INSTYLE November-December 2023

The Magazine for the Hairdressing Professional

November/December 2023

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A U S T R A L I A ’ S O N LY P R O F E S S I O N A L C O LO U R M A N U FAC T U R E R

De Lorenzo has always been an Australian owned and made company, with a rich history that goes back over 80 years.

We develop and manufacture all our products at our headquarters in Silverwater, NSW. Each product is designed to suit Australia’s unique climate and conditions.

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36 Published By BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 EXECUTIVE CHAIRMAN Simon Grover MANAGING DIRECTOR Craig Hawtin-Butcher craig@intermedia.com.au EDITORIAL AND CREATIVE DIRECTOR Cameron Pine cameron@intermedia.com.au EDITOR Shannon Guss (Gaitz) sgaitz@intermedia.com.au BEAUTY EDITOR AND JOURNALIST Ariana Pezeshki apezeshki@intermedia.com.au CONTRIBUTORS Kamrin Hira Jake Putan NATIONAL SALES DIRECTOR Joanne Cowan jcowan@intermedia.com.au NATIONAL SALES MANAGER Ross Kidd rkidd@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Sean Barlow SUBSCRIPTIONS subscriptions@intermedia.com.au ANNUAL SUBSCRIPTION INSTYLE is published six times a year SUBSCRIPTION PRICES (Australia Rates) 1yr (4 issues) for $75.00 (inc GST) 2yrs (8 issues) for $120.0 (inc GST) 3yrs (12 issues) for $157.50 (inc GST) Please make cheques payable to; BHA MEDIA PO BOX 55, Glebe NSW 2037 Ph: 1800 651 422 Fax: 02 9660 4419 Circulation: 14,000 This publication is published by BHA MEDIA Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information.

The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

Copyright© 2023 - BHA MEDIA.

INEDIT

EDITORIAL

I

t’s pretty fair to say that the little things are the big things.

You may wonder what I mean by this, but when it comes to relationships and the things that light us up, it’s often the small thoughtful touches and acknowledgements that make the biggest difference to our lives. Unfortunately, it’s also these small niceties that are often the first thing to get the axe when we get stressed, short staffed or overwhelmed – that seems to be 2023 in a nutshell and the reason a lot of you are feeling a little overstretched and disconnected to your higher cause. Putting ourselves under more pressure has also been normalised through social media and it’s this constant ‘be better than you are now’ mantra that we dose ourselves on daily and, more often than not, the little feats become unacknowledged and our meaningful goals are pushed aside.

Often when we sit down and have a long hard think about what’s truly important, it’s not what our screens are flooded with daily and what takes up the majority of our time. I’ve spoken to a lot of people about goal setting lately and some of the reasons many of you are feeling like you aren’t getting above the waterline, and it’s more often than not a personal thing – business is very personal and it isn’t a spreadsheet. A very successful business in hair is a very individual thing for most of you, it’s not a shiny spreadsheet dressed in fine bone China and sales targets, so why do we talk all business and nothing personal? Some would say we’ve gone too far in trying to be better that we are forgetting to be authentically ourselves.

A lot of our ability to deal with challenges, stress and our perspective on life stems from how we were conditioned and things that happened when we were younger – the more I look into this with close relationships the more I see that you can’t re-wire an old house. You can knock it down and build a new one but the journey to get there will be based on those same foundations. At the end of the day we arrive at a point where we have the choice if we want to be a victim of our past and our constant expectations or if we want to choose a path of meaning and daily reward. I’ve wanted to choose a path of daily reward for 20 years and still haven’t made it, and I know many of you are in completely the same position.

One thing is certain and that’s that 2024 is going to be a different year where we will need to change how we do things in order to adapt, embrace the new and let go of some of the old. In this issue’s article written by Jake Putan, Jake summed up part of his journey where he admits we will inevitably fail if we do things that lack meaning or because we feel pressured to, if we follow the sheep or just chase money alone we will never achieve what we are meant to.

On that note, it’s time to throw more spanners in the mix of how we’ve run the classic business model. We are forever challenged by mainstream narratives but must continue to inspire, innovate and re-set the benchmarks in order to survive. In 2024 INSTYLE is going quarterly with our print edition in order to better meet the digital demands of our business and provide a compelling content fit that spans the entire year where you want it the most.

We will welcome monthly digital covers and enhancements to some of our most successful campaigns and sections, while keeping our print edition premium and as digitally accessible as ever via Styleicons. We have redesigned the magazine to ensure it remains at the forefront of the industry, as it has through our 36 year tenure, and welcomed a new National Sales Manager, Ross Kidd, to work alongside Jo Cowan to service the increase in volume of clients across Hair Festival, INSTYLE and Styleicons. Ross has an extensive background in media and event sales and brings to the team a wealth of experience from Fairfax to News Corp and a family involved in the hair industry, Ross brings a passionate and eager energy to the team.

With Styleicons remaining the number one news source for the industry with twice weekly newsletters since its inception in 2009, our commitment to you all is one of agility, purpose and constant evolution and we thank you all for being part of it.

If I don’t see you before, which I’m sure I will, I will most certainly see you at the ICC Sydney for Hair Festival 2024 on our new dates of June 30 and July 1. It’s just another reason 2024 is a new year for new objectives, embracing change and listening to the little things that often become big things, like you getting your June long weekend back!

We continue to make the changes you want to see, so strap in and stay for the ride.

Cameron Pine, Editorial and Creative Director

@instylehairmag www.twitter.com/styleicons_aust www.facebook.com/INSTYLEstyleicons

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CONTENTS ON THE COVER 22 30 36

Hair Festival 2024 Aveda Artist Retreat Maria Nila Brand Profile

26

REGULARS

12 UPfront Industry Happenings 60 INhair Product Launches 70 The Edit Kyra Williams and Ashley Wuillemin 71 The Edit Kristie Kesic 72 My Way Ashley Wuillemin, Nathan Yip and Stevie Vincent 75 INbeauty Beauty News 78 INbeauty Retinols 85 INsalon Tools and Accessories 86 INbusiness What Is Your Legacy?

88 INbusiness Shortcuts Turns 30 89 INbusiness Team Culture 90 INbusiness Holiday Season Insurance Risks

ONSTAGE

24 2024 Australian Hair Industry Awards (Business) Winners 26 ghd Dreamland 27 Chris Appleton for Color Wow

30

COLOUR 46 50 52 54 55

R+Color Brand Profile Danger Jones Bixie Colour X Vish P.O.D by ECOHEADS Foil Me Celebrates 10 Years

FEATURES

28 Christmas with Joico 33 FXONE by BaByliss PRO 34 Anders Sörman-Nilsson on Futurism 35 Echosline Goes Vegan 39 The New Sloans North Sydney 42 Moroccanoil Launch Frizz Shield Spray 56 Sustainable Salons’ Plastic Initiative 66 Salon Profile EdwardsAndCo Prahran 68 The Spa by JW Marriott, Gold Coast 80 Wahl Education On The Road 81 Dyson Big+Quiet™ Formaldehyde 82 Coastal by Comfortel 83 HMP BT Launches 84 Chouchou Hotel, Paris

36 45x 50

Industry Happenings

CPR SHOWCASE THE UNINTERRUPTED SPRING SUMMER CAMPAIGN CPR HAVE DEBUTED their Spring Summer editorial campaign, which is titled Uninterrupted, and is dedicated to concepts of individuality, acceptance and celebrating uniqueness.

The campaign captures the hair industry’s commitment to inclusivity, challenging the status quo and empowering individualism beyond societal expectations. The editorial campaign also explores hair as an art form, avenue for selfexpression and even a storytelling device.

Three looks and models comprise this campaign and ethos.

For Candice, a 70s style powder blonde mullet evokes a retro but ever trending cool factor. For Layla, wild copper curls become the epitome of a wearable statement. For Tanmai, embracing gender fluidity was key, with a warm, natural brunette, plenty of shine and a salon relevant cut. CPR Colour technology was instrumental in creating these looks.

The team behind the campaign was led by CPR Lead Campaign Stylist Natalie Henry, whose passion for self-expression and female empowerment drove the ethos of the campaign. CPR Ambassador Stylists Chrish Peterson and Victoria Mousset were 12 INSTYLE

also vital to the campaign creation. Photographer Lyn Taylor, makeup artist Ana Costa and stylist Alicia Feebrey worked with the location, individuality of the models and cohesive environment to lend their talents to the ideal creative direction for the shoot.

CPR will extend this ‘Empowering You’ message in their education and partnerships with emerging hairdressers, in an opportunity for three hairdressers that showcases the support and empowerment that is core to the brand.

“CPR is committed to the empowerment of our future hair stylists. In 2024, when you book any education workshop through CPR, we invite you to bring your apprentice for free,” the brand explained. “Through education, mentorship and opportunities for growth, young hair stylists are uplifted and inspired, nurturing their potential and guiding them beyond their dreams.

Empowering the next generation means cultivating a community where innovation and collaboration thrive and where passion and talent are celebrated.” www.cprhair.com/empowerment

UPFRONT

Image by Luca Tombolini

GHD AND WELLA PROFESSIONALS STYLE VICTORIA BECKHAM AT PARIS FASHION WEEK

L’ORÉAL PROFESSIONNEL ANZ STYLES CHRISTOPHER ESBER DEBUT AT PARIS FASHION WEEK

GHD AND WELLA Professionals teamed up to style the hair look for iconic fashion line Victoria Beckham at Paris Fashion Week on September 29. Predicated on the trend and concept of ‘rich shine’, the look was led by Wella Professionals and ghd lead hair stylist Anthony Turner.

The team created a sleek and shiny hair look that was both androgynous and chic, with this year’s new ghd duet style, which styles and dries hair simultaneously, as the hero tool.

“The inspiration is androgyny and handsome hair, and at the same time healthy and expensive,” Anthony shared.

“Victoria wanted a hair look that didn’t conform and that was effortlessly rebellious to the idea of feminine and something that completed the collection’s proportions.”

“The hair look this season is androgynous and confident,” Victoria added. “I wanted the hair to feel effortless and rebellious, turning the idea of femininity on its head and complementing each of the girls’ strength. Using Wella Professionals and the new ghd duet style, we created the look to really work with the proportions and fluidity of the collection in an elevated way.” www.ghdhair.com/au and www.wella.com

AUSTRALIAN BRAND CHRISTOPHER Esber debuted at Paris Fashion Week, hosting a fashion show at the City of Architecture with L’Oréal Professionnel as the exclusive category hair partner and with ten Australian and New Zealand artists backstage to create the looks. The show was led by hair director Scott Sloan of Sloans.

“It’s a super exciting experience being here with L’Oréal Professionnel and being the hair director for Christopher Esber’s first time showing at Paris Fashion Week. Directing the show has fulfilled a lifetime dream of mine and being able to do it with the L’Oréal Professionnel ANZ hair team here in Paris was so inspirational,” Scott said.

“For the look we were really inspired by the collection from Christopher Esber’s collection. The hair brief was to have a very organic, textured and not man-made feel to the hair. It’s very lived in, organic and asymmetrical in its texture. We used the L’Oréal Professionnel range to push the organic feel and worked with each of the models’ natural texture to enhance and shape the hair” Scott added. www.lorealprofessionnel.com.au

MOROCCANOIL STYLE STELLA MCCARTNEY SUMMER SHOW AT PARIS FASHION WEEK A PUNK ROCK spirit of rebellion took over Paris for Stella McCartney’s summer show, with hair design by world renowned hair artist Eugene Souleiman for Moroccanoil. The show was inspired by classic Photo Credit: rock icons and paid Stella McCartney homage to some of the music industry’s most influential figures, with retro shag styles, bouncy hair looks and more. It all took place outdoors under the iconic backdrop of the Eiffel Tower.

“This season will feature a range of hairstyles, from luscious curls to sleek and straight locks. Each look will be carefully crafted to reflect the unique personality of each model, drawing inspiration from legendary rock stars who made a mark in the music industry,” Eugene said.

The hero Moroccanoil Treatment was foundational to the looks, while the brand’s new Frizz Shield Spray, a weightless styling mist that repels humidity to provide long-lasting frizz protection, offered a glass-like shine and a silky, smooth finish.

“Our goal was to challenge conventional beauty standards while embracing natural texture,” said Antonio Corral Calero, Moroccanoil Global Creative Director. “At Moroccanoil, healthy, shiny hair is our priority and this season is all about enhancing the vibrancy of all hair types and ensuring each look is full of life.” www.thehaircaregroup.com

Photo Credit: Andrew Werner

AVEDA STYLE LOVESHACKFANCY SPRING SUMMER 2024 RUNWAY AVEDA AND THE brand’s Guest Artist Jon Reyman of Spoke & Weal inspired in London at the ethereal LoveShackFancy Spring Summer show.

“LoveShackFancy’s look was a celebration of timeless beauty and romantic hair with a modern twist, emphasising a healthy scalp and effortlessly chic styles,” Jon said. “This hairstyle aims to transform everyday moments into dreamlike experiences, capturing the whimsical essence of the LoveShackFancy brand.”

The looks were prepped with Aveda scalp solutions as a refreshing protective mist that refreshes the scalp and controls oil build up. The brand’s smooth infusion™ perfectly sleek™ was also essential for sleekness and shine, while Aveda’s volumizing tonic™ provided grip and hold. Aveda Control Force Firm Hold Hairspray set the waves in place, while Aveda botanical repair™ bond-building styling crème finalised the hair with polish and shine, and controlled any flyaways.

Aveda nutriplenish™ styling foam was evenly distributed to accentuate natural curls and coils for models with naturally textured hair.

Some looks had hair gathered at the nape for a casual, chic ponytail or braided into a loose three stand braid for a romantic, bohemian vibe. Ribbon and bow accessories also added to the romantic feel of the show. www.aveda.com.au INSTYLE 13

UPFRONT

Images by 2023 International Hairdresser of the Year Cos Sakkas

BABYLISSPRO CONDUCTS FUTUREFX HANDS-ON WORKSHOP IN CAIRNS

THE INTERNATIONAL HAIRDRESSING Awards (IHAs) have returned for their sixth year, with entries opening until January 16, 2024. The platform welcomes hairdressers from all over the world to enter by signing up online and uploading their photographic collections of four images that showcase four hairdressing styles in a high-res, professional format.

Categories include International Hairdresser of the Year, International Artistic Team of the Year and International Film & TV Hairdresser of the Year, which need a preselection to take part. In this pre-nominee selection, Australians Dee Parker Attwood, Renya Xydis and Jack Horton, New Zealand artists Danny Pato and Kylie Hayes and Australian salon Tsiknaris Hair were chosen.

Best International Men’s Collection, Best International Women’s Collection and Best International Avant-Garde Collection are open to every hairdresser.

Look out for a finalists announcement in February, a world tour to announce the winners in March and a gala awards ceremony in May. www.ihawards.com

BABYLISSPRO TOOK THEIR education tour into Cairns, QLD, educating 45 people who were able to work individually with the brand educators. The workshop, titled FutureFX, was hosted earlier in September at Cairns Hair Beauty Massage located at Pullman Reef Casino, and was led by Lead Educator Fraser Forsey, Global Educator Jasmine Kathleen and Educator Jonathan Tavita Goodwin.

The trio gave personal advice, insights and feedback, starting with a workshop that showcased a live demonstration, which revolved around the latest trends, techniques, necessary stylistic education and tips on mastering the versatile brand tools. The education then moved into a hands-on education experience, allowing attendees to gain much needed practice and insights.

The event was ideal for industry newcomers, with insights into networking and collaborations, and a thriving environment to actualise those industry facets.

The educators showed off the power of the BaBylissPRO SnapFX and Lo-PROFX Clippers and Trimmers and conducted an intimate Q&A to harness their specific expertise.

“The best thing about this is even with so many people, you’re able to completely step through and formulate the haircut, and it’s amazing,” Fraser said.

The tour also covered dates in New South Wales, Victoria, South Australia and Western Australia through the year. www.datelineimports.com.au

INTERCOIFFURE AUSTRALIA ANNOUNCES HIGHLIGHTS 2 THE WORLD COMPETITION WINNERS

YOVANKA LORIA AND KIRSTEN HARRIS LAUNCH PODCAST SERIES

INTERCOIFFURE AUSTRALIA SELECTED fourteen hair fashion images by the organisation’s members, which have won the fellowship’s 2023 Highlights 2 The World competition.

Member salons were required to enter their best single images taken over the past two years, in a platform that will promote Intercoiffure Australia around the world to all hairdressers and fellow chapters in other countries. The highest ranking 12 images were chosen by the judges, while two publication-worthy Wild Card photographs were chosen by Leanne Cutler of Hair Shots 2 The World.

Congratulations to the winners – Jessica Marie del Borello, Georgie Fink, Benjamin Semple and Alicia Perruzza, all of Circles of Hair, as well as Caitlin Roze, also of Circles of Hair, who was chosen twice, Renae Robbins and Isabella Wigley from Belcastro Hair, Ah Kim Tan of Kinji Salon, Shannon Whyte of Headhunters Hair Studio, Karen Williams from Taylorweir and the Zedz Creative Team, who were chosen twice. The Wild Card winners were Georgie Fink, Circles of Hair, and the Zedz Creative Team.

The images will form two collections to be seeded to world hairdressing media by Hair Shots 2 The World, as part of both a commercial looks collection and an up style and Avant Garde collection. www.intercoiffure.com.au

TWO HAIR AND beauty industry leaders have joined forces for a podcast, with Adelaide businesswomen Yovanka Loria, the awardwinning Founder & CEO of the luxury Yovanka Loria Extensions brand, and Kirsten Harris, CEO of leading digital marketing agency BDB Group Australia, launching ‘The CEO Stylist’.

The podcast offers significant @theceostylistpodcast information about operating in the ever-evolving hair and beauty industries, with the aim to empower business owners to control their mindset and manifest taking control of their career.

The podcast harnesses both entrepreneurs’ industry experience.

Both Yovanka and Kirsten have built their businesses from the ground up and have unparalleled experience and expertise to share with listeners. “‘The CEO Stylist’ podcast is a passion project for us. We want to create a platform that goes beyond the glamorous facade and showcases the real challenges and triumphs of being in business in the hair and beauty industries,” Yovanka said. “We believe that by sharing our experiences and the experiences of others, we can provide invaluable insights that will inspire and guide our audience towards their own path to success and reinforce the belief that it’s never too late to reinvent yourself.”

INTERNATIONAL HAIRDRESSING AWARDS LAUNCH 2024 COMPETITION

14 INSTYLE

UPFRONT

AMANDA MAGISTRO WINS GOLD AT 2023 KAO SALON DIVISION GLOBAL CREATIVE AWARDS OVER 2000 HAIR professionals congregated at the 2023 Kao Salon Global Experience, the company’s flagship event hosted in Chicago for two days of inspiration, education and creativity. Bold presentations, a live competition, artist performances and the Global Creative Awards over September 24 and 25 set the agenda, with Australia’s own Amanda Magistro from Salon Alm winning gold in the Avant Garde category in this global platform.

Celebrating 75 Years of Goldwell, the Global Creative Awards featured a performance showcasing the new collection from Global Goldwell Ambassador Angelo Seminara, titled Hair Everywhere 3.0, as well as collection presentations from Mario Krankl and the Rush Artistic Team. It also announced the medallists in Technical and Editorial Categories across New Talent, Creative Colorist, Creative Hair Cutter, Men’s Hairstylist of the Year, Avant Garde Stylist of the Year, Salon Team of the Year and Editorial Colorist of the Year, while also recognising Leadership in Sustainability.

Amanda’s win showcases Australia’s pioneering talent on the global stage. Further representing Australia as national winners, Laura Edmunds of Ella&Jade competed in Men’s, Sam Shepherd of Headroom Hair Salon was the New Talent pick, Alannah Read of Ella&Jade competed in Creative Color and Anna McNamara also of Ella&Jade was the Creative Haircutter. For New Zealand, Luca

Murray Lauko of Vivo competed as Creative Colorist.

Beyond the awards, global creative artistic teams took the stage to share cutting-edge trends and techniques, while showing off Kao innovations. Five inspiring Artist Sessions were also a vital facet of the program.

The Kao Salon Global Experience has evolved over twenty years from its genesis in Europe as Trend Zoom to Color Zoom, then Global Zoom, and now the Kao Salon Global Experience. The event continues to evolve, pausing the event in 2024 for a 2025 relaunch, in an experience that will be created specifically with a modern live program designed for a new generation of salon professionals.

The Global Creative Awards will still continue in 2024 on a fully virtual platform, with more competitors and greater representation than ever. www.kao.com

“

MY TEAM LOVES KITOMBA TARGETS! BEING ABLE TO TRACK THEIR TARGETS VISUALLY MAKES IT SO EASY FOR THEM TO SEE HOW THEY’RE DOING. They also love that with Kitomba 1 access they can see their appointment list.

Pre-planning your week is something we really focus on and Kitomba provides the perfect tools to help them do that!

Alicia Catley

”

Regional Manager for Waikato Vivo Salon & Skin Clinic

www.kitomba.com Talk to us: 1800INSTYLE 161 101 15

UPFRONT

DYSON HAIR LAUNCHES LIMITED EDITION BLUE BLUSH RANGE FOR HOLIDAY GIFTING Images by Cass Brother Productions

GOLDWELL HOST NRL DALLY M STYLE SUITE GOLDWELL HOSTED THE NRL Dally M Style Suite for the second year in a row, creating glamorous styles for NRLW players and the wives and partners of NRL stars as well. The Style Suite was held at the Pullman Sydney Hyde Park, with the awards taking place at the WINX Stand, Royal Randwick Racecourse.

The Goldwell Glam squad consisted of four stylists – Lauren Griffiths, co-owner Indie Sky + Co, Sophie Reeves from Salon Sessions, Milly Cawthorn from Willomina and Mikaela Johns from Helens Hair Artistry. The team created hero looks such as textured high ponytails, Hollywood waves, undone up styles and middle parts, as personalised to each guest’s “It was such a fun day, seeing the ladies embrace their glamourous side. We saw lots of textured styles and waves are always in demand. Goldwell’s Creative Texture Dry Boost was the hero, using it both as a styling and finishing spray. Alongside Perfect Hold Magic Finish Lustrous Finish Hairspray,” Lauren said. www.goldwell.com.au

WELCOME THE NEW limited-edition Blue Blush range from Dyson, which offers an ultra-matte finish throughout the brand’s most celebrated Hair Care tools. Thanks to innovation from Dyson’s Colour, Materials and Finishes (CMF) designers and engineers, the range offers a bold Ultra Blue hue contrasted against a pastel Blush Pink.

“Dyson machines have never shied away from colour, we celebrate colour and continue to evolve what is expected,” shared Emma Sheldon, Vice President of CMF Design. “The development of this edition also showcases Dyson CMF designers’ experimentation into finishes as well as colour, with the development of the ‘ceramic’ top coat which challenges conventions of modern luxury design. The bold and technical Blue, complemented by the soft Pink are a perfect Dyson combination, showcasing innovation and beauty in our Hair Care range.”

The design speaks to the brand’s intense focus on colour, with the pink hue reimagining the hair tools’ iconic original Fuchsia pink re-invented as a non-metallic lighter shade, while the Ultra-Blue was inspired by the intense hue of the lapis lazuli semiprecious stone.

The brand’s leading Supersonic hair dryer, Airwrap multi-styler and Corrale straightener are available in this festive colourway. www.dyson.com.au

CPR HAIR AND THE CIRCLE ANNOUNCE MANE EVENT 2024 DETAILS

NO STRINGS ATTACHED GIVES BACK WITH HAIR SERVICES FOR SIXTH YEAR SOCIAL MOVEMENT NO Strings Attached (NSA) gave back to the community for the sixth straight year, offering haircutting and barbering services to those who don’t usually have the means to access them. NSA was founded by Adelaide salon owner Marcela Lastra in 2017 and works with volunteer hairdressers to make people feel good, give back and showcase the transformative power of hairdressing.

The 2023 event welcomed 22 volunteers from the hairdressing and barbering industries to deliver 300 haircuts throughout the day. Supporting brands included De Lorenzo Haircare, Hairjamm, The French Beauty Academy and Donoso & Sons, as well as local businesses within the Adelaide community.

Well done to this year’s volunteers – Claudia Annese and Maria Gaspar of Organic Ministry, Mel Liddle of Hive Community, T. Smith, Robin Tredrea and Alex Mesologitis of Barber Boys, Theo Van De Heuve and Lou Fimmano of Get Chopped, Sarah Barrow of Serenity Hair Body & Beauty, Jo Hall from De Lorenzo, Suzie Ereiz of Amani Hair, Anne Marie Britvec of Hair By Rebecca, Nicole Abela of Hairjamm, Have Zhjeci, Amy Rankin, Victoria Diana, Marcela Lastra and Kristy Falconer of Longko Salon, Jessica Wood, Marni Phillips and Kimberly Algie of Orbe and Paul Turnball of Daly Salon.

16 INSTYLE

THE DETAILS HAVE been finalised for Mane Event 2024, a competition run by beloved Australian hair brand CPR Hair and the brand’s publication, titled The Circle. The event offers an opportunity to gain exposure by showcasing your skills with CPR Colour and Haircare in a total look entry, with entries already open for the second annual iteration of the competition.

Entries are open until April 30, 2024. The winner will be selected by a judging panel of industry leaders and announced at the CPR Hair Party on Saturday June 29, 2024, over Hair Festival weekend. The judging panel will assess colour, cut and styling techniques along with the overall creativity and professionalism of the final image.

The winner of the 2024 award will win a myriad of prizes, including $1,000 in prize money from CPR Hair, a $2,000 CPR Colour and Haircare package, a full-page feature in The Circle magazine, a feature in INSTYLE magazine, a creative photoshoot with CPR and the chance to become CPR’s next ambassador.

In the inaugural competition this year, the winner was announced as Chloe Taylor of Loe Hair in Newcastle at the brand’s 60th birthday celebration, hosted with team members and media partners at Tankstream in Sydney. www.cprhair.com

UPFRONT

67%

OF PARTICIPANTS IN A CLINICALLY SUPERVISED TRIAL

KERASILK SUPPORTS LATEST RACHEL GILBERT CAMPAIGNS KERASILK AGAIN PARTNERED with Rachel Gilbert on their Resort 24 campaign, titled Fluidity, as led by National Kerasilk Ambassador, Kirby Lago, following a philanthropic partnership earlier in October.

The Resort 24 campaign was shot both in studio and on location, with the location shoot taking place across Sydney bars and restaurants. For the studio shoot, black sand was shipped into the studio to evoke the ocean floor.

The campaign included two hair looks, with a middle part with soft waves and a relaxed self-styled hair look, in studio and on location, respectively.

“I wanted to create hair that moved, waves and texture with no hard lines that’s natural and understated. The Kerasilk Styling range is ideal for softer finishes, it brushes through beautifully with no crunch for hair that looks and feels like silk,” Kirby said.

Additionally, the brands teamed up, alongside the Sydney Breast Cancer Foundation, during the important time of Breast Cancer Awareness month in October. The fashion line and charity created two limited edition t-shirts to raise funds and awareness in the fight against breast cancer, and Kerasilk Stylist, Jo Daros of Indie Sky + Co, styled the hair for the campaign.

The campaign was photographed at the Rachel Gilbert head office, shining a light on famous faces, healthcare professionals and breast cancer survivors alongside charity workers and friends of the fashion house. Notable models included Rachel Gilbert, Kate Waterhouse, Montana Pitt and Jessica Rowe, as well as Lucy Vecchio, Rachel Gilbert CEO and SBCF Board Member, and Jo Stiel from SBCF. 100 per cent of the t-shirt sales were donated, in addition to $2.00 from every online order for the month of October. www.kerasilk.com/en-au/homepage/

EXPERIENCED A POSITIVE RESULT

INNO V

PATEATION NT

REVLON PROFESSIONAL PARTNERS WITH PLASTIC BANK IN EKSPERIENCE RELAUNCH REVLON PROFESSIONAL ARE prioritising sustainability in their newly relaunched conscious beauty range, Eksperience, and partnership with Plastic Bank, which helps to clean up the oceans.

The collaboration with Plastic Bank reduces plastic pollution in the ocean by removing four plastic bottles from the environment for every Eksperience product bought. Through the partnership, Revlon Professional and Plastic Bank aim to remove more than four million bottles from the ocean in 2023, with over 3.3 million plastic bottles already removed so far.

Beyond this partnership, the Eksperience range has relaunched to deliver its high-quality products in a way that puts the planet even further into focus. All Eksperience products, including the formula and packaging, have been eco-conceived with sea, science, senses and sustainability as guiding principles of the new range.

The relaunch includes new formulas that are enriched with the brand’s exclusive Aquamaris complex, which is an active and highly concentrated blend of Earth Marine water. The range boasts a 100 per cent vegan formula that is now made with more environmentally friendly ingredients, without volatile silicones and no unnecessary colourants. It’s formulated with more than 80 per cent of natural origin ingredients.

In terms of packaging, the Eksperience bottles are made of 80 per cent post-recycled plastic, and the packaging is also made with 54 per cent post-recycled plastic. Overall, the range uses 26 per cent less plastic, with 60 per cent less paper used in the carton boxes that are made of FSC (Forest Stewardship Council) materials. www.revlonprofessional.com

FSP

[Follicle Stimulation Program]

THE PROVEN TREATMENT FOR THINNING HAIR IN MEN & WOMEN *Result of 2014 medically supervised trial at the Knudsen Hair Transplantation Clinic Sydney

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INSTYLE 17

UPFRONT

LIME ELECTRIC BIKES AND SCOOTERS COLLABORATE WITH EDWARDSANDCO O&M LAUNCH STYLING TUBS THE LATEST FROM O&M has launched, with new Styling Tubs available as a Pomade, Clay and Paste, catering to a gender neutral consumer base and becoming the ideal tool for short and medium length hair.

The three products follow the brand’s renowned clean and kind ethos, with each tub formulated with a naturally derived fragrance and housed in a fashion-forward, stackable tub. The tubs are made from 100 per cent CR materials, while the products are colour safe, PETA Certified Vegan and cruelty free, as is the full O&M range.

The Pomade is created to define side parts and slick backs with shine and hold, as an old school style creator perfect all hair types, as predicated on hero Safflower Seed Oil. The Paste aids in maintaining height and definition with an ultra-matte finish with texture and hold, particularly for medium to thick hair, as powered

by Carnauba Wax. The Clay is made to tame and smooth stubborn and unruly hair, with a matte finish and allday hold. The tool adds choppiness, definition, lift and volume, as anchored by Kaolin Clay. www.originalmineral.com.au

AVEDA UNVEIL HOLIDAY CAPSULE COLLECTION WITH IRIS VAN HERPEN AVEDA HAVE TEAMED up with Dutch couturier Iris Van Herpen on a conscious gifting capsule collection for the holidays. The collection celebrates high style and high science united by nature, as the first exclusive beauty collaboration of its kind for the couturier.

Van Herpen couture designs regularly grace red carpets, films and global runways, and she has also dressed models for hair shows led by Aveda’s Senior Vice President of Global Professional Artistry, Antoinette Beenders, in a long-term collaboration that led to this artistic product partnership.

The collection merges Iris Van Herpen’s Avant Garde style with Aveda’s commitment to sustainability in an offering of unique hair accessories and gift packaging.

“This collection captures a future forward vision for the holidays and embodies the limitless beauty of nature,” Iris shared. “The visual inspiration of this collection was drawn from the relationships between living organisms and their physical environments in all its layers and nuances in a constant dialogue between nature and ourselves.”

The limited-edition line up of tools consists of three luxurious accessories in a hair cuff, hair pin set and cosmetic pouch, all 18 INSTYLE

PIONEERING SHARED ELECTRIC bikes and scooters company, Lime, teamed up with hair salon juggernaut EdwardsAndCo to launch Australia’s first Helmet Hair Salon, which offered Melburnian e-riders and e-bikers free hair styling education appointments on Monday 23 October.

The fun and effective initiative responded to data that 19 per cent of bike and scooter riders find the issue of ‘helmet hair’ to be a deterrent to their ride, offering 40 complimentary 30-minute appointments hosted at EdwardsAndCo’s Fitzroy salon, courtesy of Lime, to reduce these stats.

Appointments included dry styling options such as curling, beach waves and straightening, helmet hair prevention prep, including how to style the ideal braids, slicked back hair or low ponytails, and dry cuts for men. The EdwardsAndCo hairdressers educated on how to prevent and fix ‘helmet hair’ of all lengths and textures, with product recommendations between texturizing sprays, dry shampoos and hair wax.

“EdwardsAndCo salons are all sustainable salons, so partnering with a brand like Lime, encouraging people to ride green, was a no brainer for us,” shared Jaye Edwards, EdwardsAndCo Owner and Founder. “We loved opening up our salon to Lime’s guests, sharing some helmet hair hacks that will continue to encourage people to ride safely and responsibly.” www.edwardsandco.com.au

in creatively designed gift packaging that was conceptualised

by Iris van Herpen and created with sustainability front of mind. Specifically, The Lagoon Nebula Hair Cuff was inspired by an interstellar cloud where stars are born, the Henosis Hair Pin Set embodies the Greek concept of oneness and union and the Syntopia Cosmetic Pouch was inspired by a state of being where different species live together, while the gift set packaging draws inspiration from the natural world. The global gift sets include a range of Aveda’s body care hero products and treatments from the brand’s Botanical Repair, Nutriplenish and Invati Advanced collections.

With sustainability always a core focus for Aveda, the hair cuff and hair pins are made from recyclable gold tone brass, the cosmetic pouch is made from 65 post-consumer recycled materials and the special edition gift boxes, sleeves and other holiday gift packaging elements are made with FSC certified recycled paper, while also ensuring that using wrapping paper is unnecessary, to further help the environment. Recipients can then reuse or display the gift boxes as miniature works of art, and each element of the collection gift packaging is recyclable. www.aveda.com.au

UPFRONT

ORIBE COLLABORATE WITH LOUIS BARTHÉLEMY ON HOLIDAY COLLECTION ORIBE TEAMED UP with multidisciplinary artist and designer Louis Barthélemy for a holiday collection that evokes the brand’s commitment to craftsmanship and storytelling in seven limitededition gift sets.

Louis centres his practices around the preservation and revival of traditional crafts, as based between Cairo, Marrakesh and Paris.

Louis collaborates with artisans around the world and promotes their work to protect their livelihoods and ensure the continuation of their expertise through future generations.

“When selecting an artist to collaborate with, Oribe seeks out deeply authentic storytelling moments and views our artistic partnerships as an opportunity to explore the pinnacle of where human creativity, artistic expression and traditional craft intersect. The values of craft encompass excellence, willingness to push beyond boundaries and the merging of mastery with modern thinking which is very much part of the brand’s philosophy,” shared Vince Stavale, Executive Director of Packaging for Oribe Hair Care. “Oribe was inspired by Louis’s

exploration and appreciation of ancient Egyptian craft and iconography, both of which have had a vast and longstanding impact on art, design, and fashion throughout the Mediterranean and the world.”

For this collection, Louis was inspired by renowned hairdresser and brand co-founder Oribe Canales. The collection draws on the art of ancient Egypt in three unique vertical works inspired by papyrus scrolls. The artwork is titled ‘Eternal Rituals’ and tells a story that speaks to timeless concepts of self-affirmation and pampering through hair care.

Oribe further commissioned Louis to create a unique kilim, which is a handwoven tapestry, of the artwork with a team of artisans at the Kahhal Looms located outside of Cairo. This ancient artistic practice takes nine months to complete, with manual tying, dyeing and hand-woven elements from local artisans.

Gift sets include the Côte d’Azur Fragrance & Body set, Gold Lust Collection, Hair Alchemy Collection and more. www.oribe.com

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ONSTAGE

FEELING FESTIVE

HAIR FESTIVAL IS BACK ON A NEW DATE AND IN A NEW VENUE FOR 2024, AND WE HAVE SOME DETAILS ABOUT WHAT YOU CAN EXPECT WHEN IT TAKES OVER SYDNEY’S ICC ON JUNE 30 AND JULY 1 NEXT YEAR.

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he third iteration of Hair Festival will be back in Sydney in 2024, with a new phase pushing it to June 30 and July 1 at Sydney’s International Convention Centre (ICC). With the spirit of the hairdressing community present in every installation, the event will continue to be run under the tenets to shop, learn, compete and connect with the entire industry, and we have insights on some of the details.

For the shoppers - so, all of us - the Festival Hub will be the heart and soul of Hair Festival 2024. You can expect a versatile offering of your favourite brands showcasing their most unique and up-to-date innovations, with live demonstrations also ensuring education is ever-present on the festival floor. Also find the Business Hub, Barber Hub and INSTYLE and Styleicons’ sponsored Hub to learn and network in specific disciplines, with everything from furniture to equipment, marketing, accounting or just the space to sit down and have a coffee.

In the core industry facet of education, there are a myriad of ways to learn. Firstly, in the dynamic Hair Festival Education Sessions, you’ll find dozens of individual education sessions over two days, across a range of brands and educators to inspire your salon thinking and artistry. Additionally, the REALtalk Business Forum will again kick off the festival with a morning session, creating conversations that matter across this year’s vital topic of ‘conversations for a resilient future’. With a host of panels and keynote speakers, attendees will gain relevant insights into this forward-thinking salon approach.

To compete, you can welcome back the heralded live Hair Festival Competitions, now earlier on Monday, to put the bold competitors front and centre in the festival spotlight. An extended program of nine competitions will cover barber talents for senior cutters and an emerging student or apprentice competition, as well as a pre-done men’s total look category, to cater to the always popular men’s hair competition scene. A pre-done colour look, women’s street style cutting competition, women’s editorial total look, a pre-done bridal category, an emerging women’s hair cutting competition and an emerging blow dry competition round out the fields. Beyond that, there will be ultimate champions crowned in the titles of Hair Festival Champion, Hair Festival Barber Champion and Hair Festival Rising Star Champion for 2024.

22 INSTYLE

Competitors will accumulate points from each of the competitions they compete in to go towards these overall awards.

Finally, attendees will connect across the weekend, but the Sunday night Wonderland party provides the most ideal opportunity to do so. Beloved as an annual event highlight, attendees will go down the rabbit hole to an immersive world of party installations. Expect to eat, drink, be entertained and dance the night away with the inimitable hair industry family in the heart of Sydney.

Hair Festival is brought to you by the talented teams at BHA Media (a subsidiary of The Intermedia Group, publisher of INSTYLE magazine and styleicons.com.au) and supported by the Australia Hair Industry Awards (AHIA) thanks to Mocha Publishing, and the Australian Hairdressing Council (AHC), congregating a myriad of industry leaders to truly pave the way as the weekend of hair.

We can’t wait for another stellar iteration of hairdressing’s biggest weekend. Start counting down and we’ll see you there.

To secure limited pre-release tickets visit www.hairfestival.com.au

Wonderland SUNDAY 30 JUNE 2024 www.hairfestival.com.au BROUGHT TO YOU BY

ONSTAGE

BEST IN THE BIZ DESIGNED TO OFFICIALLY CELEBRATE SUCCESS IN BUSINESS AND EMPOWER PROFITABILITY AND GROWTH AMONG OUR INDUSTRY AT A NATIONAL LEVEL, THE AUSTRALIAN HAIR INDUSTRY AWARDS (AHIAS, BUSINESS) WERE HELD AT THE STAR, GOLD COAST, ON SUNDAY SEPTEMBER 24, WHERE OVER 30 AWARDS WERE DELIVERED IN A ROOM AMONG SOME OF OUR INDUSTRY’S BEST, WRITES CAMERON PINE.

A

warding a full breadth of leaders in the industry from hairdressers, to business specialists, educators and professional brands – recognising business in hairdressing has become a key element among Mocha Group’s awards calendar. An increase in entries each year is sign of a healthy industry that continues to strive to be better.

Providing an exciting snapshot of the impressive quality of businesses in the industry, the powerful impact of the awards continues to grow year on year with 2023 setting a new record of over 300 entries and 200 finalists across the extensive categories.

Each submission was judged by an independent panel of 32 judges consisting of media, PR and business specialists. Proud sponsors included Timely, Redken, Kitomba, Sustainable Salons, Excellent Edges, Matrix, Schwarzkopf Professional, Goldwell, L’Oréal Professionnel, Revlon Professional, HairBiz, Shortcuts, DNA, KMS, EVY Professional, Comfortel, Wella Professionals, Hi Lift Professional, Haircare Group, Parlux by Dateline Imports, Alfaparf Milano and De Lorenzo.

It wouldn’t be a night of celebration on the Gold Coast without some bold performances, with an opening show featuring risqué dancers pushing the limits of the stage – as choreographed by the talented Adam Williams, who is renowned for putting on some of the nation’s biggest and brightest events and celebrations.

Mocha Group Owner and Founder Linda Woodhead was proud to acknowledge this year’s deserving winners while thanking the entire industry for their support and helping to make sharing the success of business a reality. She especially mentioned the collective abundance of love in the room for those who are grinding and hustling for our industry daily.

“There is no better litmus test of the Australian hair industry’s 24 INSTYLE

Helen Owens and the donation to RizeUp

capabilities than the AHIAs. The fact that we continue to break records with submission numbers is testament to the emphasis the hair community places on not just meeting quality benchmarks but exceeding them,” Linda said.

“Hairdressing is a crucial part of the service industry and these businesses play an integral role within all of our communities, bringing us together, supporting the next-generation of talent and making us feel amazing. For that they deserve to be championed by all of us!”

A special shoutout goes to the big winner of the night, Sharlene Lee from Circles for Hair, taking out not just one, but three awards for Best Business Director/Owner of the Year, WA/NT Salon of the Year and the ultimate accolade of Australian Salon of the Year.

As Sharlene said, to win an award and put a submission together is one thing but being able to grow your business year on year is the biggest challenge of all. “To my entire team of 48 staff, you’re amazing and to be able to keep smashing our goals year on year is absolutely awesome. I just love business,” Sharlene said.

Other special congratulations included the 2023 Special Recognition award handed to Jenny Burns and the Vidal Sassoon Humanitarian Award to Helen Owens from Tigerlamb for her incredible commitment to the community. On behalf of Helen, as an added surprise, Comfortel donated $10,000 to one of her chosen charities, RizeUp Australia, with a giant cheque being presented to founder Nicolle Edwards.

Following the awards, all guests were invited to head to the Star’s level 19 bar to celebrate into the early hours.

Congratulations to all the winners!

ONSTAGE

SALON MANAGER/ CO-ORDINATOR OF THE YEAR Sponsored by Wella Professionals Brooke Blinco, RocaVerde BUSINESS DIRECTOR/ OWNER OF THE YEAR Sponsored by Kitomba Sharlene Lee, Circles of Hair SALON TEAM OF THE YEAR Sponsored by Goldwell TONI&GUY Cronulla SOLE OPERATOR OF THE YEAR Sponsored by Matrix Katy Reeve BEST ECO SALON Sponsored by DNA Organics George & Ivy BEST BUSINESS NEWCOMER OF THE YEAR Sponsored by KMS Salon Her BEST SALON DESIGN Sponsored by Comfortel Ms Monaco Hair Society

KERATIN

SMOOTHING TREATMENT CLASSIC AND NEW NATURAL APPLICATION

Special Recognition award recipient Jenny Burns

SALON TEAM MEMBER OF THE YEAR Sponsored by Excellent Edges Leanne Kay, Stevie English Hair

LUXURY

BEST SALON GROUP OF THE YEAR Sponsored by M&U Imports TONI&GUY Australia BEST IN-SALON TRAINING Sponsored by Haircare Group Co and Pace Salons EDUCATOR OF THE YEAR – INDIVIDUAL Sponsored by Redken Sharon Blain EDUCATOR OF THE YEAR – ORGANISATION Sponsored by EVY PROFESSIONAL Taylorweir EDUCATOR OF THE YEAR – PRODUCT OR EQUIPMENT COMPANY Sponsored by Sustainable Salons L’Oréal Professionnel NATIONAL WHOLESALER OF THE YEAR Sponsored By Parlux by Dateline Imports Salon Direct Hair and Beauty Supplies STATE SALON BUSINESS OF THE YEAR NSW/ACT Sponsored By Alfaparf Milano Professional Sloans

BEST MARKETING Sponsored by Shortcuts Elysium Hair Brisbane

STATE SALON BUSINESS OF THE YEAR QLD Sponsored By Wella Professionals Rokstar

BEST CUSTOMER CARE Sponsored by Schwarzkopf Professional Ms Monaco Hair Society

STATE SALON BUSINESS OF THE YEAR SA/TAS Sponsored By Timely SJ Establishment

STATE SALON BUSINESS OF THE YEAR VIC Sponsored By Revlon Professional Mama West STATE SALON BUSINESS OF THE YEAR WA/NT Sponsored By De Lorenzo Circles of Hair SPECIAL RECOGNITION AWARD Sponsored By L’Oréal Professionnel Jenny Burns VIDAL SASSOON HUMANITARIAN OF THE YEAR Sponsored By Mocha Group Helen Owens AUSTRALIAN SALON BUSINESS OF THE YEAR Sponsored By Mocha Group Circles of Hair BEST IN CARE Qiqi Makes You Feel Like You Just Left The Salon Shampoo & Qiqi Goodbye Dry Hello Gorgeous Conditioner by Dateline Imports BEST IN TREAT BC Clean Frizz Away Treatment by Henkel Beauty Care Professional BEST IN STYLE Joico Youthlock Blowout Crème by Sabre Haircare

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INSTYLE 25

ONSTAGE

WELCOME TO DREAMLAND GHD HAVE LAUNCHED THEIR LIMITED EDITION CHRISTMAS COLLECTION, MAKING THIS FESTIVE SEASON A DREAM COME TRUE.

S

tep into ghd’s dreamland this Christmas! The shimmering, limited-edition collection is comprised of sleek tools in alluring jade and enhanced with pink metal accents, as a fresh take on seasonal glamour.

The collection includes ghd’s hero tools, including the platinum+ styler, gold styler, helios hair dryer and glide hot brush, as well as the blockbuster gift of the deluxe gift set that includes both the helios and platinum+ styler – a dream present to find under the tree this Christmas. Each of these tools are set at ghd’s ultimate styling temperature of 185 degree technology, to ensure that the hair is sleek, strong and shiny.

With the celebratory season, the brand also offers its classic tools in gift set options, with added gifts including a complimentary paddle brush, travel sized bodyguard heat protect spray, heat-resistant bag, heat-resistant mat or luxury protective case, available with some of the brand’s most beloved tools.

The ghd max professional wide-plate styler, platinum+ smart styler, ghd gold advanced styler, ghd unplugged cordless hair styler, ghd curve thin wand, ghd curve creative curl wand and the all new ghd flight+ travel hair dryer all available for gifting. This allows for peak efficiency, creativity and hair health in styling, with this diverse set of tools.

Excitingly, the viral sensation of the ghd duet style is also available as a gift set for its first year, allowing users to dry and style hair simultaneously, thanks to Air-fusion™ technology that creates an ultra-concentrated airflow through a bespoke drying chamber, which combine with four smart low temperature styling plates to efficiently dry and style hair. The tool boasts 25 per cent longerlasting frizz control, and smooth, soft results, as also achieved with the new ghd sleek talker wet to sleek styling oil, which is included in the gift set, alongside a black velvet vanity case as well.

Celebrating their final launch of the year, the brand invited 26 INSTYLE

media and influencers to Sydney’s Oxford Street, taking over an event space in the collection’s ethereal style and offering hair styling sessions and nail services thanks to partner OPI. Ludovic Dellazzeri, Managing Director for ghd Australia and New Zealand, addressed the crowd to toast to the festivities and discuss the success of the year’s major launch of duet style. The tool’s ambassador, Jessica Mauboy, was also in attendance, and sang some off-the-cuff bars to honour ghd in celebratory fashion. With drinks, canapes and a DJ putting everyone into the party spirit, the holiday season was officially in full swing.

For more information visit www.ghdhair.com/au

ONSTAGE

HELLO HOLLYWOOD WORLD RENOWNED CELEBRITY HAIRDRESSER CHRIS APPLETON EDUCATED IN SYDNEY AND INSPIRED BY TEACHING THREE OF HIS FAMOUS LOOKS, WRITES ARIANA PEZESHKI.

M

ane Events, in partnership with Haircare Group, welcomed Hollywood’s most in-demand hairdresser and a star in his own right, Chris Appleton, for a special all-day look and learn education session at Sydney’s Ivy Ballroom.

Chris is Color Wow’s Global Creative Director and a renowned name in the hair and beauty industry. With a client list that includes A-list stars like Kim Kardashian, Jennifer Lopez, Dua Lipa, Katy Perry and Ariana Grande, he’s a sought-after artist known for his transformative hair creations.

The day of learning kicked off with an introduction from David Mannah and Group Managing Director of Haircare Group, Garth Gauvin. The room was filled to the brim with the Australian hair community eager to learn his tips and tricks of the trade and to understand just how he gained clientele like the ultra-famous, a huge social following and a respected level of success within the industry and beyond.

Chris began the session with his signature ‘Snatched Pony’ look, which garnered a few chuckles from the crowd when he acknowledged it as Ariana Grande’s signature style.

“I remember I got the call to do Ariana’s hair and she was basically trialing people at the time because she wanted a new hairstylist,” he shared. “So, I went and assumed she had really long hair and a lovely long ponytail but she didn’t, so I thought back to when I was in the salon and what would make the client want to come back to me and why is she going to

pick me. What’s going to be different about a ponytail? So, I thought how can I make it longer, how can I make it a little more interesting and make it stand out from the rest and now the evolution of the perfect pony has gone on and on.”

Saturating the roots in Color Wow Cult Favorite Firm + Flexible Hairspray, Chris is not afraid to go for gold when it comes to using product. He explained how he likes the look of a mid to high pony to really follow the eye line of the client and pull the face up for a ‘facelifted’ appearance.

When it’s done wrong, he explained, it can be painful for the client, but when done right, it sits high and tight. For general hold he uses a bungee cord to secure the hair once brushed back and adds in extensions for volume.

The second look was a nod to Kim Kardashian’s now infamous 2019 Met Gala wet hair look. He began creating the look by applying Color Wow’s Pop & Lock High Gloss Serum and layering it on the hair in sections, rubbing the product together in his hands to form a shellac then rubbing it through the hair. Once the product creates a nice texture, he begins to add hairspray to saturate the root area and starts to give control while working with the client’s face shape, saturating the hair from front to back. He then clips the hair into place around the face to set the look.

The final look was Jennifer Lopez’s Superbowl hair, which went viral on social media with Chris brushing through the bouncy blowout just before J.Lo’s Superbowl Halftime performance. He mentioned that the NFL planned a prerecorded performance of J.Lo’s Superbowl Halftime Show in case it rained, so they

were prepared and filmed it as if it was the live show.

“So I went to the back and I would normally curl her hair with a two-inch curling iron and let it set but, for some reason, I decided to use a one-inch curling iron and I would never normally curl and pin it but for some reason again I did,” Chris said. This created super bouncy curls that Chris saw as a mistake, but once J.Lo stepped off the stage her manager raved about the hair and how bouncy it looked.

Chris’ “mistake” became a technique he uses often and he went on the perfect the look for the actual Halftime performance.

To create the look, he curls the hair with the wand twice with the weight and size of a bigger barrel curl. He then brushes it out and builds texture to the hair with Color Wow Style On Steroids Texture Finishing Spray and continues to brush it out building a foundation to the hair that doesn’t drop and will stay for days. Chris emphasised again not to be gentle with the products, but to really utilise them.

The look and learn session wrapped up with a final Q&A, where Chris shared important insights. The audience was able to take away several behind-the-scenes celebrity stories that Chris shared and how he worked his way up from humble beginnings in Lester, England, to one of Hollywood’s most requested hairstylists.

Remaining humble, Chris shared that he has goals he’s yet to accomplish for the future and success is built over time through hard work, tumbles and climbing up again, but that believing in yourself is key.

For more information visit www.thehaircaregroup.com INSTYLE 27

INFEATURE

THE JOI OF CHRISTMAS JOICO’S CHRISTMAS OFFERING OF DUO, TRIO AND PREMIUM GIFT BAGS ARE AN ALLURING OPTION FOR BOTH YOUR RETAIL SHELF AND UNDER THE TREE.

W

elcome Joico’s 2023 Christmas gifting options, which offer a versatile catalogue of retail options to delight your clients and maybe even indulge in yourself.

The Joico range offers Duo, Trio and Premium gift bag sets available across popular categories of the brand, including K-PAK Color Therapy, Defy Damage, Moisture Recovery, Youthlock, Blonde Life and its Violet iteration, HydraSplash and Colorful.

Catering to a wide range of hair types and gifting preferences, the options include travel minis, gift bags and hero collections across a range of products.

Elevate your salon with the magic of Christmas gifting and ensure your clients give the gift of beautiful hair this holiday season.

For more information contact 1300 764 437 or email sales@ sabre-group.com

28 INSTYLE

WELCOME TO THE FUTURE OF HAIR STYLING O&M Styling Tubs are colour safe and PETA Certified Vegan and cruelty free. Available in Pomade, Clay and Paste, are gender neutral and ideal for for all hair types. In line with O&M’s clean and kind ethos, each tub is formulated with a naturally derived fragrance and housed in a stylish, stackable tub made from 100% PCR materials.

O&M is changing the game, redefining the clean beauty industry, providing safer, and low chemical solutions to harsh salon chemicals. Combining the latest in science and nature to give professional salon results, O&M’s Australian-born colour and styling products are safe and beautiful to use, staying true to the core values of being environmentally friendly and consciously kind.

PASTE

POMADE Creates shine and hold. For defining side parts and slick backs.

HOLD: 3/5 FINISH: 5/5 BEST FOR: That slick back old school vibe, this can be used on all hair types (not just short to medium) to create shine and hold.

WHAT’S POWERING IT: Safflower Seed Oil A light weight oil high in Oleic Acid, which locks in moisture, making hair more pliable.

Naturally Derived Fragrance - Cedarwood & Vetiver.

Creates texture and hold. Helps maintain height and definition with an ultra-matte finish.

CLAY Tame stubborn hair. Helps smooth out unruly hair and provide all day hold with a matte finish.

HOLD: 4/5 FINISH: 1/5

HOLD: 5/5 FINISH: 2/5

BEST FOR: Medium to thick hair. Can be restyled as it is water soluble.

BEST FOR: Adding choppiness and definition, ora pinch of lift and volume.

WHAT’S POWERING IT: Carnauba Wax - A plant-based ingredient. Heat resistant to help protect the hair. Naturally Derived Fragrance - Sandalwood & Frankincense.

WHAT’S POWERING IT: Kaolin Clay - A mineral based clay that absorbs oils helping to create a matte finish. Naturally Derived Fragrance - Bergamot & Rosemary.

Phone: 1300 724 635 Email: orders@originalmineral.com

For more information

INFEATURE

AVEDA CHAMPIONS WELLNESS AT ARTIST RETREAT HELD OVER TWO DAYS AT THE IDYLLIC MARNONG ESTATE JUST 45 MINUTES OUTSIDE OF MELBOURNE, ON OCTOBER 23 AND 24, THE AVEDA ARTIST RETREAT COMBINED MORE THAN 150 OF THE AVEDA NETWORK, EXCEEDING ALL EXPECTATIONS AND PROVING MORE THAN EVER THE IMPORTANT ROLE OF CONNECTION TO THE SURVIVAL OF OUR INDUSTRY, WRITES CAMERON PINE.

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he Aveda network is like no other hair and beauty brand, from its plant powered 100 per cent vegan formulas, ingredient sourcing and wind powered manufacturing, to the brand’s constant pledge to support the health of hairdressers through traditional Ayurvedic principles and give back to the communities in which it trades. To further cement this philosophy, Marnong Estate was the perfect backdrop, offering boutique accommodation, a winery and a conference space all in one. With endless rolling hills, animals and even camels in the backdrop it was no ordinary venue.

Welcoming the group from as far as Western Australia, Brand General Manager, Corrine Duffy paid respects to the uniqueness of the location and the Aveda tribe in a hand-picked location set for nature, nurture and a premium experience of connection. Members of the Aveda family from overseas, including Japan and Hong Kong, travelled to share their knowledge and share the invaluable experiences rich to the Aveda brand.

“Most importantly I’m just so grateful to have you all here. When we were talking about an Artist Retreat especially for you, we sent out a survey and we were going to 30 INSTYLE

reintroduce the Color Harmony Awards but you showed us that there’s a lot going on in your business, staffing constraints, teams are stretched and so many other factors and this is the result of what you said you wanted from us,” Corinne said.

“We still intend to go back to the celebration of Artistry with Color Harmony, and the Aveda Congress has also inspired us a lot for this event to celebrate true artistry. It’s also not often you get to take time out and spend it with all of your friends within this network and meet new people, but there’ll be things that we do over the next two days that really help you unwind, relax and recharge. It will also help you become familiar with some of the wellness aspects of the Aveda brand that you may not have experienced before, because we have a number of new salons who have joined us today.”

Leading each segment with the Aveda brand video – a powerful portrayal of a brand deep rooted in its traditions and connection to community - the spirit was one of care and consciousness. This level of brand integrity further prompted a bracelet ceremony with Aveda’s Megan Loyd, National Sales Manager of APAC, who ran all guests through this real ice breaker style exercise to reset each

guest in the room to be open to meeting new people. Deep rooted into the Aveda heritage of wellness, the bracelet ceremony was seen as a great way to start the weekend off with collective consciousness.

A deep-rooted tradition in each and every product and service still emanates through the network today. As Aveda Founder Horst Rechelbacher used to say “feeling beauty is the cause. Looking beautiful is the effect. When you feel good inside you look good outside”. The real message set at the beginning harnessed this belief, that true success can only come from a calm place of authenticity and setting the intention for the ripple effect of life from the beginning.

What power does the ripple effect have, you ask? Well, quite simply, when we focus on improving one aspect of our life, the positive effects often stem beyond the immediate area of change – influencing other areas in unexpected, yet welcome ways. In a group environment of creative and business minds this can be even more powerful.

After the wellness ceremony, introduction and a healthy lunch, the focus zoomed straight in on scalp health – a notoriously underrated aspect of hair health and an increasingly problematic

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issue for consumers, due to various lifestyle factors and a change in stress levels since COVID-19 in particular.

Freshly launched in 2023, Aveda Scalp Solutions uses the powers of plants and green chemistry to completely transform the health of hair – with a 100 per cent Vegan ethos.

“Until now, scalp was not really discussed – we spent a lot of time as hairdressers doing what we do and not looking at the scalp. The scalp goes through maturisation just like many other aspects of skin,” said Aveda Clinical Spa educator, John Hickey.

John joined Aveda’s Matthew Wickham and leading trichologist Chelcey Salinger to really uncover scalp concerns and debunk many scalp myths that often stem from misinformation of scalp and hair health, like daily cleansing and practices many are told to adopt that affect the overall health of your scalp.

“It’s not until, dare I say the COVID world, that the scalp word has become relevant. COVID did some terrible things to us – it changed our lifestyle choices, we had to work at home, tie our hair up and many of us lost our routine,” John said.

Chelcey Salinger IAT is a consultant trichologist at the Australian Trichology Centre where she specialises in hair loss and scalp problems in women and men.

“I’ve seen a big increase in the number of patients coming in to see me who are worried about common scalp concerns.

Scalp is the kind of foundation that holds everything together and it gets stressed and things can happen,” Chelcey said.

“The main thing that causes ageing is oxidative stress and cellular damage.

The biggest tip that I could give you is antioxidants - they are really effective when applied topically as well. I know that Aveda ranges are excellent with antioxidants in in their products. I also particularly like the hyaluronic acid and lactobacillus ferment in the Scalp Solutions range to balance the scalps microbiome.”

An important take away was that, more often than not, it’s an oily scalp that makes it dry and flaky and not just a dry or irritated scalp like is commonly perceived.

Passionate about empowering others, Sita Chan then delved into the world of Ayurveda, where it originated and how far back this holistic approach to life started in India. Sita Chan has been using Aveda for 30 years, even before her time working with Aveda as the Education Director for Asia Pacific. Sita herself traveled to India to learn about Ayurveda to ensure her role as an Aveda educator leads with authenticity always.

Sita explained the three types of

Ayurveda - Vata, Pitta and Kapha - and put all guests through an exercise to find out which type of Dosha they were, uncovering learnings about sense, stress responses and personality traits in the process. For all guests it was surprising how linked our overall wellbeing can be to certain things that align or don’t align with our body.

Masa Honda and Keiko Tanaka travelled from Japan, after having just returned from Aveda Congress in Minneapolis together. They presented an incredibly artistic interpretation of their journey as hairdressers and how they are inspired by nature and traditional Japanese gardens in Kyoto, as well as artists who uses silk screens to transfer colour and how it inspires shape and design in hairdressing.

Masa became an Aveda salon owner in 2011 when he opened Honda Aveda Hair and Spa in Kangawa, Japan. He now owns two Aveda concept salons and manages four Honda Premier Salons, which have been in his family for over 60 years.

The main inspiration for his recent collection was famed Japanese anime, Mononoke – this series follows the conflict between forest and humans and explores themes of environmental preservation and co-existence.

“Creativity, business and new ideas are very important. The business of salon work is a lifestyle fuelled by creativity and products – without this we as artists are not inspired to do the best work for our clients,” Masa said. “We respect Japanese cultures like anime and the process of fabric dyeing also inspires us to be more precise and creative as artists.”

Keiko also explained how she believes Mononoke best relates to nature and how traveling and meeting other hairdressers is important to give you the motivation to improve.

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“Even today Masa and I still learn off each other everyday,” Keiko said. “The number one inspiration for me is being able to do what I love while looking after my family.”

Bernadette Beswick showcased what she does best and that’s cutting. Bernadette is an experienced educator and now winner of the AHIA Victorian Hairdresser of the year for two years running. Bernadette believes in precision cutting and that energy as a hairdresser is contagious.

“It’s important to acknowledge verbal and non-verbal communication. How we stand as a hairdresser affects our result the energy and our haircut. Precision cutting is the heart and soul of what I do as a hairdresser,” Bernadette said. “I believe that everyday with clients in the salon you need to bring your best energy in order to service people better. Aveda looks after the planet, the hairdresser and the client – that’s what makes the brand unique and brings a beautiful energy to our work. Every time I educate I remind the artists that it’s not about me, it’s about the client and the consultation, that’s what makes you a good hairdresser.

Education always wins, the more you get, no matter how old, young or whoever you are – new energy is essential.”

Bernadette presented Magenta as part of her No Vacancy AHIA collection to showcase something classic, ageless, timeless and creative that can be adapted to all ages.

Nathan Yazbek wowed the audience with a 1980s themed show. Conjuring up Studio 54 vibes and a bygone era of fun and glam, Nathan had three models that represented a time of hedonism and music.

One of his looks was inspired by a disco ball, the second look a simple curly hair texture look and the third look was a nod to frizz.

“We saw an awesome collection by our Artistic Director Antoinette Beenders a few years ago at Congress, it’s important 32 INSTYLE

whenever we are doing something whether in salon or editorially that we celebrate diversity,” Nathan said. “A relationship with Aveda is a long-standing one, I was drawn to the products right from the beginning. Post-consumer recycled packaging and the vegan message is important to our clients now. Not only this, they are high performing luxury products. Through the right products and people you can inspire yourself with so much in this industry – collaboration with other stylists is the best way to be inspired and make the most of your creativity.

It’s so unique to be able to celebrate wellness as well as beauty and artistry and recuperate all in one on a retreat like this.”

Bringing together Aveda salon owners and artists from Melbourne for a panel, Aveda recognised the importance of community and collaboration and how business has changed since COVID from consultations, to products and a more integrated holistic health approach.

Charlie Forte from HDC Salon, Pete Dunn from Frankie Salon and Mathew Wickham from Aveda facilitated a discussion with questions from the audience.

Incorporating wellness into their consultations is a key part of Aveda’s brand philosophy and the reason why

clients come back, to help clients not only look good but feel good inside and out.

Aveda’s continuing point of difference is the in-salon ritual to their ‘elemental nature’ assessment as a starting point for consultations. All holistic assessment helps determine a client’s elemental personality and guide their recommendations for products and services based on their unique characteristics and needs.

To unwind after a busy morning of learning and inspiration attendees were also split in two groups to enjoy Sound Healing with Romy Paltoglou. Sound Healing is a holistic practice that uses the power of sound and vibrations to promote physical, emotional and mental wellbeing.

It’s based on the idea of connecting the body to the therapeutic effects of the mind and spirit. The Sound Healing set the scene for a fire ceremony where each guest burned their affirmations in front of each other and held hands to help ensure total immersion in the spirit of intention on the lush grass surrounds of Marnong Estate.

Enjoying the surrounds of the estate at dusk, guests then ventured into an evening of canapes, drinks and networking with live music and plenty of local wine – proving that the time to unwind together is core to the Aveda network and the reason salon owners make an effort to step out of their own business and learn priceless information through connecting with others.

Aligned with the Aveda principles of giving back to the community and the land in which we live, Marnong Estate also holds a considerable historic significance to the traditional lands of the Wurundjeri people, as a farming property and former homestead dating back as far as the 1840s.

Given Aveda’s breadth of environmental conscience and significance to the land, there was no better place to unite a collective of hairdressers bound by the same values.

In addition to the rapidly growing retail side of the brand itself, customer loyalty in the professional network, artistry and collaboration remain a strong force. It’s an ethos that ensures that once a client embraces Aveda, it’s difficult for them to deviate.

The ripple card I pulled in the group exercise was adequately on-point - “I create an emotionally safe environment so others can express freely without fear”. I can’t think of a better way to summarise a powerful and passionate Artist Retreat.

For more information visit www.aveda.com.au

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THE FUTURE OF BARBERING BABYLISSPRO HAVE LAUNCHED THE ALL-NEW FXONE BARBER ECOSYSTEM, WHICH OFFERS ONE BATTERY FOR UNLIMITED TOOLS AND PAVES THE WAY FOR UNRIVALLED INNOVATION.

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he latest from BaBylissPRO is revolutionising the future of hair technology, with the FXONE battery system that is compatible with all FXONE tools. The innovation was launched in Las Vegas in July and will land in Australia for the first time in January 2024, streamlining the tools process for barbers everywhere.

Built to further elevate the efficiency, versatility, user-friendliness and costeffectiveness of barbering tools, this system directly answers challenges of battery management and cost considerations, such as the inconvenience of handling multiple bulky batteries and chargers, which can disrupt work and barbershop routines. These relevant barber difficulties inspired the brand to harness insights from the construction industry to create a unified battery system and elevate their portfolio of tools alongside it.

The bold system streamlines the purchasing process, so barbers don’t have to buy both the tool and a new battery and charger with each device, for long-term cost-effectiveness. The system works with revitalised versions of already beloved tools, as well as must-have new tools, launching into 2024.

The ground-breaking universal battery system is the centre of this complete ecosystem of barbering tools. This includes a tack switch to check battery levels with LED lights, new interchangeable lithium battery packs, up to two and a half hours of runtime and a four-stage LED ring battery indicator.

Additionally, the clippers and trimmers incorporate MIM (Metal-

Injection Moulded) Blades, which are built in a process of injecting powdered metal into a mould, resulting in the consistent production of exceptionally precise blades. This ensures a high manufacturing tolerance and that each blade is consistently manufactured to exact specifications, as used in the creation of medical, aerospace, automotive, and dental implements. The technology also further empowers the brand to integrate oil reservoirs into the blade for continuous lubrication and a friction-free performance. It also allows for the creation of cut-outs to reduce the contact area, which maintains the blades at a lower temperature and ensures acute and angled blades for ultra-precise cutting.

The collection comprises new, elevated versions of the FXONE GoldFX Clipper, Trimmer & Shaver, which are packed with features such as a built-in oil reservoir in the clipper and trimmer for constant lubrication and a knurled metal barbell grip, ergonomic finger rest and removeable hair pocket door across the range. The tools also have a new N1 Brushless Motor for longevity and strength.

The hero tool of the collection is the newly created FXONE GoldFX Foil Stick Shaver. It boasts a pivoting head that contours to the shape of the client’s head, and which can be locked in place. The convenient tool features an ergonomic stick design and is fitted with hypoallergenic titanium foils, as well as dual bearings for more efficiency.

The FXONE LoPROFX Clipper and Trimmer, relaunching in 2024, will incorporate a new design to accommodate

the FXONE Battery. They are built with facets such as lower blade temperature, ergonomic grip, long life motors and zero gap adjustable capabilities, alongside the ease of battery use.

The FXONE system is supported by accessories, such as replacement batteries that extend to three and a half hours of run time, in the High Capacity model.

One interchangeable lithium battery pack is included in every FXONE box and the batteries are sold separately as well.

The technology’s charging stands can be used for travel, fit all FXONE and SnapFX batteries and offers a USB-C charging port.

With convenience, innovation and versatility at its core, the new FXONE battery system is the future of BaBylissPRO and barbering. Discover this high-tech system and tool family for yourself.

For more information visit www.datelineimports.com.au INSTYLE 33

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stewardship and plug into your own recycling systems.

ACCESS TO THE FUTURE ANDERS SÖRMAN-NILSSON TAPS INTO AI, SUSTAINABILITY AND HOW FUTURISM AFFECTS BUSINESS.

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nders Sörman-Nilsson is a futurist and the founder of the think tank and trend analysis firm – Thinque. As a keynote speaker for Hair Festival REALtalk in 2023, Anders tapped into the best of Thinque – an agency which provides data-based research, foresight and thought leadership assets for global brands across four continents. Anders has become one of the most relevant and agile speakers of today – bringing the future to now for any size business.

We sat down with Anders postREALtalk to take a look at some key futurism trends.

INSTYLE: WHAT ARE THE HOTTEST TOPICS IN TERMS OF PRESENTING FOR A FUTURIST RIGHT NOW? Anders Sörman-Nilsson: There are two convergent trends that constitute a powerful innovation intersection right now. With the Rise of ChatGPT and the democratisation of AI tools, artificial intelligence is a huge topic of interest at the moment. Leaders and entrepreneurs are asking themselves how they save time and money, and boost their output and return on investment through the deployment of machine learning, such as through the creation of synthetic content - think AI-generated designs and imagery - or by the evolution of workflows where we are able to take the robot out of the human. In other words, utilising technology and AI to help us humans do less of the menial and the mundane and more of the meaningful and the humane.

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IN: WHERE DO YOU SEE THE CONSUMER LANDSCAPE AND THE CONSCIOUS CONSUMER IN THE NEXT FEW YEARS? ASN: The broader megatrends on the consumer side is the Rise of the Conscious Consumer - a consumer who is EcoConscious, Data-Conscious, ScienceConscious, Story-Conscious, ProvenanceConscious, Future-Conscious and Health-Conscious. They want to spend their disposable dollars with brands and companies that enable and empower their consciousness. They are likely to buy less, but better products, and they want to spend money in a guilt-free fashion.

Luxury and sustainability have gone hand in hand, but remember that today’s luxury is tomorrow’s expectation, which means eco-consciousness, for example, is going mainstream.

IN: WHAT ARE KEY TRENDS IN SUSTAINABILITY? ASN: Sustainability is no longer a niche, it’s a necessity. Some key trends include the rise of circular economies, where products are designed to be reused or recycled. There’s a surge in regenerative agriculture, which focuses not just on producing food but restoring ecosystems.

Green technology, especially in energy storage and production, is booming.

Lastly, businesses are recognising that sustainability isn’t just environmentally focused, but also about ensuring social and economic fairness. Think about your salon’s circularity - switch energy plans to renewable energy, engage with haircare brands that design for product

IN: HOW IS AI CHANGING THE FACE OF CUSTOMER SERVICE? ASN: AI is revolutionising customer service in a myriad of ways. In some ways, the most human touch is now the human-centric, digital touch. Chatbots and virtual assistants are becoming the frontline of professional services firms’ onboarding processes, capable of resolving many queries instantly. AI-driven predictive analytics allows businesses to anticipate customer needs and personalise experiences. Additionally, sentiment analysis tools can gauge customer emotions in real time, enabling more empathetic interactions. However, while AI enhances efficiency, it’s vital to strike a balance to ensure human touchpoints remain, especially for complex or sensitive issues. We still value the humane, human touch, but during a cost-of-living crisis, we won’t trust brands and businesses who duplicate efforts, have lots of human ‘red tape’, or deploy old school paperwork.

IN: IN THE DIGITAL AGE HOW ARE WE MAKING SURE WE ARE STILL CONNECTING AT A HUMAN LEVEL? ASN: The digital age, while bringing efficiency, also runs the risk of eroding genuine human connections. However, it’s crucial to remember that technology is a tool, and how we use it determines its impact. Virtual reality, for instance, can foster immersive connections and empathy across continents. Social platforms can reignite old friendships.

The key is intentionality. Prioritising face-to-face interactions, practicing digital detoxes, and using technology to enhance, not replace, human connections are ways we can maintain our innate need for genuine relationships in this digital epoch. In an emerging era of synthetic content and media, true, authentic human expression (digitally verified as being “human-created”) will have a premium placed upon it, just like artisanal, small batch, local and organic have. If you can scale your personal story and empathy - both via analogue and digital channels - you will enduringly win the digital minds and analogue hearts of tomorrow’s Conscious Consumers.

Sign up to Anders’ Decoding Tomorrow newsletter at www.anderssorman-nilsson.com/blog

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THE VEGAN WAY FAMED ITALIAN HAIR COLOUR AND HAIRCARE BRAND ECHOSLINE HAS GONE VEGAN, WITH 100 PER CENT VEGAN FORMULATIONS THAT CATER TO THE PROFESSIONAL HAIR COLOUR AND CARE MARKETS.

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elcome a new era for Echosline, who are paving the way in clean beauty with a new nature-inspired mission seeped into their haircare ranges and versatile colour portfolio.

Taking over Australia in 2024, the Italian brand has embraced Smart Beauty for a reduced impact, with vegan formulas that put planet, professionalism and client experiences first.

Users can expect products that are built on concepts of eco-sustainability and conscious beauty, as formulated with plant-based ingredients and environmental packaging. Transparency and sustainability drive this new era, with new technical treatments and a product refresh that puts the planet in focus. The range is designed to meet the needs of clients seeking simple and plant-based colour solutions in environmentally conscious salons.

In the brand’s professional line of permanent hues, a new range of conscious hair colour predicated on the deep, vibrant, long-lasting results that have long been synonymous with the Echos Color range, is now available in a totally vegan formula.

This new era of permanent hair colour offers smarter and more functional products made with fewer ingredients.

Key changes include a formulation without paraphenylenediamine (PPD) and resorcinol, ensuring a high-performance option with fewer additives. Components such as green tea extract for long-lasting vibrancy, desert date oil for revitalisation, and tsubaki oil for shine, anchor the products and complement the antioxidant rich technology. The creative range offers 89 intermixable colours, with

vivid permanent hues that include 100 per cent grey coverage. The technology includes Echos Light, a new blonde system of six new blonde toners to be used in conjunction with Ki-Power Veg and Colour Care Systems for enhanced results.

This sustainable mindset traverses the packaging as well, with recyclable 100ml aluminium tubes, compostable packaging and a cap that’s made up of 50 per cent less plastic than before, all of which is manufactured in Italy.

In care, the brand offers the Colour Care System, which protects against fading, deeply hydrates, offers gentle stem protection for longer lasting colour and provides softness, body, shine and brighter reflections. A colour protection complex system, built through the combination of sodium gluconate and green walnut, improves the overall structure of hair for a lasting vibrancy, and it’s all housed in the brand’s now standard eco-sustainable packaging.

A Colour Care Shampoo, Mask and Spray offer antioxidant action, nourishment and the ability to seal freshly developed colour after a service or care routine.

The Echosline Ki-Power Veg Line is another necessary colour care option, as the ideal partner to the Echos Light toning services. The fully vegan range helps to restructure the hair after lightening and colour treatments, while restoring radiance and vitality to damaged and treated hair, thanks to the Ki-Power Veg Complex 18 and 22 Amino Acids. The Ki-Power Veg Shampoo, Spray, Mask and Protector can be used to reconstruct, regenerate, restore, re-plump, soften, nourish and protect, with protein and active hydrating ingredients elevating this super group of products.

The brand also boasts versatile secondary care systems. The Echosline Energy Line is made to recharge weak and fine hair, and ensure the wellbeing of the scalp, as created with extracts of vegetable herbs and proteins to strengthen hair bulbs and stimulate hair growth in a Shampoo and Hair Lotion duo.

The Echosline No Yellow System is made to maintain coloured hair with the hero No Yellow Shampoo. The shampoo features a violet pigment and protects grey or lightened hair as well, with anti-ageing red grape extract that contains antioxidant properties, counteracts capillary fragility and stimulates collagen. The No Yellow Mask and Bi-Phasic Lotion offer further treatment and protection from external agents such as air oxidation, pollution and heat damage for blonde hues.

The Echosline Volume Line is for body and structure, particularly for clients with fine hair. The vegan, creatine-based system adds structure to thin hair for added fullness and thickness. A comprehensive range includes a Volume Shampoo, Conditioner, Dry Shampoo and Volume Foam Conditioner, which offer softening, detangling and cleansing capabilities.

The Echosline Frequent Use System is a quick and easy solution to colour care within the freneticism of daily life. The products – a Frequent Use Shampoo, Hair & Body Treatment, and Conditioner - can be used at any time and multiple times a day, with the key ingredient of panthenol to provide relaxation and harmony within busy schedules.

The Echosline Balance Line is created to find the perfect equilibrium between scalp comfort and purity, in a wellbeing-based, four-product series that detoxifies the scalp and restores the physiological functioning of the skin. The Balance Detoxifying Treatment, Shampoo, Shampoo+ and Multi-Active Lotion provide immediate comfort after the first use.

Lastly, the Echosline Discipline Line of a Shampoo, Mask, Leave-In Conditioner and Spray, ensures a solution for taming thick, unruly hair, quickly, effortlessly and effectively. The range provides softness, frizz-control and shine with products that add smoothness, silkiness and control.

Launching Down Under in the first half of 2024, Echoslines’ new environmental ethos and era is apparent across their comprehensive, diverse range of products.

Discover the new fully vegan and sustainably minded Echosline in 2024.

For more information visit www.datelineimports.com.au INSTYLE 35

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A FRIENDLY CHOICE A PROFESSIONAL VEGAN CHOICE FOR AN ADVANCED SALON ENVIRONMENT, A HOLISTIC APPROACH TO THE COMMUNITIES IN WHICH IT TRADES AND AN OPPORTUNITY TO JOIN STOCKHOLM’S NUMBER ONE HAIRCARE BRAND, MAKE IT HARD TO NOT WANT TO EXPERIENCE MARIA NILA, WRITES CAMERON PINE.

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aria Nila is your modern hairdressing muse, she’s trendy, aesthetically relevant and she’s conscious about the environment – she also produces all of her formulas from a state-of-the-art Helsingborg factory, one of the cleanest and greenest custombuilt factories in the hairdressing world, complete with solar power for every step of the process.

From what started in a family backyard in Sweden with a commitment to producing a better quality, naturally derived product than what the market had ever seen, the brand is now in 45 countries across three continents, with specific community minded initiatives that span the globe as the core to their growing army of Maria Nila lovers.

Maria Nila was founded in 1999 by the entrepreneurs Ann and Ulf Wikström. Their son Marcus Wikstrom has now continued the brand’s legacy. After numerous challenges, Maria Nila now rests as a staple in European salons and has risen to become the number one haircare brand in Sweden.

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The Maria Nila story is one of resilience, family heritage and transparency whereby, still to this day, a painting of the founders hangs proudly in the Maria Nila factory, reminding each and every employee that they are very much part of a family.

“Maria Nila is a very friendly, honest and transparent familyowned business. I think people want more than just products. With our own production, we can show the salons and consumers that we walk the talk, and you vote with your money. We want to make a real difference through the products but also through our charity work. Our goal is that everyone working with Maria Nila should feel that difference and be able to see it via our products, partners and social media channels,” said Maria Nila Europe CEO, Thomas Barka.

“As the number one professional haircare brand in Sweden with a strong consumer following, the growth potential for Maria Nila is significant. We believe there is more opportunity to accelerate global expansion and increase share in underpenetrated categories by leveraging the brand’s successful go-to market strategy and differentiated brand proposition.”

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The range of care and styling products is joined by a bleach collection and colour refresh range, an ambient range including candles and body products that span multiple pastel tones and categories, for every hair type and fragrance lover. A further expansion of products is on the horizon for 2024 and beyond.

“At Maria Nila we see everyone as equal, we believe that innovation is the key to the future and that you get richer when you also give back. With this in mind, we look forward to continue to find new and innovative ways with our products, materials and services together,” Thomas said.

Ahead of its time, before a vegan approach became part of our daily product conversations, the brand was established with the vision to create haircare that was of both a premium professional standard but also cruelty-free while overall contributing to a more sustainable world – beyond just the hairdressing industry.

The sustainable message starts with the products using ecofriendly and sustainably sourced ingredients as well as reducing their overall environmental footprint from its Scandinavian headquarters and factory.

Offering a wide range of shampoos and styling products for every hair type, Maria Nila is widely recognised for its colour preserving products – as one of the first brands to incorporate highly effective colour care formulas without harmful chemicals.

The colour care ranges were among the first to extend the life of colour and maintain its vibrancy using 100 per cent vegan formulas. More recently the brand also launched a range of colour refresh products including the Maria Nila Colour Refresh nourishing colour hair masks with semi-permanent colour pigments that will quickly freshen up hair colour tones, no matter what the colour choice. All Colour Refresh masks can be blended with White Mix to create pastel colours or mix two different colours to create a unique personalised colour.

Over the years, Maria Nila has expanded its presence beyond Sweden and is now available in various countries around the world.

They have gained popularity among both consumers and salon professionals in all corners of the globe, largely due to the fresh and colourful packaging that utilises on-trend colours and the variety of products that all fall under the same environmental ethos.

Following the financial crisis of 2008, Maria Nila found itself at a crossroads. In order for the brand to survive, they had to do something new, so founder Ann decided to take everything she owned to invest it in the company once again. This was the starting point for the 100 per cent vegan products that are friendly to the hair and the environment. Since then, they have been devoted to giving the world environment-friendly hair and beauty. Maria Nila herself was the great-grandmother of Ann and she lived up in the Swedish mountains about 100 years ago.

Maria showed great respect for her surroundings and animals, and the heritage from Maria Nila’s natural philosophy is still the core foundation of everything that they do. That is why all products are vegan and the packaging is climate compensated for. With this heritage, the brand wish to keep providing the world with professional, friendly beauty and keep on moving in the right direction.

The commitment to green manufacturing at the factory spans to energy efficient technologies and production schedules as well as water management and sustainable packaging. Not only this but Sweden is well known for high-quality standards and has a strong reputation for innovation and research. The vegan and professional brand is a hot favourite in its home market. Brand ambassadors include Elsa Hosk, the former Victoria’s Secret model, and Swedish pop phenomenon, Zara Larsson. Further afield, global

expansion is key, and a relationship with Australian distributor Rogue Beauty has been pivotal.

To signify its significant growth, Maria Nila opened a monthlong pop-up store in New York in June to signal its further ambitions in the US market, and will continue to drive consumers to the messaging behind Maria Nila.

Marking 2024 as the year of the ‘friendly bee’, Maria Nila extends charity work across all corners of the globe. For 2024, the brand is set to support a small yet important creatures close to home – the pollinators - AKA bees, which are crucial for maintaining a colourful and flourishing environment for us all to live in and are a very important part of biodiversity.

Without pollinators, all of us humans and all of earth’s terrestrial ecosystems would not survive. From bees and butterflies to birds, pollinators facilitate the transfer of pollen between flowers, enabling the reproduction and survival of countless plant species.

For 2023, Maria Nila supported the sea turtle species that has been roaming the oceans for 150 million years, but whose population is vastly decreasing. Several turtle species are in danger due to various and largely human-induced factors, and a rapidly changing ocean environment. Pollution, such as plastics in the waters, fishnets and oil emissions, are all a danger to this important species. It’s estimated that each year 640,000,000 kilograms of discarded fishing equipment endanger species in the ocean, killing marine line for up to 600 years and resulting in millions of killed marine animals and fish every single year.

The nets also comprise more than 50 per cent of all harmful microplastic in the water. Together with The Perfect World Foundation, the brand donated profits to the Cairns Turtle Rehabilitation Centre to combat these issues.

Across the entire brand, Maria Nila champions and advocates for the environment and animals, which is why all of their products come in CO₂ compensated packaging. Beyond this, INSTYLE 37

COVER STORY

WHY CHOOSE MARIA NILA? they also work with Plan Vivo to climate compensate for the total emissions of CO₂ from their entire operation. This initiative has contributed to the planting of 280 000 metres² of forest in Nicaragua since 2016.

“Since we started out in 1999 with ‘The Friendly Year’ it has been in our inner core that animals should not be part of human vanity. This means that we have continued to choose a specific cause or endangered animal that will actively lead our charity work and friendly initiatives for the next 365 days,” Thomas said.

The Maria Nila Eco Therapy line takes the cause of sustainability even further on top of Maria Nila’s incredibly conscious efforts, while also ensuring effective results on all hair types. In the world of beauty, it’s rare to find an eco-friendly brand that works on the finest hair, as well as the thickest, curlier textures. From styling products to colour masks, and several product families dedicated to repairing, balancing, protecting, toning, and softening, Maria Nila as a brand covers so much ground.

In the ever-changing world of beauty across both care and styling, Maria Nila believes that they can continue to make a change for the better - to adapt, explore the unknown and allow innovation and playfulness to lead the way. With this in mind, they decided to launch an entirely vegan wax range. Some called them crazy, but after a lot of time, energy and formulation trials they launched Minerals – the world’s first professional 100 per cent vegan wax collection.

When visiting the Maria Nila factory in Helsingborg in July, I was fortunate enough to work with a lab manager and product formulator, Jenny Månsson, Senior Product Developer, to produce my every own Maria Nila product. Providing a hands-on insight into how the products are made and what ingredients are best for 38 INSTYLE

• Colour protection focused haircare with professional performance • 100 per cent vegan and friendly beauty • Unique design, scents and active ingredients • Climate compensated packaging • Give back to animals and the environment • Swedish production built around a better conscience • High quality PETA approved formulations • Instead of beeswax, lanolin and silk proteins, Maria Nila includes proteins from Cale, Carrot and Lemon, She Butter and Carnauba and Candelilla Wax

specific hair needs, I opted for a highly moisturising Sea Algae and Aloe Vera inspired formula, which was subtle on smell and high on hydration. It’s this transparency with every client and the consumer that is allowing complete engagement and authenticity through content and sharing and is pushing the brand ahead.

Even the cars at the Factory HQ are electric Volvos - testament to their brand pledge of spending a little bit more so they are not as taxing on our planet.

This ability to see everything that goes into the products and complete transparency is a fundamental element in the integrity and global growth of the professional network too – with stylists choosing to come on board for the aligned values and not just for notoriety.

It’s this daily work that guides the brand to a familiar, friendly organisation that constantly strives for innovative products, processes and people. The brand’s growth proves that now is a great time to jump in and align with a brand that speaks best to you and your increasingly discerning clientele, no matter who you are.

For more information visit www.roguebeauty.com.au

Salon photo credit: Jarred Stedman

SALON PROFILE

DUE NORTH

THE LATEST ITERATION OF SLOANS INCLUDES A NEW LOOK IN NORTH SYDNEY THAT’S BOTH WELCOMING AND LUXURIOUS.

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he Sloans Group have completed the creation of their new luxury group experience. Following the move of their flagship salon to new premises with a full refresh in 2022, the salon brand has now also elevated their North Sydney location, led by industry legend Scott Sloan alongside Co-Director Jordan Hone.

The move and renovation builds on what started as the original Lane Cove location that defined the locale for 21 years, before expanding as a salon franchise and now elevating even further. The Sloans brand is renowned as a relaxed, sociable, warm and chic environment for clients to indulge in.

The new North Sydney fit out includes additional chairs, bringing the total to ten chairs, and a larger basin area, as well as an elegant, luxury design. The new wet area is created specifically so clients can relax and unwind.

The aesthetic inspiration for the expanded space was derived from the tranquil effect of nature. A palette of beige, oak, sage and forest green contributes to this calming environment, while a bright outlook, achieved with floor to ceiling sheer curtains and unique hand-blown glass and alabaster lighting, also evokes an inviting sense.

The salon is additionally designed with curves and arches to create movement, while the subtle use of texture through tactile elements such as brush-stroke wallpaper, travertine tiling, contoured joinery and Verde Oceano marble continues a feeling of nature.

“Sloans of North Sydney continues to go from strength to strength and this beautiful new space will allow us to look

after our clients in a way that they deserve.

It is not only a salon, but a creative hub from which our talented team can create award-winning work, support one another as well as learn from the best in the industry,” Jordan shared.

Across its North Shore salons, Sloans employs 27 hair professionals, with fashion-forward looks and a welcoming team as major drawcards for their diverse clientele. The salon brand is well known for runway-driven styles and cutting-edge colour and has won awards such as AHIA Creative Team of the Year 2023, AHIA New Creative Talent 2023, AHFA NSW/ ACT Hairdresser of the Year 2022 and 2021, AHFA Creative Team of the Year 2021, and AHIA Australian Salon of the Year 2019 for their efforts.

Congratulations to the Sloans team on this new venture.

For more information visit www.sloans.com.au INSTYLE 39

INFEATURE

FRIZZ FIGHTER

WE SPOKE TO HAIRDRESSER AND EDUCATOR JOSIE MORGAN ABOUT THE ALL-NEW MOROCCANOIL FRIZZ SHIELD SPRAY AND WHAT GIVES THE PRODUCT ITS DISTINCT POINT OF DIFFERENCE.

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oroccanoil has launched their new Frizz Shield Spray, a lightweight, “all-rounder” styling tool that makes hair more manageable and aids in every aspect of styling.

Fresh off an East Coast education tour through Sydney, Melbourne and Wollongong educating with the new product, we spoke to educator Josie Morgan of NSW’s Morgan Hair Co to gain her insights into the unique capabilities of the tool.

Josie is a styling expert, bridal hairdresser and salon owner, with an education business that has traversed the online landscape via The Secret Fox Education to her own education business, which also boasts online and exclusive subscription content, as well as in-person education that has consisted of 15 workshops and educated over 300 students. Moroccanoil has played a huge role in facilitating this education.

We spoke to Josie about how the Moroccanoil Frizz Shield Spray has changed her work in salon, editorially and beyond.

INSTYLE: HOW HAS FRIZZ SHIELD SPRAY TRANSFORMED THE STYLING PROCESS IN SALON? Josie Morgan: It’s made our job so much easier! The hair becomes so much more manageable to blow dry, reducing the time behind the chair while creating a finish that feels so silky, lasting for days!

IN: FOR EDITORIAL AND CREATIVE HAIR STYLING, HOW DO YOU USE FRIZZ SHIELD SPRAY? JM: I love layering this product with the Moroccanoil Volumizing Mousse – being able to use a frizz fighting, smoothening product at the same time as building volume in a style is a game changer.

42 INSTYLE

INFEATURE

IN: HOW IS IT DIFFERENT TO OTHER FRIZZ OR PROTECTION SPRAYS ON THE MARKET? JM: I’ve found in the past other anti-frizz products can be too heavy for some hair types, so I’ve really enjoyed being able to use this product on my finer hair clients.

IN: HOW IMPORTANT IS IT TO USE HEAT WITH THE PRODUCT? HAVE YOU STOPPED USING OTHER UV PROTECTANTS? JM: Heat is an absolute must to activate the technology for protecting the hair from the elements and locking in that beautiful, silky feel. I’ve been using the Frizz Shield Spray as my complete all-rounder for frizz and heat protection.

IN: WHAT INGREDIENTS IN THE PRODUCT DO YOU FIND MOST BENEFICIAL? JM: It’s tough to beat the MVP Argan Oil, but I have to say the HydroResist Technology is pretty amazing. It gives the hair the most beautiful feel while protecting the style against humidity.

IN: WHAT’S YOUR TOP TIP FOR GETTING THE MOST OUT OF FRIZZ SHIELD SPRAY? JM: The Frizz Shield Spray must be the absolute last product applied before drying the hair! Dry with tension and enhance with a hot styling tool.

IN: WHAT DO CLIENTS LOVE ABOUT THE PRODUCT SO FAR? JM: It’s super user friendly and an easy product to incorporate into a hair regime. Also, the ability for our clients to achieve a salon finish at home is a win for sure.

IN: WHAT HAIR TYPES DO YOU LIKE WORKING WITH THE MOST? JM: I love any hair that I can transform. Whether it’s a fine haired client wanting more shape or a coarse haired client wanting it silky smooth, it’s all about the client’s reaction for me.

IN: HOW DOES FRIZZ SHIELD SPRAY WORK FOR MANY DIFFERENT HAIR TYPES? JM: With the balanced ingredients being both lightweight and powerful, Frizz Shield Spray really can be used on any hair type needing to combat frizz, flyaways and static. It’s a new staple item for anyone’s kit.

For more information visit www.thehaircaregroup.com.au

INSTYLE 43

MOROCCANOIL

THE COLLECTIVE MOROCCANOIL’S INIMITABLE GLOBAL HAIR COMMUNITY DESCENDED ON LAS VEGAS IN SEPTEMBER FOR THE COLLECTIVE, AN UNPARALLELED MULTI-DAY EVENT THAT FOSTERED INSPIRATION, EDUCATION AND COMMUNITY AT ITS PEAK. WE SPOKE TO LOCAL MOROCCANOIL REPRESENTATIVES RICHI GRISILLO, LAUREN MCMURRAY AND RACHEL HANNAH ABOUT WHAT THEY GAINED FROM THE EXPERIENCE.

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he Collective event by Moroccanoil raised the bar with an international experience in Las Vegas, and our own Australian hairdressers came back refreshed and motivated by the dynamic opportunity abroad.

The three days included a pool party, a welcome evening that presented a live runway show with new trending hair looks and a myriad of education courses across tailored colour, shape, cuts and texture, curls and coils and more, as well as networking opportunities with the global community. The event also presented a variety of panels, a global hair competition, private dinners, evening events and plenty of entertainment.

“Moroccanoil The Collective was an amazing forum of connecting as a community, interacting with the global hairdressing community as well as showcasing the incredible talent within the Moroccanoil family with education sessions,” shared Moroccanoil ambassador Richi Grisillo of Academie Salon in NSW. “The highlight was interacting with people on a more personal level at the evening galas and finishing party. To be immersed among the global Moroccanoil community is an incredible feeling, it’s such a close family that embraces every aspect of the industry and it’s always such a valuable experience.”

“You could genuinely feel the passion from the Moroccanoil Global team in sharing this event with stylists from around the world. Everyone from Robert Ham, the Vice President of Global Education for Moroccanoil, through to Antonio Calero, Moroccanoil’s Global Creative Director, spent so much time meeting and talking to all the attendees individually,” added salon owner Lauren McMurray Sherwin, of Iron & Ivy, which is the Moroccanoil flagship salon in New Zealand. “The amount of energy and dedication that went into making The Collective such an enjoyable and valuable experience for everyone showed that, while a lot of companies talk about how they're a family, I experienced this ‘family reunion’ firsthand. I will 100 per cent be going to The Collective again in the future.”

44 INSTYLE

In the myriad of inspiring sessions, the panels on the final day stood out as a highlight, with influencer and business focuses covering the full gamut of insights. Richi represented Australia with aplomb as a part of the panel.

“Being able to share the stage with three juggernauts from the hair industry in the USA to discuss the rapidly changing climate of the industry from a business perspective was an absolute ‘pinch me’ moment. Being able to represent Australia on a world stage is always an honour, especially while representing Moroccanoil,” Richi shared.

MOROCCANOIL

“The entire experience was incredible so it's hard to pick a favourite, but I really enjoyed the influencer panel,” Lauren added.

“Listening to such industry leaders and incredible stylists such as Rachel Williams, Jessica Scott and Greg Gilmour share their respective journeys from behind the chair, but also more importantly their personal experiences using Moroccanoil Professional Haircolor, was both inspiring and exciting for me personally having recently introduced the colour range to my salon.”

Creative hairdresser Rachel Hannah of Halo Hair in Queensland cited heralded global names such as the brand’s co-founder Carmen Tal and Global Color Ambassador Gareth Williams, who shared easy to follow lived-in colour techniques, as major educational highlights, as well as a gala night that put every hairdresser at the centre of rare international talent.

“The experience made me feel like I belonged as part of the brand,” Rachel said. “I would definitely recommend The Collective.

It was so nice coming home feeling a part of something big.”

Insights into leveraging AI and advice for hairdressers and salon owners to navigate the ever-changing landscape of hair proved a vital component of the business education, led by leaders in this sector such as Mary Rector, Founder of Behind The Chair. Social media education pioneered by Haley Gable from Behind The Chair was also an informative business element.

Technical education highlights included a showcase of techniques from stylists such as Gareth Williams, Lisa Dinh and Mags Rosen, as well as a texture session from Greg Gilmore, focusing on styling curly hair with the Moroccanoil portfolio, all of which were cited as highlights by our Australian and New Zealand attendees.

“I’m a huge believer that education is what keeps our industry moving. To remove yourself from local talent and experience different points of view, techniques and experiences is the best reward you can give your education to diversify how you work in salon as well as in the creative side of our industry,” Richi shared.

Beyond the insights, knowledge and takeaways from this valuable event, the sense of luxury and pampering afforded to all attendees made the five-star getaway an indulgence from the first moment.

“It's an experience like no other,” Lauren shared. “The Collective

has totally raised the bar for the industry globally when it comes to creating an event. I honestly could not get over the sheer scale and attention to detail during the three days. From the moment I arrived at registration and I received the most incredible beach gift bag filled with goodies - even a Moroccanoil Blow Dryer Brush - to entering the welcoming pool party, being served a delicious blue cocktail upon arrival and then standing there in awe as the whole side of the 60 storey hotel was lit up with Moroccanoil, I was astounded from day one.”

“I can say that all the commitment to the industry and the passion that goes into making your favourite Moroccanoil products that we know and love, was present at every opportunity during the event.”

A three-day, global party in the heart of Vegas, with education, innovation and Moroccanoil’s unique sense of family at the forefront, The Collective raised the bar in how we celebrate hair communities. See you next time.

For more information visit www.thehaircaregroup.com.au

INSTYLE 45

COLOUR

Image via R+Color

COLOUR INNOVATION AND ARTISTRY IN THE COLOUR WORLD.

46 INSTYLE

EXPERIENCE THE FUTURE OF HAIR COLOURING

Infused with powerful antioxidants and cutting-edge bondbuilding technology, R+Color delivers stunning results with long lasting colour that’s true-to-tone. The clean, vegan formulas nourish hair from within and protect the scalp.

Free from Fragrance, Paraben, Resorcinol, Gluten, Silicone, PPD, Formaldehyde.

Choose R+Color and discover a world of limitless possibilities for your clients. Available exclusively at Rogue Beauty.

CONTACT 1300 725 122 OR INFO@ROGUEBEAUTY.COM.AU FOR SALON ENQUIRIES

COLOUR

R+COLOR R+CO’S NEWEST VENTURE IS INTO COLOUR, WITH THE ALL-NEW R+COLOR MERGING SALON, EDITORIAL AND FASHION VALUES THAT CONSIDERS THE CLIENT, THE ARTIST AND THE PLANET ALL AT ONCE.

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+Color, the latest innovation from R+Co, is changing the colour sphere, built as a modern colour and full colour portfolio that effortlessly traverses editorial and salon needs. A unified focus on high performance, stylist wellness and environmental sustainability drives the colour range, as designed by and for the contemporary colourist. With this sustainable mindset, R+Color is the first brand to launch a demi-permanent product in 100 per cent recycled aluminium. Rogue Beauty is proud to bring this US brand down under as the exclusive Australian distributor.

The innovative range is created with cutting-edge bondbuilding technology and is also infused with powerful antioxidants for vibrancy, longevity and true-to-tone effective colour results, as influenced by a renowned collective of colourists.

The clean vegan formulas are fragrance, gluten, PPD, resorcinol, formaldehyde, paraben and silicone free, and ensure healthy, nourished hair, scalp protection and plenty of shine.

Hair and scalp health and care remains vital to the R+Color range, with speed, efficiency and performance key product values as well. Four proprietary technologies anchor the collection.

First, Bondtech™ is a bond-building technology that improves hair integrity by re-attaching and rebuilding the inner structure of the hair, preventing damage during colour processing and increasing strength, shine and moisture. Next, the Hyperdrive Complex is vital in ensuring long-lasting, luxurious colour that

EXPERIENCE THE FUTURE OF HAIR COLOURING CLEAN, VEGAN & SUSTAINABLE

48 INSTYLE

Free from Fragrance, Gluten, Resorcinol, Silicone, PPD, Formaldehyde & Paraben Stockist enquiries: info@roguebeauty.com.au or 1300 725 122

fades true to tone, thanks to a cocktail of antioxidants combined with micro-pigments that deeply penetrate the cortex of the hair.

This decreases processing time and allows for faster application.

Additionally, the Scalp Therapy Complex uses an exclusive blend of camomile flower extract, oils and fatty acids, which are essential during highly alkaline and acidic applications. This helps to protect, soothe and heal even the most sensitive scalps during colour processing. Lastly, the Hair Therapy Complex uses patented technology that is enriched with Vitamin E and Sunflower Oil, to protect hair during the service and ensure the hair is left ultraconditioned, voluminous and shiny.

Beyond the clients’ health and wellness, the wellbeing of the colourist is also front of mind, as is a major focus on sustainability.

R+Color is 100 per cent vegan, cruelty-free and Leaping Bunny certified, and includes a selection of unique ammonia-free and

COLOUR

mineral oil-free options for gentle colour applications. Additionally, all formulations are fragrance-free to remove a key driver of sensitivities from hair colour, which helps both consumers and hairdressers working consistently behind the chair.

Sustainability is also a cornerstone of the range in high-design packaging that looks stylish in the salon and features designs that reduce the environmental impact of the salon industry. The unique block colour packaging was inspired by the colour prism, which links to endless colour options. Additionally, the product names are fun and forward-thinking. The product names combined with the packaging enable a playful story of what the products do. As an example, the Chairlift Powder Lightener references the level to which you can elevate hair, or the Stellar Demi-Permanent Liquid refers to its luminous and vibrant results.

“At R+Color we’re committed to giving materials a second life,”

the brand said. “To reduce our footprint on earth, we use postconsumer resource (PCR) packaging whenever possible. Our hair colour tubes are crafted from 100 per cent recycled aluminium with caps made from 100 per cent PCR materials, thus reducing virgin plastic consumption while decreasing the use of fossil fuels and energy used in package manufacturing. We are also the first hair colour brand in the world to launch a demi-permanent product using recycled aluminum. Our demi-permanent bottles are 100 per cent recycled aluminium with 60 per cent recycled aluminium caps.”

The brand further uses 50 per cent PCR labels that are biodegradable and compostable, and all cartons are made with FSC-certified board.

The range is comprised of a full-service colour line, including one set of developers for the entire portfolio from 5 Volume through to 40 Volume. The versatile portfolio features a variety of powder and clay lighteners that are dust-free with no swelling, plus a cream lightener that is ultra-conditioning. An entire shade suite of semi-permanent, demi-permanent and permanent colours, which are variously available across liquid and creme formats, are highly pigmented and ideal for vibrancy, longevity and shine. Complementary tools such as both pre-colour and post-colour treatments support the colour range.

Highly artistic, environmentally sound and opening a world of limitless possibilities for stylists and their clients, join us in welcoming R+Color to the market.

For more information visit www.roguebeauty.com.au

COLOUR

DANGER ZONE CREATIVE, FASHION FORWARD AND ARTISTIC COLOUR BRAND DANGER JONES HAS LAUNCHED IN AUSTRALIA, ELEVATING YOUR PALETTE AND BUILDING AN EVER-GROWING COLOUR COMMUNITY.

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eet Danger Jones. The artistic brand was dreamed up by David and Alexis Thurston, the creators of renowned colour label Pulp Riot, as the new evolution in colour creation. Signifying the debut with a launch event in Melbourne in November, featuring David, Alexis, Amanda Harsche and Kristina Dunn, the brand has hit the industry with aplomb and is set to change the way we look at colour.

Described by David and Alexis as their “art project”, Danger Jones was built by a team of creators and collaborators to go beyond the scope of colour as work. With a core value of creating art over commerce and disrupting the status quo, the first launch consists of twenty semi-permanent colours featuring unique packaging artwork created by a network of worldwide artists.

“Most companies create things for an audience, trying to appeal to their taste and that’s okay, but not Danger Jones,” the duo said.

“We try to create the best stuff possible, according to our taste.”

The brand was further developed to find creative solutions to the beauty industry’s various problems, with a promise to remain committed to hair artists with personal service and quality products, rather than adopting a focus on cost cutting in formulations and packaging. The brand is invested in growing industry talent, pioneering education opportunities and hosting in-person, major shows and events, as well as supporting independent education. They promise premium formulations and packaging and put community and the platform for artistry at the very heart of the brand.

“We create hair colour and fashion, but the most important thing we’re creating is the Danger Jones artist community. We’re not just the creators of the community, we’re also proud members of the community,” David and Alexis shared. “We believe in having genuine relationships with our artist community, our distributors, our labs, our vendors, and our employees. Ethics, integrity, and humanity are important to us. We value people over profits.”

50 INSTYLE

Backed by industry experience, with forward-thinking, community-driven, artistic sensibilities paving the way forward, this is Danger Jones.

Danger Jones is exclusively available in Australia from Salon Cosmetics. For more information visit www.saloncosmetics.com.au

Weighing colour using Vish eliminates this waste.

DATA IS THE FUTURE OF COLOUR MANAGEMENT Up to 50% reduction in colour dispensed Reduce stock holding by over 50% Accurately charge for colour services Ensure profitability and sustainability

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Learn More About Vish

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HAIR COLOUR MANAGEMENT getvish.com @vishsalons

COLOUR

WASTE NO MORE COLOUR MANAGEMENT SOLUTION VISH IS REVOLUTIONISING COLOUR WASTE TO THE BENEFIT OF THE SALON’S BOTTOM LINE. RENOWNED COLOURIST SHEREE KNOBEL OF BIXIE COLOUR SHARES HER INSIGHTS ON THIS NEW AND BOLD SALON ENDEAVOUR.

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ydney’s Bixie Colour salon boasts an 18-chair space that’s filled with colour enthusiast clients and is therefore centred around the titular concept of colour. The salon has been used to powering through colour supplies at a staggering rate, resulting in both big colour bills and frequent product turnover, and difficulties in recovering product when supplies unexpectedly run out. Salon owner and colour expert Sheree Knobel introduced Vish to transform this approach, boosting profitability and reducing waste with efficiency.

Vish was brought to Australia by Aygun Sana, Sheree’s former representative, and Sheree had already discovered this game-changing technology on social media. Adopting the Vish technology aided with preventing waste, which was significant in the salon’s commitment to sustainability, and helped them financially as well. Prior to adopting Vish, Sheree’s team consistently exceeded their allocated 7 per cent budget for colour supplies, leading to frantic last-minute shopping trips to a local supplier at inflated prices. Even with established procedures, it was difficult for the team to charge clients for additional colour usage.

“Informing clients that they have to pay extra for their colour was always an uncomfortable situation,” Sheree shared. “I empathised with my team and our clients, but now, with Vish, the process of adding a small additional charge has become seamless.”

“Before Vish, we were often mixing 50 per cent or 100 per cent more than needed to avoid remixing mid-service and risking consistency. We don’t need to do that anymore. With Vish doing the maths for us, we can mix less and then remix, even just 5 per cent if that’s all we need to finish a colour service. The system automatically alerts our receptionists when we use more colour, which is then conveyed to the client. The additional charge 52 INSTYLE

provides complete transparency making it much easier for everyone involved.”

Sheree believes one of the reasons they’ve had no pushback from clients about additional charges is because they know that the totality of colour dispensed is going on their hair rather than being charged a fixed amount with some colour being left in the bowl.

Over Bixie Colour’s five months of using Vish, most of the clients have visited at least twice, allowing the technology to recalibrate every formula. Colour bowls are weighed at the beginning and end of each visit allowing Vish to show how much waste is left. It then calculates how much will be required in future so that there is zero waste. This helped the salon reduce their waste by 15 to 20 per cent in total, aiding them in their sustainability endeavours.

“I was a little apprehensive introducing Vish to the team because some people are resistant to technology, but they love it.

Like me, they wanted to be more sustainable; we were just looking for a way to make it happen,” Sheree said.

Vish has helped Bixie in reassessing colour allowances so they are precise for each service, and matching how much is used with the projected budget, meaning no more frantic trips to buy colour, ensuring a major difference to the salon approach.

Boost your efficiency, waste management and bottom line, with Vish.

For more information visit www.getvish.com

www.saloncosmet

ics.com.au

COLOUR

P.O.D

A NEW SUSTAINABLE, TIMESAVING COLOUR APPLICATION METHOD FROM ECOHEADS PUTS THE PLANET AND YOUR CLIENTS IN FOCUS.

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COHEADS have debuted their newest innovation into colour application and sustainability, with the colour service delivery system titled ‘P.O.D’.

The sustainable, professional brand has created this innovation as an entirely new category in hair colour and care.

The process redefines colour application with a patented water delivery system, infusing a concentrated product of microcolour molecules, along with lipophilic oils and amino acids, deep into the hair’s core. After a curated colour process, the system utilises the pioneering ECOHEADS Showerhead, which uses up to 65 per cent less water, and prioritises time efficiency for hairdressers, clients and the environment alike. The colour process takes under ten minutes, while still maintaining impeccable results.

The ECOHEADS Showerhead system enhances colour and treatment results while saving time, water, and energy, becoming the epicentre of the P.O.D process. It also improves water pressure and uses cleaner, softer water.

“When we were looking to develop P.O.D, our number one priority was to create a product that would help the global salon industry reduce water waste and 54 INSTYLE

pollution at the basin. We thought, how can we provide basin-specific services without sending unnecessary chemicals down the drain?” shared Benny Risher, CEO and Co-Founder Of ECOHEADS. “P.O.D creates new opportunities for delivering high-performance, salon only results within eight to ten minutes. Time has become an extremely important factor to people. An innovation like this allows the modern consumer to get the hair they love, with respect to their busy lifestyle, without sacrificing the planet around them,” added Lauren McCowan, Brand Creative Director for P.O.D. The ten-minute service time includes prepping, toning and treating the hair, which saves up to 75 per cent of the time spent on semi-permanent colour services, and lasts eight to twelves hair cleanses after.

The system is ideal for colour refreshing and rejuvenation, toning in between highlight services, blending highlights or balayage, toning highlights and other blonde and colour transformations.

“People seek sustainable choices, but convenience can often take precedence over sustainability, given people’s busy lifestyles and commitments,” Lauren said. “With P.O.D, we’ve innovatively combined convenience, performance, and sustainability for the consumer.”

A four-step process starts with prepping the hair in a two-minute application process, with a sulphate-free, mild surfactant to cleanse the hair and scalp while maintaining hair quality. It contains Arginine to soften the cuticle and increases the pH of the water flowing on hair, also opening the cuticle for elevated colour binding.

Then toning pods, which utilise lipophilic oils and amino acids, treat and tone the hair effectively, in a colour application service that takes only three and a half to five minutes, depending on the length and texture of the hair.

The colour delivery contains microcolour molecules dissolved by the water treatment and pressure of the ECOHEADS Showerhead. Key ingredients such as Olive Oil, Carapate Oil, Illipe and Shea Butter, Wheat Amino Acid, Soy Amino Acid and Pure Amino Acid serve to hydrate, moisturise, strengthen and repair the hair, while also protecting against UV Pollution, enhancing hair elasticity and reducing frizz.

Next, hair is sealed with a post-colour treatment with a target pH of four that seals the cuticle, locks in colour and provides UV protection. A rich

Phytocomplex nourishes and protects the hair, for shine and a light, bouncy finish, all in an application time of five minutes.

This step remains silicone free and effective on all hair types and textures, with key ingredients of Reginine and Luminescine.

Lastly, an alkaline-to-acid pH regulator significantly reduces the pH level of the hair fibre after colour services as a final shield, priming the hair for the P.O.D system, by creating an even canvas and porosity. Citric acid and Italian citrus extracts are the components that comprise this step.

P.O.D is ammonia-free, MEA-free, DEA-free, PPD-free and PDT-free and does not require any developer. It is also vegan and not tested on animals, reflecting ECOHEADS’ values in being cruelty free and free from harmful chemicals. P.O.D by ECOHEADS is exclusively distributed by Ozdare.

For more information visit www.ozdare.com/pages/pod-by-ecoheads

COLOUR

BIG TEN AUSTRALIAN FOIL BRAND FOIL ME ARE CELEBRATING TEN YEARS OF THEIR PIONEERING COMPANY.

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024 marks ten years of Foil Me, which has been anchored by innovation in the foil space, as well as striking hand-drawn designs, which have set them apart since 2014.

The unique Foil Me designs and collections have become a beloved industry staple. With a focus on honouring artistry, they hand-draw their designs, often using nothing more than a lead pencil, paper, and an eraser in the beginning.

Foil Me have received nominations for various accolades including at Australia’s Top 50 Small Business Leaders 2023 for the

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Inside Small Business Awards and finalist nods at The Australian Hair Industry Awards in 2022 and the Telstra Business Awards in 2019 and 2022. Additionally, collaborations with industry stalwarts such as Redken and Joico, along with other salons and distributors, has been instrumental in expanding their success.

Social justice has also been an unwavering core facet in the Foil Me DNA. As a movement and individually, they’ve donated to various charities, including The Indigenous Literacy Foundation, The Wheen Bee Foundation, The National

Breast Cancer Foundation, The Equality Project, FoodCycle UK, Animals Australia, The Sun Exchange and Reforest, amounting to over $260,000 collectively.

“We are excited for what the future holds; from new ideas to exceptional service, one thing is certain, we will always be there to provide the perfect tools to help you flourish,” the brand said. “Thank you all for a decade of unwavering support - here’s to the next ten years and beyond!”

For more information visit www.foilme.com.au

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INFEATURE

PAST PLASTIC

SUSTAINABLE SALONS IS CLOSING THE LOOP ON SALON PLASTIC, WITH A RANGE OF INITIATIVES TO AID THE PLANET AS BUOYED BY A 1500 SALON STRONG COMMUNITY.

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he plastic problem is being lessened thanks to the always incredible work of Sustainable Salons, which collects plastic from their inimitable salon network in Australia and New Zealand to upcycle what should be waste into valuable products.

The plastic recycled from these 1500 salons is sent to specialist local plastic recyclers where it’s cleaned and made into closed-loop products like combs, sunglasses and plant pots, keeping it in the market and out of the ocean. With these initiatives, to date, the organisation has kept more than 453,0006 kilograms of plastic in circulation.

What this means for the Sustainable Salons network, is that these salons get to play an imperative part of waste reduction just by signing up to the organisation.

Salons will minimise their environmental footprint, which is a wonderful talking point for environmentally conscious clients, and good for the soul, as well.

As Sustainable Salons members, these salons will also have access to purchasing products made from recycled plastic to share with clients.

The organisation accepts a range of plastics for salons to recycle and make a difference, including uncoloured plastic film or soft packaging, hard plastic packaging, plastic colour brushes, plastic colour mixing bowls, plastic bags, plastic lids and mixed material packaging.

“Plastic takes hundreds of years to break down, and even then microplastics can remain, which pollute our land and 56 INSTYLE

oceans. With the salon industry’s heavy use of plastics, we knew a real impact can and has been made by recycling a huge amount of plastic,” Sustainable Salons said.

On a broader scale, initiatives like this help the salon industry at large to embrace a circular economy. Over 660,000 tonnes of plastic waste is thrown into Australian and New Zealand landfills each year, which is lessened through the work of Sustainable Salons to turn this waste into new, retail-worthy products.

“In a circular economy, products and materials are designed with longevity and recyclability in mind, allowing them to be used, reused and repurposed for as long as possible. It promotes strategies such as resource recovery, closed-loop systems and sustainable manufacturing processes,” the organisation explained. “By utilising recycled plastics, we are diverting resources from landfill and giving them a second life, reducing the demand for new materials. This circular approach ensures that resources are kept in circulation for as long as possible, minimising environmental impact and fostering a sustainable future.”

Innovating within this context, a range of products have been made from recycled materials. Sustainable Salons offer a recently launched Wide Tooth Comb that is made from 100 per cent recycled plastic. The tool has a bespoke teal hue, to reflect the aesthetic of the organisation, and a unique wave element, which symbolises the organisation’s unwavering

commitment to a closed-loop process.

The comb was gifted to attendees at this year’s Hair Festival and is now available for Sustainable Salons members through the Sustainable Salons online store.

Beyond this hero tool, other consumer friendly products created in this process include a sunglasses collaboration with Dresden Vision. For this process, recycled plastic bottles were first broken down into small pellets, then dyed, melted and moulded into shape. Additionally, a collaboration with Hi Jac and Defy Design offers 100 per cent post-consumer recycled plastic pet leads. The handle is made from 100 per cent recycled shampoo bottles before being attached to rope made from 100 per cent recycled P.E.T bottles.

The organisation also offers selfwatering plant pots that keep plants hydrated with environmental consciousness front of mind, as made in collaboration with Defy Design. Holders for keeping your toothbrushes, pens or brushes upright, also made with Defy Design, are another stylish option for home or the salon.

A 47 Gram Shower Comb made from old shampoo and conditioner bottles is proudly the world’s first closed-loop recycled detangling comb, as made of 47 grams of recycled high-density polyethylene (HDPE) plastic, thanks to a collaboration with Recycling Grams and Defy Design. Lastly, the Sustainable Salons coasters are handmade from 100 per cent post-consumer recycled plastic shampoo bottles, which are locally acquired, washed, shredded, and put through an injection moulder, in another collaboration with Defy Design.

Changing the world for the better, with must-have accessories and retail items becoming a stylish bonus, join Sustainable Salons’ mission to lessen the environmental impact of the salon industry and help make the burden of plastics a thing of the past.

For more information visit www.sustainablesalons.org

P.O.D by ECOHEADS is distributedexclusively by OZDARE.

INHAIR T H E

L AT E S T

S A L O N

A R R I VA L S

KALEO Professional Hair Curling Tong www.kaleo-collective.com/au ALFAPARF MILANO Nutritive Mask - 03 9336 2088 JUUCE Stuck Up Lacquer and Dry Heat Guard www.hairjamm.com FRÜ Pomagranate Fig Colour Shampoo www.joikenhair.com.au NINE YARDS Go Loud Volume Shampoo and Big Noise Volume Conditioner – www.nineyardsaustralia.com MARIA NILA Quick Dry Heat Spray and Styling Mousse and Colour Shampoo - www.districtbrands.com.au

60 INSTYLE

INHAIR

VANI-T Gloss Hair Growth Shampoo and Conditioner www.vani-t.com MOROCCANOIL Color Care Shampoo and Conditioner and Frizz Shield Spray - 1300 437 436 KINUJO Hair Dryer – www.kinujo.jp KERASILK Hydrated Radiant Colour Protecting Shampoo and Moisturized Strong Repairing Shampoo www.kerasilk.com

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INHAIR

NUMBER 4 HAIR CARE L’eau de Mare Hydrating Shampoo and Conditioner – www.number4haircare.com HMP BT Deep Cleansing Shampoo Bar - www.hmpbt.com OLAPLEX Nº.5 Bond Maintenance Conditioner and Volumizing Blow Dry Mist - 1300 437 436 WILDE BY OSCAR Sea Salt + Hemp Seed Texturising Tonic and Waratah + Hemp Seed Shaping Clay – www.wilde.hair CURL WOW Snag-Free Pre-Shampoo Detangler and Coco-Motion Lubricating Conditioner - 1300 437 436

62 INSTYLE

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INHAIR

EXTREME LISS Moisturising Conditioner, Moisturising Shampoo and the Hero - www.hairbeautyink.com.au R+CO Cassette Curl Defining Masque and Teleport Flexible Control Hydra Gelee - www.roguebeauty.com.au TRICHOVEDIC Blonde Toning Shampoo and Blonde Toning Deep Therapy Masque - 02 9489 7776 JUUCE Hyaluronic Hydrate Restore Moisture Balance Shampoo and Conditioner - www.hairjamm.com REVLON PROFESSIONAL Eksperience Color Protection Shampoo, Conditioner and Mask - 02 8875 9700 CLOUD NINE Midnight Collection Wide Iron www.cloudninehair.com.au

64 INSTYLE

New KIN GLOSS is an acidic ammonia free gloss with superior shine.

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SALON PROFILE

PRAHRAN LOCAL WELCOME THE LATEST ADDITION TO THE EDWARDSANDCO SALON FAMILY.

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n all-new salon has been added to the evergrowing EdwardsAndCo dynasty, with the salon group opening up a new 306 square metre space in Prahran, Melbourne.

The salon is the ninth space in the EdwardsAndCo lineage and one of their largest salons to date, becoming the ideal way to celebrate ten years of EdwardsAndCo. “This year EdwardsAndCo is celebrating its tenth birthday, so I wanted to do something big,” said EdwardsAndCo Founder Jaye

Photography by Zarina Heron

66 INSTYLE

SALON PROFILE

“This year EdwardsAndCo is celebrating its tenth birthday, so I wanted to do something big.”

JAYE EDWARDS

Edwards. “I opened my first Melbourne CBD salon more than eight years ago, then my Fitzroy salon in 2019, so the time felt right to finally bring the EdwardsAndCo brand to Melbourne’s south.”

The extensive space features eight basins, 14 cutting chairs and an 18-seater colour table, with a spacious, warehouse vibe true to the brand’s broader aesthetic style. Other trademark features include a full wall mural from internationally acclaimed artist Brian Connolly, alongside modern interiors that truly capture the unique, grunge, luxury vibe that is EdwardsAndCo. Ideally sitting between Greville and Chapel Street amidst some of the Melbourne’s most luxurious boutiques and restaurants, the salon has also congregated some of the nation’s most prominent and freshest industry talents. The franchise is renowned for pioneering the Future Proof Hair Colour trend and excelling in dynamic brunettes, creamy blondes and textured beach waves, with an international cult following that flourishes in salon and online.

EdwardsAndCo continues to thrive as it moves into its second decade, with a loyal online fanbase, a distinctive education offering and a rapidly expanding salon brand. Prahran is the latest in a long line of successful stints as EdwardsAndCo continues to pioneer in the industry.

For more information visit www.edwardsandco.com.au INSTYLE 67

INFEATURE

THE SPA

THE FINAL PIECE TO THE $35 MILLION JW MARRIOTT RENOVATION IN 2021, THE SPA BY JW HAS REOPENED WITH A SOPHISTICATED URBAN AESTHETIC AS AN ODE TO TRUE RELAXATION – MAKING IT ONE OF THE GOLD COAST’S MOST IMPRESSIVE WELLNESS DESTINATIONS, WRITES CAMERON PINE.

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itting on one of the largest plots of land for a hotel on the Gold Coast with an infamous tropical island-like atmosphere – think saltwater lagoon pools, spas and plenty of fun for all the family – the JW spa had to be more than the average site for seclusion – representing a truly luxurious escape that’s both expansive and on-trend.

As one of the Gold Coast’s most Instagrammed hotels and, arguably still the most luxurious, The JW is an iconic representation that has stood the test of time, winning numerous awards and being at the top of the hotel chain game throughout its multiple decade history of refurbishments and renovations. This latest iteration is a true vision of such an iconic destination hotel, re-imagined.

Designed in collaboration with DBI design studio, the Spa emanates a warm and natural glow, with coastal inspired materials, such as render, teracotta and stone, which have all chosen to stand the test of time.

The spa’s curated menu of services and relaxation zones is built around the ethos of four distinct benefits; calm, indulge, invigorate and renew. At every step of the way there is time to soak up the 68 INSTYLE

atmosphere, and truly be present in surroundings that have been designed to transport. There are both indoor and outdoor areas for use, which is a true point of difference for a hotel spa.

Featuring six treatment rooms, a signature oversized couple’s room conjures up island resort vibes of epic proportions, and is completed with ensuite stone bath and twin showers. To top off the holistic experiences there are individual relaxation pods, traditional saunas in both the expansive male and female changerooms, experience showers that infuse essential oils into a multi-directional shower turned steam room, tranquil pods for unwinding and an alfresco outdoor garden terrace.

With every amenity and comfort you’d expect from a luxury hotel, the Spa by JW is one of the most comprehensively fitted out spas in the Southern Hemisphere. With facial cleansing pads, cue tips, hair dryers, luxurious robes, slippers, Aromatherapy associates products at every turn and more, be prepared to spend at least a few hours making the most of every experience.

An equal amount of time was taken to consider every aspect of the design, just as much as the internationally inspired menu that

INFEATURE

transcends beyond face masks to body masks and scrubs as well as all the modalities you’d expect from a leading spa. Texture throughout the space is created through the use of luxurious textiles and fabrics coupled with striking materials that are both seamless and multi-dimensional at the same time – all perfectly set off by curves used throughout adding modernity and an exclusive feel.

As guests journey into the spa, the entrance is long and grand, with a very welcoming pod like front desk surrounded by a wall of leading retail options from Aromatherapy Associates, Ultraceuticals and luxurious gift items, yet it still feels like you are entering a completely immersive wellness space. Unwinding amongst the sounds of the hinterland, echoing birds and ocean shoreline is all part of the experience and arriving early is a must. A custom lemon iced tea mixed with lavender welcome drip gives you the zest for more from the minute you arrive. At the refreshments bar located within the mindful lounge space, a daily mix of local fruit infused elixir is available for guests to enjoy.

Curated under the expert guidance of Spa by JW Manager, Stacey Leong, the spa menu features an extensive range of signature full spa or express essential body and skincare treatments that can be tailored to each guest’s desire. There is an emphasis on customisation and traditional techniques.

Specialists in their field including heavenly Thai trained massage therapists complement a range of services including facials, scrubs and real results driven spa packages.

“We are excited to open the doors and welcome our guests into Spa by JW. Providing a highly personalised spa experience, guests should look forward to unrivalled balance to nourish and nurture the body, through beautifully curated treatments designed specifically for Spa by JW,” Stacey said.

Because the JW Marriott team don’t do anything by halves, the Spa by JW experience includes access to a locally inspired tea service, wine service, and thoughtfully crafted food menu courtesy of JW Marriott Gold Coast Resort & Spa’s Executive Chef, Paul Smart.

From the personal touches like a lavender drink, to the ability to stay longer than the treatment time and really unwind and soak up the space and facilities – the spa is a value that truly needs an experience.

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THE EDIT

KYRA WILLIAMS AND ASHLEY WUILLEMIN TKAY STUDIO WHAT ARE YOUR FAVOURITE PRODUCTS OR TOOLS TO USE IN THE SALON? AW: My favourite at the moment is the Maria Nila Styling Spray. I love finishing bouncy blow waves with this for lightweight hold!

KW: I’m absolutely obsessed with the Maria Nila Head & Hair Heal Shampoo and Conditioner for all my other sensitive scalp babes out there.

WHAT IS THE FIRST ITEM YOU WOULD GRAB IF THE FIRE ALARM WENT OFF? AW: My cats!

KW: My fur child, Taco.

IF YOU COULD CHOOSE ANYWHERE IN THE WORLD TO LIVE, WHERE WOULD IT BE AND WHY? AW: Mexico, specifically an island called Cozumel. I love the lifestyle and people and it also means I’m close to LA! KW: Amsterdam. It’s such an effortlessly cool and chill vibe.

Plus, you can cruise around on your bike through beautiful parks and canals. Absolute bliss.

WHAT WAS YOUR FIRST EVER JOB? AW: Paper deliveries! I used to get up at 4am on a Saturday morning, fold hundreds of the local paper with all the inserts and my step dad would drop me off at 6am while I walked the block delivering papers until 7:30am.

KW: An old dodgy cash in hand job as a tea and tidy at a hair salon at the illegal age of 13.

WHAT’S YOUR FAVOURITE THING ABOUT WORKING IN THE HAIR INDUSTRY? AW: The people and the connections we make. We are so incredibly lucky to help people feel like the best versions of themselves, and then the other hair friends you make along the way. The industry is quite small here in Australia so it really feels like a little secret community we get to be a part of.

KW: The connections we get to make each and everyday with those that sit in our chairs sharing vulnerabilities and the journey of all of life’s ups and downs while creating some beautiful hair. I feel very lucky to have looked after some pretty special humans for over 16 years, We have this incredible tool we can take with us anywhere that can make people feel so magical and I’m very grateful for that.

IF YOU COULD TRAVEL BACK IN TIME WHAT YEAR WOULD YOU GO TO? AW: 2012, the year before my mum passed, so I could relive and cherish my last year with her.

KW: The year 2018 when we first opened the business. So many other wild things happened all at once. I feel like those experiences made me grow so much as a person.

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THE EDIT

KRISTIE KESIC OWNER AND CREATIVE DIRECTOR OF COBELLE CREATIVE CHOOSE ANYONE IN THE WORLD TO HAVE DINNER WITH AND PICK THE MENU. Jay Shetty. I’m obsessed and the fact that he is considered an inspiration and is so highly respected by the most influential people in the world within life, business and sports, I think just to sit down with him and just chat would be absolutely mindblowing. Poor guy though, I’m such a simple eater, I’d be happy with just anything Mexican.

WHAT IS YOUR SECRET TALENT? I have the odd ability to retain the most useless information. It’s perfect for trivia but probably pointless for everyday life.

WHAT ARE YOU WORKING ON MASTERING? The art of saying no. I have always been one to just say yes to things because I don’t want to let people down, or I think I need to say yes, and this is in all areas of my life. However, I’m really working on the idea that if it doesn’t make me happy or doesn’t fulfil opportunity an adventure then it’s ok to say no.

WHO DO YOU TRUST TO DO YOUR HAIR? I’m the world’s worst client and only have my hair done about every four months and I wish I could just do it myself, but I can’t, so I trust two of my girls at Cobelle, Liv for my colour and only ever Elle for my cut. They are the only two that can put up with me.

WHO WAS YOUR FIRST CELEBRITY CRUSH? Leonardo DiCaprio. For obvious reasons.

WHAT ARE YOUR THREE NON-NEGOTIABLES IN LIFE? I’ll give you just two. Firstly, my family, everything I do is for them, and secondly, my business. It’s really simple, you try and interfere with or hurt either, you’re going to get me in full mama bear mode.

WHAT IS YOUR SCENT OF CHOICE? I like to mix it up, but currently it’s Si by Giorgio Armani.

WHAT’S YOUR PET HATE? Blatantly rude people and people that put their shoes on furniture. My team will laugh about this one.

WHAT WOULD YOU LIKE TO SEE MORE OF IN THE HAIR INDUSTRY? Collaboration. It’s my favourite thing and there’s so much more of this recently but we are stronger together, and why would you not want to share and collaborate with others?

WHAT WOULD YOU CONSIDER A LOST ART? Foiling, precision and foundational work. I’m a colourist and all everyone wants to do is balayage and freehand or think a root stretch will solve everything, so it doesn’t matter if your foils are bad. We need to teach hairdressers more than just how to do balayage, long hair and waves, otherwise we are going to be a very one skilled wonder industry.

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MY WAY

C I H C Y L S S E L T R O F EF Ashley Wuillemin

OWNER AND DIRECTOR OF TKAY STUDIO

She has a beautiful natural colour, I’d add some subtle, sun kissed face framing highlights to create a more exaggerated version as if she’d just spent four months living her best life in the European sun. In terms of her cut, I would add some face-framing layers and longer layers through the back to create more volume and movement. To style I’d use Maria Nila Volume spray roots to ends on wet hair and blow wave the product in with a round brush and set in rollers, it gives the best hold for a bouncy blow wave! I love finishing my styling work with the Maria Nila Styling Spray, it’s so lightweight and a very pliable hairspray. In terms of her style, I would keep the blazer - I think a blazer is a staple piece in anybody’s wardrobe. I’d swap the lacey top for a bright mid-drift crop to add a pop of colour and swap the trousers for mid-rise baggy denim jeans to give her more of a cool girl vibe. Let’s be honest, the sunglasses and earrings need to be donated to a thrift shop in exchange for some classic rectangle sunglasses.

Add coloured tip French manicure to her nails for some fun!

72 INSTYLE

MY WAY

ICE COOL Nathan Yip

DIRECTOR AT PRETTY VACANT EDUCATION AND OWNER AND STYLIST AT THE WEEKEND SOCIETY SALON

I absolutely love working with people’s natural texture, especially curl, so I don’t want to mess too much with what she has naturally. However, I think with such a strong look and dark features I would love to see a stronger shape in her haircut. I would recommend a heavy fringe and much shorter layers like a kind of punky shag. I would also suggest having some lighter accents through her colour to add more dimension and texture to her look. For her styling I would prep with ANTI Everything Spray, then apply ANTI Everything Cream to hydrate and nourish her curls throughout. I would then layer ANTI Finishing Cream and Texture spray and scrunch in and diffuse. When it was dry, I would really shake her hair out to give her more of a grungy look. I actually love her look and style. It’s totally up my alley with the juxtaposition of street and skate or punk. I wear a lot of bucket hats myself - in fact I made a fluffy pink bucket hat for my Pretty Vacant Merch - and am a sucker for tie dye and a good sock. The green colour suits her, and I love an oversized jacket. I would definitely rock this outfit myself. I would change the shape of her hair up, I feel it is a little too one length and heavy for her style. I’d like to see a heavy fringe and shorter layers to frame her beautiful brown eyes more.

I love the three-quarter pants and tie dye socks and bucket hat but maybe the hat could be a more striking colour, I feel it is a little bland and gets lost in her hair.

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MY WAY

COPPER GODDESS Stevie Vincent

CREATIVE DIRECTOR AT HEARTS & HUES AND STUDIO CONTRAST

I’d love to see them with a textured bob sweeping their collar bone, complemented with a rich, autumnal copper with soft pops of blonde through the ends. Think less of a cowboy copper, and more of brighter and golden copper. Style wise, I’d use my Hot Tools BlackGold Curl Bar to create some movement then finish with R+Co Bleu Lifestyler Volume & Texture Spray. That bad boy takes every look to the next level. The clothing style feels very safe for me, but I would love to dress it up by shortening the length of the dress, opting for a big chunky black belt to accentuate the waist and swapping out the jacket for black denim or leather. The boots and glasses are great, and if you convert the bag to a clutch? I’m sold.

74 INSTYLE

INBEAUTY

TheraFace Mask

Therabody has introduced the TheraFace Mask, a breakthrough U.S FDA cleared LED skincare device that has been designed with three times more LEDS than the leading mask competitor.

Clinically proven to reduce signs of ageing, firm skin and increase radiance, TheraFace Mask’s 648 medical-grade Red, Red + Infrared and Blue LED light therapies provide full-face coverage with added vibration therapy, require zero down time, and offer skin transforming results at home in just nine minutes a day. www.therabody.com/anz

Immortelle Divine Cream Renowned French skincare brand L’Occitane hosted the relaunch of their number one face cream, Immortelle Divine Cream, at Quay restaurant in Sydney. The luxurious event showcased the brand’s sustainability initiatives and their commitment to making a positive impact on the environment. The upgraded Immortelle Divine Cream now boasts natural origin extracts, including Immortelle Essential Oil and the innovative Immortelle Super Extract. au.loccitane.com

Ciaté London x Hannah Martin From royals to celebs, editorial shoots to red carpets, Hannah Martin is a world leading makeup artist. In 2022, she joined forces with trailblazers Ciaté London to bring you the covetable 24-Piece Pro Brush Collection. For Summer 2023, Ciaté London and Hannah Martin release the brushes for individual purchase and in handy, Hannah-approved brush kits. www.mecca.com.au

Beauty NEWS

Creed Carmina

The House of Creed’s latest addition to its fragrance portfolio, Carmina, is a bold yet sultry scent that will transport you on a fragrant journey to sensuous locations. The composition of the fragrance draws on this notion of electric sensibility. Powerful silage, black cherry and pink pepper add modernity to a heart of violet and muted rose. To add mystery, a seductive base of two of perfumery’s other treasures, myrrh and frankincense, unfold. www.creedperfume.com.au

Just Shea’s Shea Body Balm

Just Shea was born out of necessity, with their founder’s need to find a skincare solution that would moisturise and heal her nephew’s eczema. After trying countless ineffective products, she drew inspiration from shea butter, a natural ingredient that has been used in her family for generations.

With that, Just Shea was born.

Combining a range of naturallyderived and plant-based ingredients such as Shea Butter, Vitamin E, Baobab Oil and Kakadu Plum, this deeply nourishing formula rejuvenates the skin, and provides a delightfully moisturised and smooth finish. www.shopjustshea.com

BOOST LAB Goody Goody Sun Drops Affordable skincare brand BOOST LAB celebrated the launch of their new light weight serum Goody Goody Sun Drops SPF 50+, with a long lunch at North Bondi Fish. Guests enjoyed NBF’s famous fish tacos and calamari whilst being hosted by beach babe Candice Warner. Candice shared in the fact that the SPF industry has come a long way and was excited at the fact that there was now a lightweight, no white cast product on the market. Goody Goody Sun Drops hydrates with Vitamin E and Jojoba Oil and provides a non-greasy finish for ultimate sun protection. www.boostlabco.com

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INBEAUTY

r o f y d a e R

RETINOLS FIGHTING FINE LINES, PIGMENTATION AND ACNE.

SUNDAY RILEY Good Genes - www.mecca.com ESTĒE LAUDER Advanced Night Repair - www.sephora.com.au ELIZABETH ARDEN Retinol + HPR Ceramide Rapid Skin Renewing Water Cream - www.elizabetharden.com.au AIRYDAY Bright Nights Sleep Mask and Reboot Fluid Exfoliant - www.sephora.com.au 78 INSTYLE

INBEAUTY

TRINNY LONDON Retinol Serum Overnight Sensation and Overnight Clarity Retinal/ Niacinamide Serum www.trinnylondon.com/au/ Summer Friday’s Dream Oasis Deep Hydration Serum - www.mecca.com OMORFI Cell Renewal Vitamin A Palmitate www.omorfi.com.au EMMA LEWISHAM Supernatural Vitamin A Renewal Face Oil and Supernatural Cream www.mecca.com

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INFEATURE

ROAD TRIP WAHL EDUCATION’S ON THE ROAD EDUCATION SERIES IS MID-ROAD TRIP AND INSPIRING ATTENDEES NATION-WIDE WITH BOLD BARBERING INSIGHTS FROM THEIR HOME GROWN HEROES.

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he Wahl Education On The Road education series kicked off in Brisbane and Sydney, thanks to world class educators Mark Rabone and Anthony Nafatali, and Yuki Kano, respectively. The first classes showcase the power of the education brand, teaching barbers important takeaways in a practical way.

In case you missed it, the education series is led by a group of renowned Wahl educators conducting an education class in their respective base cities. The six-hour sessions include both a Look and Learn component and a hands-on workshop to run the full gamut of editorial education. The editorial looks are taken from the brand’s Global Cut sessions, including full demonstrations of the looks, with information on Wahl products, tool maintenance and multiple techniques also key to the events.

The series started in Brisbane in September, teaching the pompadour and fade with design by Mark and Anthony. Mark is the Director of Esquire Male Grooming in Brisbane, with career experience of over 30 years and a storied barber education background. Anthony has opened his own barbershop called Our Way Barber Studio in Brisbane, and is a highly sought after Ambassador and Educator throughout the industry.

“One of the biggest reasons why I love education is because it feels like I’m giving back,” Anthony shared. “As an educator it’s important to stay humble and take your ego out of this line of work. I saw a quote really early in my education career that said ‘Share! Don’t show’, which always kept me grounded. Not to mention, the travelling around Australia is a big bonus and meeting and networking with people is such a massive plus!”

The tour then hit Sydney in October, with Yuki, an educator, gender neutral hair artist and award-winning barber, at the helm.

Attendees at both events raved about the sessions.

Marko, who attended the Brisbane event, said it was “fantastic” and that he “loved every bit of it”, while another attendee, Kaleb, said he would recommend it to “any barber I know”.

“I really enjoyed it, it had lots of in-depth information, and all 80 INSTYLE

the educators were really thorough and really good,” added Jake, who attended in Brisbane.

The series is finishing with sessions in Newcastle on November 20 with Sarah Wall and Melbourne on December 4 with Ben Kane.

Sarah is a prolific cutting specialist and educator and Ben is a barbershop owner, national educator and renowned talent in short and long hair cutting.

With the rock and roll, Australiana and adventurous energy of the best road trips, Wahl Education On The Road puts inspiration at the heart of the tour. Rock on.

For more information visit au.wahl.com

INFEATURE

Which ‘Plex are you using?

CLEANER DYSON’S LATEST AIR QUALITY INNOVATION CLAMPS DOWN ON THE AIR QUALITY OF LARGER SPACES, ENSURING AN ENVIRONMENT FREE OF HARMFUL VOCS AND CONTAMINANTS, INCLUDING FORMALDEHYDE, WHICH CAN BE CREATED FROM MANY CHEMICAL PROCESSES, WRITES CAMERON PINE.

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hile not evident in salon products anymore, as far as we know, formaldehyde was once a big concern in smoothing products and services, especially the residue left when straightening or blow drying using certain products. As far as Dyson is concerned in a large commercial space, with a variety of pollutants and chemical processes occurring, it’s better to be safe than sorry when it comes to a cleaner air environment for everyone to enjoy – welcome to the new Big+Quiet™ Formaldehyde.

Equipped with upgraded filtration, Dyson delivers double the airflow and sets a new standard in acoustics, taking indoor purification further than ever before. If it’s also cleaner air conditioning filters you want, which saves money on cleaning and replacement, the Big+Quiet™ is the answer.

A key feature of the new machine, designed specifically for larger spaces, is the use of Cone Aerodynamics, which is a new airflow delivery system that offers more than double the airflow of previous models, in up to 87 litres of airflow per second of purified air over 10 meters.

A new CO2 sensor indicates when to ventilate. This also uses the Coanda effect to merge two streams of air over a smooth surface, resulting in a powerful and condensed jet of air that can be projected more than ten meters, with minimal noise.

It delivers more than double the airflow of the previous generation Dyson Purifiers.

The tool also has a re-engineered motor bucket, which ensures quiet operation, thanks to meticulous re-engineering that incorporates acoustic solutions including a Helmholtz silencer and labyrinth seal.

An improved three-phase filtration system captures up to 99.95 per cent of ultrafine particles, removing over 430,000 metres squared of activated carbon and permanently destroying formaldehyde, with up to five-years of HEPA H13 filter life.

Alongside powerful projection, the Dyson Purifier Big+Quiet™ Formaldehyde is also engineered to operate quietly, producing just 55.6 decibels of noise - making it Dyson’s quietest yet most powerful purifier.

It’s proven that outdoor pollutants can enter our indoor spaces and react with indoor pollutants, creating a complex mixture of dirty air – at times, causing indoor air to be up to five times more polluted than the outdoor air.

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INSTYLE 81

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Drawing inspiration from nature’s touch, this bright salon look blends light timber furniture with sage hues and lush greenery, capturing an essence that’s both natural, beachy serene, and minimalist.

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THE ROOM BY KYM WHITE @the_room_kymwhite

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6 GET THE LOOK FROM COMFORTEL SALON FURNITURE www.comfortel.com.au 1. STOCKHOLM Salon Chair 2. OVAL LED Salon Mirror 3. NATURAL ASH Double Bench 4. WILLOW Reception Desk 5. MEADOW SAGE GREEN Salon Chair 6. WALKER Reception Desk 7. IVY SAGE GREEN Waiting Sofa 8. BLAST BLACK Footrest 9. CASA Salon Mirror

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INFEATURE

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here’s no denying the trend for elevated packaging, a highend aesthetic and natural ingredients have made their way into design savvy homes and bathrooms, and now you can ensure your clients aren’t cleansing just their hair with the best, but their body too.

HMP BT is the extraordinary vision of famed hairdresser Oscar Cullinan.

Each product in the HMP BT collection takes you on a skincare journey beyond the ordinary, while upholding ethical and sustainable principles. At the core of HMP BT’s skincare line is the infusion of Hemp

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Oscar Cullinan is the visionary leader behind Oscar Oscar Salons and Wilde by Oscar haircare and as such HMP BT is backed by decades of industry experience and a passion for natural beauty and haircare products. Oscar’s expertise perfectly aligns with the brand’s mission to offer flawless

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In a world where self-care and sustainability are increasingly important, HMP BT stands out with its locally sourced small-batch products that blend luxury with conscious living. From the Restorative Botanical Hand & Bodywash to the luxurious and restorative Body Creme to the Deep Cleansing Shampoo Bar, each product reflects the brand’s dedication to the planet and its customers. HMP BT promises vitality and radiance, elegantly fulfilled by its carefully curated range.

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INSTYLE 83

INFEATURE

FRENCH CLASSIQUE BLENDING CLASSIC FRENCH ELEGANCE AND COMFORT WITH THE WHIMSY OF ACCESSORIES, CHOUCHHOU HOTEL IS BEYOND JUST A PLACE TO REST YOUR HEAD, IT’S A MECCA FOR THE LIVELY, WRITES CAMERON PINE.

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f you’re an artistically minded person, love great food and a forever evolving atmosphere of creativity, then a traditional hotel, bar or space to hang just won’t cut it. Chouchou, Paris has been designed with this in mind – to satiate the senses and ignite the spontaneity in all of us.

Testament to the fact that a truly inviting space should not be cold or sterile, Chouchou opens a colloquial world full of fun, kindness and affection for memorable moments in the heart of Paris. It’s a heartbeat with a tempo that never stops.

Sitting on the edge of the hip 9th Arrondissement, with easy access to many of Paris’ main sights, it’s just a five-minute walk to Printemps and Galeries Lafayette Haussmann department stores and two minutes further to Opéra Garnier.

Designed by Elegancia agency – a design firm that specialises in hotel design and management with an inherent passion for individuality and creating fun spaces beyond the ordinary – pick you poison and each room or even spa room is designed to inspire the adventure in all of us.

To date, Elegancia firm has twenty hotels under its belt and is developing more ways to engage guests in an increasingly sterile world of hotel stays. Elegancia’s mission is to create living places that fit a contemporary culture - the art of detail, the art of designing spaces that are unique and to bring often bland spaces to life with interesting materials, art, lighting and texture.

In a development landscape of large glass buildings and the same glam inspired fixtures and fittings, a lived-in individual and rustic vibe that nods to traditional heritage is becoming a lot more valuable. The globalisation and proliferation of large brands and hotel chains has regained the desire for simplicity, of days in the past and against uniformity, and Chouchou does this by the bucketload.

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The designer suites pay respect to Serge Gainsbourg and Edith Piaf, with an undeniable music and live stand-up kind of vibe, it’s a hotel of comforts without the almost apologetic luxury vibe some hotels give off. At Chouchou you can be yourself, and know that your room has its own identity that’s unique to your stay.

Rooms and suites fitted with wall to wall bookshelves, a navy and white French palette, record players, maisonette windows and oversized bathrooms feel as though you’re at home and not in a hotel. For those who travel regularly, you will appreciate this.

Topped off by some of the friendliest staff in Paris, an intimate check-in environment and individual baths in the basement that you can choose to suit your tastes - you know you’re in for a good time. There’s an element of fun in the design; access to the reception is through a mirrored hallway and fine details such as the parquet flooring, made up of three different sized shapes, contribute to the overall feel of polish and bespoke design.

A backstage area with three rooms that can be privatised is available for events of all sizes with a customisable layout that can host up to 40 people seated – think stand-up comedy or intimate live music events, or just a gathering for your nearest and dearest., Lastly, in the basement, Chouchou’s three pools for hotel guests and external clients can be selected according to what mood you’re in, exclusively via a reservation. With whirlpool tubs, rain showers, relaxation beds, relaxing lightly and cheeky wallpaper, each space can be hired for 90 minutes and is the perfect zone for a couple or even non-hotel guests to reserve and enjoy.

Locals flock to the restaurant bar to enjoy oysters or a cocktail or two. With a jewel covered velvet wall and furnishings, custom chandeliers, artwork and an energy to celebrate, Paris would not be the same without Chouchou’s celebration of all the fun and finer things in life.

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INSTYLE 85

INBUSINESS

“Our regular structure has turned into a robotic, monotonous grind that no one wants to work in. It begs the question: What’s the purpose in it all? Has it lost all meaning?”

JAKE PUTAN

LEGACY JAKE PUTAN HAS LAUNCHED LEGACY, THE FUTURE OF BUSINESS, AND AN ODE TO MEN’S WELLNESS. HERE, HE EXPLAINS THE VALUE SYSTEM THAT FUELS HIS APPROACH.

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et’s picture the traditional barbershop for a second. It’s got the cool spinning pole, antique chairs, a big old bench with all the tools and a leather strop, they probably even serve some fine whiskey. It’s a classic, right?

Yet, heading into 2024, is it not also super expected? The same barbershop model has been done over and over. It’s cool, but what’s next? How can we evolve?

To throw a parallel in with the way we’ve run this classic model, is the way in which we’ve been doing business. Our regular structure has turned into a robotic, monotonous grind that no one wants to work in. It begs the question: What’s the purpose in it all? Has it lost all meaning?

Questions like these arose for me after working in dozens of places around Australia, some of which had more interest in squeezing their staff for the last drop than showing any sort of desire to create a real positive impact on its people and the community through their business.

I believe I speak for many when I say this, from employees, to the self- employed, shop owners and even the clients who visit our spaces, that we feel outright bored and exhausted in the way we’ve been doing business, and all this focus on metrics means we often forget what it’s really about.

How do we shift to building inspiring and evolved business structures that are more than just metrics? It’s a process and I’m here to take a stand for it.

It’s time for us as business owners of Australia to lean in and ask ourselves the hard questions, with willingness to create something revolutionary, something that leaves an impact in our communities and permeates legacy!

Building legacy is a lifelong process, it needs more than this article to articulate its elements. However, for the sake of a case study that may highlight cues to look for in your own life to inspire your own legacy, I’m going to use a vision of mine, which, for the record, does not exist as a physical site (yet). It is a hypothetical environment and a cool presentation that needs a devoted investor and a few serious discussions before anything else but, for

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reference, I’ll share my personal story to paint a picture of what influenced this concept and how it may inspire you.

I never wanted to just replicate the barbershop, this didn’t serve a purpose for me outside of just making cash. I wanted to take the time to create something that was meaningful for me, something I could get behind, the evolution of the barbershop, if you will.

My vision bloomed as a community-based Men’s Movement, scaling into a Luxury Men’s Wellness Space, to be titled ‘The King’s Room’. TKR is a non-profit organisation, revolutionising the space for men’s health and wellbeing. This concept would encompass a private barber room, sauna, spa and massage facilities using luxury and organic products. Before going much further, it feels important to share with you about how and why this story had sprouted.

There were numerous times throughout my life where I felt somewhat challenged by mainstream narratives of what it meant to be a man, whilst simultaneously struggling in many aspects of my responsibilities without having any idea on how to manage it all. One of these examples includes a time about six years ago, I was in a relationship, managing a shop full time, travelling away on weekends doing education and returning back straight into work the following week. I had zero time for myself or anyone else, it felt like I was riding a hamster wheel with no idea of what the real outcome was and the money didn’t matter because everything at home was terrible and I had no clue what to do about it. I was suffering so much until one day it broke me. I walked away from it all and took seven weeks off just to catch my breath.

The thing is, I was just a typical man in a very typical situation, and I know dozens of men who are facing that same battle without any real knowledge of how to change it.

So, based on my own study of what had supported me, my next steps were leaning in to launch a project for the community I would then host weekly. The first foundations of this vision began with a weekly men’s run called the ‘King’s Run’ in a small town where I grew up. To commit to a big vision, I knew it had to have grass roots, and I believe that the businesses of the future will all have ways of ‘giving back’ or contributing to something greater.

TKR’s intention is to build solid, necessary foundations of men’s wellness that cater to adult males at various levels, globally. these foundations include an exclusive barber room and wellness centre, barbershop programs, consultations for individual and group support, an online community and a resource hub.

TKR is my personal vision to make a difference for all men. I envision a global tribe who take a holistic approach to their wellbeing, setting a new baseline for men’s health. Our mission is to transform and dissolve male stigma across the world, significantly reducing male depression and suicide rates.

The way I see businesses thriving in the future, is to have this level of authentic mission ingrained not only in their bio, but their ethos, including daily practices, team culture, community events and in the way their clients see themselves in the vision, too.

Knowing this now, what will your legacy be?

For more information follow @manifest.legacy on Instagram

INBUSINESS

THE BIG 3-0 WE SPOKE TO INDUSTRY LEGEND JO BURGESS, CO-FOUNDER OF SHORTCUTS SOFTWARE, ABOUT INDUSTRY TRENDS AND 30 YEARS OF SHORTCUTS. INSTYLE: YOU’VE BEEN AT THE HELM OF CHANGE IN THE HAIR AND BEAUTY INDUSTRY FOR ALMOST 30 YEARS. WHAT ARE SOME OF THE NOTABLE CHANGES YOU’VE SEEN IN CLIENT BEHAVIOUR IN RECENT YEARS?

cadence is likely to continue and reasonable accommodations, personalisation, and flexibility is going to be key to client devotion going forward.

Jo Burgess: We’re having a ball unpacking the data with our research team here at Shortcuts; we’re digging into client behaviour to shape the problems we want to solve for Shortcuts customers. I’m delighted to share some intel here.

Speaking to salon owners and clients alike, everyone’s schedules are far more hectic than they’ve ever been. We’re constantly battling a barrage of information, and we’re all tired from constant decision-making. We’re seeing more and more people who don’t know where they will be tomorrow, let alone in six weeks when you want to get them in for their next appointment.

Gone are the days where the gold standard was to rebook a client in whilst they were in salon; we can see the reality of clients rebooking in-salon is now under 50 per cent, and we expect this will decrease further. Pair that with the fact that 40 per cent of online bookings are now being made out of business hours; if you miss those calls or streams of messages, it’s more effort than ever before to get clients back in.

The average rebooking cycle is now sitting at ten weeks on average, and getting longer, as combined with the worry of rising operational costs.

IN: WHAT DOES THIS MEAN FOR HAIR AND BEAUTY BUSINESSES WHO KNOW THEY NEED TO ADAPT?

IN: WHAT DO YOU THINK IS BEHIND THE SHIFT IN THIS BEHAVIOUR? JB: For the most part, people’s purse strings are stretched and cash flow is harder to predict, for business owners and clients alike.

Clients want more control on when they book, how they book, and how often they come in. In Australia, over a third of clients book within only three days of their appointment. Over half of clients are booking within seven days of their appointment. We’re seeing a rise in popularity for walk-ins and the need for last minute appointments across all hair and beauty businesses.

We know that with working-from-home policies and remote work, many clients also have far more flexibility and less structure to their routine than ever before. Clients just have far less predictability week to week, and want to have more ownership and control in how services fit around their busy lives. Speaking to salon owners, clients are changing the dynamic of the working week for hair and beauty businesses, as they no longer want to spend their precious weekends getting pampered but instead slotting it in-between meetings, study, or looking after the kids midweek. This new

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JB: For your returning clients, make it easy and simple for them to control when they book in, without contacting you. It saves pain on both sides.

First impressions matter, and that starts way before they visit the salon. For new clients, the brand experience starting from your social media and website, and online booking is the first step to creating an excellent client experience for long-term devotion.

Clients these days expect to pay a deposit or pre-pay to book your services, and our research suggests they’re fine to take on transaction fees too. Shortcuts customers are receiving an average of $3,653 per month from deposits that hits their bank account before the clients even visit the salon. We’ve got to protect our cashflow, dead time, and significantly reduce no-shows, so we have capacity to figure out how to offer flexibility and personalisation in other ways.

These are some things we’re acting on here at Shortcuts ahead of our next phase.

IN: SHORTCUTS HAS A MILESTONE BIRTHDAY COMING UP NEXT YEAR, TELL US ABOUT THAT!?

JB: Yes, we’re turning 30! This is big news as a software company, we’ve seen it all, and we’re excited to celebrate with the industry next year - watch this space! The guts of passion for me personally is helping our customers achieve their goals - it is at the heart of everything we do. Now we have an opportunity coming up to celebrate with them!

After all, Shortcuts is our customers - we’ve all been ‘Shorties’ at some stage of our professional life, whether that’s as a newbie using it for the first time in school, as an employee or industry partner, or as a seasoned business owner in the industry. Everyone’s a Shortie, and we wouldn’t be here without our amazing customers.

With 30 years’ industry experience, Shortcuts is revolutionising the world of business management software in hair and beauty.

Shortcuts empowers you to connect services to your ideal clientele, deliver exceptional personalised customer service, and gain invaluable insights to take your brand and business to the next level. Learn more at www.shortcuts.com.au/the-cost-ofnot-using-online-booking

INBUSINESS

CULTURE YOUR BUSINESS’S SUCCESS IS DETERMINED BY A RANGE OF FACTORS, LIKE STRATEGY, MARKETING AND FINANCES, BUT A MAJOR FACTOR THAT’S OFTEN NOT GIVEN THE ATTENTION IT DESERVES IS CULTURE, WRITES KAMRIN HIRA.

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o sustain success in hairdressing it’s important that you make culture a priority in 2024 to create a highly engaged and motivated team, to in-turn boost your business. If you’re noticing your culture isn’t where you want it to be, here are three steps to help improve it!

GET YOUR TEAM INVESTED IN THE BUSINESS Getting your team invested in your business and its results is a great way to increase their commitment, sense of responsibility and willingness to work as a team, which helps to improve the culture of your salon.

One effective way to achieve this is by sharing your business financials with your team. This creates a sense of transparency that leads to ownership and shared responsibility, showing your staff that their hard work truly makes a difference. It fosters trust and shows your staff that they are valued members of your team, making them happier, strengthening that team bond, and helping improve the culture.

We recommend that you hold weekly team meetings to discuss your key performance indicators (KPIs) and encourage your team to contribute ideas and suggestions for improving them. It not only provides you with a fresh perspective, but also makes your staff feel heard and valued. Your salon software should allow you to generate the most important metrics in one handy report, like total sales figures, rebooking rates and retail attachment rates.

HOST TEAM EVENTS OR MEETINGS WHEN THE BUSINESS IS CLOSED Team meetings are so important for the culture of your team. They are a space where everyone can stop their work and unwind with some tasty treats, allowing everyone to connect with each other.

To maintain a great culture here are some things you should focus on in your next meeting.

You want to make sure that everyone can attend. The worst feeling is when the entire team is getting together, and one person is still stuck with a client or needs to leave early for an upcoming

booking. It stops your team from important socialising and also shows that you don’t value the idea of a team meeting. You should plan your team meetings well in advance and block out that time in your appointment book so everyone can attend.

You also want to have a mix of fun tasks and icebreakers, along with the serious things like financial information or team news. You want your staff to enjoy the meetings and not view them as a waste of time.

Another important part is to make the team feel like they have input into the meeting. Rather than telling them about things, try to get everyone to collaborate and discuss ideas about upcoming promotions or salon opportunities.

CREATE A TEAM-WIDE CHALLENGE A lot of times when you create a promotion for your business and challenge your staff, it’s usually on an individual level. Each staff member is pitted against each other in a competition to sell the most, which can harm the culture of your salon or spa. Instead, try creating a team-wide challenge.

A team-wide challenge brings your staff together to achieve a common goal such as selling $5,000 worth of retail product this week.

Then once the goal is achieved everyone wins and gets rewarded!

Your software should allow you to set up a tracking chart for the entire business for metrics like retail sales. By making this information accessible to them, you can encourage your team to check it daily and see how close they are to reaching their goals.

By implementing these three steps in 2024; sharing financials to get your team invested in the business, incentivising their performance with rewards, and creating a team-wide challenge, you can help to create a great culture that boosts happiness and loyalty, and ensures your team is fully engaged to perform at their very best in the upcoming year.

Kamrin Hira is a marketing expert at Kitomba Salon and Spa Software. To learn about how Kitomba’s reporting and target tracking can help your salon succeed in 2024, visit www.kitomba.com or call 1800 161 101 INSTYLE 89

INBUSINESS

SILLY SEASON INSURANCE RISKS BIZCOVER EXPLAINS WHY YOU MAY NEED TO ADJUST YOUR BUSINESS INSURANCE COVER IN THE LEAD UP TO CHRISTMAS AND NEW YEAR’S.

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is the season when many salons are gearing up for their busiest time of the year. Between squeezing in last-minute bookings to hiring extra staff, business insurance might be the last thing on your mind, but the silly season could create new risks and increase your current ones. As a salon owner, it’s your job to manage these year-round. Let’s look at common salon risks and how reviewing your business insurance can help you handle the end-of-year rush.

WHAT IS UNDERINSURANCE? Before we dive into individual risks, let’s talk underinsurance. Simply put, you’re underinsured if you do not have adequate insurance limits to cover losses when you face an insurance claim.

Underinsurance can happen in a few different ways. Maybe you’re underestimating the amount of cover your salon needs, or you haven’t increased your cover to reflect changes to your business. You might be overlooking key risks, like cyberattacks or employment disputes. Or perhaps you’re unaware of how much inflation has impacted the cost of many goods and services (like construction), which may impact how out-of-pocket you are after your insurance claim is approved.

Whatever the reason, you’ll see that underinsurance is a common theme when it comes to why your salon may need a silly season insurance glow up.

SLIPS, TRIPS AND FALLS Many salons experience a December rush, with clients booking appointments before Christmas and New Year’s. You may also see new clients if their regular stylist is fully booked or receive visits from delivery people dropping off stock.

Now might be a good time to check that your Public Liability insurance, the policy you probably needed to lease your salon premises, is still current and renew it if you accidentally let it lapse.

Public Liability insurance covers you if a third party claims that your negligent business activities caused them injury or property damage.

So, if a customer trips over a box left near reception and injures themselves, your insurance can help you if they ask for compensation.

Personal injury and property damage claims can be costly for businesses any time of the year but, with more people coming and going from your salon in December, there may be more opportunity for something to go wrong.

PROTECTING YOUR ADVICE AND MANAGEMENT If you’re bringing in new stylists or apprentices to work the silly season, you might want to consider Professional Indemnity and Management Liability insurance, or review your cover if you already have these policies.

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A Professional Indemnity policy covers you for losses claimed by a third party and defence costs due to alleged or actual negligence in your professional services or advice. It can help your salon manage expenses if a client is unhappy with your work or receives harmful recommendations from your staff.

Long story short, even if your clients’ requests are crazy, in style or not, they can submit a claim against you if they think you’ve been negligent or made mistakes when performing your work. Many salons get combined Professional Indemnity and Public Liability cover, an affordable and easy way to cover two common risks with a single policy.

Even if your staff is old or new, there’s a chance things could get sour and cause behind-the-scenes dramas for your salon during the busy season. Management Liability insurance covers claims of wrongful acts in the management of the insured business, like OH&S dramas, unfair dismissal claims, and alleged harassment.

STOCK INCREASES Clients often want to stock up on their favourite hair care products ahead of a holiday or are searching for a unique stocking stuffer.

Either way, you might keep more retail stock in December.

Your Contents cover, which may be part of your Business Insurance Package, might need to be adjusted to account for silly season stock increases. That way, if a fire, malicious damage, or other covered events damage your stock, you won’t be out of pocket replacing it.

CYBER HEADACHES While cyberattacks can happen any time of the year, the silly season might be one of the worst. Every minute you’re unable to run your business as usual is money lost, not to mention the expense of getting everything back to normal.

That’s where Cyber Liability insurance comes in. A policy can help protect your salon against losses from claims arising from data breaches, business interruption and remediation costs following an actual or threatened data breach. Most policies also offer 24-hour incident response services to help you manage an attack and contain the damage.

The silly season can be an excellent time for your salon, especially if you have the right cover for your business. BizCover makes it easy to compare policies and get instant cover in minutes, and if you need to adjust your cover limits, that’s easy, too! Jump online anytime and make changes through the BizCover selfservice portal.

Don’t let underinsurance cut into your bottom line this silly season. Review your policies and see how much you can save with www.BizCover.com.au

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