Spice issue 107 Summer 2024

NEW ZEALAND SNAPSHOT

Deep diving into a growing events sector

INDUSTRY

MENTORING

Fostering next-gen talent

Western Australia

How Perth is thriving in a dream state for business events

The best of Tropical North Queensland and NSW Hunter Valley AUTHENTIC EXPERIENCES

Incentives shaping conferences and travel

Gavin Dennett Editor

Managing Director

Simon Grover

Publisher Paul Wootton pwootton@intermedia.com.au

Editor Gavin Dennett gdennett@intermedia.com.au

National Sales Team

Charlotte Marshall and Katherine Ross

Production

Jacqui Cooper and Tazlin Cantrill magazine.material@intermedia.com.au

Art Director

Alyssa Coundouris

Prepress

Tony Willson

Subscriptions subscriptions@intermedia.com.au

The opinions expressed by contributors and advertisers in Spice magazine are not necessarily those of Food and Beverage Media's management or staff.

All material contained in Spice is copyright.

Reflections on a bumper year in events

As we rocket towards the end of 2024, it’s time to look back on a big year in the Australasian events industry. With the success of Events Uncovered presented by Spice, as well as AIME, MEETINGS and MEA’s Evolve, plus the PCOA Conference and ABEA Conference still to come in December, it’s been 12 months to remember.

Looking ahead to 2025, things are shaping to be even bigger with new venues and hotels of all sizes on the horizon, and progressive initiatives in sustainability, tech, incentives and creative events design.

This issue of Spice dives deep into one of those major growth areas of the MICE sector, with our incentives feature highlighting the attractions making destinations desirable for pre- and post-event add-ons, or for being interweaved into conference itineraries.

One destination excelling as a business events and incentives hotspot is Western Australia. In this issue’s cover story, we reveal how Perth is capitalising on its unique location and distinct offerings to lure events domestically and from abroad. As host city of the World Tourism and Travel Council’s Global Summit, in October 2024, it showcased international credentials to a global audience, and big things are promised in 2025.

Also included in this issue is a feature on mentoring programs and fostering next-gen talent in the events industry (page 32); a look at how to cultivate a thriving workplace culture (page 36); the coolest venues to enjoy a cold one this summer (page 48); a snapshot of New Zealand’s evolving business events sector (page 56); and destination profiles on Cairns (page 60) and NSW Hunter Valley (page 64).

Enjoy the festive season. See you in 2025.

ON THE COVER:

Perth CBD: The epicentre of a burgeoning business events sector in Western Australia.

magazine sales and marketing team

Charlotte Marshall +61 2 8586 6216 cmarshall@intermedia.com.au

Katherine Ross + 61 2 8586 6176 kross@intermedia.com.au

Visit spicenews.com.au for the latest industry news as it happens. Our twice-weekly updates cover venues, suppliers, destinations and technology, as well as inspiration and tips to help you plan stand-out events.

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Spice

Nurturing attendees’ wellbeing

Events are proactively incorporating wellness activities such as yoga, mindfulness workshops, healthy food options and ergonomic furniture. This reflects a broader societal emphasis on physical and mental health, recognising that attendees’ wellbeing enhances their experience.

Going up

Hybrid events

The COVID-19 pandemic accelerated the adoption of hybrid events, seamlessly merging in-person and virtual components. This format offers flexibility and accessibility, catering to diverse audiences and geographical locations. As technology evolves, hybrid events are expected to become even more sophisticated and integrated.

Hyper-personalisation

The era of generic events is waning, and attendees expect tailored experiences that resonate with individual preferences. This trend is fuelled by advances in data collection and analysis, enabling the delivery of personalised event apps, interactive polls and quizzes, customised itineraries and unique gifts.

Bronwyn Bolton, co-founder of Sydney-based Aurora Creative Agency, shares insight on the latest trends shaping events in Australia.

Sustainability as a non-negotiable

Environmental responsibility is no longer optional – it’s a fundamental requirement. Events are adopting sustainable practices such as utilising reusable or compostable materials; prioritising locally sourced and seasonal food; minimising paper waste through digital solutions; and offsetting carbon emissions. Attendees actively seek events that align with their eco-conscious values, making sustainability a key differentiator.

Over-the-top decor

Extravagant and excessive decor is receding. The trend is towards minimalist, sustainable and functional design. Think natural materials, repurposed elements and streamlined layouts that create an aesthetically pleasing yet purposeful environment that enhances the event’s objectives.

Passive entertainment

Gone are the days of passive observation. Attendees crave immersive and participatory experiences. This translates into interactive installations, gamification elements, live music with opportunities for audience participation, and hands-on workshops that foster skill development and connection.

Going down

Traditional catering

Formal, sit-down dinners are yielding to experiential dining – interactive and engaging food experiences. Food trucks, pop-up kitchens, live cooking demonstrations and grazing tables offering diverse and customisable options are gaining popularity. The emphasis is on fresh, locally sourced ingredients and memorable culinary options.

Generic activations

Brand activations must be relevant to the target audience and event theme. Cookie-cutter experiences are no longer effective. The focus is on creating immersive activations that provide genuine value, leave a lasting impression on attendees and foster authentic connections.

New + noteworthy

Adelaide Marriott Hotel opens for business

Marriott Hotels has opened the company’s first property in South Australia, with Adelaide Marriott Hotel launching at a transformed historic site.

The hotel has been unveiled at Adelaide’s General Post Office building, which has stood as an architectural landmark in the city’s CBD for more than 150 years.

Adelaide Marriott Hotel represents Marriott International’s 600th property in the Asia Pacific region – excluding China – and its design blends the old and new, celebrating the history of South Australia, the General Post Office building, and paying homage to former Postmaster General, Sir Charles Todd.

“Located in the iconic GPO building, this hotel will become a flagship property for Marriott Hotels as we continue to deliver contemporary design and elevated guest experiences,” says Jason Nuell, area vice president, Marriott International, Australia, New Zealand and Pacific.

“With spaces to connect, work and unwind, coupled with heartfelt service … we aim to make Adelaide a must-see destination for domestic and international travellers.”

Behind the freestone facade of the General Post Office building rises a modern 14-storey tower, which houses 285 guest rooms, 11 suites and a 145-square-metre Presidential Suite.

Other features at the hotel include the three dining outlets, Greatroom, Penny Blue and Exchange Lane; a fitness studio and 18-metre indoor swimming pool; and 762 square metres of meetings and events space, including a 295-square-metre ballroom.

Australian-owned audiovisual and events staging services supplier Microhire is Adelaide Marriott’s inhouse event technology provider.

“Our prime city location makes Adelaide Marriott Hotel the perfect launching pad for interstate and overseas visitors to tap into all the destination has to offer,” says Adelaide Marriott Hotel’s general manager, Paul Gallop.

“From premier cultural, sporting, culinary and business events, to exploring world-renowned wine regions, Adelaide is booming.

“We are excited to open this milestone hotel – the first Marriott Hotel in South Australia – and look forward to welcoming our guests to experience our heartfelt service and wonderful hospitality.”

Al Aseel opens new venue at Accor Stadium

Sydney Lebanese restaurant group Al Aseel has launched a 300-seat venue at Accor Stadium at Sydney Olympic Park.

The new venture marks the first time the restaurant – which also boasts a large-scale catering operation which services corporate spaces and airlines, and a wholesale arm – has brought its excellent Middle Eastern cuisine to a stadium.

Spice was a recent guest at the new Al Aseel at Accor Stadium, and the food, service, hospitality and atmosphere at the venue is exceptional.

“Establishing Al Aseel at Accor Stadium is a significant milestone for the entire team,” says Al Aseel’s group general manager, Georges Badr.

“This new location marks an exciting chapter for our brand, allowing us to share our generational recipes and vibrant dining experience with a much wider audience.

“Whether it’s a sporting event, concert or any other occasion, we look forward to elevating the stadium experience for guests by offering a taste of our rich culinary heritage.

“Our recipes have been passed down through generations, and our chefs have curated a menu using locally sourced produce and quality ingredients.

“Our production kitchen services Al Aseel restaurants, airlines, catering and food service clients, ensuring consistency and quality across all our offerings.”

Bookings open for Nyaal Banyul Geelong Convention and Event Centre

Bookings are now open for Nyaal Banyul Geelong Convention and Event Centre, which is set to open in 2026.

Currently under construction on the Geelong waterfront – one hour from Melbourne – Nyaal Banyul will be a modern, sustainably designed events venue across 3700 square metres, including 2000 square metres of exhibition space and a 1000-seat theatre.

Once open, the new precinct will host a variety of events, including national and international conferences, exhibitions, entertainment and community gatherings.

“We are thrilled to be virtually ‘opening the doors’ to Nyaal Banyul for the first time,” says Natalie O’Brien AM, CEO of Melbourne Convention and Exhibition Trust, which will operate the new venue.

“We can’t wait to welcome visitors to our stunning new venue, which is an architectural masterpiece inspired by the [Geelong region’s] diverse landscape and cultural heritage that dates back thousands of generations.

Business

“I encourage interested event organisers to visit our website and discover why Nyaal Banyul is the perfect venue for your next event.”

Nyaal Banyul Geelong Convention and Event Centre is part of the Geelong City Deal, a collaborative partnership to transform Geelong and the Great Ocean Road by the Federal Government and Victorian Government with the City of Greater Geelong.

“When Nyaal Banyul opens its doors, it will bring different types of entertainment, events and conferences, and community gatherings to Geelong – delivering a significant economic boost to the whole community,” says Victorian Minister for Tourism, Sport and Major Events Steve Dimopoulos.

“Anyone looking to stage an unforgettable event at this new destination should book in as soon as possible because demand for this world-class venue will be high.”

The Nyaal Banyul precinct will also feature a 200-room Crowne Plaza hotel and public plaza with restaurants and cafes.

Events Tasmania receives $5 million budget boost

The 2024 Tasmanian Budget has delivered a $5 million injection for Business Events Tasmania to secure national and international conferences.

The first budget of the minority Liberal Government in Tasmania was handed down in September 2024, with Treasurer Michael Ferguson delivering it in state parliament.

Of the $5 million boost for Business Events Tasmania – to be spent during the next two years – $3.8 million has been provided for the Business Events Attraction Fund, and a further $1.2 million for business-to-business marketing.

“The Business Events Attraction Fund – which was established by the Tasmanian Government in 2019, and which Business Events Tasmania took over the administration of in September 2021 – allows Business Events Tasmania to offer financial support at the critical bidding stage to help secure national and international conferences to the state,” says Business Events Tasmania CEO Marnie Craig.

“In addition, the increased investment for marketing will allow us to represent Tasmania at tradeshows nationally and internationally.

“We are in the final stages of planning a familiarisation program that will bring more than 60 event planners and key

decision-makers to Tasmania, who have either never been to the state in a business events capacity or haven’t been for many years.”

Craig says Business Events Tasmania aims to grow the value of the state’s business events sector to $300 million (up from $199 million currently) annually by 2028.

“The funding provided in the recent budget is critically important if we are to achieve our goal of growing the value of the business events sector in Tasmania,” she says, thanking the Tasmanian Government for its contribution and support.

Felons Brewing Co opens waterside venue in Sydney

Brisbane’s Felons Brewing Co has opened the doors on its new Sydney harbourside venue, taking over the former Manly Wharf Bar.

The brewery is bringing its craft beer offerings and fine cuisine to Sydney, having established its reputation across two Brisbane locations, including the waterside venue at the foot of the Story Bridge, on Brisbane River.

As an events space, Felons Manly can cater for large group bookings.

“We’re thrilled to unveil Felons’ new home at Manly Wharf,” says Adam Flaskas, co-founder and director of Artemus Group.

“We believe Felons will elevate what locals have always loved about this destination, bringing fresh energy with

award-winning beers, a creative produce-driven menu and a stellar live music line-up.”

In addition to a selection of core range craft beers and seasonal releases, Felons Manly offers a diverse food menu under the guidance of chef Corey Costelloe, the former culinary director at Rockpool Bar and Grill.

“Manly couldn’t be a better fit for Felons,” says Felons Brewing Co brand director Dean Romeo.

“We want to embrace that laidback surf village charm, providing a space where everyone – locals, visitors, friends and family – can enjoy great beer and good times by the water.

“We’ve got plenty in store that we can’t wait to share with the Manly community.”

Canberra’s Pialligo Estate reopens for business

After closing in 2023, Canberra’s iconic events venue Pialligo Estate has reopened for business under new ownership.

After struggling through two fires and the COVID-19 pandemic, the venue closed its doors in March 2023. However, it has gained a new lease of life under restaurateur Anthony Whitehouse, backed by property developer Tony Denny.

Whitehouse is founder and managing director of Create Catering, which has made a name for itself at Shaw Vineyard Estate, Lake George Winery, Australian War Memorial and Australian Museum.

“The work with Australian War Memorial brought me to Canberra initially,” he says. “It’s such a vibrant city with a sophisticated food scene so I wanted to be part of it.

“The added benefit to Pialligo Estate is the paddock-to-plate opportunity not only with growing our own, but with access to such incredible local products.

“We are excited to welcome back the business community to Pialligo Estate.”

Just 10 minutes from Canberra CBD and four minutes from Canberra Airport, overlooking green fields by Molonglo River, Pialligo Estate is set on 13 hectares and combines rustic charm with modern luxury.

The style is modern country with timber beams, chandeliers, sheers, floor-to-ceiling windows and landscaped gardens.

Pialligo Estate has always been a popular venue for corporate events, conferences and team-building experiences,

and features a range of pavilions, including The Glasshouse and Pavilion Restaurant.

The venue can host up to 400 people in a cocktail setting, 250 for a sit-down banquet event, or have smaller groups in the standalone pavilions.

“A rural setting so close to the city is another example of how accessible the various experiences in Canberra are,” says Canberra Convention Bureau CEO Michael Matthews.

“We are delighted to offer the Pialligo Estate product again, especially with such culinary pedigree [Whitehouse] who has had local success with an international perspective.”

First look: $70 million refurbished Sofitel Sydney Wentworth

The 5-star Sofitel Sydney Wentworth has offered a glimpse of its $70 million refurbishment that is due to be completed in November 2024.

The rebirth of this Sydney hotel coincides with the Diamond Jubilee of the global Sofitel brand, which is celebrating 60 years of luxury.

Opened by Qantas in 1965, Sofitel Sydney Wentworth, in Sydney’s CBD, boasts more than half a century of history, and the refurbishment is a nod to ’60s jet-set glamour.

The vision has been to modernise this golden era for the 21st century across its 436 guest rooms and suites; Sofitel Club Millésime; its health and wellness centre; public spaces; and conference and events facilities.

Sofitel Sydney Wentworth has partnered with Sydney hospitality group House Made Hospitality to create a multi-venue drinking and dining precinct within the hotel, with two restaurants, two bars and one of Sydney’s largest outdoor terrace bars.

The conferencing and events offering features 15 spaces, such as the Wentworth Ballroom – one of the largest in Sydney at 629 square metres, complete with a mirrored ceiling, one of Australia’s largest LED screens, and capacity for 750 guests.

Inhouse audiovisual technology for the events spaces is provided by Encore Event Technologies, while event dining is guided by Michelin-trained executive chef Bektaş Özcan.

Most of the refurbishment has been led by architecture and interior design firm FK, and the design seeks to capture the essence of the modernist era through a contemporary lens, celebrating the building’s unique heritage and reigniting the hotel’s glamorous past.

The hotel’s new grand entrance features a sleek bronze facade, allowing passers-by to gain a preview of the refreshed hotel lobby inside. The open-plan ground-floor lobby provides subtle nods to the property’s heritage and features pockets of space and lounge settings for guests to relax.

Accor renews partnership with 40-plus Aussie hotels

Hotel operator Accor has signed partnership renewal agreements for more than 40 hotels across Australia.

Australia’s largest hotel operator has renewed its agreements with the hotels, which comprises 5500 keys.

At the same time, Accor Pacific partners have invested more than $450 million in hotel renovations and refurbishments since the beginning of 2022.

These figures highlight the group’s strong partnerships with some of Australia’s most influential hotel owners.

“This significant investment is a direct commitment to our brands,” says Accor Pacific’s chief operating officer, PM&E, Adrian Williams.

“It is a clear and strong affirmation of our partners’ confidence and trust in the quality and value of our brands.”

Accor marked its 40th renewal by strengthening its partnership with Silversea Investments through a long-term franchise agreement that will see significant investment to refurbish Novotel Sydney Parramatta (pictured, right) and Mercure Sydney Parramatta, the latter of which will be rebranded to Novotel Sydney Rosehill.

Sunshine Coast five-star hotel Sofitel Noosa Pacific Resort has also extended its partnership with Accor.

The resort will soon announce renovation plans that will enhance its luxury positioning on Noosa’s prestigious Hastings Street.

Refurbished events spaces at RACV City Club Melbourne

RACV City Club Melbourne has unveiled its refreshed events spaces ahead of the festive season.

Located in the heart of Melbourne’s CBD, RACV City Club offers 10 events spaces, including a rooftop ballroom with a 500-guest capacity, and an outdoor terrace on the rooftop overlooking Melbourne’s CBD skyline.

The refurbishment of the popular meetings and events venue features new carpets and fresh interiors, which boast

a contemporary look and feel.

“RACV City Club combines style, connectivity and functionality with a variety of spaces, including shared work facilities, 134 large and spacious accommodation rooms, and a range of stylish dining venues and entertainment options,” says RACV City Club Melbourne general manager Rob Everett.

“This all makes RACV City Club the perfect place for social, leisure or business needs.”

PCEC secures $16.6 million government funding for redevelopment

The Western Australian Government has committed $16.6 million investment to the redevelopment of Perth Convention and Exhibition Centre (PCEC).

Announced by Western Australian Premier Roger Cook at the World Travel & Tourism Council’s 24th Global Summit in Perth – attended by Spice – funding for the project will encompass redevelopment of the Perth waterfront precinct connected to the PCEC site.

The state government will undergo “project definition phase” planning which includes the PCEC redevelopment, waterfront precinct revamp, and a new tourism and economic hub for Perth, showcasing Kings Park and providing new housing, commercial and hospitality venues.

PCEC was built in 2004 and is the oldest convention centre in Australia not to undergo a major redevelopment.

It is leased by the joint venture of Wyllie and Brookfield until 2039.

A redevelopment concept proposal has been considered by the government, with further work now required through the project definition phase to ensure it is properly scoped and costed before agreements are reached.

“Our goal is to make the most of this stunning location,” says Premier Cook. “We have the opportunity to create a new tourism and economic hub for Perth.

“The redevelopment can showcase Kings Park and Swan River while providing new waterfront facilities, housing, tourism and hospitality venues, plus thousands of new jobs.

“Attracting events, fostering innovation and boosting tourism is a key part of our vision to diversify the economy for Western Australia’s future.”

The new PCEC and waterfront precinct will not only deliver a new tourism and hospitality hub for Perth that will help attract major business events to Western Australia, it will improve connectivity to Elizabeth Quay and provide a new public realm, including an outdoor theatre on Swan River.

The existing convention centre building will be refurbished to increase capacity and house a new premium hotel, residential apartments across the affordability and accessibility spectrum, and commercial and innovation space.

Major tech transformation at Melbourne Town Hall

Melbourne Town Hall’s events offering has been transformed through a major tech install by new inhouse tech supplier Scene Change.

The rejuvenation of the historic building comes on the back of City of Melbourne appointing Showtime Event Group as the venue’s catering and venue management supplier in April 2024.

The major technical install includes more than 100 production-grade lighting fixtures, a concert-spec sound system in the main hall, and LED screens.

“It’s an honour to be entrusted with this Melbourne icon,” says Scene Change Melbourne director Andrew Delaney.

“It was important our AV design work well with the venue to enhance its existing character.”

Melbourne Town Hall has been an important part of the Victorian city’s cultural landscape since 1867.

The technical design of the new install complements Melbourne Town Hall’s heritage and the unique physical shape of its rooms.

The lighting design uses the entire space as a canvas: the floor, stalls and the Melbourne Town Hall Grand Organ – the largest in the southern hemisphere.

“This is a full production installation, not an AV-company setup,” says Delaney.

“We work a lot with major production companies so we installed concert-grade pro gear that incoming technical directors feel safe with.”

The installation was designed for minimum setup time and lowest possible risk. All equipment is permanently rigged in the ceiling, with modular control areas that can simply be rolled into place and plugged in.

Showtime Event Group and Scene Change are excited to weave some signature sparkle into these iconic spaces, respecting the venue’s storied past while elevating it into a modern venue of choice.

The Big Group launches in Sydney with gala celebration

Australian hospitality company The Big Group has celebrated its entry into the Sydney market with a black-tie gala at one of its venues, Museum of Contemporary Art Australia.

Spice attended the gala, which was held at MCA Australia’s Foundation Hall – the venue for Spice’s Events Uncovered in July 2024 – for 250 guests, with Sydney Harbour as its backdrop.

The Big Group’s founders, Bruce and Chyka Keebaugh, welcomed guests, including MCA Australia chair Lorraine Tarabay, MCA Australia director Suzanne Cotter, Destination NSW chair Sally Loane, Destination NSW CEO Steve Cox, and NSW MP Jacqui Munro.

Guests were treated to fine dining, cocktails, musical and dancing entertainment, and a speech by Bruce Keebaugh.

“The Big Group is committed to growing the art of Australian hospitality,” he says.

“We believe great venues and brilliant events can transform cities, creating opportunities for people and showcasing Australia to the world.

“We hope to have a positive impact on this beautiful city, and have fun with our clients, customers and team in the process.”

Based in Melbourne, The Big Group has been delivering creative, memorable experiences for more than 30 years.

The company employs 1800 staff, caters to more than one million guests per year, and has partnered with major events including the Formula 1 Australian Grand Prix, Melbourne Cup and Australian Open.

The Big Group’s entry to Sydney is taking in two venues. The first is the collaboration with MCA Australia, which includes MCA Cafe, the venue’s events spaces and new restaurant, Canvas, that launched in October 2024.

The second venue partnership is ILUMINA, a meetings and events space at the new 1 Elizabeth precinct, in Sydney’s CBD, that also launched in October.

Dream state of Western Australia

One of the most unique corners of the world, Perth is Australia’s western gateway, a golden city in a booming state where natural beauty and urban attractions intertwine to make a desirable business events destination.

When thinking about destinations that combine natural beauty with urban sophistication, Western Australia – especially its capital, Perth (Boorloo) – offers an intriguing balance.

Nestled on Swan River (Derbarl Yerrigan), Perth provides a unique blend of outdoor adventures and cultural experiences that set it apart from other global business hubs. From cityscapes to coastlines, the region’s versatility makes it a compelling choice for business events that demand more than just functional spaces.

“Space and freedom is vast in Western Australia, creating a destination that offers many experiences in one,” says Business Events Perth CEO Gareth Martin.

“It is a location where countless environments provide a canvas for exploration unlike anywhere else in the world.”

Western Australia’s appeal lies not just in its infrastructure, but in the ease with which delegates can move from the boardroom to breathtaking natural landscapes. This seamless transition encourages creativity and connection – two essential components of successful events.

The pulse of Perth

Perth is Australia’s sunniest capital, merging its cutting-edge urban energy with unspoiled natural beauty. The city centre is alive with activity, including bars, restaurants, hotels and cultural spaces, which all contribute to its vibrant atmosphere. Kings Park and Botanic Garden (Kaarta Komba) – one of the world’s largest inner-city parks – serves as a green oasis among the cityscapes.

What sets Perth apart is its proximity to diverse experiences. Just 30 minutes from the city, delegates can enjoy world-class wines in Swan Valley, watch the sunset over the Indian Ocean, or explore the charming, historic port city of Fremantle (Walyalup).

Perth’s layout allows visitors to effortlessly engage with its urban and natural environments, offering event attendees a dynamic experience that extends beyond the typical business itinerary.

“Delegates can step from boardrooms to stunning coastlines, allowing creativity and connection to flourish as they embrace the region’s natural splendour,” says Martin.

Western Australia at a glance

• Area: 2.5 million square kilometres – the size of Western Europe.

• Population: Three million, with 2.6 million residing in Perth.

• Climate: Tropical in the north, Mediterranean in the south.

• Connectivity: Direct flights from major global cities, including London, Paris and Rome.

• Unique experiences: World Heritage-listed Ningaloo Marine Park, Kings Park and Botanic Garden, Rottnest Island, Swan Valley and the Kimberley.

“Delegates can step from boardrooms to stunning coastlines, allowing creativity and connection to flourish as they embrace the region’s natural splendour.”

It’s this merging of professional and recreational spaces that makes Perth a standout destination for modern and forward-thinking business events.

Culinary and cultural journey

Perth’s thriving food and wine scene continues to evolve, offering an eclectic mix of dining experiences. From multilevel venues at Stories in Yagan Square to high-end restaurants, urban wineries and coastal eateries, the city caters to a variety of tastes. Its cultural precincts are equally vibrant, reflecting Perth’s growing status as a destination for business and pleasure.

Elizabeth Quay (Goomup) is a vibrant waterfront precinct offering some of Perth’s most iconic views. Just a short walk away, the State Buildings house some of the city’s most acclaimed restaurants and bars, set within beautifully restored heritage architecture. For a more contemporary experience, the CBD links to Northbridge, showcasing a variety of eateries and public art that celebrate Western Australia’s heritage.

Perth’s cultural landscape provides ample opportunities for delegates to unwind and explore, adding layers of depth to any business event held in the city. Perth Cultural Centre, home to WA Museum Boola Bardip and Art Gallery of WA, is an example of how Perth blends art, history and modernity.

Wonder of nature

For people who value nature as part of the business events experience, Perth delivers in abundance. Kings Park is more than just a park – it’s a place where visitors can immerse themselves in native Australian flora or take in panoramic views of the city.

For those with a taste for adventure, climbing Matagarup Bridge or ziplining over Swan River offers an adrenaline-pumping alternative to traditional post-conference activities.

Perth’s 19 beaches, all within close reach of the city, are another highlight, and no trip west would be complete without visiting Rottnest Island (Wadjemup), home to the world-famous quokka and a haven for outdoor enthusiasts.

This connection to nature is central to the experience of hosting events in Western Australia, where landscapes become more than just backdrops and are integral to the delegate experience.

“In Western Australia, every gathering is an opportunity to experience the remarkable richness of our culture and landscape,” says Martin.

From the pristine beaches of Perth to the remote wilderness of the Kimberley, the state offers a diverse range of environments that can elevate any business event.

Gateway to the world

One of Perth’s key advantages as a business events destination is its global connectivity. Known as Australia’s western gateway, the city is a major aviation hub, with direct flights from London, Paris, Rome and many Asian cities. An ideal geographic location in the world’s most populous time zone makes it a strategic meeting point for business events. This accessibility, combined with Perth’s unique blend of modern amenities and natural attractions, is increasingly drawing the attention of global event organisers. Whether it be for conferences, exhibitions or incentive programs, Perth offers an environment where work and leisure can harmoniously coexist. n

Elizabeth Quay is the gateway to Perth’s CBD, which is thriving as a business events destination.

AIME 2025:

Bigger and bolder than ever

The AIME Ideas Academy presented by Spice is returning for another year when the leading trade event for the meetings and events industry in the Asia Pacific region comes to Melbourne in February 2025.

After successfully presenting the AIME Ideas Academy in 2024, Spice is again partnering with Asia Pacific Incentives and Meetings Event (AIME) to deliver two days of keynote speaker sessions and panel discussions delivering information and knowledge sharing about the events industry.

Held on the AIME show floor at Melbourne Convention and Exhibition Centre, on 11-12 February, 2025, the AIME Ideas Academy presented by Spice sessions will be delivered silently via individual headphones, with high-quality, informative content providing practical takeaways for attendees to implement in their businesses.

Sessions are free for all AIME attendees without booking, and the line-up of panellists and keynote speakers includes convention bureau CEOs, event planners, and experts across the fields of marketing, AI, sustainability and event management.

Confirmed presenters include Ian Whitworth, co-founder, Scene Change; Adam Moon, general manager, Stage and Screen Travel Australia; Emma Bowyer, owner and CEO, ICMS Australasia; Kirsty Mainstone, event director, Lux Events; Shelly McElroy, CEO, Dream Culture; Mat Woods, chief executive, Destination Queenstown; Ross Steele, general manager, Te Pae Christchurch Convention Centre; and Samantha Glass, director of corporate affairs, communication and sustainability, ICC Sydney.

Many more speakers will be announced in the coming weeks.

The three-day AIME 2025 event will be held from 10-12 February and is set to connect international and local buyers with world-class exhibitors from the Asia Pacific region and around the globe.

In 2025, for the first time, global exhibitions association UFI will co-locate its 2025 Asia-Pacific Conference with AIME at MCEC, with its event to follow on 13-14 February 2025.

The theme for AIME’s 2025 Knowledge Program is “We Matter!” which will highlight and celebrate the global business events industry as a powerful catalyst for economic growth.

The AIME Knowledge Program – hosted and curated by BEAMexperience founder El Kwang – will attract more than 1500 global event professionals.

Headlining the program as keynote speakers are neuro-performance scientist and author Dr Kristy Goodwin, and former executive director of Lonely Planet Gus Balbontin.

The duo will explore the link between personal wellbeing, innovation and industry success.

Dr Goodwin is celebrated for turning cutting-edge neuroscience and technology research into performance-boosting strategies.

In her Knowledge Program keynote address, “Powered-Up Performers: The Neuroscience of Sustainable Peak Performance in a Digital Age”, she will deliver insight on how to thrive in the digitally driven world through practical brain-based micro-habits that enhance productivity, manage stress and maximise energy.

Balbontin takes a disruptive approach to innovation and promises to challenge the AIME audience to embrace discomfort as the starting point for breakthrough ideas in his keynote, “Adapt”.

AIME 2025 will accommodate more than 600 exhibitors and 650 hosted buyers. Approximately 20,000 meetings are set to take place on AIME’s show floor. n

Events are dangerous places for allergy sufferers

The events industry is working hard to adapt its practices and make events inclusive for all, but when it comes to food allergies, there’s still a long way to go, writes Gavin Dennett.

Venues of all sizes are striving to make their events welcoming spaces, where everyone is made to feel safe and valued as an individual. From inclusive design to bespoke, immersive experiences, the industry at large is embracing diversity.

When it comes to catering, these principles are front and centre, with the bulk of companies adapting their menus to suit the dietary needs of everyone, from vegan and halal dishes, to nonalcoholic beverages and allergy-aware alternatives.

However, given this widespread awareness of the vital needs of guests, why do so many venues insist on still serving dishes with peanuts and tree nuts, which are two of the most common life-threatening allergies out there?

As a peanut allergy sufferer at the extreme end of the scale, where the slightest ingestion can induce anaphylaxis that could kill, eating at events can be a minefield.

From food stations to waiters roaming the room with platters, the frequency at which I encounter satay chicken or bite-size hors d’oeuvres smothered in peanuts is alarming.

Recently, I went to three evening events in a row – two of them on consecutive nights – where the cuisine offering was all excellent quality and well-presented yet loaded with peanuts.

Of course, there was variety and nut-free options in the room, but it’s a risky practice for

caterers. At one of those events, it was so hard to get to the safe options, I ended up leaving hungry and had to get a post-event meal elsewhere.

I always carry an EpiPen with me to cover a potential worse-case scenario – many venues stock them on their premises, too – and I am always vigilant about foods that could contain nuts, but given the high-profile nature of peanut and other tree-nut allergies, including cases of deaths from anaphylaxis, I don’t understand why venues take the risk.

Of course, there should be onus on personal responsibility for what an individual puts in their mouth, but during the hubbub of a busy event, especially one where alcohol is served, mistakes can happen. Then there’s the potential for crosscontamination and the fact that airborne particles from peanuts can be enough to set someone off.

Some people may argue this principle could apply to other food allergies such as wheat or seafood – with plenty of merit – but given these are part of broader food groups, it is more restrictive for caterers to adhere to, even though many already do.

When it comes to nuts, surely it is easier to eliminate the risk and just not serve them at all. Do we really need prawns smothered in crushed nuts, or satay skewers en masse?

Given the fact we’re talking potential life or death, putting them on menus seems a bit, well, nuts. n

“As a peanut allergy sufferer, eating at events can be a minefield.”

Leveraging tech without losing touch: A planner’s guide to 2025

The shifting sands of technology present opportunities and challenges for event productions, but versatility and creating connections is at the core of success, writes AV1 managing director Nigel Mintern

As technology evolves so does the world of event production, which presents new opportunities and unique challenges for planners. Here are insights on where AI and AV fit in today’s events landscape, where they deliver real value, and how to keep experiences memorable, no matter the size of your budget.

Making sense of AI in productions

AI has opened doors, but don’t get lost in the noise as it is limited in delivering game-changing value so far. AI-driven cameras offer automatic tracking but can lose a key human element – a camera operator’s eye for moments that matter.

AI-based translation tools are an excellent inclusive addition and can support multilingual attendees, but don’t forget they require thorough briefing for accuracy during high-stakes events.

Use AI strategically. Let it complement your team rather than replace key people. The magic lies in blending tech with human intuition.

Don’t overlook the fundamentals

When budgets are tight, it’s easy to feel you’re not doing enough due to restraints. However, the essentials – great lighting, crisp audio and clear visual presentations – still have significant impact.

Planning meticulously within your means will result in well-executed events that feel polished and professional, even without the flashiest tech.

We’ve seen how smaller, thoughtfully curated events can resonate just as much as grand productions. The key is understanding what will best serve your audience and message.

Plan big for signature moments

When the occasion calls for it, bold productions leave lasting impressions. Consider large LED displays, panoramic projections or custom

lighting installations to set your event apart. Showstopping AV can create special moments that last a lifetime in your guests’ memories.

Thinking ahead is crucial; work with your AV provider to map out major events across your calendar. By taking a holistic view of your upcoming events, you can distribute your budget more effectively, ensuring signature moments receive the spotlight they deserve.

Choose the right venue, collaboratively

Venue choice can make or break the flow of an event. A common pitfall is booking a large venue that seems perfect on paper but leaves little room for production set-ups once staging, AV equipment and audience seating are factored in.

To avoid this, collaborate with your AV team early in the venue selection process. At AV1, we frequently advise clients on venue fit-outs, ensuring there is enough space for everything without compromising on quality or experience. It’s about finding harmony between the venue, technology and attendee experience.

Looking to 2025 and beyond

As you plan for the coming year, think strategically. Rather than addressing events in isolation, treat your calendar as a portfolio. Work closely with your AV provider to align your events with your overarching goals, maximising ROI across the board.

At AV1, we focus on becoming long-term production partners, helping you balance innovation with experience while making the most of your budget.

In the end, success isn’t just about adopting the latest tech; it’s about creating events that connect, inspire and leave a lasting impression. That’s where true value lies. n

Above: Ausgrid CEO Marc England speaking at Museum of Contemporary Art Australia, with AV1's audio-visual excellence on display (Photo: Jackson King).

TRENDS DEFINING INCENTIVE TRAVEL AND EVENTS

Sustainability, flexibility and culture is shaping modern incentive travel and business events, where personalised and authentic experiences rule, writes Matthew Sainsbury.

Nurimaru APEC House conference centre in Busan, South Korea.

Incentive travel has long been a powerful tool for recognising employee achievements, strengthening teams, enhancing workplace morale and adding value to business events with pre- and post-conference initiatives. However, shifting corporate priorities, post-COVID-19-pandemic realities and changing attitudes are bringing a change in how we approach incentives.

Sustainability focus

It has become almost cliche to say sustainability is a major trend, but with travel being at the forefront of sustainability discourse, organisations are keen to make it a cornerstone of incentives. Businesses are focused on booking incentives that have proven sustainability credentials, and organisations providing experiences are increasingly seeking to align their programs with eco-conscious values.

This is strengthening the appeal of some regions and experience offerings to people booking incentives. For example, Tasmania has emerged as a leader in sustainable travel, leveraging its net-carbon-negative status and deep environmental connection as part of its sales pitch.

In many cases, being sustainable is only part of the agenda. Learning something about sustainability is becoming an incentive in its own right. Business Events Tasmania has integrated sustainability into its incentive programs, partnering with local charities and promoting eco-conscious activities such as farm visits and nature-based excursions.

“The beauty of Tasmania makes it hard not to be leaders in sustainability,” says Business Events Tasmania CEO Marnie Craig. “We are actively engaged in mapping out how we might provide sustainable measurements in terms of social, economic and environmental success metrics – in partnership with organisations – while also understanding more traditional success metrics.”

Another example of an incentive experience gaining heavy traction due to its educational element is SEA LIFE Sydney, in Darling Harbour, which Merlin Entertainments utilises for corporate and cocktail events. At the aquarium, participants can learn about marine conservation efforts, participate in eco-conscious events and see firsthand how sustainability is woven into daily operations, with an added dash of exclusivity about the experience to heighten its value as an incentive.

“Our guests get a unique and exclusive look at our attractions that they otherwise wouldn’t be able to access as an ordinary guest,” says Rachel Anker, Merlin Entertainments’ head of public relations. “That exclusivity makes it a once-in-a-lifetime experience.”

Sustainability incentive experiences that have a lasting, positive impact are particularly in demand. The Reef Renaissance Experience, offered at Hayman Island, in Queensland’s Whitsundays, is a program that not only indulges in Australia’s world-famous Great Barrier Reef, but ensures every participant gives back to one of the planet’s most precious ecosystems. ›

WILD LIFE Sydney Zoo in Darling Harbour.

Food and wine are popular incentives attractions, especially in Tasmania.

Rydges Pit Lane’s adrenaline incentive

Rydges Pit Lane provides a unique incentive destination for the way it blends adrenaline-fuelled activities with personalised comfort. Located at Shell V-Power Motorsport Park at The Bend, in regional South Australia, Rydges Pit Lane offers a unique mix of motorsport thrills, wellness and bespoke hospitality.

The shift towards regional destinations post-COVID-19-pandemic has increased demand for outdoor activities and exclusive experiences. Rydges has responded by taking advantage of its proximity to the track to offer high-adrenaline activities such as hot laps, karting and rally driving, only to then give guests the opportunity to unwind with luxury dining featuring local wines and produce.

One of the most popular standout programs features multi-day events with exclusive track access, helicopter tours and whisky tastings, creating the perfect balance between excitement and relaxation.

Clients can fully tailor event schedules and arrange bespoke dining menus. They can also integrate branding into an event, including on the track and the cars, providing a connection between corporate identity and participants’ experience, as well as opportunities for photography that won’t be forgotten.

The Agrarian Kitchen restaurant in Tasmania (Photo: Tourism Australia)

Wellness incentives as part of conference itineraries are on the rise.

Pennicott Wilderness Journeys in Tasmania.

“People are looking for much more than a room rate with breakfast. They are focusing on experiences that matter the most to them.”

Navigating the future of incentive travel

Cruise line Royal Caribbean is at the forefront of several emerging trends reshaping incentive travel. One of the most notable developments is the shift towards experiential travel, with companies favouring unique and immersive experiences such as culinary arts, adventure or a unique location for corporate training. Destinations that offer distinctive, off-the-beatenpath experiences are becoming increasingly popular among corporate clients looking to provide memorable rewards for top performers.

One of the benefits of booking incentives with Royal Caribbean is the all-inclusiveness of cruising. Once booked, every detail – from destination selection to experiences on and off board – can be tailored to support brand identity and messaging, providing a cohesive and high-impact experience for delegates.

This requires deep consultation on the part of Royal Caribbean to fully understand the client’s goals and its business culture, ensuring each experience is tailored to those objectives. It’s not just about luxury, rather it’s building themed cruises that provide companies with opportunities to align their incentive programs with corporate goals and employee interests, creating engaging and memorable experiences.

Reef Renaissance Experience enables companies booking conferences or incentive events to contribute directly to reef conservation efforts. A percentage of every booking is allocated to Great Barrier Reef Foundation, funding projects that support reef restoration and sustainability. With the health of coral reefs increasingly under threat, this initiative allows businesses to align their travel programs with environmental responsibility.

Hayman Island offers the ideal blend of adventure and relaxation. Visitors can enjoy luxury spa treatments or indulge in yacht charters for private excursions. Whether unwinding with yoga sessions on the beach or jet-skiing across turquoise waters, visitors experience the Whitsundays at its finest, with an added sense of purpose through contributions to reef conservation.

“Cost can be a consideration – chartering boats or accessing remote areas can get pricey, especially for smaller groups – however, for larger groups, the per-person cost works out well,” says Jayson Heron-Smith, director of sales marketing at Intercontinental Hayman Island Resort.

“There are some trends towards value consciousness, but at the same time, people are looking for much more than a room rate with breakfast. People are focusing on experiences that matter the most to them. They’re happy to trim costs in some areas to really value their delegates’ time and provide experiences with impact.”

Prioritising wellness and wellbeing

Another trend shaping incentives travel is focusing on wellness. Corporate clients are increasingly incorporating wellness elements into their itineraries, driven by the understanding that healthy, rejuvenated employees are more motivated and feel better about their work.

Across Australia, wellness experiences have become a vital component of incentive travel programs, providing participants with opportunities to recharge and reflect.

The

The Northern Territory has embraced this trend by offering wellness-focused activities integrated with cultural immersion. Experiences such as sunrise journeys at Uluru combine mindfulness practices with Indigenous storytelling, giving participants a chance to connect with nature and local culture while promoting wellbeing

Similarly, Tasmania’s programs include luxury retreats that emphasise slowing down, reconnecting with nature and fostering creativity.

“Our incentive programs gift delegates with space and time to be more creative, and to make connections with people and places that might otherwise not have been made,” says Craig. “These connections and experiences lead to a deep sense of reward, which resonates post-experience. By stepping foot in Tasmania, you’re finding space to breathe and focus on what really matters.”

The focus on health means countries that are highly regarded for wellness have plenty to offer modern incentive travellers. South Korea ranks ninth in the world for wellness, and this plays into many of its incentive experiences.

“One popular option is a temple stay that offers participants the opportunity to practice meditation, enjoy traditional tea ceremonies and take part in a cooking class led by Buddhist monks,” says Hyeongjoon Kim, Korea Tourism Organisation’s Sydney office director. ›

Exploring the east coast of Tasmania

(Photo: Nick Osborne)

Five reasons Sydney’s BridgeClimb is an incentives favourite

1. Unforgettable wow moments: The thrill of summiting Sydney Harbour Bridge creates lasting memories, often enhanced by surprises such as live performances at the top.

2. Team bonding and camaraderie: The challenge of the climb encourages collaboration and support, strengthening relationships and fostering teamwork.

3. Personalised experiences: From customised itineraries to surprise elements, every climb can be tailored to reflect a company’s values or goals.

4. Scenic immersion with a local twist: Participants enjoy breathtaking views combined with cultural touches, such as Welcome to Country ceremonies beneath the bridge.

5. Versatile event options: With add-ons such as corporate presentations, post-climb celebrations and exclusive Pylon Lookout dining experiences, BridgeClimb can integrate with broader incentive programs.

“Korea’s tranquil gardens offer an escape into nature, which is perfect for recharging between meetings.”

“In this class, participants learn to prepare vegan temple food, which reflects Buddhist principles of mindfulness, non-harm and respect for nature. The simple, plant-based dishes focus on natural ingredients and sustainability, providing a truly immersive and calming experience. For something equally relaxing, Korea’s tranquil gardens offer an escape into nature, which is perfect for recharging between meetings.”

Experiencing culture

The shift towards experiential travel is another defining trend in the incentives travel market. Organisations are moving beyond standard itineraries, seeking out culturally immersive and engaging experiences that resonate on a personal level. Australian destinations are well positioned to meet this demand, offering a variety of meaningful activities that connect participants with local traditions, stories and landscapes.

The Northern Territory stands out for its focus on Indigenous cultural experiences. Participants can engage with the Larrakia people in Darwin, experience Aboriginal artwork or explore ancient rock art in Central Australia.

Australians are also enthusiastic to learn about the world, and incentive travel to overseas destinations generally incorporates cultural experiences.

In South Korea, there is a big opportunity to craft incentive programs that blend traditional and modern experiences. Visitors can explore ancient palaces at the start of the day and then engage with K-pop culture through dance classes and interactive tours, for a look at modern Korea that is sweeping the world.

“One of our standout incentive programs was for Anjia Zhengxin Group, who brought 1030 of their employees to Korea,” says Kim. “What made this trip successful was the blend of traditional sightseeing with unique and personalised experiences.

“The group visited some of Korea’s iconic tourist attractions, such as Gyeongbokgung Palace and the former Blue House (Cheong Wa Dae), which gave them a glimpse into the country’s rich history. But beyond the well-known spots, we arranged a special chi-maek [chicken and beer] party at Imjingak Pyeonghwa Nuri Park. This added a unique historical and cultural dimension to their trip.”

Leading into 2025 and beyond, an overarching trend of incentives travel is flexibility and personalisation. Whether it’s crafting gin in Darwin, breathing fresh air in Tasmania, enjoying a VIP experience in Sydney, or travelling to an international locale such as South Korea, every destination is motivated to provide something bespoke, honest and authentic. n

The incredible Lotte World Tower in Seoul, South Korea.

With projections, specialty lighting and spatially mapped audio, your next event is set to be the most exhilarating yet.

Our generous capacities allow for numerous and varied layouts to suit any event.

Select from our pre-programmed immersive event states or create your own personalised content.

Get in contact with the team at Luna Park Sydney - sales@ lunaparksydney.com to lock in your next show-stopping event!

Events delivering “3600 Taylor Swift tours” annually

Despite talk of the power of “Swiftonomics”, it is business events delivering the equivalent of 3600 Taylor Swift tours to the Australian economy each year, writes Australian Business Events Association CEO Melissa Brown

The net economic impact of Taylor Swift’s seven Australian shows in 2024 has been estimated at $10 million (or 0.002 per cent of GDP) according to KPMG chief economist Brendan Rynne – as published in The Australian Financial Review – even though Swifties spent $140 million on their tickets alone.

There has been much said about “Swiftonomics” and the boost to the economy from the US pop superstar visiting our shores, but the reality is that most of that money has been spent by locals on tickets and merchandise, which is money redirected from other categories or savings.

While the business events industry may not have fun friendship bracelets and chart-topping songs of love and loss, it is the quiet giant in the economic landscape, producing the equivalent of 3600 “The Eras Tours” every year, with our industry estimated to contribute $36 billion to GDP annually.

In fact, the largest injection of funds to Australia related to the Tay Tay concerts would have come from international visitors, who, on average, spent 11 days and $6000 each while here. However, 98 per cent of tickets were sold to locals.

Business events, conferences, exhibitions, incentives and meetings are occurring every day in Australian cities and regions, with many non-urban centres reliant on business travel and events for their economic viability.

The Asia Pacific Incentives and Meetings Event (AIME) is the premium business events gathering in Australia. Business events buyers meet with destinations and suppliers to determine where and how their calendar of events will occur.

The 4000 delegates who attended AIME 2024, held at Melbourne Convention and Exhibition Centre in February, are estimated to have generated $330 million in business. That is the equivalent of 33 Taylor Swift tours Down Under. The event itself injected $8 million into the Victorian economy.

The business events industry continues to strengthen, as seen in a strong bounce-back after COVID-19, where there was pent-up desire from online-meeting-weary professionals who were ready to do business face-to-face. The industry continues to grow and change; AIME reports that one in two visitors to AIME 2024 – a show in its 31st year – were first-time attendees.

This powerhouse of a sector is enabling major international and domestic scientific, economic, educational and social outcomes by hosting conferences and exhibitions for everything from cardiology and AI, to disability services and engineering.

The explosion of ideas, connections and networks created in the half-a-million business events occurring every year has exponential impact. The Australian business events industry, which directly employs an estimated 229,000 people – and indirectly employs thousands more – intersects small business operators with multinationals across venues, suppliers, organisers and government agencies, and yet most Australians don’t know we exist.

It is time for business events to be seen for their full strength and contribution to the Australian economic landscape and society at large.

Maybe a love song would help. n

Fostering next-gen events talent

The Australian events industry is developing its leaders of tomorrow through association mentoring and education programs, writes Hannah Tattersall

In 2023, Oakley Grioli undertook a two-day in-person leadership course run by the Australian Business Events Association (ABEA). The course involved two in-person sessions followed by a one-on-one mentoring session, where the 27-year-old learned communication skills, how to manage difficult conversations and discussed events industry issues such as burnout.

“It was great to connect with people my age, who are at my career level, to hear their challenges, the opportunities they have and to workshop them together,” says Grioli, who works for communications and marketing agency Zadro, which handles public relations for ABEA. “We also went through techniques to build confidence and [learn] different leadership styles.

“The principles I have learned – dealing with clients, managing different personalities and how to communicate – have been really useful to apply in everyday work life.”

ABEA and other associations and organisations such as Meetings and Events Australia (MEA), Professional Conference Organisers Association (PCOA) and Asia-Pacific Incentives and Meetings Event (AIME) are investing heavily in fostering the next generation of workers in the 229,000-strong Australian events industry.

With many workers leaving the events and hospitality sectors during the COVID-19 pandemic, the industry is set on finding new ways to retain talent, and mentoring the next generation of emerging leaders is key.

ABEA chief executive officer Melissa Brown says such courses are not only beneficial for young staff starting their careers, but helpful for emerging leaders in middle management.

“There’s some great talent out there we want to foster and bring through the ranks,” she says. “It’s critical work because those who left the industry during the pandemic seem to be predominantly from the middle management area so there’s a lot more need for emerging leaders and younger cohorts to get up to speed to fill that gap. The industry also presents a huge opportunity for them.”

In addition to ABEA’s “Leading Well” course, undertaken by Grioli, the association runs an “Emerging Leader’s Special Interest Group” and an “Education, Skills and Pathways Special Interest Group” which focuses on career development and opportunities.

Giving people the right experiences early in their careers is invaluable, says AIME marketing director John Wilson. AIME recently introduced two programs geared to help new entrants to the business events sector develop their careers.

The “Accelerate Program” assists junior members with less than five years’ industry experience by enabling them to shadow a more experienced staff member. AIME’s “Next Steps Program” gives

“There’s some great talent out there we want to foster and bring through the ranks.”

three event undergraduates the opportunity to work in each department at AIME, giving them on-the-job experience in operations, sales, marketing and PR.

Australia’s longest running events industry association, MEA, has the catchphrase, “lead, power and connect” and chair Vanessa Green says it tries to bring those three elements into everything the organisation does.

Green, who is also chief executive of Cliftons Event Solutions, became involved with MEA through its three-month mentor program.

“We take on 25 people each time as mentees and mentors, and try to connect people in relevant areas,” she says. “There’s a focus on developing young people and young talent within the industry … it’s about providing a sounding board and some guidance and ideas on what’s next. ›

Mentoring programs are effective for nurturing young talent and middle management leaders.

Mentoring programs

“It’s really nice to see people learning and growing and providing a bit of help along the way.”

MEA also runs webinars twice a month with professional speakers. Keynote speaker Nick Abrahams recently discussed cybersecurity and AI, while another webinar had speaker Sally Foley-Lewis talking about how to approach difficult conversations.

Another concern that frequently pops up among those working in the events industry is how to deal with burnout and stress. After all, it’s an industry that often requires long hours and late nights.

“Events is one of the most stressful industries you can probably be in because it’s either all on or not,” says Green. “In fact, earlier this year, we ran a session in the knowledge sessions about unleashing your superpower, which is managing stress in the events industry and how to keep thinking rationally under high pressure.

“There is a lot of burnout suffered. That’s why programs such as MEA’s mentor program are important – it’s providing access and information to people on the effects of working in an industry that is always changing.”

PCOA president Barry Neame agrees.

“Managing and being involved in conferences and events inevitably means it is not a nine-to-five job,” he says. “One of the core objectives of PCOA is to provide educational activities for members to ensure there are the appropriate skills and professional development opportunities to futureproof the sector as it grows.

“That’s even more important today than when we went into COVID-19. We’re much more focused on providing a holistic curation of education for people to ensure they have the right skill sets, particularly now the industry has moved along with social media.”

PCOA runs official events – a recent interactive session for early career attendees was titled “Things You Need to Know: Navigating the Events Industry” – and organises unofficial mentoring opportunities for members.

“We’ve buddied people up in different organisations and offered mentoring around the fine-tuning of relationships and communication skills,” says Neame.

The events industry’s focus on mentoring and fostering talent is clearly having a positive impact on the sector, which is currently thriving, contributing an estimated $36 billion to the Australian economy annually.

Brown says working in business events is varied and exciting work, and that it’s an industry in which you can make an impact.

“Yes, you may need to work late sometimes, but if you want to do something different each day and you thrive in new environments, love meeting new people and being creative, busy and getting things done, it really is a great industry,” she says.

“That’s why so many people love working in business events, despite the high pressure. You could be running a medical conference or giving back to the environment. In business events, you are working on things that have a great impact.”

Above: The events industry’s emerging leaders participating in ABEA’s “Leading Well” program.

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Building a thriving workplace culture in events

An organisation’s culture is the behaviour it accepts, with workplace relations playing a crucial role in shaping success, writes Dream Culture CEO Shelly McElroy

The recent allegations against Sydney hospitality company Swillhouse Group highlight the issue of workplace culture and safety. According to numerous media reports in recent months, there have been serious accusations of sexual misconduct, excessive drug and alcohol use on the job, and inadequate leadership responses that cultivated a toxic culture. The allegations are a timely reminder that preventative measures need to be taken to address workplace cultural attitudes that accept inappropriate behaviours. There is a famous anecdote from 1962 about former US President John F Kennedy touring NASA Space Center, in Houston, and asking a janitor what his role was at the facility. “I’m helping put a man on the moon,” said the worker, knowing his work played a role in helping make history.

When we think about culture at our workspaces, do we display our purpose at all levels, not just in the executive rooms? In the ever-evolving hospitality and events sectors, creating a strong culture is a necessity.

Below is a roadmap with practical advice for building a culture that supports your business goals, elevates your team and helps raise standards across the events industry.

Starting point of good culture

The first step towards good workplace culture is to look at your purpose and think about how it is being brought to life.

Does the company have a clear set of values?

Is there clarity on how to display them?

Are there metrics in place regarding performance of living those values?

Is everyone being held to account? Are the values being introduced from the first interaction with a perspective employee?

In creating an inclusive culture for everyone to thrive in, there are four key elements to consider.

• Do staff feel welcome?

• Do staff feel physically, emotionally, psychologically and mentally safe?

• Do staff feel valued?

• Do staff feel respected?

Shelly McElroy helps people in the hospitality industry develop and foster healthy workplace relations.

“Does the room get brighter when you walk in, or when you walk out? Take responsibility for the energy you execute in culture.”

Culture by design

Culture can be shaped by design or by default. As leaders, it is essential to cultivate positive culture rather than letting one emerge haphazardly. Just like a muscle in the human body, culture needs constant attention and effort.

Focusing solely on financial results without prioritising the cultural environment is a common pitfall. It must be remembered that behaviour drives performance; the way employees feel when they come to work directly impacts the bottom line.

The power of self-awareness and self-reflection

The journey towards a strong culture needs effort in self-awareness and self-reflection – leaders need to assess their roles within the organisation’s culture. Are they role models with their values? Do they reward the team that best lives them? Is there challenging of those in the team whose behaviour is not values-aligned?

It is crucial to evaluate how individuals – as leaders or as employees – contribute to the overall culture and atmosphere. Embodying the company’s values and encouraging others to do the same fosters a positive and productive work environment. Does the room get brighter when you walk in, or when you walk out? Take responsibility for the energy you execute in culture.

Strategic cultural audits

Understanding your current culture is essential for making improvements. It is recommended that organisations conduct a cultural audit at least annually, which involves gathering feedback from all levels of the business. It is important to hear from everyone – from chefs and cleaners, to security guards and service staff – since they are the backbone of your business. This comprehensive approach ensures a well-rounded understanding of what’s working, identifying what’s not, and what could be better. ›

Workplace culture

Creating clear objectives can generate a healthy outcome. For example, how the team can communicate clearer so a divide between front-of-house and back-of-house dissolves. The most important follow up is communicating what you hear and understand from the audit and providing a plan to the team to commit to action.

Welcoming feedback

You have two ears and one mouth so listen twice as much as you speak! A culture of curiosity and open-mindedness is vital – asking questions that focus on what and how, rather than why and who. When is the last time you received feedback? How did this impact your performance? We all have blind spots so understanding how others see us helps us grow. This approach fosters productive

conversations and encourages the ability to receive, reflect and respond rather than resist, react and reject.

Leaders should listen to their teams to understand their perspectives because these insights are invaluable for driving sustainable cultural change and improvement.

Choosing team over the customer

A common mantra in hospitality is that the customer always comes first. However, it might be worth flipping this narrative and putting the team first. When employees are happy, engaged and feel valued, it translates into better customer service. The energy and attitude of the team influences customer experiences so focusing on employee wellbeing and engagement is a critical aspect of enhancing overall service quality.

Above: Shelly McElroy delivering a session to help foster greater workplace relations.

Be transparent and innovative

In an industry that thrives on innovation and creativity, transparency is key. It is important to stress the importance of clear communication about organisational goals. This honesty helps align everyone with the company’s mission and fosters a sense of belonging. By building a culture where people want to stay, you’re not just retaining talent, you’re creating a competitive advantage.

The leadership lottery

Do our leaders have the skills and capabilities to actually lead? Sometimes managers are appointed leadership positions and not provided with necessary training to help them lead effectively. Managers manage tasks, but leaders lead teams with vision and through empowerment.

People often leave a job based on their experience and interactions with the leader

rather than the company. As author Marcus Buckingham says, “People leave managers, not companies … turnover is mostly a manager issue.”

By intentionally designing culture and holding everyone to the same level of accountability, each individual within an organisation’s four walls will be equally connected to achieving the same goals.

Dream Culture CEO Shelly McElroy is an experienced training and development consultant who helps individuals and businesses in the hospitality industry to develop and foster healthy workplace relations. Catch her delivering a keynote address on culture in the events industry at the AIME Ideas Academy presented by Spice at AIME 2025 at Melbourne Convention and Exhibition Centre on 11-12 February. n

“You have two ears and one mouth so listen twice as much as you speak! A culture of curiosity and open-mindedness is vital.”

Onboarding

Supercharge your events team through onboarding

An effective onboarding process is one of the best steps to retaining the event industry’s top talent, writes Jonathan Lamm, managing director of recruitment and executive search agency THE MONDAY GROUP.

New-hires need more than just an office tour, and a strong onboarding process can improve new-hire retention by 82 per cent. A well-designed onboarding program is crucial for building solid connections and boosting productivity in the events and hospitality sectors.

In the fast-paced world of events, talent acquisition and retention are top priorities for any successful company. You invest time and resources into attracting the best people, but how are you ensuring they stay with you? The answer lies in the crucial but often overlooked step of onboarding.

The high cost of poor onboarding Studies show a staggering 20 per cent of employee turnover happens within the first 45 days of employment. This equates to lost time, money and valuable expertise. It can also damage your employer brand, making it harder to attract top talent in the future.

The reasons for this early turnover are clear. Poor onboarding leaves new-hires feeling disoriented, undervalued and unsure of their role. Recent research confirms this, revealing 10 per cent of employees quit due to an inadequate onboarding experience. This can create additional burden for existing team members who need to pick up the slack, leading to further frustration and potential burnout.

Word also travels fast, especially in the close-knit events and hospitality industries, and new-hires who have negative onboarding experiences are likely to share their frustrations with others. Candidates are increasingly researching potential employers online and via their own networks, and negative reviews about the onboarding process can deter qualified individuals from applying.

The demographic shift in the workforce also plays a critical role in shaping onboarding strategies. With 31 per cent of Gen Z and millennial jobseekers prioritising positions that offer training and development opportunities, onboarding becomes a vital showcase of an organisation’s commitment to employee growth.

Investment in onboarding pays off

The good news is a well-designed onboarding program significantly improves employee retention. By investing in an effective onboarding process, you can significantly increase employee engagement and productivity, and enhance your company’s bottom line.

A well-executed onboarding program leads to:

• Increased engagement: Employees who experience a strong onboarding process are 18 times more committed to their organisation. When new-hires feel connected to their role, team and organisational mission early on, they are more likely to feel a sense of purpose and alignment. Engaged employees demonstrate higher levels of productivity, contribute innovative ideas and are more loyal to their employers.

• Improved retention: Studies by professional development and research company Brandon Hall Group found that strong onboarding programs improve new-hire retention by a staggering 82 per cent. Additionally, 69 per cent of employees who have a great onboarding experience are more likely to stay with a company for three years. By investing in employees’ success and wellbeing from the beginning, you can reduce turnover and increase talent retention in an increasingly competitive job market. ›

Onboarding

• Enhanced productivity: Brandon Hall Group’s research shows strong onboarding programs improve new-hire productivity by more than 70 per cent. Proper onboarding provides new-hires with the knowledge, skills and resources they need to perform their job effectively. By clarifying expectations, introducing company policies and procedures, and facilitating meaningful interactions, employees feel supported and empowered to hit the ground running.

Importance of onboarding in the events industry

As a specialist recruitment agency and executive search firm that services the events, experiential marketing, hotel and hospitality sectors, THE MONDAY GROUP knows what it takes to make or break the onboarding process.

During our time working with clients in Sydney, Melbourne and Brisbane, we’ve seen a variety of good and not-so-good onboarding processes, and we’ve noticed a critical oversight: leaders often underestimate the importance of fostering strong connections with new-hires.

Because events are often complex undertakings with tight deadlines, new-hires need to feel confident in their abilities, and trust their colleagues to deliver on their commitments. Too often, new starters are simply thrown into projects without a wellplanned onboarding process that focuses on clear communication, role-specific training and mentorship. New-hires also need to feel they are valued members of the team, not just another cog in the machine. Effective onboarding programs in the event management industry should incorporate teambuilding activities and opportunities for new-hires to get to know their colleagues on a personal level.

Creating a successful onboarding strategy

When creating an onboarding program, there are key things to consider to ensure it is an engaging and successful process for your new-hire.

• Role-specific training: To enable your newhires to thrive, you’ll need to equip them with the necessary skills to succeed in their role. This includes dedicated training sessions on any software used, relevant industry best practices and safety protocols. You can also connect newhires with department heads or senior colleagues so they can shadow a more experienced team member on a similar project to learn the ropes.

• Support system: Where possible, assign each new-hire a dedicated buddy who can provide ongoing guidance and support. This mentor should be a seasoned team member familiar with the specific role and the broader industry landscape. An effective mentor can help new-hires navigate challenges, answer questions and provide valuable insights into company culture and best practices.

• Focus on attachment: The concept of “employee attachment” – pioneered by employee perception measurement and reporting technology platform shcBOND – emphasises the importance of psychological safety and belonging for newhires who, like infants forming a bond with their caregivers, seek security, trust and acceptance. Your managers become the “primary carers” in this scenario. By prioritising attachment, you foster engagement and motivation in your new-hires.

Investing in people pays dividends

Onboarding is not just a HR formality, it’s a strategic investment in your company’s future. Given this understanding, the onboarding process must be seen through a new lens.

It’s about building a foundation of trust and alignment from day one. With a strong onboarding program, you will empower new-hires to become valued members of your team, contributing to your success from day one.

By prioritising and implementing a well-designed onboarding program, your company will attract top hires, improve talent retention and ensure your team is equipped to deliver exceptional results. n

Events creativity: Embracing the extraordinary

The events industry has the power to connect people in many inspiring ways, rewarding those who are willing to push boundaries, writes Julz Partington, creative director for Encore Event Technologies APAC.

In an era when digital interactions often eclipse face-to-face connections, the events industry stands as a beacon of human engagement. As someone who has lived and breathed this world for more than 15 years, I’ve witnessed the transformative power of creativity in events, which leaves me in awe every day.

Creativity can’t just be a buzzword – it needs to be the heartbeat, pulse and soul of every event. Unfortunately, it often comes after the date is booked, the venue is chosen and the save-the-date is sent.

A creative-first mindset is what transforms a gathering into a groundbreaking experience, and a fleeting moment into an unforgettable memory. It’s not just about thinking outside the box – it’s about smashing the box altogether by levelling up, breaking the mould and excelling in the art of defying expectations.

Bold visions

Every time I sit down with a client, I say, “Let’s be bold, make noise and create true memories through immersive experiences.” There can be a lot of “fluff” with creative statements of hope and imagination, but I’m a strong believer that if you say it, you better do it.

One of my high-school teachers once said, “If you do it, own it.” At the time, he was addressing a mischievous group of

teenagers who broke rules and lied about it, but this statement has resonated and played a big part in my career.

If you’re going to share a vision, create some noise or be bold, you’d better own it.

The creative events industry is where dreams collide with reality. If you dream of Harry Potter candles defying gravity in a giant ballroom, that better be what you deliver. If you are bold with elaborate designs, you’d better be ready for that moment when the doors open.

However, we can’t let the details, timelines, production schedules and physical restrictions define the design. We need to lead with a bold and creative mindset, although having the skill set to bring the concept to life is essential. It’s no longer enough to follow a script or stick to a theme. Today’s audiences crave the unexpected; they want to be moved, shaken and stirred, and want their cocktail personalised.

This means events professionals have to be bold. We must be willing to take risks, push boundaries and dare where others hesitate. Whether it’s transforming a barren warehouse into a wonderland of lights and sounds, or bringing in performers who blend art and technology in ways never seen before, our job is to create the extraordinary. We do it with passion and precision because we know that one extraordinary moment can change everything.

Encore's Hilton Sydney events showcase.

Immersive sights and sounds taking events to the next level.

Crafting emotion and human connection

Events are not just about the visual and the technical. At their core, they are about people and connection. In a world that’s more connected than ever, yet feels increasingly disconnected, the role of events has never been more crucial.

We are the architects of shared experiences and the creators of collective memories. We bring people together in ways that can change perspectives, ignite ideas and sometimes alter the course of a life.

I’ve seen it happen – a conference where two strangers, seated by chance, spark a collaboration that leads to a groundbreaking innovation, or a gala where a friendly conversation becomes the starting point of a lifelong friendship.

These are the moments we strive to create, and it all begins with the audacious idea that something as simple as a gathering can be a catalyst for something far greater.

Creative future

Creativity in the events industry is evolving at a dizzying pace. Technology, sustainability and inclusivity are fundamental shifts reshaping

our landscape. We are seeing hybrid events that merge the physical and digital realms; reimagining spaces to be beautiful and environmentally responsible; and designing experiences that speak to diverse audiences, ensuring everyone feels seen, heard and valued.

As we embrace new frontiers, the heart of what we do remains unchanged. We are storytellers and experience makers. Our job is to take the impossible and make it possible, or take the mundane and make it magical, all with an unyielding love for what we do.

It’s a common saying that people in the events industry “have a screw loose”. But that’s a superpower at play giving the courage to create something new for every production.

To my fellow creators, I say be brave, be bold and be unapologetically daring. The events industry needs your wildest ideas and audacious visions. Don’t shy away from the unknown because it is in uncharted territories where magic happens.

What we do is more than just event planning. We are in the business of creating joy, inspiring wonder and connecting people in ways that resonate long after the lights have dimmed. We have the power to move hearts, change minds and make a difference, which makes this industry exhilarating to be part of.

Julz Partington is passionate about events creativity.

Creating events that live long in guests' memories.

Pushing the artistic boundaries of events styling.

When audiovisual technology and bold ideas come together, magic happens.

Hotel conferencing and events

Hotels making it personal

Through personalised service and customised guest experiences, hotels can boost their desirability as events and conference venues, writes Tony Marshall, vice president and managing director, APAC, for hospitality software company Agilysys

An underutilised approach by hotels and resorts to drive more events and conference bookings is to treat the person booking the event as a valued hotel guest. By leveraging technology to streamline operations, enhance efficiency and cater to individual preferences, it is hoped the new guest will receive such an incredible experience that they not only choose the hotel for their event, but champion it by returning frequently and recommending it to others.

According to hospitality software company Agilysys’ “2024 APAC Hospitality Impact Study”,  68 per cent of APAC travellers would spend more for personalised experiences, with many willing to pay a premium for features such as post-booking upgrades, loyalty programs and reduced wait times.

Hotels that seek to drive conference and event bookings should remember that people booking executive retreats or corporate conferences are not just event participants, but travellers who crave tailored experiences during hotel stays.

Leveraging guest preferences and ensuring seamless experiences can help hoteliers delight corporate clients while bolstering the bottom line.

Hotels that fail to offer personalised guest and business events experiences are leaving substantial revenue on the table. Hotel guests expect a certain level of service, exclusivity and personal attention. Offering a conference package that mirrors the personalisation seen in leisure travel – from room upgrades for VIPs, to tailored and seamlessly managed conference services – could be the key to setting a hotel apart in a crowded events market.

Turning data into conference success

Hotels striving to grow their corporate events and conferences portfolio can take a page from the study’s playbook by applying guest-centric strategies to the event experience. Here are several tactics hoteliers should consider:

• Leverage personalisation at every touchpoint: The research shows that 41 per cent of guests appreciate personalised activity recommendations, and 30 per cent value staff recalling previous conversations. When marketing to corporate clients, hotels can enhance appeal by offering tailored experiences for event attendees. Offering personalised welcome packages, tailored conference room set-ups, or wellness services

“Hotels that seek to drive conference and event bookings should remember that people booking conferences are not just event participants, but travellers who crave tailored experiences.”

Hotel conferencing and events

that reflect a company’s brand values shows the venue can deliver seamless, tailored experiences at scale – a key factor in securing repeat corporate business.

• Create seamless, efficient experiences:

A key finding in the study is that 66 per cent of guests would spend more if wait times were reduced across hotel experiences. For corporate clients, time is money.

Fast-tracking technology needs and offering digital concierge services that allow corporate clients to make last-minute requests in real-time creates a level of convenience and reliability that corporate clients value.

Minimising downtime and ensuring event logistics run as smoothly as possible should be a top priority. Making it easy for the hotel to curate offers and deliver on all the promised elements of the event are critical components. Hotel staff who are well informed about their guests and their preferences, priorities and schedules allow for higher attention to detail and a much smoother experience.

• Loyalty and rebooking – a long-term strategy: The study uncovered a “rebooking paradox” whereby despite high satisfaction (86 per cent) and perceived value for money (61 per cent), only 37 per cent of guests return to hotels they have previously stayed at. This is particularly relevant to business events, where securing repeat corporate clients drives revenue.

The study highlights the importance of strong loyalty programs, with 68 per cent of guests more likely to return when a robust loyalty program is in place.

Offering tailored loyalty incentives for corporate clients – such as discounted future bookings for events or exclusive access to amenities – might turn one-off corporate events into recurring business.

• Utilise data-driven insights for event personalisation: The transition from traditional revenue per available room (RevPAR) to revenue per available guest (RevPAG), as advocated in the study, offers hoteliers an innovative approach to managing events. By capturing comprehensive guest data through advanced property management systems (PMS), hotels can anticipate individual guest preferences and corporate client needs.

Imagine being able to offer custom catering options for a returning corporate client based on preferences from their past event, or recalling details around room and branding requirements that make the process run more smoothly.

Being able to highlight activity options that either build on a past event or repeat the teams’ favourite elements would stand out as attention to detail and added value, enhancing client satisfaction.

If hoteliers want to win more corporate events and conferences, they need to think like the guests who are booking them.

Just as a high-end traveller is willing to pay more for personalisation, efficiency and memorable service, corporate decision-makers value the same personalised touches and seamless experiences.

Personalisation is no longer a luxury; it’s a necessity. n

The Boathouse North Wollongong Wollongong

The Boathouse Group brings its signature style to the NSW South Coast with The Boathouse North Wollongong having opened in October 2024. Set on the beach at North Wollongong Surf Life Saving Club, the venue offers a vibrant bistro and casual pub-style bar. With a menu crafted by the company’s head of culinary, Mark La Brooy, and head chef, Lachie Houghton, expect fresh, seasonal dishes that celebrate the Illawarra region’s land and sea – from snapper and oysters, to venison and prawns. Guests can grab a drink on the terrace, enjoy a meal in the bar – think wagyu smash burgers, kingfish tostadas, prawn rolls, buttermilk chicken sandwiches, woodfired pizzas, and fish and chips – or head to the 120-seat bistro, where hero dishes include pork belly skewers, kingfish crudo with buttermilk avocado mousse, and butterflied trout with fried capers. theboathousenorthwollongong.com.au

SUMMER SENSATIONS

Summer means long days, sunny afternoons and balmy nights, and these venues are the perfect spots to enjoy a cold one and bring people together to spread the festive vibes.

The Libraries at The Hotel Britomart Auckland

Located in the heritage Masonic and Buckland buildings in New Zealand’s biggest city, The Libraries at The Hotel Britomart are unique spaces for private functions and hotel guests.

The Lounge is perfect for cocktails and features artworks by Ralph Hotere and Shane Cotton and brick walls revealing layers of history.

The Chef’s Library is a private dining room hosting up to eight guests served by executive chef Tom Hishon. The loft-like Wine Library is lined with high shelves filled with bottles, and with its stunning Kauri pine table it is tailored for wine tastings or private dinners.

The Papuke Room is a flexible space that can host seated dinners, cocktail functions, presentations and meetings. thehotelbritomart.com/thelibraries

The Lawns of Double Bay

Sydney

Sydney’s eastern suburbs is home to a new functions and events venue, with The Lawns of Double Bay opening for business.

Located at Double Bay Bowling Club – which was established in 1954 – the multimillion-dollar, six-month restoration of the venue is now complete, and the site can accommodate private functions and business events in indoor and outdoor spaces overlooking its bowling greens. It can accommodate up to 170 people seated, or 250 cocktail style, across 505 square metres internally, or 105 square metres externally.

The Lawns of Double Bay is a versatile offering capable of hosting presentations, meetings, Christmas parties, EOFY functions, awards ceremonies, and team-building exercises, including barefoot bowling.

The flexible function space can include a dance floor, partitioned spaces, media facilities and decorative lighting, and comes with an internal bar, commercial kitchen, audiovisual, lighting and sound equipment.

QT Gold Coast Gold Coast

The venue also offers a turnkey event space complete with onsite event management services, as well as the option to design and style it to suit any event requirement. thelawnsofdoublebay.com.au

The reimagined QT Gold Coast is a beachside destination that blends playful sophistication and coastal charm, creating the ultimate designer playground for conferences and events. With back-to-back wins for “Best Meetings and Events Venue” at the 2023 and 2024 QHA Awards, the hotel is one of Queensland’s premier destinations for events up to 650 guests.

The jewel in the crown is qtQT Rooftop, a tropical oasis with al fresco appeal that is perfect for sun-drenched soirees for up to 300 guests. Additionally, poolside precinct The Spring is a Palm Springs-style hub of indulgence, where sun-drenched afternoons can be spent by the water enjoying cocktails and Japanese, Mexican and Mediterranean delicacies.

qtgoldcoast.com

Buckle Sydney

Located in Artarmon, in Sydney’s north, Buckle has recently opened its doors in time for summer. With Depot Brewing coming soon to the same site, the bistro, brewery and distillery gives Harbour City locals a place to pause and play.

Seating 150 people with indoor and outdoor spaces, this dual venue features a cocktail bar and eatery that covers breakfast, lunch and dinner for menu classics such as corn fritters, Reuben sandwiches and rump steak.

With gin and vodka distilled onsite and craft beers to come, it is the perfect place for groups to visit and enjoy the summer atmosphere during sunny afternoons and balmy nights.

bucklecd.au

Alex Hotel Perth

EVT has been announced as the new operator of Alex Hotel, in the inner Perth suburb of Northbridge. The company has signed a new management agreement to run Alex Hotel and Shadow Wine Bar and Dining Room – a modern Italian restaurant – which continues EVT’s hotel expansion in Western Australia.

Alex Hotel features 74 guest bedrooms highlighting industrial quality craftsmanship, cosy colour palettes, locally sourced amenities and hand-sculpted bathroom ceramics by artist Simone Nabhlz.

It also has a guest-exclusive mezzanine floor; flexible conference options, including a 16-person boardroom; a private rooftop terrace for sunset cocktails, which boasts stunning city views; and social spaces, including a book collection and in-house vinyl record player.

alexhotel.com.au

Le Meridien Melbourne

Melbourne

Le Meridien Melbourne has launched a new range of conferencing and events spaces in the heart of the city’s CBD. Located in the theatre district, the 5-star hotel has unveiled its new functional and sophisticated facilities for functions, meetings and other business events.

Le Meridien features a dedicated meetings floor with 420 square metres of space, including three private meeting rooms and a large boardroom. Spaces can be booked individually, or large corporate groups can book the entire floor, which includes a foyer lounge area for pre-function registrations, networking and breaks.

The venue’s Vaudeville Ballroom is also a versatile events facility, with 182 square metres of space for up to 140 guests, which can be transformed into a nightclub, ball venue, exhibition and party space.

For summer events, bookings can be made at Le Meridien’s rooftop pool deck and bar, Le Splash, which features panoramic views across Melbourne’s CBD and Parliament House. It’s a beautiful spot for poolside sunset cocktail gatherings. marriott.com/en-us/hotels/melmd-le-meridien-melbourne

Above 319 at Vibe Hotel

Darling Harbour

Sydney

Whether it’s a breezy outdoor lunch event, cocktail function and nibbles at dusk, or an outdoor product launch, Above 319 is a vibrant rooftop destination in the heart of Sydney’s Darling Harbour. Go for the view but stay for the vibe as you share delectable platters paired with cocktails.

Perched on level 14 of Vibe Hotel Darling Harbour, this open-air urban bolthole is adorned with green walls and neon lights, and has a rooftop pool with views of Sydney’s skyline. The team behind the bar has pulled together an impressive functions menu featuring summer favourites such as spritzes, martinis and punches.

vibehotels.com/book-accommodation/sydney/ hotel-sydney-darling-harbour/above-319

Storehouse Subiaco

Perth

Perched in the sky, just four kilometres from Perth’s CBD, Storehouse Subiaco rooftop bar and restaurant offers city views and an eclectic menu. As the crowning jewel of Vibe Hotel Subiaco Perth, an upscale urban lifestyle hotel in the heart of Subiaco, Storehouse is a chic and welcoming spot with 180-degree views of Perth CBD and spaces for diners to relax.

With indoor and outdoor dining, a gorgeous bar and sun-kissed pool, this rooftop oasis is the perfect place to kick back and enjoy the ambience in Australia’s sunniest capital. With dishes designed to share featuring fresh, seasonal and regionally produced ingredients, diners will find the best and most vibrant products of the season on the menu. Think pork belly, roasted pink snapper with Jerusalem artichoke, and char siu cauliflower steak with spring onion relish and Szechuan fried chickpeas. vibehotels.com/book-accommodation/perth/ hotel-subiaco-perth/storehouse-subiaco

Museum of Contemporary Art Australia

Sydney

Located on the edge of Circular Quay with spectacular views of Sydney Harbour, MCA Australia offers a range of versatile spaces perfect for corporate gatherings, gala dinners and private celebrations. Eight unique spaces are available for evening private venue hire, including the newly opened Canvas Restaurant, featuring panoramic views of Sydney Opera House and Sydney Harbour Bridge.

For large gatherings, the recently renovated Foundation Hall combines heritage architecture with contemporary design, which is ideal for conferences, cocktail receptions and awards nights. All spaces are equipped with the latest audiovisual technology from AV1, and after-hours exhibition access offers unique and memorable experiences.

mca.com.au

SOL Rooftop

Adelaide

A Spice favourite, SOL Rooftop at SkyCity Adelaide is perched in the skyline overlooking Torrens River and Adelaide Oval. The ideal spot to watch the sun go down, the venue claims it “exudes West Hollywood casual sophistication with South Australian taste”. Serving haute cuisine in a casual setting with daytime small plates and late-night cocktail specialties, this venue is the perfect group gathering place for the festive season or simply when the need to get among it during summer is calling. skycityadelaide.com.au/eat-and-drink/sol-rooftop

Sixteen Antlers Rooftop Bar

Brisbane

Guests at Sixteen Antlers Rooftop Bar can settle in at sunset for uninterrupted Brisbane city skyline views. The leafy rooftop bar is perched above the hustle and bustle of the CBD and offers an intimate space to unwind with your nearest and “deerest”.

Named after roof branches reminiscent of a deer’s antlers, this bar features lounges and comfortable seating, and is the ideal spot for private parties, corporate functions, networking events, weddings, celebrations and launch parties.

The venue features live music and DJs on Friday and Saturday evenings, and boasts a fine cocktail menu, an impressive selection of craft beers, Australian and international wines and spirits, and a tapas menu full of fresh, local produce that’s made for sharing.

sixteenantlers.com.au

Immersive Big Top at Luna Park

Sydney

Sydney’s Immersive Big Top at Luna Park offers a blank canvas for your imagination to run wild and events creativity to flourish. Whatever the occasion – product launch, fashion show, awards night or cocktail party celebration – the venue is well suited for a show-stopping event.

A range of immersive event options have been developed to create the perfect atmosphere, or there is the option to design personalised content that can be integrated into the venue’s system, which includes visual mapping to utilise its 38 projectors, three LED screens and event audio system. lunaparksydney.com

Benny’s Sydney

Benny’s is a new waterfront restaurant in Cronulla, in Sydney’s south, that is led by hatted chef RJ Lines. Having opened in September 2024, the venue embraces its beachside locale, with views of the water and surrounding nature.

The team says there is something special about heading to the beach, and Benny’s matches this feeling with an authentic menu that’s all about fun, flavour and no frills.

Designed for beachgoers, the menu features crispy beer-battered fish and chips, and ice cream cones fit for a beachside bite on the grassy knoll outside the restaurant.

Guests can also enjoy fresh dishes such as “Barra in a Bag” and cocktails curated by Australian Gin Champion Neilson Braid with locally grown botanicals.

bennyscronulla.com.au

Olivine at Pentridge Melbourne

Olivine wine bar made its name as the bar that transformed Pentridge Prison’s former B Division cells into cosy drinking nooks. This summer, the award-winning bar is reimagining its outdoor piazza into an Aperol-themed playground within the historic 170-year-old bluestone walls of the former prison.

Visitors are invited to a sun-soaked, Italianinspired space with pops of bright orange, umbrellas and deck chairs, where they can cool off with summer spritzes and signature bites.

Chef Abhi Dey’s snack menu of wagyu beef burgers, appellation rock oysters, artisan cheese boards and fried chicken will hit the spot with business travellers taking advantage of downtime to visit the historic precinct.

It’s a bold change for Pentridge’s outdoor piazza, with pops of bright orange contrasting the bluestone walls – part of one of the largest restoration projects of its type in Australia.

olivinewinebar.com.au

www.chateauelan.com.au the award-winning château élan in the hunter valley is one of australia’s finest resorts, offers luxury accommodation, a premium golf club, a full-service spa and four event spaces - all in the heart of a world-famous food and wine region.

+61 2 4998 2603

events@thevintage.com.au

Taking on the world

With two new world-class convention centres and another on the way, New Zealand’s evolving business events sector has entered an era of prosperity on the international stage, writes Gavin Dennett.

When the cultural city of Rotorua hosted the MEETINGS 2024 tradeshow in June, it put New Zealand’s business events industry in the shop window for the many domestic, Australian and Asia Pacific industry professionals in attendance. With the COVID-19 pandemic behind it, there was a palpable sense of optimism from the nation’s events sector that is puffing out its chest as it propels headlong into the future.

With two new convention centres having opened in the past three years – Te Pae Christchurch Convention Centre, in late 2021, and Tākina Wellington Convention and Exhibition Centre, in New Zealand’s capital, in 2023 – the prominence of the business events industry has been on full display thanks to purposebuilt, state-of-the-art facilities that are helping their respective cities attract events from across the globe.

With the highly anticipated New Zealand International Convention Centre (NZICC) due to open in 2025, it brings into focus a new era for business events across the country.

“A lot of goals are being kicked at the moment and it feels like it’s onwards and upwards for our industry,” says Lisa Hopkins, CEO, Business Events Industry Aotearoa (BEIA). “COVID-19 was such a wake-up call and has been the catalyst our sector needed to look at itself and reflect on what was important and what wasn’t. It has allowed our industry to be more community minded.

“Business events may not get the recognition of big sporting events and entertainment with large public audiences, but they are the quiet achievers. They are niche groups, but they’re economically impactful niche groups. They know how to spend – we know that and the government knows that.

“We have a lot of events locked into the pipeline until 2029, and soon to be three new convention centres so it feels we are on the cusp of something really great. We’ve never been in a better position than we are right now.”

Shiny new convention centres

With Te Pae Christchurch Convention Centre and Tākina Wellington Convention and Exhibition Centre open for business, attention is turning to Auckland and its NZICC.

“New Zealand is now playing in this international space. With NZICC opening in the country’s gateway city, it’s hard not to get excited about it.”

Despite a few delays in construction of the $715 million project – including a rooftop fire in October 2019 followed by the COVID-19 pandemic – anticipation is high for its grand opening in 2025.

While NZICC won’t be home to MEETINGS 2025 despite Auckland being the host city – it will be held at Auckland Showgrounds on 11-12 June – the venue will throw open its doors for MEETINGS 2026.

With 6674 square metres of divisible hall space, the facility will be suited for exhibitions and gala events for up to 3000 people. Its 2700 square metres of meetings space will be configurable for 33 separate meetings areas, plus pre-function zones.

In addition to NZICC’s events offering, it will feature SKYCITY Grand Hotel, SKYCITY Hotel and Horizon Hotel, with 938 rooms and interconnectivity via an airbridge.

“It has been a long time coming but it is exciting to have a national convention centre on its way,” says NZICC general manager Prue Daly. “It has not been a traditional journey to opening, but it will be worth the wait.

“We have been so fortunate in New Zealand to have Tākina and Te Pae Christchurch open in the past couple of years, meaning New Zealand is now playing in this international space. With NZICC opening in the country’s gateway city, it’s hard not to get excited about it. ›

Left: Tākina Wellington Convention and Exhibition Centre (Jason Mann Photography).

Above: Lisa Hopkins, CEO of Business Events Industry Aotearoa (BEIA).

Below: New Zealand International Convention Centre is set to open in 2025.

“While it may not have all been smooth sailing, the delays have enabled us to make some changes. Nothing structural, but technology has moved on in the past five years so we’ve made a few amendments sustainability-wise.”

Since opening in 2021, Te Pae Christchurch has helped transform the South Island city into a thriving business events destination.

“You don’t get a chance very often to actually look at a city and plan it in a way that Christchurch has [post-earthquake in 2011],” says Ross Steele, general manager, Te Pae Christchurch Convention Centre.

“We have been able to integrate infrastructure and social and economic benefits. Since we’ve been open, you can see a tangible difference to the city, which now embraces Otago River and Avon River, plus with hotels, shopping districts, restaurants and all those attractions you need to support a convention centre.

“A new cruise terminal has also opened so more people are coming, and a new theatre is being built next to Te Pae so as far as recovered cities go, there are plenty of reasons to visit.”

Team New Zealand

With its new convention centres to sell to the world, New Zealand’s business events industry is taking on the international market like never before.

“We now have the opportunity to step into that global events market,” says Daly. “Historically, New Zealand hasn’t been thought of as a place capable of hosting a 3000-person conference. But that is changing and there will come a time when we will be synonymous with such large events, especially once NZICC is open.

“We have the infrastructure, the hotels and everything that comes with it. Auckland has 17,000 hotel rooms, a new city rail link coming, and the city is coming into it’s own.”

Despite domestic competition between cities and venues to host events, there is a sense of camaraderie between them and an overarching New Zealand-first mentality.

“Coming from Australia to New Zealand, I’ve noticed it is a really inclusive community for business events here,” says Daly. “I used to work at Melbourne Convention and Exhibition Centre and, of course, we knew other convention centres, but we were competitors. Because we have to fight that bit harder here to get on the short list, we fight as New Zealand first, which creates a lovely environment.

“We all travel overseas as team New Zealand – not Auckland, Wellington or Christchurch – so it’s quite collaborative. We need to get people to this part of the world so if a conference comes here but doesn’t go to Auckland, it is still a win for us because it might not have come at all.”

Te Pae Christchurch Convention Centre.

Culture and community

Like Tākina Wellington and Te Pae Christchurch before it, NZICC is committed to limiting its environmental impact and fostering connection with community and culture.

“We have recognised that it’s not enough to just be net-zero,” says Daly. “We have a strong commitment to give back to the community so we are working through what that looks like for us.”

As one of the leading organisations in sustainability and cultural initiatives, Te Pae Christchurch is laying down a blueprint for others to follow.

“Cultural connections are so important in New Zealand,” says Steele. “You see the integration of Māori culture into everything we do. Te Pae is a Māori name given to us by our local iwi – the local Māori people – and it is a gift. We are custodians of that gift.

“We have so many stories integrated in the building that were part of its planning. When you come to Christchurch, we want you to feel Christchurch through its cultural connection.”

“Māori are very proud of their culture, and rightly so. Their values are about taking care of people and welcoming them, which ties in with what business events are about.”

With Māori culture prevalent in everyday life in New Zealand, visitors get an acute sense of its importance to the community at large and how it shapes the nation’s soul.

“Māori are very proud of their culture, and rightly so,” says Hopkins. “Their values are about taking care of people and welcoming them, which ties in with what business events are about.”

Tourism and business events in New Zealand are weaved within a tapestry of education and appreciation of Indigenous tradition, customs and connection.

“What you have experienced at MEETINGS in Rotorua is truly authentic and comes from the heart,” says Hopkins.

According to its people, New Zealand has made great strides in the past five years in making Māori culture front and centre for locals and visitors to the country. Its language is heard, its people are seen, and its customs are understood.

For a visitor from Australia, there are many learnings to take away from Māori immersion as we make strides in connecting with 60,000 years of our Indigenous culture. We have also come a long way – the business events community is a leader in this space – but after experiencing how New Zealand does it, there are huge opportunities for our country to enhance appreciation of the culture of Aboriginal and Torres Strait Island peoples on this side of the ditch.

“Both cultures really enjoy telling stories,” says Hopkins. “And business events are all about telling stories so there could be some connections that should be explored further.” n

Left: Auckland is New Zealand's largest city (Jason Mann Photography)

Above: Māori culture is immersed in everyday life in New Zealand.

Tropic like it’s hot

At the intersection of two World Heritage Sites, Cairns is a postcard-perfect city that showcases Tropical North Queensland as a world-class incentives and business events destination, writes Gavin Dennett

When spruiking Australia as a world-class business events destination, there are few better places to host delegates than Far North Queensland. I was invited to Business Event’s Australia’s showcase event, Australia Next, in Cairns from 8-10 September, 2024, where the virtues of the region and nation were showed off to national and international delegates.

During the three-day showcase, the sunshine state’s former tourism slogan of “beautiful one day, perfect the next” came to life.

Having rebranded Australia Next for 2024, this edition was a bonus given the showcase usually moves in two-year cycles. The 2023 event was in Adelaide, South Australia, and 2025 will be held in Melbourne, but this year was shoehorned onto the calendar to boost the nation’s business events standing as the sector powers beyond the mire of COVID-19.

For a rebranded event looking to turbo-boost Australia’s business events sector, Cairns was an inspired choice.

For international delegates and the media contingent arriving from the southern states that were fresh out of winter, hitting the tropical destination and being met with warm air, rays of sunshine and holiday vibes set the tone for a brilliant event with the best of Aussie culture on display.

Business Events Australia – a specialist business unit of Tourism Australia – hosted Australia Next in conjunction with Tourism Tropical North Queensland. Collectively, they rolled out the red carpet for every delegate and proudly showed off their backyard. ›

Five minutes with Tourism Tropical North Queensland CEO Mark Olsen

What makes Tropical North Queensland the ideal business events destination?

“Cairns and Great Barrier Reef is the ideal business events and incentives location, giving delegates a world-class experience in a walkable city. It gives global business events travellers the opportunity to leave capital cities behind and connect in a regional destination with outstanding natural beauty, heritage and cultural values.

“Our waterfront city is easy to get to with direct international and domestic connections to Cairns Airport, which is just a 10-minute drive from Cairns city. World-class business events infrastructure is all within walking distance, including Cairns Convention Centre, five-star hotels, restaurants and the marina.”

What changes has the region experienced in recent years?

“The past few years have seen a renaissance in Cairns with four new hotels, major hotel refurbishments, the $240 million redevelopment of Cairns Airport and new facilities such as Cairns Aquarium and a reef activities pontoon [Reef Magic] with its own science lab.”

Local natural wonders must be a big selling point?

“Cairns and Great Barrier Reef is a natural destination with adjoining World Heritage areas where activities are all about barefoot luxury. This is especially evident in the many unique offsite venues where delegates can be welcomed under coconut trees on the beachfront and farewelled in an intimate rainforest setting.

“In keeping with the destination’s commitment to sustainability, historical venues have been repurposed into events spaces, including a former timber mill, World War II fuel tanks and a sugar shed at a cane farm.”

Are eco-conscious initiatives part of the delegate experience?

“Through the new Guardian of the Reef platform, delegates to Cairns and Great Barrier Reef can participate in citizen science programs and learn more about how their trip to Great Barrier Reef helps the future of the World Heritage area.

“The Cairns and Great Barrier Reef region is the most eco-certified destination in Australia, with 72 active eco-certified companies and a further 27 businesses undertaking the process with Ecotourism Australia. It is the place where incentive groups can surround their team with great to ensure delegates feel rewarded and leave greater.”

Above: The Reef Magic pontoon at Great Barrier Reef.

Below (both images):

The Sugar Shed at Yorkeys Knob.

Led by Tourism Tropical North Queensland CEO Mark Olsen, the locals’ pride in their region was clear. This was well supported by Business Events Australia executive general manager Robin Mack, Tourism Australia CEO Phillipa Harrison and the respective organisations’ staff.

Cairns and its surrounding region, specifically Cape Tribulation, is the only place in the world where two UNESCO World Heritage Sites meet. The Wet Tropics Rainforest rolls to the coast, with just a thin strip of sand separating it from the Great Barrier Reef.

As stunning as it is globally significant, Tropical North Queensland sells Australia like nowhere else.

For Australia Next delegates, the itinerary oscillated from postcard venues to surfing the menu at a range of gatherings. From a stunning beachside open-air luncheon at Trinity Beach Palace and the formal dinner at Tanks Arts Centre, to snorkelling on the reef and learning about conservation of the precious local environment, the agenda was full of unforgettable experiences.

Personal highlight was the sunset soiree at The Sugar Shed in Yorkeys Knob, with local cuisine, craft beer and entertainment among the tractors and equipment on a working sugar cane farm.

There was also business to be done, with Australia Next’s meeting schedule at the recently expanded Cairns Convention Centre featuring stands from each of Australia’s states and territories.

As delegates moved between meetings, they met with representatives from convention bureaus, venues and other operators who spread the word of Down Under being one of the best events nations in the world.

Beautiful one day, perfect Australia Next. n

“During the three-day showcase, the sunshine state’s former tourism slogan of ‘beautiful one day, perfect the next’ came to life.”

The recently renovated Cairns Convention Centre.

Cairns: The best of bleisure

Cairns Convention Centre

Cairns Convention Centre completed major expansion and redevelopment works in 2021. The modern facility spans 10,500 square metres and features a 450-seat plenary lecture room; exhibition space for up to 30 display booths; a banquet room for 500 guests with large pre-function space; three meeting rooms; an expanded entry lobby; an external terrace with views across Trinity Inlet; a new boardroom; and state-of-the-art technology.

Hemingway’s Brewery

A craft beer lover’s haven, this huge Cairns Wharf waterfront brewery is a destination in its own right. With indoor and outdoor space, it’s ideal for grabbing a cold one or hosting business and private events for up to 1000 people. It’s not just about craft brews either – of which there are plenty of core range and seasonal options – with cocktails and a vast dining menu on offer.

Further along the wharf from Hemingway’s, on Trinity Inlet, is Cairns Cruise Liner Terminal, another spacious repurposed maritime shed with exposed timber and ironwork, decked areas and a high roof. It has capacity for 400 guests seated or 650 cocktail.

Tanks Arts Centre

The host venue for Australia Next’s closing-night dinner, this spectacular entertainment precinct is located at Cairns Botanic Gardens, just 4km from the CBD. Set among the lush rainforest backdrop of Mount Whitfield, Tanks Arts Centre is a multi-use, contemporary arts facility housed in three converted World War II naval oil storage tanks.

Perfect for gala dinners, awards presentations, cocktail parties, banquets, workshops and live entertainment, each space at the venue can be configured to create a magical ambience. With capacity ranging from small

gatherings to groups of more than 500 guests, plus an outdoor amphitheatre entrance with circus rigging, this is where creative, bespoke events come to life.

The Sugar Shed

A spectacular setting on a working sugarcane farm, The Sugar Shed at Yorkeys Knob is a rustic, authentic venue suitable for large groups and weddings.

With entry via a dirt road, and dust and gravel underfoot, it’s a quintessentially Far North Queensland experience.

As the host venue for Australia Next’s welcome party, guests ate, drank and were merry in the large tin shed, propped up their drinks on functional machinery, and danced the night away under the stars.

Accommodation

Overlooking Marlin Marina on Cairns Esplanade, five-star Shangri-La The Marina is a centrally located hotspot for luxury, indulgence, dining and events.

With a restaurant, bar, pools and a swathe of customisable spaces for meetings and conferences, it’s a versatile hub for business and leisure guests.

Another luxury hotel in the centre of town is Crystalbrook Riley, which features 311 rooms, six meeting spaces, and views of Coral Sea from its rooftop bar perched at one of Cairns’ highest points.

Reef Magic

With World Heritage listed Great Barrier Reef one of the biggest drawcards to Tropical North Queensland, a must-do excursion is the one-hour-offshore day trip to the Reef Magic pontoon. From this tethered platform, snorkellers can explore the reef at a sheltered coral lagoon, enjoy scenic helicopter flights, take tours to the outer reef with expert guides, try scuba diving, and learn about reef conservation from marine biologists at the pontoon’s functioning scientific lab.

The stunning exterior at Tanks Arts Centre at Cairns Botanic Gardens.

Tanks Arts Centre hosted Australia Next's closing dinner.

Destination Hunter Valley

Escape to wine country

As Australia’s oldest wine region, the tranquil NSW Hunter Valley has earned its reputation for esteemed wining and dining, however it has also become one of Australia’s premium business events destinations, writes Gavin Dennett

Located northwest of Newcastle, approximately two-and-a-half-hours’ drive north of Sydney, the NSW Hunter Valley is Australia’s oldest wine region. The birthplace of the nation’s wine industry has a rich history of farming and agricultural production, and long been a popular pilgrimage hotspot for enjoying world-class drops.

With more than 150 cellar doors set among rolling hills and unspoilt nature, the region offers a sense of tranquillity and calm. A popular wedding destination, its natural beauty lends itself to romance and love.

However, the Hunter Valley offers so much more than weddings and wine and is a burgeoning incentives and business events port of call. Its agricultural heartbeat opens a portal to incredible gourmet delights with fine dining, paddock-to-plate cuisine and bespoke delicacies such as locally made cheese and craft beer in abundance.

“The Hunter Valley’s close proximity to Sydney positions it as an ideal – and growing – destination for MICE events,” says Patrick Lonergan, head of hotel, hospitality and leisure at Mulpha Australia, which operates

The Lane Retreat (pictured, above) at one of Bimbadgen Estate’s award-winning Hunter Valley vineyards.

“With a diverse range of properties and venue spaces catering to all types of events, the region boasts abundant accommodation options and a variety of activities, including wine tasting, golf, hot air ballooning and cycling, making it an ideal choice for business events and leisure tourism.”

The Lane Retreat

For visitors to the Hunter Valley, The Lane Retreat is an immersive accommodation site on 15 hectares of Hunter Valley wine country, neighbouring Bimbadgen Estate’s Palmers Lane Vineyard in Pokolbin.

Having opened in October 2023, it features 60 premium one-bedroom studio retreats in a secluded vineyard and bushland setting, with Broken Back Range as its backdrop. With a swimming pool, firepit, spacious communal areas and The Lane Pantry open for bespoke gift purchases, it delivers an ideal wine-country experience.

“We designed The Lane Retreat to be a sanctuary where corporate teams can disconnect from their fast-paced environments and immerse themselves in natural surroundings,” says Lonergan. “It’s about fostering creativity, focus and team cohesion in a peaceful setting.

“It has been designed to offer all the contemporary amenities guests can expect while ensuring the Hunter wine country and natural environment remain stars of the show.

“The Lane Retreat will appeal to anyone seeking a corporate retreat, an incentive or special event in a genuinely restful and picturesque setting many miles from the hustle and bustle of the city.”

Bimbadgen Estate

One of the Hunter Valley’s premier wineries, Bimbadgen is a multi-purpose estate specialising in fine wine and gourmet cuisine across a diverse hospitality and events setting.

The cellar door gives visitors insight into wine offerings at the estate, with private sessions available for up to 20 people. The adjoining pizzeria seats 90 people and features a Tuscan-style courtyard and vine-covered pergola, which is perfect for casual woodfired pizza dining.

Esca Bimbadgen restaurant presents elegant food paired with the estate’s wines, with seating for up to 100 people – 40 people on its terrace – and accompanying panoramic views. Guests can also enjoy intimate dinners among wine vats on the production floor. Additionally, onsite are two private meeting rooms, each accommodating up to 12 guests.

“Bimbadgen is more than just a vineyard,” says Lonergan. “It’s a space where business and leisure merge seamlessly. Our private meeting rooms and event spaces offer an out-of-the-box experience for corporate gatherings, all while surrounded by breathtaking views of Hunter Valley.”

Palmers Lane

Located next to The Lane Retreat is Palmers Lane Vineyard, a property with history dating back to 1881, which houses a versatile events venue for up to 130 people (170 cocktail). Offering a blank canvas for tailored event layouts, the venue has a functional indoor space with outdoor gazebo and lawn for breakout sessions, team activities and alfresco dining.

Equipped with audiovisual tech, Palmers Lane specialises in customisation to accommodate workshops, meetings and corporate exercises. Being a stone’s throw from The Lane Retreat makes it ideal for visiting groups from Newcastle, Sydney and beyond who can stay onsite and enjoy multiple-day experiences.

“The outdoor gazebo offers a refreshing option for al fresco dining and breakout sessions, while the expansive lawn is ideal for team-building activities, delivering an engaging and productive event experience,” says Lonergan. ›

A private meeting room for up to 12 people at Bimbadgen Estate.

The relaxed ambiance at Palmers Lane.

Esca Bimbadgen restaurant boasts sweeping panoramic views.

Destination Hunter Valley

Emma’s Cottage

This tranquil vineyard estate is home to Alter Wines’ cellar door, self-contained cottage accommodation and intimate events spaces. The retreat is Bimbadgen’s sister venue and has cottages from two to four bedrooms as well as a five-bedroom guest house.

As a business events setting, it has capacity for 60 guests for meetings, workshops and conferences, offering flexible indoor areas and scenic outdoor space surrounded by vineyards that create a refreshing environment for breakout sessions and informal networking.

“At Emma’s Cottage, we pride ourselves on providing an intimate, personalised experience for boutique corporate retreats,” says Lonergan. “Our peaceful vineyard setting allows teams to escape distractions of the city and focus on strategic thinking and collaboration.”

Chateau Elan

Nestled among rolling vineyards, Chateau Elan at The Vintage Hunter Valley is a high-end integrated golf, spa, luxury accommodation and conference resort.

The Greg Norman-designed course is a picturesque backdrop to the venue’s spa suites and villas, and four conference and events spaces suitable for business meetings, sit-down dinners and cocktail events for up to 300 guests.

Oaks Cypress Lakes Resort

Located in the heart of the Hunter Valley, Oaks Cypress Lakes Resort is a sprawling facility across 300 acres offering premium accommodation, dining, a spa retreat, golf, tennis and other leisure activities, as well as 24 natural-light-filled meetings and conferencing spaces. It has the capacity to host intimate corporate retreats, large conferences and gala events for up to 3500 delegates, including for outdoor marquee settings.

The 18-hole championship golf course is ranked one of the best in Australia, and Oak & Vine restaurant is regarded as one of the region’s top restaurants, offering Sri Lankan-inspired cuisine that can be served at functions and events.

The resort offers a variety of leisure activities, including hot air balloon rides, gourmet cooking classes and visits to local wineries and restaurants. Elysia Wellness Retreat specialises in spa treatments, wellness workshops and team activities such as yoga and Tai Chi.

Stay n’ Sip

Husband and wife duo Pierre and Mercedes met while studying wine in the Hunter Valley, and they have turned their passion into a successful tastings business. French-born Pierre and Hunter Valley local Mercedes bring Stay n’ Sip directly to guests at event venues and accommodation in the region (and beyond).

Their wine tastings are designed to be fun and educational by spruiking the virtues of Hunter Valley drops through personalised experiences in an amiable and relaxed setting. n

Bimbadgen’s sister venue, Emma's Cottage

Chateau Elan at The Vintage Hunter Valley.

Oaks Cypress Lakes Resort.

Experience the finest Hunter Valley wines through Stay n’ Sip.

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