AUSTRALIA’S LEADING LIQUOR INDUSTRY MAGAZINE
July doesn’t have to be so dry. Heineken 0.0 Alcohol free
vol. 39 no. 6 - July 2020
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Editor’s note
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Get the facts DrinkWise.org.au
Welcome to the July issue of National Liquor
service, which had liquor retailers up in arms. But
News. This month marks a new chapter for
just as the July issue was ready to be sent to print,
Retail Drinks Australia as founding CEO, Julie
CUB announced that it would be scrapping those
Ryan steps down. Over the past two years, Ryan
plans, which you can read on page 8.
has lead the organisation through its formative
In this issue we take a look at three trending
stages to become the premier industry association
categories, including the Barossa wine region,
representing the interests of all Australian
North American whiskey and premium mixers –
packaged liquor retailers. You can read her latest
you can read these beginning on page 24.
contribution to National Liquor News on page 20,
And this month, our wine panel tasted the
where she reflects on the successes of her time at
sweetheart of Australian wine, Shiraz – and the
Retail Drinks.
results speak for themselves, with most wines
Also in this issue, we hear from Retail Drinks’ new Acting CEO, Michael Waters, as he officially
achieving silver and gold medals. Turn to page 38 to find out which wines scored the highest.
commences in the role. Waters is no stranger to
Lastly, we’d like to give a big welcome to our
the liquor retail industry, having previously served
new designer, Alyssa Coundouris who will step
as the Executive Director of the Liquor Stores
in while Kea Thorburn is away on maternity leave.
Association of NSW and ACT, and has been with
As always, keep your feedback coming through
the association in various capacities for 11 years.
to me at djackson@intermedia.com.au. This is
The hot topic over the last month has been
your industry magazine and we are here for you.
Carlton & United Breweries (CUB) and it’s direct to consumer selling ventures. National
Deborah Jackson, Managing Editor
Liquor News revealed that CUB was considering
02 8586 6206
launching a direct monthly beer subscription
djackson@intermedia.com.au
Top Reads 16 Domaine Bousquet enters Australia
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24 Exploring the Barossa
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32 North American Whiskey
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4 | National Liquor News
Managing Editor: Deborah Jackson djackson@intermedia.com.au Journalist: Brydie Allen ballen@intermedia.com.au General Manager Sales – Liquor & Hospitality Group: Shane T. Williams stwilliams@intermedia.com.au Group Art Director – Liquor and Hospitality: Kea Thorburn kthorburn@intermedia.com.au Graphic Design: Alyssa Coundouris alyssac@intermedia.com.au Production Manager: Jacqui Cooper jacqui@intermedia.com.au Subscription Rates 1yr (11 issues) for $70.00 (inc GST) 2yrs (22 issues)for $112.00 (inc GST) – Saving 20% 3yrs (33 issues) for $147.00 (inc GST) – Saving 30% To subscribe and to view other overseas rates visit www.intermedia.com.au or Call: 1800 651 422 (Mon – Fri 8:30-5pm AEST) Email: subscriptions@intermedia.com.au
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Contents July 2020
Regulars
Wine
8 The latest liquor industry
16 Domaine Bousquet: Joins
news for retailers around Australia
Warburn Estate’s portfolio 22 Wine Australia: Australians
14 Marketplace: Connecting
favouring local wines
brands with liquor retailers
24 The Barossa: Brydie
18 IRI: This month IRI explores
Allen explores the famous
the rise of seltzer
Retail Focused 10 Independent Liquor Group 17 Retailer Profile: Adam Bellamy, Platinum Liquor 19 Retail Drinks Australia:
Australian region 38 Wine Tasting Review: Stunning Shiraz
Beer 12 Cover Story: Heineken 0.0 23 Independent Brewers
Acting CEO Michael
Association: Indie Beer
Waters takes over
Day brought forward
20 Retail Drinks Australia: Final word from outgoing CEO Julie Ryan 21 ABA: A time for cautious optimism 42 Strikeforce: Managing retail real estate
6 | National Liquor News
36 Beer Tasting Review
Spirits 28 Premium Mixers: Why mixer quality matters 32 North American Whiskey: A category going from strength to strength
WHAT WHISKY’S BEEN WAITING FOR If you’re a staunch purist who believes whisky should never be mixed with anything but water, then turn the page. At Fever-Tree, we believe it can be mixed with more. That’s why we created a range of the finest quality Fever-Tree Ginger Ales. Mixers blended with naturally sourced gingers from around the world, each crafted to enhance the complex flavours within different styles of whisky. Creating simple, refreshing ways to enjoy your favourite whisky.
For more information please contact your local SouthTrade Sales Representative or Head Office on (02) 8080 9150
News The latest liquor industry
For retailers around the country
COVID-19 to cost global beer market US$55.4bn GlobalData, a leading data and analytics company, has said the global beer and cider market will recover to 2019 value of US$620.4bn in 2022, which represents a difference of US$55.4bn against its previous value for the market in 2022. Despite this and the initial scare for the beer and cider market, the company says that things could have been a lot worse. Consumer Analyst Aaron Bryson said: “The substantial shrinkage is a reflection of the damage caused by a non-existent foodservice channel throughout much of the year. In contrast, consumer confidence, which was initially decimated but rebounded relatively quickly, saw consumers retreating to the comfort of their own home
CUB rules out direct to consumer beer subscription
with their favourite brands of beer and cider, as opposed to at the
Carlton & United Breweries (CUB) has listened to the
respondents still expect the situation to get worse. But despite this,
feedback of its customers and consumers and has
consumers purchasing habits have largely been maintained, with
scrapped its plans for a new direct to consumer beer
both beer and cider showing similar data trends.
subscription service. Last month, National Liquor News revealed that CUB
local pub.” A GlobalData consumer survey found that 43 per cent of global
Bryson added: “The original concern displayed at the beginning of the outbreak had limited longer impacts upon beer and cider
was reviewing whether it should offer a direct beer
sales. A key reason being that at home drinking is part of a routine
subscription service to consumers – and this had liquor
for certain consumer cohorts in which they derive both pleasure
retailers up in arms.
and comfort. Something which most people have been looking for
The monthly subscription service was described by CUB in an email to consumers as: “A convenient way for
since the outbreak.” GlobalData also said that while the outlook for the beer
our most loyal drinkers to have their favourite CUB brands
industry is expected to lag behind pre-COVID-19 expectations, the
delivered free every month at a locked in price.
immediate fallout, which posed a challenging landscape for big
“You’ll also get access to exclusive member benefits –
and small players alike, has largely leveled out. Consumers have
merch, brewery tours and some great brand experiences.
shown a preference to fall back on familiar brands which they
Plus, you’ll have the flexibility to trial different products
derive enjoyment from, with a willingness to pay a premium price,
across our portfolio, order more or less each month, and
instead of switching to cheaper alternatives.
rollover any unused credit.” But a CUB spokesperson has now confirmed to National Liquor News that after months of consideration, and after taking on board feedback from consumers, customers and the market, it has been decided to not move forward with those plans. The spokesperson said: “We always review business opportunities and ways to sell our products, but a direct to consumer subscription model was not right for CUB or our consumers. “We’ve taken the time to listen to the market and following a detailed review, we are confident that we’ve made the right decision.”
8 | National Liquor News
News
Melbourne International Beverage Competition rescheduled The seventh annual Melbourne International Beverage Competition (MIBC) has been rescheduled to Sunday 30 August and will be held at the RACV Ballroom in central Melbourne. It’s part of the International Beverage Competitions that take place annually across four continents with events in New York, Berlin, Hong Kong and Melbourne. Known as the place ‘where the trade decides,’ judging at the competition is undertaken by real trade buyers, who assess each wine, beer and spirit by its category and price. The panel is made up of liquor buyers, importers, distributors,
A line-up of spirits being judged at the 2019 competition
retailers, sommeliers and purchasing managers, who judge alcoholic beverages for a living, giving the most accurate results from a trade perspective.
existing products alike to a community of buyers, with a true
The Melbourne International Beverage Competition
blind tasting experience.
features three separate competitions combined – in wine,
Results will be showcased to both trade and consumer
beer and spirits. These competitions receive entries in more
audiences, and winners will be promoted at tasting events for
than 50 categories from over 10 countries, and in 2019,
no extra charge.
there were more than 1000 entries across them. It’s a unique opportunity for producers and suppliers to showcase new and
To enter or find out more about how to get involved, head to www.melbourneinternationalbeveragecompetition.com.
Woolworths to delay EDG separation Woolworths Group CEO Brad Banducci has said that because of continued uncertainty around
in Q4 to date, with the exception of Hotels
when lockdown restrictions will be eased across
where venues were closed until the end of May
Australia, Woolworths is delaying its planned
and have just begun to enter different stages
separation of Endeavour Group.
of reopening. In Australian Food and Endeavour
Speaking at a Woolworths Group trading
following a more subdued April impacted by
starting to reopen, he expects ALH to continue
unusual trading patterns around Easter and
to be a loss-making business until full service
Anzac Day.”
He added: “Given the continued uncertainty
However due to the COVID lockdown to be $160m-$170m, significantly down on last
that the Endeavour Group separation can take
year’s $355m. currently expects to report EBIT of $3.2bn-
separation of the business at the appropriate
$3.25bn, FY19 Group EBIT was $3.29bn on a
time as we believe it remains value-increasive
53-week basis.
The update also revealed the group’s trading outside of the hotels business has been strong.
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For the financial year 2020, the Group
2021. However we remain committed to the
for shareholders.”
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Banducci revealed that Hotels EBIT is expected
around when this may be, it appears unlikely place before the second half of calendar year
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Drinks, sales growth improved in May and June
update, Banducci said that while venues are
has resumed.
More newsletter reads
Banducci said: “Trading has remained strong
All numbers are still subject to year-end finalisation, auditor review and Board approval, with full year results scheduled for 27 August.
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etailers react to R Amazon Australia’s new liquor store T he next chapter for Kollaras & Co UB considering C new direct to consumer model L iquor Barons shares its Vision 2020 T he Lost Vintage rises from the smoke
Sign up to our fortnightly Newsletter by going to this URL: www.theshout.com.au/ subscribe-to-nln/
July 2020 | 9
News
Independent Liquor Group rallies for new members National Liquor News Editor Deborah Jackson caught up for an exclusive chat with Paul Esposito, the CEO of Independent Liquor Group (ILG).
In our exclusive chat with Paul Esposito, the CEO of Independent Liquor Group (ILG), Esposito highlights the benefits of being a part of a memberowned cooperative. He also opens the door to new members as the group sets its sights on a “massive recruitment drive”. Esposito explains some of the focus areas for ILG for the remainder of 2020 along with what he says is the key benefit of being a part of a membership based cooperative, and that is that all funds go back to the members. “At ILG we’re looking at what we can do to future proof, and by recruiting more and more members that’s going to give our independent retailers longevity. So that’s what our focus is going to be, inviting as many people as we possibly can to join ILG.” He explains, “With scale there are benefits”. And speaking of scale, National Liquor News asked about ILG’s expansion into Victoria and also
ILG launched a new digital platform during the COVID-19 lockdown and it has been designed specifically in a way that will best champion its membership base of independent operators.
the progression of the rollout of its premium banner,
“We’re Independent Liquor Group and we’re a
Fleet Street. And Esposito revealed exclusively to NLN
collective of independent members so we didn’t want
that Fleet Street was set to open its first stores outside
to hijack or ambush that platform. We wanted to work
of NSW.
with the members and wanted them to basically own
“The Fleet Street launch has been good and we’ve had a lot of excitement and we’ve got some stores in Queensland that are looking to come on board.
the platform as well,” says Esposito. “It gives them the ability to trade locally. I don’t want to be putting promotional programs through for
“Obviously with COVID things slowed down but
someone in North Queensland where we don’t have
we’re now starting to walk through that. We’ve got
the understanding of what’s happening there locally.
a few members that will be joining the Fleet Street
It effectively gives them the autonomy to react and
family over the next four to six weeks.
to operate. To give them the ability to work out with
“With Victoria, once again COVID has played a role and things slowed down, but we’ve got nine solid members in Victoria who are enjoying the benefits of being a part of a cooperative. “Expanding Fleet Street and Victoria and also recruitment, along with our digital platform, those are the things that we are focusing on.” 10 | National Liquor News
suppliers whether they’d like to push products through their platform. “So we worked with the POS suppliers and the whole idea was to give them the opportunity to work with autonomy, independently in their regions. “We’re hoping to have a large chunk of our membership online this side of Christmas.”
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“Expanding Fleet Street and Victoria and also recruitment, along with our digital platform, those are the things that we are focusing on.” – Paul Esposito, CEO, Independent Liquor Group
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Cover Story
July doesn’t have to be so dry with Heineken 0.0 The non-alcoholic beer segment has seen incredible growth over the past 12 months. And with July being a month where a number of drinkers choose to abstain from alcohol, Heineken 0.0 is seizing the opportunity to drive brand awareness.
Did you know? • Heineken 0.0 is the first true global alcohol-free beer brand. • Heineken 0.0 is now sold in 58 countries around the world.
• Over 1.5 million legal drinking age people have tried Heineken 0.0.
The non-alcoholic beer segment has enjoyed growth in recent years, with significant impetus coming from the health conscious and the millennial segment of the population. As National Liquor News reported back in March, the value of the global nonalcoholic beer market is projected to grow at a positive compound annual growth rate of seven per cent (according to a report by Fact.MR). Newer variants and launches of nonalcoholic beer drinks are expected to drive a growth that will see the global market reach a valuation of more than US$28 billion (AU$41 billion) by the end of the forecast period (2019-2027). One brand that has enjoyed particular success since launching in Australia in late 2018 is Heineken 0.0. Heineken 0.0 is the first alcohol-free beer to be launched under the global brand, and since its launch it has quickly gained popularity with Aussie drinkers and was even named the winner of the inaugural
“Heineken 0.0 in particular continues to go from strength to strength, enjoying consistent growth since launch, and being part of the trusted Heineken Trademark makes it an easy choice for beer drinkers looking to enjoy a great tasting beer, but without the alcohol.” – Malcom Eadie, Brand Director Craft and Premium, Lion
Non-Alcoholic Drinks category at the 2019 Australian Liquor Industry Awards (ALIA).
“Heineken 0.0 in particular continues
Brand Director Craft and Premium at
to go from strength to strength, enjoying
Lion Malcolm Eadie, told National Liquor
consistent growth since launch, and being
In Australia, over the last 12 months the
News that Australia has really embraced the
part of the trusted Heineken Trademark
alcohol-free beer segment has grown by 185
category and in particular Heineken 0.0 for
makes it an easy choice for beer drinkers
per cent (IRI MAT April 2020), so there is
its great taste.
looking to enjoy a great tasting beer, but
no denying that it is a category that liquor
without the alcohol.”
retailers should be paying attention to.
“Australia has followed the lead of
awareness with the tag line: “July doesn’t have to be so dry with Heineken 0.0.”
other countries where alcohol-free beer
As we head into July, a month where
Eadie sums it up best, saying: “Australians
has exploded as a category, and we’re now
we typically see a number of Australian
love a beer but don’t always want the alcohol
starting to seeing many people embrace it as a
drinkers deciding to abstain from alcohol,
that comes with it. With Heineken 0.0, now
go-to beverage for a wide range of occasions.
the team at Heineken will be driving brand
you can.”
12 | National Liquor News
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Marketplace Connecting brands and retailers d’Arenberg launches ‘The Organic’ range Organic and biodynamic practices have been central to winemaking and viticulture at d’Arengberg for a long time, and now, they affirm this commitment to sustainable practice with the launch of ‘The Organic’ range. The range launches with a rosé, to be followed by a Chardonnay and Shiraz, all with certified organic and biodynamic status from the National Association for Sustainable Agriculture, Australia, featured on the label. Chief Winemaker Chester Osbourne said: “We’ve
Two new products from Matso’s Brewery Matso’s Brewery launches two new products this month, with Hard
been practicing organics at d’Arenberg for many
Berry with Lime and Hard Melon with Mint joining Ginger Beer,
decades without being certified, and we started trialing
Mango Beer and Hard Lemon.
biodynamics in the early 2000s, adopting them in the
The releases come following the success of Matso’s Hard Lemon
last decade. In 2018 we obtained the winery certification
last year, as well as the continued prominence of trends about
for organic and biodynamic, hence the inclusion on the
‘better for you’ products with lower sugar, lower calories and less
labels now.
synthetic ingredients. The new tropical inspired flavours are aimed at
“Organic and biodynamic winemaking sees higher quality wines, partly due to the lack of fertiliser, as
helping consumers ‘escape the ordinary’ with their refreshing tastes. James Purcell from Matso’s Brewery said: “Long hot tropical days
well as other vineyard practices such as no use of
in Broome, our spiritual home, have always had an influence on
glyphosate or other herbicides. Biodynamics increases
what we like to create. Matso’s is all about ‘escaping the ordinary’,
the complexity of the wine, with a creamier fuller flavour
so we’re always trying new and interesting ways to be refreshing.
developing, as well as greater length.” First in The Organics range, Stephanie The Gnome With Rose Coloured Glasses, is available now at RRP $25 a bottle.
“Inspired by a home style lemonade, we brew this using traditional techniques for a naturally delicious, low sugar alternative with half the sugar of leading premix drinks. “We know many Australians are watching their sugar intake, but Aussies don’t want to sacrifice flavour and deliciousness while they’re enjoying themselves either.” The new naturally brewed products are made with real fruit, with no artificial flavours or preservatives and are vegan friendly. At 4.6 per cent ABV in a 330ml bottle, the sparkling drinks are tipped as the perfect followers to Matso’s Hard Lemon, great for a range of drinkers and occasions. Orders and samples are available now through your Good Drinks representative or from Good Drinks HQ at 08 9314 0000 or hello@ gooddrinks.com.au. The official launch day to the public is 23 July.
Did you know?
14 | National Liquor News
Matso’s Hard Lemon was the most successful product launch ever for the brewery.
A new wine for Parkinson’s research
Watch this space!
Marty Edwards, Adelaide Hills vigneron and former elite Clearance Diver in the Navy, was diagnosed with Parkinson’s Disease in 2012 when his daughter was three months old.
Pepperjack Winemaker Richard Mattner said he also wants to expand the white portfolio further soon.
Being diagnosed with a movement-affecting disorder was devastating. But the discipline, attention to detail and passion that he’d learnt through his career
Three new wines from Pepperjack
drove the idea and creation of Silver Lining
Treasury Wine Estates (TWE) has announced a first for the
Wines, a label with a life changing mission.
Pepperjack brand, with the release of three new varietals –
“By focussing on what I know best and
Malbec, Sangiovese and Chardonnay.
what I need to retain my health, creating a
Before the announcement, the Pepperjack portfolio largely
brand from pristine fruit sourced from elite
celebrated the qualities of the Barossa region. However, the
parcels in the Adelaide Hills and donating
winemaking team had a desire to build on this to become
proceeds to Parkinson’s Research is not only
more dynamic and innovative, to meet the changing needs of
achieving a personal goal, it’s helping others
consumers and occasions.
who are on this journey,” Edwards said.
In another first for the brand, Pepperjack has sourced
The brand launches with two varietals;
international grapes for the Malbec, which they say make it a
a Sauvignon Blanc and a Chardonnay, with
true standout. Winemaker, Richard Mattner, even travelled to
a Shiraz to follow next year. All three are
Mendoza, Argentina personally to source the right grapes for
created with fruit from the 2020 vintage.
the Pepperjack style.
“The diversity of the Adelaide Hills and
“The Pepperjack philosophy is to create wines that are
the key varieties that are defined by altitude,
synonymous with the regions that they are from. Therefore as
latitude and ancient soils are what I have
we expand beyond Shiraz and Cabernet Sauvignon, there was
grown up with and learnt to understand inside
a need to expand our sourcing from beyond the Barossa.
and out. These wines reflect the unique set of
“This is a really exciting time for Pepperjack as we evolve
environmental influences experienced each
to meet the ever-changing needs of consumers and occasions
season – a sense of place,” said Edwards.
– especially the demand for lighter-bodied, more refreshing
Silver Lining Wines retail between
varietals as we head into the warmer months.” Alongside the
$25 and $35 a bottle and are available via
recently launched Pepperjack Grenache, all three wines are
www.silverliningwine.com.au.
available nationally from TWE.
Squealing Pig releases Pinot Noir Gin TWE has released a Pinot Noir Gin from
to longtime loyalists and new consumers alike.
Squealing Pig, following the success of the Rosé
Having experienced double-digit growth since
Gin last year. Infused with 12 botanicals and
launching in 2010 Squealing Pig continues to
Squealing Pig’s Pinot Noir, it will be exclusively
help drive extensive growth within the wine
available to consumers in Australia from July.
category and we’re proud to expand our
TWE ANZ Marketing & Category Director Ben Culligan said: “Squealing Pig is renowned
current offering.” The Squealing Pig Pinot Noir Gin is now
for its approach to demystifying the wine
available to order from TWE, in a 700ml bottle
category and crafting products that appeal
with a RRP of $55.
July 2020 | 15
New Release
Warburn Estate brings Domaine Bousquet to Australia Domaine Bousquet is the most awarded organic winery in the world and offers new opportunities for Warburn Estate. Warburn Estate is diversifying its portfolio with the addition of
It produces four million litres per year, exports 95 per cent of its
Domaine Bousquet, an award winning range of organic wines from
volume to more than 50 countries, and is a leader in organic wine.
Mendoza, Argentina. Consumers are moving towards living healthier and more sustainable lives, and because of this it’s no surprise that we’re seeing a greater demand for vegan and organic wines.
The 600 acre vineyards are located mainly in Tupungato, Gualtallary, Uco Valley – a region known for the exceptional quality of its reds and in particular, Malbec. The vines are located at the foothills of the Andes Mountains,
Research conducted by IWSR and commissioned by Millésime
at an altitude of 4000 feet above sea level and are mostly hand
Bio, a trade show dedicated to organic wine, found that a total of
harvested, which helps to maintain the integrity of Domaine
one billion bottles of organic wine are expected to be consumed in
Bousquet’s organic certification.
2023 – that’s a growth of 34 per cent from the 729 million bottles consumed in 2018.
The Domaine Bousquet wine ranges that are now available in Australia through Warburn Estate are: Virgen (Malbec, Red Blend,
In 2018, organic wine accounted for 2.6 per cent of global wine
Cabernet Sauvignon); Cameleon (Malbec, Merlot, Cabernet
consumption, and this is expected to rise to 3.5 per cent by 2023. In
Sauvignon); and Cameleon Signature (Malbec, Cabernet Sauvignon).
2013, it represented just 1.5 per cent. With expected category growth like that, it’s no surprise that after
And according the Warburn’s Executive Director Sales & Marketing, Francis Fusca: “They taste bloody awesome.”
just three weeks in market through Warburn Estate, the first container
“Warburn has never been known for wines that retail for more
of Domaine Bousquet wines to land in Australia had already sold
than $15, so for us it’s exciting to be able to go out to retailers and
out – but it’s ok, there are two more containers already on their way.
say, this is what we’ve got now. “We are trying to diversify our business and we honestly believe
What’s so special about Domaine Bousquet?
that we needed something different to what we produce on a daily
The Bousquet family has four generations of history in winemaking.
basis. So being offered an organic range – and they are the most
They hail from the South of France, but when third generation
awarded organic winery in the world – that was a real selling point
winemaker Jean Bousquet took a vacation to Argentina in 1990,
for us,” says Fusca.
it was love at first sight – he had discovered his dream terroir to nurture organically-grown wines. Today, Domaine Bousquet is run by Jean Bousquet’s daughter, Anne and her husband Labid Al Ameri.
16 | National Liquor News
“The reception we’ve received from retailers has been incredible. Retailers are always looking for something new and especially unique, vegan friendly wine – it just ticks all of the boxes for us and it complements our range.”
■
Retailer Profile
Four generations of liquor retail Platinum Liquor’s Adam Bellamy tells Brydie Allen what’s kept him and his family in liquor retail for four generations.
An old picture of the Bellamy family from the vault
Quick fire questions First industry job: Here!
To be a fourth generation liquor retailer
“When I first started to pay attention
is no small feat, but that’s life for Adam
to retail in the early to mid 2000s, there
Bellamy of Platinum Liquor in Sydney.
was the ever famous wine glut, and it was
Favourite drink: Beer Favourite iso activity: Cooking Best holiday destination: Italy
The first generation harks back to Italy,
all about cleans. Everything was clean
where Bellamy’s great grandfather was a
skins, it was the big thing… but it kind of
you’ve set it aside for those experiences,”
merchant of wine, grain, stock and ‘a little
lowered the bar and that’s when you start
Bellamy explained.
bit of everything’. Then in the late fifties, his
to see the crazy ‘bottle of wine for $1.69,’
“I think most people have remembered,
grandparents immigrated to Australia and
just crazy valuations of wine that changed
when COVID-19 started, to understand
saw the liquor industry as a good avenue to
some people’s perceptions of what they were
how valuable their local liquor store is
grow from, becoming the second generation
willing to pay for a bottle.
for sure… we’re fortunate enough to be
of family retailers. Bellamy’s parents, the
“Wine and beer have now gone either
considered essential, which I think is really
third generation, met through having liquor
crazy ultra premium or keep running along
cool, and it’s made people think oh, I took
stores, until finally the fourth generation
that base line. I wouldn’t say it’s gotten lower,
that store for granted. But we’re here for
became Bellamy and his brother, who now
but we do sell plenty of $5 wine.
those people.”
own two outlets in North Strathfield and Bellevue Hill. A lot has changed over the years throughout the family’s time as retailers
“But everyone’s version of how things have
These human connections are what
changed will be different, depending on how
Bellamy refers to as a reason for his family
far back you go. My uncle jokes that Heineken
remaining in the industry for so long as
used to be considered super exotic.”
independent retailers.
in Australia. Beyond customer tastes and
Another thing that Bellamy and his family
“There’s a huge amount of joy in someone
behaviours, Bellamy describes how offerings
have noticed over the years is the changing
telling you what they think they want, and
and perceptions about different categories
priorities for where customers want to spend
you really hitting the bullseye. There’s a good
have changed over time.
their disposable income. It became even
amount of reward in that… and it’s a point
more evident as the COVID-19 pandemic
of difference. Hand on heart I think we’re
hit, changing spending patterns again.
the only store in the near vicinity, that if
“It’s kind of weird because it’s changed so much but stayed so similar. I’ve been seeing things change at the store since I was quite
“We’ve found that there’s an amount
young, and my dad would talk about the
of money that liquor stores might not see
you came in, we’d be able to help you with
days where you literally had Moselle and
anymore, and it’s that money that is being
“There’s a mix of being passionate about
Claret, those were the two options for wine,
put aside for experiences, especially in places
what you do, and feeling like you can win
by the flagon. We’ve gone from that to the
like Sydney. If you’re going to go to a nice
people over with your suggestions, charisma
kaleidoscope landscape that we have now,”
restaurant or a brewery, you don’t usually
or style… all those things that make up
Bellamy said.
come to me and spend money because
interactions with people.”
specifics,” Bellamy said.
■
July 2020 | 17
IRI
Leveraging the seltzer opportunity There is no denying that hard seltzers are making a lot of noise in the liquor industry, writes Delphine Lambert, Liquor Senior Associate Consultant, IRI. Whether we refer to it as ‘hard seltzer’, ‘hard seltzers’,
From an Australian perspective, the seltzers market
‘seltzer’, ‘aqua spritz’ or ‘spiked seltzer’, this RTD-like
is still very much in a nascent phase. Lion was the first
alcoholic and flavoured sparkling water is making
mover with Quincy in October last year, generating
a lot of noise in the liquor industry at the moment.
approximately $1.6m in MAT to 03/05/20. Coles Liquor
After becoming the leading growth segment in the
has launched its private label range Somma and some
US, hard seltzers are now arriving (en masse) to the
other brands like Actual, Hint and Good Tides have
UK and Australia.
entered the market as well. However, the biggest local
Seltzers now encompass a broad range of production
launch will almost certainly be White Claw. Under a
methods. Some are sparkling water blended with
deal with Mark Anthony Brands International, Lion
vodka; others are brewed (the alcohol comes from
will import, market and exclusively distribute White
fermented grains like rice), while others still are
Claw in Australia from October this year. White Claw
produced from fermented cane sugar. The common
was also recently launched in the UK, with the Natural
attribute is the ubiquity of ‘better-for-you’ claims: low
Lime, Raspberry and Black Cherry flavours selling for
or no sugar and artificial sweeteners or preservatives,
£2.50 per 330ml can in some of the major retailers.
gluten free, low or zero calories and carbohydrates, as
Hard seltzers are not a fad in the US with
well as being infused with natural flavours. Like canned
longitudinal sales data clearly highlighting the
wine, gin and tonic and vodka soda RTDs, seltzers
enduring appeal of the format compared to other
deliver versatile convenience. They have a clean label,
fads like root beer. But will the Australian liquor
refreshing flavours and are mostly available in cans.
industry capitalise on this huge trend and give its
In the US, hard seltzers exist within the beer
own definition to this booming category? With
category, sitting in the flavoured malt beverages (FMB)
IRI’s comprehensive retail liquor coverage of the
segment. In 2019, nine of the top 15 new beer brands
US market, we are well placed to assist Australian
in America derived from the FMB segment. Most were
retailers and suppliers in deriving key learnings to
seltzers. The largest and fastest growing hard seltzers
leverage the seltzers opportunity or implementing
brand in the US, White Claw, saw its variety pack
defence strategies to prevent seltzers impinging on
become the 12th largest beer sub-brand in 2019 (MAT
the sales of established Australian icons. If you want
to 05/01/2020). The variety pack recorded 302.3 per
to learn more about the trends and opportunities in
cent growth during this time period and now ranks
this new segment, including a newly created report
alongside beer behemoths Bud Light, Michelob Ultra
with global and local perspectives, please contact
Light, Modelo Especial and Corona Extra to name a
Delphine.Lambert@iriworldwide.com.au.
few. Truly is another seltzer success story in America, with its NPD sub-brand Tropical Mix Pack ranking
Sources:
number one in 2019 (MAT to 05/01/2020) and selling
IRI Market Advantage, Total US Multi Outlet + Convenience, 5 2 Weeks Ending 01-05-20
over US$69 million. The variety/mixed pack format has been the top growth driver for both brands. 18 | National Liquor News
IRI Market Edge data, AU Liquor Weighted, data until w.e. 03/05/20
■
“We are well placed to assist Australian retailers and suppliers in deriving key learnings to leverage the seltzers.” – Delphine Lambert, IRI
Retail Drinks Australia
Michael Waters takes the helm at Retail Drinks Australia As of this month, Michael Waters will take on the role of Acting CEO of Retail Drinks Australia, taking over from Julie Ryan who has stepped down following two years of service. Last month saw Retail Drinks’ founding CEO Julie
“The past 12 months have been significant and
Ryan announce that she would be stepping down from
unprecedented, and Retail Drinks has demonstrated
the role as of 30 June. Michael Waters, the former
that our role has never been more important to
Chief Operating Officer takes over the helm as Acting
the retail liquor industry, with a number of key
CEO, effective 1 July.
accomplishments that achieve our vision of enhancing
“It goes without saying that Julie has done an
the freedom to retail responsibly.
absolutely tremendous job, leaving the organisation in
“In recent months we successfully advocated
a strong position. I am grateful for the opportunity to
for liquor retail to be deemed an ‘essential service’
lead Retail Drinks and look forward to continuing to
during lockdown restrictions, as well as secured
build on and shape Retail Drinks’ industry leadership,”
over $5 million in annual liquor licence fee waivers
says Waters.
to support packaged liquor retailers through the
“I have been incredibly fortunate to have been with
COVID-19 pandemic.
this organisation in its various capacities for over 11
“In addition to our advocacy achievements,
years and remain deeply passionate about the industry.”
we’ve developed and launched a number of new
Prior to the national merger and formation of
key services and benefits for liquor store members
Retail Drinks in late 2018, Waters held the position
designed to help them run their businesses more
of Executive Director and Company Secretary for the
efficiently and effectively.
“I have been incredibly fortunate to have been with this organisation in its various capacities for over 11 years and remain deeply passionate about the industry.” Michael Waters
Liquor Stores Association NSW and ACT. He was a
“It’s important we continue to have a single, strong
member of the strategic and structural review team
and united voice and as a trusted advisor, Retail Drinks
that led to the creation of Retail Drinks, and since
is dedicated to working collaboratively with both
its inception, has played a key role in the company’s
industry and government to facilitate and support
evolution in his capacity as Chief Operating Officer.
our stakeholders for the betterment of the industry.”
Acting CEO Retail Drinks Australia
■
July 2020 | 19
Retail Drinks Australia
Reflecting on the past two years of Retail Drinks As Julie Ryan, the founding CEO of Retail Drinks Australia hands over the reins, she reflects on the successes of the past two years. Since taking on the founding CEO role of Retail
overheads such as insurance and electricity. We have
Drinks Australia almost two years ago, I have
been inundated with positive feedback from our
been delighted to lead the organisation through its
members on the thousands of dollars that they have
formative stages to become the premier industry
saved in their businesses through these deals and the
association representing the interests of all Australian
positive value of a Retail Drinks membership.
packaged liquor retailers. Throughout this time, we
We have showcased the industry and celebrated
have grown our membership and profile significantly
the successes of liquor store owners, managers and
whilst maintaining our mission of enhancing the
suppliers alike at the first ever Liquor Retail Summit
freedom to retail responsibly.
and Industry Awards program in October last year.
We are incredibly proud of everything we have
Both of these events were the culmination of a huge
managed to achieve as a relatively small organisation,
amount of work from the entire Retail Drinks team
including launching the first ever Online Alcohol Sale
and saw hundreds of individual retailers from all across
and Delivery Code of Conduct which is the national
Australia attend. We look forward to the opportunity
benchmark in industry self-regulation for the online
to do this again once the government’s restrictions
alcohol sector. More recently, we successfully led the
around mass gatherings are eased.
Julie Ryan at the Liquor Retail Summit
“We have helped improve the regulatory landscape for the industry.”
industry through the challenges of the COVID-19
After what has been an extremely rewarding period
pandemic which saw liquor retail classed as an
as CEO, I have decided that now is the right time to
essential service by the Australian Government,
hand over the reins to Retail Drinks Chief Operating
allowing all stores to remain open throughout the
Officer, Michael Waters. Whilst I am stepping down
lockdown period.
from my current duties as CEO, I look forward to
Julie Ryan
We have helped improve the regulatory landscape
working closely with Michael over the next few
for the industry, not just in online, but also in bricks
months to assist in the transition between roles as
CEO Retail Drinks Australia
and mortar, advocating successfully for reductions in
the organisation enters a new chapter.
red tape as well as increased trading hours in multiple Australian states and territories.
Whilst representing an industry as large and diverse as liquor retail undoubtedly comes with many
Our efforts in the advocacy space have been
challenges, I have no doubt that Retail Drinks is well-
complemented by our vastly improved member
placed to continue representing the interests of all
services offering, which includes industry-leading
Australia’s packaged liquor retailers and enhance the
deals negotiated with suppliers on key business
freedom to retail responsibly.
20 | National Liquor News
■
Alcohol Beverages Australia
A time for cautious optimism As restrictions ease, we will be a large part of rebuilding the workforce and getting the economy going again, writes Alcohol Beverages Australia CEO, Andrew Wilsmore.
Didn’t things move quickly when coronavirus became the only thing Australians were concerned about?
Around $8.5 billion has been wiped from hospitality business sales representing close to 10
Pubs, clubs, restaurants and cafes are part of
per cent of annual revenues, with April 2020 going
Australians’ lifestyle. Having a drink in Australia is
down as the worst month on record for beer, wine,
a social activity. Watching the footy with mates at
and spirits producers.
your local club, a few drinks after work at the pub,
Australians recognise the importance of our
celebrating at a wedding, or a nice meal at your
hospitality and tourism sector to the overall
favourite restaurant or cafe.
economy and for its ability to create jobs faster than
The shutdown on Monday 23 March ended all
any other sector.
of that. Just 10 days earlier, the Prime Minister
As restrictions ease, we will be a large part of
was talking about attending that weekend’s Rugby
rebuilding the workforce and getting the economy
League game.
going again. With the right policy settings and
Initially flagged as a two-week measure, it was
support from Governments, we have an obligation
not until the start of June – over two months later –
to not only recreate those jobs and economic activity,
that most States and Territories had taken a decision
but generate even more.
to reopen, though with strict requirements on how many customers were allowed at any one time. Time will tell exactly how much of our sector has been able to survive, but a walk past many high streets shows an alarming number of ‘For Lease’ signs on once favourite dining and drinking venues.
Many Australians get their first jobs in the hospitality and tourism industry and go onto great careers establishing their own small businesses and employing people of their own. Our hospitality and retail venues have worked hard to create a safe environment for customers and our
The hospitality sector lost close to half a million
own team. We now want to get on with the job of
jobs at the height of coronavirus restrictions, with an
creating jobs and occasions where Australians can
additional 15 per cent lost from the workforces of
get back together and share a meal and drink safely
beer, wine, and spirit producers.
and responsibly.
“As restrictions ease, we will be a large part of rebuilding the workforce and getting the economy going again.” Andrew Wilsmore CEO Alcohol Beverages Australia
■
July 2020 | 21
Wine Australia
Aussies favour local wines Australian wine over-indexes with Aussie wine drinkers in terms of quality and market penetration, writes Peter Bailey, Manager Market Insights, Wine Australia. Wine Australia engages Wine Intelligence to conduct an annual brand health study on the Australian wine category in key markets across the globe, including the domestic market. The measures tracked are market penetration, quality perceptions and attitudes to Australian wine. According to Wine Intelligence, there are 9.2 million regular wine drinkers in Australia and 84 per cent of them drink Australian wine. This is more than double those who say they drink wines from New Zealand (40 per cent) and around four times that for wines from France (22 per cent) and Italy (20 per cent). The Australian share of regular wine drinkers increased by one percentage point compared to 2019. The other three countries recorded declines of between two and four percentage points. Proportionally, more females (87 per cent) drink Australian wine
wine, with Italian wines (61 per cent), New Zealand (55 per cent),
compared to males (81 per cent). The older the person in Australia,
Spain (51 per cent) and France (36 per cent) all receiving a greater
the more likely they are to drink Australian wine. Figure One
proportion of scores of at least nine.
shows 61 per cent of 18 to 24-year-old regular wine drinkers drink
In terms of associations with a range of statements, Australian
Australian wine compared to 95 per cent for those aged 65 and over.
wine over-indexes significantly on most measures in comparison to
In terms of the quality perceptions (a maximum score of 10),
the major imported wine categories, especially Italy and Spain (see
Australian wine (8.77) was rated marginally behind New Zealand
Figure Two). Australian wine is most strongly associated with having
(8.80) but well ahead of France (8.64) and Italy (8.44). France
distinctive wine producing regions. Associations with the most room
dropped from first place in 2019 (8.92). The 55 to 64-year-old age
to improve are being known for being experimental and innovative
group rated the quality of Australian wine the highest, with almost
and in the area of sustainability. But it should be noted that Australia
two-thirds scoring Australian wine quality at least nine out of 10. In
outperforms the reported imported wine categories in both these
contrast, 34 per cent of 18 to 24-year-old regular wine drinkers scored
measures. Also, for the sustainability measure, there was less variation
Australian wine quality at least nine. Interestingly, this youngest age
by age group with a low of 63 per cent of 18 to 24-year-olds and a
bracket rated the quality of imported wines higher than Australian
high of 69 per cent for the 55 to 64-year-old group.
Top right: Figure One - Share of Australian wine drinkers who drink Australian wine by age Below: Figure Two - Percentage of regular wine drinkers who agree with the following statements
22 | National Liquor News
â–
Independent Brewers Association
Indie Beer Day: Shout with our small brewers
The Independent Brewers Association has brought forward the date of its annual celebration of indie brewers, writes IBA General Manager, Kylie Lethbridge.
It’s a difficult time for anyone in the hospitality
excess), the logistics companies, the bars and pubs, the
industry. For independent brewers – who have been
plumbers, the sparkies, and everyone else that helps
shouting for years about lower taxes, and better
get beer into your fridge.
market access – the current climate is just another reason to shout louder.
It’s because of this, we need to rebound quickly from the COVID crisis, and as a result we have
People are listening. Last month the New South Wales
brought forward our newest celebration, Indie Beer
State Government pledged almost $200,000 to help
Day, to 25 July. This will be a time to celebrate our
independent brewers by providing financial assistance
resilience, survival and quality product. The first Indie
to the Independent Brewers Association (IBA) so we
Beer Day resulted in thousands of punters in hundreds
can continue to provide assistance and resources to our
of venues across the nation simultaneously raising a
members during their recovery. This means $135,000 to
glass to say ‘cheers’ to indie beer.
cover membership for the state’s brewers, and $60,000
We are encouraging venues that may not have
to support our annual conference, BrewCon (being held
engaged with their local indie brewers to get on board
9-11 November on the Sunshine Coast).
with events this time around. It’s a good reason to
This contribution clearly acknowledges how much
showcase local beer in the same way that locally
our industry gives back to our economy, communities,
farmed produce is now shared and celebrated by many
and primary growers. We’ve talked about the stats in
Australians. There are more than 500 breweries in
these pages before, but they bear repeating. With less
every state and territory so as we stretch our lockdown
than 10 per cent market share, independent breweries
legs, why not give your local community a boost with
employ almost 50 per cent of the nation’s brewery
a showcase, dinner, or tasting?
employees; and two thirds of breweries are in regional
Join Indie Beer Day celebrations by participating in
areas. These stats don’t include the additional 25,000
a national toast to indie beer on 25 July at 7pm (AEST).
full time jobs in supporting industries such as the
Share your pics on social media and tag #askforindiebeer
farmers growing quality Australian malt and hops,
or for more information on how to jump on board, just
which indie brewers love to use (some might say in
shoot us an email at: info@iba.org.au.
“With less than 10 per cent market share, independent breweries employ almost 50 per cent of the nation’s brewery employees.” Kylie Lethbridge General Manager IBA
■
July 2020 | 23
The Barossa
The St Hugo vineyard and cellar door
Exploring the
Barossa Brydie Allen sheds some light on why the Barossa is one of Australia’s most famous wine regions.
Audio introduction
Chris Walsh, Asia Pacific Market Manager for Thorn-
The Barossa is one of Australia’s most famous wine regions,
Clarke, hit the nail on the head when he said: “Aside from
boasting some of the oldest vines in the world. It’s technically
producing consistently high quality wines with strong
a wine ‘zone,’ as it encompasses the Barossa Valley and Eden
demand, wines from the Barossa are trustworthy, great
Valley regions, as well as the High Eden sub-region.
value and cater to all tastes. The region produces excellent
Although particularly known for the Barossa Shiraz and
rosé, textural and aromatic whites as well as medium to
Eden Valley Riesling, the diversity of growing conditions
full bodied reds and fortifieds making it one of the most
across the Barossa sees the production of multiple high
diverse and exciting wine growing regions in the country.”
quality wine varieties.
The zone is also very special to Pernod Ricard with
Home to some of the biggest, oldest, and most well-
Barossa wine labels including Jacob’s Creek and St Hugo, as
known wine brands, there’s a lot to love about the Barossa.
described by Chief Winemaker in Australia, Dan Swincer.
Beyond the excellence of the wines themselves, there is
“The Barossa is where our winemaking business began
value, versatility, and innovation from all areas of the
in 1847 and is our home to this day. We’re extremely lucky
industry with roots there.
to have exceptional people in our business who craft and
24 | National Liquor News
The Barossa
create all of our wines and share the same
the Accolade Wine portfolio) said rain
passion, care and commitment which is
was a big factor.
found in every bottle of wine, whether it’s
“Lack of rain has been a major
people from the vineyard, winemaking,
issue for the region and salinity issues
packaging or distribution,” Swincer said.
are increasingly becoming a problem.
Heritage, history and quality not
Combined, they have created lower
only make it recognised locally, but also
yields than we would have hoped for,”
sees the Barossa critically acclaimed
McCarthy said.
around the world. Like Richard Mattner,
Swincer added that dry conditions and
Winemaker for Pepperjack (part of the
different temperatures have impacted the
Treasury Wine Estates portfolio), said:
growing and ripening of grapes.
“The great thing about the Barossa is
“We had some challenges across
it is so widely acclaimed both here in
the Barossa leading into vintage 2020,
Australia and around the world.”
generally very dry conditions continued
But having such a reputation doesn’t
and this combined with less than ideal
make it all smooth sailing for Barossa
flowering and set conditions lead to a
winemakers, who have weathered their
very low yielding year across most key
fair share of challenges in the past year
varieties,” Swincer said.
and beyond. Knowing what’s happening
“Very mild conditions across the final
in Barossa wine as a category, makes it
ripening and harvesting periods were
understandable why it deserves such an
very welcomed, allowing for balanced
enviable position in the market.
and slower ripening, giving us the ability to make the best picking decisions with
Quality during adversity
ease to get the grapes at the optimal
In the past year, grape yields for many
physiological and sugar ripeness.”
producers in the Barossa have been
Similar conditions have been
down, impacted by unfavourable
experienced at Pepperjack too, where
weather patterns. Helen McCarthy,
Mattner described unusual weather
Senior Winemaker at St Hallett (part of
patterns largely being to blame.
Coronavirus impacts No industry is completely free from the impacts of
in place to provide a safe workplace, and this
the COVID-19 situation. Wine producers from the
included successfully getting the fruit harvested
Barossa have certainly felt the effects of cellar
into our wineries and processed. Staying socially
door closures, travel restrictions and general drops
connected and engaged was another obstacle
in liquor sales across the country. But unique to the
we faced with the new ways of working, where we
wine industry was the challenge around finishing
created online convivial moments to ensure our
the 2020 vintage during a global pandemic.
team still felt connected.”
Swincer described how these challenges were: “Mainly related to managing physical distancing and separating our work crews to ensure we adhered to government guidelines.
Mattner also said they were adapting to pandemic problems with positivity, and said: “COVID-19 has undoubtedly presented us with more challenges. Even just the day to day operations that we take for granted, for example, how we interact with co-
“In saying that, the team has done an excellent job
workers and suppliers. Fortunately, we have a really
adapting to change, ensuring business continuity
collaborative and dedicated team so we have
and putting essential health and safety measures
managed to make it work.”
July 2020 | 25
The Barossa
Top left: A line up of Pepperjack wines
Walsh agreed, particularly in relation to recent
Top right: Pernod Ricard Winemakers Barossa winery
years when wines from the zone have especially
Right: Pepperjack Winemaker Richard Mattner
shined. He said: “Barossa has had a string of high quality vintages, the fruit coming off our vineyards is looking exceptional across both red and white varieties. Unfortunately scarce in supply as the yields have been quite limited.” Winemakers may have short supply, but they’re still experiencing highlights through the great quality fruit and wines. At Pernod Ricard, Swincer said the highlight of vintage 2020 was: “The Shiraz wines from the Barossa, “There have been a few challenges over the last year – mainly the lack of winter rains as well as heavier and
brightness of fruit and ripe tannin.”
more frequent frosts at the start of the growing season.
The latest core wines produced by Pepperjack
In addition, there has been limited growing season
have also been exceptional and enjoying continued
water (rain and irrigation) as well as the unusual cold
popularity. Another highlight for the brand was
and windy spell at flowering, which caused an uneven
expanding their portfolio with four more varieties.
set, and in some cases no fruit set at all,” Mattner said.
“In a very first for the brand, just [last] month we
Despite all these challenges however, all the
launched three new varietals – a Malbec, Sangiovese
producers National Liquor News spoke to say the
and a Chardonnay, as well as a Grenache late last year.
wines that came out of it all were of the highest quality.
With a desire to be more dynamic and innovative,
As with many Australian wine destinations, Barossa
the winemaking team expanded beyond Shiraz and
winemakers are committed to maintaining the zone’s
Cabernet Sauvignon to produce these wines in order
reputation, even in adversity.
to meet the ever-changing needs of consumers and
John Freeman, Managing Director of Delegat
26 | National Liquor News
showing lovely balance and concentration as well as
occasions,” said Mattner.
Group, said: “The Barossa Valley is one of the most
“Sourcing grapes internationally was a very first
prominent winegrowing regions in Australia, with
for us too, which makes the Pepperjack Malbec a true
a very good reputation for producing premium red
standout. I personally travelled to Mendoza, Argentina
wines, particularly Shiraz, Cabernet Sauvignon, and
to source the grapes – ensuring the Pepperjack style
Grenache Shiraz Mourvedre blends.”
and quality was not going to be compromised.”
The Barossa
customers about Barossa wine. One area commonly discussed is the terminology about the Barossa and Eden Valley, and the sheer range of environments across the geographical area of the Barossa that produce numerous wine varieties. Freeman spoke about the Barossa Valley sub-region in particular and said: “Retailers might be surprised to learn how tiny the Barossa Valley is geographically. It
Fun facts from the Barossa Here are some fun facts from
is a small but truly special place that delivers wines of extraordinary varietal character. With Barossa Valley Estate we are focused on capturing and expressing those characteristics in contemporary, elegant wine styles that can be enjoyed with or without food.” Walsh added: “Consumer interest in the Barossa
Barossa Australia:
is high however knowledge of the region and its
• The Barossa
diversity could be improved upon – many consumers
Maintaining consumer interest
began its
are unaware Eden Valley is actually in the Barossa.”
With the reputation the zone has, wines from the Barossa
connection with
are popular for consumers. Swincer said it wasn’t always
wine in 1842.
zone even impact the way that the same variety is
like this though, and only changed due to the actions of
• There are more
produced. St Hallett showcases this through its range
than 550 grape
of Shiraz which demonstrates the complexity of
growing families
possibilities in Barossa wine.
those within the region and local organisations. “The Barossa as a region, through regional bodies and wine producers, has worked hard for a long
and over 180
period of time to ensure that it is at the forefront of
wineries in the
people’s minds when they think of premium wines, and with an abundance of history and great wines it has been very successful,” Swincer said. Engagement is especially high among the zone’s most popular varieties. McCarthy said this is reflected in sales data, as well as in the strong relationship between the Barossa, the trade and the consumer. “The consumer interest in the Barossa continues to grow, $1 in every $2 dollars spent on Shiraz is from the Barossa region... We are in the lucky position of being
Barossa today. • Some of the oldest vines in the world are found in the Barossa and are more than 150-years-old.
The extent of the differences across the Barossa
“The Barossa area is relatively vast and the microclimates and terroir are significantly different, therefore not all Barossa Shiraz is the same. Everyone is very different,” McCarthy said. “At St Hallett we focus on creating a range of Shiraz that are all different and each of them display subregional characteristics and differences of the Barossa. I’d encourage everyone to check out barossawine.com (particularly the Barossa grounds project) to expand their knowledge of the region.”
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St Hallet group image
recognised both locally and internationally by retailers and consumers alike,” McCarthy said. It’s thanks to this maintained interest over a long period of time, that Mattner said the Barossa sets good examples for other wine regions, outside of the parochial following of the immediate surrounding area. “I think all regions are doing a great job and promoting their own product or brand, but at the same time, they still look at what the Barossa is doing because there is a deep heritage stamped in the region and the wines are always consistently good,” Mattner said. But there’s always room for improvement, and retailers can be part of this journey to educate their July 2020 | 27
Premium Mixers
The other three quarters If shoppers are going to spend money on a quality spirit then getting the right mixer is equally as important, as Deb Jackson discovers.
Of all of the drinks categories, the mixers segment has
But consumer preferences are becoming more
undoubtedly seen the greatest evolution over the past
advanced and people are willing and wanting to try new
decade. This is in terms of both the quality of products
recipes. We’re seeing consumers wanting to cut back on
that are now available and the standard that shoppers
sugar and artificial ingredients, without compromising
are looking for.
on taste.
For many years mixers were an after thought for
And with the growth of the spirits category and with
consumers – something that they would quickly grab
more and more people turning towards entertaining at
from the supermarket shelf after purchasing their
home, the premium mixers segment is now one that
favourite spirit from the liquor store. Quantity was a
provides significant opportunity for liquor retailers.
greater draw card than quality, leading to a mixed drink
“We’ve come out of decades of neglect from a category
where the spirit was essentially drowned in artificially
point of view,” says Andy Gaunt, General Manager ANZ,
sweetened fizziness.
Fever-Tree.
28 | National Liquor News
Premium Mixers
“Spirit companies have done a great job educating and reminding us that their brands have points of difference and different taste profiles. Meanwhile, mixers had been long forgotten and as a result consumers couldn’t see why it was worth paying more for mixers. And retailers just wanted cheaper products, so ingredients that were real and quality got removed. At that time, 15 years ago, there was a lot of volume of mixers but there wasn’t a great deal of choice. So we really pioneered the premium mixer category, and it was about giving people more choice.”
Making spirits shine Spirits drinkers have increased as a percentage of total alcohol over beer and wine and that’s something we’re seeing rising up here in Australia as well as around the world. Younger generations are among the first to prefer spirits to beer and wine. And of course, spirits are mainly consumed mixed, so you would expect to see a growth of mixers at a volume level. Many brands are playing with botanicals and natural flavours to appeal to a broader audience focussed on quality flavour. And this is now expanding outside of
Watch this space… Over the coming months, Fever-Tree will be releasing a large format 500ml bottle of its Ginger
“What I’m excited about with what we do is that we can really work together with our retail partners
Ale and Ginger
to help Australians explore the wonderful world of
Beer products.
mixed drinks.
tonics and we’re seeing a real evolution in innovative
The team has
“And I think from a whisky point of view, which
new ginger products being launched to mix with whisky.
also hinted that
is two and a half times bigger than gin and still
there will be:
predominantly drunk mixed – there is the idea that
“Something new
whisky has been waiting for a great mixer,” says Gaunt.
At the heart of it, the biggest evolution has been the range and quality of choice driven by premium. “If you look at the strength of mixers as a total proportion of soft drinks in Australia, tonic has contributed to 70 per cent of all growth of mixers, and about 40 per cent of that actually from Fever-Tree alone. And we’ve seen this accelerating in the last three months,” says Gaunt.
and exciting that will be released at the end of this year in a new mixer category for Fever-Tree.”
“We’re quite single minded as a mixer company, in that we make soft drinks in the context of the category but everything we do with the formulation of our liquids to the flavours and the format sizes we choose, they are very much based on making sure we let the spirits shine the best they can, and making that finished mixed drink the most balanced, best tasting drink. And even right at the beginning 15 years ago, we knew that was going to be about removing anything artificial. It was all about natural ingredients and about finding the best ingredients wherever they might be on the planet. “Fifteen years on that’s still probably the most important thing that we can say, not just about FeverTree, but about the category. And I think it’s important for retailers as well, to understand that it’s not just a brand message, it’s about helping. It’s about reminding consumers and shoppers that if they’re going to spend money on a quality spirit then getting the right mixer is equally as important.” July 2020 | 29
Premium Mixers
“We have a few other big updates coming just before summer, but we have to keep them under wraps at the moment, but definitely keep an eye out.”
Opportunities for retailers When it comes to mixed drinks, three quarters of the beverage is the mixer. And since the advent of premiumisation, shoppers are looking for quality over quantity when it comes to their favourite spirit. So if they are willing to spend more money for a great quality, well-blended or well-distilled spirit, it really stands to reason that the mixer should be of equal importance. “It’s important to remember that 100 per cent of spirits are sold in the liquor retail channel in Australia, however, traditionally, about 85 per cent of consumers have been buying their mixers in supermarkets – and that presents a really unique and huge opportunity for liquor retailers,” says Gaunt. So how can retailers encourage shoppers to spend a little more and purchase their mixers at the same time as purchasing their spirits? This all comes down to education and execution – and with so many different flavour varieties of mixers on the market, it’s important for retailers to understand which spirits are going to pair best with which mixer, and then merchandise these accordingly. And the best way for retailers to achieve this is by working directly with suppliers. “We’re committed to supporting retail partners
“I think from a whisky point of view, which is two and a half times bigger than gin and still predominantly drunk mixed – there is the idea that whisky has been waiting for a great mixer.” – Andy Gaunt, Fever-Tree
30 | National Liquor News
This sentiment also rings true for Thurman Wise,
through the things that we’ve learned such as the way
Head of Innovation at CAPI, who says: “A premium
we can merchandise in-store around flavour wheels
drink needs to be made with great ingredients, cut out
and paring tools,” says Gaunt.
the nasties, and have incredible taste. An increase in
“Spirit brand promotions see an increase in sales
competition and raised awareness of consumers is really
of up to 40 per cent when co-promoted with Fever-
sparking amazing new products and brands at a high
Tree alongside, compared to a promotion on the spirit
pace, which is incredible for everyone in the industry.
alone, demonstrating the opportunity for mixers
“We have quite a bit on our plate. We just released
to not only add additional basket revenue but also
our new Low Sugar Tonic, which is all natural with no
increase revenue on core spirits.
artificial sweeteners while offering a great tonic water
“Retailers should highlight the appeal of not only
at less than 11 calories and 2.2 grams of sugar per serve.
Fever-Tree, but a premium mixer purchase through
“At the end of June, we released a new Soda +
merchandising a range of tonic flavours alongside a
flavour and packaging update of our Soda + range,
range of gin flavours by style.
which adds a pop of colour to the bottles. The new
“But equally, remembering to remind shoppers that
flavour is Cucumber and Jasmine Green Tea, which
if three quarters of your drink is the mixer, why not
is sugar and sweetener free and offers a refreshing
have the best mixer? It’s actually a way of reminding
and crisp flavour profile that is perfect for mixing
people to even buy the mixer in the first place. And
with white spirits or just to enjoy on its own as an
we think that’s a really great opportunity for the liquor
alternative to sugary soft drinks.
retail channel – and it’s quite unique.”
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Liquor news straight to your inbox For the latest liquor retail news, subscribe to the National Liquor News e-newsletter
www.theshout.com.au/ national-liquor-news
North American Whiskey
From strength to
STRENGTH North American Whiskies have been performing well even through the challenges of coronavirus, as Brydie Allen reports.
North America has a long and rich history of
“Consumer demand and interest in American
whiskey production, with some reports stretching
Whiskey remains unchanged as they are generally
the roots of the category back into the 1700s. Over
excellent quality and at reasonable prices,” said David
time, the continent’s whiskies have developed into
Hounsome, National Sales and Marketing Manager
a category with impressive depth and widespread
at Edgemill Group.
appeal, becoming one of the most popular dark spirit categories for consumers worldwide.
Value growth in North American Whiskey is impacted by the ever-present trend of premiumisation,
In the Australian market, despite overall
with consumers often opting to ‘drink less but better’.
consumption levels continuing their general downward
Vanguard Luxury Brands, which distributes Michter’s
trend, the popularity of North American Whiskey
Whiskey, said this is evident when looking at data
remains steady, with pockets of modest growth.
over the last year.
Edgemill Group, which distributes Old Number
James France, Managing Director at Vanguard
Fifteen Bourbon Whiskey, says Australian consumers
Luxury Brands, said North American Whiskey
have a soft spot for the category.
is: “Doing well. According to IWSR data, the total
32 | National Liquor News
North American Whiskey
Did you know? In 1799, President George Washington had one of the largest whiskey distilleries in America.
The Buffalo Trace Distillery
US Whiskey market is flat at 1.425 million 9LE but
Beam Suntory has also recorded growth in
standard brands are down while premium brands
North American Whiskey of two per cent. Tania
are up. So as we are seeing in many spirit categories,
James, Brand Manager for Bourbon, said the easily
people really are drinking better.”
recognisable and trusted brands like Jim Beam are
SouthTrade International, which has an American
attractive to consumers.
Whiskey portfolio including Buffalo Trace, Sazerac
“Consumers are defaulting to brands they know
and Southern Comfort, just to name a few; said the
and trust, and the larger well-known brands are
premium sectors of North American Whiskey are
experiencing growth,” James said.
growing the fastest, helping to maintain the strength of the category overall. “North American Whiskey is the second biggest category, behind Scotch, in the off-premise and globally it remains the second largest category in whisky,” said Andy Milne, Brand Manager at SouthTrade International.
Meanwhile, the RTD format, while generally being flat in growth in the past year, still holds great opportunity. It’s why Old Number Fifteen released RTD cans earlier this year. “The Australian consumer has long been a loyal follower of Bourbon and as such it is the largest dark spirit in the RTD category. But the Bourbon RTD
Something for everyone
category hasn’t seen any real innovation for the past
The breadth of North American Whiskey products
20 years and all are heavily discounted in the national
makes the category inclusive to different consumers
chains,” said Hounsome.
and drinking occasions, with a versatility that continually attracts consumer interest. Campari Australia, which distributes Wild Turkey, said the glass format is strong and helps contribute to the brand’s strength in other formats.
“Edgemill has now provided the independent retailers of Australia, as a result of the launch of Old Number Fifteen Bourbon and Cola, an RTD they can call their own.” At the other end of the scale are the more
“The Bourbon glass category is driving strong value
premium products, which often mark special and
growth both pre- and post-COVID-19… Wild Turkey
memorable occasions. France said this part of
is in the top 20 brand value growth contributors to the
the category hasn’t always existed to the degree it
market,” said Nicole Stanners, Marketing Director at
does now, which shows how consumer demand is
Campari Australia.
strengthening across the board. July 2020 | 33
North American Whiskey
Above: Fred and Freddie Noe from Jim Beam Top right: Edgemill Group launched the Old Number Fifteen Bourbon & Cola cans earlier this year
“Up until a few years ago, there was a subset of whisky drinkers who did not see US whiskies as
As Hounsome said: “COVID-19 has impacted
premium or of high quality. I’m glad that consumer
the entire industry and economic outcomes for all
perceptions are changing with people opening up their
Australians and American Whiskey is not immune
repertoires to appreciate the truly amazing whiskies
to those same pressures.”
coming out of the US these days,” France said.
The impacts of the pandemic are wide ranging,
“From our side, we see any limited bottlings of
with many not being felt to their full force yet. But
Michter’s being fully pre-sold before they even
for North American Whiskey, there have been some
arrive. And in May we had just nine bottles of the
silver linings.
Michter’s Celebration Sour Mash which retails for a
Milne said that the change in drinking occasions
recommended $8,500 – they all sold out immediately
becoming home based meant more consumers were
and we could have sold more if they were available.”
bringing experience based consumption into their
Milne said the demand for the super premium
homes. After a first shock induced drop off, premium
North American Whiskey sphere is greater than elsewhere too.
34 | National Liquor News
Impacts of the pandemic
off-premise purchases began again because of this. “As time has gone on, consumer confidence in
“Within the top-end of the category, there are the likes
the economy seems to have relaxed slightly and
of Pappy Van Winkle and George T Stagg which continue
drinking occasions have shifted to educational
to win awards and be the bragging rights of those that
tastings online, Zoom catch ups with friends and
have tried it. These whiskies sit on many people’s lists as
now in certain states, small gatherings at home. This
the unicorn that has to be tried at least once in their life
has re-ignited consumer intrigue and exploration
– a list that for most is dominated by North American
with people trading up again and exploring new
Whiskies over any other country,” Milne said.
whiskies,” Milne said.
North American Whiskey
France said the slower pace of increased time at home had made some consumers become more adventurous in the category. “I think it has made people take the time to explore and appreciate premium US whiskies at home. This is something people may not have done if they weren’t confined to their homes for so long. We’ve seen a definite jump in Michter’s retail sales in the last few months,” he said. Beam Suntory has also experienced changes in consumer behaviour, applying to products of all price points. One notable adjustment has been moves between format and pack size. “We’re seeing a shift to larger pack sizes and one litre has grown significantly ahead of 700ml. While there has been
What’s happening in North American Whiskey?
accelerated growth within the mainstream
• Buffalo Trace’s first experimental
price segment, premium has also continued to grow, driven by Maker’s Mark. So as consumers have less income and more
• Old Number Fifteen has released
release for the year is a wheat recipe
RTD Bourbon and Cola in cans at two
Bourbon aged for four years (filled
different strengths, a first for the brand.
at 114 proof), cut with water to 100
• Michter’s has a range of periodic
financial concerns, they are moving to one
proof, then re-barrelled and left to
litre rather than purely trading down to
limited releases coming and going,
age for another eight years. A small
like the Celebration Sour Mash,
value offerings,” James said.
number of bottles will be in Australia
Toasted Bourbon, Toasted Rye and
soon. The Buffalo Trace Distillery has
Cask Strength Toasted Rye. You’ll
RTDs are still purchasing these for in-home
also recently won Distillery of the
also be able to frequently see
consumption. By and large, these beverages
Year, alongside 19 awards for their
characters on the TV show Billions
spirits, at the 2020 San Francisco
drinking Michter’s on screen.
“Those who are regular consumers of
are not being picked up for experimental purposes, but rather as a top-up purchase. Others are also ‘investing’ in spirits to be able to make at-home cocktails.” The move to ‘invest’ in glass bottle spirits is one that Campari Australia has noticed,
World Spirits competition. • Jim Beam turns 225 years old this year.
• Wild Turkey has recently launched Master’s Keep Cornerstone Rye,
The family is celebrating with a limited-
retailing for $250 a bottle. In August,
edition commemorative label and seal
they plan to launch Master’s Keep
and an augmented reality experience.
Bottled in Bond.
and also one that they see lingering past the initial easing of social restrictions.
But it’s not just economic changes of
will look to brands for light-hearted
“During the recent COVID-19 pandemic,
the pandemic that will impact consumer
distraction to make them feel good, continue
consumers have been searching for more
behaviour – as society adapts to the new
to offer escapism and celebrate humanity,”
value in their purchases, driving recent
normal, many people are re-evaluating
Stanners said.
strong demand of glass Bourbon to make
what matters most to them. Stanners said
North American Whiskey is a category
drinks at home,” Stanners said.
that brands that do this too, and stay true to
with an adaptability to maintain consumer
who they are, will be most well positioned
interest even in one of the hardest times our
for success.
modern world has faced. And as Milne said:
“Despite the gradual lifting of restrictions, some consumers will remain socially cautious. Entertaining at home in
“Beyond economic drivers, consumers
“There’s something for everyone… Name
small groups will continue as a key occasion
will reappraise their value systems with
another category that has that much diversity
and the trends of e-commerce and cocktail
increased focus on authenticity, purpose,
and options for consumers to choose from
making and buying at home will continue.”
social good and transparency… Consumers
whilst still representing value for money.”
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July 2020 | 35
The Brew Review With winter in full swing, our tasting panel sat down to try some amazing beers and ciders.
The Panel
Michael Capaldo Sales Rep, Hops Products Australia
Liam Pereira Charlie Whitting
Venue and Events Manager, Batch Brewing Co
Former Editor, Beer & Brewer
Rosemary Lilburne-Fini Guy Southern
Craft Beer & Cider Specialist, Camperdown Cellars
Contributor, Crafty Pint
Josh Quantrill Neal Cameron
NSW Sales Manager, Capital Brewing Co.
Technical Director, Brewtique
Judd Owen Jamie Webb-Smith
Contributor, Crafty Pint
Brewer, Yulli’s Brews
Aaron Edwards Benji Bowman
Owner, Bitter Phew
Sales Rep, Capital Brewing Co
Keith Grice
O AS N
A
L
Justin Fox
SE
Head Brewer, Hunter Beer Co
Head of Sales, Bintani
FO
36 | National Liquor News
CUS
What’s our Seasonal Focus? This issue, we’re taking a look at those darker beers, the porters and stouts
Beer Tasting
Modus Operandi Imperial Blueberry Sour Style: Imperial sour ABV: 8% This is a vibrant, redpurple beer with good head retention. The nose brings a lactic tang with berry notes, while the palate enjoys a sherbet-like tartness without being puckeringly sour. Notes of purple grape, bubblegum and blueberries shine through along with a noticeable bitterness. The high alcohol content brings a booziness to the beer. Mobrewing.com.au
Willie the Boatman Wet Willie
Beerfarm Pale Ale
Nowhereman Rhapsody XPA
Deeds Quiet Deeds Sawtooth
Style: Wet hop hazy pale ale ABV: 5.2%
Style: Pale Ale ABV: 4.7%
Style: XPA ABV: 5%
Style: Kettle sour ABV: 4.4%
Pale gold in colour with a light haze and a big, persistent off-white head. The aroma is soft, clean and of low intensity while there is a grainy sweet malt character with low hop scents. Grainy sweet up front that follows through with a fairly neutral hop character. Medium to high hop bitterness and a clean finish. All up, clean and approachable with low hop character and well balanced bitterness.
Golden straw in colour with a faint haze, this beer brings a big citrusy nose into play, backed up with some juicy tropical notes and a hint of pine. There are further citrus hops with lemon rind and orange pith on the palate, largely concentrated at the front. Grapefruit, sage and white pepper are also all present. The mouthfeel is light and spritzy. The bitterness and malt sweetness balance nicely at the finish to leave you with memories of pineapple, citrus pith and white peppercorns.
This pineapple kettle sour brings incredible sweet fruit juice aromas to the party right from the off. Light straw in colour with a clean, white head, this beer’s profile is simply bursting with fruit juice, with mango and pineapple the most dominant. It is then rounded out with a beautiful pine finish. A really clean mouthfeel and a great carbonation makes this beer fantastically refreshing. A real winner for a hot, sunny day.
Soft on the nose, this pale ale gives off gentle aromas of lemon, grass and lemongrass. These are backed up in the mouth and supported by hints of kiwi fruit, apples, pine resin, wheat and the soft greenness of baby spinach. Well balanced and eminently drinkable, this is a sessionable beer despite the ABV. The finish is one of lingering gentle bitterness with a surprising sweet upswing at the end.
Beerfarm.com.au
Willietheboatman.com
Deedsbrewing.com.au
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SE
O AS N
FO
CUS
A
O AS N
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Nowhereman.com.au
CUS
Blizzard Summit Stout
Blackman’s Barrel Farm Sour
Beerfarm IPL
Holgate Brewhouse Emperial IPA
Exit Brewing Milk Stout
Style: Stout ABV: 6.5%
Style: Sour ABV: 4.5%
Style: IPL ABV: 5.2%
Style: IPA ABV: 9%
Style: Milk Stout ABV: 5.2%
A marvellously luscious nose discombobulates the senses from the first sniff, where roasty malts, complex yeast and balanced alcohol caress the drinker’s senses. The first sip then heightens the experience with rich candy, chocolate pudding and velvet alcohol. A dark beer with a slight ruby edge, this is just what the doctor ordered for a cold, blizzardy night in. The drinking sensation is divine and well worth the effort!
Hazy and with a light, golden colour, its light aroma is correct for the style and brings lactic tang and orange peel to the nose. The first sip brings tropical fruit – pineapple, mango and banana – with restrained acidity and perhaps some saltiness. The body is light and the tartness is moderate. There’s a nice, lingering orange sherbet finish.
A clean, crisp lager with a good balance of hop bitterness that still lets the yeast characters sit well. Pale straw in colour with no haze and a lasting white frothy head. The aroma is hop forward with some tropical fruit and grassy notes while the palate senses sweet malt too. The medium to high body, with high carbonation, leaves a refreshing bite on the finish.
This year, the brewers decided to shave a little off the ABV to make this massive beer more drinkable, though they stopped short of calling it a sessionable Imperial IPA! The aroma is chockfull of super-fruity US hop aroma. Think juicy pineapple, tart citrus, stone fruit, boiled lollies and bubblegum. On the palate the fruity mélange is underpinned by a bold, evergreen hop bitterness. Mouthfeel is full and luxurious yet at the same time dangerously drinkable.
This one pours rich black with a persistent tan head. Chocolate and coffee abound on both aroma and taste, with accents of vanilla, liquorice, roasted grains and a hybrid earthy-floral hop flavour. The addition of lactose has minimal impact on the palate, just enough to assist in abating roast malt bitterness without inducing an overtly sweet stout. A classic style that has been honed to perfection over the last two winters and will serve well in the cold months ahead.
Blackmansbrewery. com.au
Blizzardbrewing.com
Beerfarm.com.au
Exitbrewing.com
Holgatebrewhouse.com As published in Beer and Brewer Winter 2020
July 2020 | 37
Wine Tasting Review
Australia’s Sweetheart: Shiraz The National Liquor News tasting panel sipped and swirled their way through a selection of Shiraz this month. Here are their highest scoring wines across three price brackets.
Panels Picks
The Panel ➤
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C hristine Ricketts, Wine Educator, The Wine Quarter A ndrew Graham, Online Communications Manager, The Wine Collective A ndrew Stubbs, Manager, Vine Wine S abine Duval, Senior Wine Buyer, The Wine Collective B ryn Lucas, Purchasing Manager – Wine & Tobacco, Heinemann Australia A ndrew Milne, Brand Manager, SouthTrade International M ichael Park, Wine Merchant, Dan Murphy’s Kingford S alvatore Margiotta, State Sales Manager, NSW & ACT, Delegat Limited A ndy Dean, Co-founder, The Tasting Glass
Shingleback
Château Tanunda
Bleasdale
Unedited
Grand Barossa
Bremerview
T om Czerski, Purchasing Manager, NSW Golf Club
Shiraz
Shiraz
Shiraz
Region: McLaren Vale
Region: Barossa
Region: Langhorne Creek
A my Hayes, Freelance Wine Writer
VIN: 2017 LUC: $53.75
VIN: 2017 LUC: $16.56
VIN: 2018 LUC: $13.98
Distributed by: David
Distributed by:
Distributed by:
A ndy Young, Editor, The Shout & Bars and Clubs
Muster (SA); Shingleback
Château Tanunda
Negociants Australia
“Chunky and generous. Has an assured, almost sausage-y savoury Shiraz character and a warm, generous finish. Good solid commercial wine.” – Andrew Graham
“Appearance is bright and clear. Nose shows sweetness, like jelly crystals. Palate shows some more warmth, oak is evident but the overall wine has some nice flavours.” – Sabine Duval
The System 95-100 Classic: an exceptional wine 90-94 Outstanding: a wine of remarkable character 85-89 Very good: a wine with impressive qualities
38 | National Liquor News
(Nationally)
“Beautifully made, waves of powerful fruit flavours roll across the palate building intensity and complexity. Tannins and acid are nicely balanced and do very well controlling this wine.” – Michael Park
Wine Tasting Review
LUC $20 and over Taylors The
Mea Culpa
Pioneer Shiraz
Syrah
Region: Clare Valley
Region: Yarra Valley
VIN: 2014 LUC: $107.50
VIN: 2018 LUC: $28
Distributed by: Taylors Wines
Distributed by: Brown Family Wine Group
“Beautifully structured with supple tannins and great length – the full package.” – Bryn Lucas
“Mint and eucalypt immediately evident on the nose. Wine shows a lovely fruit spectrum of mint, blackberry and cedar oak.” – Sabine Duval
Bird in Hand
The Château 50 Year
Shiraz
Old Vine Shiraz
Region: Mount Lofty Ranges
Region: Barossa
VIN: 2017 LUC: $28.38
VIN: 2016 LUC: $45.85
Distributed by: Bird in Hand
Distributed by:
“Alcohol didn’t stick out in any of these wines, a boon for the category.” Andrew Graham Online Communications Manager, The Wine Collective
Château Tanunda
“An elegant and well balanced wine with good structure. Drinking well now and will continue to develop with age.” – Tom Czerski
“A more traditional, bold style of Australian Shiraz, but done well. Aromas of berry compote, mixed spice and dark chocolate.” – Bryn Lucas
Food Pairing ➤
The Gate by
Harewood Estate
Shingleback
Reserve Shiraz
Region: McLaren Vale
Region: Great Southern
VIN: 2017 LUC: $23.65
VIN: 2014 LUC: $23.65
Distributed by: David Muster
Distributed by: Single
(SA); Shingleback (Nationally)
Vineyard Sellers
“A length that just keeps on getting better. Like opening up an oven with a black fruit crumble and letting the aroma waft through the house.” – Andrew Milne
“Opulent and lavish chocolate oak, berried style. You know what you’re getting here – a big mouthful of dense flavour and oak tannins.” – Andrew Graham
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“ A Sunday roast leg of lamb or anything barbecued.” – Bryn Lucas “ Any roasted vegetable dish would be ideal, charcuterie or baked/ steamed salmon.” – Amy Hayes “ Lamb shoulder cooked low and slow with garlic and rosemary.” – Salvatore Margiotta “ Protein rich foods such as red meat dishes or Umami rich dishes like a mushroom/ eggplant lasagne.” – Christine Ricketts
July 2020 | 39
Wine Tasting Review
LUC $14-$20
“I did notice that most of the wines led with brightness of fruit rather than oak. Nicely balanced wines.”
De Bortoli The Estate
Leconfield
Vineyard Shiraz
Shiraz
Region: Yarra Valley
Region: McLaren Vale
VIN: 2018 LUC: $19.84
VIN: 2018 LUC: $16.88
Distributed by: De Bortoli
Distributed by: Leconfield Wines
“Liquorice aromas, red fruit. Fresh in style and juicy. Very easy drinking and true to style.” – Tom Czerski
“Peppery fruit nose as enticing as the deep red colour. Fine tannins and good oak bring structure to this wine.” – Andy Young
Christine Ricketts Wine Educator, The Wine Quarter
Swan Bay
Beresford Classic
Shiraz
Shiraz
Region: Bellarine Peninsula
Region: McLaren Vale
VIN: 2016 LUC: $14.41
VIN: 2017 LUC: $19.86
Distributed by:
Distributed by:
Scotchmans Hill
Vok Beverages
“Good wine, starting to soften with age.” – Sabine Duval
“A serious and complex nose, then a firm and thick leathery delivery in the palate. Full bodied and fruit forward, and hints of cloves, star anise and eucalyptus.” – Andy Dean
Shingleback Davey
D’Arenberg The
Estate Single
Footbolt Shiraz
Vineyard Shiraz
Editor’s Picks ➤
➤
➤
1 De Bortoli Woodfired 9 Shiraz 2017, Heathcote, LUC $15.66 (De Bortoli) 9 Taylor Made Shiraz 2017, 8 Clare Valley, LUC $18.28 (Taylors Wines) 88 Yalumba Organic Shiraz 2018, South Australia, LUC $13.33 (Samuel Smith & Son)
40 | National Liquor News
Region: McLaren Vale
Region: McLaren Vale
VIN: 2017 LUC: $15.05
VIN: 2017 LUC: $15.05
Distributed by: Off The Vine
Distributed by: David Muster
(WA); Empire Liquor (SA);
(SA); Shingleback (Nationally)
Young & Rashleigh (ACT); The Wine Company (VIC); The
“Palate shows an even mouthfeel, the wine needs to be decanted, however great structure of tannin/acid and dark berried fruits.” – Sabine Duval
Wine Tradition (QLD); Young & Rashleigh (NSW)
“Strong, structured and silky tannins, then bramble and plum. A variety of herby/floral flavours emerge: cloves, liquorice and sage.” – Andy Dean
Wine Tasting Review
LUC $14 and under De Bortoli
Silkwood Estate
Winemaker
The Bowers Shiraz
Selection Shiraz
Shiraz facts
Region: Pemberton
Region: Riverina
VIN: 2018 LUC: $12.90
VIN: 2019 LUC: $6.97
Distributed by: Single
Distributed by: De Bortoli
Vineyard Sellers
“Drink now. High acidity.
“Medium bodied with some
Strawberries. Subtle fruit. On
charming red fruit characters
the lighter spectrum. Moreish.
and mocha on the palate, bright
Good length.” – Tom Czerski
and crunchy acid – maybe a bit
➤
➤
➤
lean.” – Amy Hayes
➤
Harewood Estate
Brockenchack Zip
Shiraz
Line Shiraz
Region: Great Southern
Region: Eden Valley
VIN: 2018 LUC: $12.90
VIN: 2017 LUC: $13.71
Distributed by: Single
Distributed by:
Vineyard Sellers
Brockenchack Wines
“Medium bodied with aromas
“Dark berry fruit aromatics
of baked cherries and Asian
with top notes of white pepper.
spices. Very good value.”
Well structured with good
– Bryn Lucas
length.” – Bryn Lucas
Briar Ridge Old
Richard Hamilton
Vines Shiraz
Little Road Shiraz
Region: Hunter Valley
Region: McLaren Vale
VIN: 2017 LUC: $12.70
VIN: 2018 LUC: $13.98
Distributed by: Free Run
Distributed by:
Distributors
Leconfield Wines
“Palate is medium bodied
“Red berries with touches of
with noticeable savoury red
chocolate and pepper. A nice
fruits and some earth and
tannin grip, enjoyable sweet
wild mushrooms all working
spice on the late palate.”
together.” – Andrew Stubbs
– Andy Young
S hiraz is Australia’s best known and most widely planted variety. I t is grown in virtually every wine region in Australia. B arossa is home to some of the oldest Shiraz vines in the world. Langmeil Freedom vineyard is believed to have been planted in 1843 and is still producing today. S hiraz creates medium to full-bodied wines with varying flavour profiles and structure depending on region, climate and winemaking techniques.
Source: Wine Australia
“Australia’s sweetheart grape: these are all classic examples of wines displaying the love Shiraz has for our warm, sunny climate – and its talented winemakers.” Andy Dean Co-founder, The Tasting Glass
July 2020 | 41
Strikeforce
Managing retail real estate Stephen Wilson, Category & Insights Manager at Strikeforce, breaks down how to deliver the most return out of your retail space. Range and space decisions regularly made
So how do you manage this quandary?
Once a decision has been made to
by retailers are critical to meeting shopper
Regular assessment of sales, whether it’s
introduce a new product the next step is to
demands, ensuring maximum return and
units per store per week or dollar sales, is a
review the tail of category items and look at
driving repeat business by providing the right
true and tested method of establishing the
which of these lines will be deleted to make
product in the right place at the right time.
importance of each item in each category,
room for new products.
Whether the store has a large or small
to identify your best sellers and importantly
It is not as simple as replacing the
footprint shoppers expect access to the latest
the tail of products that are not meeting
existing facings of the soon to be deleted
on trend products. The new product pipeline
your expectations.
lines. This approach can often lead to out
never stops flowing with the next ‘hot, must
Products that consistently perform
have’ product prompting the question, do
to or above expectations become part
I want or need to have this line as part of
of your core range. Items that sit below
This is where engagement with space
the range?
an established benchmark can then be
planning is a pre-requisite for maximising
considered for deletion.
retail space and ensuring continued on-
The rise of hard seltzer is a perfect
of stocks and lost sales as demand has yet to be established.
example of how new trends can place
The caveat here is that there will be
pressure on existing fridge and shelf space.
brands that have unique features or benefits
Shelf capacity and total category make up
Where do hard seltzers sit in the fridge?
that drive customer traffic, and these should
should determine where the new products
Should they be next to the beer? In the
continue to be ranged. This type of approach
should reside, how many facings should be
ready-to-drink section? Or below the
takes personal preference out of the process.
dedicated to these new lines and position in
sparkling wine?
Trade media, customer feedback, requests
shelf availability.
relation to other category brands.
Whether the product is chilled or ambient
for a particular brand and understanding
This simple process ensures that your
there is finite space available and it is essential
category trends all help make the decision
range is constantly reviewed, aligns with
that every square foot of retail space delivers
about whether you should bring the new
contemporary trends and meets your
an acceptable return on investment.
line into your range or not.
customer needs.
42 | National Liquor News
■
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Do you have an upcoming launch, NPD, line extension or promotion? Then drive brand awareness. Support your sales team. Book a campaign.
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on 02 8586 6205 or email stwilliams@intermedia.com.au
* Google Analytics 2019, TheShout averaged 60,497 unique users per month.