PROGRAM 26 October 2020
A full day to unite, and discover ways to grow your business
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WELCOME
BEAUTY & SPA Insiders 2020 Welcome to the second BEAUTY & SPA Insiders event – we are back this year after such an incredibly successful inaugural launch in 2019. The day is brought to you by Australia’s leading B2B magazines; Professional Beauty and SPA+CLINIC. It is our immense pleasure to welcome you today as we bring together the industry for a day filled with inspiring talks led by a stellar line-up of leading experts who are recognised both here in Australia and on a global scale for their excellence in business. While many salons have faced a challenging time during 2020, this is a day to unite and share valuable insights and discover important ways to grow your business. You will note this year has an exciting new element – we have gone hybrid so anyone can attend from wherever they are and share in the engaging talks to help take your business to the next level. Among the topics on the schedule for this jam-packed forum are panel discussions on subjects including; Product Innovation and Personalisation, the Latest Technology, How to Create Your Own Product Line, Digital Marketing, a session on How To Get The Most Out of Your Injectibles and The Virtue of Going Virtual. Throughout the day, our MC Sarah Hudson will introduce leading experts who will offer a range of informative presentations to share their valuable knowledge. We would like to take this opportunity to thank you for your ongoing support to our magazines and also your commitment to this dynamic beauty industry. We hope you enjoy the day!
Nadine Dilong
Anita Quade
Editor SPA+CLINIC
Editor Professional Beauty
Every effort has been made to ensure all information in the directory is correct at the time of printing. Please check the website for all recent updates. www.beautyandspainsiders.com.au 3
SPONSORS
Thank you to these industry leaders for their support and helping to make this event happen.
SILVER SPONSORS
BRONZE+
BRONZE
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Exclusive Partnership Offer
Receive a complimentary digital marketing † course Does your clinic need a more compelling online presence? Digital marketing helps you to get found, and also shapes the way potential customers perceive your business. Candela has partnered with specialist agency Digital Brief to bring you practical and strategic online courses in digital marketing.
†
Digital Skills Advantage Upgrade your hands-on digital marketing skills in your own time.
VIRTUAL WORKSHOP
ON-DEMAND COURSE
Purchase a Candela energy-based device before 11 December 2020 to access complimentary courses valued at over $2000
Digital Essentials Strategy Gain up-to-date working knowledge in digital marketing and media.
Contact marketing.au@candelamedical.com to find out more †Offer only available on Candela devices with a minimum spend of $75,000 exc GST, purchased before 11 December 2020.
Disclaimer: All contents of this material are for informational purposes only and provided by Candela without warranties of any kind. Healthcare professionals are solely responsible for making their own independent evaluation as to the suitability of any product for any particular purpose and in accordance with country specific regulations. The availability of products and the indications mentioned in this material is subject to the regulatory requirements and product registration status in each country. Refer to the User Manual for country specific indications. Products and technical specifications may change without notice. Please contact Candela for more details.
© 2020 Candela Corporation. This material contains registered and unregistered trademarks, trade-names, service marks and brand names of Candela Corporation and its affiliates. All other trademarks are the property of their respective owners. All rights reserved.
PROGRAM
We understand everyone who attends BEAUTY & SPA Insiders is passionate about the beauty and aesthetics industry. This year’s stellar program includes industry powerhouses discussing the latest, hottest, and most relevant topics, leaving you inspired, and with new ideas and plans as key take-outs. TIME
PRESENTATION/TITLE
8:15-8:45
Registration
8:45-8:55
Editor’s welcome
8:55-9:25
Breaking Barriers
9:25-10:00
Product innovation and personalisation
PANEL
10:00-10:15
The most successful social media campaigns and what you can learn from them
PRESENTATION
10:15-10:45
Launch, grow or go? Winning financial strategies for every scenario
PANEL
10:45-11:15
Morning Tea
11:15-11:30
Six ways to effortlessly go eco-sustainable
PRESENTATION
11:30-12:00
Technology to simplify, multiply or raise profits
PANEL
12:00-12:15
Winning with interiors: design tips to lift the bottom line
PRESENTATION
12:15-12:45
How to find and retain quality staff
PRESENTATION
12:45-1:00
How to make a treatment bed
DEMO
1:00-2:00
Lunch
2:00-2:25
How to create your own product line
PANEL
2:25-2:55
Everything you need to know about digital marketing
PANEL
2:55-3:25
Non-invasive devices to watch out for
PRESENTATION
3:25-3:55
Afternoon Tea
3:55-4:25
How to get the most out of your injectables, off-label use
4:25-4:30
Wellness break
4:30-5:00
The virtue of virtual: profiting from online consults, e-commerce and more
5:00-6:30
Networking drinks
NOTE: Program is subject to change
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PANEL
PANEL
PRESENTER(S)
Nadine Dilong, SPA+CLINIC and Anita Quade, Professional Beauty Sam Penny – KEYNOTE Emma Hobson, Dermalogica; Victoria Curtis, Curtis Collection; Kirsten Cachia, Candela; Amanda Foxon-Hill, New Directions Nicole Montgomery, Trusted Surgeons Tony De Leede, Wellness Entrepreneur; Maxine Horne, Artisan Aesthetic Clinics; Anni Diamond, The Salon Expert
Paul Frasca, Sustainable Salons Dr Nora, Cosmetic Doctor & GP; Tony de Leede, Wellness Entrepreneur Naomi Gregory, Spa Sessions Lizzy Boots, Boots and All Spring Spa Wear
Nancy Francis, EPILAB; Dr Clara Hurst, BLANC by Dr Clara Hurst; Daniel Rubinstein, Aurora Care and ESK Care Dr Josh Wall, Contour Clinics; Nikki L’Wren, Spa Salon Divas; Dr Jake Sloane, Dr Jake Sloane Dr Sean Arendse, Flawless Rejuvenation
Dr Sean Arendse, Flawless Rejuvenation; Dr Phoebe Jones, Concept Cosmetic Medicine; Dr Steven Liew, Shape Clinic
Rene Herald, Temple Skincare & Spa; Daniela Costa, Daniela Costa Beauty; Michelle Grove, Indulgences Beauty Therapy
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SPEAKERS
Meet your speakers – a fabulous mix of experts that will provide you with inspiring talks, innovative ideas, and engaging conversations during the 2020 summit to help you take your beauty business to the next level.
SARAH HUDSON Our MC of the day Founder & Director – Skin by Sarah Hudson Sarah Hudson is one of Australia’s most trusted and experienced skin experts. A Skin Practitioner who, as a leader in aesthetic skin therapy, has provided premium skin services to valued clients for over 25 years. Frequently invited to share her knowledge at industry events, seminars, media and panels, Sarah is renowned for her expertise in RF Skin Needling, IPL and Medical Grade Laser, Infra-Red Technology and LED Light Therapies. She is frequently featured in industry and consumer media in print, digital and television. Sarah’s reputation for excellence in skin therapy stems from her emphasis best practice procedures. She invests in high-level training and qualifications to maintain a broad and in-depth knowledge of skin physiology and conditions. She is also trusted by well-known Dermatology and Plastic Surgery clinics and is regularly called upon to complement and advise on best practices in skin health.
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SPEAKERS
Sam Penny KEYNOTE Inspirational speaker, Entrepreneur and Extreme Swimmer Sam Penny is someone who believes anything is possible and lets nothing stand in his way. Sam has overcome some of his biggest fears to chase his dreams, including being the first person in the world to attempt swimming the English Channel in Winter. He has created Australia’s number one cheese club, a top-selling pharmacy medical device and sold more than $1 million of beauty products on live TV. He has been an engineer, an army officer, owned a chain of hair salons as well as handing out Federal Government grants for R&D. Sam has proven time and time again that everything is possible if you have the passion for it.
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Victoria Curtis
Emma Hobson
Dr Steven Liew
Owner Founder – Victoria Curtis Cosmetics
Director of Education Dermalogica and The International Dermal Institute (Asia Pacific)
Founder Shape Clinic and Medical Director
Victoria Curtis Cosmetics, an Australian owned mineral cosmetics brand designed exclusively for the salon industry. With over 20 years of experience in beauty, she specialised in professional products and discovered a niche in the market for an on-trend makeup brand with skincare benefits. With her in-depth knowledge of the salon industry, she created a carefully curated collection of mineral makeup with the luxurious packaging of designer cosmetics. Victoria Curtis Cosmetics nowadays is in its 10th year of business and is the fastest growing makeup brand in the professional industry (ANZ).
Emma is the company spokesperson for I.D.I and Dermalogica in Australia and the ‘go-to expert’ for all aspects of the health and wellness industry. She has been in the professional skincare industry for over 30 years. Her passion and area of expertise focuses on effective business strategies and insights into future trends, all of which have led Emma to speak on many platforms around the world. Emma’s wealth of knowledge and expertise make her a very dynamic, engaging and eloquent speaker.
Dr Steven Liew is a specialist trained plastic surgeon in Sydney, Australia and is well regarded as an educator, and a global innovator in the development of a series of world-first non-surgical procedures which have earned him an international reputation. Dr Liew’s LIFT techniques to re-shape and dramatically transform facial shapes and features have revolutionised the cosmetic industry. As an innovator, he challenges the status quo with the uncomfortable notion that we can do things better. In 2019 Dr Liew started the all-inclusive multi-disciplinary Aesthetic conference focusing on all things non-surgical. He is also a member of both the ASPS and ASAPS.
www.beautyandspainsiders.com.au 11
SPEAKERS
Kirsten Cachia
Amanda Foxon-Hill
Nicole Montgomery
Candela Clinical Educator
Consultant Cosmetic Chemist
Founder of Trusted Surgeons
Kirsten is the Clinical Educator for Candela Medical ANZ, which despite being based in Melbourne (VIC), has clientele across Australia and New Zealand. She is responsible for the education and training of the medical devices in Victoria, South Australia, and Tasmania.
Amanda Foxon-Hill is a Consultant Cosmetic Chemist with over 22 years of industry experience that is put to good use each Thursday at the New Directions Technical Help Desk.
Nicole Grace Montgomery, a registered nurse with more than 20 years’ experience in the medical and aesthetic industries, is the founder of trustedsurgeons.com.au – Australia’s first and only online platform designed to educate, support and empower cosmetic surgery consumers and promote qualified surgeons.
Kirsten obtained a Bachelor of Dermal Science and has been an influence in the industry for the past 25 years, specialising in Beauty and Aesthetics devices.
A key part of Amanda’s consulting work involves her teaching cosmetic chemistry to brand owners in a way that helps them understand the science behind their products and unlock their brand or business’s potential. Amanda is also a prolific writer and researcher and in her spare time she produces video content for NDTV. She has a Chemistry degree, Cosmetic Science Diploma and is studying for a Masters in degree in chemistry teaching.
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Launched in 2016, today, the platform connects hundreds of Australians to “safe and trustworthy cosmetic practitioners” while also helping those who find the site “too late” (after their botched cosmetic procedures) obtain corrective surgery and/or financial, psychological and legal assistance.
Beauty Loves Company
SPEAKERS
Tony de Leede
Maxine Horne
Anni Diamond
Wellness Entrepreneur
Co-founder and CEO – Vita Group
Entrepreneur – The Salon Expert
Vita Group is a leading Australian retailer which has provided personalised service and added value to customers for more than 25 years. The group operates in two core industries of information & communications technology and skin health & wellness, over more than 120 points of presence.
Anni Diamond was one of the first recipients of the ABIA Hall of Fame Awards and has been trailblazing in the salon industry for two decades. She is an advanced aesthetic equipment expert and known as one of Australia’s leading trainers. Mastering the art of the Salon Flip she now enjoys training and mentoring other salon owners to success. Anni is also the co-creator of the global sensation “How to Become a Salon Disruptor” program.
Wellness Entrepreneur Tony de Leede has been in the industry for over 35 years. Tony brought the Fitness First chain to Australia and built it into the biggest chain of health clubs the country knows today. Later he launched FitnFast clubs and YogaBar brands, and co-owns a range of health and wellness businesses including Gwinganna Lifestyle Retreat and Hotel Komune Resort & Beach Club. More recently Tony also created Move 123 & Mind 123 digital content brands and in 2018 launched his latest business Wellness Solutions.
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Since founding Vita Group, Maxine has guided the growth and evolution of the group. She leads the group leadership team and is responsible for the strategic direction of the business, including operational leadership of the group’s skin health and wellness channel. Most recent Maxine was honoured to receive The Courier-Mail Award for Business Person of the Year.
Paul Frasca
Dr. Nora
Naomi Gregory
Co-founder & Managing Director – Sustainable Salons
Cosmetic Doctor and GP
Founder and Principle Consultant – Spa Sessions Consulting
Paul Frasca started his hairdressing career at the age of 11, has won prestigious awards and worked in Europe where he styled an elite clientele for a decade. In 2015 the innovative resource recovery program called Sustainable Salons was designed especially for the salon environment. The multi-award winning Sustainable Salons collects up to 95% of the salon’s waste bin and re-purposes it for environmental and community benefit, while rewarding the salon. Paul’s role as Managing Director takes him all around Australia and New Zealand speaking to audiences in the waste management, hair, beauty, fashion, hospitality, medical and education industries, on how to adopt a more sustainable approach in their everyday lives and businesses.
Dr. Nora graduated from St George’s University of London and is now a General Practitioner, Cosmetic Doctor and Lecturer, teaching Doctors, Dentists and Nurses nationwide safe cosmetic injectable techniques. She holds a Diploma in Women’s Health and Family Planning and has undertaken a number of certificates in Minor Surgery and Skin Cancer detection and removal. As a non-surgical trainer, general practitioner and technologist behind the innovative Treatment Pad aesthetic photography application, Dr Nora brings a dynamic approach for perfection in all of her work.
Naomi Gregory is a respected Industry professional known for creating meaningful spa experiences in world class facilities. She is an expert operator with many successful large-scale openings to her credit. Naomi’s fitness management and hospitality background along with a personal interest in health and healing allowed her to establish herself in the Australian Spa and Wellness market in the mid – 90’s. What is unique about Naomi and her team is the depth of knowledge they possess and their collective commitment is matched with eloquence, making Spa Sessions a natural choice for the luxury, 5-star market.
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SPEAKERS
Lizzy Boots
Nancy Francis
Dr. Clara Hurst
Managing Director – Boots & All
Cosmetic Chemist & Founder – Epilab
Cosmetic Doctor & Owner – Blanc Skin
Boots & All Consulting provides personal service from experts within the industry who understand the specific needs.
Nancy Francis is the Cosmetic Chemist and Founder of Epilab, established in 2011. Epilab’s formulation philosophy focuses on the notion that active ingredients must work synergistically; allowing us to formulate, develop and manufacture superior personal care and skincare products.
Dr Clara has 14 years hands on experience in anti-wrinkle and facial sculpting treatments. She is the co-founder of Australia’s first prescription only skincare range, The Secret. After identifying a gap in the market for a highly effective solution to complex cosmetic solutions, Clara and her business partner Dr Deb Cohen-Jones set about carefully researching a bespoke formula. Containing medical strength ingredients, The Secret range is tailor made for each and every patient to treat their specific skin concerns.
Based in Sydney, Lizzy has clients throughout Australia. Lizzy is an experienced human resources professional specialising in recruitment, retention and training strategies for the medical, health and beauty industries.
Epilab ensures clients receive premium products made from the most noteworthy ingredients available in the skincare marketplace.
Dr Hurst is also a trainer and educator for Dermamedical Australia and trains doctors, dentists and nurses in the latest non-surgical cosmetic enhancement techniques.
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www.beautyandspainsiders.com.au 17
SPEAKERS
Daniel Rubinstein
Dr Josh Wall
Nikki L’wren
Co-founder and MD – ESK Care and Aurora Care
Medical Director Contour Clinics, Cosmetic Physician, Laser and Skin Specialist
Founder-owner Spa + Salon Divas, Entrepreneur
Daniel made the natural transition to anti-aging skincare after a 20-year corporate finance career in the property sector. Establishing a lack of science and honesty in skincare, Daniel started the journey towards developing an ethical, evidence based range of anti-aging cosmeceutical skincare using only the best available published trials and the views of Australia’s key opinion leaders in dermatology and plastic surgery. As co-founder and Managing Director of Aurora Care and then ESK Care, he now distributes a growing number of products across Australia and more recently Asia.
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Dr. Josh Wall graduated top of his medical school class from the University of Wollongong. His expertise is all forms of non-surgical Cosmetic Medicine. As the Medical Director of Contour Clinics, Dr. Wall fosters a culture of education and continued professional development. His expertise and passion for marketing, social media and search engine optimisation have created a thriving business of 2 cosmetic clinics with a third on the way within 18 months.
Nikki founded Spa + Salon Divas in Australia, following her huge success in the United States, Bahamas and Asia Pacific consulting to the world’s leading 5-star hotel spas including Ritz Carlton and Sandals. Her company led the way in business mentoring, digital marketing and social media, introducing industry-specific services over a decade ago to the Australian market. As the President of the Australasian Spa Association, Nikki convened several ASpa Conferences and Awards. She and her team of spa and salon experts now mentor and provide valuable professional marketing and social media services to hundreds of businesses throughout Australia, New Zealand and North America.
ONE MUSIC. ONE LICENCE. OneMusic Australia controls the rights to use the vast majority of all commercially-released music from around the world.
Missy Higgins
So if your salon is using music, there’s a pretty good chance that music is ours. Show your salon respects and supports our cultural creators - those amazing songwriters and recording artists - and read about OneMusic licences online. Our e-commerce website allows your admin team to sign in, transact online and review all your music use details in one place, at any time. Curious about music copyright and the law? Have a read through the Copyright Act (1968). hello@onemusic.com.au onemusic.com.au 1300 162 162 www.beautyandspainsiders.com.au 19
SPEAKERS
Dr Jake Sloane
Dr Sean Arendse
Dr Phoebe Jones
Cosmetic Doctor, Director
Founder & Director Flawless Rejuvenation Skin Clinics
Concept Cosmetic Medicine
With over 12 years of experience in advanced facial aesthetic treatments, Dr Jake Sloane has established himself as one of Australia’s leading cosmetic doctors. He practices at two clinics, and consults as trainer and key opinion leader for Allergan Aesthetics. His focus is on teaching safe, consistent and excellent technique. He approaches his treatments with a ‘total face approach’ - with harmony, proportion, balance, and natural-looking results being his key priorities. Dr Jake is a key opinion leader and trainer for Allergan Aesthetics and early 2020 he was honoured to be selected in a global application process to be mentored by the world’s eminent injector, Dr Mauricio De Maio.
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Dr Sean Arendse has a background as an emergency consultant at The Alfred Hospital in Melbourne and founded Flawless Rejuvenation Skin Clinics in 2007. He since enjoys working across both the fields of Emergency medicine and Aesthetic medicine. Dr Sean has a keen interest in both energy-based devices and non-energybased treatments to achieve the best aesthetic result for his clients. He also is a Key Opinion Leader for a number of energy-based device and injectable companies as well as being a regular speaker, both nationally and internationally.
Since graduating from Medicine at the University of Sydney in 2011, Phoebe has worked both as a Clinician and a Researcher. Phoebe’s specialty is delivering more beautiful and youthful looking skin through the use of injectables and laser therapies. Phoebe understands the most subtle improvements to one’s appearance can greatly elevate self-esteem and confidence. She is a natural at her craft with her skillset leaning towards the beauty side of medicine.
Rene Herald
Daniela Costa
Michelle Grove
Temple Skincare & Spa
Owner Daniela Costa Brows & Beauty
Director & Beauty Therapist Indulgences Beauty Therapy
Rene Herald is the director of a multi award winning spa, The Temple Skincare & Spa, and director of Business Beyond Beauty along with her husband. Being in the industry for over 26 years and over 18yrs of having her own Spa business under her belt, Rene has won many awards (including the last 4 years running of ABIAs, and the National Champion Awards, to name a few); and holds over 20 certifications. Rene has a wealth of knowledge to share. Over the years, she has walked the same struggles as you have, she has managed teams and experienced the highs and lows of a beauty business. She understands what it takes and continues to take to get you to that next level in your beauty business.
Daniela Costa is a dedicated and passionate brow and skin specialist with more than 15 years experience masterfully grooming the brows and treating skins of both women and men in the inner west of Sydney. From the very start of her beauty career, she identified the necessity of the perfect brow. Daniela’s business has since expanded to include beauty treatments offering professional advice and consultation with every skin treatment.
With over 22 years’ experience in the beauty industry Michelle has successfully created one of Newcastle’s leading skin and beauty clinics with a strong team of 10 therapists, offering the best skin solutions backed by the strong education and science. Michelle has always had a passion for skin and helping clients achieve their goals, she is constantly researching for the best treatments and products that can be offered in clinic.
www.beautyandspainsiders.com.au 21
@phytologic_au
@anthogenol
@phytologic_au
22 BEAUTY & SPA Insiders
@anthogenol
WWW.PROFESSIONALBEAUTY.COM.AU
aesthetics • medi • wellness
Volume 80 2020
Bali Bliss
WHAT WE CAN LEARN FROM BALI'S BEST SPAS AND RETREATS
MAY•JUN 2020 THE BIBLE OF THE BEAUTY INDUSTRY
BEAUTY REVOLUTION Game changing ways to thrive
TECH TALK HOW TO BOOST YOUR
•
What Women Want
-Star 5Therapist?
WWW.PROFESSIONALBEAUTY.COM.AU
LAUNCH INTO SPACE
•
MAR•APR 2020 THE BIBLE OF THE BEAUTY INDUSTRY
CEO INSPIRATION
Tips to go virtual
WHAT MAKES A
FROM VAGINAL TREATMENTS TO MENOPAUSE RELIEF
Here is how
What your salon needs to know
Digital aestheticsMarketing medi wellness
Volume 81 2020
THE SURVIVAL GUIDE
How to be a great business leader
WOMEN OF INFLUENCE
The beauty industry’s trailblazers
SETTING A NEW BENCHMARK IN WELLNESS
WWW.PROFESSIONALBEAUTY.COM.AU
Combatting The Crisis
aesthetics • medi • wellness
Volume 82 2020
Hello Again!
SEP•OCT 2020 THE BIBLE OF THE BEAUTY INDUSTRY
25
HOW TO PREPARE FOR THE REOPENING OF YOUR BUSINESS
TURNING NEW CLIENTS INTO
regulars
SALON SOFTWARE
Skin Detox And The Art Of Spa THALGO’S SPIRULINE BOOST HELPS STRESSED OUT SKIN
GOLDEN GODDESS
3
The Pillars
OF SUCCESSFUL REOPENINGS
Destination WOW!
Hands-free Devices
8 GLOBAL SPA PROJECTS TAKING WELLNESS TO THE NEXT LEVEL
BABOR CLEANFORMANCE Coming 2021
This season’s tanning innovations
HI-TECH DEVICES
How to make the best investment
ALL A-FLUTTER
The art of a healthy lash lift
THE BEST IN CONTACTLESS TREATMENTS
For all print and digital advertising opportunities, or sponsorship of this event in 2021, please contact:
SPA+CLINIC Kym Cowper M: 0410 570 467 E: kcowper@intermedia.com.au
Professional Beauty Tyson Young M: 0402 031 812 E: tyoung@intermedia.com.au
www.beautyandspainsiders.com.au www.spaandclinic.com.au
www.professionalbeauty.com.au
Choosing the right solution
thank you for attending BEAUTY & SPA Insiders 2020 We hope to see you again next year!