INSTYLE - May/June 2017 by The Intermedia Group

The Magazine for the Hairdressing Professional

May/June 2017

MBFWA: EURO TRIP EUROPEAN SUMMER STYLE

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31 PUBLISHED BY BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 INTERMEDIA MANAGING DIRECTOR Simon Grover BHA MEDIA MANAGING DIRECTOR Glenn Silburn EDITOR Cameron Pine cameron@intermedia.com.au DEPUTY EDITOR Lauren King lauren@intermedia.com.au BEAUTY & ONLINE EDITOR Shannon Gaitz sgaitz@intermedia.com.au CONTRIBUTORS Larissa Macleman Jo Burgess Tam Allenby Lisa Conway Jules Peacocke Grace Phillips Tom Murphy NATIONAL ADVERTISING MANAGER Joanne Cowan jcowan@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Sanja Spuzanic HEAD OF CIRCULATION Chris Blacklock ANNUAL SUBSCRIPTION INSTYLE is published six times a year SUBSCRIPTION PRICES (Australia Rates) 1yr (6 issues) for $75.00 (inc GST) 2yrs (12 issues) for $120.0 (inc GST) 3yrs (18 issues) for $157.50 (inc GST) Please make cheques payable to; BHA MEDIA PO BOX 55, Glebe NSW 2037 Ph: 1800 651 422 Fax: 02 9660 4419 Circulation: 14,000 This publication is published by BHA MEDIA Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication. Copyright© 2017 - BHA MEDIA.

FROM THE EDITOR

here is no such thing as work life balance. “People talk about gaining more balance but I don’t think anyone is really ever balanced. It’s just life,” said fitness icon Michelle Bridges at a Goldwell conference recently. Another speaker, Chris Helder on the same day re-affi rmed this by agreeing; “It’s all just life and there’s no such thing as balance.” It was interesting timing because it came just a few weeks after I was pondering the same idea of whether the elusive concept of balance actually ever makes sense. I’d prefer to look at it from the perspective that we do what we can to keep our heads held high and generally whatever it takes for us to be a positive and enjoyable person to be around. We may not have balance – but we at least need a personal set of non-negotiables. People won’t like you for exercising these sometimes but at the end of the day the only person that needs to live with you, is you – and if you don’t like who that is, neither will anyone else. What it takes to be a good leader is in the same vein – you can’t lead others if you’re struggling to love your own life. It’s something I’ve always personally struggled with, and even moreso since the online world takes ‘work’ and sprays it in your face everywhere you go – no matter what time, day or place you may be. Every year gets busier than the one before and you fi nd yourself saying, ‘when things settle down’ – but they never actually do, do they? We just have to make sure that the level of crazy in our life, no matter how it comes, is somewhat sustainable. But it’s not just that – if we are committed to what we do, the commitments just keep rolling. I look at this as the fantasy vs reality. In our fantasy heads it would be great to catch up with that person and do something we love or just hang out how we picture it in our heads – but it rarely ever happens. Ultimately it doesn’t matter how ‘balanced’ we may appear or how much we try to keep a healthy level of moderation – we create our own truths and balance is something I don’t believe any of us actually ever get right. Unless you’re lying to yourself! If you don’t enjoy your work to a point that it becomes part of your life in more ways than just a 9-5 you are probably doing the wrong thing. Most of you will agree as a business owner or creative professional that some of your friends, your after hours, weekends and whenever else in between is fi lled more and more with work related commitments and it’s getting harder and harder to get away from it. It’s important to book time for yourself, but the other problem is we use social media too much to show our beautiful getaway and ‘time out’ so here again we are adding to the problem. More messages, ideas, noise and interference to something that really should just be ‘our’ time. It almost feels like we are building generations that one day might just blow up with social media meltdown and anxiety. Instagram has even been cited as ‘the biggest trigger of mental illness today’. That elusive balance it seems is even more out of reach. I’ve often been somewhere and someone has said ‘you have a hard life, going here going there’ but often it’s hard to respond without sounding completely negative. Even though you do feel like saying ‘try being the person trying to juggle doing all of those things and come up happy at the end’. I’ve done it a few times and been greeted with a very perplexed look on the other end. Our own level of work and life and how they merge is only up to us and us only. The more experienced we get the more responsibility we carry. We have knowledge and a track record that enables us to face anything – and more often we are empowered to use this to make more of a difference to others. There’s nothing better than helping someone else and having them grateful for it right? Or doing a good job of something and having that recognized? The same goes for being able to make a difference to someone else’s life. We are very fortunate that hairdressing is built upon this sharing of ideas – imparting knowledge and wisdom to help make us all be our best selves but without forgetting yourself along the way. We have a lot to look forward to- with Hair Expo and a whole weekend of sharing just days away. Conferences, workshops, events and launches galore to continually remind us why we do what we do. Get out of your own head. Book some time out. Forget about the rest and, well, you’ll have a better life. It’s not balance, they are just the ingredients to a better existence.

Cameron Pine, Editor

@instylehairmag www.twitter.com/styleicons_aust www.facebook.com/INSTYLEstyleicons

INSTYLE 11

CONTENTS ON THE COVER

51 64 84 121

Mercedes Benz Fashion Week Australia Style File Rio Session L’Oréal Professionnel Lindy Klim

REGULARS

16 62 66 92 110 111 112 126 128 132 142 143 144 145 146

UPfront Industry News My Way Free Reign of Style Style File Kendrick Lamar INhair Latest Products INbeauty Beauty News INbeauty Winter Makeup INbeauty Skincare with Charcoal INmanual Ultimate Salon Treatments INhealth Bone Broth INsalon Tools and Accessories INbusiness Keeping On Track INbusiness Tips To Avoid Brain Drain INbusiness Rationale For a Rockstar Team INbusiness Channel Your Creative Streak INbusiness Create A Happy Place

ONSTAGE 26 28 30 32 34 36 37 38 40

Australian Hair Fashion Awards American Crew All Stars Shu Uemura Gallery of Style Finalists Hair Expo Pop Up Hair Expo Awards Finalists Goldwell Go Pink Campaign L’Oréal Professionnel Business Forum Dannii Minogue Goes Pink Hair Expo GenNext Gala

FEATURES

44 46 48 50 70 72 74 80 82 98 100 101 102 114 116 118 120 122 124 130 138

Juuce Re-Pack Claire Hair Boutique Endota Spa Ambrosia Medical Foil Republic Treatment Feature Treatment Hair Products Skincare Treatments Gossip Hair and Beauty Instagram Profi les évolis Professional Q&A with Timely’s Ryan Baker Session Redken Goldwell MBE Fudge Headpaint Ash Infusions Industry Change from Lily Jackson Hair GlamPalm Clinic BIBA Eastland Salon Design Paloma Rose Garcia Comfortel Trending Salon Style Dahlia Collection

62 102

edwards AND Co

Joined The Video & Social Revolution

UPFRONT

Industry Happenings

FRAY COLLECTION WINS AHFA AUSTRALIAN HAIRDRESSER OF THE YEAR PRESENTING FRAY – a collection you may have seen in extra-large on screen at the Australian Hair Fashion Awards (AHFAs) as Boris the Cuttery’s Damien Rinaldo was called down to receive the Australian Hairdresser of the Year award. Touted as the continuation of Damien’s Bobohizian collection (which won him the same esteemed award in 2015), the collection is centred on questions of beauty, normalcy and authenticity – namely the query ‘what is really beautiful’? “How can we have equality when we still treat people differently for how they look? I think we are losing the ability to respect the differences in each other,” Damien said. “[Model] Celia is smart, beautiful and friendly but the kind of model who is never afraid to look different. Her bias towards the alternative made her the muse for this collection. This enabled me to ask the audience ‘What’s so shocking? Why isn’t this beautiful to you?’” Angular textures in the hair, styles that defy gravity entirely, long and short techniques in one look, punk elements and an overall gothic aesthetic permeate the collection. boristhecuttery.com.au

CREDITS: Hair: Damien Rinaldo | Salon: Boris the Cuttery, Adelaide, South Australia @boristhecuttery | Photography: Andrew O’Toole | Make Up Artist: Kylie O’Toole | Styling: Leticia Dare

16 INSTYLE

UPFRONT

QUE ACADEMY TO OFFER INSPIRATIONAL EDUCATION AGENDA FROM JULY MARK JULY 17 in your calendar – that’s the date Que Academy’s 2017 education program kicks off. First, the introduction of Flash Sessions, conducted by session stylist Chris Hunter. These speedy seminars are intense look and learns packed into efficient two hour sessions, proudly quick, informative, engaging and immediately useful on the salon floor - all with little time commitment. Taylah Jones will also conduct the academy’s very first Rising Star workshop, sharing her knowledge of styling and colour with a new crowd of emerging hairdressers. Colour techniques, styling trends, social media hacks and Taylah’s signature waves and braids will all be on the menu – proving to be the ideal forum for the millennial hairdresser. The education institution’s Creative Director and Colour Master Monique McMahon will also take to the front of the class before the official agenda begins. Monique will lead an advanced colour workshop on Tuesday June 13 in Sydney, cited as an informal but intense workshop designed to lift colour game to the next level, complete with hands-on help and a demo from Monique herself. quecolour.com/academy-shop

TONI&GUY LAUNCH SIGNATURE CONTOURING SERVICE IT’S THE BONA FIDE ultimate hair trend of the past couple of years, and hair contouring continues to innovate and dominate the salon scene. TONI&GUY have launched their take on the trend, with this giant salon chain introducing a signature colour contouring service, also based on the makeup trend, with the salon group’s unique hairdressing skills bringing it to life. The service is conducted by expert colour technicians that assess each client’s individual skin tone, facial features, eye colour and face shape, as well as taking into account personality and lifestyle, before deciding where highlights should be placed, how they should be created and why this works for each individual client. Examples of how this will be utilised to suit the face include narrowing rounder face shapes with depth around the sides, and widening triangular face shapes by illuminating lengths around the jawline. toniandguy.com.au

FRANCK PROVOST LAUNCHES AUTUMN/ WINTER COLLECTION

INSTAGRAM TO LAUNCH SALON BOOKING FEATURE CLIENTS WILL SOON be able to book with your salon directly through social media thanks to a new and important Instagram feature, said to be coming to the site later in the year. “When someone books an appointment, that’s not a ‘like’ or a ‘follow,’ that’s actual action,” James Quarles, the app’s head of business, told the online publication Bloomberg. This feature ensures that the almost 8 million businesses on the app obtain real, practical results from their social media influence, and can monitor those results accordingly. Instagram is also going to roll out other features to support businesses, such as linking their Instagram pages to their Facebook business profiles. Roughly 80 per cent of Instagram users follow a business.

FRANCK PROVOST PARIS Australia hosted a myriad of VIP guests at a collection launch, presenting their Autumn/Winter 2017 editorial offering to over 100 team members and attendees at Shelbourne Hotel in Sydney. The collection, titled Women, shows off the latest trends and looks directly from Paris, with a strong feminine aesthetic. It draws on influences from the 60s and 70s and presents full fringes, rich red hues, tousled texture and new-age contouring techniques as major trending elements of the upcoming season. The event presented a dance showcase, with each dancer wearing a look from the Women’s Collection, set to the music of Franck Provost hairdresser and Studio Team Director/DJ, Carolyn Gahan. Franck Provost Education Manager Virginie Gayssot was also welcomed to the stage to officially launch the 2017 group Artistic Awards, before a presentation on photography and editorial acumen. franckprovost.com.au INSTYLE 17

UPFRONT

BRISBANE HAIR AND BEAUTY EXPO 2017 TICKETS GO ON SALE HAIRDRESSERS UP NORTH – it’s your time to shine (and book)! Tickets are officially on sale for 2017’S Brisbane Hair and Beauty Expo, ensuring Queensland hairdressers are given quality expo, event and education content over one significant weekend. The event will be held over Sunday and Monday July 30th and 31st at the Brisbane Convention and Exhibition Centre and over 6000 attendees are expected to show up. You can skip the queues with pre-purchase online entries booked beforehand, so may we recommend you do that. The expo is already offering enticing education options, with seminars presented by esteemed educators across hair and beauty. The list includes education leader Dario Cotroneo, long hair expert Lorna Evans, award-winning style and colour legends Dmitri Papas and Justin Pace of Papas + Pace, men’s hair maverick Jules Tognini, business insider Julie Piantadosi and makeup icon Rae Morris, among others. The expo will offer dynamic stalls with all the latest technologies, products, trends and offers, as well as makeup and nail competitions for the beauty-inclined. brisbanehairandbeautyexpo.com.au

CELEBRITY HAIRDRESSING duo, Joey Scandizzo, Co-Creative Director of ELEVEN Australia, and Marie Uva, owner of UVA salon, together with the team of ELEVEN Australia stylists – Hermiz Daniel, Rachel Vitullo and Keely Alister – styled the hair of a myriad of stars for the 2017 Logies. The famous list included Natalie Bassingthwaighte, Rebecca Judd, Sophie Monk, Anna Hiendrich, Georgia Love, Rebecca Maddern, Jodi Gordon, Lauren Phillips and Kesenjik Lukich. “Lots of texture and waves were present on the red carpet, and many people opted to wear their hair out – including plenty of deep side parts and movement,” Joey said. “Those that wore their hair up kept it smooth and sleek with lots of shine.” elevenaustralia.com

DCI EDUCATION TOURS AUSTRALIA WITH CLASSIC CUTTING TOUR

INTRODUCING THE 2017 FAME TEAM

CLASSIC CUTTING IS DCI Education’s most popular course, made to strengthen haircutting ability, and it’s currently on the road. The education franchise, led by Dario Cotroneo, recently won the Excellence in Education Award at the Australian Hair Fashion Awards – proving once again their commitment to industry excellence and the support they have from the hair community at large. The course has already visited Melbourne, Perth, Sydney, Wollongong, Newcastle and Brisbane throughout April and May, with Canberra and Auckland to come in June. After that course is finished, the brand will tour once again, with a different education intention in mind. DCI Education will launch their first ever Master Balayage Workshop around Australia and New Zealand, with dates starting in Brisbane on June 18, then heading to Melbourne on June 25, Perth on June 26, Canberra on July 23, Newcastle on July 30, Sydney on August 14, Wollongong on August 15 and Auckland on August 20. Students will learn hair painting direct from expert colourists. dcieducation.com

FOUR FAME TEAM hairdressers were announced at the Australian Hair Fashion Awards (AHFA) ceremony by their 2016 predecessors (Nathan Cherrington, Nicole Kae, Nadia Semanic and Adam Isles) and the group’s Director Brett McKinnon. The winners were chosen after an exhaustive entry process, which included a live skills demonstration for fourteen finalists, as judged by Sharon Blain, Leesa Smith, Richard Kavanagh, Sarah Laidlaw, INSTYLE’s Cameron Pine and Brett McKinnon, among others. Let’s congratulate 2017’s FAME Team – Jamie Furlan of Xiang Hair, Marie Cain of Head Studio, Joe Ribera of Visare Hair Studio and Dion Lee Andrew of TONI&GUY Georges. The team can now look forward to a full year of opportunities around the globe (think locally, London and Paris), including expert mentorships, stage experience and photographic shoots. The 2016 team even had their collection nominated for the award of Artistic Team of the Year at this year’s AHFAs, giving this year’s crop big shoes to fill.

18 INSTYLE

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CATERINA DI BIASE NAMED CREATIVE AMBASSADOR FOR SCHWARZKOPF PROFESSIONAL TWO MAJOR PLAYERS in the global hairdressing community are about to come together, with Schwarzkopf Professional announcing Caterina Di Biase as their new Creative Ambassador. Caterina joins names such as Matt Clements, Simon Crawford, Dee Parker Attwood and Brad Ngata in the team, lending her influence and ability to the brand. Her new role in Schwarzkopf Professional will see her play an instrumental part in this year’s annual Essential Looks show at the Schwarzkopf Professional Hair Expo Awards Gala, alongside a team of Schwarzkopf Professional Ambassadors. “I love their education and digital programs,” Caterina said of Schwarzkopf Professional. “The programs are based on training fundamentals; this is something I strongly believe in. It’s so good to see an emphasis on foundations – I think this is something our industry needs. On the digital front, Schwarzkopf is very current. I’m one of those people who wants to do things immediately, and I feel the brand is really in tune with this ethos; it’s fast, it’s hip and it’s now.” schwarzkopf-professional.com.au

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UPFRONT

2017 AUSTRALIAN HAIR INDUSTRY AWARD WINNERS ANNOUNCED 500 HAIRDRESSERS recently took over Brisbane, arriving at the Grand Plaza Ballroom at the Brisbane Convention and Exhibition Centre for the annual Australian Hair Industry Awards (AHIA) Gala Dinner. Festivities included entertainment by the Puzzle Dust Glow Show, the musical stylings of the Virtuosity band, expert compering by MC Will Fennell and, of course, the announcement of awards in 22 hairdressing categories, awarding salons, business owners and stylists across the states for a number of important reasons. The awards singled out barbering, salon teams, managers, designs, apprentices, education initiatives, business acumen and salon excellence nation-wide. They also awarded a Hall of Fame recipient and the Vidal Sassoon Humanitarian Award, reminding all attendees how often hairdressing goes beyond just hair. Aditionally, the four winners inducted into the 2017 Hot Shots team on the night represented the best of what’s to come in the industry, taking home tools and product kits and looking forward to a myriad of education and editorial opportunities made to expose their talent.

CONGRATULATIONS TO THE WINNERS AUSTRALIAN SALON BUSINESS OF THE YEAR Bond Hair Religion SPECIAL RECOGNITION AWARD Sustainable Salons Australia HALL OF FAME Andrew O’Toole VIDAL SASSOON HUMANITARIAN AWARD Brett McKinnon AUSTRALIAN WHOLESALER OF THE YEAR SA – Salon Haircare BEST BARBER BUSINESS Barber Boys BEST CUSTOMER CARE Elysium Hair Brisbane BEST FRANCHISED SALON TONI&GUY, Newtown BEST MARKETING AWARD Woohoo BUSINESS DIRECTOR/OWNER OF THE YEAR Brodie-Lee Stubbins, Rokstar IN SALON TRAINING Rokstar JUNIOR/APPRENTICE OF THE YEAR Louise Williamson, Stevie English Hair NEWCOMER OF THE YEAR Tigerlamb Portside SALON DESIGN Edwards & Co SALON MANAGER OF THE YEAR Kelcie Murray, Dare Hair SALON STYLIST OF THE YEAR Leslie Henshaw, Next Hair SALON TEAM OF THE YEAR Elysium Hair Brisbane STATE SALON OF THE YEAR NSW/ACT Bond Hair Religion STATE SALON OF THE YEAR QLD Rokstar STATE SALON OF THE YEAR SA Orbe North Adelaide STATE SALON OF THE YEAR VIC/TAS Hoopla Salon STATE SALON OF THE YEAR WA/NT Revampd Hair Studio HOT SHOTS WINNERS The Fashionista: Idy Duong, Sloans of Lane Cove The Visionary: Cherie Falco, Kinky Curly Straight Rising Star Female: Anthea Allen, Helmet & Co. Rising Star Male: Dion La Bella, Blow It’s a Hair Thing

20 INSTYLE

C L I N I C

UPFRONT

KINGS DOMAIN PRAHRAN OPENS MELBOURNE’S THIRD Kings Domain is up, running and open for business, following on from their South Yarra and Collins Street locations. Led by the brand’s co-founder Aaron Chan, with award-winning, fellow co-founder Joey Scandizzo alongside him, the Prahran location continues the chain’s dedication to esteemed men’s grooming. “In an age where men are after an experience, Kings Domain barber shops are taking the lead and giving men what they want: a sharp cut, hot towel shave and a cold beer,” Aaron shared. “Kings Domain combines the look and feel of an English Gentleman’s club and American hunting cabin.” “Greville Street has a cool and relaxed vibe, suited to the Kings Domain clientele” Joey agreed of the location. “It was fitting to open our third Kings Domain in the heart of Prahran.” The franchise offers quality men’s grooming services, such as clips, beard trims, vintage straight razor shaves, tailored haircuts and their ultimate grooming experience (haircut and hot towel shave), titled The Royal Treatment. kingsdomain.com.au

LISA CONWAY RELEASES RETAIL COACHING BOOK

PAUL MITCHELL TRAVELS AUSTRALIA FOR SIGNATURE SERIES EVENTS LAUNCH

AUTHOR, EDUCATOR, SALON owner and industry expert Lisa Conway, of Zing Salon Coaching, has unveiled her new book, titled Your Salon Retail. The book is marketed as a simple, nononsense guide for salon owners to master the alwaysenigmatic facet of their business – retail! The book will transform the way salon owners think about not just retail, but their clients, product rep and own business, as Lisa explains the how, why, who and when of retail. The book contains a myriad of tips in chapters dedicated to helping your staff sell, personal approaches, product company relationships and more. Lisa boasts over 30 years of experience in the hair industry, utilising her know-how from years on the salon floor to close the gap between what salons deliver and what clients want. Her previous books (The Naked Salon and Your Salon Team) have reshaped businesses, teams and salon owners' leadership qualities. zingcoach.com.au

INDUSTRY LEADERS gathered at three separate events held around Australia for the launch of the Paul Mitchell Signature Series events. These events celebrate industry innovation and business potential, with networking and leadership as primary focuses – and we’re intrigued to see how the important initiative can grow from here. The events – held in Sydney, Brisbane and Melbourne over three days – highlighted business strategies, industry insights, social media, new products and education, as well as projecting and sharing what’s to come for Paul Mitchell 2017. In addition to receiving business insights vital to salons in 2017, attendees also enjoyed lunch and the networking opportunity as a whole, with the ability to share experiences in the current industry within the extended Paul Mitchell family. Look out for more industry focused events later in the year. paulmitchellaus.com.au

22 INSTYLE

MURPHY GOZZARD HAIR COMMUNITY PARTNERS WITH LA BIOSTHETIQUE HAIR SALON THE Murphy Gozzard Hair Community has newly partnered with La Biosthetique, lauding their philanthropic and professional approach, while also taking a role in the brand’s education initiatives. Recently, Murphy Gozzard Co-Creative Director Brett McKinnon was announced as an ambassador for La Biosthetique’s Colour with Care initiative, which aids Doctors Without Borders. “Our change to La Biosthetique ticked all the boxes for us and has aligned with who we are and our brand perfectly,” Brett said. “A boutique family owned company, a superior product, environmentally sustainable, excellent education and opportunities for the growth and development of our team. Also, with the Colour With Care initiative we are giving back to our community with every colour we do.” Labiosthetique.com.au

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GHD CELEBRATE 16TH BIRTHDAY WITH NEW STYLER YOU PROBABLY REMEMBER your fi rst ghd, and it probably feels like only yesterday you got your hands on that innovative styler. However, it was actually circa 2001, and as such ghd are celebrating their 16th anniversary with an all-new straightener (how else?) and a look back at their astounding history. The fi rst ghd I styler launched to (fi rstly British) salons in 2001, and then went global in 2002. They subsequently became the fi rst salon-only brand to advertise on TV and release a myriad of new heat styling ranges in the following year (the ghd II classic, mini and salon stylers came along in 2003, while the ghd III styling collection debuted in 2004, the ghd IV mini, max and classic stylers were offered in 2007 and the ghd V was introduced in 2010). By 2008 they had created over 30 limited edition straighteners. Since beginning 15 years ago, ghd has also partnered with Breast Cancer Care and has collected over $20 million for breast cancer research in just 13 years. The brand has opened a research and development facility committed to product innovation, and expanded from straighteners, debuting its own range of brushes, combs and styling products in 2011, and then their fi rst hair dryer, the ghd air, in 2012. The brand’s fi rst curling collection, ghd curve, came along in 2014. In the world of fashion and celebrity, ghd has been brand partners with The Victoria’s Secret Fashion Show each year, and could be seen on screen in the video for ‘Hair’ by global mega-girl group Little Mix. Victoria Beckham, Jessica Alba and Ella Eyre are high profi le fans. Recent innovations include a travel hairdryer, and their latest straightener, 2015’s advanced ghd platinum, which uses tri-zone technology to reduce hair breakage and increase shine. Christmas collections, pink collections and other special launches pervade the market each year and, currently, four ghd stylers are sold across the globe every minute. Th is illustrious history is being celebrated with the limited edition re-release of the original ghd styler, now with a chic purple makeover. Ceramic heaters, universal voltage, a 2.8 swivel cord, sleep mode and a round barrel are just some of the necessary features that show just why ghd has dominated the hair styling market for so long. So, happy anniversary to ghd – and thanks for helping to make it a good hair day for as long as we can remember. For more information visit ghdhair.com/au

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UPFRONT

AVEDA LAUNCH LAUNCH PRAMASANA COLLECTION AVEDA ARE FOCUSING on proper scalp care with the launch of the Pramasana collection. The collection is 96 per cent naturally derived and comprised of an Exfoliating Scalp Brush, Purifying Scalp Cleanser, and Protective Scalp Concentrate (as well as an insalon treatment – the Nourishing Scalp Masque), in order to purify the scalp, increase its microcirculation, preserve the scalp’s protective barrier and provide the ideal foundation for healthy hair. “The scalp is simply an extension of the facial skin,” said Justina Mejia-Montane, Vice President, Global Product Development at Aveda. “And just like the face, the scalp needs cleansing, balancing, and protection. Consider your scalp the soil from which your hair grows. Once you think of it that way, it shouldn’t be hard to understand why it might need a little extra care.” Aveda.com.au

CRAIG SMITH DEBUTS HELMET HAIR CO. SALON MEET THE REALISATION of lauded stylist Craig Smith’s two passions – hair, and helmets (or the motorcycles that make them necessary). Helmet Hair Co. is the hairdresser’s latest venture, and the space speaks to his personal tastes and passions, a labour of love that may explain why it’s such a breath of fresh air. The salon bares some elements to Craig’s famous (and current) salon legacy, Fruition – as with Fruition, modern style and experience-led hairdressing is key – but, otherwise, Helmet Hair Co. is a noticeably different venture. The space fuses together a mechanical aesthetic with, somehow, a welcoming salon vibe. Dark metal accents, a steel feature screen (dividing the basin area from the salon) and a vintage tool kit at the front desk display this motor-heavy inspiration in the salon format. Another unique element of the salon lies in its pricing system, with the service menu decidedly casual and pricing a value for money structure that encourages clients to pay less but visit more, becoming a part of the salon’s distinct culture. Craig refers to the space as more of a ‘local creative hub’ than a salon. “Helmet is about more than just hair for me,” Craig shared. “It looks and feels very different and certainly doesn’t rest on Fruition’s laurels. Our price list proudly states ‘no nasty add-ons, just cool hair’ and with that comes a more casual laid back vibe. I find the space is incredibly inspiring for the team and clients alike, but there is no style without substance.” helmethairco.com

OSCAR OSCAR SALONS SEEK STAFF AND FRANCHISE PARTNERS OSCAR OSCAR SALONS have been in operation for close to three decades, under the helm of celebrated and award-winning hairdresser Oscar Cullinan, and they could be the key to elevating your career. The company already employs over 220 hairdressers across 14 locations in Sydney, Melbourne, Brisbane, and the Gold Coast. So where would you fit in? First as potential franchise partners – the brand has established locations (with more in the pipelines) and is searching for teams to come on board and grow these salons. By joining the franchise you would receive the benefits of an established national and industry-leading brand, as well as expert marketing, HR, fi nance and operational support, and key training and business coaching. You would also receive the group’s proven and profitable systems to organise within your own business. As an individual stylist, you can develop your career as an Oscar Oscar employee within the brand’s primary focus on the hair artist and the editorial, backstage and salon opportunities available to them. Contact hq@oscaroscar.com.au or brendan@oscaroscar.com.au 24 INSTYLE

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ONSTAGE

SILVER YEAR On its 25th anniversary, the Australian Hair Fashion Awards advocated for the power of editorial innovation, the worth in noble charitable causes and the significance of our ever-evolving hair industry as a whole.

Damien Rinaldo

IT WAS A MULTI-coloured evening under Luna Park’s Big Top at the 25th Australian Hair Fashion Awards (AHFAs) in April – the event celebrated its silver anniversary, Dannii Minogue (with the help of L’Oreal Professionnel and Xiang Hair) went from blonde to pink, White Ribbon was the charity of the evening (and the accessory on every attendee’s lapel) and a myriad of talented hairdressers walked away with the gold. The event hosted a range of celebrities, such as the aforementioned Dannii, who presented the award for Australian Hairdresser of the Year, Havana Brown, who performed an energetic set and DJ’ed the after party, ghd ambassador Pia Miller, event compere and TV presenter Faustina Agolley and our own long list of hairdressing royalty. Last year’s Hairdresser of the Year winner, Caterina Di Biase, presented a colourful, futuristic, braided and hair-sewn fashion show (to the soulful sounds of rapping and violin) with the ‘silver anniversary’ theme artistically represented in the fashion and hair. 900 industry members watched on over a three-course meal, in an unrivalled night of hairdressing networking. With all the festivities, the main event was still the winners in hairdressing and product categories, and the big winner of the evening was a name not foreign to the awards night (and the main title itself). This year the Australian Hairdresser of the Year was once again Damien Rinaldo of Boris the Cuttery, whose fierce, evocative and unconventional collection won over the litany of famous judges (the esteemed international judging panel included Eugene Souleiman, Antony Mascolo, Akin Konizi, Sam McKnight and other major hairdressing and editorial names). Damien won over a very talented finalist pool, with Uros Mikic, Oscar Cullinan, Kobi Bokshish, Frank Apostolopoulos and Craig Smith also up for the award. 26 INSTYLE

Beyond that, Kobi and his Intershape salon took to the stage twice (Hair Fashion Video and Artistic Team), Danielle Solier (who created Dannii’s pink look) was named top colourist, Kings Domain barber Tori Gill won for Men’s, Cherie Falco took home the prize in Avant Garde and Nathan Cherrington was named top newcomer. Plus, each state winner was given their due and the proverbial torch was passed from last year’s FAME team to the next. Beyond hairdressing, the most innovative and enticing product launches were named and makeup and fashion styling creatives were awarded as well. “We are delighted to support the most exciting night in the Australian Hair Fashion industry,” said General Manager of event sponsor L’Oréal Professionnel, Olga Zanetti. “In order to build on the event’s success and celebrate our artistic community, it’s crucial that we work with local talent and help place them on a world stage, enabling them to be recognised at the highest level. This is something both L’Oréal Professionnel and the AHFAs believe in. Once again, the event itself was an amazing success and we congratulate all of the winners and finalists.” The event had its fair share of frivolity (as anyone at the after party would tell you), but was also anchored by an important cause, the support of the White Ribbon Foundation and the crusade against domestic violence, which was seen on stage, on clothes and in donation tins around the hall. Philanthropy, artistry, celebration and a healthy dose of competition – every facet of the hairdressing industry was represented in full at the 2017 AHFAs, recognising new and established talent and bringing the industry together for one giant night. It’s a sure-fire recipe for success as the awards show now hurtles towards year 50. For more information visit australianhairfashionawards.com

ONSTAGE

Olga Zanetti and Dannii Minogue

Pia Miller

CONGRATULATIONS TO THE WINNERS AUSTRALIAN HAIRDRESSER OF THE YEAR Damien Rinaldo – Boris The Cuttery CREATIVE COLOURIST OF THE YEAR Danielle Solier – Xiang Hair MEN’S HAIRDRESSER OF THE YEAR Tori Gill – King’s Domain South Yarra ARTISTIC TEAM OF THE YEAR Intershape Artistic Team AVANT GARDE HAIRDRESSER OF THE YEAR Cherie Falco – Kinky Curly Straight NSW/ACT HAIRDRESSER OF THE YEAR Maria Unali – Salon Kiin VICTORIAN HAIRDRESSER OF THE YEAR Michael Piastrino – Ibiza Hair QUEENSLAND HAIRDRESSER OF THE YEAR Brodie-Lee Stubbins – Rokstar SOUTH AUSTRALIAN/TASMANIAN HAIRDRESSER OF THE YEAR Sam James-Cockayne – Orbe North Adelaide WESTERN AUSTRALIAN/NORTHERN TERRITORY HAIRDRESSER OF THE YEAR Pauline McCabe – Rock Paper Scissors Hair Studio APPRENTICE HAIRDRESSER OF THE YEAR Michelle Nguyen – Oscar Oscar Salon NEWCOMER OF THE YEAR Nathan Cherrington – TONI&GUY Concord SESSION STYLIST OF THE YEAR Renya Xydis

Danielle Solier with L’Oréal Professionnel Education Manager Bridget Noonan

Tori Gill with Revlon Professional Marketing Director Christobal de la Rubia

MAKE-UP ARTIST OF THE YEAR Sarah Laidlaw FASHION STYLIST OF THE YEAR Leticia Dare HAIR FASHION VIDEO OF THE YEAR Kobi Bokshish EXCELLENCE IN EDUCATION DCI Education SALON OF THE YEAR Edwards & Co BEST NEW PROFESSIONAL HAIRCARE PRODUCT Revlon Uniq One Hair Treatment BEST NEW PROFESSIONAL STYLING PRODUCT L’Oréal Professionnel French Girl Hair Messy Cliché BEST NEW PROFESSIONAL PACKAGING & DESIGN evo Hairmuda Triangle MOST INNOVATIVE HAIR TOOL EVY Professional IQ OneGlide Styler

INSTYLE 27

ONSTAGE

GENTLEMANS’ CLUB American Crew gathered in Melbourne to decide on Australia’s male styling elite. IN LATE MARCH, a group of skillful men’s hairdressers, some dapper male models and the industry’s finest congregated for an evening dedicated to the talent in men’s hairdressing and barbering. We’re talking, of course, about the national American Crew All Star competition, where all 20 finalists were recognised and the Australian winner was announced. Held at the Cargo Hall at Melbourne’s South Wharf, the event included cocktails, canapes, dancing (the after party continued on next door at Plus 5) and a men’s fashion show. 25 models walked the runway to show off the American Crew 2017 Americana collection, as well as the brand’s upcoming SHAVE range (launching April), unified within stylised concepts of classic 1940s men’s grooming. However, the focal point of the evening was in crowning the winner, and after each finalist had been announced, called up and awarded on stage, Ben Kane of Rokk Man Barbers was named as the national winner. “This year’s talent surpassed all expectations and highlights the vision and talent of Australian hairdressers and barbers,” said American Crew All Star and judge of the 2017 American Crew All Star Challenge, Phoenix Thomson, about the range of classic and contemporary looks entered into the national competition. “What I loved most about this year’s entries, was the amount of looks that stood alone and took a risk. We are in a unique phase in fashion where both long looks 28 INSTYLE

2016 winner Guy Gallo with 2017 winner Ben Kane

and tight fades are equally in demand. To see variations and amalgamations of these looks, all interpreted with fashion-forward thinking is really inspiring.” “This year’s event was beyond exceptional,” Managing Director of Revlon Professional Brands and American Crew, Matthew Kilty continued. “The industry is really taking notice of what we do and American Crew is the foundation of the new influence that barber skills is having in our industry. We are really proud and very humbled to be producing events such as these.” Ben was subsequently named as an international American Crew All Star finalist, and as such was chosen to compete against 14 other global finalists in the international All Star Challenge in Brussels, attend the 2017 Revlon Style Masters and American Crew international showcase and shoot with photographer David Raccuglia. “The All-Star Challenge brings together

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the next generation of stylists and groomers who are shaping literally and figuratively the future of style,” David Raccuglia, founder of American Crew, said of the competition. “They are a digitally native group that connects not only with clients behind the chair, but in this new global forum we live in. Their accessibility to trends and cultures contributes to the exciting visions they bring to the competition.” For more information visit americancrew.com

ONSTAGE

Adam McIntosh entry

Bridget Gay entry

TOKYORAMA The five talented finalists in Shu Uemura’s Gallery of Style Awards are Tokyo-bound. TOKYO AWAITS A GROUP of talented finalists announced as the final five in the Shu Uemura Gallery of Style Awards (formerly the Muse Image Awards). So as not to bury the lede, let’s congratulate the following finalists and highly commended stylists. The Gallery of Style finalists for 2017 are Bridget Gay of Chumba Concept Salon, Lauren Branciamore from The Salon Society, last year’s champion Danny Puopolo from Rakis on Collins, Ellie Martins of Wildlife Hair & Beauty and Adam McIntosh from Oscar Oscar Pacific Fair. 30 INSTYLE

Lauren Branciamore entry

Ellie Martins entry

Meanwhile, the highly commended stylists were listed as Jessica Burt from Chumba Concept Salon, Jacky Chan of Oscar Oscar Chadstone and Hollie Bird from Chumba Concept Salon Warragul. “It’s been incredible to witness the level of skill, commitment and sheer passion for the art of hair styling through all the submissions we’ve received this year,” said General Manager of Shu Uemura Art of Hair Australia, Sandra Kelly. “Well done to everyone who entered! The work of these five finalists is truly commendable and perfectly complements the Shu Uemura

ONSTAGE

brand spirit. Big congratulations to all the fi nalists this year and we look forward to celebrating with all our salon partners in Melbourne in June for the National Finals Party!” Entrants created artistic looks inspired by a Tokyorama theme true to the Shu Uemura brand, and fi nalists will now travel to Tokyo to realise these aesthetics in full. The five stylists will recreate their looks under the mentorship of Oscar Cullinan, Creative Director and owner of the Oscar Oscar Salon Group. The eventual competition winner will be announced at the National Finals Party in Melbourne on June 25, winning editorial coverage (including a ten page spread and profi le in INSTYLE), products and entry into the International Gallery of Style competition. “I feel really honoured to be invited to mentor the Gallery of Style fi nalists in Tokyo,” Oscar shared. “Hair styling is particularly close to my heart. I have always loved how a style can create a story or completely transform an individual’s look, through shape, texture and fi nish, and to do this in Japan, the home of Shu Uemura Art of Hair, is just a dream. The culture, the traditions and just being will be such a great source of inspiration for the fi nalists.” As they say in Japan ‘ganbatte kudasai’, but from us, good luck! For more information visit shuuemuraartofhair.com.au

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ONSTAGE

POP UP

We welcome the education-savvy, product-led and all round frenetic Hair Expo POP UP to the hairdressing events schedule.

MELBOURNE WAS BUZZING over the last weekend of March, with Beauty Expo Melbourne and Hair Expo POP UP (not to mention the first week of the AFL and the Grand Prix) ensuring the Victorian capital stood out as Australia’s cultural epicentre. The inaugural Hair Expo POP UP debuted as an event dedicated to the hair industry and its many creative, business, product and education innovations – for any salon member, there was nowhere else to be. Housed alongside Beauty Expo Melbourne, in its own separate area, the event was defined by a myriad of stands showcasing the latest in hairdressing products. Brands such as American Crew, Dessata Detangling Brush, Balmain Hair Couture, Big Towel Company, Excellent Edges, Lorna Evans Education, Janeke, Mizutani Scissors, Oolaboo, Uniq One, Trichovedic and Y.S. Park Professional presented tools, products and education initiatives, while companies like Timely and Zing Salon Coaching presented their unique business and software technology. As the hundreds of patrons explored the packed floor (especially on the Sunday, when hairdressers were let out of salons to peruse), the primary feature of the space was the Main Stage, filled with a myriad of fascinating shows helmed by some of the best in the business. Avant Garde hair, men’s cuts, international trends, red carpet looks and more were presented by Kobi Bokshish, Shaun McGrath, Uros Mikic, Lorna Evans, Lizzie Liros, American Crew, The Wieselmann Artistic Team and Kings Domain as they took to the stage throughout the two day event. Highlights included Lorna Evans’ stitching, wrapping and styling techniques, interesting men’s hair textures and detailed men’s cuts courtesy of American Crew, and an Avant Garde take on ‘car crash chic’ from Kobi Bokshish and his Intershape Team, showcasing key elements of shape and texture within their outthere aesthetic. In the education rooms and auditoriums of the Melbourne Convention and Exhibition Centre, two education platforms were being conducted – delineated into business acumen or creative intel. With a new book recently launching, titled ‘Your Salon Retail’, Lisa Conway added further invaluable nous on what you need to tell the client while they’re in the salon, and not just 32 INSTYLE

what the client wants to talk about. “Move all of the personal things away from the client throughout the visit so you can focus on your best service - it’s one of the things that wears you down.” Focusing on a variety of ‘Zing grow goals’, branding and in-salon behaviour tips, Lisa had every delegate at Hair Expo pop up primed for not just the best retail strategy, but a better way to create a truly connected salon. Social media - often the big dark abyss, flooded with strategies and options needs to be simplified for the salon environment, was made a lot simpler by Estelle Oliveri. Founder of digital marketing agency, Hairpin Digital, Estelle encouraged guests to see social media through the eyes of their clients balancing content that appeals to the eye and not just creating an emotive response. Kate Engler presented attendees with a PR perspective, drawing on 27 years of PR experience to alert salon businesses to their biggest error – spending so much money on paid advertising, while ignoring the free publicity opportunities of PR, even within editorial’s higher readership figures. Kate taught how to pitch ideas to journalists and write a media

release. She also shared PR success stories, detailing the positives and pitfalls of a PR strategy. Also in the business sessions, Justin Herald taught ‘How To Grow Your Business Without Spending a Single Cent’, telling salons to operate outside of their comfort zones and work to impress their own selves every day, rather than just clients and staff. He implored businesses to create an avatar – the amalgamation of their primary demographic, biggest spenders and most loyal customers – to target their marketing and create packages for, and said to ensure you know what is being said about you online. “Referrals should be your greatest income provider,” he explained. The creative sessions were headlined by some of the industry’s biggest names, such as Caterina Di Biase, Kobi Bokshish, Uros Mikic, Joey Scandizzo and Marie Uva. Uros taught men’s cuts, showing hairdressers how to offer clients salon-specific skills for men, with education, consultations and recommendations that they can’t just get at the barbershop. “Fix one thing he doesn’t like and that’s your

client for life,” he taught, showing cuts for men that embraced length, texture and natural movement. Caterina created bold colour looks on stage, anchored by trendy contouring techniques. “The principles of contouring are within the foundation of hairdressing,” she explained, “as they are based on simple tenants of cuts suiting the face shape and colour complementing skin tones.” She showed modern contoured styles in bold and pastel tones, with a graduated bob cut and sunset-themed look acting as particular standouts. Next door the Pop Up event, at Beauty Expo, big name makeup and skin brands such as Napoelon Perdis, Elizabeth Arden PRO, Dermalogica and Payot kept the attention of beauty enthusiasts, selling products at impressive rates and forecasting the newest product and beauty trends. The space was anchored by a foursquare beauty hub, with each quadrant (makeup, nails, antiageing and grooming) housing a stage and an admirable array of speakers. INSTYLE (with sister magazines Professional Beauty and Spa + Clinic) was planted firmly on the fence with a stand between Beauty Expo and Hair Expo POP UP, right next to the Hair Expo Main Stage. We were there greeting stylists and salon owners, selling specially-priced subscriptions, attending seminars and giving salons the opportunity to win a $4000 video package with compliments of BIG review TV. Aside from the shopping and seminars, attendees celebrated the event at its official Welcome Party, held at Sky Bar 28, (fittingly) 28 floors above the ground, with a spectacular view of Melbourne’s bustling city life. In all, it was something of a hair and beauty haven, providing the best Melbourne has to offer in the expo space and giving hair and beauty their side-by-side necessary focuses. Attendees left (probably) lugging giant bags of hair, makeup and skincare products, also a little wiser and with so many new creative and business ideas to try. That’s the best thing about events such as Hair Expo POP UP – they don’t let us stay stagnant. Stepping through those doors provided hundreds in the salon space that all-important opportunity for growth. For more information visit hairexpoaustralia.com/pop-up INSTYLE 33

ONSTAGE

CREATIVE CATEGORIES AUSTRALIAN HAIRDRESSER OF THE YEAR 2017 Dave McCulloch Frank Apostolopoulos Jason Fassbender Joey Scandizzo Jules Tognini Kobi Bokshish Shane Henning Uros Mikic NEW ZEALAND HAIRDRESSER OF THE YEAR 2017 Ann Marie Young Danny Pato Kylie Hayes Natasha King

FINAL ROUND We’re on the precipice of Hair Expo, where dozens of the industry’s best will contend for the events’ top awards. OVER A SPRAWLING (and familiar) view of Darling Harbour, Hair Expo officially returned to Sydney’s famous port at the all new International Convention Centre (ICC). Over 300 industry figures from Australia and New Zealand congregated among a maze of editorial submissions for the announcement of this year’s Schwarzkopf Professional Hair Expo Awards fi nalists, celebrating the start of the 2017 awards process. Decided by a judging panel of 12 international and 12 local judges, the awards are comprised of 14 creative categories and 4 business sections, headlined by the incomparable Australian Hairdresser of the Year and New Zealand of the Year awards. The 2017 awards received 235 entries, a 40 per cent increase on 2016, and a warning sign that this year will include gruelling competition. “The 40 per cent increase in entries this year is extraordinary and attests to how those in the hair community crave to be recognised for the entirety of their achievements,” said Julia Erben, Event Director for Hair Expo Australia. The Awards Gala will be the fi nal event for Hair Expo 2017, which will be back at the ICC over the June long weekend. Congratulations to the fi nalists.

COLOUR TECHNICIAN OF THE YEAR 2017 Adrian Rotolo Chinney Yeap Christina Charalambous George Giavis Kristie Kesic Mathias Te Moananui Sanja Scher Steve Corthine MEN’S HAIRDRESSER / BARBER OF THE YEAR 2017 Asuka Aoki Joe Ribera Jules Tognini Kaleb Pritchard Melissa McAuley Michael Johnson Uros Mikic NEW CREATIVE FORCE 2017 Brooke Hayward Cherie Falco Hermiz Daniel Hiroko Okada Kiri Roberts Nicole Bosenburg Phoenix Ly Teagan Cousins Travis Bandiera Yuki Kano APPRENTICE / STUDENT OF THE YEAR 2017 Amy Motteram Jo Woon Liana King Mario Fioravanti Mary Millsteed Nathan Smith Nicolas Reyes Nikki Hazell Sharne Rizzo Tima Tagoai SALON TEAM OF THE YEAR 2017 Buoy Salon and Spa, Wellington New Zealand D&M Hair Design, Auckland New Zealand Dharma, Auckland New Zealand Dharma Ellerslie, Auckland New Zealand é SALON, Wahroonga NSW Ella&Jade, Algester QLD IBIZA HAIR, Albert Park VIC Joey Scandizzo Salon, South Yarra VIC Noddys On King, Newtown NSW Revolution Hairdressing, Teneriffe QLD

SESSION STYLIST OF THE YEAR 2017 Daren Borthwick Koh Sataporn Tanyawanichapong Sarah Laidlaw BEST SALON DESIGN 2017 Allure Hair Bar, Terrigal NSW Barbery, Marcus Beach QLD BIBA Eastland, VIC BIBA St Kilda, VIC Blonde, Henley Beach SA Elliott Steele, Eaglemont VIC Rixons 343 Newtown, VIC Salon Kiin, Penrith NSW Sweeney Todd’s, Brighton VIC Tao of Hair, Perth WA The New Black Industries, Newcastle NSW

CREATIVE STATE CATEGORIES NSW-ACT Hairdresser of the Year 2017 Adam Ciaccia Craig Rhodes Scott Sloan Travis Bandiera Zoe Wilde SA-TAS Hairdresser of the Year 2017 Cherie Falco Sam James VICTORIAN Hairdresser of the Year 2017 Alexandra Newman Hermiz Daniel Joe Habbaki Mariam Enegd Michael Piastrino Sanja Scher WA-NT Hairdresser of the Year 2017 Daniel Yap Hayley Keep Jo Banks Michael O’Dowd Pauline McCabe QUEENSLAND Hairdresser of the Year 2017 Brodie Lee Stubbins Laura Hudson Sandra Faiva William Webb

BUSINESS CATEGORIES EDUCATION BUSINESS OF THE YEAR 2017 DCI Education Sharon Blain Education TONI&GUY Education EDUCATOR OF THE YEAR 2017 Caterina Di Biase Dario Cotroneo Jules Tognini Katy Reeve Lauren McCowan Lyndal Salmon INDUSTRY BUSINESS PERFORMANCE OF THE YEAR 2017 EcoHeads Excellent Edges SALON BUSINESS OF THE YEAR 2017 Elysium Hair Brisbane, QLD Luke Reynolds Hairdressing, New Farm QLD Pierrot’s Hair Studios, Kalamunda WA Prema, Darlinghurst NSW Rubi Hair, Windsor VIC

For more information visit hairexpoaustralia.com 34 INSTYLE

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ONSTAGE

GO PINK Goldwell threw their support behind the McGrath Foundation with their latest campaign, which encouraged clients to ‘Go Pink’ at a Goldwell salon – all for a great cause. GOLDWELL GO PINK ran throughout April and May this year, asking clients from all walks of life to step up and add a splash of pink to their hair as a gesture of awareness and support for people going through breast cancer. Using one of their salon-only colour ranges such as Elumen, Goldwell salons customised pink colour to suit any client – from playful highlights to a bold pink overhaul, with hues ranging anywhere from pastel to vibrant and everything in between. From there, clients uploaded their new look to Instagram. When tagged with the official #goldwellgopink hashtag and mention of the official @goldwellaus account, Goldwell donated $100 to the McGrath Foundation for each post. “Goldwell is proud to continue its support of the McGrath Foundation,” said Louise Chamberlain, Marketing Director for Goldwell. “Through our Goldwell Go Pink initiative we aimed to raise funds in a fun and colourful way so that the Foundation can continue its great work assisting families affected by breast cancer.” Beauticate Managing Editor Rikki Hodge-Smith, hair coloured at Wildlife Origin

36 INSTYLE

Women across Australia also showed their support for the Go Pink campaign and the McGrath Foundation without necessarily opting to go pink by purchasing any of the Goldwell Kerasilk colour care retail range during the months of April and May. Goldwell donate a further $2 to the foundation with every purchase. With the multitude of products purchased and hundreds of new pink looks posted to Instagram, Goldwell donated $15,000 to the McGrath foundation through the charity campaign. High profile salons that took part included Prema, Wild Life, Lee Preston Hairdressing, Orbe North Adelaide and Colour Collections among dozens of others. Petra Buchanan, CEO of the McGrath Foundation, says that the campaign is a great way of showing support for the great work of their nurses around the country. “McGrath Breast Care Nurses make life that little bit easier not only for the women and men diagnosed with breast cancer, but their families as well,” he said. Congratulations to Goldwell, its salons and clients for adding colour and funds to a very worthy cause. For more information visit goldwell.com.au

ONSTAGE

DISRUPTOR L’Oréal Professionnel’s 2017 Sydney Business Forum focused on the future of hairdressing – in its innovations, challenges and changes to come – and taught attendees how to weather the storm. IT’S USUALLY HELD the day after the Australian Hair Fashion Awards (AHFAs), but with the after party filled to capacity, there would’ve been a fair few attendees grateful that L’Oréal Professionnel changed their annual business forum to the day of the AHFAs instead. Held just prior to the big awards night (which the brand sponsored), L’Oréal Professionnel invited a group of salon owners and industry members to hear a list of inspiring speakers, sure to change their mindset about psychology, social media and business insights in the current hairdressing landscape. We were there on the day to capture the best takeaways. The proceedings began with an introduction from L’Oréal Professionnel General Manger Olga Zanetti, who introduced the first act, the Hot Glue Creative Agency, as represented by Nick Smith and Angela Brand. The pair discussed social media and how to be one of the few stories your followers both see and remember on their news feed, out of the thousands of stories relevant to them each day. The key takeaway was the power of telling stories, versus just pushing ads. Quality content matters over quantity, and trends, celebrity news and runway styles that are relevant to your clients’ interests will grab their attention more than just generically promoting your salon. The duo also told salons to measure success by their online growth and engagement and pointed to the future of social media – video, live and virtual reality, which is on the horizon. Next, Sharlene Lee of Circles of Subiaco came on stage to discuss her use of ambassadors, and the difference they have made to her business. Circles of Subiaco have multiple contracts with ambassadors, which have been key to the salon’s significant growth over the last couple of years. Sharlene said it’s important to know where your clients are coming from, to reply to social media responses immediately (yes, even on a Saturday night), consult your younger staff for social media help and manage the contracts of your ambassadors in explicit detail (for example, how often they have to post in exchange for free services) and on your terms. In her experience, the benefits of ambassadors far outweigh the costs. The third seminar was courtesy of psychotherapist Lisa Franke, who spoke of the Art of Relating. She taught how to (importantly) deal with clients that drain you in order to look after your own mental health (key tips: stay in control, sway the conversation, bring the topic back to hair and find an excuse to leave the chair for a few moments if necessary) and instructed on conscious sharing and listening mindfully. She also advised (respectfully) keeping other co-workers and staff members in check, with a system to ensure no staff member is accidentally partaking in relationship-breaking behaviour (for example, topping your clients’ stories or assuming facets of them or the relationship). Her final (visual) presentation evoked baggage – that of clients and your own – and advised addressing your own baggage to keep it out of the salon. Notable speaker Michael McQueen closed out the day, asking the audience how businesses lose their edge, and noting the most

Angela Brand and Nick Smith from Hot Glue Creative Agency

Sharlene Lee

Michael McQueen

important disruptors for the current hairdressing industry. The main three come in the form of empowered consumers (the clients giving your salon negative ratings on online forums and dictating the service based on what they’ve learnt online), unconventional competition (for example international and online retail options that are only newly available) and emerging generations (your difficult to manage millennial staff and clients). He advised businesses to weather these disruptors by making changes before you are forced to, bridging the generation gap, being clear about the problems you need to solve, leveraging the high-tech and personal elements of your salon and embracing fresh eyes when looking at your business. Attendees left the Swissôtel Sydney after the forum with fresh, practical business ideas that they could take straight back to the salon. Heed this advice and make real-world changes to your approach to social media, business development and staff and client relationships. It could be the difference between merely surviving or flourishing. For more information visit lorealprofessionnel.com.au INSTYLE 37

ONSTAGE CREDITS: Colourist: Danni Solier @danni_solier / @xianghair Hairstylist: @jamiefurlan / @xianghair Fashion Stylist: @racheldennisstylist Makeup: @rossandrewartha / #yslbeauty @yslbeauty Photographer: Ben Vella / @shooteverything

PINK PROMISE

Dannii Minogue’s all-new candy coloured hair is one of many first steps in her 2017 resolution towards hair experimentation. L’ORÉAL PROFESSIONNEL AMBASSADOR and Australian star Dannii Minogue has fulfi lled a promise she made to us many months ago. “I totally 100 per cent want to try pink in it,” Dannii told INSTYLE in January, after making her dramatic transformation to blonde. “I love all those ice lolly colours so that is something that I want to try, I think it’s me just getting back into this, the more brave decisions with hair, it would be fun to experiment and try new styles.” The singer (and mother) spoke about the ability to colour her hair with L’Oréal Professionnel and their new Smartbond technology, pointing to her need to keep hair healthy and HD screen friendly at all times, despite constant backstage styling and colouring. She also spoke about her excitement of becoming bolder with her hair now that she has the time to even think about it as her son grows up, but also being wary of going bold within the everyday school environment – a concern your maternal clients are probably all too familiar with. Clearly those fears were appeased as Dannii unveiled her new pink hair to her 255,000 Instagram followers on April 2nd, and then in person at the Australian Hair Fashion Awards that night. With the help of stylist and newly-minted FAME Team member Jamie Furlan and Colourist of the Year Danielle Solier, both of Xiang Hair, Dannii hit the red carpet and then the stage, to

38 INSTYLE

announce the giant Australian Hairdresser of the Year award, all in pink. Wearing multiple pink dresses for an on-set photoshoot, editorial session around Luna Park and the event itself, Dannii doubled on being pretty in pink. With the aid of Smartbond, her hair looked healthy in the new hue, even under the scrutiny of the event’s giant screen. “Working with Dannii on this new hair colour look has been a lot of fun,” said Olga Zanetti, L’Oréal Professionnel Australia General Manager. “We were so excited when she told us she wanted to go pink. The beautiful pink sorbet tone is very on trend at the moment and looks amazing on Dannii! It just shows how easy it is to have fun with your hair colour. The beauty of L’Oréal Professionnel Colourful hair is that it’s temporary. There are 7 shades to choose from in the salon and you have the freedom to customise the level of pastel you like.” “Being blonde has enabled me to have more fun with my hair colour, and the Smartbond service means it doesn’t compromise its health,” Dannii shared. “Hair colour is certainly the new makeup for me, and I’m enjoying the freedom to experiment with new hues and tones. I’ve been tempted to go pink for a while. I love the softness of the pastel shades in the new Colourful hair range.” For more information visit lorealprofessionnel.com.au

ONSTAGE

MENTOR MOMENT GenNext’s new format takes its inspiration from your favourite TV talent shows. HAIR EXPO’S EVENING that focuses on new and emerging talent, otherwise known as the GenNext Gala, is introducing new formatting elements that catapult its rising stars even further. The event is introducing a mentorship aspect, drawn from television talent shows that see experienced artists and experts take more inexperienced talents under their wing. These mentors will guide each team’s creative concepts for their show segments and provide artistic advice and counsel. With that in mind, let’s meet the mentors! The mentors consist of Stevie English, who will mentor the British F.A.M.E. Team (in collaboration with BaByliss PRO), as well as current Schwarzkopf Professional Hair Expo Apprentice of the Year, Kelly Manu, with Team New Zealand. Lisa Muscat Vitale and Emiliano Vitale will mentor the Ibiza Hair and MENSPIRE collaborative show, as well as the Sydney TAFE Team. Caterina Di Biase will mentor the Claudia Cataldo Salon team in one show and the Artists Independent team in another. Justin Pace and Dmitri Papas (better known as Papas + Pace) will mentor the Guillaume Foundation by Intercoiffure team, as well as the Hair Biz Hotshots Team. “The biggest learning curve was preparation and research, and how to use my time more efficiently and to work as a team with the people around me,” Emiliano said of his own experience with industry shows. “That is key to executing any show. There has to be meaning and connection with it. It is about finding yourself in the theme, the ideas and the overall presentation. Once you find yourself in this, everything becomes incredibly more personal.” “It’s about working as a team – and that’s something that Dmitri and I do all the time when we go onstage, there are two of us,” Justin shared. “Understanding each other, understanding that there are different ideas, and making it come together as one look… We have experience in that big-scale show work, and how 40 INSTYLE

to make that happen in a partnership – I’d say that’s going to be the biggest thing we can probably give.” Each of the eight teams will produce an artistic five minute hair show at Darling Harbour Theatre at the International Convention Centre (ICC) Sydney over the Queen’s Birthday Long Weekend (and on the Sunday night of Hair Expo) in June. Each mentor has nominated a theme for their productions and work is underway. “The really important thing is to try and make it fun and keep it entertaining – it’s a show… It will be interesting to see how the two groups interpret the theme and where they’re going to take it,” Caterina said. “They’ll both be completely different, but it will be interesting to see what they come up with.” Fittingly, X Factor presenter Luke Jacobz will act as MC for the night – artistic hair with a healthy dose of reality show level growth and exposition. We’ll be turning our chairs. For more information visit hairexpoaustralia.com

NVEY

ECOSYSTEM NVEY ECO professional haircare systems prioritise the environment, quality haircare and the hair professional – a valuable addition to our thriving Australian haircare ecosphere.

he Australian haircare industry is its own ecosystem, constantly adapting and evolving to meet the needs of consumers and hairdressers – and Hair Expo is generally the place where these new innovations are brought to the forefront. Th is year, NVEY ECO will be launching into the Australian market at that very event, introducing substantive, powerful products that prioritise the environment and empower salons. The brand was an early adopter of organic cosmetics in 2006 and has since seamlessly merged fashion and nature, creating a haircare system based on natural, certified organic ingredients, with prescriptive treatments, deep cleansing formulas and gentle styling products all within the diverse hair range. All of these natural products are manufactured in Australia, with a modern approach to science that guarantees superior results. As an exclusively professional brand, NVEY ECO prioritises the salon, partnering with salon businesses, rather than just supplying to them, and empowering their approach to education, creative hairdressing and operating in an environmentally conscious manner. The brand offers technical acumen, education and organic research to advance their salons, ensuring salons have a deep understanding of the products and are armed with the knowledge and tools to cater to their clients’ needs. NVEY ECO also passionately believes in transparency between salons and the brand, displaying the percentage

of Certified Organic (up to 91 per cent) and Natural Origin ingredients (up to 99 per cent) per product, and whether the product is Vegan Friendly. The brand’s many styling products display their Advanced Polymer symbol, showcasing their use of the latest advances in copolymer technology that contains a partial natural content and a more sustainable polymer. Their ethical approach to haircare ensures no product is tested on animals, and the range is paraben, silicon, SLS and fragrance free. The advanced range includes a list of shampoos and conditioners individually dedicated to daily defence, hydration, volume, frizz, thermal protection, antiageing and colour prescriptive needs, with hero natural ingredients including Soya Bean, Quinoa, Rice, Wheat Protein, Organic Aloe, Coconut Oil, Quandong & Ylang Ylang. For intense haircare needs, the treatment line specifically caters to detangling, frizz control, thermal recovery and hydro repair, with proteins, vitamin C and vital antioxidants leading the formulations. NVEY ECO’s pure styling range includes a thermal and volume smoothing cream for use during blow drying, as well as a volumising spray, thermal protection spray and various styling pastes, with light, medium and fi rm holds. Beeswax, coconut oil, hydrolysed barley protein and key antioxidants are vital components in these diverse styling tools. In the day and age of social media, YouTube tutorials and e-commerce, clients

still look to hair professionals for their advanced knowledge, superior professional products, tailored approached to haircare and environmental concern. Our adaptive professional haircare market is always a step ahead, proving the necessity of salons, exclusively professional products and educated hairdressers and catering to rapidly advancing consumer needs. NVEY ECO is a shining example of how we stay ahead of the curve. For more information visit www.nveyeco.com, email info@nveyeco.com or call (03) 9532 5580

INSTYLE 41

GOLDWELL/KMS

MBFWA SNAPSHOT With the dust of Mercedes Benz Fashion Week settled for another year, we reflect on the impact our products, colour trends and most significantly, team of hair directors and stylists have made on upcoming Australian and international trends.

Thomas Puttick

WE WISH TO thank all of the below hair directors and stylists who created with true ingenuity and the upmost professionalism backstage, delivering strong hair directions that complimented the fashion on the day. Until next year.

Karla Spetic x Goldwell Dale Delaporte, Prema With a career spanning 15 years, Dale’s experience and skill has been honed travelling the globe assisting leading session stylists through New York, London, Milan, Paris and Sydney.

Q&A Tell us about the hair look for the show. There were two looks, both incorporating a pink and an orange colour to reflect the palette of the Karla Spetic collection. Both looks are sleek, sporty and with high shine, but the colour is the real feature of the show. What’s your must have product at Fashion Week? Goldwell StyleSign Showcaser is great for a sleek look and dries with a natural touch and the hold of a mousse wax. Goldwell StyleSign Magic Spray has a weightless fine, dry mist - the perfect working or finishing spray.

Karla Spetic

Thomas Puttick x KMS Shane Henning, Noddys on King Creative Director and co-owner at Noddys On King, Shane’s experience working with fashion and show directors, magazines and photographers is extensive and has resulted in published work all over the world.

Q&A Tell us about the hair look for the show. The hair was designed to have a soft and casual feel to it, to complement the diverse variety of real women of all different ages and styles that were our models. What’s your must have product at Fashion Week? KMS Therma Shape Shaping Blow Dry as it leaves the hair feeling beautiful, easier to blow dry and with the protection required backstage.

Alice McCall

Karla Spetic

42 INSTYLE

Alice McCall

Romance Was Born

KitX

Romance Was Born

Alice McCall and Romance Was Born x KM S Alan White, MAP Agency Alan White’s career as a hair stylist, product innovator and educator has spanned London, New York and Sydney for over twenty-five years. He has styled invidualised and always spirited looks for the likes of Rose Byrne, Megan Gale, Miranda Kerr and Nicole Kidman.

KitX

Q&A Tell us about the hair look for the show. Alice McCall had elements of a modern reality; enhancing each talent’s own beauty and personality. The Romance Was Born girl is a wild child, she is sensual, mysterious and free. She’s ethereal, bold and has the ability to transform: A fierce icon of our times. We explored tight curls, light ethereal movements, beehives and 80’s disco frizz, it was a hair journey that took delegates out of their reality and into the wonderful universe of Romance Was Born. What’s your must have product at Fashion Week KMS CURLUP?

Wave Foam. This product adds volume and moisture at the same time and allows for natural movement while enabling texture. It’s my perfect, go-to base! Double Rainbouu

KitX x KMS Sophie Roberts, The Artist Group As one of Australia’s most in-demand, respected hair stylists, Sophie Roberts’ is a regular contributor at the international fashion weeks (most recently joining Luigi Murenu’s team at Milan and Paris prêt-a-porter shows).

Q&A Tell us about the hair look for the show. We looked to girl gangs and worked in craft/ tribal elements with found objects. What’s your must have product at Fashion Week? I can’t live without the KMS Tame Frizz De-Frizz Serum as it gives texture, builds shine and imbues the overall look of wellconditioned hair.

Double Rainbouu x KMS Ali Holmes, Wild Life Hair Hair Expo Australian Hairdressing Awards multi category winner and co-owner of Wild Life Hair SoGo, Ali Holmes has built an understanding for hair surrounded by some of the industry greats.

Q&A Tell us about the hair look for the show. The models have had their hair done last night and have since been out dancing, sweating and having fun at a Resort party. Their hair has a lived in feel with a polish to it too. Guys have natural textures and styles that have been enhanced with sea salt spray and dry wax. What’s your must have product at Fashion Week? Finishing off every hair do with KMS Working Spray.

For further information call 1300 135 722 goldwell.com and kmscalifornia.com INSTYLE 43

INFEATURE

Juuce

BOOST

Much loved Australian brand Juuce has undergone a facelift – a more minimal aesthetic with a powdery palette of new colours to ignite salon sales – the latest instalment none other than a pigment packed Silver blonde toning shampoo and conditioner. Juuce is ready to boost your business.

ith a trusted list of Australian botanicals for shiny, beautiful hair, Juuce has recognized their customers’ demands for not only the latest formulations and top-sellers but packaging that better reflects the ever increasing savvy eye of the consumer – a balance they’ve certainly nailed with their latest retail line. Infused with six of the most powerful natural Australian botanicals including Dandelion for protection, Aloe Vera for moisture, Colour Extending Kakadu Plum, Repairing Wattle Seed, Smoothing Desert Lime and Soothing Quandong – these power packed formulas have proven t be the brand’s best attack against external and environmental aggressors. 44 INSTYLE

These elite list of star ingredients provide all hair types with the essential elements to protect, moisturise, colour extend, repair, smooth and soothe – it’s no wonder their tagline – ‘for thirsty hair’ stands up against our harsh Australian sun. Naturally all products in the range are sulphate and paraben free – as well as vegan friendly. “Responding to customer demands with a long-list of powerful ingredients and naturally free of unnecessary ingredients is an exciting evolution for the Juuce brand. Not only this but repacking these leading formulations into a minimal and easy to navigate profile, is the last piece of the puzzle. Packaging is everything now – as we’ve grown we’ve had to invest more and more into the evolution of the look of our products on shelf,” said Juuce Marketing Manager, Raelene Addley. Offering professional salon colour, care, styling and the latest retail promotions – Juuce is a complete salon solution – there’s even a new Barber Art men’s barbering range for the savvy men’s style artist. The long-awaited Juuce Silver Blonde Shampoo and Conditioner and Silky Soft Xpress Dry Conditioner has finally landed. “We found a lot of salons can’t get enough of our blonde shampoo – but we wanted to power-pack the pigment and offer a conditioner as well. Consumers are looking for a full solution when treating blonde hair and not just a blonde shampoo – yet so many brands offer only a blonde Shampoo. After toning the hair, our blonde conditioner literally saves blonde hair with a nourishing treatment conditioner,” Raelene said. Containing some of the most intense micro blue and violet colour pigments in the market, Juuce Silver Blonde penetrates deeper into the hair shaft to dramatically reduce gold and yellow tones in all blonde, bleached and highlighted hair. It’s also Antiheat + UV and provides humidity and oxidation protection. So not only does the new Juuce remove yellow from the hair and save blonde tones, it also protects your salon’s bottom line. If you’re wanting to boost your retail, Juuce is certainly responding to your needs. Not to mention, this highly competitive brand is all Australian owned and produced. For more information visit www.hairjamm.com

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INFEATURE

THE NATULIQUE An increasing number of salons are making the shift to using organic hair colours and products in-house. Claire Hair Boutique in Mandurah, WA, is one of these salons, utilising the Natulique range of products that are the only 100 per cent Eco-Cert certified products available in Australia. The salon hasn’t looked back since discovering Natulique four years ago, writes Tam Allenby.

laire Hair Boutique in Mandurah, about an hour south of Perth, is avowedly a Natulique salon – and proud of it. Owner and namesake Claire Foote, originally from the UK, has brought a wealth of hairdressing experience to her workplace, with stints at Vidal Sassoon and Marc Young dotting an impressive CV. And while her credentials are themselves a point of difference, it is the proudly organic ethos that really sets Claire Hair Boutique apart from other salons in town. As her husband Steve (who has since become a distributor for Natulique) told INSTYLE, the decision to go organic was not only a smart business move, but also came about out of a duty of care the couple felt towards clients and staff. “About four years ago we wanted to try and fi nd a clean, organic product,” explains Steve. “We were aware of the harmful chemicals associated with hair colours, so went on a bit of a mission to try and fi nd the cleanest, most organic colour that we could.” “Claire’s sister is a top biochemist in the UK, so we sent her a list of the ingredients for the so-called ‘cleaner’ colours and she basically came back and said that Natulique was far and away the cleanest and most organic – when she looked at the ingredients, she actually said it didn’t even look like a hair colour.” After trialling the colour in the salon for six weeks, Claire found that it performed as well as anything she’d ever used in 25 years in the industry. Soon enough, the salon was reaping the benefits fi nancially (“our business grew 28 per cent in four months according to our accountant”), which Steve attributes to tapping into a new clientele who were also on the hunt for a cleaner alternative. “What we’ve found is that clients love it. They notice that the colour lasts longer, they’ve noticed it’s a cleaner environment. One of the big things when they come in is the lack of an ammonia smell – Natulique has a really clean smell that you don’t really even notice,” says Steve. 46 INSTYLE

Way

“We’re seeing clients now that have had chemotherapy, clients that are pregnant, and there’s no drama at all... we’re just really pleased we found the product, and that’s just from a salon point of view.” The Natulique range goes beyond colours, and Claire Hair also uses their shampoos, conditioners, and stocks the retail range, which according to Steve, is for good reason: “When they bring out a new product, it always has the same ethos, and is as clean as they can possibly make it – even all of the packaging has to be biodegradable and recyclable.” Around 40 salons stock Natulique in WA now, when two years ago there was only four; Natulique products “are now everywhere from the Pilbara up north down to Albany in the south, and everywhere in between,” according to Steve. Talking to Steve, his passion for the brand is clear as day, but it is also backed up by real-life experience in a salon that he co-owns: “I just want to make people aware of how good this product is – I don’t want to sound like a cheap salesperson but the proof is in the pudding, it performs. We knew it was the cleanest product out there according to the ingredients.” “The fact it performs to the level it does, it ticks every box. That’s why we absolutely love it.” For more information visit natulique.com.au

O F F I C I A L S P O N S O R S O F T H E AU S T R A L I A N FA M E T E A M

FINISHING

BLOW- STYLING

DETANGLING

3 STEPS TO FABULOUS HAIR

Our patented detangling hairbrush glides through hair gently to minimise stress and breakage. Whilst the longer teeth remove knots and kinks, reduce breakage and leave hair healthier-looking, the shorter teeth smooth and leave hair glossy and frizz-free.

The Blow-Styling Round Tool is great for lift, volume and shine, whilst the Blow-Styling Smoothing Tool smooths hair, providing a silky finish. The bottle shaped teeth create free flow tension, providing a quick and gentle blow-dry without pulling or stretch-drying.

Achieves perfect up-dos, back-brushing in volume and texture. The Ultimate Finishing hairbrush also helps to maintain and blend hair extensions, clip-ins and weaves.

COME AND MEET SHAUN P AT T H E TA N G L E T E E Z E R S TA N D C 1 2 5 AT H A I R E X P O PHOENIX NATIONALE

0 3 9 8 9 9 0 1 3 3 / C O N T A C T @ P H O E N I X N A T I O N A L E . C O M . A U / W W W.T A N G L E -T E E Z E R . C O M . A U

INFEATURE

SUPERSPAS endota spa, Australia’s leading day spa network, continues to expand and innovate with recent locations opening in Chermside, Brisbane and Chatswood Chase, Sydney. Founded over 15 years ago by Melanie Gleeson, the business now has 100 locations. Tam Allenby spoke with Amanda Connors, Head of Brand and Marketing at endota, to find out just what’s behind this success.

alking into an endota Spa is like wrapping yourself up in a comfy doona: instantly, you feel at ease and relaxed. From the interior design to the soundtrack, the lighting, the Zen-like quality of the staff, and of course the treatments – which range from massages to facials, body treatments to fully immersive spa packages – everything is tailormade to help you leave your stresses at the door. “We provide an amazing environment where women can come, a haven, where women can rejuvenate and replenish,” says Amanda Connors. “She can come and have the most amazing experience, a beautiful sensory journey, and just connect with herself.” Of course, the spa market isn’t exactly lacking in competition – so what has separated endota from its competition, to become the leading day spa network in the country? Connors says part of the answer is the high level of service, which is consistent across all the endota spas around Australia. “What makes us different is that we’ve been very clear about what we stand for, and we have the most amazing experiences which we deliver across 100 spas. Our training for our therapists, our care for customers, and our world leading treatments – we’ve actually just gone through a whole revamp that’s taken two years, that’s resulted in a really beautiful sensory journey from the moment you walk in. Some women even say they just want to come in and relax in our lounge!” Recently endota has incorporated take-home and retail 48 INSTYLE

products more and more into their business strategy, a direction that has been taken based on feedback from endota therapists and customers themselves – heralding considerable growth among loyalists to the brand in particular. “Customers were always asking, ‘What are these beautiful products that you’re using in the professional treatments?’ All of the products we use in our facials, massage, our entire day spa program – they’re all certified organic, and they have beautiful ingredients and smell. We launched an organics range, with about 32 different products in the range for face and body, last year and that was really driven from the customers asking where to buy the products,” explains Connors. “I think that’s the power of our brand – putting women at the centre of everything we do. Our therapists are really there to give that beautiful care and listen, and each client has individual needs, which is why we’ve developed these ranges. We just think of the products as an extension of the brand and the treatments we offer, in line with what our customers need and what they’re asking for.” In 2017, endota has 1000 employees – of which 90 per cent are women – and Connors credits some of this success to arriving fairly early in the marketplace with a concept that ensured consistency and quality. “I think given Melanie’s foresight and insight into what women want – when we originally opened a spa, wellbeing or ‘wellness’ weren’t even talked about. Today that’s changed, and the global wellness industry is massive, worth nearly $3.4 trillion worldwide, and it’s no longer a niche trend. People are trying to be proactively ‘well’ and are concerned about mindfulness. But there’s still so much pressure on women today, and endota just had a head start and were always clear about the importance of wellness and relaxation.”

“I think that’s the power of our brand - putting customers at the forefront of everything we do.” AMANDA CONNORS

They’ve also been savvy about digital platforms – Facebook and Instagram in particular – and the use of social media influencers for their marketing. While this a hugely important way to stay ahead of the curve in 2017, and continue spreading the endota brand, companies in this sort of industry also need to continue to innovate. endota’s latest innovation is a ‘dabble bar’, which debuted at the newly opened Chatswood Chase location. Here, customers can come in without booking an appointment to trial the products, sample the brand experience, and even enjoy a ‘mini-facial’. With such success at home, it seems logical to consider

international expansion. For now, however, Connors says they’re focusing on Australia. “First, we want to continue to innovate in the delivery of wellness treatments. We want to continue delivering amazing experiences, refi ning our in-spa design, and keep developing the most amazing products that help our women be their best. And fi nally, we want to keep expanding the number of retail shops and spas across Australia, ensuring that we’re bringing the treatments and products together.” There’s a lesson in there for us all: innovate, refi ne your experience, and focus on the customer.

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INFEATURE

Injecting KNOWLEDGE

There are uneducated opinions everywhere – from politics to natural disasters, as well as numerous long-lived beauty myths. Sometimes it’s necessary to set things straight. We chat to Claire O’Mara – Clinical Nurse Specialist and Cosmetic Injector at Ambrosia Medical about some of the top injectable treatment myths. INJECTABLE TREATMENTS ARE PAINFUL. Any injectable treatments will have a small amount of discomfort. But the level of comfort is dependent upon the pain threshold of the patient individually – as well as the care of the injector. Patients are generally needle phobic due to experiences from their GP or at hospitals. The needles I prefer are the smallest on the market, and the injection amount is tiny. We now utilise cannulas with dermal fi ller treatment, so there is one tiny puncture in the skin- and the entire treatment can be done from one point. I also prefer to use the market leader in dermal fi llers exclusively – which are mixed with a local anaesthetic.

ALL INJECTABLE TREATMENTS ARE THE SAME As with any product – there is always higher and lower quality products on the market. Any product approved by the TGA in Australia has passed strict controls to be allowed on the market in this country, unlike Asia and Europe, so we can be sure the products are safe. There is a difference in terms of how long the products last, or how natural the effect will be. If you are getting a cheaper price on fi ller or botulinum toxins – there is a reason why. The quality is not as good as the market leader products – or the injector is inexperienced.

BOTOX IS ADDICTIVE The result of Botox is the only addictive component. People absolutely love the effects of Botox – it’s better than diamonds! Botox as a drug is not addictive. Botox, as a treatment – the effects come on gradually and wear off gradually after about three months initially. Again, the results noted are dependent on the skill and experience of the injector. Even after one treatment of Botox – the skin integrity is improved – if you stop having treatments, nothing will fall apart or sag. The effects will simply wear off gradually, but you will not have the effects of ageing that had been prevented whilst you were having treatments. Botox is best used as a preventative treatment. You need much less and it lasts longer. Almost like looking after your hair, rather than letting it get damaged – then trying to restore it.

IT’S EASY TO TELL IF SOMEONE HAS HAD INJECTABLE TREATMENTS. For Botox treatments, having a good treatment is when you have retained movement in someone’s face and relaxed lines – not 50 INSTYLE

frozen their expressions. Th is is obvious and not attractive. If a good result is achieved – that retains movement, but softens lines – people generally receive comments that their skin looks good without it being apparent they have had Botox. Dermal fi llers are an amazing way to restore someone’s appearance to where it was previously before the volume loss associated with age. It’s important to not change the person’s appearance, just restore and enhance. For younger patients, we can do treatments to enhance features – such as lips, cheekbones or making a man’s jawline more angular and masculine. There are many treatments we can utilise these products for – that’s why a consultation is necessary. Not everyone is a good candidate for every treatment – its individual for every person.

DERMAL FILLERS REQUIRE DOWNTIME Dermal fi llers can produce bruising. It, again, can happen, but is also dependant on the level of care from the injector. Bruising is rare with my patients – but it is always possible. I always educate my patients to let me know what is coming up in their schedule. If I think it’s a bad idea to do the treatment a day before a job interview for example, we just postpone the treatment for a few days.

BOTOX DOESN’T WORK AS WELL IF YOU EXERCISE. Botox is actually a molecule combined with a protein. Protein is denatured by heat. Basically, if you increase your temperature, or metabolic rate within a few hours of having Botox, it will affect the longevity of the treatment. It’s not dangerous, but it won’t last as long. You need to avoid exercising, laser treatments, LED treatments and saunas – just until the next day.

YOU CAN’T FLY STRAIGHT AFTER BOTOX No, this is not true. Standard guidelines apply, no lying down or pressing or rubbing on the area for at least 4 hours but flying immediately after is not going to affect the treatment. www.ambrosiamedical.com

Australian

MBFWA

FASHION

WEEK

Goldwell for Karla Spetic

INSTYLE 51

MBFWA

REDKEN

X DION LEE Effortless individuality including a few sharp haircuts on models heralded the opening show for MBFWA. Dion Lee detail met new realms of natural texture courtesy of Hair Director John Pulitano. ‘Easy glamour with a raw edge’ with a self-assured attitude to luxury and individuality in the hair married perfectly with Dion Lee’s array of bold separates – cropped pants and sharp blazers that sat perfectly alongside more feminine and fluid silhouettes for his impressive show at Sydney’s iconic Opera House. Dropping in his first ever men’s line with rain slickers, classic black pants and blazers even women will want to steal, Dion’s show melded architecture with androgyny – an iconic location for a label that pushes the realms of originality. Slightly dampening the hair on the girls with more texture. “We definitely are looking for a little bit of flyaway but we definitely don’t want a retro frizzy look. It’s the cleanest look I can get using a little bit of Redken Rootful and Windblown,” said John. “Separated, natural and textural realism is what we are going for. The whole idea for Dion is real individuality with each girl so we are really working with their natural texture,” John said. Being a resort show, John was careful of not going too far with the hair, “It’s very easy to cross over into evening wear. The looseness of texture gives it a bit of attitude. How the girls walk in is how a lot of the designers want to keep it now – it’s not about the continuous same girl look at the moment,” John said. For the girls with curls John enhanced their cuts by following the natural rhythm of the hair, using Redken’s Curvaceous Collection to define and refine with touchable softness. Windblown 05 Dry Finishing Spray created the tousled texture and effortless mood for all of the models. A far departure from the top knot seen at some of Dion’s previous shows. For more information visit redken.com.au

MBFWA

MBFWA 17: KMS

X ROMANCE WAS BORN Forever transporting us into a grand romance, it was a fitting finale to MBFWA and always one of the most anticipated shows of the week. KMS Hair Director Alan White has evolved the Romance ideology for almost 7 years now – pushing the limits of creativity with hair as individual as each model. This time around, Romance head designers Anna Plunkett and Luke Sales took us on a whimsical journey complete with unicorn headpieces, lashings of leather and lace and even a pink Madonna bride mixed with a tassel style dress that seemed to celebrate pride. There were feathers, nudity and a whole lot of colour you’d expect from such an artistic brand – they certainly didn’t fail at transporting the audience to their world for the good part of 20 minutes.

Calling their collection Electro Orchid, it explored “femininity, folklore and the cosmos by creating more of a ‘cabaret style’ execution than runway.” It was dramatic curls on most of the girls – many nervous that it was their real out there hair on the catwalk and a far departure from any contrived style we’d seen all week. Some models sported what seemed like a ‘soft beehive’ but with a nod to the 70s while others had oodles of texture. Smattered in between were head pieces and tight coloured fringes. Partnering with Sydney based artist, Del Kathryn Barto, who is known for creating larger shapes, pushed Alan to new levels of creativity. KMS Hair Play was primarily his weapon of choice for its dusted out dry shampoo properties yet still with a little bit of hold. “It gives us more of an ethereal feel so it’s more of a moving finish – rather than holding it down with a spray that I suppose is a bit more last season – last year,” Alan said. “Everything about this show has to be individual and have its own personality – Romance is always about making everything a bit looser.”

Colour was integrated courtesy of Goldwell’s Colorance system in eyecatching shades reflective of the ‘floral fantasia meets electro-disco’. Boosting the hair from the get-go via KMS Styling Foam and Root and Body Lift, the team danced between the Free Shape styling range and the cult Hair Play Texture products to give the girls varying levels of hold power. Some models wore headwear, coloured fringes, unicorns and hair hats that looked like they were straight out of Rio Carnival mixed with a moody vintage aesthetic. One thing was certain, and that was the fun. “I love the whispering angel theme of this year’s Romance show it allows me to be delicate with the hair textures and shapes and no boundaries to what goes on up there in hair heaven. We’ve been prepping all day for a 7pm show,” Alan said. Make up was as equally poetic with glitter eyebrows, dark lips and an abundance of pink under the eyes – fun and flirty for a feast of the senses. That’s certainly Romance. For more information visit kmshair.com

MBFWA

CLOUD NINE X SASS & BIDE

Proving they still have the perfect answer to the individual party dress, Renya Xydis created a completely customised tie-up braid with earrings throughout the hair for an impact as individual as the collection. Featuring older and younger models, Sass & Bide wanted to showcase its versatility and wide-appeal through colour tones of gold, silver, black and white, but with candy pink and electric blue dotted throughout the playful collection. The collection titled ‘Fiesta Barcelona’ saw the Australian favourite’s long awaited return to the runway, celebrating the whimsical decorative detail in the hair that Renya is known for. Hair was kept tight but with the detail and artistry we’ve come to expect from Renya – thickness and depth only possible with hours of prep using the Cloud 9 wide iron and wand. Th ree core looks were used as a base but with plenty of individuality added through; The Fighting Fishtail, The Modern Side Tie and The Undercut Pony Braid. Each were flawlessly embellished with earrings and fi nished in order to look custom and not too done. “She’s individual – we’re not following one brief we are sort of doing a customized tieup braid. It’s more like a tied-up mowhawk really,” Renya said. “We wanted to create looks that showcased the fresh and modern Sass & Bide girl, playing on the spirit and essence of Barcelona. We created the sleekness of the looks with the Cloud Nine Wide Iron and then the intricate mohawk braids and side ties to compliment the bold shimmering street life featured within the collection,” Renya said. “We’ve also got a few older models in here so it’s all about seeing the Sass & Bide girl in many ways,” Renya said. For more information visit haircareaust.com

new york INSPIRATION:

#kmshair

FINISH.

STYLE.

START.

New York styles reflect the rush of the commute, humid summers and snowy winters. TAMEFRIZZ Smoothing Reconstructor + THERMASHAPE Shaping Blow Dry and finished with HAIRSTAY Working Hairspray lends itself perfectly to creating street styles inspired by New York: wind-swept, but still fashionable, perfectly imperfect, and finished with an undone feeling.

MBFWA

REDKEN

X ALBUS LUMEN “The inspiration was very youthful, a bit playful and ethereal. The designer wanted to take us back to a really beautiful place in Italy and in order to get that we first focused on bringing out natural texture with Redken Rootful on dry hair,” said John Pulitano.

BIANCA SPENDER

KMS

X ORIGINAL & MINERAL

X ALICE MCCALL Fashion week veteran Alan White was at the hair directive helm, delivering his own surfer-chic signature to the message of the season ‘individual knows best.’ “It’s cool but beautiful. Individuality, simplicity, moisture and each girl’s hair is different,” he said. “We used a range of KMS products – from gloss, shape, hold and curl, we need every finish and texture capability.”

Koh Tanyawanichapong fused his session skill with the technology of O&M for low-slung knots, half-pulled ponies and further strokes of print-ready genius. This in addition to fashion’s favourite buzz cut and that all-out effortless bounce we know and love of the Australian runway. “The theme is cool and effortless, and each girl has a different style,” he said.

REDKEN

X ROOPA POMMARAJU “The hair look for Roopa Pommaraju is so beautiful, it’s not overdone, it’s healthy and shiny,” said Paloma Rose Garcia. “There’s an amazing oriental theme through the clothing so we’ve done a really soft bend through the hair and added a few little braids. There’s a big Indian influence so I was inspired by Indian hair, which is so gorgeous, thick, lustrous and high shine.”

KMS

X THOMAS PUTTICK

Dripped in crisp white orchids, Thomas Puttick’s SS17-18 show, Go Behind, was an unsuspecting breath of fresh and fashionable air. An emotionally driven MBFWA interlude, the instalment opened with a series of voiceovers defining their idea of woman, gender equality and strength. Led by Shane Henning, the KMS hair team worked to further embody the natural beauty of their unique cast.

REDKEN

X ST. GEORGE NEXTGEN “With the NextGen show we’ve gone for a much more youthful look, it’s quite fluffy, almost a take on what the girls might do themselves,” Barney Martin said. “We have a loose knot tied up for some of the girls with a fluffy exterior, and the other girls have really undone waves, something you would tend to see on women in the street, but much more polished.”

KEVIN. MURPHY/ EDWARDS AND CO

GOLDWELL

X KARLA SPETIC

With so much colour and vibrancy, reminiscent of a candy-filled youth –Dale Delaporte’s Hair Direction for Karla Spetic needed to be equally as strong – heralding customised pastel hairpieces for a colourful twist. “It’s all a bit sporty so we’ve kept it really sleek with a finish that’s not too dry and not overly shiny,” Dale said. “There are two colours we’ve worked with in Karla’s collection and we’ve tried to keep it quite architectural.”

X MACGRAW

Regal and sophisticated without being dated was the brief and the dream team of KEVIN.MURPHY and Edwards and Co (with Hair Direction by Byron Turnbull) perfectly captured that aesthetic with an alluring crown braid to suit high necklines, royal reds and blues and plenty of lace and frills. Hero products included KEVIN. MURPHY’s Session.Spray, Anti.Gravity and Doo.Over.

REDKEN

X KATAMA

To complement sweatshirts, shorts and swimwear in a mostly muted palette with bold pops of green and bright patterns, Hair Director Philip Barwick relied on natural texture with a hint of dewiness. “As Katama is a range for relaxing by the beach or pool side, it’s all about a natural vibe,” he said. “We’ll see that in the fashion too, it’s very resort and lifestyle orientated. We’re looking for a slightly beachy feel, natural but polished.”

REDKEN

WELLA PROFESSIONALS X ZHIVAGO

X HANSEN & GRETEL “The hair look is the epitome of a cool French girl, a Chloé girl,” Marie Cain explained. “It’s quite effortless, it’s making sure the girl is the highlight rather than the hair, so whatever their natural hair is doing, we’re encouraging and enhancing that. Not every girl will look the same going down the runway so we’re trying to make sure a chalky, healthy texture brings it all together.”

90s Hair with serious sophistication, Renya Xydis and Kieran Street for Wella Professionals drew inspiration from South Beach in Miami for the sizzling Zhivago collection. Appearing like a glamorous army marching down the catwalk, the hair volume and velocity was amped up for a show that was refreshingly bold.

ORIBE

X GARY BIGENI “The hair look is so effortless and chic but is actually a complicated look,” Diane Gorgievski said. “We’ve braided half the hair away to make sure the knot is really small and tiny, we didn’t want an overbearing knot on the top of the head, so we’ve braided that away, we’ve secured it, fastened it with an elastic and put lots of texture in the front hair line.”

MBFWA

REDKEN

X MICHAEL LO SORDO “We’re creating looks that are cool and not interfered with, so we’re looking at each girl’s hair and working to emphasise the great-points, but down-play things like excessive volume by experimenting with both side-parts and centre-parts,” said Hair Director Philip Barwick.

REDKEN

REVLON PROFESSIONAL

X WE ARE KINDRED

X STEVEN KHALIL

Wowing with the most expensive dress at Fashion Week, a $100,000 wedding gown, the hair had to be as equally expensive with Revlon Professional and Hair Directors Anthony Nader and Malisa Masci creating a contemporary yet confident woman. The hair look combined two contrasting elements of wet and dry texture with messy and smooth components.

In one of the most anticipated shows of the season, We Are Kindred portrayed an effortless, modern femininity with a touch of Bohemia, perfectly captured through the hair by Hair Director John Pulitano. Redken drew inspiration from a “dance night in the Caribbean”, giving the models a styled but imperfect looking twisted braid.

REDKEN

X ZAMBESI

With shape-shifting hemlines, precise tailoring, and a splash of space-aged silver, the style on the runway of New Zealand Zambesi’s resort collection was as Avant Garde as ever. Contrasting with the edgy eclecticism on the catwalk, Hair Director John Pultiano referenced a bygone postpunk, early-grunge era in the hair look.

WELLA PROFESSIONALS X BEC & BRIDGE Giving a nod to the 90s but with a rebellious streak, the Bec & Bridge girl retains the innocence of youth but with fun and sophistication added by Renya Xydis and Wella Professionals’ 90s French girl hair. “She’s chic, effortless and beautiful,” Renya said. “We couldn’t use too much product to keep the effortless look, so we just used Wella Glam Mist and Perfect Me.”

REDKEN

X CHRISTOPHER ESBER On the runway, Christopher Esber’s resortwear was a dreamy melting pot of unstructured tailoring, surprising shapes and fluid fabric. The brand’s signature utilitarian colours were updated with pops of lemon yellow and lilac, while the surreal vibes were set-off with painterly eyeshadow and conceptual hairstyling – slicked back, modern and undone.

PUCCINI Styling Chair

PETERSON II Salon Workstation

L O C K A B L E 3 D R AW E R Hairdressing Trolley

EMERSON Reception Desk

DESIGNER Cutting Stool

DIAMOND 2 SEAT Washlounge

MBFWA

EVO

X CAMEO A fashion lover’s first choice for ‘it pieces’, floaty hemlines and tight waistlines, hair had a true feminine personality with two ‘cool girl’ looks (a messy upstyle and wild, loose texture) crafted by Hair Director Lauren McCowan. “We are really hero’ing individual texture,” she said. “It has been a massive global trend for two years of the fashion seasons.”

REDKEN

KMS

X THE INNOVATORS

X KITX

The compliment was in the title – naming several promising talents of Australian Design ‘The Innovators’ for an amalgamated Fashion Week show, put the pressure on, and the designers delivered. Redken and Hair Director Marie Cain were on board with a clean but detailed style that showed off why the brand so suited the innovation theme.

Signature strapless dresses and ethically sourced fabrics – some cut from hemp, played with a Hair Direction inspired by girl gangs and silhouettes on the streets brought to life by KMS and Hair Director Sophie Roberts. “The girl gang is the vibe so hair has to feel spirited, a bit DIY, a bit random – sewing in found objects from Kit’s design room,” Sophie said.

REDKEN

X YOUSEF AKBAR Fairy floss textures and wisps of bright colour (think yellow, purple and mint green) brought the candy vibe to Yousef Akbar, courtesy of Redken and Hair Director Philip Barwick. Portraying a tragic figure that could be taken straight out of an old romance novel, the Yousef Akbar girl had her head in the clouds… literally.

KEVIN. MURPHY/ EDWARDS AND CO

X ANNA QUAN Showing great promise and practicality through deconstructed shirting and a ‘less is more’ approach, Hair took 90s references with added jewellery embellishments. Byron Turnbull and the Edwards and Co Team provided three different hair looks – a natural texture braid, a wetter texture braid and a tucked up braid.

REDKEN

X TEN PIECES

The girls were given a tough, grunge look with a blow dry back comb technique, while the boys were given ‘skinhead’ number one shaves with the odd mullet, courtesy of John Pulitano. Black and white fashion with pops of bright orange, hoods and strong stripes down the garments cemented the dual athletic/punk aesthetic.

REDKEN

X AKIRA

X STRATEAS. CARLUCCI

“The hair look for Akira is inspired by 80s Brooklyn hip hop street culture, mixed with a Belgian design aesthetic,” said Redken Hair Director Richard Kavanagh. “There’s an asymmetry and weirdness about it, but it’s really earthed in that flat look, almost as if they’ve been wearing a hat.”

“The inspiration behind the show is creating a whole team of individual characters, all the models that turn up really have their own unique looks,” said Richard Kavanagh. “We’re enhancing what they have. There are haircuts, colours, different shapes, textures and ethnicities, there’s no one thing.”

REDKEN

X DYSPNEA

The models wore a diverse range of hair styles, including a variety of braids, wild ponytails and wet styled hair that evoked the pop star glamour the 90s was famous for, with a grunge element as well. Redken Forceful 23 once again proved the hero tool backstage for Hair Director Marie Cain, while bold, smudged lipstick and bright eyeshadow finished the beauty look.

REDKEN

X JUSTIN CASSIN

X SWIM

“I created a strong, masculine shape that featured more length at the crown with tapered backs and sides,” said Marie Cain. “Redken Mess Around 10 Disrupting Cream-Paste provided flexible hold and sheen, and I used a wide-tooth comb to create texture accents.”

Designing the hair to partner six different swimwear brands, Redken’s natural, wet hair look pointed to the very best the Australian lifestyle has to offer. “I wanted the models to look as if they just left the pool or the ocean, drying their hair in the salty wind, for an effortless and natural look,” shared Dmitri Papas.

REDKEN

X GINGER & SMART Three different hair looks created by Paloma Rose Garcia complemented the fashion collection’s eclectic group of contemporary designs. Straight, polished hair, undone texture, dramatic side parts and a strong windblown effect contributed to a sophisticated but playful overall look.

MY WAY

SHAGGY DANNY PUOPOLO,

L’Oréal Professionnel Artist @ Rakison Collins

Let’s modernise the colour by creating a root shadow with an iridescent pearl blonde for a more lived-in effect. It’s such a great way to spice up an all-over blonde and bring in the winter. With the cut, I would layer for a shaggy textured shape connecting the fringe with the overall cut while keeping a great 70’s vibe which is really on trend at the moment. It’s also a beautiful solution to work the mullet trend in a soft, diffused way. I would further strengthen the modern 70s look by prepping with L’Oréal Professionnel Tecni.Art Pli and styling with an ultra-textured curl. Lastly, mess it all up with lots of L’Oréal Professionnel Tecni.Art Wild Stylers Beach Waves texturizing spray on dry hair.

MY WAY

GRUNGEESQUE RICHI GRISILLO,

Wella Professionals Guest Artist @ AcadĂŠmie Salon

Firstly, a hair colour over haul to an all over lighter-butter blonde using Wella Illumina â&#x20AC;&#x201C; the result? A natural finish with an added soft beige variation. It will add instant expense and soften and refine the overall grunge-esqe look. I always like to use System Professional Elastic Force spray as a leave-in treatment for any client that has had a colour change to maintain integrity and moisture of the hair. In regards to the cut, I would keep it long and blunt with soft layering around the face. For styling, work in Wella EIMI Ocean Spritz, dry into the hair and lightly smooth with a brush to give the hair direction without appearing over blow-dried. Use a medium-size round tong to enhance the natural texture while maintaining an effortless feel. Finally, finish with EIMI Dry Me Dry Shampoo for added texture and separation.

STYLE FILE

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NIKE Classic Cortez, Nylon, Black 66 INSTYLE

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INFEATURE

Foil COMMUNITY With equal focuses on the salon, the environment and people in need, Foil Republic’s rising success can be attributed to hard work, quality products and good karma.

t’s about scope with Foil Republic, which offers an impressive range of foils to suit every colourist, and has an environmental focus and charitable contingent to back it up. The brand houses a diverse range of products to suit salons, and their eﬃcient, philanthropic, salon-fi rst approach has seen them rapidly grow through Australia and beyond, creating a bona fide foil community. Delineated into product categories such as Pre-Cut Standard and Pre-Cut Specialist foils, with Boxed Rolls, Catering Rolls and different Foil Dispensers as well, the brand ensures its fi rst priority is fulfi lling hairdresser needs. “Foil Republic has taken foil to a new level in the industry with the largest range in Australia,” shared Foil Republic Managing Director Jason Condello. “We have a product for every colourist, and every product has been designed for a specific purpose and hair type. We believe that your foil selection should be based on your current client in your chair and what would perform to achieve the best results.” The brand currently supplies over 2000 salons throughout Australia and New Zealand, offering quality, Australian made products to suit these salons. Beyond the diverse range available to hairdressers, the business arrangement and partnership is streamlined, with mobile app-based ordering making the process as eﬃcient as possible. Beyond their commitment to hairdressers and salons nationwide, Foil Republic is a company with a conscience. The brand donates a portion of its profits for products purchased to The Kid’s Cancer Project, helping sick children on your behalf. Th is charity helps children and families suffering from Cancer (roughly four Australian kids are diagnosed every day, and 90 per cent develop long term side effects). Cancer is the leading cause of death for children nationally, with three kids a week dying from the disease. These heartbreaking stats make it our duty as an industry to help, and Foil Republic is leading the charge. 70 INSTYLE

“We have all been touched by this illness in some way and felt that we wanted to give back to the community,” Jason said. “Foil Republic believes in the work that The Kids’ Cancer Project is doing. How amazing would it be for the hairdressing community to make a real difference to the lives of these children?” Continuing their positive pursuits within the hair industry, Foil Republic is also a friend of the environment, as a company committed to minimising the impact of our activities on the earth. As such, all Foil Republic packaging is made from recycled, reusable and recyclable cardboard and all foil contains recycled aluminium, and is 100 per cent reusable and recyclable. Foil Republic is working hard to minimise stats that see over one million kilograms of aluminium foil from Australian hair salons contribute to landfi ll each year. The many salons it partners with can utilise the products with the knowledge that they’re contributing to charity and helping the planet. As Foil Republic continue to cater to salons Australia and New Zealand-wide, with an extensive menu and streamlined processes driving their success, it’s good to know nice guys don’t always fi nish last. For more information visit foilrepublic.com.au

Photography: Elsa Jean Venue : KU DE TA Perth Hair : Renee Rundell, Naomie Mills Bryers -Shelley Makeup: Simone Lee Fashion Advocate models : LARISSA COX and SHAE CAMISA Fashion : aeâ&#x20AC;&#x2122;lkemi

For further information call 03 9326 8844 www.activancepro.com.au

TREATMENTS

Head

TO TOE

Health of all kinds is front of mind, on your social media channels, on your TV and in your daily life – why should hair health ever take a backseat?

ast food chains and Netfl ix binges aside, we as a society and large factions of social media share a perpetual interest in health, fitness and wellbeing. Athletes are glorified, sport is made a spectacle and healthy lunches, gym selfies and yoga poses make up some of Instagram’s most clichéd trends. In hair terms, this (deserved) focus on health can be linked to the subsection of hair products that ensure hair health flourishes – treatments. An increasingly impressive array of retail and in-salon products directly target the ageing,

For further information call 03 9326 8844 www.activancepro.com.au

TREATMENTS

external aggressors and poor health factors in hair, and our annual Treatment Feature gives their evolution its warranted spotlight. The prominence of treatments is possible through their continued innovation, personified in the new Activance Professional treatment products in an updated salon-focused hair treatment range that will complement their existing Activance Total Hair Health line. The series prioritises professional hair, ensuring the treatment range is salon-only and exclusively available to clients through a certified professional hairdresser. It also utilises modern scientific advancements and is designed to specifically maintain hair health in the 21st century, challenging relevant hair health detractors such as pollution and stress. “Activance is the world-fi rst to bring you and your clients the true meaning of hair and scalp health,” Activance Founder Arthur Chan explained. “We all enjoy dental health by cleaning our teeth every day and we all enjoy skin health via using gentle, nourishing and UV ray-protective cream. What about hair health? No one talks about it, but everyone deserves hair health just as much.” With hair health front of mind, the range is delineated into four categories – the all-new Densify, alongside Vitalise, Alleviate and Purify. Densify utilises powerful Rhodanide to grow hair ensuring a healthy scalp and added hair thickness, with three different products catering to different hair and scalp types. The Vitalise leave-in treatment nourishes the scalp to protect against breakage, colour fade and environmental harm. Alleviate combines protective antioxidants with the calming MSM molecule and anti-inflammatory properties to soothe the scalp. Finally, Purify offers two types of shampoo (Calming and Balancing) and a Calming Conditioner, using ingredients such as moringa plant extract, rosebay plant extract, Tasmania pepper-berry, tea-tree and fruit acids to protect and nourish sensitives scalps. “Activance Professional works with the biology of the hair, not against it,” Arthur said. “The active ingredients are so natural and important to hair health and growth that our own bodies produce them. Our products are anti-pollution, antistress and anti-ageing. By boosting the vital hair nutrients and fostering the best environment for a healthy scalp and healthy hair growth, the treatments ensure thickness, volume, strength, shine and manageability.”

Densify stands out as a hero offering, with the brand’s key Rhodanide ingredient and a host of other high-quality, natural components creating healthy hair that begins at the scalp. Rhodanide is a vital nutrient that our bodies naturally produce to keep hair healthy, but which is depleted by daily stresses such as styling, health conditions and chemical treatments. Rhodanide deficiency accelerates hair damage and thinning, and an infusion of the molecule can absorb through the hair’s protective cuticle layer to nurture the hair and scalp from within. The three different products within this new category build on hydration levels for an array of hair types, with the nourishing molecule MSM and calming plant extracts used to deliver relief to irritated scalps. The general range also incorporates the medicinal and scientific benefits of indigenous Australian plant extracts for an important show of support to the local industry and commitment to Australia at large. Beyond the positive factors for your clients’ hair health, Activance Professional is created with the salon stylist in mind, giving hairdressers a product they can feel confident recommending, and ensuring the range is available only through this professional source. “The Activance Professional range is made available to the public via certified professional hairdressers as the only channel so that the salons and hairdressers can enjoy the exclusivity concentrating to serve clients without the worries of competing with e-commerce or other non-hairdressing outlets,” Arthur said. “To learn and understand the true meaning of hair health, we also offer education and certification.” Building on generations of innovation with Activance Professional, the brand puts two perpetual industry concerns in focus – the prioritisation of the salon, and hair health to rival any fitness blogger’s take on health and wellbeing. Next time you scroll past a gym selfie on social media, remember that, like all good things, health can be built up from the roots – and Activance Professional makes sure of that. For more information on the all-new Activance Professional range visit activancepro.com.au, and to see more about Activance Total Hair Health visit activance.com.au

TREATMENTS

TRICHOVEDIC Luxury Instant Treatment. (02) 9489 7776 PURE ELEMENTS Lavender Softening Mask. (03) 9553 2142 NATURAL LOOK Static Free Unplugged Argan Oil Hair Treatment. (08) 8300 1999 DUSHI Restorative Hair Mask. 1800 438 744 SHU UEMURA Urban Moisture Hydro-Nourishing Treatment. 1300 651 141 ORIBE Bright Blonde Radiance & Repair Treatment. 1300 725 122 DAVINES Nounou Hair Mask. (07) 3267 5511 74 INSTYLE

TREATMENTS

GIRLBOY Hair Candy Detangling Reconstructive Treatment. 1800 805 276 DE LORENZO Essential Treatments Protein Complex. 1800 800 347 NATURAL LOOK Colour Art Kakadu Oil Treatment. (08) 8300 1999 ACTIVANCE Total Hair Health Plus Leave-In Treatment. (03) 9326 8844 REF Illuminate Colour Masque. (03) 9553 2142 PURE HAIR FOOD Repair Your Hair Protein Masque. purehairfood.com.au RPR Rejuvenate My Hair Anti-Ageing Mask.Â (03) 9556 0900 INSTYLE 75

TREATMENTS

ACTIVANCE Total Hair Health Hypoallergenic Leave-In Treatment. (03) 9326 8844 KEVIN.MURPHY Leave-In.Repair. 1800 104 204 DAVINES Minu Hair Mask. (07) 3267 5511 CHRISTOPHE ROBIN Cleansing Mask With Lemon. 0402 369 552 NIOXIN Intensive Treatment Night Density Rescue. 1300 885 002 ME&MY Power Shot Energy Treatment. 1300 881 612 REF Intense Hydrate Masque. (03) 9553 2142 DAVID MALLETT Mask No. 1 Lâ&#x20AC;&#x2122;Hydration. (07) 3395 4997 76 INSTYLE

TREATMENTS

SACHAJUAN Hair Control Treatment. (07) 3395 4997 REF Ultimate Repair Masque. (03) 9553 2142 R+CO Palm Springs Pre-Shampoo Treatment Masque. 1300 725 122 GOLDWELL Kerasilk Reconstruct Split Ends Recovery Concentrate. 1300 135 722 KÉRASTASE Spécifique Renewing Cream Gel Treatment. 1300 365 552 SYSTEM PROFESSIONAL Liquid Hair. 1300 885 002 JOICO Blonde Life Brightening Masque. 1300 764 437

78 INSTYLE

Fruit Peel The 3 in 1 Fruit Peel Mask from O Cosmedics is a triple-purpose exfoliant, mask and gommagel, ideal for all skin types. The product utilises an 18 per cent enzyme blend of mango, pomegranate and papaya enzymes to dispel redundant skin cells and reveal a more radiant complexion, while also offering key ingredients such as a V8 peptide complex, L-Lacti, Peelmoist and Multifruit BSC to treat the skin with professional strength. (02) 9712 8188

Even Skintone Serum

Treat

THE SKIN Foamy Lift and Exoderma

Power Peel Alpha-H’s Beauty Sleep Power Peel is an overnight repair that resurfaces the skin and acts as an anti-ageing restorative, working to accelerate the skin‘s inbuilt repair mechanisms. The product uses 14% Glycolic Acid and Fruit Enzymes to clear dead skin cells, and 0.5% Retinol to stimulate the production of new cells. Algae-derived Chronodyn and Hydranov-P energise and also hydrate the new cells. Lavender, Rose and Frankincense essential oils relax the mind and body and aid with sleep. 1800 659 777 80 INSTYLE

Th is two-step skin treatment process from Danné MontagueKing is comprised of a Foamy Lift and Exoderma Peel. The duo is designed to remove dead cell build-up on the skin, combining a powder and gel that activate when applied to the skin. Unique transfer messenger enzymes increase blood flow to the skin and provide superior exfoliation, while citric acid hydrates and brightens the skin, and antioxidants combat free radical damage. 1300 00 SKIN

Ultraceuticals’ Even Skintone Serum Range offers three products (Even Skintone Serum, and its Mild and Concentrate counterparts to cater to different skin types) to fi x dull and tired looking skin. The products combine potent exfoliants with unique agents to restore the skin’s radiance, deeply cleansing and smoothing the skin in the process. The serum increases natural skin exfoliation, dissolves dead skin cells and decongests the skin, while also offering anti-ageing properties and enhancing skin luminosity. 1800 355 890

Collagen Boost As part of Endota Spa’s New Age Range, the Collagen Power Boost Serum strengthens skin cells and activates stem cells, with a potent formula that decreases wrinkles and fights the loss of skin resilience that comes with age. Collagen peptide encapsulation technology supports skin elasticity and a humectant-rich base increases hydration. Working in conjunction with the brand’s High Performance Lifting Mask, AHA Transformation Peel and 100% Pure Collagen Miracle-Kit, the anti-ageing range builds on the Endota Spa in-salon treatments for maximum results. (03) 5971 8700

Image courtesy of THE FACTORY | blog.thefactorycolab.com Photography by Tim Ashton Hair by Frank Apostolopoulos for De Lorenzo X THE FACTORY Styling by Britt McCamey Makeup by Mikele Simone

TREATMENTS

See us at Hair Expo Stand Number H113

Celebrates hair as a limitless source of inspiration. 4 key ranges are launching at Hair Expo CARMEN HAIR COLOUR, SOLARIS LIGHTENERS, ESSENTIEL CUSTOMISED RITUALS - premium hair care, COLLECTIONS NATURE - botanical and organic hair care.

EKI is the official Australian distributor of Eugene Perma and Shiseido Professional Hair Products. For further information or an in salon training-demonstration-consultation, please call 02 9719 1418 or visit our website www.eki.com.au Mobile: 0404 831 488 | Email: ekihair@gmail.com or eric@eki.com.au Showroom and Office, Shop 1, 52 Lyons Road, Drummoyne, NSW 2047, Australia Salon and Training Centre, 83 Lyons Road, Drummoyne, NSW 2047, Australia

See us at Hair Expo Stand Number H113

Strengthen and enhance your client’s hair, during chemical services by solving three major causes of hair damage. SHISEIDO PROFESSIONAL’S SALON PROGRAM TREATMENT SYSTEM With the exclusive Intense Triplex Technology. New Products.

Ultimate straightening. Unbelievably soft, smooth hair. THE CRYSTALLIZING STRAIGHT SYSTEM With Hyaluronic Thermal Straight Technology.

INFEATURE

Gossip GIRLS Gossip Hair and Beauty in Mittagong, NSW was the deserving winner of the first-ever Aveda Salon Makeover, announced in October last year. And as Tam Allenby discovers, the Gossip team has been riding a wave of success ever since the Aveda crew burst through the salon doors bearing champagne and flowers on that exciting day.

ust behind the main street of Mittagong in the Southern Highlands sits a converted sandstone stable. Inside the rustic, heritage listed building, you’ll find Gossip Hair and Beauty, the winners of the first Aveda Salon Makeover last year. Helmed by hardworking Liz Stokes, the salon has kicked up a gear in 2017, thanks in no small part to the Aveda refurb and makeover – which, as Liz tells it, changed not only the salon but her life. Gossip opened in 2011, with Liz starting out with just a fledgling staff of two – herself and another hair stylist. Liz says it was always her dream to open a salon, and despite humble beginnings, Gossip has grown to be bigger and better than she ever imagined. “[Back then] making $500 in a day was an incredible achievement – it’s funny how looking back over the growth of the business, how proud you can be of all the success and achievements you and your team have made,” she says. Liz co-owns Gossip with her husband Taylor, and they now employ a staff of eight: four full-time hairdressers, one parttime senior stylist, two hair apprentices and a full-time beauty therapist. Liz herself has been in the hair and beauty industry for around 14 years, and is a firm believer in the power of positivity and the role that a good salon experience can have in lifting people. “It’s the only job where you can have a guest come into your environment feeling lost, alone, ugly, stressed or just down – and you can turn that around and make them feel on top of the world.” While Gossip had been firmly established in the Mittagong community well before winning the competition, when talking to Liz, her gratitude for winning the Aveda Salon Makeover is more than evident. “When the Aveda team came in and ‘flash partied’ my salon with champagne, gifts, flowers and cupcakes – I was completely overwhelmed, I didn’t believe it,” she recalls. "It took a while to come down to earth!” 82 INSTYLE

Liz explains that she’d been looking into Aveda as a product supplier before entering, as she wanted to step away from ‘average mainstream chemical companies and thought they shared similar business beliefs and an environmentally-conscious ethos. At the time of the announcement of Gossip as the winner, Aveda’s General Manager Clint Piper pointed to the equal sense of personal and professional customer service that defines the salon as a major reason for it taking home the top prize. “We received so many good-quality entries from salons across Australia,” Piper shared back in October. “Gossip Hair and Beauty are already an environmentally aware salon and they have a brag book showing how they support the Mittagong community. They have many signs of being a successful and inclusive business and the Aveda team will be proud to partner with them in the future.” Since then, a lot has changed around the Gossip space. The refurbishment itself has been very well received by guests – Liz says that everyone who comes in and sees it for the first time comments on how big, new and clean everything looks – but one thing in particular that they notice is the new Aveda smell: “that distinct Aveda smell – nothing is greater than that!” She also says that guests love the new services brought in by Aveda (“especially the rituals they have added on to make them feel 100 per cent relaxed and welcome”), and that many have commented how great their hair and skin feel even after only a few months. Not only that, but Liz says that her salon team are more alive and relaxed, and that business is booming. Aveda’s support is also ongoing, and goes beyond the products that are used by the salon and stocked on the shelves. “Aveda isn’t just a product line – it’s a community! The [Aveda] team are always striving to help us grow our business as well as staff training and continuous communication and love. [They’re] always giving back to different charities and people less fortunate, which we now get to be a part of. We’ve become part of the Aveda family and absolutely welcomed them into ours.” Though Aveda haven’t yet confirmed whether they’ll be running the competition for another year, Liz would encourage anyone to enter, saying that the opportunity has changed the salon for the better “in so many ways.” And as for future plans, Liz says the “sky is the limit” with the salon growing every day. “Every week there is something new and exciting, and every month we have new goals and new training programs. Who knows where we will go… but what I do know is that it’s going to be amazing!” This is definitely one salon that is worth gossiping about.

OF THE HOUSE

PHOTOGRAPHY BY SAM BISSO @ HART & CO HAIR BY JAMIE FURLAN @ XIANG HAIR USING L’ORÉAL PROFESSIONNEL COLOUR TRANSFORMATION BY DANIELLE SOLIER @ XIANG HAIR USING L’ORÉAL PROFESSIONNEL SMARTBOND STYLING BY ELAINE MARSHALL MAKEUP BY ROSS ANDREWARTHA FOR YSL LINDY KLIM x LIFE WITH BIRD Luxor Dress Boots by Miss Louise Choker by Kitte Accoutrement L’Oréal Professionnel Smartbond + L'Oréal Professionnel Tecni.Art Volume Lift mousse + L'Oréal Professionnel Infinium hairspray

THE ULTIMATE MODERN WOMAN AND MASTER OF HER DOMAIN, LINDY KLIM IS A MUM, STYLE CHAMELEON AND BONA FIDE ENTREPRENEUR – THE IDEAL PIN-UP AND ULTIMATE CANVAS TO SHOWCASE THE TRANSFORMATIVE POWERS OF L’ORÉAL PROFESSIONNEL’S NEW SMARTBOND SYSTEM. LET THEM BE LIGHT

LINDY KLIM x LIFE WITH BIRD Constanta Top and Catalina Pant Balmain Shoes by Miss Louise L'Oréal Professionnel Tecni.Art Volume Lift mousse + L'Oréal Professionnel Mythic Oil Crème Universelle + L'Oréal Professionnel Infinium hairspray

LINDY KLIM x LIFE WITH BIRD L'Oréal Professionnel Mythic Oil Crème Universelle + L'Oréal Professionnel Infinium hairspray + L'Oréal Professionnel Tecni.Art Liss Control+

LINDY KLIM x LIFE WITH BIRD Monte Carlo Jacket and Sahara Pant L'Oréal Professionnel Mythic Oil Crème Universelle + L'Oréal Professionnel Tecni.Art Liss Control+

LINDY KLIM x LIFE WITH BIRD The Sands Dress, Levant Stockings, Kitte Accoutrement Necklace and Cuff, Miss Louise Shoes L'Oréal Professionnel Tecni.Art Wild Stylers Next Day Hair + L'Oréal Professionnel Tecni.Art Volume Lift mousse + L'Oréal Professionnel Infinium hairspray

LINDY KLIM X LIFE WITH BIRD Monte Carlo Jacket and Levant Stockings L'Oréal Professionnel Tecni.Art Liss Control+ + L'Oréal Professionnel Tecni. Art Wild Stylers Next Day Hair

INPROFILE

DANIELLE SOLIER + JAMIE FURLAN Partners in life and beautiful hair, we chat with L’Oréal Professionnel Colourist Danielle Solier and L’Oréal Professionnel Artist Jamie Furlan on Smartbond, indulgences and what they’d really like to say to their clients. How are you most enjoying using Smartbond? DS: With my global lighting and toning services. I love using step two before toning, it evens out the porosity in the hair to give me the most beautiful, even and glossy colour.

Bella or Gigi? DS: Gigi. JF: Team Gigi.

How does the new L’Oréal Professionnel Smartbond technology enhance your life in the salon, as a colourist? DS: It allows me to push boundaries and be creative with colour to meet clients’ expectations – all while keeping the hair healthy and strong.

Styling product you called on the most throughout the INSTYLE X LP SMARTBOND shoot? JF: L’Oréal Professionnel Mythic Oil Crème Universelle to get that beautiful shine and even more softness. Tecni.Art Wild Stylers Next Day Hair for texture and Tecni.Art Liss Control+ to finish.

How does L’Oréal Professionnel enhance your life in the salon as a stylist? JF: The L’Oréal Professionnel Tecni.Art range provides me with the full kit I need to produce my best work. I need products that are reliable, that I can layer and work and rework for photo shoots, and that are easy for my clients to use.

Sometimes you just want to say to your clients… DS: I really can’t hear what you’re saying over the noise of my hair dryer... nod-smile comes in handy. Your ultimate indulgence? DS: Chocolate ... like every day after lunch. My staff laugh at me. Red wine on the couch while watching footy.

HAIR LOVERS ♥

Your favourite look from the shoot? DS: The opening shot of Lindy reclining on the couch. JF: I agree with Dani on this one!

INSTYLE 91

INHAIR T H E

L AT E S T

S A L O N

A R R I VA L S

KEVIN.MURPHY Smooth.Again.Wash Smoothing Shampoo for Thick, Coarse Hair. 1800 104 204

SHU UEMURA Urban Moisture HydroNourishing Shampoo and Double Serum. 1300 651 141 KEUNE Care Tinta Color Conditioner. (02) 8886 4600

TRICHOVEDIC Luxury Trichoplex Bridge Reinforcer and Maintenance. (02) 9489 7776

DUSHI No More Snow Anti-Dandruff Stimulant Shampoo. 1800 438 744

FUDGE PROFESSIONAL Matte Hed Firm Texture Paste With An Extra Matte Finish. 1300 764 437

KMS Tame Frizz Smoothing Reconstructor and Smoothing Lotion. 1800 506 060

REDKEN pH-Bonder Post-Service Perfector. 1300 650 170

EVO Mane Tamer Smoothing Shampoo. 1300 437 436 92 INSTYLE

INHAIR

ORIBE Swept Up Volume Powder Spray and Free Styler Working Hairspray. 1300 725 122

DAVINES Extra Strong Hairspray. (07) 3267 5511 KMS Hair Play Molding Paste. 1800 506 060 ORGANIC WAY Sea Salt Spray and Silk ’N’ Glow Serum. (07) 3555 8028

KEUNE Care Vital Nutrition Shampoo and Porosity Filler. (02) 8886 4600

RPR Styling Pomade. (03) 9556 0900 JOICO Blonde Life Brightening Conditioner. 1300 764 437

PAUL MITCHELL Scalp Care Anti-Thinning Root Lift Foam. 1300 365 350

KEVIN.MURPHY Smooth.Again.Rinse Smoothing Conditioner for Thick, Coarse Hair. 1800 104 204

INSTYLE 93

INHAIR

MALIBU C Un-Do-Goo Shampoo. (02) 9666 3611 THEORIE Smoothing Shampoo. (02) 9666 3611 GOLDWELL Kerasilk Repower Volume Dry Shampoo. 1300 135 722

REDKEN No Blow Dry Just Right Cream. 1300 650 170 APOTHECA Regener8 Hair Serum. Myapotheca.com KÉRASTASE Spécifique Cleansing Soothing Shampoo for Sensitive Scalp, Combination Hair and Sensitive Scalp, Dry Hair. 1300 365 552

ÉVOLIS PROFESSIONAL Reverse Activator and Reverse Shampoo. (02) 9233 8975

PAUL MITCHELL Lavender Mint Conditioning Leave-In Spray. 1300 365 350

ELEVEN AUSTRALIA Medium Hold Styling Cream. 1800 104 204

94 INSTYLE

COOL BLONDES, RICH CHOCOLATES, PERFECT PASTELS AND VIBRANT FASHION COLOURS Our exclusive organic herbal complex of Active Botanical Extracts & Wheat Amino Acids enhance the hair with the most gentle and protective ingredients allowing you to create exciting vibrant, long lasting colours. Our advanced formula is 100% free of Ammonia, SLS, Paraben, DEA & Gluten . OWNED COMPANY

575 South Road, Regency Park, South Australia 5010 - Ph: +61 8 8300 1999

LUMINART.COM.AU

SEMI / DEMI PERMANENT PERMANENT COLOURED HAIR CARE

INHAIR

KEUNE Blend Salt Mousse. (02) 8886 4600 SALON ONLY So Cool Ultimate Silver Blonde Toning Shampoo. (03) 9556 0900

KÉRASTASE Spécifique Anti-Dandruff Solution Shampoo. 1300 365 552

GOLDWELL Kerasilk Color Protective Blow-Dry Spray. 1300 135 722

EVO Lockdown Smoothing Treatment. 1300 437 436 RPR Wave Wax. (03) 9556 0900 CHRISTOPHE ROBIN Cleansing Volumizing Paste. 0402 369 552

L’ORÉAL PROFESSIONNEL Smartbond Fiber Strengthening System. 1300 651 141

KMS Therma Shape Shaping Blow Dry. 1800 506 060 PUREOLOGY Colour Fanatic. 1300 386 421 REVLON PROFESSIONAL Be Fabulous C.R.E.A.M. Lightweight Shampoo and Volumizing Hair Spray for Fine Hair. 1300 738 776 96 INSTYLE

STRUCTURE COMPLEX

, Shampoo & r e n o i t i Cond t n e m t a e r T

Professi onal System

REPAIRS THE HAIR FROM THE INSIDE OUT.

NAKHAIR.COM.AU . S U L P H A T E

P A R A B E N

F R E E

A U S T R A L I A N

NAKHAIR M A D E

O W N E D

INFEATURE

HAIRSTAGRAM @HAIRROMANCE FOLLOWERS: 66,500 The Instagram account of Christina Butcher, whose popular blog of the same name also features an inspiring mix of braids, curls, top knots and French rolls. Christina showcases a wide variety of low maintenance, everyday styles your clients might request in the salon or even attempt to create at home.

@GUY_TANG FOLLOWERS: 1.9 million With an absolutely gigantic follower base nudging two million, Hollywood “Hair Activist” Guy Tang is a social media force to be reckoned with. Follow him for insight into the latest trends in Balayage, Ombré and some seriously popping colours – it certainly seems like pastel purples, pinks and greys are here to stay.

@SCHOREMBARBIER FOLLOWERS: 267,000 A male-only, old-school barbershop in Rotterdam, Netherlands, Schorem is a destination in and of itself for Europeans looking for ‘traditional’ haircuts and hot towel straight razor shaves. By traditional, we’re talking huge pompadours, contours and flattops. For all your Elvis and rockabilly-inspired cuts, look no further.

@ANHCOTRAN FOLLOWERS: 207,000 Anh Co Tran, co-owner of Ramirez|Tran Salon in Beverly Hills, is famous for creating the ‘customised’ haircut by cutting hair while it is completely dry rather. ‘It girl’ Emily Ratajkowski and Golden Globe winner Jessica Chastain are two celebrity fans of this non-traditional method – with plenty of examples on the page.

@BLEACHLONDON FOLLOWERS: 303,000 Arguably London’s hottest colour queens, BLEACH’s two leading artists, Alex Brownsell and Alisha Dobson, list some of the UK’s leading names in entertainment on their client list: Florence Welch, M.I.A and Jessie J. Their gram page is a technicolour wonderland of bright, bold bleaches and colourings, all tastefully executed.

@HAIRANDMAKEUPBYSTEPH FOLLOWERS: 579,000 Stephanie Brinkerhoff is a hair and makeup artist based in Utah in the US. Her specialties include upstyling and bridal hair, and she often incorporates subtle hair jewellery and accessories into her masterpieces. With over half-a-million followers, she’s a genuine influencer and it’s easy to see why.

@SEMINARAANGELO FOLLOWERS: 33,700 A pioneer in the hair world, Angelo Seminara is four time winner of the British Hairdresser of the Year Award, and has earned his reputation with work at Paris, New York, London and Milan fashion weeks, as well as runway looks for Chanel, Hermes and Dolce & Gabbana. To see what inspires Angelo, look no further than his artistic page.

@VALONZHAIRCUTTERS FOLLOWERS: 56,000 The page of hairdressing mogul and AHFA Session Stylist of the Year 2017 winner Renya Xydis. Long responsible for coiffing and preening Australia’s elite, some of her famous clients include Nicole Kidman and Miranda Kerr. Her page is a mix of high-fashion editorial and behind the scenes selfies with some of her A-list clientele.

@EUGENESOULEIMAN FOLLOWERS: 77,700 Global Creative Director for Wella Professionals, Eugene Souleiman strives to push boundaries and is famous for his avant-garde style. He is a true trendsetter, creating styles that other hair artists follow – most famously bringing back the bob on Lady Gaga. His insta showcases many of these experimental cuts, colours and styles.

98 INSTYLE

Every hairdresser and their dog has an Instagram account these days – and for good reason. It’s not only the perfect procrastination tool, but it can be an endless source of personal and professional inspiration. Here’s INSTYLE’s choice of 18 of the very best accounts to follow in the world of hair. But buyer beware: there’s more than enough here to keep you scrolling for days.

@PATMCGRATHREAL FOLLOWERS: 1.3 million According to VOGUE’s Anna Wintour, Pat McGrath is “the most influential makeup artist in the world.” She’s received an OBE in her home country of Britain from the Queen for services to the fashion and beauty industry, and (more importantly) she’s easily cracked the million follower mark on the gram. Her feed features some of her most cutting-edge work.

@STEVIEENGLISHHAIR FOLLOWERS: 24,000 The team at Stevie English Hair, located in the inner city Sydney suburb of Glebe, are genuine colouring maestros. Their feed is a rainbow assortment of colours and cuts, from low-key pastels to bright blues and magentas. Winner of 15 national titles, over 50 state titles and 3 business awards, Stevie English know their stuff.

@JIMMYPAULHAIR FOLLOWERS: 31,600 One of the industry’s top editorial stylists, Jimmy Paul is the man responsible for some of the world's most glamourous looks. As lead stylist for the legendary NYC-born Bumble and Bumble, his Instagram offers a rare peek into the mind of a true hair master, with behind-the-scenes flicks and takes from his latest shoots.

@NATALIEANNEHAIR FOLLOWERS: 396,000 With success in both the fashion and bridal scenes, Natalie Anne is a true homegrown hero. She’s been hairdressing for nearly 15 years, and is quite the hairstyling chameleon – moving from red carpet, to bridal, to everyday looks with signature ease. With nearly 400,000 followers, she’s also clearly a social media whiz.

@ _EDWARDSANDCO FOLLOWERS: 57,600 Recent winners of the AHFA Salon Business of the Year Award, boutique salon Edwards and Co now have locations from Surry Hills to Surfers Paradise. Check out the work of some of Australia’s top hairdressers, barbers and stylists – it should only take a few minutes of scrolling to see that blonde is indeed back.

@KRISTIN_ESS FOLLOWERS: 381,000 Kristin Ess: celebrity hairstylist, colourist, social influencer and co-founder of thebeautydepartment.com, her gram goes beyond hair inspiration and into the realm of #lifestylegoals. She is perhaps most famous as hairstylist for The Hills star Lauren Conrad, who features often in her drool-worthy feed.

@JULIENDYS FOLLOWERS: 26,700 In the hands of Frenchman Julien d’Ys (pronounced dees), hair is a blank canvas for creating surreal, sculptural creations – more fantasy film than fashion. While the list of designers Julien has worked with includes Chanel and John Galliano, it’s his work with Rei Kawakubo and Comme des Garçons that has won him the most acclaim. Follow for an insight into the inner workings of his wild mind.

@NINEZEROONE FOLLOWERS: 217,000 Nine Zero One is a West Hollywood salon to the stars. Though they’re a regular haunt for A-listers like Selena Gomez, Steve Tyler and Justin Bieber, the @ninezeroone Instagram feed is not all famous faces – but is nonetheless filled with an endless supply of gorgeous, smiling Californians sporting fresh and natural hair looks.

@PREMAHAIR FOLLOWERS: 9000 For Aussie salon inspo, look no further than Sydney (and New York) hair powerhouses PRéMA, now well into their second decade of operation. The feed showcases the work of their high-flying team of stylists and hairdressers, who are absolute maestros at transferring the latest catwalk look to fashion conscious clients.

INFEATURE

Hair Loss

REVOLUTION Australian biotechnology company Cellmid has launched the évolis Professional range – three targeted lines that combat hair loss by targeting a specific protein in the scalp. Tam Allenby spoke to the CEO of Cellmid, Maria Halasz, to find out just how this revolutionary product works.

onsisting of three differentiated and targeted lines: ‘Reverse’, ‘Prevent’ and ‘Promote – is the end result of around 15 years of research into the role this FGF5 protein plays in hair loss in mammals. For many men and women, hair loss can have a devastating impact: as hairdressers and stylists, you know how important a person’s hair can be to their confidence and self-image. However, a new product from Cellmid, évolis Professional, could hold the key to fighting it. Unlike other products which might tackle hair loss in a mostly cosmetic way – or use chemicals such as Minoxidil, which can have undesirable side effects such as facial hair growth in women – évolis Professional’s active ingredients are natural extracts which block the action of FGF5, a protein which contributes to hair ageing and triggers hair loss. “FGF5 was discovered by US scientists in 1993, who found that FGF5 regulates the hair cycle in mammals,” explained Halasz. “The way they discovered this was by decoding the genetic material of hairy animals like angora rabbits, and even extinct animals like the woolly mammoth, that are famous for having really long, thick fur." “What they found is that the only protein that is dysfunctional, and that was common to all these species that have really long hair was FGF5. Therefore they derived that really FGF5 is responsible for controlling long hair: it’s a negative control, so basically the more FGF5 you have, the more hair loss you have.” In other words, the more hair loss ‘triggers’ a person might have – from age, to stress, medication, or hormonal changes – the 100 INSTYLE

more FGF5 accumulates. évolis Professional works by blocking the production of this FGF5 protein in the scalp; the active ingredients find their way to the roots of the hair, where it blocks this protein from being produced. évolis Professional is also the result of over 15 years of research. Researchers in Japan studied FGF5 for eight years before their work was acquired by a private company who began developing and selling a similar version of the product. And while the Japanese were the first to identify the natural compounds that can block FGF5 – technology that Cellmid bought – the Aussie company has built on their research to create a more effective product. “When we acquired it we continued development of the technology, and conducted new clinical studies in the United States with a company called AMA Laboratories, who conduct research for big companies like L’Oréal and Procter & Gamble,” Halasz said. The three product lines – ‘Reverse’, ‘Prevent’ and ‘Promote’ – have been developed as a reflection of the three basic functions of FGF5 blocking: reduction in the rate of hair loss, new growth, and growth acceleration. ‘Reverse’ is for those already experiencing hair loss, ‘Prevent’ is aimed at someone who mightn’t be experiencing hair loss yet but whose “father might be losing hair, or their mum has very fine hair”, and ‘Promote’ is for those wanting longer, thicker hair. As Halasz explains, each of the three products are based on the same FGF5-blocking formulation, but with different natural extracts added: “FGF5 blocking or inhibition is the same in all three, but we added additional products to support the function depending on what the customer wants to be targeting.” évolis Professional it is a salon-exclusive product in Australia why not add it to your salon’s repertoire? For more information, contact Cellmid (02) 9221 6830

INFEATURE

Always

ON TIME Timely is a software company and an app that’s making a big difference in salons around the world. INSTYLE caught up with Co-Founder and CEO, Ryan Baker, to find out the story behind the software that’s making waves in the industry. INSTYLE: I understand before you built Timely you designed an app for the NZ tourism industry. From there, why did you go into designing an app for clinics and salons? Ryan Baker: When we were working on the tourism product, a lot of salons and businesses like that were wanting to sign up and use it. And that seemed pretty strange for us because it was clearly a tourism product, built for accommodation, hiring rental cars, etcetera. We really thought we could make a huge difference to these service businesses – and the beauty and wellbeing industry – by building a really world-class product in this space. IN: Salon owners or managers who might not have Timely in the salon yet, why should they sign up? RB: It used to be that if you wanted a really big, comprehensive and reliable system you had to pay through the nose. And the cloud has all changed that – what we love doing is having a single person, for example a stylist who has gone out on their own and set up their own salon, they jump into Timely and they open it and are just like ‘wow, this does so much stuff’. The whole model has changed so much that they can get software that has so many features and a system that’s reliable and

supported by a team of 40 people now, for only $30 a month. IN: What do you think sets Timely apart from your competitors in the scheduling software market? RB: When we looked at the market we could see two different types of solutions. One was your typical desktopbased software, which was typically overcomplicated, quite expensive and slow moving. The cloud-based software has much more agility to it so things move a lot faster, but systems that we could see in that space on the web, didn’t seem to be taking it that seriously. So we decided to go all-in on the cloud based model and do that really well – and basically build a system that was reliable and also agile. IN: What proportion or percentage of your customers are hair or beauty salons? RB: About 60 per cent of our customers are in the hair and beauty space, and about 80 per cent in hair, beauty and wellbeing – when you add in the clinics and massage places. When we started we were a lot broader. We wanted to see who it would make a really big difference for, and where it would make the biggest impact. And it was pretty clear, pretty quickly that the hair, beauty and wellbeing industries were where we had a really good fit.

IN: Timely’s reach isn’t just limited to Australia and NZ, right? RB: That’s right, we’re in 90 countries now. It’s really been an explosion since we started. Like I said we knew there was some demand for it but its been beyond our wildest dreams really, the way its evolved. The majority of our customer base is still in NZ and Australia though. IN: Timely has won a number of awards over the last few years – and it must be great to have this recognition – but how’s the feedback been from your actual customers? RB: The awards are definitely a nice recognition, but I get a lot more satisfaction from day-to-day customer reviews coming in, and I’m really proud of our perfect 5/5 rating on review site Capterra which is hard to manufacture. It’s just the result of a ton of hard work from our team from the start, to make sure that we’re listening and working really hard to do what our customers need. A system that’s fast, reliable and fun to use – and even adds job satisfaction to the users day. IN: What’s next for Timely? RB: For the US we’ve just signed on with Apple on their Mobility Partner Program. Effectively what Apple want to do – which is super exciting for businesses like salons – is for the iPad to become a small business device, not just a consumer device where you sit on your couch at home and watch YouTube. They want it on the front counter of salons, used for point-of-sale, appointments etc. They’re working with a whole lot of software places, and Timely is the appointment system that they’ve chosen globally to work with, which is pretty exciting for us. www.gettimely.com

INSTYLE 101

: FORTIFIED REDKEN’S ALLIANCE WITH FASHION IS HERALDED NO MORE THAN IN RECENT PRODUCT INNOVATIONS, PHBONDER AND HDRESOLUTION – TWO FORMULAS THAT, TOGETHER, PROVIDE THE STRENGTH TO CARRY FORTH FASHION’S MOST DEMANDING TRENDS AND THE VIBRANCY TO MAKE THEM SING.

PHOTOGRAPHY BY TIM ASHTON HAIR BY JOHN PULITANO @ HEADCASE HAIR AND SHEREE KNOBEL @ BIXIE COLOUR FOR REDKEN STYLING BY JAMES DYKES MAKEUP BY MIKELE SIMONE

Amberley wears Ellery Jacket, Acne Studios Trousers Redken Fashion Waves 07 Sea Salt Spray + Redken Rootful 06 Root Lifting Spray + Redken Wind Blown 05 Dry Finishing Spray

Dion Lee Trousers, Dion Lee top with Daniel Avakian Corset worn over, Ellery Jacket, Windsor Smith Shoes Redken Fashion Waves 07 Sea Salt Spray + Redken Fashion Work 12 Versatile Hairspray

Ellery Coat, Lonely Hearts Underwear worn under, Pageant Stockings, Windsor Smith Shoes Redken Fashion Work 12 Versatile HairsprayÂ

Dion Lee Top, Carla Zampatti Jacket, Redken Fashion Work 12 Versatile HairsprayÂ

Anna wears Michael Lo Sordo Velvet Suit Jacket and Trousers, Sarina Suriano Necklace, Windsor Smith Boots Redken Rootful 06 Root Lifting Spray + Redken Wax BlastÂ High Impact Finishing Spray-Wax + Redken Triple Take 32 Extreme High Hold Hairspray

Carla Zampatti Dress, Acne Studios Necklace Redken Wax BlastÂ High Impact Finishing SprayWax + Redken Triple Take 32 Extreme High Hold Hairspray

INPROFILE

Bella or Gigi? JP: Gigi.

JOHN PULITANO + SHEREE KNOBEL

What do you get when you pair one of Australia’s coolest session stylists with a leading Redken colourist? One statement editorial dancing the line of understated-cool and the freshest couture. We chat with John Pulitano and colourist Sheree Knobel on W17 trends, the powers of pH-BONDER and Bella Vs Gigi. How does Redken’s new pH-BONDER formulation empower you as a colourist? SK: pH-BONDER allows me to push the boundaries and I love that it protects and strengthens hair both during and post all colour transformations.

If you could walk a day in the footsteps of anyone who would it be? SK: Ann-Margret. She played opposite Elvis Presley in Viva Las Vegas, and I love the 60’s hair.

What do you predict to be hero trends for W17? JP: Reimagined curls, cool, short haircuts, lots of texture, 50s, 60s punk. SK: Blondes transforming to brondes. Lowlighting to add depth and texture and hairlines will start to soften.

Ultimate Redken HDRESOLUTION formula for W17? SK: Light mocha gold. A combination of chocolate, caramel and violet tones such as 8.8 + 8.3.

RULE BREAKERS ♥

What were your main inspirations for the INSTYLE X REDKEN shoot? JP: I wanted to create a mood of non-conformity and rebelliousness. It’s about a lawless attitude and the tomboy vibe is conveyed by low side-parting and sideburn echoes.

How does Redken enhance your life in the salon, as a creative and as a business owner? JP: Redken’s hair care collection is anchored by protein technology… all the products are prescriptive and our clients just love the superior results. My education and presentation skills have become really polished since I have been involved in Redken education… being aligned to an enviable, fashion-oriented hair brand also adds value to our business in so many ways. Fashion Week propels such incredible exposure for Redken’s Styling collection… recommending the high-performance products is a breeze!

Colour formulations for the INSTYLE X REDKEN shoot? SK: Amberley: Zone 1 40g 7.31 10g 7.43 HDRESOLUTION, Zone 2 and 3 Shades eq 7wn. Anna: pH-BONDER treatment, gloss with 1part 9.81 2 parts clear.

Sometimes you just want to say to your clients … JP: "I should charge you double for the life changing psychology session you had while you were in my chair!" SK: "Hey, I can’t make you look exactly like Jen!"

INSTYLE 109

INBEAUTY

Photography by Tim Ashton Hair by John Pulitano for Redken Styling by James Dykes Makeup by Mikele Simone

Pommade Divine Welcome this new multi-purpose Beauty Balm – named Pommade Divine – formulated to treat dry skin, burns, scars, chapped lips, bruises, spots, sunburn and more. The product will soothe, protect and repair dry and sensitive skin, reducing the chance of scarring. It is made from 97 per cent natural ingredients and is imbued with essential oils, spices and resins, as well as shea Butter, jojoba and lanolin to act as your new go-to remedy. Pommadedivine.com

Introducing Garbo & Kelly Local Australian brand Garbo & Kelly launched late last year with a product lineup and philosophy that focuses on perfect brows, well-contoured skin and ethical products. The brow range includes a Gel, Pomade, Powder, Perfection Pencil, and a number of brushes and tools. Complementing the brow products are two Contour Kits – aimed at the ‘Instagirl’ and the ‘Millennial’ respectively – along with an Eyeshadow Palette and a Highlighting Kit. 1300 427 697

Beauty news The latest news and products for the season ahead

Cooling Balance Next To Nothing MAC Cosmetics’ new range of foundation, titled Next To Nothing, uses nourishing ingredients to moisturise and protect skin while offering subtle coverage. Nine shades of face colour have a silky texture with micro-light boosters, ensuring longevity and bringing out the skin’s natural luminosity. The range also includes nine complementary pressed powders that, like the liquid foundation options, range from light pale ivory, to warm, tan and caramel beige, up to dark deep rich golden bronze. 1800 613 828

110 INSTYLE

Aveda’s newest beauty launch is the Cooling Balancing Oil Concentrate, launching in June. The oil instantly cools skin and can be used during various massages (namely head, neck, shoulders and temples), as a calming aroma on wrists and added to a foot bath for optimal relaxation. The product is 100 per cent naturally derived and can be used in conjunction with deep breathing techniques to calm anxiety and practice Aveda’s famous mindfulness rituals. 1800 706 377

Matte Shaker Lancôme’s new liquid lipstick is an ultra-pigmented concoction called the Matte Shaker, which comes in seven shades of various pinks, reds, oranges and beige. Using Ultra Thin Film technology, which is inspired by the texture of foundation, the lipstick is thinner but more intense, emulating a secondskin, bare-lip feel. The product contains volatile components, such as water, that evaporate when the lipstick is applied, leaving only pigments and polymers. From there, shake the bottle to best utilise the cushion applicator, and apply. 1300 651 991

INBEAUTY

YOUNGBLOOD Intimatte Mineral Matte Lipstick in Seduce. 1800 625 387 ENDOTA SPA Nail Polish in Praise. (03) 5971 8700

ZOEVA Cool Spectrum Eye Shadow Palette. (02) 8880 9446 ENDOTA SPA Nail Polish in Appreciate. (03) 5971 8700

Photography by Tim Ashton Hair by Jayne Wild for ghd Styling by James Dykes Makeup by Isabella Schimid

WarmWINTER

NAPOLEON PERDIS Lip Pencil in Rococo Red. 1800 814 572

This season, emeralds, reds, plums and greys make winter come alive.

SMITH & CULT Darjeeling Darling Nail Polish. 1300 725 122

NAPOLEON PERDIS Color Disc in Electric Forest, All That Shiraz and Clean Slate. 1800 814 572

SHISEIDO Rouge Rouge in Real Ruby. (03) 9867 6722

BOBBI BROWN Luxe Lip Color in Parisian Red. 1800 304 283

REVLON Colorstay Skinny Liquid Liner in Green Spark. 1800 025 488

REVLON Colorstay Eyeliner in Jade. 1800 025 488

NAPOLEON PERDIS Miss Jean Lipstick MJ-3. 1800 814 572

GILDED CAGE Charisma Lipgloss. Gildedcage.com

INSTYLE 111

INBEAUTY

Coal CLASS Photo

Detoxify, purify and exfoliate impurities with these charcoal infused products.

SHOOT

Detoxify, purify and exfoliate impurities with these charcoal infused products.

DERMALOGICA Charcoal Rescue Masque and Daily Superfoliant. 1800 659 118 CLINIQUE City Block Purifying Charcoal Cleansing Gel and Charcoal Clay Mask + Scrub. 1800 556 948 BLAQ Mask. Blaqmask.com

112 INSTYLE

LUXURY KERATIN SMOOTHING TREATMENT

CLASSIC & NATURAL FORMULA 3139

REPAIR & CONDITION HUMIDITY PROOF FRIZZ FREE SMOOTH INCREDIBLE SHINE SUPER QUICK STYLING LASTS 3-4 MONTHS

NOW AVAILABLE 1 LITRE & 300ML SIZES

EVALUATION KIT AVAILABLE

JUST $75

02 9489 7776 administration@trichovedic.com.au www.trichovedic.com.au trichovedic @trichovedic

SYDNEY HONG KONG MACAU AMSTERDAM BRUSSELS MOSCOW DUBAI TOKYO VISIT US AT STAND D119 AT HAIR EXPO JUNE 10th - 12th 2017 AT THE ICC SYDNEY

INCONFERENCE

GOLD COAST

Gains

Making some gains of the business kind on the Gold Coast became a priority for more than 380 Goldwell salon owners and their staff at the Royal Pines Resort on May 7 and 8, writes Cameron Pine.

t’s hard to define what MBE really stands for unless you experience it for yourself. Unlike any other business conference, Goldwell prides themselves on a program that doesn’t just touch the hearts and minds of salon owners, but everyone in the salon business. More business, more education and a marvelous approach to a very special industry is one way the popular program can be defined – but the experience lasts far longer from both a business and a personal sense. Marking 21 years – it was an anniversary of impressive proportions and one that makes a difference between a salon brand that’s highly engaged with its customers, and one that’s not. Gaining skills and strategies to run your business better is always a priority for salon owners, but sharing these with your team and empowering them to feel part of your journey is another challenge altogether – something that Goldwell has well addressed through MBE. Bringing together both owners and staff for two intense days of education leaves a legacy on the industry long after the conference is over, even if it is just one learning that you take away. Following on from the stellar feedback from 2015’s host Andrew Daddo, he was back again this year – connecting the dots for the business masters, the business of hair and the business of being a better person and well relating everything back to a connection with the audience. Addressing attendees to open the conference, Goldwell Managing Director Justin Anderson urged everyone to, “Find your message in each speaker. It might be a little message but jot it down and explore a little deeper just how much you can get out of it. You will accept what you allow yourself to accept. Embracing change is such a powerful thing in today’s world,” Justin said. Themed around some of the world’s leading speakers that each in a different way touched on compelling reasons to stay loyal – it was fitting for a 21 years celebration for the MBE brand. Flying all the way from Canada, Geno Stampora was back 114 INSTYLE

Goldwell Australia Managing Director, Justin Anderson

at MBE after great feedback presenting for Goldwell at an international conference in Las Vegas five years ago. Having consulted with many haircare and beauty manufacturers, Geno empowers artists and sales people across the globe. Guaranteeing guests and users of his books and programs a better quality of life, Geno shares a recipe and formula for a winning attitude in a highly entertaining way. “If you build a great personal relationship with a customer, you don’t need to worry about anything. A customer doesn’t really know great work. If you are really nice you’ll be great but if you are nice and talented you will forge a great career,” Geno said. “I believe the most important thing you can leave with after this weekend is to give 100 per cent, 100 per cent of the time. That’s what separates us from most people that are only willing to do whatever it takes. Selling is nothing more than a transfer of belief and passion – we are not passionate every day because everything gets old,” he said. Imploring the audience with belief, the notion to change your cover and reaction, to change your level of success, indeed all that’s required are the right words and the right attitude. As Geno admits – he was “nothing but a shady high school dropout – I wish my mum could be here on stage to see how I drive hunger for a better life.” Commando Steve (Steve Willis) next addressed the audience on the link between physical fitness and mental attitude. “Every day is a daily renewable contract – can you play the role of observer of yourself?” he asked. “It’s important to create space for yourself – being mindful and committed to who you are as a person.” Followed by his partner Michelle Bridges – the transformative fitness mentor that needs no introduction – labelled with her 12 week body transformation program and for her role alongside Steve as the trainer of ‘The Biggest Loser’ TV series, Michelle spoke of consistency and the simple question we need to ask ourselves, “What do you really want? And what action will you take to make

Chris Helder

21 years gala; East Broadbeach

Right: Steve Willis (Commando Steve) Michelle Bridges and MC Andrew Daddo.

“There are four key this happen? You have to have both feet firmly planted in the ‘I am ingredients for social media; going to do this’ camp.” imagination, passion, “Clear the decks, say no to stuff. I don’t believe in work/life character and courage. Sell balance, I don’t know that anyone has balance,” she said. your brand story with a Speaking of balance, the business content was broken up with a consistent voice.” She said. bit of Creative input from Shane Bennett – creating hair from the She also has a book new DualSenses and Stylesign ranges, he presented three models ‘Capture my attention’ – to the audience. Also responsible for the new Goldwell StyleSign how to standout online with and DualSenses imagery, Shane affirmed why he is a top Goldwell creative content. Creative Artist. Ending the day with a Lighting up the scene for the end of day one, Arj Barker (Arjan strong sense of emotion Singh) is a celebrated comedian who started his career in 1989 and humanity is one of the after graduating from High School – moving onto television best ways to really absorb and appearing on HBO’s Flight of the Conchords. His success the key take-aways from in Australia has escalated since 2000 since appearing at the an intensive two days Melbourne international Comedy festival, Arj entertained the of information – feeling audience by giving hairdressers funny perspective of looking at something is important when themselves and entertaining anecdotes. really understanding what A favourite of the MBE platform, Chris Helder has a way with you want to achieve. There was nobody better for this job than words and an energy on-stage that is second to none. He is one Sebastian Thierry – one of the most interesting men you’ll ever of the world’s most outstanding speakers on communication, meet. He enables people to achieve their dreams and I’m not just leadership and influence and has bestselling books, The Ultimate talking about a bucket list. He has conquered some of the most Power of Influence and Useful Belief. interesting and selfless tasks that “Useful belief is much better have connected him with people than positive thinking – positive from all over the world. “Why do thinking doesn’t work. The truth we wait for darker moments in our doesn’t really matter, we create life to make a great light moment. our own truth and a lot of people We shouldn’t leave it until death have put truths in our head,” to consider our own version of Chris said. happiness,” he said. “7 per cent of our “We all want help and many of communication is words, 38 per us have a desire to help. Knowing cent the tone in which we speak, what’s on your list has the potential 55 per cent body language – go to CHRIS HELDER to change your life.” Witnessing a pub and watch guys at the bar emotional examples of people’s lives he’s touch, Sebastian’s and how much they match. People mirror each other. Work-life barefoot presentation left everyone engaged for growth. balance is a myth. It’s all life,” he said. The real take away from MBE is hard to grasp – different for Undoubtedly a favourite speaker he empowered the audience everyone but with a common theme and that’s to improve on the see that energy is a decision and you can have as much as you best and do better than you did yesterday, Goldwell’s commitment decide. Personality colours and how we behave is a constantly to their network is palpable. fascinating topic for any audience. “The most important words While experts can teach and show us what to do and how to do are those you say to yourself, about yourself, when you are by it, the real message comes in self-belief and how we can touch yourself.” A collective community in the room was driven by this others while doing something that means something to us. belief that through so much change, we are more powerful than Creating a platform in the industry for hairdressers to get we sometimes understand. together and share these beliefs, laughter and maybe even a few Social media is something we cannot run or hide from and tears is a recipe for a happy life. You really have to be involved in Jordana Borenstajn is a social media trainer, humourist and MBE to understand its transformative power. creative consultant – not just training on social media strategy but Whether you are looking to bust the average percentage of salon how create interesting and engaging content – she packaged up an retail sales of 8-10 per cent and make it 20 per cent or just looking entertaining and informative session for MBE members. for that one reason to grow and be better than last year, MBE 21 “Creativity is more important than ever before. More people in years was your golden ticket. the world own a mobile phone than a toothbrush. There are more people on facebook than the population of America,” Jordana said. For more information visit goldwell.com.au

“Useful belief is much better than positive thinking – positive thinking doesn’t work. The truth doesn’t really matter, we create our own truth and a lot of people have put truths in our head.”

INSTYLE 115

INFEATURE

Get Grey

RIGHT Fudge has long been the master of creative colour – and they’ve pushed the limits even further with new Headpaint Ash Infusions.

reative hairdressers and artists wanting to make a statement have long searched wholesalers and stores looking for Fudge Headpaint – a cult brand used by many, even if not a regular Fudge user – this year the brand has ramped up the appeal even further with a range of ash infusions for the ultimate in blonde colour effects. Going grey (on purpose) isn’t as easy as the bloggers and Instagrammers like to make out – something you’re all too aware of but are your clients? Probably not. They want gorgeous grey hair that stays looking cool (and not simply prematurely aged) and they want it yesterday. Headpaint is a dual colour system that can be used for demi and permanent colouring with high quality performance in every application – all hail the creative limits of colourists. The true Ash Infusions are a smoky capsule range of essential enhancing and neutralizing toners to deliver bespoke blonde effects. Looking to spruce up a blonde that wants to make a bit more of a statement, or add some depth to mellow blonde tones? Headpaint is the solution that can be added to any colour portfolio. An ideal solution for any colourist looking for great shine, superb grey coverage and picture-perfect results. Using Fudge pure pigment delivery – uncut molecules and pure pigments penetrate deeply into the hair structure to deliver superior lightreflective shine, colour longevity, vibrancy and clarity. Power-packed with natural botanical extracts and hydrolyzed rice protein ensure that hair remains in excellent condition throughout the colour process. “Following the recent grey and silver trend that has been so popular throughout the last few seasons, we wanted to create our own bespoke ash tones and test them vigorously to ensure that we were completely happy with their wash out/fade effects,” said Fudge Head of Technical training, Tracey Hayes. The three shades are comprised of a graphite (a deep grey) Silver lilac (a soft, smokey lilac/grey) and Rose Quartz (a muted pink amethyst). “Headpaint has everything the colour specialist needs to create any colour – permanent or demi permanent. Depending on the peroxide strength that you use, ranging from fashion tones to beautiful classics, while delivering beautiful shiny hair,” Tracy said. To get the most out of Ash Infusions, Tracy suggests using whole head bleach toners to create beautiful greys, silvers and pinky lilacs, but your technique on application can be limitless. “You can be as creative as you like with adding sections of all colours to suit 116 INSTYLE

the haircut. Also, the tones can be added to partial bleached hair within the natural or tinted base colour. A favourite technique is Graphic Balayage, created by the X-presion Creative Team, used on pre-lightened hair and applied in a graphic/pixelated format through the longer lengths and fi nished with the new Ash Infusions,” says Tracy.

Creative cool in a box: *The highest quality uniquely blended colour pigments *Botanical Extract crème base (mallow extracts for shine and softness) *Rice Protein for significant hair strengthening *Catalyst Moisturizing Oil Complex delivers definitive results

INFEATURE

Make the

CHANGE

If you are charging less then $80 for a haircut then you might be part of what’s wrong with the industry, writes Jules Peacocke, Co-Owner and Creative Director, Lily Jackson Hair and Makeup.

T •

•

• •

he hairdressing industry is on the precipice of a miniimplosion and the signs are there: • Fewer and fewer hairdressers are completing their apprenticeships – Industry NSW cites a completion rate of less than 40 per cent. With the recent announcement that the 457 Visa system will be abolished, it is unlikely that the industry will be able to source qualified staff from overseas. Qualified hairdressers unable to make a decent living from their craft working as an employee are choosing to work solo, isolating themselves and still getting trapped in the undercharging game; Focus on price wars to win business; Poor business and quality management.

There will always be a portion of the community who need low priced hairdressing, but if you: • Value your skills and the investment you have made in your craft • However, cannot afford to invest in staff, education, marketing, systems and technology • And, you are charging less than $80 for a haircut…. then perhaps you are partly to blame for your predicament and part of what’s wrong with the industry. When people ask me how much I charge for a haircut, I have been met with one of two reactions from hairdressers: “WOW that’s amazing” and “how dare you!”. The perception that a haircut should only cost $40, for example, creates a false expectation in the marketplace that hairdressing is not a skill to be valued and indicates that you may not really understand what it costs to run a business legally in Australia. Fair Work Australia is currently auditing 1600 hairdressing salons across NSW, QLD and VIC. The results of one of their first audits revealed that a salon chain had been underpaying their staff to the tune of nearly $300,000. This company’s haircut price is $25. Underpaying staff is one of the strategies they think they need to use to keep prices low. The other strategy would be cutting costs by using cheaper suppliers of colour and retail products. Unfortunately, this does nothing to elevate the consumer’s understanding or belief that hairdressing is a valuable trade of skill and quality and requires financial investment. 118 INSTYLE

Most other trades that start out with apprenticeships like plumbers and electricians, have kept pace with the cost of living and the hourly rates charged, and reflect the industry’s unified approach to valuing the service and the true cost of providing that service. So the industry is presently trapped in a low profit margin cycle where quality and sustainable industry growth suffers. Compared to other countries around the world, Australia is an expensive country to do business in. The ugly truth is that most salons are not profitable and “successful” salons are operating at a profit margin of only 8 per cent. That’s pretty grim. To survive, salons cut corners, cut prices and stop developing staff through the apprenticeship model. When staff leave in search of earning a better income or better working conditions, they think working as one-man-bands in rent a chair, salon suites or home salons is going to make a difference. However, after a number of years, these hairdressers

Colour your day

are often no better off and fi nd themselves in debt and/or with a big tax bill. And so the low margin - low quality - low price cycle continues. The hairdressing industry relies on the apprenticeship model to create an ongoing source of employees. If you are operating solo or have employees but not employing apprentices, then you are not contributing to the overall sustainability of the industry. To be a successful hairdresser you also need to be a skilled and knowledgeable business person. Unfortunately, most hairdressers rely heavily on their creative talent but do not develop their analytical skills. When you charge appropriately for your services your business figures should be revealing the following: • Salaries are no more than 36 per cent of your turnover • Staff are incentivised at 4.33 times their base salary • Stock costs are no more than 11 per cent of turnover • Marketing is 3 per cent of annual turnover • Rent is 15 per cent of annual turnover • Education is 5 per cent of annual turnover • Average ticket is over $180 At this point you have the freedom to make responsible business decisions by choosing ethical suppliers, meeting your legal requirements, providing education and incentives to staff, becoming a Sustainable Salon and be paid your worth.

UPGRADE YOUR SALON

G E T T I M E LY. CO M

INFEATURE

CLINICAL I

n sport, the term ‘putting on a clinic’ is colloquially used when a team excels, and that saying (and its meaning) can be fittingly connected to GalmPalm’s latest endeavour. The brand is introducing the new Clinic straightening tool, which utilises exclusive and modern technology to lessen hair damage, expand heat protection, eliminate frizz and shorten styling time. Most notably, a hero ‘cold’ setting will take the ‘heat’ out of ‘heat styling’, adapt technical styling technology to use with damp hair and leave you feeling like you have icewielding super powers. “Years of research, effort and money have gone into this masterpiece,” said Koen Verelst, Managing Director of GlamPalm Australia. “As an electrical company we not only look at the amazing results you can create with GlamPalm, but also at the hair products that work with it in combination. This is why we introduced our Nano-Vibrating Technology in combination with our Clinic mode.” That Nano-Vibrating Technology ensures heat is radiated inside the hair, rather than drying out its external structure, creating a healthier and shinier finish. The technology incorporates 8000 vibrations per minute with even heat distribution, allowing for quicker styling even at a lower heat, a healthier option for the hair. This technology is added to the brand’s iconic Healing Stone Technology, which combine for strong results. The straightener’s new hero technology is the titular Clinic Mode, otherwise known as Low Temperature Treatment. The technology helps with the application of any treatment or leave-in conditioner to damp hair, guaranteeing a deeper and more intense application and precise, voluminous styling thereafter. The Clinic Mode operates at a cold setting (an automatic balanced 60 degrees Celsius) in order to work with damp hair and not damage the hair in any way. The Clinic complements this new icy feature with a chic white design made with expert craftsmanship, ensuring it suits any salon or tool belt. With futuristic (and exclusive) technology, and ice cold powers now offered to the user, hairdressers can master styling across the heat spectrum, with styling time and hair health the ultimate benefactors. The GlamPalm Clinic is available from mid-June, with preorders immediately available. For more information visit glampalm.com.au or call 1300 652 797

120 INSTYLE

GlamPalm’s latest hair straightener utilises a cold setting and unique new technology to revolutionise heat styling as we know it.

Lindy

INFEATURE

In a year dedicated to change, Lindy Klim is pushing forward with new ventures and a hero hair regime.

beauty that commands the room with feet on the ground, Lindy Klim is a style sensation as approachable as she is affluent. A true chameleon, 2017 has proven the year of change for Klim. The entrepreneur slash design-eye recently launched a capsule collaboration with Australian designer duo Life With Bird, and as revealed with Parisian flair in our trade exclusive photoshoot, has transformed from brunette to blonde courtesy of L’Oréal Professionnel’s Smartbond system. We chat with the entrepreneur on her work with LWB and making the transition from dark to light. Photography by Sam Bisso What is it about the LWB brand that resonates with Hair colour by Danni Lindy Klim (the brand), and your individual self – values Solier using L’Oréal Professionnel Smartbond and ethos? Hair by Jamie Furlan for Firstly LWB for me have a wonderful eye on form. L’Oréal Professionnel Amazing structured pieces like the ‘The Sands Dress’ I love Styling by Elaine Marshall Makeup by Ross that for pure fashion. Secondly, I also love their simple Andrewartha for YSL everyday pieces. Simplicity is one of the hardest styles to pull off. And they get it right. Too much is plain. Too little and it’s void. They make pieces where they get the balance decision to make for a long-time brunette. What were some pros perfect like the ‘Monte Carlo Jacket and Sahara Pant.’ and cons that went through your mind when first propositioned You discussed being very hands on with the LWB X LINDY with the transformation, and what convinced you to say yes? KLIM capsule collection. What inspired you and what kind of This was a huge thing for me to do. I have never been blonde woman – lifestyle – did you have in mind? before! This year has been about embracing new things so I I love resort dressing. It’s so effortlessly stylish, and carries from thought a change in hair colour was a perfect way of expressing daytime to evening this. I was a little worried at first that my complexion wouldn’t depending on how suit my hair colour but I’m pleasantly surprised. you wear it. Heels or Being blonde, have you noticed a difference in the way the trainers. Clutch or world perceives and interacts with you as opposed to your bag. I wanted that chic former, brunette self? statement with clothes No. I think I am the one who has had a little personality change. that work dressed-up I have started to wear colour and prints which is very unusual and down. for me. Your favourite What are you loving the most about being blonde and is it true piece from the capsule that blondes have more fun? collection? Haha. I always have fun! The pyjamas are How have LP products aided a seamless transition from amazing. I can’t brunette to blonde - how have they ensured your hair’s integrity pick between them, has remained intact? so I asked for a few. Using L’Oréal Professionnel products is a must! It’s very However my favourite, important. This whole process has taught me to look after my hair which I wore out to a whole lot more than I used to. MBFWA 17, was the Your favourite L’Oréal Professionnel product? Monte Carlo Jacket and The Smartbond conditioner for extra conditioning and I Sahara Pant. shampoo with L’Oréal Professionnel Serie Expert Silver shampoo Thanks to the as a toner. powers of L’Oréal Your advice for those looking to transition from dark hair Professionnel (LP) to blonde? Smartbond, you’re now Get ready to buy a whole new wardrobe! It’s funny how even blonde! We imagine old favourites look different with lighter hair. It’s a big change and this wasn’t an easy change can be fun - so enjoy it! INSTYLE 121

SALON PROFILE

BIBA Fever

Meet BIBA Eastland: the newest addition to the successful BIBA family. Established in 1975, there are now 13 BIBA salons in Melbourne, one in the regional centre of Warrnambool, and even a salon in far-flung Taipei, Taiwan. Co-owner of BIBA Eastland, Tom Munro, spoke to Tam Allenby about the salon as it nears its first birthday.

ooking at the spread of BIBA’s influence in the hair industry today, their beginnings as a small, singular Box Hill salon started by one passionate hairdresser, Pavlos Divitaris, over 40 years ago is easy to forget. BIBA Eastland recently joined the stable of BIBA salons, bringing with them the signature industrial style and commitment to high quality hair services that the company is renowned for to the newly opened section of the Eastland shopping centre in Melbourne’s Ringwood. BIBA Eastland employs a staff of seven and has been open since May 2016, at the time when Eastland finished its $655 million centre redevelopment, the salon’s design cue had to be a strong one and reflect the precision cutting, tint/colour correction and foil work, up-dos, styling and barbering that the BIBA name is known for. Also, in contrast to the rest of the BIBA family, which use Wella Professionals, Eastland is a L’Oréal Professionnel salon. The space is the end result of a business partnership between 122 INSTYLE

Tom Munro, David Torrance and Michael Hamilton; David and Michael met working at a TONI&GUY salon in Scotland in their late teens, while Tom’s background is in boutique commercial and retail fit-outs, having met David when building his first BIBA salon at Emporium Melbourne. “David and I always talked about opening our own salon if the right opportunity in the right location came up,” Tom explained to INSTYLE. “Fortunately Eastland approached us to be part of their new 2016 rebrand, so we came on board then.” Tom said that BIBA’s influence goes beyond the name on the front of the shop, ensuring a level of quality control and instilling a company philosophy in all employees. In addition, all hairdressers at any BIBA salon are either graduates from the BIBA Academy in Fitzroy, or have completed BIBA vardering prior to employment to maintain the brand’s top quality service and product. “It’s an amazing family built on passion and respect for the industry,” Tom said. “This is all driven by the founder Pavlos

Staff targets, online booking, marketing, reports, and so much more

Divitaris, and personified most notably by multiple winner of Australian Hairdresser of the Year, Frank Apostolopoulous. BIBA has some amazing hairdressers who all continue to challenge and inspire one another.” With that unique talent pool as a benchmark, another major aspect of the salon that cements BIBA Eastland’s place in the BIBA family is the individual interior design and fit-out. BIBA salons have traditionally been quite industrial and sparse, and the team behind BIBA Eastland – especially Tom and the architect who designed it – have maintained the brand’s aesthetic while also complying with the guidelines and regulations of the shopping centre, which, as Tom explained, “tend to be more strict than for street salons.” “We came up with a design plan that got reviewed by the director of BIBA, who made a few comments before signing off, and we went from there. Ours is a bit of a mix of what a traditional BIBA salon looks like with something a bit more modern.” One bold and eye-catching feature is the shopfront of BIBA Eastland, and the large floor-to-ceiling window that fi lls the right hand side of the frontage. Tom said these were inspired by New York-style steel profi le windows (“which David and I both love”), and they were able to install them even working within the regulations specified by Eastland. When asked about any more advantages or disadvantages of the salon’s location inside a shopping centre, instead of, say, being outside on a main street, Tom explained that the major upside is the consistent flow of customers inside a mall, notably walk-ins. “Typically foot traffic can be influenced by weather in relation to street salons, whereas [business in] malls tends to be a little more constant,” he said. “Conversely, malls will dictate trading hours, shop aesthetic, and also as a rule tend to be more expensive to lease the space – there are pros and cons for both.” In terms of clients, BIBA Eastland attracts a varied crowd, and Tom said they were unsure about what their typical demographic would be prior to opening. “We have predominately female clients, but we specifically planned a separate barber’s area at the front of the salon to cater for male clients. [Our clientele] is literally people from all ages and all walks of life, but the traditional BIBA client is certainly someone that’s not scared of a more edgy haircut or colour.” Tom also said they’re potentially looking at a couple of new projects and salons for the end of 2017, and to “stay tuned.” Based on the killer look of their fi rst location, we’ll certainly be keeping an eye on these guys as they look towards expanding within the BIBA family.

“Kitomba One really is my favourite.” Stevie English Stevie English Hair

INPEOPLE

Pfor Persistence

Paloma Rose Garcia is wildly talented and well networked. She is successful, strong and business savvy - a career built less on privilege more on perseverance. Lauren King chats with the award winning stylist on life and learning to let things go.

aloma is 32 years old, yet sitting across from her strong, grounded nature, she feels much wiser than that. Raised in the industry’s glory days, she’s one of those tireless workers granted the gift of genuine passion, the kind of instinct that bubbles at the surface of your earliest years. “My mum was a single mum and her hair was always important to her, even if she was watching money or busy raising children. From the age of 8 I would go with her to the salon and sweep up hair, fold foils and just generally help out,” Paloma reminisces. By the time high-school rolled around, Paloma – bestowed with a drive for financial independence – began work as the ‘Saturday girl.’ “I loved it and I never wanted to rely on my mum and dad for money. By the time I was 15 I started at Synergy, Sydney, with Sharon Maar doing Saturdays and late nights and as soon as year 10 drew to a close, I really wanted to leave school and start hairdressing full time.” Alas, mum, dad and a conservative private school said ‘no.’ The group did, however, come to a compromise and Paloma was able to leave school at 12pm on a Thursday to work. The afternoon of finishing her HSC (with flying colours), Paloma started fulltime at Synergy where, no surprises, she was signed off on her apprenticeship a year in advance. “I worked so hard, and assisting Kenneth Stoddart – he taught me so much about foundation work. I remember there was an 8 month period where I didn’t have one day off and I would always bring in extra models. Sharon was such an amazing woman to work for, she still inspires me today,” Paloma says. It’s a rare thing, these days, for youth to exert such determination, persistence and overwhelming willingness to put in the hours; apply themselves. The mindset it feels, is not so much ‘what can I do to help, how can I earn a place here?’ As it is ‘why should I work here, how can you help me?’ There are exceptions of course, as with everything in life. However perhaps this millennial trend is why many are sitting on the sidelines of the lust after session world as opposed to assisting in the thrust of it – like Paloma was at age 15. “I did my first fashion show when I was 15. It was the Tigerlily show and it featured Kristy Hinze with a live python. I was very lucky to work with the greats, Belinda Jeffereys, Kenneth and Julianne McGuigan, there was this whole early Nineties thing going on.” Oscar Cullinan of Oscar Oscar salons bought Synergy in 2004 and unbeknown to Paloma, her life was about to change. “It was an interesting transition. Sharon was a very loose, free-spirited woman and then to a man who really commands a

124 INSTYLE

room. The common thread however, was passion,” says Paloma. 12 months later, the salon moved from its Darlinghurst home to a fresh outlook on Oxford Street Paddington where Oscar Oscar remains today. Following 6 years in the salon, Oscar offered Paloma the salon partnership and without any business training, she said ‘yes.’ “I don’t think you ever know when you’re ready to enter into business, it’s like, how do you know when you’re ready to have a child? It just felt right and I have always had leadership characteristics. Importantly, I trusted Oscar.” With a two year old at home and determined to lead by demonstration, Paloma found herself working all day, every day for the first two years – creating a culture and set of standards she remains proud of to this day. And of course, learning how to be a great businesswoman as she went. “Thankfully, I had a lot of guidance and education from Oscar and the brand. I remember our first, quarterly catch up meeting, I’d been in the business for around 9 months and someone was talking about dollar average. I was like, ‘what’s a dollar average?!’” Systems and numbers – things that can be learned – work ethic, creativity and people management, not so much. Luckily for Paloma she possesses all of these things and has today, well and truly conquered the art of business with a busy salon, low staff turn-over and high influencer following. “The biggest challenge the industry faces is people. It’s really challenging, but challenge equals opportunity, you get through it. We had a few people niggling at each other just last week so we went and got a coffee and hashed it all out. It changes everything,” she says. “The key to keeping staff, for me, is hearing them out. I read something cool the other day which I Iove, ‘listening is as important as talking.’ Listen to your people.” A practice no doubt driving a following of Australia’s most prominent influencers living and loving the Paloma slash Oscar Oscar Paddington experience. Paloma relishes the influence of social media, and while she claims not to be perfect at it, is inspired by the direct impact her influencer network has on the salon’s bottom line – Nadia Fairfax, Michelle Bridges, Margaret Zhang to name a few.

“Looking after influencers is a great way to get guests in the door and it has a direct impact on business, and they’re loyal, they speak of us at events. Gone are the days of putting a campaign on the back of a bus.” A prized Redken Artist, Paloma can do things with hot tools you would otherwise think impossible. She leaves women feeling empowered and is never without a new technique with the guest in mind. For this, her textural art and love for the fast pace is often put to work backstage from Sydney to New York, on-set, aboard the platform and more recently for Australian fashion icon, Carla Zampatti. There’s also the annual execution for leaders in luxury, Hermes. A sought after relationship that evolved from a chance dinner party meeting, Paloma travels with Hermes for two months of every year assisting an incredible creative team in the execution of private, VIP trunk shows. Equipped with 7 models, a chef, stylist and four assistants, these half-an-hour rendezvous are manifested for one woman at a time. The new language of luxury service, and a level of care that Paloma works to translate to her staff and subsequently salon experience, daily. Without context, some may look in at the world of Paloma and label it as ‘privileged.’ The

Hair by Paloma Rose Garcia, AHFA NSW/ACT Hairdresser of the Year Finalist, 2017 Photography by Andrew O’Toole Styling by Elaine Marshall Makeup by Isabella Schimid

truth however is less about privilege more about perseverance, passion and positivity. A wonderful single mother of two beautiful boys, Teddy 8 and Charlie 3, Paloma has experienced her fair share of pain, or life’s less glamorous moments. “There are two words I don’t use in my life and they are ‘hard’ and ‘stressed,’ I don’t go down that road. Someone approached me recently and said, ‘I realised through social media that you’re a single mum too, how hard is it?’ And I responded, ‘I don’t want to have that conversation, I’m really lucky, I’ve got two beautiful boys and I love what I do.’” “You can’t do everything in life and you can’t be everything to everyone. These days I’m a lot softer on myself, I don’t get the mummy guilt. If I can squeeze in a half day shoot here and there then great, otherwise I’m OK with letting things go.” Interested more in one amazing salon over the task of managing multiple, Paloma is happy with where she’s at right now with a plan to focus more on education. She loves the feeling of stepping off a stage after presenting to 600 people and is a big believer in timing. “I don’t put things in boxes, it’s all about timing. When you get to this stage in your career I don’t think you can say, ‘I’m going to do this and it’s going to be huge and different,’ you just have to keep refining, learning new skills, meeting new people.” And it’s this attitude that will send Paloma’s career to the stars. INSTYLE 125

INMANUAL • The treatment service should address both the scalp and hair. Start with treating the scalp through exfoliation and balancing, then move onto condition. This gives a complete luxury experience and stands apart from the regular conditioning treatment. • Learn about your guest’s current home brushing and hair treatment habits educate them on the how-to behind a balanced scalp and healthy hair. • Clients love to feel informed. Empower them with knowledge through an explanation of the key benefits and results they can expect to see. • Always explain the steps the treatment will take. This allows the guest to relax through the entire duration of the experience. • Check in with your guest during the service – how is the pressure, water temperature, comfort level? • Add elements of relaxation and comfort to the experience such as a hand massage and warm towels. • Don’t rush! Luxury is not only about having the best products - it’s about being made to feel luxurious and time is of the essence.

READY TO RITUAL

Education and Execution. We talk the ultimate salon treatment. While a salon’s focus is often on colour and a flawless finish, for most clients, the most anticipated stop of the salon journey is the basin. The place where they can lie back, close their eyes, and in an ideal world, enjoy a customised treatment and well-trained head massage. Time out from busy lifestyles is becoming an increasing rarity, so why not offer clients the ultimate luxury, time. Treat them and watch the referrals walk in. In honour of INSTYLE’s annual treatment issue, we chat with Kristy Hines, Mineral Lifestyle Director and Leading Facialist for ritual experts, Aveda, on how to consult, upgrade and execute the ultimate in-salon treatment.

• Luxury hair treatments should always be finished with a blow dry. This should not be an option and ensures the guest walks out feeling and looking amazing.

INHEALTH

BONE BROTH

A recipe by Carla Oates

Mr. Bones Carla Oates, author, columnist and founder of The Beauty Chef talks about the beneﬁts of bone broth – your ultimate winter warrior.

erfect for the colder months, a Winter Skin Broth is one of the most outstanding beauty foods to consume, due to its high protein and mineral content paired with anti-inflammatory benefits. It is a time-honoured remedy for treating ails involving the connective tissue (collagen and elastin) including problems with the skin, joints, digestive tract, lungs and muscles. It coats the gut lining, heals digestive complaints and aids digestion. It is also rich in the skin loving amino acids sulphur and glycine; both needed to make the body’s own supply of the master antioxidant glutathione, important for immune health. It is not only an excellent skin treat for those concerned with wrinkles, eczema, acne and psoriasis, but is easy and inexpensive to make. If possible, drink a little daily with your meal or have a warm shot at breakfast. I usually make a big batch and freeze it in small portions; simply thaw a portion and consume with a meal during the day. It makes a tasty stock and nutritious addition to casseroles, bolognese, risottos or the base for another soup dish. Adding a mix of vegetables also helps infuse a variety of nutrients. A splash of apple cider vinegar helps to draw minerals (very important for skin health) from the bones of the chicken. I often make chicken soup with coconut milk, kaﬃ r lime leaves and turmeric with a touch of pumpkin puree. Then add chicken coriander balls (chicken mince, sea salt, fresh coriander leaves and roots, coconut milk and chili). Another option is Stracciatella Italian style (with egg, semolina, parsley, parmesan and nutmeg), yum! . For more of Carla’s mindful recipes and premium health and beauty products, visit thebeautychef.com 128 INSTYLE

INGREDIENTS • 2 chicken carcasses (organic) • 2-3 chicken wings (organic) • Cold water to cover bones • 1 tablespoon apple cider vinegar (helps draw minerals from the bones) • 1 carrot chopped finely • 2 stalks of celery chopped finely • 1 bay leaf • 1 cup chopped cabbage • 1 Spanish onion • 1 knob fresh ginger, finely chopped • 4 cloves of garlic, minced • 1 cup fresh parsley • Ground black pepper and quality sea salt METHOD • Boil up ingredients • Add more water when required • Simmer for anywhere between 6-12 hours • Slow cookers can be a great investment if you want to cook over a longer period • After the broth has cooled, strain This will keep in the fridge for 4-5 days or alternatively freeze in batches.

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INSIDE SALONS

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Luxury doesn’t have to be light and bright. Introduce dark tones to set some dramatic mood to the space. Hair Phase hairphase.com.au

Salon Interior Inspo Credit: Pinterest

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TRENDING SALON STYLE

Designer Chic

WORDS & STYLING LISA FELEPPA

Elegance is timeless. Captivate sophistication by keeping things simple and focusing on key designer pieces that use texture for interest. Experiment with embellishment and incandescent ﬁnishes to capture an exciting stylish space. 2

3 4

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TIP! Focu s on ite m s that are simple in form and let the te xture or fini sh provid e the interest.

Embellished jewels in lighting creates the luxe look at Theory for Hair theoryforhair.com.au 1. Georg Jenson Wall Clock georgjensen.com 2. Fresh Blooms are always a favourite Salon: Studio Lux studioluxe.net.au 3. Robert Gordon Star Dust Set of 2 Latte Cups domayneonline.com.au 4. Waiting Bench Perfection with GRACE bench fabric ottoman freedom.com.au 5. Modernise the Chandelier westelm.com.au

130 INSTYLE

Lisa Feleppa is the Marketing & Brand Manager at Comfortel Salon Furniture. For more inspiration on salon interior ideas go to comfortel.com.au or @comfortelfurniture on Facebook or Instagram.

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INSALON The latest tools, terms and technology

WASH LOUNGE Comfortel’s Diamond 3 Seat Wash Lounge is an opulent addition to any salon. The piece is comprised of elegant stainless steel and comfortable padded seats, with patterned, leather upholstery. Brush chrome legs and buckle detail ensure the piece is a standout as part of the Designer Salon collection, created to make a classic statement. The piece is also available as a two seater lounge. Visit comfortel.com.au

FLIP BOX Glide Hair Tools has introduced their new method of convenient packaging. The Flip Box folds over and under the box to boost the foils onto an angle for easy access, the perfect addition to the brand’s pre-cut foils in 18 micron with 525 sheets (with 25 of them being complimentary), launched in 2016. Since their success with the initial launch, Glide has added the Flip Box for maximum efficiency. Visit glidehairtools.com.au

MASSAGE BRUSH Courtesy of Premium Pin Company 999, the waterproof Massage Brush maximises the cleansing process with efficient scalp stimulation and product distribution for waxes, pomades and gel. The tool aids in gentle scalp massage and ensures a relaxing salon experience, ideally acting as the musthave tool for next to the basin, as well as in a 24 piece display set on the salon counter for retail purposes. It is available in classic black. Visit datelinecity.com or call (02) 9666 3611

POP XG Paul Mitchell’s Color XG range now offers five all-new bold Pop XG shades of Tropical Blue, Purple Quartz, Mint Condition, Peachy Keen and Pink Flamingo. The new hues are intermixable with the existing Color XG options and boast premium durability and a rich cream consistency ideal for ambitious artistic and technical endeavours. Visit paulmitchellaus.com.au

BOSS DRYER Evy Professional introduces The Boss dryer, which features 2500 watts of hydrating power technology, as well as the patented EVY Mineral technology that locks in hydration for faster drying times. Every EVY tool includes 32 natural negative ion-generating minerals, a unique blend of post-volcanic minerals that inject hydration and moisture into the hair. A diffuser and noise reducer are complementary options also available. Visit aquabaci.com.au or call (03) 9439 4841

SKINNY DIP Tangle Teezer is collaborating with British fashion brand Skinnydip, known for their original and fashion-forward aesthetics, utilising their iconic pink flamingo design for the classic Tangle Teezer compact styler. The newly designed tools are available in two summery iterations (crisp white with the flamingo detail, or green palm trees mixed with the flamingo design) adding colour to your handbag, retail shelf or salon counter. Visit phoenixnationale.com.au or call (03) 9899 0133

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INSALON The latest tools, terms and technology

CIRCUS Invisibobble has gone animalistic, releasing a new range of circus animal-themed hair accessories. The four different coloured hair ties (pink, blue, mint green and white) are delineated into four creatively titled designs – Bad Hair Day? Irrelephant, Hawkwardly Good Looking, Cattitude Is Everything and You’re Pawesome. The effective hair ties are available in three sizes – nano, original and power – for maximum comfort and efficiency. Visit phoenixnationale.com.au or call (03) 9899 0133

ICEMAN Four new tools have been added to the Iceman Mastercut collection, with two serrated blade barbering scissors and two thinning scissors, all made in Italy. The new serrated blades, available in 6.5 inch and 7 inch, contain a fine point ideal for barbering, the 6.5 inch Thinner features 40 teeth in one blade to reduce thickness, while the 6.5 inch Double Sided Thinner has 28 teeth on each blade. All tools have a removable finger rest. Contact datelinecity.com or call (02) 9666 3611

AGE DEFY Joico’s new Vero K-Pak Age Defy range of Natural Platinum Ash Shades includes four hues made to cover hair with 50 per cent grey or more. The formula’s grey-blue platinum base gives the tones a cooling power to temper brassiness, and an innovative 3-Defense Technology contains a blend of time-released lipids, amino acids and bio-mimetic ceramides to smooth the hair and improve condition. Visit sabrecorp.com.au or call 1300 764 437

ASH INFUSIONS The new Headpaint range from Fudge Professional is the Ash Infusions range, with a Smokey Toner Palette. The capsule collection delivers bespoke blonde effects, with aspirational shine and grey coverage. Uncut molecules and pure pigments penetrate the hair structure, delivering vibrancy, while natural botanical extracts and rice protein aid the hair’s condition. The collection offers Rose Quartz, Silver Lilax and Graphite tones. Visit sabrecorp.com.au or call 1300 764 437

WANDERLUST ghd’s new collection is centred on adventure, with a range of four styling tools each inspired by unique encounters across the globe. Exclusively available through autumn/winter 2017, the collection includes the new ghd platinum tropic sky styler, with a multi-coloured pattern to emulate tropical birds, and the ghd V ruby sunset styler in deep red. The ghd air has had a makeover in both its classic and travel iterations, with new, bright details adding to the innovative design. Visit ghdhair.com/au

VITAPLEX Vitaplex provides a Biomimetic Hair Treatment specifically formulated to protect against damage. The system is made to replicate and rebuild the natural structure of the hair, offering three crucial steps (a Bond Reconstructor, Bond Protector and Bond Preserver), to mimic the hair’s keratin structure, promote fibre alignment, reduce cuticle damage, minimise the weakening of hair and boost strength and volume. Visit ASPhair.com

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INBUSINESS

OFF THE RAILS Salon owners: who’s keeping you on task and on track? Accountability is the fuel for success. In the salon, it determines every outcome – from your client satisfaction levels to your ﬁnancials, your team morale and your own sense of fulﬁlment. Let me explain why and how accountability can turbo charge your salon business, by Lisa Conway.

rom the time we arrive in this world, we’re accountable to someone. First it’s our parents, then our school teachers. For many, the fi rst little step-off is university, where there are no parentteacher interviews and no one insisting you attend tutorials or submit assignments. It’s where many stumble for the fi rst time. Entering the workforce is a whole new level of accountability. Your employer invests in YOU and expects a return. But when you decide to be a business owner, you step back from accountability. In fact, for entrepreneurial types, not having to answer to anyone else is often a big part of the attraction. Owning a business is a whole new game – and it’s a game for grown-ups. The equation fl ips: now your team is accountable to you. Who are you accountable to? Who’s keeping you on task and on track? Who’s exciting you, driving you to perform at your best? A great business coach fi lls that role, gets you doing what you need to do to get the results you want. They’re like your new unreasonable friend who calls you out on your limiting beliefs, the BS you tell yourself. You know what I mean – someone to walk hand-in-hand with you into the room of mirrors so you can have an honest conversation with yourself and decide where the truth is in your business. As a salon coach, I see lack of accountability working in two extremes. In one version, the salon owner has settled into the lazy lane of life. I’m not accountable to anyone. If I want to bugger off early (most days) I do. It’s my call. It’s not long before the laziness shows up in the profit margin. Like it does in your results transcript at Uni if you haven’t learnt the art of self-discipline. At the other end of the scale, the salon

142 INSTYLE

owner overstays their welcome at work, is the fi rst one to arrive and last one to leave and everything is urgent! It might feel like accountability, but it’s not. Being on deck fi fty-plus hours a week to stamp out fi res is not running a business; it’s letting it happen around you. It’s not sustainable and always ends in tears. Being top dog doesn’t guarantee top return on your investment in your salon. More time working in your business doesn’t always mean you make more money. The smart money is in having systems and processes that work eﬃciently without you micro-managing every little detail. The most successful salons I see – the ones who’ve expanded to two or three locations, have big, happy teams, and systems that work hard every day, with or without the owner on deck – have all been coached at some stage. They’ve embraced the guidance and feedback, but mostly the accountability. Because it works! It’s why a jogging buddy or a diet pal help your health and fitness resolutions stick. It’s why a sports team responds to an experienced coach who sets collective and individual expectations. It’s why you handed in your homework on time at school – because when you disappoint whoever you’re accountable to, you also disappoint yourself. A solid plan in place and being accountable to someone else to follow that plan – it’s a sure-fi re recipe for success. There’s a reflection process or critique that insists you look at and assess your results. You’re pushed to test and measure. Test and measure. Tweak it, then test and measure again. Not in a way that feels uncomfortable or like you’re handing over control. ZING’s style of coaching is never about telling you what to do. We show you what your options are, present you with evidence

and ideas. We empower you to choose the path. It’s like fishing. If I handed you a fish, caught and fi lleted, you’d feed yourself for one meal, right? If I gave you a rod, a line and some bait and showed you where the fish are biting (and why), you could feed yourself forever. That’s what a great coach does for you. It’s like putting you in the driver’s seat, with your coach as your GPS, steering you around roadblocks and dead-ends. The entrepreneur (who generally has a creative, problem-solving brain) is not always process-driven. If you’re not answerable to someone, you need to be super disciplined and have ninja organisational skills to succeed in business. If not, you’re likely to start lots of projects, have lots of great ideas but not have any processes or systems to get them across the line. It’s so frustrating! A sense of success is a basic human need. Unfi nished tasks mean dwindling morale and motivation. In contrast, the success that comes from accountability is all feelgood. You get to enjoy the dopamine-rush generated by ticking off multiple tasks. It tops up your energy tank and you feel inspired and motivated to do more. Now, that’s how business should feel! At ZING, we start our weekly meetings by sharing a recent win for everyone on team. We do that because it sets the mood for success. The feel-good rush of accountability will catapult you to the next, even bigger challenge and set you up for your next, even bigger win. For more salon team wisdom, email me at lisa@zingcoach.com.au, visit my website, ﬁnd my video tips on YouTube, join Club ZING or read my latest book Your Salon Retail: the no-nonsense, no-hype guide to kick-arse retail in your salon business. www.zingcoach.com

INBUSINESS

FIVE THINGS TO CUT OUT OF YOUR LIFE Timely’s Grace Phillips takes a look at ways to work smarter and avoid the brain drain.

YOUR OFFICE

NO-SHOWS

Okay, don’t get rid of your oﬃce per se, just make it less of a factor in your life. If you own your own business, why are you spending all your time in an oﬃce? Identify what needs to be done that doesn’t require you to be at the desk, and start planning your escape. Changing up your scenery can have a huge impact on your mood and productivity. “Physical separation from your distractions will help you gain clarity as you start a new project,” said Sarah Rapp of Behance. Try bringing your laptop to a cafe to work, or set up shop with a tablet at a local park. As long as you have internet, you should be able to get your work done.

No-shows are pretty much the worst. There’s a three-prong game plan for cutting them out of your life. First, set up a cancellation policy of your choice. Perhaps you want to bill your clients for a deposit that becomes non-refundable. Or maybe you’d prefer to invoice them full price if they cancel within 24 hours. Second, set up automated reminders to coincide with your cancellation policy. So, if your clients must cancel or reschedule at least 24 hours in advance, schedule your reminder texts to go out 36 hours in advance. One of the key things here is the word ‘schedule’. If you’re sending these texts or emails out by hand, you’re defeating the point of saving time. Set them up in your appointment scheduling app and never think about it again. Th ird, identify which clients are chronic no-shows or reschedulers, and decide what to do with them. (Th is is a great little admin task that can be done at a cafe, by the way! Just saying.) Track who your worst offenders are, and flag their profi les so that everyone knows these clients have been trouble.

TARDINESS There are two types of tardiness to get rid of: yours, and your team’s. If you’re the one guilty of chronic lateness, that’s the fi rst thing to address. Your team won’t care about being on time if you don’t. According to Sarah Knight’s magical book Get Your Sh*t Together, the fi rst step is to start timing yourself. How long does it take you to get to work? Start a stopwatch from the moment you wake up to the moment you log in. Do that every day for a week, and average it up. Chances are, you’re optimistically budgeting for 20 minutes when it really takes you 35. If your team are late, it’s time to start communicating. Tell them that you want them in place, ready to work at the start of their shift, not straggling in right as their fi rst client is due. Be clear about your expectations, and about the consequences for not meeting those expectations. Be consistent in calling them out for tardiness! Talk to them about how to fi x the problem. Is it a transportation issue? Would a different schedule work better for them? Being clear and fi rm with your team (and yourself) will get everyone on the same page when it comes to tardiness.

TECH Th is might sound a little counter-intuitive, but stick with me. Of course you can’t cut all tech out of your life, unless you’re ready to commit to the nunnery. What you can do is set boundaries. Make tech-free zones in your life. Keeping your bedroom tech-free is usually a good idea. Maybe you’d also like to keep your yard tech free, if you have one. If your devices aren’t physically near you, it’s much easier to unplug. Set up a schedule. Reserve time in your calendar to do your business social media every afternoon. Give yourself 30 minutes every morning before you dive into your

phone and see what’s happening. Set an alarm at night for when it’s time to put away the phone and shut down the laptop, and stick to it. Little things like scheduling in your social media time, and committing to nontech times and areas, can have a big effect on your stress levels. It’s great that we can always be connected now, but that doesn’t mean we have to be.

PHONE CALLS How many people like phone calls? I’m willing to bet it is a very small percentage. Most people (especially Millennials) would rather drop a hammer on their foot than have to call to order a pizza, much less schedule an appointment. Setting up online booking not only frees your clients from having to dart into stationery cupboards to call for an appointment, it frees you up from the 10 minute phone calls where you and a client try to fi nd a mutually agreeable time. Now all you have to do is check your calendar to see what new appointments have been made overnight, and you’re golden. Even if you only have 20 phone calls a week, at about 5 minutes each, that’s nearly 2 hours you’ve saved! And you know what you could do with those two hours? You could relieve some stress by going for a walk. Or you could take a little more time with some of your favorite clients. Or ... just sleep. Cutting things out of your life is about looking at what’s making your life better and what’s not. Small changes can add up to a lot of time saved, and a lot of stress relieved. Grace Phillips is the Content Manager at Timely, the appointment scheduling app that lets you get back to doing what you love. She writes about productivity, time management, and self-care over at the Timely blog.

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INBUSINESS

ROCKSTARS ATTRACT Larissa Macleman looks at what attracts a Rockstar Team to your Salon

ou need a strong team in order to grow your business. Your team can be the strength or the weakness of your salon. Finding and hiring the right people is paramount to your success. I reckon I’ve employed more than 110 people in my time as a salon owner. When I sold my business, I had 30 awesome women under my employment. That means I’ve had more than 80 people leave my employment. I’ve learned a thing or two and not always the easy way! In order for you to attract and employ a rockstar team, first you must successfully advertise and attract enough attention to let the right potential staff members know that you have a position. So, let’s break it down with these steps to create attention-grabbing ads that attract Rockstar staff.

HOW TO ATTRACT YOUR IDEAL EMPLOYEE: First, he or she must know that you exist, and you are looking for them to join your team. You also want them to take action and apply for the position you have available not just scroll on past your salon too many good people get away from us. First, you must get really clear on the skills and qualities of your ideal employee. Sounds obvious maybe, but answer these questions before you start. Is he/she qualified, in training or a beginner? Do they need to have years of experience? What about client care qualities and skills? Technical skills and ability? Their attitude toward life? Do you need a team player or someone self-driven and happy to work unsupervised? Are they self-assured or moldable as you train them? When you are clear on who you want in your business you can construct an ad that speaks directly to your ideal employee.

CHOOSE A SCROLL-STOPPING IMAGE The chances are, your ideal employee is scrolling through Facebook and job ad sites. How will you grab their attention 144 INSTYLE

long enough to actually read your ad? Remember to think from their point of view. They are not yet interested in you (yet) and are not likely to be interested in an image of your beautiful but empty salon! It’s not about you at this point. What do they care about and what will stop them scrolling and read your ad? A scroll stopping image that he or she is interested in is the first step. Get inside their head: Test out some different images for your ads and see what gets the best reaction. All too often we write an ad that’s all about us as a salon owner. Sure, we want to attract people who suit our brand and culture, but: 1. Save that for later, at this point in the process just focus on getting them to pay attention to your ad. It’s like dating, it’s not all about you on the first date! 2. It’s 2017, we’re hiring Millennials, they want to work somewhere that is going to grow and nurture their needs. Once you get to the interview stage you can both decide if you’re the right match for each other. For now, forget writing demanding ads making sure they know you mean business and that they need to step up.

PROMOTE IT LIKES IT 2017 It’s 2017! Stop putting your ads in the newspaper or job websites and hoping for the best - let’s get social! You know your next potential employee is already on Facebook, Instagram and maybe Snapchat. So go to them and get your business in front of their eyes (rather than waiting for them to find you). Facebook is so very clever and you can harness its power to get more potential employee eyes on your business and ads.

Important tip: You can create Facebook ads, speaking directly to your next potential employee (and not your salon client audience). Target those ads toward hair or beauty employees. Priceless!

How: Who does your ideal employee follow? Target your employee Facebook and Instagram ads toward followers of industry pages like Tabatha Coffey (for example) or industry events like hair or beauty expos or magazines - you know their followers work in the industry. Use your location targeting to narrow your search for stylists who are in your physical location (unless you’re targeting those overseas people who are looking to move - a legitimate option). Once they click on your ad, send them to your application form. This should live on your website on a separate page. You can also send people to your Facebook business page messenger app - boom - you’re immediately in a personal conversation with a potential employee. Create a very easy and clear path to get in touch with you and apply for or ask about the position. The more streamlined you can make the application process, the better - simple and clear instruction is best.

BE READY FOR AMAZING PEOPLE TO COME INTO YOUR LIFE. MAKE IT EASY • Create a web page dedicated to potential employees with your application form. Ideally, you’ll leave it there all year round to catch people when they are looking. • Direct your ads (Facebook, Insta or Seek) directly to that dedicated page. • Link to your application form on the page so they can download it, or fill in the online form, to send in with their CV. Not only is using an application form professional, it allows you to screen applicants prior to offering an interview you want to know if they are a good match before investing the time in the interview. Create a Facebook ad that uses messenger and connects you to your potential employee, instantly! Now you are fully equipped to go forth and attract the right people to your salon brand. Remember peple follow brands but do business with people. Go out there and get visiable.

CREATIVE STREAK Combatting creative block doesn’t have to leave you frustrated, writes Jo Burgess.

ver feel like your best ideas are just out of your reach – tantalisingly close but far enough away that you can’t quite get a hold on them? Nothing is quite as frustrating, particularly if you’re usually a highly creative person. Here are some tips to spark your imagination and get the inspiration flowing:

BE VISUAL Nothing will encourage the flow of ideas like a good old fashioned mood board. Start collecting images that appeal to you – they don’t have to be obviously related to the project you’re working on or the final result you need to achieve. Don’t limit yourself to Pinterest or your favourite magazines – try taking photos of whatever catches your eye. It could be anything from a delicate flower to some edgy street art. Start reassembling these images to form something that reflects your vision and the real magic will start to happen.

FIND A MUSE All creatives need a muse. Think Vidal Sassoon and Grace Coddington, John and Yoko, or even Kurt and Courtney (minus the intensely self-destructive streak). If there’s someone who draws out your creative side just by their mere presence, they might just make the perfect creative partner. It could be your best friend, a model you’ve worked with, or even a random person on the street. If you’re aware of the effect they have on you, why not ask them if you can bounce around some ideas. By tapping into their

unique energy, you might just be able to translate it into creative genius.

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MAKE THE TIME What’s the opposite of creativity? Boredom! Spending hours confirming appointments, crunching numbers and sending emails is not just mind-numbing, it’s completely unnecessary. Your software system should take care of all of that for you. We’ll bet you didn’t know that everything from your end of day reporting to sending appointment reminders via SMS can be done automatically. Give it a go – it’s easy to set up, and it will give you all the headspace you need to focus on your next big idea.

DON’T FORCE IT As tempting as it might be to sit there fretting over a creative problem until you’ve found all the answers, sometimes the best thing to do it just step away. Take the dog for a walk, spend some time building Lego houses with your kids, or run yourself a bath and unwind. You’ll find that focusing your energy on something other than the issue at hand will help you in the creative process – inspiration is often likely to strike at the most unexpected of times!

Jo is a co-founder and the VP of Evolution at Shortcuts. As one of the key visionaries of this industry-leading brand, Jo has seen many technological innovations since she ﬁrst installed Shortcuts in her salon more than 20 years ago. For more of Jo’s inspiration and tips visit www.shortcuts.com.au/quickﬁx.

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Is your salon a HAPPY PLACE? Happiness means diﬀerent things to diﬀerent people. Whether you fantasize about a better work-life balance, an industry-leading business, or a quiet afternoon with a good book, prioritizing happiness in your salon can help you to be more successful to ultimately realize those dreams. But how do you foster happiness? writes Tom Murphy.

hen developing a happy workplace, it’s key to focus on two areas: your staff and your clients. It turns out the old saying “if the customer’s happy, everybody’s happy” isn’t really true anymore. A study by the University of Missouri found that when employees were highly satisfied with their jobs, the relationship between customer satisfaction and loyalty was nearly twice as strong.

YOUR STAFF Here’s three areas you can start focusing on that will ultimately assist in making your employees happy. 1. Allow your staﬀ to be masters Remember, your team work for you because they love what they do. People naturally want to improve their skills, continuously learn and get better at what they do. It’s when a person feels they’re no longer growing they may start to love their job less or feel unhappy in their current role. So fi nd the time for training. Your staff will jump at the opportunity and it’s ultimately going to benefit your clients too. There’s only so many hours in the day, so you may wonder how this will be possible. It simply requires a shift in where your staff spend their time, for example moving your team’s focus from admin tasks to more client and training time. Th is will take some work and won’t happen overnight, however there are many ways you can achieve this new team focus. Investing in salon management software is a great way to reduce admin tasks as booking appointments, updating client cards, and planning the day ahead can all be done in a few clicks. 2. Let your staﬀ own their column People want the freedom to work how they like, to set their own rules and conditions. They have a desire to direct their own lives and their own work. However, this doesn’t mean you have to allow them to do as they please to keep them happy, you 146 INSTYLE

simply need to allow them to have a sense of autonomy. Give your staff a little more responsibility, ensure they really own their column and provide them with challenges. One way to do this is by setting some weekly targets. 3. Give your staﬀ a sense of purpose Naturally, people want to contribute to something bigger than themselves. They want to feel as though their life and work is meaningful and it serves a higher purpose. You can foster this in a few different ways. Ensure you have a strong team culture where working together and developing relationships with colleagues are a focus. Most people thrive in an environment where they feel respected and receive recognition for their effort, so it’s important to clearly communicate with your staff about your salon’s performance and how they can contribute to its success. Don’t be afraid to share your vision, it’ll get them on-board and working towards a common goal. Create some personal goals for each of your staff to clearly show them how they’re contributing.

YOUR CLIENTS If your staff are happy, you’re more likely to have happy, loyal clients, which ultimately results in referrals and higher revenue. It’s exactly this that makes your clients your biggest asset, so you need to focus on them as much as your staff. A. Deﬁ ne your client oﬀering Start by determining exactly what your client offering is. What is it that makes your business unique or standout in the marketplace? What type of clients do you want to attract? You can’t be everything to everyone, but by asking these questions and defi ning your client offering, you’ll be able to look for the right clients and ensure that the service you provide is one that will make your clients happy. B. Listen to your clients Consider whether you’re really listening

to your clients. Be proactive and run a client survey - ask them what they like and dislike, if they would like to see different products or treatments offered. You can do this when your client arrives at the salon, during their appointment or you could create one electronically using SurveyMonkey and add a link to the survey at the bottom of your emails. Businesses who gather this information are able to use it to get the most from their marketing dollar, train staff appropriately, and tailor an environment which caters to their client’s needs, all of which ultimately leads to happier clients who stay with you longer and spend more. C. Communicate with your clients You should be a useful resource for your clients, someone they trust to get advice from, and who shares relevant, useful information with them. Th is shows you’ll go the extra mile and it doesn’t cost a lot of time or money. Choose which communication and social media platforms you’ll use. Instagram, Facebook, email or a combination. Sending personalized messages is key as it makes your clients feel special. Salon software with in-built marketing now makes this super easy too! There are several ways to generate happiness in your salon which have the ability to significantly affect the success of your business. So, whether you’re working with your staff or considering the client experience in your salon, make sure you keep the happiness factor in mind. Don’t try to tackle all these ideas at once. Pick one or two that you feel will benefit you most, get them going then read this article again! Happiness. It’s not just a buzzword. It’s the key to success! Tom Murphy is the founder and CEO of Kitomba Salon & Spa Software, Australia’s fastest growing salon and spa software provider. To learn more about Kitomba, visit www.kitomba.com or call 1800 161 101.

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