INSTYLE ISSUE-4 2024 by The Intermedia Group

CELEBRATING 20 YEARS OF KEVIN.MURPHY

LIMITED EDITION ANTI.GRAVITY.SPRAY & HAIR.RESORT.SPRAY

Our brand has evolved a lot over the past 20 years, and to commemorate our SESSION.STYLING heritage, we’re releasing a limited-edition design of two of our most coveted styling products.

To learn more about the KEVIN.MURPHY range, contact your Ozdare Business Development Consultant or connect via www.ozdare.com/contact-us or www.instagram.com/kevin.murphy.australia

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EDITORIAL

It feels a bit like an industry divided. In many respects we are seeing a trend towards smaller salons, solo operator growth and the increasing appeal of building your own brand. However, at the same time, we have some bigger than ever salons cleaning up at our industry awards nights, proving that consistency and investing in the future of the salon industry still reigns supreme when it comes to overall industry recognition. No matter what type of business you are, the question still remains - how do you stay inspired year after year and, if you are working in your own studio, where do you gain pathways for learning from others? Do you compete against yourself? Do you invest in some passive income that can keep your brand going while you’re not on the tools? These are all questions that lie in the great divide of our industry. While opinions on both sides about the future are generally dependent on where you sit in the industry as a salon owner or freelancer, opinions aside, we all need to adapt our resources and support network to cater for smaller operators as well as find new ways to keep teams engaged and loyal.

These changes in hairdressing can be attributed to several interconnected factors that reflect broader trends in entrepreneurship, consumer preference and a transformational shift towards greater levels of personalisation not just in hairdressing, but in many industries driven by personal touches. Many of these trends are out of our control and the way the consumer also chooses to value and spend their time.

In many ways the creative freedom, autonomy and flexibility of the solo path are just a biproduct of the consumer’s increasing demand for a highly personalised relationship in services where they can enjoy the one-on-one treatment that so many industries and services have lost.

Being independent doesn’t mean you need to forgo networking opportunities and education. Share spaces and collective access to resources are traditionally some of the main reasons a staff member wouldn’t leave a large successful salon – this is now less of a concern.

Consistency, however, is created through processes, investment in marketing and clear expectations by the consumer. Many large salons who continually increase their support for companies, industry events and opportunities through awards submissions and profiling keep our industry afloat and allow the value of our work to be seen by the community.

Consumers generally choose larger salons over smaller spaces due to perceived expertise, reputation, variety of services and the level of amenity, accessibility and comfort. However that depends on the service – some customers want an experience, others just want the best hair possible at the best price with minimal fuss.

The future of the industry is reliant on sustainable pathways for hairdressers and creatives to be able to earn income when not on the floor, no matter which pathway you choose. Larger salons that grow their teams and enable owners to diversify their skill set, mentor, teach and develop their staff into having their own salons, reward with high commissions and brand opportunities. There’s a compelling reason for both but there’s no denying many of our larger salon owners are tired. Staff management is increasingly complicated and, with the rising costs of living and running a small business, the incentive at the end for the owner who isn’t growing their salon is getting less and less logical for some.

Not only this, but the retail mix has diversified. Salons may be selling less of a particular product with less staff selling retail in a larger salon environment than ever before. They must look elsewhere to move stock.

Nobody likes change and realities that threaten their old ways of doing business but, the truth is, we all must change, learn to accept new perspectives and ensure that we support the overall industry and promote quality consistency and professional pricing. We also must ensure we are personally inspired, giving back to the industry that funds us in some way, networking and in touch with ideas and fresh trends.

At the end of the day, money is great but what keeps us alive is human touch and connection. If you don’t have that with the type of business you choose, or you feel robotic in your daily life – your long-term success is going to be limited. Like many, we at INSTYLE are here to support the industry, the brand, the salon and the solo creative. What you get out of something is reflective of what you put in.

One thing is certain - if we don’t adapt and innovate, invest in our profile and build strong relationships, no matter what path we choose, our industry will not continue to grow.

UPFRONT

MEET BKT BEAUTY

Welcome BKT Beauty thanks to Brazilian hairdresser Leticia Prado, who offers safe, high-quality products, with her hero Nanoplasty treatment able to smooth and strengthen hair without the need for harsh chemicals.

The brand was born after Leticia had to close her home salon in Sydney during the height of the pandemic in 2020. She utilised her experience as the first salon to specialise in Nanoplasty in Australia to grow this innovation and develop BKT Beauty and its signature line of at-home Brazilian Keratin Treatment (BKT) and Nanoplasty products and services. The technology hopes to offer hairdressers and clients formaldehyde free and healthier, more user-friendly hair straightening options, without strong fumes and dangerous components. The Nanoplasty treatment tames frizz and enhances shine without exposing clients or professionals to toxic chemicals.

The innovation has gained popularity globally, across Australia, New Zealand, Indonesia, Sri Lanka, Europe and the USA. Additionally, BKT Beauty has expanded into education, with workshops attended by over 6,000 hairdressers, and has developed a passionate community of hairdressers centred on this core technology. The brand is present at international expos and events, and flourishes at a flagship Sydney salon, with expansion across the country on the horizon. www.bktnanoplasty.com

DE LORENZO REVEAL THE SUMMER SOLACE COLLECTION

De Lorenzo have debuted their Spring/Summer 2024 collection, titled Summer Solace, which is fittingly inspired by the idea of taking solace in warm summer days after a cold winter. It exudes a luxe, sophisticated aesthetic of European opulence.

Taking the viewer on a proverbial European holiday, the collection comprises four looks thanks to Ryan King, supported by Becky McEvoy, which evoke breezy summer days, mild evenings and carefree on-trend styling and hues.

The Lily look is distinctly Parisian, in a rich brunette tone with enhanced, subtle baby lights for dimension. These hues complement a chin grazing bob and side part with a relaxed style, as paired with a statement lip and floral dress.

Maddy is said to embrace her “inner ingenue” in a fiery copper and wavy style with a face-framing curtain fringe. Understated volume and movement paint an Italian escape, with products such as the brand’s Essential Treatments Infinite, Elements Densify, Defence Extinguish, Elements Barrel Wave and Elements Sandstorm serving to soften, detangle, provide volume to the root area, protect, smooth and offer anti-humidity properties.

Noemie is built on European attitude, fusing a rich brunette colour with a voluminous tousled but sophisticated style. The versatile look traverses natural curls in a relaxed longer style and curtain fringe, as well as a full fringe in an elegant up style.

Finally, the Clare look consists of dark blondes, honey and creamy and golden hues for sun-kissed colour. The style is disconnected and dimensional, anchored by texture, movement and a fringe that offers a sense of boho luxury. www.delorenzo.com.au

UPFRONT

SHORTCUTS DEBUT AIRE FOR SOLO HAIRDRESSERS

Welcome Aire, the newest venture from technology brand Shortcuts, building on 30 years of brand experience to present a game-changing solution tailored for independent hairdressers and small salons.

The technology looks to transform the world of solo hairdressing by streamlining the backend of the business, setting up the business side so hairdressers can focus more on their creative pursuits and client relationships.

“With Shortcuts Aire, we’re launching a significant breakthrough for solo hairdressers across Australia. Aire is crafted to simplify the lives of solo stylists, allowing them to focus more on their craft and less on administrative tasks. This launch marks a strategic step in our ongoing commitment to innovation and to enhancing the professional lives of stylists,” shared John Benders, Group CEO of Shortcuts.

Shortcuts Aire speaks to the data around an increasing necessity for software tools that specifically address the unique challenges and opportunities in independent hairdressing. Surveys from industry bodies such as the Australian Hairdressing Council (AHC) showcase the rising trend in home, freelance and rent-a-chair businesses, compared to traditional salon roles, and the longevity of these pursuits.

Shortcuts Aire caters to these needs in a platform developed to help independent hairdressers meet and exceed the expectations of their clients. Features have been specifically designed with this in mind and cover tailored booking integrations, client management tools and marketing opportunities made to help solo and small hair businesses streamline workflows and enhance customer engagement. Initial feedback shares that the platform saves time, lessens administrative burdens and offers real-time insights into earnings, automated upsell opportunities, and 24/7 booking capabilities.

The platform offers a free version, which includes industry-specific booking tools such as online booking for hair and beauty appointments, while the Grow plan offers further SMS capabilities and the Pro plan delivers enhanced business and marketing features. aire.shortcuts.com.au

WHAT NEW AUSTRALIAN INDUSTRIAL RELATIONS CHANGES MEAN FOR SALONS

There have been new and important changes in Australia’s industrial relations laws, as of August 26, and it’s important for salons to keep up with how this impacts them. The right to disconnect, new definitions for casual employment and revised criteria for determining employee versus contractor status have all been ushered in, changing the processes and classifications in hair salons and beyond.

“It’s crucial that industry operators familiarise themselves with these changes, particularly as the right to disconnect will apply to businesses with 15 or more employees from 26 August 2024, for smaller businesses, this change will take effect on August 26, 2025,” shared Australian Hairdressing Council (AHC) CEO, Melissa Kalan.

“The new provisions allow employees to refuse contact outside of work hours unless deemed reasonable. Detailed guidance on these key areas can be found within the AHC Member Resource Hub, and we urge all members to utilise these resources to ensure compliance.”

Within these new rules around outside hours, employers may face penalties courtesy of the Fair Work Commission if they breach a stop order. New terms, policies and compensation will need to be negotiated for businesses that necessitate work and communication outside of regular hours. New terminology and criteria around the definition of a ‘casual employee’ has also come into effect, with the need to prove this ‘casual’ descriptor in the worker’s daily employment and commitment to the company. Contracts and employment practices must reflect this new classification, with the status of casual employees possibly needing to be reassessed. The Fair Work Commission has also gained new powers to set the standards between independent contractors and employees. www.theahc.org.au

AUSTRALIA WINS GOLD AT 2024 KAO SALON DIVISION GLOBAL CREATIVE AWARDS

Australia’s own Anna McNamara from Ella&Jade, Queensland, has taken home the illustrious gold medal in the category of Creative Haircutter of the Year at the 2024 Kao Salon Division Global Creative Awards.

“My love of texture and shape was the forefront of my inspiration. I wanted to show the skills I’ve been working so hard to refine. Textured hair is a space that we’ve been working hard to expand at Ella&Jade. It’s beautiful and offers so much creatively. I’m so excited to be able to celebrate textured hair with this global win,” Anna shared.

This year, the platform was held entirely virtually in a photoonly competition, allowing for more competitors and more global representation than ever before. The global winners of the Technical categories first won in their respective national fields and then succeeded in the international competition, in categories of New Talent Colorist, Creative Colorist and Creative Haircutter. Editorial entrants submitted one image in a fully global competition, for categories of Men’s Hairstylist of the Year and Avant Garde Stylist of the Year. The winners received a trophy, global editorial and social media coverage, a cash prize of €2,500 and a three-day trip to London to experience a tailor-made artist session with the renowned RUSH team.

www.globalcreativeawards.com

GHD ANZ ANNOUNCE STEPHANIE LEATHERS AS NEW MANAGING DIRECTOR

ghd have named their new Managing Director for Australia and New Zealand, who took over the role as of October 8, succeeding Ludovic Dellazzeri, who stepped down after nine years with the title. Stephanie Leathers, an esteemed executive with experience in fashion and lifestyle, has been appointed to the role.

Stephanie’s experience across the ANZ retail and ecommerce landscape includes growing start up brands and building successful enterprises. She has recently spent seven years in c-suite positions within the Aje Collective and boasts strong and versatile leadership.

“We are thrilled to welcome Steph to the ghd family,” said Ross Leibbrandt, ghd APAC Regional MD. “Her leadership and deep industry experience make her the ideal person to take our ANZ business forward. We are confident she will continue to build on the incredible foundation laid by Ludovic and the team and take the brand to new heights.”

“I am honoured to be joining ghd, a brand with a rich legacy of excellence and innovation, yet an even more exciting trajectory ahead,” Stephanie added. “I am looking forward to driving ghd’s next chapter of success in the ANZ market.”

www.ghdhairpro.com.au

EDWARDSANDCO SELLS FOUR SALONS

Jaye Edwards, EdwardsAndCo Owner and Founder, has shared that four locations have been sold from the franchise. These locations consist of the Gold Coast salon, the Byron Bay space, the salon’s Bloe concept and partnership in Byron Bay and the flagship Crown Street location in Sydney

“After much reflection, I’ve made the decision to sell our Gold Coast, Byron Bay, Bloe, and flagship Crown Street salons. This has been an incredibly difficult decision, one I didn’t take lightly, but as the opportunity presented itself and I sat with it, it began to make more sense,” Jaye shared. “We’ve built a multimillion-dollar business, and now feels like the right time to reassess where we are. For me, it’s about regrouping and ensuring that the quality we’ve become known for remains our top priority.”

The salon brand continues to drive its renowned EdwardsAndCo Education program and still holds spaces in Fortitude Valley in Brisbane, as well as Fitzroy and Prahran in Melbourne and Sydney’s CBD and Kippax Street locations. www.edwardsandco.com.au

BOND HAIR RELIGION WIN AT AUSTRALIAN ACHIEVER AWARDS

Jenni Tarrant OAM and the Bond Hair Religion team have been recognised in the Australian Achiever Awards as the National Winner in the Hairdressing Services category. The Australian Achiever organisers gave the team a score of 99.2 per cent for customer relations and service, acknowledging this high standard. “It was remarkable to receive 100 per cent scores in five criteria and 96 per cent and above for the remaining three,” Jenni said. “We continually monitor and improve our client service, with feedback meaning everything to us. We take what our clients say seriously and they know we welcome their thoughts and ideas.”

The award adds to Bond Hair Religion’s mantle across creativity, business and community contribution, including awards and nominations at the Australian Hairdressing Industry Awards, in both the Creative and Business platforms. The team additionally made the finals in in the recent Women’s Champion and Trade categories of the 2024 Australian Trades Small Business Champion Awards. Jenni also won the AHIA Vidal Sassoon Humanitarian Award in 2018 for her commitment to community service and philanthropy. www.bondhairreligion.com

Stephanie Leathers

Jaye Edwards

Jenni Tarrant

CPR HAIR PARTNER WITH HAIR-3RS TO EDUCATE ON FAMILY VIOLENCE PROTOCOLS

Australian haircare brand CPR Hair has teamed up with HaiR-3Rs to educate their hair community, empowering them with the knowledge to recognise, respond to and refer when faced with difficult situations of family violence in the salon.

The partnership will include the creation of a video for HaiR-3Rs, funded and made by CPR Hair, which will premiere at the brand’s Salon Forum and later be hosted on the Circle website as an industry resource. The partnership will further comprise an online Zoom workshop with an expert from HaiR-3Rs on April 14, to educate on this essential response training.

“We’re honoured to announce CPR Hair’s partnership with HaiR-3Rs, an Australian initiative that empowers salon professionals to become lifelines for clients facing family violence. This training equips our industry with the tools and knowledge to offer vital support, and in some cases, to help save lives,” the brand shared. “A salon is a place of sanctuary, where clients can feel seen, heard, and supported. Seeking help for domestic and family violence is incredibly difficult, but sometimes it starts with a conversation –often with someone they trust, like a hairdresser.”

Four members of CPR Hair have completed the training, with CPR Hair Newcastle ambassador Stevi Stilist also joining HaiR-3Rs as an ambassador and advocate for this important cause. Further advocacy and education will take place at the CPR Salon Forum, and the brand is encouraging CPR Hair

salons to donate $1 from every sale of the Lisa Nooin Packs to this incredible non-profit organisation.

The HaiR-3Rs training builds on the role of the hairdresser as a trusted confidant to many clients, offering information to professional hairdressers to help them deal with these situations in a way that can be lifesaving. Hair professionals learn to spot the signs of family violence in a salon setting, respond to family violence disclosure that they may receive from a client or colleague and learn how to properly refer that person to the correct services. The education offers resources and builds confidence in this hard but crucial task.

The education responds to stats where one in four Australian women have experience intimate partner violence since the age of 15, and where one Australian women is killed every week by a current or former partner. www.cprhair.com

We want you to thrive, not just survive, this busy season. Our powerful time-saving and revenue-maximising features will support you to have your most successful season yet!

Natalie Chadwick, CPR Digital Sales Coordinator, and Cass Donnelly, CPR CEO Stevi Stilist

CURATE AWARDS OPEN 2025 ENTRIES

The sophomore outing of the CURATE Awards is back for 2025, following this year’s successful inaugural stint and shining the spotlight on apprentices. Growing to New Zealand, new categories elevate this iteration even higher.

The awards platform was created by Brisbane hairdressing icon and AHIA Creative Australian Hairdresser of the Year for 2023 Justin Pace, as made to showcase, celebrate and provide opportunities for regional apprentices and attract and retain their industry talent in the process.

Salon owners can use the opportunity to motivate their apprentices and help them develop their profile in hairdressing.

The 2025 awards offer the opportunities of Urban and Regional Cut and Colour, and Urban and Regional Colour and Style, both in Australia, as well as new categories of Cut and Colour and Colour and Style in New Zealand.

The competition deadline closes on February 2, 2025, with finalists announced on March 2 and winners announced on April 13. Entrants will be largely judged on a two-minute video of their look, to be created and edited by the entrant, with images and submission forms required in the entry as well.

Prizes include a full-day photo shoot workshop with Justin, tickets to the Australian Hair Industry Awards (Creative) gala, a single-day pass to Hair Festival, editorial print and digital coverage, PR resources and prize packs from partnered brands, to be announced soon.

www.curateawards.com

DCI EDUCATION AWARD 2024 DCI EDUCATION SCHOLARSHIP

DCI Education have awarded their heralded DCI Education Scholarship, known as the Hair Heroes Scholarship, for 2024, naming Mitch Michaels from Koda Cutters and Anthony La from Oscar Oscar Salons as this year’s winners, as an acknowledgement of their skill and dedication in hair. “Mitch and Anthony exemplify the qualities we seek in our scholarship winners: talent, passion, and a relentless drive to excel. We are thrilled to support their journeys and look forward to witnessing their continued growth and success in the industry,” shared DCI Education founder and hairdressing legend Dario Cotroneo. “DCI Education is not just about great hair education –we’re about supporting great people.”

The education institution is known to elevate hairdressers through bold education and mentorship, with Dario at the helm, and the scholarship ensures these students can gain insights and upskill from this industry stalwart to propel their careers. The scholarship gives both hairdressers complimentary access to Dario’s wealth of knowledge and experience via exclusive workshops, one-on-one mentoring sessions and hands-on training, across both hair and client relationship skills.

The Hair Heroes Scholarship is in honour of late hairdressing legends Dennis Langford, Sharon Maher, Frank Burgemeestre and Gino Fossano. www.dcieducation.com/hairdressing-scholarship/

AUSTRALIAN AND NEW ZEALAND HAIRDRESSERS PRE-NOMINATED FOR 2025 INTERNATIONAL HAIRDRESSING AWARDS

A myriad of our talented national hairdressers from Australia and New Zealand have been named as pre-nominees for the 2025 International Hairdressing Awards.

Categories of International Hairdresser of the Year 2025 and International Artistic Team of the Year invite some of the world’s leading hair artists to compete, as does the title of International Film & TV Hairdresser of the Year. Best International Men’s Collection, Best International Women’s Collection and Best International Avant-Garde Collection are open to every hairdresser.

In the title of 2025 International Hairdresser of the Year, Australia’s Dee Parker-Attwood of Wieselmann Salon, Jude McEwen of TONI&GUY Perth and Lyndal Salmon of BIBA Salon were prenominated. Chinney Yeap of Salute Hair & Day Spa and Danny Pato of D&M Hair Design were pre-nominated from New Zealand.

In the category of 2025 International Artistic Team of the Year, the Australian F.A.M.E. Team and Tsiknaris Hair have been named as pre-nominees.

OLAPLEX LAUNCHES NEW BOND SHAPING TECHNOLOGY™

The entries are open as of September 18 and close on January 14, 2025, with the winners to be named in 2025. www.ihawards.com

OLAPLEX have unveiled Bond Shaping Technology™ that supports natural curl patterns and textures as a three-step in-salon innovation. The technology repairs the internal hair structure with cortex-deep penetration to strengthen and reshape curl-forming, broken disulphide bonds in 3D and locks them in place to rebuild these natural curl patterns.

The Bond Shaper™ Curl Rebuilding Treatment is a three-step curl restoring salon service of Repair, Enhance and Define, to rebuild, strengthen and shape curls, while adding nourishment, condition, long-lasting frizz control and shine. Highly humidity-resistant, flexible polymers, plant collagen and sugars comprise the technology, which is also safe for colour-treated hair.

“We developed BOND SHAPER™ with OLAPLEX’S new patented Bond Shaping Technology™,” shared Lavinia Popescu, Chief Scientist at OLAPLEX. “This technology combined with Curl Retention Compound and other ingredients in these products forms a curl-locking barrier to maintain the definition, smoothness and shine of each individual curl. The science behind this technology is truly unique and with OLAPLEX’s leadership in the bond-building category, we were able to leverage that expertise and apply it in a completely new way to service consumers with a wide variety of curl patterns.”

The technology caters to diverse wavy, curly and coily hair by supporting each individual curl structure from the inside out for visibly healthier hair, thanks to a unique peptide composed of 23 amino acids. Coconut-Avocado Milk that is high in Lauric Acid, fatty acids and essential vitamins additionally fortifies curls and reduces breakage, while a Curl Retention Compound helps form a curllocking barrier for definition, smoothness and shine. au.olaplex.com

2024 CURATE winners Byron Davey, Maiya Rice and Tori Yardley with Justin Pace

2024 IHA winners

Dario Cotroneo

ALFAPARF MILANO PROFESSIONAL UNVEIL NEW COLOUR COLLECTION

Welcome the latest colour innovation and inspiration from Alfaparf Milano Professional. The Italian brand has unveiled four new .8 Pearl tone shades that exude individuality, elegance and effortlessness, in a collection titled Walk On The Bright Side.

The new shades elevate the Pearl Bright range, which is already available in the Evolution of the Color and Color Wear lines. Colourists can use the shades to create everything from luminous blondes to ice tones and beiges, assuring timeless and sophisticated colour results.

The collection was created by Alfaparf Milano Professional’s Global Creative Director, Rudy Mostarda. It also includes the winning colour in the Next Color GenHairation competition, which joins the Colour Wear range.

In addition to these shades, Alfaparf Milano Professional presented eight cut, style and colour looks that showcase the power of these hues. The looks range from the multi-chromatic Shimmer Design to the modern, adaptive and expressive Moonstone Glow and simple and gentle but innovative Pearly Shine. Radiant Pearl is a medium-long, layered cut with graceful waves, paired in a pearly blonde that merges beige and silver, while Ethereal Sparkle’s cut is taken from the 70s and 90s thanks to deconstructed lengths, complemented by warm shades and powdery finishes. Opal Radiance is radiant, Glacial Blonde is a versatile, tailored pixie cut in pearl blonde and Glam Ray is a “shullet” cut, fusing the shag and mullet in a punk aesthetic that has a fascinating 3D effect, as paired with cool tones.

www.alfaparfmilanopro.com/au-en

DYSON UNVEIL AIRWRAP I.D.™ MULTI-STYLER AND DRYER

Dyson have elevated their Airwrap multi-styler and dryer with i.d. curl™, programming perfect curls every time in one push of a button. The futuristic technology recommends and automates a personalised curling routine according to each user’s hair and styling profile with i.d.curl™ via the My

tool has also diversified its capabilities by adding three new attachments, making a total of 19 attachments overall. The i.d. curl™ works with Bluetooth® wireless technology for easier and optimised styling, allowing users to personalise their hair profile to automatically set their styles. The programming includes hair type, hair length and skill level for the ideal curling routine. Heat and airflow are intuitively controlled based on the user’s styling preferences. The Dyson Airwrap i.d.™ features Intelligent heat control and is powered by the Dyson digital motor V9, using a powerful air flow to reset styles and avoid heat damage.

“User feedback has shown that they appreciate convenience so for us, connectivity is about developing ways to help them get the very best out of Dyson machine, and i.d. curl™ delivers the ease of use and a truly personalised journey and experience,” said Low Chen Nyeow, Associate Design Manager, Dyson Beauty. “The app guides users through each step, based on the user’s profile to make curling easier. Adjustable temperature settings change the high and low heat temperatures for thermal comfort, based on their personal preference and maintenance notifications reminders guide them to clean their filter. New attachments also reiterate how the styling tool is truly for all hair types and with no heat damage.”

The three new attachments are available as the Conical Barrel for tighter and more defined curls, the Wave+Curl Diffuser to enhance waves, curls and coils and the Blade Concentrator that allows for smoother, more aligned hair thanks to a more precise hair flow. The Dyson ANZ i-the-box offers this new Conical Barrel, along with new inclusions such as the large volumising brush and the fast dryer, while the Wave+Curl Diffuser and Blade Concentrator will be available for separate purchase in early 2025.

The Airwrap i.d.™ multi-styler and dryer is available as part of Dyson’s special-edition gifting range for the holiday season, titled ‘Strawberry Bronze and Rose Gold’ and inspired by Dyson’s strawberry farm in the UK. www.dyson.com.au

Dyson™ app. The

JOICO HOST STUDY TOUR MEDITERRANEAN CRUISE

The JOICO family set sail for an exclusive educational cruise aboard the Virgin Voyages Scarlet Lady, which sailed through the Mediterranean, on the Sabre Haircare X JOICO Study Tour.

The seven-night adventure hosted prolific educators and guest artists such as Tabatha Coffey, Gianni Scumaci, Richard Mannah and David Mannah to inspire, amidst networking and connection, fusing learning and adventure into one. Hairdressers from Australia, New Zealand and Brazil attended the international event over September 15 to 22. Attendees stopped over in such luxury European destinations as Barcelona, Marseille, Cannes, Corsica and Ibiza.

“It was an absolute honour to host our clients and welcome worldrenowned guest artists aboard the Sabre Haircare X JOICO Study Tour,” shared Kylie McLeod-Simcock, Marketing Director for Sabre Haircare. “The education provided by our global experts truly transformed the way our stylists approach their craft, changing lives and inspiring creativity. Not only were invaluable skills and new perspectives gained, but amazing memories were made, and beautiful personal connections forged. We are incredibly proud to have created such an enriching and exhilarating experience for everyone involved.”

Attendees enjoyed exclusive cocktail parties, wellness activities and cultural Mediterranean experiences in addition to the education experiences. www.sabrehaircare.com.au

DAVROE STYLES CHRISTOPHER ESBER AT PARIS FASHION WEEK SS ‘24

Australian fashion house Christopher Esber partnered with national hair brand Davroe, styling the Spring Summer 2025 collection at Paris Fashion Week on September 26. Davroe Global Ambassador and Hair Director, Jordan Robertson, led a team of hair artists in creating two looks to suit the fashion designs as they walked the runway.

The hair brief covered two distinct hair looks both defined by the idea of modern femininity. For the first look, the hair team evoked a soft and fluffy style inspired by the effortlessly cool aesthetic of Chloe Sevigny in the mid-2000s. The brand’s Voluminous Spray offered a gritty, full-bodied feel, while the Fabricate Dry Texture Spray gave a bouncy, fluffy finish. The second look was a stylish, ‘cool girl’ half-pulled-through ponytail, made to feel chic and care-free. Davroe’s Defining Paste created an undone texture, with fingers slicking the hair back for a relaxed finish. Tame Detangler then elevated the look with an authentically lived-in, slightly greasy appearance. www.davroe.com.au

SHIBUI HAIR CARE LAUNCHES IN AUSTRALIA

Shibui Hair Care has officially launched their range of colour care into Australia, as exclusively distributed by Dateline Imports P/L. The range offers botanically rich formulations and sustainable practices ideal for versatile colour care, hair care and styling.

The product range is anchored in the brand’s original ‘Core 4 Colour Complex’, which is a proprietary blend of essential ingredients that moisturise, preserve and protect hair colour. The complex is rooted in Oat Oil, which is rich in vitamins, minerals and fatty acids, Bamboo Extract, which has silica content, Vegan Tripeptides and the naturally volumising Rice Seed Protein. These components condition dry scalps, seal moisture, promote strength, thickness and softness, reduce breakage and improve elasticity and sustainable hair flexibility and shine.

Beyond these core ingredients, the brand’s ethos is built on key elements of everydayness, modesty, simplicity, imperfection, sincerity, and naturalness. The range prioritises botanicals and essential nutrients to combat damage from colour services, heat styling and environmental stressors.

Sold as conscious technology, the clean, gentle range delivers simple, unobtrusive, 100 per cent vegan formulas free from sulphates, silicones, gluten, parabens, phthalates, and synthetic fragrances. Custom blended essential oils and botanical extracts create these ‘simple scented’ and pure fragrance profiles. www.datelineimports.com.au

O&M STYLE AJE STUDIO AT SAILS ON LAVENDER BAY

Quiet luxury was the aesthetic theme of the day when O&M styled an AJE STUDIO fashion show hosted at Sails on Lavender Bay as the fashion house’s exclusive hair partner. The three hair looks were created thanks to hair director Grace Kelly of SHAGHAIR, and were chic, laid-back and undone to complement the fashion’s signature and renowned relaxed elegance. The high-fashion day marked the introduction of AJE STUDIO. “The hair looks we achieved embraced a very lived-in feel, with strong middle parts, soft waves and enhanced natural texture. Like the collection, the hair is very undone and chic. It’s refined, and effortless,” Grace shared. “We worked on three key looks today, a slick back low bun, enhanced curly hair, and a sleek bedhead wave. My hero products were the Atonic Thickening Spritz, W-Spray Dry Wax Spray, and the Original Queenie Firm Hold Hairspray.”

Aje was founded in 2008 by Adrian Norris and Edwina Forest and has made its mark as an iconic national fashion brand. AJE STUDIO launched in September to introduce a new range to the Aje portfolio.

“The collection is super chic, it’s an everyday look but elevated, which is why the hair is natural and stunning. It matches the collection, it can take you from day to night,” Grace said. www.originalmineral.com.au

The fourth annual Australian Modern Barber Awards (AMBAs) have named their 2024 finalists, with the winners announced on November 10.

The awards, held at Queensland’s Tivoli’s Ballroom, are hosted by Mocha Group, owners of the Australian Hair Industry Awards, both Business and Creative, and the Australian Beauty Industry Awards. This is the awards’ first year in Queensland, after three years in Melbourne, with the venue having hosted such iconic artists as Bob Dylan, Silverchair, Nick Cave and Noel Gallagher.

The platform hosts 16 categories, including the pinnacle AMBA Australian Modern Barber of the Year, AMBA Australian Modern Barber Business of the Year and AMBA International Modern Barber of the Year, as well as the esteemed Hall of Fame and Special Recognition

MODERN MEN

Congratulations to the finalists in the Australian Modern Barber Awards, who lead the way in the important men’s sector.

Awards. Categories reward product excellence, education, barbershop design, customer care and editorial proficiencies.

For the title of Australian Modern Barber of the Year, congratulations to nominees Antonio D’Ambrosio of Unoit Barber, Benjamin Cucanic of Opulence Barbershop, Benjamin Tuita of Boy & Co Barber Studio, Constantin Todeanca of By France, Damon Tua of Fade Space Australia and Gamma+, Emma Dinon of Star Barber, Hsiang Chou Yang of Ikigai Barbers, Matt Clarke of Esq. Male Grooming, Ronan Storey of The Barber Academy, Ryan Poole of Esq. Male Grooming and Sean Hayes of Mayday Barber Studio. Aidan’s Cuts, Esq. Male Grooming, Ikigai Barbers and KJ Barbers have been nominated for the title of Australian Modern Barber Business of the Year.

“Moving on from our last three years celebrating in Melbourne is bittersweet but we are very much ready to take the

awards to the next level in 2024 and the relocation to Brisbane at The Tivoli means that we can do that,” shared owners of the Australian Hair Industry Awards and Australian Beauty Industry Awards. “We love that the barbering industry is growing from strength to strength and the success of these worthy finalists is testament to that.”

The awards are judged by an independent judging panel, including media, PR, business experts, barbering specialists and international barbering talents. Award sponsors include Heiniger, American Barber, BaBylissPRO, Dateline Imports, American Crew, Andis, Depot, JRL, Reuzel, Shortcuts, Vitaman, and Gamma+. The event is MCed by Kellie Woodhead and Jules Tognini, with catering by Cuisine on Cue and an elaborate musical performance to start the show.

View all the finalists on Styleicons.

Sean Hayes, Mayday Barber Studio Matt Clarke, Esq. Male Grooming

2025

Hair Festival will be back with its most dynamic event yet over June 29 and 30, 2025, at ICC, Sydney, building on 2024’s record-breaking event and fostering an essential sense of industry community over one bold weekend. Here’s what we can reveal – for now.

Start your countdown because next year’s iteration of Hair Festival, which is brought to you by INSTYLE and Styleicons, is officially in the calendar, marked for June 29 and 30, 2025, at ICC, Sydney. You can access unparalleled innovations, insights and opportunities all under one roof over two huge days – amassing months’ worth of career progression, retail prospects, educational discoveries and, most importantly, connection, in just 48 hours and all conveniently under one roof.

The 2024 event saw over 6,000 attendees stream through the doors, marking a 30 per cent increase from 2023, and showcasing accelerated growth for this pinnacle hairdressing event. Get ready to shop, learn, compete and connect over two massive days once again.

“We can’t wait to invite the hairdressing community back to Hair Festival for 2025,” said Hair Festival Director Renita Collins. “2024 exceeded our expectations with the enthusiasm, eagerness to learn, sense of connection and attendance records, and we know next year will continue that massive growth. We’re so excited to unveil what we’ve been working on.”

Hair Festival will be in its fourth year and is fast becoming an unmissable mainstay of the hair salon event calendar. At its centre is the Festival Hub of stands, which grew to a record 90-plus stands in 2024 and is only getting bigger. The Festival Hub is entirely free for attendees, and showcases on-stand demonstrations, offers specialised Hair Festival deals for new products and tools across a variety of salon categories and inspires at THE STAGE. for free education throughout the event. Having launched in 2024, THE STAGE. was a bona fide hit, giving

2024 exceeded our expectations with the enthusiasm, eagerness to learn, sense of connection and attendance records, and we know next year will continue that massive growth.”

RENITA COLLINS

attendees the chance to take a seat and learn about some of the versatile and leading exhibitors, with sustainability, product and service information delivered all weekend for free.

You can find the Business and Barber Hubs through the stands, offering essential and targeted business know-how and men’s hair demonstrations, tools and inspiration, respectively. New in 2025, you can also discover the Business Connect stage, for additional business insights and education, as well as a new version of the Barber Hub, with seating to really stick around and learn.

Lorna Evans

The Danger Jones team on stage

Caitlyn Muir

The Festival Hub also hosts fun installations, food and drinks around the halls, making it a networking epicentre – it’s also where you’ll find INSTYLE, so remember to come say hi!

Beyond these free activities and learnings, you can choose your educational necessities in the Education Sessions, also held at the ICC. This year, 20 sessions across colour, cut, style, men’s hair, business, hair extensions, hair straightening, trichology, wellness and more motivated the masses. In 2025, returning educating brands will include De Lorenzo, Caitlyn Muir, Hair Candy, BKT and the international Danger Jones team, to name just a few.

For salon owners, managers and leaders specifically, the REALtalk Business Forum is the first essential education you can’t miss. You can expect authentic and game-changing conversations around always essential topics. This will be the fifth iteration of REALtalk, and the event has previously covered pivotal talking points of social media, salon management, sustainability, mental health and beyond. Don’t miss these pertinent discussions kicking off 2025.

Outside of the ICC, it’s time for the party of the year. Hair Festival further connects the industry with Wonderland, hosted on the Sunday night of Hair Festival, on June 29 in 2025. This event

has garnered a reputation for the food, drinks, entertainment and frivolities that capture the very essence of the hair community’s sense of fun. Next year, Wonderland will be hosted at an all-new venue at Campbell's Stores, at the Rocks, Sydney, in an iconic locale. Be ready to truly celebrate, in front of an incomparable view.

Lastly, live Hair Festival Competitions reignite the industry’s competitive streak, this year held on THE STAGE. in front of a vast audience, who watched as hairdressers created and paraded live looks before being awarded in categories ranging from men’s hair, to bridal, colour and women’s style, in the hope of becoming the Hair Festival Champion. The competitions cater to various experience levels and continue to grow year-on-year.

Tickets are already available so you can obtain early bird prices to gain tailored access to Hair Festival. Choose Education Sessions at your leisure, book your entry to Wonderland, secure your seat at REALtalk or bundle it all into the All Access pass, for your most economical, extensive entry into Hair Festival, where you’ll have total rein over the entire event. The Festival Hub remains free to register for, with so much value available when you show up.

Uniting the hair industry family under one packed roof, Hair Festival 2025 is your admission to fun, insights, innovations and an unparalleled sense of community. Don’t miss out!

For more information visit www.hairfestival.com.au

To be involved as an educator, sponsor or exhibitor contact jcowan@intermedia.com.au or sewart@intermedia.com.au

Sarah Wall educates at the Wahl stand

James Fitzgerald for REALtalk

BEST IN THE BIZ

The Australian Hair Industry Awards (Business) honoured 2024’s victors, cementing the leaders in product, education and salon excellence.

The 11th annual Australian Hair Industry Awards 2024 (Business) named their winners on Sunday, October 20, honouring Australia’s leading hairdressers, salons, specialist businesses, educators and professional products amidst a host of categories.

Perth’s Circles of Hair emerged as a major winner, with the titles of AHIA Australian Salon Business of the Year, WA/NT Salon Business of the Year, AHIA Business Director/Owner of the Year for Sharlene Lee and Salon Team Member of the Year for Ben Semple. Craig Hollywood of Short Back and Sidewalks was named as the pivotal Vidal Sassoon Humanitarian of the Year, while the AHIA Special Recognition Award went to Epic Hair Designs. Salon Direct Hair & Beauty Supplies won National Wholesaler of the Year, the L’Oréal Professionnel Education Team, Taylorweir Hairdresser and Barber Training, Bond Hair Religion and Bernadette Beswick won for education, while Cobelle Creative was named as the year’s best Salon

Team and Bond Hair Religion’s Amber Bullock won Salon Manager/Co-Ordinator of the Year. State awards, sustainability, product, design, marketing, customer care and beyond were all honoured.

“The AHIA Business awards were created to combine opportunities for individuals of all levels as well as categories for salons, specialist businesses, educators, and professional products,” shared Linda Woodhead, owner and founder of Mocha Group, which helms the awards. “They provide us with the unique opportunity to celebrate the most impressive business achievements and success on salon floors all across the country. We are committed to providing an exciting snapshot of the impressive quality of the Australian hairdressing industry and these winners are all testament to that.”

The Awards were hosted at The Star on The Gold Coast and included a choreographed opening performance as a modern homage to the Oscars opening show, blending aspects of Beyoncé, Dua Lipa and Katy Perry’s iconic pop moments. The

2024 AHIA (Business) winners

performance reimagined famous songs with original AHIA-themed lyrics. The event also partnered with Sustainable Salons, to donate 2,000 meals to OzHarvest, in lieu of table centrepieces. Other festivities included the After Party at Nineteen at the Star, sponsored by Be Crowned, complete with cocktails, music and a custom built 360 video and photo booth.

The awards’ judging panel consisted of international and national industry members, media, PR professionals and business specialists across architecture and finance, including such names as Alexandra Bilisi, Charlotte Grant-West, Faye Murray, Joanne Charlton, Kirstie Stafford, Narelle Lancaster and Nicole Healy. Sponsors included Redken, Kitomba, Sustainable Salons, Salon Lane, Fresha, Matrix, CPR, Schwarzkopf Professional, Goldwell, Kerasilk, L’Oréal Professionnel, Happy Hair Brush, Shortcuts, DNA Organics, EVY Professional, Comfortel, Hi Lift Professional, Alfaparf Milano Professional, Inspire Brands/Gamma+ and Wella Professionals.

Congratulations to the winners!

CARE, TREAT, STYLE AND ELECTRICAL PRODUCT AWARDS

BEST IN CARE

HAIRHOUSE HEROES

Hairhouse hosted their 2024 conference, awarding their very best and honouring the inimitable Hairhouse family.

The 2024 Hairhouse conference took place in the last week of August on the Gold Coast, both celebrating and recognising the talent of the Hairhouse staff and franchisees with festivities including the Hairhouse gala that named its yearly winners.

The company awarded titles across salon, retail and piercing work, while also celebrating milestones for franchisees celebrating ten, 15 and 20-year tenures.

“Hairhouse Gala 2024 was the opportunity for us to celebrate our many successes as a brand over the last 12 months and to acknowledge the best of the best in our network,” shared Hairhouse Co-Owner and COO of Hairhouse, Michael O’Connell. “It was particularly special this year given our newly formed partnership with Ovarian Cancer Australia, which has seen us raise more than $80,000 in just nine months towards research and support for women battling this insidious illness.”

The conference theme was titled ‘Power of One’, while the gala offered Moulin Rouge-style entertainment, right after a red carpet arrival where guests enjoyed photo opportunities and a Spin Pod, and before an official after party. The company proudly presented a $65,000 donation to Ovarian Cancer Australia at the event.

Congratulations to the many talented winners. Hairhouse Rockhampton was named as Retail Business of the Year, while Hairhouse North Lakes took home the title of Salon Business of the Year and Hairhouse Doncaster was named Body Piercing of the Year.

In individual awards, Lily Uniacke from Hairhouse Greensborough was named Apprentice of the Year, Maleena Diaz from Hairhouse Cairns Central was given the esteemed title of Hairdresser of the Year,

Mat Ralston from Hairhouse Albury was decided as the Creative Artist of the Year and Julie Higgins from Hairhouse Williamstown represented business as Store Manager of the Year.

Well done as well to the Franchisee of the Year title holders. For a single franchise, the win went to Adam Jones of Hairhouse North Lakes in a double win after taking home Salon Business of the Year earlier in the evening, while Dee and Lucas Bryant of Hairhouse Rockhampton and Cairns Central won for the multi title. Steve Ely of Hairhouse Fountain Gate was inducted into the Hall of Fame in memory of Hairhouse Co-Foundrer Joseph Latouff. For more information visit www.hairhouse.com.au

Ahmed Fahour on stage

Joseph Lattouf Hall of Fame

Lily Uniacke wins Apprentice of the Year

Adam Jones wins Single Franchisee of the Year

Julie Higgins wins Store Manager of the Year

Hairhouse Rockhampton wins Retail Business of the Year

Hairhouse Doncaster wins Body Piercing of the Year

Maleena Diaz wins Hairdresser of the Year Tony Lattouf

Adam Jones wins Salon Business of the Year

Mat Ralston wins Creative Artist of the Year

LA SOIREE

With a special guest appearance by Fabio Antonino, the owner of Great Lengths from Italy, more than 100 Great Lengths and La Biosthetique salons and stylists gathered in Sydney for a full day of education and inspiration followed by a celebratory evening cocktail party at Barangaroo’s Smoke Rooftop for the 2024 La Soiree, writes Cameron Pine.

With a full day of learning, listening and business held at Fraser Suites Sydney, salon owners and staff were given the invaluable opportunity to spend time with their peers and be warmly welcomed by Australian Great Lengths and La Biosthetique distributors Karen and Rob Aubin. An inherent focus on family, loyalty and connection was front of mind for an excited room for of partners and stylists, many who have been with their brands for more than 20 years.

Learning the essence of Great Lengths and their 34 year-long commitment to quality and sustainability as the leader globally in the conscious manufacturing of hair extensions, by hearing from Fabio himself, instilled confidence in salon owners who too are passionate about their family owned and run businesses and using the most quality products available.

Joined also by special guest speaker Sandy Chong with her first major presentation since leaving her full-time role with the Australian Hairdressing Council, Sandy spoke to mindset, attitude and how to manage ‘above the line’ and ‘below the line’ behaviours to create a better harmony and balance in-salon, while also sharing insights into our industry statistics and the industry’s current state of play.

A mindset-based speaker, Peter Merrett shared insight into creating positive outcomes through positive focus and designing the life and business you want for the future despite adversity.

“The purpose of La Soiree and the day we’ve shared was to reset our headspace in business and lead into an exciting night that allowed hairdressers to get together for a lot of fun and networking,” said Great Lengths and La Biosthetique General Manager, Karen Aubin. “To be honest there is a lot of doom and gloom out there in the world right now and we know that work life is tough, so this year we focused on bringing the lightness back and reminding ourselves and each other why we do what we do.”

Deep-rooted with brands that carry a strong family culture, La Biosthetique began decades ago and is still owned by the German based Weisser family to this day. As with Great Lengths, which is wholly owned by the Antonino family in Italy, Karen stressed the importance of reminding their salon network that we are all family-first and it’s

about feeling included and proud of the quality and individual service we all offer to each other through every step of business challenges in 2024.

“Our salons, stylists and partners immediately recognise that our culture and network is really unique. I honestly believe that people originally came to us for the products but end up staying for the people,” Karen said. “I’m just so glad to have our network together all the way from New Zealand to Perth to make this event so special – there’s a huge amount of effort that goes into this event, our speakers, stylists creating the hair, and most of all us all celebrating each other.”

A resounding appreciation for the trust and care that goes into the relationships, service and opportunities, the soiree was also a great chance to congratulate each and every salon for their contribution to the Colour with Care initiative and Médecins Sans Frontières (Doctors without Borders) that has raised an impressive 100,000 dollars in donations from the Australian and New Zealand network.

“I love the spirit and the vibe from the hairdressers in Australia and the biggest difference for us is we are a born manufacturer of hair extensions to create the product that we receive the most demand from in different markets,” said Antonino.

“We take a process used by the cashmere making industry and years of Research and Development to produce the best quality hair extensions. People come to us globally for the quality and consistency of our products and our sustainable values.”

Celebrating into the night with free-flowing cocktails, delectable canapes including beef tartare, crab cakes and tuna, and an impressive atmosphere exclusive to Barangaroo House, Karen and Rob Aubin really wanted to celebrate and thank their loyal clients for their service and contribution to the brand family. This loyalty ensures that they enjoy the experience with not only some of the industry’s best products but also relish in the atmosphere, longstanding relationships and conscious minded culture their businesses share.

Awards were also given for salon guests and their loyalty from five to 25 years plus and the family culture continued throughout every aspect of the night, with hugs, laughs and celebration of a network like no other.

For more information visit pro.labiosthetique.com.au

Franco Vallelonga and Sara Jackson with models

HIGH FASHION

The Australian Hair Fashion Awards 2024 inspired the creative hair industry with product, business and artistic awards, as well as a highend hair fashion show thanks to Davroe.

Congratulations to the 2024 winners of the Australian Hair Fashion Awards (AHFAs), who were named on October 28 at The Star, Sydney, in front of an enthusiastic crowd of 900 people, as hosted by M Division. The awards honoured the best in Australian, New Zealand and global hair, across state, business, creative, national and international categories.

Congratulations to Richi Grisillo of Acadèmie Salon who won the major title of Australian Hairdresser of the Year. Other major awards included New Zealand Hairdresser of the Year, which went to Chinney Yeap of Salute Hair Skin Spa, and international titles that went to Icon of the Year in the visiting Antoinette Beenders, Senior Vice President of Global Artistry at Aveda, and Global Hairdresser of the Year to Efi Davies of TONI&GUY London. Circles of Hair won Salon of the Year, while the Schwarzkopf Professional Creative Collective ANZ, led by Dee Parker Attwood and Jason Fassbender, won Artistic Team of the Year, with editorial that was captured on the ground at Australian Fashion Week.

Richi Grisillo

DJ Tigerlily

Showing talent at every level, Acadèmie Salon also picked up the title of Newcomer of the Year for Zara Zust, while Boris the Cuttery picked up two awards – Apprentice of the Year and SA/TAS Hairdresser of the Year for Ashanti Kayias and Caitlin Pallich, respectively. Salute Hair Skin Spa showcased the power of New Zealand hair by also taking home Editorial Stylist of the Year to Michael Beel.

The event began with an Arrival Party hosted by the Australian Retailers Association, including a red carpet arrival with photo opportunities and a roving reporter. An opening runway show presented by Davroe and its brand ambassadors, Jordan Robertson and Madison Voloshin, showcased an Avant Garde take on the ‘How Bizarre’ theme, with bold looks that included fully painted models, irregular, sculptural shapes in both fashion and hair, and artistic, transformational beauty. The festivities also included tunes by DJ Tigerlily to break up the evening and get the party started, and then an official After Party thanks to K18 at The Landing, with activations such as a Spin Pod and claw machine. DJ Fuzzy was the ideal MC all night to add a sense of fun and celebration to the entire evening.

Alongside the inspiring awards presentation, the event announced M Division’s new digital awards platform, while also shedding light on The Integrity Project, a new initiative that provides feedback to entrants in the Photographic and Business Categories, offering insights to guide future submissions and prioritising transparency in the awards process. The awards also platformed and honoured the current Australian F.A.M.E. Team, highlighting the power of emerging, young talent.

Dyson and Davroe acted as Presenting Partners for the awards, with Seamless1 supporting the event as the Principal Partner. Legendary international guests included Errol Douglas, Antoinette Beenders, Jordan Robertson and James Earshaw amidst a myriad of VIP attendees.

Congratulations to the winners! CREATIVE CATEGORIES | PREMIUM PARTNER: L'Oréal Professionnel Products Division

AHFA Australian Hairdresser of the Year 2024 | Sponsored by Dyson

Richi Grisillo, Acadèmie Salon

AHFA Apprentice of the Year 2024 | Sponsored by Australian Retailers Association

Ashanti Kayias, Boris the Cuttery

AHFA Artistic Team of the Year 2024 | Sponsored by Stellar Schwarzkopf Professional

Creative Collective ANZ

AHFA Creative Colourist of the Year 2024 | Sponsored by COLOR.ME by KEVIN.MURPHY

Louise Graham, Fruition Style Ambition

AHFA Commercial Colourist of the Year 2024 | Sponsored by O&M

Belinda Mills, Pipsqueek in Saigon

AHFA Hair Shot of the Year 2024 | Sponsored by TONI&GUY

Nathan Forbes, Parlour Glenelg

AHFA Editorial Stylist of the Year 2024 | Sponsored by Schwarzkopf Professional

Michael Beel, Salute Hair Skin Spa

AHFA Men's Hairdresser of the Year 2024 | Sponsored by American Crew

Gina Yates, A.H Salon

AHFA Newcomer of the Year 2024 | Sponsored by ELEVEN Australia

Zara Zust, Acadèmie Salon

AHFA Transformation Stylist of The Year 2024 | Sponsored by Seamless1

Jaclyn Douglas

AHFA New Zealand Hairdresser of the Year 2024 | Sponsored by Moroccanoil

Chinney Yeap, Salute Hair Skin Spa

AHFA Global Hairdresser of The Year 2024 | Sponsored by Davroe

Efi Davies, TONI&GUY London

AHFA Icon of The Year 2024 | Sponsored by THE JOURNAL

Antoinette Beenders, Aveda

AHFA People’s Choice Award 2024

Nina Lee, Extra Silky

STATE CATEGORIES

AHFA NSW/ACT Hairdresser of the Year 2024 | Sponsored by Cheveux by Charli & Kate

William Webb, COV Hair

AHFA QLD Hairdresser of the Year 2024 | Sponsored by Mon Amie

Max Cooper, HELMET Hair Co.

AHFA SA/TAS Hairdresser of the Year 2024 | Sponsored by HOST

Caitlin Pallich, Boris the Cuttery

AHFA VIC Hairdresser of the Year 2024 | Sponsored by Redken

Chetan Mongia, VISION Blonde

AHFA WA/NT Hairdresser of the Year 2024 | Sponsored by Vish Jaimme-lee Hallgath, Salon

Jaimme-lee

BUSINESS CATEGORIES

AHFA Digital Influencer of the Year 2024 | Sponsored by Natalie

Anne Haircare

Sarah Emilia, Sarah Jade Hair

AHFA Educator of the Year 2024 | Sponsored by Ape the Label

Dario Cotroneo, DCI Education

AHFA Salon of the Year 2024 | Sponsored by Alfaparf Milano Professiona l Circles of Hair

PRODUCT CATEGORIES

MANE STAGE

On October 27 and preceding the 2024 Australian Hair Fashion Awards, MANE STAGE filled an entire day of discovery with eight sessions and 34 industry experts on stage, writes Cameron Pine.

Hosted by TikTok sensation Sarah Emilia, as sponsored by Seamless1, and the man behind M Divison, David Mannah, a variety of perspectives came from learning in a room full of almost 950 peers, from colour placement to campaign inspiration, consultation tips, social media mastery and more over MANE STAGE 2024.

With incredible deals from brand partners and sponsors including a significant 30 per cent discount off a Dyson Supersonic R and giveaways throughout the day from KEVIN.MURPHY, Evo, Jadore Hair Extensions, Excellent Edges and more - there were at least six golden tickets under chairs throughout the day to not only keep guests feeling lucky but engaged.

First up was Destination Evo, showcasing their effortless and honest brand of cool in a motel inspired campaign featuring Jules Tognini, Belinda Mills and Nicole Kae – as hosted by Jay Kownacki. Each guest had a chance to speak about their role with Evo and their position on the brand team, from campaigns to product development and education.

REDKEN’s Sheree Knobel, Kaine Vakai, Michael Kelly and Justin Pace took attendees into REDKEN’s beautiful world of liquid colour. Showcasing black, classic and beautiful commercial colour techniques that are in-demand, it was hard not to love the shine, gloss and versatility of REDKEN’s leading colour portfolio. Shades EQ, Colour Gels Oils and hair trends that are emerging in some of our nation’s hottest salons led a colour line-up of epic educational insights.

Davroe took to the stage with their distinctive editorial approach from an Australian, vegan and ethical brand making big waves internationally. Madison Voloshin and Jordan Robertson revealed their session secrets from London, Paris, New York and Australia wherever the brand has been represented, and gave a brief teaser ahead of the AHFA gala show. While still editorial, the focus was on some commercial inspiration mixed with creativity that set the scene for Monday.

Next up was a truly creative showcase of the F.A.M.E team, embodying the creativity and individuality that shines through the 12-month mentoring program. The 2024 Team, comprised of Gina Yates, Leanne Kay, Elle Coco and Madison Finn, were joined by Lyndal Salmon and Lauren McCowan for their inspiring session. Later, F.A.M.E Team alumni from across the program’s run joined them on stage in a celebration of nurturing new talent.

Eugene Souleiman is one of fashion’s most prolific and inventive hair stylists. While not there in presence, the audience was lucky enough to witness one of his latest videos that gave an insight into some of his great work and his educational Wig Academy. All guests at MANE STAGE were offered a 10 per cent off code for this hands-on educational opportunity. Richard Kavanagh hit the stage with his relatable, honest and innovative approach to better understanding the customer and increasing retail. Using the TheHair.App, Richard spoke of the “12 steps to the ultimate customer experience”, and how, as an industry, we need to innovative our processes to keep growing revenue.

Natalie Anne then joined the stage with her quintessentially relatable approach to content and social media with current and relevant tips on how to stop the scroll, keep your salon personality in your content and get results. Joining her on-stage was an impressive guest list, including Bo Guner, Dom Pelli, Hatem Kassem, Chantelle Spurling, Leah Iimmel, Nicole Taylor, Macy Hamka, Remi Jeffers, Kaine Vakai, Josie Morgan, Aiden Xydis and Kaatya May.

Also bringing an international guest to our shores for the first time in 12 years was Moroccanoil, with the funny, talented and highly entertaining Global Creative Director, Antonio Corral Calero, who was joined on-stage by Michael Beel, Richi Grisillo and Chinney Yeap. The program used the latest Moroccanoil styling collection for its ultimate versatility and spoke to the incredible shine and condition of the Morocannoil colour portfolio. From colour to creative styling to that natural effortless hair Antonio is known for, there were tips from salon work to street.

An international guest who needs no introduction as the headliner of the program, Aveda’s Senior Vice President of Global Artistry, Antoinette Beenders, finished out the day of education on a high with an awe-inspiring showcase of her legendary work. Using her special tool showcased on-stage it was a breath of fresh air with Antoinette producing a haircut in between a masculine and feminine vibe to inspire real hair artistry and speak to the global trend of short hair and the power of hair cutting in the salon space.

The immersive atmosphere extended beyond the stage, with the foyer bustling with engaging photo opportunities, interactive experiences, brand popups and networking. For more information visit www.manestage.com.au

Kaine Vakai

Natalie Anne

Lyndal Salmon

Destination Evo

Madison Voloshin

NAUGHTY OR ICE

This year, ghd has unveiled an ice themed holiday collection of hair tools, titled Iced Luxe, hosting an ice-themed event to match. Fittingly, the cocktail launch event was held at Bondi Icebergs Dining Room and Bar, with a photo wall made of ice and ice sculptures housing the cool blue collection of tools.

Guests were treated to canapes, cocktails and a view of the ever-iconic Bondi Beach, while experiencing complimentary hair styling with the tools, taking part in the photobooth and enjoying it all to DJ-led tunes.

ghd creative artists Joey Scandizzo and Natalie Anne demonstrated the tools with two bold blow-dry looks thanks to the brand’s latest duet blow-dry brush, as well as the high-tech chronos straightener.

The ghd Iced Luxe collection houses the renowned ghd tools in a pearlescent icy blue design, complemented by crisp crystal blue accessories. The brand’s latest chronos straightener, the unique duet style, which straightens and dries simultaneously, the helios hairdryer and the gold styler are all available in this design, with complimentary ice blue vanity vases or wash bags to suit the tool, and a luxury box to encase it all. The ghd deluxe set with the chronos and helios is the collection’s pinnacle gifting option.

However, the Iced Luxe collection is just the tip of the iceberg, with the brand’s classic core collection gift sets also a tempting option for the salon shelf and under the tree. The new ghd blow-dry brush, duet style, glide hot brush, platinum+ smart styler, gold advanced styler, max professional wide-plate styler, ghd flight+ travel hair dryer and curve creative curl wand are all available as gift sets. The tools are paired with complementary brushes and heat-proof bags. For more information visit www.ghdhairpro.com.au

MADE FOR ORIGINALS 2.0

Education delivered festival-style was back as O&M presented an array of local and global educators on various stages to inspire in the world of colour in the brand’s biggest event yet, writes Shannon Guss.

Held in Sydney’s White Bay Passenger Terminal on September 15, over 750 guests perused the seven total stages to learn techniques, tips and looks ranging from lived-in blondes, to colour correction and striking brunettes at O&M's Made For Originals 2024.

The impressive array of presenters consisted of O&M CØR.creators Jaye Edwards, Amelia Jane, Sheridan Shaw, Kim Haberley, Lucas Di Oslo travelling from France, Kindale Godbee all the way from the US, Pauline McCabe, Karl Dawson, and Grace Kelly, alongside O&M Founder Jose Bryce Smith, with Kirsty Anne hosting the day and international artist Tia Lambourn and Melbourne salon owner Martha Boda also joining the panel.

“Made for Originals 2024 was such an incredible day, you could truly feel the energy and love in the room,” Jose shared. “I hope attendees left feeling inspired and empowered not only by our incredible CØR.Creators but the talent and community in the room. I am forever grateful for our community, seeing almost double the hairdressers fill the room from last year’s event shows how far our clean colour movement has come. Watching our CØR.Creators on stage, inspiring fellow artists to dream, discover their true selves, and envision their future, embodies the core O&M message. We exist for the hairdresser, and everything we do is for them.”

A long list of looks were showcased on stage. The brand’s all new O&M Pigments were a feature technology in creating vivid looks, while dimensional and textured blondes and instructions on enhancing colour and style on textured hair were also pivotal looks. The education delved into the true science and art in hair colour, while also presenting editorial and runway looks and hosting activations and networking opportunities.

“I hope attendees left feeling inspired by some of the giants in our industry, and with a deeper understanding of how to approach curly hair from a colourist’s perspective—particularly when it comes to preserving the hair’s integrity while achieving vibrant, lasting results. Working with O&M colour, I’ve developed techniques that prioritise hair health,

Jose Bryce Smith

Kindalee Godbee

Lucas Di Oslo

which is especially critical for curly textures, as they are naturally more prone to dryness and damage,” Kindalee said.

Kindale drew on her expertise in textured hair to create a curly haired colour look, while her fellow international ambassador Lucas created a seamless balayage blonde hair look.

“I am in awe of the O&M community here in Sydney, and I loved every second of this experience. I learnt so much from the other CØR.Creators that I will share with my clients back at home and I can’t wait to come back,” shared Lucas.

The bold looks included Sheridan’s colourful, vivid creations of contrasting oranges, pinks, purples, neon greens and more on sharp bobs, mullets and modern cuts and styles. Grace Kelly’s copper looks on an up style and voluminous blow dry were further stand outs.

“My favourite thing about MFO was bringing the world of O&M pigments to the stage and doing what I love the most, which is creating beautiful, bright colours. O&M is doing it like no other,” Sheridan shared.

“This day was magic beyond words, we truly have the best industry in the world! I am forever grateful to O&M for the love, support and opportunities, this was next level and such an amazing way to get back into education after maternity leave,” Grace added.

Amelia Jane’s transformational beachy look was a lesson in wearable, long-lasting colour, Jaye showcased his viral talents for dimensional brunettes and colour corrections and Pauline showed off high fashion runway looks straight from London and Paris Fashion Weeks.

“One of the most important takeaways from Made For Originals is that knowledge is power. Investing in yourself through continuous education and upskilling is essential for long-term success in the craft of hairdressing,” Pauline said.

“It was incredible to be back at Made For Originals for the second year. I loved meeting everyone and teaching what I’m most passionate about—colour corrections. This industry is only growing bigger and better, and I love being part of it, sharing my love for the craft,” Jaye added.

Kim Haberley’s reverse transformation was another hit, while Karl Dawson offered essential styling education. Further inspiration from all the experts on marketing, social media know-how from these majorly influential hairdressers, content creation tips and hairdressing origin stories offered an intimate, comprehensive feel to the full day of education. The presenters also discussed work life balance, juggling salon life with other businesses, issues with colour wastage, salon apparel and beyond.

“I’m so thankful to everyone who came to support us at MFO. It was an inspiring day, filled with creative artists both on and off the stage. To everyone who took the time to speak with me, I’m truly grateful—I remember each and every one of you,” Kim said.

“Hosting the styling stage with Grace was the most incredible opportunity, I am still on cloud nine from MFO and so grateful to work with O&M,” Karl added.

Kirsty Anne kept attendees informed and laughing throughout the day in her role as host, while also providing styling expertise.

“It was a huge pinch me moment to host my first ever event, Made For Originals was truly a highlight of my career and I hope everyone walked away feeling inspired as ever,” she said.

The brand went beyond this creative education with a wellness session from Jake Putan, focusing on breath work and manifestation that speaks to O&M’s conscious values. A final panel session, presented after the final looks were revealed, gave further business insights, while technical colour information presented on the stages, in digital tutorials and with formulas written on the stage mirrors ensured attendees could truly take the education back to their salons.

The festival fun came in droves, with over $10,000 in prizes in event activations, thanks to sponsors Dyson, Molly Vie, Hello Bleach, Jaye Haircare, Jadore, and Atache, with an arcade-style claw machine as a highlight. The MFO After Dark party ended the festivities at the end of the day, with networking, frivolity and connection at its centre.

“I loved every second of Made For Originals, my favourite moments were connecting with and meeting so many incredible artists and the opportunity to share my passion and techniques is so fulfilling,” shared Amelia Jane. “I want to thank everyone who attended for inspiring me and for allowing me to share my love and support, I’m incredibly proud and grateful to be a part of this movement.”

Until next year.

For more information visit www.originalmineralpro.com

Pauline McCabe

Jaye Edwards

Kim Haberley

Amelia Jane

COLOR COLAB

Step inside Goldwell Color Colab – a day dedicated to creativity, content and pure fun, writes Shannon Guss

Creativity and collaboration were at the forefront of the appropriately named Goldwell Color Colab, which took place in Sydney on September 30. Hosted at the Sydney Kao Salon Division studio and academy, 17 hairdressers congregated with media partners, brand mentors and support staff and a flock of creatives for a day centred on colour and content. Kicking off the festivities with a pre-dinner at Sydney’s esteemed MuMu restaurant on George street on Sunday night, talented colourists from all around Australia then hit the studio on Monday morning to create their looks. The editorial day saw hair transformed with commercial lived-in blondes and brunettes, ever-trending coppers and even vibrant takes on pink or pops of green, with wearable and bold styling complementing the hues.

Models then underwent high fashion and eclectic wardrobe transformations, as well as makeup thanks to Mel Riccio and Maria Rivera, before undergoing a full editorial photoshoot with photographer Andres Marin. In the name of content, social media stories, a real-time live on the Goldwell Instagram, Vox Pops and a day of videography all helped to capture the magic. A broadcast channel on Instagram showcased sneak peaks, formulas, interviews and updates leading up to

Hair by Demelza Button from Sfumato Hair

and throughout the day, bringing the social media audience into the creative room, virtually.

“For us it’s really about showcasing the amazing talent we have from around Australia but also showcasing really commercial, salon-centric looks that are able to be created with the Goldwell colour portfolio and celebrating all things blonde, lived-in brunette and coppers,” shared Amy Piscoreni, Kao Salon Australia and New Zealand’s Associate Director Education. “The stylists wanted to come to network with other people and it’s all about content. Social media is such a big part of our world and we take for granted that people know how to live and breathe it so for them it was a great opportunity to learn off other stylists as well.”

Beyond content, another major facet of the day was community, networking and a supreme sense of fun. Over catering and a mocktail bar courtesy of The Creativity Project, the crew also enjoyed a galactic style photobooth and props, while DJ Nicole Tania spun tunes all day to turn the festivities into a true party. Artist Almendra Trevino finished a mural-style art piece evoking the power of Goldwell colour, while a rainbow runway lined the hall and showcased the models’ final looks.

“We’re having some fun along the way with booths, installations, with the DJ, bar and rainbow runway, it’s all about creating really amazing content to celebrate our creatives and our colours,” shared Alexandra Zuban, Associate Director, Channel Strategy & Marketing for Kao Salon. “It also about having the chance to get together, we have national artists all in one room together doing amazing things and that happens very rarely so we’re super excited to bring it all together.”

The national hairdressers ran the gamut, including such talents as Global Creative Awards National Gold Winner for New Talent Colorist Laura Edmunds from Ella&Jade, Hawi and Fraser from Noddys on King, Larissa and Alex from Mazi Hair, Gyspy Monk and Bali Griffiths from Willomina, Shannon Whyte from Headhunters Hair Studio, Krystal Ann from Epic Hair Designs, Gemma Loughran from Salon Yazbek, Global Creative Awards National Gold

Winner for Creative Colorist Demelza Button from Sfumato Hair, Rosie Hardy from Wildlife Sogo, Mia from Sass n Co, Cloe Pollice from Yellow Strawberry, Yoav Cohen and Georgie Bolden from COV HAIR and Chelsea from Koko Hairdressing, with support from salon leaders such as Nathan Yazbek and Willomina’s Chris Hunter.

Brand support included Amanda Magistro of Salon Alm, the 2024 Global Creative Awards Winner in the Avant Garde Editorial category, Goldwell Ambassador Alannah Jade of Ella&Jade, the National Gold Winner at the 2024 Global Creative Awards, and Elumen artist Jools Purchase from Haus of Jools, who is part of the Goldwell Global Color Collective. This ensured talent poured in from every corner of the country and at every level.

“The energy today is fantastic, it’s nice to be around a bunch of like-minded people,” Mia shared. “Everyone’s really inspired and you can really feel that in the room. Everyone’s just met and we all get along really well, so it’s good fun. Just seeing some of the other stylists in how they go about their looks and applications is really fun to see.”

The hairdressers spoke to the impact in learning from each other, especially from contrasting commercial, editorial or creative points of view. They also discussed the power of Goldwell colour in its versatility, capability and longevity, as well as the pivotal education and support from the brand.

“I love that there’s so many ranges in the Goldwell colour range that you can choose so you can pick and choose the range that works for you,” Shannon shared.

“I really appreciate the support and the training Goldwell give you, you’re never left not knowing anything,” Chelsea added.

Made to pack a room full of networking and creative talent, Goldwell Color Colab succeeded in creating an epicentre of inspiration and sharing it all to the world.

“We’re celebrating what we can do with our amazing portfolio and the amazing creativity of our artists and having a lot of fun along the way,” Alexandra shared.

For more information visit www.goldwell.com.au

We’re celebrating what we can do with our amazing portfolio and the amazing creativity of our artists and having a lot of fun along the way."

ALEXANDRA

ZUBAN

Hair by Rosie Hardy from Wildlife Sogo

Hair by Gyspy Monk and Bali Griffiths from Willomina

MIAMI MAGIC

Rogue Beauty recently sent their Australian R+Co Next Gen Collective to Miami for an exclusive R+Co Excursion made to inspire salon owners in creativity and business.

Over October 20 to 23, a myriad of lucky leading hairdressers were sent to Miami in the US on an aspirational R+Co Excursion, where the Australian R+Co Next Gen Collective experienced a prestigious four-day immersive event that highlighted cutting edge trends and business strategies. Miami is renowned as an artistic, cultural epicentre, which provided the ideal backdrop to these dynamic inspirations.

“Anyone who knows me, knows my passion for this industry and, at R+Co, we are constantly pushing the boundaries, being unapologetically disruptive. With the launch of our full clean colour portfolio, we knew it was time to showcase the R+Co experience to our Australian fans right here in Miami. This is just the beginning – we can’t wait for our next adventure,” shared Jemma Goos, Rogue Beauty, Sales & Education Capabilities Manager.

The Australian cohort of salon owners consisted of Chantelle Nydal of Saburi Hair Studios, Ryan King of Loco London Hair, Tiffany Decaux of Iris House of Hair,

R+Co Next Gen Collective hairdressers Ryan King, Elly Paynter, Stevie Vincent, Ella Burke, Chantelle Nydal, Tiffany Decaux

Elly Paynter of SIX A, Stevie Vincent of Stevie Vincent Studios and Ella Burke of Studio AH.

Attendees enjoyed in-depth education across hairdressing techniques, product innovations, and tools from R+Co, with highlights including styling demonstrations thanks to the R+Co Collective and a preview of R+Color.

Business strategies were an essential component of the event, and attendees were treated to tailored and intimate sessions thanks to elective courses, bespoke salon coaching, a hands-on class and a feature Fireside Chat with the R+Co leadership team. Intensive sessions and topics on salon business strategies spanned profitability, marketing, social media and team leadership, offering attendees actionable insights on how to elevate their businesses and stay competitive in a rapidly changing industry.

“Our industry is always evolving. We should approach it with an open mind and learn from all generations. Just being in a room with so many industry influencers wanting to inspire positive change has been incredible,” Chantelle shared.

“This experience was unlike any business education I’ve had. Learning about cognitive biases and how they impact client relations has been transformative. The R+Co leadership is an open book – their generosity and genuine care for salon businesses is monumental,” Elly added.

The event also fostered a sense of community and networking, with social opportunities such as a welcome reception and social occasions throughout the week, where hairdressers from across the globe could connect.

“As a new salon owner, this excursion was perfectly timed, giving me confidence to tackle future challenges,” Ryan said. “Being around artists like [R+Co Co-Founders] Garren and Howard McLaren, while feeling so welcomed by the R+Co team, was both empowering and creatively rejuvenating.”

“I didn’t know there was a whole other level we hadn’t even touched in this industry. Seeing the transparency, honesty, and family spirit at R+Co has been so uplifting. This team is going places – I can feel it,” Tiffany added.

Described as a transformative experience, Australian salon owners took pertinent insights and an inimitable energy all the way from Miami back to their national salons. To the next R+Co excursion.

Rogue Beauty is the exclusive Australian distributor for R+Co. For salon or wholesale enquiries, contact info@roguebeauty.com.au or 1300 725 122. For more information visit www.roguebeauty.com.au

Davines hosted international hair artist Annie Ankervik at a Bondi event, showcasing her contemporary style to beauty media.

Welcoming Swedish hair sensation Annie Ankervik to Australia in the ideal style – with perfect early Spring weather on Bondi Beach –Davines hosted a breakfast event in a luxury suite of Hotel Ravesis, showcasing Bondi’s spectacular sea-views from on-high and unveiling inspirational session styles within.

Annie is an internationally renowned editorial hairdresser, a two-time national hair champion in Sweden and a creative leader. She collaborates with prolific fashion houses and has seen her work published globally in high-end beauty and fashion publications. Leading a styling session for hairdressers and beauty media at the September event, Annie showed off two impressive, Scandi inspired hair looks. The first was a wearable, relevant, Sabrina Carpenter-inspired half-up style with covetable texture all tied in a trending bow. The second look showed the power of product that was saturated on the hair to build volume, culminating in a sleek, sculptural up-style and paired with artful accessories.

In a decidedly relaxed environment, between playful on set stories, Annie offered a live step-by-step look at the hair styles and showcased the power, necessity and function of many of her favourite Davines tools. Annie lists products such as the brand’s More Inside Shimmering Mist, More Inside Dry Wax, Oi Liquid Luster and Liquid Spell as hero products to add shine, fight frizz, create undone textures, promote workability, reinforce the hair cuticle and add body.

For more information visit world.davines.com

ANNIE IN BONDI STARLIGHT

CLOUD NINE unveiled their latest collection of electrical tools, titled the Starlight Collection, at a sophisticated soirée in Sydney.

Welcome CLOUD NINE’s Starlight collection, which upgrades the design of the brand’s most popular tools with an elegant matte silver shimmering finish with chrome accents. It also boasts new and improved technology updates that will be rolled out across the full range next year. The range focuses on tailored settings that prioritise hair health.

The Starlight Collection comprises the Original and Wide Iron, which are available individually or as part of a limited-edition Luxe gift set, which includes a leather case, comb and brush, as the ideal gifting option.

Technological upgrades for the straighteners include the capacity to utilise Frictionless Revive Mode™ at all temperature settings, which was previously only available on select tools and fixed at 150°C. This technology improves on the Revive Mode™ function and offers hair health benefits at every temperature. Additionally, the straighteners’ 11-setting

temperature allows for total adaptability, personalisation and optimisation for each hair types. The settings range from 100°C for fragile hair to 200ºC for very thick and coarse hair that’s difficult to style.

The collection also offers the Curling Wand for smoother curls created through a moisture-locking, mineral-infused barrel and variable temperature control, as well as the Airshot and Aisrshot Pro hair dryers. The Airshot has anti-static blow-drying technology and variable temperature control for healthy results and versatility, while the Airshot Pro has the Eco-Precision motor for more power and CleanFlow technology for longevity.

The collection was showcased to beauty media at a launch event at Sydney’s Olio restaurant, with a styling presentation courtesy of Michael Kelly from Salon HER, and styling services for guests thanks to the Salon HER team. Guests enjoyed drinks, Italian canapes and took home a tool from the range, with specialised monogramming thanks to The Best Kind.

For more information visit www.cloudninehair.com.au

THE MAN. THE BRAND.

20 years on we celebrate a brand that took the hairdressing retail industry by storm through innovation and a product line up that empowered hairdressers to stock and sell better retail. Fast forward through colour development to truly global education, we chat with the man behind the brand, the products and the fame that’s continuing to drive KEVIN.MURPHY into the next dimension, writes Cameron Pine.

Based in Melbourne from the 80s to the early 2000s, Kevin Murphy’s career, despite his prolific reputation as a session and editorial hairdresser, was born in a salon. His style was unique and he’d mix unlikely products like eyeshadow and thin out gel to make it dry faster backstage to get the results he wanted in hair. This led him to produce a brand he knew would give hairdressers the confidence to create fashionable hair that consumers love.

Kevin worked in leading salons before starting his own salon, titled Kusco-Murphy, in the 90s. This was the very name that saw the birth of his first products, once called Kusco-Murphy and not KEVIN.MURPHY, Many of you who have been around since then would remember Hair.Resort – his very first product.

“Having the salon and the brand Kusco-Murphy in Melbourne, none of the hairdresser brands would buy my product because they didn’t want my salon name in their salon. They said they’d buy it if I called it KEVIN.MURPHY,” Kevin said.

The first product, EASY.RIDER, is a cult favourite styling crème combining a revolutionary formula that the brand still uses today – its minty green pastel packaging was a first for the industry and oh-so-welcome in a sea of the same. In 2004, the KEVIN.MURPHY brand was born with a range of seven naturally derived, texture-driven products. There are now more than 150 in the portfolio.

“The beachy tubs outsell the shampoos and we’ve had the same tubs since 2008 As a mixture of setting lotion and cold cream, men’s products, including NIGHT.RIDER, are still our highest sellers,” Kevin said. “A product has to do something while it’s doing something else. Customers want a duality of benefits, performance and

anything that makes styling easier. People want crossovers – hero products where they don’t need to buy the whole line.”

The KEVIN.MURPHY brand has evolved significantly over the last 20 years and to celebrate the two-decade milestone, the brand has launched two new limited designs of their most coveted styling product – Anti.Gravity.Spray and Hair.Resort.Spray. Anti.Gravity.Spray helps hair go bigger, while Hair.Resort.Spray. treats hair to a day at the beach.

colour and styling products that have bond builders attached.

As the product innovations evolve, marketing and consumer trends are evolving too.

“We are here for the hairdresser as our number one, for me especially, but people are now purchasing online more than ever before, and I think that it's taken the onus off the hairdresser to really have all that stock because hairdressers want to come and colour hair but, at the same time, your spaces are also a showroom for the brand,” Kevin said. “People are buying differently. We have to change the way we are doing things and make sure we don’t turn into a big brand that can’t move with the hairdresser too.”

From the trend away from bigger salons to smaller spaces and studios continuing, Kevin too cites the changes in needs and demand for education. He believes the smaller salons can be really great for the customer in terms of consultation and experience and that the brand needs to adapt to where consumers are happy to spend.

Kevin is focusing back on education so expect to see a lot of content featuring him.

“People want short, sharp education between clients. They are not going to watch for hours – it has to be bite size and relatable,” he said.

A few new products are currently in the works and Kevin says to stay tuned into

From his home in Byron Bay that he has just sold for a potential move back to his roots in Melbourne, 20 years has been a great opportunity to gain an insight into how Kevin reflects on the changes in the industry, such as the rise of smaller, boutique salons and the importance of social media for brand engagement. Kevin and his team are heavily focused on the need for multi-functional products and the shift towards using influencers and ambassadors over traditional campaign models. He also cites the need for more discussions around balancing work and life, the importance of supporting hairdressers, and the future direction of the brand.

KEVIN.MURPHY has uniquely enabled a meeting of both the craft and the consumer, elevating both hairdressers and products silmultaneously.

“From the outset I wanted KEVIN.MURPHY to be different. I knew the range had to be visually distinct, there seemed little point filling innovative formulas into something that looked too regular and it also had to perform.”

From a few products developed to meet an unmet need, to now operating in over 60 countries with a global network of salons and stylists, we look forward to the next two decades of our beloved KEVIN.MURPHY.

For stockist enquiries, please contact your Ozdare Business Development Consultant or visit www.ozdare.com/contact-us

DECADENCE DECADES OF

Fortifying a four-decade long journey of iconic hair designs, superlative service and inspiration, Zucci Hairdressing teamed up with Aveda for a sophisticated style revisit that respects heroes of our time. From base to bold and individuality from the past to now, we’ve covered four decades of inspiration both commercially and creatively. One age-defying partnership of vision and leadership, and hundreds of thousands of clients, welcome to 40 years of Zucci.

Hair: Shakira Petrucci and Rocco Petrucci for Zucci and Aveda

Photography: Milos Mlynarik

Styling: Liv Sharp for Style by Sharpy

Make up: Julie Cooper

Creative Direction: Cameron Pine

SHAKIRA PETRUCCI X ROCCO PETRUCCI X AVEDA

Shakira Petrucci and Rocco Petrucci drew upon their four decades of influence in hairdressing, with 40 years of Zucci to build an editorial that defines their decades of relevance. Rocco founded Zucci in 1984 and has built the brand into what it is today and, since 2009, Shakira has opened a new pathway for creatives. We spoke to them about products, inspiration and beyond.

WHERE DID YOU PULL SOME REFERENCES FROM TO INSPIRE YOU ON SHOOT DAY?

Shakira: Archive looks inspired the feel and theme of this shoot, which includes the work we have both created over the past 40 years. We looked through our archive of print and digital images, old mood board and muses we both have been drawn to. We picked out our favourite images we had created, and we chose to give them a new life for 2024. Rocco has every issue of Italian Vogue from the mid90s to the mid-2000s, and the original supermodels heavily inspired him. He loves photography, movement, structure and texture. My creativity is more structured and planned.

WHAT WERE YOUR GO-TO PRODUCTS FOR THE SHOOT?

Shakira: For volume, lift, and shine, we used Aveda Phomollient and Volumizing Tonic. For shine and texture with a mailable finish, we used Pure Brilliant Retexturing Gel and Anti-Humectant. For hold and texture, we used the Air Control and Control Force. Our go-to heat protectors are the cult Nutriplenish LeaveIn Conditioner and the Botanical Repair Leave-In Treatment.

HOW LONG HAVE YOU WORKED TOGETHER AS A FATHER AND DAUGHTER TEAM IN HAIR?

Rocco: It feels like forever but, technically, it's 17 years. Shakira began as a receptionist before starting her apprenticeship 15 years ago. I never pushed or expected her to work in the business; it had to suit her and what she wanted to do. Zucci would not be what it is today if Shakira did not come on board so I am grateful to have her by my side, or more like leading the way!

Shakira: I have always been around the salon, after school and weekends and at all the competitions, shows, photoshoots and trips to Hair Expo from the age of 16. I loved the energy and was a pretty social kid, so I liked meeting all the different types of people this world had to offer. I never wanted to do the hair, just be around it. Fate had other plans, and I could not stop once I started.

WHAT DOES CREATING INSPIRATIONAL HAIR IN-SALON MEAN TO YOU?

Rocco: At Zucci, we are inspired by our guests. We look at their hair and lives and work with their wants and wishes to create a custom look just for them. We want the hair we create to elevate how our guests feel about themselves. We aim to customise the hairstyle completely for the guest and the canvas we are presented with.

HOW DOES EDITORIAL INSPIRE YOU DIFFERENTLY TO SALON WORK?

Rocco: Everyone wants to look beautiful. Editorial styling is more about what pleases me and my aesthetics. It is where I can share my vision and creativity without bounds.

WHAT DO YOU LOVE THE MOST ABOUT THE PARTNERSHIP WITH AVEDA?

Rocco: We have been partnering with Aveda for 29 years. Ultimately, we mainly partner with them because no other product range on the market is high-tech, high-performance, diverse, environmentally friendly, and smells as good as Aveda. Aveda is the leader in green technology in hair and beauty products. Their inhouse biochemist department creates technologies from plants that don't exist in the beauty world, which they

put into their products. Their products do what they say they will do and have a low impact on the user.

HOW WOULD YOU DESCRIBE THE OVERALL VIBE OF THE SHOOT?

Shakira: This collection is a hommage to looks we have created in the past. We have drawn on textures, shapes and techniques from the '80s, '90s, 2000s and today to bring these images to life. We loved the idea of having richness and warmth in the background and wanted clothing and makeup with similar tones. For the hair, we wanted to showcase all the lengths. As a stylist, Rocco is drawn to shorter textured and structured shapes, and I, as a colourist, enhanced these shapes with coloured accents. The words we chose as inspiration for the shoot were ‘free, classic, wearable, sophisticated and healthy’. The collection reflects how we work, truly complementary.

Rocco Petrucci Shakira Petrucci

CURVEScontemporary

CLOUD STONE

SLOANS SALON LANE COVE @sloanssalons

SCALP REMEDY

Your clients can bring the spa experience home with Davroe’s Scalp Remedy Spa Pack. Nourishing ingredients and stylish packaging put luxury care and effective treatments into your clients’ hands.

With the scalp care category continuing to evolve and gain important traction in the hair care market, the Scalp Remedy Spa Pack by Davroe is the ideal solution, promoting hair growth, providing nourishment and caring for the scalp in a well-balanced scalp ritual. The products are formulated to reduce sensitivity, dandruff and dryness in an immersive, spa-inspired range housed in high-end, modern packaging.

“The Scalp Remedy line has received a thoughtful refresh, now featuring a Micelar Cleansing Oil, an Overnight Serum, an

Exfoliating Scrub, and a luxurious Scalp Brush,” shared Jordan Robertson, Davroe Global Ambassador. “This range takes scalp care to the next level, creating a spa-like experience right at home. Key ingredients like olive oil and amino acids play an essential role in soothing and nourishing the scalp. For someone like myself, who uses product daily, it's great! I mean who doesn't want a spa experience at home?”

A collection of four products synergistically work together in a luxurious, spa-inspired ritual. The pack includes the Scalp Remedy Spa Overnight Serum, a restorative serum that hydrates and soothes the scalp during sleep, for natural hair growth and to enhance the scalp’s skin barrier, while the Scalp Remedy Spa Micelar Cleansing Oil is a rejuvenating pre-cleanse treatment that gently clarifies and refreshes the scalp. This fights dandruff, removes impurities and revitalises the hair.

The Scalp Remedy Spa Exfoliating Scrub offers a deep cleanse that removes buildup

and dead skin cells, ensuring the scalp is refreshed and ready for optimal hair health. Finally, the Scalp Brush ensures effortless application to enhance the scalp care routine by promoting circulation and ensuring even product distribution.

These products are imbued with Davroe's natural complex of Amino Acids and Ceramides, which complement nourishing components such as olive oil, serving to strengthen the hair from the inside out, enhance elasticity and prevent breakage, for healthier, shinier results. The Davroe Colour Protect Complex is also used to protect colour and the products are simple to use and apply for ideal at-home care.

Consumers are becoming more and more educated on the essential benefits of scalp care, both as an extension of skincare and as the foundation from which healthy hair grows. The Scalp Remedy Spa Pack transforms the scalp for healthier, more vibrant hair, becoming an essential retail option in 2024.

For more information visit www.davroe.com.au

SHORTY

Welcome a professional compact clipper ideal for barbers and hairdressers that’s efficient, optimised and noise reduced. This is Shorty, thanks to Gamma+.

Meet the Gamma+ Shorty, which promises a big performance in a fittingly short size. The tool is centred around a state-ofthe-art EON long-life digital brushless motor, in order to pack power and innovation in an ultra-compact body. The tool is available in three colours, consisting of black, bright orange and vivid turquoise.

The tool offers a unique cutting experience as the ideal combination of form and function. The high torque of the 7500 RPM motor sculpts hair looks with strength and precision. The Shorty further has two hours of run time, is complemented by TIGHTEN and STRETCH taper bracket kits and has a set of four double magnetic guards.

The tool is also built with an ergonomic design with a secure grip, balanced weight and low vibration for unparalleled control, allowing hairdressers to express their creativity without fatigue, in a tool that fits perfectly in the hand.

“Shorty is the ideal tool for professionals looking for the perfect combination of function and style. The bright, vivid colours of the covers allow you to customise and make your Shorty unique, and to stand out anytime and anywhere,” Gamma+ said. “Choose to be the best, choose to stand out, choose Shorty.” For more information visit www.gammaplus.com.au

FATBOY AND FRAMAR

Iconic international brands Fatboy and Framar are joining the Dateline Imports P/L family, bringing style, colour tools, creativity and a whole lot of personality to our shores.

Dateline Imports P/L has pioneered in the Australian haircare market for almost five decades, and the latest versatile offerings to their portfolio are beloved global brands Fatboy and Framar. The additions further diversify and innovate Dateline Imports’ suite of brands, empowering the professional hair market with extensive ranges, as Fatboy focuses on creative styling capabilities and Framar inspires as a female founded, familyowned company predicated on bold colour and style technology.

Founded in 2016, Fatboy prides itself on being a rule-bending, unconventional hair care brand for both men and women, comprising curated essential and awardwinning daily care products. The brand is led by The Fatboy Factory, which is both the company's Williamsburg, Brooklyn-based headquarters and Creative Collective, building on the brand’s creative essence. The company was created by

musician and hairdresser, Tyson Kennedy, co-owner of New York’s Cutler Salon, and his business partner and bandmate, Tim Youngson, both of Grammy-nominated, New Zealand-based punk band Steriogram, and the brand exudes this spirit of rock and roll.

The cutting-edge brand is always about looking for what’s next, promising paraben-free, sulphate-free, crueltyfree, and colour-safe technology, and performance and endurance as priorities. Fatboy’s innovation process draws on Tyson’s extensive hairdressing experience, while high-touch interactivity with salons and stylists is also a key part of the creation system.

Key products arriving in Australia include the brand’s OG Perfect Putty, winner of the GQ Grooming Awards Winner, which offers matte secondday texture and volume, as well as the brand’s Sea Salt Pomade, a Refinery29 Beauty Innovator Award winner, which offers a beach-style aesthetic. The Fatboy Styling Cream, the 2021 Men’s Health Grooming Award winner, gives medium flexible hold and protects hair from heat and UV damage while thickening and volumising and the Fatboy Spray Putty, a GQ Grooming Awards winner, delivers second-day gritty texture. The Fatboy Defining Finish Hairspray, the Allure Best of Beauty Awards winner for 2019, is a daily medium-hold hairspray that holds style and eliminates flyaways, and the Fatboy Tousle & Go is a light-hold hair texturising spray and dry shampoo that elevates fine hair. Finally, the brand’s Moisturising Shampoo and Conditioner pair and Volumising Shampoo and Conditioner pair add care capabilities to the range.

Framar joins the portfolio after nearly 40 years of operation since being founded in Niagara Falls, Canada by brand president Maria Gallo, who started the business out of her husband Frank’s salon, becoming the first in Canada to sell foils specifically for hair hairdressers. With Maria’s sons Giovanni, Francesco and Roberto joining the business, the company has grown to cater to the world and professional hair

industry’s rising colour obsession, now selling hair tools and accessories in over 190 countries worldwide. The brand’s creativity, wit, humour and personality make their market voice unique, amassing over one million organic followers across TikTok and Instagram, with a strong social media focus.

Framar aims to both embolden professional hairdressers and captivate consumers, and bold packaging, their original brand identity and high quality and innovative products do the trick. Key products coming to Australia include the brand’s colourful Pop Up Foils, available in a range of tones and patterns with embossed texture in a pre-cut and prefolded, efficient format, as well as the Framar Embossed Foils, which deliver a high-quality, classic foil that’s available in rolls and pop-ups. The brand’s lightweight Dreamweaver Combs offer three sizes to suit every service in black and pastel tones, while Detangle Brushes parse through stubborn knots on all hair types, extensions and wigs. Their variously sized Tint Brushes, made with the brand’s famous AccuSoft bristles, are tapered to pick up and distribute colour evenly, quickly and precisely.

“Listening to our audience is our superpower, allowing Framar to consistently produce creative, innovative solutions for professionals who love their craft just as much as we do,” shared Claire Terrio, Social Media Specialist from Framar. “Our vision is to cultivate the spirit of creativity that makes this industry beautiful by providing stylists with tools that inspire their artistry.”

Fatboy’s rebellious spirit, ideal blend of style and substance and comprehensive line-up to achieve all-gender, highfashion looks, alongside Framar’s globally renowned, intimate approach to becoming what it calls “your favourite stylist’s favourite tools” change the landscape of style, colour and care in Australia’s hair market and elevate the craft of hairdressing more broadly. Don’t miss these launches, thanks to Dateline Imports P/L.

For more information visit www.datelineimports.com.au

COLOUR CREAM

LuminArt Professional Colour Cream allows hairdressers to unleash their creativity, thanks to the power and personalisation of Natural Look’s Australian extracts that ensure longlasting, healthier, vibrant results.

LuminArt Colour Cream from Natural Look Australia, draws on a rich 65-year heritage as a proudly Australian owned and formulated brand, built to carefully develop rich and reliable colour results, with Australian and New Zealand clients as its muse.

“Our ecologically designed colour range offers bold shades and empowering tones, all responsibly crafted to suit the unique hair colour requirements of Australia and New Zealand,” the brand explained.

The Colour Cream is created by Artav Australia’s expert hair care team and consists of a versatile palette of 96 permanent shades and 48 ecologically formulated, ammonia-free, age-resistant colours. The hues are specifically designed to expertly cover grey, add lustre to the hair and prioritise healthy, strong hair.

The technology is imbued with premium Australian extracts and ingredients. These components include Kakadu Plum Extract, a native Australian antioxidant that’s one of the world’s richest sources of Vitamin C, which offers hair nourishment and protection, as well as Coconut Oil, which absorbs into the hair to protect essential amino acids and promote healthy, hydrated hair. Wheat Amino Acid provides the building blocks of protein necessary to penetrate the layers of the hair shaft for strength and repair from within.

The LuminArt formulations are anchored by the brand’s exclusive blend of Active Botanical Extracts, which are a natural herbal complex derived from the leaves, flowers, fruit, herbs and roots native to Australia. This complex supports a smooth, nourishing colour application and ensures healthier hair.

Other key features include a UV filter with Active EHM (ethylhexyl methoxycinnamate) that absorbs UV rays for both protection and shine.

Additionally, MPT (Micro Pigment Technology) ensures maximum pigment absorption that doesn’t disturb the hair's natural structure.

Purpose-built to enhance hair, elevate artistry and cater to Australian and New Zealand clients, LuminArt Professional

Colour Cream puts both hair health and colour creativity at the forefront. From bold colour transformations to grey coverage and everything in between –I scream, you scream, we all scream for LuminArt Colour Cream.

For more information visit www.naturallook.com.au

CRAFTY

Schwarzkopf Professional announced their 2024 Colour Crafter competition winners, naming finalists and then champions in the apprentice category and major title and inspiring creatively in the process.

Schwarzkopf Professional have named the winners of their highly anticipated 2024 Colour Crafter Competition, announcing the Colour Crafter winner and the Apprentice Crafter winner, which celebrate the talent of the hairdressing industry across all experience levels. The entries spoke to the power of hair colour, creativity, skill and transformation.

An esteemed judging panel comprised of industry leaders and experts included such luminaries as Schwarzkopf Professional National Ambassador Dee Parker-Attwood, Schwarzkopf Professional Creative Ambassador Jason Fassbender, Schwarzkopf Professional New Zealand National Colour Ambassador Jennifer Morgan and Schwarzkopf Professional Guest Artists Kristie Kesic and Stuart Bane.

Krystle Tokunai of Tokunai Hair, QLD, was awarded as the overall Colour Crafter winner, for “beautiful execution, clever colouring, creativity, and a well-rounded concept, including a great haircut, styling, and model selection,” according to Dee. The entry was lauded for its creativity, technical precision and its bold use of colour, in colour placement, blending and visual storytelling, as well as a flawless execution and artistic approach.

A range of location-based finalists were chosen before Krystle was announced as the final winner. Krystle was a QLD finalist, joined by Gemma Koster of Safari Room, Lauren Morris of Zed Hair & Beauty and Olivia Nosworthy and Paige Cameron of Cobelle Creative. NSW finalists comprised Jeffrey Yeoh of N33 Hair Studio, Lambert Romain Kawada and Ellie Jang of Kawada Hair Studio and Ning Yeoh of ÉCLAT. From Victoria, Dani Blakeley and Shaun Lawson of Yoshiko Hair, Emma Boyle of Steph Meyer & Co and Marie Longo of Clarke and Co Hair were finalists, and South Australia had Annalyse Champion and Olivia Barbaro of La’Tease Hair as finalists. New Zealand’s representatives were Amy Wood of Amy’s

Hair Design LTD, Jackie Whata and Leeanne Elliott of House of Elliott, Lily Orben of Aboki Hair and Maggie Zhou or Kess Hair and Beauty.

Martha Flower of Wieselmann Salon, VIC, was named as the Apprentice Crafter winner, winning for the entry’s creativity, fresh perspective and technical skill.

Hair by Krystle Tokunai

This competition highlights the incredible creativity and passion within the hairdressing community. We are committed to supporting and inspiring professionals to elevate their craft, and Colour Crafter is a testament to that dedication."

GINA THOMAS, HEAD OF EDUCATION AT SCHWARZKOPF PROFESSIONAL

“Martha's apprentice entry was a standout. The colour jumped out at me and the fact that an apprentice created such an instant impact with colour for me was my winner,” Kristie explained, further commending the entry’s detail, bold styling choices and innovative approach to styling. Martha’s entry showcased the promise and professionalism, as well as natural talent and confidence, essential to her status as a sure rising star.

Grace Forster and Kiki Verdel of Tokunai Hair, Paige Gibson of Blade Runner Hair at the Charles and Ruby Hughes of Wieselmann Salon were apprentice finalists.

“Congratulations to our winners and all participants! This competition highlights the incredible creativity and passion within the hairdressing community,” said Gina Thomas, Head of Education at Schwarzkopf Professional. “We are committed to supporting and inspiring professionals to elevate their craft, and Colour Crafter is a testament to that dedication.”

The competition was inspired by the global Essential Looks 1.2024 collection, tasking entrants with utilising the brand’s Igora Royal, Vibrance, Zero Amm and BLONDME in colour and Osis+ and Session Label for style to create looks in line with this editorial aesthetic.

Entries consisted of a before and after shot of the model’s head and shoulders, as well as a full-length total look image, in portrait and on a plain background, using a real model. The entries were submitted online, with phone photographs both accepted and encouraged. Cut, colour, style, finishing skills, fashion and beauty were all essential components for creating the total look. Colour comprised 70 per cent of the judging criteria, while style covered 20 per cent, the cut counted towards five per cent and the total look accounted for five per cent as well.

As the National Colour Crafter winner, Krystle won a full one-day mentoring session with Schwarzkopf Professional ambassadors and leading hairdressers Dee, Jason and Jennifer, as well as editorial coverage, a complimentary invitation to brand seminars found in the 2025 Education Brochure over 12 months throughout 2025 to the value of $1,000 and a CREATIVE COLLECTIVE Invitation to the SKP Styling Team. The covetable total prize is valued at $12,000.

As the National Apprentice Crafter winner, Martha will receive a one day mentoring session with Schwarzkopf Professional ambassadors Jennifer and Kristie, editorial coverage and a complimentary invitation to brand seminars found in the 2025 Education Brochure over 12 months throughout 2025 to the value of $500, for a total prize value of $3,500, with all flights and accommodation covered for both winners.

Congratulations to the talented winners! For more information visit www.schwarzkopf-professional.com.au

Hair by Martha Flower

INHAIR

THE LATEST SALON ARRIVALS

1. DESIGNME

Hold.ME Styling Stick (02) 9666 3611

2. REVLON PROFESSIONAL UniqOne All In One Hair Mask www.revlonprofessional.com

Sea Holly Restorative Shampoo www.acanlux.com.au 1 2 5 14 6 8 7 3 4 15 11 12 9 13 10

3. FABRIQ Safe Mask (03) 9583 1575

4. ORI LAB

Smooth Oil and Moisture Mist (07) 3899 9133

5. ALAFAPARF MILANO PROFESSIONAL

Semi di Lino Sunshine Hair Protective Milk (03) 9336 2088

6. TRICHOVEDIC

Luxury Instant Treatment www.trichovedic.com.au

7. JOICO

Curls Like Us Curl Hydrating Foam, Hydrating Gelée and Crème Styler 1300 764 437

8. MARIA NILA Purifying Cleanse Shampoo 1300 725 122

9. OLAPLEX

Moisturize & Mend Leave-In Conditioner 1300 437 436

10. ORIBE

Gold Lust Dry Heat Protection Spray 1300 725 122

11. NEUMA

Neu Repair Treatment Masque 1300 EVOLVE

12. O&M PS Spray 1300 724 635

13. NATURAL LOOK AUSTRALIA

Curly Boost Hydrating Shampoo and Conditioner and Hyaluronic Curl Activator 1800 805 276

14. MOROCCANOIL

Scalp Balancing Shampoo and Conditioner, Purifying Scrub and Revitalizing Scalp Tonic 1300 437 436

15. ACANLUX

THE ALL-NEW MAMAWEST

Take a step inside this new take on MAMAWEST, a red, pink and mint green space that’s dripping in creativity and romanticism, writes Shannon Guss.

Welcome what’s being affectionately referred to as ‘MAMAWEST 2.0’ –the all-new home of this prolific Melbourne salon, where every day is Valentine’s Day.

Under the helm of renowned, award-winning hairdresser Sheridan Rose Shaw, the new MAMAWEST space, which is situated in West Footscray – hence the west-based title – offers features and interiors to enthral as the new address of this salon institution.

“I feel so proud to have created a unique salon that represents who we are and what we do at MAMAWEST – Australia’s first-ever hair salon and creative space merging creativity and community,” Sheridan said.

The impressive 336 square metre space hosts six basins, 20 chairs, nail and beauty services and a café inside. Beyond these comprehensive services, the salon houses a sizeable photography studio and education space, with a separate entrance and the title ‘What You Want It To Be’. This speaks to Sheridan’s rising experience in session work and education leadership, including recent credits with O&M as hair director on runway shows at this year’s Australian Fashion Week, as well as education showings for the brand, at Hair Festival and beyond.

Photography by Hyggelig Photography

A colour palette of subtle mint green with pink and feature red is creative, luxe and romantic – from unique red basin chairs, a bright red reception desk, fully red benches and even heart shaped red mirrors, all the way to pink bathrooms. The salon is encased in mint green, pink and red feature walls, across from floor to ceiling windows, with salon accessories in this colourway spanning trolleys, chairs and even the red computer. The aesthetic catches the eye, thanks to design work from Elly Paynter of HELFORM.

The salon held an official launch party in August and showed its community spirit by raising money for the Reaching Out In the Inner West of Melbourne charity through the event, which aids those experiencing homelessness.

Sheridan and MAMAWEST have taken home finalist nods and wins across creative and business award categories, including the title of Victorian State Salon Business of the Year at last year’s Australian Hair Industry Awards (Business). We can’t wait to see what additional awards they continue to add to their undoubtedly red mantle. For more information visit www.mamawest.com.au

NEW FARM’S FINEST

17 years of forging a name as a modest in size but decadent in direction hairdressing salon, owner Luke Reynolds, a true lover of luxury and curator of craftmanship in hair, has moved into a new custom designed space in New Farm, a discerning high-street location home to a salon equally as distinguished, writes Cameron Pine.

Luke Reynolds Hairdressing is no stranger to recognition, having won AHIA Salon Team of the Year in 2022 after many years of showing up, skilling up, and representing our industry with a premium poise. The new salon on Merthyr street New Farm has now expanded from a compact 50 square metres to 152 – tripling in size while still keeping that luxurious and cosy feel the previous salon was known for. Unlike the old salon, the new space has zones for a premium journey and when it’s full, it certainly doesn’t feel like it.

Luke was conscious not to lose the ‘dark luxury’ vibe of the old salon space in the creation of his new world of hair. Feeling that many new salons, while modern, are stark, uninviting and miss the mark when conjuring up that luxury hotel vibe, Luke’s salon unapologetically blows that out of the water.

“I set out to create a luxury high-end space to serve clients better but in the same vein as a natural progression to what we already had. The modern luxe vibe had to be transferred from the old salon,” said Luke.

Architect Rowena Cornwall of Coop Creative has known Luke for 20 years and set out to ensure his salon was equally as personal to his style aesthetic, which is personable and elevates the client experience well beyond its previous location.

Rowena and Coop Creative designed all of the Spicers resorts, Elements of Byron Resort and Spa and numerous other luxurious five-star hotel and largescale projects.

Luke and Rowena worked closely from idea to execution and her experience and familiarity with the old salon helped create a space to suit a growing business and something that would be highly unique to work in for aspiring industry creatives. They also ensured it was something that clients would noticeably feel is a complete elevation in luxury from the average salon.

Fast-forward a year and an eight-week build, the new salon is a journey in the zoned zeitgeist and aspirational luxury.

“We’ve elevated the salon in every possible way, from extra space to state-of-the-art equipment and furnishings and the whole process, client journey and experience is next level. It has amplified our already high-end processes, increased the comfort level and added excitement,” Luke said. “The addition of the colour table to the process has been exceptional for clients to work while processing and to really relax, and the separated dark basin area has been a hit, creating a basin sanctuary-style cave.”

Also notably, Luke has found the new salon has provided an attractive proposition to attract new staff to work in a world-leading environment.

“I think its attractive to team members to work in a successful, beautiful high end, reputable, thoughtful, state of the art space, not to mention in such a fantastic location with a great existing team that encompasses such incredible team culture, and success together,” he said.

Luke Reynolds

Creating such a high-end space didn’t come without its growing pains and the difficulties of keeping on budget as building costs skyrocket and materials are more expensive than ever.

“It strangely has almost felt like starting again after 18 years. The actual physical design and build process was great though, the team I had with in Coop Creative and Tonic Projects were both incredible to work with and it went very smoothly,” Luke said. “Everything since the new build is going according to plan as far as growth of the business is concerned. We are experiencing nice growth week on week and month on month. I attribute this to the incredible location, stunning design, increased visibility, ease of parking and team growth.”

The salon features high-end lie-flat basins from Maletti complete with steam pod attachments. The elevation of service in such a dedicated basin area includes hair facials that are now upping the ante of the salon service menu. LED strip lights line fully brass-like encased retail and shelf displays, conjuring up the vibe of a high-end department store or hotel at each step of the journey.

The salon’s herringbone floors and dark black wood finishes conjure up the atmosphere of a high-end Japanese restaurant or bar – a style that reflects Luke but one that is also significantly timeless. Statement pendant lighting, wall sconces and directional basin lights from Illumin8 create an atmosphere of articulate elevation. However, the last thing Luke wanted was to open in a bigger space and lose the vibe of the salon.

“Everyone always said the old salon had a good vibe and energy and I believe it’s a mistake to change what you have. If the business is successful and you change it when you move, you may as well start a new business,” Luke said.

Being only 450 metres from the old salon on a large corner block on a high-street, the new salon is much more visible and accessible. The sliding doors also give it a real hotel and sophisticated retail vibe, with dark panelling even from outside the salon with an inset Luke Reynolds hairdressing logo. The atmosphere is set for a premium experience even before entering.

A huge plus in the area is the fact the salon also has unlimited parking for clients in on-street spots and an entire free shopping centre carpark just across the street.

“The parking is also what really drew me to the space, there’s a great food and shopping centre nearby that makes it easy to come to the salon, do some shopping and grab lunch and other necessities, all in the one place without it being a shopping centre salon.”

Everything in the space is custom made including lockers for staff, a travertine-look designer colour table and the in-set mirrors.

“It was always going to be essential at some stage to be able to take the business to the next level. With the old space, while it served me very well for 18 years, there was only so much it could do and provide to the business, especially when we were constantly at capacity. I also wanted to provide a beautiful space

for my team to flourish in, the invigoration, increased inspiration, and the uplift in the team since moving has been incredible to see. I think there was also an element of needing and wanting more of a challenge in my career and personally – it was time,” Luke said.

It was always going to be essential at some stage to be able to take the business to the next level."

LUKE REYNOLDS

With a solid plan for growth and an expansion of offerings, including retail. Luke’s current partners, Oribe and Wella, present immaculately in the salon.

An important piece of the success in the new salon, is for the staff to have space to retreat in and an office for Luke to work with all eyes on every corner of the salon, but in private if need be – it’s about workable space that doesn’t sacrifice the experience.

“A new treatment menu is being implemented at the moment, which is designed to be exciting but to better accompany the incredible lie flat Maletti basins lounges and steam pod system and attachments,” Luke said.

For those expecting more from their salon and those who don’t throw around the world luxury lightly, you’ll find your home at Luke Reynolds hairdressing. For more information visit www.lukereynolds.com.au

KEY JUNCTURE

Salon Lane has unveiled its fifth space in Bondi Junction, offering another luxury hub and community haven to its Sydney offering, writes Shannon Guss.

Salon Lane have debuted the newest iteration of their workspace salon brand for or independent hair, beauty, and wellness entrepreneurs, with a new space in Bondi Junction, Sydney, officially having its grand opening on August 25.

Sitting in the heart of Sydney’s Eastern Suburbs, conveniently alongside Westfield Bondi Junction, the salon takes over the ground and first floors of the newly completed Bond building in a stylish space that offers 23 fully furnished, private salon studios and 14 open workstations.

Other amenities include a client lounge with a coffee bar, a private outdoor terrace, a wash lounge, a colour bar stocked with leading brands, a member lounge with laundry facilities and a high-tech media room, all of which elevate both the member and client experience. The ground floor also houses a retail shop and hosts a full-time concierge to assist with daily needs.

The space expands on the flourishing Salon Lane concept, which contributes to the growing independent hair and beauty realm by offering connection, community, ease and convenience, as well as an effective business referral network, with the opportunities and entrepreneurship possible in

independent hair and beauty. The space is the fifth for Salon Lane, building on other Sydney locations in Surry Hills and the Lower North Shore, as well as Brisbane locales in West End and Teneriffe, with this new launch having already neared full capacity before even opening.

“We’re incredibly proud and excited about our new Bondi Junction location. Our unique concept continues to resonate with the hair and beauty community, offering independents a supportive, high-end environment to grow their businesses,” shared Jared Keen, Salon Lane’s Co-Founder and CEO.

Since launching in 2020 thanks to business experts Jared, Lance Kalish, and Moss Kadey, Salon Lane has grown to be Australia’s largest shared workspace provider for hair, beauty, and wellness professionals. This new space offers extended adaptability, resources and the opportunity to connect in an otherwise individual pursuit. Hair colourist and stylist Tahlia Maxwell, who recently moved from Salon Lane Surry Hills to Bondi Junction, shared these benefits.

“I began my journey with Salon Lane nearly three years ago, and it’s been incredible,” she said. “What I love most is the flexibility in running my own business. Sharing the studio with two others in Surry Hills, having the opportunity to create a space together in Bondi Junction and starting a new chapter in this stunning location has been truly exciting for all of us.”

“Salon Lane provides our business with a unique platform for growth,” added Ricky Rosen, Director of Tokyo Headspa, which is expanding into its fifth Salon Lane location. “The spaces are stunning and offer our clients an unforgettable experience from the moment they arrive. Our therapists also thrive in this environment, enjoying collaboration with other members.”

The Grand Opening event on the night of Sunday, August 25, featured a ribbon-cutting ceremony, drinks, appetizers, a DJ, and guided tours of the space, with a unique hair activation and sensory experience in collaboration with industry veteran Natalie Anne and other high-profile artists. The sold-out event raised proceeds towards the St Vincent de Paul Society. For more information visit www.salonlane.com.au

NEW HUES

YOUR LATEST COLOUR TECHNOLOGY

1. CHRISTOPHE ROBIN

Shade Variation Shampoo and Conditioner www.mcmbeauty.com

2. SCREEN

Puredips Colour Recharger Hair Masks (02) 9666 3611

3. LAKMÉ

Glaze Treatment Hair Color and Color Activator 1300 437 436

4. EVO

Staino in Tangerine 1300 437 436

5. ARTÈGO

It’s Color Permanent Crème Haircolor 02 9099 1111

6. JOICO

Color Vegan Light Toners (02) 9666 3611 1 14 7 9 5 2 4 6 12 13 15 3 11 8

Blonde Life Color Enhancing Masque in Silver and Violet 1300 764 437

7. R+CO

Bleu Blonded Brightening Shampoo and Masque 1300 725 122

8. GOLDWELL

TopChic Zero Permanent Hair Color 1300 135 722

9. MUVO

Balayage Shampoo for Brunettes 1800 MY MUVO

10. KERACOLOR

Color + Treatment in Platinum and Mocha (02) 9666 3611

11. TONIK

Silver Shot 1300 EVOLVE

12. TRICHOVEDIC

Blonde Toning Shampoo www.trichovedic.com.au

13. NATURAL LOOK AUSTRALIA

LuminArt Professional Hybrid and Permanent Colour Creams 1800 805 276

14. ALFAPARF MILANO PROFESSIONAL Colorwear and Evolution of the Color www.alfaparfmilanopro.com/au-en/

15. ECHOSLINE

Looking for salon chairs that make a statement in your salon? Look no further than these favourites, designed to perfectly complement your salon’s style and elevate your space, thanks to Comfortel.

& MEADOW TAN II Salon chair

LEXI TEXTURED BLACK Salon chair

ARCHIE SAND Styling Chair

BLAKE TEXTURED BLACK Salon Chair

DAWN SAGE GREEN Salon chair

SERENA SAND Salon Chair

ROXANNE TEXTURED BLACK Styling Chair

CHLOE SAND Salon Chair

MARTINA Styling Chair

CHLOE TAN II Salon Chair

Leticia Prado: FROM DREAM TO GLOBAL BEAUTY ICON

Arriving in Australia from Brazil with little more than a suitcase, Leticia Prado also brought a bold vision. Today, as the founder of BKT Beauty, she has transformed hair treatments worldwide, introducing innovations like Nanoplasty—a treatment that smooths and strengthens hair without harsh chemicals. Her journey, from a home-based salon to an international brand, is a testament to resilience and creativity.

Leticia’s path wasn’t without challenges. When the pandemic closed her home salon in Sydney, she adapted, using the time to create BKT’s at-home Brazilian Keratin Treatment (BKT) and Nanoplasty products. As the first salon in Australia to specialise in Nanoplasty, Leticia aimed to offer hairdressers a formaldehyde-free, healthier straightening option.

Determined to find a better alternative to traditional keratin treatments, Leticia developed Nanoplasty—a solution that reduces frizz and adds shine without exposing clients or professionals to harmful chemicals. Her products quickly gained popularity, reaching markets across Australia, New Zealand, and beyond.

THE FUTURE OF BKT BEAUTY

Today, BKT Beauty is more than a product line; it’s a community. Leticia’s workshops have trained over 6,000 hairdressers, and her flagship salon in Sydney exemplifies her commitment to quality. With an expanding presence at international expos, Leticia is setting new standards in haircare.

With plans to expand her salon model and strategic partnerships on the horizon, Leticia is focused on growth and empowerment. Her story inspires salon owners and clients alike, showing that resilience can turn dreams into global success.

MULTILEVEL HAIR REPAIR

OLAPLEX’s latest launch comes by way of the new No.5 LEAVE-IN MOISTURIZE & MEND LEAVE-IN CONDITIONER, which repairs, seals split ends and fittingly moisturises, from cortex to cuticle.

Cult brand OLAPLEX has unveiled its latest obsessworthy technology, which launched as of November at Haircare Group to cater to all hair types needing to be quenched. The newly launched No.5 LEAVE-IN MOISTURIZE & MEND LEAVE-IN CONDITIONER transforms hair, providing instant and continuous multi-level hair repair that elevates hair health and prevents future damage.

“No.5 LEAVE-IN MOISTURIZE & MEND LEAVE-IN CONDITIONER is clinically proven to provide twelve times more moisture after one use,” explained Lavinia Popescu, Chief Scientist at OLAPLEX. “We created a Future Damage Shield, which is a combination of plant-based polymer and plant sugars that form an invisible breathable barrier on hair strands to help repair and protect hair from damage. Along with the Future Damage Shield, our patented OLAPLEX Bond Building Technology ™ strengthens fragile bonds with every step of the routine for the healthiest hair possible.”

The brand’s renowned Bond Building Technology™ anchors the product, relinking disulfide bonds for strength and structure, while a High-Adhesion Sealing Complex mends split ends immediately and offers a continuous reparative effect. A Hydramino Replenishing Blend offers hydration, detangling and shine, while the Future Damage Shield brings it all together, preventing mechanical damage from styling and everyday aggressors, while also providing 232°C heat protection. Clients and clinical research have shown immediate conditioning, protection against breakage, repaired cuticles and the prevention of future damage, all after just one use. The product is further made to provide continuous benefits that enhance hair health with every use. Consumers report hair feeling smooth,

soft, more manageable, moisturised, weightlessly hydrated, frizz-free, deeply conditioned and looking and feeling immediately healthier in droves. After two weeks of use, consumers reported increased shine and improved look and feel across concerns of hair damage and hair health, particularly at the hair ends.

Clinical tests additionally report hair strength improving by five times after one use, in addition to overwhelming moisture, with breakage reduced by 81 per cent and 88 per cent split end sealing, both after one use. The product is vegan and colour safe.

“I’ve been with the brand since the beginning and this new technology is seriously a game-changer,” shared Tracey Cunningham, OLAPLEX ambassador. “OLAPLEX’s products repair and strengthen hair unlike anything else on the market and I admire their commitment to innovative solutions for hair. My clients always ask for leave-in recommendations and I can’t wait for them to try this. It’s smoothing, hydrating, and leaves the hair feeling super healthy. I see myself and my clients using this product after every cleanse.”

OLAPLEX is renowned as a leading, science-enabled, technology-driven hair solution, which has revolutionsed the industry for a decade. With innovative

OLAPLEX’s products repair and strengthen hair unlike anything else on the market and I admire their commitment to innovative solutions for hair. My clients always ask for leave-in recommendations and I can’t wait for them to try this."

TRACEY CUNNINGHAM

bond-building technology, the brand is passionate about creating healthier, stronger hair, thanks to its proprietary, patent-protected ingredient that works on a molecular level to protect and repair damaged hair. The No.5 LEAVEIN MOISTURIZE & MEND LEAVE-IN CONDITIONER is the latest chapter in this inimitable story.

For more information visit www.thehaircaregroup.com

ASH & LEAF

An Australian, premium, family-owned business with a bespoke approach to hair and beauty, meet Ash & Leaf and never look back.

Ash & Leaf has burst into the Australian haircare market, as a proudly national brand specialising in hair, barber and skincare.

“At Ash & Leaf, we believe that healthy and beautiful hair and skin is the foundation of confidence and wellbeing. That’s why we’re dedicated to providing high-quality, natural hair and skincare products that deliver real results. Our products are carefully formulated with premium ingredients that are gentle on the hair and skin, and free from harsh chemicals and synthetic fragrances,” the brand shared.

With its family-focused, intimate and local basis, the brand is passionate about both sustainability and supporting the local community, including in the use of its use sustainable and eco-friendly packaging materials and ethically sourced ingredients. Production facilities in Australia and a bespoke and tailored approach to professional product innovation are further benefits of this new salon staple.

“We’re committed to promoting a holistic approach to beauty and wellbeing, and empowering our customers to feel their best, both inside and out,” the brand said, promising the power of natural beauty within its extensive range.

Hair styling products cater to curly, medium, thick and even kids’ hair, which showcases the brand’s versatility in a variety of men’s and women’s styling products. Men can enjoy beard oil, beard wax and more, while beauty options like dark circle cream are available for both men and women.

“If you're looking for a product that suits your unique needs, we focus on hair and skin care products and pair them with raw materials to go beyond the current market,” the brand said.

Support this Aussie find – this is Ash & Leaf.

For more information visit www.ashnleaf.com.au

SILVER BULLET TRAIN

Like a freight train, Silver Bullet has spent more than three decades forever changing the Australian and New Zealand hair industry, with innovation and technology as its engine. The proudly Australian-owned professional brand began with the intention to revolutionise the industry with cuttingedge, high-tech tools designed to empower both stylists and consumers.

For over 20 years, Silver Bullet’s heat tools have changed the game. Their first versatile range of five straightener models, launched in 2003, introduced varied heat settings, plate widths, materials and price points, to diversify professional straightening options. These straighteners were launched with a blend of ceramic and tourmaline plates, adapting from more regularly used sole ceramic plates, combining to ensure more even heat distribution and to generate negative ions that seal moisture in the hair for sleek, shiny results. The brand’s iconic early Extreme Hair Straightener and Lightning Series boasted these features.

Ionic Generator technology was another breakthrough, launching in 2004 in the Silver Bullet Ionic Hair Straightener to emit millions of negative ions, beyond the previous dual plate technology of its predecessors. The negative ions worked to neutralise positive ions that contribute to frizz and static, effectively smoothing the hair cuticle for a glass-like finish and longlasting style. The technology worked for all hair types, especially chemically treated or highly processed blonde hair, and is still used by the brand today.

Silver Bullet expanded to Curling Irons at a similar time, introducing curling models with digital displays that allowed the user to monitor temperature, at various sizes, with hero ceramic and tourmaline materials. The brand also launched other firsts, such as a wet-to-dry hair straightener, with plates that changed colour when ready for use, and a compact travel straightener with retractable plates and farinfrared technology.

In 2005, Silver Bullet launched its inaugural hair dryer and continued to evolve in this space with bold launches over the next decade, packing

Over more than 30 years, Silver Bullet has transformed the technological hair market through a range of innovative breakthroughs. Here, we take a deep dive into some of our favourites.

extensive power, lightweight builds, fast drying capabilities and ionic and ceramic technology. Titanium technology, launched in 2006, was another important development, offering instant heat with no hot spots, as well as an ultra-hard, scratchresistant surface, improved smoothness and no gripping to hair. Hairdressers were able to style quicker, with longer-lasting results and more creative capabilities, including curls, flicks and waves. The brand’s The President Professional Ionic Hair Straightener, Extreme Titanium Hair Straightener and Manhattan Titanium Ionic Professional Hair Straightener featured this central technology.

From late 2009, Silver Bullet responded to the rise in popularity of in-salon keratin smoothing treatments, with a ceramic and tourmaline-based straightener that could reach 230°C to deliver these services with the highest temperature ever achieved by the brand’s straighteners. The Keratin 230 Ceramic and Titanium Hair Straighteners’ legacies are still prevalent, with modern updates, winning acclaim for this heat acceleration, floating plate designs, even distributions, diverse builds and advanced surround heat. The Ceramic tool was a best-seller for ten years, and Titanium is the brand’s current best-selling straightener. Other key technological features, particularly prevalent since 2018, include integrating far-infrared technology, seen in the Titanium 230 IR Elysium Infrared Hair Straightener. Innovative infrared strips radiate gentle yet powerful heat deep into the hair shaft, allowing hair to retain its natural moisture, ensuring shine and reducing damage for all hair types, thanks to low, consistent and gentle heat. The introduction of touch screen technology was another innovation, creating enhanced convenience and control over temperature settings, as featured on the Titanium 230 Supernova Touch Screen Hair Straightener. Silver Bullet continues to broaden its

technological horizons, and its latest hair dryers, launched in the last two years, served to modify the classic hairdryer shape into a sleek, futuristic design, as equipped with lighter, more energy-efficient BLDC (Brushless Direct Current) motors. These motors deliver faster drying times with less heat, less damage and less noise. The Jetliner, Spectre, Daytona and Ingenious Hair Dryers make use of this technology, paired with extensive modes and settings.

Their latest launch, the Silver Bullet Asteria Hair Straightener, builds upon these breakthroughs, as paired with intelligent sensing technology thanks to a built-in sensor that automatically adjusts temperature as needed for smarter styling. This reduces dullness, prevents colour fade and protects against thermal damage from roots to tips. 32mm titanium plates, adjustable heat up to 230°C, an ultra-fast PTC heater, an ionic generator and LED temperature indicators deliver smooth, efficient, personalised, precise, professional styling for all hair types. A locking design, 60-minute auto cut-off, dual voltage, 360° swivel power cord, three-year warranty and included heat mat and storage pouch only add to its convenience.

Silver Bullet’s ethos is ‘the future is now’, a staple in its cutting-edge technology and clear in its forward-thinking philosophies. The brand is looking ahead by actively pursuing multiple innovation projects, making advances in sensory technology to improve hair and scalp health and gearing up introduce an entirely new category.

“Our exploration includes lighter, longerlasting materials that will revolutionise our product lineup for hairdressers. In 2025, we’ll invest significantly in research and development to uncover how these innovations can benefit the end usercreating tools that are not only lighter, faster, and more durable but also offering advantages we've yet to imagine. We are also diving into exciting experimental stages involving AI technology,” the brand shared.

“Stay tuned as we continue to make Silver Bullet hotter, faster, better, and even more advanced.”

For more information visit www.datelineimports.com.au or www.silverbullethair.com.au

SHADOWS TO SPOTLIGHT

Recently cleaning up with four separate awards at the 2024 Australian Hair Industry Awards (Business) and Salon of the Year at the Australian Hair Fashion Awards, Circles of Hair owner Sharlene Lee sought to find a solution to constantly asked business questions and advice. This shadowing program is designed to reveal her salon’s every single move by serving complete transparency to inspire others and trigger industry growth, writes Cameron Pine.

As the only way to reach salons across the country, and across the ditch to New Zealand, Sharlene Lee’s shadowing program has garnered international interest and is the only program like it ever to be launched in the industry. Allowing salons to come to her and her business and learn every detail including figures behind the scenes, Sharlene believed it was time to see how her salon operations really work.

“As hairdressers and salon owners or managers, we have to see it and not just sit down and be dictated to. They need to learn just how we do it from seeing it first-hand. The shadowing program provides an opendoor policy for them to really see if what we are saying and achieving as a salon is really true,” Sharlene said.

Convinced that many salons are stuck in a cycle of thinking they can’t have more, but still with so much room to make more money and up-sell services, the first shadowing program, following a pilot session with Sharlene’s dear friend Terrina Brown from Zedz, was undertaken by Chantelle from Miss Monaco salon in Queensland. Chantelle was willing to do whatever it took to get into Sharlene’s business back-end. From posting this first experience across social media –including Sharlene’s rapidly growing TikTok and Instagram accounts, where her TikTok has amassed a significant 110,000 followers in fewer than 12 months – Sharlene’s social footprint has people in the street coming up to her everywhere she goes.

Already booked out until June next year, Sharlene admits she’s bitten off a little more than she can chew with the programs happening almost every week in the first year. While it’s a simple process for the salon to get hands-on and sit side by side, both her salon coordinator, Fallan, and her son Declhan, who is carrying the torch in salon as the Operations Manager, have to ensure that the salon team still gets the focus it deserves.

Sharlene charges $2,500 for the one-day program and $4000 for the two-day program. An additional person adds $600 for the program.

“Nobody before in our industry has done this and been so honest,” Sharlene said. “A lot of salon owners not only don’t pay themselves enough, but our program reminds them to think about why they’re going through all the stress of running a business if their figures aren’t personally rewarding.”

Sharlene says that from just about every experience every salon that has worked with her program has shown how they have been able to make an extra $10,000 a week instantly after the program, sharing that “salons are doing my program are texting me saying that they are hitting more of their goals that they didn’t think were possible”.

“If you come to my program you have to get in front of the camera, and for some salon owners or managers who have never been in front of the camera, it’s a daunting experience. However, we have to prove and allow you to speak in your own words just how a busy salon like Circles of Subiaco does the figures that we do,” Sharlene said. “If everyone that comes isn’t prepared to go on my TikTok and Instagram and their social media channels and share their experience and takeaways, then they can’t do the program.”

Sharing the load between those that drive the salon, Sharlene splits her fee for the program between herself, Declhan and Fallan. Where many salon owners forgo generosity in the quest for more profit, Sharlene’s approach has always been to share the most possible with her team and the dividends will come back tenfold.

“I break everything down from costs to expenses to back-end functions. For some salons, simple things like their Google Maps and Google profile aren’t updated and they are losing the opportunity for new clients just with a few small tweaks instantly,” Sharlene said.

Once a new client also sees how busy the salon is, re-booking then flourishes, just by having the processes in place to cash-in on the salon’s unique atmosphere every step of the way.

“Dissecting things in the back end is how we show that we attract more than 110 new clients coming into the salon each week,” Sharlene said.

Chantel Saliba and Georgia Charlesworth from I Am Hair

Dural with Sharlene

Once salons see this in the backend the penny drops about just how many small changes they can make to boost their business.

“We then go and customise the program to suit their needs because everyone needs something completely different in terms of goals and targets and how to apply what we do to their business. I can’t do it to a wide audience because everyone needs something different,” Sharlene said.

“I just want our industry to elevate and I’m sick and tired of hearing from these salon owners who work like they are a one-man band. There are so many little salons that aren’t making enough to pay their owners adequately and I just want to keep the industry alive by encouraging salons with four or five or more employees to share in success.”

Believing that most salon owners don’t adequately look at their reports, if at all, Sharlene shows all of her reports and figures – obviously assuming that most shadowing program participants keep these confidential out of respect. Anyone who knows Sharlene is well aware that either way she is not afraid to share the truth. From an increasing waitlist of inquiries towards the end of 2024, Sharlene admits she will limit the number of programs for 2025 to focus on her own team, in order to practice what she preaches.

“It’s hard to address your team when you’re spending one on one time with shadow team participants every week,” she said. “I have been left feeling exhausted from the shadowing programs and feel sometimes I have not been giving enough to my team – we get inquiries every week and currently have a list of 20 salons waiting to do the program in 2025, so we are working on a process to streamline this and some other education we can offer nationwide in 2025. My team is constantly growing but there’s only one of me and I can’t do it every week. I gave it everything this year but I have to cap it at one to two a month.”

Having to ensure value for the salons attending and give her all to every program, Sharlene gains significant satisfaction from hearing from salons following the program, not only that they are making more money but the fact that the team is more engaged and instantly set on new targets as soon as they are back in the salon.

In 2025 Sharlene is currently in conversations with L’Oréal Professionnel about a roadshow with PRO.CONNECT – with details to be announced soon. More salons will too have the opportunity to be involved with Sharlene’s lauded skillset in business.

“We push the participants to focus until they can really see how they are going to change,” Sharlene said. “Salons really need to look at their bills and how they are quoting clients, this is one of the biggest concerns when seeing the figures of another business. After my program you want all of your staff to be making $10,000 a week,” Sharlene said.

The program has gained significant traction through social media. Even other businesses

are noticing the power of transparency, sharing detailed financials, and pushing participants out of their comfort zones, including public speaking. The program aims to elevate the industry by encouraging salon owners to expand and improve their business practices.

The program also promotes a better work/life balance for owners and reminds them that they can’t work 12 hour shifts forever. It asks salon owners what their plan is for engaging staff to help push their business into the next bracket.

“People don’t want to share their success anymore and it’s becoming a real problem because the salons that won’t share are all complaining about everyone going out on their own and doing rent-a-chair. I’m trying to make a difference to our industry, and show that it is possible to have a big team of 10, 15, 25, or 55 like I have,” Sharlene said. “While they are scared that their people are going to go out on their own, they’re also scared to show their staff their figures. We show a solution for everything. Saying ‘let me show you’ is the most powerful thing.”

Sharlene has been posting her staff’s weekly commissions on a public forum for more than a decade, and this is just an extension of this.

Sharlene also says that too many salons have seniors who are in complete control and particular over their own columns but, to be a busy salon, they have to be prepared for things to jump around, especially if they want to make more money.

Sharlene’s shadowing program is about catapulting each staff member to the spotlight and is Sharlene’s open book. Overall, it highlights the need for salon owners to track their numbers, set clearer targets for every staff member and maintain accountability. The program has significantly impacted participants' revenue and business practices, leading to industry recognition and high demand from even more staff wanting to work for Circles, a problem many salons are grappling with but aren’t proactive in trying to fix.

If Sharlene’s program can be booked out just from a few posts on social media, then your business too can change dramatically just with a few small changes, ones that the shadowing program will force you to make.

For more information visit www.circlesofhair.com.au

People don’t want to share their success anymore and it’s becoming a real problem because the salons that won’t share are all complaining about everyone going out on their own and doing rent-a-chair. I’m trying to make a difference to our industry, and show that it is possible to have a big team of 10, 15, 25, or 55 like I have."

SHARLENE LEE

Mikki Auld from Paloma Roan Salon with Sharlene

Ayden Hawkins, Kaine Vakai and Emily Mailey from Kaine Vakai Hair Artistry with Sharlene

YOGA BEAUTY

Born from wellness, Yoga Beauty stays true to its name, imbuing skin, body and care products with the teachings of yoga.

Yoga Beauty is a range of skincare, beauty and body products dedicated to the concept of self-care and wellness. The range is centred on the component of Seabuckthorn Oil, renowned for its longevity but not otherwise used in mainstream skincare, and is born from the teachings of yoga.

“The last few years have taught us the importance of self-care,” said brand founder Cherie Cady-Ellis. “For most people, that period in time heightened our sense of well-being. In the midst of lockdowns and realising that self-care should be on my list of priorities, like many others, I took up daily online Yoga classes. It was my way of diluting the noise around me about doom and gloom and continual reminders of the many risks and frustrations in the current environment, helping me to feel as though I was taking care of myself.”

These yoga classes taught Cherie about the importance of having ideal settings in her home to practice yoga, and the significance of products such as candles, diffusers and essential oils to create these environments.

“I thought about this long and hard and being an advocate for skincare that doesn’t just focus on the face, I thought about a skincare range that could replicate this sense of self-care and wellbeing,” Cherie explained, adding that she was inspired to create a range that fused the benefits of yoga and promotes self-care. The products are particularly inspired by the Pigeon pose in yoga, which is known to help the user feel refreshed.

A range that includes a body oil, body moisturising cream, revitalising mist spray, sea salt scrub, body cleanse, diffuser, yoga beauty candle and essential oil blends, as well as bundles of these products, builds this sense of calm and self-care. For more information visit www.yogabeauty.com.au

SPRING CLEANING

BizCover, Australia’s number one online business insurance service, explains why an “insurance spring clean” is a good idea as the weather warms up.

As the weather starts to warm up and we head towards both summer and the silly season, it may be time to consider reviewing your insurance.

Business insurance is one way for salon owners to address common risks and protect their businesses from claims. However, the policies that you last purchased may no longer fit your business. As your salon grows and changes, your insurance needs may also evolve. So, if it’s been a while since you last thought about your salon’s insurance, then a “spring clean” may be in order.

You can start by asking yourself the following questions.

1. HAS MY SALON EXPANDED OR CHANGED?

If you’ve been operating your salon for a while now, chances are it looks different than what it did on your first day of business. Changes like hiring more staff, moving to larger premises, or offering a new range of services may impact your business insurance.

Think about the different ways your salon has changed since you last reviewed your insurance. You may need to update your policies to avoid underinsurance – which basically means that you don’t have sufficient cover to replace your assets or fully protect you from the risks your small business faces.

Consider whether your current cover limits are adequate to cover any losses. Think about inflation as it can also impact the cost of replacing damaged stock and construction. Also, if you’ve started offering new services, new types of insurance might be needed to cover all your new business activities.

2. HAVE I BOUGHT NEW

EQUIPMENT?

When it comes to your trade, the right tools and equipment are absolutely essential. If you’ve invested in new salon equipment – such as shampoo units, high-end styling tools, or new pedestal dryers – then you may want to adjust your cover amount to reflect these additional investments.

On top of this, there’s also the equipment you need to actually run the salon, like your laptop, tablet, payment system and smartphone. Replacing these essential business tools could be expensive, which is another reason to consider updating your cover.

3. WHAT WOULD I DO IF I WAS HIT BY A CYBERATTACK?

Cyberattacks are big in the news right now, and with good reason. The Australian Signals Directorate discovered that cybercrime in Australia has risen by 14 per cent over the past year, and a recent study by Accenture found that 43 per cent of all cybercrimes target small businesses.

If you have a website, accept payments through EFTPOS, take online bookings, or store your clients’ details on a computer or in the Cloud, then your business could be vulnerable to a cyberattack.

This is where Cyber Liability insurance could help you. It covers the expenses and restoration costs related to data breaches, including theft or loss of client information, business interruption costs and cyber extortion, among other things. Your insurance may also include 24/7 incident response that can connect you with IT help in the event of a cyber incident. This could be a handy feature to have, as many small businesses do not have access to a full-time IT helpdesk the way a much larger corporation would.

4. AM I PREPARED FOR AN UNEXPECTED EVENT?

No one wants to think about what would happen if they were suddenly and unexpectedly unable to work due to an accident or illness. Personal Accident and Illness insurance may be something to consider if you rely solely on yourself for an income. This can provide cover should you become permanently disabled or pass away due to an accident. Cover can also include a weekly benefit for loss of income if you are unable to work because of an unexpected injury or illness, even if it occurs outside of work.

Then there are business insurance policies that are designed to help protect your business against unexpected events, like Business Interruption or Theft insurance. These policies are often available as part of a custom-built Business Insurance Pack, often referred to as a BizPack.

5. ARE THERE ANY WAYS I CAN SAVE ON MY BUSINESS INSURANCE?

If you haven’t reviewed your insurance in a while, then it may be time to get a few quotes to see if you could save money on your premiums.

You can compare multiple quotes on business insurance in minutes by simply visiting the BizCover website. BizCover have helped over 11, 900 Aussie hairdressers, salons, and barbershops compare quotes and get instant cover online in minutes!

For more information visit www.bizcover.com.au

If you’ve started offering new services, new types of insurance might be needed to cover all your new business activities.”

7 TIPS TO THRIVE IN THE BUSY SEASON

Hairdressing legend Tracey Hughes looks at how to set your salon up for success so you can have your best season yet.

As the festive season and summer rush approaches, salon owners face a critical period of heightened demand, and it's crucial to prepare your salon for a surge in business. Here are seven tips on how to do it.

1. FORECAST DEMAND AND OPTIMISE YOUR STAFFING LEVELS

The first step is to forecast demand during the lead-up to Christmas so you can optimise your staffing levels during this time. To do this, use your salon software’s reports. It should enable you to easily look at previous busy periods to give you a benchmark to work with.

Look at metrics such as appointment volume, peak times, and stylist performance. This historical data will help you understand when you’ll need additional staff and which times require more coverage.

Create a flexible staffing schedule to accommodate high client traffic. You could consider offering additional hours, and attractive bonuses, to your team during this time, and make sure everyone is aware of the schedule well in advance to avoid last-minute surprises.

2. ENHANCE YOUR CLIENT EXPERIENCE

It’s important to ensure that your salon is equipped to handle higher volumes of clients without compromising service quality. This might include stocking extra retail products or streamlining your reception processes.

When it comes to making clients feel special while also making the most of the surge in appointments, leverage your client history notes to personalise the experience for each client who walks into your salon, such as offering seasonal add-on services so they can treat themselves, or recommending gifts for their loved ones such as Christmas packs vouchers. This can lead to increased customer satisfaction and loyalty.

Remember to give them a good reason to rebook for the new year, too. Making sure your team is rebooking clients before they leave your salon secures future revenue for your business.

3. OPTIMISE YOUR INVENTORY MANAGEMENT

The lead-up to Christmas is a time when you don’t want to run out of stock, or over-order. Analyse your sales data through your salon software’s reporting for inventory to determine which products are most popular during busy periods so you’re making decisions based on data rather than guesswork. Increase stock levels of these high-demand items, and seasonal items such as Christmas packs, to avoid shortages.

Make sure you order products and supplies early, too. Check with your suppliers about potential delays or shortages and adjust your inventory plans accordingly.

4. RUN SEASONAL PROMOTIONS

The lead-up to summer is a great time to run seasonal promotions to both attract new clients and retain existing clients. Craft special offers for the Christmas and summer periods, such as Christmas gift packs, holiday packages or summer hair treatments. Promote these deals through email newsletters, text message campaigns, social media, and your salon’s website.

5. STREAMLINE YOUR OPERATIONS

When you’re expecting a surge in appointments, finding ways to save your team time and streamline operations will help ease the pressure.

Leveraging software features like online booking will reduce the number of phone calls or messages your team needs to spend time on by allowing clients to book their appointments online.

Selling vouchers online is another way to increase your revenue generation during the Christmas period while also saving your team time, as clients can purchase gift vouchers online and receive them automatically, without your team needing to touch the sale.

Making sure your team is rebooking clients before they leave your salon secures future revenue for your business.”

TRACEY HUGHES

Another way to save your team time trying to fill lastminute cancellations and gaps is by using AI-powered marketing, such as Kitomba’s REACH.ai integration. It finds empty gaps in your appointment book and sends personalised emails and text messages to clients who best fit the available slot and don’t have a future appointment booked, saving your team hours on the phone, while keeping your appointment book full.

6. TRACK YOUR PERFORMANCE METRICS

Regularly review your KPIs such as average dollar per client, service time, and client retention rates. Your salon software should be able to provide real-time insights into these metrics, helping you identify areas for improvement and adjust your strategies as needed.

7. PREPARE FOR UNEXPECTED CHALLENGES

Keep a close eye on real-time data in your salon software during the busy period. This will allow you to make quick adjustments to rostering, inventory, or promotions as needed, ensuring you stay on top of any challenges that arise.

HAVE

YOUR BEST SEASON YET

Preparing for the busy Christmas and summer periods involves more than just increasing staff and marketing efforts. By leveraging your salon software’s features and reporting, you can gain a deeper understanding of past performance, optimise your strategies, and ensure a smooth and successful busy season. Implement these tips to boost efficiency, enhance client satisfaction, and maximise revenue, setting your salon up for a prosperous and enjoyable peak period. Tracey Hughes is an educator, speaker, Hall of Fame inductee, four-time Educator of the Year winner, four-time recipient of Excellence in Education, and ten-time Salon of the Year awardee, as well as a Kitomba Salon and Spa Software international ambassador. For more information visit www.kitomba.com

more moisture after one use*

*As tested in a clinical facility using curly tresses.

INSTYLE ISSUE-4 2024

EDITORIAL

UPFRONT

MEET BKT BEAUTY

DE LORENZO REVEAL THE SUMMER SOLACE COLLECTION

UPFRONT

SHORTCUTS DEBUT AIRE FOR SOLO HAIRDRESSERS

WHAT NEW AUSTRALIAN INDUSTRIAL RELATIONS CHANGES MEAN FOR SALONS

AUSTRALIA WINS GOLD AT 2024 KAO SALON DIVISION GLOBAL CREATIVE AWARDS

GHD ANZ ANNOUNCE STEPHANIE LEATHERS AS NEW MANAGING DIRECTOR

EDWARDSANDCO SELLS FOUR SALONS

BOND HAIR RELIGION WIN AT AUSTRALIAN ACHIEVER AWARDS

CPR HAIR PARTNER WITH HAIR-3RS TO EDUCATE ON FAMILY VIOLENCE PROTOCOLS

CURATE AWARDS OPEN 2025 ENTRIES

DCI EDUCATION AWARD 2024 DCI EDUCATION SCHOLARSHIP

AUSTRALIAN AND NEW ZEALAND HAIRDRESSERS PRE-NOMINATED FOR 2025 INTERNATIONAL HAIRDRESSING AWARDS

OLAPLEX LAUNCHES NEW BOND SHAPING TECHNOLOGY™

ALFAPARF MILANO PROFESSIONAL UNVEIL NEW COLOUR COLLECTION

DYSON UNVEIL AIRWRAP I.D.™ MULTI-STYLER AND DRYER

JOICO HOST STUDY TOUR MEDITERRANEAN CRUISE

DAVROE STYLES CHRISTOPHER ESBER AT PARIS FASHION WEEK SS ‘24

SHIBUI HAIR CARE LAUNCHES IN AUSTRALIA

O&M STYLE AJE STUDIO AT SAILS ON LAVENDER BAY

MODERN MEN

2025

BEST IN THE BIZ

HAIRHOUSE HEROES

LA SOIREE

HIGH FASHION

MANE STAGE

NAUGHTY OR ICE

MADE FOR ORIGINALS 2.0

COLOR COLAB

MIAMI MAGIC

ANNIE IN BONDI STARLIGHT

THE MAN. THE BRAND.

DECADENCE DECADES OF

SHAKIRA PETRUCCI X ROCCO PETRUCCI X AVEDA

CURVEScontemporary

SCALP REMEDY

SHORTY

FATBOY AND FRAMAR

COLOUR CREAM

CRAFTY

INHAIR

THE LATEST SALON ARRIVALS

THE ALL-NEW MAMAWEST

NEW FARM’S FINEST

KEY JUNCTURE

NEW HUES

YOUR LATEST COLOUR TECHNOLOGY

Leticia Prado: FROM DREAM TO GLOBAL BEAUTY ICON

MULTILEVEL HAIR REPAIR

ASH & LEAF

SILVER BULLET TRAIN

SHADOWS TO SPOTLIGHT

YOGA BEAUTY

SPRING CLEANING

EQUIPMENT?

7 TIPS TO THRIVE IN THE BUSY SEASON

1. FORECAST DEMAND AND OPTIMISE YOUR STAFFING LEVELS

2. ENHANCE YOUR CLIENT EXPERIENCE

3. OPTIMISE YOUR INVENTORY MANAGEMENT

4. RUN SEASONAL PROMOTIONS

5. STREAMLINE YOUR OPERATIONS

6. TRACK YOUR PERFORMANCE METRICS

7. PREPARE FOR UNEXPECTED CHALLENGES

YOUR BEST SEASON YET

Articles inside

SALON PROFILE: SALON LANE

INFEATURE: CRAFTY

ONSTAGE: MIAMI MAGIC

ONSTAGE: MADE FOR ORIGINALS 2.0

ONSTAGE: HIGH FASHION

ONSTAGE: 2025