HAIR FESTIVAL 2022
THE WRAP HAIR FESTIVAL 2022 WAS A HAIRDRESSING HAVEN TWO YEARS IN THE MAKING AND IF YOU WEREN’T AT CARRIAGEWORKS OVER THE JUNE LONG WEEKEND, WE HAVE A TINY TASTE OF WHAT YOU MISSED, WRITES SHANNON GUSS.
Wonderland
22 INSTYLE
Photography credit: Natalie Page – Oneill Photographics
Piloroo education session
IT’S BEEN THREE years since the hair industry gathered for a dedicated weekend of hair and, judging by the energy in the room over two full days of Hair Festival, the excitement of that reunion and celebration was palpable. 4300 industry members walked through the doors of Carriageworks to check out the first ever Hair Festival and we already can’t wait to do it all again. Through June 12 and 13 – over the Queen’s Birthday long weekend as is the legacy of hair-focused weekends – it was two days all about the salon industry. The MarketPlace floor was more than the proverbial candy shop promised, it was a packed haven of every hair innovation. Attendees grabbed a hot drink at the Festival Hub, had their business questions answered at the Business Hub and checked out AREA Academy and their inspiring collaborations at the Barber Hub. Beyond that, a vast assortment of stands showcased everything from the latest in hair tools, products, extensions, supplements, uniforms, sustainability, education, media and so much more. Attendees left with handfuls of bags of the best and latest the hair market has to offer. Thank you to AMR for supplying portable basins, stools and barber chairs for the MarketPlace and Education Sessions. “Hair Festival has truly positioned itself as the seminal event on the Hair Industry calendar and I’m so proud of our team who have worked tirelessly to create an experience to meet the needs of the community,” shared Bethanie Tobin, Events & Operations Manager for the Intermedia Group. “Faced with the uncertainty of organising a significant event during a pandemic, there’s been an unbelievable amount of flexibility – we’re all very good at pivoting and thinking outside of the box in order to deliver a memorable event and the results speak for themselves.” “We welcomed over 4300 hairdressers, barbers and business owners to explore over 80 leading brands in the MarketPlace,