Australian Printer May 2021 by The Intermedia Group

MAY 2O21

LEADING THE INDUSTRY FOR 70 YEARS IN PRINT | SPRINTER.COM.AU

Taking business to the next level with EFI COVER: Screenmakers installs an EFI VUTEk h3

Capitalising on market trends: Craig Heckenberg

Tanya Watkins (Glue4u) on Women in Print

All the latest innovations from virtual.drupa

‘CUSTOMER IS ^ KING AT HERO PRINT’ ...AND IT SHOWS o Queen

AUSTRALIA’S BEST BEST TRADE TRADE PRINTER PRINTER AUSTRALIA’S

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CONTENTS

14-16

SCREENMAKERS INVESTS IN AN EFI VUTEK H3 HYBRID FLATBED/ROLL-FED PRINTER

May 2021

WOMEN IN PRINT: TANYA WATKINS

CASE STUDY: SIGN HERE SIGNS

 31 HEIDELBERG  32 FUJIFILM  32 KOENIG & BAUER DURST  32 KOMORI  33 ESKO AND ASAHI  33 ZÜND  33 MIMAKI 34 PACPRINT 2021: SUE THRELFO DESCRIBES THE VIEW FROM THE TOP

6-12

NEWS: AUSTRALIAN PRINTER’S COMPREHENSIVE INDUSTRY NEWS

14-16

TAKING BUSINESS TO THE NEXT LEVEL WITH EFI: SCREENMAKERS INVESTS IN AN EFI VUTEK H3 HYBRID FLATBED/ROLL-FED PRINTER

PRINT DIARY: ALL OF THE BIGGEST UPCOMING EVENTS AND TRADESHOWS

DEBORAH CORN: KEEPING YOUR CURRENT CUSTOMERS FROM YOUR COMPETITORS

18-19

PEOPLE IN PRINT: EPSON AUSTRALIA MANAGING DIRECTOR CRAIG HECKENBERG

DAVE FELLMAN CLASSICS: ARE YOU REALLY NETWORKING?

WOMEN IN PRINT: GLUE4U’S TANYA WATKINS

40-41

22-23

THE REAL MEDIA COLLECTIVE: PAPER PLANES – WHAT THE PULP IS GOING ON?

CASE STUDY: HOW SIGN HERE SIGNS STAYS AHEAD OF THE COMPETITION

MEQA SMITH: THE REAL COST OF HIRING THE WRONG PERSON

ADVERTORIAL: THE CASE FOR INNOVATION IN A TIME OF CRISIS WITH HP

26-33

GALLERY: LIA AND VISUAL CONNECTIONS HOST INDUSTRY SOCIAL EVENT IN SYDNEY

VIRTUAL.DRUPA: ALL THE LATEST TECHNOLOGIES FROM THE TRADESHOW  26 KURZ  28 KONICA MINOLTA  29 EFI  30 HP

GALLERY: CURRIE GROUP HOSTS SUCCESSFUL EFI OPEN HOUSE WEEK

46-58

CLASSIFIEDS: THE AUSTRALIAN PRINT INDUSTRY’S BIGGEST MARKETPLACE

Advertiser’s Index

To advertise call Carmen on 0410 582 450 or carmen@intermedia.com.au

All Clever Stuff �� 52 All Work Crane Services �� 48 Allkotes �� 9 Böttcher Australia �� 17 Clever Fridge Magnets �� 48 CTI Colour Printer �� 50 Currie Group �� 35 Customer’s Canvas �� 9 Cyber (Aust) ��OBC D&D Mailing �� 55 Dataflow Business Systems �� IBC Dockets and Forms Australia �� 54 Durst Oceania �� 7

4 | AUSTRALIAN PRINTER MAY 2021

EFI �� OFC, 14,15,16 EH Manufacturing & Alltab �� 48 Epson Australia �� 5 Fujifilm Australia �� 39 Fujifilm Business Australia �� 13 Gecko Sticker Signage �� 53 Giga Print Silverwater �� 51 Graphfix Trade Solutions �� 58 Graph-Pak �� 47 Guru Labels �� 49,56 Hero Print ��IFC, 3 HP �� 24,25 J W Graphics �� 46

Jetmark �� 21 Kurz Australia �� 27 Labelline �� 46 Lifhart �� 46 Mister Magnets �� 52,54 MT Envelopes �� 52 National Auctions �� 56 Nettl Australia �� 57 PacPrint �� 45 Periodical Press �� 50 Printing.com �� 11 Screen GP �� 37

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NEWS

Editor’s Comment

MCC acquires in-mould labelling company Herrods By Hafizah Osman

Product innovations and industry insights are in the spotlight in this issue of AP as virtual.drupa just provided the entire value chain of the print and packaging industry with a comprehensive overview of the product portfolios and latest innovations of the exhibiting companies. What this means for industry is a combined expertise and variety of topics that highlighted relevant content and growth potential in the various sectors, focused on global trends and provided exciting insights. Many in the industry have expressed their interest in the technologies on show and have mentioned that they are looking forward to PacPrint later in the year, where many of these solutions could possibly be shown in Australia for the first time. It’s only a matter of time before we’ll read stories of printers purchasing some of these technologies but until then, check out what was launched inside!

Labels solution provider Multi-Color Corporation (MCC) has acquired Melbourne-based Herrods, a provider of in-mould label (IML) solutions in Australia and New Zealand, for an undisclosed sum. Following the acquisition, Herrods will continue operating under its existing brand with the existing leadership team. Since its founding in 1963, Herrods (formally known as John Herrod and Associates) has always kept up with technology, and is one of a few printers globally that exclusively produces IML in both conventional and UV inks. MCC CEO Nigel Vinecombe said the acquisition was the result of demand for IML solutions as it is a highgrowth labelling technology in which pre-printed labels are inserted into a packaging mould during a container’s manufacturing process, creating a fully recyclable, cost-effective, durable and consistent product. “IML solutions are in high demand globally and Herrods is one of the best, most

Herrods’ Melbourne-based facility will continue operating under its existing brand and with the existing leadership team post acquisition

innovative providers in the industry,” Vinecombe said. “For more than 50 years, the company has continually invested in its people, processes and technology, making it a trusted partner to a wide range of local and international brands.” Herrods currently has 69 employees and is said to be investing to expand its footprint in order to satisfy increased demand. Herrods managing director Justin Bennett said MCC supports a number of the world’s most prominent brands and that the acquisition by MCC will provide additional

Managing Director James Wells 02 8586 6101 james@intermedia.com.au

Editor Hafizah Osman 0431 466 140 hosman@intermedia.com.au

National Sales Manager Carmen Ciappara 0410 582 450 carmen@proprint.com.au

Subscriptions (02) 9660 2113 subscriptions@intermedia.com.au Subscription rate (6 issues) Australia $79

Printed by Hero Print Alexandria, NSW, 2015

Mailed by D&D Mailing Services Wetherill Park, NSW, 2164

resources to open up new areas of growth for Herrods IML. “MCC is the preferred partner for large and small brands seeking to build brand equity, and a leader in producing innovative and sustainable premium labels,” Bennett said. “Joining forces with MCC will open up new opportunities for local and international growth, while allowing us to retain day-to-day control of our operations. We’ll continue delivering the high standards of quality and customer service and we look forward to sharing knowledge and innovation to better service our customers.”

Design and Production Manager Carrie Tong 02 8586 6195 carrie@i-grafix.com

Australian Printer is published bi-monthly by Printer Media Group, registered in Australia ABN 47 628 473 334. This publication may not be reproduced or transmitted in any form in whole or in part without the written permission of the publishers. While every care has been taken in the preparation of this magazine, it is a condition of distribution that the publisher does not assume any responsibility or liability for any loss or damage which may result from any inaccuracy or omission in the publication.

6 | AUSTRALIAN PRINTER MAY 2021

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FXA officially becomes Fujifilm BI Australia By Hafizah Osman Fujifilm Business Innovation Australia (formerly known as Fuji Xerox Australia) has now formally changed its name as part of a regionwide rebranding initiative and has officially opened its new facility and showroom in Richmond, Melbourne, bringing under one roof all of its Australian subsidiaries. The significant move follows the name change of its parent company, Fuji Xerox Co., Ltd., to Fujifilm Business Innovation Corp and Fuji Xerox’s decision to end its technology agreement with Xerox Corporation on the agreement’s expiration date of March 31. The company advised that the technology agreement provided for not only brand licenses, but also technology as well as sales territories. As Fujifilm Business Innovation, the company will continue to offer core printing and document technologies and services, and an expanding portfolio of enterprise software solutions, managed print services, creative, print, mail services and IT services. Fujifilm Business Innovation Australia has started sales and marketing of Fujifilmbranded products and services. Products under the Fuji Xerox brand will continue to be sold for a set period of time after the company name change. Fujifilm Business Innovation Australia managing director Takayuki Togo said: “This is an exciting time in our proud history of delivering leading innovation in document-related solutions, services and technologies to Australian customers.” “With our commitment to provide market leading print technology, this rebrand signifies the next step in our

(l-r) Fujifilm BI Australia’s Ken Sugiyama and Takayuki Togo with Melbourne Football Club’s Gary Pert at the Melbourne inauguration

Fujifilm Business Innovation Australia’s executives and staff are all smiles at the company's recent name changing ceremony

continuous evolution as we advance and innovate together with the other companies in the Fujifilm Group.” In the commercial printing field, by combining the marketability, technologies and product capabilities of Fujifilm and Fujifilm Business Innovation, the companies aim to offer customers one-stopshop solutions. All current products, solutions and services will continue to be available and serviced as normal locally. Fujifilm Business Innovation Corporation

8 | AUSTRALIAN PRINTER MAY 2021

corporate vice-president Ken Sugiyama, who is responsible for the company’s regional operations in Australia and New Zealand, officiated the recent inauguration of the company's new facility and showroom in Melbourne. At the launch, local Indigenous people performed a traditional smoking ceremony. “This is the first time we have seen all of our Australian subsidiaries come together under one roof. We have done this to accelerate our ability to provide innovative solutions to help our customers,” he said.

The facility now houses: • Fujifilm Business Innovation, which provides document-related solutions and services based on office multifunction devices, printers, as well as production printers; • Fujifilm Upstream, the company’s managed print services provider; • Fujifilm CodeBlue, its IT managed services subsidiary and the most recent addition to the Fujifilm family in Australia. “Opening this new facility, with its special focus on technology and innovation, is exciting. We also celebrate one of the most important changes in our company’s history as we recently changed our company name after 60 years in Australia,” Sugiyama added. “Our new name and our new facility here signal our ambition to become a true global leader delivering innovation to our customers’ businesses. We are not just a box or equipment company any longer. We are now a solution provider. This facility is a demonstration of how we are investing in our customers, our people and the community. “As Fujifilm Business Innovation Australia, we look forward to building on our close relationship with other Fujifilm companies and leveraging the innovative technologies that we have developed to introduce even better products, services and solutions to our Victorian customers in future.” Fujifilm Business Innovation Australia chief sales officer Tony O’Connor added, “We are a leading player in digital print solutions in the Australian market. Our strategy of services and solutions will enable us to maintain a leading position to print businesses.”

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NEWS

MBE’s new female-run franchise in Brisbane’s Archerfield By Sheree Young Two long-time friends, Alpana Mehta and Darshika Solanki, are now the proud owners of a new Mail Boxes Etc. (MBE) franchise at Archerfield, south of Brisbane. Both women have strong experience in the fields of customer service and team management and see this as a brilliant partnership and combination when it comes to running their own franchise. The duo have known each other for 14 years and said they are looking forward to using their skills and experience to help other businesses utilise the best of what MBE has to offer for individual and corporate needs. MBE Australia CEO Clayton Treloar said the pair have decided to go with MBE as they are always looking at ways to improve processes

Alpana Mehta and Darshika Solanki are now the proud owners of an MBE franchise in Brisbane's Archerfield

through efficiency and productivity. They were also drawn to the franchise group due to its growing brand name and family-friendly operating hours. The franchise group also offers a vast range of services for customers. “In the wake of International Women’s Day

last month, it is fantastic to have both Alpana and Darshika join the MBE Australia team,” Treloar said. “The knowledge and skills that the duo bring to the table will only enhance the larger MBE brand moving forward, as we continue to cement our history and credibility

across the Australian business community.” Treloar added that MBE franchises are available from $80,000 and the network is part of A/NZ’s preferred franchise network, offering franchise finance to select individuals when certain criteria are met.

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NEWS

Vale: Bailey Print Group’s Ron Bailey By Hafizah Osman

The founding director of Bailey Print Group and Bailey Outdoor Advertising, Ron Bailey, has died and has been remembered by his family, friends and colleagues. Previously known as Banner Specialists and Bailey Outdoor Advertising, Bailey Print Group is the fresh identity of these companies that has been supplying quality signage, digital printing and visual solutions to businesses of every scale and location for over 35 years. From humble beginnings producing detailed, hand painted cross street banners under the Bailey family home in Brisbane in 1985, Bailey was one of the two founders

Ron Bailey was one of the two Bailey Print Group founders

of Bailey Print Group. Alongside his wife Halina Bailey, Bailey secured the

company’s initial foothold by winning the 1988 Brisbane World Expo contract to supply 2300 light pole banners, the brackets for the banners and the installation of the project. The duo passed on the torch to the second generation, Peter Bailey (general manager) and Samantha Bailey-Jensen (business development manager), in 2014, which saw the company move into the digital printing era. “It is with great sadness that we said goodbye to Ron Bailey, the founding director of Bailey Print Group and Bailey Outdoor Advertising,” Bailey Print Group said. “Ron grew his business into one of Brisbane’s leading billboard advertising companies whilst on the

side expanding into digital printing. His legacy stands strong even today, with Bailey Print Group now one of Brisbane’s biggest signage and display companies. “His wit, street smarts and industry knowledge will be greatly missed by many.” oOh!media chief commercial and operations officer Noel Cook, who worked with Bailey for about 30 years of his oOh!media career, expressed his condolences on LinkedIn. “He was always a hard task master but a kind and gentle man. He built a great business and legacy, which his children continue to grow. Ron, thank you for all you have taught me and the wonderful business you leave behind,” he said.

Queensland publisher and printer wins APAC excellence award By Sheree Young Ocean Reeve Publishing, which also owns fourthgeneration print business, Clark & Mackay, is among the winners of the 2021 APAC Australian Enterprise Awards. Ocean Reeve Publishing (ORP) specialises in publishing the works of independent and selfpublished authors. In October 2020, Ocean Reeve Publishing purchased Clark & Mackay from Neil Mackay and has since been using Clark & Mackay for their printing needs. The company’s founder, Ocean Reeve, says his business now offers a world-first tailored solution for selfpublished authors, which also includes a mentoring program. “I created ORP to give first-time authors the tools and support to help bring their books to life and create

The company’s founder, Ocean Reeve said he finds the recognition by an international organisation immensely exciting

superhero authors who aim to inspire positive change in the world,” Reeve said. “We give authors control while mentoring and supporting them through the entire publishing process so they’re not foundering in the highly competitive book market. Our world-

10 | AUSTRALIAN PRINTER MAY 2021

first tailored mentoring program provides guidance on everything from writing, designing the cover, printing and marketing.” Reeve said the recognition by an international body is immensely exciting. “It helps highlight how successful and prominent

the indie author scene is and how companies, like ours, are meeting their needs,” he said. “The award positions us, not only as leaders in Australia who are offering new ways of publishing, but also in showing aspirational authors around the world that they can write the book that everyone has in them, and be supported through the entire publishing process to get their book onto bookshelves and into the hands of their target audience.” In the last year, ORP has doubled its number of first-time authors with many of them hitting the keyboard during COVID lockdowns or used the pandemic to refine and publish manuscripts they had been working on. “Everyone from stay-athome mums to self-help gurus, business leaders, and fiction writers are discovering they can fulfill their dream of being a published author,” he said.

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NEWS

Former Aust Post CEO opens up on Cartier watch scandal By Hafizah Osman Former Australia Post CEO Christine Holgate has broken her silence after the Cartier watches scandal, in a submission to a Senate inquiry. In the submission, Holgate referred to the events of 22 October 2020 saying she was “humiliated in Parliament” and “unlawfully stood down for no justified reason” by Australia Post chair Lucio Di Bartolomeo. “Throughout this period, I have only made one statement – my reluctant offer to resign – and I have deliberately avoided the opportunity to speak out about what happened,” Holgate said. “The chair of Australia Post not only unlawfully stood me down, he lied repeatedly to the Australian people and to their

Former Australia Post CEO Christine Holgate tells all in Senate inquiry

Parliament about his actions. Time after time he has made statements that I had agreed to stand down when I had done no such thing. The evidence in this submission is irrefutable.” Holgate was stood aside in October 2020 after the federal government launched an investigation into the

purchase of $12,000 in luxury Cartier watches for four senior Australia Post employees. Holgate disclosed the purchases during a Senate Estimates hearing in Canberra but defended the action saying the watches were not paid for by taxpayer funds, as Australia Post is a commercial

organisation. Di Bartolomeo issued a statement as well, hitting back at Holgate’s claims in the Senate inquiry. “Holgate claims that she was unlawfully stood down. That is not correct. On 22 October 2020, Holgate agreed with me to stand aside from her role pending the outcome of the shareholder departments’ investigation and any further actions taken by Australia Post,” he said. “The agreement for Holgate to stand aside was reached between myself and Holgate in telephone discussions late that afternoon, in breaks during a board meeting at approximately 4.00pm. The board did not stand down, or suspend, Holgate from her role – that being an unnecessary consideration given her agreement to stand aside."

TRMC study a startling look at print’s pandemic pain By Sheree Young The results of an industry survey launched by The Real Media Collective last year shows the staggering impact COVID-19 had on local print-related businesses. The survey found that over 90 per cent of Australian businesses suffered significant impact due to the pandemic with each suffering an on average 55 per cent downturn. Of these, 72 per cent reported having debtor related issues. “This pandemic has hit the manufacturing sectors incredibly hard and none more so than the print and related industries,” The Real Media Collective CEO Kellie Northwood said. “As a low margin to output ratio, our recovery is

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delayed by the recovery of our customers compared to high-margin industries. As industries like tourism, retail and hospitality recover, our sector recovers slowly behind.” The report also points to a startling decline in imported and locally produced paper grades, which it attributes to a rise in printers using house or floor stock to complete jobs at the height of the pandemic. “The total Australian market of fine paper imports and locally produced grades reduced by 159,258 tons between 2013 and 2019 as an average across all grades, however from the previous 12 months there has been a decrease of about 160,000 tons and throughout COVID-19 a stall of all graphic paper grades,” the report found.

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AUSTRALIAN PRINTER MAY 2021 | 11

NEWS: BUSINESS

PRINT STOCK WATCH: MAR 01 - MAY 01

ASX (AUD$)

Price

Change

Amcor

14.95

0.07  16.50

Year High

Year Low 13.14

IVE

1.36 0.01  1.63

0.57

News Corp

31.14

14.77

oOh!media Ovato

0.39  32.94

1.74

0.00 – 1.95 0.70

0.005

0.00 – 0.016 0.0031

Redbubble 4.09 0.12  7.35 16

MAY 2020

MAY 2021

NYSE (US$)

0.72

MAY 2020

AMCOR

MAY 2021

IVE wins the silver award in the Category Management segment

NEWS CORP

Price

Change

Year High

Year Low

Adobe 515.48 1.84  536.88 Apple

332.57

133.58 0.81  145.09

69.55

Canon

23.84 0.23  25.94

15.46

Fujifilm

64.95

0.06  65.53

42.11

News Corp

24.31

0.29  25.64

9.48

Xerox

24.52 0.27  26.96

14.22

MAY 2020

MAY 2021

MAY 2020

CANON

MAY 2021

XEROX

DAX (EURO)

Price

Agfa

4.16 0.01  4.18

Change

Year High

Year Low

Heidelberg 1.39 0.028  1.54 Koenig & Bauer 24.40

0.10  27.46

Metsa Board

10.76

0.16  11.01

UPM

33.03 0.19  33.58

2.0

1.5

1.0

0.5

0.0

MAY 2020

MAY 2021

MAY 2020

HEIDELBERG

12 | AUSTRALIAN PRINTER MAY 2021

IVE, Active Display Group win big at 2020 Shop! Awards

3.12 0.47 16.03 5.74 22.46

MAY 2021

UPM

By Hafizah Osman IVE and Active Display Group have gone home winners since taking home gongs at the recent 2020 Shop! Awards. Active Display Group won five awards, including two gold awards in the window displays and store design categories for its Uniqlo Linen and Disney Giftorium projects respectively. The company was awarded silver in the large or department store and store design categories for its Myer Giftorium project, and bronze in the Centrum Printing Produced in A/NZ category for the same project as well. IVE Group went home with five awards as well. It won three silver gongs in the Liquor – Permanent Display category (for its Johnnie Walker Glorifier 200th Year project), Category Management segment (for its Gtrack Adaptive Health and Beauty System project for Woolworths), and Environmental Stewardship category (for the Billy and Margot Petbarn Pallet Display for Real Pet Food). It also nabbed two bronze awards in the Consumer Electronics – Permanent Display category for the Vodafone Prepaid Stand

project and Category Management segment for the Sensodyne Oral Care Gondola End project for GlaxoSmithKline. In addition, Double Impact Displays won two gold awards in the Consumer Electronics – Temporary Display and the Centrum Printing Produced in A/NZ categories for the Dell/Alienware Gaming Table JB HiFi project. It won two bronze awards in the Specialty Retail, Lifestyle & Service Providers – Permanent Display category for the Audio Technica – Tech2Go project and the Window Displays category for the Samsung Galaxy Z Fold 2 project. Active Display Group CEO Steve Voorma said, “We are delighted to be so highly recognised and awarded at this year’s Shop! Awards. “It was a tremendous effort in a highly competitive market. Congratulations to our amazingly talented and very hard working team, and to our wonderful clients who we have been able to share these fantastic wins with. “2020 presented the industry with many challenges, so we worked harder and smarter to engage shoppers. We’re thrilled that this work has been recognised.”

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(l-r) Screenmakers director Rick Gulliford and EFI sales development manager Darren Massey

Taking business to the next level with EFI Screenmakers has invested in an EFI VUTEk h3 hybrid printer as the right printing solution for colour consistency, speed, and the ability to print on a wide range of media, at lower production costs

ith over 30 years’ experience in the Canberra region, Screenmakers prides itself in the delivery of quality products with rapid turn-around times. That is why when the company was faced with the need to boost its press lineup, it prioritised features, such as lower production costs, colour consistency and speed, the ability to print on a wide range of media, and increased production capacity, which it recently found in an EFI VUTEk h3 hybrid flatbed/roll-fed printer. As a first-time customer of EFI, Screenmakers director Rick Gulliford

14 | AUSTRALIAN PRINTER MAY 2021

said one of the main reasons for choosing the EFI VUTEk h3 printer was its faster turnaround times, speed, and Fiery Command WorkStation capability. Gulliford also said he was impressed with the EFI VUTEk h3 printer’s capability to perform multi-layered jobs seamlessly. “It’s the biggest investment we’ve made in a single piece of equipment; it’s so sleek and robust. We got our machine configured with eight colours – CMYK + light CMYK – and white. We didn’t take up the option of ‘clear’ as it wasn’t something we were after. With the multilayer capability on the VUTEk h3, we can

print up to nine layers, whether it is white under-print or white over-print,” he said. “We do a lot of white graphics onto clear film for window decorations, mainly in commercial buildings for privacy. We can do all of that work now seamlessly on the VUTEk h3. This has also allowed us to create some work with tactile feel to it, with textured printing. We’ve been experimenting with that as well and some customers have shown interest in it.” The install of the EFI VUTEk h3, along with Fiery Command WorkStation capability, also meant that Screenmakers was able to achieve a unified workflow system within its business. “EFI offered us a complete unified workflow solution. With the Fiery Command WorkStation software, we were able to run our existing printers on the same operating system,” Gulliford said. “In the past, we had two main manufacturers and two types of RIP, which were very different in the way they were. This resulted in colour inconsistency across output devices.

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COVER FEATURE “Now, with the Fiery proServer Premium digital front end, we have been able to achieve the same result across the different printers that we own.”

The analog to digital move Screenmakers has grown from a small screen-printing company since its inception to become a very dominant force in the graphic reproduction market. It was started in 1979, in Queanbeyan. Gulliford joined the business in 1981 and has been its director since the mid ‘90s. Gulliford has seen the business go through much change, especially in the last 10 years. The most prominent one, for him, was Screenmakers phasing out screen printing and moving solely to digital. “We’ve had digital type printing from the first pigment-based printers, into eco solvents and dye sublimation then to flatbed UV printers. It was a transition from long-run, quantity-driven work to shorter-run quality-driven work,” he said. Screenmakers has opted for a very diversified operation, rather than a specialised set-up to offer customers complete in-house production and services. This, Gulliford said, has allowed the company to cover a wide range of client requirements and deadlines. Its services include digital printed graphics, computer-cut vinyl graphics, mounting and laminating, sandblasting, plastic fabrication, general sewing and finishing, welding and sheet metal work, basic joinery work, spray painting, routed and laser-cut graphics, amongst others. “We create solutions for sporting events, conferences like the G20 Summit, and other graphic fit-outs, including the Australian Submarine Base in Cherbourg, France. We also do a lot of commercial building signage, statutory signage, national parks signage and commercial printing,” Gulliford mentioned. “We have a skilled fabrication side as well – which is a point of difference to other sign and printing shops – services include laser cutting, folding, in-house spray painting, and welding. “During our time in business, we’ve embraced new technologies and updated our printers to keep ahead of the game and provide the best for our customers.”

Picking the right printer Early last year, Screenmakers realised it had five different printers and their speeds weren’t comparable to some of the newer technologies available in the market.

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The EFI VUTEk h3 was installed at Screenmakers with the Fiery Command WorkStation capability

The Screenmakers team gather outside their premises in Queanbeyan, near Canberra

Gulliford understood that the printers were getting outdated, which resulted in his search for a single new machine that could do the work of three. “Rick started on his journey to look for a new printer, initially focusing on only a new UV flatbed printer,” EFI sales development manager, Darren Massey said. “As strategic consultants, EFI undertakes a very rigorous sales discovery process with its customers to provide the right solution that suits their needs. I carried out an extensive discovery process with Rick, assessing Screenmakers’ needs and found out that his business would be more suited to a true hybrid printer due to his workflow evenly split between rigid and flexible media. “I presented Rick with two options to choose from – our VUTEk 32h hybrid printer that was suitable for mid-volume

production and our high-end VUTEk h3 for high-volume quality production.” To make an informed decision, Gulliford looked at every manufacturer’s product offerings in detail and did a comprehensive printer comparison, including an apples-to-apples print sample challenge. Each print service provider presented the same media files and the print samples were then scored on the quality difference in solids, text, photographic and gradations. Each printer was also benchmarked on print speeds, ink usage and running costs. “To convince Rick, we worked closely with our global team of product, colour management, application and service specialists, and used Screenmaker’s print and financial data to build a compelling TCO model,” Massey said. “EFI came out top in every single category for Rick: colour consistency,

AUSTRALIAN PRINTER MAY 2021 | 15

COVER FEATURE sharpness of text, image quality, speed and running costs.” Gulliford said the VUTEk h3 install has given him the confidence to further develop the Screenmakers business. “The VUTEk h3 is one of the most flexible machines I’ve come across. When we saw demos, even of multiple EFI machines, what we liked that was unique to the VUTEk h3 was its ability to go from printing on roll media to a rigid board quickly and easily – it can be done in a couple of minutes,” he said. “I chose the VUTEk h3 for its latest high-end technology, automation, image quality, speed and the ability to upgrade it in the field to a VUTEk h5 which would future-proof our business, should volumes grow. With EFI, I have the confidence to take my business to the next level – to go hard and grow sales.”

A competitive edge

The EFI VUTEk h3 high-volume hybrid printer

The EFI VUTEk h3 is the future of digital printing, right now. The EFI VUTEk h3 includes features such as: • Next-generation, 3.2-metre wide hybrid roll/flatbed LED inkjet printer • Print resolution up to 1200 dpi • Four (optional) or eight-colour modes plus white, and up to ninelayer print capability in a single pass • Productivity of 74 boards per hour • Field upgradeable to the VUTEk h5 model with productivity up to 109 boards per hour • UltraDrop Technology with 7pL greyscale printheads • EFI cool cure LED technology • Automated media handling options to meet production needs, including new 3/4 automated media loading, stacker systems and super duty winders • EFI Fiery proServer Premium digital front end with Fiery Command WorkStation, FAST RIP, enhanced colour management and screening • Cloud and diagnostics, including EFI GO mobile management application

16 | AUSTRALIAN PRINTER MAY 2021

A sample printed on the EFI VUTEk h3

A boost to capacity Screenmakers now operates at an increased capacity with just three machines, with the ability to take on more jobs since the install of the VUTEk h3 printer. “In the past, we have turned away work where we couldn’t print it in the time needed. But since we got the VUTEk h3, that is not a problem,” Gulliford said. “With its speed and automated capabilities, it has alleviated any challenges and has equipped us for a modern-day printing world. It gives us the opportunity to look for more work as well as chase new and different markets that we may not have had a strong presence in previously.” Gulliford said Screenmakers has started considering tapping into the large-format textile market following the purchase of the VUTEk h3. “We’ve not had a printer where we could print 3.2 metres in the past and within weeks of putting the machine in, we had our first 3.2-metre wide job come through. It was good for us, as a business, to be able to do it in-house where we would have outsourced it before,” he said. Screenmakers sees its investment of the VUTEk h3 to last at least five years, with the option to field upgrade it to a VUTEk h5 printer. “If we do choose to upgrade it to a VUTEk h5, it will give us a gain of 40 per cent increase in speed. So, we have planned for an upgrade path, should we need it,” he said. Gulliford also said running the VUTEk h Series inks has its advantages of highly vibrant colours and conformable inks. Screenmakers has used it to print panels, outdoor metal signs, corflute signage, posters, banners and vehicle fleet graphics, proving its flexibility. “This has been a plus for us. It’s definitely our go-to machine and we put most of our work on the VUTEk h3. The other machines are now there for complimentary or back-up purposes.

EFI APAC vice-president of sales Rodd Harrison

Some other manufacturers restrict you to a particular ink set when you buy a printer. The only way then to get a more durable or vibrant ink is to get a new printer. That’s not the case with EFI – it has multiple ink sets and is constantly developing its ink technology,” he said. Having run the VUTEk h3 printer for a few months so far, Gulliford said he finds the machine with very few limitations. “The VUTEk h3 is a great workhorse which has transformed our operations. Having Fiery on the front end has also made it easier on our staff as it is a simple, automated program for them to run with little or no training required,” he said. “The support we have received from EFI has been great – from inception all the way through to install and service. If we had any questions, EFI would respond to them quickly. EFI also has an inkjet online portal of videos and technical documents, as well as online training courses, which are all handy.” EFI Asia-Pacific vice-president of sales Rodd Harrison said he is happy that EFI has partnered with Screenmakers in its digital transformation journey. “The VUTEk h3 is a result of our continuous product innovation and is one of the best hybrid printers there is, with a compelling TCO. We are not just selling a printer but a complete digital printing workflow solution to help our customers reinvent their business through new creative applications and improve their profitability,” he said. “The support structure that we build for our customers does not end at the sale. We are committed to partnering with our customer every step of the way, backed by our global team of dedicated field specialists and service infrastructure. “The response from Rick and the experience that he has shared with us about the VUTEk h3 printer, since install, has been a pleasure to behold. It is very gratifying to see how it is helping him streamline and grow his business. It’s great to see the EFI family expanding.”

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PRINT DIARY

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AUSTRALIAN PRINTER MAY 2021 | 17

PEOPLE IN PRINT

Capitalising on market trends Craig Heckenberg, who took on the role of managing director at Epson Australia just before COVID hit, has taken the business through one of the most unpredictable times in history

n late 2019, Craig Heckenberg was promoted from general manager at Epson Australia, becoming its managing director and replacing Bruno Turcato. Shortly after taking on the role, Heckenberg was faced with challenges brought on by the COVID-19, amplifying his role as a leader within the business. Heckenberg provided AP with an insight into what this looked like in the early days of the global pandemic, and his future plans for the business.

Q: It has been about 18 months since you took on the MD role at Epson Australia. What are some of your achievements in that time?

Craig Heckenberg (CH): In the first four months of my role, I was focused on the environmental changes within the organisation. My plan was to use that time to lay the foundation to start building a new era for Epson in the A/NZ region. But after four months, the global pandemic hit and from that point on, it was all about navigating the organisation through uncharted territory, since it affected the way all of us lived or worked. In the initial stages of the pandemic, our immediate priorities were looking after the wellbeing of our staff and ensuring they had the necessary support from senior management to provide our customers and business partners with critical products and support services.

Q: What did you have to do to transition the business though these unusual times?

CH:

Having a great team around you makes any type of

18 | AUSTRALIAN PRINTER MAY 2021

transition smooth, especially in the face of a global pandemic. The unpredictability of last year was our biggest challenge but working together with a common purpose, we were able to make quick decisions to minimise the impact of the virus on our staff, business and customers. Some of the early challenges we faced were around managing people and supply. With all the media reports of people being laid off and industries shutting down, people were naturally quite anxious about their own job security. Leading from the front and reassuring the team that we will get through this together was a huge relief to everyone and it meant that they could focus on looking after our customers and each other without worrying about their jobs. The other challenge we faced was around supply – as everyone was setting up remote working spaces, they required printers, scanners, and projectors so the sudden increase in demand was definitely a challenge for everyone in the supply chain. However, the strategies that we set ourselves pre-COVID didn’t really change that much throughout the pandemic. We have a long-term vision for our business which always provides us with a degree of certainty, even if everything around us was uncertain at the time. We know what is required to transform our own business long-term, but it was the tactical side of things that we needed to do at certain stages throughout the pandemic – that changed in order for us to adapt to whatever challenge came our way. Budgets were realigned based on new priorities and our ability to provide support for customers changed quite a bit in terms of providing customers with remote services using video.

Q: What is your assessment of business requirements in 2021?

CH:

Looking ahead, we should all be cautiously optimistic about our prospects in 2021. Whist our region is doing exceptionally well in containing the spread of the virus, other countries are still doing it tough. And whilst we can still expect more disruptions throughout 2021, strong economic conditions are creating new opportunities for businesses to grow. We witnessed many businesses throughout 2020 adapt to their new environment and create new business opportunities to survive and thrive. For example, gin distilleries pivoted to making hand sanitisers, bringing in opportunities for label printing and supplies. In addition, with more manufacturing coming back on shore, there will be new opportunities opening up for Australian printers. They should be reviewing their own capabilities and aligning them with the trends that they’re seeing in the market. Advancements in digital print technologies are also helping Australian printers explore new opportunities to attract new customers, as well as increase production capacity to meet demand. We are talking to businesses each and every day about new printing solutions to support interior design, signage, labels and textile production, which are all being driven by consumer demand for customisation, personalisation and quicker turnaround times. Locally, PacPrint is a couple of months away and with a lack of tradeshows in recent times, it’s one that we are looking forward to. There’s a lot to be said about face-to-face communication, especially within an industry like ours. PacPrint is well-positioned to bring the industry

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PEOPLE IN PRINT in doing so, create new opportunities for the industry to grow. We have a broad range of ink technologies which support many print applications. For example, we have pigment and UV inks for labels, dye sublimation inks for textiles, as well as solvent, UV and resin ink for signage. So, our customers can explore new opportunities in partnership with a brand which has successfully supported Australian and New Zealand printers for over 25 years.

Q: What can the Australian and New Zealand industry expect from Epson in the coming months?

CH:

Epson Australia managing director Craig Heckenberg at the recent launch of the company’s SurePress L-6534VW industrial UV digital label press

together once again and create new opportunities for all of the local print industry to evolve and grow. We will be there to show our support for the industry and to demonstrate some of our newest solutions.

Q: How will Epson support printers to deliver on these needs?

CH:

Epson’s got a wide range of products and services that will help print businesses capitalise on these trends in décor, signage, labels and textiles. We also have a global network of customers and partners, which can help

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create an ecosystem that local businesses can work with to offer additional solutions to their customers. In relation to services and support, Epson is focusing its resources on developing intelligent software solutions which are integrated into our products and provide valuable insights into productivity and printer performance. This also will enable us to provide proactive support to our customers so that they can produce more jobs with minimal downtime. Due to the scalability and flexibility of our PrecisionCore inkjet technology, Epson is well-positioned to lead the transition from analogue to digital and

The Australian and New Zealand print industry can expect to see more new products and services this year. We are not standing still – we have had two launches encompassing multiple products, including our new SurePress L-6534VW industrial UV digital label press, in the last six months alone. That’s a reflection of the company’s desire to continue to innovate, as well as provide new products and services for our customers, to enable them to overcome their challenges and thrive in the future. Epson seeks to create new value by leveraging its efficient, compact and precision technologies. We aim to improve the environmental performance of our products and business operations so we can play our part in creating a sustainable future for everyone. Looking ahead, Epson will continue to provide more new products and services that will help offices and print businesses transform in a variety of different ways, by raising productivity and lowering its environmental impacts. One such initiative is our advanced PaperLab product, which efficiently and securely recycles printed documents to create new paper for re-use in the office. This paper recycling system will create a circular economy by transforming office printing. On the production floor, Epson will continue to pave the way for digital printing in the commercial and industrial sectors by developing new platforms that can efficiently be deployed to meet the demands of short-run production of signage, textile and label products. And while the industry can expect many new and exciting solutions, Epson remains committed to supporting our customers and the industry to evolve and grow for many more years to come.

AUSTRALIAN PRINTER MAY 2021 | 19

WOMEN IN PRINT

Making a difference in the print world:

Tanya Watkins

Tanya Watkins, the managing director of Glue4U, had to persevere and work twice as hard to make her mark in a male-dominated print industry

rom starting off in customer service within retail and sales at the age of 14, Glue4U managing director Tanya Watkins soon saw the potential of the printing world and made a career switch. Her introduction into the industry was from her father, Cliff Parsons, who co-founded Glue4U in 2007. “By the time I turned 20, my husband and I had opened our first business in retail and sales. A few years later, after selling our last retail business, my dad asked me to help out with growing the business of Glue4U,” she said. “I think it took all of a month before I was hooked on and saw the potential in this very niche part of the industry. I knew this was the industry and kind of business that I had been searching for, so my husband and I invested in Glue4U and began the very steep climb into a very tight knit and ‘clicky’ community. “I find it very interesting to watch all the cohesive, multifaceted layers of the business come alive. I am spread across all departments and aspects of the business and I certainly can say I never have two days that are the same.” Watkins’ work was cut out for her in her early days in the business. She spent years building the company on sheer hard work, dedication and perseverance. “For many years, we were the last port of call for our trade partners, so I spent many years working and dealing with problems in processes that had been forgotten, left out, or even unfortunately sometimes ignored. I spent a lot of years learning, educating and insisting on our printed matter being supplied to certain specifications to give the best quality finish as possible – it didn’t originally go down too well,” she said. “As a young female in the print industry, I wasn’t taken seriously back then, and often felt the industry perceived me as a person with no experience. In an industry dominated by males, typically with 30 plus years’ experience, I stuck it out. Many times, I was laughed at and just down right ignored. It took me years, but eventually I won them over. It was hard work. I made a stance; I made an impact and as a result, we now have a great reputation and our team produces the best quality workmanship.” Watkins mentioned that to succeed in a male-dominated industry, she had to be bold, vocal and act as an advocate to show that change is a good thing. “We don’t want world domination; we just want the support and the respect that we have earned. As women, we do have to

20 | AUSTRALIAN PRINTER MAY 2021

work twice as hard in such a male-dominated industry to get the recognition afforded to others,” she said. The career highlight Watkins is most grateful for is being able to work alongside family. “My father remained with us for many years until he retired. My husband Steve still has the pleasure of working with me every single day and my kids too were dragged along for the ride and spent many late and long hours whilst I made my mark in a male dominated industry,” she said. However, Watkins said much change has come to the industry since her early days and it is now more receptive to women in print. “Some aspects of it are still very male dominated, but that is changing. As a business, we have come a long way too – Glue4U and Pakko, run by two very dominant women, have merged. We aim to lead our combined team to make an impact and to make change,” she said. “And like us, there are a lot more women in this industry now who are becoming more and more well-respected. It’s all about taking baby steps; nothing changes overnight. But the more we fight to be heard, to be listened to and to be respected, it most definitely helps pave the way and change some of the stigma that as women, we too can play an important role within this industry.” With an exceptional network of very strong willed and independent people in her life, Watkins says she finds inspiration in their wisdom. “I am surrounded by people that are worthy of my inspiration – my managing partners, my team, and most of all my family. This can be a tough world sometimes, but at the end of the day, there are a lot of people out there doing it tough,” she said. “So, I count myself as very fortunate, and use that to stay positive and push on to support and be supported by those who I am lucky enough to have in my life.” Moving forward, some of Watkins’ aims are to grow the business, as well as continue to educate, train and support those around her. “I want to be able to focus more of my time and energy working on the business rather than in it. My mentors have shown me support, leading by example, and I get the encouragement by the likeminded. I want to be able to pass this on to others in the industry – I want to have the mentality to make change, make a difference and be impactful,” she added.

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CUSTOMER SUCCESS

Staying ahead of the competition Sign Here Signs has had a unique differentiator in the signage industry since it invested in a HP R2000, and the company has gone from growth to growth since its investment in the press

or over 28 years, the Sign Here Signs team of signmakers have helped businesses in Perth – and all over Australia – look their absolute best. How? By custom crafting signs that have increased its customers’ visibility. Sign Here Signs is a full manufacturing signage company with a steel fabrication department and print department. The company offers plastic fabrication, laser routers, and install, in addition to other services. Its clients include tradies, SMEs, mining and resource companies, retailers and builders who need quality signage for many different reasons. “We do everything when it comes to signage,” Sign Here Signs managing director Russell Friedman said. “We do a lot of work for mining companies, as well as for retail and shop fitters. Many of our builders need safety signs for job sites. Tradies want vehicle wraps that turn their car or fleet into a traveling billboard. “Retailers want signage that matches the look and feel of their store. Land developers need eye-catching billboards. “So, we develop all kinds of signage for different applications, such as pylons and lightboxes, wayfarer signage, digital

signs, fascias, illuminated signs and so much more.” Housing a team of 45 staff, the company operates from its facility at Malaga in Western Australia. “We are serious about making signs that are built to last a really long time. That means we only source quality materials designed to withstand WA’s unique climate conditions. So, our signs look good, even after lots of sun,” Friedman said. “We’re also big geeks about new kinds of sign technology, like touch screens and other digital signs that make customers feel like they’ve got something different, that really stands out and gets their business noticed.” Sign Here Signs has been delivering on its promise with its suite of presses. The company owns machines including two HP 560 roll-to-roll latex printers, which are the most used within the business to print stock-standard logos and decals, and a HP R2000, a latex flatbed which it uses to create unique solutions. The HP 560 roll-to-roll latex printers have been running at Sign Here Signs for about three years, while the R2000 has been at the company for about two years. Friedman said a press lasts in the

company for about five years before they get upgraded. “The R2000 has a more retail focus to it. The 560s do logos in fleet numbers for mining companies – such as general stickers, safety signage and other basic stuff. What the R2000 does is more prints for architects and designers who want to try something new – it works on the fun stuff,” Friedman said. “For example, we had a designer who was working on a new shopfront. She wanted to match wallpaper that was used on the inside to try and get the same print on the outside of the shop for continuity. “However, the outside of the shop is made from concrete and our challenge was to get that effect on it without it looking like a sticker.” Sign Here Signs used medium-density fibreboard (MDF) with rendered concrete over it, then used the HP R2000 to direct print the design over the material. “This way, we could still get the concrete look but at the same time, we were able to get the graphic on the outside of the shopfront.” The R2000 also worked in another instance where a shopkeeper was building a bubble-tea kiosk. Sign Here Signs used the printer to print onto Caesarstone, showcasing the flexibility of the press to be able to print on a variety of media.

Separating Sign Here Signs apart from the rest

Sign Here Signs uses the HP R2000 to print onto Caesarstone for a client, showcasing the flexibility of the press

22 | AUSTRALIAN PRINTER MAY 2021

Matching wallpaper that was used on the inside to try and get the same print on the outside for Shen’s Massage

From a print perspective, Friedman said the R2000 is what sets the business apart from its competitors. “The other signage companies run with UVs or solvents. However, these technologies can’t achieve the same look as what can be achieved on the R2000. The press is not your usual flatbed – it has a conveyor belt. It also doubles up as a roll-to-roll machine that prints up to 2.5m wide,” Friedman mentioned.

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CUSTOMER SUCCESS “We only use HP latex inks. So, if you’re printing on oxyclear, you can print white and the grain behind the print is still visible as the ink used is quite thin. We’ve also used it to print colour on clear acrylic, then white over it and colour as the last coat on top – all on one run so you can see colour on both sides without having to reverse print. “When the white ink is not in use, it sits in an offline chamber as well, so the heads never ‘settle’, meaning you don’t have to replace heads if you haven’t printed white ink for a while.” Friedman added that the R2000 enables the company to sell to architects and designers who aren’t looking for stockstandard signage. “It was the printer that got us into a different area of play. Before we went with this press, we didn’t have a play with architecture,” he said. “We are now able to offer this service to customers who are looking for something different and this press opens the doorway for us to be able to do that. It allows us to print onto stone, concrete, gloss, wood, and a variety of other substrates. “Architects and designers now come to us, asking for samples and builds. It has allowed us to make our move in building and construction and retail.” Unlike some other sign companies, Sign Here Sign’s in-house design team also works with customers’ existing branding to help them develop a style of signage that gets their business noticed. “We have the capability to develop signs from scratch, even if a customer is not exactly sure what they need, or don’t have an existing ‘brand identity’. When it comes to manufacturing, we use only the latest equipment and quality materials. As a result, the quality assurance on our signs is second to none,” Friedman stated.

(l-r) Sign Here Signs department head of artwork Dean Cowie and managing director Russell Friedman want the business to keep doing what it has been doing, but better

Built for success

In addition to the two HP 560 roll-to-roll latex printers and the HP R2000 latex flatbed, the company also has two entrylevel HP 370s and a Gerber foil transfer printer which is about 20 years old. “The HP R2000 printer complements all the other machines we have at Sign Here Signs,” Friedman mentioned. “It colour matches to all other roll-toroll machines, and where we can’t achieve what we want on our other printers, we use the R2000 to get the desired effect as it has unique capabilities. “Most of the time, the press works hand-in-hand with our other machines, complementing each other.”

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Sign Here Signs uses the HP R2000 to print the design for Shen’s Massage onto a concrete render as the client’s requirement was to match the design used indoors and outdoors

Moving forward, Friedman said Sign Here Sign’s strategy is to keep offering unique signage solutions. “We have the ability to offer the full spectrum of solutions – so we don’t have to outsource anything,” he said.

“That’s our unique capability. We want to be able to keep doing what we’re doing, just better and more efficiently. The R2000 will support us through, along with our other presses, and stay ahead of what our competitors are doing in this space.”

AUSTRALIAN PRINTER MAY 2021 | 23

ADVERTORIAL

Act Now. Plan Now.

The case for innovation in a time of crisis

ur world and its economy are made of disparities that result in polarised experiences. So, when a once-in-amillennium global crisis hits, we gain an opportunity to experience life collectively and reimagine our businesses. Survival becomes a real, concrete call to action. How will you make the most of this make-or-break moment?

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Possibilities in commercial printing

The GFC has shifted the way we live, what products we purchase, and how we interact with brands. A surge in certain products means more opportunity for printed items as the object of attention themselves and for other printed materials like inserts, how-to guides, booklets, warranties, and coupons. Plus, all of these influxes mean more marketing campaigns that are poised to take on the print/digital hybrid of today’s engagement strategy.

Direct Mail's ENDURING VALUE

Work styles and locations get reworked

As more workers operate from home, office equipment needs change too. The global office supplies market is estimated to grow to $247 billion by 2020, with the global paper products market expected to register a CAGR of 0.3 per cent from 2019 to 2025. The paper-based stationary segment is expected to grow at more than double the rate of the general global paper products market, and all the personal finance companies that businesses engage are steadily the biggest contributors to direct mail. The insurance industry, credit card companies, mortgage and loans providers, banking, and investment sectors soar past a combined $11 billion in direct mail consumption.

Renavigating our communities

In Asia, local brands are growing at twice the rate of multinational brands, and these hyperlocal markets are latching on to direct mail to engage consumers – especially personalised direct mail. The printed signage market was valued at $45.88 billion in 2019, with the market expected to reach a value of $46.85 billion

The HP Indigo 100K Digital Press – true non-stop print capabilities

by 2025. Additionally, the global safety signs market is expected to grow by $258.65 million, as per Technavio, adding up to a three per cent CAGR over the same forecast period.

Keeping keepsakes physical

Though digital media and online platforms serve the moment well, print’s permanence helps create lasting, treasured keepsakes. The global personalised gift market is set to grow by $15.92 billion through 2023, which is photo-forward and diverse in its application range. Photobooks themselves, in the US alone, are expected to reach a market size of $6.51 billion by 2022. More specific to the home front, family recipe books and cookbooks have seen double-digit growth rates in recent years, with a CAGR of 21 per cent and 25 per cent, respectively.

Innovate to up your pivotal power THE MOMENT IS NOT TO BE LOST – THOSE WHO STEP UP THEIR GAME WILL BE FAR MORE READY TO CONFRONT THE CHALLENGES AND OPPORTUNITIES OF THE NEXT NORMAL THAN THOSE WHO DO NOT.” MCKINSEY, FROM SURVIVING TO THRIVING: REIMAGINING THE POST-COVID-19 RETURN

24 | AUSTRALIAN PRINTER MAY 2021

With the rise of personalisation, premium products, bespoke brands, and the pressure for convenience, printers need to be tech-savvy and have tools that keep them agile. A future-proofed printshop will offer runs of all lengths, greater product quality and diversity, customer-centric services, and cost-optimising equipment in order to capture growth opportunities of today. Get in touch with Currie Group via info@curriegroup.com.au to learn more about the HP Indigo Digital Press and get the eBook. This article was sponsored by HP.

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Print’s enduring persuasive powers The best way to garner the attention of consumers is with a strategic blend of print and digital touch points—a mix that maximises digital’s instantaneous aspects and print’s tangible strengths.

Expands time

Viewers spend more time reviewing content

Jogs memories

Viewers more quickly recall ad content and source

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Creates desire

Create a subconscious desire in the viewer for products

Evokes emotions Stimulate viewers into an emotional reaction

outperforms

digital ad mediums

Invokes value

Increase the subconscious value viewer places on product

Print’s new role has been defined. Real possibilities await. With the acceleration of digitisation and a fast-changing global economy with new customer demands, printers have to adapt and survive by expanding offerings. The need for innovation is clear, but two questions remain: Why is print still relevant in an online world and where is the growth now?

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VIRTUAL.DRUPA HIGHLIGHTS

Kurz builds on the ‘nature of attraction’ Kurz creates a unique attraction for all of its products in a sustainable way at virtual.drupa

urz has showcased a range of new solutions at the recent virtual.drupa tradeshow, providing a closer look into some of its latest technologies. Within the digital transfer space, Kurz has launched a new Steinemann DM-Maxliner press. The technology follows Kurz’s acquisition of the print finishing division of Switzerland-based Steinemann Technology in July 2019. The Steinemann DM-Maxliner press is a digital finishing machine that produces 7000 sheets per hour. It handles sheet sizes up to B1+, has high speed digital printing at 600dpi and can embellish with metalised transfer coatings and varnish with high-build for tactile effects in a single pass. Because it is a digital process, the make ready between jobs takes only moments and saleable sheets come from the very first sheet. “It runs superb definitions and printing quality, which is required in the industry. It simultaneously does the metal effect and spot varnishing – it’s all done in the first run. We can also ramp up this machine for a new job, including rendering, within minutes,” Kurz business area senior vice-president of industrial and application Markus Hoffmann said. Kurz Australia managing director Stephen Pratt said the press is a “game changer” for large sheetfed printers in Australia. “For example, they could print magazine covers, then with the DM-Maxliner they can varnish, spot or full and include metalised foil fully in register at up to 75m/min in a single pass. The machine can foil fine line detail and large coverage areas on the same sheet. This all reduces time to market, keeps work in-house and allows for mass customisation all completed inline in a single pass,” he said. The company has also launched an extension for narrow-web printing lines – the DM-Jetliner which allows for the transfer of metallisation effects onto paper and label materials to create vibrant labels at up to 80m/min during digital printing. It is a solution targeted at customers wishing to embellish digital labels inline with solutions available for integration with HP Indigo 8000 digital press, for mounting on a bar for a flexo press or stand alone. According to Pratt, it offers, high speed, unmatached quality and reliability, and Kurz’s once-per-month pay-per-stamp business model is easily recognisable and accepted by those in digital print. Within the cold transfer space, it has taken the wraps off the KPS SX+, an inline technology that can be easily integrated into offset sheetfed printing or in narrow-web flexo printing. The KPS SX+ has enhanced capabilities to offer improved super high gloss, more defined details and better coverage. It also enables reduced press downtime and has one of the widest working windows in the industry. Hoffmann said the SX+ is designed to replace all existing products Kurz has in the cold transfer space. As for the hot stamping sector, Kurz has developed a new allin-one foil, the Luxor/Alufin MSU, which has the flexibility to be used to metallise rough surfaces, coated surfaces, OPP laminated surfaces, and UV coated surfaces.

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The launch of the Steinemann DM-Maxliner press follows Kurz’s acquisition of the print finishing division of Steinemann Technology

A design printed on the Steinemann DM-Maxliner press, showcasing the details that the machine is capable of

Kurz has also branched out within the workflow solutions sector, which the company identified as a new area of opportunity, with the launch of Dreamcomposer. It is a software for brand owners and designers, showing users what the quality of the finished solutions will look like under different angles, on different packaging options and under different lighting conditions. “It offers templates to fast track common designs and when the design is complete, you can email a link of the image to the customer. If changes are required, these can be done immediately, with changes reflected on both screens simultaneously. It takes packaging design and embellishment to a new level,” Pratt said. Hoffmann also spoke about the company’s sustainability initiatives, saying that it has introduced PET recycling technology which is in beta testing. “All of the parameters around recycling, de-inking, and composting are not limited by our finish. However, there is leftover PET film which we’ve started taking to recollectors to turn it into first-grade plastic moulded material.” Pratt said, “This solution has been rolled out in Germany where it is working successfully. We are extremely interested in obtaining the solution in Australia but other markets like the US, France and UK will likely see the rollout first.”

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CAPTIVATING. INCOMPARABLE.

GUARANTEED. KURZ

LEONHARD KURZ (AUST.) PTY. LTD. Unit 4, 81 Frenchs Forest Road Frenchs Forest, N.S.W. 2086 Sydney Australia Phone +61 1300 00 5879 salesaust@kurz.com.au www.kurz.com.au

KURZ transfer technology offers unique visual eye-catchers. Whether metallic gloss, holographic effects or haptic structures: No other finishing technology offers such a wide range of optical enhancement with the highest quality standards. Learn more: www.kurz-graphics.com/nofoil

making every product unique

VIRTUAL.DRUPA HIGHLIGHTS

Rethinking print possibilities with Konica Minolta Konica Minolta focuses on the evolving digital world and strengths of print at virtual.drupa

The AccurioJet KM-1e UV inkjet colour production press is the successor to the AccurioJet KM-1

The AccurioLabel 230 toner label press, which has more than 700 installations around the world

onica Minolta ran an online showroom and a number of web sessions at the recent virtual.drupa event, providing updates on its production and industrial machine portfolios, embellishment, software, consultancy, and services; all through the lens of rethinking print possibilities. The key focus was on the gap between technical innovations of an evolving digital world and strengths and values of print. Konica Minolta production and industrial print general manager Sue Threlfo said, “The Australian print landscape was challenged by the events of 2020 and getting back to normal is no longer on the agenda. Instead, Australian print businesses face an exciting opportunity to create a new normal, revitalising the industry and their organisations for a brighter tomorrow. Doing this effectively requires a focus on automation and efficiency, as well as a deliberate and sustained shift to digital. “At virtual.drupa and beyond, Konica Minolta has a sustained focus on helping customers to digitally transform so they can operate more efficiently and cost effectively. We are also focused on helping Konica Minolta clients identify and leverage new business opportunities among existing customers, attract new customers, and increase profits. At virtual.drupa, Konica Minolta showcased the advanced software and hardware systems that will help printers achieve these goals.” One of the main areas of focus for efficiency improvements is in workflows, managing the process from initial order through to finished product. Konica Minolta demonstrated its web-to-print solution with AccurioPro Flux, AccurioPress C4080 Series, and C14000 Series toner cut-sheet devices, together with Konica Minolta’s sophisticated range of inline finishing systems. Konica Minolta followed up this demonstration with a deepdive into workflows for the AccurioJet KM-1e UV inkjet colour production press, the successor to the AccurioJet KM-1, which was formally launched at drupa in 2016. The AccurioJet KM-1e

combines the print materials and stability characteristics of offset presses with the benefits of the latest digital technology. It has zero make-ready requirements, making it ideal for printers looking to respond quickly to urgent jobs. The AccurioJet KM-1e offers high quality print resolution at 1200 x 1200 dpi, and 3,000 B2 sheets per hour simplex, support for a wide range of print materials, and the largest sheet size in its class at 585mm x 750mm. It boasts stability, with consistency in paper feeding, registration, image quality, and repeatability, and doesn’t require specialist print material. The AccurioJet KM-1e is ideal for variable data printing applications, delivering image quality, colour gamut, and glossiness to rival offset presses. When coupled with a digital embellishment press, jobs that would otherwise be too expensive to print and embellish can now be produced cost effectively, opening the potential for customers to explore how digitally printed and embellished materials can help their brands stand out. Sue Threlfo said, “Printing these days is about making materials stand out from the crowd and embellishment is a key tool to achieve this. Varnish and foil added to prints creates significantly more value, and lets printers achieve more profit while delivering an exceptional output for the end user. “The MGI JETVarnish embellishment solutions are proving extremely popular, and virtual.drupa featured a showcase of the technology advancements across the MGI JETVarnish systems from the entry-level MGI JETVarnish 3D S to B1 devices.” In addition, Konica Minolta spotlighted its highly successful AccurioLabel 230 toner label press, which has more than 700 installations around the world. Sue Threlfo said, “At virtual.drupa, Konica Minolta showcased how we provide customers with the best possible support in a partnership approach. Pushing the power of print will be at the heart of success in an increasingly digital world. With in-person events returning, the industry will have more opportunities to come together in person. One of these is PacPrint, which is scheduled from 28 September to 1 October in Melbourne.”

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VIRTUAL.DRUPA HIGHLIGHTS

EFI unveils new printer, EFI Pro 30h With the printer, print service providers can achieve broader application capability, versatility and profit potential in wide format work

uring the recent virtual.drupa event, EFI launched its new EFI Pro 30h printer – a hybrid flatbed/roll-fed entry-level production printer that gives users broader application capability, versatility and profit potential in wide format work. At 3.2m wide, the EFI Pro 30h is ideal for commercial print shops, sign shops and in-plant print departments looking to start, upgrade or add board and roll-to-roll print jobs to their wide-format capabilities. The printer comes standard with two channels of white and optional clear ink for unique, high-value prints with high gloss images, special effects and multilayer printing. The Pro 30h printer’s notable differentiator is its Continuous Board printing capability, a standard feature that allows users to maximise its full production speeds with large boards or multiple small boards simultaneously. This feature, which has been available in other EFI platforms, is a new addition in this category. “All EFI hybrids have the ability to print continuously, and in some cases, we also have ¾ automation or full auto, that can be added to further increase productivity and reduce handling and labour input significantly,” EFI Asia-Pacific vice-president of sales Rodd Harrison said. The Pro 30h features dual roll printing for even more throughput, plus it is designed to make alternating between rigid and flexible substrates fast and easy. With speeds of up to 230 square metres per hour, print service providers (PSPs) will be able to take on more jobs as well as meet customer demand for faster turnarounds. The printer also features an EFI Fiery proServer Core digital front end (DFE) with FAST RIP acceleration technology for quick file processing, along with powerful spot colour control, cut marks creation, colour profiling, and colour verification features. Harrison mentioned that the Pro 30h is a great new addition to the 20 display graphics products and six specialty products that it has in its portfolio today. “It represents a first in the high-quality production hybrid technology platform at a great price point, never before seen for a product of this kind and capability,” he said. “EFI created this printer as we continually listen to our customers’ feedback and collaborate with them to develop new technology. The message that we’re getting from our customers is that they want access to high quality solutions without compromising running costs or application range and flexibility. So, the EFI Pro 30h opens the door to a whole new range of customers, especially small to medium sized businesses, to get into EFI technology at a more affordable price point – with maximum flexibility that our proven hybrid platforms provide.”

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At 3.2m wide, the EFI Pro 30h is targeted at commercial print shops, sign shops and in-plant print departments

EFI is already taking orders for the printer, with the Pro 30h expected to be commercially available from the second half of 2021. “Globally there is a huge demand for the Pro 30h, and orders are filling up fast. The Pro 30h will be available through Currie Group, so watch this space and stay tuned for our local launch activities,” Harrison added. In addition, EFI chief technology officer Doug Edwards participated at virtual.drupa to highlight the ways PSPs can grow their businesses with more productivity, greater efficiency and new applications with advanced digital solutions. He detailed how EFI’s advanced technology platforms are helping the industry pivot, highlighting promising, fast-growing industrial applications that leverage the company’s experience in developing many advanced display graphics, industrial inkjet and production workflow solutions. He also focused on how each of EFI’s solutions leverages common technology platforms to drive efficiency and speed and spoke to mega trends driving the analog-to-digital conversion in print and the various stages of digital transformation across different vertical markets. “Our EFI team has continued to innovate and deliver for our customers even in challenging times,” Edwards said. “It’s more important than ever for us to lead the industry not only in terms of consistent delivery of innovative products, but also in providing the know-how that our customers can lean on to drive digital transformation and new business strategies. “EFI is uniquely positioned in the industry because of our system integration of the core components of software, hardware and ink. “Our expertise in integrating systems across multiple applications allows us to guide our customers in building ecosystem roadmaps and endeavoring in minimally disruptive digital transformations.”

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VIRTUAL.DRUPA HIGHLIGHTS

Enhanced potential with HP HP showcases the potential of its HP PageWide Web Press T250 HD with HP Brilliant Ink and addresses industry trends at virtual.drupa

P recently took to virtual.drupa to showcase its HP PageWide Web Press T250 HD with HP Brilliant Ink printer, addressing how continuous fed inkjet opens doors to new business for the company’s valued customers. HP Americas PageWide Web Press category business manager Jamie Sirois took to one of the web sessions to educate attendees on how the HP PageWide Web Press is helping PSPs gain new business. The press, which was unveiled last year, aims to set the new standard for high-volume production inkjet web presses. It is an upgrade to HP’s popular T240 press, with the new version aimed at capturing more commercial print work that have traditionally been run on offset litho presses. The press, featuring a 22-inch web, offers three modes – Performance, Quality, and Performance HDK, which is a blend of the two. What is an upgrade from the previous version of the press is that it lets PSPs impress customers with offset-class print quality featuring HP Brilliant Ink, which offers uncompromising image quality across a broad range of applications. The new HP Brilliant inks have specifically been formulated for commercial markets. They have the ability to set a new standard for high volume production inkjet by enabling more applications – commercial, direct mail, publishing, and transactional – by printing directly to uncoated and coated offset media, all in one press. It also delivers uncompromising colour consistently with HP’s set of on-press and pre-press colour management tools, including the HP SmartStream Colour Studio. The HP T250 HD features a new colour Vision System which displays active, print job content in full colour. The vision system also includes the HP Quality Image Check (QUICK) Vision System, which directly compares RIP output to printed image for true “what you see is what you get” performance. In addition, the HP PageWide Web Press T250 HD printer features HP’s proven High Definition Nozzle Architecture (HDNA) technology that provides 2400 nozzles per inch, dual drop weight capability, and up to eight times the nozzle redundancy to deliver unprecedented image detail with smooth skin tones and incredible shadow detail. HP said the HP PageWide Web Press T250 HD printer offers ROI with low comparative running cost per page and delivers ondemand with print speeds of up to 500 fpm. The press is also completely upgradeable from any of the T200 series PageWide presses. “With HP as your trusted partner, you have the advantage of the world’s most diverse industry leader with an entire end-to-end

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HP’s PageWide Web Press T250 HD with HP Brilliant Ink printer aims to set a new standard for high-volume production inkjet web presses

ecosystem to help your digital business thrive and add value to your bottom line for years to come,” HP said. HP also took to the online tradeshow to inform attendees on how to accelerate the transition from analog to digital with the new HP Indigo portfolio. HP EMEA category commercial segment and product manager Cristina Moro Murciego elaborated on how the new HP Indigo portfolio can help PSPs accelerate the shift from analog to digital, what pain points it addresses in offset houses, and how productivity has been the red thread from start to finish. In addition, at a drupa Cube session, HP Indigo strategic business development manager Alon Schnitzer spoke about the accelerated trends in a pandemic world. “The pandemic has been a catalyst for customers to discover how digital opportunities can future-proof their business,” Schnitzer said. “Acceleration of digital print is not new to the industry, yet the pandemic has no doubt highlighted its advantages. 2020 was a year of double-digit growth in digital labels and packaging printing globally. “Print service providers with digital equipment were able to mobilise and respond to spikes in orders for high-demand goods in food and pharma. “This was because of the ability to print quickly, due to much simpler, web-enabled workflows combined with high levels of automation and freedom from the burden of conventional tooling.” HP said it was very pleased to have continued its support and commitment to the printing industry and drupa by creating an opportunity to connect in virtual.drupa this year. “Whilst we miss seeing our partners, customers and friends in the industry in a live show, the need to continue to protect our people and communities is paramount,” HP said. “However, what the last 12 months has proved is the very positive reception of our new NPI portfolio, which continued to drive significant innovation allowing businesses of all sizes to keep growing despite challenging business environments.”

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VIRTUAL.DRUPA HIGHLIGHTS

Autonomous print production with Heidelberg The company showcased its fully automated end-to-end production process at virtual.drupa

eidelberg has showcased its portfolio of solutions for autonomous printing at virtual.drupa 2021, which took place on April 20 to 23, organised by Messe Düsseldorf. In the Exhibition Space, for instance, the company gave presentations about product innovations in the commercial, label, and packaging segments. One highlight was the enhanced Push to Stop concept for autonomous printing with end-to-end solutions, which takes the Smart Print Shop to a whole new level. Heidelberg also demonstrated completely automated offset production – from job acceptance through to postpress, including fully automatic plate logistics. This included a demonstration of the company’s recently launched 2020 generation Speedmaster XL 106, which it said has everything that is needed to systematically harness the high performance levels of the press. The most intelligent and automated Speedmaster houses a completely redesigned Prinect Press Center generation, with the new Speedmaster Operating System delivering Push to Stop functionality and connection to the Prinect Cloud. Heidelberg said many new digital assistance systems, such as the Wash Assistant or Intellirun on the Wallscreen XL, turn the Prinect Press Center into a modern, attractive workstation, and allow the operator to continuously call on the machine’s performance potential. The hardware for the Speedmaster has evolved from its previous versions as well. In addition to the larger 24-inch multi-touchscreen, the standard illuminant lighting to ISO 3664:2009 was converted to LED. And switching between standard illuminant D50 and D65 with and without UV is now done simply by pressing a button. “With our new Speedmaster generation, we offer our customers outstanding conditions to fully exploit the possibilities of modern, digital offset printing,” Heidelberg head of sheetfed product management Rainer Wolf said. Heidelberg has also automated the dampening unit of the Speedmaster XL 106 with the new Hycolor Pro. The quantity of dampening solution is decided and metered between pan roller and metering roller. The pressing/squeezing required for this purpose can now be carried out by automation directly from the Prinect Press Center. The basic settings of the dampening unit are recorded digitally, and from the Prinect Press Center XL 3, it is now possible to also adjust the dampening solution metering on only one side. “About 80 per cent of our inking-related service calls are due to the inaccurate setting of the dampening unit,” Wolf said. “With Hycolor Pro, we now have defined and measurable settings we can also use for digital Remote Service. From the control panel, the printer can now meter more or less dampening for one side, thus react faster and more sensitively, and approach the scumming point much more precisely.” Heidelberg said this enables commercial and packaging printers to boost their productivity in the popular 70 by 100 format space.

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At virtual.drupa 2021, Heidelberg showcased its fully automated endto-end production process, including its Push to Stop printing concept

The 2020 generation Speedmaster XL 106 has everything that is needed to systematically harness high-performance levels, says Heidelberg

Heidelberg also used the Conference Area to show the possible ways for print shops to become far more efficient by using artificial intelligence. Individual discussions on various topics were arranged with Heidelberg experts in the Networking Plaza as well. “Despite being a virtual event this year, drupa remains an important meeting point for our industry,” Heidelberg head of global sales and marketing Ludwig Allgoewer said. “We were impressed by the virtual concept and made a lot of new contacts through the online tradeshow. It was great to virtually see both new and familiar faces. “virtual.drupa is just one of a number of customer events this year. In March, we started the HD4YOU digital webinar series. In June, we are taking part in the China Print trade show in Beijing and accompanying this with a digital customer event in Europe. “And following the summer break, there will be another Innovation Week at the Wiesloch-Walldorf site, which our customers will hopefully be able to attend in person this time round,” he added.

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VIRTUAL.DRUPA HIGHLIGHTS

Komori launches Impremia NS40 By Hafizah Osman Komori Corporation has launched its 40inch Impremia NS40 equipped with its sheetfed nanographic printing system at virtual.drupa. With unique designs such as use of image transfer blankets, the press achieves B1 print speeds of 6,500 sph. As a “digital offset” press, the company said the NS40 is the “peak of digital presses”. According to Komori, the press features impressive productivity and profitability needed to expand customers' businesses by meeting growing demand for short and medium runs including variable printing and versioning for immediate turnaround on jobs such as packages, displays and point of purchase. With the Impremia NS40, printheads eject aqueous Nanoink onto an image transferring blanket, which forms a thin layer. The ink then dries on the blanket and is transferred after the inner moisture has dissipated, preventing moisture from penetrating into the substrate as deeply and allowing for highspeed drying. This innovation is what allows for printing speeds of 6,500 revolutions. Able to print at speeds of 6,500 revolutions with no need to change plates or ink, the Impremia NS40 is aimed at not only for short packaging but also for jobs demanding short turnarounds, and heavy use of special colours, such as point of purchase. The machine configurations are available in two models: four colour + coater and seven colour + coater.

Fujifilm unveils new Jet Press 750S model By Hafizah Osman

Fujifilm Corporation has taken the wraps off its sheet-fed digital inkjet Jet Press 750S high speed model at virtual. drupa, with output speeds of 5,400 B2 sheets per hour. The company said in addition to all the benefits offered by its ultra-high image quality, colour consistency certified by Idealiance, and more than 90 per cent uptime, this new model retains all the features of the current Jet Press 750S for commercial and folding carton package printing applications. “Fujifilm is dedicated to the continued development of innovative products for the digital printing market,” Fujifilm North America

The Fujifilm Jet Press 750S has speeds of 5,400 B2 sheets per hour

Corporation graphic systems division president Tommy Katagiri said. “We are very proud to have introduced the world’s first B2 inkjet press with the launch of the original Jet Press. Since then, we’ve listened to and focused on our customers’ needs. The differentiated features of this enhanced press will help them continue to produce top quality printed materials, quicker and with even more efficiency.”

Some features of the Jet Press 750S high speed model include: high image quality, flexible modes to increase efficiency, improved total cost of ownership, and ease of upgrading. At virtual.drupa, Fujifilm also showcased a new processless thermal CTP plate, Superia ZX, which offers significant improvements in printability, resulting from the addition of revolutionary nextgeneration technologies.

Koenig & Bauer Durst VariJET 106 takes centre stage at drupa By Hafizah Osman Koenig & Bauer and its joint venture partner Durst have put the VariJET 106 press for digital folding carton printing in action at virtual.drupa for the first time since its launch. The hybrid press from the Koenig & Bauer and Durst joint venture integrates the proven Durst inkjet technology into the platform of the Rapida medium-format presses. The 6,000 sheets per hour hybrid press, which has been operating in beta, also comes with inline finishing, bringing unique flexibility to digital package printing. It can produce personalised and individualised print products and can easily alternate between short and medium runs. Koenig & Bauer also launched its predictive

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The VariJet 106 hybrid press is the creation of Koenig & Bauer Durst

maintenance services for printing press owners. “We use the information in existing press data for automated analyses. This makes it possible to identify and rectify potential problems before they occur,” Koenig & Bauer head of service Thomas Potzkai said. Service managers are provided with full details of the situation on a given press.

On this basis, arrangements can be made for remote maintenance interventions or service calls, as necessary. A technician subsequently rectifies the fault, averting the risk of unplanned stoppages. Any necessary downtime is scheduled for an already production-free period. The customer benefits from greater production reliability and increased press availability.

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VIRTUAL.DRUPA HIGHLIGHTS

Esko and Asahi unveil automated flexo platemaking production line By Hafizah Osman Esko and Asahi Photoproducts have collaborated for the release of a fully automated flexo platemaking line, CrystalCleanConnect, at virtual.drupa. CrystalCleanConnect fully automates the entire flexo plate production, from imaging to plate cutting, reducing the number of steps in the flexo platemaking process from 12 to just one which equates to a reduction from 36 minutes of operator platemaking time to 2.5 minutes. “With CrystalCleanConnect we have brought together key hardware and software technologies from both organisations to deliver a

CrystalCleanConnect fully automates the entire flexo plate production

number of breakthrough advantages from design to print,” Esko flexo business director Pascal Thomas said. “CrystalCleanConnect delivers a cleaner, more environmentally balanced operation that simplifies the flexo platemaking process, improves safety and boosts print quality consistency.” According to Thomas, it also offers operational as well as environmental benefits to businesses. With CrystalCleanConnect, the companies’ objective is to

improve their customers’ overall business performance and profitability. Asahi Photoproducts technical marketing manager Dieter Niederstadt said flexo needs to simplify its processes while improving quality, consistency and profitability. “In doing so, flexo can create new business opportunities and transform into a printing technology in balance with the environment. This innovation is different in many ways to other solutions on the market,” he said.

Zünd unveils new automation features at virtual.drupa By Sheree Young Zünd has opened the way for enhanced automation in the print room with new interfaces for its modular cutters designed to optimise efficiency. The new tech was unveiled at virtual.drupa by Zünd segment manager graphics, Lars Bendixen, and Aleksandar Lazic, segment manager packaging. The automation is based on Caldera’s Prime Center prepress automation software, which was developed last year in cooperation with Zünd. Zünd is distributed in Australia and New Zealand by Starleaton. Starleaton’s William Berlowitz is a Zünd specialist

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The automation is based on Caldera’s Prime Center prepress automation software, which was developed last year

and has completed the training course on this new innovation. Bendixen covered the major role metadata plays when it comes to printing multiple jobs for different clients and how this can be used to ensure a finished product is sent to the correct place.

“Having metadata at hand during the entire production process opens new possibilities,” Bendixen said, adding it is all communicated via QR codes. This metadata is also then used to control robots in the print room.

Mimaki unveils two new UV flatbed inkjets By Sheree Young Mimaki has released two new LED-UV large format flatbed inkjets, the JFX6002513 and the JFX550-2513, at virtual.drupa. The two new models promise highspeed printing for greater productivity and succeed the JFX500-2131 model which was first launched in 2012. An increased number of printheads mean print productivity for the JFX600-2513 is improved by approximately 300 per cent, with a 150 per cent increase for the JFX6002513. Colour gamut has also been improved with an increase from four to six colours now available in the new release. A wide ink set is also used to create vivid colour with expressive power. Mimaki Australia marketing manager Brad Creighton said the new printers are a welcome addition to its product line. “Mimaki Australia is really excited to launch these two new LED UV flatbed printers by July this year,” Creighton said. “The JFX550 and JFX600 performs a significant increase in productivity which is up 300 per cent (JFX600 model) compared to our previous JFX500 production model. These two new models are perfect for 8×4 boards (1,220 mm x 2,440 mm) with a thickness of up to 60mm. It also has features including 2.5D printing (Emboss Print), Greenguard Gold certified inks and 'MDL command' that allows users to control the printers from their production system or peripheral devices.”

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PACPRINT 2021

View from the top:

Sue Threlfo

Sue Threlfo, who is heading up this year’s PacPrint board, explains this milestone event in Visual Connections’ first ‘View from the Top’ column

acPrint 2021 is not only likely to be the first postCOVID industry expo to be held anywhere in the world, it will be the first with a woman at the helm. In less than five months, the doors of the Melbourne Convention & Exhibition Centre will open to the print, sign, display and packaging industries for PacPrint and its co-located shows, the Visual Impact Expo and the Label & Packaging Expo. PacPrint has been a feature of the regional industry calendar for more than 50 years, with the first show under that name held in 1970. This year, however, the show takes on even more significance, as the first opportunity in just on two years for industry businesses and suppliers to come together under one roof. For Sue Threlfo, general manager of production and industrial printing for Konica Minolta, who is also heading up this year’s PacPrint Board as chair, that fact makes this potentially the most important show ever held, with local businesses not only relishing the opportunity to be ‘first with the latest’, but also celebrating the comparatively successful response to the pandemic which has placed them in this enviable position. “We’re obviously in close contact with both suppliers and industry businesses and I think it’s fair to say that there’s a high level of excitement on both sides about the opportunity to come together, in-person, to exchange ideas,” Threlfo said. “While virtual events have been great to bridge the gap during COVID, we all realise that Zoom calls and online meetings are just not the same as being together – I think we’re all craving that face-to-face experience, and that’s what PacPrint, together with Visual Impact and the Label & Packaging Expo, is set to deliver.” The co-location, she said, is vital for an industry where businesses rarely specialise in just one form of print production, and where suppliers provide solutions across many applications. “The broader event provides an opportunity for exhibitors to showcase their full range of market solutions, and for industry businesses to explore new ideas in related fields,” she said. “Change is nothing new in our industry; businesses are always looking for ways to diversify their offering and the chance to see a wide range of ideas and solutions, all under the one roof, ensures they have access to the information and connections they need –

34 | AUSTRALIAN PRINTER MAY 2021

not just to decide on new directions for their business, but to equip themselves to meet constantly changing market demands and create profitable new revenue streams.” The pandemic, according to Threlfo, has accelerated that transformation for many businesses, with the show’s ‘Review. Rebuild. Reconnect.’ theme a nod to how PacPrint can help address the unique challenges of this era. “COVID has been a time of reflection for many businesses and, now that we’re emerging from what we hope will be the worst of the situation, it’s an ideal time to review what’s worked, what hasn’t worked, and what direction business owners want to head in this new era,” she said. “There’s also no question that many businesses will need to rebuild. Of course, all businesses are different and some have been impacted far more than others. PacPrint will present a range of solutions and learnings which will help businesses rebuild where that’s viable, and explore new opportunities to meet the needs of their own customers in a post-pandemic era.” According to Threlfo, reconnecting is perhaps the most exciting aspect on offer at the show, with opportunities not only to meet on the show floor, but also at a range of seminars, workshops and industry events. “The popular PacPrint Forum Series of seminars, panels and workshops will be back for 2021, and we’re looking forward to the HP Awards for Excellence on the Tuesday night, presented by the ASGA and FESPA Australia, and to the industry’s ‘night of nights’ at the National Print Awards on Thursday 30 September,” she said. “A late night at the show on the Wednesday is designed to give even more people – particularly those involved in small family businesses – the chance to meet with both suppliers and their industry peers.” PacPrint 2021, Visual Impact and the Label & Packaging Expo will be held at the MCEC from Tuesday, 28 September through until Friday, 1 October. More information, and a link to register, can be found at www. pacprint.com.au, while suppliers interested in joining the more than 50 companies which have already booked space should contact the Visual Connections events team at exhibitions@visualconnections.org.au.

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TALES FROM THE PRINTERVERSE

Keeping your current customers from

your competitors Now is the moment to secure your customers, and find new ones looking for a change

ince last month, I have seen a pattern developing. Printers are focusing on customer retention, and print customers are focusing on finding new partners. That means now is the time to secure customers, and find new ones looking for a change. Here are three ideas to get you started:

1. Did you know?

Your current customers are more than likely unaware of all that you can do; they only know what they do with you. Circle back with everyone you have ever worked with and send them an appropriate update on your services that falls under a friendly ‘Did You Know?’ and not hard sales – Did you know we can print wide format with texture? Did you know we can print directly on fabric? Did you know we can print with white ink? Did you know we can print twice as fast as the last time we worked together? When you get responses, find out everything the customer prints without you – not where, only what. Don’t cross a relationship line. Circle back with information about those items and develop a ‘Try Us’ promotion to get some of that work into your shop or funneled to your partners.

2. Back to business

Vaccinations are on the rise and some form of returning to the office is on the horizon. Look at your current customers and assess what their needs may be when they reopen or bring their at-home workers back. Are there new hours? New procedures? Does the building, office park, or property management have new rules? Develop a ‘return to work’ promotion that includes everything customers need for their

36 | AUSTRALIAN PRINTER MAY 2021

Keep your focus on adding value to every order, to every customer, to every potential customer, and to every interaction along the way

office and include a menu of items for an employee ‘welcome back’ kit. Go a little further and anticipate what workers may need to feel safe. Every company may have different needs, so make sure your pitch is hyper-personalised for each company you reach out to. We are talking about customer retention. Make them feel special and not one of a 100 on your pitch list.

3. Data for decisions

It’s critical to provide some form of ‘proof ’ that there is ROI for the marketing spend when many businesses are running on fumes. In this instance, it’s also how you can keep customers and find new ones with the same information, customised for your targeted recipient. Do internal research first. Interview customers that did work with you last year and get some fresh and topical customer testimonials. For the bigger wins, create case studies you can share that show doing business with you and through print – works! Do industry research. Many of the manufacturers and suppliers have been pumping out white papers and other forms of research that can help you provide data for decisions. I’ve seen a plethora of articles in printing trade publications about the direct mail

moment, power of personalisation, standing out with paper and substrates, and incorporating QR codes into printed materials. Use them as examples to show customers how print can provide a bang for their bucks.

Survival of the fittest

My final advice here may seem a bit out of place, but it’s super important to share. Do not, under any circumstance, discount your products or services. As a matter of fact, raise your pricing – right now before the world enters the next ‘normal’ and needs to market again. Back to that vantage point, I have spoken to many printers and industry suppliers over the last two months and the supply chain is still very fickle with paper pricing and availability driving a lot of that – at least here in the US. You cannot be left without any margin or profit so plan ahead and make sure you buffer costs for supply chain items and things you can’t control. Keep your focus on adding value to every order, to every customer, to every potential customer, and to every interaction along the way. With print customers currently playing musical chairs with printers, you don’t want to be left standing alone when the music stops.

Deborah Corn has more than 25 years of experience working in advertising as a print producer. She is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals, Head Girl in Charge at Girls Who Print, host of #PrintChat, the founder of International Print Day and the founder of #ProjectPeacock. SPRINTER.COM.AU

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FELLMAN CLASSICS

Are you really

networking?

ne of the printing industry organisations did a survey not too long ago, and one of the questions was: ‘How do you find new customers?’ The predominant answers were ‘leads generated by our website’ and ‘referrals’. That tracks pretty well with what I see and hear in the marketplace, but I think there is more to this story. The simple fact is that most printing salespeople are not finding enough new customers. Yes, they are following up on the leads that come in through their websites, but those leads are not an everyday occurrence. Beyond that, most people who contact one printer via the internet are contacting more than one printer, so an inquiry does not necessarily translate into a new customer. Still, I see too many salespeople waiting for leads to arrive, and that is the sum total of their ‘finding new customers’ activity. You need to be more proactive than that. As for referrals, they also tend to be reactive situations. It is not a matter of salespeople soliciting and then following up on referrals. It is more a matter of someone else suggesting that the buyer contact the printer, and the printer, via the salesperson, jumping on the opportunity when that happens. Also interesting to me is that so many salespeople belong to networking groups like BNI, for the express purpose of generating referrals. In my experience, most of them are not working very hard at it, and I have always said that the most important part of networking is the working part. Here is what I have observed of printing

38 | AUSTRALIAN PRINTER MAY 2021

Dave Fellman says print sales people need to work at making the most of social networking opportunities

Most printing salespeople are not finding enough new customers, and a proactiveness to do so is needed in the industry to make the most out of opportunities

salespeople who belong to BNI or other networking groups. They have some success at what I refer to as Level 1 Networking, but very little at Level 2 and Level 3.

Level 2

The core idea behind BNI is that givers gain. What that means is that BNI members are not just supposed to buy from each other, which is what I mean by Level 1 networking. They are supposed to refer each other to their own customers. The intent is that I refer you to my customers, you reciprocate, and we both benefit. Givers gain is meant to encourage each member to start that process. Unfortunately, there is a risk attached to this giving. I’ve attended quite a few BNI meetings with various clients, and met hundreds of their fellow BNI members, but I have met very few who I would be willing to refer to someone I was selling to, or hoping to sell to. The problem is that I questioned their product knowledge, or their commitment to quality and service, or in some cases their ethics and honesty. Think of it this way, when you offer a referral, you stick your neck out at least a little bit. If the person you refer performs well, you look good. If not, there’s a real possibility that

you look bad. If I were involved in a BNI group, or any other networking group, my Level 2 goal would be to find one or two people who shared my professionalism, and to establish a mini-group within the larger group with just those people. Then, I would go beyond referring them to my customers; I would arrange introductions because that's what I really want in return.

Level 3

The next level in this strategy is to solicit and follow up on referrals from the new customers you develop through your Level 2 networking. In other words, taking it to Level 3. And that raises a question. When was the last time you actually asked one of your current customers for a referral? As noted earlier, most of the referral success I hear about is reactive rather than proactive, but there is a huge opportunity here for you to network your current customer base. It can start with a simple question: ‘Do you know anyone who might have need of my services and be interested in meeting with me?’ I think that’s a question you should ask every one of your customers, both new and old. And here is a final thought for today. Referrals are good. Introductions are even better. Maybe that is how you get to a Level 4 in all of this.

Dave Fellman is the president of David Fellman & Associates, Raleigh, NC, US, a sales and marketing consulting firm serving numerous segments of the graphic arts industry. Contact Dave at dmf@davefellman.com. Visit his website at www.davefellman.com.

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REAL MEDIA COLLECTIVE

Paper Planes: what the The future twelve months of paper imports needs a consolidated industry approach

he Australasian Paper Industry Association, APIA, is the powerhouse of companies servicing our industry for all things paper, from mills, local and off-shore, to merchants and distributors in Australia,

and New Zealand. In its simplest terms, APIA is the body that represents our largest raw material providers – paper. Whilst a long-established industry body, APIA, it could be argued, has really found its feet and developed a clear purpose to work within the industry to drive mutually beneficial outcomes for all. The appointment and merged partnership with The Real Media Collective, provides me with the opportunity to work with the APIA Board and connect commercial print matters with the supply chain. It has proven a marriage of success with a mutual submission to government across the Waste Export Ban delivering an extension for graphic paper grades,

partnership to State government across EPA and paper recycling definitions and now joint approach to the ‘Love Paper’ campaign to promote the environmental and social inclusion credentials of paper. The APIA Board has a committed focus, to ensure the availability and continuity of fibre-based products into the Australian and New Zealand marketplaces. Through its members, APIA is bringing innovation to market and reinforcing the benefits of a sustainable approach to manufacturing of collateral using fibre-based products. A key role in achieving this missive is to inform industry, where fibre-based products are an important input, of the latest trends and developments affecting

The impact of international freight price increases has affected the costs of pulp pricing, which has mounted upward pressures on paper costs

40 | AUSTRALIAN PRINTER MAY 2021

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REAL MEDIA COLLECTIVE

pulp is going on? the industry. Secondly, it is to also ensure that our industry has a voice with policy makers at all levels of government to ensure policy works with industry and understands how industry works. Key projects for 2021 include the Love Paper campaign to promote the power of paper and print, government policy and lobbying across single use plastics and the recyclability of fibre-based products and critical in the current landscape is the review and preparedness of global pulp price increases. Throughout COVID, the APIA team watched with keen interest to the impact of international freight price increases across paper pricing. The global pulp consumption across non-graphic paper ranges was quickly becoming a matter of growing importance. As reported in late 2020 by Bloomberg.com, ‘‘Global supplies of the material used to make paper, paper cups, tissue and cardboard are tightening as Chinese demand recovers and after highcost producers cut output in reaction to a pandemic-fuelled price slump. ‘‘That is good news for low-cost companies like Sao Paulo-based Suzano, which has started to ratchet up prices, and ratchet they have, with increases in Hardwood pulp of 25 per cent plus since August 2020.’’ Pulp producers are being affected in two ways, production challenges and those driven but changing consumer demands. The continued global growth in fibrebased packaging has provided new growth opportunities for pulp producers. However, tissue pulp still represents at least 40 per cent of the market, according to Pulp & Paper Canada. Prices have also risen in Europe, with Bloomberg.com reporting again that observers are predicting that they will get up to $850 this year. This represents another 25 per cent increase in cost. RISI, the authority on reporting in this area, recently headlined ‘Pulp prices poised for further gains in Europe in April ’, suggesting the increases have taken hold

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Board members of APIA, the powerhouse of companies servicing the industry for all things paper

The producer price index commodity shows vast and increasing costs of wood pulp

and APIA is working within its realm to review, understand and comprehend the impact of these global demand shifts.

How will this affect us?

Do not panic. We have seen this before; at least once a decade or in line with global economic conditions where pulp prices increase, mounting upward pressure on paper and other end product prices. There will inevitably be some shortterm price increases, which in the current landscape seems logical as the world tries to find its feet again.

The best thing we can do is prepare, engage and communicate. We need to work through the next 12 months understanding supply may tighten, and freight conditions and pricing will continue to challenge the market. This is why promoting our channel is now more critical than ever to stabilise, if not increase, demand. In addition, we also need to maintain value in how we sell paper and print products, and understand everything we possibly can about fluctuating global pulp prices.

Kellie Northwood is the CEO of The Real Media Collective, an industry Association representing the paper, print, mail, publishing and distribution companies across Australia and New Zealand. Northwood also holds the executive director position for the Australasian Paper Industry Association (APIA). For more information contact: 03 9421 2296 or hello@thermc.com.au. www.therealmediacollective.com.au

AUSTRALIAN PRINTER MAY 2021 | 41

OP-ED

The real cost of hiring the

wrong person Approach the process of finding the right person for the position with the attitude that it’s worth investing the time to make the right hiring decision

n small business, there never seems to be as much money as you’d like for everything you want to do. So, you often look for the free software, budget graphic design, no-frills biscuits and of course you DIY recruitment because recruiters are expensive and it isn’t as though hiring someone is rocket science, right? Well, no. The steps in the process are simple. Almost anyone can technically ‘do recruitment’, but the result is going to be significantly different when you hire a professional versus doing it yourself. Still, one may think it seems like a lot of money to spend when you could DIY. If you hire the wrong person, you’ll have to start again but you’re saving around $10,000, so you’ll still be better off, won’t you? Again, the answer to that is no, you won’t. Recruiting and recruiting effectively are two completely different things. So, it’s more than likely going to be the case that you will hire a less than ideal candidate for the role, even if they’re not such a bad fit that they leave or need to be let go during probation. Why does that matter so much? Because a new person joining your team changes the whole dynamic of the team as well as needing significant time and energy from you and likely many of your other team members, and their work has an impact on your customers and suppliers. The costs fall broadly into three categories:

Almost anyone can technically ‘do recruitment’ but the result is going to be significantly different when you hire a professional versus doing it yourself

money to onboard and train, salary and entitlements while employed, costs to rehire (and all the above fees over again), the impact on team productivity, and potential legal fees.

2. Morale and clients

The National Business Research Institute reported that 37 per cent of companies who reported ‘bad hires’ claimed it negatively affected employee morale and over 18 per cent claimed it had a negative impact on client relations. Details of the findings included: the time spent training the new person and not being able to focus on their own work, negative attitude, gossip or distraction, the impact of watching an ineffective person given chance after chance because of the ‘sunk cost bias’ of having hired them and trying to overcome a bad fit, bad service being given to clients, a lack of motivation leading to missed opportunities, and decreased productivity when the bad hire needs to be replaced and there’s nobody in the role for a period of time (as well as extra stress on the other team members).

3. Disengagement

Even an employee who is ‘fine’ and isn’t a ‘bad’ hire costs you money because as Gallup has shown, a disengaged employee

costs on average $3,400 per $10,000 (34 per cent) of salary in lost productivity for various reasons. The average salary in Australia now is $79,352 (according to the ABS), so let’s use the figures above for some estimates of the cost of a bad hire. 2.5 x average salary = $198,380. It is impossible to calculate specifically using these figures but it’s clear that this isn't a small number or a significant opportunity for improved productivity or a profitable partnership having been overlooked due to having the wrong person in the role. 34 per cent of average salary = $26,976.68. Even though there’s no one universal formula to calculate the real cost of hiring the wrong person, it’s very clear that the cost of engaging a professional to help you with creating a hiring plan that’s right for your business and the specific role you need to fill is way lower than the cost of DIY and getting it wrong. Whether or not you choose to use a specialist to help you, approach the process of finding the right person with the attitude that it’s worth investing the time to make the right hiring decision rather than rushing through it just to ‘get someone’ on board. In the next issue of AP, I’ll more deeply discuss the three key mistakes you must avoid if you do choose to DIY your recruitment process.

1. Recruitment costs

A study from The Australian, quoted in Business Review Australia, revealed a bad hire can cost a business up to 2.5 times the salary of the employee. It encompasses the following costs: time and money to recruit, time and

42 | AUSTRALIAN PRINTER MAY 2021

To unlock profitability through emotional engagement in marketing and communications, Meqa Smith launched The Unforgettable Agency, which she currently heads as its strategist.

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LIA/VISUAL CONNECTIONS SOCIAL EVENT

LIA and Visual Connections host industry social event in Sydney Visual Connections and the NSW division of the Lithographic Institute of Australia (LIA) recently hosted a large networking event in Sydney with over 50 members of the industry in attendance. The event, held at the Carnarvon Golf Club in Sydney, was supported by a number of industry associations and organisations including Visual Connections, Old Friends Association, PVCA, Penrith Print Museum, Women in Print, Press Gang and Fespa.

(l-r) Mamdooh Sidhom (National Blanket Converters), Tony Barhoum (T&L Printing Supplies), and Paul Banbo (Ontex)

(l-r) John Tadros (Spotpress), Sean Thompson (IVE), Andreas Schwoepfinger (manroland Goss), Richard Clark (IVE), John Georgantzakos (Spotpress), Jim Strounis (JTS), and Scott Mohammed (JTS)

(l-r) Warwick Roden (former Roden Print MD) and wife Jan Roden, Angus Scott (LIA), Nyran Norris (former LIA president), Allan Wetherell (former head of TAFE), and Greg Grace (former Heidelberg educator)

(l-r) Denis Fath (Fujifilm BI), Roger Labrum (Fujifilm BI), Anthony Parnemann (EFI), and Luke Wooldridge (Fujifilm Australia)

(l-r) Angus Scott (LIA), Stephanus & Nichanan Peters (Pegras), Glyn Scott (seated), Bob Lockley, Anita White, and Jan and Warwick Roden

(l-r) James Cryer (JDA Print Recruitment), Ray Berwick (Smartech), Luke Wooldridge (Fujifilm Australia), Sarah Moore (Visual Connections)

(l-r) Darren Massingham (Celmac), Jeremy Brew (HP) and Johnny Rumney (Celmac)

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AUSTRALIAN PRINTER MAY 2021 | 43

CURRIE GROUP/EFI OPEN HOUSE

Currie Group hosts successful EFI open house week Currie Group recently hosted its first EFI open house week since both companies inked a strategic distribution partnership for the Australia and New Zealand region in January. The open house week, which ran from April 12 to April 16, showcased the latest EFI wide format product offerings, including its Pro 32r+, to customers. The event ran at Currie Group’s Melbourne headquarters in Hawthorn. The sessions also covered a live demonstration of the EFI Pro 32r+ as well as introduced local printers from several states to EFI’s extended range of wide format products, such as the Pro 30f flatbed printer and the VUTEk 32h and Pro 16h hybrid printers.

(l-r) Rob Mesaros (Currie Group) and Paul Whitehead (Currie Group) at the company’s first EFI open house week in Melbourne

(l-r) Dayne Nankervis (CMYKhub), Bernie Robinson (Currie Group), Shannon Nankervis (CMYKhub) and Paul Whitehead (Currie Group)

Jason Rewse (HVG Graphics Media) takes a closer look at a detailed sample that was printed on the EFI Pro 32r+

(l-r) Keith Ferrel (Cactus Imaging) and Paul Whitehead (Currie Group) catch up over drinks post the Currie Group/EFI open house

The EFI Pro 32r+ on show at Currie Group’s open house was used to demonstrate the opportunities that could be created with the printer

Currie Group’s Paul Whitehead shows the vast potential of the EFI Pro 32r+ during a live demonstration of the printer

A sample printed on the EFI Pro 32r+ sits in Currie Group’s meeting room, showing the details that the printer is capable of

44 | AUSTRALIAN PRINTER MAY 2021

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Specialising in Capital Equipment PLEASE Sales, Service, Engineering FOR FURTHER INFORMATION CONTACT OUR HEAD OFFICE Specialising in Capital Equipment Sales, Service, Engineering Solutions and Consumables. Solutions and Consumables. FOR 1/44 FURTHER INFORMATION PLEASE CONTACT OUR HEAD OFFICE Head Office: Office: 1/44 President Avenue Caringbah, NSW, 2229, info@graph-pak.com.au Head President Avenue, Caringbah, NSW, 2229, email: email: info@graph-pak.com.au info@graph-pak.com.au SpecialisingEnquiries: in Capital Equipment Sales, Service, Engineering Enquiries: info@graph-pak.com.au FOR FURTHER INFORMATION PLEASE CONTACT OUR HEAD OFFICE Solutions and Consumables. Specialising in Capital Equipment Sales, Service, Engineering

Unit 1G, 1-3 Endeavour Road, Caringbah NSW 2229, email: info@graph-pak.com.au Unit 1G, 1-3 Endeavour Road, Caringbah NSW 2229, email: info@graph-pak.com.au Toll Free: 1300 885 550 NSW www.graph-pak.com.au Unit Toll 1G, 1-3 Endeavour 2229, email: info@graph-pak.com.au Free: 1300Road, 885Caringbah 550 www.graph-pak.com.au Enquiries: info@graph-pak.com.au Solutions and Consumables.

We specialise in: FRIDGE MAGNETS

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OFF

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EH Manufacturing and Alltab pick-ups and deliveries from 3 McDonald Street, Coburg

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4 Lewis Street, Coburg VIC 3058

Phone: (03) 9350 4266

Fax: (03) 9354 1104 Email: sales@ehstat.com.au

www.ehstat.com.au 48 | AUSTRALIAN PRINTER MAY 2021

delivered

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plus adhesive 440 x 315mm

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& SIZES SHAPESLA AVAI BLE

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1300 79 79 79 sales@cleverfridgemagnets.com.au

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52 | AUSTRALIAN PRINTER MAY 2021

ring u t c a f u Man -printed e from Pr available sheets Short to medium run specialists Banker, wallet, pocket & card envelopes White & coloured

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DO YOU GET ATTACHED EASILY? WE DO. Patch Magnet Attachment Service

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Our state of the art attaching equipment completes your job at lightning speed! We can attach to your cards or ours.

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North Sydney NSW Tullamarine VIC Lonsdale SA Brisbane QLD Victoria Park WA

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Your Printing FREE CALL 1800 666 088

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We are the Specialist in NCR Paper Printing Trusted by Printers Nationwide for Over 20 Years Business books, Pads, Set Forms, Tickets ...

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D&D Mailing Services Did you know that D&D Mailing Services is one of the largest mailing companies operating in Australia? D&D Mailing Services:  High speed laser printing and print supply services  Cost-effective parcel and postal distribution analysis  Expertise in Australia Post regulations and services  ‘Pick and Pack’ warehousing services  Overseas mail inbound and outbound  Specialised hand-finishing services

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03 9790 5844 ddmail@ddmail.com.au www.ddmail.com.au

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SERVICE LABELS

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56 | AUSTRALIAN PRINTER MAY 2021

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SHOWCASING THE LATEST ADDITION TO OUR FAMILY

PRODUCTIVITY In a nutshell, paper goes in one end and the finished job comes out the other end, but let’s explore this amazing machine in a bit more detail

60%

less carbon emissions than current offset printing methods.

VERSATILITY CONSISTENCY

11%

EFFICIENCY

less carbon emissions than current digital printing methods.

SAVINGS

*based on printing 450 x 12 page A4 booklets.

impressions per hour is the i300’s top speed. That’s 300 A4 pages per minute!

this impressive speed saves you time and money!

faultless stocks are no problem for the i300. Carbonless books come off perforated, collated and ready for stitching... Saving time, money and touch points!! PERFECT FOR SHORT RUN NCR BOOKS

up to 8

data personalisation, numbering and barcoding. Personalise one or all pages of any document.

William Green

multiple

in-house mailing

to compliment our variable data and personalisation unique perforations are possible on each sheet.

different stocks can be used in each document!

100%

colour consistency, from the first page of a job, right through to the last.

1200

perceived image quality on any stock. This means text and images always appear sharp.

STILL ALSO SPECIALISING IN... l NCR, Continuous Forms & Laser Forms (Large Runs our specialty) l Multi-position & Complex Numbering l Continuous Cheques l Stationery & Business Forms l Security Printing l Laser Cheques l Consignment Notes (Continuous and Book form)

T: (08) 9240 6244 E: reception@dataflowsystems.com.au W: dataflowsystems.com.au