DESIGN
THE NEW
DIIOR10 DIIOR10’S SALON RENOVATION IS ABOUT MORE THAN JUST AESTHETIC, WITH BUSINESS DETAILS, SUSTAINABLE PARTNERSHIPS AND A FRESH APPROACH TO CLIENT CARE BRINGING IN A NEW PHASE FOR THE SALON, WRITES SHANNON GUSS.
S
ydney’s Diior10 salon had a renovation planned prelockdown, and executed it within these difficulties and with an optimism that always saw the glass as half full. The renovation is part of a major overhaul of the whole salon, which will be anchored by renewed business models and approaches. “Whilst the renovation was pre-planned before the lockdown arrived, having the extra time enabled me to execute the redesign and restructure of our brand and salon with that little more attention to detail,” salon owner Daniel Di Iorio said of the lockdown renovation, explaining the extra effort he’s put into the salon as a whole. “I’ve been busy developing business model changes to suit our ever changing industry landscape. Beyond this, a new website is being built and there’s possibly a re-brand in the near future too.” The new approach is detailed in a series-long video campaign, which point to these important new salon aspects, such as a Comfort Menu with specific, luxury details for clients, a Consultation Bar that puts the emphasis on this service and the Shampoo Lounge with a privacy screen and new treatment menu with additions such as a hot towel service for ultimate relaxation. The videos also showcase the salon’s one-to-one service guarantee that tells clients they’ll have an exclusive hairdresser
56 INSTYLE
