COVER STORY
HIGH TECH
IN BREAKING HAIR INDUSTRY NEWS, THE NEW PARLUX DIGITALYON AIR IONIZER TECH HAIR DRYER IS LAUNCHING TO THE PROFESSIONAL AUSTRALIAN MARKET IN QUARTER FOUR OF 2022, HAILING FROM ITALY TO SPECIFICALLY ACCOMMODATE INTENSIVE DAY-IN, DAY-OUT SALON USE. DISCOVER ITS MANY FUTURISTIC FEATURES.
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he Parlux DigitAlyon Air Ionizer Tech Hair Dryer is on its way to Australia, made in Italy and featuring the new, dynamic professional digital E-LYON® motor. The tool promises heat, power and a lightweight design that prioritises professionalism and every salon need. The new digital hairdryer is the next natural evolution of the renowned Parlux Alyon, utilising over 40 years of Parlux’s well-known industry experience and taking the next important technological step with digital technology that increases its performance in terms of power, speed and heat. “The new technologies of Parlux DigitAlyon have enabled it to lighten the weight of the hairdryer and to find a perfect balance, ensuring it can be used for hours without fatigue and pain,” the brand explained. “The improved features of Parlux DigitAlyon allow the most attentive professional to obtain a perfect and longlasting hairstyle in less time. The styling lasts longer with Parlux!” A myriad of new features set this tool apart, headlined by the newly developed professional digital E-LYON® motor, which has been tested in top-tier hair salons to put professional hairdressing first. The motor has a very long life and an air flow rate of 88m3/h, designed for performance, power and the ability to withstand continued use in stressful salon work conditions without power losses. Complementing this hero component is 50 INSTYLE
a new wave empowered heating element, featuring evolved variable geometry and an increased power of 2,400 watts, with consequent increase in temperature, uniform distribution of the heat and the optimisation of the heating areas for increasingly stable temperature distribution. This maintains fast drying and energy saving capabilities. Other vital features include “Air Ionizer Tech” Ionic and Ceramic Technology, which optimises the negative ion emissions to eliminate static electricity, speed up drying times and make the hair softer and shinier, becoming a salon necessity on both sides of the chair. A specially and elegantly redesigned and patented filter is another core tool component, trapping more dirt that gets into the hairdryer, while keeping its power completely unaltered. The “Anti-Heating” front body is a unique construction with
triple insulation and an air chamber that leaves the front of the hairdryer cold, allowing for comfort and freedom in gripping and using the dryer. Other significant developments include a patented “HFS” or “Hair Free System”, which is an innovative device integrated into the hairdryer suction, catching the hair for simple and effective cleaning and maintenance. The Parlux DigitAlyon also includes two nozzle options, a standard choice and a new slim nozzle, specifically designed to create a straightener effect for incredibly straight and shiny hair. It also is available with the MagicSense diffuser. The tool is lightweight, ergonomic and balanced, with a redesigned handle and optimised build that has lightened all the components to facilitate using the dryer over long days in the salon. Moreover, the tool is even quieter, antibacterial and ecofriendly, and offers a cold air button, two soft switches, a professional 3.30 metre cord, two speed settings and four temperature settings. Taking tailored tools to again another level, it’s available in two trending colour options, Silver or Anthracite. Relying on the extensive history of Parlux reliability but with a futuristic appeal that jumps forward in evolving technology, the Parlux DigitAlyon Air Ionizer Tech Hair Dryer is your new digital best friend, with a host of features that highlight this as a launch to look out for. Go high tech, with Parlux. For more information visit www.datelineimports.com.au and www.parlux.com.au
