HAIR FESTIVAL 2022
LEARN WE BRING YOU 15 MAJOR TAKEAWAYS FROM THE UNPARALLELED EDUCATION HALLS OF HAIR FESTIVAL.
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f you were jumping from one education room to the next at Hair Festival 2022 you probably left with a laundry list of ideas on salon business, colour artistry, cut and style intricacies, hair extensions know-how, barbering skills and so much more. The Education Sessions across Sunday and Monday, June 12 and 13, at Hair Festival covered all of this and beyond, handing the mic to a myriad of respected industry leaders, renowned educators and beloved brands to share their knowledge. Team INSTYLE were there for all 15 sessions, and we jotted down some key takeaways from these education highlights.
CAITLYN MENZEL COACHING – THE ULTIMATE CLIENT EXPERIENCE Caitlyn Menzel delivered a motivating session predicated on specific business instructions to assert yourself, offering tips such as asking for referrals, educating clients on retail and how to handle rejection, showing how to respond to a variety of nos. She gave post-appointment advice around asking for feedback, booking reminders, follow up calls and down-selling if necessary. “Feedback is paramount for growth, you can learn trivial things that are easy to fix by asking questions,” she shared. “Know your value, don’t cheapen yourself but provide cheaper options, they’re not paying for 30 minutes, they’re paying for the 20 years of experience that goes into that 30 minutes.”
SHOWPONY EDUCATION HAIR EXTENSIONS – PETER THOMSEN, BELINDA MILLS & ADRIANA MARMINO: PASTELS, PARTIALS, AND PLACEMENT Blonde maestro, Peter Thomsen, together with the belle of pastels, Belinda Mills, and the indelible artist, Adriana Marmino, unveiled their secrets to quick and easy hair transformations using a wide range of Showpony hair extensions. The trio shared their expert tips on pastel colouring, the perfect placement, cutting for hair extensions, and it-girl styling. “Use the lighter extensions colour underneath to create a pop then the warmer colour for the top to match the warmer tones of her hair,” Adriana explained. 26 INSTYLE
ANTI COLLECTIVE – THE ART OF NOW WITH MONIQUE MCMAHON AND NATHAN YIP This power session with two industry trailblazers head-to-head offered polished luxe looks created with Monique’s healthy hair techniques mixed with Nathan’s effortless cutting and grungy styling, built with ANTI Collective products and merged with important business insights. Nathan discussed the fact that it’s important to listen to your client. If they come back to the salon and say they cannot recreate the look you have given them, then that is not the way to service a client. “If your client likes low maintenance hair give them a low maintenance cut that they won’t have to style every day. By giving your client what they need, you will facilitate great hair the whole time.”
ELITE HAIR EDUCATION – PRICING YOUR SERVICES, STRATEGY & STRUCTURE, MICK DWYER Mick Dwyer’s session covered finding your place in the market, deciphering your clients’ value points, which don’t include a lower price, and the division of business needs. “You must be focused, you can’t be everything to everyone so don’t try and be,” he instructed. He delivered an action plan that included identifying and surveying your target clients, focusing on their values, calculating your cost and margin price and then charging for extra value through perceived value pricing, while also perfecting your pricelist, planning a strategy for small, regular price increases and marketing yourself.
PILOROO EVENTS – “OPEN MIC WITH A TWIST” COMPERED BY GARY LATHAM AND CLIVE ALLWRIGHT The internationally renowned Clive Allwright, together with Gary Latham and a panel with dozens of awards on their mantle, presented a must-see show. The crowd roared with laughter as the two hilariously hosted the education session with Jayne Wild, The HOTSHOTS Team, Benni Tognini. Caterina Di Biasè, Shane Henning, Ali Holmes, Dave McColloch and Adam Dyer teaching all things colour, textures and cuts.
GHD HAIR – WAVY, CURLY & AFRO EDUCATION WITH RUMBIE MUTSIWA Rumbie and her team came together to celebrate the art of textured hair and educate the packed house on all things curls, waves and texture with live model demonstrations featuring
