Appliance Retailer - May 2017 by The Intermedia Group

APPLIANCE

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Interview with Smeg

PASSING THE BATON

RETAILER

THE BUSINESS MAGAZINE FOR THE CONSUMER ELECTRONICS INDUSTRY

/// MAY 2017

Philips distribution

change WHAT IT MEANS FOR THE BRAND AND ITS RETAIL PARTNERS

Dishwashers

EFFICIENCY WITHOUT SACRIFICING PERFORMANCE

Food Preparation

HEALTHY LIVING TREND SUPPORTS SALES

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EDITORIAL AR

A passion for product and people

Appliance Retailer is published by The Intermedia Group Pty Ltd ABN 940 025 836 82 41 Bridge Road, Glebe NSW 2037 Australia P 02 9660 2113 | F 02 9660 4419 E appliance@intermedia.com.au W www.intermedia.com.au ISSN: 1328-1852

t was Wednesday 18 January, and Andrew Cronin had just returned from his Christmas break. While he was away he thought about whether he would leave his role to spend more time with his wife and three children. It was that day that the then New South Wales premier Mike Baird resigned. Cronin saw this as a tipping point and a somewhat of an omen, so later that afternoon he sent a letter to the Bertazzoni family in Guastalla in northern Italy, announcing his intentions to leave – 28 years after he left Blanco to join Omega Smeg MD Jim Woodward as a sales representative in 1989. Within six months Cronin was the NSW sales manager calling on stores such as Sydney Appliance Centre, Shire Appliances, Designer Homeware and Tymblack back in the days when there were fewer actual shopfronts but more active retail brands. One of the often-told stories of Cronin’s time on the road revolves around the arrival of a sample of the first fully stainless steel oven on to the Australian market – the Smeg SA10X designed by Guido Canali. A short drive from Banksia Street in Botany to Philip Street in Redfern led to Cronin showing the product to John Murphy at Winnings, whose first reaction was that although he liked it, it was probably a bit too much for consumers who at that stage preferred their oven to be made in Australia and come with a separate grill. Within three months, Smeg was air-freighting the ovens to keep up with demand, which while uneconomical represented an important turning point for the Italian appliance manufacturer as it knew the tastes of local consumers were changing.

Managing Director Simon Grover Editorial Director James Wells james@intermedia.com.au Deputy Editor Emily Bencic ebencic@intermedia.com.au Features Editor Kymberly Martin kymberly@intermedia.com.au General Manager – Sales Rod Riley rod@intermedia.com.au Art Director Alyssa Coundouris Prepress Tony Willson Production Manager Jacqui Cooper jacqui@intermedia.com.au Head of Circulation Chris Blacklock Subscriptions Ph 1800 651 422

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Since then the brand has gone from strength to strength – with the departure from Hagemeyer and the Omega sub-brand freeing the business up to concentrate on its premium message which has extended from its heritage in cooking, to dishwashing and more recently small appliances which has seen the business more than double its turnover in the last six years, without relying on a pro-forma business model. Despite being a self-confessed product enthusiast, Cronin regards people as the greatest asset that a supplier (or retailer) can have and feels that to a large extent people are the difference between a successful and unsuccessful business or brand. His philosophy was simple – treat people in a decent and honorable way and this respect will be returned. So it was a simple and clear choice for Cronin to hand the baton down to colleague and friend Jim Kalotheos as the new managing director of the organization this month. Both Cronin and Kalotheos started on the NSW sales beat, they both spent a long time as marketing managers and have both been appointed MD based on their passion for their products and people. They will be remembered both in the present and the future as strong ambassadors of the Smeg brand and upholding the integrity and values reflected among the best members of the appliance industry.

Editorial Director James Wells

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08 18

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30/03/2017 7:49 AM

[ON THE COVER]

PHILIPS ADDS TO AIRFRYER RANGE Philips is at the forefront of personalising healthy living through products that are meaningful and provide value to users. With a strong focus on healthy eating at home, this month, Philips will launch the digital version of the Airfryer Turbostar, the latest addition to the company's range of airfryers. A beautifully designed, easy to use product that is perfect for cooking healthier meals. There is a dedicated Philips Airfyer website and an app that has over 200 recipes and includes video content with step-by-step recipe guidance.

Appliance Retailer May 2017

VOLUME 23 / ISSUE #4

IN THIS ISSUE

12 EDITOR'S NOTE

A passion for product and people

The legacy left by Smeg’s Andrew Cronin

NEWS

Philips transitions to direct model

A more holistic approach for the brand and its retail partners

Harvey Norman in Ipswich; Groupe SEB opens new head ofﬁce

‘No other retailer with this footprint here’; Located in Sydney’s Macquarie Park Breville Oracle Touch BES990BSS.

Inside the Spartan Electrical renovation

Bigger and better displays and more

A sit down with Smeg

As the company transitions new managing director

SOCIAL

Lavish events to launch new products

Hosted by Hisense, LG, Samsung and Logitech

Five minutes with…

Thomas Antonio from Electrical Discounters and Tania Garonzi from Hisense

DISHWASHERS FEATURE

An outlook on the category

Buoyant housing market drives strong sales

21 24

Key trends in the market Efﬁciency is the buzz word

Latest dishwashers on the shop ﬂoor

Minimalist design with maximum feature set

A closer look at features and beneﬁts

Smeg Fully Integrated Tall Talk, De’Longhi Freestanding Dishwasher, among others

From a retail perspective

Lower noise levels and reduced wash times are in demand

FOOD PREPARATION FEATURE

An outlook on the category

Choppers and hand mixers see positive growth

George Foreman Veggie Spiralizer GFVS1000.

Key trends in the market

Appliances that cater to limited bench space

Latest food processors, blenders, mixers on the shop ﬂoor

Performing a variety of tasks

A closer look at features and beneﬁts

Sunbeam StickMaster, Morphy Richards Spiralizer, among others

Promotions to push sales

Bonuses are a big deal

WHAT’S HOT

Pick of the crop

Hitachi Refrigerator, Breville Coffee Machine, and more

RETAIL RULES

Shopping experience dimensions

The meaning of convenience and how retailers can leverage it www.applianceretailer.com.au

AR NEWS

PHILIPS PULLS KEY CATEGORIES BACK IN-HOUSE

s at June 1, 2017, Philips oral healthcare (Philips Sonicare), male grooming, beauty and garment care categories will be distributed in-house in Australia. These will join the company’s product stable already managed in-house that includes kitchen appliances, haircare, coffee (Philips Saeco), air treatment and floorcare. The only category remaining with a long-term distribution partner, BPM, is the mother and childcare (Philips Avent) portfolio. In New Zealand, the distribution of all categories will be consolidated into one master distributor, Endeavour Consumer Health (EBOS Group Ltd), which has been the distributor for mother and childcare (Philips Avent) for nine years, and more recently, for kitchen appliances and haircare products.

A MORE HOLISTIC APPROACH

Newly appointed general manager for personal health, Muir Keir, who has taken the reins from Philips veteran, Chris Kerr, said the one area where the go-to-market transition will have most effect is looking at the product portfolio more holistically. “We can now establish and leverage a halo-effect from bringing in multiple categories under one roof. We are excited to bring retailers a strong and broad offering both in domestic appliances and personal care and will continue to focus on educating retail staff to help consumers navigate through our products. “The go-to-market transition will allow us to be more focused, more responsive, and most importantly, more meaningful to our consumers and retail partners. We strive to create a better consumer experience both online and offline. It is our commitment to have a range of products that empower consumers to stay healthy, live well and enjoy life,” Keir said. The change will allow Philips to be better organised and will reduce any complexities. “Our retail partners will now only have to engage with one line of contact, as opposed to multiple distribution partners. It also allows us to place more emphasis on a unified brand presence in-store,” Keir explained. 6

Appliance Retailer May 2017

BY EMILY BENCIC

Left: Newly appointed general manager for personal health at Philips, Muir Keir. Below: Recently promoted sales director for personal health at Philips, Peter Bosscher.

AT THE FOREFRONT OF HEALTHY LIVING

Being known for its consumer electronics products is a thing of the past at Philips, with TP Vision managing the company’s television range and Gibson Innovation managing sound products for a number of years now. In 2016, Philips Lighting became a stand-alone listed company from (Royal) Philips business, given the brand’s strategic efforts to become a leading B2B and consumer-facing health technology company. “With our consumer-oriented propositions that promote healthy living, personal well-being and illness prevention, it is evident that we call our business 'personal health'. We will expand further into that direction with adjacent propositions as we build on our market leadership,” Keir said. “As a company, we are always focused on driving new and innovative products that are meaningful and provide value to those who use them. We also place a large emphasis in trying to grow categories and bring value to the market and our retail partners. The products we have in the market, or that we are bringing to the market, highlight our strategy to empower consumers to become ever more engaged in their health and personal care.” Philips recently introduced a digital version of its hero product Airfryer Turbostar, which is supported by a dedicated website and app with over 200 recipes and video content.

SALES TEAM SCALES UP

Peter Bosscher, who has been promoted to sales director for personal health from his role of general manager of sales, will be spearheading the transition of the sales function. “The move to a fully direct model means that we will be scaling up the team quite significantly with the majority of new roles falling under sales and marketing,” he said. The Australian national sales team now consists of three national key account managers: Loretta Fitzgerald, Nicole Silvester and Scott Kent, a national channel development manager: Christophe Rinckenberger, a national retail training program manager: Elizabeth Redmond, and a national field sales manager: Nathan Russell. Philips also confirmed that it will add more territory account managers and instore brand ambassadors to the team. “I am confident that we have a very strong and professional team with a diverse but relevant background to be at their best for our retail partners,” Bosscher said. AR

The Good Guys CEO Michael Ford announced his resignation in April.

NEWS

IN BRIEF BY EMILY BENCIC

FORMER DICK SMITH DIRECTORS FACE LEGAL ACTION

New Good Guys CEO appointed BY EMILY BENCIC

Last month, former JB Hi-Fi CEO, Terry Smart re-joined the Group as CEO of The Good Guys, following the resignation of Michael Ford, who held the role for 13 years. Smart was CEO at JB Hi-Fi from May 2010 to June 2014 following 10 years as COO. “We would like to express our thanks and appreciation to Michael for his contribution, particularly during a period of significant change,” JB Hi-Fi CEO, Richard Murray said.

“After 13 years with The Good Guys it was a hard decision to make,” Ford said. “I enjoyed my time and it has been an honour to be part of The Good Guys growth story and see the business go from strength to strength.” “Having been with the business since 2004 and most recently navigated through the buyout of the joint venture partners, the potential listing and the sale process to JB Hi-Fi, I believe this is the right time for me to seek new challenges and for the business to move forward under new leadership.”

Radio Rentals scheme in class action lawsuit BY EMILY BENCIC

Sydney-based law fi rm, Maurice Blackburn launched a class action in the Federal Court of Australia last month, seeking compensation for over 200,000 consumers who entered into ‘Rent Try $1 Buy’ leases with Radio Rentals between 28 March 2011 and 29 March 2017. The case, commenced by Wagga Wagga mother-of-five Casey Simpson, alleges that Radio Rentals engaged in “misleading or deceptive conduct and/ or unconscionable conduct, including unfair contract terms”. Simpson is claiming compensation for herself and others on the basis that Radio Rentals customers paid excessive amounts on their Rent Try $1 Buy leases and were not entitled to buy the rented goods for $1. Maurice Blackburn said, “The class action alleges that Radio Rentals

Former Dick Smith directors and executives are facing legal action that alleges a series of breaches of their duties, following an examination in the NSW Supreme Court in September 2016. The receivers are “seeking to recover amounts equal to its 2015 interim and final dividend” which it alleges were paid in contravention, “as well as its losses arising from its inventory management”. In a statement of claim lodged in the Supreme Court of NSW, it is alleged former directors breached their duties by failing to put in place adequate systems in relation to rebates and inventory management. It also alleges that company earnings were inflated by a rebate maximising strategy.

SAMSUNG TO SELL REFURBISHED NOTE 7 DEVICES

Samsung has confirmed its commitment to recycle and process in an environmentally-friendly manner in relation to Note 7 devices, with the implementation of three principles. Firstly, devices will be considered as refurbished phones or rental phones where applicable; secondly, salvageable components will be detached for reuse, and thirdly, processes, such as metals extraction, will be performed using environmentally friendly methods. With regard to the first principle, applicability is dependent upon consultations with regulatory authorities and carriers as well as due consideration of local demand. The markets and release dates are yet to be determined.

WHIRLPOOL AUSTRALIA WELCOMES AMBASSADOR continued to draw money from its clients’ Centrepay accounts, well beyond the retail value of the goods. We found people paying up to seven times the true retail costs for goods in the belief that the goods will always be theirs.” The matter involves Radio Rentals stores owned and operated by the Thorn Group in states other than South Australia. The South Australian Radio Rentals brand is not associated in any way. In South Australia, Thorn Group stores trade as Rentlo Reinvented.

Passionate cook, health coach and former My Kitchen Rules contestant, Scott Gooding has been appointed the first Australian brand ambassador for Whirlpool. Through his website, Scott Gooding Project, cooking demonstrations, presentations and TV, he strives to educate Australians about wholesome meals. Through the partnership, Whirlpool and Gooding will work together to educate Australian consumers about healthy cooking, through a series of cooking demonstrations across Whirlpool Cooking social media channels.

www.applianceretailer.com.au

AR NEWS Harvey Norman Electrical Ipswich franchisee, Ryan Whittingstall.

Harvey Norman opens Ipswich store Harvey Norman has opened a new store at Booval, Ipswich giving the retailer a larger presence in South East Queensland. The destination store is almost twice the size of the previous store that was located in the Ipswich Mall with furniture, bedding and flooring added to existing computers and electricals.

BY KYMBERLY MARTIN

“Ipswich now has a fully-fledged 7,000 sqm superstore,” Harvey Norman Electrical franchisee, Ryan Whittingstall told Appliance Retailer. Staff numbers have also increased to 35, more than double that were employed in the old store, he said. “It is a massive investment in the local

community for Harvey Norman. There is no other retailer with this footprint here able to offer customers such a wide range of product. All the departments are under one roof so customers don’t need to visit several shops to buy all their household requirements and can get everything delivered at once. It also has the advantage of undercover parking.” The store’s cooking display which Whittingstall said is “the biggest in Ipswich” showcases all major brands from entry level to high end appliances with kitchen displays set up so customers can visualise for style and size how the appliances will look in their home. The new store is located on Brisbane Road, the main arterial road on the freeway, previously the site of a Bunnings business which has relocated nearby. The store hosted its ‘grand opening’ on May 1 and is running a promotion where the customer only has to spend one dollar to be eligible to enter a draw to win a Holden Astra.

GROUPE SEB OFFICIALLY OPENS NEW HEAD OFFICE Former Groupe SEB Australia managing director, Wivina Chaneliere was joined by recently appointed managing director, Cecile GoronVaucelle and vice president for Asia Pacific, Frederic Verwaerde to officially open the company’s new head office on Lyonpark Road in Macquarie Park. The new office is located closer to its retail partners, next to an A-grade shopping centre and business corporate parks with easy access to public transport. Addressing attendees of the office opening, Chaneliere said, “We are here today to celebrate the opening of our new office, which marks the fourth address in our 19 year journey. We started in a small office in Gladesville before moving to Newington, Wentworth Point and now Macquarie Park. “We now have the latest technology – faster internet connection, guest Wi-Fi, smart board and Office 365, which includes skype for business, wireless conference phones, meeting room calendar boards, voicemail to email phones, new wide screen monitors, and 8

Appliance Retailer May 2017

BY EMILY BENCIC

Cutting of the ribbon at the Groupe SEB office opening.

more. Furthermore, it is a green building with a café and brand new facilities.” Groupe SEB now offers a car space to each staff member “so they can access work without having to stress about parking”. The company has also setup a workplace flexibility policy to accommodate staff to work around

their personal life and avoid traffic congestion. “We want to put our staff first and make them feel happy, engaged and respected,” Chaneliere said. “It was a team effort of course. The day we moved in – all went like a welloiled machine – everyone rolled up their sleeves and just got things done.”

Shriro farewells housewares general manager BY EMILY BENCIC

After 27 years in the Australian retail industry, Shriro general manager of housewares, Maver Sims has decided to leave the company and pursue other interests, effective June 2017. Shriro operations manager, Anthony Hill, who has been with the company for six years, will succeed Sims. He holds a Masters of Business Administration, Bachelor of Business and is a member of CPA Australia. Sims began her career with Shriro in Chatswood as a sales merchandiser within the Casio division. She later fulfilled a number of roles within the business, eventuating in her current position of general manager for the housewares division. During her time, Sims introduced a range of household names on the

LEFT: Shriro operations manager, Anthony Hill will succeed Sims. BELOW: Outgoing Shriro general manager of housewares, Maver Sims.

Australian market, being successful across many brands including Moulinex, Krups, Gaggia, Everdure, Omega Altise and Everdure by Heston Blumenthal. Shriro CEO, Mike Westrup said, “Through hard work and performance, Maver rose to a very senior position within Shriro in an industry traditionally dominated by males. Her experience and industry knowledge has been a great source over the years with the company, and while she will be greatly missed by friends and colleagues, we wish her every success for her future endeavours.”

Hong Kong Fair: Robots, personal assistants and wearables BY EMILY BENCIC

The Hong Kong Electronics Fair (Spring Edition) and the International ICT Expo were staged concurrently at the Hong Kong Convention and Exhibition Centre in April 2017. Entering into their 14th editions, the two fairs provided an international platform for over 3,400 exhibitors to showcase their latest electronic products and ICT solutions to global buyers. There was a clear focus on the future of robots, personal assistants including Amazon’s Alexa platform, the unprecedented growth in wearable devices, as well as the significant impact of the smart home and Internet of Things (IoT). HKTDC deputy executive director, Benjamin Chau said, “The Hong Kong Electronics Fair (Spring Edition) is the largest spring electronics fair in Asia. Together with the concurrent international ICT expo, it is an

effective platform for exhibitors to present their new products and solutions to buyers which creates abundant trading opportunities for crossover business activities.” There was a new Startup zone, which gathered tech startups from around the world to present their products. A new Tech Hall was also introduced this year with four thematic zones including virtual reality, connected home, robotics and unmanned tech, and wearable electronics. The fair’s Hall of Fame also made a return with over 570 international leading brands.

Fujitsu General’s new managing director, Philip Perham.

FUJITSU GENERAL ANNOUNCES INTERNAL MD PROMOTION BY EMILY BENCIC

Fujitsu General Australia has promoted Philip Perham to the position of managing director from his former position of deputy managing director, where he played a pivotal role in the executive team for eight years. Mr Toru Ishizuka will remain on the executive team in the capacity of chairman, providing high level counsel to Fujitsu General management. “Philip has been working with Fujitsu General for nearly 18 years and has made invaluable contributions during this time. However, more importantly during his eight year tenure as deputy managing director, he has been at the heart of the executive team with heavy involvement in the planning and implementation of our evolution,” Ishizuka said. “I firmly believe that he is the right person to succeed as the driver of our company values and strategic projects. I am confident he will implement them with vigour, naturally on the back of his strong will to succeed, his determination and leadership qualities.” Perham commented, “I look forward to continuing the success Fujitsu General Australia has experienced under the leadership of Mr Ishizuka. The culture of the business is one of excellence, and I aim to continue building a powerful workforce as we move into the next phase of growth.”

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AR PROFILE

SPARTAN ELECTRICAL REFRESHES CAMPBELLTOWN STORE BY EMILY BENCIC

lmost 14 years since opening, Narta member Spartan Electrical is undertaking a major renovation of its original Campbelltown store. The renovation, which has been underway since mid-2016, is set to be completed by the end of May. Speaking to Appliance Retailer about the progress of the works, Con Tsoutouras said, “The renovation has enabled the store to house bigger and better displays. We have installed our first multi-branded demonstration kitchen, which will allow us to showcase our key brands in the best possible way, as well as host regular events for our retail and commercial clients; and we have moved categories to the front, including laundry, refrigeration and sinks, for improved visibility, with a greater focus on the outdoor kitchen.”

Spartan Electrical’s Con Tsoutouras

Appliance Retailer May 2017

“A key pillar in our business is to provide our customers with a unique experience and convey passion for what we do. As a specialist store, there is an expectation that our offering is of a certain standard. “One of our key objectives is to deliver great customer service and exceed expectations both during the purchase process and beyond. Constant change and innovation is needed to stay in touch with the market and grow the business, particularly in such a challenging retail environment. “We will also be investing more in the online space, focusing on product insights and guides, as well as content with a local slant, in order to increase our brand recognition and visibility in the state. We are also planning for the new website to be fully transactional by year-end,” he said. Tsoutouras acknowledged the emerging concept of the connected home. “The technology is already available, but I think it needs to be relevant and meaningful for consumers to embrace it. While the connected kitchen remains in its infancy, manufacturers are investing in some interesting technology that will continue to evolve. I also believe intelligent personal assistants, such as Amazon Alexa and BSH's Mykie, will become more important in the home. Cooking manufacturers need to embrace the trend of sous-vide and steam cooking – if you’re not there, you need to be.” Colour is also another major trend in the cooking category, according to Tsoutouras, with Ilve, Falcon, Miele and Smeg offering a range of colours. The sink and tap category is also embracing the colour trend, which can be seen from

AEG display

Zip, Abey and Franke, just to name a few. “Style has become so important in the kitchen and consumers want, demand and need to have choice, so we need to accommodate to this trend as best we can.” In the laundry space, autodosing washers. as well as some very interesting offerings from the Koreans and Chinese will potentially change consumer habits greatly in the not-toodistant future.

Miele display

Smeg display

Asko display

Ilve display

Spartan Electrical worked closely with renowned South Australian architect, Williams Burton Leopardi to develop the concept for the showroom. Local construction company, GE Hughes, did the majority of the heavy lifting. Earlier this year, the retailer also partnered with Farquhar Kitchens, to be part of a mobile kitchen, The Cube, that travels around the state to food and design related events.

When asked about his predictions for Amazon in Australia: “Due to the space we play in (i.e. major appliances), we believe the impact will be minimal in the short term”. “I have been examining the reports in relation to Amazon and they show that more than two-thirds of Australian consumers will consider purchasing consumer electronics – the highest category on the list. In light of this, I

think retailers who sell these products are at most risk. However, in saying that, we will still need to monitor the take-up of Amazon, particularly due to the everevolving nature of consumer purchasing habits,” Tsoutouras said. “Our industry has to take some responbility for the discounting culture that is so prevalent in this country. At the moment, it seems like we're in a race to the bottom and I think that is one of the biggest threats to retailers and suppliers right now, and the most important question is, what is the endgame to that? “Furthermore, there are an increasing number of new brands entering the market, predominantly at the lower end, but some at the top end too, and retailers are embracing these new brands without putting any thought into the long-term impact on the landscape. It is hurting our industry and I believe we all have to take some responsibility for it,” he added. But on a final and more positive note, Tsoutouras is expecting growth over the next three to five years as consumers become more engaged and willing to invest in their homes “as long as your offer is relevant”. AR www.applianceretailer.com.au

AR NEWS

Passing the

BATON

As Andrew Cronin departs Smeg Australia this month, after 28 years with the business and 14 years in charge, he hands over the role to colleague and 2IC, Jim Kalotheos. They sat down with Appliance Retailer to reflect on key events over the past three decades within the business. BY JAMES WELLS

ronin, reflecting on the earlier days in his career with Smeg, acknowledges that, while Smeg is now a well-known appliance brand, in the 1990s, as a relatively new arrival in Australia, competition with Australian brands such as St George, Chef, Simpson, Westinghouse and Braemar was tough. “The main issue in those days was educating the consumer that a separate grill was not necessary. Single cavity cooking and grilling is now the norm but at the time it was a huge mountain to climb – it took about ten years to convince retailers and consumers of the benefits.

Smeg Cucina Elizabeth.

Appliance Retailer May 2017

“What really made the market turn was the quality of the Smeg product – no offence to local manufacturing but a lot of what was on offer was pretty ordinary. The other factor was the great Australian aspiration of home ownership. For most, the home is probably the greatest asset they will ever own and the hub of the home is clearly the kitchen. Smeg presented an opportunity to invest in a premium appliance that would add further value to their home.” Cronin also regards the design commitment from Smeg as one of the key differentiators between locally made products and the sudden rise of European appliances. “From a design perspective there was a large gap between Smeg and its competitors,” he said. “Smeg was pushing the bar in terms of innovation and quality.” Cronin illustrates the point with a series of Smeg ‘fi rsts’ such as the fi rst stainless steel oven – the SA10X - and the SAR93 90cm cooktop with the fi rst wok-style burner. These products, he said, redefi ned consumer expectations and needs within the cooking category. “Looking back, the Classic stainless steel ovens, designed by Guido Canali more than 30 years ago, have not really changed in terms of aesthetics. They are still a best selling oven, certain features have been refi ned – for example the oven glass is now high visibility black glass that becomes transparent when

the oven is in use – but the design is timeless. It is as relevant today as it was 30 years ago. Technology has changed – Smeg has always been a leader in this – but this has been used to refi ne and evolve the original design.” Smeg is an Italian company that is as passionate about food as it is about design. It takes cooking very seriously – its fully equipped working kitchen operates nine or ten hours a day, five days a week constantly testing and perfecting the ability of its appliances. Cronin also saw the entrance of Smeg into the dishwashing category as an important step in its competition with other ‘European’ manufacturers. “Dishwashing was an important category for us. In the early days we concentrated on cooking, whereas our German competitors concentrated a lot on ‘wet’ products. So in the late 1990s while they went about legitimising themselves in terms of cooking, we had to legitimise ourselves in dishwashers.

Smeg Oven SA10X.

“Likewise, the move into freestanding 90cm cookers was significant because it was important for us to have a premium product that was also attainable. The 90cm category was the main game and Smeg invested heavily in tooling and new platforms and emerged a very strong competitor. Once again, what we brought to retailers was innovation, pure and simple. There was not much like it in the marketplace and that helped grow our brand.” Cronin also reflected on the FAB refrigerators. Immediately recognised for their colours and retro style, they have become a brand icon. “In terms of refrigeration, it is not our main category and never has been. We have done very well with the FAB platform – it is cute, it is funky, and

no one had done it before. Like other categories, it represented a totally new global benchmark at the time.” More recently, the introduction of small appliances to the Smeg business has helped the brand enter a new category and create a new price point. It has also provided an entry point to the brand for many new consumers who, prior to the arrival of the smalls, had had no experience with the world of Smeg. “In a global sense, the small appliance program has just been incredibly successful. Again, I think it is an example of good classic design, and not something that is going to come in and out of fashion in 12 months time. As we have seen with a number of other competitors, their stock can sit on the shelf and not move, due to substandard design or poor colour choices. The use of colour is so important and the Italians do that well. It is a style statement.” In the current European appliance segment, Smeg is one of the only brands to remain with a business model that it is not sold on an agency or proforma basis. Cronin acknowledges that this is a question that is consistently raised by retailers. “With pro-forma – nothing is off the table. We keep exploring it, but then again we have done very well without it,” he said. And Cronin’s final words for Kalotheos are simple – “trust your gut”. “You get to a stage where you have done it for so long and you have done so many things, that decisions just start to come from your gut.” AR

“Business as usual” Jim Kalotheos said, “I have worked for the business for 17 years and alongside Andrew for much of this time. In fact, Andrew was part of my initial interview process. Andrew and then managing director, Jim Woodward, were my introduction to Smeg in September 1996. When I joined the company Jim was at the helm – an entrepreneur, extrovert, brilliant businessman and great salesman – and Andrew was right by his side, his right hand man in every sense of the word. And in recent times this has been replicated – I have worked closely with Andrew, learning from him, absorbing his knowledge and experience. Since Andrew announced his resignation, the reaction from the retailing community has been extremely positive and very humbling. “As I have joined Andrew in his many farewells to the industry, it has further reinforced for me what I have learned from him - who we are as a business and why we do what we do. “There was a certain DNA left by Jim Woodward, who set the platform for the organisation in terms of the culture and Andrew has gone on to further develop this. But the basics have remained the same in terms of the value we see in our people, their individuality, creativity, and sense of purpose. We call this place a bit of a zoo – our people are not cookie cutters cut-outs – everyone is a bit different and everyone has talent and skills we value. We actually prefer to have somebody a bit outside the box - that creates the atmosphere. But that DNA remains and will probably be there forever I’d imagine. “My early days with the business were spent in house, before going out on the road and

L–R: Incoming Smeg managing director, Jim Kalotheos and outgoing managing director, Andrew Cronin.

getting to know our retail customers. Looking back I think I was very lucky– working in internal sales, the warehouse and accounts has given me a grounding in every aspect of the business. And over the years, in many ways it is the same business. We are a bit more sophisticated, a bit better resourced and results driven, so there are facets of the business that have changed, because you have to evolve as the industry has evolved. But the essence of the place is the same, the reason why we do what we do and I don’t think that’s changed, and that is a credit to Andrew. It is not something we discuss, it is not written down, I think it is just done by example, which is the most powerful way. “Smeg is now a bigger organisation, so you have to communicate differently and more often to more people within the business. I said when we had our staff farewell to Andrew, that everybody’s job is just as important as everybody else’s. The only thing that changes is the level of responsibility, depending on where you sit, and the accountability. But at the end of the day, unless everyone does what they do to the best of their ability, it doesn’t happen. “The sales and marketing side of the business is what I love - the relationships, the negotiations and the presentations. The cut and thrust and back and forth with our customers is also something I relish – resolving how to structure the business the best way for both of us. I also love seeing our people develop and do things that completely blow their minds, because five minutes earlier they didn’t think they could do it. “From my perspective it is business as usual. For our retailers it is important that they understand the relationships we value and have worked on for a very long time will continue. I think it is important they understand this. I have started the process of going out and seeing our partners, continuing the same strong relationships - and I will be doing a lot more of this in the next couple of months. I firmly believe the level of confidence in what we do and how we behave as an organisation will remain the same, it is not going to change. We have a very exciting business, and we have an amazing range of new product arriving over the coming months that I know our retail partners are looking forward to. We also acknowledge, as a brand, that the marketplace is challenging at the moment, so we want to continue to work very closely with our retail partners to ensure that all outcomes are to our mutual benefit.”

www.applianceretailer.com.au

AR NEWS Hisense Australia head of marketing, Andre Iannuzzi.

APPLIANCE RETAILER

HISENSE COMMITS TO THE PREMIUM MARKET The 2017 Formula 1 Grand Prix was used as a platform for Hisense to unveil its new 4K ULED Series 8 and Series 9 TVs in the exclusive Red Bull Racing suite at Melbourne’s Albert Park. The new range will be available from July 2017. Hisense Australia head of marketing, Andre Iannuzzi said, “We are excited to be giving you a sneak peek at two of our new premium UHD TVs. Both these models represent our commitment in the premium TV segment of Australia on the back of the success of our ULED models in 2016. “Series 8 lifts Hisense 4K ULED into its premium offering to Australian consumers. Available in a 55 inch (RRP: $2,999) and 65 inch (RRP: $3,999) display, it offers a sleek, industrial design now equipped with neat cable management. Its features will boast HDR Supreme which will provide a peak brightness of 1000 nits and wide colour gamut that improves upon 2016 ULED models. Series 9, available in a 75 inch (RRP: $7,999) and 85 inch (RRP: $10,999) display, will be Hisense’s fi rst Australian offering to integrate Quantum Dot technology, bringing optimal brightness and unprecedented colour accuracy and saturation.”

Appliance Retailer May 2017

Gets Social BY EMILY BENCIC

UE SPEAKER SMALL IN SIZE BUT BIG IN SOUND

The latest addition to the Ultimate Ears (UE) portfolio, the portable and waterproof Bluetooth Wonderboom speaker, was unveiled at a chic Winter Wonderland-themed event in Sydney, in front of over 250 media, bloggers and influencers. Available in six colours, grey, black, red, blue, pink and lilac, the speaker delivers uncompromising clear and crisp 360 degree sound. The UE button on top of the speaker allows users to play, pause, skip and double up with two Wonderboom speakers. Music can be streamed and shared anytime, anywhere. It is dropproof from up to five feet, boasts a 10-hour battery life and 100-foot wireless Bluetooth range. It is IPX7 rated, floats on its own and sports a hanging loop. The Wonderboom is now available from JB Hi-Fi, Harvey Norman and Apple stores for an RRP of $129.

The Logitech team.

Samsung QLED TV.

SAMSUNG INTRODUCES A NEW ERA OF TELEVISION Samsung was host to a select group of media at Sydney’s iconic Opera House to launch its QLED TV range. Featuring the Q9, Q8, and Q7 panels, the range takes brightness and accuracy of colour expression to new levels, while enhancing the viewing experience. Samsung’s Q9 panel generates peak luminance as high as 2,000 nits – the brightest panel Samsung has ever brought to market. Similarly, the Q8 and Q7 offer a peak of 1,500 nits, generating bright images with no impact on their ability to deliver accurate colour. Consumers can choose between the Q9 and Q7’s flat design and the curved elegance of the Q8. Samsung’s QLED panels feature a ‘clear connection cable’ for a tidy, minimalist cable solution, and a ‘no-gap

wall-mount’ (sold separately), designed for quick, easy, and flush attachment to the wall. Samsung director of TV and AV, Mark Warburton said, “Samsung has been a leader driving innovation in television technology for decades and the number one in global sales, and also here in Australia, for 11 years. We believe this is because of three key reasons. The fi rst is paying very close attention to the needs of our customers. Secondly, a constant focus on delivering continual improvement and breakthrough technology. And thirdly, commitment to be the best across every aspect of our TVs whether that is overall design, lifestyle functionality, the picture or the audio performance.”

LG SHOWCASES SLIM AND SLEEK DESIGN

LG Signature OLED W7 Wallpaper TV.

The flagship model of the LG 2017 TV range, the Signature OLED W7 Wallpaper TV has arrived in stores for an RRP of $13,499. First unveiled at this year’s CES winning the top Innovation Award for video displays, the 65 inch TV measures just 4mm in thickness, and was introduced to a select group of media at a lavish house in Sydney’s northern suburbs. For the first time, the company is introducing a premium delivery and installation service for LG Signature customers. The new LG W7 Wallpaper TV is the first product to include the service. LG OLED TVs support both Active HDR with Dolby Vision and Dolby Atmos in one package. The new range is 25% brighter than predecessor models. The in-store OLED challenge, fi rst introduced in 2016, encouraged customers to compare LG’s OLED TV with no backlight, to conventional LED/LCD backlit TVs. This year, LG is taking that to the next level with a viewing angle challenge.

www.applianceretailer.com.au

AR NEWS

FIVE MINUTES WITH… What is your outlook on the retail industry?

It is a great industry but over the past few years, it has been a very challenging environment. There has been significant changes in the buying habits of consumers, particularly with the rise of online shopping. Although there is fear being instilled into retailers with the imminent arrival of Amazon, I am not concerned as I predict a very minor impact on the retail industry. Consumers shop online for convenience but only purchase small ticket items. When they need a new washing machine or refrigerator, they will visit a physical store because they want face-to-face customer service and advice.

Name: Tania Garonzi Supplier: Hisense Years in the industry: 30 What is the best thing and worst thing about your role?

Without a doubt, I love the exciting journey in developing and growing an emerging brand. It’s incredibly rewarding to see the Hisense brand embraced by consumers and retail partners. I also love the wonderful relationships that this industry cultivates. I don’t like to think of it as the worst, but the hardest thing about my role would be navigating and managing some of the challenges that are implicit in that growth. This includes trying to maintain our service levels and reworking internal infrastructures to strive for a higher level of professionalism.

How do you stay ahead of your competitors?

Staying close to the market – knowing what’s happening at floor level – gives you the insight

Appliance Retailer May 2017

What is your best piece of advice to other retailers?

Driving volume at the expense of margin is not the answer as it compromises on service and will present huge risks to your business. I have witnessed this in my 38 years in the industry and there have been dozens of retailers who have been forced to shut up shop.

How do you remain unique and competitive?

We pride ourselves on our exceptional service which is underpinned by the suppliers that we work with. We have four stores in South Australia in Whyalla, Port Augusta, Port Pirie and Port Lincoln. These areas have a population of anywhere between 13,000 and 22,000 people so naturally, everyone knows everyone, and word of mouth is very

you need to stay on top. You must listen. Be prepared to change, adapt and move quickly – nobody’s going to wait around for you to catch up.

How does it feel to be a female general manager? It feels like it’s always felt – an exciting, challenging, and ultimately very satisfying experience. I have worked very hard to be here, and am proud of my accomplishments. I relish every minute of it.

What is your best piece of advice to other suppliers?

Be respectful, be honest and have fun while you do it. The industry is tough and continues to get tougher, so having integrity and being able to back your brand is paramount. Enjoying yourself along the way is so important for organisational culture. You will see the positive energy trickle down through your team, and that can provide great momentum for a brand.

Name: Thomas Antonio Supplier: Electrical Discounters Years in the industry: 38 present. We have become the local retailer that everyone knows and trusts.

What is the most challenging and most rewarding part of your role? The most challenging part is training my staff to the best they can possibly be, however it is very rewarding when you see them accept the challenge and perform their job with 100 per cent effort and dedication.

What is the key to a good relationship with suppliers?

Retailers and suppliers are business partners. Therefore, mutual respect is absolutely paramount and I believe good effort should be rewarded.

What has been the most challenging and most rewarding moment during your time in the industry?

Breaking the perception of a brand is the most challenging thing to do in our industry, but as I have come to learn during my time with Hisense, it’s certainly not impossible. Just last year we saw our refrigerators win awards, including the Canstar Blue Award for Most Satisfied Customers, and our TVs named best of the year by leading technology journalists. That’s something I, and certainly the whole Hisense team, are very proud of. Some of the most rewarding moments would be the joy I get from growing and developing our team. It’s a great privilege to watch someone better themselves professionally and settle into a great career.

FEATURE

AR DISHWASHERS OUTLOOK

Housing market accommodating more dishwasher sales BY KYMBERLY MARTIN

etail sales for dishwashers rose 3% in 2016, driven largely by the continuing increase in housing construction and home renovation, as property sales rose to their highest level in recent years. Auction clearance rates in Sydney and Melbourne that hit the 70-75%+ mark, also contributed strongly to this growth. The connected home is another important trend. Dishwashers from leading brands often include enhanced sensors and features which can connect to smartphones, Euromonitor International senior research analyst, Hianyang Chan said, with connected dishwashers well-positioned to take advantage of the growing trend towards the Internet of Things (IoT) devices. “The average unit price in dishwashers rose 2% in current terms in 2016,” Chan said, “and as consumers continue

to invest in home upgrades and new homes over the forecast period, average unit prices are expected to rise to AU$839”. The dishwasher retail landscape is led by Bosch which holds a 23% share of volume sales. “The company has successfully identified the integrated design trend offering heightadjustable built-in dishwashers that fit perfectly with kitchen cabinetry,” Chan said. Energy efficiency is another talking point, with Chan acknowledging manufacturers, such as Bosch, Miele and Electrolux, with dishwashers that are more technologically advanced and efficient without sacrificing performance. “As dishwashers move towards becoming an essential appliance, reliability, convenience and efficiency are increasingly being seen as key features for Australian consumers.” He said dishwashers look set to record a retail volume 3% Compound

Annual Growth Rate (CAGR) over the forecast period. However, this will be slightly weaker than the 4% CAGR of the review period, as a result of a predicted slowdown in housing construction and borrowing. However, GfK data showed a 3% decline in both units and value while the built-in segment increased its share value by 2% to 38%, representing 25% in units in Moving Annual Total (MAT) 2016/17. Freestanding dishwashers fell 4% in units and 5% in value over the same period. Retailer Peter Bolte, confi rmed what many suppliers have said in this Feature: that energy and water efficiency technology is high on the list of consumer requirements when it comes to dishwashers. In ‘From the Floor’ in this issue, Bolte made the point that retailers should explain how features can have a favourable influence on the customer's lifestyle so they can easily justify their investment, regardless of price. AR

THE MOST CONCENTRATED, SMEG ‘DIAMOND’ SERIES PLANETARY ACTION DISHWASHER TECHNOLOGY IS HERE

TRENDS

Racking up sales with water and energy features

meg’s credentials in dishwasher technology has enabled the brand to not only continue to grow its benchmark offering but also take line honours in terms of innovation and resource efficiency, according to head of brand, Tamara Buchanan. “Smeg has forged a reputation as an innovator, renowned for setting the benchmark in terms of performance and water conservation,” Buchanan

Tamara Buchanan – Smeg.

told AR. This taps into the key influences for consumers when it comes to purchasing a dishwasher, including performance, energy efficiency and quality. Last year saw the brand introduce its fi rst six star-WELS rated dishwasher and launch the fi rst planetary technology. This latest innovation delivers a far denser water spray pattern within the entire cavity of the dishwasher, and cleans every part of the wash load, in Smeg’s

case a full 15-place setting. “For the consumer this is welcome news as one of the most frequent complaints is that there are parts of the wash load, usually on the periphery of the basket, that are not completely clean at the end of the cycle,” Buchanan said. “A further key selling point for all Smeg dishwashers, and one that has again placed the brand at the forefront of the market, is the quality,” she said. All Smeg dishwashers are made in the brand’s own factory in Italy. This means that every aspect of the production of a Smeg dishwasher is compliant with the highest quality control standards which represent complete peace of mind for the consumer.” The dishwasher category has become a strong pillar for De’Longhi major appliances, as it continues to see growth year-on-year. “Our strategy to increase our volume and focus on the entry level consumers into the market has been successful so far, and we see

Jessica Hull – De’Longhi.

Martin Szymiczek – Bosch.

this continuing into 2017,” category manager, Jessica Hull told AR. “Our strategy has always been to keep a tight range and hit the price points that represent volume. The De’Longhi range offers consumers features that you would expect to fi nd in many higher priced models, including comparable water and energy ratings, but at affordable price points,” she said. Bosch has been carrying out local research into the dishwasher category, recently conducting an insights study across Australia to drive new product development. “It showed that consumers are looking for innovative products with sleek displays and designs that suit their lifestyles and are willing to invest in a brand that reinforces quality and reliability,” product manager Martin Szymiczek said. “Consumers are also seeking to reduce time and energy spent cleaning up in the kitchen, while saving on utility costs.” In July, Bosch will introduce a new series of ActiveWater

INTENSE AND DENSE PATTERN EVER SMA17044

AR DISHWASHERS dishwashers. All Bosch dishwashers within each series will have the same feature set, regardless of colour or construction type, he said. Another recent release from the Bosch stable is the Gaggenau ‘world fi rst’ 400 series of illuminating dishwashers. Shriro senior product manager, Michael Sultana is also seeing a shift towards energy and water efficient units. Shriro markets three brands Omega, Blanco and Everdure, which Sultana said have all benefitted from strong sales. “The positive housing development and renovation market from 2015 into 2016 and into 2017 has contributed to strong sales growth.” Shriro carried out consumer research over the last 12 months and found washing performance, efficiency and reliability were the three biggest points to emerge. “Using this feedback we focused on updating our dishwasher range, with new models launching in June and July across all three brands,” he said. Whirlpool is re-entering the dishwasher segment in Australia in 2017 with a new model exclusive to The Good Guys. According to senior manager marketing products and brands, Liam Bryers, the increasing pride that more people are taking in their kitchen is the broadest singular trend. “People are spending more time in the kitchen, and with this comes demand for more space management and flexibility. Consumers are seeking a dishwasher that offers this in terms of how they stack their dishes for different types of loads,” Bryers said. “Home designs trends are seeing the kitchen and living spaces merge into one and Whirlpool understands that innovation and R&D are key to enhance this space for home dwellers.” The dishwasher category for Miele continues to grow with the

Michael Sultana – Shriro.

Appliance Retailer May 2017

launch of the G6000 range this month with a new 58-minute QuickPower Wash program. Another recent addition sitting alongside the existing Miele dishwasher collection, the G 42xx models, have been driving sales, category, product manager, dishwashers and cooktops, Elisha Malcolm said. “With the trend to streamlined products, our fully

Liam Bryers – Whirlpool.

integrated range of dishwashers has continued to experience exceptional growth,” she said. Queensland was the exception to that trend with freestanding models recording the biggest growth in that state. Another company reporting strong dishwasher sales in 2016 was Emilia Glem. Managing director, Glem Gas Australasia, David Gilmore puts the sales success for the category down to having the right products on range. “So far this year sales have been very acceptable and we are looking forward to this continuing with the new models that were launched in April. He said core ranging by major retailers has allowed suppliers to establish a market position which brings stability and a degree of certainty to the sector. “Water efficiency and energy efficiency are still drivers and knowing and understanding the technical features of a dishwasher are essential for after sales service.” Electrolux Home Products has four brands in its dishwasher portfolio, AEG, Electrolux, Westinghouse and Dishlex, each catering to different consumer segments. A common trend across brands is the demand for more water-efficient dishwashers without sacrificing cleaning results, category manager dishcare, Dominic Wong said. “The company has also identified the consumer wanting to wash various items in the kitchen sink and we would like to think that we have the solutions to

reduce hand washing which can mean higher water use.” The company is preparing to release its award-winning ComfortLift dishwasher, featuring a unique lower rack lifting system, onto the local market later this year. Asko is bringing in a new dishwasher range later this year. With quiet operation identified as a priority from recent Asko research, the new fully integrated models come with a low 38dB(A) rating. Premium models claim to have the tallest and largest capacity on the market, with two of these dishwashers able to clean 33cm and 40cm diameter plates. The dishwasher category has proven to be a strong category for Teco over the past three years, as it complements its home appliance range, divisional manager home appliances, David Gray said. “2016 saw Teco move away from the low end price point. We wanted to offer the consumer a quality product at an affordable price with useable features, coupled with energy and water efficiencies. These are the main selling features in the decision making process when purchasing a dishwasher. We believe Teco has all these bases covered within our 14 and 15-place setting dishwashers. We have been supplying

Elisha Malcolm – Miele.

product to the Australian market for over 32 years,” he said. Ariston dishwashers are designed with the customers’ needs placed fi rst, and the strongest trend is coming from medium to premium stainless steel dishwasher models, national retail sales manager, Andrea Gunn said. “The ZoneWash technology developed by Ariston puts the full focus of cleaning power onto a selected rack. This localised wash system can be activated with both the intensive and normal cycles and as well as maximum washing efficiency it is also an energy saving feature.” AR

THE MOST CONCENTRATED, INTENSE AND DENSE PATTERN EVER

SMEG ‘DIAMOND’ SERIES PLANETARY ACTION DISHWASHER TECHNOLOGY IS HERE

SMA17043

smeg.com.au

AR DISHWASHERS RANGES

RANGES

MINIMALIST DESIGN coupled with the maximum in feature selection

meg claims to lead the field in dishwasher technology having added another world fi rst with Planetary Wash - a full wash system where water is sprayed evenly in a 360 degree sweep, thoroughly cleaning all contents and making this new dishwasher 60% more efficient than its predecessor, Tamara Buchanan said. Planetary wash operates with an energy efficient single wash arm that rotates around two axes at 65rpm, significantly increasing the wash pattern density and wash cleanliness. There are currently five models in the Smeg Diamond Series featuring the new technology. Smeg was fi rst to introduce a 14-place setting dishwasher, the fi rst orbital wash technology and the fi rst semi-professional dishwasher with a 16-minute wash. De’Longhi continues to concentrate on improving both energy and water efficiencies. The current hero product the DEDW650S has a 5-star WELS rating, 15-place capacity and dedicated cutlery drawer. Later this year, De’Longhi will introduce new technologies to improve drying performance and reduce drying times. The company also targets the competitive price points of fi rst-time purchasers and replacement markets with a competitive product offering, Jessica Hull said. “This makes De’Longhi a great choice and the company focus on training can help retail staff upsell to premium models.” 24

Appliance Retailer May 2017

Everdure dishwasher DWC066WE.

Emilia dishwasher EDW63SS.

A vast series of dishwashers arrive from Bosch this month, encompassing 22 models in the ActiveWater range. Among the ample features is a 60-minute quick wash program that offers a comprehensive wash and dry in one. Machine Care is another, developed to keep the dishwasher in top condition. This program not only helps to eliminate built-up odours, but also provides a thorough dishwasher interior cleaning cycle that removes grease, grime and lime scale. With recent market research showing that consumers are seeking out sleek designs and larger control displays to show off in their kitchens, Bosch is introducing a premium electronic control interface in a black fi nish with easy to read control interface buttons. New auto programs are on board too, including ‘Auto-Gentle’, ‘AutoWash’ and ‘Auto-Intensive’, so named to make it easier for consumers to identify the best program to select for the relevant soil level. Another recent launch from the Bosch stable was the Gaggenau ‘world-fi rst’ 400 series of illuminating dishwashers. The interior of the dishwasher is illuminated in an instant with a design using six LED panels placed on the back wall that light up at the same time as the two existing LED lights at the top front of the appliance. Features from the preceding dishwasher 400 series remain, including a push-to-open system for a handle-less door, smooth

De’Longhi makes washing up look good.

Making a mess in the kitchen is easily done, now De’Longhi makes cleaning up just as easy. De’Longhi’s stylish range of Dishwashers are both water and energy efficient, and offer a variety of programs and functions. Available in freestanding, semi-integrated or fully integrated, a De’Longhi dishwasher is sure to be a welcome addition to any family home. For more information, contact your De’Longhi representative on 1800 126 659 or visit www.delonghi.com.au. *Featured: Freestanding Dishwasher DEDW645S.

DEDW654FI

DEDW645SI

DEDW650S

DEDW645S

DEDW645W

DEDW45S

AR DISHWASHERS

AEG dishwasher F99705IM0P.

NEW AUTO PROGRAMS ON BOSCH DISHWASHERS,

INCLUDING ‘AUTO-GENTLE’, ‘AUTO-WASH’ AND ‘AUTO-

INTENSIVE’, MAKE IT EASIER

FOR CONSUMERS TO IDENTIFY THE BEST PROGRAM FOR THE RELEVANT SOIL LEVEL.

V-ZUG fully integrated dishwasher.

Appliance Retailer May 2017

running rails and cushioned closing and a control panel with TFT display for clearer communication. The key Omega model within the new range, the ODW702X, includes updated water and energy ratings delivering greater savings and performance to consumers, according to Michael Sultana. New to Blanco is the semi (BSID3458X) and fully integrated (BFID3458X) models designed to complement the current freestanding line-up. The Blanco machines have 15-place settings and turbo drying that ensures all items are completely dry when the cycle is fi nished. Finally, the 60cm and compact freestanding Everdure range is also being updated with greater energy and water saving features. “Demand from those living in older homes that can’t fit a freestanding unit, small apartments with limited space or a renter that wants to have something mobile has resulted in a growth for compact/countertop dishwashers,” Sultana said. Features common to both the silver DWCO66PS and white DWO66WE are 6-place settings and a 3.5 WELS water rating. Over at Whirlpool, appliances that are more aspirational, intelligent and technologically advanced has seen the company move away from traditional appliance features. The introduction of its Smart Home line up, launched at CES 2017, provides consumers with savings across time, money and energy as well as intuitive intelligence via voice control and remote access to Whirlpool appliances via an app,

Liam Bryers said. “We are constantly speaking with consumers around the world, including Australia, to collect actionable insights. This enables Whirlpool to look ahead and drive innovation, develop market relevant solutions and react with speed to take corrective actions so products and features meet consumer requirements.” As with Whirlpool’s entire kitchen appliance range, Whirlpool dishwashers feature a patented technology known as 6th Sense. Its Auto Clean program works by a sensing laser device known as a turbidity sensor, identifying when the water in the dishwasher is clean and when it is dirty. “The benefit of this technology is a plug-and-play mentality, where the consumer no longer needs to worry about which program is the best to use and will receive the best cleaning results every time,” he added. Modern design is a key factor for Whirlpool demonstrated by the introduction of a third rack. Fully redesigned, the robust sliding third rack is easy to use and ensures the maximum loading flexibility for cutlery and long tools. Basket layout has been designed for improved space management, allowing for pots and pans of any size to fit securely and clean thoroughly. Miele will launch the G6000 dishwasher collection this month. An innovative range that claims to deliver unparalleled performance saving both time and resources, Elisha Malcolm said. Features include a new 58-minute QuickPowerWash program, greater flexibility and loading convenience and WLAN connectivity. QuickPowerWash washes and dries crockery and cutlery in 58 minutes, which Miele said is achieved without any compromise in cleaning performance. To support this program Miele have developed UltraTabs Multi, formulated specifically for the G6000 dishwashers. “Unlike conventional multi-component tablets, Miele's ingredients dissolve completely within two to three minutes, even in combination with a short cycle,” Malcolm said. Since the introduction of the patented and adjustable 3D cutlery tray, Miele has set the benchmark in terms of loading flexibility which Malcolm said has now been taken to the next level with adjustable hinged spikes in the

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» Premium Japan Made Quality Mitsubishi Electric has been an integral part of Australian kitchens for more than 30 years providing high quality and innovative appliances.

» Versatile Freezing » Three Freezing Modes IInverter Mitsubishi Electric refrigerators are backed by a comprehensive 10 year compressor and 5 years parts and labour warranty.

Inverter technology continuously monitors the temperature within the refrigerator and adjust the power and running speed of the compressor accordingly, resulting in an optimum and a quieter operation.

The Versa Drawer offers the ultimate functionality in preserving food quality without losing moisture and taste. The Versa Drawer has three modes, Supercool Freezing, Hot Freezing and Soft Freezing.

» R600a Refrigerant » Smart Cube VIP Technology This design features highly advanced Vacuum Insulated Panel technology. This allows for maximum food storage while maintaining a slim, sleek profile

For more information on ranging our products please contact the national retail manager Phone: (02) 9684 7777

Refrigeration INVERTER MULTI DRAWER

AR DISHWASHERS

upper and lower baskets. This securely accommodates all stemware, large platters or bulky pans. The new spikes ensure that long, slender items such as knives and salad servers are securely positioned and thoroughly washed and dried on all sides. All G6000 dishwasher models can be linked to the internet via a WLAN router at home without the need for additional modules. Using the free Miele@mobile app, machines can be monitored and controlled from a smartphone or tablet for a status indication, program selection and program start. RRPs for the G6000 range start at $1,799. More efficient appliances with improved water ratings and full stainless steel control panels are the key features on the latest Emilia Glem range. The 12-place EDW63SS (RRP $699) features an extra drying cycle and Aquastop and carries 4-star WELS and 3-star MEPS ratings, and is available to Betta Home Living and Appliances Online. The 14-place GDW24SSE (RRP $849) with 4.5 star WELS and 3.5 star MEPS ratings has a cutlery drawer, Aquastop flood security and new easy-to-use controls. This model is exclusive to Harvey Norman and Domayne stores. At Electrolux Home Products, AEG premium dishwashers are sold on superior cleaning, from heavilysoiled items to delicate glassware while the Westinghouse brand caters to families with its flexible interior baskets configuration and a choice of programs with various wash times, designed to suit ever-changing daily needs. “The Electrolux premium 28

Appliance Retailer May 2017

dishwasher’s extra tall tub has generous internal space for those who love to cook and entertain and is designed to fit larger, awkwardlyshaped items such as chopping boards, pots and pans, platters and large bowls. Dishlex is for consumers looking for a simple, easy-to-use dishwasher that cleans well,” Dominic Wong said. Teco dishwashers are “engineered to perform”, according to David Gray, starting from the TDW14WA and

SINCE THE INTRODUCTION OF THE PATENTED AND

ADJUSTABLE 3D CUTLERY TRAY, MIELE HAS SET THE

BENCHMARK IN TERMS OF LOADING FLEXIBILITY.

TDW14SA 14-place models in white and stainless steel with cutlery tray, quiet operation 49dB(A), seven wash functions and half-load wash option. The TDW15WCG and TDW15SCG 15-place models, also in white and stainless, have an adjustable cutlery tray, 49dB(A), six wash functions and 12.2L water usage for a normal wash, and carry 5-star WELS and 4-star MEPS water and energy ratings. “Our hero products fi nished with a black or white glass door are well featured and efficient. The TDW15WGAM and TDW15BGAM have brushless DC inverter motors, offering efficient performance and are whisper quiet at 47dB(A),” Gray said. With eight

wash programs, including auto sensor wash and dual zone alternative wash, these machines use 12.2L of water on a normal wash cycle and have 5- star WELS and 4-star MEPS ratings. Asko will debut three dishwasher models later this year. The premium model within the range will hold 17-place settings or 194 pieces as well as a 26kg load in both the upper and lower main baskets. The door will support up to 50kg of weight. An integrated water tank on premium models will store water from previous washes to perform an initial rinse and reduce water usage up to 8.5 litres for up to 17-place settings. The new models also have a crystal glass program that has been tested and accredited for up to 2000 cycles. Ariston’s Zone Wash feature is found in models LFF8M132CXAUS and LFD11S123OXAUS. By simply selecting the zone to be washed, full cleaning power is directed onto the selected rack and is activated with the intensive or normal programs. With the intensive cycle, Zone Wash is claimed to be 30% more effective compared to a full load intensive cycle. Using the normal cycle, Zone Wash performs a normal-intensity wash which is said to reduce energy consumption by 25% compared to a normal full-load cycle. The Flexipower variable-pressure motor makes power adjustment more fluid and stable during washing, even in difficult conditions, for example with partially obstructed fi lters. The new hydraulic system is able to focus the maximum cleaning power on the selected wash zone as the three sprayers can be controlled separately, activated individually or simultaneously in pairs. V-ZUG sales performance is strong, as the company delivers a consistent message about Swiss quality, according to managing director, Mark Tragear. “We have the world’s most energy efficient dishwasher with a 6-star WELS rating, all our retail models are tall tubs and feature SteamFinish that removes all minerals, rinse-aid residue, and also dries plastics as well as leaving glassware spot- free. “V-ZUG has the only dishwasher using heat pump technology to heat the water.” AR

Whirlpool Freestanding Dishwasher WF03523XAUS  15-place settings  Third dish rack for larger cooking tools  Multi-zone cycle with option to wash one rack at a time  European design in stainless steel

6th Sense auto clean identiﬁes if an extra rinse cycle is needed automatically adjusting time remaining display. Foldable ﬂaps and adjustable fold down tines offer extra loading capacity.

RRP: $899

Whirlpool: 1300 363 344

De’Longhi Freestanding Dishwasher DEDW650S    

5-star WELS/4-star MEPS ratings 15-place settings Dedicated cutlery drawer Aqua safe connection

RRP: $1,199

De'Longhi: 1800 126 659 This feature-packed model comes at a competitive price and features a brushless motor, making it quieter and more durable. The safety aspects include a child-lock and an aqua-safe connection.

PRODUCT GALLERY Smeg Diamond Fully Integrated Tall Tank DWAFI6D15T

This Smeg dishwasher really stands tall. At 860cm, it features Quick 5 fast wash programs that claim to save 100 minutes from a full wash program, child control lock and white internal LED lighting.

 Planetary Wash reaches all contents for maximum wash coverage  6-star WELS rating using just 9.7 litres of water  Smart Dry (EnerSave) natural condenser drying  Easy glide soft close baskets

RRP: $2,790

Smeg: 02 8667 4888

www.applianceretailer.com.au

AR DISHWASHERS

This model from the new series has eight wash programs and ﬁve special programs including HygienePlus for removing bacteria and Intensive Zone powerful cleaning to the bottom basket.

Bosch Built-In Dishwasher SMU88TS04A  15-place settings/Half-load option  5-star WELS/4-star MEPS ratings  Stainless steel inner tub with 10 year rust-through warranty  Heat exchanger for hygienic drying with energy and water efﬁciency

RRP: From $995

Bosch: 1300 368 339

Omega Freestanding Dishwasher ODW702X  Height adjustable ﬂexible basket  4.5 star WELS rating using 10.5 litres per wash  Child lock  60-minute wash option

PRODUCT GALLERY

RRP: $799

Shriro: 1300 739 033 The latest 60cm stainless steel model from Omega accommodates 12-place settings and six programs as well as a half-load wash option and 24-hour delayed start function.

Miele Integrated Dishwasher G6620  58-minute wash program  Greater ﬂexibility for accommodating large dishes and tall stemware  Adjustable cutlery tray for securing larger items  New quick dissolving UltraTabs Multi There are 14 new dishwashers in Miele’s latest range comprising freestanding, built-under and integrated models that can be controlled with the free Miele app from a smartphone or tablet. 30

Appliance Retailer May 2017

RRP: $1,999

Miele: 1300 464 353

PROMOTIONS

DE'LONGHI

A consumer promotion is scheduled for winter to upsell dishwasher models to a complete kitchen package.

FROM THE FLOOR

Peter Bolte from Leading Appliances

he longest existing electrical retailer in the coastal NSW town of Taree has been operating for nearly 60 years, with only two owners. Previously a Retravision store, it is a founding member of the Leading Appliances group. Owner Peter Bolte said dishwasher sales are running a little down on last year’s results both in units and dollars. However, there has been a strong start to the year with pro forma brands Miele and Asko, which has more than offset the turnover shortfall and improved profit realisation in the category. “Our market is polarised with good sales from either end of the price spectrum but particularly for $1000+ price points with the pro forma product and Smeg. The majority of our sub-$600 business is coming from Teco and Dishlex,” Bolte said. For features that help swing the deal, Bolte said without doubt cutlery trays add significantly to a customer’s buying decision, coupled with the variety of options in rack layout and top basket heights. Customers can buy a dishwasher to suit individual cooking

utensil or stacking requirements, he said, but when it comes to place setting capacity the discussion is virtually non-existent. “Those with a higher budget are conscious of noise levels, and expect shorter wash times. The majority of our customers tend to have a preconceived budget or price parameter but quite often the expectation of performance exceeds these boundaries. It’s a 50/50 split as to the customer who will compromise to meet their budget, or are happy to make the investment in a product which will perform. “Dishwashers are generally a onceevery-10 year product so by making the discussion more about the features and how these impact lifestyle, a customer can more readily and easily justify the investment regardless of the price.” As for the next big thing in dishwasher technology, Bolte believes versatility of stacking options and improving energy and water efficiency. “We take the time to thoroughly understand customers’ expectations of performance, reliability and frequency of use because customers respond to recommendation,” he said. AR

MIELE

To accompany the launch of the new G 6000 dishwasher range, consumers will receive 12-months’ supply of UltraTabs Multi.

V-ZUG

Advertisements in kitchen and bathroom magazines, as well as radio advertising will back the dishwasher range.

ARISTON

Consumers will receive six months’ supply of dishwasher tablets with the purchase of a participating dishwasher.

www.applianceretailer.com.au

AR FOOD PREPARATION

OUTLOOK

Health and wellness trend tipped to drive growth

he overall food preparation market is in decline with a 22% drop in units and 24% fall in value for the year to February 2017, according to the latest GfK statistics. However, choppers and hand mixers are bucking the trend with growth in unit and value terms. The chopper category experienced 15% growth in units and a 16% rise in value, while the hand mixer category experienced a 4% increase in units and 10% upswing in value. Kitchen machines, which account for 24% of the total food preparation market, saw a 14% increase in value, although units remained unchanged. The latest figures from Euromonitor paint a more buoyant picture of the market, reporting 5% growth in volume to reach sales of 3.3 million units. Continued growth of blenders 32

Appliance Retailer May 2017

BY EMILY BENCIC put pressure on centrifugal juicers and citrus pressers, although slow juicers recorded the strongest volume growth of 22%. Average unit prices increased by 3% (in current terms) to $107 as manufacturers continued to push more premium products with additional features and settings. Euromonitor senior research analyst, Hianyang Chan believes the healthy living trend in Australia continues to support sales of food preparation appliances in 2016. “The DIY culture influenced by social media platforms and blogs has given health-conscious consumers a new source of recipes, tips and motivation to eat healthier food. This trend has boosted demand for many food preparation appliances as consumers continue to try to create healthier meals,” he said. “As more consumers steer clear of processed foods, which were

once popular, increasing numbers are purchasing food preparation appliances which enable them to use the freshest ingredients,” he added. Multi-functionality and timesaving technologies also remain important features as kitchen sizes become smaller. “Housing growth continued to be seen across Australia, especially in metropolitan areas, where apartment living became the more affordable choice.” Breville Group leads the category with a 25% share of retail volume sales, according to Euromonitor. Over the forecast period, food preparation appliances are set to record a retail volume compound annual growth rate (CAGR) of 4% to exceed sales of four million units in 2021. Health and wellness is expected to remain a powerful trend over the forecast period as consumers continue to adopt healthier eating habits. AR

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SO EAL DILEMMA k S M

Your Ingredients

The Timer

& come home to dinner!

FROM NACHOS TO PAELLA AND MORe â&#x20AC;&#x201C; ONE-POT, ENDLESS POSSIBILITIES...

AR FOOD PREPARATION

TRENDS

Multi-functionality remains key purchase consideration

imited bench space, convenience or a restricted budget are among the reasons consumers are seeing the attraction of multi-function appliances, according to Sunbeam product category manager for food preparation, Nathalie Crahay. “Consumers are continuing to look for appliances that can do multiple tasks to help them in their daily lives, such as the stick mixer and food processor, ideally placed to cater for these needs,” she said. Groupe SEB senior brand manager, Marianne Arenas agreed with Crahay, noting that consumers are looking for time-saving solutions, although they do not want to compromise on the end result.

Nathalie Crahay – Sunbeam.

“This foodie trend has seen Tefal diversify its range and now offer products that offer convenience and versatility with a product for every consumer and budget. Tefal’s Cuisine Companion has been a great asset entering the food preparation category. Not only having food preparation functions, it allows users to perform tasks to eliminate up to 10 electrical appliances,” Arenas said. 34

Appliance Retailer May 2017

Marianne Arenas – Tefal.

“The thermo cooking trend also continues to have an impact in the food preparation category with most consumers showing a high interest in the category primarily due to word of mouth fear of missing out,” she added. GfK insights indicate that food preparation has had strong growth in the market for the past few years, although the decline in personal blenders appears to have retailers looking for alternatives to keep basket value up, Arenas noted. Food preparation is an essential category for the De’Longhi Group as the home of the Kenwood and Braun household brands. A complete overhaul of the Kenwood range, as well as a restructure of product and simplified messaging, has been critical in improving market share and sales.

Marcus Lo Russo – Kenwood.

“The key to our success is reestablishing the consumer at the centre of everything we do, because the food, creation and success is created by the budding baker or home chef,” De’Longhi category manager for food preparation, Marcus Lo Russo said. Food processors are also making a huge comeback, according to Lo Russo. “Hummus, olive tapenades for gatherings and hearty soups and relishes, perfect for the mid-year cold snap, are driving sales of our food processors and the category as a whole.”

Sharon Lenzner – Breville.

Breville business manager for cooking and food preparation, Sharon Lenzner believes the rise of the whole foods movement, coupled with an interest in making meals from scratch to reduce the amount of processed foods in the family diet, are continuing trends. “Protein balls, nut butters and granolas are effortless to create and delicious to enjoy when made using a versatile food processor. Homemade cakes and breads are also easy to prepare using a high calibre bench mixer,” she said. Over the years, Aquaport has witnessed a trend towards kitchen tools and gadgets that bring professional cooking methods into the home kitchen.

“These products make replication of restaurant quality food achievable in a domestic setting. The sous-vide cooking method, which involves cooking vacuum sealed food in a temperature precise water bath to achieve perfect, repeatable results, is growing in awareness and popularity,” national sales manager, Mathew Kiley explained.

Mathew Kiley – Aquaport.

“Consumers are becoming more familiar with this cooking technique which was, up until a couple of years ago, mostly used in refi ned restaurants. However, up until now, price has always been a barrier in trying sous vide cooking at home, as well as the lack of domestic machines being available,” he said. Over at Morphy Richards, the attention has been on spiralizers as “a way for consumers to innovate the way they consume fruit and vegetables and come up with new creations such as spiral salads and desserts,” key account manager, Bettina Ortega del Rio said. “Spiralized zucchini is a clever way to replace spaghetti and full carbs by just adding bolognese sauce. We are launching an electric spiralizer with a stylish design and multiple functions, such as ribbons and spaghetti cuts,” she said. “Furthermore, the rise of connectivity between smartphones and appliances has been a strong trend. Apps such as the Cook & Create by Morphy Richards, have been developed to help customers better understand the products they have bought by providing complimentary tools, recipes and tips, all in the palm of their hand,” she added. The trend towards spiralized food becoming more popular was also noted by Spectrum Brands product manager for home appliances, Esther Kurpiun. “Where we once only saw

zucchini noodles in fancy restaurant menus, we now see such vegetablebased dishes in the home, made available by manual spiralizers. As is the case with all food preparation categories, consumers want to save time, so any product that helps to cut meal preparation times is sure to be a great success. “Coming from a year of the shakeout in the personal blending category in 2016, we are now experiencing the beginning of the recovery of the food preparation market. Despite the decline in this category, liquidisers and personal blenders continue to be the most popular category for food preparation. However, we can also see a trend towards non-traditional items in this category. The trend towards healthy eating continues and consumers are looking for products to support their healthy lifestyle,” she said.

“Consumers are looking for time-saving solutions, although they do not want to compromise on the end result.” Marianne Arenas – Groupe SEB.

The health and wellness trend was also highlighted by CDB Goldair director, Chris Bremner. “The introduction of the NutriBullet SuperFoods range has shown that the overall ‘eating healthy’ trend is certain to drive the category for the foreseeable future. Consumers are demanding products that make eating healthy quicker and easier, a tangible benefit for time poor parents and professionals.

Bettina Ortega del Rio – Morphy Richards.

Chris Bremner – CDB Goldair.

“The new NutriBullet models introduced in late 2016 have performed very strongly and helped to maintain the overall ASP in the liquidiser category.” Vitamix is another key player seeing consumers wanting to live a healthier lifestyle by incorporating more fruit and vegetables into their diet, according to country manager, Euan Mitchell. “They are inspired by cooking shows and expect to create the same standards in food preparation, which are set by commercial smoothie bars and hatted restaurants. Our household Vitamix machines deliver these results, led by the quality and engineering of the Vitamix Professional Series 750,” he said. “We are seeing the conversion rate increase from low to mid-tier into the high performance blending

Euan Mitchell – Vitamix.

category. Retailers are educating consumers on the benefits of quality, resulting in consumers moving up the price continuum. “We know our consumer is time poor and looking for a solution to eat better quality food. Buying a replacement blender for a product that needed servicing or didn’t work was the most cited reason for purchase in 2016. Interestingly, our research confi rmed that by far, the most common path to ownership was still to purchase product in store, meaning ranging and point of sale is important,” he added. AR www.applianceretailer.com.au

AR FOOD PREPARATION RANGES

Food processors, blenders and mixers are all the rage

unbeam is focusing on the diversity of its food processors by demonstrating a variety of 14 different tasks that can be carried out, including grating cheese, kneading pizza dough and creating minced meat. The Sunbeam Café Series Food Processor LC9000 has an innovative dual bowl system that allows users to process different ingredients in both bowls simultaneously. The on-board storage drawer has been developed to store the attachments without taking up more space. The Sunbeam StickMaster Platinum SM9000 is the perfect multi-tool for the kitchen. It can mix pancake batter, emulsify mayonnaise or create creamy ganache, and more. It includes a set of versatile accessories including a whisk, beaker and chopper. The unique tilt safety feature will automatically turn the motor off once it nears 90 degrees and the slow start function will prevent unwanted splashing. The backlit LCD control provides feedback about the selected speed. Whilst Cuisine Companion is at the heart of Tefal’s food preparation offer, the group has launched a new traditional food processor to the range – Double Force. Taking out the guess work, it has two separate motor outputs providing optimal spinning force and speed for each attachment and each task. The seven preprogrammed settings deliver automatic adjustment of power and speed for perfect results. Kenwood Chef Titanium XL boasts a 1700 watt motor, making it the most powerful kitchen machine on the market, maintaining speed and power, even under heavy loads. From perfectly structured bread thanks to a best-incategory dough hook, to extra-tall 36

Appliance Retailer May 2017

Sunbeam Cafe Series Food Processor LC9000.

Tefal Double Force Food Processor DO826.

Kenwood Chef Titanium XL KVL800S.

soufflés made with a folding tool, or pasta with a smooth consistency, Chef Titanium’s SystemPro bowl tools will help master the craft with ease. The new spotlight function lights up ingredients to see colour, texture and consistency, and hence ensure better results. Braun MultiQuick 9 hand blender features the world’s fi rst ActiveBlade technology that moves up and down to easily blend even the hardest foods with 40% less effort (in comparison to Braun hand blenders with a non ActiveBlade shaft). The ActiveBlade technology also features a unique higher position of the blade inside the bell, with considerably less suction for better control in blending, further advancing spotless blending thanks to SplashControl technology. Specialist attachments are contributing to strong demand for the Smeg stand mixer, including the multifood grinder (which includes a sausage stuffer and Kebbe accessory); the slicer-grater; and the pasta attachments (roller and two cutters that are sold individually or as a set of three), and the ravioli maker attachment was recently added to the offering. Further endorsement of the power and efficiency of the stand mixer has been given by professional bodies, including leading quality flour mills and cooking schools such as the Vive Cooking School in Sydney. The stand mixer has also won several international design awards. Breville has expanded its food processor range since the launch of the Kitchen Wizz Pro. Now offering six models, the Kitchen Wizz range provides best in class performance and features that meet the needs of every home cook. It perfectly slices vegetables in a variety of thicknesses, minces meat in seconds, dices nuts

and seeds for pastes and rubs, and more. The extra wide feed chute allows longer slices to be cut, ideal for lasagnes, frittatas and potato chips. Bench mixers is a highly researched category with consumers seeking products that perform multiple tasks well, for example whisking, beating, kneading dough, a machine that operates at a low noise level and is easy to use. The Breville Bakery Boss is the most powerful in its class, and is the world’s only glass bowl mixer with a dual sided scraper beater. The Sous Vide Pro PROSV1 benchtop water bath unit and Sous Vide Pro 2 immersion circulator PRO-SVS1 are the latest additions from Aquaport. The Sous Vide Pro 2 immersion circulator clips to the side of any pot or container turning it into a sous vide water bath. It quickly heats and circulates the water bath to ensure the precise cooking temperature is maintained. Unlike its larger benchtop sous vide counterparts, this product is compact and portable. The touch control panel and minimalist interface makes it user-friendly and easy to set up. The VacPro range has been designed to complete the sous vide experience, used in conjunction with the Sous Vide Pro or other sous vide machines. A vacuum sealer is essential for sous vide cooking so retailers will benefit from add-on sales. The VacPro Commercial Vacuum Sealer PRO-VAC-C1 is designed for semicommercial use and heavy household use with its dual pump, which allows it to work continuously without the need to wait in-between seals. It comes with seven bonus accessories: two canisters, a marinate bowl, an accessory hose and three vacuum rolls. Morphy Richards has always had a strong presence in breakfast, with a moderate presence in worktop cooking and food preparation, until now, with the introduction of the Total Control Soup Maker, Spiralizer Express and Bread Maker Premium Plus. The launch of the Total Control Soup Maker will have the biggest impact on the category. As a fi rst-time product in the range, it is part of the

Aquaport Sous Vide Pro 2 PRO-SVS1.

Breville Kitchen Wizz Pro BFP800.

Total Control family, which includes Smart Response technology and portion control. These innovations work with the new Cook & Create app designed to help customers get the best out of their products by following step-by-step recipes, smart tools and professional tips. Consumers have been making an effort to cut down their consumption of carbohydrates and increase their intake of fruits and vegetables to support a healthy lifestyle. With this in mind, George Foreman has developed the Veggie Spiralizer, an automatic electric spiralizer which takes the hard work out of healthy meal preparation. It creates fruit ribbons and vegetable noodles in seconds, at the turn of a dial, removing the need for manual food preparation.

Sunbeam Café Series Food Processor LC9000 has an innovative dual bowl system that can process different ingredients in both bowls simultaneously.

Vitamix Series 750 Copper Limited Edition.

CDB Goldiar Veggie Bullet.

The new CDB Goldair Veggie Bullet hit store shelves in time for Mother’s Day, giving consumers a product to make everyday food preparation quicker and easier than ever before. It is the world’s fi rst patented food cyclonic spiralizer and food prep accelerator. The Veggie Bullet claims to spiralize vegetables faster than any other product on the market and its dual gear-box technology allows the consumer to slice and shred ingredients with the touch of a button. At Vitamix, 2017 is all about the next generation of high performance blending with the launch of a limited edition Professional Series 750 blender in copper fi nish, influenced by the increasing popularity of copper tones in interiors, and kitchens in particular. Earlier this year, Vitamix presented its Ascent Series to international markets at the Ambiente trade show in Germany. With market fi rst technology advancements, and a stylish 360 degree design, it will be available here in Australia in the second half of this year. AR www.applianceretailer.com.au

AR FOOD PREPARATION

Morphy Richards Spiralizer Express 432020

Joining the current slicer, grater and pasta attachments, this specialised ravioli maker is designed to make the Smeg stand mixer even more versatile.

 Quick and easy operation  Two blades for spaghetti and ribbons  Detachable bowl  Easy to clean

Smeg Ravioli Attachment SMRM01  Chrome steel body  Anodised aluminium two-knob handle  Create three wide strips of ﬁlled ravioli with the perfect thickness and shape  Includes ring-nut attachment with key, ﬁlling spoon and cleaning brush

RRP: $279

Smeg: 02 8667 4888

RRP: $129.95

Glen Dimplex: 1300 556 816 Thanks to its electric operation, users can produce fresh healthy meals with a fun and easy twist in half the time of a standard spiralizer.

PRODUCT GALLERY

Comes with a set of versatile accessories including a whisk, beaker and chopper, to handle a variety of tasks from mixing pancake batter and emulsifying mayonnaise to creating creamy ganache.

Sunbeam StickMaster Platinum SM9000    

Unique tilt safety feature Slow start function Backlit LCD control Twist & lock to attach the motor body to the blending wand

RRP: $99.95

Sunbeam: 1300 881 861

Appliance Retailer May 2017

PROMOTIONS

FROM THE FLOOR

Hamza Hussein from Bi-Rite Home Appliances brands offering money The food preparation category back guarantees. continues to see innovation The offer is great in which is exciting and isolation, not so great important for the industry, when it’s common. To according to Bi-Rite Home put it in perspective, Appliances category manager would you go to the for small appliances, floorcare effort of fi lling out and AV, Hamza Hussein. a claim form for $10 “What we eat is becoming on the purchase of increasingly important and a small appliance? consumers are being educated This is why I believe through not only television, promotions in the but also food/fitness bloggers, Bi-Rite Home Appliances category SDA market are Instagram and other social manager for small appliances, harder to execute, media channels,” he said. ﬂoorcare and AV, Hamza Hussein however when done “This can also be seen correctly add significant value for the in the momentum of diets revolved end user,” he said. around vegan, gluten free, organic Due to the rise of online research or one of the many other healthier and shopping, consumers have become options. Restaurants are now catering more price savvy, according to Hussein, towards these requirements and “so it is important that you are market dietary options, and consumers will relevant with your positioning”. want to continue this at home,” he said. In terms of influencing a customer, “When it comes to food preparation, “the primary focus should be on this is where it is our job as retailers fulfi lling the customers’ needs. The to ensure that we are educating the brand and in-store presentation are consumer on how we can better also strong influencing factors in the accommodate their lifestyle.” decision-making process,” he noted. Spiralizers have been a standout for “A number of suppliers have Hussein, as a strong selling product over great point of sale material which the last couple of months. “At first I was helps tell a story about a product and sceptical, however, after seeing a live effectively influences a consumer. demonstration it had me hooked. We are Images on the point of sale material currently trying to eat healthier at home, or the box of the product to showcase and this has been a great appliance to a perfectly cooked steak through avoid carbs especially in the evening.” sous vide, or the convenience of set When asked about consumer and forget cooking, zucchini pasta promotions: “There are a few with a spiraliser all help compliment categories where this can work the product and how a consumer can extremely well, such as free coffee benefit from these appliances. beans with the purchase of a coffee “Furthermore, within the machine or a free set of vacuum seal SDA market, there are brands which rolls with a vacuum sealer, but when do an excellent job in engaging it comes to other small appliances it is consumers through social media with more of a challenge due to the lower recipes, educational videos and other price points and ability to provide content. This has translated into an genuine or even perceived value. easier in-store execution for retailers,” “Promotions also get diluted when Hussein concluded. AR they are too similar, such as multiple

SUNBEAM

Receive two bonus Green’s cake mixes with the purchase of selected Sunbeam products until 31 July, 2017.

TEFAL

During the month of May, purchase a Cuisine Companion to receive a bonus steamer basket and shredded slicer valued at $348.

SMEG

Receive a bonus multi food grinder attachment as a gift with purchase on the Smeg stand mixer until 30 May, 2017.

BREVILLE

During the month of May, purchase a Breville product over $100 for the chance to win a Luxe Collection Kitchen Pack.

www.applianceretailer.com.au

AR WHAT'S HOT

Gaggenau Oven EB 333

Set for release this month is a new version of Gaggenau’s iconic EB 333 90cm wide oven that has been updated with a modern look and improved performance. The EB 333, like its predecessor, will continue to be crafted almost entirely by hand using select materials in Lipsheim, France. The latest rendition accentuates its distinctive design: the door is now created from one imposing 90cm wide sheet of 3mm high grade stainless steel. It also boasts 17 heating methods with core temperature probe, rotisserie spit and baking stone function, in addition to a pyrolytic system. The hot air fan rotates in both directions for ideal heat distribution and the oven door is thermally insulated with quintuple glazing.

Retail Price: $14,999 BSH: 03 8551 1100

Emilia Dishwasher EDW63SS

Glem Gas is investing in improved efficiency for its dishwasher range, and the EDW63SS is no exception. Featuring an extra drying cycle, which uses an increased final rinse temperature to create higher residual heat, the new 12 place dishwasher boasts a 4.5 star water rating with water consumption of only 10.2 litres for a normal wash, and 3 star energy rating. It also has Aquastop security to protect against leaks, electronic touch controls with clear graphics for easy intuitive operation and a full stainless steel control panel to provide a more durable and stylish finish.

RRP: $699

Glem Gas: 02 9721 2755

George Foreman Veggie Spiralizer GFVS1000

There has been a major trend toward spiralized foods as consumers turn to eating more fruits and vegetables, and George Foreman is a key player capitalising on this trend with its latest veggie spiralizer. A must-have for the healthconscious consumer, it is perfect for cutting down the carbs and turning vegetables into fun, easy meals with four different dishwasher safe blades. It includes a 1.35 litre container and lid, 300 watt DC motor and comes with a 12 month warranty. Its black body with chrome trim will complement all kitchen benchtops and all materials are BPA free.

RRP: $99.95

Spectrum Brands: (03) 8551 5000

Appliance Retailer May 2017

Hitachi 650L French Door Refrigerator R-WB735PT5

Hitachi’s new inverter refrigerator boasts industry leading 4.5-star energy efficiency. Two ultra-efficient technologies make it a leader in energy efficiency. First, an inverter compressor controls the cooling power. Second, dual fan cooling is used to separate fans, one dedicated for the refrigerator compartment and the other for the freezer compartment, to maintain the optimal chilled air environment in each. The refrigerator also has a ‘gradiation’ slate grey glass finish and industry leading 5 year warranty (with additional 5 years’ parts warranty on the inverter compressor), as well as a host of features including VIP Insulation, LED lighting, tempered glass shelves, touch controls, smooth gliding smart vegetable compartment, eco-thermo sensor and aero care vegetable compartment.

RRP: $2,999 RRP: $4,999 Hitachi:1300 1800694 448583 244 Eurolinx:

Breville Oracle Touch BES990BSS

Swipe and select from a menu of ﬁve café favourites (espresso, long black, latte, ﬂat white, cappuccino) to create and personalise café quality coffee automatically. Touch screen operation allows users to make coffee in three easy steps – grind, brew and milk. Coffee strength, milk texture or temperature can be adjusted, and up to eight personalised coffee preferences can be saved. The integrated conical burr grinder automatically grinds, doses and tamps 22 grams of a double shot coffee, while the steam wand automatically textures milk then it cleans itself.

RRP: $159 RRP: $3,499 Philips: 1300 363 391 Breville: 1300 139 798

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Contact: Rod Riley e: rod@intermedia.com.au p: (02) 8586 6125 www.applianceretailer.com.au

AR RETAIL RULES

SHOPPING EXPERIENCE DIMENSIONS: CONVENIENCE Norrelle Goldring from GfK discusses the meaning of convenience and how retailers can leverage it.

n the last issue, a number of shopping experience dimensions, both rational and emotional, were briefly outlined. Here we are going to discuss a major one of them: convenience.

WHAT IS CONVENIENCE?

Typically it is an outcome of something else, generally in the area of making things easier and quicker. Your store may be convenient due to more than one of: • Proximity/location: the closest store to my home, workplace, or it’s on the way between Point A and Point B • Speed: I can get in and out quickly due to easy or readily available parking, I am familiar with the store, the staff are efficient, short checkout queues • Ease: I know my way around the store, I can fi nd things easily (layout and signage), they can make getting it to my home easier (home delivery and installation)

• Saves time: I was already there for something else; or it’s a onestop shop where I know I can get everything I need (shopping centres, homemaker supercentres, big box retail formats).

ROLE OF CONVENIENCE

Aside from proximity/location, the drivers of store choice based on convenience are experienced by shoppers over multiple trips as they get to learn your store and its facilities. The more convenience boxes you tick as they experience your store, the more likely they are to return. It’s hard for you to drive traffic to your store with marketing based around convenience (other than easy parking, perhaps) but you can certainly ensure that the in-store experience is as easy and quick as possible. When shoppers have completed their main ‘missions’, they are more open to impulse and upsell, so the easier you make their lives in-store the more open they will likely be.

HOW CAN IT BE LEVERAGED?

Range: If you are an appliance store in an area with a lot of apartment buyers and

ABOUT NORRELLE GOLDRING & GFK

dwellers, then it will be less about large capacity appliances and more about space-saving appliances. Space and Layout: There are two aspects to this: fi nding the desired category easily, and then navigating the category once they are there. Overhead and aisle-top department and category signage is required to aid navigation to the category, irrespective of the size of your store. Then there are the category segment headers. Do not expect shoppers to have the time or the inclination to figure it out themselves, they will just walk away. (Can’t fi nd it equals don’t have it, for shoppers). Persuasion and staff service: This is about catering to the shopper’s immediate need – helping them to fi nd the category, or the right product within the category. Store concierges can help here, as well as store staff category experts. It also extends to the transaction experience. Make the transaction as quick and painless as possible. (This is why Tap & Go/ PayWave has seen the world’s highest take up in Australia). AR

Norrelle Goldring is Shopper Lead APAC at global consumer research and retail datahouse GfK. She has 20 years’ experience in retail research and marketing across manufacturer, retailer and agency roles with companies ranging from Diageo to Coca-Cola to Vodafone Stores. Norrelle helps improve shopping experiences by understanding how and why people buy things. Call Norrelle on 0437 335 686 or email norrelle.goldring@gfk.com.

Appliance Retailer May 2017

COMPANY INDEX AR COMPANY

PAGE #

Ariston ................................................................................................. 22, 28, 31 Asko ............................................................................................................22, 28 Aquaport ....................................................................................................34, 37 Bi-Rite Home Appliances.................................................................................39 BSH..........................................................................................20, 21, 24, 30, 40 Breville ....................................................................................32, 34, 36, 39, 41 CDB Goldair ...............................................................................................35, 37 De’Longhi................................................................... 21, 24, 25, 29, 31, 34, 36 Dick Smith.......................................................................................................... 7 Electrical Discounters ......................................................................................18 Electrolux ............................................................................................ 20, 22, 28 Euromonitor...............................................................................................20, 32 Fujitsu General ......................................................................................... OBC, 9 GfK....................................................................................................... 20, 32, 42 Glem Gas ............................................................................................. 22, 28, 40 Glen Dimplex ...................................................................................... 35, 37, 38 Groupe SEB ..................................................................................... 8, 34, 36, 39 Harvey Norman.................................................................................................. 8 Hisense ......................................................................................................16, 18 Hitachi ................................................................................................. 10, 11, 41 HKTDC ................................................................................................................ 9 Leading Edge Group ........................................................................................31 LG .....................................................................................................................17 Logitech ............................................................................................................. 9 Miele .......................................................................................20, 22, 26, 30, 31 Mitsubishi Electric ...........................................................................................27 Philips ................................................................................................................ 6 Samsung ......................................................................................................7, 17 Shriro............................................................................................... 9, 22, 26, 30 Smeg ..................................................14, 15, 19, 20, 21, 23, 24, 29, 36, 38, 39 Spartan Electrical .......................................................................................12, 13 Spectrum Brands ................................................................................ 35, 37, 40 Sunbeam.................................................................................33, 34, 36, 38, 39 Teco ............................................................................................................22, 28 The Good Guys ................................................................................................... 7 Thorn Group ....................................................................................................... 7 V-ZUG .........................................................................................................28, 31 Vitamix .......................................................................................................35, 37 Whirlpool ........................................................................................ 7, 22, 26, 29

Page 9: Fujitsu General’s new managing director, Philip Perham.

READERSHIP GROUPS

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GROW YOUR SALES THIS WINTER WITH FUJITSU. UP TO $400

As the temperature outside drops, the need for efficient and effective home heating rises. Look no further than Fujitsu. Our Fujitsu Reverse Cycle Air Conditioners have your customers covered. Due to the success of last winter’s promotion, Fujitsu Free Money is back, bigger and better. That means from March 1st to July 31st, customers who purchase a Fujitsu Reverse Cycle Inverter Split System or Inverter Multi Split System will be rewarded with either a Pre-paid Visa card or Digital Reward worth up to $400. The introduction of Digital Rewards allows approved customers to receive their reward much faster. Our long-term Brand Ambassador and former Australian cricket captain, Mark Taylor is also back as the face of this multi-million dollar ‘evolution of heating’ campaign that will draw more customers to your business. So stock up and grow your sales this winter with Fujitsu, Australia’s Favourite Air.

For further information contact your Business Development Manager today. Call 1300 882 201 or visit www.fujitsugeneral.com.au/promotions *Purchase an eligible product by 31/07/17. Domestic and residential purposes only. Exclusions apply, see full terms and conditions. Claims close 11:59 PM AEST 31/08/17. Proof of purchase and payment required. Claimants will need their indoor and outdoor model numbers and outdoor serial number to complete their claim. Value of Pre-paid Visa card or Digital Reward subject to type of Eligible Product purchased. Full terms and conditions available at www.fujitsugeneral.com.au/promotions.