‘Purple Cow’ – something unbelievable, phenomenal, counterintuitive and exciting. Purple Cow is a best-selling book that explains why a ‘Purple Cow’ must be part of everything a marketer does because being remarkable (or invisible) is a choice.
Author of Purple Cow, and many other international best-selling books, entrepreneur and marketing expert, Seth Godin, recently presented at a marketing conference in Sydney.
While Purple Cow was released back in 2005, it’s just as relevant – if not more so – to marketers today as brands face increasing competition and fight for customer attention.
While brands are always looking for ways to attract as many eyeballs as possible, Godin believes the goal should be to attract “the smallest, yet most viable” audience because there’s no brand that’s built for everyone.
It’s critical to provide customers with a sense of meaning and possibility so brands must consider their story and what they’re selling beyond product.
His overarching message: “Trust is worth more than attention and it’s no longer a race to the bottom. It’s about creating practical empathy by knowing and understanding what customers need.
When you choose your customers, you choose your future.”
Another keynote session at the marketing conference was delivered by behaviourial expert, Bri Williams who discussed the three barriers to the human decision-making process – people are lazy, people are confused, and people are scared.
Laziness drives people to take the easy option and follow others, which increases the importance of salience and personalisation in marketing.
Confusion tends to come from the paradox of choice, so marketers need to make it simple. People want to take action but sometimes they just don’t know how.
Fear comes from a range of factors from instability and insecurity to FOMO (fear of missing out), which is why marketers must provide assurances to build trust, for example, sharing tracking updates throughout the entire shipping journey.
In the last edition, I wrote about AI and while it presents limitless opportunities, brands still need to put in the hard work to build trust and long-term loyalty.
Editor Emily Bencic
The Intermedia Group takes its corporate and social responsibilities seriously and is committed to reducing its impact on the environment. We continuously strive to improve our environmental performance and to initiate additional CSR based projects and activities. As part of our company policy we ensure that the products and services used in the manufacture of this magazine are sourced from environmentally responsible suppliers.
This magazine has been printed on paper produced from sustainably sourced wood and pulp fibre and is accredited under PEFC chain of custody. PEFC certified wood and paper products come from environmentally appropriate, socially beneficial and economically viable management of forests.
James Wells Emily Bencic
Ben Curtis
MEET THE APPLIANCE RETAILER TEAM
Kymberly Martin
Alyssa Coundouris
SMEG LINEA NOW AVAILABLE IN NEPTUNE GREY
Smeg’s iconic Linea aesthetic, showcasing Italian excellence in design, innovation and culinary art, and inspired by the first element in design – the “line” – gets a makeover in a new neutral colour, Neptune Grey. Adding contemporary flair, this sophisticated neutral shade with a refined matte finish balances the simplicity of Linea. The aesthetic harmony between the various appliances, including ovens, cooktops, wine cellars, built-in coffee machines and more, enables the choice of customised solutions that best suit both functional and design needs. In addition to its evolution in elegance, this new shade of grey, combines with Galileo multi-cooking technology in its ovens to redefine the culinary experience. Galileo multi-cooking technology in the Omnichef oven combines three cooking techniques – traditional, steam and microwave cooking – to create restaurant-quality dishes.
IN THIS ISSUE
EDITOR’S NOTE
03
Building trust > creating attention
The power of meaningful marketing in an increasingly competitive environment.
NEWS
06
Shriro appoints Worldwide Appliances as distributor for seasonal products
Now responsible for Everdure and Everdure by Heston Blumenthal BBQs and pizza ovens, Robinhood rangehoods and ironing centres, Omega Altise cooling and heating products.
10 Hart & Co. launches Miele in Osborne Park showroom
Hosts an exclusive event for Perth’s leading designers, architects and boutique developers to preview the latest Miele appliances.
14 Fulgor Milano reflects on 75-year history as the brand launches in Australia
President and CEO, Gianni Meneghetti discusses the history of Fulgor Milano, its expansion into the Australian market and aspirations for the future.
16 Harvey Norman
New Zealand opens new and improved Blenheim store
Offering an enhanced product offering, customer service and local community engagement to maximise growth potential.
FEATURES
19 Built-In Cooking
Customers seek value more than ever – but not just on price. Value from feature sets, product warranties, after-sales service and making time in the kitchen more convenient and less stressful.
35 Freestanding Cooking
45 Rangehoods
While consumers are better informed and expect more from rangehood performance, there is still an education job to be done in explaining the benefits of a quality rangehood.
58
Sinks & Taps
Stainless steel remains a popular finish, but there’s growing interest in more bold colours including gold, copper and black.
64 Christmas
Consumers are spending more cautiously and strategically, but this will bode well for multi-functional benchtop appliances and personal care products this Christmas.
WHAT’S HOT
73
Pick of the crop
Smeg Sapphire dishwashers, BLANCO mixer tap, TCL 115-inch QD-Mini LED TV, and more.
Shriro appoints Worldwide Appliances as distributor for seasonal products
Shriro has exited from direct sales and in-house distribution of its seasonal products, appointing Worldwide Appliances, in association with Eurolinx, as an Australian distributor.
Shriro’s seasonal portfolio includes Everdure and Everdure by Heston Blumenthal BBQs and pizza ovens, Robinhood rangehoods and ironing centres, as well as Omega Altise cooling and heating products.
“Without the contributions towards expenses from the exited Australian appliances business, Shriro has had to right size the costs of its seasonal products,” the company said.
To do this, Shriro has developed a new strategy focusing on global sales, new product development and intellectual property, marketing to end consumers in each market and opportunities through distribution partners.
“Worldwide Appliances and Eurolinx specialise in importing quality kitchen,
laundry and outdoor appliances for the domestic market of Australia with brands that have a rich heritage aimed at the high-end consumer market.”
Worldwide Appliances said the new distribution agreement is a testament to the company’s commitment to offering a diverse and renowned suite of brands. These new additions will complement the line-up of brands including Artusi, Fhiaba, Fulgor and Fulgor Milano.
The partnership with Shriro underscores a collaboration between the two companies and aligns with Worldwide Appliances’ strategic expansion goals beyond 2024.
“We are thrilled to be appointed
JB HI-FI GROUP TO LAUNCH ONLINE MARKETPLACE
JB Hi-Fi Group has confirmed the launch of an online marketplace in Q1 FY25, providing customers with even more reasons to shop with JB Hi-Fi and The Good Guys.
Customers will soon find an even broader range of the latest technology and consumer electronics, entertainment and small appliances delivered with the service both JB Hi-Fi and The Good Guys are renowned for.
JB Hi-Fi Group CEO, Terry Smart said, “The move is a natural progression and builds on our current online and in-store offerings. We know customers are becoming increasingly savvy and spending more time online, and we want to make it easier for them to find it at JB Hi-Fi and The Good Guys. Our marketplace will give customers access to even more great products at great prices and with great delivery options.
“Our marketplace will be carefully curated to offer even more depth and breadth to the categories we are known for. We are excited to extend the opportunity to many of our current supplier partners and to work with new supplier partners that align with our business.”
as the Australian distributor for such prestigious, well-known brands. This expansion marks a significant step forward for us and reaffirms our commitment to providing our partners with a diverse range of high-quality products,” Worldwide Appliances and Eurolinx CEO, Michael Doyle said.
“I am enormously excited for the Worldwide Appliances and Eurolinx team to have the opportunity to work with these brands. The product generation plans developed by Shriro CEO, Tim Hargreaves and his team are outstanding, and we look forward to building on the fantastic work Shriro has done with these established brands.”
Leading Edge Group appoints Kieran Gallagher as GM of category
Leading Edge Group has welcomed Kieran Gallagher as general manager of category to lead the group’s category teams. His appointment follows the departure of general manager of technology, Cameron Harvey.
Gallagher was most recently general manager for Australian online business, Onsport. He brings many years of industry experience, having worked with Camera House, Sony and Dick Smith during his career.
Leading Edge Group CEO, Charlie Davey said, “We wish Cameron the best in his future endeavours. I am pleased to advise that Kieran has joined Leading Edge Group. I am thrilled to be working with Kieran again. We first met at Camera House when I was general manager and he was head of marketing. He quickly gained great respect from the team, members and board of directors at Camera House, and was instrumental in bringing their marketing to a new level.
“Kieran has extensive experience in product, buying, technology, marketing, e-commerce and online auctions – covering many of the aspects we need to help support our members.”
Everdure by Heston Blumenthal 4K BBQ – now distributed by Worldwide Appliances.
Leading Edge Group general manager of category, Kieran Gallagher.
JB Hi-Fi Group CEO, Terry Smart.
Midea Group opens Melbourne office to launch local Australian subsidiary
Midea Group has established a direct subsidiary in Australia with the opening of a Melbourne office and a local sales and marketing team on the ground to bring a portfolio of major and small appliances to Australian homes.
The team is led by general manager, Jason Zhao, who has worked with the Midea Group for 19 years across APAC, Middle East and Europe, playing a pivotal role in establishing Midea as a leader in various markets.
Former BSH channel manager, Adam Hobson has been appointed head of sales for Midea Australia. He spent more than 13 years with BSH and brings extensive leadership experience in key account and sales management across retail and wholesale business sectors.
Hobson is supported by Jason Santana as sales manager, who has previously worked within the industry at The Good Guys and Electrolux and most recently at Glen Dimplex as national business manager. With many years of experience in the home appliance industry, he is passionate about fostering strong retailer relationships.
Colin Wemyss has joined Midea as national service manager with expertise in leading field and workshop technical teams, as well as spare parts
logistics. He started in the industry over 15 years ago at Samsung as service manager and has also worked with Glen Dimplex, Godfreys, Miele, Lavazza and most recently, Hisense as national service agent manager.
Christie Yuen is leading the Midea Australia marketing department as marketing manager. She brings diverse experience in brand building and integrated marketing campaigns, new product launches and digital transformation. Most recently, she was online channel manager at Karcher where she spent more than four years.
Headquartered in China, Midea was established in 1968, producing plastic caps in a local workshop, later expanding into air conditioning and then home appliances. Today, Midea is a Global Fortune 500 company present in more than 200 countries with a global team of more than 190,000 personnel, 33 Innovation Hubs and over 15,000 product patents.
On a global level, Midea has been reocgnised by Euromonitor International as the world’s number one brand in both the small cooking appliance and cooling fans categories for seven consecutive years, and air treatment category for four consecutive years, Midea is a recipient of over 40 design awards including Red Dot, iF and Good Design.
THE APPLIANCE GUYS APPOINTS JAISEN
FELSTEAD AS HEAD OF PROCUREMENT
Jaisen Felstead has filled the role of head of procurement at The Appliance Guys, following 40% year-on-year growth, further cementing the company’s position as a leader in the appliance market.
Felstead joined The Appliance Guys in October 2023 as head of e-commerce, where he has played a pivotal role in transforming the online shopping experience for customers, contributing to the company’s digital growth and success.
The Appliance Guys CEO and co-founder, Michael Elkadi said, “We are confident that Jaisen’s extensive knowledge and unwavering commitment to our company will bring immense value to our procurement process. His proven track record in ecommerce and his passion for our industry made this decision an easy one.”
Commenting on his new role, Felstead said, “I am thrilled to step into the role of head of procurement at The Appliance Guys. It’s exciting to be part of a rapidly growing company that not only focuses on product sales but also emphasises supply, installation, and exceptional service. I look forward to contributing to our continued success and strengthening our position as a market leader.”
The Midea Australia team: Colin Wemyss, Christie Yuen, Jason Zhao, Jason Santana & Adam Hobson.
The Appliance Guys co-founder and director, Dejan Josipovic, head of procurement, Jaisen Felstead & co-founder and CEO, Michael Elkadi.
Can hold whatever life throws at Can hold whatever life throws at
*The top and bottom dishwasher racks were extended and retracted 100,000 times under 10 kg and 16 kg loads, respectively. Test performed at Arçelik Labs, supervised by TÜV.
whatever at you whatever at you
We stress test the lower basket to hold 16kg over 100,000 cycles
a state of mind
Hart & Co. launches Miele in Osborne Park showroom
Hart & Co. has celebrated the official launch of the Miele brand in its Osborne Park showroom with an exclusive event for Perth’s leading designers, architects and boutique developers.
The event paid homage to Miele’s German heritage through a gastronomic experience inspired by German cuisine. Olio’s Catering curated the cocktail menu including two activations – fermentation and pickling: an ancient to modern German cuisine interactive station and live spit roast station complemented with German beer tastings.
The evening commenced with an official welcome from Hart & Co. chairman, Rick Hart, who was joined by Miele Australia and New Zealand managing director, Yves Dalcourt to cut the ribbon on the new Miele display.
Guests were invited to enjoy the evening’s hospitality together with a preview of Miele appliances in action, including the world-first selfcleaning combi steam oven, demonstrated by Miele chefs.
Later in the evening, a Q&A panel session with Rick Hart and Yves Dalcourt provided guests with further insight into the Miele brand, its local connection and history to the Hart & Co. family, plus ongoing collaboration with the Hart & Co. brand, which spans over 50 years. The Hart & Co. family were one of the first retailers in Western Australia to introduce the Miele brand to the Perth market.
The evening also celebrated and acknowledged Miele’s milestone in 2024 – celebrating 125 years in crafting premium appliances with guests invited to dress in ‘a touch of red’ for the event.
Hugo De’Nobrega (Miele), Kristie Lapworth (Miele), Adam Connell (Miele), Mick Hart (Hart & Co.), Belinda Hart (Hart & Co.), Nicholas Kirby (Hart & Co.), Rick Hart (Hart & Co.), Yves Dalcourt (Miele) & Mia Edge (Miele).
Guests were invited to enjoy the evening’s hospitality together with a preview of Miele appliances.
Leigh Hardingham (Miele), Leo Wallin (Miele), Mick Hart (Hart & Co.), Belinda Hart, (Hart & Co.), Nicholas Kirby (Hart & Co.), Rick Hart (Hart & Co.) Yves Dalcourt (Miele) & Lisa Kilner (Miele).
Q&A panel session with Rick Hart (Hart & Co.) & Yves Dalcourt (Miele), moderated by local author and motivational keynote speaker, Lesa Hinchliffe.
STILL COOKING
ILVE Australia has been busy working in the background, making improvements, innovations, and laying the groundwork for future initiatives.
Jabra winds down consumer audio products
GN Audio, owner of the Jabra brand, will gradually wind down its Elite and Talk product lines to increase focus and resources on other parts of the business including hearing, enterprise and gaming divisions.
“The re-focusing of the Elite product line towards the premium segment, which was initiated in 2023, has resulted in a stronger profitability level than before. However, the investment required for future innovation and growth in this competitive space is deemed unjustified in the long-term given associated risks,” the company said.
“The Talk product line follows a similar logic and is positioned in the declining mono Bluetooth market. Consequently, following a thorough business review the decision has been taken to gradually wind down both the Elite and Talk product lines.”
GN Store Nord CEO, Peter Karlstromer said, “This decision is part of our commitment to focus on attractive markets where we can deliver profitable growth and strong returns. I am grateful to our retail partners, who have supported us on the Elite and Talk product lines, as well as consumers who made us part of their lives. We remain committed to working closely together to make this a successful wind down.”
Commenting on the decision from a local perspective, a Jabra spokesperson told Appliance Retailer, “The decision to gradually wind down the sale of Jabra consumer products is part of a strategic vision to focus on our core strengths in audio for the enterprise space, where we have established a strong reputation for quality, innovation and customer satisfaction.
“We are deeply grateful to our customers and partners for their support of the Elite and Talk product lines over the years. We remain committed to working closely with retail partners during the wind down, including the upcoming launch of our final Elite products, the second generation Elite 8 Active and Elite 10 earbuds. We will continue to work with our partners to ensure existing Elite and Talk products are available in the usual channels.”
FUJIFILM CELEBRATES OPENING OF NEW EXPERIENCE CENTRE
Fujifilm Australia has opened its new brand experience centre, Fujifilm House of Photography, in the heart of Sydney’s CBD.
As the only Fujifilm House of Photography in Australia –and just one of three worldwide – the centre is an interactive hub aimed to inspire and encourage consumers to immerse themselves in the world of photography and experience what Fujifilm has to offer.
Fujifilm has invested in larger premises at 263 George Street to meet increasing footfall and consumer demand from the original Park Street location. Since opening in 2022, visitors have been able to explore, touch, trial and learn more about Fujifilm’s portfolio of products and services.
Exclusive new offerings at George Street include a new hireable studio space, access to a dedicated print room and a community hub where creators can attend exclusive events and workshops with Fujifilm X-Photographers and influencers.
The hireable studio space offers photographers the flexibility to hire a space by the hour (minimum two-hour hire). The studio is professionally set up, featuring the latest Fujifilm X Series and GFX System products also available for studio hire usage, premium strobe lighting solutions, product display stands and tripods. In addition, visitors can pay for a professional headshot taken in the studio.
With the new dedicated print room, consumers are invited to explore the range of printing possibilities, including UV printer and photo gifting products. The printing and personalisation station features two photo printing kiosks with same-day printing and personalised products to order for delivery to home.
The dedicated events space and community hub hosts exclusive events, workshops, photowalks and collaborations with X-Photographers and influencers. The hub will also showcase new product launches, demonstrations and presentations.
Jabra Elite 10 earbuds.
Fujifilm executives Ryuichi Matoba, Masato Mark Yamamoto & Shaun Mah cut the ribbon to officially open the new experience centre.
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Shandong Better Exhibition Engineering Co., Ltd. Find out more
Fulgor Milano president and CEO reflects on 75-year history as the brand launches in Australia
Fulgor Milano is celebrating 75 years producing premium quality appliances made in Italy. The brand is renowned for pioneering distinctive trends in both aesthetics and functionality achieving success in North America, Europe and Asia.
Appliance Retailer sat down with Fulgor Milano president and CEO, Gianni Meneghetti to discuss the brand’s history, expansion into Australia and future aspirations.
“Fulgor Milano was born in 1949 in the north of Milan – in the period after World War II when the city of Milan experienced a lot of change – known as ‘Milano da bere’ (Milan to drink) –heralding a new era in lifestyle, fashion and design. During the 1960s and 1970s, Milan became a very famous and trendy city. Fulgor Milano started to produce charcoal and wood stoves – the stove of grandmothers where the family met and spoke about their day. It was an emotional product.
“During the 1960s and 1970s, there were a lot of milestones for Fulgor Milano. It was the first company to produce the gas stove, the triple burner flame – or what we now know as the wok burner – and the gas on glass cooktop. Fulgor Milano was also the first Italian company to expand into North America, thanks to our distinct design, high quality and high performing products.
“With our experience gained in North America during the early 1990s, Fulgor Milano became the first Italian company to produce pyrolytic ovens in Italy and began supplying to major brands via our OEM business, as well as Fulgor Milano.
“Meneghetti S.p.A. which my father, Ampelio, founded in 1960 started as an OEM company and many well-known appliance brands became our customers – at one point, we had more than 400 brands in our portfolio. To produce so many products and work with so many brands, you needed to have exceptional organisation and manufacturing processes.
“From the 1980s into the early 2000s, we sold our products throughout the Americas, Europe, Middle East and Australia building a presence across all these continents, the exception being North America, which remained our priority.
“In 2009, we re-launched our new platform of Fulgor Milano – the SOFIA range and leveraged our technology and experience
in OEM. The American launch was perfect timing for Fulgor Milano and by 2015, we expanded across greater North America with a range of made for market freestanding cookers – which became our masterpiece and flagship range. Today in North America, Fulgor Milano is considered one of the most premium products available.
“We use the same policy around the world – we aim to be active in the premium segment benchmarked against high quality product, as this drives us to constantly evolve. We also acknowledge that there is demand for a more competitive product in the mid-range segment, and given our experience in OEM, we had the resources to provide such a product, which is when the Fulgor brand was born.
“Fulgor and Fulgor Milano share the same logo and manufacturing quality but offer differing products at different market segments. Today, we continue to service the entry to mid segment with our OEM business around the world.”
EXPANDING INTO THE AUSTRALIAN MARKET
“We are very proud to launch Fulgor and Fulgor Milano in Australia. For Meneghetti S.p.A., Australia was one of the first markets we entered supplying thousands of ovens to Australian homes over the years,” Meneghetti said.
“We have a great relationship with the Colbert family, Michael Doyle and Mark Warden and we are privileged with the opportunity to be able to enhance the Fulgor and Fulgor Milano brands. Our projects are ambitious, but we have a strong foundation and strong roots to support this new business in Australia. The Eurolinx and Worldwide Appliances team is very professional and we couldn’t have found a better distributor. I would like to thank them for sharing their expertise of the market and products, and for supporting the brand through targeted marketing initiatives.
“It’s challenging to introduce a new brand into the market but with their support, it will be an easier and more seamless process.
“
Our projects are ambitious, but we have a strong foundation and strong roots to support this new business in Australia.”
“We are proud to have partnered with a business that has over 40 years of experience in distribution and look forward to working with Australian retail partners.
“Looking to the future, we want to be a global brand with a full collection of products including cooktops, ovens, freestanding cookers, refrigerators, dishwashers, BBQs and more. We are already in many parts of the world, but North America remains our biggest market so far.
“We want to be known for our premium design, quality and originality. If you want to win in the future, you need 100% of these factors. We have shown that we are able to produce well designed products and Italy is not only known for its fashion but also its food and we are in the cooking business. Our family history dates back 75 years to 1949 so our brand is reliable and has stood the test of time.”
Fulgor Milano president and CEO, Gianni Meneghetti.
BAMIX CELEBRATES 70 YEARS
The Swiss icon of kitchen appliances, bamix, is celebrating its 70th anniversary in 2024.
Renowned for its enduring presence in kitchens around the world, the bamix hand blender remains a testament to Swiss innovation and quality.
In 1950, Lausanne engineer, Roger Perrinjaquet applied for a patent for a ‘portable kitchen appliance’, coining the name bamix (from ‘battre et mixer’). Recognised as the inventor of the hand blender, Perrinjaquet sold his patent in 1954 to ESGE AG in Neuffen, Germany. By the end of that year, ESGE was producing the first hand blenders, alongside other products like bicycle stands and electric kitchen knives.
The 1990s saw the expansion of bamix into professional kitchens with the Gastro model, tailored for commercial use. The latest innovation, the Cordless Plus, offers greater freedom without compromising power or torque. This model recently earned an Australian Good Design Award.
Central to bamix is its powerful motor, ranging from 140 watts to 350 watts. “We
OF CULINARY INNOVATION
The original bamix hand blender M60 released in 1954.
Switzerland, reflecting the precision and high standards upheld by the 50 employees at the factory. Customers expect the best from our product, and we meet these expectations in every way.”
could buy the motor in Asia, but these products don’t meet our requirements,” ESGE AG CEO and co-owner, Erich Eigenmann said.
“Instead, the company manufactures the motor in-house, sourcing parts from Swiss suppliers to ensure top quality. 100% of the components are made in
For 70 years the bamix hand blender has remained true to its roots. While colours, models, performance capabilities and accessories have evolved, the core of bamix remains a modular, easy-to-use and easy-to-clean quality kitchen appliance made in Switzerland.
Since 1954, bamix appliances have been sold in over 40 countries, with many still in operation today. Annually, up to 400,000 hand blenders are produced at the Mettlen factory in Switzerland.
Celebrating 70 years of bamix® innovation.
bamix exhibiting at Messe Hong Kong in 2009.
Harvey Norman New Zealand
opens new and improved Blenheim store on the South Island
BY EMILY BENCIC
New Harvey Norman Blenheim store.
Harvey Norman has opened a new store in Blenheim, New Zealand, the most populous town in the Marlborough region in the northeast of the South Island.
Located within 5km of the former Blenheim store site, the new freehold property was strategically acquired, planned and established to serve a growing customer base, materially increasing store size and enhancing the product range on the sales floor.
At more than double the previous store’s size, the new Blenheim store leverages bright and open spaces to provide customers with a diverse range of computers, electrical, furniture and bedding products. The store displays quality fixtures and fittings, showcasing the standard for Harvey Norman retail stores. The increased size has also allowed staff numbers to grow by approximately 10%.
Replacing two separate warehouses that were located offsite from the previous store, the new store has an on-site warehousing function, granting same-day goods collection for customers with a dedicated customer pickup area. The warehouse was designed utilising company initiatives for improved staff and customer safety.
The extensive laundry range.
The Miele cooking display.
Warehouse storage capacity has increased by almost 300%, with a four high racking system to ensure safe and efficient product storage.
With 131 car parking spaces in front of the store, customers enter via the home furnishings shop floor with large windows offering natural light. The furniture and bedding departments are both around 2.75 times larger than the former site, expanding display opportunities for brands and improving customer choice.
The AV/IT shop floor is accessed through the rear of the home furnishings shop floor. The computers department footprint is approximately 1.75 times larger than the previous site and the electrical department is more than 1.5 times the floor area, while small appliances is approximately 2.5 times larger.
Harvey Norman is pleased with the successful store move within Blenheim as it not only maximises growth potential but enhances the product offering, customer service and local community engagement.”
Harvey Norman Blenheim electrical proprietor – appliances, cooking and audio visual, Brogan Blackler said customers are delighted that a store of this magnitude has come to Blenheim, offering an extended range and variety.
With close to 1,000 different products on offer, the electrical department provides ample space for optimal display of appliances and electrical goods, compared to the previous store which was limited to around 500 electrical products.
“Customers are enjoying accessing the kitchen area as it presents a design that can easily be visualised in one’s own home. The enhanced display opportunities have provided growth for categories including premium big screen TVs,” Blackler said.
“In the former store, there were only three 85inch TVs on display, and we sold three to five units per year. The new store showcases eight 85-inch TVs plus one 98-inch TV, and we sold five units in the opening month alone.”
Harvey Norman is pleased with the successful store move within Blenheim as it not only maximises growth potential but enhances the product offering, customer service and local community engagement.
Moving forward, Harvey Norman New Zealand is continuing to make strategic investments to boost its business model, including the opening of two new stores in the Christchurch area by the end of 2024.
Innovation, stunning design, smart pre-set programming and professional-level accessories in one oven. Experience the ultimate in Galileo multi-cooking technology in the Dolce Stil Novo aesthetic, with the added convenience of connectivity.
OUTLOOK
Consumers demand convenience and value for money more than ever
BY EMILY BENCIC
As cost of living continues to mount pressure on consumer spending, price is becoming an increasingly important consideration in the purchase decision, especially for significant investments such as major cooking appliances. Previously consumers were willing to stretch the budget to attain their aspirational product, but now it seems they are seeking the best value without digging deeper into their pockets.
But value doesn’t just come down to price. Value can be seen in feature sets, product warranties, after-sales service and simply making time in the kitchen more convenient and less stressful.
With increasing government regulations and rising awareness of the implications of gas, particularly on health and wellbeing, manufacturers are observing a growing shift to induction appliances, but gas is still preferred among many consumers.
According to data from Euromonitor International, personalisation in major appliances is a key trend that now extends beyond design choices such as colour options. The expansion of AI-enabled functions opens doors to personalised programs, learning usage patterns and adjusting this to individual needs,
“Emerging trends also include assistive technologies, making appliances more accessible for the elderly and consumers with disabilities,” Euromonitor International analyst for consumer appliances, Stefano Bolomey said.
“The attractiveness of a newer design, seamless built-in appliances, colour trends, and textures has maintained its presence, despite more cautious spending. Consumers like to be understood and the integration of AI is expected to boost interest in personalisation, such as being recommended recipes based on items in the fridge.”
The Euromonitor Voice of the Consumer: Lifestyles Survey highlighted that Millennials have shown the most adaptability between generations, with 45% agreeing to ‘remotely monitor or control home appliances at least weekly’. Baby Boomers, on the other hand, have shown considerably less interest in smart homes at less than 10%.
SMEG
Romina Simonutti MDA Product Manager
With 2023 primarily being a replacement market, and the search to stretch spend continuing into 2024, redesigning and optimising kitchen spaces has driven increased demand for multi-functional appliances, according to Smeg’s Romina Simonutti.
“Consumers are becoming more selective with their built-in cooking appliances, looking for meaningful features and functionality and brands that offer reliability, durability and high-quality post-purchase service,” she said.
Smeg’s flagship Omnichef oven combines traditional, steam and microwave cooking in one appliance. The Galileo cavity combines these three cooking methods either singularly, sequentially or simultaneously.
“By combining these technologies, consumers can save up to 70% of preparation, cooking and clean up time without compromising on results. Plus, there’s the added option of in-oven barbecue cooking, air fry cooking and authentic stone cooking. In addition, Smeg Omnichef ovens offer up to 25% energy saving when these technologies are combined.”
Smeg is seeing a significant shift towards induction cooking in response to new building standards and growing demand for more environmentally friendly appliances in both retail and commercial channels.
“Smeg offers a comprehensive induction line-up in both cooktops and freestanding cookers in a range of aesthetics, designs and functionality, catering to various needs and budgets. We’ve also seen rising uptake of hybrid cooktops, where gas and induction come together, offering greater cooking flexibility.
“Smeg’s new Eco Power Induction Cooktop offers a reduced current for replacing an existing gas or ceramic cooktop. The 15A and 2.8kW rated induction cooktop provides a cost-effective installation solution that potentially uses existing wiring.”
Smeg 60cm Linea Omnichef Oven SO6104APG
` Traditional, steam and microwave technology with seven cooking combinations
` Multi-step programming for set and forget cooking
` Sametime function for coordinating up to two recipes
` Smart cooking with over 150 auto programs
` Option of in-oven barbecue, air fry and stone cooking RRP: $9,490
While Smeg is seeing the trend towards induction and the benefits it offers in sustainability, health, safety and efficiency, gas cooktops remain a popular choice. Smeg Blade Flame cooktops use patented blame flame burner technology with a continuous ring of vertical flame, guaranteeing maximum heat transfer and reducing heat dispersion. This provides power improvements and efficiency gains up to 20% compared to standard gas burners.
In a competitive market, Smeg partners with retailers to understand consumer trends and market shifts to anticipate and optimise its product mix, helping to build a complete brand experience that inspires customers.
“Maintaining in-store visibility to support product is key for brand presence and relevance. We continue to provide a full solution across various aesthetics to provide matching compacts, drawers, and cooktop options to our built-in oven range, and further showcasing the complete Smeg kitchen offering,” Simonutti said.
“Smeg also prioritises communication across digital, displays and point of sale material, to educate consumers on product features and benefits, highlighting the signature Italian design, functionality, flexibility and performance and up to five-year warranty.” AR
Shannon Tweedie Marketing Manager – Home Appliances
LG has entered the Australian built-in cooking market recently introducing eight ovens, four induction cooktops and two rangehoods.
“Leveraging our strong performance in refrigerators and dishwashers, the latest builtin cooking solutions are designed to create a comprehensive and cohesive kitchen ecosystem of smart LG appliances,” Shannon Tweedie said.
“Consumer expectations have shifted over the past few years, with an increased focus on the technology behind a product rather than simply opting for a more traditional brand. This change in attitude reflects a desire for appliances that integrate advanced functionality and seamlessly fit into modern lifestyles. Consumers are also opting for design-conscious appliances that express their personal style and demand a suite of smart appliances that seamlessly blend together.”
With an increasing shift away from gas appliances, LG has strategically focused on induction cooktops and electric ovens, which not only provide enhanced safety and efficiency, but also offer advanced features such as connectivity via the LG ThinQ app.
“Our smart cooktops automatically activate and synchronise with our rangehoods, creating a seamless cooking experience. Plus, ThinQ allows you to monitor each burner and keep tabs on daily usage, offering unparalleled control and efficiency. With the cooking notifications feature, you’ll be notified when your food is ready, taking the guesswork out of cooking.”
The rise in home cooking has seen consumers gain confidence in their culinary skills and prioritise health-conscious cooking methods such as steaming, air frying and sous vide. The LG 6-in-1 Pro Cooking feature in the built-in oven range leverages the uniform heat and precise control of ProBake Convection technology and provides specialised settings like steam, sous vide and air fry.
“LG strives to embed its brand values of optimism and innovation into its products, with thoughtfully designed features that cater to the evolving needs of consumers. The continuity of
LG Series 9 76L InstaView Full Steam Oven with Blue EasyClean BO609B2BG4
` Six in one cooking versatility – transition between convection baking, steaming, air frying, sous vide, dehydrating and pizza baking
` InstaView checks cooking progress without opening the oven door
` Two sets of telescopic rails for easy handling
` Patented Blue EasyClean hydrophilic enamel saves up to 97% electricity compared to traditional pyrolytic cleaning
` Compatible with LG ThinQ to remotely monitor, preheat, adjust cooking settings
RRP: $3,699
the LG InstaView feature from fridges to ovens is a testament to this approach,” Tweedie said.
“This feature not only offers familiarity to loyal LG consumers, but also delivers convenience by enabling users to check on cooking progress without opening the oven door, maintaining consistent cooking temperatures and ensuring even cooking results.”
LG has partnered with The Good Guys as the launch partner for the new built-in cooking range.
“This strategic partnership aims to highlight the advanced features and cohesive design of LG’s new cooking range, reinforcing the company’s commitment to delivering high quality, innovative kitchen appliances.” AR
ARISIT
Andrea Gunn
National Retail Sales & Marketing Manager
Arisit has seen cost of living pressures create challenges across the market, but cooking has been particularly impacted with consumers pulling back on spending and not overstretching their budget.
“Cooking appliances are being replaced more out of necessity rather than want. Consumers are settling for the best value that their budget allows, where previously most would have been comfortable stretching the budget on a more aspirational purchase,” Andrea Gunn said.
An increasing awareness of the environmental impact and rising cost of gas appliances is being reflected in a continued decline of gas purchases.
“Many consumers are already making the switch to electric, but some are still hesitant for fear of potential costly electrical upgrades to accommodate induction. Whirlpool W Collection induction cooktops offer power management, a versatile and user-friendly solution for homeowners looking to transition to induction cooking without the need for expensive electrical upgrades.
“This allows them to select from four different power levels to match the home’s existing power outlet capacity, to enjoy the benefits of induction cooking regardless of the electrical setup.”
In a competitive market, brands that prioritise quality craftsmanship and durability gain consumer trust and loyalty. “Offering longer warranties and investing in providing exceptional customer service contributes to brand reputation,” Gunn said.
“If economic conditions remain the same over the coming months, spending trepidation will only continue.” AR
Whirlpool 60cm
Steam Pyrolytic Oven
W7OSPBLAUS
` 6th Sense technology
` SteamSense multifunction
` Ready2Cook
` Soft close door
` Made In Italy with five-year warranty
RRP: $2,199
BORA X BO Combi
Steam Oven
` 60cm commercial grade oven
` 19-inch foldable LED touch display
` Self-extraction button door release
` Unique four-point food thermometer
` Multi-Drawer 140/290mm options available
RRP: $11,849
Stefano Di Giovanni Country Manager – APAC
Customers are looking to higher end brands as they spend more on renovations, seeking better quality and design in their cooking appliances, according to BORA’s Stefano Di Giovanni.
“The mid to high-end market is growing considerably in line with property values in major cities,” he said.
“Combi-steam 60cm wall mounted ovens are making a comeback, as opposed to undermount ovens, as they are more ergonomical from a height perspective and easier to work with when cooking and cleaning.”
Induction is increasingly seen as a replacement for gas due to changing government building codes.
“We’ve been seeing a shift to a larger market for induction cooktop suppliers post-Covid.”
BORA recently launched its X BO combi steam oven in Australia to be followed by the BORA QVac built-in vacuum sealer that helps reduce waste by preserving food for up to three times longer than traditional storage methods. The QVac can be used to vacuum seal food in vacuum boxes and bags, marinate foods and reseal bottles.
BORA will also launch professional cookware later this year, with a range of pots and pans made of five layers, finished with non-scratch silicone-coated polyester and embellished with a stainless steel edge, for “unparalleled sustainability standards and even heat distribution”. AR
BORA
Complete your dream kitchen
Introducing the LG Kitchen Collection
Designed to complement our award-winning LG Fridge and Dishwasher ranges, the new range of LG InstaViewTM Ovens, Cooktops, and Rangehoods now enables you to offer the full LG ThinQ® smart kitchen experience to your customers.
Scan here to find out more about our new Cooking range
ThinQ®
ILVE
Chris Tracey Director
In 2024, ILVE has seen purchase behaviour in the built-in cooking category shift to prioritise sustainability, aesthetics and multi-functionality.
“ILVE’s product offering is continuously expanding to cater to evolving consumer needs and preferences. With our comprehensive range of electric cooktops and ovens, we are maximising the numerous benefits these appliances offer,” Chris Tracey said.
The ILVE product design team innovates and diversifies to meet market demands and integrate technological advancements including pyrolytic technology, precise electric temperature probe and intuitive touchscreen interfaces. “Overall, ILVE adopts a customer-centric approach, as our customers are the foundation of our business.”
In line with market research, ILVE anticipates the built-in category to experience steady growth in the coming months.
“We believe there will always be consumers who prefer built-in products for their seamless integration into cabinetry and countertops, which enhances the overall aesthetic of modern kitchen spaces. With technological advancements, these products now offer as many impressive features as their freestanding counterparts. Despite a typically more compact size, built-in products do not compromise on functionality,” Tracey said.
For the remainder of the year, ILVE will focus on in-store promotions, featuring multiple new displays tailored for existing and new retail partners.
“In addition, we will significantly increase our content marketing efforts, particularly through how-to guides and product demonstrations.” AR
ILVE 60cm Nostalgie
Built-In Oven OV60SNT3SSC
` 60.5L oven volume
` TFT touch display
` Rotisserie and cooking probe
` Soft-close doors and child lock for safety
` Digital thermostat with a temperature range of 30° to 320° Celsius
RRP: From $3,899
BEKO Jim Kalotheos Sales & Marketing Director
The built-in cooking category continues to show healthy sales activity for Beko. “In the mass premium space, the replacement market is driving sales and as a high-involvement purchase, the customer is still discerning between brands, feature sets and warranty, while asking for more but wanting to pay less,” Jim Kalotheos said.
Recognising the trend away from gas, Beko is continuously introducing new induction cooktops and freestanding cookers, highlighting electricity as an alternative power source to the market.
“It’s important to note that gas is still a significant part of the market, which continues to be reflected in our sales.”
In an increasingly competitive market, Beko believes communication is key. “Many retailers and consumers recognise Beko as a predominantly whitegoods company, however, in Europe where Beko is a top three brand, cooking is a large part of the business,” Kalotheos said.
On the promotion front, Beko is offering value beyond a cashback when consumers purchase a built-in oven or freestanding cooker between 1 August and 30 September 2024.
“Not only does the consumer receive a digital Visa card, but they also go in the draw to be one of four winners of a Private Chef Experience,” Beko marketing manager, Amanda Hart said. AR
Beko 60cm
Aeroperfect
Built-In Oven with Meat Probe & Pyrolytic Cleaning
BBO6852PDX
` Aeroperfect technology minimises temperature fluctuations within the oven cavity
` Full extendable telescopic shelving
` Pyrolytic cleaning
` Meat probe
` Soft close door
RRP: $1,799
•
“Our appliances feature the latest smart home technologies, ensuring superior performance, quality and convenience. Miele prioritises energy efficiency, helping customers better understand their energy usage while also offering designs that cater to diverse kitchen preferences.
MIELE
Kamal
Watson Category Manager – Built-In Cooking
Within the built-in cooking category, Miele has seen customers prioritise functionality, design, energy efficiency and smart home features more than ever.
“Demand for smart home technology has led to a rise in appliances that can be controlled via smartphone or voice commands, enhancing convenience, customisation and cooking precision. Compared to 2023, Miele has seen a notable increase in customers seeking energyefficient appliances with our induction range one of the top-performing appliance categories,” Kamal Watson said.
“With growing demand for cleaner and more convenient cooking technologies, our ongoing commitment to innovation ensures our products are at the forefront of evolving consumer behaviour and trends.”
In an increasingly competitive industry, Miele remains dedicated to evolving ‘Immer Besser’ (forever better) and continuous improvement through innovation, sustainability, craftsmanship and exceptional customer experience.
“Our appliances feature the latest smart home technologies, ensuring superior performance, quality and convenience. Miele prioritises energy
efficiency, helping customers better understand their energy usage while also offering designs that cater to diverse kitchen preferences. Our commitment to customer service also sets us apart and allows us to build strong customer relationships and empower customers in their homes,” Watson said.
For the remainder of the year, Miele has an optimistic outlook for the built-in cooking category, particularly induction cooktops, driven by the shift to more energy-efficient and technologically advanced appliance solutions.
“Miele induction appliances offer superior performance delivering precise temperature control, faster cooking times, and enhanced safety features, making this a key focus for our business this year.” AR
Miele Induction Cooktop KM 7897 FL
` Full Surface allows pans to be placed anywhere
` Intelligent pan recognition for up to six pans
` SilentMove sees cookware moved around quietly
` Smart Control means the rangehood reacts automatically to cooktop settings
` SmartSelect White for quick and intuitive selection of power level for each cooking zone
RRP: $7,849
ELECTROLUX
Dominic Wong
Category Manager – Product Line Taste
This year, Electrolux has seen growth in the mass segment as consumers become more mindful of spending, opting for essential replacements rather than discretionary purchases.
“This has resulted in increased demand for affordable options. The premium segment remains relatively soft due to cautious consumer behaviour. With enticing deals on premium appliances, emphasising greater value, we’re observing signs of demand plateauing in this segment,” Dominic Wong said.
“Notably, consumer preferences are shifting. They’re willing to invest more in appliances that offer tangible benefits. A good example being induction cooktops that offer efficiency, safety and ease of maintenance – making it a sought-after choice.”
Induction cooktops offer efficiency in both time and energy savings but come with specific considerations such as compatible cookware and potential for higher capacity electrical circuitry.
“We see a better ownership experience as key to adopting new cooking technology for consumers. We will continue to invest in training for retail sales staff and provide more materials on our websites to better inform consumers,” Wong said.
Electrolux has tailored promotional activity for each brand to maintain relevance in the respective target market segment. “With improved communication, we aim to ensure our partners have sufficient time to execute their retail strategies effectively.” AR
EUROLINX & WORLDWIDE APPLIANCES
Daniel Bertuccio Marketing Manager
Over the last 12 months, Eurolinx & Worldwide Appliances hasn’t seen any drastic changes in purchase behaviour within the built-in cooking category, as customers continue to demand the same fundamentals – style, functionality and price.
“Price has taken a more prominent role as cost of living pressures continue. There’s also pressure on suppliers to provide ‘more for less’ as customers are more educated than ever,” Daniel Bertuccio said.
The Artusi brand is well prepared for the increasing trend away from gas with an extensive range of induction and ceramic cooktops. “We are continually evolving the range and we aim to meet the entry and mid price points.”
` Induction cooktop with SenseFry
` Bridge zone
` 24Mj/hr gas wok burner
` Dual valve flame control
` Hob2Hood connectivity
RRP: $5,799 Artusi
60cm
Oven
` Available in black glass and white glass
` Air fry cooking function
` Digital control with dial selector
` Pre-set cooking functions/settings with automatic pre-heat
` Steam cleaning function
RRP: $1,299
Artusi has recently undertaken a brand refresh, shifting to a more lifestyle feel to establish the brand as a complete offering for the kitchen, laundry and outdoor.
“We are continuously evolving our products to ensure we have the latest technologies, styles, sizes and colours across our entire range in all categories. Creatively, we are changing focus as we look to increase exposure to a broader audience,” Bertuccio said.
The remainder of the year is expected to be in line with the first half as the market regulates and adopts to current conditions.
“There will always be segments of the market that perform well and others that struggle. We are in a position where we cater for the whole market, which allows us to pivot and work with our partners on providing the best result possible.” AR
NEFF 80cm Induction Cooktop with Twist Pad Flex T68YYY4C0
` Two large Flex zones with extended Flex zone – use cookware of any shape or size anywhere within the 40cm long zone
` Available in Deep Black, Brushed Broze, Anthracite Grey and Metallic Silver
` Magnetic and removable Twist Pad Flex
` Frying Sensor Plus works as a temperature control setting similar to an oven for perfect frying results
` Power Boost function provides up to 50% more energy compared to the highest heating level
List price: $3,899
BSH
Christine Haas Category Manager
Purchase behaviour in the built-in category in 2024 has largely mirrored 2023, according to Bosch’s Christine Haas, with consumers becoming increasingly price sensitive, seeking out deals and good value for money.
“We’re seeing a weaker renovation market compared to replacement. Across the board, features that help facilitate healthy cooking such as air fry and steam modes, are becoming more popular,” she said.
NEFF is always looking for new ideas that make cooking, baking, washing up and cooling easier to allow chefs to enjoy their time in the kitchen.
“The results are solutions with clever details that are only available from NEFF. Unique ideas, such as the fully retractable oven door Slide & Hide, the Circo Therm hot air system or our unique Twist Pad Flex control element, which inspire cooking enthusiasts. In addition, most NEFF appliances are now equipped with HomeConnect.
“Individualisation and customisation is a mega trend, which is why the NEFF Flex Design range is available in four colours.” AR
BERTAZZONI
Mark Tragear Managing Director
With cost of living pressures and high interest rates, consumers in the middle market are not doing the dream renovation as planned, but sales in the premium end of the market are doing well for Bertazzoni.
“The Bertazzoni built-in appliance range is unmatched. Not only do we offer highly designer orientated finishes like Copper, Zinc and Carbonio, but our 60cm ovens are full size combisteam pyrolytic ovens – we are the only brand on the market offering pyrolytic in this combination and at great value,” Mark Tragear said.
In line with market trends, Bertazzoni has launched three new induction cooktops this year with a focus on high feature sets and market competitive everyday pricing. Two models also incorporate power limiter adjustment.
Bertazzoni 60cm Modern Series Combi Steam Pyrolytic Oven F6011MODVPTX
` Available in exclusive Copper, Zinc and Carbonio finishes
` Full size 60cm combi steam with pyrolytic cleaning
` Multi-sensor food probe
` TFT touch display
` Three-year warranty
RRP: From $4,699
“Our 60cm four zone cooktop has two multizones, our 78cm model has a single multi-zone and our 90cm five burner has two multi-zones. Our premium offer is our 90cm six burner induction cooktop with 3,700W power on all zones. It features three multi-zones and one three zone multi-zone across the rear. A unique feature is the pot speed test to indicate the induction quality of pots.”
Looking ahead, Bertazzoni will continue to focus on its combi-steam pyrolytic ovens and new induction cooktop range.
“Being a more boutique brand, we will work with our partners closely, sustainably grow and prepare the Bertazzoni brand for a successful second half and momentum into 2025. We have monthly specials to drive sales with a few out of the box industry-first specials planned,” Tragear said. AR
RESIDENTIA GROUP
Troy Hinchco
General Manager – Sales & Marketing
Residentia Group is expanding the Omega range of ceramic and induction cooktops.
“The switch from gas to electric is unlikely to be as fast in renovation and replacement markets as new builds, but it is being legislated. However, what some are missing, including politicians, is that many sites don’t have the power supply to support electric appliances, as well as hot water and EV charging,” Troy Hinchco said.
“As a result, clever solutions that support a move to electric but with power sharing smarts will ease the transition as the infrastructure catches up. The new Omega range has new solutions in this space for retailers, merchants and consumers.”
For consumers passionate about gas, there is a range of gas cooktops with efficient but powerful brass burners. For those wanting to bridge the gap between the familiarity of gas and technology of induction, the Omega Hybrid Gas Induction combination cooktop offers the best value in market.
“We have developed the new Omega range with a clear view of the market’s offering. We are democratising some of the most compelling ‘stories’ in cooking from pyrolytic cleaning to air fry and steam cooking, making them more accessible to Australian consumers. We are curating a range that helps Australians entertain in the kitchen,” Hinchco said.
“Brands need a compelling reason for being on the shop floor. We see the market acutely taking on an hourglass shape – if you’re in the mid-market without a compelling offer and performance-based distribution partnerships – it will be tough.” AR
ASKO Celsius Cooking Induction Cooktop HID956MC
` Precise temperature controlled cooking from 35°C to 240°C in 1° increments
` User guidance with Celsius Cooking programs included step by step guided recipes
` Ease of use features such as Auto Bridge and Move functions
` Compatible with ConnectLife smart platform and Bluetooth connected cookware
` Flexibility with a power management system offering 15 power phasing options
RRP: $5,899
Omega 90cm Hybrid Gas & Induction Cooktop Black Ceramic Glass OCIG905B
` Seven cooking zones
` Two FlexZones and one wok burner
` Nine induction power levels plus boost function
` 99-minute zone timer
` Knob and touch controls
RRP: $1,699
ASKO Rob Butchatsky Sales Director
ASKO continues to focus on attracting renovation customers looking to upgrade their appliances as part of a kitchen remodel, while still ensuring there are competitive individual offers in oven and cooktop categories for those looking to replace a single appliance.
“Purchase behaviour in 2024 has been relatively consistent with trends seen in 2023. This year, we launched a new range of premium induction cooktops featuring Celsius Cooking – the timing of this launch was ideal with the consumer trend towards induction over gas. However, gas has continued to perform well in our cooking portfolio,” Rob Butchatsky said.
Products such as Celsius Cooking induction have ensured the ASKO brand continues to evolve and showcases true innovation in the category.
“We remain positive for the remainder of 2024 with additional new products in the cooking category being introduced such as Pearl Grey Elements ovens, Duo Fusion featuring Celsius Cooking and a new range of Volcano gas on glass cooktops. In 2025, we are looking forward to launching a new platform of ovens which will also bring new technologies in our oven assortment.” AR
SAMSUNG
Jeremy Senior Vice President – Consumer Electronics
Samsung’s Jeremy Senior believes purchase behaviour in the built-in cooking category has always been characterised by careful consideration, and this trend has become more pronounced in 2024.
“The ongoing cost of living crisis has made consumers more cautious with their spending, leading them to save money wherever possible. In turn, long-term investments like kitchen renovations are being more meticulously planned with consumers taking extra time to research and deliberate before making such significant purchases,” he said.
In 2024, Samsung continues to showcase the benefits of a connected home and how it can bring meaningful value to Australians homes.
“The power of SmartThings comes to life through our integrated Artificial Intelligence (AI) features. For Samsung, AI isn’t new – we’ve been investing in AI for more than a decade. We believe in AI’s potential to unlock new experiences and innovations for all, with our core focus being to utilise AI to strengthen the user experience across every touchpoint,” Senior said.
“Our built-in cooking products are designed to align with consumer demands, whether that be electric or gas. This caters to consumers’ evolving preferences, as well as meeting broader trends that enables consumers to run their homes in a manner that suits them best.”
“
We believe in AI’s potential to unlock new experiences and innovations for all, with our core focus being to utilise AI to strengthen the user experience across every touchpoint.
To remain relevant and top of mind in the highly competitive cooking category, Samsung is focusing on incorporating AI technology and seamless connectivity throughout its product suite.
“We’re also focusing on offering product innovations such as the first-of-its kind Dual Cook Flex feature in our 76L Built-In Pyrolytic Flex Door Oven with AI camera and continuing to design sleek innovative appliances that blend seamlessly into home environments.
“Our AI technology helps Australians manage cooking with greater efficiency, saving them time and energy. The Dual Cook Flex feature allows for more flexible and efficient cooking with upper and lower zones that can work independently or together, enabling Australians to manage their energy outputs more effectively and spend less time in the kitchen.”
In addition to this, the Samsung built-in-cooking range can be personalised via an array of colour and spatial combinations to fit individual aesthetics and household needs, with the ability to combine modular units, colours and textures.
“Our outlook for the second half of the year is focused on growth. We will be expanding our footprint across the country, as well as our presence across key retail partners,” Senior said. AR
Samsung 76L Built-in Pyrolytic Flex Door
Oven with AI Camera NV7B6799AAK
` Dual Cook Flex functionality
` Full Steam and Add Steam capabilities
` Sous vide system and air fry function
` Includes food probe to check internal temperature of dishes
` Internal camera can be accessed via SmartThings app to remotely monitor cooking progress
RRP: $3,699
UNOX CASA
Wayne Viles Managing Director
In 2024, purchase behaviour in the built-in cooking category has continued to evolve towards a preference for high-tech, energy-efficient and smart kitchen solutions, Unox Casa’s Wayne Viles said.
“Consumers are prioritising convenience, connectivity, and sustainability more than ever. Compared to 2023, there’s been a noticeable increase in demand for appliances that offer professional performance and sleek designs,” he said.
In a competitive market, Unox Casa is the sole provider of fully-fledged professional ovens tailored for home use, leveraging its extensive market leadership in professional ovens for over 30 years.
“This heritage ensures that our products deliver unparalleled performance and reliability. Moreover, our brand strategy emphasises an enhanced digital presence through targeted marketing campaigns and active engagement with customers on social media platforms,” Viles said.
For the remainder of the year, Unox Casa anticipates sustained growth in the built-in cooking category, propelled by ongoing trends in smart home integration and energy efficiency.
“Demand for high quality, durable and stylish kitchen appliances is expected to remain robust. We anticipate a surge in consumer interest for products that not only offer superior functionality but also boast aesthetic appeal.”
Unox Casa will continue to host live cooking demonstrations in its showrooms across Victoria, South Australia, New South Wales and soon Canberra, to showcase the capabilities of its products. AR
Unox Casa 1S
` Made in Italy
` Over 400 cooking options
` Built-in hood equipped with active carbon filters
` Self-washing program using patented detergent
` Digital control panel for automatic programs and manual functions
RRP: $26,255
GLEM GAS
David Gilmore Managing Director
Glem Gas believes consumers are increasingly wary of paying too much or buying the wrong product, so they are prepared to purchase at low cost in the interim until they have the finances to invest in a more premium brand.
“When finances allow, they lean towards wellknown brands relying on brand credibility and assurance of reliable post-purchase support,” David Gilmore said.
“Based on our sales, consumers are not moving away from gas appliances as much as expected. We’ve been increasing production on some gas models after being overly conservative in our forecasts. In cooking, gas remains a popular and effective energy source now and into the future.”
Glem Gas is introducing new products including the new Emilia Metro electric ovens, which are unique and right for purpose. “They are proving to be a great range of ovens that we developed over the last two years. They are a strong opening move to enable us to have a place in electric cooking appliances.”
When asked for his outlook for the remainder of the year, Gilmore said it is difficult to see anything changing until the economy receives more positive news. “We are all consumers and many of us are delaying big ticket purchases when we can.” AR
Emilia 60cm Black
Glass Electric
Oven EMF69EN
` 10 amp plug in connection
` Five cooking functions
` Electronic programmer
` Triple glass cool door
` Three-year in-home warranty
RRP: $879
E&S
E&S visual merchandising manager for appliances, Mark Meldrum is seeing customers make the switch to induction and electric products at a rapid rate.
“Even customers unaffected by new legislation are moving away from gas, as they feel they should take the more environmentally friendly and sustainable option,” he told Appliance Retailer.
“Steam ovens are seeing very strong growth at the moment, as they provide quick and healthy cooking results. Induction cooktops and induction freestanding cookers are also performing particularly well.”
Customers are looking for value, which doesn’t always mean the cheapest option, but more closely looking at the quality and performance they are getting for their money.
“Moving forward, AI technologies will be the biggest change in the cooking appliance category. Program settings will adapt themselves over time to give better cooking results and new products such as the Siemens iQ700 studioLine built-in oven HN978GQB1B incorporate a camera which will soon recognise specific food items like a pizza or lasagne, and automatically set itself to the correct cooking function parameters. Promotions are crucial to sales, while customers are value driven. “People are looking for the right time to buy to make sure they are getting the best value they can for the products they want in their home.”
E&S expects the built-in cooking category to experience further growth for the remainder of 2024, as the impact of tax cuts are felt, and the outlook on interest rates becomes more optimistic.
“
Moving forward, AI technologies will be the biggest change in the cooking appliance category. Program settings will adapt themselves over time to give better cooking results...
”
Mark Meldrum
FROM THE FLOOR
Freestanding Cooking
CLASSIC BEAUTY
Refined matte black finish and Eclipse glass add sophistication to Smeg’s renowned innovation and technology of our Classic freestanding range.
OUTLOOK
Freestanding cookers broaden appeal as induction becomes more popular
BY KYMBERLY MARTIN
Hart & Co. has seen a shift towards the freestanding category with increased sales over the last 12 months, attributed to strong growth from all brand partners represented in the category.
“We have seen a significant shift to induction cooktops from gas and noticed more brands expanding their induction footprint within their ranges to accommodate this trend,” Hart & Co. marketing and experience director, Belinda Hart told Appliance Retailer.
“In the past, freestanding appliances were chosen for more traditional or Hamptons kitchens, but we have seen various other kitchen styles introducing the freestanding cooker, namely the more modern coastal style, which is quite prevalent in the Western Australian market. Customers are also choosing more brass and gold fixtures rather than chrome and those renovating their kitchen are opting for larger sizes to ensure the cooker becomes a statement piece.
“We expect the freestanding cooker category to continue to grow, but we hope to see more brands introduce combi-steam technology, which many of our customers love and seek out. We also expect to see more models introduced with induction cooktops.”
SMEG
Romina Simonutti Product Manager – MDA
Smeg’s view of the category is that freestanding cookers are still a popular choice for large families in the replacement and renovation market, as well as those building new homes.
“With growth picking up in freestanding cookers, particularly in the premium segment, consumers are more willing to invest in appliances that can help them achieve better cooking results and broaden their cooking creativity,” Romina Simonutti said. “As attitudes and habits change, the appeal to invest in efficient, aesthetically beautiful kitchens as well as high quality, reliable home appliances has grown in importance.”
She said freestanding cookers offer a statement centerpiece for the kitchen and with entertaining moving beyond holiday periods, Smeg has an array of aesthetics, colours, features and functionality that can fulfil any design or catering requirement.
Smeg has also seen increasing demand in the induction freestanding cooker market and is placing a stronger focus on this category with product selection and ranges across various price points.
` Thermoseal and multi-function
` Five zone Schott Ceran induction cooktop with large central zone and multizone technology
` Nine traditional cooking functions
` Temperature probe
` Full matte black finish
From best practice digital activations through to premium in-store experiences, keeping consumers engaged is critical in helping to increase footfall in stores and supporting retail partners. “In-store cooking demonstrations is also a way we can drive consumers to stores and maintain interest, providing insight into the capabilities of Smeg cooking appliances and how they to maximise
“With online research and digital content playing an important role in converting sales, optimising
how consumers interact with Smeg via various digital channels is key. Our focus is on improving the experience on our branded site as well as working on automatic content syndications to our
The Smeg Learning web-based training platform designed for retail staff, is a popular way to access the latest product news and sales offers at the touch of a button to assist customers on the sales
Smeg 90cm Classic Freestanding Cooker C9IMN2
“
EUROLINX & WORLDWIDE APPLIANCES
Daniel Bertuccio Marketing Manager
According to Eurolinx & Worldwide Appliances, there has been no drastic changes in buying behaviour with consumers still after the same fundamentals, namely style, functionality and price. “One difference we are experiencing in the appliance cycle is a trend that favours built-in appliances. However, as in previous cycles, high end freestanding cookers continue to remain on trend especially in larger sizes,” Daniel Bertuccio said.
“In this competitive landscape, it’s important that cookers have all the features that consumers have come to expect from built-in ovens such as pyrolytic cleaning, as well as a robust style and design. Our latest brand offering, Fulgor Milano provides all of this and more in the range of cookers available, including a 122cm freestanding cooker with double pyrolytic ovens and induction cooktop.”
The Fulgor Milano SOFIA cooker is the world’s first 150cm all induction freestanding cooker, featuring dual 76cm pyrolytic ovens. The latest
In
this competitive landscape, it’s important that cookers have all the features that consumers come to expect are available in built-in ovens.
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model, which builds on the 90cm and 120cm induction models, offers a large induction hob with eight cooking zones, providing maximum flexibility. The range is also available with a seven-zone configuration and tri-laminated teppanyaki griddle.
He said Eurolinx views sustainability from several angles. “There are the conventional ways like packaging, components and factory initiatives, all of which we strive to improve every day and when we look to launch a product, we take these into consideration. Then there is longevity. An appliance that lasts 15, 20 or 25 years is perhaps the most sustainable initiative of all. We are in an increasingly disposable environment but if we manufacture, promote, sell and buy appliances made to last – this is perhaps the best initiative of all.” AR
Fulgor Milano SOFIA Series Induction Freestanding Cooker F6PIR487S1
` 48-inch all-electric cooker
` Air fry cooking function
` Double pyrolytic cleaning function
` 122cm seven zone induction cooktop
` Two large ovens in 124L and 76L capacity
RRP: $24,999
smeg.com.au
A sophisticated neutral, deep and opaque. Smeg Neptune Grey appliances with Galileo multicooking technology redefine the culinary experience with contemporary style.
smeg.com.au
BEAUTY IN SIMPLICITY
Smeg Linea collection celebrates the primary design element: the ‘line’. The elegant, harmonious Linea aesthetic includes distinctive products that incorporate modern, minimalist design trends, bringing light and harmony to the most cutting-edge kitchens.
BARBEQUE
Fuss-free grilling without the mess or clean up, rain, hail or shine, With both flat and ridged sides, the versatile duo tray will create perfectly seared, grill-marked steaks, vegetables and seafood.
AIRFRY
For healthier cooking and to recreate the flavour and crisp texture or fried food such as crunchy crumbed chicken, fish, chips and wedges, without mess or added fat.
Specifically
STONE
designed the authentic flavour woodfired bread
designed to recreate flavour and texture or bread and pizza at home.
A TIMELESS CONTEMPORARY
The timeless allure of Pure Black finds its perfect complement in the embrace of dark wood hues or evokes a sense of modern and boldness when juxtaposed against lighter shades, bringing harmony to the most cutting-edge kitchens
SPECIALISED COOKING
Precise control and automatic programs such as melt, reheat and simmer.
POWERFUL YET EFFICIENT
Minimised heat loss, for quick and efficient cooking.
SAFE TO USE
Heat is only generated when the pan comes into direct contact with the cooktop.
SIMPLE CLEANING
Easily wipe away spillages after use to maintain a clean surface.
DESIGN DISTINCTION WITH ITALIAN STYLE AND SUPERIOR TECHNOLOGY
BEKO
Jim Kalotheos
Sales & Marketing Director
Beko has noticed increased demand for freestanding cookers with induction hobs to complement more design forward kitchens. “Consumers are looking for large capacity, slide out racking, incorporating induction as their cooktop option and a consistent cooking performance with an aesthetic to match. At Beko, we are seeing strong consumer interest from our induction cooker portfolio and expect this category will grow with recent investments in the category,” Jim Kalotheos said.
Post-pandemic, Beko has seen consumers march straight back into stores when it comes to purchasing home appliances. “Ovens and freestanding cookers are products that customers traditionally want to touch and feel as they are the centrepiece of any kitchen, so the in-store experience is of even greater importance.”
Commenting on the company’s approach to sustainability, CEO Hakan Bulgurlu said Beko was not just creating home appliances but innovating for a sustainable future. “Our goal is clear: to create home appliances that not only meet the needs of our consumers but also contribute positively to the planet. We are committed to becoming a net-zero business by 2050, and each achievement brings us closer to this goal.”
Beko will continue to invest in product displays, coupled with the ‘Dinner with Friends’ cooking experience in-store. AR
Bertazzoni Professional Series Air-Tec 3-in-1 Induction Cooker
` All electric with one power connection for three products in one
` 10 speed downdraft –no rangehood required
` Four zone twin multizone cooktop
` 11 functions with 103L self-clean oven
` Automotive car paint in six finishes
RRP: $13,999
BERTAZZONI
Mark Tragear Managing Director
The induction trend has been a strong focus for Bertazzoni, with increasing interest for cooker ranges in all colours. “If induction is wanted, high wattage and multi zones are preferred, or if it’s gas consumers want, sensible burner spacing and high output burners,” Mark Tragear said. “Large oven capacity is always a winner, but consumers like the variety of finishes in our Series cookers range with Carbonio the clear winner in Professional, and Avorio (Ivory) in Heritage.”
When it comes to sustainability, all packaging is 80%+ recyclable and will be 100% compliant when new packaging laws are introduced next year. “With gas being slowly phased out or limited new connections, Bertazzoni will introduce 10 new induction cookers this year, placing us in a strong market position.”
He said one product that has captured much imagination in innovation and sustainability is the Air-Tec 3-in-1 cooker, with an induction cooktop and downdraft ventilation all in one unit. “Having all three technologies in one box, rather than three boxes, fits the packaging and sustainability message,” he said.
` 82L multifunction oven
` Pyrolytic cleaning
` Induction cooktop
` Soft close door
` Fully extendable telescopic shelving
RRP: $2,399
Bertazzoni will continue promoting its multifuel gas electric cookers, but focus will be on the induction trend. “By September this year, we will have increased the Bertazzoni range of induction cookers from two to 12, but more importantly offer very different models to our competitors. Heritage and Professional series will have 900mm, 1000mm, 1100mm and 1200mm cookers in single, two door and triple ovens and we will be promoting the allelectric induction 3-in-1 Air-Tec cooker.” AR
ILVE
Chris Tracey Director
“Purchase behaviour in the freestanding cooking category in 2024 has shifted to prioritise sustainability, aesthetics, and multi-functionality, reflecting technological advancements and evolving consumer values, indicating a more informed and discerning consumer base compared to 2023,” Chris Tracey said.
“Customers are increasingly seeking products tailored to their needs and preferences. ILVE is renowned for its extensive and varied range of freestanding ovens, providing thousands of possible configurations and through our online configurator, customers can curate their dream oven.”
ILVE appliances are crafted from raw, recyclable materials such as stainless steel, cast iron, brass, and copper, ensuring quality and durability, reducing the need for frequent replacements. Products are handmade and hand-assembled, minimising material waste and consuming less energy than mass production, lowering its
“ILVE is renowned for its extensive and varied range of freestanding ovens, providing thousands of possible configurations and through our online configurator, customers can curate their dream oven.
”overall carbon footprint. Products also feature an A+ energy class rating and an innovative Eco cooking function that optimises energy use for slow roasting, significantly reducing electricity consumption.
“We anticipate sustained demand for freestanding cookers, driven by the growing need for compact, space-saving appliances, open-concept kitchen designs, and a preference for multifunctional and energy-efficient solutions,” Tracey said.
“Freestanding ovens remain popular due to their versatility with social media and celebrity/ influencer endorsements exposing customers to curated images of modern kitchens and culinary experiences, fuelling the appeal for the latest appliances and cookware to replicate such lifestyles,” he said.
ILVE is also introducing a new cooker, the Panoramagic, which won an Archi Design Award and Good Design Award.
To leverage increased footfall, ILVE has collaborated with Brand Dimensions, to curate new displays at Whitfords Designer Appliances in NSW and E&S in the ACT and will open a new Sydney showroom later this year. AR
Majestic Freestanding Cooker M12FDNE3SSC
` Nine standard colours, over 200 RAL colours or custom colours
` Six sizes – 70cm, 76cm, 90cm, 100cm, 120cm, and 150cm
` Single or double oven options
` Full-touch display screen
` 15 cooking functions
RRP: From $8,999
ELECTROLUX
Dominic Wong Category Manager
“There is an emerging trend for electric freestanding ovens with induction cooktops,” Dominic Wong said. “As part of our offering, we have an extensive range of freestanding ovens and upright cookers with widths spanning 54cm to 90cm. By understanding the various cooking needs that are important to our consumers, we are ensuring they find the perfect fit for their kitchens.
“Energy-efficient appliances, like induction technology, save on cost and time, while easy-toclean products reduce the need for harsh cleaning chemicals and contribute to a healthier living space,” he said.
Product line director, Belinda Toner said the freestanding cooker market is expected to remain in decline in the second half of the year, as the home renovation market starts to recover from the post Covid-19 slump experienced in 2023.
The well-established AEG cooking demonstration program which has been running for over a decade, will continue nationally across retail groups. “This is something we believe is vital for pre- and post-purchase consumers,” trade operations manager, Jess Baird said.
“It helps to position AEG as a premium cooking brand and enables new owners to better understand product features more intimately with expert tuition from our demonstration chefs.” AR
Electrolux 90cm
UltimateTaste
900 Freestanding
Electric Oven
EFEP956DSE
` SteamBake function
` AirFryPlus feature
` Food probe
` PyroProof runners
` Induction cooktop with two bridge function zone
RRP: $7,399
RESIDENTIA GROUP
Troy Hinchco
General Manager – Sales &
Marketing
Residentia Group’s Troy Hinchco said freestanding cookers tend to be an aesthetic choice first, and functional choice second, and a very specific look, versus the inbuilt 90cm cooking platform. “Our designers have spent months aligning the design language of Omega, specifically for freestanding cooking so they look congruent but still provide significance as a standalone appliance.”
He said 85% of sustainability comes in the lifecycle use of appliances with a relatively small window of time-in-use that a freestanding cooker has versus a refrigerator, so company focus is on fast heat-up time and even and accurate cooking temperatures. “Good cavity design and cooling fans reduce heat leak and inefficient use of energy. In cooktops, which is the predominant driver of meal cooking in Australian homes, it’s about efficient energy use channeling as much ‘heat energy’ into the cooking pot or pan as possible. Our focus is on tighter flame patterns on the gas cookers and higher performance ceramic or induction cooktops in the electric models.”
To have QR codes is a ticket to play now, but the volume, value and impact of what is available via the QR code are key. “We are looking to keep this dynamic and interesting for consumers considering the Omega brand. Consumers seeing the product work in retail showrooms, major builders’ selection centres and the Omega mobile experience centre on four wheels will be a focus for us,” he said. AR
Omega Professional
Series 90cm
Freestanding
Pyrolytic Cooker
OFOPIC9020G
` Dusk Grey finish with Blue Crystal enamel interior
` Full TFT touch controller
` Six zone flex induction cooktop
` Pyrolytic 20 function
` Twin fan oven
RRP: $3,499
GLEM GAS
David Gilmore Managing Director
When it comes to freestanding cookers, there are more purchases for replacement rather than new homes or kitchens, according to David Gilmore. “Our sales are holding up, but I must admit it is a tighter market.
“As always, the quality and feel of the cooker, as well as styling has become a bigger factor in freestanding cookers that wasn’t as prevalent in the past. Our new matt black cookers offer a range of sizes and specifications that meets more consumer needs than ever before,” he said.
“We make our cookers in our own factory and maintain full control of the production cycle and the solar panel installation on the roof of our Modena factory powers production. We track all components from start to finish and recover and recycle more than 90% of our raw materials and use an independent consultant to give us an annual report card. The company meets or exceeds all European environmental guidelines and achieving zero waste in production is a signature goal for Glem Gas.”
There are new products being released which he said will give the brand a boost in the market.
“Stores are our billboards supported with training, refreshing point of sale and bonus offers.” AR
Glem Gas 90cm
Matt Black
Bi Energy Cooker
GS965DOPXMB
` Five gas burner cooktop with left hand wok burner
` Doppio oven technology for cooking on gas or electricity
` Air fryer function
` 140L oven capacity
` Digital clock and timer
RRP: $5,399
ANDI-CO
Robin Werth Head of Marketing
In general, purchase behaviour in the freestanding range cooker category is influenced by brand reputation, product quality and features, according to Andi-Co. “Consumers are still willing to purchase a premium brand that delivers on their promise of quality and reliability,” Robin Werth said.
“When it comes to freestanding cookers, consumers are looking for a product that can reliably deliver outstanding cooking results for years to come, as well as providing a statement centrepiece in the kitchen. The Falcon cooker range offers over 150 design combinations,” he said.
He believes the surest sign of commitment to sustainability is the responsible manufacture of a quality product that will last for years. Falcon cookers are crafted to the most stringent quality controls with extensive testing in the development, production and final inspection phases. At the end of life, the Falcon cooker can be broken down and almost 100% of components recycled.
“The second half outlook remains heavily influenced by economic factors and consumer confidence, but we still foresee strong market demand for premium brands and are confident that Falcon will still deliver growth.” AR
Falcon Classic Dual Fuel
Freestanding Cooker FX 90
` Energy-saving panel splits the 114L cavity into a standard oven and plate warming cavity
` Multifunction oven
` Full-width storage drawer
` Available in six colours with brass or chrome trim
` Made in the UK
RRP: $8,998
Rangehoods
Seamless design, silent operation and powerful performance drive purchases
BY EMILY BENCIC
A rangehood is one of the most important appliances in the kitchen as it helps remove smoke, oil and grease from the air, and consumers are increasingly aware of its critical function. Most manufacturers are seeing growth in the undermount rangehood segment as consumers seek to seamlessly integrate the hood into kitchen cabinetry. However, with an increasing shift to induction cooktops, brands are tasked with developing hoods that can combat the added condensation. While consumers are better informed and expect more from their rangehood performance, there is still an education job to be done in explaining the benefits of a quality rangehood beyond extraction and filtration, such as lower noise levels, superior lighting, hands-free operation and in some cases, automatic connectivity with a compatible cooktop.
OUTLOOK
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In select showrooms, we have working motor/ducting displays to help customers truly understand what they’re investing in. ”
ARISIT
Rachael Williams
National Sales & Marketing Manager –Specialist Brands
Arisit’s Rachael Williams believes customers are expecting more for their dollar and want quality for a good price, which has seen promotions achieve great cut through.
“When it comes to rangehoods, Sirius is at the forefront of design with in-store displays that showcase our designer products that capture attention,” she said.
“Our POS has informative display splashbacks that explain the various options and benefits. In select showrooms, we have working motor/ ducting displays to help customers truly understand what they’re investing in. We have also enhanced educational content on our website so customers can feel confident in their purchase, from bushfire requirements to our new induction heated glass undermounts.”
There’s an increasing number of rangehood brands on the market, although many are perceived as higher quality than they are, according to Williams.
“This means a customer is buying a hood they believe to be high quality, when in reality, it’s a subpar product. As a brand, we have historically increased category ASPs, and now have to justify holding it up and getting the right product to the customer.”
Sirius Heated Undermount Rangehood SL927
` Powerful extraction
` Heated glass technology
` Energy efficient and quiet green motor
` Dynamic lighting: cool to warm and dimmable
` Available in 520mm and 850mm widths plus extra deep 380mm model for maximum hob coverage
RRP: From $1,599
With this in mind, it’s critical to stay relevant to the market. “With increased restrictions in gas supply, the move to induction is steadily growing. However, this presents condensation and installation issues, which is why Sirius has developed the Nera range of heated glass undermounts.
“The warming technology is incorporated into the glass panel of the rangehood. The element heats the glass to 45 degrees, eliminating the cold surface of the hood and removing condensation build up.”
Arisit will continue to offer consumer promotions, catalogue support and extensive training for retail sales staff for the Sirius brand. AR
SMEG
Romina Simonutti MDA Product Manager
Smeg has seen the popularity of large format freestanding cookers and cooktops drive demand for larger rangehoods with sizes 90cm and larger and undermount styles on an upward trend.
“Matching canopy rangehoods with aesthetic appeal, high performance and functionality are popular when creating a kitchen focal point. Dishwasher safe stainless steel filters and connectivity are also growing in importance for added convenience,” Romina Simonutti said.
Rangehood selection plays a critical role in improving kitchen hygiene for the effective removal of grease and odours that can arise during cooking.
“Product training is key to assisting retail salespeople integrate the importance of the rangehood into the conversation when consumers are selecting a cooktop. Choosing a high quality rangehood assists with eliminating odours, removing moisture and grease build-up on walls and kitchen cabinetry, while reducing bacterial and fungal growth.”
Smeg Classic 90cm Undermount
Rangehood with Autovent 2.0 Matte Black KSGAU9P4MB
` Autovent 2.0 connectivity
` Perimeter extraction optimises performance
` 24-hour air exchange function purifies the air
` Turbo function for maximum power
` Delay function ensures quick and efficient extraction for 10 minutes after cooking
RRP: $2,190
Smeg is developing resource assets designed to help consumers understand the ease of operation of a Smeg rangehood to accompanying cooktops.
“There’s an education job to be done on the importance the rangehood has on overall air quality in the home. Highlighting that a rangehood purchase is equally important as other kitchen appliances, such as the oven and cooktop, is critical.”
Smeg believes continuing to develop products that deliver technological innovations and improvements will help sustain and drive sales performance.
“Doing so will help evolve our product offering to provide customers with more options in design, features, connectivity and power. With presence across a wide range of categories, Smeg can partner with retailers to deliver the full end-toend cooking solution,” Simonutti said.
Investment in in-store activations and point of sale that drive brand messaging and product features are particularly important when consumers are researching appliances.
“Another key driver is optimising our brand interaction via the retailer digital experience. Delivering a premium online experience is a focus for Smeg moving forward. We will continue to partner with retailers to improve our online presence, optimising content, amplifying ratings and reviews, and driving meaningful digital communications via social media platforms. Made in Italy and offering up to a five-year warranty on selected models also helps retail staff build consumer confidence in the Smeg brand and product.” AR
LG Shannon Tweedie Marketing Manager – Home Appliances
The evolution of purchase behaviour in the rangehood category is indicative of a broader trend in the home appliance industry, according to LG’s Shannon Tweedie. Consumers are not just looking for performance, they’re also seeking a cohesive aesthetic and seamless integration across kitchen appliances.
“This shift has been influenced by brands like LG, which recognise and respond to this demand. We’ve intentionally designed our rangehoods to match our cooking ranges, creating a unified look,” she said.
“But it’s not just about aesthetics. This approach also simplifies the decision-making process. For retailers, it allows the creation of bundled offerings or package deals comprising appliances with matching designs, providing an upselling opportunity, while positioning them as a onestop-shop for customers.
“For consumers, this design continuity eliminates the challenge of finding a rangehood that matches their oven or cooktop, making the purchase
LG 90cm T-Shape Rangehood with ThinQ
Auto Activation BWH907T3S
` Automatically activates with compatible LG cooktops
` Four levels of suction up to 830m³/h
` Removable dishwasher safe filters
` Intuitive black glass touch panel control
` Compatible with LG ThinQ app to remotely turn on/off, adjust suction power and monitor status
RRP: $1,099
decision easier. It also gives them the confidence that their appliances seamlessly integrate into their smart ecosystem via the LG ThinQ app and marry into the overall design of the space.”
LG recognises that functionality alone is not enough to shift perceptions of rangehoods, which is why aesthetics is a core component of the company’s product design strategy.
“We believe that every kitchen appliance, including the rangehood, should contribute to the overall look and feel of the space. No longer are rangehoods just a functional necessity hidden away; it’s a key element that can add a touch of style and sophistication to the kitchen.”
All LG rangehoods come equipped with AutoActivation that automatically activates and synchronises with compatible LG cooktops, adjusting extraction speed to match cooktop settings via ThinQ.
“By connecting the hood with the cooktop, we’ve created a seamless cooking experience that enhances efficiency and elevates the rangehood in the purchase process, increasing attachment rates,” Tweedie said. AR
BORA
Stefano Di Giovanni Country Manager – APAC
BORA has seen a significant shift to cooking on island benchtops as more people entertain at home, which has driven demand for downdraft cooktop extractors.
“There are more downdraft cooktop extractor brands in the market than ever before, and we see this area growing to reflect changes in kitchen design trends. Two-in-one cooktop and downdraft models save space, are easier to install and available in re-circulated and ducted or vented options,” Stefano Di Giovanni said.
“Brand names are becoming more important as homes are renovated with the intention to sell at a premium. Quality fittings in the home are now an essential part of the design and tangibility of the finish.”
BORA anticipates market conditions to tighten over the next 12 months but believes there’s still a lot of wealth in the market. “While property values remain high for now, I believe we’re quite insulated by any future downward fluctuations.” AR
BORA Professional 3.0 Downdraft Cooktop Extractor
` Largest teppanyaki hot plate in its class
` LED control knobs
` Modular combination options including choice of teppanyaki, induction or gas
` Recirculated or ducted variants
` Quiet and powerful exhaust
RRP: $15,519
Beko Stainless Canopy Rangehood BRH90CX
` 750m³/h ventilation capacity
` Three level settings plus booster setting
` Two 2W LED lights
` Electronic control with white digital display
` Dishwasher safe baffle filters
RRP: $649
BEKO
Jim Kalotheos
Sales & Marketing Director
Consumers are getting smarter about the need for good extraction in the kitchen, especially in built-under rangehood installations, according to Beko’s Jim Kalotheos.
“These models allow them to complement their kitchen design with strong performing product like Beko rangehoods. However, a key challenge is consumers wanting to make sustainably responsible purchasing decisions and knowing what information to trust, as well as quality installation advice and execution,” he said.
To support its retail partners, Beko is focused on extensive sales representation with timely and accurate information, as well as valuable and relevant content generation around the category. AR
“ A key challenge is consumers wanting to make sustainably responsible purchasing decisions and knowing what information to trust... ”
ILVE
Chris Tracey Director
Consumer preferences have shifted from builtin to canopy rangehoods because they offer additional opportunities to enhance a kitchen’s overall aesthetic through customisation in size and colour, according to ILVE’s Chris Tracey.
“Once primarily used in commercial kitchens, canopy rangehoods have now become a more popular choice for households,” he said.
ILVE’s online configurator offers a realistic visualisation of the many possibilities, including matching rangehoods for each ILVE cooker. After curating their product, customers can save their selected configuration with product details or send it as a request to the ILVE customer care team for further assistance.
“The configurator aids in decision-making and streamlines the search, allowing customers to select both their oven and hood from the same page.”
The rangehood market is experiencing significant growth due to increasing awareness of the
ILVE 90cm Nostalgie Rangehood ANB90
` LED lighting
` Optional remote control setup
` Timer for automatic shutdown
` Automatic filter cleaning alerts
` Available in nine standard colour options plus over 200 RAL colours with four trim finishes
RRP: From $8,999
importance of indoor air quality, according to Tracey.
“Key opportunities lie in the growing demand for energy efficient rangehoods to reduce electricity consumption. ILVE caters to this demand with our rangehoods, which feature LED lighting and four fan speeds to accommodate varied cooking needs, enhance energy efficiency, and significantly reduce noise levels.”
However, a key challenge in this category is the constant need for innovation to remain competitive and meet consumer demands.
“ILVE rangehoods are equipped with stainless steel baffle filters that provide superior grease filtration and a lower fire risk rate. These filters also offer several advantages, such as aesthetic appeal, durability, less susceptibility and ease of cleaning.”
ILVE will continue to support its retail partners by providing ongoing store-level training and maintaining open communication. “Valuing their feedback, we’ve made strategic decisions such as adding our most popular RAL colour, Blue Grey, as a standard option.” AR
Electrolux has experienced growth in the undermount rangehood segment, as consumers appreciate the sleek and seamless appearance, which aligns with modern kitchen aesthetics.
“The benefit of a comfortable kitchen space for the family to gather is growing, which is driving demand for rangehoods to extract at a faster rate but operate more quietly,” Dominic Wong said.
Electrolux claims to have the widest online offer of rangehood solutions with buying guide resources to help consumers better navigate the selection process.
“Knowing how much consumers value being able to research their purchases, they can easily access information regarding key considerations for their kitchen design and layout, cooking habits, room size and cooktop size.
“Many consumers stick with what they know, opting for a replacement rangehood that provides a familiar experience. Consumers are often not aware of the advances made in rangehood technology. Beyond the primary functions of extraction and filtration, modern rangehoods offer low noise motors, hands-free operation, superior LED lighting and dishwasher safe filters.”
Further, increasing consumer awareness regarding the benefits of rangehoods is crucial, as it helps enhance the comfort and overall experience in the kitchen and dining area. “Demonstrating rangehood performance on the shop floor allows consumers to experience the key benefits firsthand,” Wong said. AR
MIELE
Kamal Watson
Category Manager – Built-In Cooking
Miele sees rangehood purchases primarily driven by consideration of functionality, design, noise levels and energy efficiency.
“Customers look for rangehoods that effectively eliminate smoke, odours, and grease while still complementing and seamlessly integrating into their kitchen aesthetic. The trend towards open plan kitchens has increased demand for rangehoods that offer powerful ventilation with a sleek design,” Kamal Watson said.
“There’s been a noticeable shift to more advanced smart rangehoods. Our customers are increasingly interested in models with features such as Con@ctivity, which enables automatic communication with the cooktop and app control for enhanced convenience and monitoring performance. There’s been a growing preference for energy efficient models that contribute to a sustainable home environment.”
Miele Mounted Rangehood
DA 6498 W
` 899mm wide with exclusive glass design
` 830m³/h extraction on booster setting
` Powerful eco motor for energy efficiency and quiet operation
` Con@ctivity means the rangehood reacts automatically to cooktop settings
` Clean Cover protection and easy cleaning
RRP: $3,999
Miele makes rangehoods a primary consideration in kitchen planning, emphasising their role in complementing the cooktop plus enhancing the overall functionality of the kitchen.
“To highlight the importance of rangehoods, we focus on education through our retail sales training. At our Experience Centres and partner retailers, we ensure customers leave with their questions answered and the knowledge needed to make informed decisions. We also train our teams to assist with online queries and order processing, ensuring comprehensive support.”
With heightened competition in the category, Miele will continue to differentiate itself with unique features, superior quality and exceptional customer service. AR
SCHWEIGEN
Anthony Fletcher Director
Demand for offboard rangehoods continues to grow as savvy consumers make purchase decisions based on health benefits, especially when it comes to air and noise pollution, according to Schweigen’s Anthony Fletcher.
“Based on sales, consumers are increasingly aware that rangehoods can be both silent and powerful at the same time. This is why we have expanded our design choices and BAL40-rated motor options to meet consumer preferences and safety standards,” he said.
“In tandem, social factors like sustainability, made in Australia products and Australian-owned and operated entities with ethical sourcing policies are helping shoppers decide the brands that they want to support.”
Schweigen has an extensive gallery of inspirational projects to reinforce how every kitchen design should start with the rangehood for wellbeing and safety, overall aesthetics, kitchen workflow, appliance performance and longevity.
“In addition, we work with professional bodies and trade associations on the commercial front and through our retailer partners. We’ve also increased our investment into experiential centres and trade shows to promote consumer engagement.”
Changing industry and construction standards, both globally and locally, continues to influence Schweigen’s R&D priorities.
“Our product development teams are constantly working on new rangehood, motor and
Schweigen Classic Silent Undermount Rangehood Black Steel UM1170-9BS
` German engineered Isodrive motor
` Multiple motor options
` Includes Schweigen SteelFlex safety ducting guaranteed for life
` Wall switch, touch controls, digital display and auto shut-off timer
` 10-year warranty on silent Isodrive systems, five-year warranty on canopies plus lifetime warranty on baffles and filters
RRP: From $2,599
“We have tripled our marketing budget on co-branding campaigns and work closely with our partners’
marketing departments to align and execute on sales objectives.
”
component designs, plus features and integrated capabilities. We’re also working on a path to certification for every product claim we make to combat misinformation in the market with regards to decibel ratings, extraction rates and energy efficiency,” Fletcher said.
The Schweigen team conducts regular check-ins with retail teams on the shopfloor to complement information nights and face-to-face product training at its showrooms and offices.
“We have tripled our marketing budget on cobranding campaigns and work closely with our partners’ marketing departments to align and execute on sales objectives. Internally, we’ve also expanded our team resources to roll out more effective content marketing, social, search and online advertising campaigns.
“Schweigen continues to invest in AI-powered tools, data analytics and remote training to provide staff with all the skills and insights they need to drive growth in collaboration with our partner network.” AR
Artusi Concealed Rangehood WUM90B
` Available in 60cm and 90cm
` Glass visor to divert steam into the filter system
` Touch and slide control
` Stainless steel filters
` Insulated motor reduces noise
RRP: From $1,899
EUROLINX & WORLDWIDE APPLIANCES
Daniel Bertuccio Marketing Manager
Just like in previous years, the trend for new kitchens continues to be concealed with builtin rangehoods gaining popularity, according to Daniel Bertuccio.
“Demand for other rangehood styles still exists but this is predominantly a replacement market or if a customer has a particular design aesthetic they want to achieve,” he said.
“Some hoods can be overwhelming in their design and others ultra-modern. New technologies are coming in and as a manufacturer, it’s important to find a balance between design, function, style, installation methods and price, keeping these factors in mind when finalising a range.”
Bertuccio believes the biggest growth opportunity in this category lies in the compatibility with induction cooktops. “As the shift to induction becomes more prevalent, it’s critical to provide hoods that can keep up with the performance and steam created. Induction cooktops produce more ‘wet steam’ and condensation versus gas cooktops, which brings challenges.” AR
“
It’s important to find a balance between design, function, style, installation methods and price... ”
RESIDENTIA GROUP
Troy Hinchco General Manager – Sales & Marketing
Residentia Group notes that while more than half of rangehood market volume (58%) sits between $300 and $900, the only rangehood segment experiencing growth is models priced at $1,900 and above.
“This would suggest that consumers are better informed on what they should expect from rangehood performance and are looking for something more effective. We are resetting our Elica rangehood business to provide Europe’s largest rangehood manufacturers product through a select group of cooking specialists,” Troy Hinchco said.
Elica Open Suite Rangehood & Shelving System
` Modular customisable structure available in 800mm and 1600mm
` Double extraction unit and long-life filters
` Compatible with Elica Connect app
` Add extraction units, light panels and shelving
` LED panel with Dim White feature regulates brightness
RRP: $3,999
“By including data about air movement performance and improving education for retail sales staff, we can collectively provide consumers with a better solution.”
If the economy gets tougher, Hinchco believes replacing a rangehood that has failed or is underperforming won’t compete with replacing an oven, cooktop, refrigerator or washing machine. “It will be interesting to see if the total market for rangehoods continues to drift away from oven and cooker sales.”
When asked about opportunities to facilitate further category growth, Residentia Group advocates for the standardisation of extraction performance. “We are open to working with other suppliers to enable that. A more informed consumer demands better quality products, and we are eager to be part of that,” Hinchco said. AR
QASAIR
John Keating CEO
Reflecting on 2023, Qasair believes the primary focus for many consumers was finding the best deals and promotions, with price being a major deciding factor. In 2024, while price remains important, there’s a stronger emphasis on features, quality, performance and design aesthetics.
“This shift reflects growing awareness of the importance of ventilation in maintaining indoor air quality and preserving the kitchen environment,” John Keating said.
“While a segment of consumers remains focused on finding value and opting for less expensive models, another significant portion are willing to invest in high-end rangehoods with premium features to meet their performance expectations.”
Consumers are spending more time researching before making a purchase but rangehoods are still being underestimated for their importance to remove heat, steam, grease and odours in the kitchen.
“As market leaders and manufacturers of rangehoods exclusively, educating consumers about the significance of rangehoods in kitchen functionality has always been central to our business. We continue to showcase the latest designs and technologies through our retail partners and provide ongoing training,
Qasair Albany Island Rangehood D400L-1
` Australian owned and manufactured handcrafted design
` Single motor 900m³/h extraction rate
` Three-year warranty
` LED lighting
` Stainless steel finish
RRP: $4,850
representation and support. Our aim is to make rangehoods a focal point of kitchen planning rather than an afterthought.”
Apart from economic pressures, Qasair believes the rangehood category faces a number of other key challenges including regulatory compliance with regard to energy efficiency and ventilation standards in response to growing environmental concerns. It is also an increasingly competitive landscape, making it more important for manufacturers to differentiate products through unique features, superior performance and compelling design.
“Proper installation of both rangehoods and ducting is crucial for effective operation. However, installation requirements can be complex, varying based on factors such as kitchen layout, ducting configuration and building codes,” Keating said.
“Effective ventilation often requires powerful motors, leading to increased noise levels during operation. Balancing performance with noise reduction must be a key design consideration.”
Qasair is committed to the success of its retail partners with strategies in place to help them during these challenging times.
“This involves training and supporting the sales teams at our partner stores. We want them to know our products inside out so they can talk confidently about them with customers. By giving them this knowledge and support to help maintain strong sales.” AR
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The rangehood impacts kitchen design just as much – if not more – than any other appliance.
GLEM GAS
David Gilmore
Managing Director
Glem Gas is seeing more consumer interest and awareness that not all rangehoods are equal.
“Consumers have a wide range to choose from, but they are seeking rangehoods that bring value to the home and directly impact the quality of home living,” David Gilmore said.
“Rangehoods are not the afterthought that they once were. When consumers enquire with us, we tell them to start with the rangehood and select a model to suit their cooking style, lifestyle and kitchen design. The rangehood impacts kitchen design just as much – if not more – than any other appliance.”
Being able to demonstrate the importance of a rangehood and the benefits of selecting the right product remains a challenge. “It can take time to engage the consumer, so they recognise the value of spending more to get a better product. There are so many rangehoods in the market and retailers can’t display all of them so it can be difficult to get products in front of customers.” AR
Glem Gas 90cm Quiet Air Off Board Rangehood GQA90TBLED
` Off board motor in ceiling cavity for almost silent operation
` Shadow proof LED lighting panel and touch controls
` Powerful 1,200m³/h extraction
` Seven-year motor warranty
` Perimeter extraction system ideal for induction hobs
RRP: $2,599
BERTAZZONI
Mark Tragear
Managing Director
Bertazzoni is focused on its Heritage rangehoods that complement its Heritage cookers in 90cm and 120cm options.
“In stores we display the Heritage rangehood above the matching Heritage cooker as customers love to match these products with sales accounting for a 45% attachment rate,” Mark Tragear said.
With the increasing popularity of undermount rangehoods and black colour options, Bertazzoni is seeking to align its product portfolio with these consumer preferences.
“We’re also exploring the opportunity to bring in canopy rangehoods finished to match our Professional range in the future. As our Professional Cooker range is painted in Italy’s luxury car brands automotive workshop, the canopies would be finished in the same factory, providing a true gloss finish to match.”
To support its retail partners, Bertazzoni is providing new models that are relevant to the market. “Our pricing has been adjusted to be competitive every day, so floor staff don’t have to rely on a special to sell. From time to time, we will include an offer to help close sales.” AR
Bertazzoni Heritage 90cm Rangehood K90HERTX
` Four power levels including boost to 752m³/h
` Available in Avorio (Ivory), Matt Black and soon Stainless Steel
` Finish matches Heritage built-in products and upright cookers
` Also available in 120cm
` Front LED lighting
RRP: $4,999
Design and function make a big splash
BY EMILY BENCIC
OUTLOOK
Consumer perception of the kitchen sink and tap is shifting, becoming a more considered purchase with the importance of quality top of mind. While stainless steel remains a popular finish, there is growing interest in more bold colours including gold, copper and black to complement the overall aesthetic of the kitchen space.
Manufacturers are also preparing for the upcoming limitation to the allowable content of lead in certain plumbing products.
The Australian Building Codes Board (ABCB) is warning plumbers and other stakeholders about the limit in plumbing products, which contain copper alloys and are intended for use in contact with drinking water, to a weighted average lead content of no more than 0.25%.
From 1 September 2025, only products WaterMark certified as conforming to the lead-free provisions, where required, will be authorised for use in plumbing installations.
BLANCO
Gerard Gill General Manager
Purchasing behaviour this year has been similar to 2023, according to BLANCO’s Gerard Gill, as customers increasingly recognise the sink and tap as an important focal and functional design area of the kitchen.
“With the average kitchen lifespan being 10 to 15 years, consumers look for well-known and innovative brands like BLANCO when purchasing a new sink and tap. The sink and tap are now an integral part of the kitchen design journey,” he said.
Customers are demanding colour harmony and functionality in the kitchen ‘water place’ reflected in the popularity of BLANCO’s Silgranit sink and tap range in black, anthracite, rock grey and white colours.
“Importantly, our sinks and taps are colour matched which can be impossible to achieve with two different brands. Gold tapware was a trend in 2023 and this is set to continue in 2024, with BLANCO releasing a range of Satin Gold tapware with matching gold sink components, as well as a range of Satin Platinum and Satin Dark Steel sinks, taps and matching components.”
BLANCOCULINA-S
II Mixer Tap
` Mixer tap combining design with semiprofessional functionality
` High arch and flexible metallic hose
` Dual spray to switch between clear spray and powerful shower
` Comfortable locking of the hose with a hidden magnet holder
` Energy-saving setting of the control lever
RRP: $1,999
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Importantly, our sinks and taps are colour matched which can be impossible to achieve with two different brands.
”BLANCO expects business to improve for the remainder of the year given the increase in housing prices driving renovation projects and an increasing need for more housing to meet the supply demand.
“Retail partners can help support the category by starting the appliance sales journey at the kitchen sink and tap – the most used appliance in the kitchen. Sinks and taps are no longer an afterthought in the sales process but an important functional and design component in every kitchen,” Gill said. AR
ZIP WATER
Mike Abbott
Managing Director – ANZ
While kitchen renovations have slowed, the quality of renovations has not declined, according to Zip Water’s Mike Abbott, as consumers continue to invest in quality brands they know and trust.
“There’s a noticeable trend of upgrading to highend taps even without a full kitchen renovation, as retailers sell taps independently of other kitchen appliances. This contrasts with 2023, when there was more focus on comprehensive kitchen renovations,” he said.
Convenience remains the number one driver for consumers and the HydroTap addresses this by providing instant boiling, chilled and sparkling water at the press of a button.
“Products like the new Celsius Plus All-InOne Pull-Out tap have gained traction among developers and architects, who appreciate the ultimate convenience and are more likely to recommend it once they have used it themselves,” Abbott said.
Sparkling water remains on trend with Zip Water research suggesting three in five (60%) consumers drink sparkling water regularly. “With work
Zip HydroTap Celsius Plus All-In-One Pull-Out
` World-first residential all-in-one tap with an integrated hose management system
` Filtered boiling, chilled and sparkling water at the press of a button
` Unfiltered hot and cold water for washing up
` Available in seven finishes
` Includes Zip Premium Installation
RRP: From $9,595
from home part of many routines, consumers are choosing to include sparkling water in their filtered drinking water solution.”
Sustainability is another key consideration, as consumers aim to reduce their environmental impact and choose to buy from companies that prioritise sustainable practices.
“In 2023, we released our Sustainability Report, which demonstrated our real and actionable steps towards meeting ESG goals and objectives. In addition to saving over two billion plastic bottles every year from landfill and oceans, as a business, we are looking at the full lifecycle chain to reduce our environmental impact.”
Looking to the months ahead, Zip Water expects the category to remain stable with steady growth, particularly in high-end renovations, apartment installations, and retrofits.
“Consumers continue to make lifestyle adjustments, such as reducing travel and dining out, which makes our products more appealing. Our products are seen as investments that deliver long-lasting value, which resonates with customers looking for quality and durability.”
Retailers can help support the category by creating distinct sections for sinks and taps and incorporating high-end filtered drinking water systems within their stores to improve the attachment rate of these products, according to Abbott.
“Our retail partners can also focus on educating their staff so they can enlighten customers about the convenience and quality of advanced drinking water systems, encouraging upgrades and retrofits even if a full kitchen renovation isn’t planned.” AR
FRANKE
Vince Madaffari
National Retail Sales Manager
Bold coloured stainless options and stone finishes such as granite are trending with gold, copper, anthracite and onyx becoming more popular, adding a contemporary look and feel to the kitchen, according to Franke’s Vince Madaffari.
“Some premium cooking brands are also releasing products with similar contrasting trims. We believe having a quality brand such as Franke, aligned with premium cooking appliances with these colour trends and practical accessories, creates an innovative and complete kitchen solution,” he said.
The kitchen sink is the ideal starting point for creating a dream kitchen, but there are functional considerations such as bowl and drainer configuration, which is why Franke sinks are available in single, double and one and a half bowls in top mount, undermount and flush mount installation options.
“This provides the customer with functionality and enhances the overall user experience while
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Franke sinks are available in single, double and one and a half bowls in top mount, undermount and flush mount installation options.
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maintaining a commitment to quality and design. Sustainability is also important to the consumer and Franke is dedicated to minimising its environmental impact by implementing sustainable manufacturing practices and offering eco-friendly product options.”
Recognising that competition is always a challenge in this category, Madaffari believes consistent stock levels, coupled with strong customer service and brand representation in store, are key.
“Housing construction delays are slowing demand for household purchases, and we are looking for a positive turnaround in this sector to boost future demand. If consumers continue to build homes and renovate kitchens, then we anticipate steady growth in line with premium cooking appliances,” he said.
Franke continues to emphasise the importance of aligning the conversation around cooking appliances with sinks and taps at store level.
“The consumer often relies on their cabinet maker to supply the sink and tap; however they don’t always know what they’re getting. Similar to the cooking experience, the consumer should engage with the retailer and be confident with product quality. This is also an opportunity for the retailer to increase sales where they may have previously been missing out.” AR
Franke Mythos Masterpiece
` Available in gold, copper and onyx finishes
` F-Inox technology exclusive coating is four times more resistant to scratches
` Easy to clean and dry as water and oil simply rolls off
` Top mount, undermount and flush mount applications
` Available in Eureka Gold, Artisan Copper and Black Pearl finishes
` Finish achieved through a three-stage PVD process
` Includes a grid and drainer tray
RRP: From $1,331
ABEY
Michelle Irvine Marketing Manager
While demand for kitchen sinks in stainless steel continues to grow, Abey has seen gold, copper and black sinks in its Piazza Sink collection become increasingly popular.
“We’re finding this demand is coming from designers mixing metals in the kitchen. Tapware in metallic finishes is also popular and they don’t necessarily have to match the sink. For instance, brushed brass kitchen tapware with our black Piazza sink,” Michelle Irvine said.
“Customers are seeking top mount slimline sinks, such as Abey’s Lucia collection and deep bowls with no drainer as bench space becomes paramount; our Montego collection has large 210mm to 220mm deep bowls. Multi-functional sinks with accessories like cutting boards, drain racks, and colanders that fit into the sink space are also gaining popularity.
“In tapware, customers are exploring multiple finishes such as our Gareth Ashton 3K6 Sidelever Mixer with Pull Out offering a dual spray function to wash vegetables and clean the sinks.”
With more customers renovating and putting an emphasis on kitchen design, Abey is seeing customers look for premium products. “This is particularly good for mid- to high-end distributors such as Abey with quality products from around the world.” AR
Hansgrohe Select M81
Kitchen Mixer
` Select water flow operation at the touch of a button
` Laminar and shower spray modes plus the SatinFlow gentle and splash-free spray mode
` sBox hose management
` MagFit hose retraction
` EcoSmart function delivers 4.5 litres per minute
RRP: From $2,149
HANSGROHE
Simon Balzer Managing Director
Hansgrohe experienced a stronger start to 2024 compared with 2023, with kitchen mixers being the company’s fastest growing category, driven by the expansion of displays in key retail stores.
“Consumers are seeking out new ways to improve workflows in the kitchen. Hansgrohe’s Aquno Select M81 kitchen mixer facilitates this with a new super-soft and wide SatinFlow jet in which water flows from the integrated base unit. SatinFlow allows efficient use of water, protects food with a super soft micro fine spray for rinsing, cleans large objects quickly and enables efficient hand washing,” Simon Balzer said.
While Hansgrohe expects momentum from the first half of the year to continue over the coming months, ASP erosion from low quality imports is impacting the category.
“Consumers don’t think about how often they touch their kitchen mixer and how durable they need these products to be for them to last. It’s hard to convey this and explain that cheap taps with low quality finishes won’t stand the test of time in this environment,” Balzer said.
“Consumers think they are saving money, when in reality, over the long term they will be replacing their kitchen mixer multiple times. Consumers are hungry for innovation in this area and are looking for new and interesting ways in which kitchen mixers and make their lives easier.” AR
OUTLOOK
All we want for
Christmas – affordable premium and innovative new products
BY KYMBERLY MARTIN
Momentum in air fryers is continuing with new products arriving on the market, while the economic conditions including cost of living pressures, shipping and stock levels present challenges for consumers and retailers alike, the latest GfK data shows.
The personal care market is performing well with increases in both units and value, mainly due to higher average prices compared to last year, according to GfK. This trend is seen across all sub-segments, but especially in hair dryers, which now sell for over $90 on average. Additionally, the ongoing growth within the now largest personal care premium segment, hot air stylers, is also boosting overall performance.
DKSH
Darren Sharvell Brand Manager
During the 2023 Christmas sales period Bamix experienced strong performance characterised by a significant increase in sales volume, driven by several key factors, according to Darren Sharvell.
“A cinema advertising campaign highlighted Bamix’s new Cordless Plus model, as well as the unique features and benefits of the Bamix range, appealing to both existing and new customers looking for high-quality kitchen appliances as gifts,” he said.
Bamix range sales continue to grow, driven predominately by an increase in demand for versatile box sets that include various attachments and accessories. “Market data for the immersion blender category highlighted growth in the over $150+ price band, with an ASP of $265, which is the entry point for the Bamix range.”
Bamix BBQ Chill & Grill
` Made in Switzerland
` 200W heavy-duty AC motor
` Double insulation
` Two speed settings – 12,000rpm and 17,000rpm
` Simple to use two-button operation
RRP: $549
“With the introduction of the flagship Bamix Cordless Plus late last year, there was increased interest in this robust unit, which is ideal for domestic and commercial kitchens. Initial sales exceeded our expectations to the point that we had to airfreight additional inventory to meet demand.”
Looking ahead to the 2024 Christmas sales period, Bamix plans to build on the success of 2023 with several strategic adjustments and enhancements. These include targeted marketing initiatives utilising tailored advertisements across social media, eDM campaigns, and other digital platforms. There will also be upgrades to the online shopping experience, a more intuitive website interface, strategic partnerships with influencers and collaborations with other brands, to reach a wider audience, social media campaigns, in-store demonstrations and promotions.
“The trend towards online shopping continues to grow, offering opportunities to reach a wider audience and leverage digital marketing strategy initiatives. Integrating online and offline sales channels can enhance the customer experience, providing seamless shopping options such as buy online, pick up in-store.” Challenges were supply chain disruptions, inventory management, economic conditions and consumer spending, he said.
Sharvell attributes the sales performance for Bamix to its construction. “The metal shaft is mounted directly into the motor for better torque and durability whereas many competitor units have a removable shaft which has a nylon bayonet type connection which twists into the body of the blender. The lifetime warranty on the motor of Bamix products, except commercial and cordless models, demonstrates the build quality.” AR
DE’LONGHI
Sarah Knox Head of Marketing
In a tight market, consumers are trading down and economising on items such as food, power and transport, but still value purchases they consider a treat, according to Sarah Knox.
“Coffee machines are an aspirational purchase, and people are saving money to buy them, a trend compounded by the economic advantage provided by coffee machines, which enables consumers to reduce their daily expenditure per cup of coffee. This saving will offset the initial cost of the coffee machine, effectively amortising the purchase across the first year of ownership,” she said.
“Small designer kitchen appliances such as kettles and toasters also provide an affordable way to refresh kitchen spaces. Our classic Icona Capitals range or the new award-winning Eclettica collection give consumers an affordable way to add a statement piece to their kitchen. The upcoming sales period offers significant opportunities to meet rising consumer demand
Braun MultiQuick 9 Hand Blender MQ9187XLI
` Largest attachment system for unlimited versatility
` ACTIVEBlade technology moves up and down
` IMODE technology delivers precise results and ease of use
` Advanced SmartSpeed for greater power
` SPLASHControl technology improves anti-splash
RRP: $299
for versatile kitchen appliances like food processors, hand blenders, and entry-level coffee machines. Leveraging events like Christmas and focusing on innovation can boost brand visibility.”
However, challenges such as economic concerns, supply chain disruptions, and intense competition must be addressed. “Strategies to provide value for money, differentiate products, adapt to trends, and collaborate effectively with retailers will be crucial for success,” she said.
De’Longhi will implement a multi-faceted marketing strategy, including targeted digital and social media, optimising its online presence with engaging content and user testimonials utilising seasonal sales periods like Christmas for special promotions and discounts.
“Consumers are still likely to spend money on considered purchases, especially during key retail periods, but it is important they recognise real value in the items they are purchasing. Rather than focusing on price discounting to attract customers, it is important we effectively communicate the value proposition of each appliance and remove barriers to purchase by making categories easier to understand,” she said. “The retail environment must be easy to shop, and the value proposition convincing.” AR
“The EMC02 combines practicality and easy maintenance with an elegant design, bringing the feel of a professional bar machine into the kitchen. Paired with the CGF02, users can grind coffee beans to a super-fine level, enhancing their coffee experience.
Smeg Espresso Coffee Machine
ECF02
` Made in Italy
` Single Thermoblock
` 15-bar pump
` Easy four button operation
` Stainless steel steam wand
RRP: $649
SMEG
Luca Duarte Product Manager – Small Appliances
While Smeg experienced strong sales during Christmas 2023, there has been a noticeable shift in consumer purchasing patterns, with more customers shopping during Black Friday. “To capitalise on this, we have a solid promotional plan in place to boost sales during Black Friday and carry that momentum into the Christmas season and towards the end of the year with the launch of three new campaigns,” Luca Duarte said.
The first is ‘House of Coffee’ for an immersive experience to promote new product lines.
“This campaign introduces the EMC02 Minipro Espresso Coffee Machine and the CCGF02 Coffee Grinder. The EMC02 combines practicality and easy maintenance with an elegant design, bringing the feel of a professional bar machine into the kitchen. Paired with the CGF02, users can grind coffee beans to a super-fine level, enhancing their coffee experience.” Launch support includes a dedicated website for users to explore Smeg coffeerelated products, find recipes, get advice, and read insights.
The second campaign, ‘(R)evolutionary Cooking’, reimagines and redefines the world of cooking by transferring the technology of Smeg large domestic cooking appliances to smaller, versatile products. Made in Italy, these offer multiple possibilities for use in any kitchen setting. It introduces the COF01 Benchtop Combi-Steam Oven and the PIC01 Portable Induction Cooktop. The COF01 brings the capabilities of a combined steam oven, typically built-in, to any kitchen or domestic space. The PIC01 offers professionallevel performance outside the conventional kitchen setting. With nine power levels and a boost function, it features automatic programs such as keep warm, fry and barbecue, as well as a temperature probe for precise cooking results.
Smeg is also extending its partnership with Dolce & Gabbana with the new Blu Mediterraneo collection, featuring shades of white and blue with vibrant and elegant majolica motifs.
“We see an opportunity with (R)evolutionary Cooking as we harness our knowledge of major domestic appliances and bring them to our small appliances on the benchtop. Our new benchtop combi-steam oven will be a game changer as it utilises our Galileo technology in a small platform. We continue to see opportunities with our iconic colour variants as they provide retailers with the opportunity to appeal to a wider range of customers,” he said.
There will be multiple consumer promotions during the second half of the year, including product demonstrations, gift-with-purchase, cashbacks and in-store retail executions. AR
TEFAL
Noel Hsu Senior Product Manager
In the post-pandemic environment, Tefal too has noticed a continued interest in home cooking and entertaining, along with a greater focus on convenience. “While economic challenges are inevitable, consumers are after multifunctional cooking devices for their kitchens,” Noel Hsu said. “We’ve seen growing demand for smart, cost-effective, and energy-efficient solutions, with induction technology and multifunctional air frying solutions popular and we expect these trends to continue for 2024.”
The rise in home cooking and entertaining has also increased demand for kitchen appliances with multiple functions, leading to the development of smart programs with preset options, and a significant interest in healthier cooking methods like steaming, pressure cooking, and air frying. “Our electrical pressure cookers and air fryers offer multifunctionality and smart, cost-effective solutions, addressing concerns about energy consumption and cost savings,” he said.
“Inflation and energy usage remain major concerns as consumers prefer energy-efficient solutions and innovative benchtop appliances are becoming popular as people explore new culinary interests. Despite financial pressures from the cost of living, the trend for cooking and entertaining
` Rotating pizza stone
` Cooks pizza in less than 90 seconds
` No additional accessories needed
` Compact design with foldable feet
` Wide range of recipes on Tefal app
RRP: $699.95
at home remains strong but consumers are likely to be selective, choosing appliances that align with trends in healthy cooking, multifunctionality and innovative technology.”
Tefal is increasing brand visibility through a variety of media channels with a presence on platforms like Taste.com.au and a partnership with celebrity chef Jamie Oliver. Collaborations with influencers across its digital channels will serve as key touchpoints, providing extensive exposure to the benefits and quality of Tefal products, Hsu said.
Tefal is committed to supporting its retail partners through improved education, communication, and training. “Our hybrid approach to training and in-store demonstrations, including digital training materials, ensures that retail floor staff are equipped with the latest product information. This initiative aims to support sales efforts and enhance the overall consumer experience, which is crucial in this category.”
Also commenting on sales was linen care product manager, Priyanka Maharaj, adding that Christmas 2023 ended with: “a large bang of Pure Pop sales and we expect 2024 to be even bigger given the increased distribution we have on the range”.
She said garment care remains a key opportunity for the company which is reviewing how to strengthen its offering in all segments of linen care. “Inflation continues to be one of the most pressing challenges during the sales period,” she said.
Garment care and steam generators will remain a focus for Christmas, with a new range of steam generators featuring Express Vision and fashionable design.
A new outdoor gas oven, the Tefal Pizza Pronto, will be launched during the Christmas period. “It opens a new product category for Tefal as pizza ovens are a growing and trending market,” product manager Julien Sara said. “The Pizza Pronto complements our cookware and kitchen electrical appliances, allowing us to target new consumers who enjoy outdoor cooking, travelling, and outdoor entertainment.” AR
Tefal Pizza Pronto
SUNBEAM
Marie Liganaris
Brand Communications Manager
According to Sunbeam, 2023 was one of the most challenging economic shifts in recent memory, which has worsened this year. Consequently, 2024 will prompt Australians to say goodbye to wasteful stocking fillers. “This shift places sustainable and value driven gift-giving at the forefront of decision-making, as consumers seek meaningful presents that align with budget constraints,” Marie Liganaris said.
Product categories set to flourish will be those that enable home entertaining, outdoor travel and kitchen appliances with energy savings and multifunctionality. Sunbeam has released its latest range of kitchen ‘must-haves’ across coffee, toastie makers and air fryers. “Our range offers exceptional consumer features and benefits at affordable prices. Sunbeam air fryers and frappe machine also received WeMoney People’s Choice Awards in 2024,” she said.
Sunbeam brand support includes social media content with air fryer brand ambassador, Steph De Sousa, collaborations with influencers, recipe inspiration, gift guides and national media and PR investment. A TV campaign for the FoodSaver Controlled Multi Seal Vacuum sealer, together with a 60-day money back guarantee, is part of the marketing program.
“Increased cost of living continues to be front of mind with many consumers who are looking at different ways they can save money,” Foodsaver brand marketing manager, Nicole Norton said. “Vacuum sealing is a great way to seal and save food. It keeps food fresh for up to five times longer, preventing freezer burn and saving money on grocery bills by buying on special and in bulk.” AR
Sunbeam Frappe Coffee Machine
SDP2000BK
` Quick and easy iced or hot coffee
` Pod free convenience
` Built-in blender with automatic blending cycle from frappes to frosty perfection
` Fits multiple cup styles and sizes for all coffee occasions
` Integrated measuring system for the perfect ratio of water, coffee and ice
RRP: $169
BREVILLE
Julio Enriquez
Category Manager – Food Prep & Cooking
Breville saw solid results for Christmas 2023 across core categories, despite sales for this quarter shifting earlier into November with events such as Black Friday and Cyber Monday, a consistent trend for the past few years. “Christmas is a key selling period for kitchen appliances, and we are expecting to see strong sales fuelled by new product innovation across multiple categories,” Julio Enriquez said.
“Key to year-on-year growth will be upselling the features and benefits that Breville premium innovation brings to consumers, rather than reliance on price discounting.
“Cost of living pressures are real for many Australian households, and we will be watching for signals showing the current state of consumer spending and sentiment, and how enthusiastically households come out to shop for kitchen appliances this year.”
Breville Smart
Oven Air Fryer XL
BOV905
` 14 smart cooking functions
` Extra-large 28L capacity
` Element iQ System steers power to where and when it’s needed
` Independent heating elements and rack positions
` Launching September 2024
RRP: $799
High demand can be expected for coffee, accessories, cooking, food preparation and water products. “We introduced a larger capacity version to our Smart Oven air fryers range as larger capacity is something many Australians have been asking us for. The air fryer trend is not slowing down, and our new range of food processors are getting great reviews too,” he said.
Marketing activity will focus on a Christmas gift-with-purchase across key categories and instore demonstrations. “Our message to retailers is about communication and directing consumers to the right products, increasing basket size via attachment sales and selling up across the range based on features and benefits.” AR
MAGIMIX
Wivina Chaneliere Managing Director
“We were thrilled with our record-breaking performance in Christmas 2023 and using these insights to propel brand and product awareness even further throughout 2024, in preparation for Christmas,” Wivina Chaneliere said. “We’ve identified key learnings to refine our Christmas strategy, ensuring an even more successful holiday season this year.”
Blenders remain a powerhouse category, with high household penetration driving continued demand for upgrades and gifting, especially during the summer and Christmas season. The thermo cooking segment is another area showing consistent growth, driven by a well-established preference for convenience and innovative solutions in the kitchen, she said.
Key opportunities for this sales period include gift giving, a focus on convenience, and utilising the health and wellness movement. “We want to highlight the practicality and versatility of small appliances like blenders, choppers, or mini food processors to capture this market. We will be promoting features like multifunctionality, preprogrammed settings and easy cleaning.”
Market challenges include intensified competition, price sensitivity and supply chain issues. “The small kitchen appliance market is crowded, so standing out is crucial. Affordability also remains a key concern for some consumers, and we will be exploring tiered pricing options, bundle deals, or promotions to cater to different budgets.” AR
Instant Vortex Slim 5.7L Air Fryer
` Five-in-one functionality: air fry, roast, bake, grill and reheat in one appliance
` Save energy and costs by using 80% less energy than traditional electric ovens
` Quiet Mark certified, making it the quietest air fryer of the Instant Brands range
` EvenCrisp air flow technology creates crunch and tenderness of deep frying with 95% less oil
` Overheat protection and auto-off
RRP: $269
INSTANT BRANDS
Alicia Gimenez Senior Brand Manager
Similar to last year, Instant Brands is seeing consumers tighten their budgets amid economic uncertainty. To help alleviate this, the brand continues to work with retail partners to forecast accordingly and provide compelling deals.
“For Instant Brands, the product categories in high demand are often split between personal purchases and purchases for gifting to others,” Alicia Gimenez said.
“For personal use, we expect products that prove useful in the kitchen for holiday and summer entertaining to be popular. As such, our products with generous capacity including our Instant Pot Rio Wide Multi-Cooker 7.1L, Instant Vortex Plus Versazone XXL Air Fryer 8.5L and our new Instant Vortex Plus Air Fryer Oven 13L that provides a rotisserie option.
Magimix Blender Power Range 3
` Powerful mini blender for cold mixing
` Multifunctional options for desserts, crushed ice, soups and smoothies
` Heat-resistant borosilicate glass jug
` Blender mix system for smooth, faster finish
` Rinse function for easy cleaning
RRP: $349
“For gifting, we are looking at specific price points. This includes the Instant Cold Brewer and Instant Infusion Brew Plus 12 Cup Coffee, as well as smaller capacity air fryers like the Instant Vortex Slim Air Fryer 5.7L.”
For this sales period, the most pressing challenge is the dollar pinch that consumers are facing, and Instant Brands doesn’t expect it to ease anytime soon. “Consumers are evidently being more conscious of where they spend their money, but they put trust in our products with the knowledge they are a valuable investment that offers ease and simplicity.”
Instant Brands provides consumers with various recipes, as well as cooking tips and tricks, “to showcase the versatility, ease of use and overall value of products”. AR
MORPHY RICHARDS
Craig Stevens National Sales Manager – Retail
Also citing the popularity of Black Friday and Cyber Monday sales was Glen Dimplex.
Sales during the 2023 Christmas sales period were strong, fuelled by the influential impact of these events, according to Craig Stevens, who expects this trend to persist into Christmas 2024, “ensuring a consistent and balanced performance throughout November and December”.
However, expectations for sales are subdued compared to 2023. “Despite this, we expect continuous demand for various domestic kitchen appliance categories,” he said. Additionally, the performance of cooling products is affected by weather conditions, while small appliances and BBQ sales are projected to remain stable.
“Key opportunities for this sales period lie in the premium appliances category, where consumers are keen to invest in products offering exceptional value. Households remain cautious with spending and while cost-of-living concerns persist, premium products offering compelling value propositions are positioned to thrive in the marketplace. Shipping and stock levels emerge as key challenges coming into Christmas, with success dependent on having stock in the right places.”
Stevens believes stock availability is crucial to drive sales within the Christmas period, urging efforts to maximise distribution into the network leading into November. AR
Vitamix Explorian E310 Blender
` 1.4L Jug
` 10 variable speeds
` Made in the US
` High-performance 2P motor
` Self-clean in under one minute
RRP: $699
Morphy Richards
Signature Soft Gold Kettle
MRSK15BK
` 1.5L capacity
` 360-degree base for left and right-handed use
` Removable limescale filter
` Water level window
` Soft gold trims and details
RRP: $149.95
VITAMIX
Donna Empson Brand Consultant
The 2023 Christmas sales performance was driven by strong sales in brands and items offering great quality and value for money, according to Donna Empson, but rising interest rates and escalating cost of living pressures have led consumer sentiment to spiral down, putting new housewares purchases on the back burner for many. This is a trend she expects to continue and be felt across the market in 2024.
“Consumer focus on key sales events such as Black Friday will be stronger than ever as consumers target value for money offers across gift giving items,” she said.
“As financial pressures rise, leading Australians to curb non-essential spending, such as dining out, consumers are spending more time inside, looking at upgrading products used every day. Also, shifts towards remote working has renewed consumer interest in homemade meals, which have boosted demand for kitchen appliances such as Vitamix.”
“Opportunities abound for brands that provide product offerings that address consumer needs, however, ethics and ethos are playing a bigger role in consumer decisions.”
According to Empson, consumers are searching for practical products from trusted brands that offer value for money, convenience, and quality results. Value products that add to the consumer’s lifestyle will be an important consideration this year, she said.
Marketing activities will include value-added gift-with-purchase offers, bundles and instore demonstrations along with masterclasses to engage and educate consumers about the capabilities of the machine.
The ‘My Vitamix 30’ program provides a range of inspirational easy-to-make recipes, tips and tricks while events such as World Smoothie Day will demonstrate the capabilities of a Vitamix blender. AR
REMINGTON
Nena Zimmer
Brand & Communications Manager
“Consumers are paying more attention to heavily discounted deals, taking advantage of these to purchase gifts, as well as the convenience of shopping from home, and the wider range of products online, with the ability to compare prices more easily,” Nena Zimmer said.
“Purchase behaviour has changed in favour of internet sales, and we expect to see further growth in online shopping, specifically in the personal care category with a lot of price-aggressive deals.
“With global inflation on the rise, value for money has become an even greater driving force behind consumer decision making for products that do more at an affordable price point, along with performance, results and durability. Key motivators that stimulate spending on personal care appliances include maximising convenience, ease, minimal time spend, and protecting hair and skin from damage and irritation. We also expect airstylers and multistylers to continue to grow as they fall into the multifunctional product category,” she said.
“Key opportunities will come from budget friendly gift products that help make lives easier and ease the pressure of rising costs, but it makes consumers more likely to purchase products when sales are on for Black Friday and Boxing Day. Budget conscious consumers may pull back on spending on Christmas gifts.
“There will be a digital focus with influencers and social media, supported by new shavers and above the line marketing that haven’t previously considered Remington, and communicate a new cutting system that hasn’t been done before in the shaving category,” Zimmer said. AR
PANASONIC
Remington X5 Limitless X Rotary Shaver XR1755
` SynX hybrid cutting system with the power of a rotary shaver and comfort of a foil shaver
` 360-degree pivot ball moves effortlessly to maintain skin contact
` Individual flexing blades adapt to every contour
` Shave comfort rings for enhanced glide and reduced friction
` PowerSense technology maintains speed for optimal performance
RRP: $129.95
Panasonic Moisture Infusing Hair Dryer
EH-NA98
` Nanoe Moisture+ maintains hair health and reduces damage
` Double Mineral technology protects against visible damage
` Quick Dry nozzle varies airflow pressure, shortening drying time and reducing tangles
` Foldable handle for easy storage and portability
RRP: $349
Chasnyn Ousmand Product Manager – Personal Care
“As cost-of-living pressures continue, consumers will be making more considered purchases and this presents an opportunity for Panasonic to let consumers know our products are reliable and built to last,” Chasnyn Ousmand said.
“Grooming and haircare products for men and women will continue to be popular gifting choices and Panasonic has refreshing new choices in men’s grooming, as well as haircare products that allow consumers to ‘Show Your Hair You Care’.
“Panasonic is focusing on offering consumers the latest innovations in men’s grooming. As well as a fast, close, smooth and gentle shave, these grooming solutions are perfect for busy lifestyles, travel, and the eco-conscious consumer,” she said.
Multishape is Panasonic’s innovative men’s modular personal care system with a combination of attachments, easily customisable to fit seamlessly into a personal care routine. From head-to-toe, hair trimming, shaving, tidying, and brushing teeth, it is offered as a single device solution with one chargeable battery handle.
Panasonic hair dryers with nanoe technology reduce hair damage and are backed by more than 80 years of hair care research and development. The EH-NA98 hair dryer combines moisture infusing technology, intelligent airflow design and heat control sensors to reduce hair damage.
Building on its in-store presence and online activity will form part of Panasonic’s marketing strategy and the company is supporting Christmas buying by offering new products to stimulate sales, Ousmand said. AR
Smeg unveils new dishwasher range
Smeg introduces the 60cm Sapphire range of dishwashers, designed for top washing and drying performance. Featuring the innovative orbital wash system, these dishwashers achieve a four-star energy rating without sacrificing efficiency. Enhanced with a user-friendly control panel, they embody Smeg’s Made in Italy design. Tailored to meet daily needs, the dishwashers offer new programs for flexibility and optimal performance, including Full Express 60, which completes a cycle with drying in 60 minutes, and the Hygiene 99.9% certified program, which sanitises at 75°C, eliminating 99.9% of germs and bacteria. The DryAssist+ auto open drying function ensures perfectly dry crockery. The interior, equipped with two baskets, offers maximum flexibility with folding inserts and movable elements, ensuring capacity while accommodating delicate dishes. The Sapphire range is available in freestanding, built under and fully integrated versions with a five-year warranty.
RRP: From $1,390
What’s Hot
Omega hybrid cooktop combines gas and induction
The Omega 90cm hybrid gas and induction cooktop OCIG905B combines the familiarity and visible heat of a powerful and efficient gas burner, coupled with the accuracy, power and speed of induction on a sleek black ceramic glass surface. Designed for builders, developers and consumers exploring the transition from gas to induction, this versatile cooktop offers a seamless blend of style and functionality. There are seven cooking zones including two flex zones and a triple-ring brass wok burner, plus nine induction power levels and boost function. Other key features include knob and touch controls, automatic pan detection, child lock safety and 99-minute zone timer. The Omega OCIG905B is compatible with both natural gas and LPG. Based on current market pricing, this product represents the best value hybrid gas and induction cooktop on the market.
RRP: $1,699
Smeg brings major cooking excellence to benchtop appliances
(R)evolutionary Cooking reimagines and redefines the world of cooking by transferring the technological excellence of Smeg major domestic cooking appliances to smaller, versatile products. Made entirely in Italy, these new products offer multiple possibilities for use in any kitchen setting. The Smeg COF01 Benchtop Combi-Steam Oven brings the capabilities of a combined steam oven, typically built-in, to any kitchen or domestic space. It’s perfect for a main residence, a holiday home, or even an outdoor kitchen. The Smeg PIC01 Portable Induction Cooktop, also made in Italy, offers professionallevel performance outside the conventional kitchen setting. With nine power levels and a boost function, it features automatic programs like keep warm, fry, and barbecue, as well as a temperature probe for precise cooking results. These products join Smeg’s family of breakfast, coffee, and food preparation appliances, providing a comprehensive kitchen solution under one brand.
TCL delivers big screen brilliance
Discover the brilliance of TCL’s 115-inch X955 Max, the ultimate QD-Mini LED TV. This colossal display transforms the living room into a cinematic paradise, delivering an unparalleled viewing experience. Boasting 5,000 nits peak brightness and over 20,000 local dimming zones, the X955 Max offers unrivaled picture quality with deeper blacks and dazzling whites. The QD-Mini LED technology enhances colour accuracy and detail, making every scene come to life with stunning clarity. The 6.2.2 channel audio system, complete with built-in subwoofers and upfiring speakers, envelops you in immersive sound. Whether it’s watching movies or sports, or playing the latest games, the X955 Max delivers exceptional performance and breathtaking visuals on a grand scale. Elevate entertainment to new heights with TCL’s latest innovation.
RRP: From $29,999
Meet the new generation: BLANCOCULINA-S II
The BLANCOCULINA-S has been one of the most popular mixer taps in the BLANCO portfolio – a true pioneer of semi-professional tap design refined for residential kitchens. The BLANCOCULINA-S II redefines kitchen elegance, functionality and tap design for the modern home chef. It includes the classic semi-professional hand spray with a magnetic locking and dual spray function. With new design elements, such as dark inlays on the operating lever, and stunning finishes, the new BLANCOCULINA-S II complements various interior styles, elevating the essence of the kitchen water place. With advanced touchless sensors, a wave of the hand initiates a constant, slightly reduced water flow, perfect for handwashing and food preparation. Whether with or without a sensor, the new generation stands out in the kitchen. Paired with a matching sink it adds both style and functionality to any kitchen water place.
RRP: $1,999
Make cooking effortless with the GreenPan Bistro XL air fryer
The GreenPan XL air fryer is a versatile companion for the kitchen. With its PFAS-free ceramic non-stick coating, savour crispy and healthy food with just a fraction of the oil or fat. Cleaning up afterward is a breeze too. Experience effortless healthy cooking with the 11 convenient one-touch presets including air fry, bake, roast, and grill in a flash. The generous 7.2L XL basket is spacious and perfect for serving four to six people. Easily prepare delicious meat, fish, vegetables, or even cake to satisfy the whole family.
RRP: $199
Omega oven blends advanced technology and elegant design
The Omega 60cm 16 function pyrolytic oven with air fry OBOP6016AM is a gateway to a world of culinary possibilities with an 85 litre gross capacity. There are 16 functions including air fry, a cavity cooling system, as well as pyrolytic and steam cleaning programs. It features an LED display with full digital touch control. From a design point of view, the black glass with midnight aluminium trim is complemented by a grey crystal clean enamel interior. The Omega OBOP6016AM is already shaping up to be one of the best value touch control, pyrolytic and air fry combination ovens in the market.
RRP: $999
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