Frucor and Pita Pit team members announce the partnership.
FRUCOR SUNTORY PARTNERS WITH PITA PIT NZ Last month, Frucor Suntory proudly announced an exclusive partnership with Pita Pit NZ which will see the business become Pita Pit New Zealand’s exclusive beverage partner from March 1, 2022. The Frucor Suntory range will be available across 87 restaurants, including Pepsi, Pepsi Max, Mountain Dew,7Up, Gatorade, Suntory Boss Coffee, NZ Natural, H2go, Just Juice, Ribena, McCoy, V Energy & Allganics brands. As two challenger brands, with fire in their belly, the synergies between both organisations are very clear. New Zealand Head of On-The-Go, Justin Ramsay, commented: “We are thrilled to be able to partner with one of New Zealand’s leading quick-service restaurants. Signing a multi-year partnership with Pita-Pit is part of our drive and commitment to grow our PepsiCo portfolio across multiple channels. Pita Pit CEO, Duane Dalton added, “This exclusive partnership will 26
FMCG BUSINESS - MARCH 2022
empower us to continue to offer our customers fantastic beverage options that complement our menu offerings: that suit any occasion, budget and diet.” “Together, we make it easier for Kiwis to choose nutritious, tasty, authentic and fresh food that tastes great and is good for you.” Foodservice is a particular focus for growth for Frucor Suntory’s on-the-go division which also looks after the petrol, convenience and leisure sectors The new partnership complements growing momentum in the on-the-go channel, expanding existing foodservice and leisure customers, including Hoyts, Zambrero, Better Burger and Kiwi Grill. Ramsay describes the multi-year agreement as a partnership that goes beyond the fine print; with both businesses making a shared commitment to work collaboratively to offer great value, variety and experience that will excite and delight customers. “We’ll be working closely together to help grow and transform each
