HOME CAFÉ
CONSUMERS EXTRACT BEST VALUE FOR MONEY
INCREASED INTEREST IN PROPER WINE STORAGE
LARGE CAPACITY AND DESIGN TAKE CENTRE STAGE
WET AND DRY BECOME MUST-HAVE INCLUSION
COOLING ENERGY EFFICIENCY DRIVES PURCHASES SUSTAINABILITY A DEEP-DIVE INDUSTRY REPORT
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Ialways take great interest in investor calls during the financial reporting season for publicly listed companies such as JB Hi-Fi Group.
In JB’s results for the last financial year, there was one comment in particular made by CEO, Terry Smart which perfectly reflected the retailer’s relentless focus on the customer.
“We have processes around understanding discounting but our direction to staff is to take the deal,” he said.
“Sometimes it’s skinnier than it should be, but we would rather bank those dollars than let someone else do it – even if the result is a lower gross margin. The decision to discount is up to our staff, but it’s driven by how competitive the market is.”
I recently visited a competitor store where sales staff were more concerned about upholding margins than honouring a small discount on a big-ticket item to close the sale. They seemed quite happy for me to take my dollars elsewhere – and so I did.
Highlighting its customer-centric approach was JB’s focus areas for FY25. One area is retail execution and value
promotion through maximising existing customer traffic and improving conversion rates, maintaining a focused approach on actively promoting and demonstrating value to customers, and driving operational efficiencies to reinvest in customer-facing roles and comprehensive team member training. This will be more important than ever as we enter the biggest sales period of the calendar year.
As customers eagerly await sales events like Black Friday and Cyber Monday – particularly in the current economic climate – value will continue to dominant purchase considerations.
However, value isn’t strictly based on the upfront cost of a product. It may be long-term savings from better energy ratings, longer warranties or the ability to provide updates to existing appliances for an increased lifespan. In turn, this may present an opportunity to upsell to a more premium proposition.
Editor Emily Bencic
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It’s easy to enjoy barista-quality coffee at home with Rivelia, the stylish and versatile automatic coffee machine by De’Longhi. Effortlessly explore the superior flavour of bean to cup coffee with Bean Adapt technology and two interchangeable hoppers. The intuitive 3.5-inch display guides you through the brewing process, allowing you to easily customise and save your favourite drinks to your profile. Rivelia even intelligently tailors the menu to your preferences throughout the day, whether it’s a morning double shot espresso or an evening decaf. The result? A truly versatile and user-friendly machine that delivers your favourite coffee in just one touch from bean to cup. Perfetto.
EDITOR’S NOTE
03 When times are tough –take the deal
Increasing market competition driving deeper discounting.
06 JB Hi-Fi acquires E&S Trading
Under this agreement, the JB Hi-Fi Group expects to continue to grow e&s both in Victoria and nationally.
08
Mitsubishi Electric launches new refrigerators
The new bottom mount fridges are the result of extensive local research.
10 Don’t miss the Hong Kong Electronics Fairs in October
One-stop sourcing platform for global buyers featuring products from 3,200 exhibitors including household appliances and consumer electronics.
12
Winning Group hosts over 300 industry guests to re-launch Kingston showroom
The showroom offers over 70 leading and exclusive brands for the kitchen, laundry, bathroom, living and alfresco.
14
IFA celebrates 100th anniversary edition with over 215,000 visitors
Highlighting the key product announcements from major brands.
23 Home Café
Consumers are increasingly valuing at-home experiences, which boosts sales of coffee machines, fueled by the desire for premium coffee experiences.
33 Wine Cabinets
Growth in the wine cabinet category is being driven by increasing interest in wine culture and a rise in entertaining at home.
42 Cooling
Energy efficiency and durability are the stand-out factors of importance during the purchase process for split systems.
54 Refrigeration
Demand for larger capacity, advanced refrigerators that effectively store and preserve food freshness.
66 Floorcare
Wet & dry functions across various types of vacuum cleaners has shown notable growth, particularly in the robot vacuum segment.
73
Pick of the crop
Smeg Dishwashers, Bertazzoni Master Series Cookers, Westinghouse Air Conditioners, and more.
JB Hi-Fi has acquired 75% of kitchen, laundry and bathroom product specialist, E&S Trading (e&s) for cash consideration of $47.8 million on a cash-free/debtfree basis with a put and call option arrangement for the acquisition of the remaining 25% in September 2029.
Established in 1962 by the Sinclair family, e&s has 10 showrooms in Victoria, plus one showroom that recently opened in the ACT. e&s also has a commercial offering in Victoria servicing builders, developers and architects.
Under this agreement, the JB Hi-Fi Group expects to continue to grow e&s both in Victoria and nationally. e&s reported revenue of circa $230 million and EBITDA of circa $7 million for FY24.
Commenting on the acquisition, JB Hi-Fi Group CEO, Terry Smart said, “e&s is a high-quality business that prides itself on offering the world’s leading kitchen, laundry and bathroom brands at great prices with expert advice and exceptional customer service.
“e&s has a highly complementary premium product offering, which will appeal to a new customer base and a
commercial construction market focus, making it a strategically compelling addition to the group.”
e&s managing director, Rob Sinclair said JB Hi-Fi’s investment in e&s demonstrates its confidence in the business model and the opportunity for strong future growth at the premium end of the sector.
“This partnership will allow us to expand our reach and continue delivering exceptional service and top-notch products to our valued customers,” he said.
e&s will retain both its brand and unique operating model and operations at all current stores will remain unchanged.
Winning Group recently hosted over 50 supply partners for a tour and dinner to celebrate the new Winning Services Kemps Creek Distribution Centre in NSW.
Ahead of an official launch, supply partners were given a tour of the new 66,610 square metre facility by Winning Services general manager, Harry Boileau and Winning Group CEO, John Winning. The tour showcased the group’s end-to-end logistics capabilities, including product testing and recycling areas, a photography and videography studio, and an office area.
Boileau said: “We were delighted to host our key supply partners to showcase the scale and processes of our largest logistics operation in the country and in our history, which will support the group’s future growth. We were able to demonstrate our improved efficiencies as part of our move from our Rosehill DC to our new Kemps Creek DC, as well as our third-party logistics capabilities”.
Winning added: “It was a great opportunity for our supply partners to not only see our increased capacity, but also our reverse logistics capabilities, including our product testing area for our Home Clearance business, our recycling area and our content capabilities through our dedicated photography and video studio.
“It will be business as usual at all existing stores. Our customers can expect the same excellence they have come to know and trust. I will remain managing director, continuing to employ our successful growth strategy on a broader scale.
“JB Hi-Fi’s deep understanding of the homemaker sector and extensive experience in the appliance industry make it an ideal partner for our business. e&s’ established reputation as an industry leader in the high-end appliance market will complement JB Hi-Fi Group’s existing businesses and brings a new premium offering to the JB Hi-Fi Group,” Sinclair said.
“While touring our Kemps Creek DC, we discussed how we can further collaborate to continue providing our legendary care to our Appliances Online, Winnings, Andoo and Home Clearance customers.”
Fisher & Paykel Australia general manager of sales, Leah Barroccu commented, “The Fisher & Paykel team was impressed by the new Winnings Services Kemps Creek DC facility. This is not only for the scale of the premises but also for the clever integration of the Winnings Studio, product testing area, and many sustainability solutions. As a long-term partner of Winnings, we are pleased to see the investment in their business for future growth.”
Greg Calnon has joined Tempo in a new role titled head of major appliances – private label, brand licensed and brand distribution.
Calnon spent six and a half years at Electrolux, most recently as head of key accounts and was previously managing the Narta Group. Prior to this, he spent five years at LG and worked at Panasonic with Tempo employees, Nigel Dent and Matt Pearce during his time with the organisation from 2008 to 2013.
“I am excited and thankful to the Tempo group and their trust in my further development. Private label is not an area where I have a lot of exposure and for me it is an area I wanted to do, instead of going back to another tier one company,” Calnon said.
“I am looking forward to working again with Nigel who I have history with. Nigel presented a good proposition for me where I can develop and grow further. He originally brought me from Panasonic Western Australia in my first key account role with Harvey Norman in Sydney a long time ago, and this new role is a chance to rekindle the relationship. I am looking forward to it – there are big things ahead for Tempo group.”
Dent said it is good to be reunited with Calnon after many years.
“Part of this is about getting the gang back together – Matt, myself and Greg, who all worked together at Panasonic,” Dent said.
“I am excited to have someone of Greg’s calibre on board and it shows how serious Tempo is about reaching the traditional retail market. Greg is coming on board specifically to drive MDA for Tempo looking after brand distribution, brand licence and private label and we have big plans to drive that forward.
“Complementing Greg, we have already had Nicole Rakecki join our team over the last 12 months as senior key account executive. Nicole is very experienced coming from retail and that speaks to what we are trying to do at Tempo – employ a lot of people with experience and cut through to find the gaps and become more valuable for our retail partners. Representing distributors means we can cherry pick the key opportunities as we understand our market.
“We have found that within Sharp, we had a great brand with a lot of heritage and power, but it had become a little bit invisible over time. To bring that back and build a strong foundation we specifically looked at microwaves as the key cornerstone area. Since then, we have revitalised the entire range and we have the freshest range of microwaves in the market that is delivering a lot of value for the retailer and the consumer.”
Bosch is launching a new range of premium laundry care that combines cutting-edge innovations with exceptional quality and design.
The Series 8 10kg Bosch i-DOS auto-dosing washing machine now comes with detergent scan. This detects the exact laundry liquid required for the load based on the detergent brand guidelines by simply scanning the detergent with the Home Connect app.
Both washing machines in the new range feature a mini load cycle designed for single items which saves up to 40% energy when compared to easy care 40°C cycle. An anti-wrinkle iron assist program reduces wrinkles by up to 50% in just 20 minutes, while the anti-stain program removes 16 different stubborn stains without any additional pre-treatment.
Thanks to automatic load detection, the Active Water Plus function ensures highly efficient use of water even with smaller loads.
The energy efficient 8kg 10-star Series 8 heat pump dryer features Smart Dry pairing via Wi-Fi connection between the washer and dryer to recommend the best drying program for the last washing cycle. A dedicated bed linen program reverses the tumble direction to help redistribute the wet area of the load, decreasing drying times and energy usage.
ActiveAir technology reuses the existing heat efficiently during the entire drying process, making it more economical than a condenser dryer. The selfcleaning condenser is kept free of fluff to maintain optimal energy efficiency.
Bosch laundry appliances are designed to simplify household chores without compromising on performance.
Mitsubishi Electric has introduced a new range of 421L Bottom Mount refrigerators with a 50:50 door design that aligns with standard Australian kitchen benchtops.
The launch of the MR-HS421 Steel Series and MR-HGS421 Glass Series Bottom Mount represents a significant step forward in the Mitsubishi Electric product line-up for the Australian market, according to home appliance product manager, Jean-Marc Adele.
“These fridges are the result of extensive local research designed specifically to cater to Australians’ preferences for short-term frozen food storage and ready-to-cook meals. The unique 50:50 door design is more aligned with typical Australian kitchen benchtops and will fit in most existing fridge cabinets,” he said.
“These new models combine attractive design with practical functions like the Select Zone, which offers flexible temperature control from chilling to soft freezing. These fridges look modern, are easy to use, and give customers a lot of convenient features for their money.”
Key features include a customisable zone for soft freezing or chilling, an automatic ice maker, Blue Catalyst deodoriser and a Freshbox with VitaLED to keep fruit and vegetables crisp and fresher for longer.
The MR-HS421 Steel Series is available in Sterling Silver and Sterling Dark Silver, while the MR-HGS421 Glass Series is available in Brilliant Black and Glacier White.
Mitsubishi Electric has also released a new 218L Upright Vertical Freezer with two door design and built-in door handles to maximise space. It features a 3.5-star energy rating, rapid freeze function, fast freezing aluminium tray and LED light for both upper and lower freezer compartments.
Yannick Fierling has been appointed as president and CEO of Electrolux Group, effective January 1, 2025. Fierling succeeds Jonas Samuelson, who informed the board of his departure earlier this year.
Fierling has more than 20 years of experience in the appliance industry, most recently as Haier Corporation Europe CEO since 2015. Between 2000 and 2015, he held several senior positions within Whirlpool Corporation in Europe and globally.
Fierling commenced with Electrolux Group on October 1 2024, and will take on the formal role as president and CEO on January 1, 2025 based in Stockholm after a three-month handover period.
“Yannick is a very experienced leader with a solid background in the appliance industry,” Electrolux board of directors’ chairman, Torbjörn Lööf said.
“In his latest assignment, he successfully led Haier’s development in Europe. His visionary leadership in developing business and people, together with a strong emphasis on entrepreneurship and a sense of urgency approach, will be valuable on our journey making Electrolux Group an even stronger global player in the appliance industry.
“The board wants to reinforce and accelerate the strengths of Electrolux Group by bringing in new perspectives. We are convinced that Yannick has the right background, insights and experience, as well as the drive and determination to take the company forward.”
Commenting on his appointment, Fierling said, “I am grateful for the confidence of the board and feel excited about this opportunity. Having spent many years in the appliance industry, it is hard to find a more energising and inspiring role. I am looking forward to engaging with the Electrolux Group team and in developing and positioning the group in the years to come.”
Electrolux Australia and New Zealand managing director and vice president of commercial area, Kurt Hegvold said, “From an ANZ perspective, we’re enormously grateful to Jonas for the support he has provided to our market and his leadership through his nearly nine years in the role.
“With our eyes on a future filled with opportunities, I welcome the insights and extensive experience Yannick brings with him, gained from more than 20 years in the household appliance industry, most recently as CEO Europe for Haier Corporation.”
New Series | 8
Introducing the i-DOS auto-dosing washing machine with detergent scan and the matching heat pump dryer with Smart Dry pairing via Wi-Fi.
The Hong Kong Trade Development Council (HKTDC) will host two exhibitions, the Electronics Fair (Autumn Edition) (EFAE) and electronicAsia (eAsia) at the Hong Kong Convention & Exhibition Centre from October 13 to 16, 2024.
This one-stop sourcing platform for global buyers will feature the latest smart products from 3,200 exhibitors that includes household appliances, audio visual equipment and consumer electronics.
The fairs will also highlight products and technologies across several areas including Smart Mobility, introducing technologies for converting vintage petrol cars into electric vehicles, advanced driver-assistance systems, and fast chargers for electric vehicles. Digital Entertainment is a showcase of computer products and devices favoured by gaming enthusiasts, while the newly added ‘Digital Entertainment Experience Zone’ is where attendees can try out digital entertainment products using virtual reality (VR) and augmented reality (AR) technologies.
Other special zones include the Hall of Fame with a collection of electronic products from well-known brands around the world. The Tech Hall is filled with find cutting-edge technology products, including inventions utilising 3D printing, IoT, robotics, augmented reality, as well as solutions that that address pain points in various life scenarios, such as smart mobility. A Startup Zone welcomes advice from investors and experts in business development for promising startups.
There will be forums and presentations at the ‘Symposium on Innovation & Technology’ and the ‘Hong Kong Electronic Forum’ with discussions on artificial intelligence (AI), microelectronics and open-source ecosystems.
Appliance Retailer was given a preview of some of the products that will be on display. Visitors can navigate the rise in interest for electrical vehicles with the Deltrix 30kW and a compact wall mounted DC fast charger for rural road trips. Gamers might want to get their hands on a game racing wheel or wireless mini keyboard with touchpad and RGB backlit. Collie R1, an AIpowered thermal imaging fall detector offers real-time activity monitoring and the M Ring automatically monitors blood oxygen, heart rate, skin temperature, exercise and sleep analysis.
The Hong Kong Electronics Fair (Autumn Edition) (EFAE) and electronicAsia (eAsia) will feature the latest smart products, electronic components and innovative solutions.
ASUS has promoted Emma Ou to commercial regional head – SYS BG for Australia, New Zealand, Singapore and Malaysia.
Ou joined ASUS in 2014 as a product lead, later taking on the role of country manager for Australia and New Zealand. With a deep understanding of the local landscape and keen eye for emerging trends, Ou has successfully spearheaded the ANZ business and established a local team that has helped position ASUS as a trusted technology partner for consumers and businesses.
In her expanded role, Ou will oversee the commercial operations across these markets, leveraging her extensive experience and strategic acumen to drive growth and enhance ASUS’s presence in the commercial sector.
Ou will focus on accelerating ASUS’s commercial business, targeting B2B segments such as education, SMBs, enterprise and government. This strategic move reflects the company’s ambition to expand its commercial footprint and capitalise on emerging opportunities by leveraging its partner network.
Commenting on her new role, Ou said: “I am thrilled to take on this new challenge and lead ASUS’s commercial operations across the region. The commercial market presents exciting growth opportunities, and I am confident that our team’s expertise and dedication will enable us to achieve our ambitious goals. We will continue to focus on delivering exceptional value to our customers and solidifying ASUS’s position as a leading technology provider.”
Harvey Norman has opened Queensland’s first premium home, lifestyle and technology-athome retail Harvey Norman and Domayne superstore.
The new store on Kessels Road, Macgregor, approximately 13km south-east of Brisbane, is 75% larger than the former Harvey Norman site at neighbouring Westfield Garden City (now Westfield Mt Gravatt).
The Harvey Norman Macgregor superstore is 11,000 square metres in size, making it the largest Harvey Norman store in Brisbane, and employs more than 80 staff. The Macgregor store also incorporates the retailer’s first retail bathroom showroom in Brisbane.
The premium fit out, combined with the store size, allows Harvey Norman Macgregor to showcase a wide range of the biggest brands and the latest products with interactivity for customers to discover the latest trends and technologies like AI-enabled laptops.
The floor layout and design deliver a seamless, one-stop shopping experience for customers’ home and lifestyle product needs, catering for the price conscious consumer through to more premium product offerings. Harvey Norman franchisees and their employees are extremely knowledgeable to provide informed customer service and guidance across the entire product range.
Having both Harvey Norman and Domayne in a superstore location allows customers to access the broadest range of furniture, bedding and homewares.
“Harvey Norman Macgregor lifts the bar for home and lifestyle retail in Brisbane. The new Harvey Norman superstore offers our local community a world-class shopping experience,” Harvey Norman Macgregor proprietor, Nick Hartwig said.
Harvey Norman Macgregor held a grand opening weekend on September 28 and 29 with exclusive offers across the entire store, with suppliers on site, sporting personalities and radio broadcasts.
BY EMILY BENCIC
Winning Group CEO, John Winning has officially re-launched the Winnings Kingston showroom at an event with over 300 of Canberra’s design, construction, real estate and food community, as well as brand partners, local residents and customers and politicians.
Winnings Kingston, formerly Winning Appliances, now offers over 70 world-leading and exclusive brands for the entire home including kitchen, laundry, bathroom, living and alfresco.
The relaunched Winnings Kingston showroom sets the bar for retailing in Canberra, providing the ultimate immersive and inspiring home shopping experience for customers, in one destination, according to John Winning.
“As a century-old family business, we have continued to innovate our multi-sensory shopping experiences for our customers. We first opened our Winning Appliances Kingston showroom over seven years ago and Canberrans have come to know how easy, enjoyable and inspiring shopping for their
appliances is. With the launch of Winnings Kingston, we are proud to be able to offer our unrivalled shopping experience now for Canberran’s entire homes,” he said.
“Winnings Kingston is our second Winnings showroom in the country and with its offering of appliances, furniture, lighting, bathware and wellness in one destination, Winnings is a firstof-its-kind retail offering for the ACT. Canberrans are some of the most discerning shoppers and have a great eye for design and innovation, so we know they will appreciate the quality and sensory experience of the showroom.”
Winnings general manager, Harry Boileau said, “We are incredibly proud to re-launch Winnings Kingston – there isn’t a shopping experience like it in the ACT. Our unique Winnings experience allows customers to renovate their entire home in location, choosing from over 70 of the world’s leading and exclusive brands. These brands are seamlessly integrated throughout the showroom and where everything is shoppable, unbiased advice from our product experts who don’t work
on commissions, Culinary Experts demonstrating the latest technologies, free cooking demonstrations and free delivery.”
Winning Group design manager, Kate McGlone added, “The Winnings Kingston showroom has been designed to allow customers and designers to see beyond the products and be inspired by the retail environment, to create meaningful spaces that reflect their lifestyle.
“We have carried across the admired qualities of our previous Winning Appliances Kingston showroom and then we have elevated that through the introduction of premium bathware, furniture, lighting, textiles and wellness, ensuring that if you are looking for a worldclass design piece, you can now source that locally in Canberra. This has created a shopping experience like no other.”
“
Winnings Kingston is our second Winnings showroom in the country and with its offering of appliances, furniture, lighting, bathware and wellness in one destination, Winnings is a first-of-its-kind retail offering for the ACT.”
than 215,000
Over 1,800 exhibitors gathered at the 100th anniversary edition of IFA in Berlin to show cutting-edge innovation in consumer electronics and home appliances to more than 215,000 visitors from 138 countries, up 18% on 2023 numbers.
IFA Berlin 2024 presented itself to visitors with a new look and feel – a rebrand that combined bold and fresh colours with the traditional ‘Funk Otto’ logo.
Artificial Intelligence (AI), Sustainability and Digital Health were among the big themes of IFA 2024. Keynote speakers included Miele Group executive director and co-proprietor, Dr Reinhard Zinkann, who discussed how whitegoods can become part of the circular economy and SharkNinja CEO, Mark Barrocas, who spoke about the innovation engine powering his business.
With halls fully booked, IFA experienced strong growth especially in the Smart Home, Communication & Connectivity, Computing & Gaming, Audio and Photo, Video & Content Creation, and Digital Health sectors. More than 200 start-ups crowded into the innovation hub, IFA NEXT, showcasing a flying car, cognitive robots and AI-powered drones, among other devices.
IFA 100 also saw the return of the famous Sommergarten, delivering performances from international music legends like Bryan Adams, Faithless and some of Germany’s top hip hop artists. A live recording of Germany’s popular Fest and Flauschig podcasts also saw thousands of fans flock to the Sommergarten.
IFA Berlin Management GmbH CEO, Leif Lindner said, “What a wonderful 100th birthday party for IFA, and what an amazing year for the
world’s leading technology trade fair. We are grateful to our industry, trade visitors, the public and the media who came to Berlin and truly made IFA 100 a year and an event to remember. We are satisfied with the huge number of commitments already from our exhibitors to participate at IFA 2025.”
gfu Consumer & Home Electronics GmbH, owner of the IFA brand, managing director, Dr Sara Warneke said IFA 100 exceeded expectations.
“We can see that the changed concept of IFA is working, in no small part due to the fact that young media professionals and content creators in particular were able to inspire their generation for IFA. The feedback from partners, exhibitors, retail industry and visitors was unanimous. IFA 100 was a huge success for them, for their business and for our industry. This year, IFA has proven to be truly the platform for the next 100 years.”
“
The feedback from partners, exhibitors, retail industry and visitors was unanimous. IFA 100 was a huge success for them.”
Samsung Electronics announced new features and updates for Samsung Food to celebrate the first anniversary of the AI-powered food and recipe platform, which debuted at IFA 2023.
Samsung Food is available on various Samsung devices including and beyond home appliances. Samsung Food+, the premium subscription service, elevates the experience by integrating a health profile and goals, providing personalised meal plans with recipe recommendations.
Samsung is rolling out Vision AI technology for Samsung Food+ to add items to the Food List by taking a photo with a smartphone. Owners of a Samsung Bespoke refrigerator with Family Hub screen (without AI Vision Inside) can now also add items with photos.
Other benefits of the Samsung Food+ subscription service include automatically adding purchased ingredients to the Food List when users check out at the store or online and search for recipes based on the contents of the list. Users can also receive alerts to help them use items before the manually set use-by-date, helping reduce food waste.
Samsung Food+ provides meal plans based on users’ Food List to support sustainable food practice goals by personalising each plan based on the ingredients in Food Lists. With the new ‘Search with Your Food List’ feature, recipes using the ingredients in Food Lists will show on top of search results. Recipe recommendations are also provided based on the list.
Samsung Food now features enhanced tools designed to support users to better maintain their health and reach wellness goals. The platform provides nutrition-focused meal plans that track and monitor calorie intake within daily meal schedules. It offers ‘Tailored for You’ plans, delivering weekly recipe and snack recommendations based on users’ nutritional needs, chosen diets and previous recipe preferences.
Samsung Australia previewed The Premiere 9 and Premiere 7 ultra-short throw projectors. Both models offer ultra-short throw capabilities and 4K resolution on screens up to 130-inches. The Premiere 9 features triple laser technology for enhanced colour accuracy and brightness.
The Premiere 9 and Premiere 7 projectors provide colour gamut coverage of 154% and 100% of the DCI-P3 standard, respectively, while both models support HDR10+. With a maximum brightness of 3,450 ISO lumens for The Premiere 9 and 2,500 ISO lumens for The Premiere 7, both projectors deliver sharp and dynamic visuals.
AI picture enhancements include AI Upscaling, which ensures that content is displayed in 4K resolution, and Vision Booster to automatically adjust brightness and contrast in various lighting conditions.
The built-in speakers with Dolby Atmos provide powerful and immersive audio. The Premiere 9 features 40W 2.2.2 channel up-firing speakers, while The Premiere 7 includes 30W 2.2 channel speakers.
The projectors come with Samsung Tizen OS Home for access to Samsung TV Plus, Netflix, YouTube, Amazon Prime Video and more. The Samsung Gaming Hub allows users to enjoy games without the need for a console.
Users can share content from their smartphones to the big screen with Tap View and Mirroring, while embedded voice assistant support allows control of the projector and other connected devices with simple voice commands. In addition, Samsung’s SmartThings integration enables users to manage smart home compatible devices.
Samsung Australia confirmed new features via Smart Forward, Samsung’s over-the-network updates for home appliances, which will roll out to select devices throughout the second half of 2024. These updates are designed to provide new functionality to existing appliances, future-proofing and delivering enhanced safety and energy savings.
The Smart Forward updates help enhance the user experience and appliance performance. The Family Hub touch screen on the Samsung four-door French Door refrigerator now comes with Quick Share and Fridge Call, to improve connectivity and usability.
Quick Share allows users to send photos to the Family Hub screen directly from their mobile device with just a few clicks. With Fridge Call directly on the Family Hub, using its microphone and speaker, eliminates the need to find a phone.
Quick Remote, an additional feature in which a smartphone becomes a remote control for connected Samsung appliances, is
The Bespoke AI Heat Pump Combo will see an Optimal Scheduling function added, which delays the start of the appliance to not run during peak energy usage hours.
being expanded across refrigerators, with and without a Family Hub screen.
Upgraded Bixby functionality understands commands with multiple intentions and remembers the most recent conversation. Bixby now opens doors for 2024 refrigerators with Family Hub upon verbal request, without the need for wake-up commands like ‘Hi Bixby’. Users can simply say, ‘Open the refrigerator door’.
In terms of safety and energy savings, Samsung is rolling out updates to older models, including refrigerators made in 2021. Users can now choose different chimes for open door notifications and put ice makers in sleep mode.
The Bespoke AI Heat Pump Combo will see an Optimal Scheduling function added, which delays the start of the appliance to not run during peak energy usage hours or periods of high carbon intensity. The 7-inch AI Home is designed to automatically switch to power-save mode during wash cycles.
Siemens announced the iQ700 studioLine ovens have doubled their AI capabilities, reflecting further progress with dish recognition technology utilising AI and built-in camera with 80 dishes now automatically recognised – twice the number announced earlier this year at Eurocucina in Milan.
“As a leading brand in the field of kitchen AI, Siemens continues to make progress. The iQ700 studioLine oven with dish recognition has doubled its application range – it now recognises 80 dishes and use cases and sets the optimal preparation method. Place the dish in the oven, close the door and off you go – operating an oven can be that simple,” the company said.
“100 years ago, the first IFA opened and almost simultaneously, Siemens launched the first electric kitchen. At that time, the introduction of electricity mainly took over physical labour and thus revolutionised the way households were run. Today a similar turning point is imminent – intelligent technologies and AI increasingly ensure that you no longer need to know and master a lot to cook well, look neat or contribute to climate and environmental protection.”
On its exhibition stand, themed ‘There is no place #LikeABosch. Welcome Home’, Bosch launched new products including energy efficient Series 6 and Series 8 washing machines that use pre-heated water and are available with microplastic filters; new Series 4 and Series 6 ovens with air fry and steam function; and the Unlimited 10 cordless vacuum cleaner with MicroClean technology.
The new washing machine line-up includes the Bosch WGB244AW0 Series 8 washing machine, which is 50% more energy-efficient than energy efficiency class A, and the Series 6 BiThermic washing machine, which uses pre-heated water to save energy costs during the wash cycle. The new Bosch microplastic filter minimises microplastics during laundry care. It can be connected to any washing machine or washer-dryer and helps reduce microplastics in waste water.
The appliance delivers up to 97% filtration efficiency and the most flexible installation options on the market. The self- cleaning filter can reliably be used for numerous wash cycles before manual cleaning is required.
The new Bosch Series 4 and Series 6 ovens feature air fry heating mode to easily prepare healthier fried foods, and steam function to ensure perfect results for bread, roasts and other dishes.
The new Bosch Unlimited 10 cordless vacuum cleaner features patented MicroClean technology, which removes particles invisible to the human eye. The patented MicroClean nozzle eliminates all types of dust and dirt from any floor type and the MicroClean sensor detects whether a surface is truly clean.
If the MicroClean ring is white then the surface is still dirty and if it is blue, this confirms that the area is perfectly cleaned. New dust compression technology means the dust box needs to be emptied only half as much as usual.
The iQ700 studioLine oven with dish recognition has doubled its application range – it now recognises 80 dishes and use cases and sets the optimal preparation method.
Electrolux delivered its latest range of smart laundry appliances, aimed at making clothes last longer, while reducing use of resources.
Thanks to smart pre-mixing technology, UltraQuick claims to deliver the market’s best stain removal results, proven to remove more than 50 common household stains, all at 30°C in less than an hour. The UltraQuick program is optimised for daily mixed loads of cottons and synthetics and can save up to 30% of energy.
The Series 700 to 900 tumble dryers are the first tumble dryers to be recognised with Wool Care Green, the highest accolade by The Woolmark Company, the global authority on wool.
DynamicDisplay is Electrolux’s most advanced display to date, allowing for easy navigation and personalised guidance. Favourite cycles can be quickly accessed by customising settings or via the Electrolux app, with on-screen tips provided.
New SmartSelect guides consumers to save time, energy and water. It adjusts washing based on soil level. When a cycle is selected by the user, SmartSelect, adjusts program length and temperature as a guide to save up to 80% of energy, 50% of time and 20% of water.
SmartSelect is also available on 700 to 900 Series tumble dryers, which also automatically adjusts cycle length for minimum energy consumption.
The new AEG Kitchen Range is the brand’s most significant full kitchen launch to date with new products across ovens, cooktops, hoods, cold storage and dishwashers.
AI technology promises intuitive and personalised interactions, helping consumers prepare and cook with greater precision, achieve the best results from online recipes and receive meal inspiration, as well as preserve food for longer with new food programs and food storage guides.
The AI TasteAssist function helps consumers make the most of their oven when trying new recipes. By simply sending the recipe to the oven, the feature analyses it to understand timing, temperature and protein type. AI TasteAssist then automatically selects the optimal cooking settings.
The CookSmart Touch Display guides users through every step of the cooking process. For the first time, the CookSmart Touch provides a seamless user experience across ovens, cooktops, and built-in coffee machines.
The Assisted Dishes function allows users to choose dishes across vegetable, meat, fish and dessert categories and receive step-by-step guidance on what steps to take and which accessories to use.
JURA presented the latest additions to its fully automatic coffee machine range with a new premium flagship and more affordable ‘premium economy’ model.
The new J10 is the first machine that can make every combination of coffee specialties possible from a JURA with 42 specialties to choose from. Together with the latest state-of-the-art technology, it’s now possible to make hot and cold brew specialities with Sweet Foam. Other key features include the Professional Aroma Grinder (P.A.G.2+ ) grinder, Coffee Eye cup sensor, intuitive operating screen and one-touch milk system cleaning.
The new C8 sees JURA expand into the ‘premium economy’ segment with a compact machine that provides maximum performance at a more affordable price point. Adopting a minimalist approach, the C8 creates classic specialties including coffee, espresso, cappuccino and latte macchiato.
Equipped with the Professional Aroma Grinder (P.A.G.), it guarantees maximum flavour with the ability to adjust the amount of coffee and milk, as well as coffee intensity. The easy control panel and buttons ensure simple and intuitive operation. Together with Wi-Fi Connect and the J.O.E. app, the C8 can be operated via smartphone or tablet.
Hisense debuted its latest large screen displays including the Hisense Laser Cinema PX3, the first ‘Designed for Xbox’ Ultra Short Throw Projector. It features a customisable 4K display, with 80-inch to 150-inch projection size, certified for Dolby Vision and IMAX Enhanced. A refresh rate of up to HSR240 is coupled with advanced features including MEMC technology and Auto-Low Latency mode.
Hisense also showcased the Xbox certified 4K Laser Smart Mini Projector C2 Ultra, which delivers a versatile projection experience, spanning from 65-inches to 300-inches, with the latter supporting split-screen gaming. The C2 Ultra features Auto Low Latency mode and MEMC technology with a refresh rate of up to 240fps.
Hisense also introduced the ULED X Mini LED 110-inch UX featuring Mini LED X technology, delivering over 40,000 local dimming zones and a peak brightness of up to 10,000 nits. Hisense’s proprietary Hi-View Engine X AI chipset is complemented by a Dynamic X-Display that delivers clear image quality at any angle and in any light conditions.
A new addition to the Hisense TV line-up is the 65-inch Canvas TV (S7N) which blends art and technology. Art Mode transforms the TV into a personal art gallery using hundreds of free artworks, with an anti-glare Hi-Matte Display and sleek wall mount giving the impression of a textured canvas-like screen.
Hisense also presented its latest smart home appliances including the Hisense PureFlat Smart Series Refrigerator, equipped with a 21-inch TFT touchscreen and AI Recipe feature, which leverages food inventory tracking to suggest personalised recipes based on available ingredients and expiration dates. Other key features include a dual-tech cooling system, My Fresh Choice compartment and an on-door ice and water dispenser, as well as compatibility with the ConnectLife app.
The Hisense Hi8 Series Oven delivers air frying functionality, fast pre-heating, and pizza mode. The VisonPlus Screen provides a user-friendly interface for accessing programs and settings.
Tempo showcased a new Sharp microwave oven drawer as it looks to expand into other cooking adjacencies.
“In the coming years, we are looking to continue to grow the microwave category through new product innovation, new models and refreshing models. Our recent five in one convection with air fry microwave models have been very successful in the market with great feedback from our retail
Cleaning is made simple with Steam Clean Pro, Pyrolytic Self Clean, and Removable Door&Glass. The more premium Hisense Hi 9 Series Oven offers AI-powered InCamera technology for intelligent baking, auto door opening and auto lock. Its larger TFT screen makes it easy to explore over 140 pre-programmed recipes and cooking settings.
For the laundry, the Hisense Series 7i washing machines incorporate an iPlay Intelligent Display interface and iJet threechannel spray system to ensure a thorough wash. AI Super Wash intelligently adjusts washing parameters based on load weight, material type, water level, hardness, and turbidity, while the AI Super Dry program in the Series 7i tumble dryer delivers precise drying with 3D humidity sensor.
partners and customers in terms of product performance, as well as features and functionality,” Sharp product and marketing manager, Matt Pearce told Appliance Retailer
“In the coming year, we are looking to solidify and build on these strengths, but now we are looking to leverage that into other cooking products. The Sharp microwave oven drawer has been launched in the US market with great success and we are looking to bring it to the Australian market around July 2025. We are currently in discussions with our retail partners around the launch opportunity for this product.
“This 33L microwave oven drawer with flatbed and a black glass design allows consumers to open up their kitchen design. It enables our retail partners to offer consumers something different in their stores. We believe we are building on the heritage of the cooking category and leveraging that into a product with a unique selling proposition. We will also look at other colours, as well as convection technology at a later time.”
TCL delivers premium TVs and new range of home appliance innovations
The new TCL X11 Premium QD-Mini LED TV represents the brand’s most premium TV series to date, offering the pinnacle of picture quality with more than 14,000 local dimming zones and 6,500 nits of brightness.
The TCL NXTFRAME TV (A300W) is set to redefine digital art and entertainment in the home with a canvas screen, magnetic frame and wall mount in the box. The A300W Pro version also comes with 3.1.2 channel ultra-slim wireless soundbar with Bang & Olufsen sound. The NXTFRAME TV will be available in sizes ranging from 55-inch to 85-inch in the Australian market.
TCL also unveiled a range of home appliances including the Free Built-in Refrigerator offering a seamless design that fits perfectly into kitchen cavities with only a 4mm gap required. Available in a variety of finishes and configurations, the Free Built-In Series also features a T-Fresh system designed for increased sterilisation and Humidity Slider crisper to keep produce fresher for longer.
The P68 Washer and Dryer Pair with a stackable design is perfect for compact spaces and includes an eco heat pump, digital inverter motor and advanced anti-wrinkle technology. The TCL P7 SuperDrum Laundry Care Series has an extralarge capacity of 12kg with an ultra-thin drum which ensures efficient use of space and reduced depth.
The FreshIN 3.0 fresh air conditioner features healthfocused QuadruPuri Filters, an AI energy-saving algorithm, gentle breeze mode and voice control. The TCL BreezeIN 2.0 air conditioner leads the industry with its energy-efficient AI big data model.
Miele introduced new top of the line washing machines, including the W2 Nova washing machine – the first in the world without internal drum ribs – and T2 Nova tumble dryer.
The machines feature a new design, shorter program times, as well as innovations such as MotionReact where the machine switches on automatically as someone approaches and a reconfigured door that is 25% larger in diameter and opens easily with the ComfortOpen feature.
The highlight of the W2 Nova washing machine is the new InfinityCare honeycomb drum, making it the first product built without ribs inside the drum. After years of development, Miele has invested in the intellectual property of the innovation and protected it with numerous patents.
“Drum ribs are a standard feature of every washing machine on the market worldwide. The main purpose of the drum ribs is to ensure that the laundry is carried along as the drum rotates rather than simply sitting on the bottom of the drum. But that puts additional mechanical strain on the fabric which increases the wear and tear of clothes,” Miele co-proprietor, Dr Markus Miele explained.
“In 2001, we revolutionised laundry care with the honeycomb drum, and today we are taking it to the next level and making washing clothes even more gentle. Developed with the help of Artificial Intelligence (AI), the drum rhythm adjusts automatically and efficiently turns the laundry through a gentle pendulum motion.”
Other benefits of the new W2 washing machine are a newly redesigned front fascia with ‘Black Effect’ glass, MTouch clean design language and AmbientLight lighting. New load detection software called FlexLoad assists with saving water and electricity.
The T2 Nova Edition tumble dryer features a new program for woollen garments – and can dry up to 4kg of laundry in just 49 minutes with the QuickPowerDry feature that uses an additional ceramic heater to reduce the heating-up phase by up to 50%.
“Our new tumble dryer is another example of gentle care. In 1997, Miele became the first washing machine manufacturer to offer a program for wool, as until then wool could only be washed by hand. With the T2 Nova edition, we take another step forward with our new Wool Dry program with increased drum speed and particularly gentle drying process where the wool textiles lie close to the drum wall instead of being subjected to additional mechanical strain,” Dr Markus Miele said.
Midea Australia and New Zealand head of sales, Adam Hobson shared details about the company’s local product pipeline across refrigeration, laundry and dishwasher categories for 2025.
“In refrigeration, Midea’s focus will be on energy efficiency, as well as offering different platforms from built-in and side by side to multi-door and French Door configurations, not forgetting top and bottom mount options,” he told Appliance Retailer.
“We anticipate launching an 8-star side by side model in Q1 2025 and based on its specifications and dimensions, we feel that it’s perfectly placed for the Australian market. In line with trending expectations, a real drawcard for the end consumer will be the option of a stainless steel or graphite finish.”
Built-in refrigeration will also represent a significant focus as this segment enjoys positive momentum in the market. “We are excited to showcase the Slot-Built-In refrigerator with adjustable height and interchangeable door panels, allowing users to customise the product to naturally blend in with home décor,” Hobson said.
The Midea laundry strategy will focus on a ‘good, better, best’ tiered approach and an important aspect of the range is that every washer has a matching heat pump dryer.
“For example, our 8kg, 9kg and 10kg front load washing machines will have a single ‘family’ matched heat pump dryer. With a new flat look design, available in different colour options of white or graphite, all products can be stacked using a simple accessory. The hero products will feature a completely different user interface, include Wi-Fi connection, auto dosing, touch screen display and dial, as well as an extra-large porthole with fully reversible doors that can be easily swapped using a Philips-head screwdriver.”
In dishwashers, Midea will look to introduce up to six models with freestanding, built-under and integrated options. One model will incorporate a comfort lift feature in the bottom basket for easier loading and unloading. “A real standout will be the new Ultra Realistic touch screen offering luxurious style with radiant colours, vivid icons, and effortless control.”
“We are excited to showcase the Slot-Built-In refrigerator with adjustable height and interchangeable door panels.”
LG Electronics presented its vision for future living, showcasing a range of AI home solutions under the theme of ‘Experience, Affectionate Intelligence (AI) Home’.
Central to the Affectionate Intelligence Home is LG ThinQ ON, an advanced AI home hub that seamlessly integrates with LG AI appliances and learns user routines, preferences and behaviours over time.
Reflecting the company’s commitment to enhancing the lives of the elderly by easing household chores and enriching leisure activities, the ‘Second Youth Home’ space on the LG IFA booth highlighted conversational voice recognition and seamless coordination of home appliances, powered by ThinQ ON, which can provide voice briefings and offer guidance for tasks.
In the ‘Affectionate Home’ zone, the focus was on AI solutions to help families care for children and pets. The SelfDriving AI Home Hub, capable of controlling AI appliances and IoT sensors, adjusts device settings and environmental conditions to meet children’s needs. For example, activate Sleep Mode at bedtime or use generative AI to create stories from children’s drawings.
For pet care, the LG AI Home Solution manages connected appliances and devices to maintain fresh air and clean floors. Air-quality sensors intelligently control the LG Alpha Pet Double air purifier, while temperature and humidity sensors manage the DualCool air conditioner. The robot vacuum autonomously cleans the floor after pets leave. In the ‘Delightful Home’ zone, ThinQ ON took centre stage in creating a culinary experience with live cooking demonstrations and dishes prepared by LG AI ovens with built-in cameras.
The ‘Smart Green Home’ self-sustaining abode featured the Therma V R290 Monobloc air-to-water heat pump and heating, ventilation, and air conditioning (HVAC) system. LG AI optimises household energy usage in real time, adjusting device settings and schedules according to user lifestyles and routines. ThinQ ON intelligently manages the power consumption of connected devices. The ‘AI to the Core’ zone highlights the innovation of the company’s AI Core-Tech, including the AI DD and the AI Dual Inverter.
Switch the way you coffee
purchases see greater emphasis on value for money
BY EMILY BENCIC
GfK monitors coffee machine trends across various countries worldwide, and recent data reveals positive signs. Following a period of market saturation post-Covid, the global coffee machine market has experienced revenue growth in the first half of 2024.
This lift in revenue on a global level is driven by several types of machines, including fully automatic, capsule and barista-style pump machines. Although the Australian coffee machine market is still seeing a decline in revenue, more budget-friendly options are outperforming the overall market trend.
Euromonitor International data shows that household appliances are benefitting from the interest in at-home experiences to save time or simply to indulge, despite higher price points.
Valuing at-home experiences boosts sales of coffee machines, fueled by the desire for a premium coffee experience at home.
Our Bean Adapt technology automatically optimises grind, dose and temperature settings for different bean types to suit consumers’ taste.
DE’LONGHI
Sarah Knox Head of Marketing
The current cost of living pressures have influenced more consumers to consider a home coffee machine, according to De’Longhi, allowing them to enjoy café-quality coffee at a fraction of the daily cost.
“Consumers are also looking for machines that offer them the best value for money. For example, those offering additional formats like cold brew and iced coffee, or with automatic cleaning routines to keep their investment in good condition,” Sarah Knox said.
The key to café-quality coffee is fresh coffee beans and all De’Longhi manual and automatic machines incorporate state-of-the-art technology to help extract the perfect flavour.
“Our Bean Adapt technology automatically optimises grind, dose and temperature settings for different bean types to suit consumers’ taste. With a De’Longhi machine, it’s easy to customise the size, strength and aroma of the brew. Whether dairy or alternative milk is preferred, enjoy perfectly textured, creamy microfoam with our exclusive LatteCrema carafe technology or manual steam wands.”
De’Longhi offers regular masterclasses online and in-person at its coffee lounge in Zetland, Sydney to educate consumers on the capabilities of its machines.
“We’ve also invested in creating bite-sized educational content to share on our digital and social media channels, designed to entertain
Fully Automatic Coffee Machine
EXAM440.55.B
` Bean Adapt technology eliminates guesswork by suggesting optimal grind, dose and temperature
` Two switchable hoppers to explore different coffee flavours
` 3.5-inch display with tips to deliver the perfect brew at the touch of a button
` Slim and stylish compact design
` Automatic cleaning cycles and dishwashersafe parts
RRP: $1,799
and engage our audience on a variety of topics related to our products and the world of coffee,” Knox said.
De’Longhi also continues to optimise its instore and online presence to meet evolving consumer needs.
“In the current climate, it’s about helping consumers understand the value of each machine so they can decide which is best for them. We’ve also invested heavily in demonstrations to help educate our audience on just how easy it is to create café favourites at home.”
De’Longhi’s latest automatic coffee machine, Rivelia has revolutionised the way consumers can enjoy bean-to-cup coffee at home, supported by a multi-channel campaign led by brand ambassador, Brad Pitt.
“As the weather heats up, we’ll also be continuing to promote our innovative cold extraction technology, which delivers cold brew on demand across our La Specialista range of manual machines and the Eletta Explore fully automatic machine,” Knox said. AR
Luca Duarte
Product Manager – Small Domestic Appliances
Smeg has noticed customers researching more online before making a purchase as they carefully analyse the options available before investing in premium coffee machines.
“Customers are looking for machines that can deliver the café experience at home, and the Smeg House of Coffee range, including the EGF03 and EMC02, aims to deliver this,” Luca Duarte said.
“The Smeg EGF03 features an integrated stainless steel conical grinder that offers adjustable grind settings with a removable top grinder for easy cleaning, in addition to multiple pre-infusion profiles and extraction temperatures.
“The dual Thermoblock heating system ensures both coffee and milk circuits are ready in seconds, eliminating wait times between brewing and steaming. The 58mm stainless steel portafilter and steam wand enable a full flavoured espresso and precise milk texturing, while the pressure gauge helps monitor extraction quality.
“Accessories include pressurised and nonpressurised baskets, a milk jug, and cleaning tools. Available in six colours, the EGF03 combines technology with a sleek design.
“The Smeg EMC02 offers a semi-professional coffee experience with an elegant and user-
` 58mm stainless steel portafilter
` Triple Thermoblock heating system
` Versatile brewing options
` Precise control
` Made in Italy
RRP: $2,299
“Smeg has launched a dedicated House of Coffee website where users can explore Smeg coffee-related products, find recipes, advice and insights.
friendly design. It includes pre-set programs and a manual switch lever for traditional coffee extraction with a pressure gauge and shot timer for precise control. The triple Thermoblock system ensures quick heat up time, ready in just four minutes. The machine features an LCD display with three buttons, simplifying the selection of functions and navigation through settings.”
Smeg has launched a dedicated House of Coffee website where users can explore Smeg coffeerelated products, find recipes, advice and insights.
“This website allows them to analyse which machine best suits their needs before making a purchase in store. We’ll continue to support our retail partners through coffee demonstrators, giving customers the opportunity to experience our machines in action,” Duarte said.
Smeg is working with retail partners to create special offers for key selling periods including Black Friday and Boxing Day campaigns. AR
Explore the versatility of 2 interchangeable bean hoppers, and enjoy your perfetto coffee in one touch from bean to cup.
Learn more
JURA George Liakatos Managing Director
JURA believes consumers are far more discerning when making purchase decisions due to the changed economic conditions.
“Often during challenging times, we see consumers prioritise purchases that enhance the in-home experience as they are less likely to venture out. This is no different with coffee machines with purchase intention steadily increasing in the past 12 months,” George Liakatos said.
“Consumers are increasingly investing in higherend, premium coffee machines as they seek café quality experiences at home. During this cycle we have seen a shift towards more premium models as the additional expense is justified by the added benefits it brings.”
JURA automatic coffee machines deliver a range of features designed to help create café-quality coffee at home including a professional-grade grinder with multiple settings to adjust grind size and a patented Pulse Extraction Process (P.E.P.) ensuring a more even and full extraction, resulting in richer flavours and aromas.
` Total of 32 hot and cold brew speciality coffee options
` Innovative user interface for greater customisation
` Product Recognising Grinder (P.R.G.)
` Wi-Fi connectivity and compatibility with the J.O.E. app
` Automatic one-touch milk system cleaning
RRP: $4,850
“We have seen a shift towards more premium models as the additional expense is justified by the added benefits it brings.
“JURA coffee machines also use advanced Thermoblock heating systems to quickly reach and maintain the optimal brewing temperature. Consistent temperature is essential for extracting flavours properly.
“Users can adjust various brewing parameters such as coffee strength, water temperature, and volume to customise their coffee. JURA machines often have programmable one-touch buttons for popular specialty coffee drinks like espresso, cappuccino, latte, and more. Many JURA models come with integrated milk frothing systems, like the Professional Fine Foam Frother to create velvety milk foam.
“JURA machines usually feature automated cleaning cycles for the brewing unit and milk system, ensuring consistent performance and minimising effort required for maintenance.”
JURA continues to work with retail partners to enhance the in-store customer experience. With the shift towards premium models, JURA is increasing its POS presence with one-to-one demonstrations of the GIGA 10 and Z10 to communicate the benefits of these models.
“Together with additional investments in brand fixtures, this will enhance the positioning of the brand in-store. This always works in tandem with our online presence. We know from our research that most consumers will start their purchase journey online so having rich and dynamic content has been a priority,” Liakatos said.
JURA is planning a Christmas promotion, offering fresh coffee beans and JURA accessories to assist with making quality coffee at home.
“We will also be launching a new syrup accessory in time for Christmas which will elevate the home café experience with the Sweet Foam function. This flavours the milk foam during preparation, ensuring flavoured sweetness is fully infused throughout the cup.” AR
Sasha Price
Associate Brand Marketing Manager
– Coffee, Breakfast & Food Prep
Sunbeam is seeing a decline in manual coffee machines, following several years of strong growth, and a shift towards valuedriven purchases.
“Sunbeam is well-positioned to meet this shift with a diverse range of machines that provide high-quality, café-style coffee at both budgetfriendly and premium price points. These machines have features typically found in higher priced models like a 58mm commercial-size group head, PID temperature controllers, and a 360-degree steam wand,” Sasha Price said.
“While consumers are increasingly using online tools for research, there’s still value in the ability to see and touch coffee machines in stores before buying.”
Sunbeam has introduced new in-store pointof-sale materials for its coffee machine range, incorporating QR codes on POS that provide access to enhanced digital content including interactive user guides and product videos.
In 2024, Sunbeam is focusing on offering exceptional value for money, particularly during key consumption periods, in conjunction with retail partners.
Sunbeam is launching a new specialty coffee SKU, the Frappe Coffee Machine, complementing the successful Iced and Iced + Hot Coffee Machines. AR
` The most compact Vertuo machine made from 35% recycled plastics
` Energy saving with auto-off mode
` 30-second heat-up time
` Bluetooth and Wi-Fi connectivity
` Available in six colours
RRP: $229
Stefan Vermeulen
Managing Director – Oceania
With household costs continuing to rise in 2024, Nespresso has seen consumers narrow their spending on the things that matter most to their daily lives.
“As a small daily luxury, coffee remains one of those indispensable items for most households, although consumers have become savvy in how they enjoy it,” Stefan Vermeulen said.
“Our latest research from YouGov has shown 63% of Australian coffee drinkers are making coffee at home as part of a plan to save money. Consumers are turning to at-home solutions like Nespresso machines not only for convenience and great tasting coffee, but to help with household budgeting too.”
` Three-in-one functionality creates frozen, iced and hot coffee
` Brews iced coffee in under four minutes
` Built-in blender and automatic blending cycle
` Integrated measuring system to mix the perfect ratio of water, coffee, ice and milk
` Accessories include a 625mL reusable double wall insulated tumbler, lid and straw, reusable filter, dual sided scoop and digital recipe book
RRP: $169
While cost savings may be top of mind, sustainability also remains important. “As a B Corp, we take our commitment to sustainability seriously and continue to invest in programs such as our capsule recycling program and AAA Sustainable Quality coffee sourcing program.”
Nespresso understands that its website, app and boutiques all play an important role in elevating the coffee experience for customers.
“Our digital platforms and delivery services offer convenience to place orders, while a dedicated ‘Coffee Corner’ on our website contains articles, recipe inspiration and tools such as a coffee profiler,” Vermeulen said.
“New concept boutiques, are designed to engage the local community with interactive and personalised experiences. Here they can sample new blends, try new recipes, and learn about Nespresso’s commitment to sustainability.”
In Q4, Nespresso will continue to advertise across TV, radio, and digital channels, while working with local influencers and founder of Brisbane bakery, Brooki. AR
Norayr Dabagyan
Consumer Marketer for Kitchen Life –Coffee, Food Prep and Breakfast
More consumers are wanting to bring the café experience home with the best value proposition, which not only relates to coffee quality and variety but also ease of use, cleaning and maintenance, according to Philips’ Norayr Dabagyan.
“A coffee machine should have a user-friendly menu, hassle-free cleaning milk system and feature quick assembling and disassembling. More consumers are also looking for iced coffee recipe choices in their coffee machines.”
Philips pays close attention to consumer coffee preferences, which is why its new range of fully automatic coffee machines deliver the most popular coffee recipes at the touch of a button.
“Unique to Philips fully automatic machines are the LatteGo milk system, ceramic grinder and user-friendly interface which are amplified in our communication to draw attention and explain the benefits to potential consumers.”
With the cost of living increasing, Philips is educating consumers that having an in-home coffee machine pays off financially. “Our estimation shows a home coffee machine can save a few thousand dollars annually for frequent coffee drinkers,” Dabagyan said.
Philips is rolling out more endcaps and dedicated coffee benches with key retail partners to make the in-store consumer journey easy to explore and aid in the decision-making process. Online, Philips continues to focus on key innovation that brings added value to consumers. AR
` OneTouch for Two prepares two coffees at once at the touch of a button
` AromaticSystem ensures perfect results and intense coffee flavour
` Creamy milk froth for a wide range of coffee specialties
` Easy cleaning for care and maintenance
` Coffee/tea pot function
RRP: $1,599
Scott Kinsman Leader SDA and Outdoor Cooking – Sales
Over the past year, Miele has noticed purchase behaviour become increasingly focused on achieving a premium café-quality experience at home.
“Consumers are prioritising coffee machines that combine smart features, customisation options and high performance. There’s a noticeable trend towards investing in machines that replicate the sophistication of professional café equipment, with a strong emphasis on quality, performance, and convenience,” Scott Kinsman said.
Miele focuses on smart home technology across its entire product range and its coffee machines are equipped with several advanced features.
EP3341/30
` 12 grinder settings
` Three temperature settings and three aroma strength settings
` Five coffee recipes to choose from including iced coffee
` LatteGo prepares milk froth and can be cleaned in as little as 10 seconds
` My Coffee Choice function to adjust coffee strength, length, and milk froth level
RRP: $999
“The Miele range helps customers achieve the perfect brew with Wi-Fi connectivity that offers added convenience via the Miele app. BaristaAssistant is a handy option on the app to explore the world of coffee and set up a machine for the ideal flavour, strength and temperature. Our coffee machines are also perfect for entertaining with coffee/tea pot functions and the OneTouch for Two feature which creates two coffees at once.”
Miele provides interactive product displays and live demonstrations at Miele Experience Centres, allowing customers to experience the quality and features firsthand.
“Online, we have optimised our e-commerce platform, with product details, high-quality images, and videos to help consumers make informed decisions. We have also strengthened our digital marketing efforts with targeted ads, influencer partnerships, and engaging content,” Kinsman said. AR
Wine cellars benefit from an increase in entertaining at home
BY EMILY BENCIC
The proportion of Australians who drink alcohol was at 68.1% in the 12 months to September 2023, up 1.8% since the pre-pandemic period in the year to March 2020, according to a recent Roy Morgan Alcohol Consumption Report.
The number of Australians drinking wine, beer and spirits reached pandemic highs during 2021. However, consumption of the ‘big three’ alcoholic beverages has since declined as a share of population over the last two years after emerging from pandemic restrictions.
The most popular alcohol is wine which has stretched its lead over the last few years with the number of Australians drinking wine increasing from approximately eight million or 41% of the population
pre-pandemic to approximately nine million or 44% of the population in the 12 months to September 2023.
A recent Wine Industry Insights report from KPMG showed that global wine consumption had decreased by 4% over the past decade, while consumption in Australia is trending at a 1.8% decline annually, based on a five-year compound annual growth rate.
Despite the picture that this data paints, suppliers are reporting growth in the wine cabinet category, driven by increasing interest in wine culture and a rise in entertaining at home. These cabinets cater to wine enthusiasts who seek convenient storage solutions that preserve the quality and flavour of their collections.
In
2025, there will be a refresh of the Vintec wine cabinet range to include highly affordable, feature-rich undercounter wine cabinets.
”
Radhika Menon Category Manager – Food Preservation & Wine
With more people investing in their home environments, there’s growing interest in home wine storage solutions, according to Electrolux.
“Consumers are looking for wine cabinets that provide optimal conditions for ageing and preserving their collections, driven by a heightened appreciation for wine as a hobby and investment,” Radhika Menon said.
“There is also rising demand for wine cabinets that not only function well but enhance the aesthetics of the home. Consumers are seeking customisable designs, including options for different finishes, lighting and layout configurations that complement their décor and personal style.”
Recognising that different types of wine require specific temperatures to age properly, Vintec wine products offer precise temperature control with adjustable settings.
“We have dual-zone and multi-zone cooling systems in selected models to accommodate different wine. Vintec wine cabinets are also specially designed to maintain a constant temperature to preserve wines, keeping them at their best and allowing them to mature steadily with inverter compressor technology and insulated side panels.
“Humidity control is vital for wine preservation, especially for long-term storage or cellaring. Vintec wine cabinets incorporate a self-regulating
VWM198PBA-R
` Stores up to 126 Bordeaux style bottles
` Extra wide shelf cradles
` Top-to-bottom LED lighting
` Double-glaze door with anti-UV glass
` Fully extendable shelves on telescopic runners
RRP: $7,499
humidity feature and specially regulated air circulation to maintain high hygrometry levels.
“Vibration control is another key feature. Vintec wine cabinets are equipped with oak wooden shelves and sliding shelf rails specially designed to keep all moving parts in suspension, absorbing and reducing vibrations to a minimum.”
When it comes to selling a wine cabinet, Menon said it’s important to remember that selling a wine storage solution doesn’t require you to be a wine expert – just as using an oven doesn’t require you to be a chef.
“To make wine storage approachable for all retail sales team members, we are implementing a comprehensive training strategy. This includes developing simplified materials that focus on the core benefits of wine preservation, ideal serving suggestions and tips on how to best care for a wine collection.
“Our marketing team creates informative content that highlights the importance of proper wine storage. We utilise our exclusive Vintec Club membership to continue the education process via various events. Vintec owners enjoy free membership to the exclusive Vintec Club which provides support in building wine collections, cellaring and serving wine at the correct temperature for optimal taste.”
In 2025, there will be a refresh of the Vintec wine cabinet range to include highly affordable, featurerich undercounter wine cabinets underpinned by the brands’ ‘Five Pillars of Storage’ strategy to ensure consumers always enjoy their wine at its best.
“As consumers become more budget-conscious, there will be a shift towards more affordable wine storage solutions. While high-end models might face slower growth, there could be increased interest in mid-range and entry-level wine cabinets that offer good value,” Menon said.
“We are focused on introducing more costeffective models which provide essential features with affordable pricing, to attract a broader audience.” AR
Romina Simonutti Product Manager MDA
Smeg has continued to see steady growth in category awareness with a positive uptake as many Australians plan for the inclusion of a wine cellar when building or renovating.
“Wine enthusiasts are becoming increasingly informed on what to look for in wine cellar products that store and age wines correctly. Wine cellars are quickly becoming a key consideration in kitchen designs to serve as a statement piece and offer a way to connect home entertainers with their passion for wine,” Romina Simonutti said.
As a result of this growing popularity, Smeg has expanded its product offering across built-in compact, modular and underbench wine storage solutions across various aesthetics with more products launching soon.
“Ensuring the products incorporate leading features and functionality to provide the optimal cellaring and proper ageing environment is the priority. Multiple factors can influence wine quality, from light to humidity, temperature, and vibrations. To store wines correctly, consumers are seeking advanced features to protect wine from environmental changes by regulating temperature and humidity, blocking damaging light and minimising vibrations.
“Smeg’s wine cellars, the result of research carried out in collaboration with expert sommeliers, offer the pinnacle in wine storage conditions.
` Store up to 40 Bordeaux bottles with ample storage for different shaped bottles
` Equipped with a semi-automatic door opening system
` Designed and manufactured by Smeg in Guastalla, Northern Italy
` Layered Eclipse black glass panels provide protection from solar light and UV rays
` Telescopic sliding oak shelves allow for easy placement, storage and removal
RRP: $7,990
“Smeg has expanded its product offering across built-in compact, modular and underbench wine storage solutions across various aesthetics with more products launching soon.
Featuring two independent temperature zones and cooling circuits on the 29-, 38- and 40-bottle cellars, wines can be aged perfectly or stored at consistent temperature and humidity levels. The new 40 bottle wine cellar has been designed for perfect modular combination with other Smeg built-in appliances such as ovens, blast chillers and sommelier drawers.
“The high precision electronic control system in Smeg wine cellars helps to keep the set temperature consistent, even when the external temperature varies. The cellars can be set anywhere from 5˚C to 20˚C to guarantee the optimal conditions for every wine.
“Further to this, to preserve wine for a long time, it is essential to maintain the correct level of humidity within the wine cellar. With a humidity level of between 60% and 80%, Smeg wine cellars guarantee optimal wine preservation. Smeg wine cellars are also equipped with Eclipse black glass technology, coupled with cold LED lighting, to maintain a constant temperature and provide visibility to the interior racks.”
The high awareness but relatively low penetration of wine cellars in Australian households provides the opportunity to deliver in-person and web-based product training that assists retail salespeople in building their knowledge within the category.
“The need for education on optimal cellaring conditions, and how this impacts the quality of the wine, is key to ensure consumers are making the right product selection both when researching online and when viewing the product in-store,” Simonutti said.
“Offering a five-year warranty on our expanded Linea and Dolce Stil Novo wine product range also helps build consumer confidence in the Smeg brand and product.” AR
EVERY WINE LOVER SHOULD BE ABLE TO ENJOY THEIR WINES IN THE IDEAL CONDITIONS, AS ORIGINALLY INTENDED BY THE WINEMAKER.
VINTEC CABINETS HOLD YOUR WINE AT ITS PERFECT STORAGE TEMPERATURE, PROTECTED FROM THE WORLD AROUND THEM.
JUST SO WHEN THE TIME IS RIGHT, THIS HISTORY CAN BE SHARED, IN PERFECT CONDITION AT THE PERFECT TEMPERATURE.
Melissa Taylor Category Marketing Manager – Laundry & Cooling
With economic factors and the cost of living resulting in more people entertaining at home, Miele has observed a significant increase in wine cabinet purchases.
“Consumers are starting to look at wine cabinets not just as storage solutions but an extension of their kitchen and living spaces to suit their lifestyle,” Melissa Taylor said.
“There is rising demand for cabinets that offer advanced features such as precise temperature control, humidity regulation, and UV protection to maintain optimal wine quality which are core to Miele’s built-under wine conditioning unit.”
Miele’s wine conditioners are equipped with up to three temperature zones with separate temperature controls. They can be used to store up to three different types of wine, as well as Champagne or sparkling wine. A fan circulates the cold air to ensure uniform temperature and humidity throughout the entire unit.
To
“address the educational needs within the wine cabinet category, Miele is focused on training staff and retail partners.
“Miele glass doors are made of tinted safety glass with integrated UV filter for optimum protection from UV rays. The compressor, optimised to run quietly, is also mechanically uncoupled from the housing to store wine without vibrations. Adjustable shelving and multiple compartments accommodate various bottle sizes and types. It’s also possible to connect to the Miele app to adjust settings via smartphone for added convenience and peace of mind.”
To address the educational needs within the wine cabinet category, Miele is focused on training staff and retail partners through in-depth sessions that cover features, benefits and details on optimal use of Miele wine conditioners.
“We also educate our end consumers and provide them with the tools to get the most out of their Miele appliances via in-person demonstrations at our Experience Centres, delivering additional support and education around the importance of proper wine storage,” Taylor said.
Despite current economic pressures, consumers are continuing to spend across both retail and commercial sectors. “Looking forward, we feel that our Miele wine conditioners will continue to perform well throughout the remainder of 2024 in both areas of the business.” AR
` LED lighting
` UV filters in tinted glass front
` Secure storage of wine bottles with pull-out racks
` Precise temperature regulation provides optimal storage conditions
` Odourless refrigeration section thanks to Active AirClean filters
RRP: $4,999
Daniel Bertuccio Marketing Manager
Driven by a growing appreciation for wine culture and home entertaining, wine cellars have become the kitchen’s ‘mic drop’ appliance, according to Worldwide Appliances’ Daniel Bertuccio.
“Design trends favour sleek, integrated units that blend seamlessly with modern home aesthetics. There’s also a heightened focus on storage capacity and versatility, aligning with broader lifestyle and seasonal beverage consumption trends,” he said.
Fhiaba wine cellars and beverage products are extremely versatile. For example, column wine cellars, available in integrated styles and stainless steel finishes, can be easily converted into various products using a simple accessory conversion kit.
“
There’s also a heightened focus on storage capacity and versatility, aligning with broader lifestyle and seasonal beverage consumption trends.
“The soon-to-be-released undercounter range can transform from a wine cellar to a beverage centre, cheese Formaggeria, or cured meat Prosciutteria cellar, offering unmatched flexibility for diverse storage needs.”
By utilising in-house generated training content, Worldwide Appliances has developed ‘bitesize’ training modules and programs for sales consultants, ensuring they receive accurate and engaging product training as required.
“We strive to provide engaging and informative social media collateral to educate customers effectively. This approach ensures both our retail partners and customers are well-informed and confident in our products.”
Worldwide Appliances recognises that wine cellars are often seen as a luxury item, but the value often lies in the customers’ perspective. “It’s crucial for us to capture as much of the market as possible by ensuring our offerings meet customer needs and market expectations. By emphasising our value-added features, we aim to align our products with what wine lovers and our broader customer base is looking for,” Bertuccio said. AR
` Fully integrated undercounter wine cellar
` 41 bottle capacity
` Dual temperature zone ranging from 4°C to 18°C
` Amber lighting with dimmer
` Range of accessories to convert useability and application
RRP: From $8,539
Clare Goldstein Senior Market Product Manager –Refrigeration
With the cost of living continuing to increase, the wine cabinet market is growing, as people spend less time eating and drinking out and more time at home, according to Haier.
“Consumers still want to enjoy good food and wine while entertaining at home, therefore these once luxury purchases are becoming more of a staple in the home,” Clare Goldstein said.
“Not everyone has the space in their kitchen for a wine and beverage cabinet, so it was important to Haier that we designed a product that would fit comfortably, while still providing a practical and stylish way to store and display their collection.”
Haier understands the importance of retail support and has invested in a comprehensive training and communication strategy to educate staff through a variety of different channels.
“Wine cabinets are often deemed to be an unaffordable luxury that requires significant space in the home. Haier’s Wine & Beverage Centre offers an affordable and compact centre, which does not compromise on performance or space. With marketing support across a variety of channels, we are seeing demand for this product continue to grow,” Goldstein said. AR
` Anti-UV triple-glazed glass door
` Customisable temperature control ranging from 2°C to 12°C
` Super Cool setting designed for rapid beverage cooling
` Durable glass shelving, top wine rack and bottle guard for the bottom shelf
` Compact spacious design seamlessly fits into any space with black glass exterior and recessed handles
RRP: $659
LeCavist 226
Bottle Wine
Cabinet Dual Zone
LCS230VN2Z1D
` Beech wooden shelves and antivibration system
` Double-layer tempered glass for protection against harmful UV rays
` Digital LED display and intuitive digital control to monitor and adjust temperature
` Dual-zone system for both red and white varietals
` Wood glass holder and wine crates
RRP: $2,899
Alex Clerch Director
LeCavist has seen a shift in wine purchasing across the board. While consumers are drinking less wine, there is more research involved and more consumers who understand the importance of wine cabinets to keep, serve, and enjoy wines the way they’re intended.
“Size and functionality remain important when choosing a wine cabinet, but we are also seeing growth in our ‘showcase’ wine cellars, allowing households to age and serve collections the right way while displaying those wines within our units,” Alex Clerch said.
If not kept in the correct conditions wine can spoil quickly. Each LeCavist wine cabinet recreates the same conditions found in underground wine cellars following the international rules of wine cellaring.
“LeCavist cabinets allow wine collections to age gracefully in a temperature and humiditycontrolled environment, without UV light or vibration, to enjoy the collection at its best.”
“At LeCavist, we craft accessible, high-quality wine storage solutions that cater to everyone, regardless of their level of wine knowledge. Our mission is to make premium wine storage affordable for every wine lover.
“With this in mind, we partnered with the Australian Wine List of the Year Awards to support the hospitality industry and provide access to special experiences for LeCavist customers. We’ve also teamed up with celebrity chef, Manu Fieldel, who will help demystify wine and food pairing matters.
“An important pillar of our communication is accessibility. Any wine will benefit from proper wine cellaring and will be spoiled if not kept properly.” AR
BY KYMBERLY MARTIN
New research from Oxford Economics into ownership rates and trends in cooling appliances showed split systems recording continued growth from 6% in 2000 to 56% of households in 2024 with a significant proportion of growth driven by reverse cycle systems, as opposed to cool only.
Ducted air conditioning has also recorded gradual growth in household ownership, doubling from around 10% in 2000 to a record 24% penetration in 2024, driven by reverse cycle systems.
The increased popularity of split and ducted reverse cycle systems is significant, given the Australian Government’s Net Zero Plan that incorporates the electrification of households and the promotion of heating via reverse cycle systems, over gas heating options. This growth occurred at
the expense of window/wall units, from a peak 27% penetration in 2007, declining to 9% ownership in the latest survey.
Across recent purchases of split systems, energy efficiency/cost of running (34%) and durability/lifespan (29%) are the stand-out factors of importance during the purchase process, well ahead of advice at point of sale (13%) and product specification (9%).
The key source of pre-purchase research was online product reviews/feedback (22%), just ahead of speaking with a retailer/supplier (19%), followed by talking with family/friends (11%) and online brand sites (11%).
There were 5,000 households involved in the Oxford Economics research survey, weighted up to 9.9 million households nationally.
Jenny Perello Marketing Manager
“With the cost of living at an all-time high, consumers have less disposable income to spend on luxury items and the cost of consumer goods and products is a key focus for them in their purchase journey,” Jenny Perello said.
“Consumers are also likely to spend more time researching larger appliances, comparing brands and recommendations before purchasing any products.”
All MHIAA wall mounted split systems exceed MEPS energy efficiency requirements and other features such as inverter control, motion sensor (Avanti Plus), and Demand Response Capability (DRED) all contribute to running cost savings and efficiency, she said.
“
Consumers are also likely to spend
more time researching larger appliances, comparing brands and recommendations before purchasing any products.
”
MHIAA Bronte 7.1kW Wall Mounted Split System SRK63-100ZRA-WF1
` Designed for large living spaces
` Built-in Wi-Fi for smart home integration
` New NovaShied filter for improved air quality
` Clean Air technology and self-clean operation
` Allergen Clear filter and Allergen Clear operation
RRP: N/A
MHIAA provides online educational blogs and guides that provide consumers with useful information and insights into maximising the energy efficiency of their unit throughout the summer period, maintaining their air conditioner and enabling product features and functions.
Along with this, the online room sizing charts assist customers select the right product for their needs.
Product innovations have been added to meet future technical requirements, with the Avanti, Ciara and Bronte series updated with Wi-Fi control as standard. This allows the user to control their air conditioner from anywhere in the world. AR
Steve Kiss National Sales Manager
“As consumers become more protective of every dollar they spend, often without the best guidance and information, they make their purchases based on price rather than the right sized product to cool the space,” Steve Kiss said.
“This often leads to undersized units trying to cool larger spaces and on severely hot days where the units simply can’t cope that may result in products being returned to store. Gradually consumers are realising that buying cheap doesn’t mean it will do the job. We work closely with all our retail customers, absorbing feedback from each season, and responding to this by delivering products that best suit their needs.”
Shoppers are doing more research, especially ahead of making a major purchase. With seasonal products, price is a major consideration for most, as their available spend may be limited, he said.
“This can significantly affect the buyer choosing the right product for the cooling space. Our internal sales team and external field force ensure that any interaction with purchasers is spent uncovering their needs, and importantly the size of the area they wish to cool. This ensures the correct product is matched to the purchasers’ requirements. Price, unit noise level, size and product warranty all contribute to their decision.
“When sized correctly in a well-insulated room and the user selects a temperature of 22 degrees,
` Designed and manufactured in Italy
` First wall-mounted air conditioner with no external unit
` 3.4kW cooling and 3.0kW heating
` Five operating modes - heating, cooling, dehumidification, fan only and auto
` Five-year warranty
RRP: $1,999
the unit will cycle on or off more regularly, delivering a better level of efficiency.”
The Olimpia Splendid sales team regularly conducts store training sessions and participates with in-store consumer events on weekends or evenings, supported by advertising, point-of-sale, brochures and a website.
“The biggest opportunities lie with the ability to adapt and respond to market changes and demands, both with the retailer and the consumer. Olimpia Splendid is a worldwide specialist in heating and cooling technology with a head office in Bresia, Italy,” Kiss said.
“We are constantly expanding the manufacturing of European built products as consumer demand for quality, reliability and sustainability become the key drivers of their purchase.”
The company is launching a new range of portable units this summer season. The Elite series is available in two sizes, the 3.5kW Elite 12 and 4.6kW Elite 16, lifting its portable offering to six models ranging from 2.6kW to 5.2kW.
There is also the award-winning Unico Pro 12HP, an alternative to portable units and traditional split systems. This air conditioner has no outdoor compressor allowing for greater installation options and suits difficult installations, where guidelines prevent other forms of cooling being installed. “It is the first air conditioner of its type, designed and manufactured in Italy, and represents true European innovation and quality, that is now available in Australia,” he said. AR
Jessica Millard Marketing & Communications Manager
Consumer purchasing trends in the cooling category are being influenced by price, according to Mitsubishi Electric. “Many customers remain budget-conscious, with price being the top consideration for most, but customers who are not facing mortgage stress are still prioritising features, benefits, and quality,” Jessica Millard said.
However, the latest ANZ-Roy Morgan Australian Consumer Confidence report showed the ‘time to buy a major household item’ sub index increased 1.3 points, with its four-week moving average reaching its second-highest level since February 2023. “This suggests consumers may be more willing to invest in significant household items like air conditioning units,” she said.
“The Victorian Energy Upgrades (VEU) rebate program also had a positive effect on sales throughout winter and we expect this to continue into summer.
“We are also seeing strong growth in sales of smaller units for additional rooms, with 2.5kW units popular. The AP25 is one of the quietest on the market and suits bedroom and home office installations. This trend aligns with a shift to multiple unit setups, where homeowners are increasingly opting to add units to additional rooms rather than investing in ducted systems. For retailers, this presents an opportunity to upsell to a premium and trusted brand.”
While weather remains a significant driver for cooling purchases, several other factors play crucial roles in the customer’s decision-making process too, she said, with many customers looking to replace old or faulty units.
When it comes to what draws customers to certain brands in-store, Mitsubishi Electric research identified that brand recognition plays an important role as well, with 46.5% of customers indicating they are drawn to “brands that I know”.
“Our ‘Elevate your comfort’ TV campaign builds on this recognition when customers enter stores, and the research shows that customers conduct extensive online research beforehand.” Internet search is the most popular, followed by in-store information, then information from family or friends and finally product reviews. “Many respondents selected multiple options, showing that consumers often rely on a combination of information sources when making decisions about significant purchases for the home.”
MSZ-AP25VGD
` 2.5kW cooling / 3.2kW heating capacity
` 5.5-star energy rating with 5-star rating for average temperature zones
` 19dB noise level and 18dB noise level in heating mode
` Night mode reduces brightness from the indicator light, disables beep noises, and limits outdoor unit noise level
` Vertical and horizontal vane design improves airflow direction
RRP: $1,708
“
When it comes to what draws customers to certain brands in-store, Mitsubishi Electric research identified that brand recognition plays an important role as well.
”
Mitsubishi Electric emphasises energy-saving features such as inverter technology, Eco mode, and programmable timers through staff training, ensuring retail partners can effectively communicate the long-term cost benefits.
The integration of smart technology with Mitsubishi Electric products allows for more efficient energy management as air conditioning units can be programmed to operate at optimal times, reducing energy use during peak hours. This feature not only lowers energy consumption but helps users take advantage of lower electricity rates during off-peak times.
“We’ve found that some of our blog content on practical tips for energy savings is well-read, indicating strong consumer interest in this area. We are constantly updating our resource pool that customers have access to, which includes product overviews with an explanation of features and benefits through to how-to videos.”
The premium market segment remains a strong focus, where the Mitsubishi Electric brand reputation for reliability and thorough testing resonates with discerning customers. AR
Peter Cashel Executive General Manager – Sales
A focus on energy efficiency and indoor air quality when purchasing air conditioning systems has increased in 2024, while the current high cost of living is leaving many households financially stretched, according to Peter Cashel. “Managing expenses while maintaining comfort is becoming a delicate balance, leaving consumers looking for air conditioning units that offer long-term cost savings.”
Fujitsu General’s systems, including the Lifestyle Next range meets these demands by combining advanced air filtration with efficient operation to address both economic and health concerns.
“Beyond weather, consumers prioritise energy efficiency, air quality, and smart home integration with rising energy costs pushing buyers towards systems with features like Fujitsu General’s economy mode and human sensor technology, which reduces energy consumption,” he said.
“The Apple-Catechin filter, recognised by the National Asthma Council Australia, is critical for those needing enhanced air quality, especially in households with asthma or allergies. Ease of use, through Wi-Fi controls that offer remote management and integration with smart home systems, for example, has become increasingly important in purchasing decisions. Additionally, the adoption of smart home technologies presents an opportunity to enhance the user experience
` Apple-Catechin filter absorbs fine dust, invisible mould spores and harmful micro organisms
` With All DC electricity loss is decreased and power consumption reduced
` The unit automatically restarts after temporary loss of power
` Long-life ion deodorisation filter
` myanywAiR Next PLUS with AI-powered reminders for maintenance and detailed energy usage
RRP: $2,069
“ Ease of use, through Wi-Fi
controls
that
offer remote management and integration with smart home systems, for example, has become increasingly important in purchasing decisions.
”
by integrating air conditioning units with home automation systems, catering to the growing demand for convenience and control.”
A Fujitsu General tool is available to guide consumers through product selection based on specific needs, including room size and climate, as well as educational resources with practical tips on how to maximise energy efficiency, such as setting appropriate temperature levels and maintaining clean filters to ensure optimal performance.
Energy-efficient features like economy mode, limits power usage by adjusting temperature settings and reducing the compressor’s workload, while human sensor technology reduces energy waste, automatically adjusting operation when a room is unoccupied. Advanced timers and sleep modes help schedule operations efficiently and reduce unnecessary energy consumption.
“With energy costs rising, features offer clear economic benefits,” Cashel said. AR
Reggie Lam
Product Marketing Manager – Air Conditioning
Panasonic’s view of the category is that people are still concerned for their health and wellbeing and more educated on the importance of indoor air quality and the need for effective air purification when it comes to making their purchasing decisions.
Energy efficiency, improved indoor air quality and the convenience of smart air conditioning control features are all factors in this process, Reggie Lam said. “Mobile apps are key consideration when consumers purchase an air conditioning unit and home renovations are also a driver for installing updated air conditioning solutions that deliver increased comfort.”
All Panasonic air conditioning units offer inverter technology to support the reduction
“The Comfort Cloud app allows consumers to remotely control their air conditioning unit, monitor usage, track overall energy consumption and select the most efficient mode.
Panasonic Reverse Cycle
Inverter Air
Conditioner CS/ CU-Z25AKR AR
` Adapts to diverse climate conditions
` Nanoe x air purifying system neutralises harmful indoor pollutants and purifies air with or without cooling or heating in operation
` Built-in Wi-Fi for remote control
` Matte finish and compact design
` 2.5kW to 9.5kW capacity
RRP: $1,369
of energy expenditure, using microprocessors to control the speed of the compressor motor to match the required output. Once the room is at the desired temperature, an inverter air conditioner lowers the speed of the motor to save energy and maintain this temperature. The Comfort Cloud app allows consumers to remotely control their air conditioning unit, monitor usage, track overall energy consumption and select the most efficient mode for operation.
Panasonic regularly invests in retailer training with online course modules for salespeople to learn at their convenience, to confidently advise prospective customers about the key benefits of Panasonic air conditioners.
As air quality and energy efficiency are key talking points within the category he said, “air purification technology, like Panasonic’s revolutionary nanoe X has become a highly sought-after feature”. AR
Alessia Mele Marketing Manager
Demand for unit size remains steady reflecting consistent room design trends following the apartment boom, with TECO’s view of a growing emphasis on indoor air quality due to rising health concerns. “As the cost of living increases, consumers are gravitating towards affordable, high-quality options from emerging brands, moving away from paying premiums for established names. This reflects a focus on value, balancing quality with cost-effectiveness,” Alessia Mele said.
“While weather heavily influences cooling purchases, other factors also play a role, with indoor air quality now nearly as important as energy efficiency, given the high rates of asthma and respiratory issues. However, reliability and affordability are also key considerations, as Australians seek cooling systems that offer long-term value and consistent performance without breaking the bank. This combination of health consciousness, energy efficiency, and costeffectiveness shapes the purchasing journey in Australia,” she said.
“Our 2.6kW split systems boast an impressive 9.5 energy star rating, positioning them among the most efficient in Australia. Rigorous quality assurance testing, surpassing industry benchmarks, ensures our products not only reduce electricity consumption but also provide long-term cost savings for our customers.
` 9.5-star energy rating
` Gold Fin anti-corrosion protection
` Built-in Wi-Fi connectivity for remote control convenience
` Self-cleaning function
` Catechin filters help eliminate airborne bacteria and viruses
RRP: $1,199
“
While weather heavily influences cooling purchases, other factors also play a role, with indoor air quality now nearly as important as energy efficiency.
”
“We make it easy for consumers to choose the right cooling solution by partnering with leading retailers where we ensure floor sales staff are well trained in TECO’s cooling solutions. These partners are well-trained and act as our brand champions, offering personalised advice based on the specific needs of each home. By focusing on factors like room size, climate, and key features such as energy efficiency and indoor air quality, they help consumers make informed decisions, ensuring they get the best performance and value from their cooling systems.”
The key to sustaining sales performance in the cooling category lies in consistently exceeding consumer expectations and delivering outstanding in-field product support. The focus should be on providing a comprehensive service that encompasses the entire customer journey, from purchase through to long-term maintenance, she said. “This approach builds strong customer relationships, fostering loyalty and encouraging repeat business. Additionally, staying ahead of market trends, such as demand for energy efficiency and smart technology, further strengthens our position, driving continued growth.” AR
Sarah Knox Head of Marketing
Consumers are increasingly prioritising affordability, energy efficiency, and multifunctionality when selecting cooling products. Rather than investing in more expensive portable air conditioners, many are opting for cheaper alternatives like fans, especially for smaller spaces such as extra bedrooms. This trend reflects a growing preference for downsized living solutions that cater to both budgetary constraints and the need for practical, space-saving products, according to De’Longhi.
Aside from weather conditions, several factors play a crucial role in the cooling product purchase journey. The cost of living, particularly rising energy costs, heavily influences consumers’ decisions as they seek out products that can help reduce electricity bills. Available space in a home or room is another key consideration.
“Consumers are more likely to choose products that fit well within their living spaces and do not require extensive setup or maintenance. An emphasis on practicality and efficiency is reshaping the way consumers approach cooling solutions,” Sarah Knox said.
De’Longhi products are designed with energy efficiency at their core, helping consumers save on electricity and, ultimately, on long-term costs. Premium portable air conditioner solutions feature Real Feel technology that enhances comfort by automatically adjusting settings based on the room temperature and humidity levels. This optimises energy use by selecting the most efficient power settings, reducing unnecessary energy consumption while maintaining optimal comfort. All models have timers to adjust operating hours, so units run only when needed.
Education is a cornerstone of its approach to cooling sales. “We help consumers find the perfect solution for their homes by guiding them through the selection process, focusing on factors like room size, energy consumption, and specific cooling needs,” she said. “We emphasise the importance of choosing the right-sized unit to avoid excessive energy use and unnecessary costs. Additionally, we educate our customers on the
“De’Longhi Pinguino Care4Me Portable Air Conditioner
PACEX130CSTWIFI
` 3.3kW cooling capacity and three fan speeds for medium to large rooms
` Easy DIY installation includes window kit
` Cool Surround technology optimises surrounding conditions
` Wi-Fi connectivity with voice and app control
` Intuitive LED display, 24hour timer and remote
RRP: $1,429
We help consumers find the perfect solution for their homes by guiding them through the selection process, focusing on factors like room size, energy consumption, and specific cooling needs.
various functions, ensuring they are fully aware of how to use each feature to its maximum potential. This tailored education helps consumers make informed decisions that meet their cooling needs while staying within their budget.”
The biggest opportunities within the cooling category lie in capitalising on peak weather conditions, particularly during periods of intense heat and high humidity. “Promoting products during these times can significantly boost sales, as consumers are actively seeking effective cooling solutions,” she said. “Highlighting the dehumidifying capabilities of air conditioners during humid periods can attract buyers who are looking for multifunctional products.” AR
Daniel Bertuccio Marketing Manager
Consumers are prioritising energy-efficient and technologically advanced cooling appliances due to rising energy costs and a hotter climate. Product design now plays a key role, focusing on smart features, remote control, and home automation integration to enhance convenience and energy management, Daniel Bertuccio said. “Value for money and aesthetically pleasing designs are also crucial as consumers seek products that complement their décor and provide good value for money especially during key seasonal sales periods.”
Energy efficiency is another consideration, along with advancements in the user interface and aesthetic design. “Interior design trends like shape, style and colour tones are highly
Aura Pedestal Fan
OP125W
` Energy efficient
30W DC motor
` Six fan speed settings
` 80-degree oscillation and 40-degree up/down head tilt
` Available in four colours
` Good Design Award winner
RRP: $349
“
Product design now plays a key role, focusing on smart features, remote control, and home automation integration.
”
influential, as well as consumer reviews, innovations in product performance, and overall usability, significantly influence decisions. Value for money and alignment with home décor play key roles too,” he said.
“Our cooling products save electricity and reduce costs by using energy-efficient DC and low wattage AC motors. Portable air conditioners with auto settings, self-regulate power consumption via thermostats, ensuring optimal performance with minimal energy use. These design features address rising energy prices, helping consumers save money in the long-term by lowering electricity bills while maintaining effective cooling.
“We are constantly looking for ways to keep our products top-of-mind to help consumers find the right cooling solutions with clear product packaging that highlights key features. An informative brand website and POS displays also help in selecting the appropriate product that’s fit for purpose. These tools ensure consumers are well-informed, enhancing their interaction with Omega Altise.
“With its perfect balance between form, function, and innovation, the Aura fan collection is a popular choice amongst consumers and interior designers with colours to suit a variety of interiors.”
According to Bertuccio, the biggest opportunities to sustain sales performance lies in maintaining stock levels of key SKUs and bulk stacking in key store areas for instant cooling solutions when hot weather hits.
“Early setup of cooling sections helps prompt consumers to think ahead about their summer needs. Promoting energy efficiency and advanced technology, which align with current design trends, can attract more buyers.” AR
Nicole Kragten
Product Manager – Ausclimate
Along with changes in consumer attitudes in the past year, Ausclimate also noted shifts in product innovation within the cooling category. One of the most prominent trends is growing demand for smart cooling solutions that easily integrate with smart home ecosystems.
As energy efficiency becomes increasingly important due to rising costs and environmental concerns, features like DC brushless motors are gaining popularity, according to Nicole Kragten.
“In response to these trends, we have introduced EcoSmart air circulators in our desk and pedestal models, that are now available in charcoal black and stone grey. They incorporate smart technology and energy-efficient DC brushless motors, and boast sleek, modern designs that fit into any home décor. With selected quiet fan options and aesthetic appeal, our Smart Air Circulators cater to consumers who prioritise functionality and style,” she said.
While weather is a major influence on cooling purchases, other factors also play a crucial role in the decision-making process including price and value, as consumers seek to balance initial costs with long-term energy savings, durability, and overall performance.
“Brand reputation and customer reviews significantly impact choices too as buyers often rely on positive feedback and the brand trust, to guide their decisions. Our new EcoSmart Air Circulator is designed with rising energy costs in mind, featuring highly energy-efficient DC brushless motors that use significantly less power than traditional models.” AR
ACAC230CB
` Horizontal, vertical and pause oscillation
` Multi-directional operation evenly cools the entire room
` DC energy saving motor
` Connected home enabled with Alexa and Google Home
` Fabric finish in stone and charcoal grey
RRP: $199
Kirsten Ewen Brand Manager
“Consumers are willing to do research now more than ever and information needs to be clear and concise. This year we have been educating consumers about the cost of running a Vornado, how it can be used year-round and what unit is best for each room in the house,” Kirsten Ewen said. “In contrast to a traditional fan, which only cools when directly facing you, a Vornado Air Circulator works for any season, keeping the air in motion and making the room more comfortable.”
Consumers are actively selecting products that reduce environmental impact with improved energy efficiency. “Being environmentally aware and energy efficient is actively ‘trending’ all over the world, as the media provides constant information surrounding the impact of global warming, the single use plastic debate and detrimental environmental concerns alike.”
` Powerful airflow at 2,000 FPM with five settings
` 90-degree or 180-degree oscillation
` Omnidirectional
RF remote with magnetic cradle
` Operates below 32dB on low speed
` Five-year replacement warranty
RRP: $279
Energy consumption and extended warranties are also high on the list for 2024. “At $0.02 per hour to run, the Vornado Energy Smart range of air circulators delivers efficiency and power with a model to suit every room size.”
Vornado units are designed for specific sized rooms to ensure performance and energy efficiency. There is a comprehensive guide and quiz available on the Vornado Australia website to assist consumers.”
This summer, Vornado will launch STRATA, the brand’s highest performing fan to date, putting the traditional blower design into a thin profile, taking the coolest air near the ground and drawing it upwards. AR
The increasing trend towards home cooking is driving demand for larger capacity refrigerators that effectively store and preserve food freshness, according to a recent Euromonitor Voice of the Consumer survey.
The survey also found increased consideration of colour, textures, and design during the purchase decision, with new colours and flat door designs reflecting a shift towards personalised and aesthetically pleasing appliances. Integrated refrigeration also remains popular in the higher-end market.
Of the 40% of consumers surveyed who said they prioritise energyefficient homes, well over half (57%) also said they were trying to reduce their energy consumption by using energy-efficient products. Of consumers who value smart home functionality, 10% also said they remotely monitor or control home appliances every day.
BY EMILY BENCIC
At a global level, almost one in five consumers own at least one smart appliance and close to one in six own an in-home assistant device.
In Australia, smart appliances in the fridge/freezer category made up 22% share of total volume sales in 2023.
While design, energy efficiency and connectivity remain important, Panasonic research into the category found that the number one factor when purchasing a refrigerator was ‘a reliable brand I can trust’ with the number one pain point being ‘I never have enough freezer space’.
One in three consumers say meat and fish freshness was an issue, while 44% said they struggled to keep fruit and vegetables fresh. More than onethird (36%) said the energy rating of the fridge was important.
The pandemic has had a lasting effect on consumer behaviour with a notable shift towards bulk buying, directly influencing refrigerator
preferences and driving demand for larger capacity models, according to Mitsubishi Electric. Consumers are now prioritising more fridge space, particularly in the fresh food section to accommodate shopping habits.
“This shift is also reflected in home design trends. When building new homes, people are increasingly factoring in larger spaces for refrigerators, particularly French Door models. This demonstrates a growing recognition of the central role that food storage plays in modern lifestyles and the desire for more spacious, well-equipped kitchens,” marketing and communications manager, Jessica Millard said.
“Interestingly, we’re seeing a move away from the traditional ‘second fridge in the garage’ model. Instead, consumers are opting for a single, larger capacity refrigerator in the kitchen, eliminating the second fridge’s drain on the power bill.”
Jessica Millard Marketing & Communications Manager
In 2024, Mitsubishi Electric has observed several significant shifts in purchase behaviour within the refrigeration category. The most notable trend is the continued gravitation towards French Door designs, which has been consistent year-on-year.
“Energy efficiency also remains an important aspect. Customers are typically looking for a minimum of 4 stars, recognising that higher rated models often come with fewer features, such as ice makers. This demonstrates that consumers are seeking a balance between energy efficiency and desired features,” Jessica Millard said.
“However, the most significant shift we’ve seen is in the overall approach to purchasing. Consumers are notably more considered in their buying decisions, placing a high premium on value for money. We’re seeing customers conduct more research before making a purchase, particularly among those considering higher-end models.”
With an increased emphasis on sustainability from consumers, Mitsubishi Electric has implemented inverter compressor technology across its entire range of refrigerators and newly released vertical freezer. This technology allows for more efficient operation by adjusting the compressor speed based on cooling demand, resulting in significant energy savings over time.
“We’ve also integrated practical features that contribute to energy conservation. For example, all our models come equipped with a door alarm feature. This simple yet effective addition reminds users to close the refrigerator door, preventing unnecessary energy loss and helping to maintain optimal internal temperatures.
“Our new vertical freezer design is a prime example of how we’re combining technology and practical design for sustainability. The two-door design, coupled with an inverter compressor, offers energy savings through its structure. Users can open just one section at a time, accessing only what they need.
“By focusing on how consumers interact with our products, we’ve created refrigerators that not only meet the demand for energy efficiency without sacrificing functionality or convenience. We believe that sustainability in home appliances comes from a balance of advanced technology and thoughtful design, and we’re committed to continuing this approach in all our refrigeration products,” Millard said.
Mitsubishi Electric
421L Two-Door
Bottom Mount Refrigerator
Sterling Dark Silver MRHS421EX-SDS
` 50:50 design for a more modern look and increased freezer space
` Select Zone to customise the temperature for optimal food storage
` Automatic ice maker with no plumbing required
` Fresh Box VitaLED keeps produce fresh for longer
` Blue Catalyst Deodoriser reduces fridge odours
RRP: $2,349
Beyond energy efficiency, consumers are increasingly focused on features that enhance convenience and food preservation, with a significant shift from top mount to bottom mount designs, driven by the desire for more convenient access to frequently used items.
“
Consumers are notably more considered in their buying decisions, placing a high premium on value for money.
“Aesthetics continue to play a crucial role in consumer choices. While the trend has shifted from white and stainless to black in recent years, we’re now seeing a resurgence of white, especially in French Door models. Our LX and L4 series are available in white, and we’ve introduced dark silver options to cater to diverse consumer preferences.”
The biggest opportunities to sustain sales performance in the refrigerator category lie in innovative design, energy efficiency, and exceptional product quality, according to Millard.
“Our unique 50:50 design fridge offers customers a convenient and space-saving solution and the recent release of our 218L upright freezer with two doors has garnered significant interest due to its energy-saving potential and Rapid Freeze feature,” she said. AR
Romina Simonutti Product Manager MDA
Refrigerators with freezer compartments combined with technologies that promote food preservation and improved shelf life have continued into 2024, in line with shifts in grocery spending as consumers look to keep costs down, according to Smeg.
“As the trend of cooking at home remains, demand for larger capacity and technologically advanced models to store food effectively continues,” Romina Simonutti said.
“We’ve seen built-in and integrated refrigeration remain strong with many consumers in search of solutions that enhance the aesthetic appeal of the space. The approach in integrating refrigeration into the kitchen space is also a popular choice among designers and architects in commercial applications.”
As more consumers recognise the importance of efficient and practical cooling, refrigeration purchases are becoming more considered.
“Consumers are searching for energy efficient refrigerators from brands they trust to help preserve food freshness and flavour, reduce food waste, offer flexibility and customisation, and cater for both daily and entertaining usage occasions.
“While large capacity refrigeration remains popular for primary kitchen spaces, there is also an opportunity for smaller fridges and bar fridges in secondary areas in the home. Smeg’s 50s style FAB5 and FAB10 fridges can be used in a butler’s pantry or entertainment area.
“Also available in a range of new on-trend matte colours, the FAB28 fridges which include features such as Life Plus 0˚C Drawer and Multi-Flow Cooling System, offer a perfect refrigeration solution that appeals to the designoriented consumer.”
Smeg’s point of difference exists within the Vitality System, a cutting-edge system composed of three Smeg products – the blast chiller, vacuum drawer, and combi-steam oven.
“Offering optimum preservation of fresh or precooked food when stored in the fridge or freezer, the blast chiller helps extend the life of food while maintaining its original quality. Cooling food at room temperature allows bacteria to develop, compromising the quality, longevity, and nutritional properties,” Simonutti said.
SABI256BM
` 179.5L refrigerator capacity coupled with a 63L freezer compartment for an all-in-one solution
` Electronic temperature control display to set optimal conditions
` Reversible hinges permit optimum use wherever the appliance is located
` Turbo cooling fan technology regulates temperature in all sections of the refrigerator
` An anti-bacterial gasket reduces cross contamination between compartments
` Easy clean shelves made of tempered safety glass
RRP: $3,290
“
Consumers
are searching for energy efficient refrigerators from brands they trust to help preserve food freshness and flavour, reduce food waste, offer flexibility and customisation.
“Smeg blast chillers use rapid cooling technology to maintain the freshness, colour, aroma and consistency of food, improving shelf life by up to 70% and helping reduce food waste. In conjunction to this, the vacuum drawer guarantees a 99.9% vacuum and rapidly slows down the deterioration and oxidisation of food, while cooking food in the combi-steam oven helps retain nutritional value and deliver exceptional flavours and aromas. Further to this, the blast chiller can act as an extension to the fridge or freezer, providing additional space for short-term food storage.”
Although Smeg is seeing consumers become more selective and considered in their purchasing decisions, there is a shift into premium refrigeration appliances that offer additional functionality and benefits.
“As Australians place an increasing importance on refrigeration, they are becoming more willing to invest in appliances that deliver efficient cooling to retain freshness, aroma, and nutrients for longer.
“Smeg continues to evolve its refrigeration line-up to bring premium and cutting-edge technologies, which offer a point of difference in the highly competitive market, into professional grade products for use in the domestic environment.”
BEKO Jim Kalotheos Sales & Marketing Director
Beko is experiencing two fundamental shifts in the refrigeration category. The first is a continuation of premium sales, driven by discerning customers who appreciate technological and design-driven features and benefits. Simultaneously, there is steady growth in the refrigeration value segment as a replacement purchase.
“As one of the most energy-hungry appliances in the home, refrigeration plays a critical role in our sustainability efforts. Our approach to sustainability is centred on two key priorities –reducing energy consumption and extending food freshness,” Jim Kalotheos said.
“We are committed to developing refrigeration products that are highly efficient, minimising energy use while developing and implementing features that ensure food stays fresher for longer.”
Beyond energy efficiency, Beko is focused on the materials used across all product categories and wherever possible, prioritises the use of recycled and recyclable materials during the manufacturing processes.
“This not only helps reduce waste but also supports a more sustainable product lifecycle. Our dedication to sustainability reflects our broader mission to provide innovative, eco-friendly solutions that meet the needs of today’s consumers and contributes to a healthier planet.”
Beko recognises that the longer fresh produce is left in the fridge, the less nutritious it becomes, meaning the health-boosting benefits that fruits
Beko 445L
Bottom Mount
Steel BBMB445PX
` HarvestFresh technology
` Everfresh delivers precise temperature and humidity controls
` Active Odour Filter removes odours and bacteria
` ProSmart Inverter Compressor provides faster cooling with less energy
` Vacation Mode for additional energy savings
RRP: $1,299
“
Modern
consumers are looking for products that seamlessly integrate with contemporary kitchen aesthetics and offer innovative features that cater to their evolving lifestyles.
”
and vegetables contain are reduced. “Beko HarvestFresh fridge freezers aim to combat this using innovative three-colour light technology to preserve the vitamins in fruit and vegetables.”
Beyond economic pressures, several critical factors are shaping the category including the pivotal role of kitchen design.
“Modern consumers are looking for products that seamlessly integrate with contemporary kitchen aesthetics and offer innovative features that cater to their evolving lifestyles. This trend is driving demand for solutions that combine functionality with style,” Kalotheos said.
“There is also a growing emphasis on true tactile product differentiation, where customers can visibly and tangibly appreciate the value of their investment. This differentiation is becoming increasingly important as consumers seek products that not only meet their functional needs but also enhance their overall experience.
“Energy costs remain a significant consideration too. As energy prices fluctuate, consumers are becoming more conscious of product efficiency. Products that offer energy-saving benefits are increasingly attractive, as they align with economic and environmental priorities.”
Beko believes strong product warranty is essential to providing customers with peace of mind. “Beko products offer a five-year warranty, which not only reassures customers but also reinforces our commitment to quality and reliability.”
Continued investment in research and development is also crucial, according to Kalotheos. “By bringing new designs, colours, and technologies to market, we can keep our product offerings fresh and aligned with consumer trends. This ongoing innovation ensures that we remain competitive and responsive to evolving customer needs,” he said.
“Maintaining excellent representation at the store level is vital. Our partners know that they can count on us for strong support and we strive to ensure our products are well-positioned.” AR
Barry O’Brien
National Whitegoods Product Trainer
As the rising cost of living crisis continues to unfold, Hisense has seen customers make a conscious shift in their purchase considerations, as they look for more sustainable and energy efficient options.
“We are proud to lead the way when it comes to sustainability and provide products that positively address the needs of our customers. Focusing on refrigeration, our customers have become more aware of their energy bills and are putting in considerable research towards which refrigerator will give them the best value for money, longterm,” Barry O’Brien said.
“This has fuelled a shift towards offering customers more choice of energy efficient units, such as the Hisense 503L Bottom Mount refrigerator with an 8-star energy efficient rating.”
Our antibacterial crispers help keep produce hygienic and fresher for longer, while our super freeze and super cool modes lock in freshness of produce.
Hisense products incorporate industry leading technology that help minimise energy consumption and food waste without compromising on features that customers expect from modern appliances.
“Features include our inverter technology, working with temperature sensors throughout the fridge to actively monitor the internal condition and maintain a stable core temperature with minimal energy consumption. Our antibacterial crispers help keep produce hygienic and fresher for longer, while our super freeze and super cool modes lock in freshness of produce.
“Our full-width Metal-Tech Cooling panel across the rear wall of the fridge, in addition to six cooling vents, evenly distributes cool air. This ensures the ideal internal temperature level is maintained, eliminating frost and helping minimise food waste.”
Hisense products are also packaged sustainably with its factories using 95% recycled cardboard,
Hisense 503L
Bottom Mount
Refrigerator Dark
Stainless Steel
HRBM503E
` 8-star energy rating
` Antibacterial crisper drawers engineered with advanced technology
` Inverter technology monitors the conditions inside the fridge and manages the output accordingly
` Reversible door can open from left or right
` Super freeze and super cool modes
RRP: $1,599
resulting in packaging being 76.7% recycled material by mass. “This serves a dual purpose of maximising transport efficiency and minimising waste when material is discarded,” O’Brien said.
Consideration for smart home appliances is also on the rise, with Telsyte reporting that 7.6 million households have adopted smart technology –representing growth of 700,000 households since last year – and the average home having as many as 24 connected devices.
“This growth in household complexity is why our ConnectLife app is central to our offering. The app provides customers with greater visibility and control over their appliances, from energy usage to functionality, empowering them to make more informed decisions. We envision ConnectLife will become the cornerstone of the environmentally sustainable home, connecting appliances across all product categories.” AR
Radhika Menon Category Manager – Food Preservation & Wine
Demand in the refrigeration category continues to remain strong, driven by dynamic pricing activities in the market, according to Electrolux.
“There have been several shifts in purchase behaviour as consumers increasingly prioritise energy efficiency and eco-friendly features. Refrigerators with high energy star ratings and those made with sustainable materials are in higher demand,” Radhika Menon said.
“Smart refrigerators with advanced features like AI-driven inventory management, voice control and integration with other smart home devices are also becoming more popular. The rise of e-commerce and direct-to-consumer sales models has changed how people buy refrigerators. Online shopping for appliances has increased and consumers are often seeking detailed product information, reviews, and comparisons before making a purchase.”
With more people living in urban areas and smaller apartments, there is also a trend towards more compact and space-efficient models.
“Consumers are looking for refrigerators that offer ample storage while fitting into smaller kitchen spaces. This is combined with growing interest in refrigerators that offer advanced preservation technologies, such as precise temperature control and humidity management.”
Electrolux Group’s sustainability work is driven by the For the Better 2030 framework and includes goals for Better Company, Better Solutions and Better Living, as well as Climate Goals.
“By influencing how its products are used, Electrolux Group can reduce food waste, promote resource efficient food choices and nutrition, as well as enhance sustainable eating experiences.”
Increasing awareness of environmental issues is driving demand for eco-friendly and energyefficient refrigeration solutions. Consumers and governments are pushing for appliances that use less energy and have a lower carbon footprint, resulting in manufacturers being focused more on sustainable practices.
“Governments and regulatory bodies are implementing stricter standards and regulations related to energy efficiency and refrigerant use. Compliance with these regulations is shaping
Electrolux 609L
UltimateTaste
900 French Door
Refrigerator Dark
Stainless Steel
EHE6899BA
` FlexFresh fully convertible entertainer’s drawer
` SmartSplit door design
` Connectivity via Electrolux Life app
` Mark-resistant real stainless steel
` Filtered ice and water
RRP: $4,649
“
Refrigerators with high energy star ratings and those made with sustainable materials are in higher demand. ”
product design and development, impacting both manufacturers and consumers,” Menon said.
“In 2023, we launched built-in refrigerators in Europe that reduce food waste by 28%. We aim to bring this range to the Australian market in 2024, which will feature advanced food preserving technologies such as TwinTech No Frost with dual cooling systems, GreenZone crispers with automatic humidity control technology and Cooling 360° with better temperature distribution on every shelf. This range will also contain inner liner interior walls made with up to 70% recycled plastic and best-inclass seven-star energy efficiency rating.”
Electrolux believes continuous investment in research and development to innovate and improve refrigerator designs will help differentiate products in a competitive market. “Emphasising unique features, cutting-edge technology, and user-friendly designs can drive consumer interest and sustain sales performance.” AR
Mark Beard Senior Product Specialist
Hitachi Home Appliances has seen an increasing trend toward premiumisation in the market, likely to be influenced by the rise in property values as consumers invest more in their homes.
“Kitchen renovations are viewed as a way to add value to the home while enhancing family life. Hitachi Home Appliances attributes this as a key driver behind sales growth in the premium Made in Japan and Designer Series four-door French Door refrigeration models,” Mark Beard said.
“Today’s kitchen trends are centred on colour, premium finishes and features. Consumers are looking beyond stainless steel and white enamel refrigerators. Glass finishes are on-trend and the Hitachi range of refrigerators offer glass finishes in mirror glass, black glass, matte and glossy white to suit most kitchen décors.”
Due to the high cost of fresh food, consumers are looking for features that enable food to stay fresher for longer.
“Hitachi Home Appliances takes a holistic approach to food sustainability by offering features that enable food to be kept fresher for longer, such as AeroCare that keeps vegetables fresh so they get eaten, not thrown in the bin.
Hitachi 735L
Made in Japan
Mirror Glass
Finish French Door RZX740
` Platinum Catalyst vacuum compartment
` Auto Door opening via slide or touch to open
` AeroCare vegetable compartment
` Delicious Freezing technology seals in original textures, flavours and nutritional value
` VIP thin insulation panel for greater energy savings
RRP: $6,499
“
Glass finishes are on-trend and the Hitachi range of refrigerators offer glass finishes in mirror glass, black glass, matte and glossy white.
“In addition, the Made in Japan Series and selected four-door French Door models, feature a unique vacuum compartment that extracts air to keep fresh meat, cheeses, and deli products fresher for longer.
“Another feature providing ease of use for the consumer is Auto Door technology. Even if the refrigerator and freezer are fully packed, doors can be opened automatically by touching a button.”
With the number of new home builds in Australia for 2025 predicted to grow through government initiatives and private sector initiatives, Hitachi Home Appliances sees this as an opportunity for further growth in the refrigerator category and a rise in other MDA sales. AR
LG Shannon Tweedie Marketing Manager – Home Appliances
In the past 12 months, LG has seen a continuation of the ‘nesting trend’ where Australian consumers are embracing home interiors that reflect their personal style and elevate the experience of spending time at home.
“In particular, the kitchen has earned its fixture as the heart of the home, with consumers seeking the perfect blend of style, convenience and sustainability,” Shannon Tweedie said.
“Fridges are viewed as design elements that elevate the entire kitchen aesthetic. Sleek lines, minimalist aesthetics, and sophisticated finishes like the latest Essence Matte White colour by LG are in demand by design-conscious consumers.”
Convenience is also paramount as Australians embrace busier lifestyles and lean on innovative technology to alleviate and simplify daily routines. “Features like plumbed water and ice dispensers and smart home integration with AIenabled tools like the LG ThinQ app are highly sought after, allowing for effortless control from a smartphone.”
In addition, consumers are increasingly conscious of food waste to reduce their environmental footprint and tackle the cost of living.
“As such, Australian consumers are actively seeking appliances that help reduce food waste. For example, LG fridges offer Multi Air Flow
LG
GF-L700MWH
` UVnano water dispenser features a built-in UV LED light to automatically reduce up to 99.99% of bacteria
` Multi Air Flow technology helps maintain ideal humidity and temperature levels
` Slim SpacePlus Ice System built straight into the fridge door
` Compatible with the LG ThinQ app to remotely adjust fridge settings
` Available in Essence Matte White
RRP: $3,499
“
Features
like plumbed water and ice dispensers and smart home integration with AI-enabled tools like the LG ThinQ app are highly sought after.
technology which maintains optimal humidity and temperature levels, helping extend the freshness of ingredients.”
Recognising that sustainability is a top priority, especially when it comes to refrigerators, LG offers features like the LG InstaView panel and Door-in-Door feature, which work in tandem with Surround Cooling and Door Cooling technologies, to help prolong food freshness.
“The LG fridge range leverages and integrates smart technology to enable users to monitor their energy consumption from their phone via the LG ThinQ app.”
Consumers are also looking for fridges that adapt to their storage needs with features like adjustable shelving, spacious door bins, and specialised compartments for produce.
“The LG Slim SpacePlus Ice System is another standout feature, built directly into the fridge door, allowing users to access ice and water without sacrificing storage space in the fridge or freezer.”
As kitchens evolve into more integrated living spaces, LG believes consumers will continue to look for appliances that seamlessly blend with their surroundings.
“Our latest Essence White fridge is designed to do just that, complementing the wider suite of LG kitchen appliances to create a cohesive and sophisticated aesthetic that completes the kitchen experience,” Tweedie said. AR
Clare Goldstein Senior Market Product Manager – Refrigeration
Australians are searching for better value for money appliances and are more willing to delay purchase decisions while they shop around, compare products and purchase through alternative channels, according to Haier.
“Australians love to invest in their homes, and in turn, the appliances kept within them, but rising cost of living pressures is driving consumer purchasing behaviour to lower ASP product,” Clare Goldstein said.
“Dining in versus dining out, coupled with the rise in frozen food purchases, is also driving a greater need for chest freezer solutions and wine/beverage storage. We’re seeing customers look for increased value, spending more time understanding the differences in product tiers, so we need to give customers more choice within our product ranges. We’re proud to have done this in 2024 with our 8-star bottom mount and wine and beverage fridges.”
Haier has been conducting extensive research into the global sustainability movement, what it means, and how the company can act on it specifically to make a difference.
“We know the majority of our carbon footprint comes from the product lifecycle in the home.
Haier 433L
Bottom Mount
Refrigerator Black
HRF420BEC
` Market-leading 8-star energy rating
` Modern flat door design with horizontal recessed handle
` Humidity Zone bin creates the optimum environment for fruit and vegetables
` Super Freeze function freezes food fast to preserve flavour, texture and nutrients
` Multi-Zone Air cooling system for consistent airflow to every corner of the fridge
RRP: $1,499
To help minimise this, we are focused on producing more energy efficient products across our refrigeration line-up.
“This is reflected in our 8-star refrigerator, which operates on 59.9% less energy consumption compared with a 3.5-star refrigerator (with 387kWh annual consumption as per energy label tests) without compromising on food care. It combines high efficiency inverter compressor technology and vacuum insulated panels to achieve optimal temperature control.”
Customers are looking for refrigeration products that deliver consistently high-quality food care, with the added benefit of customisation.
“The Haier refrigeration range offers key features from SwitchZone flexibility for easily converting a freezer compartment to extra fridge space, to freezing foods fast with SuperFreeze. Haier’s FresherTechs are designed to make it easy to preserve food properly, maintaining nutritional value, appearance and flavour,” Goldstein said.
“As the focal point of the home, it is important that Haier offers a range of refrigerators that comprise different configurations, designs, finishes and aesthetics to suit every kitchen design. As we progress into 2025 and beyond, we will continue to see new and exciting innovation within the refrigeration market, and Haier will be at the forefront of those developments.” AR
“
Consumers appreciate refrigerators that offer technology to extend the life of food to reduce waste, as well as features that save time and energy, while making everyday life easier.
PANASONIC
Ricardo Damiani
Product
Marketing Manager – Appliances
The refrigerator category is experiencing growth, particularly in Quad Door models, according to Panasonic. Despite this growth, consumers remain highly price sensitive, making it crucial for products to offer tangible consumer benefits.
“The Panasonic PRIME+ Edition refrigerator range is a welcome option in the current climate. With increased cost of living and time-poor lifestyles, consumers appreciate refrigerators that offer technology to extend the life of food to reduce waste, as well as features that save time and energy, while making everyday life easier,” Ricardo Damiani said.
` Double Prime Fresh drawers extend the life of food with variable temperature compartments
` Prime Freeze drawer in the freezer section freezes food five times faster than a regular freezer
` Fresh Safe fruit and vegetable drawer maintains up to 90% humidity to keep produce fresh for longer
` Flexible storage space with adjustable height trays, moveable door pockets and a flexible divided ice box
` Compatible with Panasonic SmartApp+ for personalised control and energy savings
RRP: $4,289
Sustainability is a key pillar of the PRIME+ range with technologies designed to reduce energy and food waste including ECONAVI sensors to detect ambient conditions such as light, humidity, external and internal temperature, while the intelligent inverter compressor ensures efficient operation, energy savings, less noise and quick cooling.
“Panasonic’s Quad Door models are compatible with the Panasonic Smartapp+ with features to monitor usage, switch to energy-saving mode, and provide alerts, such as a notification if the refrigerator door is left open.”
A survey commissioned by Panasonic found 83% admitted their household throws out at least some refrigerator items every week. The most common reasons for wastage were food being left in the fridge or freezer for too long (42%) and food expiring before its ‘use by’ date (33%).
“The unique technology in the PRIME+ Edition refrigerators help keep food fresher for longer. Prime Fresh technology offers ‘soft freezing’ at -3°C which is ideal when you don’t want to put food into the freezer but want it to be fresh at the end of the week,” Damiani said.
“In addition, the Fresh Safe fruit and vegetable drawer automatically maintains up to 90% humidity, the optimal temperature to retain moisture and keep produce fresh and succulent for longer. The Prime Freeze rapid freeze function freezes food five times faster than a regular freezer to ensure flavour and textures are locked in during the freezing process.”
To maximise market opportunities, Panasonic believes it is important to understand the consumer, solve their pain points and deliver convenience, cost savings and sustainability, as well as a harmonious design that suits their kitchen décor. AR
Daniel Bertuccio Marketing Manager
Consumers are increasingly favouring integrated refrigeration for its ability to seamlessly blend with modern kitchen designs and achieve minimalistic and cohesive aesthetics, according to Worldwide Appliances.
“In terms of features, customers prioritise cost saving features such as precise temperature control with minimal fluctuations, even flow of cool air, promoting longer lasting storage, innovative design and smart storage solutions. These features not only enhance functionality but also contribute to a sleek and efficient kitchen environment,” Daniel Bertuccio said.
Worldwide Appliances is constantly seeking ways to improve product and manufacturing sustainability, prioritising energy efficiency and eco-friendly materials, especially within packaging. For example, Fhiaba fridges contain 100% recyclable packaging.
“Fhiaba refrigerators also feature advanced insulation, high-efficiency compressors, and smart temperature management to minimise energy consumption. While the latest Artusi range includes smart design features such as metal interiors to retain cool air, they also use recyclable materials in packaging.”
Worldwide Appliances recognises that consumers are highly influenced by online searches and instore consultations, which is why brand messages and product training must be accurate and align with market trends. “In addition, social media plays a significant role, offering endless inspiration for kitchen design and ideas.”
The ‘renovation hangover’ from 2020 to 2023 saw many homeowners upgrade their homes and with major renovations typically occurring every 10 to 12 years, the next boom may be a few years away, according to Bertuccio.
“This is crucial for us, especially in the premium appliance market. However, the lower end sees higher turnover, making the replacement market a valuable opportunity,” he said.
Bertuccio believes adapting swiftly to market trends, particularly in design and pricing, is crucial in today’s dynamic climate. “Speed to market is essential for maintaining relevance and staying top of mind.” AR
` Internal water filter and ice maker
` Quick cool and freeze feature
` Three storage zones including a fresh storage zone
` Full height LED light panel
` Easy access touch control panel
RRP: From $12,999
` PerfectFresh Active keeps produce up to five times fresher with active humidification
` IceMaker with fresh water connection
` Individually adjustable glass shelf lighting with FlexiLight 2.0
` No icing up of food and no need to defrost thanks to NoFrost
` DynaCool provides uniform temperature distribution
RRP: $5,999
MIELE
Melissa Taylor Category Marketing Manager – Laundry & Cooling
Miele has noticed a shift in purchase behaviour in the category with customers seeking fridges that offer more features around sustainability, smart technology and customisation.
“With smart home features becoming a key consideration, we have seen many shoppers looking for refrigerators that offer connectivity options, such as remote monitoring and integration with smart home systems,” Melissa Taylor said.
“With our integrated fridges and freezers, Miele users can now connect appliance with the Miele app to check the status and control appliance functions from anywhere.”
Amid economic pressures, Miele has noticed challenges in supply chain and market competition, impacting the entire appliance industry.
“In response, Miele recently launched a new range of entry-level integrated refrigeration solutions. Designed with both affordability and performance in mind, these models have quickly gained positive consumer feedback among those looking for quality performance, combining innovative technology with competitive pricing.”
Moving forward, Miele will continue to prioritise connectivity and energy saving features in its range of appliances to better respond to the evolving demands in the refrigeration category. AR
BY KYMBERLY MARTIN
Wet & dry functions across various types of vacuum cleaners has shown notable growth, and this feature is prominent in the robot vacuum segment, where nearly three-quarters of models now offer these capabilities, the latest GfK data shows.
Additionally, wet functionality is extending into other vacuum types, such as handsticks and handheld vacuums. Docking stations are also evolving to align with multifunctional trends as they not only charge, but extract dirt and, in some cases, include wet & dry extraction functions. In Australia, this trend is particularly relevant for robot vacuums, where a significant portion of revenue is generated by models that provide more than basic charging capabilities.
According to Euromonitor International, selected consumer appliances sectors are benefiting from in-home comfort purchases, and among these are robotic vacuums, notwithstanding their premium price point.
In a recent interview with Appliance Retailer, Harvey Norman chairman, Gerry Harvey confirmed there was growing demand for robotic vacuums, with sales “well up on last year and nothing else comes near them”.
Gaspar Xie
Head of Australia & New Zealand
Consumers are leaning on premium technology to help streamline their busy lives with innovations such as iPath laser navigation, which creates efficient cleaning routes, and AISee, an advanced obstacle avoidance system, gaining traction, according to Gaspar Xie.
“Self-empty stations with bacteriostatic dust bags offer a hands-free cleaning experience while auto-clean stations wash and dry mops to prevent bacteria and odours. There has also been a focus on suction power and a growing consumer willingness to invest in these premium technologies.”
He said eufy’s floorcare range offers powerful, efficient vacuum and mop solutions that complete the job in a single sweep. “The all-in-one stations, such as those in the eufy X10 Pro Omni, feature self-washing, self-drying, self-emptying, and self-refilling capabilities, that significantly reduce maintenance, and cater to a busy lifestyle.
“Having a high performing product reflects our commitment to lead in innovation and technology, as we continue to bring premium products that offer great value through strategic pricing into the Australian market,” he said.
` TurboWash rolling mop cleans floors while self-cleaning
` Eco-Clean ozone generator removes up to 99.99% of bacteria
` 8,000Pa suction with dual side brushes and detangling brush
` 3D MatrixEyeObstacle Avoidance system with Active Binocular Infrared Imaging technology and RGB camera accurately identifies small or low obstacles
` 10-in-1 UniClean base station with automated, hands-free cleaning, auto emptying, refilling, washing, heated air drying and detergent dispensing
RRP: $2,699.95
“
The all-in-one stations, such as those in the eufy X10 Pro Omni, feature selfwashing, self-drying, self-emptying, and self-refilling capabilities, that significantly reduce maintenance, and cater to a busy lifestyle.
”
The main challenge facing the category is the shift of some brands towards a directto-consumer sales strategy, but “we remain committed to partnering with premium retailers for distribution”.
Retail support includes targeted promotions along with comprehensive retail staff training, either online, in-person, or recorded. “Effective point-ofsale displays are crucial, and we collaborate with premium retail partners to tailor solutions to their environments,” he said.
“We recently introduced the ‘Anker Academy,’ an online training platform for self-paced learning, that delivers an education experience through interactive courses and brand-focused challenges, allowing participants to earn points redeemable for prizes.” AR
Aaron McNamara Category Manager
Electrolux is seeing a trend for multiple floorcare devices, each for a specific task.
“Many Australian households own a canister cleaner for deep cleaning, a lightweight stick cleaner for quick or spot cleans and now a robotic cleaner for daily cleans when out of the home,” Aaron McNamara said.
“There has been double-digit growth in the robotics category as these devices have more functionality and practical use cases than ever before. They vacuum, mop and automatically empty themselves mapping their environments with advanced connectivity options for convenience and integration into the modern ‘smart’ home. We expect to see this trend continue over the coming years.
“The Electrolux range reflects these multifaceted use cases that consumers demand, with options such as our 2-in-1 Well Q7 cleaners that transform from a traditional stick cleaner to a portable handheld unit at the press of a button. This means that consumers can enjoy the benefits of a stick cleaner when required, but when cleaning areas such as the car, curtains, mattress or a lounge they can easily use the more suitable handheld unit.”
There is also a choice of accessories for cleaning multiple areas of the home, such as pet nozzles, crevice tools, with motorised fluffy or soft brushes that are launching soon. Cleaning tools
“
There has been double-digit growth in the robotics category as these devices have more functionality and practical use cases than ever
before.
` Precise LiDAR technology accurately maps floor layout
` Mops while it vacuums
` Self-emptying dust bin
` Up to 4,000Pa suction
` Up to 140 minutes of runtime for coverage up to 140m2 of floor space
RRP: $1,199
devices and robotic cleaners for convenient and autonomous cleaning are also available.
“Australian consumers know the Electrolux brand represents excellence in its floorcare offering, while staying true to our core brand values in sustainability – whether that be our choice of design materials, sustainable product packaging, efficiency in our supply chain or comparatively low energy usage from each device in our range.”
McNamara said one of the challenges for manufacturers post-Covid has been the renewed expectations on cleaning devices to provide a hygienic clean whilst being multifunctional in terms of their use within the home.
“This is driving a high level of innovation and competitiveness within the category. With many new brands and device types entering the market over the past five years, it can be challenging for consumers to determine what device is going to deliver them the best result in their homes.”
Promotional offers are supplemented with retail fixtures that allows staff to demonstrate benefits of the range. AR
Malcolm Russell General Manager – Marketing
IXL Home is also noticing a shift in demand for combination vacuum and mop models with a consumer preference for the 2-in-1 solution versus dedicated functions. “This has altered our product offering to now having combination models across all price points,” Malcolm Russell said.
iRobot offers multi-functional products to assist in cleaning different floor surfaces including carpet, rugs, wood or tiles.
“iRobot continues to invest in technology to make floorcare an easy task. Robot navigation and an easy-to-use app, combined with proven hardware and brush design, ensure that cleaning efficacy and user experience are top of mind,” he said. This robot technology is supported in Australia and New Zealand by a Melbourne based customer care team, a sales representative and agent network.
Broader challenges include adjusting to future consumer needs, whether these be additional features for adding to the 2-in-1 units, the rapid progress of artificial intelligence, and its influence on app functions, and the user experience.
“Additional complexity will relate to the speed in which business can match with the rapidly changing landscape, when it comes to technology advances and new product development.
“As with all new product programs, we support new introductions with comprehensive training and a dedicated marketing communications plan, across various mediums, to support the launch,” he said. AR
` Dual auto empty handsfree design
` Three-step filtration
` Powerful suction up to 280W and 2.9kg lightweight design
` 2.4-inch LCD screen
` LG ThinQ
app connectivity
RRP: $2,499
Roomba Combo 10 Max robot + AutoWash dock
` Vacuums and mops before self-emptying dust and auto-washing the mop pad
Four-stage cleaning system with edgesweeping brush Advanced navigation powered by detection sensors and a camera
Intuitive iRobot OS technology
Integration with Alexa, Siri and Google Assistant-enabled devices
RRP: $2,199 (November release)
Shannon Tweedie Marketing Manager – Home Appliances
In the past 12 months, Australians have sought appliances that simplify daily routines with demand for convenient, efficient and intelligent cleaning solutions.
“Consumers are seeking not just value for money but also multifunctional capabilities that cater to diverse needs,” Shannon Tweedie said.
Innovations that make life easier such as the Dual Auto Empty hands-free design and the 360 LiDAR sensor are highly sought after, and consumers are not willing to compromise on performance for a lightweight design. There is a growing expectation for cordless vacuums that deliver robust suction and cleaning performance across a range of floor surfaces.
“In 2024, there has also been a surge in demand for robot vacuums as people increasingly turn to AI-driven tools to simplify their lives, and the floorcare category is no exception. The appetite for smart, efficient cleaning solutions is stronger than ever,” she said.
LG is actively responding to this evolving landscape with a range of floorcare solutions designed for multi-functionality. The latest LG CordZero Auto Emptying Handstick + Robot Vacuum Combi (A9CX-ELITE) embodies this commitment to versatility. Engineered with powerful suction of up to 280W and a suite of interchangeable attachments, including the Dual Floor Max Nozzle with LED lights, it allows users to effortlessly transition from floors to tackling upholstery, curtains, and hard-to-reach areas.
The latest LG CordZero Auto Emptying Handstick (A9X), boasts powerful suction capabilities previously unseen in a cordless stick vacuum, ensuring a deep clean across all floor types. AR
Karen Powell Regional Director – Australia & New Zealand
According to ECOVACS, purchase behaviour in floorcare continues to shift towards an interest in home robotics and its evolving technology, replacing vacuuming and mopping previously done manually. Growth in the category is backed by company research.
“Robotic vacuums are the most desired appliances with almost 90% of the Australians surveyed open to robotics in their home if it delivers a benefit,” Karen Powell said. “Two out of three were open to these appliances incorporating artificial intelligence for an even smarter clean.”
This growth to date is unaffected by cost of living increases. “We are seeing strong interest in our flagship products including our new DEEBOT X5 PRO OMNI, which leads the industry in AI-smarts.”
“It
is incumbent on local retailers to work with trusted brands focused on consumer education and growing the category, and not just go for the lowest cost opportunity.
ECOVACS DEEBOT X5 PRO OMNI
` New ultra-slim D-shape design for cleaning into corners
While she expects home cleaning robotics to grow and take up a bigger percentage of the overall floorcare market, products must still deliver an incredible floor cleaning experience.
“The auto-empty station on the new N20 PRO PLUS, ensures a hygienic cleaning experience, while the OMNI station on the new DEEBOT X5 PRO OMNI and DEEBOT T30S COMBO is self-cleaning. The new DEEBOT T30S COMBO, combines our class-leading robot vacuum with a versatile handheld vacuum for a fully integrated and seamless home cleaning experience. This handheld vacuum features a four-stage HEPA filtration system, lightweight design, intelligent auto boost suction and multibrush heads.
` TruEdge adaptive edge mopping – mop pads extend and retract around furniture legs, walls and corners
` AINA 2.0 intelligent navigation and obstacle avoidance led by AI
` Powerful 12,800Pa suction power that autoadjusts to floor type
` OMNI station self-cleans with auto-emptying, 70°C hot water mop washing and two-hour hot air drying
RRP: $2,499
“These COMBO products are the direct result of listening to our consumers, who have told us that they love their DEEBOT but still need a handheld vacuum to take care of the stairs, curtains, couches and other surfaces.
“The significant growth of the category does lead to new brands entering the market, including opportunists who do not invest in product development, and deliver products of questionable quality that can cloud the market, confuse the consumer, and ultimately deliver a poor consumer experience. It is incumbent on local retailers to work with trusted brands focused on consumer education and growing the category, and not just go for the lowest cost opportunity. That could harm the category overall at a time when home robotics has a real opportunity to become a mainstream floorcare option,” she said.
“We invest heavily with retail partners, including bespoke point of sale materials and a wide variety of tailored training programs and are committed to making the sales experience as positive and seamless as possible.” AR
Scott Kinsman
SDA & Outdoor Cooking Leader
Miele has observed a shift in consumer purchase behaviour within the floorcare category in 2024 that has continued from last year as shoppers prioritise versatility and advanced technology in their floorcare appliances.
“There’s growing demand for products that offer more than just basic floor cleaning, with consumers seeking multifunctional solutions that can handle various cleaning tasks and surfaces,”
Scott Kinsman said. “Sustainable buying trends are also more prominent, with many customers looking for more energy-efficient appliances, as well as those produced with sustainable materials and processes.”
He said customers want products that deliver long lasting performance with the emphasis on highquality and durability that provide long-term value and are environmentally friendly.
“Our new Duoflex cordless range is equipped with detachable handheld units and various attachments that make it seamless to clean, not only a variety of floor surfaces but also upholstery, curtains, mattresses, and car interiors.”
With robot vacuums also growing in demand, Miele’s Scout RX is an option for consumers looking for ultimate user convenience and mobile app operation, allowing for automatic cleaning programs and timer programming. “By integrating these versatile capabilities, Miele’s floorcare products cater to a broader spectrum of cleaning needs,” he said.
Miele supports retail partners with comprehensive training programs together with marketing support, co-branded advertising, in-store promotions, and digital marketing resources. AR
` As powerful as a conventional vacuum cleaner
` Efficient and powerful digital motor
` Speed lock system adapts quickly for any type of cleaning
` Compact design and lightweight at 3.1kg
` Multi-floor- brush for hard-to- reach-areas
RRP: $1,199
TINECO
Romeo Luo
International Business Unit Head
Two main features that consumers look for in a floorcare product is “ease of use and the ability of the product to pack a punch on the performance front”, Romeo Luo said. “While these have been top purchase motivations for some time, a shift towards more hard surfaces in Australian homes is spurring innovation in floorcare and stronger adoption in Australia.
` Uses the power of steam to seamlessly tackle all messes
` Vacuums, mops and steams in one easy solution
` HyperSteam technology (140°C) melts away grease and stains
` Two steam modes
` iLoop technology and upgraded battery
RRP: $1,199
“Since the pandemic, a desire to maintain hygienic surfaces within the home has shifted the way we clean. An effort to reduce dust and allergens could be driving more people to expand the use of hard floor surfaces such as sealed timber, laminate and tiles within the home,” he said.
With more hard surfaces being used, consumers are being drawn to products that carry the technological credentials for a deep and effective clean. Consumers will see innovations such as intuitive technology to adjust water usage, and larger tanks for longer cleaning within the Tineco range of wet and dry vacuums.
He believes the floorcare category is a competitive market and consumers are investing in time to educate themselves about product quality, technology and performance.
The Floor One Switch S6 is a 5-in-1 multifunctional vacuum with a range of attachments for easier cleaning of both hard and soft surfaces, including carpets, floorboards, car interiors, cornices and upholstery. Consumers can switch attachments in seconds with the SwitchPro Motor and unlock multiple cleaning solutions for their home including a floor washer, stick vacuum and hand vacuum.
Tineco has expanded distribution to include Harvey Norman, joining existing offline retail channels. AR
Marcus Lai
Regional Marketing Manager
Each year, Roborock is recognising a shift in consumer purchase behaviour, and 2024 is no exception with multi-functional products, or ‘one size fits all’ product solutions.
“Roborock is dedicated to innovating home cleaning technology through research, development, and production of robotic, cordless, and wet & dry vacuum cleaners,” Marcus Lai said.
“Our products are crafted to address a multitude of issues and designed with modern homeowner needs in mind. Our products continue to evolve to keep up with floorcare demands in terms of providing tools that are multifunctional and address consumer pain points,” he said.
“We focus on cutting-edge technology, usercentric design, and exceptional performance and understanding our customers’ needs. Additionally, our dedication to smart home integration gives us a unique edge, allowing our products to deliver not just superior cleaning results but also a holistic home management experience.”
He believes the rapid pace of technological advancements requires brands to innovate continually to stay relevant. “Consumers now expect more than just basic functionality. They want smart, connected devices that integrate seamlessly into their lifestyles.”
The Flexi Series handheld vacuum cleaners combines powerful suction with advanced features that adapt to various cleaning needs. It includes the advanced Flexi Pro and the streamlined Flexi Lite, designed to tackle wet and dry messes with ease for all hard-to-reach areas. AR
` 50% more suction than predecessor
` Self-cleaning tool
` Longer hose and cord
` Lightweight grab and go convenience
` Large capacity and easy fill tanks
RRP: $269
BISSELL
Chris Egan Managing Director
Bissell has enjoyed significant growth over the previous year across its extensive range of wash and wet clean products.
“As the leader in multi-surface cleaning, Bissell products deliver real deep cleaning across multiple surfaces, including soft and hard, floors, above floors, upholstery and cars. These products also deliver superior allergen removal compared to traditional dry vacuums,” Chris Egan said.
WD3D1A02-9
` 4,000mAh battery provides up to 50 minutes of runtime in eco mode
` 730mL clean tank capacity and 450mL dirty tank capacity
` SlideTech automated wheels
` Fast 30-minute roller drying time after self-cleaning
` Built-in headlight and app connectivity
RRP: $999
Uncertain economic conditions appear to be influencing retail store traffic. “Despite this, the prospects that are in-store are usually intending to buy,” he said.
Bissell takes an active omnichannel approach to marketing and advertising including strong support for retail partner campaigns, complemented by social media activity together with short and longform media broadcasts.
Bissell supplements this at store level with a sales team that back up retail in-store demonstration activities on a weekly basis, regular staff training for new products and refreshes, as well as retail merchandising support. These are in addition to value-add promotional activities to stimulate traffic and assist with sale closure.
Bissell is launching new products in the coming months including a portable SpotClean collection plus expansions in its CrossWave range sporting new features, supported by mass and targeted marketing activity. AR
Smeg’s fully integrated dishwasher, the DWAFI6224-4, delivers exceptional washing and drying performance. Its innovative orbital wash system achieves a fourstar energy rating while maintaining high efficiency. With a user-friendly control panel, this model reflects Smeg’s commitment to Italian design. It includes new programs for enhanced flexibility and performance, such as the Full Express 60, which completes a wash and dry cycle in just 60 minutes, and the Hygiene 99.9% certified program that sanitises at 75°C, effectively eliminating 99.9% of germs and bacteria. The DryAssist+ auto-open drying feature ensures dishes come out perfectly dry. Inside, two baskets with folding inserts and adjustable elements provide maximum flexibility and capacity, making it easy to accommodate delicate items. The DWAFI6224-4 comes with a five-year warranty. An optional matte black door kit is available to match the Smeg Classic matte black cooking range.
RRP: $1,490
With all the qualities you expect from Bertazzoni, the Master Series blends advanced innovative technology and fine Italian design. The Master Series offers a sophisticated matte black finish, which is tougher and more durable than conventional paint, as well as being stain and scratch resistant. The ‘black on black’ finish is a standout. Unlike most black cookers on the market with a stainless steel cooktop, the Bertazzoni Master Series features a black cooktop for additional elegance. Available in 90cm, the MPL96L1ETNC features six gas burners including a dual-ring power burner. There is a generous 142L eleven function electric oven, digital programmer, a storage compartment, and triple-glazed oven door with soft motion hinges. The cooker can be installed freestanding or built-in.
RRP: $3,499
Westinghouse has expanded its product offering by introducing a new range of split system air conditioners, ranging from 2.7kW to the 9.1kW, perfect for the family home. The new range consists of five models backed by Westinghouse’s reliability, boasting features to help simplify home life. From sleep mode to two different filters that help maintain a cleaner home and turbo mode to heat or cool down the home faster. Adding to the list of practical features is Wi-Fi connectivity using the Westinghouse Home app to set schedules and turn the unit off remotely. It’s also possible to control Westinghouse air conditioners via Google Home and Amazon Alexa.
RRP: From $1,299
Tineco’s FLOOR ONE S6 FlashDry smart wet dry vacuum reveals a new frontier in hard floor cleaning innovation. The FlashDry self-cleaning system uses hot water (70°C) to dissolve stains and deep clean from the brush roll to the pipes, followed by hot air drying (also at 70°C) for a complete clean with reduced odour. A self-propulsion system allows easy pushing manoeuvres, and the dual-sided edge cleaning reaches within 1cm of baseboards on both sides for a thorough clean. The S6 FlashDry washes floors with fresh water while efficiently recycling dirty water at 450 washes per minute. The integration of Tineco’s proprietary iLoop technology optimises water usage, dirty water levels, and battery power for 40 minutes of runtime. Overall, the S6 FlashDry delivers an effortless, effective and efficient cleaning solution.
RRP: $899
(R)evolutionary Cooking reimagines and redefines the world of cooking by transferring the technological excellence of its large domestic cooking appliances to smaller, versatile products. Made entirely in Italy, these new products offer multiple possibilities for use in any kitchen setting. The Smeg COF01 Benchtop Combi-Steam Oven brings the capabilities of a combined steam oven, typically built-in, to any kitchen or domestic space. It’s perfect for a main residence, a holiday home, or even an outdoor kitchen. The Smeg PIC01 Portable Induction Cooktop, also made in Italy, offers professional-level performance outside the conventional kitchen setting. With nine power levels and a boost function, it features automatic programs like keep warm, fry, and barbecue, as well as a temperature probe for precise cooking results. These products join Smeg’s family of breakfast, coffee, and food preparation appliances, providing a comprehensive kitchen solution under one brand.
GreenPan’s Evolution range is the first cookware collection to be awarded the Cradle to Cradle Certified standard. Its production method, easy recyclability and sustainable materials used in both product and packaging secured a bronze level certification. The Evolution range is a real showstopper with an elegant pine green design, matte stainless steel handles and a sparkly nonstick interior infused with diamonds. This collection features GreenPan’s greatest innovations from the past 15 years including state-of-the-art PFASfree Thermolon ceramic non-stick coating enhanced with diamonds, unique Balance Pro base technology, Magneto induction technology, Scratch Guard technology and an extra-large cooking surface. RRP: From $139.95
To meet increasing consumer demand, Bertazzoni has launched its Master Series with an induction cooktop in a unique matte black finish to add elegance to any kitchen. Available in 90cm, the MPL95I1ETNT cooker features a five-zone induction cooktop including Multizone function. A generous 142L 11-function electric oven incorporates catalytic self-clean liners. It also has a digital programmer, a storage compartment, and tripleglazed oven door with soft motion hinges. The cooker can be installed freestanding or built-in
RRP: $4,499
De’Longhi
23, 24, 25, 27, 51 e&s
8, 19, 60, 68 Euromonitor International 24, 54, 66
Miele 21, 32, 38, 65, 71
Mitsubishi Electric
Mitsubishi
Olimpia
8, 46, 54, 57
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Smeg 26, 29, 36, 39, 56, 73, 74
34, 35, 37
12, 13
40, 52, 65
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Consumers have rated Smeg no.1 in Canstar Blue’s latest dishwasher ratings, scoring the brand five stars across all categories, including performance, features & functionality, value for money, ease of use, design and overall satisfaction.
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