FMCG Business May 2021

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SENSATIONAL SPREADS Nut butters and honey are firm favourites in New Zealand pantries.

Toast with honey, jam, or nut butter is still one of the easiest and most satisfying breakfast options, or enjoyed as a snack any time of the day. Whether you like your spreads on fresh bread, scones, or spooned straight out of the jar, we’re blessed to have some excellent locally made products to choose from.

Happy Valley – a squeeze of happiness A morning routine is said to boost happiness. And that is exactly what Happy Valley have set out to do since 1975, creating happiness that you can taste, straight from the hive. The family owned and operated company has evolved their offering since the beginning of the COVID pandemic. Marketing Manager Narissa Harvey explains: “There has been a significant change in the dynamics of the honey category post-COVID and our borders have been shut. Without the steady stream of tourists and visiting family and friends taking back home their favourite Kiwi products, there has been a shift away from the premium high UMF level Manuka honey products to more of the everyday value options that Kiwi families love and can afford. That is why Happy Valley launched their Upside Down 100% Pure Liquid Honey range, a convenient squeezy bottle that the whole family can use. “Alongside squeezing straight onto toast, into smoothies and drizzling over yoghurt for that healthy morning routine, many families are looking to reduce sugar in cooking, baking, and cooking – and honey is a fabulous way to achieve this. One cup of sugar simply substituted with ½ a cup of honey is reducing the calorie intake by half, not to mention hat honey can add to flavour and not just sweeten. Now that’s happiness.”

Comvita’s most popular Mānuka Honey now in NZ grocery Comvita’s UMF5+ Mānuka Honey is now available in grocery stores for Kiwi families. UMF™ 5+ is Comvita’s most versatile and popular grade of authentic UMF™ certified Mānuka Honey, and shoppers can now include this family favourite in their regular grocery basket. 12

FMCG BUSINESS - MAY 2021

UMF™ 5+ Mānuka Honey has a slightly milder flavour than it’s highgrade UMF™ counterparts, which makes it ideal for sweetening teas, tonics and smoothies naturally. It’s also the recommended UMF™ grade for snacking and incorporating into favourite recipes. With Comvita’s UMF5+ Manuka Honey now in grocery, it’s easier to get more manuka goodness into every day! TIP: A heaped dessert spoon full of Comvita UMF5+ Mānuka Honey makes a great natural pre-workout energy boost! For more information and tips for using Mānuka Honey, visit www.comvita.co.nz. Comvita UMF™5+ Mānuka Honey 500g and 250g size is now distributed exclusively for New Zealand grocery by Wilsons Consumer Products. For trade inquiries, please contact 0800 651 044. WARNING: Honey is not suitable for children under one year of age.

Nut Brothers – New Zealand owned Nut Brothers is a 100% New Zealand owned and operated business. “We don’t just grind our nut butters right here in New Zealand, but we roast all our nuts right here in our dedicated nut roastery,” explains Co-founder Jono Wood. “The surprising fact is that few premium nut butter brands actually roast their nuts here in New Zealand, many choose to use nuts roasted overseas - often close to four months old before they are finally milled or ground in NZ. “Hence our claim to be the freshest nut butters in New Zealand. Rather than cranking up a big 5 tonne roast, we’re just constantly


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