Marketplace Brand news and promotions Compa Drinks Co. launches tequila seltzers in Australia A new brand is causing a buzz in Australia’s liquor industry, launching a line of tequila-based seltzers into Australia. SKUs - Grapefruit (inspired by the Paloma cocktail) and Mango (inspired
Big Drop releases new limited edition winter beer
by mango margaritas).
Following on from their hugely successful first
Compa Drinks Co. has just released its two naturally flavoured debut
Compa Drinks Co. is a certified foreign bottler of tequila and tequila-
seasonal release, Poolside, the world’s most
based products, which is no small feat for an independent Australian
awarded brewer of alcohol-free craft beers, Big
company. The new seltzers use 100 per cent premium Blue Agave
Drop Brewing is back with a brand new limited
tequila, blended and packaged into the RTDs in Sydney. Co-founder and
edition winter release.
Managing Director, Nick Chappell, said this creates a fresh and clean flavour-forward product with a unique point of difference. “On the back of the huge growth in both the agave space and seltzer market, a tequila seltzer was a match made in heaven,” he said. “The process of getting our products to market has taken around 14
Available for ranging from mid-June, Woodcutter Brown Ale, is likened to “having a cup of coffee surrounded by Autumn leaves” and is sure to be yet another crowd pleaser from the brand. Featuring hints of bonfire and toffee
months and so far the response has been incredible. As one of, if not the
apple, with a rich, warming, peppery finish,
only, seltzers on the market using real 100 per cent Blue Agave blanco
Woodcutter certainly draws on Big Drop’s English
tequila, we have found a point of difference in a saturated market.”
heritage but, as with all the brand’s beers, is
Compa Drinks Co. said there is a sizable opportunity with this RTD innovation, noting that Australia is now the third biggest consumer of agave-
brewed locally and more sustainably in Australia. Woodcutter has previously won top prize
based spirits per capita globally. In addition, both tequila and seltzer sales
for Best Low Alc Dark Beer at the 2019 World
have increased exponentially in the past two years, with no sign of slowing.
Beer Awards and will be the perfect winter
The new tequila seltzers from Compa Drinks Co. are available now via Kaddy or ALM.
complement to their Galactic Milk Stout, which took out World’s Best No Alc Beer’ at the 2021 World Beer Awards. With its use of Bramling Cross hops and notes of honeycomb, chocolate and coffee, it’s quickly gaining a strong yearround fan base here in Australia. Given the IWSR finding that 65 per cent of Australian consumers are looking to try new no and low alcohol offerings, these two winter brews from Big Drop are sure to help you maximise your no-low offering this winter. So grab that fluffy jumper and marshmallows and make this a booming non-alcoholic winter by ordering yours through Paramount, Kaddy, Polkadot (TAS) and Wine Gang (WA). Alternatively, contact the Big Drop Team at: customersupport@bigdropbrew.com
12 | National Liquor News
