than pre-pandemic levels,” Darren Sharvell said. Bamix has experienced significant growth, especially with its speciality models that are packaged with various attachments and accessories.
Todd Lynton Vice President Due to supply chain issues, consumers are purchasing earlier than usual which has led to a decrease in supply and an increase in demand that is expected to continue through the new year.
All Bamix blenders are made in Switzerland, come with a lifetime motor warranty, and are one of the only immersion blenders that is repairable.
“This has been driven by consumers exploring their food preparation skills and the versatility of attachments and accessories supplied.”
RRP: $349
“Creative technology is a relatively new category, that is growing and evolving as more Australians have picked up a creative hobby, and we are seeing this interest continue.”
Panasonic is in constant communication with retailers and the factory to manage the supply chain in line with market demand. “We always ensure that our products are available where the consumer expects to purchase.”
Quick dry for faster drying and reducing tangles
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Director Consumer Electronics Panasonic is another company confident about the sales outlook for Christmas. “As we all know and are currently experiencing, the market situation is ever-changing and we will continue to monitor consumer confidence as well as other external factors, to understand which products will be in most demand in the fluctuating market,” Richard Tassone said.
` High-tech hair hydration with unique nanoe and double mineral technology
Adaptive Tool System that bladecontrolsdirection
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“The market is still showing positive signs with a shift in the category mix for home appliances and LUMIX cameras as travel opens up. We also expect demand for personal care product to continue increasing with people on the move for work and socialising again,” he said.
AR Cricut Maker 3 ` Versatile smart cutting machine, cutting over 300 materials
` Two times faster and 10 times stronger than its predecessors ` Can cut up to 3.6 metres in one go with smart materials
With creative technology like Cricut, in-person demonstrations are important as is online learning. The company has a fleet of Cricut Crew demonstrators Australia-wide, who support retail partners and customers with in-store demonstrations. There is also a website with a range of online tutorials and live demonstrations.
` Available from Harvey Norman
“Creative technology is a rapidly growing category, and a gamechanger when it comes to personalisation. It’s not just for those who are ‘crafty,’ but is easy and intuitive enough for just about anyone to use, with its Cricut design space app,” Nadstazik said. “Communicating these messages will be the key to success this season.”
RRP: $699
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` Temperature sensor prevents heat damage and scalp dryness
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“The message is consistent to that expressed over the past two years – let’s be open with communication, work together on planning our business and be responsive to the changing market environment,” he said.
Panasonic Moisture Infusing Hair EH-NA98Dryer
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Across all product ranges, there is an increasing investment in content and campaigns that deliver value and a positive experience post-purchase, across the Ideas Kitchen website, Panasonic Beauty Instagram or the exclusive LUMIX Pro Services offering.
Scalp and skin modes deliver moisture ions to the scalp ` Foldable handle for compact storage
HOMEDICS Yashinta Hynes Group Marketing & Ecommerce Manager
` Maximum temperature:heat50°C
“We have a 360-degree marketing strategy for retail. From offline to online, we are reaching our target audience to ensure we are positioned to always be number one in massage. We have worked collaboratively with our retailers to showcase a consistent identity, cohesive messaging, vibrancy and distinctiveness. Some key touch points of this include an updated logo, fresh branding and packaging.”
HTC VIVE
VIVE Pro 2 Virtual Reality Headset
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` Humiditech draws moisture from the air for moist heat without water.
` 5K
“Customers have started their Christmas shopping earlier in the last few years compared to pre-Covid times, and we expect to see similar shopping behaviours this season with budgeting and planning purchases in advance,” Thomas Dexmier “Consumerssaid.are purchasing gifts earlier than usual due to concerns that stock will run out and deliveries will not arrive in time. They are beginning their Christmas shopping during the Black Friday and Cyber Monday weekend, as this has become one of the strongest sales periods in the Australian retail calendar.”
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Thomas Dexmier Country Manager
“After-sales service is key to capture customer loyalty and sets our brand apart from the competition post-purchase.
Adjustable interpupillary distance (IPD) minimises eye fatigue resolution display and 120-degree horizontal field of view refresh rate and fast-switching panel with real RGB subpixels Hi-Res certified headphones Precision room-scale tracking $2,199
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“At the end of the day, people expect to shop for products that will add value to their life, by reducing an injury, mediating or trying a new quick-styling hair tool. Our end goal is to produce products that help the customer in whichever environment they are in.”
As for ongoing supply chain issues, he said planning ahead will be the key to success, and the company will continue to work with retail partners to bring their Christmas inventory in early this year, phasing it in smoothly to decrease stress points across collective networks.
` Extra-large size for more coverage with 12-foot cord ` Machine-washable pad ` LCD controller with six heat settings and twohour automatic shutoff RRP: $109.95
HTC VIVE has already locked in their second half forecast for the year and will be front loading as much as possible during the September to October period so plenty of stock is available.
Inventory management is always fine-tuned and allows for ebbs and flows in environmental trends, so working closely with retailers is a strong point.
` 120Hz
Consumers are more conscious of their purchasing decisions as economic changes such as Covid, increased interest rates and new family dynamics influence a move away from auto-pilot shopping, according to Yashinta Hynes. “The focus is on how they choose to shop and what they want and it’s our job to help customers improve their work-life balance by adapting to these changing routines,” she said.
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RRP:
WeightedHoMedics Gel Heating Pad with InstaHeat G41DK-AUHP-
www.applianceretailer.com.au 75 CHRISTMAS AR
“Gaming technologies such as virtual reality headsets are already in high demand and becoming increasingly inclusive, catering to various lifestyles and interests. Virtual experiences now extend beyond gaming to include opportunities for learning, meditation, exercise and play,” Dexmier said.
“However, consumers are becoming more conscious of their spending. Even with this in mind, we believe that our extensive range of popular connected devices should give our retail partners even greater confidence in providing shelf space to technology that resonates and will be well received in 2022 Christmas gifting.” She said in this increasingly competitive market, the team aims to be as nimble as possible, whether meeting consumers online, via socials or in stores. “Consumers are always at the foundation of any product that we create, and we change our marketing approach based on their needs and demands.
` 38 hours of battery life, up to eight hours of playtime for earbuds, 30 hours in charging case
Another key trend is a move away from technology.
AR Play WirelessTrue Earbuds
Soundform
` Three touch-control EQ presets personalisedforsound ` 6mm dynamic drivers for clear sound quality ` Fast USB-C charging fully charges case and buds in 1.5 hours $69.95
“It’s been two to three years in waiting to get people back in store, and we’re ready for the rush. Our recommendation to retailers is to get orders in early and be prepared for a big albeit costconscious gifting period.”
As consumer interest in online research and shopping extends past Covid lockdowns, Belkin will work with its retail partners to ensure its online shopping experience reflects an in-store experience when it comes to product information and education, stock and speed to fulfil. This strategy is going to be especially relevant this Christmas when people will be looking to avoid queues if they can, and receive their gifts quickly, Jamie Laing-Reece said.
“As summer kicks off, Australians will be keen to get out and about for a different Christmas and holiday period than they experienced in recent years. Products consumers are most drawn to are those that allow them to stay free but connected, such as a portable power range, giftable charging solutions or our new portable audio range.
“To offer the same kind of experience online and in-store, our aim is to offer enhanced product information and video content online, providing an interactive and comprehensive experience to the consumer as if they were in a physical retailer,” she said.
BELKIN Jamie Laing-Reece Head of Product Management
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LASER Chris Lau Managing Director Laser has seen a significant shift in consumers prioritising affordability and value for money. Not only due to Covid, but other recent economic events such as changes in exchange rates, the share market and interest rates have played into this, according to Chris Lau. “People are looking for more value and retailers are coming to us with demand for high quality but value-driven products in the lead-up to Christmas.”
He said from a stock perspective, the company is well positioned to keep up with demand.
Laser is committed to working with its retail partners to improve the in-store experience with extensive point-of-sale, more reps in store for training and QR codes on packaging.
RRP:
“We have strong relationships with our factories, order well in advance of key selling periods, and hedge exchange rates well in advance.”
Dual audionoisetechnologyBeamformingreducesandprovidesclarity
` Rechargeable 4400mAh battery with over six hours battery life ` Convenient carry handle RRP: $199
“Over the last two years, there was demand for products that helped consumers be more productive at home. Now we are out and about again, it is the look, feel and finish of products with colours and style returning to the forefront.”
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He said where customers would have otherwise chosen a big brand, they are now recognising that prices can be a bit excessive so are looking for more affordable options, particularly in gaming, portable audio and portable power.
Convenience makes a splash in the kitchen
Important factors in the purchase decision include household demographics, available kitchen space, how often the customer entertains and likes to cook to ensure the appliances have the best outcome.
“It’s also important to consider the functionality of the sink or tap. For some, they want the ability to dispense hot, chilled and sparkling water, while others may want to separate clean and dirty dishes, which means a double bowled basin is ideal.”
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There has been a drastic shift in the way we use our kitchens as a result of Covid, with sinks and taps one of the most hardworking products in the space for everyday living, according to Winning Group chief commercial officer, Todd Gibbons.
“Purchase habits have evolved as individuals seek appliances that make life easier. We are seeing increased interest in all-in-one and pull-out taps as they offer convenience and multipurpose functionality,” he told Appliance Retailer “We are also seeing more demand for workstations, such as The Galley workstation and taps, which allows people to prepare, entertain and clean up in one system.”
With the recent EuroCucina exhibition in Milan, Winning Group was able to see new designs and potential trends on the way. “Matching coloured taps, sinks and waste units offering an integrated finish is a trend to watch for, as is D shaped sinks, a full sink and a half“Anothersink. trend is the sink becoming a central place where people can chop, strain, and mix to prepare meals and efficiently transition to cooking. By using various serving boards, you can then quickly and conveniently transform the preparation and cook station into a serving station,” Gibbons said.
BY EMILY BENCIC
From a sink perspective, granite sinks are becoming a preferred choice, as well as farmhouse and butler style sinks. “People tend to gravitate towards top mount sinks as they are more durable and designed to withstand the pressure from heavy pots, pans and objects on their surface, while being easy to clean and easy to install. Double bowled sinks have been popular as they provide added convenience for households,” Gibbons said.
BLANCO Vintera or undermount installation width 90cm
XL-9 Sink ` Extra-large bowl ` Flush-mount
cabinet ` Ideal for modern kitchens with Silgranit aesthetic RRP: $2,599 78 Appliance Retailer August / September 2022 AR SINKS & TAPS
BLANCO Gerard Gill General Manager
On a closing note, Gill said: “Blanco is a 97-year-old brand operating since 1925 and has huge brand equity in the Australian market. We will continue to supply our retail partners with new and innovative kitchen products allowing retailers to capitalise on the renovation market with a premium brand.”
AR “ Importantly our sinks and taps are colour matched which is almost impossible to achieve with two different brands.
“Rising house prices have given consumers additional confidence in renovating their homes with the kitchen being the prime focus,” he said.
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The main challenge facing the category is global logistics and supply issues but with forward ordering and consistent supply, Blanco has had few stock issues. “We continue to capitalise on demand for coloured sinks and taps with our Silgranit range and focus on the Blanco unit which is designed to offer a sink, a tap and waste management system.”
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There has been a significant uplift in consumer spending on kitchen sinks and tapware as travel and entertainment plans are put on hold, according to Blanco’s Gerard Gill.
` Apron front fits the
Consumers are focusing on premium brands, reflected in the popularity of Blanco’s Silgranit sink and tap range available in black, anthracite, rock grey and while colour options. “Importantly our sinks and taps are colour matched which is almost impossible to achieve with two different brands,” Gill said.
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ZIP WATER
“While a Zip HydroTap is part of the tap category, it is more of a premium appliance and therefore suits both the renovation and retrofit consumer. We are now one of the first products considered in a fullscale kitchen renovation, but can also be installed into an existing kitchen,” Cliff Thompson said.
Convenience continues to play a large part in the decision-making process and Zip taps provide boiling and sparkling water in an instant. “There are many other benefits from a health perspective as our taps deliver pure filtered water and encourage people to drink more water, as well as environmental benefits because it means people no longer need to purchase single use plastic bottles.”
Thompson added: “Zip is a purpose-driven business focused on making a real difference to health and wellness by providing clean, safe, great tasting water, while helping the planet by reducing single use plastic bottles. Water is a growing category, growing faster than the general appliance market and I would encourage retailers to get onboard and discover why Zip is water at its best.”
Zip is facing a range of challenges like the rest of the industry, including attracting and retaining staff, supply chain issues and broader economic headwinds. “It is no different to what we went through during the GFC and in uncertain times, customers tend to stick with brands they know and trust. Zip is a 75-year-old Australian made “ Not every home has a filtered drinking water appliance so there is huge opportunity for increased penetration. ” www.applianceretailer.com.au
When many companies pulled back on marketing and advertising spend, Zip heavily invested in above-the-line and below-the-line advertising to create demand for retailers by driving engaged consumers into stores. “At the start of Covid, we developed and released the Touch Free Wave HydroTap for office spaces within six months, which has proven to be huge success.”
Cliff Thompson Residential Director Zip has experienced a dramatic increase in demand for premium appliances as a result of the uptick in kitchen renovations, both in volume and value, as consumers upgrade their living spaces.
Zip HydroTap Classic Plus ` Best in class 0.2-micron filtration ` Seven tap styles and colours to choose from ` Low consumptionenergy and running costs ` 80% of people who own a HydroTap drink more water RRP: $6,495 company so I am confident we will remain a preferred brand choice. Further, not every home has a filtered drinking water appliance so there is huge opportunity for increased penetration.”
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FRANKE Jorge Maciel Regional Sales Manager Franke has experienced changes to the customer buying journey with a shift to online platforms for researching and purchasing sinks and taps.
Franke continues to develop and invest in new technologies and trends to ensure its retail partners can provide customers with the latest products. “Our investment in stock through our global manufacturing facilities has supported our retail partners. This commitment will not change as we embark on another year of new products being introduced to the Australian market.”
“The pandemic created a need for information to be available electronically from technical information to videos. Franke provides fully interactive catalogues, and our retailers offer as much information as possible through their own websites and other communication channels,” Jorge Maciel said.
Franke’s marketing strategy has evolved to incorporate a strong digital presence including online catalogues, social media content and online training events for customers.
“Our training videos have allowed us to continue to communicate with our customers on product updates. We have also made a further investment to in-store displays and screens to enhance the customer experience. Adding QR codes to POS links the customer to our full product portfolio and supporting technical information.”
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AR Franke Mythos Series Stainless Steel Sink ` Hidden design overflow ` 6mm edge provides a minimalistic flush mount and top mount installation ` Stainless steel round cover plate conceals the waste plug ` 25mm corner radius providing a square design RRP: From $1,309 “ Franke’s marketing strategy has evolved to incorporate a strong digital presence including online catalogues, social media content and online training events.
The kitchen continues to be the heart of the home as a place for cooking and social gathering, which means design and functionality are of utmost “Frankeimportance.isaninnovator, leading the way by introducing bold, yet trendsetting products, such as our Mythos sinks with a 6mm edge and All-In accessories to not only provide a kitchen sink, but a full food preparation centre.”
With cost of living continuing to increase, Franke expects this to impact decision making when it comes to renovations or new builds. “We believe the greatest opportunity is to support our customers with relevant and easily accessible information,” Maciel said.
RRP: From $2,199
RRP: $4,999
RRP: $9,990
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Miele dryers gentle on clothes, tough on wasting energy Enjoy fast, efficient and ecological drying with the latest range of Miele T1 tumble dryers. The hero of the collection, TWV 780 WP promises quiet operation thanks to the new SilenceDrum, whereby insulating strips attached to the drum noticeably reduce the noise caused by buttons and zips. Say goodbye to ironing with the SteamFinish functionality that uses a fine mist of water from the condensate container and the warm drying air to easily remove creases from dry garments. To freshen up damp garments with the perfumed FragranceDos –PowerFresh is the convenient solution. With Australia’s largest range of 10-star efficiency tumble dryers, Miele has a tumble dryer to suit sustainable lifestyles.
Schweigen cooks up a storm Silent undermount rangehoods from Schweigen are now available in stain-resistant matte black with free Schweigen SteelFlex. Designed in Europe for discreet mounting into deeper overhead cabinetry, the rangehoods are powered by German-made Isodrive motors that deliver energy savings and are mounted outside of homes for quiet operation indoors. Convenient features include soft touch controls, variable speeds, digital display, auto shut-off timer and LED lighting. The filters are easy to remove and dishwasher safe. Now with free Schweigen SteelFlex high performance safety ducting for value, safety and performance with a lifetime guarantee. The motors come with a 10-year warranty and the canopies carry a three-year warranty with a lifetime warranty on the filters and LED globes.
Smeg’s new 90cm area induction cooktop provides freedom and flexibility without compromising cooking performance or safety. Available in two colours – black and silver – to complement Smeg’s Dolce Stil Novo and Linea collections respectively –the cooktops add a contemporary, refined aesthetic to any kitchen. Operation is simple with an intuitive high resolution TFT 7-inch touchscreen display, indicating position, size and shape of up to six pots and pans without size or placement limitation. As well as auto boil, bridge, rapid heating, keep warm and pause, the large format display also includes independent timers for ease of use and auto pot detection for fuss free operation. The durable glass surface is shiny and smooth for easy movement and cleaning. For safety, the cooktop features automatic cut-off, a residual heat indicator and a control lock, while the flexible Eco Logic Advance system enables a minimum power draw of 2.4kW.
Smeg offers freedom and flexibility
Panasonic protects families with clean healthy air Panasonic’s Air Purifier with Nanoe-X technology actively cleans the air in the room. Endorsed by the National Asthma Foundation, the Nanoe-x technology inhibits up to 99% of bacteria, viruses, mould and allergens in the air and on surfaces making it ideal for people with sensitivity to allergens and asthma. Covering a large area of 95m2, the dual action Air Purifier has a HEPA composite and deodorising filter, as well as a de-formaldehyde function. The PM2.5 and odour indicator show air quality in real time so households can breathe clean healthy air with a Panasonic Air Purifier.
ECOVACS ROBOTICS has expanded its premium DEEBOT X1 Family with the launch of the DEEBOT X1 Plus. The DEEBOT X1 Plus continues with the breakthrough innovations seen across the DEEBOT X1 Family, a range that has set a new benchmark for home service robotics. It features ECOVACS’ strongest suction power at 5,000Pa, the latest AIVI 3D and TrueMapping 2.0 technologies, the industry's first natural language interactive YIKO AI Voice Assistant, the OZMO Pro 3.0 Oscillating Mopping System and its own built-in air freshener. An Auto-Empty Station ensures both a hands-free and hygienic cleaning experience, automatically emptying the dustbin after vacuuming while keeping dust and allergens contained. The DEEBOT X1 Plus sees European craftsmanship from the renowned Jacob Jensen Design House shine through, including the use of premium materials such as metal decorative plates as part of its classic silver and black palette.
RRP: $1,899 Make more in less time with Cricut Autopress Designed for those with a creative side hustle or small business, Cricut Autopress is a professional heat press made for home use. Merging commercial power with a home-friendly design, Cricut Autopress harnesses state-of-the-art automated features to help make more in less time. Zero Effort operation means the machine can be closed with two fingers and the handle’s motor does the rest. Dial in precise time and temperature settings on the control pod to ensure consistent results. Reaching up to 205°C, the ceramic-coated heat plate automatically adjusts to materials up to 5cm thick with no pressure adjustments required. The machine auto-releases when the press is complete. Safety-conscious features are inbuilt for peace of mind, like auto-off and certified temperature-rated plastics.
RRP: $1,699
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RRP: $989
Home cleaning never looked so good with ECOVACS
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COMPANY PAGE # Arisit 17, 18, 20, 37, 48, 55, 56, 57, 59 Asko 30 Beko 30, 38, 49, 62 Belkin 76 Bertazzoni 21, 22, 23, 42, 54 Bing Lee 6, 12, 13 Blanco 8, 78 Bora 25 BSH.................................................................................................. 27, 36, 48, 58 Condari 64 Cricut 74, 82 De’Longhi 70 DKSH 73 digiDirect 8 ECOVACS 82 Elba 41, 46, 53, 64 Electrolux 28, 31, 32, 33, 35, 49, 61 Eurolinx 29, 39, 46, 50, 51, 62 Euromonitor 32, 44, 66 Fackelmann Housewares 72 Fisher & Paykel 40, 54, 63 Franke 80 Fujifilm 10 Glem Gas 41, 52, 65 Glen Dimplex 71 Groupe SEB 68 Harris Scarfe 9 Haus Group 65 Hisense IFC HoMedics 75 HTC Vive 76 Jura 9 Laser 73 Magimix 67, 69 Miele 11, 61, 81 Mitsubishi Electric 7 Mitsubishi Heavy Industries 10 Narta..................................................................................................................... 6 Newell Brands 70 Panasonic 74, 82 Philips 71 Qasair 61 Schweigen 60, 81 Shriro 39, 52, 63 Smeg 7, 23, 24, 25, 34, 43, 44, 45, 47, 58, 68, 81 Spartan 42 Spectrum Brands 72 Status Plus 56 UNOX 19, 26 Upright Technologies 75 Vestel..................................................................................................................23 Winning Group 77 Zip Water 79 www.applianceretailer.com.au 83 COMPANY INDEX AR READERSHIP GROUPS DISCLAIMER This publication is published by The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.
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