s 2025 draws near, we wanted to provide the opportunity for the industry to reflect on the year that was and share their outlook for the 12 months ahead.
For our inaugural Industry Leaders Forum in this edition – read more from page 25 – we invited appliance and consumer electronics retailers and suppliers to provide their market insights. While there was some variation in the commentary, there were four key themes that consistently emerged across the board.
Unsurprisingly, the first was the impact of cost of living pressures and how this has driven customers to become more price sensitive. However, this shift in spending is also being influenced by the proliferation of promotions and volatility of price movement. As Bing Lee’s Peter Harris urged: “We need to have compelling offers year-round, so consumers are willing to buy products when they need them, not just during sale events”.
The second was the power of Artificial Intelligence (AI) and underestimating its potential at your own peril. As Narta’s Michael Jackson warned: “Without the right experts and understanding, it’s easy to lose control of costs and not be able to extract real value beyond the hype”.
When put into practice with the right understanding and support, AI can transform all touchpoints from logistics and store operations to go-to-market strategies and sustainability practices.
The third was the importance of being agile and adapting products and services to not only meet current customer demands but also anticipate future needs. Market growth in 2025 will largely depend on product innovation and the ability to deliver on emotional needs such as convenience.
The fourth was the strength of connection and collaboration between retail and supplier partners. While sales, costs and return on investment often dominate discussions, organisations must invest in their people and team culture to find growth opportunities. No company running alone will win.
On a final note, the Appliance Retailer team wishes you an enjoyable and safe holiday season. We appreciate your continued support and look forward to a prosperous 2025.
Editor Emily Bencic
The Intermedia Group takes its corporate and social responsibilities seriously and is committed to reducing its impact on the environment. We continuously strive to improve our environmental performance and to initiate additional CSR based projects and activities. As part of our company policy we ensure that the products and services used in the manufacture of this magazine are sourced from environmentally responsible suppliers. This magazine has been printed on paper produced from sustainably sourced wood and pulp fibre and is accredited under PEFC chain of custody.
PEFC certified wood and paper products come from environmentally appropriate, socially beneficial and economically viable management of forests.
James Wells Emily Bencic Ben Curtis
MEET THE APPLIANCE RETAILER TEAM
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IN THIS ISSUE
EDITOR’S NOTE
03
A moment of reflection… and projection
How the market dynamics of the year will shape 2025.
NEWS
06 LG outlines key promotions and new roles in sales team
The strengthened team structure is designed to foster continued growth and success with retail partners.
08 Appliances Online launches recycling program
In partnership with Beko, BSH and Electrolux, the retailer is working towards zero waste to landfill of recyclable packaging waste.
10 Beko strengthens its sales team around the country
New developments underscore the company’s commitment to growth, sustainability, and customer support.
12
Amazon invests $7 million in new Ravenhall logistics site
Promising an enhanced delivery experience for customers in and around Melbourne and Victoria.
14 Harvey Norman shares vision for Great Britain as it opens Merry Hill store
Brings its extensive range of lifestyle, technology, and entertainment products and exceptional service that Harvey Norman is renowned for worldwide to the community.
FEATURES
17 Smart Security
Wireless security cameras remain popular due to ease of set-up and smart home connectivity.
25 Industry Leaders Forum
Senior executives from leading appliance and consumer electronics retailers and brands reflect on their successes of 2024 and share their outlook for the year ahead.
56 Gaming
The gaming category reaches new heights with almost all households owning a device to play video games and four in five Australians identifying as gamers.
64 Camera
A resurgence of digital cameras is being driven by growth in content creation as creators look for portable yet powerful camera equipment.
69 Health & Wellbeing
Consumers shift to in-home health products and services amid rising household costs with convenience at the forefront.
WHAT’S
HOT
73 Pick of the crop
Smeg Classic 90cm pyrolytic oven, ECOVACS WINBOT W2 PRO OMNI robotic window cleaner, Westinghouse French Door fridge, and more.
LG outlines key promotions and new roles within sales team
LG Electronics Australia (LG) has confirmed a series of key promotions and new roles within its sales team. This follows Murray Richardson’s planned departure from his position as sales director for consumer electronics. Interim leadership by general managers of sales, Joshua Marshall and Frank Malcaus will maintain continuity, while Richardson has worked to strengthen the sales team structure.
“Throughout my 20 years with LG, the business has experienced tremendous growth, and we’ve all dedicated ourselves to establishing the LG brand in the market. Our retail partnerships are of utmost importance, and I’m confident that this strengthened team structure will foster continued growth and success in these relationships,” Richardson said.
“These roles are crucial within the sales team, and I take great pride in the talent and expertise we have developed internally during my time with LG. I wish the team all the best and have every confidence that they will achieve success.”
Michael Green is taking on the new role of head of consumer electronics for retail sales, overseeing the state sales management teams and working with the in-store management division to drive core CE business fundamentals on a national scale. He will also focus on building state-level relationships with retail partners.
Green began his career with LG as a senior sales executive 13 years ago, where he helped manage and expand LG’s relationship with Harvey Norman across the company’s CE portfolio. He has been pivotal in driving growth for the home appliances division, playing an instrumental role in the successful launch of InstaView, CordZero, TwinWash and NeoChef. Most recently, he led the state field sales teams across NSW and ACT, achieving record-breaking sales.
“I’m excited to take on this new role with LG. As I reflect on my time, I’m proud of the growth we’ve achieved and the
strong relationships we’ve built along the way. I look forward to leading our state teams and continuing to drive our core business fundamentals,” Green said.
Now in his 24th year with LG Electronics Australia, Danny Srsa has taken on the new role of state sales manager for NSW and the ACT. He will lead, manage, and support the state sales team, as well as oversee the execution of integrated business strategies at national and state levels.
Srsa has been instrumental in managing many retail partnerships across NSW, which also include Harvey Norman’s Commercial business. Throughout his tenure, he has earned multiple accolades, including the NSW MVR award, and advanced to NSW/ACT field sales supervisor, receiving QBR Awards from LG.
“I’m grateful for the opportunity to take on this new role after 24 years with LG. It has been incredibly rewarding to build strong relationships with our retail partners, and I’m excited to lead our state sales team in achieving our business goals,” Srsa said.
Richard Renu has filled the newly created role of state field sales supervisor for NSW and ACT. He will lead, mentor, and support the sales team across the NSW/ACT region, enhancing sales performance and building strong partnerships with LG’s retail network.
Over his 14-year career with LG, Renu has been instrumental in training store sales staff and implementing merchandising strategies with retail partners across all CE categories. During his tenure, Renu has successfully launched major products including OLED TV, InstaView, and laundry technologies.
“My 13 years with LG have been incredibly rewarding, and I’m excited to move into this new role. I take pride in the contributions we’ve made to strengthen our retail partnerships, and I look forward to inspiring our field sales teams to reach new heights,” Renu said.
LG state sales manager for NSW and the ACT, Danny Srsa.
LG head of consumer electronics for retail sales, Michael Green.
LG state field sales supervisor for NSW and ACT, Richard Renu.
JB Hi-Fi transitions Nick Wells into group COO role
JB Hi-Fi group chief financial officer, Nick Wells has taken on the role of group chief operating officer to provide additional support to assist with growth in line with expansion including the recent acquisition of e&s.
Wells was appointed JB Hi-Fi group chief financial officer in 2014. During his time in the role, he was responsible for overseeing the finance, property, risk, sustainability and merger and acquisition (M&A) functions. He led the acquisitions of The Good Guys in 2016 and e&s in 2024.
JB Hi-Fi Group general manager of analysis and planning, David Giansalvo will succeed Wells in the role of group chief financial officer. Giansalvo is a chartered accountant with over 15 years of experience in senior financial leadership roles.
He was initially with the JB Hi-Fi Group from 2008 to 2011 before moving
to the Catch Group, overseeing finance, M&A and strategy. He returned to JB HiFi in 2016, leading the commercial finance function, as well as being actively involved in investor relations and M&A activities.
Wells and Giansalvo report directly to JB Hi-Fi Group CEO, Terry Smart. All other group executives will continue to report directly to Smart.
RESIDENTIA GROUP APPOINTS TROY HINCHCO AS GM FOR AUSTRALIA
Residentia Group has promoted general manager of sales and marketing, Troy Hinchco to general manager of Australia, supported by the local leadership team.
Residentia Group UK director, Matthew Evans has assumed the role of group managing director, overseeing the company’s three offices in Hong Kong, the UK and Australia.
In a statement shared with Appliance Retailer, Residentia Group managing director, Matt Evans said Hinchco’s appointment is part of the organisation’s ongoing commitment to delivering on its strategic plan, first introduced in February 2024 and accelerated following the loss of co-founder, Nathan Cary.
“Troy, who joined us in December 2023, has been an active leader alongside
Nathan and the Australian team, contributing significantly to initiatives such as the relaunch of Omega,” Evans said.
“I have known Troy since 2006, having worked together earlier in our careers and Nathan had worked alongside Troy as a supplier on and off since 2007. Our collective experience over that time gives us great confidence in Troy’s ability to lead the business and to do so in alignment with our core values and established ways of working.
“I congratulate Troy on his welldeserved appointment and wish him and the team all the best. His strong leadership and dedication has been evident, and I am confident he will continue to excel as he steps into this position.”
WINNING GROUP NAMES ED BRENAC GM FOR WINNINGS
Winning Group CEO, John Winning has confirmed the appointment of Ed Brenac to general manager of Winnings, including Rogerseller and Spence & Lyda.
Brenac joined the Winning Group in 2019 as head of team experience. His new appointment allows Winning Services general manager, Harry Boileau to continue to grow the Winning Services business and innovate experiences for Winning Group customers and 3PL partners.
“We are delighted to announce Ed’s appointment to the Winnings business. Ed’s experience centres on team development and performance across various industries including luxury retail, education and sport,” Winning said.
“We are a people-first business; our teams and our customers are at the heart of what we do to deliver the best experiences in the world, for the world. Ed has been with the Winning Group for over five years and he is well positioned to continue to deliver the strategic plan for Winnings.
“Over the past five years, we have launched five new world-class distribution centres in Australia and New Zealand, and we are about to open the largest in our history in Kemps Creek.”
Commenting on his appointment, Brenac said, “I am excited to continue to drive our transformation from Winning Appliances to Winnings, while working closely with our teams to continue to provide our centuryold, award-winning customer service.”
JB Hi-Fi Group chief operating officer, Nick Wells & JB Hi-Fi Group CEO, Terry Smart.
Residentia Group general manager, Troy Hinchco.
Winnings general manager, Ed Brenac.
Residentia Group managing director, Matt Evans.
Appliances Online launches industry-first recycling program
Appliances Online has introduced an industry-first Recycling Partnership Program with key appliance partners, Beko, BSH and Electrolux to work towards zero waste to landfill of recyclable packaging waste.
Since 2005, Appliances Online has offered a free take-back and recycling program of appliances and in 2021, expanded the program to include the take-back and recycling of all the packaging that comes with new products.
Over the past 12 months, Appliances Online has diverted 1,721 tonnes of packaging waste consisting of cardboard, soft plastic and polystyrene from landfill and sent these materials to recycling facilities, achieving an annual average of 86% landfill diversion for packaging waste.
Winning Group head of sustainability and industry impact, Alice Kuepper said, “Our take-back and recycling programs have allowed us to be recognised as leaders in this industry, and we are proud to launch Appliances Online’s Recycling Partnership Program with Electrolux, Westinghouse, AEG, Vintec, Beko, Bosch, Siemens and Neff, where together with our partners, we are taking responsibility for waste generated through the retail of our products and are leading to better environmental outcomes for our industry.
“We have provided a free and convenient solution for customers to recycle their product packaging that is associated with large, bulky goods benefitting every community around Australia as polystyrene is prevented from being scattered around communities, filling up bins, breaking and creating a problem for communities by entering rivers, beaches, food chains and ultimately our bodies.
“Our new program not only continues to support our diversion from landfill, but it is an opportunity for deeper supply chain collaboration on fundamental issues such as packaging waste and recycling of problematic plastics. Through securing valued partners for our award-winning take-back and recycling program, we will be able to scale the program and invest into technologies to quantify scope 3 emissions and collaborate on reduction opportunities.”
Winning Group CEO and Appliances Online founder, John Winning added, “As a century-old, fourth generation family business we have continually adapted and innovated to create better experiences for our customers today and into the future.
“We recognise our responsibility to mitigate any harmful and negative, social and environmental impacts, which occur as a result of our business activities. We want to use our business ecosystem as a force for good and our commitment to sustainability sits at the core of our mission to create the best experiences in the world, for the world – for our customers, our people, our communities and the planet.”
Electrolux Group vice president of commercial area for Australia and New Zealand, Kurt Hegvold said, “The Electrolux Group is excited to partner with the Winning Group and our industry colleagues to help shape better and more sustainable living outcomes for our consumers. We have a deep commitment to sustainability leadership in our supply chain, showing respect for the people who make our products and caring for the environment.
“Our Adelaide factory is certified ‘Zero Waste to Landfill’, diverting more than 99% of generated waste from landfill. The Recycling Partnership Program continues our commitment to positively impact our communities.”
Beko Australia sales and marketing director, Jim Kalotheos said, “Beko, a leader in sustainability, is proud to partner with Winnings Group and Appliances Online to further our commitment to a better future. We strive to differentiate ourselves by offering products and technologies that endorse sustainability, focusing on efficient resource use and circular economy solutions.
“As a trusted name in sustainable home appliances, Beko is dedicated to advancing packaging, product, and production solutions while delivering high-performance products. By expanding our EPS-Free Packaging Pilot Program, we aim to reduce our environmental impact and lead the way in adopting sustainable packaging practices.”
Appliances Online has partnered with Beko, BSH and Electrolux to work towards zero waste to landfill of recyclable packaging waste.
TEFAL LAUNCHES ITS LARGEST DUAL DRAWER AIR FRYER
Tefal is launching the Dual Easy Fry XXXL 11L air fryer EY9428, the brand’s largest dual drawer air fryer to date, with Sync function allowing different dishes to be ready at the same time.
It features asymmetric drawers with a 6.5L and 4.5L capacity, offering two cooking zones in a single appliance to cook two foods in two ways at once, including a whole chicken. The combined 11L capacity feeds up to 10 people.
Seven automatic programs can be applied independently or together for each drawer including fries, roasted chicken, fish, vegetables, dessert, dehydrate and manual.
The Dual Easy Fry XXXL also offers high-precision temperature control from 40°C to 200°C for perfect results every time. Meals can be prepared up to 37%** faster than a conventional oven, while saving up to 65% energy***.
Tefal is also introducing the Easy Fry & Pizza FW4018 with an extra-large
cooking surface that can fit up to 1kg of fries, 27cm pizzas and 30 chicken wings, plus an easy viewing window to monitor cooking progress.
For even greater versatility, this model comes with 10 pre-set programs including fresh pizza, frozen pizza, French fries, nuggets, chicken drumsticks, fish, vegetables, bacon, cookies and dehydrate.
It heats up super fast, making it ideal for entertaining or preparing quick meals during weeknights. Cook frozen pizza in just eight minutes, resulting in a tasty, crispy base. In addition to quick heat up times – up to 45% faster than a conventional oven – the Easy Fry & Pizza saves up to 65% energy***.
Both models feature Extra Crisp technology to air fry dishes with 99% less added fat****, a digital control panel, an audio alert and removable parts that are dishwasher safe, promising added convenience.
**37% faster cooking with less energy than a conventional oven; test conducted in 2023 on the cooking of frozen fries, with two drawers simultaneously
*** Save up to 65% energy with air fryers by Tefal versus traditional oven Energy Class A. Tests conducted in 2022 and 2023 on frozen fries.
****99% less added fat: 700 grams of fresh fries cooked with 8ml of oil versus traditional deep frying with two litres.
Electrolux Group promotes Tren Lewis and Danielle Shrubsole
Electrolux Group has promoted state sales manager for SA/NT, Tren Lewis to the role of head of commercial. Having joined the company in 2008, Lewis is a highly regarded and well-respected industry leader with 27 years of experience in the electrical appliance industry.
Electrolux Australia and New Zealand sales director, Hass Mahdi said, “Tren is an exceptional people leader and a highly respected professional with a proven record of bringing strong industry insights into our business operations. His innate ability in building high-performing teams has me excited about a prosperous new era for the commercial team.”
Danielle Shrubsole, currently acting in the state sales manager for SA/NT role while Lewis has been seconded on an internal project, will take on the role on a permanent basis. With 18 years in the appliance industry, eight of which have been with Electrolux, Shrubsole brings strong leadership focus and highly regarded customer engagement skills.
“The promotion of Danielle into the state sales manager role is well-deserved recognition of the significant contribution she has made to the success of the South Australian sales team and her exceptional leadership capabilities. I’m extremely proud of the depth of talent we have developed in our pipeline and the opportunity to recognise both Dani and Tren in making these appointments,” Mahdi said.
“I’M EXTREMELY PROUD OF THE DEPTH OF TALENT WE HAVE DEVELOPED IN OUR PIPELINE AND THE OPPORTUNITY TO RECOGNISE BOTH DANI AND TREN.”
Electrolux state sales manager for SA/NT, Danielle Shrubsole.
Electrolux head of commercial, Tren Lewis.
The Tefal Easy Fry & Pizza FW4018 offers an extra-large cooking surface.
The Tefal Dual Easy Fry XXXL 11L air fryer EY9428 is the brand’s largest dual drawer air fryer to date.
Beko strengthens its sales team and onboards agents around the country
Beko Australia has confirmed significant developments in its team, underscoring the company’s commitment to growth, sustainability, and customer support.
Yensy Lithgow joins Beko as account manager for NSW metro and NSW west, following the recent departure of Michael Tran from Beko New South Wales. Lithgow brings a robust mix of retail, wholesale, and supplier experience. Her commitment to sustainability is backed by extensive experience in waste management, which aligns well with Beko’s industryleading sustainability credentials.
Beko is expanding its reach across South Australia and the Northern Territory through new agency partnerships. GH Agencies, led by Greg Hillier, now represents Beko in South Australia, adding to the successful representation of Hitachi Home Appliances in the state. Similarly, SiM1 Agencies, headed by Simone Butler, now covers Beko in the Northern Territory, enhancing its existing partnership with Hitachi Home Appliances. Both agencies assumed their new responsibilities on 1 November, 2024.
Beko Australia national sales manager, Eddie Gaymer expressed excitement about these new appointments.
“The appointments of Greg Hillier in South Australia and Simone Butler in the Northern Territory are exciting milestones for us as a business. This expansion strengthens our team, enabling us to build on the growth we’re already experiencing and extend our reach to even more customers.”
In parallel with these external appointments, Beko is expanding and enhancing its internal sales team to better support customers and reinforce its commitment to high standards of service.
MYER ANNOUNCES MAJOR SHAKE-UP OF EXECUTIVE TEAM
Myer executive chair and director, Olivia Wirth has outlined a number of significant changes to the executive management and senior leadership teams.
Darren Wedding has been apppointed chief supply chain officer, effective March 2025, joining the business from Super Retail Group, the ASX-listed owner of the Rebel, Supercheap Auto, Macpac and BCF brands. For the past five years, he has led the transformation of their supply chain and distribution centres.
“Darren is a principle-centred leader possessing diverse experience in all facets of supply chain management with more than 30 years’ experience in supply chain and logistics having served in a broad array of industries including military, steel manufacturing, FMCG, pharmaceutical, retail and third-party logistics, with nine of those years based in Asia,” Wirth said.
Myer executive general manager of supply chain, Tony Carr and chief merchandise officer, Allan Winstanley have left the business with Myer chief operating officer, Tony Sutton overseeing the supply chain until Carr’s replacement is appointed, with the support of Mark Earl, Nick Galliano and Alistair McDonald.
“I would like to thank Troy and Allan for their contribution to the business and wish them well for the future. An executive search is well progressed to fill the chief merchandise officer role. In the interim general manager of merchandise planning, Chris Pitts, will act as chief marketing officer,” Wirth said.
Myer chief information officer, Ben Fitzgerald has left the business with Michelle Symes and Loukas Kanellos assuming acting
responsibility for the information technology function reporting to chief customer officer, Geoff Ikin. Myer has also created a new role, chief transformation officer, which has been filled by Andrew Taylor, who joins Myer after a long career at Qantas.
After 36 years with Myer, Tim Clark will retire as executive general manager of property, store design and development on 31 March 2025. “Tim has made an enormous contribution to Myer and we look forward to recognising his dedication and commitment to the business.”
As Myer continues to increase its focus on online sales growth, the business has created a new role in the digital commerce division, with Warwick Blunt being appointed general manager of digital commerce. Warwick has worked across large corporate, growth equity and start-up digital businesses in the US including Walmart, Food52 and Cedar Brands.
In the store operations division, general manager of stores for Victoria/ Tasmania, Susan Braidwood has left the business after 36 years, with general manager of retail support, Travers Finniss assuming responsibility for the portfolio.
In the merchandise division, Myer has created two new roles – general manager of merchandise for beauty, accessories and services and a general merchandise manager for women’s apparel.
“Belinda Slifkas will take interim responsibility for the new women’s apparel role in conjunction with her current portfolio of apparel, home, and entertainment. We will appoint a general manager of merchandise for beauty, accessories and services soon,” Wirth said.
Myer executive chair and director, Olivia Wirth.
GH Agencies, led by director, Greg Hillier, now represents Beko in South Australia.
SiM1 Agencies, headed by Simone Butler, now represents Beko in the Northern Territory.
Beko account manager for NSW metro and NSW west, Yensy Lithgow.
Hong Kong Electronics Fair shows market potential for wearables and robotics
The Hong Kong Electronics Fair (Autumn Edition) organised by the Hong Kong Trade Development Council (HKTDC), and electronicAsia, attracted more than 60,000 industry buyers from 136 countries and regions from October 13 to 16.
HKTDC deputy executive director, Sophia Chong said, “The global trend towards smart living is driving demand for innovative products and solutions.”
An independent on-site survey interviewed 1,091 Electronics Fair buyers and exhibitors on growth prospects for the industry with more than half (53%) of respondents expecting overall sales to increase in the next 12 to 24 months, while 43% anticipate that they will remain stable.
Most respondents believe the electronics industry has the most growth potential in emerging markets, followed by Korea, Mainland China, Australia and the Pacific Islands. Respondents also believe there is market potential for wearable electronic products (65%) and robotics technology (59%), while 56% believe the market potential for e-sports products and equipment is ‘high’.
The Electronics Fair featured more than 20 zones, gathering the latest electronic products and innovative solutions from global exhibitors in areas such as smart cities, smart mobility, gerontechnology and digital entertainment.
Hong Kong consumer electronics brand, Momax founder and CEO, John Cheng said the team met some 60 buyers from the Asia Pacific region and Europe in the first two days of the fair. “It was a significant turnout, and buyers were very engaged,” he said. Additionally, through HKTDC’s Click2Match smart business matching platform, the company connected with a buyer from Australia, with the intention to collaborate long-term.
Vinal Patel, chief commercial officer of UK buyer, Brand Collective, which has been attending the fairs for over 20 years, said the line-up gets better every year and was even more impressive than before the pandemic.
The organiser held 80 events and forums during the exhibitions, while on-site activities catered to start-ups.
UNIDEN APPOINTS DAMON GARDNER AS EGM FOR OCEANIA
Uniden has welcomed Damon Gardner to the role of executive general manager for Oceania, following his appointment by the board of Uniden Corporation. Prior to joining Uniden, Gardner was with Hunter Douglas Australia, leader in window coverings and major manufacturer of architectural products, for 18 years, most recently as managing director for Australia and New Zealand.
In his new role with Uniden, Gardner will oversee the company’s operations in the region. With a focus on growth in existing and new product categories, Gardner plans to steer Uniden’s successful consumer technology centred business, supporting its market aspirations in 2025 and beyond.
Gardner is committed to transforming Uniden into a more dynamic and responsive organisation within today’s fast-moving technology sector, focusing on enhancing customer service and support while also driving long-term value.
“Uniden is such a trusted brand in Australia with many award-winning products. I’m looking forward to bolstering our product expertise with an even better customer and consumer experience,” he said.
“Together with the wider management team, we look forward to continually innovating and exciting the market with best-inclass products that resonate with consumers. We have already
released some highly successful products across our dash cam, home security and baby monitor categories and we will share more news over time.
“While I’m a new face to some of our customers, I look forward to meeting with our key contacts in the industry over the coming months.”
Uniden Australia management team: Adam Sharpe, Justin Tong, Damon Gardner, Brad Hales & Hiromichi Tani.
The Digital Entertainment Experience Zone at the Hong Kong Electronics Fair (Autumn Edition).
AMAZON INVESTS $7 MILLION IN NEW RAVENHALL LOGISTICS SITE
Amazon has confirmed a $7 million investment in a new logistics site in Ravenhall, Victoria, enabling faster delivery to customers in the surrounding region. The site will create more than 200 jobs once fully operational and offer flexible earning opportunities with Amazon’s delivery service, Amazon Flex.
The 8,800 square metre site is currently under construction in Dexus’ Horizon 3023 estate and will create a further 1,000 construction jobs until its completion, targeted for late 2025. The site is located opposite Amazon’s existing Ravenhall fulfilment centre, which is currently home to hundreds of thousands of the larger items available on the Amazon Australia website including BBQs, outdoor furniture and gardening equipment.
Amazon Australia director of operations, Sandra McNeil said, “The Ravenhall logistics site enables us to grow our contribution to the local economy through the creation of jobs and flexible
earning opportunities and we look forward to building on our strong relationship with the local community. We’re also excited about what this enhanced delivery experience will soon bring to our customers in and around Melbourne and Victoria.”
Amazon worked with Dexus to secure the strategic location for the delivery station close to its existing Ravenhall fulfilment centre near the proposed Western Intermodal Freight Terminal.
Dexus executive general manager of industrial, Chris Mackenzie said, “We are proud to partner with Amazon to support their growth across Australia. This project represents the fourth facility being delivered for Amazon across our national industrial footprint. Sites like Horizon 3023, Ravenhall industrial estate offers customers premium connectivity enabling them to get packages to customers faster and more efficiently.”
Ravenhall is Amazon’s 13th logistics site in Australia.
Fujifilm Australia hosts 20th anniversary celebration in Sydney
Fujifilm Australia recently celebrated its anniversary with customers and partners at the Sydney Opera House to mark two decades supplying digital imaging solutions, as well as printing and medical technology to the local market.
The history of Fujifilm products in Australia dates back more than 70 years. Previously known as Hanimex, it distributed Fujifilm products in Australia, prior to being purchased by the Fujifilm Group in 2004.
Speaking at the event, Fujifilm Australia CEO, Ryuichi Matoba said the milestone reflected the company’s dedication to innovation and commitment in serving customers and communities. “As we look to the future, we remain focused on delivering cutting-edge solutions that meet the evolving needs of the Australian market,” he said.
Among the recent releases was the first Fujifilm Open MRI machine that was installed in Sydney, the AI-powered Amulet Sophinity mammography system – a first outside Japan – and the Fujifilm X-M5 mirrorless camera. Fujifilm Australia has implemented numerous sustainability initiatives focusing on reducing waste, conserving energy, and promoting recycling. To mark the 90th anniversary of the company globally, a new group purpose – ‘Giving Our World More Smiles’ was unveiled. Fujifilm Australia is ranked among the top 10 medium businesses in the Australia’s Best Places to Work rankings.
The Amazon Ravenhall logistics site in Victoria is due for completion in late 2025.
Fujifilm Australia CEO, Ryuichi Matoba.
David Hargreaves is being remembered as ‘an industry legend’ having spent his entire career in the consumer electronics industry, starting out as a state sales manager for Sony in 1997.
Vale: Ayonz GM and industry stalwart David Hargreaves
Ayonz general manager and industry stalwart, David Hargreaves has passed away unexpectedly shortly after his 67th birthday.
“With deep sadness, we announce the passing of our general manager, David Hargreaves,” Ayonz said in a statement.
“David was an honourable and ethical leader, a loyal colleague, a loving husband, and a devoted father. His kindness and engaging personality have touched many of us, impacting our team, customers, and suppliers. David’s legacy will be celebrated and remembered by all who knew him. He will be missed forever.”
Hargreaves spent his entire career in the consumer electronics industry, starting out as a state sales manager for Sony in 1997, spending 15 years with the company, including as general manager from 2007 until his departure in 2012.
He spent the next two years with De’Longhi as national sales manager for Nespresso before a short stint as general manager of sales and marketing for Korean multimedia company, Topfield, which has since ceased trading in Australia.
In 2015, he founded his own consultancy business, DRH Advisory, providing advice and support to businesses looking for change in management, marketing, channel strategy and service. He then joined Ayonz in January 2017 as general manager and director, responsible for product and market development, brand management and supply chain.
Ayonz CEO, Ziad Yaacoub told Appliance Retailer, “David was a kind-hearted soul with a vibrant personality yet strong, compassionate and a fighter. Whether you knew him for a short time or a lifetime, you couldn’t help but be impacted by his warmth, generosity, and the way he made everyone feel like they mattered. It’s rare to meet someone whose presence seems to light up a room, whose laughter was contagious, and whose heart was as big as his dreams.
“In the time that David was with us, he taught us many lessons – both big and small. We learned the value of hard work, being ethical, loyal and resilient. While we mourn his loss, he remains with us in spirit.”
Narta CEO, Michael Jackson told Appliance Retailer, “This news has been absolutely shattering not only for everyone at Narta but also myself after a friendship over the last 25 years. We stayed very close to David after he left Sony and helped him transition to Ziad and the team at Ayonz.
“I have not seen a reaction like this to someone’s passing for a very long time – everyone has been sharing their favourite stories about David. He will be remembered as an industry legend. David was someone who always wore his heart on his sleeve and would do anything for anyone. He was a special person, and we are thinking of Leah, Mitch and the rest of the family at this time.”
Harvey Norman executive general manager –electrical, Haydon Myers told Appliance Retailer, “I’m in total shock of the news on the passing of David Hargreaves. It’s a reminder of how precious life is. David was always a man of strong business belief and integrity. We shared many great times together over the years. Our team at the Flemington office send our deepest condolences to the Hargreaves family.”
Former managing director of Sony Australia, Carl Rose, who worked very closely with Hargreaves for over 13 years, shared his reaction to the news.
“I feel personally shocked and very saddened. David was already at Sony Australia when I joined the business coming across the ditch in 1996. He will always be remembered as a people person. The fact that David remained within the industry after leaving Sony shows that he loved this industry very much,” he told Appliance Retailer. Rest In Peace David.
Harvey Norman opens Merry Hill store, shares vision for Great Britain
BY SIMON KING IN DUDLEY, WEST MIDLANDS
Harvey Norman has opened the doors to its Merry Hill flagship store in Dudley, West Midlands, with the brand making its debut in Great Britain. The retailer occupies the ground floor of the former Debenhams store, and offers four distinct product categories – bedding, furniture, home appliances and technology.
Harvey Norman CEO, Katie Page said the retailer originally planned to open its first store in Great Britain 15 years ago but was thwarted for a number of reasons; not least the global financial crisis and Covid.
Lachlan Roach, who started his career at Harvey Norman in Australia aged 18, is the managing director of Harvey Norman UK, where his remit also includes the stores in Holywood and on Boucher Road in Belfast, both in Northern Ireland.
Page said: “Lachlan is the right person for the UK. He will work so hard, and we wish him all the success, but our next big job is making sure we get more stores open; we think Merry Hill, which welcomes 20 million shoppers per year, will work pretty quickly. I’ve said to the board, give me three stores. Let me do three stores and make sure that this can work. They will all be in West Midlands.”
Appliance Retailer can exclusively reveal that Harvey Norman’s second store will be in Sutton Coldfield, 16 miles or 25km from Merry Hill, and is expected to open in the next 12 months.
Page added: “Lachlan and I will be working hard with the teams to make sure this works, because we want to go to the rest of the UK. There are 70 million people in this great country; there are five million people in the West Midlands and so from here, we’ll just fan out and both Gerry and I are excited.”
During the VIP opening of the store, Harvey Norman chairman, Gerry Harvey paid tribute to his wife. “Katie’s the one that came over to Great Britain and pushed this market; she’s spent a lot of time over here. Her knowledge of this mark is quite extraordinary.”
Harvey Norman CEO, Katie Page & Harvey Norman chairman, Gerry Harvey.
ASKO laundry display.
LG and Sony TV displays.
WORKING BEHIND THE SCENES
Katie Page said that Harvey Norman was first introduced to West Midlands Growth Company chief investment officer, Dan Storer, more than two years ago. In that time, she has been working closely with Storer’s team, going through their vision for West Midlands.
Storer said: “The store is incredible; within minutes of meeting Harvey Norman, it was clearly a company with vision. We had to do a little bit of convincing, and took you through the economics and the demographics, and just show you that the customer base is here – it’s probably the easiest sell of my career, which was brilliant. This is foreign direct investment, and we’ve had a particularly good couple of years since the Commonwealth Games in 2022.”
Last year, the West Midlands overtook the UK southeast for foreign direct investment.
“Our numbers are up by at least 70%,” Storer said. “What we showed after the Commonwealth Games was if you shine light on this place, the companies will come. The diversity of the economy, the power of the economy, is acting like a magnet. You chose the West Midlands as your landing point in the UK, and I hope there is more to come.”
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Our next big job is making sure we get more stores open… I’ve said to the board, give me three stores. Let me do three stores and make sure that this can work. They will all be in West Midlands.
– Harvey Norman CEO, Katie Page.
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Roach started as a salesperson for Harvey Norman in Dubbo, 23 years ago. He recalled: “It was really hot going into summer, and they had a job offer for a part-time salesperson, and without any expectation, I got the role.
“I enjoyed talking to people and enjoyed the technology side of it – my first sale was a 51cm Sony Trinitron TV. Now, we’re going to global head offices, talking with leading brands about what’s next.”
Roach said he felt humbled from the support of suppliers, and the backing of Katie Page and Gerry Harvey in growing the Havery Norman brand in Great Britain.
He told Appliance Retailer : “With over 300 stores in eight countries across the globe, it will be no surprise that we’ve been wanting to make our entrance to the English market for a while. We’re already in the Republic of Ireland and Northern Ireland and brands have been talking to us for a while about what we could do for them in Great Britain; thanks to their support, they have backed us to make this a success.”
Roach continued: “This is our first stake in the ground here, and it’s very important for us to be able to tell British consumers what we’re all about. We’re a customer-centric brand, and Merry Hill has a vibrant community, so we’re thrilled to bring both our extensive range of lifestyle, technology, and entertainment products and the exceptional service that Harvey Norman is renowned for worldwide.”
The Merry Hill store employs 80 local people; Roach points out that he and UK general manager, Paul Chapman, are the only “outliers” not from the local area.
The Harvey Norman UK website is trading, offering national delivery and installation services. →
Harvey Norman chairman Gerry Harvey & Harvey Norman UK managing director, Lachlan Roach.
Harvey Norman Merry Hill occupies the ground floor of the former Debenhams store.
Smeg cooking display.
Samsung TV display.
Leading brands feature in the cooking display area.
West Midlands Growth Company chief investment officer, Dan Storer.
Dudley Council leader, Patrick Harley.
Harvey Norman UK managing director, Lachlan Roach said he’s thrilled to bring an extensive range of lifestyle, technology, and entertainment products and exceptional service to Merry Hill.
Home Security
Ease of set-up and smart connectivity influence purchase decisions
BY EMILY BENCIC
After the boom of security cameras in 2022 and 2023, demand has slowed during the 12 months to September 2024, compared to the same period the previous year, according to GfK data, reflecting weak discretionary spending on technology and durable products.
Consequently, retailers have heavily discounted products throughout 2024. This is evident in security cameras, where the share of sales volume
with a 15% discount increased by six percentage points from 15.4% to 21.5% in the 12 months to September 2024.
Despite this, security cameras with wireless connectivity remain more popular than wired ones, accounting for 89% of overall sales volume. This preference is likely driven by ease of set-up and ability to connect to smart home ecosystems such as Google Assistant, Amazon Alexa, or Apple HomeKit.
OUTLOOK
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Consumers are more diligent in their research, ensuring they choose a brand that not only meets their current security needs but can also accommodate future expansion.
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ANKER INNOVATIONS
Gaspar Xie General Manager – ANZ
Consumers are increasingly prioritising integrated ecosystems when making purchasing decisions in the home security category, according to Anker Innovations’ Gaspar Xie.
“They prefer not to use multiple apps for different home security devices; instead, gravitating towards brands that offer a cohesive and unified ecosystem. Consumers are more diligent in their research, ensuring they choose a brand that not only meets their current security needs but can also accommodate future expansion.”
Anker prioritises product excellence, ensuring its roadmap remains progressive and aligned with the company’s commitment to innovation and technology leadership.
“We deliver premium products while maintaining great value and appropriate pricing. The eufy brand stands out across four pillars – a complete ecosystem, privacy and security, advanced AI, and long-lasting power. We’ve invested heavily in providing customers with comprehensive brand and product information to facilitate informed purchase decisions.”
Like most categories, the home security sector has felt the impact of rising living costs, making eufy’s local security solutions with no monthly fee particularly appealing and valuable.
Eufy Cam S3 Pro
` Local security and no monthly fee with 16GB of on-device storage
` 4K footage with MaxColour Night Vision technology
` Uninterrupted security with SolarPlus 2.0 technology
` Dual radar and PIR motion detection system reduces false alerts by 99%
` Compatible with Apple Home, Amazon Alexa and Google Assistant RRP: $1,599 (2-Cam Kit) | $2,499 (4-Cam Kit)
“The increase in night crimes has heightened demand for security cameras with night vision. The new eufyCam S3 Pro featuring MaxColor Vision for day-like clarity even in very low light is poised to attract security-conscious consumers,” Xie said.
Anker believes targeted promotions help build product awareness and familiarity, while retail staff training – whether online, in-person, or recorded – assists sales teams to effectively translate product features into consumer benefits.
“We also recognise the importance of impactful point-of-sale displays and continuously collaborate with retail partners to create solutions tailored to their environments.”
Anker will continue to adopt a comprehensive promotional strategy that includes both online and offline channels. This approach will align with key sales periods such as Christmas. AR
It’s our role to demystify the perceived complexity of the category and focus on explaining the ease of DIY set up and use for non-tech-savvy consumers.
ARLO TECHNOLOGIES
Brad Little Vice President & Managing Director – APAC
Arlo has seen consumers continue to embrace smart security with market penetration at an all-time high of 18% – which is 50% higher than three years ago – and more than one in three (36%) consumers intend to make a purchase in the near future.
“Arlo remains one of the best known and most highly perceived brands in the category. We will continue to innovate the user experience delivered via the Arlo app, which provides a unique level of smart security features,” Brad Little said.
While the category is in a growth phase, there’s still an opportunity to convert high levels of consumer purchase intent into immediate sales.
Arlo Wired Floodlight
` 2K HDR video resolution for crystal clear viewing with better contrast
` 2,000 lumens of light for higher brightness than traditional cameras
` Articulating lights and camera for ultimate personalisation
` Wide 160-degree field of view
` Includes free trial of Arlo Secure Plus plan RRP: $249
“It’s our role to demystify the perceived complexity of the category and focus on explaining the ease of DIY set up and use for nontech-savvy consumers.
“There’s also an opportunity to grow the category by bringing more use cases to life. These devices have a wide variety of potential uses that can add value beyond the obvious security focus that’s currently prioritised.”
Arlo offers a broad range of products to suit a wide variety of needs, while the Arlo website helps consumers find the right product and service for their requirements.
“Our retail partners also play a crucial role in the consumer education process. At store level, consumers seek the advice of product experts to help navigate the category. As such, training is vital to ensuring consumers get the right advice,” Little said.
Arlo is currently offering consumers the chance to win an MG3 car in Australia and New Zealand. The more cameras they buy, the more chances to win. “It’s our way of driving demand for our retail partners at an already busy time of the year and works in tandem with our price promotion strategy during this quarter.” AR
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Swann designs and develops all products in Australia, with data stored locally, which ensures a higher standard of privacy protection.
SWANN Alex Talevski CEO
In the past year, purchase behaviour in the smart security category has shifted due to increasing economic pressures and heightened safety concerns, according to Swann’s Alex Talevski.
“Consumers are seeking quality over quantity in their purchases, prioritising durable and reliable security products as they have less discretionary spend,” he said.
“With growing anxieties about home invasions and crimes, security remains a top priority for many households. Consumers are seeking seamless access and control over their home security through mobile connectivity, ensuring they can monitor and manage their systems from anywhere.
SwannBuddy4K Video Doorbell with SwannShield Voice Assistant
` World’s first AI-powered home security voice assistant
` Real-time visitor interaction from package deliveries to deterring intruders
` Adaptive Gen AI technology with human-like voice responses
` Compatible with SwannBuddy4K Video Doorbell
` Hands-free interaction
RRP: $299
There’s also a noticeable shift towards AI-powered solutions, with buyers keen to understand how these can enhance their lives.”
Swann continues to innovate and respond to market demands with products that prioritise convenience and security, including the world’s first AI-powered home security voice assistant, SwannShield, which pairs with the SwannBuddy4K and EVO video doorbells. “This system offers realtime interaction with visitors, including package deliveries and guest identification, while also deterring potential intruders.”
However, the home security category faces several challenges as the market becomes increasingly crowded with the rise of cheaper and less reliable models leading to quality concerns for users, according to Talevski.
“Negative experiences with inferior solutions can taint consumer trust, which is why we prioritise educational content on the Swann website to help customers find the most suitable products based on their needs. We also leverage video content across platforms like YouTube and Instagram to inform buyers pre- and post-purchase,” he said.
“Privacy concerns remain paramount as more consumers become wary of how their personal data is handled. Swann designs and develops all products in Australia, with data stored locally, which ensures a higher standard of privacy protection. A two-year product warranty further underlines our commitment to delivering quality and peace of mind.”
Swann is gearing up its promotional strategy for Christmas with value added promotions supported by advertising via key retail partners.
“We’re currently running the ‘SeenOnSwann’ competition, where customers can submit footage captured by their Swann security systems for a chance to win monthly prizes, further engaging the community and promoting brand loyalty.” AR
RING & BLINK
Mark Fletcher
APAC Managing Director
In the last 12 months, Amazon, parent company of Ring and Blink, has seen rising interest in the category with its research showing that 80% of households are willing to invest in home security.
“This growing demand has placed an emphasis on choice. We’re proud to offer solutions suitable for every household and budget. At Amazon, and across both Ring and Blink brands, we foster a culture of innovation, and this translates into high-quality, feature-rich products that deliver incredible value,” Mark Fletcher said.
Ring invented the video doorbell category and continues to be a pioneer in home security by delivering products which offer peace of mind. Blink is unique in its custom-built chipset innovation, which enables the range to remain affordable without compromising on feature set.
“Ring and Blink share a similar home security mission; to connect customers to the places, people, and things they care about the most. Customer choice is important, and we want to provide options at various price points.”
While Australians recognise the importance of safeguarding their home, more than two in five (43%) don’t own an indoor or outdoor security camera due to cost. “We’re confident that our Blink range offers all the features customers have come to expect at a great price point,” Fletcher said.
“Aside from cost, another barrier to entry is complexity, whether it’s installation, complicated jargon or being overloaded with features. We’re proud of how simple our Ring and Blink products are to set up, manage and maintain.” AR
UNIDEN
Brad Hales
Head of Marketing – Oceania
Uniden App Cam SOLO X2K Bell Wire-Free Video
Doorbell
` 100% Wire-free 2K Super HD video doorbell with wireless chime
` Guards and protects the front door
` Two-way talk and siren alert
` 135-degree viewing angle
` SD card backup and free seven days rolling cloud backup for the life of the product
RRP: $159.95
With crime rates on the rise, proactive security solutions including easy-to-use plug and play products are increasingly being viewed as a necessity, not just a nice-to-have, according to Uniden’s Brad Hales.
“With video doorbells a popular first step to keeping an eye on the front door, we have launched the Uniden App Cam SOLO X2K Bell at an accessible price point,” he said.
“This model is part of our new App Cam SOLO X Series including eight new 100% wire-free cameras. The range adds our first video doorbell and a selection of cameras that capture in 2K Super HD and can be scaled to suit any property, all accessible via the MyUniden+ app. Uniden’s free seven-day rolling cloud coverage and SD card backup for the lifetime of the product help make home security more affordable.”
Ring Battery Video Doorbell Pro
` Powered by Ring Vision
` Simple DIY set-up in minutes
` Head-to-toe view, 3D motion detection and package detection
` Bird’s eye zone feature to set specific areas for motion detection
` Colour night vision and enhanced imaging sensors of low-light sight
RRP: $349
When asked about the challenges facing the home security category, Hales pointed to the brands that are flooding the market with no local footprint.
“This choice can overwhelm consumers who might be looking at this category for the first time and need more information and advice to compare options. When lesser-known products don’t meet expectations, there’s also limited aftersales support. Ultimately, when looking for home security products, consumers need to be steered to brands with a solid track record, not just the cheapest option,” he said.
Understanding that consumers are researching online before going into store, Uniden has developed video content for its new security products accessible on its website and YouTube. AR
LASER
Chris Lau Managing Director
Laser has observed an increasing focus on value in the home security category, with more affordable pricing for a higher spec product, which allows consumers to achieve a better experience.
“Based on consumer demand for wire-free, solar, and Wi-Fi-free outdoor security options, we expect consumers to continue to reap these rewards as new 4G camera technology becomes more affordable,” Chris Lau said.
“These wireless and Wi-Fi-free solutions address key pain points and allows the application of smart cameras to be expanded to caravans, boats, or other locations outside of the home.”
Increasing competition in the category is a major challenge as consumers become overwhelmed with choice, particularly in smart security cameras, with an inability to test and see products in action in-store.
“In smart security cameras, our point of difference is value. We’ve always been proud to bring the latest technology to more accessible price points. Lowercost yet convenient and easy-to-install security cameras mean consumers can afford to purchase more individual cameras to achieve better video coverage throughout their home,” Lau said.
“However, there’s more to the smart home than security cameras alone. With the overwhelming dominance of cameras on shelf, a lot of other products don’t get the space to be demonstrated or championed.
“Lighting, gadgets, and widgets also play a vital role in home security, and this is an area we hope to grow in 2025 across sensors, door locks, carbon dioxide sensors, smoke alarms, outdoor lighting and more.” AR
Laser
Smart Home 2K Indoor Camera Pan Tilt
` 2K QHD resolution
` Night vision and two-way audio
` Advanced AI object detection with real-time alerts
` Local storage for up to 40 days of footage with no subscription required
` Integrates with Google Home and Amazon Alexa
RRP: $65.95
Aqara Smart Lock U100 Kit
` Apple Home and Home Key support
` Auto lock feature and door status sensing
` Sensitive access data is stored locally and fully AES encrypted
` High-precision fingerprint reader
` Compatible with Matter and other ecosystems
RRP: $499
AQARA Fillip Shved Senior Product Marketing Manager
Home security devices that offer local and on-device data storage have become paramount as consumers are increasingly considerate of how their data is stored, according to Aqara’s Fillip Shved.
“Aqara is one of the first smart home brands to push this localisation of data concept by incorporating features that cater to this trend,” he said.
“Each of our product offerings are tailored to address unique user needs and solve specific challenges. Sensitive data like fingerprints for door locks and face recognition for cameras are stored and processed locally on the smart devices, minimising the risk of privacy leaks.
“All Aqara cameras support the local storage of captured footage. We’ve also introduced end-to-end encryption to our latest Matter hub, the Hub M3, and accompanying cameras such as the Camera Hub G5 Pro. This means only those with user authorisation can access the data on the device.”
Another key feature of Aqara home security solutions is interoperability across major ecosystems including Amazon Alexa, Apple Home, Google Home, SmartThings or Home Assistant.
“Prior to standardised support for third-party devices, it was challenging for brands to provide comprehensive support. They had to invest resources into integrating with each ecosystem, leading to a focus on internal functionalities rather than robust third-party support.
“Now with Matter, we can support all thirdparty systems at once, and the number of these ecosystems is growing rapidly. The support is native, meaning all Aqara Matter over Thread and Matter over Wi-Fi devices can connect directly to third-party Matter hubs. AR
INDUSTRY LEADERS
FORUM
Senior executives from leading appliance and consumer electronics retailers and brands reflect on their successes of 2024 and share their outlook for the year ahead.
The biggest highlights of 2024 for Beko were described as “truly transformative” by John Brown.
“We proudly added Hitachi distribution to our ANZ operations, bringing in a new team, culture, and brand, which has been a game-changer.
Launching Hitachi exclusively in New Zealand with Harvey Norman also opened up exciting growth opportunities for our business,” he said.
“Globally, the launch of Beko Corporate was monumental, solidifying our position as the largest home appliance manufacturer in Europe and the second largest in the world. Another defining moment was Beko’s recognition in TIME’s inaugural ranking of the world’s most sustainable companies, where we were honoured with the 44th overall rank, fourth among global manufacturers, and first among home appliance companies. This reinforced Beko’s position as the most sustainable home appliance brand worldwide.
“Continuing on the sustainability front, we’ve made significant progress with the development of EPS-free packaging, locally testing its durability as we shipped stock around Australia. Lastly, we introduced innovative promotional concepts to drive sales, like offering cooking lessons with a chef in your own home and the chance for a personal chef to host a dinner party, designed to elevate our customer experience.”
When asked for his biggest learning of the year, Brown said how much consumers have evolved; brand value is no longer just about extrinsic factors, but increasingly shaped by more intrinsic value judgments and experiences.
“ We’ll also see a continued emphasis on topics like AI and sustainable products and services, which will be key drivers of innovation and differentiation in our market. ”
“Customers are now seeking products that make them feel good about their choices, whether it’s finding what’s best for their budget, family, or personal wellbeing, solving a stressful problem, or making environmentally conscious decisions. Additionally, supply chain stability remains a critical concern, reminding us of the need to adapt and remain agile in an ever-changing landscape,” he said.
John Brown Managing Director
Australia
& New Zealand Beko
In 2025, Brown anticipates more uncertainty and change across the industry with ongoing pressure on average sell prices (ASPs) and consequently, on margins.
“Consumers will continue to prioritise value, gravitating toward brands they recognise and trust, so I expect the first half of the year to mirror the challenges we’ve faced this year. However, as interest rates begin to drop, the second half should bring a more positive outlook. We’ll also see a continued emphasis on topics like AI and sustainable products and services, which will be key drivers of innovation and differentiation in our market,” he said.
The biggest opportunities for growth in the current environment lie in innovating and launching technology that directly addresses consumer pain points and helps them make choices they feel genuinely good about.
“A perfect example of this is our upcoming launch of the Energy Spin feature in our laundry range in 2025. Energy Spin utilises re-engineered drum movements to dissolve detergent more effectively and earlier in the cycle, reducing heat usage and saving energy on all everyday wash cycles, not just the eco setting.
“Another key growth opportunity is improving energy efficiency across our ranges, particularly in our laundry products. Additionally, we’re committed to sustainability with the introduction of EPS-free packaging for some of our products in 2025, and we’ll continue expanding this initiative over time. By focusing on these areas, we’re not just meeting consumer expectations, but exceeding them by offering solutions that are both innovative and environmentally conscious.” AR
Stress tested for life tests
Washing machines tested with unbalanced* loads
*Washing machine tested with 70x195cm, 1.66 kg rug at Arçelik Labs, supervised by TÜV.
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Miele’s Yves Dalcourt described 2024 as a “monumental year” for the company, with one of the biggest highlights celebrating 125 years of Miele globally in June, marking a special milestone with teams, stakeholders, and customers.
“We also expanded our in-store presence by opening a Miele Experience Centre at Canberra Centre – the city’s premier destination for fashion, dining and culture. As a team, it was exciting to open our doors in the nation’s capital and inspire locals with Miele’s cutting-edge cooking and appliance technology, amid the finest local and global brands the centre has to offer,” he said.
“Another highlight has been continuing our already strong relationships with our retail partners. These valued partnerships play a crucial role in the Miele experience by not only ensuring our products are available nationwide, but by continuing to provide exceptional service to our customers.
“In addition, the launch of our ‘Once a Miele, Always a Miele’ campaign has resonated deeply with our team and customers alike, as it focuses on the emotional relationships and memories formed within the family home when using Miele appliances. The campaign hones in on Miele’s story of quality as the ultimate form of luxury, and how once you have bought and experienced Miele, you stay with Miele.”
Yves Dalcourt
Managing Director
Australia & New Zealand Miele
While
innovation and sustainability remain key drivers of progress, one of the greatest opportunities for growth lies in a customer-first approach, focusing on enhancing the overall customer experience.
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While recognising that the year was challenging for many industries, the biggest learning for Miele has been the importance of agility.
“As we continue to see consumer purchase behaviour evolve, our ability to adapt has not only enhanced our offering but also improved our customer engagement strategies too. This has enabled us to stay innovative in meeting the needs of our customers, who always remain our top priority,” Dalcourt said.
In 2025, Miele foresees growth in the smart home appliance segment, fuelled by AI technology and growing demand for intuitive home solutions.
“Sustainability will also continue to be a guiding force, with more consumers choosing appliances that support responsible living by reducing water and energy usage, as well as being designed to stand the test of time.
“We remain committed to creating innovative, high-quality products built to last. Each new advancement brings our ‘Immer Besser’ (Forever Better) philosophy to life, combining innovation, sustainability, and the joy of enhancing everyday living.”
While innovation and sustainability remain key drivers of progress, Dalcourt believes one of the greatest opportunities for growth lies in a customer-first approach, focusing on enhancing the overall customer experience.
“From our Miele Experience Centre consultants and culinary experts to our dedicated delivery and installation teams and in-house service technicians, these Miele team members play a vital role in the customer journey,” he said.
“It’s the dedication and expertise of our team that truly elevates the customer experience. Our retail partners play a key role too, aligning with our values to deliver high quality experiences for every customer.
“By nurturing and celebrating these individuals and relationships — the people who make it all happen — we ensure that our commitment to putting customers first remains at the heart of everything we do.” AR
NARTA’s continued strength and growth has driven pleasing sales and share amid a challenging environment.
“For NARTA, the most notable highlight of 2024 would be advancements in our service platforms. In the last 12 months, we’ve seen AI move from exploratory pilots and projects into real life platforms and processes that our team are using in several parts of our business today,” Michael Jackson said.
“In addition to working with many of our members on their own AI transformation plans and platforms, we have made considerable progress in turning our Australian and New Zealand retail data platform into a dynamic pipeline. It is now capable of feeding insights into our own AI models, as well as supporting growing demand for decision intelligence in forecasting, prescriptive analytics, marketing and reporting.
“As we continue to unlock the true value of AI, we’re seeing a growing consensus among suppliers and retailers that we need to collaborate, plan and be more strategic to leverage technology and data. This will allow us to be more efficient, responsive to customer needs, and sustainable.”
Reflecting on the biggest learning of the year, Jackson noted the gap between talking the talk and walking the walk.
He said: “It’s easy to say you’re leveraging AI and digital transformation, but it’s much harder to truly change what you’re doing. Without the right experts and understanding, it’s easy to lose control of costs and not be able to extract real value beyond the hype.
“In our business, we brought in an expert third-party company, spent three months reviewing our operational processes and understanding where the real value in AI could be implemented. It’s been a significant learning curve because the AI revolution is more than chatbots, writing emails or recommending content. AI has the potential to change everything from logistics and store operations to customer engagement, go-to-market strategies, sustainability practices and connecting suppliers, retailers and end customers.”
Looking ahead to 2025, Jackson expects the retail sector to continue facing headwinds due to uncertainty around living costs and interest rates.
“In addition, major markets like China and Europe are performing poorly, which will only magnify local challenges as suppliers carry these added pressures from their global organisations. There’s also geopolitical uncertainty, which not only impacts sentiment but has the potential to disrupt supply chains over the medium term,” he said.
“That said, I don’t believe it’s all doom and gloom. This is a cycle, and our industry will come through it. Several suppliers and retailers are expanding their collaboration and mindset in the way we work together in these times. This is creating a real opportunity for the industry to accelerate our combined plans for change and make deeper investments into modernising operations.”
When asked about other opportunities for growth in the current environment, Jackson highlighted the importance of change – not only to remain relevant or as a catalyst for innovation, but real change by learning from the past.
“It’s been 30 years since the first web browser was launched and yet as an industry, we still try and understand the customer journey in this hybrid world as consumers move between the physical and digital world. The speed of AI advancements presents a huge opportunity to better understand customers, tap into spending patterns and find new ways to engage more deeply with them. In this current environment with no major leap in new product technology in the short to medium term, growth will come from growing our share of customer wallets,” he said.
“Too often conversations are only centred around sales, cutting costs, and return on investment. I believe as much time – if not more – should be spent on our purpose, our standards and our people. Opportunity for growth will equally come from our people, shared experiences and the learnings from those around us.
“No one has a definitive roadmap in this environment, the challenges we face and a transforming AI-powered world. No company running alone will win but together as an industry through shared strategies, learnings, and combined scale, we can figure out a path forward.” AR
Michael Jackson CEO NARTA
Kurt Hegvold Managing Director VP Commercial Area Australia & New Zealand Electrolux
Having experienced steady growth across all category segments, 2024 was a very strong year for the Westinghouse brand, according to Electrolux’s Kurt Hegvold.
“This has been spearheaded by our awardwinning ‘Happy to Help’ campaign that has helped Westinghouse to a top three ranking in terms of top of mind brand positioning across Australia. With its unique blend of humour and relatable family moments, Happy to Help celebrates Westinghouse as the Australian family brand and products of choice,” he said.
“With our ‘Built in Australia’ messaging and our unique position as Australia’s last major domestic appliances manufacturer producing cooking products in South Australia, the brand has gone from strength to strength. As the number one cooking brand, we’re proud of the work that has gone into this year’s impressive growth story for Westinghouse.”
Reflecting on his biggest learning from the year, Hegvold said the partnerships and relationships with customers are something to be cherished, nurtured and respected through good times and even more so in challenging times.
“At varying times through this year, we all experienced the rollercoaster ride the market has afforded us. Be it consumer spending patterns, supply issues or deflation caused by hyper competitiveness, we have turned to these partnerships with a clear ambition of mutuality.
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With our ‘Built in Australia’ messaging and our unique position as Australia’s last major domestic appliances manufacturer producing cooking products in South Australia, the (Westinghouse) brand has gone from strength to strength.
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“We continue to work together to uncover shared benefit as we solve internal and external complexities, overcome barriers, or move at speed to capitalise on opportunity for growth. This natural reflex to support each other, the positive benefits we see from this, continuously remind us at Electrolux to be humble, work hard and find the shared value in all aspects of these key partnerships.”
While the market is expected to remain competitive in 2025 as brands fight for share of a more tightened consumer wallet, Hegvold believes there are some positive trends for the year ahead.
“Interest rates are likely to soften which will see the return of more normalised product purchase cycles that were interrupted by Covid. Combined, these factors will see improved consumer demand and more organic category growth. I expect that may then alleviate the heavy price focus we’ve seen recently,” he said.
Innovation will be the key to stimulate consumer demand, create growth and build value.
“This has been evident in floorcare as high ASP robotics innovation has helped grow value in the category and combat historic price erosion.
“We’ve seen a similar experience with the launch of our AEG SaphirMatt product in the induction cooking segment. Solving key consumer pain points with its scratch resistant surface, this innovation has attracted new consumers into the category as well as bringing existing consumers back into the category to upgrade their induction cooktop. Innovation like this truly is genuinely helping to stimulate new growth.” AR
For the Winning Group, one of the biggest highlights of 2024 was the re-brand and re-launch of the Winnings Kingston showroom, offering Canberrans everything for the home including appliances, bathware, furniture, lighting and textiles.
“I’m incredibly proud of the team, who go above and beyond for our customers each and every day, which has resulted in our industryleading Net Promoter Score of over 80, with Appliances Online achieving an NPS high of 84 in September,” John Winning said.
“Our team’s efforts have also been acknowledged by consumer and industry awards including Finder’s Customer Satisfaction Awards, where Appliances Online was awarded with Most Loved Brand, Top Value Brand and Legendary Service, Online Retailer of the Year, Customer Service Excellence and Best End To End Customer Experience at the ORIA Awards. Winning Group was also acknowledged as a category winner in the AFR’s Sustainability Leaders List and made the AFR’s Customer Champions List.”
The Winning Group conference in Queenstown, New Zealand was another memorable experience, being the first conference since Covid and since the company mission had been updated. “We shared our strategic focus, provided a business update and further strengthened our relationships with our valued partners,” Winning said.
“We showcased our Winning Universe, which demonstrates how we achieve our mission to create the best experiences in the world, for the world in retail, logistics, science and technology, hospitality, education and events.”
At the conference, Winning Group also launched its Recycling Partnership Program, supported by Beko, Bosch and Electrolux Home Products, to prevent around 85% of packaging waste including cardboard, soft plastics and expanded polystyrene, from polluting the environment or ending up in landfill.
“We’re also a proud founding member of the Coalition For Sustainable Solutions (CoFoSS) with our head of sustainable business and CSR, Alice Kuepper as a board director,” Winning said.
The Winning Group also opened its new Kemps Creek DC in Sydney, the largest in the group’s history. “It will have a 6-star Green Star Rating and dedicated area to facilitate our award-winning takeback and recycling program, as well as a bespoke filming and photography studio, to further expand our content creation capabilities, including videography, 360 photography and AR capabilities.
John
Winning CEO Winning Group
“By the close of this year, we’ll also commence a renovation of our head office to provide a new and exciting work environment for team members.”
When asked about learnings from the year, Winning said there isn’t one specific learning, rather the learnings from customers to continue to innovate shopping experiences.
“Creating the best experiences is the foundation of our business and we use the learnings to adapt to deliver exceptional shopping experiences for our customers, whether that’s online, in-store or during delivery, installation and after-sales service.”
Looking ahead to 2025, Winning expects consumer buying patterns to continue to be driven around peak sales periods like Black Friday and Cyber Monday. “However, the value a retailer can bring to customers beyond price will continue to increase in importance and impact business performance in a consolidating market. The customer experience throughout the entire shopping journey is key to achieving trust and loyalty,” he said.
“From a sustainability perspective, the government is introducing stricter requirements for businesses to meet environmental standards including mandatory climate reporting, which could provide challenges if businesses don’t have the knowledge or aren’t operationally ready to meet the requirements.
“We look forward to providing our partners with further opportunities to grow throughout 2025 through our innovative and industry-leading marketing and sustainability initiatives, end-to-end customer service and our significant additional receiving capacity with the completion of our warehouse migrations. AR
“Consumers are constantly looking for appliances that save time and achieve better results. We’ve seen this in categories like air fryers, pizza ovens and vacuum cleaners.
The acquisition of key brands has been the biggest highlight of 2024 for Elite Sales Solutions. “Companies are realising that having and maintaining key contact with retailers while making sure floor staff understand key product USPs is extremely important in an everchanging market,” Matthew Vozzo said.
Part of the Elite Sales Solutions offering is consulting to businesses within the industry that want to better understand the key dynamics of their industry partners.
“The key is setting basic sales and operational strategies that are measurable and achievable. Ultimately, I love sharing insights and building programs that add and build confidence within companies to exceed results that were not envisaged possible.”
When asked for his key learning from the year, Vozzo said that nothing within the electrical appliance industry ever stays the same for too long.
“Companies need to continue innovating product portfolios quickly with technology that makes people’s life better and adds enjoyment
Matthew Vozzo Director Elite Sales Solutions
to their time with family and friends. Consumers know what they want and make informed decisions. I believe consumers are constantly looking for appliances that save time and achieve better results. We’ve seen this in categories like air fryers, pizza ovens and vacuum cleaners,” he said.
“I believe 2025 will be another static year due to cost of living. Consumers will only purchase products if required due to replacement needs or if they see value in a product that brings joy, innovation and time-saving benefits. The building and development market will also continue to be soft due to delayed approval processes and harder access to funding.”
However, Vozzo believes opportunity for growth remains in the premium end of the market as these buyers are less affected by external financial factors.
“The market continues to be stable and grow in certain niche categories. Consumers always want the next best appliance or finish so the key for suppliers is having the right execution and trade partners,” he said.
Elite Sales Solutions is preparing to open a Design Centre in Willoughby in Sydney’s lower north shore, due for completion in early 2025. AR
Chris Kotis Vice President Sales & Marketing Hisense
Hisense made note of several highlights throughout 2024 from sports sponsorships and product launches to award recognition and maximising brand visibility.
“Hisense leveraged sports sponsorships like UEFA EURO 2024, NRL, and NRLW to connect with sports enthusiasts. The ‘Beyond Glory’ campaign with Optus Sport and the national promotion for a UEFA EURO 2024 Grand Final trip were standout initiatives that increased brand visibility and fan engagement,” Chris Kotis said.
“Hisense’s innovation shone through with products like the C1 TriChroma Laser Mini Projector and the 110-inch ULED X Mini-LED Series UXAU, both offering advanced features and exceptional performance.
“The company’s dedication to quality was recognised with a Highly Commended Finder Award for the Hisense 8-star 503L bottom mount fridge and Canstar Blue Customer Satisfaction Award for air conditioning.
“Investing in retail executions and training roadshows ensured Hisense products received maximum visibility and support.”
Reflecting on the year, Kotis acknowledged that several consumer trends shaped the market, with inflation leading to price sensitivity, driving consumers to seek deals.
“Social commerce also emerged as a powerful purchase driver, allowing Hisense to engage directly with consumers via social media. Sustainability became a key factor with eco-friendly products gaining popularity. Data privacy concerns grew, prompting demand for transparency and robust data protection.”
Looking ahead to 2025, Kotis expects AI to further revolutionise and enhance devices like TVs, washing machines, and refrigerators with personalised user experiences.
“Smart home systems can now automatically adjust settings based on user habits, making homes more intuitive and responsive. The integration of AI is unlocking new possibilities in home automation, leading to more connected, efficient, and personalised living environments. For the industry, this represents an opportunity to redefine product and category value,” he said.
“With brand loyalty wavering due to price competition, connectivity and integration, such as with the ConnectLife app, are crucial for maintaining consumer interest and loyalty.” AR
Paolo Albertoni CEO De’Longhi
De’Longhi’s Paolo Albertoni described 2024 as an “eventful year” for the company’s entire brand portfolio.
“It’s been the year of the relaunch of Braun, a strong and well recognised brand, with the introduction of more than 20 new products across various categories including an entry into blending and linen care. As a company, De’Longhi continues to focus on coffee machines with the introduction of the revolutionary Rivelia fully automatic one touch machine that’s simple to use with modern styling and incorporates swappable bean hoppers, allowing for easy coffee exploration,” he said.
“De’Longhi also launched the new Opera and Maestro coffee machines to the La Specialista pump with grinder family, introducing new features and aesthetic solutions that strengthen the De’Longhi offering in a key segment of the coffee machine market. In our Nespresso capsule segment, we introduced the Pixie
Peter Burnham
Marketing & NPD Manager Olimpia Splendid
and refocused on our Lattissima range, both Original Line and Vertuo models.
“For Kenwood, we continued to strengthen our food processor range and introduced the MultiPro One Touch and QuickMix Go. There is more exciting product launches for Kenwood stand mixers in 2025.”
When asked for his biggest learning of the year, Albertoni said the importance of the brand’s people and relationships with customers.
“A strong product line-up, powerful brands and the drive to improve is a recipe for success, especially during difficult times.”
And Albertoni is optimistic about 2025, anticipating a dynamic market with active players both in the supplier and retail environment.
“This signals a healthy industry and one that challenges us to always be at the forefront of innovation. We will continue to lean into quality, innovative products that answer consumer and customer needs, invest in brand communications that engage and inspire, and ensure process efficiencies,” he said. AR
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We have learned how to adapt and work even more closely with our trade partners to find ways to continue to deliver value to our end consumers.
The biggest highlight of 2024 for Olimpia Splendid was the transition to a new office in Dandenong South, Victoria after spending more than a decade in the company’s Oakleigh office.
“The new space is built with sustainability in mind and comes complete with solar panels on the roof to power our electricity needs and sensor lights throughout the office for greater energy efficiency. The new vertical warehouse has five bays where we can load and unload containers and fulfil product orders more efficiently,” Peter Burnham said.
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“This year, we learned how valuable we are to our retail partners having continued to grow categories in spite of tough economic conditions due to the cost of living crisis. We have learned how to adapt and work even more closely with our trade partners to find ways to continue to deliver value to our end consumers.”
Burnham expects the industry to continue to move towards more sustainable products in 2025. “This will include the transition to more environmentally friendly refrigerants and more sustainable packaging,” he said.
“We will continue to focus on bringing in products that represent the best value for consumers, while maintaining good designs, with sustainability remaining front of mind.” AR
Peter Harris General Manager Bing Lee
The biggest highlight of 2024 for Bing Lee has been the ability to understand customers, listen to their feedback and continue to offer great value, service and prices.
“Although one of the most challenging periods in retail, our teams continue to unite and embrace cross-functional work to get the best possible outcome for ourselves and our customers,” Peter Harris said.
“The growth and development of Signature Appliances is also a highlight. While launching a new brand in a major downtown is not an easy task, our team continues to build momentum and make significant relationships with new partners.”
And the biggest learning of the year, being agile and following consumer demands and trends across all touchpoints. “More than ever, it’s critical to look at the data and listen to customers to react quickly and pivot to new demands.”
While 2025 is anticipated to be another challenging year, Harris is hopeful that movement on interest rates will see the market
Glenda Bailey Director
Harvey Norman Commercial Victoria
The strength of team spirit was the biggest highlight of 2024 for Harvey Norman Commercial Victoria. “This year presented many challenges to most businesses, but our staff have constantly shown the value of working together as a team,” Glenda Bailey said.
“One of the most significant lessons we’ve learned this year is the importance of adaptability in our operations. The rapidly evolving market and changing client demands have meant we needed a more flexible and agile approach than previous years.
“We’ve deliberately focused on close collaboration with our clients and suppliers more than ever. By working together and prioritising planning with our suppliers, we’ve been able to develop tailored solutions that not only address current needs but anticipate future trends.”
In 2025, Bailey anticipates the industry will continue evolving towards more energyefficient and sustainable appliances, driven by increasing consumer demand for ecoconscious products.
bounce back and consumers spending at higher price points.
“A major concern is the reliance on major promotional periods. We need to have compelling offers year-round, so consumers are willing to buy products when they need them, not just during sale events.
“Volatile movements in price too often can become confusing and impact the overall customer experience. Consumers may feel ripped off if they purchase outside a regular ‘pulsing’ activity. We must be agile and work closely together with customers front of mind to find the best solutions for growth.”
When it comes to opportunities for growth, Harris said providing quality products and services, while offering as much value as possible to increase ASPs.
“With fewer shoppers, we need to spend more time qualifying their needs and finding them the right solution.”
As for his message to suppliers: “Work closely with retailers and continue supporting marketing initiatives that help put our sector front of mind to get a greater share of customer wallets. We want consumers spending with us, not other areas like fashion and furniture.” AR
“Movement away from gas and the impact of the lead-free standard being introduced from 1 May 2026 will certainly shape the purchase decisions and demand for products to come. We understand our clients are seeking more than just transactional relationships – they want partners who understand their specific goals and can help them navigate challenges with bespoke solutions,” she said.
“The current environment presents both challenges and opportunities for growth. While reduced affordability is impacting the first home buyer market, we’re seeing encouraging signs in other segments. There’s a noticeable shift towards second and third home buyers, as well as those opting to downsize. Other sectors like aged care, retirement living, and social housing are experiencing strong demand.”
When asked for her message to supplier partners, Bailey said: “Let’s continue to strengthen our relationship by working closely together to understand the needs of the market. By maintaining our already strong lines of communication and aligning our goals, we can ensure we’re delivering exactly what our clients want. Collaboration and shared insights is key to our mutual success in the years ahead.” AR
Chris Tracey Director
Australia
In 2024, ILVE Australia became a subsidiary of ILVE S.p.A., which has allowed the company to align with the global vision of ILVE and strengthen its presence in the Australian market.
“Our partners now have a direct line of contact with the ILVE factory in Italy, which has streamlined communication and collaboration.
Within less than a year, we have successfully established a complete team across Australia, encompassing retail and commercial sales, business development managers, marketing, administration, accounting, warehousing, service, and spare parts staff,” Chris Tracey said.
“The biggest learning of the year was how essential it is to choose the right partners to represent your brand in the market. Working with those who share your vision and objectives creates strong and long-lasting relationships.
We have selected partners who truly understand ILVE, to ensure that our customers receive expert sales and after-sales support and personalised customer care, all of which contribute to greater customer loyalty and satisfaction.”
In 2025, Tracey expects the appliance market to experience sustained growth, likely driven by innovative and intuitive technology, and smart integration.
“As manufacturers push the boundaries of product innovation and connectivity, the future of the appliance industry looks promising, with significant opportunities for brands that embrace these trends,” he said.
“In the commercial projects sector. Australia’s housing crisis has led to sustained, high demand for large-scale residential developments, significantly increasing the need for bulk appliance purchases. This presents a significant opportunity for manufacturers to meet growing demands while contributing to solutions for affordable housing.” AR
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As manufacturers push the boundaries of product innovation and connectivity, the future of the appliance industry looks promising. ”
George Liakatos Managing Director
JURA Australia
JURA acknowledged that the operating environment in 2024 has been challenging, as consumers seek more value from their purchases and are more discerning than ever before.
“We have been fortunate in that we have had exciting new products to bring to market which has been our main focus throughout 2024. These new developments have kept us front of mind with both our retail partners and consumers and kept our employees and sales staff highly engaged,” George Liakatos said.
This year was a reminder that even in a challenging environment, opportunities can be found and acted upon.
“With the attention of our customers on the cost of living, we have had to focus on the value our products generate – not just in terms of the quality coffee it produces, but the economical benefits it can provide. With the cost of coffee dramatically increasing, consumers have been looking at innovative ways to limit their costs
and elevate the in-home coffee experience which has benefited us greatly.”
Liakatos anticipates that the current macroeconomic headwinds will subside in 2025 and for the operating environment to return to a less insecure setting.
“The market should rebound and return to more normalised growth. We plan to capitalise on this by expanding our product range into new segments and price points that will appeal to a wider demographic,” he said.
Growth opportunities will continue to be driven by technological advancements and changing consumer behaviour.
“Some key areas of opportunity include increasing consumer interest in AI and machine learning (ML) technologies, home automation and integration of app-based technologies. With rising awareness of environmental issues and stricter energy regulations, there is also growing demand for eco-friendly and energy efficient products. In addition, there is strong demand for repairable, upgradable and recyclable products to limit waste and support a more circular and sustainable economy.” AR
ILVE
Gaspar Xie Managing Director Australia & New Zealand
Anker Innovations
In 2024, Anker Innovations has seen comprehensive development and progress for its eufy brand with increasing popularity among consumers as the company continues to create quality products.
“Our other brands like Nebula and Soundcore are also developing well, and we have established strong retail partnerships in Australia. We will continue to focus on providing an excellent user experience, integrating advanced technology into our products, and working closely with our partners to provide top-notch service throughout the customer journey,” Gaspar Xie said.
The most significant lesson from the year has been the importance of focusing on product innovation and staying attuned to market trends and changes.
“We believe that by offering premium products, we can differentiate ourselves in the market and build a brand that customers trust and rely on. In the rapidly evolving world, it’s crucial to be agile and responsive to these shifts,” Xie said.
“We have developed innovative strategies to take advantage of market opportunities, expand into new markets and foster growth within our team.”
Looking ahead to 2025, Xie said Anker will remain committed to creating innovative products that are ‘built with care’ to provide fuss free solutions. “Our goal is not only to meet current needs but anticipate and lead market trends, ensuring that our products deliver value beyond expectations.”
Xie believes premium products consistently offer the greatest growth opportunities when paired with exceptional value and strategic pricing. “As part of our ongoing commitment to excellence, we will continue to develop more premium products for our brand, such as the eufy Cam S3 Pro and the eufy S1 Pro Robot Vacuum. In addition, we are actively expanding our channel partnerships,” he said.
“Sustainability is also at the core of our strategy, and we are actively developing environmentally friendly materials for our products. Our collaboration with the Taronga Conservation Society Australia and Make-AWish are testament to our commitment to social responsibility and trust.” AR
Gemma Lemieux Marketing Director LG Electronics Australia
2024 has been a milestone year for LG Electronics Australia with the brand’s iconic ‘Life’s Good’ tagline resonating with customers more than ever.
“We strive to inspire optimism in the next generation, designing products that empower individuals to find positivity and cherish everyday moments. As we evolve into a Smart Life Solution company, we put people at the centre of our design process so that our products enhance daily life, adding a bit of joy to the everyday,” Gemma Lemieux said.
Looking at the key moments that shaped the year, LG celebrated two major milestones – 10 years of the LG webOS Smart TV platform and the 30th anniversary of LG in Australia and New Zealand.
“With webOS now featured across 1.7 million smart TVs in Australia, our platform is always improving to meet changing customer needs. In response to customer feedback, we introduced our webOS Re:New program, offering access to webOS firmware upgrades for up to five years. Meanwhile, we reflected on 30 years of growth from our humble beginnings in 1994 as ‘Lucky Gold Star’ with just 24 staff, to becoming a consumer electronics leader with a team of 300.”
Brad Little Vice President & Managing Director – Asia Pacific Arlo Technologies
Australians are increasingly looking for technology that adapt to their individual needs and enhance their everyday life was the biggest learning of 2024 for LG. “People no longer want one-size fits-all solutions when it comes to their technology; they’re looking for products that can be personalised to their routines, preferences and spaces.”
LG recognises that AI is the topic driving the consumer electronics industry and anticipates that this demand will continue to grow.
“At the heart of this is our concept of ‘Affectionate Intelligence’. Our approach to AI is that it can be caring, empathetic and attentive, adapting to individual needs in ways that feels intuitive and supportive. We remain dedicated to enhancing our ThinQ smart home ecosystem, where LG appliances and our empathetic AI work in union to deliver customised comfort, care and convenience.”
The biggest opportunities for growth in the current environment lie in aligning with the values Australians increasingly prioritise, according to Lemieux.
“Expanding our CSR efforts presents a key growth opportunity. By making tangible contributions to important causes, we will inspire meaningful engagement with Australians, build stronger customer relationships, and create a legacy that means something for future generations.” AR
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Continued visibility and exposure of the category is key to realising its potential.
While Arlo Technologies is proud of many achievements throughout 2024, the key milestone was reaching four million subscribers to the Arlo Secure Service plans, which unlock premium home security features and enhanced detection.
“These plans are designed to give our consumers the best possible security and value from their hardware purchases. To observe our customers seeing value in this service and adopting it over an extended time is very rewarding. It truly brings to life our brand promise of ‘Smarter Security. Trusted by millions’,” Brad Little said.
“While growing fast, this category remains in its infancy, and that continued visibility and exposure of the category is key to realising its potential.”
Little believes the smart security industry is in a prime position to further grow in 2025 and beyond. “Category penetration currently sits at approximately 18% and is growing by 50% every three years. But importantly, one-third of our consumers are indicating that they intend to enter the category in the near future,” he said.
“While we are seeing growth across the category, we see an immediate opportunity in the smart lighting sub segment. Smart security floodlights have the potential to replace traditional basic floodlights in a large portion of Australian homes.” AR
Ben Whitford Director
Home Appliances
2024 has been a significant year for Whitfords, recording strong growth on the previous year, which is expected to continue.
“We’ve been able to capture new clients within the architect and design community, which has been reflected in our results. Our team has expanded throughout the year and we continue to boost team morale,”
Ben Whitford said.
“The market is always changing, and we need to make sure that we’re readily adapting and navigating new pathways each day. Our online presence has generated a large customer base, and these sales continue to grow, helping us build brand exposure in the market.”
Whitford is feeling quietly optimistic about the retail and commercial sectors in 2025 with state and federal governments pushing for an increase in infrastructure to accommodate population growth.
Rick Hart Chairman Hart & Co.
One of the standout achievements for Hart & Co. in 2024 has been the strategic introduction of both the Miele and Siemens brands to the business.
“By expanding our brand portfolio, we have further cemented our position as a leading retailer in the premium appliance market in Western Australia. These additions also reflect our dedication to providing customers with the best quality products,” Rick Hart said.
“In our fourth trading year, we continue to grow, reflected in the continued evolution of our state-of-the art showroom, which now features a dedicated wine room and outdoor kitchen area.”
Hart & Co. has also seen a steady development in its trade customer base, built on strong relationships and collaborative efforts with local trade partners.
“As a WA family-owned business, our team makes up the heart of our operations, and we have prioritised strong staff retention and employee engagement. Regular team events have also fostered a positive work culture and encouraged team camaraderie. While it may seem straightforward, focusing on our people is essential for enhancing the customer experience.”
Looking ahead to 2025, Hart’s outlook for the appliance industry is one of moderate growth
“This will see the appliance industry continue to be relied upon heavily. I expect that stock will be an ongoing issue into the new year, due to what we are currently seeing overseas with shipping challenges,” he said.
As for opportunities for growth, Whitfords will continue to invest in its Camperdown showroom in Sydney with fresh and exciting brands and products coming to the market, particularly at the premium end, which gives customers more opportunities to invest in quality products.
“I still believe that bricks-and-mortar showrooms play a massive part in the premium retail experience. The consumer still wants to touch and feel what they’re about to invest in and ensure they make the correct choices for their needs.
“As a proud family business with a single showroom, we appreciate the ongoing support from our supplier partners. We look forward to maintaining and building our strong relationships with both current and new supplier partners into 2025.” AR
as the sector continues to show resilience at both the lower and higher ends of the market, with activity in the investment property market and a strong push in building and renovating.
“The middle market seems to be more cautious with budget, creating an opportunity for us to cater to diverse customer needs through our Rick Hart Clearance Outlet,” he said.
“However, we face a challenge of market saturation leading to an overwhelming number of choices for customers. Adapting to these dynamics in 2025 will be key to maintaining our competitive edge and responsiveness in the evolving market.”
Over the past year Hart & Co. has recognised the importance of maintaining strong relationships with suppliers.
“We pride ourselves on open communication and collaboration, which allows us to effectively achieve our targets and commitments. By investing in both internal and external training, we’ve fostered a high level of supplier engagement, further enhancing our operational efficiency and service quality,” Hart said.
“I thank our supplier partners for their unwavering support during our journey. Our collective success is built on strong partnerships, and we firmly believe that as we continue to grow, our suppliers benefit from our achievements.”
Looking ahead, Hart’s message to suppliers is to maintain a strong focus on training and investment to strengthen relationships. AR
Whitfords
Jeremy Senior Vice President Consumer Electronics Samsung Electronics Australia
In 2024, Samsung achieved several milestones that underscore its commitment to delivering value, innovation, and smart connectivity to Australian households.
“A major highlight has been Samsung’s continued integration of AI into home appliances, offering tangible benefits that resonate with consumers. With Samsung research showing that 75% of Australians recognise AI as a transformative innovation, Samsung has focused on using AI to simplify everyday tasks and improve energy efficiency,”
Jeremy Senior said.
“Samsung’s commitment to value has also been a core focus. Samsung data shows that 98% of Australians are prioritising good value in their purchasing decisions. Samsung has also expanded its role in smart home technology through its SmartThings platform, empowering Australians to create their ideal connected home experience. SmartThings allows users to automate tasks like scheduling a robotic vacuum or monitoring energy consumption, delivering convenience and cost savings.
“Moreover, Samsung’s dedication to a smarter, more sustainable future is evident through its commitment to continuous improvement via AI and software updates, such as our Smart Forward initiative. This
Mark Tragear Managing Director Bertazzoni Australia
ensures that older Samsung appliances benefit from new features and enhanced AI capabilities, aligning with our vision of creating a sustainable and connected future.”
The biggest learning from 2024 for Samsung was the importance of sustainability and personalisation in driving consumer preferences.
“Australians are increasingly looking for eco-friendly products that reduce their environmental footprint, and they want their devices to adapt to their individual needs. Consumers expect more than just highperformance devices; they want products that align with their values and lifestyles,” Senior said.
Looking ahead to 2025, Samsung sees AI and smart connectivity continuing to reshape the consumer electronics industry, alongside growing demand for devices that not only interact with each other but also integrate with broader smart ecosystems.
“We anticipate advancements in AI-driven personalisation across all devices, providing a more cohesive and user-centric experience. Sustainability will continue to be at the forefront, with consumers expecting brands to lead the charge in reducing carbon footprints and offering products that last longer, are easily recyclable and assist in monitoring their carbon footprint.
“We believe there’s a strong opportunity in personalised consumer experiences, where AI anticipates user needs,” Senior said. AR
“To better reflect our market position and be competitive every day, we significantly adjusted our retail pricing across our range.
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The major highlight of 2024 for Bertazzoni was the establishment of its own local subsidiary and taking control of the business in Australia.
“We expanded our product range by importing many more sizes, finishes and configurations not previously explored by the company. In addition, to better reflect our market position and be competitive every day – not just when we are on promotion – we significantly adjusted our retail pricing across our range,” Mark Tragear said.
“With more models becoming available that have discernable advantages, we learned that
with the right retail price, you can still grow in a very tough market.”
Tragear anticipates 2025 to be a less challenging year than 2024 with the prospect of lower interest rates in the second half.
“Business will still be as competitive as ever with brands offering very strong consumer promotions. There is no doubt that induction will continue to grow, but we must keep educating consumers on the benefits of this technology,” he said.
“In the year ahead, we will continue to demonstrate our competitive advantage by presenting models and finishes that add value and are not just the same as what is already available on the market.” AR
Wayne Viles Managing Director
Australia
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Looking
ahead to 2025, Unox sees a growing shift in demand for high-performance combi
ovens in the domestic market. ”
The continued growth of Unox Casa in the market has been a major highlight for Unox Australia in 2024.
“Most satisfying is the market’s recognition of Unox Casa’s superior quality and innovation within the high-end residential oven sector.
We consistently receive feedback affirming that there’s no comparison to Unox Casa’s performance, which has fueled brand momentum and broadened our reach among clients and industry experts,” Wayne Viles said.
The biggest learning from the year has been gaining a nuanced understanding of the residential market and how it operates, which contrasts with the company’s vast commercial experience worldwide.
“Our ongoing collaborations with architects, interior and kitchen designers, the Kitchen and Bathroom Designers Institute (KBDI), and
others have been instrumental in reinforcing the unique position Unox Casa holds in this market. This experience has enabled us to fine-tune our approach, demonstrating that our product’s quality and versatility fill a distinctive niche in the residential space.”
Looking ahead to 2025, Unox sees a growing shift in demand for high-performance combi ovens in the domestic market, which aligns well with Unox Casa’s offerings.
“This trend, coupled with the increasing desire for advanced cooking technology in residential kitchens, makes our outlook for 2025 extremely positive, ” Viles said.
“The biggest growth opportunities lie in continuing to disrupt and challenge the current offerings in the high-end residential oven market. Unox Casa is uniquely positioned to lead the shift toward high-performance, multifunctional appliances for customers who prioritise both quality and innovation.” AR
UNOX
Stefano Di Giovanni Country Manager – Asia Pacific BORA
“We anticipate growth in the premium end of the market, as consumers value top quality brands.
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There were a number of highlights for BORA throughout 2024 including a re-set of the local business with a new team in the Asia Pacific region.
“BORA launched the new M Pure cooktop extractor system, its most flexible system to date, suitable for cookware of all shapes and sizes. BORA also entered a new category with the launch of the X BO combi-steam oven featuring professional-standard functions like self-cleaning and automatic steam extraction,” Stefano Di Giovanni said.
“There were many learnings from the year as we adjusted to the new changes within
Bradley Howe Head of Consumer – SYS BG ASUS
ASUS described 2024 as a “landmark year of transformative growth and innovation” with the launch of the company’s first generation of AIpowered PCs, spearheaded by the Vivobook S 15, making ASUS a pioneer in this emerging category and setting a new standard for AI integration in personal computing.
“We also expanded our OLED leadership, making this premium technology available across our entire range to ensure all Australians can access exceptional display quality,” Bradley Howe said.
“Our gaming division had a standout year with the new ROG and TUF devices, as well as the Ally X handheld, delivering immersive experiences and elevating our gaming portfolio. In our commercial segment, we expanded our ExpertBook line-up with B5 and B3 for professionals, demonstrating our commitment to catering to evolving business needs.”
The biggest learning of the year was the need to stay proactive and agile in a rapidly evolving market.
“As AI becomes more integrated into everyday devices, it’s crucial to help consumers understand the role devices play in improving their lives.
the business. We also acknowledged a new two speed economy unfolding, where past spending habits and trends are no longer applicable in today’s market.”
BORA expects 2025 to be a more stable year with a full team in place, along with new product displays being completed in late 2024 for its latest product launches.
“We anticipate growth in the premium end of the market, as consumers value top quality brands, which are viewed as more desirable and longer lasting. We are also seeing large growth pockets across Queensland, as well as some parts of Sydney, which is positive, as is the influx of new migration,” Di Giovanni said. AR
“We’ve found that focusing on technology that balances performance, design, battery life, and sustainability is key to maintaining leadership in the industry. By keeping consumers at the centre of our product development and offering them smarter, more efficient devices, we can continue to meet their expectations and anticipate their needs.”
As consumers become more familiar with the AI PC category, ASUS expects 2025 to be a transformative year for the technology industry.
“As awareness and understanding of AIpowered devices increase, consumers will seek solutions that offer enhanced performance, smarter features, and seamless integration into their daily lives. This shift will drive demand for devices that not only improve productivity but elevate personal experiences, positioning AI as a must-have in modern computing,” Howe said.
“The greatest growth opportunities lie in embracing technology that addresses realworld challenges, such as energy consumption, environmental impact, and enhanced connectivity for remote work set-ups. There’s also growing demand for products that deliver on both functionality and design, providing seamless integration into modern living spaces. We see potential in expanding our reach in the home office and premium laptop segments while continuing to lead the industry with sustainable innovations.” AR
Rob Sinclair Owner E&S
The major highlight for e&s in 2024 was the investment in the business by the JB Hi-Fi Group. It is a significant show of belief in the e&s business model that has been built over the past 60 years and a testament to strong customer and supplier relationships.
“This creates a significant partnership that has the ability to deliver growth and opportunities for all of our team members and suppliers, as well as introducing the e&s way to new customers,” Rob Sinclair said.
“While the economy has had its headwinds, there’s always resilient sectors in the market that can be nurtured and grown. Sectors such as the hospitality industry continue to do it very tough, but in the appliance industry, there are real rewards for hard work. It’s a matter of maintaining relationships with loyal industry partners to be there through the good and the bad as you never know when fortunes turn.”
Kayum Sacur CEO Bi-Rite
Reflecting on the highlights of 2024, Bi-Rite noted the important launch of its Shopify-powered website integrated with its in-house custombuilt ERP, known as KNAPS.
“We also integrated with two other major platforms, NARTA Nexus for content and Klaviyo for email and SMS marketing. Each were significant projects and milestones that added value to our business and operations,” Abdul Kayum (AK) Sacur said.
“Our decision to cease print catalogues and doubling down on our digital customer journey has already seen impressive results. Member feedback and engagement continues to remain focused on the bigger picture.”
The biggest learning of the year was the importance of digital and physical channels working seamlessly together, as no longer a luxury but a pivotal necessity for success.
“Retailers who truly utilise AI and are technology driven will be far greater equipped to navigate the challenges of rising costs, customer expectations and retail operations.”
Sacur expects a downward trend in ASPs across many categories in the year ahead due to ongoing cost of living pressures, with greater value placed on brands that offer more for less.
Sinclair shared a cautious outlook for 2025 as the chances of interest rate decreases and stablisation of housing prices continue to bounce around.
“If this does occur during the next 12 months, we should start to see more sustainable and constant growth in the market,” he said.
Being a full kitchen, bathroom and laundry appliance retailer with product expertise across all these sectors, e&s is uniquely positioned to leverage growth.
“Our bathroom business is still evolving, and we see this as a huge opportunity to disrupt what is a conservative and established local market and refocus the customer on the benefits of some of the world’s leading bathroom brands.”
Sinclair’s message to supplier partners was simple: “Suppliers who best engage with store teams regularly and consistently have the greatest opportunity. Investing in store training and store representation at the last three feet is crucial for sustainable growth.” AR
“We’ve seen margins squeezed due to pulse activity, in addition to aggressive discounting from retailers that are sacrificing profit for revenue. I don’t see this slowing down in 2025,” he said.
“In saying that, much of the product we sell is a need, not a want, therefore it’s up to us to drive the most profitable results while meeting consumer needs. There are always opportunities for growth even in a tough market.
“From a product perspective, the industry is always innovating in every category. For example, in laundry we’ll continue to see growth supported by entry to mid-priced heat pump dryers and in coffee, genuine features that aid the customer experience. With a greater focus on electrification, induction cooktops will benefit from both the replacement and renovator market.
“From a marketing perspective, the number of platforms available continues to grow. Being able to talk to your customer in different ways remains a massive opportunity.”
When asked for his message to supplier partners, Sacur said it’s critical to be working more closely.
“Whether it’s data, product, marketing or operations, we need to be looking at how we can do things better.” AR
Abdul
Karen Powell Regional Director Australia & New Zealand ECOVACS ROBOTICS
2024 was another significant year for ECOVACS in Australia, as the company continued to lead the way and drive innovation in home service robotics.
“With incredible options for Australians currently available in the market, technology has evolved to genuinely replace manual floor cleaning, with every new innovation demonstrating that home robotics offers real and practical solutions to everyday hassles,”
Karen Powell said.
The positive impact that robotics can have in everyday lives was the biggest learning for ECOVACS this year and is clearly resonating with Australian consumers.
“Our latest local market research highlights robotic vacuums as the number one home appliance most desired by Australians in 2024, with almost 90% of surveyed Australians open to robotics in their home if it delivers
a benefit, and two out of three are open to these appliances incorporating AI for an even smarter clean.
“These insights show that we are on the right path, and we will only continue to invest in research and development (R&D) to make sure we are always addressing consumer pain points. As such, it is an exciting time to drive this category, knowing that even with cost of living headwinds, there is a strong desire for home robotics in Australian homes. The response to our recent flagship launches demonstrates this sentiment, including strong demand for premium features.”
In the last six months ECOVACS has raised the bar across its full robotic range with new class-leading options catering to varied living environments, health concerns, budgets and household needs. “Such an incredibly positive local reception has been a huge highlight for us and is a testament to ECOVACS’ commitment to staying close to consumer needs,” Powell said. AR
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Our latest local market research highlights robotic vacuums as the number one home appliance most desired by Australians in 2024. ”
Gerard Gill Managing Director BLANCO Australia
A key highlight of 2024 for BLANCO was the introduction of BLANCO colour units in satin finishes including satin gold, dark steel and platinum tapware with matching sink components.
“The new colours offer individuality for the consumer and create a perfect match and harmony with our sink range, while seamlessly blending with new kitchen design trends,” Gerard Gill said.
“BLANCO also launched the BLANCO EVOL-S Pro filter, a three-in-one semi-pro filter tap with measuring cup function, making it both smart and environmentally friendly.”
The biggest learning from the year was the importance of customer relationships. “In a challenging market, it has been essential to work closely with our retail partners to help
support and sell a reliable and well-known brand such as BLANCO.”
Gill expects business conditions in the first half of 2025 to be similar to 2024.
“With proposed cuts to interest rates in the first half, new home builds should start to improve from their lowest levels in over 10 years. With a supply shortage of dwellings in the Australian market, we should see improvements in the second half of 2025 and an increase in housing prices should drive demand for home renovations.”
Opportunities for growth lie in high-quality products and systems that combine both functionality and design.
“With our BLANCO units we offer a modular system of sink and taps, which are colour matched, providing consumer flexibility and individual choice for the kitchen. We will also continue to support and further expand our relationships with retailers.” AR
Charlie Davey CEO
Leading Edge Group
For Leading Edge Group, the biggest highlight of 2024 was growth in membership. “We’re passionate about our members and providing a service to them, so it gives us great pleasure to have new members join our group,” Charlie Davey said.
“I’ve also been encouraged by some refreshes we’ve put into our infrastructure. In May, we launched our new Member Portal, where we can communicate and list the benefits we offer. It’s more interactive than before and has an easy-to-use app.
“We’ve also started to take steps in digitising our supplier price lists with an intuitive portal for finding stock, sourcing and pricing. While it’s early days, we see this as a critical part of the jigsaw in the future.”
Davey’s biggest learning or reflection is having tight control over finances.
“In 2024 the ripples of inflation and increased costs remained flowing. Our business runs a tight ship in the way of margin, and we’ve worked hard on cost control. We found flex in utilities, phone, software licenses and finance costs. We also worked hard to
Haig Kayserian General Manager digiDirect
2024 has been a year of highlights for digiDirect, from the expansion of its new loyalty program, digiClub to over 15,000 members, the launch of a third-party sellerfulfilled marketplace, digiMarket and the foundation of a B2B offering.
“Together with the team, associated product range and services, these were all highlights in a year which saw our company buck market trends to continue record year-on-year growth of top-line and bottom-line revenues,” Haig Kayserian said.
“If I had to pick an absolute winner, it would be the acquisition of Booktopia by our founder, Shant Kradjian. Booktopia is a welcome addition to our extended family of companies, and we look forward to mutually benefiting from the synergies between the businesses.”
As a company and as an individual, Kayserian’s biggest learning from the year was the importance of teamwork.
“The human is the greatest resource of our organisation, be it colleagues, counterparts in sister companies, suppliers or stakeholders. In a year where our retail group has significantly
find partnerships for our members to offer extensive Member Benefit Packages.”
Davey shared a cautious optimistic outlook for 2025, particularly if the RBA reduces interest rates, which will help open wallets and drive home investments.
“We’re also coming up to the five-year cycle of the start of Covid when many items in our industry boomed and this could help that refresh. Any interest rate change may dampen the Australian dollar and consumer spend on overseas travel may flow back into our economy,” he said.
“I think businesses that focus on great endto-end customer service will be the winners in this environment. Customers want a hassle-free life and this opens doors and coverts sales.”
When asked for his message to supplier partners, Davey expressed his gratitude to those that support the independent retail sector.
“In many cases our members are in regional areas and proudly carry the brands we offer, but there are some brands that prefer to focus on the large retailers and often they don’t have a presence here. To the suppliers not working with the independents, I say support local as this group can help you in areas that you can’t normally reach.” AR
grown, leading to a stretching of our executives to assist our founder in achieving a major merger and acquisition deal like Booktopia, we leaned on our people leaders, and they in turn have made the dream work with teamwork,” he said.
The macroeconomic environment suggests some easing on household pressures in 2025, which should encourage consumer spending.
“We anticipate the content creator market will continue to grow. This will make many of our brands and products essential items for those who are looking at posting and streaming to grow their audiences and their businesses.”
When asked about opportunities for growth, Kayserian believes supply chain efficiencies will be critical.
“2025 will see digiDirect move into the state-of-the-art automated customer fulfilment centre of Booktopia, which will ensure record outbound delivery. This facility is 20 times the size of our current headquarters, powered by robotics and automated packing.”
As for his message to supplier partners, Kayserian said: “Our suppliers can expect to continue to partner with a retailer that values their people, their brands and their products. digiDirect will do its utmost to help achieve mutual goals and exceed targets.” AR
Rob Butchatsky Sales Director
Australia & New Zealand ASKO
The highlight of 2024 for ASKO has been the brand’s continued growth and development within the cooking category.
“Buoyed by the launch of CelsiusCooking early in the year, we have seen greater adoption of ASKO cooking products overall. Our business has placed a strong focus on the category through increased training, competitive promotions and market leading innovation,”
Rob Butchatsky said.
The biggest learning of the year was a declining market has the potential to present opportunities for brand growth, alongside the importance of the basic fundamentals of retailing in the current environment.
“This includes consistency in field visitation and support, enhanced brand execution in stores, improvement in after-sales support and an overall connectedness with our
Brad Hales Head of Marketing – Oceania Uniden
One of the most significant milestones for Uniden in 2024 was the successful introduction of two major products in dash cams and security cameras.
“Our dash cam range has undergone a comprehensive overhaul, incorporating advanced technologies and user-friendly features that set it apart in the market.
We also revamped our security camera range, bringing forth innovative designs and enhanced functionalities that address the evolving needs of our customers at attractive price points,” Brad Hales said.
When asked for his biggest learning of the year, Hales said the importance of balancing a product offering for both online and physical stores, as this presents unique challenges when it comes to catering to distinct consumer behaviours while preventing internal competition.
“Online shoppers may seek convenience and competitive pricing, while in-store customers often value personalised experiences and immediate access to products. To navigate this, businesses must strategically design their product and promotional offerings for each channel to create a sense of value for both shopping experiences.
“In addition, effective inventory management and insightful data analytics are crucial to harmonising sales strategies, ensuring channels complement each other.”
brand partners in relation to our product and promotional strategies.”
ASKO anticipates trading conditions in 2025 to be relatively consistent with what was experienced throughout 2024.
“However, improvements in the macroeconomic environment including reduced inflation and interest rate cuts may see a marginal increase in the overall retail market. This would be welcomed by all within the electrical retail industry.”
ASKO sees opportunities for market share growth in all categories, which is why the brand’s strategy remains ensuring all core categories gain traction in the Australian market.
“In 2025 we will launch a new platform of ovens, supported by additional product in the induction cooktop category. We are excited and optimistic about these new products and view this as a great opportunity to continue growth in our cooking category.” AR
Uniden anticipates sustained growth across its key products in 2025. “In the dash camera category, consumer adoption rates are expected to rise steadily, highlighting the trend towards proactive vehicle safety and accountability. Furthermore, the home security camera market is still in the early stages of development, presenting significant opportunities for expansion and innovation,” Hales said.
“Uniden UHF radios are designed with adventure enthusiasts and the four-wheel driving community in mind. We recognise that communication is a vital aspect of outdoor experiences, especially in remote areas where reliable connections are crucial. We consider this sector not only an essential part of our business strategy but a significant segment within the broader industry.”
Hales believes the consumer electronics space presents significant growth opportunities, driven by technological advancements and changing consumer behaviour.
“With increasing demand for connected home solutions, retailers can capitalise on enhanced in-store experiences that marry hands-on demonstrations with personalised customer service. Meanwhile, online platforms benefit from streamlined e-commerce integrations, subscription services, and directto-consumer sales that allow for expansive product offerings and competitive pricing. The rise of innovative payment solutions and personalised marketing strategies further enriches the consumer experience, positioning retail for growth.” AR
Dejan Josipovic Director & Co-Founder
The Appliance Guys
The Appliance Guys’ mission is to transform the appliance industry and how appliances are procured in B2C and B2B sectors by offering a comprehensive turnkey solution that encompasses product, as well as delivery, installation, after-sales service, and warranty support.
“In line with this mission, we’ve reached several milestones such as 100% growth of our commercial division with a robust pipeline of projects across sectors, including home builders, hotels and serviced apartments, buildto-rent, multi-residential developments, and commercial fit-outs,” Dejan Josipovic said.
“We’ve also launched our refreshed retail B2C website with a more intuitive and responsive design, making it easier for customers to browse, compare, and purchase appliances from any device. Traffic has increased 30% and sales conversion has jumped 25% on product and 50% on our turnkey installation solution.
“We’ve also had significant growth in our service offering to the asset management industry across NSW, VIC and QLD.”
Douglas CEO
The company’s biggest learning this year has been the importance of customer-centric innovation in the B2B sector. “By actively listening to customer pain points and feedback, we’ve been able to swiftly adapt to market needs and exceed customer expectations with initiatives like custom-built B2B web portals.”
Looking ahead to 2025, The Appliance Guys believes the industry is positioned for continued growth, driven by evolving consumer expectations and technology advancements.
“Increasingly, consumers are looking for turnkey solutions where major appliances are delivered and installed as part of the purchasing experience. The industry is evolving beyond traditional ‘box-dropping’ models, particularly within the B2B sector. As customer expectations grow, so do opportunities for companies to move beyond basic product delivery and offer value-added services.”
The Appliance Guys believes its partnership with suppliers has been instrumental to growth and success. “Thank you to all our suppliers for their support in 2024; we’re excited to continue our partnerships in 2025. By aligning our strengths and fostering open communication, we will set new standards in service, sustainability, and customer satisfaction.” AR
“Not necessarily a new learning, but certainly something that was cemented in 2024 was the idea of playing to your strengths.
Due to the external volatility both in and out of the industry, Videopro has taken a more introspective look at both its service and business model.
“This has led to a number of improvements which should pay dividends as confidence and stability return to the market. There hasn’t been one key event or highlight over the year, but a large number of small improvements within our company,” Cameron Douglas said.
“Not necessarily a new learning, but certainly something that was cemented in 2024 was the idea of playing to your strengths. With a changing landscape and evolving customer needs, playing where we can win, partnering with aligned suppliers and providing great service has become more important than ever.”
Douglas is hopeful for some stability to return to the industry in 2025 with renewed consumer confidence to drive retail performance across all industries.
“There’s a multispeed economy at play at the moment, but also historically lower consumer confidence, which means that even if people are better off, they may still be feeling worse off. A return of confidence in the year ahead should help drive retail performance across the industry,” he said.
“The best growth opportunities sit within your own strategic direction. It’s never been more important to know your market and service it well. For us, this will remain exclusively inside the audio visual industry.”
His key message to supplier partners is ‘stronger together’. “How do we work together to both win and provide great service.” AR
Cameron
Videopro
Mike Abbott Managing Director Australia & New Zealand Zip Water
2024 has been a pivotal year for Zip Water, with significant advancements in sustainability and community impact.
“A standout achievement was the launch of our most eco-friendly HydroTap yet, incorporating R290 refrigerant gas, reducing Global Warming Potential (GWP) by 95%. This innovation reflects our commitment to high-quality, sustainable design,” Mike Abbott said.
“In the community space, our partnership with SOURCE and Rural Aid has been especially rewarding. Together, we’re working to bring clean, safe drinking water to the students of Goodooga Central School in remote NSW, where consistent access to water is a real challenge.
“Sustainability also extends to our packaging. As part of our Australian Packaging Covenant Organisation (APCO) commitments, we’ve taken big strides this year towards eliminating problematic materials across our organisation. In 2024, we removed 100% of these materials, making our packaging more recyclable and reducing waste – an achievement that aligns with our long-term vision for environmental responsibility.”
Stephanie Caulfield Managing Director – Australia & New Zealand Belkin
Belkin’s Stephanie Caulfield said she is inspired by the work undertaken by her colleagues in Australia and New Zealand, including contribution to the company’s global sustainability initiatives, which include plastic free packaging and many new products using postconsumer recycled materials.
“This year also saw Belkin launch a new range of surge protection developed for the Australian market, incorporating USB-C charging ports, increased joule ratings and connected equipment warranties. Our products are not only technically enhanced but also play an important role in Australian homes.”
Belkin continues to expand its audio range with the company recently celebrating one million kids’ headphones sold globally. “We have come a long way in the audio category in
This year, Zip Water gained deeper insights into what drives consumer decisions, with convenience remaining paramount.
“Our all-in-one taps that deliver instant boiling, chilled, and sparkling water, are ideally suited to meet this need. Our service model, supported by 150 technicians, ensures a seamless experience, reinforcing our reputation for quality and efficiency.
“Sustainability also emerged as a major factor in the purchase journey, as consumers increasingly aim to minimise their environmental footprint. This aligns with Zip Water’s identity, where Corporate Social Responsibility (CSR) is central to our business. From product innovation to community initiatives, we’re committed to making a positive impact.”
In 2025, Zip Water anticipates steady growth in high-end renovations, apartment installations, and retrofits, particularly in the multi-residential market.
“As awareness of microplastics and forever chemicals rise, so too will demand for effective water filtration systems at home and in the workplace. Quality and sustainability will remain crucial factors for consumer trust and loyalty,” Abbott said. AR
a short time and are delivering well-engineered and beautifully designed products while driving affordability.”
Caulfield believes 2025 will be another challenging year with an economy that is yet to stabilise, leading to consumers being more discerning with their discretionary spending. “Even with this, people expect to stay connected throughout their day and are not focused on the tech specs as much as the overall lifestyle benefit that a technology delivers.”
With this in mind, Belkin will focus on bringing quality products to market that offer the best experience at an affordable price.
“Technology continues to evolve with higher power consumption and Belkin is at the forefront of safe fast charging products, ensuring consumers get the best experience. The wireless charging space continues to grow with Qi2, and AI will play a large part in the evolution of device usability and functionality.” AR
Biggest Launches of 2024
Brands highlight their most important product of the year.
Miele Matte Black Combi Steam Pro Oven
The Miele matte black range features a handleless oven, speed oven, combi steam oven, coffee machine, cooktop and rangehood. This collection of built-in appliances features an obsidian matte black finish, perfect for any kitchen design. The standout product from this range has been the Combi Steam Pro Oven. The oven includes mains water and drain connection for steam cooking, baking and roasting with wireless food probe, plus HydroClean for easy cleaning. Other features include a large touch display with proximity sensor, DualSteam technology, combination cooking for crispy outside and succulent inside results and Miele@home connectivity.
AEG SaphirMatt Induction Cooktop
SaphirMatt was the most important launch for the AEG brand in several years. Its unique offering of a highly scratch resistant, mark free surface and easy to install dimensions have tackled consumer frustrations with current induction cooktop surfaces. Not only is it an award winning, premium and beautifully designed product, it has been a valuable addition to the cooking category stimulating new and return buyers to choose the more sustainable option of induction. SaphirMatt presents a stunning visual statement, blending elegance with innovation and exceptional durability.
Beko 12kg Autodose Washing Machine with Steam and Wi-Fi
Offering a bigger capacity within a standard 60cm footprint, key features of this Beko 12kg washing machine include AutoDose, which automatically dispenses the right amount of detergent for each wash and AquaTech technology that cleans laundry gently in half the time. The SteamCure cycle eliminates 99.9% of allergens, ensuring a more hygienic clean. With a 58-minute 5kg wash cycle and Wi-Fi connectivity via the HomeWhiz app, the machine offers flexible control and future-proof convenience.
Olimpia Splendid Unico Pro WallMounted Air Conditioner
The Unico Pro is the original wall-mounted reverse cycle air conditioner with no external unit. This model eliminates the need for a bulky outdoor motor, which dramatically improves the look of external walls and generates far less noise. It can be mounted on a wall high or low and plugs into a standard wall plug. Designed and made in Italy with typical European style, it features a modern inverter and low-noise operation. Unico Pro can be controlled from either the intuitive onboard backlit touchscreen display or full-function remote control.
Planika FLA4 Series of Bioethanol Fires
The complete range of Planika fireplaces has a net-zero effect on the environment, provides a solution for the architect and design community with easy installation and a direct plug into power. Most fashionforward heaters are only made for aesthetic appeal, but this fireplace can heat over 100 square metres and act as a real heating source. Design is an important aspect of selection within this category and Planika fits the bill with a modern open flame and the option of custom designs manufactured on request with alternative colours and shapes available.
Hisense C1 TriChroma Laser Mini Projector
Unveiled at CES 2024, this innovative projector supports screen sizes from 65-inch to 300-inch and features Dolby Vision and Dolby Atmos technology, delivering toptier audio and visual experiences. It represents a new sub-category, Premium Laser Long Throw Projection, making it easy to create a home cinema experience. The C1 exemplifies Hisense’s commitment to pushing the boundaries of laser technology in home entertainment.
De’Longhi Rivelia Fully Automatic Coffee Machine
The De’Longhi Rivelia is an elegant, modern coffee machine that has revolutionised fully automatic coffee machines. The two interchangeable bean hoppers allow users to explore different fresh coffee flavours and accommodate different tastes in households. The Latte Crema automative milk means café-quality, creamy and smooth textured milk, at the touch of a button. With unlimited personlisation and a smooth one-touch interface with colourful animations and playful prompts, Rivelia offers an enjoyable and captivating user experience.
ILVE Commercial Fully Integrated Dishwasher
The new ILVE commercial range features both built-in and freestanding products including cooktops, ovens, microwaves, dishwashers, refrigerators, rangehoods, cookers, and wine coolers. Now available to builders, developers, and architects, the commercial range not only showcases ILVE’s renowned Italian craftsmanship but also integrates advanced technology to meet the demands of the evolving modern kitchen. The ILVE IVDFI400 fully integrated dishwasher, exclusive to the commercial range, features a seamless design with customisable front panel, touch controls, LED display, eight functions and 15 place settings.
JURA J8 Twin Fully Automatic Coffee Machine
The JURA J8 Twin is designed for versatility and convenience. It features the innovative Sweet Foam function, allowing flavoured milk customisation, and the Coffee Eye, an intelligent sensor that adapts brewing settings based on cup positioning. With a wide range of specialty drinks, the J8 also offers easy-to-use touchscreen controls and an advanced P.A.G. grinder for consistent quality. Its self-cleaning system ensures low maintenance, and the machine is built for both espresso aficionados and those who enjoy milk-based drinks, combining luxury with user-friendly functionality for a personalised coffee experience.
Arlo Essential 2K Security Range
The Arlo Essential 2K security range experienced its first full year of sales in 2024, which helped drive category penetration at the low end of the market, and bring in new users to the brand. From a software perspective, the launch of the Arlo Secure 5.0 service has been critical in positioning Arlo as an innovator and leader in the category, bringing new levels of security to the industry. Arlo has become the first brand in the category to introduce Person Recognition, Vehicle Recognition and Customisable Detections to give consumers next level AI-based smart security at home.
Samsung Bespoke AI Heat Pump Combo
The Bespoke AI Heat Pump Combo offers an all-in-one laundry experience by integrating the washer and the dryer into one while maintaining the functionality of each machine. It integrates an ultra-large 18.5kg smart washer with a 10kg smart heat pump dryer to wash and dry clothes for a large family in just 98 minutes. The Bespoke AI Heat Pump Combo uses technology to automatically select washing and drying cycles, minimising overuse of water or electricity. It enables households to save up to 60% energy during a wash cycle and up to 20% energy during a dry cycle when using the AI Opti Wash and Dry cycle with AI Energy Mode switched on, accessible via the SmartThings app. Through the app, consumers can monitor energy consumption in real-time, receive an estimated electricity bill, and get alerts if their usage exceeds the pre-set target.
UNOX Casa Black Edition
The launch of the Black Edition for the Australian and New Zealand markets has been a major milestone for Unox Casa in 2024. First unveiled at EuroCucina in April to great acclaim, this model retains all the exclusive features of current Casa models including automatic cleaning, smoking functions, and over 500 auto-cooking programs, while introducing a striking matte black finish complemented by a refined stainless steel trim. This sophisticated design, along with its advanced functionality, sets the Black Edition distinctly apart from competitors, as a leader in luxury home kitchen appliances.
Eufy Cam S3 Pro
Eufy Cam S3 Pro boasts MaxColour Vision technology which captures ultra-clear 4K footage even in low light conditions without the need for a spotlight, making night time appear as bright as day. SolarPlus 2.0 technology ensures reliable, uninterrupted security with versatile mounting options and backup power via built-in or external solar panels. The dual radar and PIR motion detection system reduces false alerts by 99%. The eufy Cam S3 Pro offers local security with no monthly fees and is compatible with Apple Home, Amazon Alexa, and Google Assistant.
Bertazzoni Professional Series Air-Tec Cooker
A revolutionary world-first cooking appliance, the Bertazzoni Air-Tec Cooker incorporates three high-performance appliances in one. Featuring a highly sophisticated induction cooktop with multizones, an 11-function 103 litre electric oven and an integrated downdraft ventilation system, either vented to outside or through an optional recirculating filter and toekick panel. This cooker is perfect for an island bench or wall installation with a window splashback with no need for an overhead rangehood. Air-Tec is available in stainless steel, and six automotive finishes painted in the same facility as Italy’s luxury sports cars.
LG Series 9 76L InstaView Steam Assist Oven with Blue EasyClean
With 6-in-1 Pro Cooking, the LG Series 9 InstaView Oven enables users to unlock their culinary creativity with various cooking settings including convection baking, steaming, air frying, sous vide, dehydrating, and pizza mode. InstaView allows users to check on cooking progress with two quick knocks on the oven glass without opening the door, keeping results consistent. Thanks to compatibility with LG ThinQ, users can monitor, preheat, and adjust cooking settings remotely via the app and simplify meal prep with pre-programmed recipes. New patented Blue EasyClean hydrophilic enamel works with the power of steam in a 10-minute cycle, reducing cleaning time and keeping the oven interior looking new.
NEFF Flex Design Collection
NEFF has taken a bold step in refreshing, refining and redesigning its appliances both in form and function. With Flex Design, customers can choose from handles and side trims in four distinctive colours – Deep Black, Anthracite Grey, Metallic Silver and Brushed Bronze. Flex Design is available for built-in ovens, steam ovens, induction hobs, rangehoods and coffee machines. Both side trims and handles can easily be swapped out for another colour. Flex Control allows users to either control the appliances via the TFT Touch Control or NEFF’s haptic dial, the Twist Pad Flex, which can be used to operate ovens, cooktops and coffee machines. While new features are bringing excitement to the brand, one mainstay feature is Slide & Hide – the oven door reinvented.
BLANCO EVOL-S Pro Filter
A semi-professional mixer tap in PVD steel offers warm, cold and filtered cold water. In addition, households can enjoy a unique measuring cup function for filtered water, providing the exact amount of water required. The filtered water can be adjusted with a scaling wheel and easily activated with the touch sensor. EVOL-S Pro filter perfectly matches BLANCO’s ANDANO stainless steel sink or SILGRANIT range such as the SUBLINE 500-U.
ASUS Vivobook S 15 Copilot+ PC 15.6-inch OLED Laptop
The Vivobook S 15 marks ASUS’ entry into the AI PC space. It introduces dedicated AI experiences, faster performance, and longer battery life, offering consumers a glimpse into the future of computing. It also sets the blueprint for the company’s comprehensive line-up of future-ready AI devices, including the Zenbook S 14, a flagship product that showcases the best of ASUS with top-tier performance and design. This Zenbook exemplifies innovation and excellence, making it a cornerstone of ASUS’ growing portfolio.
Uniden DashView 60+ Dash Cam
Uniden’s new dash cam range has cemented the brand’s position as a leader in dash cam technology. The Uniden DashView 60+ is one of the first 5K dash cams in the market. This resolution pairs with a 150-degree wide angle front facing camera for the highest quality vision while in motion. Built-in Sony Starvis sensors deliver a clearer picture in both bright and low light, capturing any incident at any time of the day. The energy saving smart parking mode also records motionactivated events in 60 second blocks, when cars are parked.
Zip Water HydroTap G5
Featuring eco-friendly R290 refrigerant gas, the HydroTap G5 achieves a 95% reduction in Global Warming Potential. The redesigned front fascia with integrated airflow vents optimises air-cooled technology, improving energy efficiency. Additionally, its 100% water efficiency ensures no wastage, underscoring Zip Water’s commitment to high-quality Australian-made products that deliver on the company’s sustainability commitments.
ASKO Celsius Cooking Induction Cooktop
The ASKO Celsius induction cooktop range, available in gloss black and matt black, allows consumers to cook at single-degree increments or use the familiar 1 to 12 plus boost power levels. The cooktop integrates with ASKO-branded Celsius fry pans and chef’s pot, as well as a Bluetooth probe for liquid-based cooking methods such as sous vide. Timers are available to count up to add ingredients at specific intervals or complete a cooking step at a set time.
Belkin BoostCharge Pro 3-in-1 Magnetic Stand
The next generation of Belkin’s popular three-in-one stand features Qi2 compatibility, adjustable tilt for phone viewing angles, and a smaller base. It delivers up to 15W of fast wireless charging for iPhone 12 models and later, 5W to Apple Watch and 5W to AirPods. Leveraging magnetic Qi2 technology, the secure, aligned connection optimises energy usage and safeguards device battery life.
ECOVACS DEEBOT X5 PRO OMNI
The flagship DEEBOT X5 PRO OMNI delivers unsurpassed intelligence and flawless cleaning. Led by AI innovations, extreme power and constant edge-cleaning, the DEEBOT X5 PRO OMNI is ECOVACS’ sleekest, smartest, and most powerful vacuuming and mopping robot to date. It features an ultra-slim D-shaped design, TruEdge Adaptive Edge mopping that extends and retracts mop pads around corners and furniture, AINA 2.0 Intelligent Navigation which utilises AI and machine learning for real-time navigation, powerful 12,800Pa suction power that auto-adjusts to floor type and an OMNI station that auto-empties, and washes and dries mop pads with 70°C hot water and two-hour hot air drying.
BORA X BO Combi-Steam Oven
With high tech operation, self-clean functionality, steam release, and a handleless and sleek design, the X BO oven has commercial grade capacity and operational functions like touch screen, app compatibility, auto door open and an adjustable control panel. The steam oven has a unique frame and clean lines making it architecturally desirable for contemporary and modern homes. X BO allows BORA to offer a cooking package for the kitchen, now cooktop/downdraft extractor and oven – three appliances under one brand, which it was not able to do previously.
GAMING reaches new heights at the premium end
BY EMILY BENCIC
For the first time, gaming and video games culture has become the number one passion point among Australians, above the likes of AFL, cooking, pets and even spending time with family, research by M&C Saatchi Sport & Entertainment has revealed.
Almost all (94%) Australian households own a device to play video games with four in five (81%) Australians identifying as ‘gamers’ and 75% playing co-op, according to research from the Interactive Games & Entertainment Association (IGEA)
Over one-third of Australians game weekly, with over half spending between five and 20 hours a week playing, the Monitor & Gaming report by Nature Research, commissioned by Samsung Electronics Australia shows.
However, most of these consumers don’t consider themselves hardcore gamers. Instead, they like to play games that help them relax (55%) and feel immersed in the games they play, playing for an extended period of time (40%).
Looking ahead, how and when Australians game is expected to evolve drastically in 2025. While most gaming takes place on PCs and laptops, smartphone gaming is on the rise, according to Samsung Electronics Australia senior director of display and brand memory, Phil Gaut.
“In 2025, the gaming community anticipates the roll out of next generation graphic cards and consoles, paving the way for more 4K and 8K gaming content.
We expect this change to drive strong demand for premium monitors and SSD storage,” he said.
IDC’s Q4 2023 Worldwide Quarterly Gaming Tracker shows Samsung as the global gaming monitor leader for the past five years and in 2024, Samsung Odyssey was crowned the number one gaming monitor in Australia.
GfK data reinforces the growing popularity of gaming with the gaming peripherals market largely fuelled by wireless headsets with a higher average selling price driving robust revenue growth.
In contrast, other subsegments like gaming keyboards and mice are seeing more modest developments. While the trend towards wireless gaming mice is apparent, the higher average price of those devices impact revenue but only partially offset the decline in other segments. Similarly, gaming keyboards are witnessing growth, yet the overall category is in decline.
Following a decline in 2023, the gaming monitor market has bounced back in 2024, primarily driven by a shift towards premium features, including higher refresh rates and larger screen sizes, particularly those exceeding 30 inches.
The overall TV market has faced challenges over the past year reflected in a 6% volume decline. However, models equipped with Variable Refresh Rate (VRR), which reduces or eliminates lag, judder and frame tearing during gameplay, have significantly outperformed over the same period, reporting growth of 38%.
“
Gamers continue to have traditional gaming set-ups with monitors and desktops. However, there’s increasing demand for portable and lighter devices for on-the-go gaming.
ASUS Bradley Howe Head of Consumer – SYS BG
Over the past year, ASUS has seen a significant shift in how gamers buy and use devices, which the company attributes to the launch of the ASUS ROG Ally X.
“This handheld device has quickly become a go-to choice offering power and portability that didn’t previously exist in the market. Since we launched the original Ally in 2023, fan feedback and social media engagement has shown people are changing how they play,” Bradley Howe said.
“Gamers continue to have traditional gaming set-ups with monitors and desktops. However, there’s increasing demand for portable and lighter devices for on-the-go gaming.”
In 2024, ASUS launched a range of AI-enabled devices that cater to both gaming and lifestyle needs.
“Our OLED screens are now available across many models, giving users a top-notch visual experience. We’ve also changed the materials used in our laptop range to give our products more personality, making them an extension of the user’s style.”
For ASUS, the key opportunity in 2025 is in the CPU and graphics card space with new technology set to further elevate the gaming experience, especially when combined with AI features.
“With new technology comes new challenges. The premium end of the market is tough because customers expect the best, and it’s a constant push to meet, and exceed, those expectations. Maintaining the right balance between innovation, quality and price is key.”
ROG Zephyrus G16 Gaming Laptop
` Powered by the latest AMD Ryzen AI 9 HX 370 processor and an NVIDIA GeForce RTX 4070 Laptop GPU
` 2.5K OLED 240Hz/0.2ms Nebula Display with VESA DisplayHDR True Black 500 support
` AI features include DLSS 3 and Ray Reconstruction ` Redesigned CNC-machined aluminium unibody chassis ` ROG Intelligent Cooling includes tri-fan technology, improved heat pipes, liquid metal and secondgeneration Arc Flow fans
RRP: $5,099
ASUS prioritises delivering an exceptional aftersales experience to ensure customer satisfaction and loyalty.
“Our ASUS service guarantee includes a comprehensive service network, dedicated support teams, and a commitment to minimising downtime. We offer free pick-up and return for warranty repairs, hassle-free product replacements, and extended service options,” Howe said.
“Whether it’s troubleshooting, educating customers about product features, or facilitating repairs, we’re here to make sure our customers feel supported and valued long after they make a purchase.”
ASUS works with its retail partners to give customers the opportunity to learn about the ROG range through in-store displays and handson experiences. “Through our on-shelf display rate, especially in the premium space, we’ve been able to elevate our brand to new heights. As we look ahead to 2025, we’re confident our next line-up will be the best yet for not only hardcore gamers, but for those just getting started.” AR
HISENSE
Kleanthis Mantzouranis
Brand Marketing Manager
Hisense sees consumers looking for more ways to enjoy their gaming experiences with a focus on audio visual hardware.
“Gamers are one of the most discerning audiences when it comes to how they choose new AV systems for the living room. They demand the best in visual and audio fidelity and want to know specifications and performance insights in detail. They are among the buyers more focused on highend SKUs as they value their time in front of the screen as a premium entertainment investment,” Kleanthis Mantzouranis said.
“This desire for a premium at-home gaming experience has driven growing consideration for laser technology, which makes the Hisense PX3 ultra short throw projector especially timely.”
The PX3 delivers the first ‘Designed for Xbox’ ultra short throw laser home cinema projector. The Xboxcertified gaming experience guarantees the PX3 is seamlessly compatible with the Xbox console range, offering minimal latency and optimal visuals. The PX3 also supports Dolby Vision and Dolby Atmos, powered by the Hisense Pro Laser Engine.
“We see great opportunity for growth through continued education on the possibilities and potential of the laser home cinema. Historically,
Hisense Trichroma 4K Laser Cinema Series PX3
` World’s first Xboxcertified ultra short throw projector
` Adjusts screen size from 80 inches to 150 inches
` Auto Low Latency mode with optimal 4K resolution or 240Hz at 2K enhanced by MEMC technology
` 2,800 ANSI lumens of brightness and native contrast ratio of 3,000:1
` VIDAA OS provides access to streaming apps
RRP: $4,499
there’s been a misconception that laser technology is sub-optimal for home entertainment and gaming. The advancements in the Hisense Pro Laser Engine systems surpass past limitations, offering a premium and uncompromising entertainment experience.”
After-sales service is a vital part of Hisense’s commitment to consumers and incorporates regular updates to the VIDAA OS and product registration promotional programs which offer extended warranty programs and bonus extras.
“Over its many iterations, VIDAA has continued to maintain expansive support for streaming services, offer upgraded features, and add new features like the VIDAA Art options for owners to enjoy at no additional charge,” Mantzouranis said.
“Maintaining full support for Australian streaming platforms is important to us, and we’re constantly looking at opportunities to do so. We’ve made Optus Sport natively available on VIDAA U7 as part of our UEFA EURO Beyond Glory campaign.
“Just as our Xbox certification gives us a strong affinity with gaming audiences, Hisense was the official TV partner for 2024’s biggest game launch, Black Myth: Wukong, offering an optimised picture mode with enhanced game visuals, custom settings for HDR, colour calibration, enhanced dark detail, as well as a Dolby Atmos enhanced game sound design.” AR
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We’ve added 34-inch and 39-inch models to our UltraGear OLED line-up, offering more flexibility and choice. ”
LG ELECTRONICS
Poh Lee Koh Marketing Manager – IT/ID
LG has observed a notable surge in demand for high-performance gaming monitors as more people spend time at home for both work and leisure.
“Consumers are no longer just seeking advanced features; they’re specifically looking for gaming monitors that offer an immersive curved display with faster and clearer visuals. This trend is evident in the popularity of our new UltraGear OLED gaming monitors,” Poh Lee Koh said.
“Our recent presence at PAX 2024, one of the biggest gaming community events in the southern hemisphere, underscores our commitment to responding to the needs and wants of gamers. Our booth was designed as an immersive experience, allowing visitors to get hands-on with our new gaming offerings.”
In 2024, LG introduced several new technologies and features to its UltraGear range. One notable development was expanding monitor sizes to meet the diverse needs of gamers.
“We’ve added 34-inch and 39-inch models to our UltraGear OLED line-up, offering more flexibility and choice. These monitors feature an 800R curve, creating a panoramic view that enhances the field of vision, providing a competitive advantage.
“We also made significant improvements in visual performance thanks to VESA DisplayHDR TrueBlack400, covering 98.5% of the DCI-P3 colour gamut. This ensures realistic graphics with rich colour expression and no light bleed. These monitors also offer a refresh rate of 240Hz and a 0.03ms response time (GtG), allowing smooth onscreen movement. Compatibility with NVIDIA G-SYNC also minimises tearing at high speeds.”
The gaming category has undergone a significant shift in the past year, presenting both opportunities and challenges, according to Lee Koh.
LG UltraGear
32GS95UE-B
Gaming Monitor
` World’s first certified dual-mode switches between 4K 240Hz and Full HD 480Hz with the press of a hotkey
` 4K OLED display with Micro Lens Array+ technology and peak brightness of 1,300 nits
` Pixel Sound with DTS Virtual:X
` VESA DisplayHDR
True Black 400 and DCI-P3 98.5%
` Unity hexagonal design
RRP: $2,399
“The rise of PC gaming has led to increased demand for high-performance devices, with consumers seeking immersive experiences that connect them with global gaming communities. This trend presents a prime opportunity to continue innovating and delivering products that meet these evolving needs. For example, our UltraGear range includes microphone/headset connectivity for communication, enhancing the social aspect of gaming,” she said.
“One of the biggest challenges is the impact of AI on video game development. As AI accelerates game advancement, technology must keep pace. Our UltraGear range meets this challenge with ultra-fast refresh rates and quick response times.”
LG recognises that after-sales service is a key component in capturing loyalty and its commitment to customers extends through to comprehensive warranty programs and dedicated customer support teams.
“We also offer easy access to software updates and troubleshooting guides, ensuring our customers get the most out of their LG gaming devices. Beyond these services, we believe in fostering a strong connection with the gaming community, by maintaining a strong presence at events like PAX 2024 and collaborating with game developers,” Lee Koh said. AR
SAMSUNG
Phil Gaut Senior Director – Display and Brand Memory
The gaming category, including gaming hardware such as monitors, has seen steady growth since 2022 and continues to rise in 2024, according to Samsung’s Phil Gaut.
“The stable pace is buoyed by the continuous rise of streaming and the release of PC and console games requiring faster refresh rates, higher and crisper resolution, and more immersive curved displays,” he said.
“We attribute a lot of our sales dominance in 49-inch and above curved Odyssey displays to a growing appetite for simulated racing games, which require life-like graphics and an immersive experience best provided by curved displays.”
Samsung believes the category continues to evolve due to the increasing accessibility and interest in gaming as a hobby. “One attitude shared by Australians who like to game is their willingness to invest in gaming hardware that they consider progressive, innovative and trustworthy, and technology that makes their life better.”
Samsung remains committed to bringing incredible gaming experiences to consumers; whether they identify as casual or hardcore gamers, or use their console, PC or smartphone.
In 2024, Samsung’s Neo QLED QN900D 8K Smart TV became the first TV on the market to support 4K content at 240Hz VRR via HDMI 2.1. “AI Auto Game mode in TVs such as the Neo OLED QN900D 8K and Samsung OLED S95D uses AI to
Samsung 49-inch Odyssey G95T
Curved QLED Dual QHD Gaming Monitor
` 1,000R curvature
` Combines QLED, HDR600 and WQHD resolution
` Dual QHD resolution is the equivalent of two QHD monitors sitting side by side
` 240Hz RapidCurve at 1ms helps eliminate lag
` G-Sync compatibility keeps the GPU and panel synced
RRP: $1,999
“
One attitude shared by Australians who like to game is their willingness to invest in gaming hardware that they consider progressive, innovative and trustworthy, and technology that makes their life better. ”
automatically detect the game type and optimise settings. AI Upscaling Pro automatically improves resolution to deliver an 8K experience.”
For smartphone gamers, Samsung equipped its Galaxy S24 Ultra with Snapdragon 8 Gen 3 Mobile Platform for Galaxy and an optimal thermal control system with a larger vapour chamber, improving device surface temperature while maximising performance. A long-lasting battery enables up to 30 hours of video and streaming for uninterrupted play.
With new graphic card standards expected to roll out in 2025, Samsung wants to put Odyssey front of mind for all gamers who want assurance that their monitor and storage devices can keep pace with the new standards.
“As chipset brands continue their mission to replace PC gaming with game streaming services, Samsung will remind Australians that our range of 2022, 2023 and 2024 OLED and Neo QLED TVs are equipped with fast refresh rates and pre-loaded with services to enjoy gaming without needing additional periphery accessories,” Gaut said.
“Arguably, the biggest opportunity is helping gamers of all levels understand the intuitive connectivity and continuity of game play experiences between Samsung devices.
“Post-purchase, Odyssey OLED gamers can enjoy a three-year warranty against burn-in, and tradeup old monitors for newer devices with Samsung. Mobile gamers can trade-in up to two eligible smartphones for credit towards a new Galaxy device via Samsung Australia’s trade-in program.
“While our range of gaming devices are considered premium, we have SKUs at affordable price points, each paired with in-built services such as Gaming Hub and Xbox Game Pass to help make gaming experiences more accessible.” AR
General Manager – Consumer
The gaming category is continuing to evolve in terms of both hardware and services with Lenovo seeing increased demand for high-performance gaming laptops, which can effortlessly handle games while managing overheating issues.
“Gaming devices are not only bought as a gaming machine. Our customers use their Legion devices for productivity and content creation, in addition to gaming, while still demanding portability,” Maroun El Khoury said.
In 2024, Lenovo introduced several new gaming innovations to help improve device performance, portability, and efficiency.
“Aside from working with our partners like Intel, AMD, and NVIDIA to offer the best CPU and GPU options, Lenovo introduced the new ColdFront: Hyper thermal solution engineered to address the challenge of managing heat within gaming laptops. It optimises heat exchange, keeping device temperatures up to 2°C cooler, and lowering fan noise by up to 2dB compared to the last generation.”
The latest Lenovo gaming line-up also introduces fully user-customisable AI-assisted performance boosts for peak power efficiency and unparalleled gaming experiences. Lenovo LA AI Core Chips, enable higher FPS and improved power efficiency.
“Gaming devices are becoming more popular with content creators, musicians, designers, and anyone else completing more demanding tasks. This diversification of the consumer base will continue to boom as consumers utilise the higher CPU, GPU, and NPU performance to run AI tasks locally rather than relying on the cloud.” AR
JBL
Laraine Caruana Product Manager – Consumer Audio
JBL has seen significant growth in the gaming headphone market over the past 12 months, as more people turn to gaming for entertainment and social connection, leading to a corresponding demand for gaming peripherals like headphones.
“This year we introduced JBL Quantum Guide Play, a world-first software that aims to make firstperson shooter games (FPS) more inclusive. This initiative taps into the heart of JBL’s legendary audio prowess to empower visually impaired players within the global gaming community,” Laraine Caruana said.
` Portable Windows
11 gaming PC powered by AMD Ryzen Z1 series processors
` 8.8-inch QHD+ display with up to 144Hz refresh rate
` First Person Shooter (FPS) mode and detachable controllers
` ColdFront thermal technology, 49.2Whr battery and fast charging
` Legion Space connects to popular launchers for easy access to game titles
RRP: From $1,499
“The software leverages advanced AI and ML algorithms to transform in-game objects and structures into auditory cues, enabling visually impaired players to perceive their virtual environment through sound. The tool uses JBL Quantum’s advanced head tracking and Spatial Audio technology to emulate echolocation, delivering heightened awareness of surroundings and elevating the overall gaming experience.”
Despite being a newcomer to the gaming category, JBL’s audio legacy and expertise has translated to a range of gaming headphones engineered for exceptional sound quality and immersive gaming experiences, according to Caruana.
“The same sound that customers know and love from JBL has been specifically tuned and optimised for our Quantum gaming headphones ensuring balanced and clear sound to give every gamer an elevated gaming experience and a competitive edge,” she said. AR
JBL Quantum 910X Wireless Gaming Headset
` JBL QuantumSPATIAL
360 audio with integrated head tracking
` Bluetooth 5.2 connection
` Hi-Res certified 50mm neodymium
` QuantumSOUND
Signature
` Active Noise Cancelling
RRP: $499.95
ACER
Gaba Cheng Managing Director – Oceania
In the past year, purchase behaviour in the gaming category has evolved significantly, according to Acer’s Gaba Cheng, due to increased demand for high-performance hardware, a shift towards portable gaming and the influence of streaming and content creation.
“As games become more graphically intensive and resource-demanding, gamers are prioritising high-performance laptops and PCs equipped with the latest GPUs and CPUs,” he said.
“The popularity of gaming laptops has risen as gamers seek portability without sacrificing performance. This shift is particularly evident among younger audiences who value the ability to game on the go.
In 2024, Acer released the Predator Helios 18 and 16 AI gaming laptops equipped with the latest Intel Core 14th gen processor, Nvidia GeForce RTX 40 Series GPU with DLSS 3.5 technology and Mini LED display option.
“In addition, the Predator Helios 18 and 16 are kept cool with the latest thermal solution, a dual 5th Gen AeroBlade 3D fan with liquid metal thermal grease and vector heat pipes.
“Our new Predator Orion 7000 Gaming Desktop comes with an advanced cooling system incorporating the patented Predator CycloneX 360 fan and a CPU liquid cooler.”
Acer Predator X34 X5 Curved OLED Gaming Monitor
` 1800R curvature
` Ultra-wide 3440x1440 UWQHD resolution
` 240Hz refresh rate for smooth gameplay and fluid motion
` 0.03 ms (G to G) response time minimises motion blur and ghosting
` Two HDMI 2.1 ports, a DisplayPort, and Type-C support connectivity options
RRP: From $1,999
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The popularity of gaming laptops has risen as gamers seek portability without sacrificing performance.
Looking ahead, Cheng made note of several key opportunities that could further advance growth in the gaming category.
“The first is the growing popularity of esports, which creates opportunities for sponsorships, tournaments, and community engagement. Acer’s Predator League Academy is the only Fortnite competition in ANZ designed specifically for high schools, providing students with a platform to participate in esports,” he said.
“The second is technology advancements with the continuous evolution of GPUs and CPUs. Innovations like ray tracing, AI-driven graphics enhancement, and high-refresh-rate displays attract gamers seeking top-tier performance.
“The third is an increased focus on sustainability as consumers become more environmentally conscious. Acer is committed to using 100% renewable electricity by 2035 and achieving net zero emissions by 2050, as well as increasing the number of products made with recycled materials.
“The fourth is customisation as gamers increasingly desire hardware that reflects their personal style. Acer’s RGB Light Sense app allows users to synchronise screen colours to music, content or esports tournament, while the latest PredatorSense 5.0 utility app gives users full control of lighting.”
When asked about challenges facing the category, Cheng highlighted the ongoing need for innovation and adaptation in hardware.
“As gaming hardware continues to push the boundaries of performance, managing heat effectively has become a critical challenge. Advanced cooling solutions and improved airflow designs are essential to maintain optimal performance and longevity,” he said.
“High-end gaming systems also require substantial power, which not only increases energy costs but also raises environmental impact concerns. Balancing powerful hardware with lightweight, portable designs for gamers who prefer laptops or compact desktops is important.” AR
LASER
Chris Lau Managing Director
Laser has seen a significant increase in gaming, driven by demand for next-generation consoles including PlayStation 5 and Xbox Series X.
“We’ve also seen mobile gaming continue to grow, fuelled by in-app purchases and microtransactions. Both segments draw in a mainstream gaming audience, with mobile gaming being especially popular among casual players. This growth presents opportunities for retailers to market accessories like mobile gaming controllers, cooling pads, and battery packs,” Chris Lau said.
“This is coupled with an increased focus on gaming accessories and furniture, such as headsets, ergonomic chairs, and gaming desks.”
Laser has launched a gaming spatial soundbar from its sub-brand, GTEK, offering a compact, desktop and console-friendly solution for gamers seeking immersive audio without relying on headsets.
“These smaller spatial sound systems are designed to deliver 3D audio, creating a surround sound experience by mimicking the effect of a multispeaker set-up. With a minimal design that fits easily on a desk and impressive audio capabilities, the gaming soundbar can serve multiple purposes, including as part of a home theatre set-up.”
A key challenge is inflation and rising living costs, which has made consumers more price sensitive. As gaming hardware and software prices increase, retailers may find it difficult to maintain sales volumes, particularly for high-end products, according to Lau.
“To retain value-conscious customers, retailers should offer more competitive pricing or bundling options.” AR
VIVE Focus Vision Standalone PC VR Headset
` Supports both standalone XR and DisplayPort mode for visually lossless PCVR experiences
` Combined 5K resolution with a 120-degree field of view and 90Hz refresh rate
` Includes built-in eye tracking and motorised auto-IPD adjustment
` Dual 16MP colour cameras for stereoscopic colour passthrough
` Revamped cooling system
RRP: $1,899
HTC VIVE
Thomas Dexmier
ANZ Country Manager
Virtual Reality (VR) is increasingly being used beyond traditional VR games, and especially for sim-racing and flight-sim experiences, according to HTC VIVE’s Thomas Dexmier.
“Instead of buying a series of monitors, people are seeing that a VR headset can deliver a more immersive and flexible experience,” he said.
“We’ve also seen growing popularity of location-based experiences (LBE) which blur the boundaries between real and imagined environments. This has led to an increased consumer appetite for premium VR technology for home use.
“We’re seeing purchase behaviour driven by a pursuit of high-quality experiences that look and feel real, while balancing the versatility of standalone headsets with the capabilities of PC VR.”
GTEK Odin Gaming Soundbar
` Delivers an enhanced virtual audio experience
HTC recently introduced the VIVE Focus Vision next-generation XR headset for both enterprise and high-end gaming users.
“Building on the success of the VIVE Focus 3, the only XR headset proven to work in microgravity conditions and used aboard the International Space Station, the VIVE Focus Vision is designed for PC VR gaming and enterprise applications. Notable for consumers is its DisplayPort mode that lets you connect directly to a PC’s graphic cards to ensure gamers experience games exactly as they were meant to be seen.
“From using VR to combat burnout, improve team training, or even support astronauts, the potential applications are limitless. As demand grows, now is the time for retail partners to invest in XR and offer cutting-edge experiences.” AR
OUTLOOK
A market capturing content creation
BY KYMBERLY MARTIN
The camera market, including action cameras, achieved two consecutive years of revenue growth in 2022 and 2023. This was led by the uptake of mirrorless digital cameras that increased 27% in each of those years, the latest GfK data shows. Mirrorless camera types continue to grow, although the pace has slowed to singledigits so far in 2024. However, fixed lens types have compensated, soaring to their highest year-on-year growth recorded in the past 10 years.
“Also popular are compact and light cameras and those with artificial intelligence capabilities, with the latest models equipped with subject detection.
FUJIFILM
Shaun Mah
General Manager – Electronic Imaging & Optical Devices
Fujifilm has seen strong growth in the camera category in the last 12 months driven by increased travel, along with a resurgence of demand for digital cameras as Australians take up both photography and videography as a hobby. “Our Fujifilm X Series and GFX Systems range has been very popular, particularly over the past 18 to 24 months, and we are working around the clock to meet demand,” Shaun Mah said.
Also popular are compact and light cameras and those with artificial intelligence capabilities, with the latest models equipped with subject detection. “The cameras can identify a range of subjects and when paired with autofocus, make it easier to capture what’s important in a scene,” he said. “Camera design is also a key consideration as consumers often associate our camera bodies and colours as ‘nostalgic’.”
Expanding further on quality, Fujifilm GFX system large format cameras have sensors approximately 1.7 times larger than full-frame sensors. “Our latest products are designed for easy sharing content with the Fujifilm X app, which makes it accessible to upload to social media.”
Environmental and sustainability concerns are growing, and consumers expect brands to adopt eco-friendly practices which Mah said requires innovation, not only in product development, but in packaging and overall business practice, to minimise environmental impact. “Keeping up with these expectations is key to staying relevant in the market.”
Fujifilm X-M5 Mirrorless Camera
` New vertical filming, Vlog mode touchscreen and three directional microphones
` Film simulation dial for ease of use and 20 film simulations for creative expression
` 26.1MP BSI X-TransTM CMOS 4 driven by X-Processor 5 for accurate focus and reliable image quality
` 6.2K/30p Open Gate, 4K/60p,1080/240p movie and 4:2:2 10-bit internal recording for video content
` Lightweight, compact and portable body weighing approximately 355 grams including battery and memory card
RRP: $1,449
Fujifilm just launched the X-M5, its lightest, most compact and accessible model in the current X Series range. “We know that content creation is a growing space, and creators are looking for a portable yet powerful camera to be their partner. The X-M5 is a compact and easy to use camera featuring high quality images and video output, suitable for new users to the category who are interested in travel and street photography, as well as content creators and vloggers who are looking to capture stills, video and audio in outstanding quality,” he said.
Fujifilm is committed to being ‘category captain’ by developing a strong innovation pipeline and increasing its marketing investment to recruit new category users and direct consumer demand.
While short term sales promotions are expected, Fujifilm is investing heavily into long-term brand building activities and category building initiatives to bring more users into the category, which ultimately drives traffic to its retailers.
He said Fujifilm is reinforcing its commitment to photographic, videography and content creation enthusiasts “with some exciting initiatives lined up for next year”. AR
“ Consumers are interested in hybrid cameras that can support video capture for creating social content, as well as providing high-quality still image shooting. ”
PANASONIC
Aaron Waters Product Marketing Manager – Imaging
Over the last 12 months, the market has seen younger consumers graduate into the camera space, taking up point-and-shoot and interchangeable lens cameras, according to Panasonic.
“This is due to today’s relative affordability of traditional camera systems, which is giving enthusiasts the opportunity to step up their photography and videography to a higher level of creative output,” Aaron Waters said. “Consumers are interested in hybrid cameras that can support video capture for creating social content, as well as providing high-quality still image shooting.”
Panasonic sees strong market demand for the Lumix S Series full-frame mirrorless cameras, and its newest camera to the line-up, the Lumix S9. “The full-frame segment of the imaging category is seeing new releases in the Australian market, and Lumix has some very appealing offerings in this space,” he said.
With the current Lumix S511 and S511X, content creators, photographers and videographers can enjoy two traditional body style cameras with
Lumix Compact Full-Frame Mirrorless Camera DC-S9NGN & S-R1840GC
Zoom Lens Kit
` Smallest and lightest Lumix S Series camera partnered with world’s smallest and lightest zoom lens
` Kits available in Night Blue, Dark Olive, Mint Green, Jet Black, Crimson Red and Dark Silver
` Shoot and share to social media in 30 seconds with the Lumix Lab app
` 24.2MP full-frame sensor
` Stylish compact design
RRP: $3,299
Phase Hybrid Autofocus and next-level stabilisation to select from to suit their specific needs. The S5II is affordably priced for hybrid creators, while the S511X targets the creative videographer.
Building on the strong foundation and response to these cameras, Panasonic has launched the S9, providing more options to the consumer depending on their creative style. The S9 offers an appealing compact design and an affordable entry point to the benefits of full-frame.
Available in a wide choice of colours, the Lumix S9 is a stylish companion for creators on the go, making it quick and seamless to share full-frame images. The agile S9 is equipped to not only elevate creative output, but also sharing in an instant.
Buying a high-quality full-frame camera is a significant purchase for most people in the current climate but they are sensitive to the possibility of “buyer’s remorse”, Waters said, as well as choosing quality, consumers want to be reassured they receive true value for money. “It’s important for them to be certain that they are not going to have to replace their camera too quickly to get access to the latest features.”
Panasonic adds regular free-of-charge firmware updates for current models that provide added functionality. Recent firmware updates expanded S9 Lumix Lab smartphone app functionality to include features such as remote shooting and shutter remote control. The Lumix S5II and S5IIX also have access to firmware updates, so users can enjoy the benefits of the Lumix Lab app for the first time.
Panasonic offers online self-training for Lumix full-frame cameras, allowing floor staff to upskill on key selling points, as well as above-the-line campaigns and retailer-led activity over peak selling periods. In-store activity in selected stores comprises cabinet display wraps, counter wraps and decals. AR
SONY Jun Yoon Head of Business
Despite much talk and concern around the macro-economy globally and locally in the past year, Sony has observed an industry that is highly resilient to many of these factors, with purchases driven by a passion to capture still and moving pictures to fulfil their creativity or profession.
“In times of economic difficulty, customers are holding back on certain household expenses, but they continue to spend on what is important to them which has given us that resilience,” Yoon said.
He attributes these category shifts to movement and growth in the key segments of mirrorless, especially mirrorless lenses and video-first devices, along with one-inch and above sensor fixed lens digital still cameras.
Sony FE 24-70mm F2.8 GM II Lens
` Superb image quality throughout the entire zoom range at all focusing distances
` Smallest and lightest F2.8 24-70mm zoom in its class at 695 grams
` F2.8 bokeh throughout the zoom range from advanced optics and 11-blade aperture
` Four XD linear motors and floating focus achieve fast, precise and quiet AF
` Minimum focusing distance is just 8.3-inches at 24mm and 11.8-inches at 70mm
“
In times of economic difficulty, customers are holding back on certain household expenses, but they continue to spend on what is important to them which has given us that resilience. ”
“When it comes to usage, there is demand for video capture, especially with younger audiences and those wanting to adopt a hybrid workflow of stills and video,” he said.
Sony recently introduced a sensor mirrorless camera, the Alpha 9 III lens range with a marketleading battery life among its features.
Sony is driving its retail initiative with marketing and promotions designed to appeal to a growing audience and segment, engaging customers faceto-face and giving them the experience to learn, create and interact with like-minded people.
“We’re fortunate to be working in a passion industry, so if we focus on selling to people’s creative interests, it will maximise these
CANON OCEANIA
Aaron Berthelot General Manager – Consumer Sales & Marketing
“Over the past year we’ve seen a continued rise of mirrorless cameras, growth in hybrid camera use, a shift towards high-end and professional gear and a resurgence of compact and travel-friendly models,” Aaron Berthelot said.
Consumers are increasingly using online research and comparison including YouTube reviews and tutorials before committing to buying a product, along with the influence of deep learning technologies that he said have become a significant selling point offering ease of use.
“Our latest products, including the recently launched EOS R5MII and EOS R1, offer features we know are important to consumers such as image quality, autofocus performance, video capability, connectivity and sharing options, and lens range. There are 50 lenses in the RF series from wide angle to telephoto, including Cinema EOS lens options.
“Our retailer-first strategy acknowledges the current economic environment and focuses on supporting the people and individual local economies of our retail partners.”
Canon Full-Frame Mirrorless Camera EOS R5 MII
` 45MP full frame back-illuminated stacked sensor precontinuous shooting up to 15 frames
` In-camera upscaling and Neural Network Noise Reduction
` New DIGIC Accelerator processor
` Enhanced eye-control AF performance
` 8K 60P RAW with 4K video RRP: $6,699
To achieve this, Canon collaborates with retailers to drive foot traffic back into their areas through interactive online and in-store activations. A recent example was its partnership with Ted’s Cameras in Sydney and across Australia to launch the EOS R5 MII.
“We understand the importance of empowering retail staff by ensuring they are well-informed about our latest technology, so they can confidently assist customers. Earlier this year, we launched Canon Advantage, a training hub for Australian and New Zealand retail staff, offering bite-sized content on photography and print basics, as well as specific product lessons.”
He said while the market continues to evolve, the challenges present opportunities, with e-commerce playing a significant role. However, while online shopping offers convenience, many consumers miss the hands-on experience of trying out cameras before buying.
“While smartphones continue to emphasise their stills and video capture capabilities, we view this as an opportunity for emerging content creators to take their photography to the next level and elevate their skills. We have created a ‘help me choose’ function on our website that recommends the best camera match.” AR
OUTLOOK
Health and wellbeing gets personal
BY KYMBERLY MARTIN
A common thread that emerged in responses to this feature was the increase in online shopping with Shark Beauty’s Ben Lovitt commenting that it was not just the convenience online offers but the seamless experience “from discovery to purchase”, while Remington’s Nina Zimmer added that the popularity of online is being driven by convenience and access to a broader range of products. Sustainable packaging was also becoming an important factor in the purchase, she said.
Also pushing the market along was the impact of in-store displays when it comes to attracting customer
attention to new products and technologies with Homedics unveiling an interactive display for its massage gun. Panasonic’s innovations in personal care include new shaving and oral care products.
No feature would be complete without the impact rising household costs are having on the market with a shift to in-home health products and online fitness classes said to be taking priority over gym memberships. Promotions that have the price-sensitive customer in mind should also be a key consideration for the Christmas buying season.
“
Panasonic
is redefining the grooming experience with curved shaped 5-blade PV6 and PV3 palm-sized shavers, that place the linear motor in the shaver head, eliminating the shaver handle.
PANASONIC
Chasnyn Ousmand
Product Manager – Personal Care
Grooming, haircare and personal care products for men and women continue to be popular choices for consumers looking to update self-care and improve their overall wellbeing and health. In response to this, Panasonic is offering new technology to its men’s grooming and haircare lines and adding to its Oral Irrigator range.
“Panasonic has a long history of innovation in personal care with haircare backed by more than 80 years of research and development, and since 1955 has been leading the charge in delivering new features to make men’s grooming even better,” Chasnyn Ousmand said.
The EH NA-98 hair dryer uses Panasonic’s nanoe Moisture+ Mineral technology that locks in hydration to reduce hair dryness, protecting hair colour from fading, reducing frizz, static and flyaway.
The latest irrigator in the Panasonic oral care range, the EW-DJ66, is equipped with Ultrasonic technology to boost cleaning performance. The nozzle and water pump combine to generate powerful bubbles that burst onto teeth,
Panasonic 3-Blade Compact Shaver ES-CM3A
` Japanese blade technology and ultra-fast linear motor drives 39,000 cutting actions per minute
` Convenient USB-C charging for business trips and travel
` Intuitive dual-sided slide switch for effortless activation
` Smart sensor boosts power where beard growth is heavy
` Available in Black, Metallic, White and Silver
RRP: $299
amplifying the cleaning power to all areas of the mouth, even around orthodontic appliances.
Panasonic is redefining the grooming experience with curved shaped 5-blade PV6 and PV3 palm-sized shavers, that place the linear motor in the shaver head, eliminating the shaver handle. The 3-blade ES-CM3 compact shaver also offers a modern, curved design. It features a dual-sided, innovative slide switch for easy touch activation with either hand, delivering a close, smooth and efficient shave.
“Customers can experience our new models through our in-store displays. Panasonic has partnered with local influencers and beauty/ lifestyle experts to showcase and promote these advanced technologies,” Ousmand said. AR
SHARK BEAUTY
Ben Lovitt
Marketing Director – ANZ
Over the past year, Shark Beauty has picked up on a conspicuous change in purchasing as consumers become more informed and savvier shoppers.
“Customers are doing extensive research, comparing products, and looking for value when it comes to hair tools that enhance their wellbeing,” Ben Lovitt said.
There is also a greater emphasis on investing in high-quality, multi-functional products that provide instant results, while online shopping continues to grow, with consumers expecting not just convenience but a seamless experience, from discovery to purchase, he said.
There
“is a significant opportunity by offering products suited towards all hair types, because people like to feel their purchase was made just for them.
”
“We listen to our customers, so every tool we create is packed with features from multifunctional styling attachments to temperature control that protects hair health.”
Lovitt believes innovation is the key to driving growth, closely aligned with consumer trends that puts the customer experience first. “There is a significant opportunity by offering products suited towards all hair types, because people like to feel their purchase was made just for them.”
The company is expanding its presence across digital platforms, specifically through engaging content such as tutorials and influencer collaborations, intended to help tap into fresh audiences and build brand loyalty.
“Due to increased clutter in these channels, there is a need to cut through with a focus on ‘heroing’ into the benefit of our innovation as creatively and succinctly as possible. We are working and investing internally with third-party providers to improve our storytelling to this effect.”
Shark Beauty recently offered complimentary hair styling sessions, personalised style tips, and special product discounts at the Shark Beauty Salon at a pop-up in Auckland. Customers were treated to an exclusive 30-minute hairstyling session demonstrating how to use Shark Beauty tools. AR
Shark FlexStyle Air Styling & Drying System
` Hair dryer and versatile multi-styler
` Five styling attachments include a styling concentrator, curl defining diffuser, paddle and oval brushes, and two auto-wrap curlers
` Storage case
` Suits all hair types
` Two-year warranty
RRP: $499.95
REMINGTON
Nina Zimmer Brand & Communications Manager
In the last 12 months, Remington has identified several positive shifts impacting purchase behaviour in the personal care category.
“Personal care and hair routines are viewed as selfcare rituals with a growing demand for products that prioritise customisable solutions for individual hair types and needs,” Nina Zimmer said. “Online shopping for these categories has surged as well, driven by convenience and access to a wider range of products. Eco-friendly packaging, with an emphasis on a holistic and mindful approach to beauty have become a key consideration too.”
To drive growth in the category, Remington is investing in products with adjustable settings that cater to individual preferences, such as gentle styling solutions and natural and plant-based ingredients. Recent launches include a new generation of rotary shavers with a first-to-market hybrid cutting system, the Botanicals collection of hair tools enriched with plant-based extracts, and a powerful airstyler that dries and styles hair in one step.
Product displays have been revamped to highlight key features and benefits, making it easier for consumers to navigate and compare products. An updated website carries enhanced product descriptions and user-friendly navigation to facilitate easy purchasing with styling tips, tutorials, and product care guides. AR
HOMEDICS
Homedics Salt-nSoak Pro Footbath
FB-630H-AU
` Heat boost function
` Adjustable temperature control
` Integrated splash guard keeps the massage tidy
` LCD display
` Pumice stone and four massage roller attachments
RRP: $109.95
Remington Blow Dry and Style
Caring Airstyler
AS7700AU
` Six interchangeable styling attachments
` 1200W power for faster styling using one tool
` Ionic conditioning functions counteracts static
` Cool shot setting for final styling fix
` Storage case for home and travel
RRP: $129.95
Yashinta Hynes Group Marketing & Ecommerce Manager
Over the past 12 months, changing consumer behaviour has led to a surge in demand for services like meditation apps, therapy and wellness retreats, according to Homedics.
With inflation and cost of living increases, consumers are becoming more budget-conscious. “Instead of expensive gym memberships or wellness services, they are seeking cost-effective alternatives like at-home health products and online fitness classes,” Yashinta Hynes said.
In 2024, Homedics received two awards: Canstar’s Customers Most Satisfied Award for its foot spa and another for massage guns, “reinforcing our brand’s leadership in quality and innovation”.
Hynes said these accolades build trust and credibility, assuring consumers that they are choosing top-performing products backed by industry recognition for quality, affordability and usability. “Despite the competitiveness of the category, Homedics continues to stand out by excelling in these three critical areas.”
Homedics will continue to explore product innovation and diversification across its categories that target recovery, mental wellbeing, sleep aids and relaxation devices. In addition, working strategically with retail partners with a focus on health-conscious and cost-sensitive consumers.
In-store changes include smarter shelf placement, and interactive product displays. AR
Smeg Classic 90cm pyrolytic oven elevates home cooking
For those who love to cook, bake, or entertain, Smeg’s extra-large 126L Classic 90cm full height ovens elevate the time spent in the kitchen. Part of Smeg’s Classic range, trusted in homes across Australia for over 40 years, the oven combines innovative technology, with Smeg’s signature slick and intuitive design. Boasting 10 traditional functions, with superior triple fan technology, including static, fan forced, turbo, grill and more – there are ample cooking options at the touch of a button. In addition, the oven’s inbuilt air fry, BBQ and stone cooking options allow for effortless multifunctional use. With decades of design iterations and detailed craftmanship by world renowned architect, Guido Canali, the ovens also include pyrolytic cleaning options and Smeg’s patented Everclean Enamel. The ovens are available in stainless steel and matte black.
RRP: $5,990
Cool down this summer with a Westinghouse split system
With record temperatures expected this summer, the Westinghouse range of split system air conditioners is the perfect helping hand. From the 2.7kW model for smaller rooms, up to the larger 9.1kW for living and dining spaces, Westinghouse has the rightsized air conditioner to keep households comfortable. It comes with innovative features like 3D air to ensure air is circulated to all areas and turbo boost to cool down rooms at speed. Plus, with voice connectivity, control the temperature via Google Home or Amazon Alexa or even set the temperature on the way home thanks to Wi-Fi connectivity.
RRP: From $1,099
ECOVACS launches Australia’s first robotic window cleaner with portable station
ECOVACS ROBOTICS, the world’s leading service robotics brand and Australian market leader, has launched its new WINBOT W2 PRO OMNI robotic window cleaner, featuring upgraded cleaning technologies alongside a pioneering in-base, multi-functional OMNI station. The OMNI station makes window cleaning more efficient, safe, and hassle-free, delivering a 110-minute battery life for power cable-free cleaning, with performance, storage and safety firmly front of mind. The WINBOT W2 PRO OMNI can adapt to almost all window surfaces and sizes, whether floor-to-ceiling, small-sized, frameless, or tilting. In addition to the unique and multi-functional OMNI station, the WINBOT also features three-nozzle wide-angle spray atomisation technology, WIN-SLAM 4.0 intelligent planning and a 12-stage safety feature for peace of mind.
RRP: $999
Entertaining made easy with a Westinghouse French Door fridge
With the Australian summer in full swing, having a fridge that meets entertaining needs is essential. The Westinghouse 617L French Door refrigerator is the perfect companion for sunny gatherings, from BBQs to backyard cricket games. This spacious model offers a generous 617L capacity to store everything from fresh produce to drinks and frozen treats. Designed with clever storage solutions like adjustable shelves and spacious door compartments, it easily accommodates large platters and bottles. The FlexSpace Convertible Compartment lets users quickly adjust storage space, turning the fridge into a freezer. Its sleek black finish adds a stylish touch to any kitchen, while the filtered ice and water dispenser provides easy access to chilled water.
RRP: $3,999
Mann & Noble IOS drives growth through in-store excellence and visual merchandising
Mann & Noble (M&N) IOS, the specialised retail outsourcing company, continues to drive brand growth for its clients through strategic visual merchandising execution and in-store training. By focusing on creating immersive retail environments and equipping retail staff with essential product knowledge, M&N IOS enhances customer experience and engagement for the brands it represents. Leading brands like Dreame, Hurom and Playgro engage M&N IOS to maximise exposure and educate consumers on product benefits in major retailers across Australia. Brand owners and retailers alike recognise M&N IOS as a vital player in the retail ecosystem, fostering sustainable growth for both its clients and the brands they represent.
Contact: +61 2 9673 6900
Smeg 60cm Eco Power induction cooktop delivers style, safety and efficiency
Smeg recently launched its new 60cm Classic Eco Power induction cooktop designed for an easy upgrade of pre-existing gas or ceramic solutions. This model operates with a 15amp Australian plug, making it compatible for costeffective installations and a perfect choice for those looking to elevate their kitchen. Induction cooking ensures energy is only activated when a pan is placed on the specific cooking zone, allowing for efficient power usage. The cooktop’s digital touch controls provide responsive and intuitive commands, including a boost function for quick, high-intensity heat. Additionally, the Smeg Classic Cooktop prioritises safety with features such as automatic switch-off, in cases of overflow or overheating, and a child safety lock, adding an extra layer of reassurance. With efficiency, safety, technology and style at the forefront of Smeg’s latest cooktop design, it remains the smart and sustainable choice for the modern home.
RRP: $1,590
READERSHIP GROUPS
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