National Liquor News December 2024-January 2025

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Keep up to date with the latest off-premise news, products, promotions, trends and insights, that are 100% focused on helping you run a better liquor store

Editor’s note

As we wrap up the final issue of 2024, we are excited to celebrate all of the off-premise winners of the Australian Liquor Industry Awards (ALIA. This year’s ALIA event was a true reflection of excellence within the off-premise retail sector, and in this issue, we are proud to share the achievements of our major award winners. We extend our congratulations to all the winners and finalists, and a heartfelt thank you to our sponsors for their ongoing support. We look forward to an even bigger and better ALIA in 2025 as we celebrate ALIA’s 30th anniversary.

In this issue, we pay tribute to Lou Spagnolo, who has retired after 15 years as President of the Liquor Stores Association of Western Australia (LSA WA). Lou leaves behind an impressive legacy of advocacy, innovation, and transformation for independent retailers in the sector. We thank Lou for his invaluable contributions.

We also cover the recent Retail Drinks Industry Summit and Awards, where the sector gathered to share insights and celebrate standout individuals and businesses in the retail liquor industry.

Molly Nicholas explores the rising appeal of Australian-made liquor, as consumers increasingly seek authenticity, quality, and innovation. And with Lunar New Year approaching, we dive into strategies for retailers to cater to the festive season, offering top product recommendations to enhance culturally inclusive shopping experiences.

As 2024 draws to a close, the retail liquor industry continues to evolve, shaped by shifting consumer preferences and new product innovations. We highlight some of the key trends and opportunities that will define 2025.

On behalf of the team, I wish you all a Merry Christmas and a successful trading season. Thank you for your continued support, and we look forward to an even bigger and better year ahead!

Cheers, Deb

Deb Jackson, Managing Editor

8586 6156 djackson@intermedia.com.au

FOOD & BEVERAGE

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REACH FOR GREATNESS

Cincoro Tequila has officially launched in Australia, founded by an extraordinary group of visionaries Michael Jordan, Jeanie Buss, Wes Edens, Emilia Fazzalari, and Wyc Grousbeck. Their mission is driven by a relentless pursuit of greatness and a commitment to excellence, crafting what they believe to be the world's finest tequila. Made from 100% Blue Weber agave sourced from Jalisco's Highland and Lowland regions, Cincoro Tequila exemplifies unparalleled craftsmanship at every stage of production. The bottles, as much a symbol of luxury as the spirit itself, stand as icons of sophistication and quality. Proudly Imported by Minleki Spirit Traders @ minlek

*750ml, 375ml & 1750ml

*750ml, 375ml & 1750ml

Cincoro Tequila has officially launched in Australia, founded by an extraordinary group of visionaries Michael Jordan, Jeanie Buss, Wes Edens, Emilia Fazzalari, and Wyc Grousbeck. Their mission is driven by a relentless pursuit of greatness and a commitment to excellence, crafting what they believe to be the world's finest tequila. Made from 100% Blue Weber agave sourced from Jalisco's Highland and Lowland regions, Cincoro Tequila exemplifies unparalleled craftsmanship at every stage of production. The bottles, as much a symbol of luxury as the spirit itself, stand as icons of sophistication and quality. Proudly Imported by Minleki Spirit Traders @ minleki.com.au

Gage Roads doubles down on summer

Gage Roads Brew Co is driving summer sales with a $3 million campaign and a ‘Win a Custom Troopy’ promotion.

As the summer season approaches, liquor retailers are gearing up for what promises to be a busy period for beer sales. As such, Gage Roads Brew Co is ramping up its investment to drive in-store sales and consumer engagement during the key Christmas and summer trading periods.

Investing big in summer

This year, Gage Roads is doubling its abovethe-line (ATL) investment, rolling out a national campaign running from October through February. The ‘Made for Yewww!’ campaign brings the energy and excitement of Australia’s coastal lifestyle to the forefront, capturing the spirit of adventure and celebration that defines the brand.

“We’re going bigger this year to drive awareness and excitement for our products,” says Mick McKeown, Head of Sales and Marketing at Good Drinks Australia.

“Our audience loves the outdoors, sports, and socialising with mates, and that’s exactly what we’re showcasing in our summer campaign.”

The ATL campaign includes audio, outof-home advertising, online video, and social media, with a $3 million media investment ensuring high visibility in key markets of WA and QLD, with a comprehensive digital and video campaign driving awareness in

NSW, VIC, SA and NT. Retailers can expect more foot traffic as the campaign builds excitement and drives sales during the summer months.

A strong portfolio to drive sales

Gage Roads offers a diverse range of beers to suit different tastes, with Single Fin Summer Ale taking the lead. Known for its light body and tropical hops, Single Fin is the number one craft beer in WA and the number one independent craft beer in Australia. Picking up number six in this year’s GABS Hottest 100, it’s a perfect choice for summer.

“The Gage Roads range is versatile, offering something for everyone,” McKeown adds. “Single Fin continues to perform ahead of the category (+10 per cent), with other ATL featured beers like Side Track All Day XPA (+13.6 per cent) and Hazy As Hazy Pale Ale (+51 per cent) also growing strongly.”

In a declining beer market, Gage Roads is bucking the trend, growing by 8.8 per cent in value and 6.5 per cent in volume, making it a standout option for retailers looking to capitalise on the summer surge.

A summer promotion like no other To support sales, Gage Roads is running a major on-pack promotion, ‘Win a Custom

Troopy’, with the chance to win a custom Toyota Landcruiser Troop Carrier and $250k in Dometic vouchers. The promotion runs until 3 February 2025, with purchases of Gage Roads beer or cider giving consumers a chance to win.

Retailers will benefit from a full marketing push, including POS kits, social media amplification, above the line comms and event support.

“This promotion rewards loyal customers but also attracts new drinkers,” says McKeown. “Who wouldn’t want to win a fully kitted out Troopy, it’s the ultimate vehicle for outdoor Aussie lifestyle, so we anticipate retailers will see a huge boost in sales.”

Retailers: A call to action

With significant investment in both ATL and below-the-line (BTL) activities, now is the time for retailers to stock up on Gage Roads products. The combination of strong consumer demand, compelling promotions, and a broad range of beers makes Gage Roads a must-stock brand this summer.

With the summer season just around the corner, it’s time to range and support Gage Roads and maximise sales.

To learn more about Gage Roads, visit gageroads.com.au or follow them on Instagram @gageroadsbrewco. ■

ALIA CELEBRATES AUSTRALIA’S BEST LIQUOR RETAILERS

The 2024 Australian Liquor Industry Awards recognised outstanding achievements in Australia’s liquor retail industry.

The Australian Liquor Industry Awards (ALIA) have once again showcased the very best in Australia’s retail liquor industry at an event held at The Star Event Centre in Sydney.

More than 600 people from across the industry gathered to see over 60 awards presented to the people, brands, venues and operators from across the beer, wine and spirits categories, and on- and off-premise sectors.

This year saw the addition of two new retail categories: Best Retail Manager, to recognise the hard work, dedication, and passion of liquor store owners and operators, and Best Online Liquor Retailer, to celebrate the growing impact of digital platforms in the industry and their role in shaping the future of liquor retail.

The inaugural Best Liquor Retail Manager award was won by Imogen Murphy from Thirstville in Marrickville, NSW. Having worked in liquor retail for many years, Murphy took the plunge in opening her own store only a year ago, and so was both overwhelmed and delighted to have been recognised as Australia’s Best Retail Manager in the industry that she loves so much.

“I believe all the finalists obviously gained our recognition because we love what we do, and I would love to say what sets me apart is I’m constantly happy and giving 110 per cent all the time, but that just isn’t true. I think the fact I am comfortable to be transparent and acknowledge that I haven’t finished learning, and never will, allows me to continue to work within the industry with infectious excitement,” she said.

The second new award for the evening, Best Online Liquor Retailer, was won by Dan Murphy’s, and Agi Pfeiffer-Smith –Managing Director, Dan Murphy’s, told National Liquor News that they were thrilled by the accolade.

“We have invested in our digital shopping experiences, creating a very intuitive environment for our customers. Both our website and Dan Murphy’s Marketplace – an extension of danmurphys.com.au – not only offers a vast selection of products but also incorporates features that make browsing and purchasing as seamless as possible. By leveraging data and feedback, we

continuously refine our services to meet the expectations of our tech-savvy customers.

“And of course, personalisation is at the heart of our strategy. Whether through customised promotions, tailored product suggestions, or exclusive online content, we’re committed to creating a shopping journey that resonates with each customer’s individual lifestyle and preferences.

“As we head into the festive season, our customers will see our online platforms shine. Offering an unmatched digital experience, customers will have access to everything they need for hosting and toasting in one place, enjoying the ease of browsing and buying from a carefully curated range of products.”

The Best Retail Store category was won by Wilberforce Cellars in NSW. It was a great night for the Wilberforce Cellars team, with Store Manager Georgia Monaghan also being Highly Commended in the Best Retail Store Manager category.

Monaghan said: “It is such a surreal feeling just to be nominated, let alone claim

the Highly Commended title. To be recognised by peers, industry leaders, and colleagues is an affirmation that the effort I’ve put in, along with the support of my team, is truly making a difference.

“While the recognition is very personal, I also see it as a reflection of the work we’ve all done together as a team. I’ve always believed in empowering my team members, encouraging them to develop their strengths, and supporting them in reaching their goals. Being recognised means they’ve contributed just as much to the success and growth of the business as I have.”

In a rare occurrence for ALIA, this year the Best Retail Group category was a tie with both Red Bottle and Liquor Barons sharing the accolade.

Scott Towers, Director of Red Bottle, told National Liquor News: “We are extremely happy and proud to be named Best Retail Group. It’s always good when recognition comes from your peers. Obviously, it’s a team effort and we have a great team of managers who put in a lot of hard work, and this award validates what we do and how we do it.”

Meanwhile, it was a great night for the Liquor Barons team, who turned out in force, with the entire 14-member team flying over from Perth to partake in the celebrations.

Liquor Barons General Manager, Chris O’Brien, said it was an honour to accept the Best Retail Liquor Group award on behalf of the Liquor Barons co-operative.

“With this being our fifth win in 11 years, it’s proof that independent liquor retailing, and the way the Liquor Barons Cooperative is operating, is the ticket to success,” he said.

On behalf of National Liquor News, a huge congratulations to all the winners, highly commended and all the finalists and a massive thank you to all the sponsors and attendees for helping to make another awesome ALIA night.

Imogen Murphy scoops inaugural Best Liquor Retail Manager award

This year, a new major off-premise award was introduced at ALIA, recognising Australia’s Best Liquor Retail Manager, and Imogen Murphy became the first ever recipient of the award.

Having worked in retail liquor for a decade, Murphy opened her own store, Thirstville, just last year in the Sydney suburb of Marrickville. Describing her first year in the store as “a dream come true”, Murphy was delighted to add this accolade to her string of achievements.

“I am absolutely obsessed with the career that I have chosen and find that I am constantly satisfied with the work I put into it, but to gain the acknowledgement from my peers in the industry was unexpected but also so rewarding,” she told National Liquor News.

Murphy’s approach to retail liquor is to put customer enjoyment at the heart of the experience, this is seen not only in the infectious excitement that she brings to Thirstville, but the vast array of stock in-store.

While she is extremely passionate about sharing her passion with customers, she is equally as passionate about sharing it with other women. Encouraging other women to pursue careers in liquor retail, she said: “I don’t think there’s a better time than right now. It’s a really fun industry, and there are now so many more women around. It’s been a while getting there, but I think a lot of people want to hear from women, and see other women thrive.”

AND THE WINNERS ARE...

MAJOR AWARDS

BEST NEW PRODUCT

Winner: Archie Rose Double Malt Whisky

HC: Hard Rated

HC: Papa Salt Coastal Gin

BEST LIQUOR BRAND

Winner: Fireball

HC: Archie Rose Distilling Co.

BEST ONLINE LIQUOR RETAILER

Winner: Dan Murphy’s

HC: Nick’s Wine Merchants

BEST LIQUOR RETAIL MANAGER

Winner: Imogen Murphy, Thirstville, Marrickville, NSW

HC: Georgia Monaghan, Wilberforce Cellars, NSW

BEST RETAIL BANNER GROUP

Winner: Liquor Barons

Winner: Red Bottle

HC: Dan Murphy’s

BEST LIQUOR STORE

Winner: Wilberforce Cellars, Wilberforce, NSW

HC: Barrelhouse Cellars, The Rocks, NSW

HC: Liquor Barons Duncraig, WA

Wilberforce Cellars wins Best Retail Store of 2024 ALIA was a fantastic night for the team at Wilberforce Cellars, who not only claimed the award for Best Retail Store, but also celebrated a Highly Commended title for Store Manager Georgia Monaghan in the Best Liquor Retail Manager category.

As a family owned and run business, Monaghan says she and her family have a deep personal connection to the business with a unique culture that is rooted in core values and passed down for generations, making this recognition a huge achievement.

“To be recognised by peers, industry leaders, and colleagues is an affirmation that the effort I’ve put in, along with the support of my team, is truly making a difference. While the recognition is very personal, I also see it as a reflection of the work we’ve all done together as a team. I’ve always believed in empowering my team members, encouraging them to develop their strengths, and supporting them in reaching their goals. Being recognised means they’ve contributed just as much to the success and growth of the business as I have.

“[Liquor retail] is more than just selling bottles of alcohol, it’s about creating an engaging, responsible, and personalised experience for customers while maintaining high standards of service and compliance. A great retail manager knows that success doesn’t come from individual effort alone, it’s about building and empowering a team,” said Monaghan.

Winner: ALM

HC: Amber Beverages

HC: Paramount

Stone & Wood Pacific Ale

HC: Balter XPA

Dan Murphy’s clinches Best Online Liquor Retailer award

Dan Murphy’s was named Best Online Liquor Retailer at the 2024 Australian Liquor Industry Awards (ALIA), recognising the company’s commitment to digital innovation and customer satisfaction.

Winner: Young Henrys Newtowner

HC: BentSpoke Crankshaft

Winner: Asahi Beverages

HC: Lion

HC: SouthTrade International

Winner: Great Northern Brewing Co Original Lager

HC: Furphy Crisp Lager

Winner: Balter Captain Sensible

HC: Great Northern Super Crisp

Winner: Young Henrys Cloudy Cider

HC: Somersby

Winner: Stone & Wood

HC: Coopers

Winner: Coopers Pale Ale

HC: Balter Cerveza

Crimes

Taylors Jaraman

Pepperjack Barossa

Winner: Asahi Super Dry HC: Guinness

Winner: Henschke Hill of Grace

Penfolds Bin Series

Agi Pfeiffer-Smith, Managing Director of Dan Murphy’s, expressed the team’s excitement, saying: “We are thrilled to be recognised as Best Online Liquor Retailer this year. At Dan Murphy’s, we place a strong emphasis on understanding our customers and adapting to their evolving shopping preferences.”

Pfeiffer-Smith highlighted the company’s focus on personalised customer experiences, particularly through the MyDan’s program, which boasts 5.4 million active users.

“Our MyDan’s program allows us to tailor recommendations and offers, ensuring each customer enjoys a unique and engaging experience.”

The company has heavily invested in refining its digital platforms, including the Dan Murphy’s Marketplace, which extends its reach while offering a vast selection of products.

Red Bottle wins Best Retail Liquor Group

Red Bottle has been named Best Retail Liquor Group at the 2024 Australian Liquor Industry Awards (ALIA), a prestigious honour in the Australian liquor sector. The award highlights the company’s commitment to excellence in independent liquor retailing and exceptional customer service.

Andrew McKay, Associate Director of Red Bottle, expressed the team’s pride, saying: “As a group, it means a huge amount to our entire team to win this award, as it’s recognition by the industry that we are delivering on our mission to lift the standard of good independent liquor retail and to deliver a great retail experience for our customers and opportunities to our valued suppliers.

“As a family business, built on solid retail experience, we also aim is also to have fun along the way which I feel we manage to achieve.”

This recognition underscores Red Bottle’s dedication to high standards and innovation in the competitive liquor retail market.

Best Wholesaler or Distributor 2024

ALM wins the best wholesaler or distributor in the Australian Liquor Industry Awards 2024.

BEST WHITE WINE$14.99 AND UNDER

Winner: Wynns Coonawarra

Estate

Winner: Yalumba Y Series

HC: Taylors Promised Land

BEST WHITE WINE$15 TO $34.99

Winner: Shaw & Smith

Sauvignon Blanc

HC: Audrey Wilkinson

HC: Oyster Bay Marlborough BEST WHITE WINE$35 AND OVER

Winner: Leeuwin Estate Prelude

HC: Vasse Felix Premier

ROSÉ WINE

Winner: Bird In Hand

Winner: De Bortoli Rosé Rosé

HC: Squealing Pig

BEST AUSTRALIAN AND INTERNATIONAL SPARKLING WINE

Liquor Barons crowned Best Retail Liquor Group in Australia

Liquor Barons has been crowned the Best Retail Liquor Group at the 2024 Australian Liquor Industry Awards (ALIA), marking its fifth win in 11 years. The prestigious award recognises excellence in Australia’s liquor retail sector, determined through national peer voting.

Chris O’Brien, General Manager of Liquor Barons, told National Liquor News: “It’s a proud moment for the ‘little’ banner group from WA. We were up against all the large national chains, and we’ve comprehensively beaten them again. This is a huge achievement for our cooperative of family-owned Western Australian businesses.”

Winner: Mumm Tasmania

Brut Prestige

HC: Jansz Premium Cuvée NV

CHAMPAGNE

Bright

Winner: G.H. Mumm

HC: Veuve Clicquot

BEST DESSERT AND FORTIFIED WINE

Liquor Barons also received recognition at the ALIAs with Liquor Barons Duncraig awarded ‘Highly Commended’ for Best Liquor Store, and Basil Giglia from Liquor Barons Carlisle nominated for Best Retail Manager.

O’Brien highlighted the group’s market success, saying: “Our promotional program is the sharpest it’s ever been, our strong consumer brand continues to lead the West Australian market, and most importantly, we are continuing to drive profitability year on year for our store owners.”

With its continued growth and innovation, Liquor Barons is already looking towards securing a sixth win in the near future.

Lark wins Best Luxury Dark Spirit

Lark Distillery has been honoured with the Best Luxury Dark Spirits over $85 category at the 2024 Australian Liquor Industry Awards (ALIA). The win highlights Lark’s commitment to exceptional craftsmanship and innovation in the whisky industry.

A Lark Spokesperson expressed their pride, saying: “It is an honour for Lark to be recognised by our industry peers and win this esteemed category at the 2024 ALIAs. Our signature product, Classic Cask, represents Lark’s pioneering spirit and passion for crafting exceptional single malt whisky.”

What sets Lark apart from other finalists is its deep connection to Tasmania’s unique superclimate, ideal for whisky making.

“We are always looking to the future and we are proud to continually focus on innovation and celebrate craftsmanship that makes Lark single malt one of the best in the world,” said the Spokesperson, who also emphasised the importance of the ALIAs.

“The ALIAs honour the passion and innovation that shapes and makes our industry. For Lark, it’s also a chance to celebrate our incredible peers and honour our team’s tireless passion.”

Supporting Australian whisky, like Lark, champions premium, locally crafted spirits and supports local jobs, with Aussie whisky continuing to shine on both the local and international stage.

Bright

Winner: De Bortoli Noble One

HC: Morris Muscat

Winner: Brown Family Wine Group HC: Penfolds

Winner: Heaps Normal Quiet XPA HC: Heineken 0.0

BEST DARK RTD/RTS

Winner: Jack Daniel’s Double Jack

HC: Jameson Dry 6.5

BEST LIGHT RTD/RTS

Winner: -196

HC: Hard Rated

BEST LIQUEURS

Winner: Jack Daniel’s Old No. 7

HC: Buffalo Trace Kentucky Straight Bourbon

Winner: Aperol

HC: Mr Black

BEST AUSTRALIAN DISTILLERY

Winner: Archie Rose Straight Dry Gin

Winner: Hickson House Distilling Co Australian Gin HC: Absolut BEST LUXURY DARK SPIRITS OVER $85

Winner: Lark Classic Cask Single Malt Australian Whisky

HC: Archie Rose Single Malt Whisky

HC: The Balvenie 12 Year Old

HC: The Macallan 12 Year Old

LUXURY LIGHT SPIRITS OVER $80

Winner: Four Pillars Rare Dry Gin

HC: Hickson Road Harbour Strength Gin

Winner: Archie Rose Distilling Co.

HC: Four Pillars

Asahi Beverages honoured as Best Off-Premise Supplier

Asahi Beverages has been named Best Off-Premise Supplier at this year’s Australian Liquor Industry Awards (ALIA), marking a significant achievement for the business.

A spokesperson from Asahi expressed their pride in receiving the accolade: “Winning this award is a big honour for our organisation. It highlights the hard work our team puts into delivering high-quality products and services every single day. We’re very proud to be recognised by our industry for this.”

ALIA is known for celebrating excellence and innovation in the Australian liquor sector, and the spokesperson emphasised their importance.

“The Australian Liquor Industry Awards are a significant event as they celebrate the great work being done across the industry. They provide an opportunity to come together and recognise our collective achievements.”

The award is not just a reflection of Asahi’s efforts but also a tribute to their loyal customers and partners. As the spokesperson concluded, “This award is a testament to our incredible team and their ongoing support. We’re excited to continue delivering the best we can in 2025 and beyond.”

With this win, Asahi reinforces its commitment to excellence and looks forward to building on this success in the future.

Archie Rose triumphs with triple win at ALIA

Archie Rose Distilling Co. has been celebrated at the 2024 Australian Liquor Industry Awards (ALIA), winning in three categories: Best Light Spirit up to $79.99, Best Australian Distillery, and Best New Product for their Double Malt Whisky. The recognition underscores the distillery’s commitment to excellence and innovation in the Australian spirits industry.

Founder Will Edwards shared his pride in the achievement, saying: “We’ve put a lot of hard work into producing a premium whisky that earns its place in rails and on shelves across the country, so we’re incredibly proud to win Best New Product for our Double Malt Whisky. We’re honoured to be recognised and love to see Australian spirits taking a front seat.”

Archie Rose’s success at ALIA highlights the distillery’s growing reputation for producing top-tier Australian spirits. Winning in three highly competitive categories is a testament to Archie Rose’s dedication to quality and craftsmanship.

A HUGE THANK YOU TO OUR SPONSORS

Thank you to all of the sponsors that made the 2024 Australian Liquor Industry Awards such a smashing night.

NETWORKING BARS

OFFICIAL MIXER OFFICIAL AFTER PARTY

AWARD & DRINK SPONSORS

Liquor Barons campaign drives ‘A Thirst for Discovery’

The Australian Liquor Industry Awards’ Best Banner Group, Liquor Barons is evolving its ‘The Baron’ marketing campaign as it positions the group as the premier destination for alcohol exploration.

The banner group comprises more than 90 independently run stores, each staffed by locals. The campaign, featuring the tagline ‘A Thirst for Discovery,’ invites customers to engage with the brand. The Liquor Barons campaign transforms each visit into an adventure rather than just a shopping trip.

Lisa Hegarty, Marketing Manager at Liquor Barons said: “This is a bold step for Liquor Barons but one that also brings a level of cohesiveness to our look and feel. It’s been a thrill to not only see The Baron brought to life, but to have our change in strategy expressed in such a fun, irreverent way.”

The campaign was developed by Perth agency Hypnosis, whose Guy Patrick said: “West Australians recognised The Baron but knew little about him. It was exciting to develop his character, transforming him into a richly layered and intriguing personality.”

Adelaide CBD introduces new Liquor Accord to address alcoholrelated issues

A new initiative to tackle anti-social behaviour linked to takeaway alcohol in Adelaide’s CBD has been launched, involving local bottle shops, South Australian Police, the City of Adelaide, and the state’s liquor licensing authority. The Adelaide CBD Liquor Accord is the first of its kind and aims to make the city safer.

Under the Accord, the sale of 4L and 5L cask wine, and all casks of fortified wine, will be banned. Additionally, the sale of 2L wine casks will be limited to one per person, per day. The Accord is part of a broader strategy to reduce high-volume alcohol consumption and its negative effects.

The campaign unfolds across various channels including out-of-home advertising (OOH), online videos, print, and social media. Liquor Barons aims to not only elevate its brand but also enrich the customer experience by celebrating the joy of exploration in the world of beverages. istock.com/ymgerman

Michael Waters, CEO of Retail Drinks Australia, said: “The Adelaide CBD Liquor Accord is an important step towards making the city a safer and more enjoyable place for all.” He added, “Retail Drinks has been a key part of the Accord and its previous iterations over the past 12 months, which has resolved to implement restrictions on the sale of cask wine among CBD-based licensees.”

The Accord is a voluntary agreement supported by the Liquor and Gambling Commissioner, the Commissioner of Police, and the City of Adelaide. Regular meetings will evaluate the measures’ effectiveness and determine if further actions are necessary to ensure long-term positive outcomes.

D’Arenberg named Australasia’s best vineyard

D’Arenberg has been named the top vineyard in Australasia in the World’s Best Vineyards 2024 list, landing 32nd globally. This recognition highlights the winery’s commitment to exceptional experiences and wines, as praised by Chief Winemaker Chester Osborn.

Two other Australian wineries, Penfolds Magill Estate and Seppeltsfield Barossa, also earned spots in the top 100, with Magill Estate ranking 37th and Seppeltsfield ranking 84th on the extended list.

The World’s Best Vineyards ranking, chosen by 500 experts, celebrates vineyards offering outstanding experiences, from scenic views to innovative tours. D’Arenberg’s unique, five-story Cube cellar door, designed as an iconic puzzle, has become a focal point of its global acclaim. The winery features diverse experiences, including wine flights, blending, and surrealist art exhibitions at its Alternate Realities Museum.

This marks d’Arenberg’s third inclusion in the rankings, having placed 17th in 2023 and 60th in 2022. Osborn attributes the winery’s success to the distinctive McLaren Vale region, known for its diverse geology and maritime climate, which produces wines with exceptional ageing potential. Looking forward, D’Arenberg is focused on expanding its commitment to Fiano, a grape variety well-suited to the region.

L-R: Darry and Chester Osborn

Endeavour partners with Milkrun

Milkrun and Endeavour Group have partnered to bring the popular Jimmy Brings brand to the Milkrun app, offering customers enhanced choice and convenience.

Through this collaboration, Endeavour Group becomes Milkrun’s exclusive liquor provider, giving customers access to over 2,000 varieties of beer, wine, and spirits, alongside more than 10,000 grocery items – all available for delivery in under an hour.

Starting 6 November, the Jimmy Brings range is available on the Milkrun app, with full integration by 28 November. From that date, Jimmy Brings will be exclusively accessible through Milkrun, streamlining the e-commerce and ultraconvenience experience for Australian customers.

David Berger from Milkrun emphasised the convenience of combining Milkrun’s extensive grocery selection with Jimmy Brings’ alcoholic offerings, creating a one-stop shop for everyday needs.

Steve Cuda, Director of EndeavourX, noted the partnership’s role in growing Jimmy Brings and aligning with consumer demand for fast, accessible transactions.

Founded in 2012, Jimmy Brings has expanded to serve more than 80 per cent of Australia, providing curated alcoholic selections delivered in under an hour. Milkrun, available in multiple Australian cities and New Zealand, continues to innovate with fast and reliable delivery services for both grocery and liquor needs.

Retail Drinks celebrates retail excellence at 2024 Industry Summit and Awards

The 2024 Retail Drinks Industry Summit and Awards shared insights into Australia’s evolving retail liquor sector while recognising the achievements of individuals and businesses.

On Wednesday 13 November, around 400 members of the retail liquor industry came together for the 2024 Retail Drinks Industry Summit and Awards, held at Doltone House Darling Point in Sydney.

The Summit invited business experts and industry leaders to share the latest trends, information and ideas to inform business decisions, help businesses grow and ensure the success of the retail liquor industry.

Retail Drinks Australia CEO Michael Waters opened the Summit with an overview of Retail Drinks’ recent achievements and upcoming advocacy activity, and followed by the annual AGM, Jarna McLean, Director of Health & Lifestyle at Circana, shared insights into the state of Australia’s retail liquor market.

McLean highlighted declining alcohol consumption and the impact of economic pressures on liquor sales, which is especially prominent in the craft beer category with the exception of ginger beer, with single malt whisky also in decline and Prosecco now outperforming Champagne.

While consumers are focused on value, innovation is driving growth, with citrus flavours expanding from RTDs into the likes of wine. Interestingly, cider is also in growth, fuelled by innovation, and wine is beginning to rebound from a decline.

While growth can be seen in most categories, McLean outlined the challenges of glass spirits, with tequila currently the only segment commanding a premium price.

In an insightful session about retail liquor crime, safety and security, Retail Drinks Australia’s Head of Policy & Advocacy, Kary Petersen, gave an update on the Safe to Serve initiative and the Retail Liquor Safety and Security Survey.

Sparked by survey findings, Petersen facilitated a panel discussion with Neil Redfern (Redfern Retail Risk), Andrew Sayers (Coles Liquor), Andrew McKay (Red Bottle) and Damen Jones (NSW Police) about ensuring the safety of staff and customers without negatively impacting the retail experience, and the measures improving perceptions about safety.

Finally, closing the Retail Drinks Industry Summit, Australian actor and writer Rob Carlton spoke about the value of culture to an organisation and its significance in retail liquor.

Recognising retail achievements

Later in the evening, the 2024 Retail Drinks Industry Awards recognised the exceptional achievements of individuals and businesses across the sector, celebrating their dedication, hard work, and professionalism.

Waters thanked members who participated in the program, which attracted 532 nominations, and congratulated the winners.

“Thank you for taking the time to be a part of this year’s awards program; thank you to our awards partners for your support in helping us make this event the success it was; thank you again to the hundreds of members who took the time to nominate in this year’s awards program; and congratulations to all awards finalists and winners.”

The big winners of the night included some of the most recognisable names in Australian retail liquor.

Liquor Store of the Year was awarded to Liquorland Greensborough in Victoria, while the title of Large Format Liquor Store of the Year went to Dan Murphy’s Sunbury, also in Victoria.

Liquorland took home another prize, with the chain being named Online Liquor Retailer of the Year, reinforcing its success in both physical and digital retailing.

“What sets Liquorland apart is our unwavering commitment to ensuring we’re connecting with our customers in meaningful ways by prioritising convenience and great value on our extensive product selection,” stated Jon Haggett, General Manager of Commercial for Coles Liquor.

One of the most celebrated winners was Claudia Castles, the Store Manager of Dan Murphy’s in Bulimba, Queensland, who was named Young Liquor Retailer of the Year.

Castles has worked with Endeavour Group for almost four years and has played a key role in opening several new Dan Murphy’s stores across Queensland. Her passion for the industry and leadership skills were key to her win.

“I’ve loved every minute of working with Endeavour and it has ignited my passion for the drinks industry. I am so passionate about sharing my knowledge and enthusiasm for what we do with my team and customers. This award means so much to me as recognition for my love of working in the drinks industry,” she said.

The award for Liquor Store Owner of the Year went to Paul Rajkovski, Owner of Bottlemart D’Amore Cellars in Victoria, who was recognised for not just his leadership, but the contributions of the entire team at D’Amore Cellars.

Rajkovski told National Liquor News: “I’m extremely grateful to receive the recognition for the countless number of hours and effort we put in to making Bottlemart D’Amore Cellars as good a shopping experience as possible for all.”

Michael Frost from Red Bottle Circular Quay in Sydney was named Liquor Store Manager of the Year and shared his gratitude to Retail Drinks Australia for the opportunity to be involved in the process.

“The award application, interview and mystery shopper components combined to give a priceless opportunity to see how your business is performing via a different lens. There’s a lot that we as a team at Red Bottle Circular Quay can take from the award process and we look forward to becoming a better team and a better business as a result,” he said.

Supplier winners and industry recognition

On the supplier side, Lion was a standout, taking home two major awards: Beer Supplier of the Year and National Supplier of the Year, highlighting its leadership in both product innovation and industry contribution.

Treasury Wine Estates was named Wine Supplier of the Year, while Diageo earned the title of Spirits Supplier of the Year, with Shane Beer from Diageo also named Sales Representative of the Year for his outstanding contribution to the spirits category.

A new category, Services Partner of the Year, recognised Uber Eats for its support of the retail drinks industry through its convenient and expansive delivery platform.

This year’s awards reflected the continued growth and professionalism of Australia’s retail drinks industry, and according to Retail Drinks Chairman John Carmody, the program speaks volumes about the sector’s resilience and passion.

“The Retail Drinks Industry Awards not only celebrate excellence but also set the benchmark for a responsible, sustainable, diverse, and professional retail drinks sector,” he said. ■

Changing Rank

BrightSide announces recent placements

BrightSide Executive Search is the only dedicated drinks recruitment specialist nationally and has been a trusted advisor to the industry for well over a decade. Through accessing its wide-reaching network of potential candidates, BrightSide takes the hassle out of recruitment for drinks businesses, advising how they can stay nimble and competitive in a tight market to attract the absolute right person for each role. The latest BrightSide success stories below show the strong abilities of the recruitment agency in partnership with drinks businesses of all sizes, country-wide.

Adam Hollway brings passion and wine sales experience to his new role as Sales Manager Wholesale at All Saints Estate.

Taylors is pleased to welcome Jye Hosking as Area Manager NSW, bringing extensive wine sales experience and a broad customer network.

Leonardo Groom will use his drinks expertise to drive sales and brand awareness as OnPremise Area Manager for Thirsty Group in QLD.

Darcy Dempsey’s experience will help him hit the ground running in his new role as Business Development Manager at Iconic Beverages VIC.

Shammi Weerasinghe has joined Henkell-Freixenet as National Account Manager bringing strong category and accounts experience.

Pure Wine Co is enjoying the 20 years of wine experience and knowledge that Fabiano Bellan brings to the team as Area Manager VIC.

Ned O’Neill is passionate about the drinks industry and enjoying his new role as On-Premise Area Sales Manager at CBCo Melbourne.

Thirsty Group is loving the expertise and strong network Alex O’Brien brings to its NSW team as Key Account Manager On-Premise.

Travla has welcomed Mitchell Sherar as Finance Manager, leveraging his commercial background and industry passion.

Mitchell Millen has joined Young & Rashleigh as Key Account Manager, bringing wine knowledge and NSW on-premise relationships.

A program designed to drive loyalty and a superior experience for shoppers, whilst offering exclusive benefits and rewards to members.

IBA’s Platinum Program is a new benchmark for independent retailing

Independent Brands Australia’s (IBA) Platinum Program creates opportunities for retailers to enhance their customer’s shopping experience while also generating new revenue streams for their retailers.

IBA’s retail strategy is centered on building a shopper-centric network that will enable accelerated growth opportunities, great execution and ensure long-term sustainability for independent retailers.

The IBA Platinum Program is an opt-in program for retailers and consists of four key areas: POS integration, ranging, execution and digital programming.

• POS: Point of sale system capabilities will drive clean, consistent data into stores and across the network to enable better insights and single user identity.

• Ranging: Ensuring consistent state based key retail range as well

as two new ranges which focus on NPD across traditional liquor categories and a sundries range (mixers and snacks).

• Execution: Retailers will drive the existing Instore Excellence Program alongside the introduction of three new power displays. IBA is also investing in an app-based technology that enables retailers to report back on best-in-class display execution.

• Digital programs: Driving personalised shopper experiences through e-commerce and loyalty giving shoppers exactly what they want.

To bring the data to life, IBA has partnered with Circana to exclusively launch their Liquid Data Engage platform to deliver fast, easy and comprehensive insights. Powered by a cloud system, Unify+, Liquid Data Engage gives users access to Platinum IBA Scan Data to analyse basket trends, shopper behaviour, loyalty, promotions and pricing across all liquor categories. ■

A legacy of leadership

After 15 years at the helm, Lou Spagnolo has stepped down as President of the Liquor Stores Association of Western Australia (LSA WA), marking the end of an era for the organisation.

Recognised as the longest-serving president in LSA WA’s 72-year history, Spagnolo leaves behind a legacy of advocacy, innovation, and resilience in the face of a rapidly evolving liquor retail landscape.

During his tenure, Spagnolo steered the LSA WA through both challenging and transformative times, securing vital wins for independent liquor retailers and building a stronger, more unified industry. His decision to step down, announced at the association’s recent annual general meeting, brings to a close an extraordinary career that has had a significant impact on Western Australia’s liquor retail sector.

A journey of leadership and advocacy Spagnolo’s journey with the LSA WA began in 2005, when he first joined the board. Over the next decade and a half, he rose to the presidency, navigating the association through a range of significant challenges.

“It’s hard to pinpoint just one achievement as they all held unique

significance,” Spagnolo told National Liquor News, reflecting on his long career. “However, some moments stand out. One of the pivotal ones was the decision to break away from the national structure.”

He said that the strategic move to establish an independent direction for LSA WA was a “game-changer”, allowing the association to advocate more effectively for local interests.

“It empowered us to be more transparent, and it was clear validation of the strategic direction we were taking,” he explained.

One of Spagnolo’s proudest achievements, however, came during the early days of the Covid pandemic. As the industry faced the unprecedented challenge of lockdowns and supply chain disruptions, Spagnolo worked tirelessly to ensure that liquor stores were recognised as essential services.

“Countless nights were spent preparing information for emergency cabinet meetings,” he said, highlighting the importance of advocacy during this critical period. The unwavering support of Minister Paul Papalia played a key role in securing the continuity of liquor retail operations across WA, which Spagnolo credited as a significant moment of success during the crisis.

Overcoming industry challenges

Throughout his tenure, Spagnolo also had to tackle several long-standing issues, including liquor restrictions, retail crime, and the rise of unregulated operators. One of the most persistent challenges has been liquor restrictions in regional areas, such as Fitzroy Crossing and Halls Creek, where restrictions allowed only light beer to be sold as takeaway. Spagnolo highlights that these restrictions, introduced more than a decade ago, have done little to reduce alcoholfuelled violence and domestic abuse.

Spagnolo recognised that a new approach was necessary and advocated for the introduction of the Banned Drinkers Register. This initiative, aimed at identifying individuals struggling with alcohol misuse, would help restrict their access to alcohol and connect them with support services.

“If you always do what you’ve always done, you’ll always get what you’ve always got,” he told NLN , underlining the importance of innovative solutions in addressing deeply entrenched issues.

Retail crime has also been a growing concern for liquor store owners, particularly in urban areas. In response, Spagnolo worked closely with government

Lou Spagnolo speaks to Deb Jackson to reflect on his 15 years as President of LSA WA. Lou Spagnolo

officials to advocate for stronger protections for retail workers. In July 2024, the WA government introduced new laws to protect retail workers from violence, including a dedicated ‘assault retail workers’ offence with penalties of up to seven years in prison.

“These laws were a major step forward,” Spagnolo told NLN. “By implementing measures like the Banned Drinkers Register and stronger legal protections, we’ve been proactive in ensuring a safer, more responsible retail environment.”

Shaping policy and building relationships

Another cornerstone of Spagnolo’s leadership was his ability to foster collaboration across a diverse range of stakeholders.

“One of my greatest achievements has been transforming how we engage with one another in the industry,” he said, referring to the shift from entrenched positions to constructive dialogue.

Early in his presidency, there was often tension between industry stakeholders and public health advocates. Many in the public health sector pushed for stricter alcohol policies, while industry representatives were reluctant to make any concessions.

Spagnolo worked to bridge this divide, fostering an environment where all parties could listen to one another and find common ground. The successful introduction of the Banned Drinkers Register is a prime example of this. By working with health professionals, law enforcement, and industry representatives, Spagnolo helped craft a policy that balanced public safety concerns with a commitment to supporting individuals struggling with alcohol misuse.

“I’m proud of the culture of trust and mutual respect we’ve created,” he said. “It’s allowed us to address issues more effectively and develop innovative solutions for the future.”

“I’ve never been one to focus on legacy. It’s always been about the future –ensuring that the independent liquor retail sector has the tools, opportunities, and support to thrive.”

A changing landscape for independent retailers

that it was the right moment for the next generation to take the reins.

Over the years, the liquor retail landscape in WA has undergone significant change, particularly with the rise of large corporate chains and the growing presence of online retail. Yet, Spagnolo remains optimistic about the future of independent retailers.

“Success will hinge on innovation, collaboration, and consistent improvement,” he said. Independent liquor retailers, he believes, must adapt to the changing market by investing in staff training, store upgrades, and personalised service.

“It’s no longer enough to just coast along,” he says. “Retailers need to stay ahead of trends, build strong community ties, and utilise data to guide their decisions.”

Spagnolo also pointed to the strong regulatory framework in WA that continues to support the success of independent liquor stores despite increased competition.

“The state has created a foundation for independent retailers to thrive, but it’s up to the industry to stay competitive and innovative,” he said.

Stepping down and looking ahead

After 15 years of leading LSA WA, Spagnolo made the decision to step down, feeling

“I feel that the current board is wellprepared to ensure a smooth transition,” he told NLN. Looking ahead, he plans to focus on his business commitments while remaining open to new opportunities.

“I’ve never been one to focus on legacy,” Spagnolo reflects. “It’s always been about the future – ensuring that the independent liquor retail sector has the tools, opportunities, and support to thrive.”

Despite stepping down as President, Spagnolo’s influence on the sector will undoubtedly be felt for years to come. His leadership has laid a solid foundation for the future of the LSA WA and for independent liquor retailers across the state.

As Peter Peck, CEO of LSA WA, said: “Lou’s leadership has been the bedrock of the association for more than a decade. It’s a loss, but with change comes opportunity, and we have good people ready to step up.”

For Spagnolo, it’s time to call last drinks on a remarkable chapter. But his contribution to the industry will remain a lasting influence, shaping the future of independent liquor retailing in WA for years to come. ■

Lou Spagnolo

Peter Peck, Minister Paul Papalia, Lou Spagnolo

Marketplace

Brand news and promotions

Fat Bastard squeezes into bagnum format

Australian wine brand Fat Bastard, known for crafting bold, full-flavoured wines with character and approachability, has released its 2022 Chardonnay in a bagnum format. This latest addition to the Fat Bastard range introduces its classic, buttery, Californian-style Chardonnay to a new, convenient packaging.

The eco-friendly, lightweight bagnum holds the equivalent of two bottles, offering a shelf life of up to 12 months and freshness for 30 days once opened. Its long-lasting format makes it ideal for both retail and on-premise channels, providing a sustainable, waste-reducing option that’s better for the planet.

“We’re seeing a huge rise in demand for alternative formats, with sales in this category growing up to 160 per cent year on year,” said Fat Bastard Business Manager Kate Lawton.

Fat Bastard Chardonnay in bagnum has been available nationally since 22 November through Red+White.

Distributor: Red+White

Introducing Ampersand’s Vodka & Lemonade

Pioneering spirit and RTD producer Ampersand Projects has unveiled the latest addition to its popular ‘&’ premix range, Vodka & Lemonade.

With the light RTD market now growing faster than dark RTDs, the new product is crafted from Ampersand’s own super smooth vodka, combined with the nostalgic flavour of old-style lemonade.

Building on the success of the Vodka Soda & RTD range, Vodka & Lemonade features no sugar, no carbs and no gluten, with only 66 calories per can, making it the go-to beverage for health-conscious consumers and a must stock for summer.

Designed to be sessionable, Vodka & Lemonade has an ABV of four per cent, complementing the four per cent ABV flavour range and sitting at a price point that appeals to value-based shoppers. Packaged in a striking blue gradient can, the grab-and-go beverage is sure to stand out on bottle shop shelves in the competitive RTD market.

Distributor: Available via all wholesalers

James Squire enters dark RTD with Whisky Sodas

James Squire, one of Australia’s most beloved craft brands, has launched its first ever dark RTD range, delivering Whisky Sodas that are as refreshing as they are flavoursome.

The brands first move into the dark RTD market reimagines a segment traditionally dominated by international brands. With Ginger & Lime and Zesty Citrus flavours, James Squire’s Whisky Sodas offer a perfect balance of light refreshment and the subtle complexity of a barrel-aged whisky.

Designed for versatility, James Squire’s Whisky Sodas are perfect for a variety of occasions and are a great choice to sip all-year round. While they shine on their own, they are great garnished, served over ice with a wedge of fresh lime or orange. Raise your glass to an Australian craft brand shaking up the RTD market.

Distributor: Lion

Felons celebrates six years of brewing with Paradise IPA release

Marking its sixth anniversary, Felons Brewing Co. has unveiled a celebratory new brew, Paradise IPA, a Cali-style IPA with tropical summer fruit flavours and an easy-going finish.

Anna Streater, Marketing Operations Lead at Felons Brewing Co., says: “Last month, Felons Brewing Co. celebrated six years of brewing down under the Story Bridge along the Brisbane River. It’s also been an incredible year that’s seen our homecoming to Sydney with the opening of Felons Manly.

“To celebrate, we’re launching Paradise IPA – a reflection on how lucky we are to be slinging beers in these two magical destinations.”

Felons’ Head Brewer Tom Champion describes the beer as “a clash of coasts. Taking some pointers from old school West Coast IPAs and hybridising them with some new school East Coast hazy mentalities”.

Paradise IPA has low bitterness with fruity hop notes dominating the nose and flavour, while the body remains crisp and clear.

Distributor: Felons Brewing Co

Hirsch Wine Group joins the kosher wine category

Family-run wine group Hirsch Wine Group is embarking on a new chapter with the reveal of its first kosher rosé, launched under the Herschel label.

Ben Hirsch, who leads Hirsch Wine Group, says there is a gap in the market for a high-quality kosher wine, with quality and authenticity paramount in the creation of the new release.

“We are redefining what kosher wine means in Australia, moving beyond traditional perceptions to offer a diverse and enticing range of alternatives. We are proud to offer a quality kosher rosé that we hope will become a new favourite within the community and a staple in the Hirsch Hill brand,” he explained.

Crafted in the Yarra Valley, Herschel Kosher Rosé has aromas of fresh strawberries, red currants and pomegranate with hints of rose petals and crushed herbs. On the palate, the rosé showcases flavours of raspberry, cranberry and pink grapefruit, with a clean finish and lingering notes of red berries and citrus zest.

Chief Winemaker, Peter Mackey, said: “Pasteurised from Cabernet Sauvignon grapes, the making of this wine has been a labour of love; carefully testing, refining and perfecting the wine to bring the very best quality kosher rosé to the Australian community.”

Distributor: Hirsch Wine Group

Departed Spirits disrupts market with canned spirit range

A Melbourne-based start-up is shaking up Australia’s craft spirits market with the launch of a premium spirit range packaged in stainless steel tins.

Departed Spirits was founded by Kas Salar, who employed the help of industry stalwarts Dave Temminghoff (ex-StrangeLove), James Bruce (StrangeLove) and Dan Walker (ex-Proof & Company, True Believers), on a simple mission to combine his two favourite things – liquor and the outdoors.

Salar says: “As we started developing the range, we realised the format lent itself to a different type of drinking. The products had to have an element of fun and adventure, because that is what the tins ultimately allowed, being lightweight and virtually unbreakable.”

The resulting launch range includes three spirits, Yuzu Gin, a blend of Australian craft gin and Japanese yuzu juice; Green Apple Vodka, triple-distilled on a five column still for superior quality; and Pineapple Jalapeño Agave, crafted from Destilado de Agave grown in Jalisco and infused with pineapple and jalapeño extracts.

Temminghoff added: “The growth of Australian craft spirits has been endlessly exciting, but we are trying to look at what’s next. We think a more fun, accessible approach is a nice place to position the brand. I mean who doesn’t want to drink Pineapple Jalapeño Agave? Nobody, that’s who.”

Each of the spirits are crafted between 34 and 37 per cent ABV for increased sessionability and infused with high-quality extracts and distillates. Packaged in lightweight, durable 500ml stainless steel tins, Departed Spirits was designed to enjoy on the go. Distributor: Contact sales@departedspirits.com.au

Pommery’s 2024 World Collection celebrates Indonesian culture

Each year, Pommery’s World Collection takes customers on a journey to a different country, showcasing the natural landscapes and art forms of different destinations around the world.

This year, the Champagne house has translated the beauty of Indonesia culture into three limited-edition bespoke gift boxes, each reflecting the diversity and cultural significance of ancient art techniques.

Named the 2024 Batik World Collection, batik was derived from the Indonesian word ‘titik’, which means ‘point’ and refers to the traditional method of wax dot designs, which represent a historically significant art form in Indonesia.

The 2024 Batik World Collection features three Pommery Cuvées, including Brut Royal NV, Brut Rosé NV and Grand Cru 2009 vintage, each packaged in colourful gift boxes decorated with intricate patterns that have drawn inspiration from the unique art form.

Distributor: Vranken Pommery Australia

Wee Smoky shakes up Scotch whisky category

Designed with cocktail making in mind, modern Scotch whisky Wee Smoky has officially landed in Australia.

Crafted with a lighter, sweeter corn base and finished in premium peated whisky casks, Wee Smoky has a hint of smokiness that appeals to the modern consumer, making it an approachable entry point into the Scotch whisky category.

Thanks to the flourishing agave spirits category, smoky flavours are trending more than ever, and with at-home cocktail consumption on the rise, Wee Smoky makes the perfect base for a smoky take on classic whisky cocktails or to inject new life into trending cocktails such as the Paloma.

Rory Gammell, Founder of Wee Smoky, says the approach of the brand was to shift the old-school “antlers and armchairs” vibe of Scotch whisky and strengthen its position in the vibrant world of cocktails.

“Our whisky is for creators. While we have huge respect for the industry, we invite people to challenge the pre-conceived rules associated with Scotch whisky and drink Wee Smoky however they want, with whatever they want,” he explained.

Founded in 2020, Wee Smoky has been making waves overseas, now launching in Australia with availability in more than 430 bottle shops and rolling out to independent retailers.

Distributor: Contact harry@weesmoky.com

DOUBLE THE WINE FRESH FOR 30 DAYS

THE FATTEST BASTARD YET

Cincoro Tequila Soft Launch –Join the Movement

Cincoro Tequila was founded by Michael Jordan, NBA elite partners, and is co-owned by Serena Williams. This ultra-premium tequila, crafted from 100 per cent Blue Weber agave and known for its smoothness and luxury, is launching with limited stock available for December and January.

Preparations are in place for a hard launch in March 2025 and Cincoro Tequila is actively seeking key premium on-premise partners to unify exclusive activations. Reach out to be part of a select group leading the introduction of this iconic brand to Australia’s elite venues.

Cincoro Tequila is available in a range of varietals, including 375ml, 750ml, and 1750ml, offering versatility for upscale menus and celebrations.

Cincoro is imported by Minleki Spirit Traders. For more information, visit www.minleki.com.au

Distributor: Available nationwide through top wholesalers, including ALM, ILG, and Paramount

The latest summer brew from BentSpoke

BentSpoke Brewing Co is welcoming summer with the launch of the newest release in its Drifter Series, Shifters Pale Lager.

Pouring clear with a bright golden hew, Shifters is a refreshing, balanced lager with light stone fruit aromas and a hint of malty sweetness, making it the perfect beverage for sunny days and barbecues.

The team at BentSpoke Brewing Co say: “Whether you’re wrapping up a hard day’s work or hanging with mates, Shifters is here to make every sip a moment to savour. So, grab a can, gather your crew, and let Shifters do the rest. Cheers to the good times ahead.”

The beer is available now, brewed at 4.4 per cent ABV and packaged in 375ml cans. Distributor: Direct

Maison

Perrier-Jouët unveils three new vintages

in Australia

Champagne house Maison PerrierJouët has introduced three new vintages to the Australian market, Belle Epoque 2015, Belle Epoque Blanc de Blancs 2014 and Belle Epoque Rosé 2014, crafted as an example of the winery’s commitment to artistry and excellence.

Exemplifying Maison Perrier-Jouët’s expertise in Chardonnay, the brand’s signature grape variety, Belle Epoque Blanc de Blancs 2014 is made from 100 per cent Chardonnay with aromas of white flowers, and hints of almond and ginger.

Belle Epoque 2015 also showcases white flower aromas, with fruity notes of white peach and pink grapefruit, followed by complex layers of spice such as nutmeg, ginger and cumin.

Crafted from a blend of Chardonnay and Pinot Noir, the Belle Epoque Rosé 2014 is a rosé Champagne with pomegranate, raspberry and blackcurrant on the nose, and a palate of quince, raspberry and soft spices like cumin and liquorice.

Distributor: Pernod Ricard

NEW FLAVOURFUL

whisky sodas

THE MOULD TO BREAK TRUE SPIRIT IT TAKES

Retail Drinks’ new strategy and structure aligned for future success

Michael Waters, CEO, Retail Drinks Australia, outlines the associations new three-year strategic plan.

A little over a year ago, the Retail Drinks Australia board of directors and management team came together in Sydney for a comprehensive two-day, facilitated strategic and structural planning workshop.

The purpose of the workshop was to celebrate and reflect on the first five years of operation since our formation in October 2018, and importantly, to set our strategic direction for the next five years and beyond to ensure that the organisation remains future fit and best equipped to achieve its vision and objectives as the voice for liquor retail.

With unanimous alignment on the strategy achieved, our new three-year Strategic Plan 2024 – 2026 is well underway, with three key priorities:

Proactive and effective policy and advocacy

• Objective: Enhanced, proactive and effective advocacy through data-led, coordinated action on core priorities.

• Focus: No additional regulatory burden; reductions where applicable.

Championing industry responsibility

• Objective: Broad awareness and adoption of initiatives; enhanced compliance and reduced risk.

• Focus: A more responsible and respected industry.

Focused, complementary engagement and services

• Objective: Enhanced profile through strong member endorsement while executing relevant value-driven service excellence.

• Focus: A more invested industry driving exponential membership growth.

Strategy precedes structure, and with Retail Drinks’ new strategic agenda set we then asked ourselves whether we had the right structure and resources required to succeed; and whether our Constitution and membership structure was still fit-for-purpose five years on.

This process was extremely important as a means of maintaining strong corporate governance, and in considering purpose,

performance, organisation building, culture, ethics, roles and responsibilities, board composition and effectiveness, risk, integrity and accountability, and effective engagement.

At the conclusion of the workshop, a number of key Constitutional reform opportunities were identified, with the board and management given the next nine months – over scheduled meetings in February, May, and August to consider, debate, and finalise prior to all ‘board endorsed’ proposed amendments being presented to members to vote on at the FY24 Annual General Meeting in mid-November. Some proposed amendments were relatively straightforward and more housekeeping changes, while others were significant. Changes to our Constitution are not made lightly and for good reason. Unlike ordinary resolutions, proposed Constitutional amendments must be supported by a majority of members across a majority of categories.

Following more than a year in the making, I am pleased to report that all proposed amendments to the Retail Drinks Constitution passed at our recent AGM, with a majority of members across a majority of categories voting in support of the reforms, which included:

• A merger of two membership categories into one, reducing the total number of voting-rights categories to five.

• Re-definition of all membership categories, to ensure they better reflect the changing nature of industry.

• Changes to the number of board seats in most categories.

• Enhancing the eligibility requirements for board directors and a new provision to allow for alternate directors; and

• Amendments to streamline decision making and remove unnecessary administrative burdens.

It’s been quite the journey this past year or so. Thank you to my Board, my team, and importantly, thank you to our growing membership for your vote of confidence in our evolving direction as your peak industry body.

Retail Drinks Australia – the voice for liquor retail, will be stronger for it, and that’s important for all involved in the retail liquor industry. ■

L-R: John Carmody and Michael Waters

Ageing with a fine wine: comparing Australian wine and beer drinkers

Beer leads Australia’s alcohol market, but wine is preferred by older adults, writes Sandy Hathaway, Senior Analyst, Wine Australia.

Beer is the largest alcoholic drinks category in the Australian market with a 62 per cent volume share, followed by wine with a 17 per cent volume share, according to IWSR in 20231

Data from Growth Scope, which collects data from consumers around the ‘where, when, what and why’ of alcohol consumption occasions in Australia, provides insights into the differences between the demographics of wine and beer drinkers in Australia and the drivers for choosing beer over wine and vice versa.

Older adults prefer wine over beer

Survey data by Growth Scope found that in the year ended June 2024, people over 50 were more likely to drink wine than beer. Among those who drank wine on their most recent alcohol consumption occasion2, 56 per cent were 50 years or older, and 34 per cent were in the 50 to 69 age range. In comparison, 42 per cent of those who recently drank beer were over 50 years old. The largest group of beer drinkers (33 per cent) was aged 25 to 39 (Figure One).

Women show a stronger preference for wine as they age

For men, beer drinkers were nearly split evenly between those under and over 50, while for men who drank wine, a smaller share (39 per cent) were under 50. This shift to wine with age was even more noticeable among women. Less than half of female wine drinkers (48 per cent) were under 50, while 70 per cent of female beer drinkers were under 50 (Figure Two).

Wine is consumed on fewer types of occasions

The main occasions when people drink beer and wine are similar – usually eating a main meal, relaxing at home or spending time with family and friends. However, 83 per cent of wine consumption happens within these categories, while beer drinking is popular across different types of occasions, with only 64 per cent of beer drinkers nominating one or more of the top three reasons3 (see Figure Three). ■

Sources:

1IWSR Australia Wine Landscapes 2023, 2Occasion has to have been in the past month, 3Respondents can nominate

Figure Three: Top 20 reasons for consuming beer or wine for year ended June 2024

Figure One: Beer vs wine consumption by age for year ended June 2024

Figure Two: Beer vs wine consumption by age and gender for year ended June 2024

New Zealand Winegrowers 2024 Annual Report is now available

New Zealand wine sales rose, but industry faces challenges; future growth hinges on sustainability and quality, writes Catherine Wansink of New Zealand Winegrowers.

“The goal for all continues to be enhancing the reputation of New Zealand Wine and the sustainability of our industry.”

Catherine Wansink New Zealand Winegrowers

Over the past year, consumers across the globe purchased 81 glasses of New Zealand wine per second, each wine proudly labelled with its New Zealand regional origins.

Selling prices for our wines increased, and overall, our average price in 2023/24 was the second highest of all countries competing in our key markets. Our wines, our regions, and our people continued to attract positive endorsements from commentators. These are all positives, but it is telling that industry concerns over the past 12 months have been dominated by very real challenges, including flat or declining sales, high inventory levels, tough economic conditions, cost increases, falling global demand for wine, and supply chain destocking.

Beyond the short term, the industry is confident about the medium-to-long-term opportunities that exist for our wines. The industry and New Zealand Winegrowers have continued to invest in the future. New vineyards have been planted and, as we

experience a rapidly changing environment, our focus remains on sustainability and research.

The goal for all continues to be enhancing the reputation of New Zealand Wine and the sustainability of our industry. Achieve this, and the industry will continue to grow significant export value over the next decade and beyond.

A small, high-quality vintage

Growers and wineries throughout the country experienced near ideal ripening conditions for vintage 2024. The result is that consumers will see some stellar wines when they come onto the market. Undoubtedly, the wines from 2024 will add to our reputation as a premium quality producer.

Future supply will be boosted by the steady rise in vineyard area, which reached a new peak of 42,519 hectares this year, up more than 7,000 hectares over the past decade. Our Biosecurity Vineyard Register projects continuing growth in vineyard area at around 500 hectares per year, down slightly on the past decade. ■

Staff don’t get involved in marketing

Marketing should be an allencompassing daily responsibility, with every staff member contributing to business success, writes industry consultant, Peter Hall.

I’ve heard a few times over the years that staff don’t get involved in marketing, and it’s true to some extent, certainly when we consider top level data analysis and venue profitability. However, look at my definition from the September edition:

“Not only does marketing involve those daily activities mentioned earlier (banner group activities, getting the cut carton gondola end displays done and making sure the right posters were in the A-frames out the front) but also product ranging, pricing, display, staffing (recruitment and training), the customer interface, POS data collection and analysis, market demographic research and profitability.”

Marketing is all-encompassing, done every day and everyone should be involved. Yes, even the two-shift-a-week casual because guess what, they do the busy shifts and deal with more customers than your five day a week ‘Steady Eddie’.

So, a couple of aspects to concern ourselves with here. Firstly, do staff individually and collectively think that marketing is part of their job? Well, the answer to that depends on the style, content and delivery of your induction program. And, secondly, what actual jobs for staff should marketing entail?

Let’s look at each of those in turn. Firstly, how have you defined the roles of your staff either through a job description or what I prefer to use, a ‘position guide’? If you’ve only defined the role orally (and probably fairly quickly), you will have focused on uniform, POS, ticketing, stock deliveries and no doubt a bit of product knowledge and customer service. Even a well-thought-out job description may not have covered any more aspects of the role. Those you tend to get onto later. Unfortunately, introducing further aspects later tends to look like you’re adding extra work, and many staff don’t accept the challenge.

In all probability, the concept of selling (order-maker not just order-taker) doesn’t get a look in and we haven’t even started discussing other aspects of marketing like correlating and assessing customer feedback, driving return visits, understanding customers flow patterns at different times of the trading day and consumer behaviour (knowing for example that most impulse buys are made in the second half of the buying trip).

Well, that leads nicely onto the second point I mentioned earlier; what actual jobs for staff should marketing entail? Let’s ponder on the main areas first; stock ranging, displays, feedback at POS, customer flow patterns and counts, measuring return visits, product knowledge and selling skills. Let’s elaborate on the last part of that list, that of selling skills. How would you rate your staff team (and yourself) on trading up, accessorising (this goes with that), on-selling (selling today what someone might buy tomorrow) and gift sales (everyday, not just Christmas, Father’s Day, Mother’s Day etc)? On the latter point, did you know a customer who will spend $20 on their own purchase will spend $25-$30 on a gift?

Marketing in all its myriad forms should drive our business into the future and assist us to determine risk factors (what if you lost a niche market group?) and business viability longer-term (population, demographic mix and trends, economic variables).

We spend so much of our time being compliant and consistent that perhaps we’ve forgotten how to stand out in a crowd. Isn’t it true that the average consumer now shops at up to four liquor stores (up from two a decade ago)? They’re actually saying; “You’re all the same!”

Food for thought. ■

Future favourites and bestselling beverages

Over the last 12 months, liquor retailers have navigated shifts in consumer preferences, health-conscious choices and a wave of new product development. As we look ahead to 2025, the retail liquor landscape is shaping up to be just as dynamic, and staying on top of trends is key for retailers looking to engage modern shoppers.

This feature highlights some of the products, trends and opportunities set to reshape shelves and sales in the year ahead.

Two barrel-aged brews from Felons Brewing Co

Showcasing Felons Brewing Co’s continued exploration of oak as an ingredient, the brewery has announced its latest limited release, Running Ashore and Wee Heavier, two barrelaged beers.

Crafted at 8.3 per cent ABV, Running Ashore is an oak-fermented Saison, conditioned in Koerner Slavonian ex-Chardonnay barrels for nine months.

Tasting notes describe fresh pear, native flowers and honeysuckle, resulting in “a delightful balance awash with vanillin – an unexpected landing on effervescent shores”.

Wee Heavier, the higher-ABV offering at 9.2 per cent, is an oak-matured heavy ale. Conditioned in Gospel Whiskey charred American oak barrels for four months, the beer has top notes of rye whiskey, full-bodied spiced fruits, sweet malt and caramel grandeur.

Distributor: Felons Brewing Co

Fourth Wave Wine launches ‘hard’ wine brand

Fourth Wave Wine has launched its latest wine range, Mullet Wines, a specialist ‘hard’ wine brand crafted to appeal to consumers seeking bolder flavours and higher ABVs.

Ross Marshall, Managing Director of Fourth Wave Wines, says: “When you think of wine, you think of words like elegant, terroir, sophisticated – but as the wine industry tries to find new ways to attract and recruit modern consumers, you need to think differently and look at how other categories engage them, so we took inspiration from the rise of ‘hardy style’ as a feature in the seltzer and spirits category.

“It felt right to do something left of centre and tap into the hard niche market, which is all about bolder flavours to capture the consumer’s attention and deliver a unique experience.”

The line up comprises seven Australian-made wines, each varying from 13.5 to 17 per cent ABV, starting with three full-bodied reds, Mullet Hard Shiraz, Mullet Pinot Noir and Mullet Cabernet Sauvignon.

The collection includes one sparkling wine, Mullet Hard Sparkly, alongside Mullet Pinot Gris, Mullet Chardonnay and Mullet Moscato.

The range is described as “a rebellious expression of culture”, which is also reflected in the bold design, sparked by demand for innovative wines among Gen Z and Millennial consumers and presented with vibrant, eye-catching labels.

Distributor: Fourth Wave Wine

“In 2025, Australia’s beer scene looks poised to see a renewed focus on reliable, refreshing styles of beer that focus on fresh Australasian ingredients. Think Australian pale ales, New Zealand pilsners and crisp, refreshing lagers. While the more adventurous styles such as high-alcohol hazy IPAs and barrel-aged stouts are maintaining their popularity, there is a movement back to beers that are less exclusive.”

“I

Beerfarm debuts mid-range Hazy Pale

Joining the best-selling Royal Haze and Hazy Standard, Hazy Pale is the latest release from Beerfarm, and the brewery’s first mid-range hazy pale ale, bridging the gap between its highand low-ABV counterparts.

Crafted using the same signature malt bill and house hazy yeast as Royal Haze and Hazy Standard, in addition to Clayton Riwaka hops, Hazy Pale targets a growing demand for sessionable hazy styles.

Charlotte Freeston, Innovation and New Product Development Manager, says: “We’ve always had something big and something small, but what we really wanted to make was the Beerfarm Hazy Pale.

“Using the addition of NZ hops was a really exciting move and the Clayton Riwaka is so bright and bursting with passionfruit. This beer hits the juicy nail on the head with the bright NZ hop character really shining against the juicy US hops we know and love – El Dorado and Idaho 7 – both staples in the other hazy family members.”

Sitting at 4.6 per cent, Hazy Pale has a gentle malt sweetness and delivers notes of exotic citrus and stone fruit with a hint of passionfruit and a well-rounded mouthfeel.

Distributor: Beerfarm

Cargo Cult Rum lands in Australia

After making waves in the UK and EU markets, Cargo Cult has officially launched in Australia, with Swift + Moore handling distribution of the brand’s three rums.

Central to the range is Cargo Cult Navy Strength 100% Pot Still Rum, produced from hand-cut sugar cane grown in the South Pacific, distilled in pot stills and tropical aged in ex-Bourbon casks for three plus years. The result is a sophisticated 54.5 per cent ABV rum with notes of toffee and dark chocolate. Completing the Cargo Cult line up is the Cargo Cult Dry Spiced Rum, a unique addition to the spiced rum category that uses zero sugar, and Cargo Cult Banana Spiced Rum, infused with North Queensland bananas. Swift + Moore CEO Michael McShane says: “The craft behind Cargo Cult Rum is exceptional, a testament to the meticulous care that’s put into their production, from sourcing tropical aged rum and natural spices. It’s not lost on us how well Cargo Cult is growing across the UK and EU markets – we tend to keep an eye on those markets for what’s next in Australia.”

Distributor: Swift + Moore

think Amaro should have been big this year, but because the economy is so slow we didn’t see it. But the way Margarita’s boomed in Covid, Amaro will be next. It’s that European holiday lifestyle, and you don’t need to have more than just a nip. I’m putting my money on Amaro.”

Imogen Murphy Store Manager Thirstville

Tom Champion Brewery Director Felons Brewing Co

The New Zealand gin crafted from Sauvignon Blanc grapes

New to the Australian market, Strange Nature Gin is a grape-based gin uniquely made from New Zealand Sauvignon Blanc, featuring juniper as its single botanical.

Renowned for its innovative approach to spirit making, and recently awarded 98 points and a gold medal at the 2024 International Wines & Spirits Competition, Strange Nature was crafted to capture the essence of its New Zealand origins, resulting in a spirit that is aromatic, fruity and herbaceous.

Rhys Julian, Managing Director of Strange Nature Gin, says: “Crafting the strangest gin on the market, that is also highly sustainable and completely traceable from grape to glass, sets us apart from the competition. Our distinctive bottle design captures attention before the gin is even tasted.”

Strange Nature Gin is packaged in a fluted forest green bottle, which was recently awarded a gold medal for Bottle Design and Packaging at the Los Angeles Spirit Awards, making it an eye-catching addition to any gin collection.

Distributor: Oatley Wines or contact truth@strangenaturedistilling.co.nz

Introducing the Lucky Lips line from

Meditrina Beverages

Lucky Lips is a vibrant new brand of wine, launched by Meditrina Beverages to enhance the small joys of life and make every occasion sparkle.

The Lucky Lips Prosecco range includes two wines, starting with the signature Prosecco, which boasts aromas of citrus blossom, lemon zest and nashi pear, leading into a delicately fruited but bright palate.

Completing the range is Prosecco Strawberries and Cream Spritz, blending a subtle hint of strawberries and cream, resulting in a refreshing Spritz with a clean finish, ideal for the summer months.

Anthony Taliano, Managing Director at Meditrina Beverages, says: “Lucky Lips is more than just a wine; it’s an experience. We believe that every moment deserves a touch of joy, and these wines are crafted to bring smiles to every table. With Lucky Lips, we invite you to pop open a bottle, share a laugh, and create unforgettable memories.”

Distributor: Meditrina Beverages

Mumm

Napa Prestige Cuvée hits

the Australian market

Joining the Mumm Terroirs collection, the prestigious Mumm Napa Prestige Cuvée has officially reached the Australian market, bringing a taste of the celebrated West Coast American wine region down under.

A blend of 49 per cent Pinot Noir, 46 per cent Chardonnay and small amounts of Pinot Gris and Pinot Meunier, Mumm Napa Prestige Cuvée is a much-loved wine in the US, making it the perfect addition to the Mumm Terroirs Collection, which holds the number one position in over-$30 premium sparkling in Australia.

Kristy Rutherford, Marketing Director for Pernod Ricard Australia, says: “We’ve seen the remarkable growth of super premium sparkling from the New World in the last few years. Mumm Marlborough Brut Prestige reached shelves in 2020, followed by the popular launch of Mumm Tasmania in 2022, and more recently the expansion into Central Otago with the Mumm Central Otago Blanc de Noirs and Mumm Central Otago Pinot Noir.

“The US has been in love with Mumm Napa sparkling for 40 years now, and we are thrilled to welcome Mumm Napa Prestige Cuvée to the Terroirs Collection in time for the Australian summer season.”

Tasting notes for Mumm Napa Prestige Cuvée describe aromas of red apple, cherry, orange and freshly baked bread, with plum, cherry and toasted bread on the palate.

Distributor: Pernod Ricard

“From Sauvignon Blanc to Riesling, light whites will continue to pique popularity, in part due to their versatility as new generation drinkers seek out different consumption occasions, beyond the dinner table. This is also influenced by the rise of high-quality low-alcohol [under 10 per cent ABV] and lower-alcohol [up to 12 per cent ABV] options, that deliver on the promise of moderation and taste.

“On the flip side, textural whites like Chardonnay are also having a resurgence, with palates prioritising depth and flavour. Rosé isn’t going away, proving popular beyond the summer months, and finally, Australian sparkling is predicted to feature strongly as the bubbles preference this festive season.”

Squealini brings summer flavours to the wine category

Capitalising on the momentum building for Spritz and aperitifs ahead of summer, Squealing Pig has launched a trio of bottled wine Spritzes, set to capture the interest of the modern consumer in the months ahead.

Squealing Pig spokesperson Nick Powell says:

“At Squealing Pig, we understand that today’s consumers want more than just a classic wine –they want to enhance their social gatherings with something that feels contemporary and exciting. We are committed to engaging those who typically reach for cocktails, offering them an alternative that captures the essence of summer fun and refreshment.”

The new line includes Squealini Zesty Lemon Wine Spritz, a lively and refreshing Spritz that delivers a tangy punch; Squealini Fuzzy Peach Wine Spritz, a Bellini-style Spritz with an intense peach flavour and subtle tropical notes; and Squealini Spiced Apple Pie Wine Spritz, with a palate of apples, pears and preserved lemon.

Each crafted in renowned wine regions in the southeast, the Squealini trio retails at $20, packaged in 750ml bottles.

Distributor: Treasury Wine Estates

Gage Roads collaborates with Bali brewer

West Australian brewery Gage Roads Brew Co has teamed up with Bali brewer Kura Kura on a limited-release beer, VayCay XPA, coming in at 4.6 per cent ABV and packed with fresh citrus and tropical flavours.

Gage Roads’ Head Brewer Ross Brown says: “We’ve put together a Balinese-inspired medley of hops – Citra, Nelson Sauvin and our new favourite hop, Krush. VayCay XPA bursts with ripe guava, mango, passionfruit and lime with some complex Sauv Blanc aromatics. An extra pale malt bill accentuates the fresh citrus and tropical punch flavours finishing crisp, balanced and very refreshing.”

Putu Wiranatha, Founder of Kura Kura Beer, added: “We’ve always taken pride in our collaborations, but this time we’re taking it to new heights –partnering with a fellow brewer who shares our passion for craft brewing. This collaboration marks a significant moment for us as the world begins to appreciate what Kura Kura brings to the table.”

Gage Roads VayCay XPA is available now, exclusively for independent retailers.

Distributor: Good Drinks Australia

Kristy Rutherford Marketing Director Pernod Ricard

Good fortune, great spirits

One of the most widely celebrated holidays around the world, Lunar New Year is traditionally marked by gatherings, special meals and festive rituals, bringing in demand for premium beverages that align with holiday traditions.

For retailers, stocking the right products can create a culturally inclusive shopping experience and connect with consumers in a meaningful way, and in this feature, we explore top product recommendations and strategies for Lunar New Year liquor retailing.

penfolds unveils Year of the Snake gifting serieS

“Lunar New Year is a 15-day celebration so it is important to expect the majority of sales to happen in the first week, however people will still be celebrating throughout the entire festival.

“Asian beers are popular throughout the whole festival, namely Tsingtao. The top gifting lines are premium whiskies like Johnnie Walker Blue Label and cognacs like Henessey. Another popular gifting line is premium, collectable red wines like Penfolds.

“We see an enormous uplift in Chinese Baijiu. It is a respected drink, a traditional white wine that is drunk on special occasions. Our best sellers are Yanghe Ocean Blue or the more premium Wuliangye or Guojiao National Cellar.”

Claudia Castles

Store Manaager

Dan Murphy’s Bulimba

Give the gift of Kuni ZaKari SaKe

Starting from 29 January, Lunar New Year 2025 will be the year of the snake, a symbol of elegance, transformation and infinite wisdom, celebrated by Penfolds with the launch of the Penfolds Lunar New Year Snake gifting series.

Now available nationwide, the gift box features collectable designs across a selection of Penfolds wines, including Penfolds Grange 2020, Penfolds Bin 707 Cabernet Shiraz 2022, Penfolds RWT Bin 798 Barossa Valley Shiraz 2022 and Penfolds Bin 389 Cabernet Shiraz 2022.

Penfolds’ Chief Marketing Officer, Kristy Keyte, says: “We are thrilled to be launching Penfolds Lunar New Year Snake ahead of such a significant festive season. A valuable addition to any wine collection, these designs are bold and distinctly Penfolds, and will be championed not only across product, but also our digital platforms, in-store activations and experience-driven events.”

Penfolds Lunar New Year Snake features a unique gold embellished design showing the snake moving across the box in various angles, and for the first time includes Penfolds 389 Cabernet Shiraz 750ml formats with the snake design on the bottle label.

Distributor: Penfolds

Established in 1844, Kuni Zakari is a Japanese producer that maintains the tradition of its origins while welcoming modern techniques to craft quality sake.

Kuni meaning ‘country’ and Sakari meaning ‘prosperity’, Kuni Zakari roughly translates to ‘flourishing along with the growth of Japan’, with Kuni Zakari Gahoujin Junmai Daiginjo being the flagship product, and Gahoujin translating to ‘encounter’.

Crafted using 100 per cent sake specific rice Yamadanishiki, Kuni Zakari Gahoujin Junmai Daiginjo is limited in production to 2000 handmade bottles per year, making it an excellent choice for Lunar New Year gift-giving and celebrations.

Tasting notes describe fresh apple on the nose, creamy texture with fruit sweetness on the palate, and a long, clean finish. Kuni Zakari

Gahoujin Junmai Daiginjo is best paired with light cheese, vegetable dishes, fish carpaccio and steamed shellfish.

Distributor: Deja Vu Sake

23rd Street diStillery releaSeS Year of the Snake WhisKy

23rd Street Distillery has honoured the 2025 Lunar New Year with an exclusive Australian single malt whisky release, Year of the Snake Whisky, crafted as a celebration of the Chinese zodiac.

Kangaroo Island barley imparts a deep flavour on the whisky, which was then distilled in a century-old copper pot still, aged in 15-year-old Galway Pipe Tawny casks and matured in charred oak barrels.

Paul Burnett, Distiller at 23rd St Distillery, says the whisky is not only a tribute to the Year of the Snake, but to the skill and dedication that drives 23rd St Distillery.

“Each sip reveals a balance of indulgent toffee, ripe raisins, and a subtle warmth of spice – an experience crafted to evoke the richness of our heritage and the artistry behind every detail. Our hope is that this release brings good fortune and warmth to all who experience it, honouring both tradition and the journey of refinement.”

Packaged in a luxury gift box, each bottle of Year of the Snake Whisky is adorned with intricate designs by Sydney artist Chris Yee that portray the snake’s symbolic pursuit of refinement, elegance and wisdom in a blend of traditional Chinese colours, linework, flora and modern design.

Retailing at $225, availability is limited to 3,600 bottles worldwide, making Year of the Snake Whisky a true collector’s item and a fitting tribute for those celebrating Lunar New Year.

Distributor: Vok Beverages

“With stores in and around the Chinatown area of Sydney, preparation and in-store theatre add a sense of occasion, and product selection is key. Status plays a big part in gift-giving and consumption for Lunar New Year so ensuring sufficient stocks of the special limited-edition Hennessy Cognacs, especially the XO, as well as Penfolds premium reds is vital.

“Our Baijiu sales, especially Moutai, increase significantly over this period, both in-store and online, as Baijiu is traditionally given as a gift during Lunar New Year, which leads to trading up to the more premium and harder to source Moutai products.”

Andrew McKay Associate Director Red Bottle

Celebrate lunar neW Year with China’s national liquor

Widely known as China’s national liquor, and the world’s most valuable liquor brand, Kweichow Moutai is a popular choice for many who celebrate Lunar New Year. The flagship offering, Flying Fairy, a classic Chinese Jiang fragrance liquor, is an award-winning spirit that pairs well with any Chinese cuisine.

Bottled at 53 per cent ABV, Kweichow Moutai Flying Fairy has a sauce aroma style, reminding drinkers of soy sauce, with prominent Jiang fragrance on the nose and complex aromas of baking, flowers, fruit, sweetness, dried plants and sourness.

On the palate, tasting notes describe flavours of pear, pineapple and white chocolate, leading to a long and complex finish with savoury, meaty and fruity notes.

Moutai is deeply rooted in Chinese culture, and as a symbol of celebration and prestige is a popular choice for gift-giving and enjoyment on special occasions.

Distributor: Kweichow Moutai

“For our store, Chinese New Year is one of the bigger events in the calendar. In fact, in some years it’s been bigger than Christmas, mainly driven by premium spirits, cognacs and whiskeys. Penfolds wine is certainly high on the consumers wish-list for gifting and for the celebratory nature of Chinese New Year.

“It’s a different marketing exercise than your traditional customer, you have to understand the mindset of this consumer, and what they’re doing with the product. There are also certain colours, numbers and money that are really important to the event.”

Giuseppe Minissale Director Porters Liquor Lansvale

Homegrown Aussie heroes

As consumers increasingly prioritise authenticity, quality and innovation, Molly Nicholas explores the appeal of Australian-made liquor.

Since the onset of the pandemic, trends and consumer preferences have evolved at a fast pace, from the downfall of craft beer to the rapid growth of RTDs, and although the market is volatile, one long-term trend is clear: the desire to shop local.

From boutique wines to craft spirits, homegrown beverages are enjoying a surge in popularity, and it’s more than a passing phase, it aligns with broader preferences for high quality produce and authentic storytelling.

Michael Shearer, General Manager of Coopers, says: “The fact that Coopers, being Australia’s largest independent family-owned brewery, has grown sales over the past year in an overall declining beer market is evidence that more consumers like what we do.

“During the pandemic we saw people turn to products they can trust and that represented good value. Our own research in 2022 showed that being well-priced and Australian were of equal importance to beer drinkers.”

According to Trevor Hannam, Head of Sales at Archie Rose, when consumers know the origins of a product and who was involved in its production, it fosters deeper trust.

“We strive to be transparent about the sourcing of our ingredients and production methods. I think people are drawn to that authenticity and it feels good knowing they’re supporting a brand that’s committed to quality, provenance and sustainability,” he explained.

Blake Vanderfield-Kramer, Co-founder of small-batch Australian grape spirit Feels Botanical, agrees that there is curiosity among consumers to experience something crafted in Australia for Australians.

“Australian-made liquor has a unique edge because it’s rooted in our country’s natural diversity and innovation. Consumers are increasingly seeking products that feel real and connected to a specific origin. When they pick up a bottle made here, they’re not just buying a drink – they’re connecting with a deeper story, one tied to Australia’s natural rhythms and cultural character.”

A sense of place

Typically, European countries with deeprooted history have cornered the market for wine, but the last few decades have seen Australian wines gain recognition

“I think people are drawn to that authenticity and it feels good knowing they’re supporting a brand that’s committed to quality, provenance and sustainability.”

Trevor Hannam, Archie Rose

Archie Rose Master Distiller Dave Withers and Founder Will Edwards outside Sydney Opera House.

on the global stage, owing to our diverse terroirs and innovative spirit.

Libby Nutt, General Manager, Marketing & Export Sales at Casella Family Brands, told National Liquor News: “Iconic global brands like Yellow Tail, Jacob’s Creek, Hardys, and Penfolds represent a cross-section of the Australian wine industry. While these brands represent different ends of the market spectrum, collectively, they have shaped the perception of Australian wine, establishing it as a reliable choice with a reputation for value and quality for any occasion or price point.”

From the cool zones of Adelaide Hills to warmer regions like the Barossa Valley and Hunter Valley, Nutt attributes a lot of Australia’s winemaking success to its geographical diversity, which allows for an extensive range of wines.

“The unique Australian landscape has long influenced the wine industry, and we are fortunate to have multiple growing climates. At Casella Family Brands, we source up to 50 grape varieties from over 170 growers across 30 GIs.

“In addition, our commitment to experimenting with international grape varieties such as Tempranillo, Sangiovese, and other Mediterranean varieties showcases adaptability and a forward-looking attitude. As a result, we’re seeing an increasing range of wine styles, and these wines not only diversify Australia’s offerings but also help the industry respond to changing consumer preferences,” she added.

True blue beverages

Despite the rising interest in Australian-made drinks, Shearer says there is still a level of confusion among consumers about origins, which he believes is particularly prominent in beer given the number of acquisitions by foreign-owned organisations.

“There is an important distinction to be made between being Australian-made and foreign-owned versus Australian-made and -owned. Locally made is good as it employs local people, but locally made and locally-owned is better as the profits stay in Australia,” he explains.

“Supporting homegrown brands encourages innovation, helping Australian producers to continue developing new and exciting products while fostering a sense of pride in our rich, exciting and diverse drinks culture.”

Libby Nutt, Casella Family Brands

Morris of Rutherglen unveiled a new Cellar Door and Whisky Distillery this year.

“Creating

dedicated Australian spirit sections, rather than grouping products solely by category, not only helps drive awareness and excitement for local brands but can also boost margins by drawing attention to the quality and craftsmanship of Australianmade.”

Blake Vanderfield-Kramer, Feels Botanical

Australian spirit

While Australian wine has long been celebrated on the global stage, it’s far from the only category showcasing the nation’s talent, as Natalie Smith, Co-owner of award-winning small-batch Tasmanian distillery Taylor & Smith Distilling Co explains.

“Tasmania has a cool climate, and is known for its pristine water qualities, diverse plant life and isolated beauty. Together this makes the environment unique for the distilling and preparation of spirits.

“Tasmanian growers and producers are able to develop quality products and tell the story of the landscape, so that people from all over the world can experience the taste of Tasmania in the flavour profiles of the spirits we produce.”

When it comes to authenticity and distinct flavour profiles, Vanderfield-Kramer agrees that Australian spirits have a unique edge that is difficult to replicate elsewhere.

“At Feels Botanical, we utilise Australian grapes, turned into wine and then distilled into a spirit. This base not only gives each expression its own flavour, structure, and mouthfeel but also offers a point of difference that stands out in the market.

“We also incorporate native botanicals like Kakadu plum and quandong – ingredients that reflect our land and carry unique stories. Australian-made products are born from a blend of innovation, nature, and respect for craftsmanship, creating a liquor experience that feels both genuine and distinctive.”

While some spirits producers are making use of Australian ingredients and botanicals, others are putting a uniquely Australian spin on centuriesold methods and spirits that found their fame in other countries.

One such example is Act of Treason, a 100 per cent Australian agave spirit harvested at Eden Lassie in Queensland’s Whitsundays and rested in ex-Australian whisky barrels for a distinct Australian twist.

Trent Fraser, CEO of Top Shelf International, which owns Act of Treason, says: “We’re certainly inspired and informed by the traditions of Mexican agave spirits, but Australia has its own climate and culture and that brings a new edge to the category.

“With Act of Treason and our agave farm in the Whitsundays, we’re continually learning how the plants are growing and adapting to our environment.

An Australian Pinot Noir might not be a Burgundy, but it can have its own character that makes it world class and the same is true for Act of Treason. We want to capture that Australian essence in our Australian agave spirit and certainly in our first year of production we’re seeing that.”

A new benchmark

There is no doubt that cost-of-living pressures, rising operating costs and excessive taxes present challenges for Australia’s liquor landscape, but despite this, persistence and determination among Australian

A sustainable vision

From quality to value there are many factors influencing consumers purchasing decisions, and in more recent years sustainability has become a topic of growing concern among modern drinkers, giving Australian producers an advantage over international competitors.

“Sustainability is part of our DNA, especially when we source locally and work with native ingredients that naturally thrive here. By producing onshore, we minimise the environmental impact of international transport and support sustainable farming practices that respect our unique ecosystems,” explains Vanderfield-Kramer.

“At Feels Botanical, our use of locally grown grapes and native botanicals helps reduce our carbon footprint and fosters a circular, regenerative relationship with the land. We’re crafting a product that doesn’t just taste good – it aligns with a sustainable vision for Australia’s land and communities.”

producers has resulted in a diverse, innovative market.

“Producing spirits presents a range of regulatory considerations. From day one, Archie Rose’s Founder, Will Edwards, was willing to work through these to fulfil a goal of re-igniting Sydney’s history in distilling, and to produce Australian spirits at a scale that means we’re able to now give people the opportunity to switch from international to higher quality local spirits,” says Hannam.

Not only are consumers benefitting from a flourishing craft market, support for Australian-made liquor has a positive ripple effect across the board, and Nutt says the industry and economy will also benefit.

“The industry must collectively remind consumers that Australian-made drinks provide excellent value for money while maintaining high quality, and imported products often have added costs, such as tariffs and the environmental impact of long-distance shipping. By choosing local, consumers are helping to sustain

the Australian economy and support local jobs, particularly in the agriculture and manufacturing sectors.

“Supporting homegrown brands also encourages innovation, helping Australian producers to continue developing new and exciting products while fostering a sense of pride in our rich, exciting and diverse drinks culture,” she stated.

Mitchell Taylor, third generation Managing Director of Taylors Wines, strikes a similar tone, highlighting the innovative nature of Australian brands in their pursuit for perfection.

“It’s important from an innovation point of view to be moving forward in all areas of creativity, which we do so well here in Australia, and it’s demonstrated by the amount of trophies and gold medals that we win. Not only among ourselves at home with very high standards of benchmarking, but in international competitions around the globe, which benefits all Australians by having such high standards of quality and innovation.”

Keeping it local

With so many benefits associated with shopping local, it is the responsibility of the industry, from suppliers through to retailers, to foster a connection with consumers that encourages consumption of Australian-made drinks.

Taylor says: “I think it’s important to work with our retailers very closely, and to know that we’re all in this together. It’s about doing collaborative events, and never missing the retailing spirit, so that you’re really partnering in the true sense of the word.

“It’s about learning from each other how we can improve, not only the quality of our wines, but also the service to our ultimate customers who dictate where we’ll be in the future – getting their insights, listening to them and making sure we’re adapted to the technology and innovation in front of us.”

Retailers are in a great position to tell the story of Australian liquor, and Hannam sees tastings as a great place to begin, but beyond that, he encourages retailers to showcase ingredients and tell the stories of regions and producers.

“Things like in-store displays, point-of-sale materials, and digital content help create that unique experience. It’s all about creating a genuine experience that gives people a reason to choose local,” he explains.

According to Vanderfield-Kramer, in-store segmentation is another great way for retailers to enhance the experience for customers who value Australian-made brands.

“Creating dedicated Australian spirit sections, rather than grouping products solely by category, not only helps drive awareness and excitement for local brands but can also boost margins by drawing attention to the quality and craftsmanship of Australian-made,” he stated. ■

“I think it’s important to work with our retailers very closely, and to know that we’re all in this together. It’s about doing collaborative events, and never missing the retailing spirit, so that you’re really partnering

in the true sense of the word.

Mitchell Taylor, third generation Managing Director of Taylors Wines,

Managing Director and Winemaker Mitchell Taylor and Son and fourthgeneration Hugh Taylor.

The Cooper family celebrating the launch of the new visitor centre. L-R: Iain Cooper, Louise Cooper, Dr Tim Cooper, Melanie Cooper and Andrew Cooper.

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