AUSTRALIA’S LEADING LIQUOR INDUSTRY MAGAZINE
vol. 39 no. 4 - May 2020
RELAUNCHING AN ICON. GLENFIDDICH READIES TO ELEVATE ITS LUXURY STATUS.
Connecting Brands With Retailers
Stay safe and let’s keep talking
launches new Digital Marketplace e in t h l l st a ce ur tpla o e k y r ma al
dig it
Bo
ok
Connects brands with tens of thousands of customers nationally
THE SHOUT WEBSITE
0s of reta i l er by 100
a rk et pl a c e ita l M
ited
Dig
v is
YOUR COMPANY
How it works!
s
ta Re p ur yo
ile rs ord ro du er ct dir ect
RETAILERS
As sales teams reduce the frequency of visiting liquor retailers and venues, TheShout will step up and help complete the sales cycle TheShout Digital Marketplace • Reach 60,000+ customers nationally • Weekly Digital Marketplace eDM sent to 18,000+ trade nationally • Your ‘brand stall’ hosted on the website • Very low cost • Practice social distancing • Complete the sales cycle
For more details on the Digital Marketplace please contact Shane T Williams e: stwilliams@intermedia.com.au m: 0431857765
Editor’s note
Editor’s note
WE ENCOURAGE RESPONSIBLE DRINKING Get the facts DrinkWise.org.au
PUBLISHED BY: Food and Beverage Media Pty Ltd A division of The Intermedia Group 41 Bridge Road GLEBE NSW Australia 2037 Tel: 02 9660 2113 Fax: 02 9660 4419 Publisher: Paul Wootton pwootton@intermedia.com.au Editor: Deborah Jackson djackson@intermedia.com.au Journalist: Brydie Allen ballen@intermedia.com.au General Manager Sales – Liquor & Hospitality Group: Shane T. Williams stwilliams@intermedia.com.au Group Art Director – Liquor and Hospitality: Kea Thorburn kthorburn@intermedia.com.au Production Manager: Jacqui Cooper jacqui@intermedia.com.au Subscription Rates 1yr (11 issues) for $70.00 (inc GST) 2yrs (22 issues)for $112.00 (inc GST) – Saving 20% 3yrs (33 issues) for $147.00 (inc GST) – Saving 30% To subscribe and to view other overseas rates visit www.intermedia.com.au or Call: 1800 651 422 (Mon – Fri 8:30-5pm AEST) Email: subscriptions@intermedia.com.au
Average Total Distribution: 10,119 AMAA/CAB Yearly Audit Period ending September 2019.
Deborah Jackson, Editor
Disclaimer
02 8586 6206 djackson@intermedia.com.au
The Intermedia Group’s Environmental Responsibility The Intermedia Group takes
we ensure that the products and
PEFC certified wood
its Corporate and Social
services used in the manufacture
and paper products come
Responsibilities (CSR) seriously
of this magazine are sourced from
and is committed to reducing its
environmentally
from environmentally
impact on the environment. We
responsible suppliers.
continuously strive to improve our
This magazine has been
appropriate, socially beneficial and economically viable management of forests.
environmental performance and
printed on paper produced from
to initiate additional CSR based
sustainably sourced wood and
projects and activities.
pulp fibre and is accredited
delivery process of this magazine
under PEFC chain of custody.
is 100% biodegradable.
As part of our company policy
4 | National Liquor News
The wrapping used in the
National Liquor News proudly partners with Retail Drinks Australia.
This publication is published by Food and Beverage Media Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication. Copyright © 2020 - Food and Beverage Media Pty Ltd
Lion is proud to Support Your Local through this uncertain time and into recovery
Making draught beer available and safe to sell
Taking back unused kegs
Readying tap systems for re-opening
We’re distributing 1.25L ‘growler’ PET bottles to pubs and clubs nationally to help sell draught beer. 10,000 growlers and 500 dispensers are already on their way to venues in NSW
We’ve credited 4,460 customers a total of $23.5 million for 85,279 kegs, with many more to come
We’ve cleaned 10,000 beer couplers and taps to help some 500 pubs get ready to re-open once social distancing measures are lifted
lionco.com
Contents May 2020
Regulars
Wine
8 The latest liquor industry
30 Is COVID-19 affecting the
news for retailers around Australia
domestic wine market? 32 Vintage 2020 – how has
20 Marketplace: Connecting brands with liquor retailers
it fared? 38 Wine Tasting Review:
22 IRI: Will the pandemic impact Christmas 2020 sales? 28 ABA applauds industry support during COVID-19
Retail Focused
Pinot Noir
Beer 29 IBA: We catch up with new GM Kylie Lethbridge 36
14 Social Media: Online engagement skyrockets 15 Leasing: Do you understand your rights? 16 Norrelle Goldring provides some post COVID-19
go unheard
Spirits 12 Cover Story: William Grant & Sons relaunches an icon 27 Spirits & Cocktails Australia introduces new
predictions 18 Retail Spotlight: #GoWithEmptyEskys shifts focus 24 Liquor Legends fast tracks new tech rollout 26 Are your cyber-security systems up to scratch? 31 Essential support during unprecedented times
6 | National Liquor News
Beer Tasting Review
42 Brewing: Excise tax cries
leadership team 34
Retailing Aperitivo
W E N
ARBORALIS NOTES OF HONEY, DRIED FRUITS & DELICATE SPICE.
News The latest liquor industry
For retailers around the country
Retailers adapt to changing shopper behaviour As more and more consumers are trading down to help manage their household budgets, liquor retailers are needing to be more agile than ever. Unemployment figures continue to rise and as such consumers’ discretionary spend is much lower – and this is being reflected through liquor retail, with IRI data reflecting a shift away from premiumisation and more towards bulk and value products. Lachlan Cameron, Consultant at IRI highlights a “clear preference for quantity over quality, evidenced by stronger
Intermedia makes it easier for brands and retailers to connect
growth in larger pack sizes in addition to a sharp increase in Private Label sales”. “In addition many consumers are sticking to brands they know,
The increase and importance of virtual events and digital
spurning experimentation as evidenced by eight of the top 10 growth
communications has become undeniably significant, and
brands over the last two weeks being in the top 10 biggest brands.”
even more so during the global pandemic. And so in line with the growing demand, The Intermedia Group has added a new service to its portfolio – Virtual Events – offering multiple brand opportunities in the digital event space. Virtual Events provides end-to-end solutions to deliver virtual events and digital communications through The Intermedia Group’s proven distribution channels. Delivering live and recorded content to the audience directly, brands will be able to boost their engagement, brand awareness
Cameron also noted that while consumers are more price conscious many are still keen for quality products, which presents a challenge for retailers. Paul Ververis, Director of Liquor Emporium, has told National Liquor News that liquor retailers need to be agile and able to quickly adapt to the changing market. “You need to let the shoppers tell you what they want to buy, and they do that with their pockets,” he said. “We are needing to find better products at a cheaper price.
and lead generation by live stream and or long-term hosting
Honestly, I think the average spend from customers is high but they
to ensure reaching the largest possible audience.
are getting so much more product for what they’re buying. So
The opportunities are endless, from studio environment
where they would normally buy a $60-$80 bottle of Champagne,
and remotely, type of event and communication, messaging,
we’re already seeing people buying two $40 bottles instead. And
branding and content delivery… It has never been easier to
eventually that might go to six $10 bottles. It just has to.
expand the digital opportunities. “As a B2B media company, we’re in the business of
“The $550 or $750, that people are entitled to (through JobSeeker or JobKeeper) really doesn’t go far.
connecting brands with their customers – so we’re very
“Don’t get me wrong, there are still people with high disposable
excited to be launching Virtual Events, which provides
incomes that are still buying premium products, but the majority of
our clients with dynamic new marketing opportunities
the customer base is definitely looking for value now.”
and makes events accessible to everyone, irrespective of geography or social distancing rules,” says The Intermedia Group Managing Director, Simon Grover. “A natural extension to our existing media solutions, Virtual Events enables companies to continue to engage and interact with our audiences, sharing expertise, showcasing brand credentials and building relationships with customers, even in these unprecedented times.” For more information contact Beth Tobin on btobin@intermedia.com.au or 0413 762 757.
8 | National Liquor News
News
WA restrictions eased, but retailers remain vigilant The Western Australian Government has announced
More newsletter reads
a cautious easing of restrictions, including allowing indoor and outdoor gatherings of up to 10 people. The new 10-person rule, which became effective
➤
on Monday 27 April, brings WA in line with the restrictions in South Australia. The changes, based on health advice, follow
➤
a continued low number of new cases and the encouraging response to COVID-19 in WA. They
the reality is there could be a return to a more rigid
open the door for more non-contact recreational
lock down during winter, therefore we must ensure
activities such as private picnics in the park, fishing,
we plan for the worst and hope for the best.
boating, hiking and camping – all in compliance
“So, if there is anything that needs attention like a
with travel restrictions, social distancing practices,
faulty ‘tap and go’ terminal, any refrigeration servicing
and the 10-person rule.
or general maintenance that needs help from a third
The Liquor Stores Association of Western Australia (LSA WA) says that these are all great signs that show the spread of the virus is being well managed, but CEO Peter Peck is reminding liquor retailers to not become complacent. “I do stress, we are managing it, not defeating it,” he said.
➤
party, now may be the best time to get it done. “I’d also encourage you to look at your staff roster. Do you have a plan if you or your staff can’t work? “I suggest having a Plan B for staffing. It could be the time for family or friends to get a Responsible Service of Alcohol (RSA) certificate just in case. “To get on top of the virus it’s important we all
“With the colder months just around the corner,
➤
stay two or three steps ahead.”
➤
W ine exports positive but pandemic impacts yet to come D an Murphy’s boosts employment and entertainment R etail Drinks criticises ‘inconclusive and inadequate’ MUP report C oles expects elevated liquor sales to continue O verall alcohol purchases drop as panic buying stops
Sign up to our fortnightly Newsletter by going to this URL: https://www.theshout.com. au/subscribe-to-nln/
Coronavirus spurs deferral of Containers for Change The launch date for Containers for Change in Western Australia has been deferred due to the coronavirus pandemic.
and significant project the industry will buy-in on. “We believe the scheme reflects the changing values in our society and while there is a small
Originally planned for launch on 2 June,
cost to the consumer, there are massive benefits
the decision to delay the scheme is due to the
to the environment and community, including the
unprecedented impact of COVID-19 and its
creation of new jobs and allowing charities and
expected disruption to refund points.
community organisations to raise money.”
Industry associations have welcomed
Environment Minister Stephen Dawson, said
the deferment, which they say will allow
that there were too many potential health risks
stakeholders to focus on getting through this
and logistical difficulties to start the scheme on
unprecedented period.
2 June.
The scheme’s postponement is in accordance
“While it is disappointing to be deferring the
with advice from the scheme co-ordinator, WA
scheme, we remain committed to delivering the
Return Recycle Renew Ltd (WARRRL).
most diverse and accessible scheme in Australia.
Liquor Stores Association (LSA WA) CEO,
“We will continue to work together and
Peter Peck, says: “The deferment of the CDS
update the community, operators and suppliers
will allow the relevant stakeholders to focus on
throughout this period of uncertainty.”
the task at hand and that is getting through the other side of this global pandemic. “Not withstanding, the CDS is a worthwhile
A review will take place in August 2020 to determine whether the scheme’s new start date will be November 2020 or June 2021. May 2020 | 9
News
Voluntary purchase limit restrictions ended Retail Drinks Australia has confirmed that its members’ voluntary national initiative, which placed temporary limits on the amount of product customers could purchase in one transaction, has ended. Retail Drinks CEO Julie Ryan said the restrictions had served the purpose of alleviating concerns regarding potential panicbuying of alcohol. “The specific purpose of the restrictions was to demonstrate
Success continues for Lyre’s
coordinated industry leadership by liquor retailers, and to pre-
It is just 12 months since Lyre’s launched its range of non-
emptively address concerns regarding panic-buying.
alcoholic spirits in Australia, and already the brand has become
“After monitoring data closely over the last month, we can report that despite early elevated purchasing following initial
the world’s most awarded non-alcoholic spirit. Following on from its success at the Concours d’Spirits competition last year where the Aperitif Rosso was awarded a double gold medal and three other spirits won silver medals, Lyre’s has enjoyed more success at the San Francisco World
announcements of COVID-19 related restrictions, we have seen purchasing trends flatten and return to near-normal. “Retail liquor trading has returned to 2019 levels, and in many cases is actually significantly lower. “On average, liquor retail sales in April are up to 15 per cent
Spirits Competition (SFWSC). The SFWSC is one of the most prestigious spirits competitions in the world and Co-Founder Mark Livings said that for Lyre’s to be awarded 10 medals at the competition, highlights the
lower than this time last year and Easter trading was also up to 10 per cent lower than the 2019 Easter trading period. “Some liquor retailers are reporting their worst April trading in over four years.
credibility of the brand. “This is a real watershed for us,” Livings said. “Ten medals
“The significant reduction in liquor sales is consistent with the
including two golds, builds on our double gold at SommCom and
Commonwealth Bank of Australia, Global Economic & Markets
the Drink Easy awards in Australia. We are very, very proud to be
Research report CBA Card Spend – week ending 3 April 2020,
the most awarded non-alcoholic spirit in the world now.”
published 6 April 2020, which showed that overall alcohol
Speaking about what has been the highlight for the brand over its first 12 months, Livings said: “It’s really interesting to see the interest go from something quite passive with some curiosity
purchasing was 10 per cent lower in the first week of April than the same time in the prior year.” Ryan says that Australians’ alcohol consumption has been
but not a lot of commitment and reverse to have companies
trending down for many years, and a short one-week spike in
approaching us and asking ‘can they distribute for us’ ‘how do
purchasing associated with the fear of bottle shop closures has
they get their hands on our product’.
done nothing to change that.
“We have had enquiry from every corner of the Earth, from Bangladesh to Brazil there are distributors who want our product ASAP, which is really encouraging.” Lyre’s is currently available in eight countries and was set to launch in 25 more, but those plans have been put on hold due to coronavirus. But virus-permitting the brand will be available across Western Europe by the end of the year and will also be gaining traction in Asia.
Stay up to date online The events and news surrounding how coronavirus is affecting the industry are unfolding rapidly, with government mandates being rolled out daily. To stay abreast of these changes in real time, you can find all of our coverage online at www.theshout.com.au/national-liquor-news
10 | National Liquor News
N EW HALF TH E ALCOHOL DE LICIOUSLY CRISP TASTE ENJOY JACOB’S CREEK RESPONSIBLY.
Cover Story
Relaunching
an icon William Grant & Sons embraces it’s heritage by elevating Glenfiddich’s luxury status.
It was the year 1887, in Speyside Scotland, when
towards exploration of new experiences, provenance
William Grant built the Glenfiddich Distillery with
and authentic brands.”
the help of his seven sons and two daughters. This
As the world’s most awarded single malt Scotch
home base of Glenfiddich, which means ‘valley of the
whiskies and Australia’s number one seller in the
deer’, was finished in a single year, turning William’s
category, Glenfiddich is often an easy choice for
dreams into a reality.
consumers looking to trade up to a luxury spirit.
And today, William Grant & Sons (WG&S) is
Its contemporary redesign will help illustrate
embracing this heritage behind the iconic whisky,
this, adding further appeal to an already well-
relaunching with a more sophisticated and elegant
respected product.
design that celebrates its maverick beginnings and family origins.
Three top retail tips 1. A lways stock a range that’s right
Asciak said that Glenfiddich’s reputation: “Signals confidence for shoppers; be they first time malt
The new look has a chiseled profile, featuring a
shoppers trading up from blends, gifters unfamiliar
v-shaped valley cut into the glass with the Glenfiddich
with the category or wanting to impress, or regular
gold embossed stag sitting within. Along with the
malt shoppers seeking trade up options from a known
physical change, they have rebranded the 12 and
brand they can trust.”
for your store and its shoppers. 2. G ive older whisky variants more space, as they respond three
15 year old whiskies to be known as ‘Our Original
Retailers can find significant opportunity in
Twelve’ and ‘Our Solera Fifteen’, respectively being
encouraging customers to move towards luxury
a nod to the brand’s signature expression and their
spirits, especially in the younger generation of
celebration of the Solera system.
shoppers who account for half of all global luxury
times better to display. 3. C onsider a layout by taste and not
Marketing Manager for Whisk(e)y at WG&S,
growth. Glenfiddich’s premium range is a good choice
Kristie Asciak, describes the relaunch as being
to help you benefit from this trend, with products
resonates better
motivated by growing interest in luxury spirits from
ranging from an RRP of $80, through to $50,000.
with shoppers.
both new and existing consumers.
Rollout of the Glenfiddich redesign coincides with
“We have seen consistent double digit growth
World Whisky Day (16 May), supported by a range of
for Glenfiddich,” Asciak said. “It’s being driven
advertising and promotional material over the next
by premiumisation but also an increasing trend,
12 months to enhance brand status and keep relevant
particularly amongst emerging whisky drinkers,
to consumers post-pandemic.
12 | National Liquor News
■
region, as this
Liquor news straight to your inbox For the latest liquor retail news, subscribe to the National Liquor News e-newsletter
www.theshout.com.au/ national-liquor-news
Social Media
Online engagement with alcohol brands up by 326% With most people doing the right thing and staying home, social media is more crucial than ever to connect with consumers, as Brydie Allen reports. In the midst of the COVID-19 pandemic, it’s anything but business
it’s a great time to get your business in front of these people in a
as usual for the industry.
sensitive manner,” Stevens said.
But even while businesses are closed, or trading in a significantly
Listen First said being involved with these conversations about
different way than usual, that doesn’t mean that the crux of their
COVID-19 is what builds strong engagement, pointing to the fact
social media strategy should change. With most people doing the
that eight of the top 10 performing posts by alcohol brands address
right thing and staying home, social media is more crucial than ever
the pandemic.
to connect with consumers.
Posts that respond to the current situation in any sort of way are
This is true for all businesses right now, but the significance for
valuable for the entertainment, social connection and hope that they
alcohol related companies is staggering. According to data analysed
can provide. Especially for businesses that aren’t trading the same
by Listen First, social engagement about alcohol brands increased by
way as usual, this might mean rethinking what you usually post.
326.51 per cent in March 2020 compared to March 2019. To give perspective on that number, Listen First said that other
“Use this time to gain engagement with entertaining content, rather than sales pitches,” Stevens suggested.
brands front of mind for consumers during the pandemic regarded
“Consider doing a series of Instagram stories focused on cocktail
health and food; however, these types of companies only experienced
making at home. Brands could run a poll or request comments on
141.25 per cent and 58.08 per cent increases respectively.
their followers’ favourite way to drink a particular alcohol. They
The liquor industry growth isn’t coming from being opportunistic
could also run a fun competition by requesting for users to tag the
either, with Listen First noting that there was actually a 17 per cent
brand in their #StayHome cocktail creations and offer the best or
decrease in the amount of posts in March 2020 compared to March
more creative concoction a prize. The trick is to get users to show
2019. So even though companies are posting less than they were
their wider network that they’re engaging with the brand.”
last year, consumer engagement with these posts is skyrocketing.
We’ve been seeing this already from across the country and the
This is big news for liquor retailers, as it highlights a significant
world with great impacts on the community, both for the industry and
opportunity. Now is the perfect time to build your online following
consumers. Venues and producers are running online masterclasses,
and interest in your venue, so you can make an even bigger splash
competitions, challenges, or just posting their latest home cocktails,
post-pandemic.
keeping the industry in mind when we can’t physically be in it.
Claire Stevens, Director of social media agency Crunchy Social,
As Listen First said: “If it’s through comedy or charity, it appears
said the pandemic gives consumers and businesses a unique way to
that the social media audience wants to hear from alcohol brands
connect outside of the physical world.
around the coronavirus.”
“Consumers are on social media platforms more than ever and 14 | National Liquor News
■
This story was originally published on Bars and Clubs.
Leasing
Mandatory code of contact for tenants during COVID-19 Marianna Idas, the Principal at eLease Lawyers breaks down the Mandatory Code of Contact to simplify it for tenants that are in need of assistance and unsure of their rights.
The Mandatory Code of Contact (‘the Code’) was introduced on 7 April 2020. It
provided to the tenant under this Code. 3. L andlords
must
offer
tenants
Marianna Idas Principal eLease Lawyers
pandemic ending or the existing lease expiring, and taking into account a
outlines a set of principles to guide rent relief
proportionate reductions in rent
reasonable subsequent recovery period.
negotiations between landlords and tenants.
payable in the form of waivers and
Each State and Territory will implement
deferrals of up to 100 per cent of the
legislation based on the Code.
amount ordinarily payable. This is on a
10. Tenants should be provided with an
Currently, about 50 per cent of landlords
case by case basis, based on the tenant’s
opportunity to extend their lease for a
and tenants have agreed to rent relief. About
actual reduction in trade.Clarity is
period equivalent to any period of rent
25 per cent of tenants believe the relief
required around tenants that elected to
waiver and/or deferral.
provided is not enough and are dissatisfied.
close, rather than being required to by
11. Landlords must not draw on a tenant’s
Many are not documenting the agreement
the Government, or for the treatment
security for the non-payment of rent
and this could pose some problems in the
of online sales conducted from the
during this period. If the tenant breaches
future. Generally, a written agreement can
premises during any shutdown.
the subsequent agreement, then the
9. No fees, interest, or other charges should be applied to rent or deferred rent.
only be amended by another agreement in
4. Waivers of rent must account for at
writing and signed by both parties. An email
least 50 per cent of the reduction in rent
is not enough.
provided to the tenant. Tenants may
12. Rent must not increase during this
waive the requirement for a 50 per cent
period (except for retail leases based on
minimum waiver by agreement.
turnover rent).
What is the object of the Code?
Code will not protect them and the landlord can claim the security.
• Landlords and tenants are to act in good
5. Payment of rental deferrals by the tenant
13. Tenants will not be penalised for operating under reduced trading hours.
faith to negotiate a temporary arrangement;
must be amortised over the balance of
• The parties are to share the financial
the lease term and for a period of no less
hardship in a proportionate and measured
than 24 months, whichever is the greater,
manner; and
unless otherwise agreed by the parties.
What if an agreement is not reached?
• The turnover reduction of the tenant’s
6. Any reduction in statutory charges (e.g.
Where landlords and tenants cannot
business is reflected in the rental waiver
land tax, council rates) or insurance or
reach an agreement either the landlord
to be agreed upon by the parties.
benefits received by the landlord due to
or the tenant may refer the matter to the
a deferral of loan repayments should be
relevant State or Territory dispute resolution
passed on to the tenant.
processes for binding mediation.
What are the principles of the Code? 1. Landlords must not terminate the lease
7. Where the tenant is not able to trade, the
While it is not necessary to have a lawyer
due to non-payment of rent during
landlords should aim to waive recovery of
assist you, it is a good idea. Your lawyer will
this period (or reasonable subsequent
any other expense (or outgoing payable)
be able to guide you to ensure you comply
by a tenant.
with the rights and obligations under the
recovery period). 2. Tenants must remain committed to
8. If negotiated arrangements under this
Code and aim to get you the best possible
the terms of their lease, subject to any
Code necessitate repayment, this should
rent reduction. When an agreement is
amendments to their rental agreement
occur over an extended period to avoid
reached, your lawyer can draft the relevant
negotiated under this Code. Material
placing an undue financial burden on the
documentation to ensure both parties
failure to abide by substantive terms of
tenant. No repayment should commence
commit to that agreement. A verbal or email
their lease will forfeit any protections
until the earlier of the COVID-19
agreement is not enough.
■
May 2020 | 15
COVID-19 Predictions
Liquor after coronavirus – experiential expected to rule
Consumers accustomed to buying online based on product and price will be craving social experiences post-pandemic, but will the on-premise and off-premise be able to deliver? By Norrelle Goldring. At time of writing, the Australian on-premise is pretty
off-premise and on-premise outlets. Why would a
much closed other than for takeaway, and off-premise
shopper go to a bottle shop just for product and price,
and online liquor sales are soaring.
when they’ve become used to doing that online?
But once the pandemic crisis eases and Australian
The consumer need for experiential will see
life and the economy resume some semblance of
increased desire for the sensorial. Expect to see a rash of
‘normality’, what will the liquor industry look like,
tastings in both the on-premise and off-premise once
and what will consumers want?
social distancing finishes. Particularly group-based
I’ve dragged the crystal ball out of the (newly clean)
tastings and events where people can share in the same
closet and dusted it off; so here are a few hypotheses.
room together. Conversely, consumer acclimatisation to virtual forums may mean opportunities for brands
Consumer psychological and behavioural hangovers
and direct to consumer (DTC) organisations to run
The coronavirus pandemic has forced everyone online
consumers in other states and locations to dial in via
for virtually everything, with surprisingly successful
videoconference to an otherwise on-site tasting in a
results in a number of instances (videoconferencing
specific location.
virtual tastings online via videoconference, or for
comes to mind). Many retail businesses have re-
The desire for social and sensorial experiences
geared around online sales, which are expected in the
translates to an anticipated increase in brewery and
near term to increase by several percentage points as a
winery cellar door tourism (for those operators who
proportion of overall Australian retail. Consumers are
survive the shutdown), particularly if still encouraged
increasingly becoming accustomed to buying online,
by government to ‘holiday at home’, compounded
primarily based on product range and price.
by the post-bushfire messages encouraging travel
Aside from contactless delivery and cashless
and shopping local, and in an environment where
payments becoming the norm, this is likely to result in
international travel is still banned. Although a
the acceleration of the role of experiential in physical
likely recession combined with job losses may mean
16 | National Liquor News
“Initially, consumers in the middle of the pandemic may stick with their favourites as they are psychologically considered safer bets. Over time though, consumers may tire of their ‘usuals’ and adopt a more experimental mindset.”
COVID-19 Predictions
a temporary shift to more value price
Pre-COVID-19, abstinence from alcohol
would discover a new brand in the on-premise
points, consumers will still be able to travel
had been on the rise, particularly among
(this is where manufacturers would place
domestically. Regions such as McLaren Vale
Millennial and Gen Z consumers. Will
brand building and trial emphasis), and that
and Margaret River, which offer a multitude
a lack of on-premise options reinforce
the role of the off-premise was to sell volume.
of activity types, vistas and proximity to
or accelerate this? It could go either of
This dynamic may now change and the off-
terrain such as beaches, should do well. On
two ways. Given pandemic behaviour of
premise may become more important for trial.
the other hand, the need for the experiential
stockpiling alcohol and anecdotal evidence
On the other hand, punters will be craving
may accelerate the decline of production
of increased consumption levels while
new and different products, so it will be very
breweries with no cellar doors or other
people are bored at home and their bosses
important for brands to support on-premise
discernible points of difference.
can’t see what they’re doing during ‘work
with trials and sampling to obtain ranging.
Likewise buying local, rather than
hours’, there may be a sustained increase in
And then there’s the takeaway genie,
international or global brands, may increase.
alcohol consumption by certain sectors of
which may be hard to put back in the bottle.
Not only as reactive consumer support,
the population. On the other hand, those
Consumers’ perceptions of what takeaway
but also as part of an active push toward
stuck at home overindulging may be ‘over
food is will have been expanded to include
domestic self-sufficiency and surety, and
it’ post-pandemic and looking for interesting
more upscale options, and many on-premise
hygiene of product supply, ‘untainted’ by the
alcohol alternatives, likely in the on-premise.
outlets will have installed systems, processes
global supply chain. This may see domestic
This may see an acceleration of mocktails
and delivery partnerships to cater to it. So it
brands’ business skew even more heavily
and no-alcohol spirits.
may be that we see a continuation of pub,
to their home states. Further, consumers
restaurant and café takeaway, albeit in a reduced form.
be actively supportive during either or both
New channel structure and operations?
of the bushfires and/or the coronavirus
Economically, the pandemic and associated
sales back to the on-premise as the balance
pandemic, such as Archie Rose Distillery’s
economic downturn are likely to see a
is redressed. Bottle shops will need to
well publicised repurposing as a hand
shakeout of small beer and wine producers,
expand range to cater to experimentation,
sanitiser producer.
may favour brands that have been seen to
The off-premise, meanwhile, will lose
despite initiatives such as the Cellardoor
particularly if pubs go back to more of a
The current price sensitivity resulting from
Challenge. Certainly cellar door only
‘core’ range. Those without an online offer
job losses should lift as more jobs come back
operations impacted by tourism bans may
or in-store experiential aspect may suffer
online post whatever recession we’re going
struggle to stay afloat even if they pivot
as people become more accustomed to
to have. It will be interesting to see if this
heavily to online and mailing list sales. Post-
ordering online.
results in a resurgence of premium products,
pandemic, the larger companies are likely to
All in all, it will be an example of Darwin’s
or whether the retention of a value-for-money
be able to get up to speed more quickly than
survival of the fittest – not the strongest, but
mindset evidencing itself in more ‘affordable’
smaller operators, which will be stretched
the most adaptable. And experiential will
products such as Otherside Brewing Co’s
getting things like sales teams back into place.
rule as social and sensorial environments
new ‘Plan C Simple Ale’, will stick. I would
In the on-premise, we’ll obviously be
expect top shelf luxury and super premium
dealing with a reduced outlet universe across
products to suffer in the medium term due
channel segments. Outlets may choose to
to a cautiously optimistic, rather than overtly
play it safe with the brand ‘big boys’, which
hedonistic, consumer mentality.
may be perceived to offer more supply
Initially, consumers in the middle of the
stability, quicker production scale up and
pandemic may stick with their favourites as
arguably better rebates than independents.
they are psychologically considered safer bets.
We may see a resurgence of tap contracts
Over time though, consumers may tire of
which results in the smaller producers
their ‘usuals’ and adopt a more experimental
losing taps, reducing the variety available to
mindset. This is likely to favour the smaller,
consumers in pubs and clubs overall.
local producers that survive and will be bolstered by tastings post-social distancing. And then there’s those abstaining.
This could have some interesting side effects. According to a number of brand manufacturers, it used to be that consumers
take precedence.
■
About Norrelle Goldring: Norrelle has 20 years’ experience in the liquor industry and in retail, category, channel and customer strategy, planning and research, working in and with global retailers, manufacturers and research houses. Contact Norrelle on 0411735190 or email norrellegoldring@hotmail.com.
May 2020 | 17
Retail Spotlight
Free online stores for retailers
The #GoWithEmptyEskys campaign has switched its focus but maintains the same goal to support local communities on their journey to recovery, as Brydie Allen reports.
It’s been an incredibly tough slog for many Australian businesses lately. As a nation, we’ve endured drought, bushfires, floods, and now a global pandemic. For businesses hit hard by any of the above, recovery is hard and made worse by the compounding of the other
“The big picture isn’t really now, it’s the other side of this,” Gareth Southam, BDE, Independent Liquor Group
unprecedented events. Throughout the bushfire crisis, we heard of some great efforts from the industry to come together and support each other. This included the #GoWithEmptyEskys campaign, which asks tourists to come back and support fire-affected communities. The campaign fit into a viral movement, encouraging Australians to support local businesses and tourism and help the country recover from one of our most devastating summers. Unfortunately now in the wake of the COVID-19 pandemic, restrictions and guidelines have meant that the campaign’s major message can’t be applied. However, communities still need the help, so rather than the campaign being put on hold, it has switched focus. One of the driving forces behind the #GoWithEmptyEskys
business owners learn how to create good content and manage their online stores.
campaign is BDE in the South Coast of NSW for Independent Liquor
Any retailer that can provide takeaway or delivery services
Group (ILG), Gareth Southam. He said they’ve changed the message
is welcome, whether it be offering food and drink to the local
behind the campaign and are now telling people to stay at home, while
community or a nationwide supply of products via the post. There’s
still supporting businesses that need it.
a PayPal gateway to take payment through the website, or a business
“We just wanted to encourage people to get down here but obviously all that’s changed, so now we’re actually telling people not to come down. It’s quite ironic how things change.
can enter their contact details for people to pay over the phone or in person for local takeaway orders. “One of our major reasons [for the campaign] is to get people
“But we thought, ‘well, these businesses still need support’… so
connected with the businesses that can still offer services, because
that’s why we created the Go With Empty Eskys community online
some people might be thinking everything is closed. But we can
store where they can actually go and create an online store for free
re-educate people, and engage them without breaking the rules.
if they didn’t have one or wanted to expose themselves to another broader market Australia wide.”
“The big picture isn’t really now, it’s the other side of this. Right now, we all know it’s here and we know it’s spreading and they’re doing the
The community online store is now ready for businesses to
best they can to stop it. But on the other side of it, we’ve got to make
get set up and for customers to start buying. It’s free to set up
sure that people are going to still be there to earn money and have a
an online store and there’s even an included program to help
bit of a lifestyle again,” Southam said.
18 | National Liquor News
■
BE PART O F AU S TR A L I A’ S L A R G E S T L I QUOR C O -O P E R AT I V E
» »
Ov er 1400 outle ts a cro ss thre e sta te s
» » »
Ow n ersh i p of two distributio n ce ntre s
» » » » » » » » »
Democrati c me mbe r c o ntro l
R etu r n of al l surpluse s thro ugh pa tron ag e reb at es an d su b sid i s ed who le sa le pric e s E x ten sive range o f pro duc ts a ime d to en h an ce m arg in Ou ts tan d i n g buying powe r fro m a n ex t en s iv e ran g e of Su p p l i ers who a re fe llow me m be rs of t h e co-op Au ton omy and inde pe nde nce Acces s to mo de r n in- ho use g ra phic d es ig n s t u d io R etai l man age m e nt a nd de sign suppor t Con temp orar y signa ge a nd bra nding E -commerce/ D- co m m e rce ca pa bility Ch oice of tra ding te r m s to suit yo ur bu s in es s Commi tted Sta te Sa le s Te a m s Ch oice an d flexibility in a ba nne r g rou p t o s u it y ou r b u s i n es s mode l
For more information, contact: Pat Kenny 0409 308 341 (NSW/VIC) or Craig Stephenson 0434 575 589 (QLD) or visit www.ilg.com.au
Marketplace Connecting brands and retailers
James Squire launches alcoholic ginger beer Lion’s craft beer brand James Squire has made its first move outside of traditional craft beer or cider, with the
Jacob’s Creek gets Better by Half Jacob’s Creek has listened to consumers, launching a new range of light
launch of an alcoholic ginger beer. Crafted using
and crisp wines that contain half the alcohol and calories of regular wine –
Australian ginger the
Jacob’s Creek Better By Half.
James Squire Ginger
It is available now in 750ml bottles and features on-trend varietals Pinot Grigio, Rosé and Brut Cuvée sparkling. The new range meets a growing demand from millennials who are increasingly adopting a mindset of moderation. To make Better By Half, winemakers in the Barossa Valley gently separate the alcohol away from the wine with a special filter during the winemaking process. The wine has been reduced to just 5.5 per cent ABV – a 50 per cent
Beer has been created in response to the growing consumer demand for more refreshing and easy to drink options. Malcolm Eadie, Brand Director of Premium and Craft at Lion said: “This new member of
decrease in alcohol and due to this, Jacob’s Creek Better By Half also has a
the James Squire family brings all the quality
50 per cent decrease in calories.
the brand is known for, as well as scale. James
Jacob’s Creek Winemaker, Trina Smith said: “We wanted to offer people
Squire has a strong track record when it comes
wines of true varietal character – while also achieving lower alcohol and
to innovation in the beer category and we are
calories than were previously available in Australia – getting to a true ‘half
confident this will be a real catalyst for further
the alcohol, half the calories’ wine.
growth in Ginger Beer.
“The varieties we chose are sessionable, on trend and highly desired. The rosé revolution is still growing strong and Pinot Grigio is the fastest growing wine variety globally. The Brut Cuvée is perfect for celebratory social occasions where consumers want to join in and cheers the moment.”
“We are already seeing big demand for the product in NSW, QLD and WA in particular.” James Squire Ginger Beer is a permanent release which is now available nationally in cans with an RRP of $27 for a 330ml six-pack. It will also be available on tap in James Squire brewhouses and select pubs nationally when venues are permitted to re-open. Lion has deliberately moved the look away from the existing style for James Squire, with the dark blue 330ml can featuring a distinctive bright coloured ginger beard. The drink can be enjoyed straight from the can or over ice with lime which is the recommended serve.
Did you know?
20 | National Liquor News
The ginger beer segment is currently growing at 51 per cent year on year!
Marketplace
BentSpoke releases Flanders Red: Flemm Rekorderlig rolls out latest innovation: Botanicals
BentSpoke Brewing’s latest Bending Spokes
Premium Swedish brand, Rekorderlig is launching its latest
Richard and Tracy Watkins met on a trip
innovation, Botanicals, to be enjoyed at home.
to Belgium where they first fell in love with
Botanicals combines a herb-infused savoury alcoholic
release is a Flanders Red, Flemm, inspired by a local farmer that Co-founders
barrel aged beers – his name was Flemm. The beer is aged in oak for 12 months
beverage with delicate and gentle fruit flavours and is available in two flavours - Peach-Basil and Grapefruit-Rosemary, both
and blended with an aged, unoaked
containing only 80 calories per serve.
version and a younger unoaked version
Peach-Basil serves a fresh tangy flavour created through a
to balance the acid and add vibrancy to the beer. It has
deep peach fragrance with light basil notes. This cider delivers
complex flavours of toffee malt, plum and raisin fruity esters
strongly on refreshment with a subtle aftertaste. Peach-Basil is
with lacto and acetic acids as well as the sweaty horse
best enjoyed over ice with a sprig of basil and lemon wedge.
blanket wild yeast character, creating the burgundy of beer. “I love brewing these style of beers and I’m excited to put
Grapefruit-Rosemary offers a mild citrus grapefruit flavour, combined with fresh rosemary notes, delivering a complex yet
them in cans for the first time with Flemm. The wild yeast
crisp cider. Grapefruit-Rosemary is best enjoyed over ice with a
creates some funky characters with a touch of sweaty horse
sprig of rosemary.
blanket and zoo like aromas. I cannot wait for people to
Elle Lewis, Brand Manager says: “There has been a growing
taste what has been years in the barreling,” says Watkins.
demand in Australia for complex flavours and Botanicals delivers the perfect blend of citrus, fruit and botanicals. It provides health conscious consumers with alternative beverage options, containing only 80 calories per 250ml serve.” The Rekorderlig Premium Botanicals range is now available in 4 x 250ml slimline cans through CCA.
Did you know?
Flemm was first brewed by Head Brewer Richard Watkins over 15 years ago and is one of the original barrel aged sour recipes in Australia.
Wild Turkey’s latest limited release rye whisky Wild Turkey has released its oldest ever
The whiskey
rye, with Cornerstone Rye being the latest
is a nod to
release in the Master’s Keep series.
Wild Turkey’s
The whiskey is already available in
flavour profile,
Get in quick… Master’s Keep Cornerstone Rye at 109 proof (54.5 alc. by volume), will be a limited release with only 3000 bottles of this unique spirit available for purchase in Australia.
the US, and limited quantities are now
delivering
available in Australia. Master Distiller
notes of warm
Eddie Russel said he found inspiration
vanilla, black pepper
for this limited release from his son
and toasted rye, followed by a cascade
Bruce, whose passion for rye alongside
of honey and baked apple. The finish is
dedicated bartenders around the world
new, hot thing,” said Russell.
has contributed to the rise of rye whiskey
“Cornerstone Rye celebrates our
from 100,000 barrels in 2010, to now more
continued commitment to the grain. As
than one million barrels.
my own son Bruce has reminded me given
“Wild Turkey was one of the few legacy
described as “bold, crisp and clean, with lingering notes of sweet spice and oak. It also offers an enticing and spirited aroma”. The whiskey will be available at
his devotion to rye in working with the
Dan Murphy’s and good independent
distilleries that remained loyal to crafting
bartender community, it’s a fundamental
whiskey retailers for RRP $250 per
rye even as vodka and gin became the
part of our history.”
750 mL bottle.
May 2020 | 21
IRI
Unwrapping Christmas 2019: The Calm Before the Storm To take our minds away from the global pandemic for a moment, Ishakya Gunaratne, Consultant at IRI, provides a wrap of a successful Christmas 2019 and questions how current events may shape Christmas 2020.
22 | National Liquor News
IRI
With consumers continuing to allocate higher share
predominantly through its Marlborough Rosé SKU.
of wallet towards liquor during Christmas, it still
It was also among the Top 10 growth brands during
remains one of the most important key selling periods
the four-week Christmas period.
for the category. especially interesting for Australians as this was prior
A craft and contemporary Christmas for beer
to the turbulent Q1 experience with the unprecedented
Despite the year on year growth Beer experienced, it
bushfires, record rainfall and floods and the panic
grew behind total liquor resulting in an overall share
buying and equity crash due to the fear of COVID-19.
loss during the four-week Christmas period. While
Total Liquor enjoyed healthy growth at four per
Craft and Contemporary kept the beer category in
cent, growing ahead of last Christmas and rounded
dollar growth, Premium and Classic hampered this
off a year of improved liquor dollar growth. Glass
growth. Cider continued to decline this Christmas
Spirits, RTD premixes and Wine predominantly drove
as well.
Christmas 2019, in comparison to prior years was
this. During this four-week Christmas period, liquor shoppers also paid an 11 per cent price premium
In summary
largely due to the rise of Champagne sales during
Christmas trading was characterised by higher
this time of the year.
dollar and volume growth versus the annual average and latest quarter. Spirits has been accounting for a
The continued momentum of spirits
disproportionately high share of growth throughout
Led by Gin and Vodka, the momentum in the Spirits
the year.
category has been evident throughout 2019, with the
Gin continues to sustain >30 per cent dollar
category contributing to half of total year’s liquor
growth, both year on year and during Christmas.
growth and nearly 30 per cent of Christmas growth.
Vodka sales growth also accelerated throughout the
Gordon’s and Smirnoff have largely fuelled this growth
year. In contrast, Beer sales growth was soft over
being two of the top 10 industry growth brands
Christmas, and Cider continued to decline.
throughout 2019 and the four-week Christmas period.
Shoppers paid a hefty price premium during the Christmas period, which aligns with a resurgent
Three key segments driving RTD
Champagne segment. Strong Sparkling performance,
Gin, Vodka and Canadian Whisky based spirits were the
particularly from Prosecco added some much-needed
heavy lifters in RTD. These three segments accounted
festive fizz to the category.
“The unexpected turn of events during the last few months will definitely shape the behaviours of consumers, retailers and manufacturers.” Ishakya Gunaratne Consultant IRI
for >80 per cent dollar growth throughout the full year of 2019 and the four-week Christmas period.
Final thoughts On the back of a successful Christmas 2019, it will be
Resurgence of Champagne and success of Prosecco
interesting to see what the liquor industry has in store
Accounting for 15 per cent of total year’s sales,
during the last few months will definitely shape the
Christmas continues to be an important trading
behaviours of consumers, retailers and manufacturers.
period for Wine. Unsurprisingly this growth came
A final thought to consider is; will we see a weaker
from Sparkling and Rosé varietals. Globally Prosecco
Christmas 2020 as consumers keep a closer eye
has become a juggernaut and this continues to be true
on their household budgets or will people see the
even during Christmas, growing eight times more than
occasion as an opportunity to treat themselves and
its share of Wine. However, Champagne still remains
try to momentarily forget about the tough year gone?
the number one growth driver during Christmas with
For more information on how IRI can provide data
Mumm and Moët making a resurgence in the Top
and insights to grow your business, visit IRIworldwide.
10 industry growth brands during this four-week
com.au, or contact us at +61 2 8789 4000.
period. Despite not having a Champagne offering, Squealing Pig was the largest growth brand in Wine
for Christmas 2020. The unexpected turn of events
■
Source: IRI MarketEdge Liquor Weighted, MAT and 4 WKS to 05/01/20 May 2020 | 23
Liquor Legends
Liquor Legends adapts to online demand With the coronavirus pandemic creating a greater demand for online ordering systems, Liquor Legends is ensuring its members are well equipped to deliver, with a new online marketplace and integrated AI technology. Liquor Legends has fast tracked the rollout of its new
third party courier or Australia Post standard delivery.
e-commerce platform and artificial intelligence (AI)
“Throughout the next few weeks, we will be
technology, with almost 30 outlets already on board
launching our wholesale component, App, stock
and the priority to keep that number growing.
forecasting tool, payment and delivery partner
With the coronavirus pandemic keeping
extensions, live price match feature and gift cards.”
Australians isolated in their homes, there has been
Carmody says that drive through stores will
a greater uptake in online orders including home
have the biggest advantage as they are working on
delivery and click and collect options.
connecting AI and “never before seen technology in
As such, Managing Director John Carmody says the initial e-commerce launch strategy flew out the window with “survival mode taking control”. “It’s a known fact the gains for e-commerce businesses are coming at the expense of brick-and-mortar retail
the industry to create the ultimate VIP experience”. “We have the tools to do this now, it’s all about timing and ensuring the fundamentals and intricate details are working seamlessly before we hit the green button,” he says.
stores who are not adapting to the new technological
“We are supporting the ‘launch phase’ of our online
world, as an increasing number of shoppers are heading
marketplace using an integrated strategy between social
for their screens instead of for stores.”
and Google search, which is untapped territory for us.
Carmody says that it will be the stores that do
This ad strategy for the pilot will lay the foundations for
not harmonise their physical and digital presence
an always on strategy, entering the market strongly and
together that fail to acquire new customers and re-
gaining learning off the back of the activity.
engage existing.
“We aim to drive awareness, traffic and conversions
The new Liquor Legends online marketplace
(click and collect and delivery orders) around pilot
heroes its industry leading rewards program,
locations across Australia using creative messaging
spend-get activations, and 100 per cent customer
centred around product promotions. Metrics of success
personalisation.
will be reach, landing pages views, website sessions and
Live point of sale (POS) integration and quick payment
uplift of orders around the locations included in this pilot.
is the number one greatest advantage this online platform
“With our four supporting suppliers, Treasury Wine
has over competitor offerings in the current market. It has been designed as an endless aisle rather than a one-stop shop and incorporates all of Liquor Legends’ assets, including takeaway food options set to go live in the new financial year.
Estates, Lion, Asahi and Diageo we will promote products aligning with current programs and step outside our comfort zone with intense SEO compartments. “We have created the platform, it’s now up to you to make a difference within your business.”
Outlets can simply opt in for click and collect; or
To learn more, contact National Operations
for delivery they can choose to service their own at
Manager, Lex Neal on lneal@liquorlegends.com.au
the radius and fee of their choice or subscribe to a
or 0407 740 833.
24 | National Liquor News
■
“It’s a known fact the gains for e-commerce businesses are coming at the expense of brickand-mortar retail stores who are not adapting to the new technological world.” John Carmody Managing Director Liquor Legends
powered by
Deliver live or recorded content directly to your audience Live Demos
Webinars
Live Streaming
Virtual Events
Live Panels
Virtual Summits Roundtables Product Launches Contests
Live Q&A
✓ Increase lead generation ✓ Boost engagement and brand awareness ✓ Educate and demonstrate to your customers ✓ Deliver digital dialogue with speed to market
Expanding your digital opportunities has never been easier! Download the free kit today tinyurl.com/EventsVirtual To discuss further contact Shane Williams E: stwilliams@intermedia.com.au M: 0431 857 765 #TIGvirtualevents
Retail Drinks Australia
Are your cyber-security systems up to scratch? As the world becomes more technologically advanced, the way in which people commit crimes does too. Julie Ryan, CEO of Retail Drinks Australia, is urging retailers to be well prepared and focus on prevention as a key strategy in cyber-security. With many businesses now suddenly finding
Insurance partner Aon has classified cyber-attacks into
themselves shifting to digital as a result of the
four major categories: email phishing (hoax emails with
COVID-19 pandemic, there has never been a more
dangerous links), malware (viruses, worms, trojans,
opportune time to ensure that your systems are
spyware, ransomware, Adware), ransomware (hijacking
properly equipped for this transition. While there
files and refusing to release them until a ransom is paid)
is still a strong element of face-to-face interaction
and watering hole attacks (setting up a fake website and
involved in retailing, the importance of robust online
using it to take over or affect your computer systems).
and digital capabilities is fundamental to the success
While awareness of the possible threats is a critical
of any business.
aspect of being cyber-secure, businesses should also
Once your digital systems are fully operational, there
focus on prevention as a key strategy. Aon has outlined
is a continuing need to ensure that your online assets
a number of helpful steps which all businesses should
are safe. Online cyber-attacks are growing in frequency
adopt as part of securing their online systems.
and sophistication and, as such, business-owners need
Firstly, investing in good IT support and ensuring
to be constantly on alert for possible threats that may
that your website, point-of-sale (POS) systems and
arise. Undetected cyber-attacks can have disastrous
software have the latest updates installed is highly
consequences for many businesses regardless of their
recommended. Regularly backing up your business’
size as many Australian business-owners have already
data and information to reduce the possible damage
had the misfortune of discovering. According to the
of a cyber-attack, only using recognised internet
Australian Cyber Security Centre’s most recently
networks on company devices, and using ‘smarter’
published data, there were more than 13,600 reports of
passwords and even multi-encryption authentication
cyber-crime received between July and September 2019,
are all useful ways of keeping your digital assets safe.
equating to 148 reports per day, or one every 10 minutes.
Retail Drinks can assist your business in upgrading your cyber-security systems, or any other aspect
Protecting your business
of your business’ digital capabilities as part of the
How can a business ensure that their systems are well
Commonwealth Government’s Small Business Digital
prepared for these sorts of attacks? Firstly, it is critical
Champions Project. If you would like bespoke advice
to be aware of the types of cyber attacks which exist
on ‘going digital’, be sure to call the Member Hotline
and how to recognise them. Retail Drinks’ Business
on 1300 451 213 or email info@retaildrinks.org.au.
26 | National Liquor News
■
“While awareness of the possible threats is a critical aspect of being cyber-secure, businesses should also focus on prevention as a key strategy.” Julie Ryan CEO Retail Drinks Australia
Spirits & Cocktails Australia announces new leadership
Spirits & Cocktails Australia
The new leadership team at Spirits & Cocktails Australia will work with members to deliver a path to recovery post COVID-19. Spirits & Cocktails Australia has confirmed the appointment of Greg Holland as Chief Executive Officer after a competitive selection process and has elected a new Executive Committee to lead the
enthusiasm to effect change to ensure the ongoing
organisation into the future.
sustainability of our industry.”
Spirits & Cocktails Australia’s membership includes
Holland comes to the role with over 12 years industry
leading global spirit manufacturers and distributors
experience, with broad reach across the political
Diageo, Beam-Suntory, Brown-Forman, Pernod
spectrum gained from his roles with international
Ricard, William Grant & Sons, Bacardi-Martini,
and domestic public affairs and government relations
Moёt Hennessy, Remy Cointreau, Spirits Platform
consultancies. He was most recently a public affairs
and Bundaberg Distilling Company.
advisor to Beam-Suntory, and previously served as
Diageo Australia’s newly appointed CEO, Angus
an advisor to the Distilled Spirits Industry Council of
McPherson, was selected as Chair of the new Executive
Australia (now Spirits & Cocktails Australia) and NABIC
Committee, replacing his predecessor David Smith.
(now Alcohol Beverages Australia). Prior to his work in
William Grant & Sons GM Colin Rochester will
the alcohol industry, Holland worked as International
serve as Vice-Chair, replacing Bacardi–Martini’s
Business Director to Australian Associated Press and a
Denis Brown. Beam–Suntory’s CFO Mark Hill will
former advisor in the Hawke Government.
assume the role of Treasurer, while Bundaberg’s
Reflecting on his appointment CEO Greg Holland
Chair Amanda Lampe will continue in her role as
said, “I am honoured and excited to have been selected
the Ordinary Member.
to lead Spirits & Cocktails Australia.
“This change in leadership marks an exciting
“2020 has delivered a series of inconceivable
new beginning for Spirits & Cocktails Australia, as
challenges, beginning with the catastrophic bushfire
we begin to contemplate the path to recovery post
season that affected so many in our industry and
COVID-19,” said incoming Chair, Angus McPherson.
supply chains, and now the ongoing COVID-19 crisis.
“There is no doubt these are challenging times, but
“But the spirits industry is innovative and resilient.
with every challenge there is just as much opportunity.
“The crisis has strengthened our resolve to advocate
As an industry, it is our responsibility to seek out these
for a fairer alcohol taxation system and to work with
opportunities, find the solutions required and ensure
our peers throughout the alcohol industry to ensure
spirits – and the broader hospitality industry – emerge
the speedy recovery of the category, as well as the
stronger from the crisis.
hospitality industry, where so many of our products
“After speaking with my colleagues in the Executive
“This change in leadership marks an exciting new beginning for Spirits & Cocktails Australia, as we begin to contemplate the path to recovery post COVID-19.” Angus McPherson Chair Spirits & Cocktails Australia
have been launched and enjoyed.
Committee, there is no doubt we have the right team
“I look forward to continuing to work with our
in place to achieve this, with Greg Holland at the
members to deliver our plan for recovery and to write
helm. We are emboldened by his extensive public
the pages of a new chapter for Spirits & Cocktails
affairs experience, deep political connections and
Australia.”
■
May 2020 | 27
Alcohol Beverages Australia
Industry looking out for each other
Andrew Wilsmore, the CEO of Alcohol Beverages Australia, highlights how collegiate and ready-to-lend-a-hand the wider industry has been in this time of crisis. We have urged greater caution in equating an increase
lifeline and the generous move by many retailers to
in packaged liquor or home delivery sales to many
help stock local brands who have lost their other
Australians drinking to excess while at home during
routes to market, will hopefully allow many producers
this crisis.
to survive this crisis.
Data from alcohol producers and recent
In responding to requests for help from
Commonwealth Bank credit card analysis show that
Governments, healthcare providers and hospitals,
overall alcohol consumption in Australia is lower than
many liquor producers are producing ethanol and
it was at the same time last year due to pubs, bars,
making antiseptic hand sanitiser.
clubs and restaurants closing.
Retailers have converted their layouts, service
There was quite a surge in packaged liquor sales
areas and carparks to maintain social distancing
when there was concerns bottle shops would close.
requirements for staff and customers. In the online
Once Governments assured supply and access to
space, the Retail Drinks Australia Online Code of
bottle shops, there has been a return to more normal
Conduct is being updated to keep delivery drivers
trading, but that has not made up for the total loss of
and customers safe.
sales from pubs, bars, clubs and restaurants.
Our brewers have allowed the return of unused
This data is supported by recent Commonwealth
kegs and supported takeaway sales from pubs. Our
Bank report analysing credit card transactions.
spirit members have helped with lines of credit and
Overall alcohol sales were down 10 per cent on the
industry assistance programs and toolkits. Our
previous year in week ending 3 April, and 13 per cent
wineries have managed to bring in vintage against
less for the week ending 10 April.
all manner of adversity. And DrinkWise has produced
Early indications are that overall sales and volume loss range from 10-30 per cent, with many small
resources to assist Australians to manage their alcohol consumption while self-isolated.
producers even more severely impacted, as they are
Promoting adherence to self isolation requires the
unable to access the retail channel or have had to close
home environment to be convivial and the ability to
their cellar/brewery/distillery door.
access everyday items such as a beer, wine, spirit or
Despite these challenges, one standout observation is how collegiate and ready-to-lend-a-hand the wider industry is in this time of crisis.
cider (which are a part of Australian culture) should be viewed as being critical to self isolation success. In time, I’d anticipate that we’d learn that the
We are fortunate that many State and Territory
trend towards moderation and premiumisation that
Governments have relaxed rules and temporarily
has occurred over the last two decades has been
allowed on-premise venues to serve takeaways. This
maintained through COVID-19.
28 | National Liquor News
■
“Data from alcohol producers and recent Commonwealth Bank credit card analysis show that overall alcohol consumption in Australia is lower than it was at the same time last year due to pubs, bars, clubs and restaurants closing.” Andrew Wilsmore CEO Alcohol Beverages Australia
Independent Brewers Association
A new champion for indie brewers We get to know Kylie Lethbridge the newly appointed General Manager of the Independent Brewers Association (IBA). NLN: Kylie, can you tell us about yourself? KYLIE: I’ve had a successful career spanning 25 years in ministerial support teams, communications and marketing, and economic development within local and state government. I have also owned my own business and held multiple board directorships, won awards for leadership and have a passion for relationship management and facilitating change.
NLN: What attracted you to the IBA role? KYLIE: I have spent most of my career supporting and advocating for small business. I have worked overseas and travelled extensively and now want to work at the coal face for an industry that I am passionate about. This role came at a time when I was looking for a new adventure in an industry I care about. I’m also a long term indie beer drinker, so feel extremely privileged to be working with such a dedicated team on behalf of our Aussie brewers.
NLN: What are you excited to do at the IBA? KYLIE: I am super excited about the way forward
“A reduction [in excise tax] would be the single biggest game changer for breweries. We need to convince our government colleagues that they are hurting, not enabling this rapidly growing industry. All we are asking for is a level playing field, nothing more.”
for the IBA. The organisation has gone through significant change over the last couple of years and
finding innovative ways to compete with ‘the big guys’
is kicking goals and evolving in its sophistication as
for market share while at the same time embracing
a representative body. I work for an amazing Board
the new players.
and with the best team possible so feel like a kid in a
It would also be remiss of me not to mention our
lolly shop every single day; there is just so much to
greatest challenge: excise tax. Australia has one of
do and it’s all exciting.
the highest taxes on beer in the world at 45 per cent, which is considerably higher than winemakers. A
NLN: How has COVID-19 changed your job?
reduction would be the single biggest game changer
KYLIE: I haven’t actually met the IBA crew in person
for breweries. We need to convince our government
yet! I have been working from home since I started in
colleagues that they are hurting, not enabling this
March and although technology is fantastic, I thrive
rapidly growing industry. All we are asking for is a
off face-to-face teamwork. I am, however, thankful we
level playing field, nothing more.
Kylie Lethbridge General Manager Independent Brewers Association
can push on to support our members, some of which are going through really tough times.
NLN: What do you do when you’re not at work? KYLIE: I live in a rural area about an hour out of
NLN: What do you think your challenges will be in this role once we return to life as normal?
Melbourne so I spend a lot of time outdoors; walking the
KYLIE: I think our greatest opportunity is to ensure
my horse and taking advantage of the amazing array of
consumers understand indie beer. We can do that by
food, wine, brewery and gin experiences on my doorstep. ■
dog in some of our amazing bushland, hanging out with
May 2020 | 29
Wine Australia
How has the domestic wine market been affected by COVID-19 so far? Sandy Hathaway, Analyst, Wine Australia looks at some of the immediate impacts of the COVID-19 pandemic on Australian wine and how businesses are adapting in this challenging environment. Crucially, wine business activities including
are over-represented in on-premise sales, including
grapegrowing have been deemed essential by the
Pinot Gris, Pinot Noir and some of the alternative
Australian Government. Aside from social distancing
varieties like Vermentino and Grüner Veltliner, as
during winemaking activities, vintage has been able
well as in premium reds and sparkling wines normally
to continue as usual.
associated with special celebrations.
The main changes so far have been on the way wine is sold.
A massive shift to e-commerce has been the most dramatic change to occur so far. With cellar doors and
The most obvious impact in Australia has been the
on-premise outlets closed, and consumers making
effective elimination of the on-premise channel since
fewer trips to ‘bricks and mortar’ retailers, both
22 March 2020, when all licensed on-premise outlets
consumers and producers have little choice but to
were required to close.
focus on the online channel.
Early indications are that there has been
In the USA, Nielsen has reported increases of
substitution of on-premise sales with off-premise
300–400 per cent per week in online sales of alcoholic
sales, as consumers switch to buying wine to
beverages during March/April. By comparison,
consume at home instead of in cafes or restaurants.
e-commerce sales across all departments tracked
In the week ending 22 March 2020, wine sales in the
by Nielsen were up 41 per cent in the most recent
off-trade increased by 39 per cent compared with
week. Anecdotal evidence indicates that this trend is
the same week 12 months ago, according to IRI
occurring in Australia as well.
MarketEdge. Given that on-premise sales account
Wine businesses are adapting in response to the
for approximately 20 per cent of total wine sales in
new conditions. Short-term adaptations include
Australia, a 20 per cent increase is a minimum to
virtual/online tastings, partnering with restaurants
maintain normal sales levels overall. It is likely that
for home delivery and using their business resources
part of the increase in off-premise sales reflects some
to do good – e.g. making hand sanitiser. Now is also
stocking up in the early days of uncertainty around
a good time for reviewing product portfolios and
the extent of restrictions to come and may not
business models, renovating the cellar door and (most
be sustained.
importantly) ramping up their online presence and
The switch to off-premise consumption is likely to cause a reduction in share for the wine varieties that 30 | National Liquor News
digital communications. This information was accurate as of 20 April 2020.
“It is likely that part of the increase in off-premise sales reflects some stocking up in the early days of uncertainty around the extent of restrictions to come and may not be sustained.” Sandy Hathaway
■
Analyst Wine Australia
Brand Activation
Essential support during unprecedented times
COVID-19 has led us all into the unknown and the off-premise liquor trade is no exception writes Stephen Wilson, Category & Insights Manager, Strike Force.
A lack of certainty resulted in temporary purchasing
they enter a liquor store.
limits being introduced to ensure that there was
Here is an excellent example of executional
minimal disruption to the supply chain as experienced
excellence that has come to the fore, even deep into
in the supermarket sector.
the heart of the COVID-19 pandemic.
There is no question that the food and beverage
Highly visible display activation was carried out
industry, including off-premise retailers, has been
in a major liquor retailer for a wine company by a
under a great deal of stress.
leading merchandising team over a short period of time
In-store activation to ensure shelves are full and orders are in the system are critical to maintaining well stocked stores to avoid lost sales, this is paramount to retailers during these unprecedented times.
significantly enhancing brand presence and providing a bit of theatre to draw shoppers to the brand. The numbers were highly impressive with more than 70 displays, both large and small, being built
Brand activators and merchandisers supporting
generating significant stock weight on displays of
retailers and suppliers to maintain their brand
approximately 6,000 units and more than 1,400
presence has been, and will continue to be, just as
wobblers were placed.
critical as we move further along the journey to a post COVID-19 world. Prime Minister Scott Morrison called out merchandising services as “essential” and vital to supporting retailing in general.
High velocity categories, in particular, need close attention and regular maintenance from brand activators with a ‘business as usual’ approach. Easier said than done with availability for some major brands patchy with stock weight fluctuations occurring.
“Brand activators and merchandisers supporting retailers and suppliers to maintain their brand presence has been, and will continue to be, just as critical as we move further along the journey to a post COVID-19 world.”
Despite the social distancing measures that have
This is where the initiative and creativity of brand
become part of everyday life, brand activators and
activators and merchandisers has repeatedly come to the
merchandisers are visible day-in and day-out in
fore with innovative solutions executed to ensure that
liquor stores, stocking shelves, filling up cool rooms,
shoppers still have a suitable solution to their shopping
Stephen Wilson
unpacking deliveries and building displays.
mission e.g. focus on different pack sizes or substitutable
Category and Insights Manager Strike Force
Suppliers’ brands continue to be available with
choices until the missing SKU is back in-store.
leading merchandising teams of choice providing
In closing we owe gratitude of debt to all brand
services and carrying out activities to give as much
activators and merchandisers who continue to support
certainty as possible to shoppers that they will have
our retailers, suppliers and shoppers in these trying times.
continued access to their favourite beverage when
Stay safe!
■
May 2020 | 31
Vintage 2020
How will vintage 2020 fare? Battling climate change, prolonged drought, unpredictable weather, and catastrophic bushfires, Australia’s 2020 vintage has already had a hard run, as Brydie Allen discovers.
There’s no way that we’ll forget the year 2020 anytime
season and we expect lower tonnes overall, the quality
soon, so far it has been punctuated by jumps from
of the fruit is exceptional and there will be outstanding
disaster to disaster.
wines from Vintage 2020.”
Throughout the devastation of this first quarter of the year, the wine industry’s focus was also on the
Impacts of bushfires
imminent 2020 vintage, and harvest has just now
The 2019-2020 bushfire season was one of our worst yet,
wrapped up. Despite challenges, the quality of wine
burning long and hard for months on end and affecting
that the country is known for won’t be impacted,
multiple wine regions. Some vines perished in flames,
according to Wine Australia.
some suffered heat damage, while others dealt with
“Vintage 2020 will be remembered for many
differing levels of smoke taint in the grapes.
reasons. Given Australia’s sheer size and the wide
In the Adelaide Hills, it was said that up to a third
spread of our regions, it’s difficult to sum a vintage up
of vineyards had been lost. Meanwhile in Canberra,
with a single broad stroke,” Wine Australia CEO
the NSW Southern Highlands and the Hunter Valley,
Andreas Clark told National Liquor News.
some producers lost differing but significant portions of
“While it has been a difficult end to the growing 32 | National Liquor News
their yield and were unsure about the remaining grapes.
“The Australian wine community is well-known for coming together to support each other in times of need and this year, in particular, it has demonstrated this.” Andreas Clark CEO Wine Australia
Vintage 2020
As Angus Barnes, Executive Officer of NSW
Stephen Pannell, Winemaker and owner of
winemakers make a wine, it will be a good wine.
S.C. Pannell Wines said: “Below average winter
The Hunter has a strong reputation to uphold and
rainfall backed up by good water management and
we all want to make sure we continue that.”
accessibility with a heap of rain in February so far
Tony Battaglene, Chief Executive at Australian Grape and Wine, said that this is true with
Australia said the coronavirus crisis did not impact harvest,
good,” said Pannell. The resilience of the industry is also helping
only pursue a 2020 vintage if they can maintain their
cope with the challenges of this year’s vintage.
usual standards.
Clark said: “The Australian wine community is
“Producers are choosing not to pick to preserve
well-known for coming together to support each
the quality of wine they sell and this is very important
other in times of need and this year, in particular,
to note that wine quality in Australia will remain at its
it has demonstrated this.”
in a number of regions,” Battaglene said.
Thankfully, Wine
has resulted in moderate crops, but the fruit looks
winemakers across the whole country, which will
normal high standards despite the impact of smoke
Pandemic problems
vineyard health has produced positive outcomes.
Wine, told National Liquor News, “If the Hunter’s
“We’ve seen an outpouring of support both internationally and at home. To highlight just a few:
The latest research from the Australian Wine
some in our community have donated grapes to
Research Institute also confirms that smoke taint
affected wineries, other wineries have reported large
isn’t necessarily a death sentence for a vintage, with
numbers of volunteers arriving to help rehabilitate
Scientist Dr Julie Colbert noting: “not all hope is lost
vineyards, and there have been fundraising
when it comes to smoke affected fruit.”
initiatives for impacted communities at restaurants, cafes, liquor stores and wineries around the world.”
Small wins
We can be assured there will be an Australian
Australian viticulture is renowned for its proactive
2020 vintage to stock shelves, and it will be one that
climate change responses, and that has greatly
symbolises a particularly difficult time for us all. As
benefited the 2020 vintage. For McLaren Vale,
always though, it will have the exceptional quality
a region that was spared by flame damage, good
that Aussie wines are known for.
■
Ashton Hills vineyard
and producers were able to complete the 2020 vintage. However, the pandemic has affected the industry in other ways – tourism is at a standstill, cellar doors are mainly closed, and a hard hit economy has lowered the average household budget. These all combine to compound the challenges faced by producers before vintage harvest. It’s more important than ever to support local wineries where you can.
May 2020 | 33
Retailing Aperitivo
Retailing Aperitivo Aperitif products give consumers the chance to mark social and celebratory occasions at home during the pandemic. Tips for retailing success • Raise awareness about the Aperitivo occasion.
As the COVID-19 pandemic sweeps the world,
Aperitivo occasion. Aperitif products meet
• Co-merchandise products that fit the
our lives have changed dramatically. And
some of the biggest ongoing drinks trends,
Aperitivo occasion (e.g. Aperol with
with most Australians following stay home
especially in the home, like mindfulness,
Prosecco and soda).
guidelines, millions of consumers are searching
moderation and drinking less but ‘better.’
for ways to adjust to the ‘new normal.’
The category was already enjoying
• Build shopper knowledge about product versatility. • Inspire consumers with cocktail recipes.
Increasingly experimental consumer
growth pre-pandemic, something that is
behaviour is evident in a rising uptake of
expected to continue throughout the current
new ways to virtually connect, testing out
challenging atmosphere according to one
it will continue to do so. Campari’s Aperitif
how to grab a drink with friends while
of the country’s biggest champions of the
portfolio will keep driving the category
maintaining social distancing.
Aperitivo occasion, Campari Australia.
growth and will embed the Aperitivo
Euromonitor noted this potential before
Simon Durrant, Managing Director
the pandemic even began, and said: “The
of Campari Australia, said: “Within the
intersection of technology and home
glass spirits category, the Aperitif segment
Engaging consumers
entertainment will provide opportunities for
continues to perform well, despite the
Key to the success of any liquor trend is
new occasions, rituals, educational initiatives
challenging market conditions, including
being accessible for the lifestyles of a range
and radical experimentation, ranging from
the recent bushfires and floods over the key
of consumers. For shoppers new to the
homebrewing to mixology and beyond.”
summer months and the current restrictions
Aperitif category, simplicity is key to their
due to COVID-19.
engagement and building this understanding.
A big player from the on-premise scene
occasion in Australian drinking culture.”
with great potential to translate into success
“Notwithstanding this environment, the
“Aperitivo perfectly complements the
for retailers during the pandemic, is the
Aperitif segment has continued to grow and
Australian culture. Yet, many Australians are
34 | National Liquor News
Retailing Aperitivo
Aperitivo or Aperitif? “Australia is just beginning a tradition that has been around for centuries in Europe. The word Aperitivo, comes from Latin, meaning ‘to open’, as in, open the door to friends, open conversations around the table, and open the appetite. “In Italy, this social occasion, enjoyed between lunch and dinner, is commonly known as Aperitivo. In the Australian retail landscape, you will see both Aperitif and Aperitivo used interchangeably. Whilst Aperitivo refers to the social
still discovering Aperitifs and the impressive
the retail Aperitif category gives consumers
brands and drinks within the category.
a chance to explore Aperitivo at home.
Therefore, they will be looking for simple
Making it convenient for customers to
and accessible advice on how to make the
experiment with these drinks without the
perfect aperitif drink,” Durrant said.
help of bartenders will see the best success.
As with any category, educating shoppers
Durrant said the range of Aperitif
is vital to helping them explore the category.
products in Australia makes the category
And the way that you go about this can
perfectly positioned to help new and
also make a huge difference. According
existing consumers navigate at home
to Nielsen’s 2020 predictions for the off-
Aperitivo moments.
premise, products that demonstrate they fit
“Consumers’ palates are evolving as they
into a consumer’s lifestyle pique interest and
acquire a taste for bitter-sweet and herbal
help drive growth in the category.
flavours. The category landscape continues
The Nielsen predictions included
to expand, and many ‘ready to drink’ options
that: “Retailers will continue to focus
and sparkling wine-based aperitif products
on convenience, through tactics like
feature on retailers’ shelves,” Durrant said.
prepared cocktail displays, regardless of
“The increase in product range fits with
the alcohol base.” Without the ability to go out to venues and mark celebratory or social occasions,
Australians’ growing focus on health and wellness, and growing demand for lighter, more refreshing, low alcohol offerings.”
■
occasion, Aperitif is used when referring to the drink or category. “Aperitivo is a natural fit with Australian culture. It’s unclear whether this is due to our glorious weather, stunning scenery, love of social gatherings over food and drinks, or sophisticated food and cocktail pairings which have become a highlight in bars and restaurants. The reasons are endless. “Aperitivo is a ritual – an Aperitif enjoyed in the conviviality of a social occasion which is always accompanied by food. And an Aperitif can’t just be any old drink. Strongly alcoholic or overly sweet drinks dull the appetite, whereas bitter, lower proof drinks stimulate the taste buds.” - Campari Australia
May 2020 | 35
The Brew Review With autumn in full swing, our tasting panel sat down to try some amazing beers and ciders.
The Panel Josh Quantrill
Andrew Robson
NSW Sales Manager, Capital Brewing Co.
Head Brewer, Lord Nelson Brewing
Rosemary Lilburne-Fini
Matt Shiner
Craft Beer & Cider Specialist, Camperdown Cellars
Manager, Red Bottle Alexandria
Craig Hawtin-Butcher
Gus Mills
Marketing Manager, Intermedia
Account Manager, Willie the Boatman
Jamie Webb-Smith
Mitch Wirth
Brewer, Yulli’s Brews
Brewer, Sauce Brewing
Jill Kneipp
Andrew Meli
Beverage Operations Manager, The Oxford Tavern, Petersham
Head Brewer, Batch Brewing
Tom Davies
O AS N
A L
SE
Head Brewer, Yulli’s Brews
Liam Pereira Venue and Events Manager, Batch Brewing
36 | National Liquor News
FO
CUS
What’s our Seasonal Focus? As it’s autumn and the harvest’s in, we’re focusing on ciders and perries
Beer Tasting
Frenchies Tropical Brut IPA ABV: 6.5% Style: Brut IPA This is a super example of the style – big hops and a crisp, dry finish. A very clear and bright beer with a slight copper tinge, this beer brings great, vibrant hop aromas to bear – mango and lemon. The big hop character continues through onto the palate, with subtle passionfruit and peach balanced by a medium malt body. It’s crisp and complex, and the lengthy, bitter, dry finish is simply perfect for a brut IPA.
Moo Brew NEIPA ABV: 6.2% Style: NEIPA While this beer doesn’t have quite the thick haziness that we have come to expect from NEIPAs, the rest of it is classic New England. The nose is thoroughly tropical, with coconut notes backed up with light citrus. The mouthfeel is great, with some bitterness in the body and big flavours in the palate. Well balanced hops mingle with more tropical and coconut hops to make this a well rounded NEIPA. Moobrew.com.au
Frenchiesbistroand brewery.com.au
Red Hill A Crazy American Lost in Belgium ABV: 7.5% Style: Belgian strong ale This beer combines the hoppiness of an American beer with some fun yeasty Belgian elements as well. A slight haze filters through this strawcoloured beer, while the delightful nose brings the yeasty, wild brightness of a saison, accompanied by cloves and bananas. On the palate, citrus notes balance with candy sweetness, while booziness and bananas combine to make a well balanced triumph that has a dry but full mouthfeel.
Urban Dark ABV: 5.4% Style: English brown ale This is a light brown ale with a tan head. The nose is nutty and sweet, with toffee and caramel coming forward nicely. Taking a sip brings more of the same, with the malty flavours of hazelnut, toffee, caramel and bread all perfectly balanced on the palate. There is good depth and mouthfeel to the beer, which ends on a lovely light finish. A great example of the style from Urban Alley. Urbanalley.com.au
Hope Brewery Imperial Mango Sour ABV: 7% Style: Sour This is a very interesting sour. The ABV is unusually high, which gives the beer some serious weight and warmth. It also has a lower carbonation. Nevertheless, for such a high ABV, this is a balanced beer, with big fruity notes punching through on the nose – lemon and lime, pineapple and passionfruit more prevalent than the mango. The palate delivers the same fruit salad of flavours, with some alcohol warmth and plenty of tartness at the back. Hopetaphouse.com.au
Redhillbrewery.com.au
Nomad Freshie Fruitbowl Gose ABV: 4.5% Style: Gose Passonfruit is the principal fruit in this fruitbowl gose. The big passionfruit aromas on the nose are really nice and really stand out in this slighty hazy offering from Nomad. Taking a sip brings an acidity that’s not too high and a full, decent body, making this a real all-rounder of a beer. A cracking drop. Nomadbrewingco.com. au
Urban Alley Blush ABV: 5.3% Style: Raspberry wheat ale A simply beautiful colour greets you from this slightly hazy beer. The raspberry dominates the nose, but remains mild rather than overpowering. Similarly, on the palate things are soft and well balanced. There’s a nice tartness from the raspberries along with some light jammy fruit notes too. The soft mouthfeel has good balance too, making for a solid, wheat ale that is very enjoyable without being too filling. Urbanalley.com.au
Slab Brewing Fool’s Gold
Aether Brewing Chaotic Good
ABV: 5% Style: Vienna lager
ABV: 3.3% Style: Pilsner
These Kiwi brewers don’t deal in your standad 375ml cans. Everything comes in a massive 440ml ‘canimal’. This lager pours a light amber colour with plenty of bubbles. There’s an earthiness on the nose, along with some spicy hints as well. The spiciness continues through onto the palate where it is accompanied by some well balanced sweetness. The beer is full-bodied yet sessionable and is very enjoyable. It’s almost like an ale recipe was brewed using lager yeast.
This is a really pleasant and well balanced beer. Golden in colour and with good retention of its head, this low ABV pilsner brings plenty of punchy hops to the nose, along with some elements of white wine and some light malt touches. It’s got great carbonation and a lovely light mouthfeel, while the palate enjoys a lovely clean hop character, backed up by some light malt. The finish is classic pilsner.
Slabbrewing.co.nz As published in Beer and Brewer Autumn 2020
Aetherbrewing.com.au
Wayward Passionfruit and Yuzu Berliner Weisse ABV: 3.8% Style: Berliner weisse Pale straw in colour with a slight haze, this beer is not just a really enjoyable and crushable beer – it could work fantastically as a mixer for gin too! Bright fruit aromas of lemon drops, orange blossom come through on the nose with a little light acidity and some grassiness to boot. The palate is delicious and complex. There’s good, bright carbonation here, with herbal notes complementing lemon sorbet and a fruity apricot character. Wayward.com.au May 2020 | 37
Wine Tasting Review
The Pinot Noir Tasting The National Liquor News tasting panel looked a little different this month with our wonderful panellists tasting a selection of Pinot Noir wines from the socially distant safety of their own homes. Here they have selected the highest scoring wines across three price brackets.
Panels Picks
The Panel ➤
➤
➤
➤
➤
➤
➤
A ndy Young, Editor, The Shout & Bars and Clubs C raig Hawtin-Butcher, Marketing Manager, Food and Beverage Media G eoff Bollom, Retailer, Fennell Bay Cellars A ndrew Stubbs, Manager, Vine Wine T om Czerski, Purchasing Manager, NSW Golf Club A ndy Dean, Co-founder, The Tasting Glass (thetastingglass.com.au) D eb Jackson, Editor, National Liquor News & World of Wine
The System 95-100 Classic: an exceptional wine 90-94 Outstanding: a wine of remarkable character 85-89 Very good: a wine with impressive qualities
38 | National Liquor News
Brokenwood
Brancott Estate
Zilzie Regional
Pinot Noir
Letter Series
Collection
Pinot Noir Region: Beechworth VIN: 2019 LUC: $23.03 Distributed by: Samuel Smith & Son
“Lovely elegant red cherries underpinned with bacon fattiness. A wonderfully structured old world style with dark cherries and a core of beautiful sweetness before the structural grippy yet approachable tannin. Pinot is often described as an iron fist in a velvet glove and this is in that territory.” – Andrew Stubbs
Region: Marlborough
Pinot Noir Region: Adelaide Hills
VIN: 2017 LUC: $18.54
VIN: 2019 LUC: $11.28
Distributed by: Pernod
Distributed by: Fesq
Ricard
and Company (VIC/ NSW/QLD/ACT); Options
“Smooth as velvet. Fine structured tannins. Red fruits with a hint of oak. Good long finish.” – Geoff Bollom
Wine Merchants (SA/NT); Distinctive Wines & Spirits (WA); Swallow Liquor Merchants (TAS)
“Gently savoury but mouthwateringly juicy at the same time. Full of raspberries and cherries with a soft spicy finish. Don’t stop me at just one glass of this.” – Andy Dean
Wine Tasting Review
LUC $20 and over Giesen Limited
De Bortoli The Estate
Edition Organic
Vineyard Pinot Noir
Pinot Noir
Region: Yarra Valley
Region: Marlborough
VIN: 2018 LUC: $27.95
VIN: 2015 LUC: $21.50
Distributed by: De Bortoli
Distributed by: Oatley Fine Wine Merchants
“Nutty, intense and complex nose. Leads to a sophisticated and silky palate of ripe cherries and stunning florals, with almost perfectly balanced acidity and tannins. Superb organic Pinot.” – Andy Dean
“Superbly elegant wine. Clean mineral and fruit, alongside mushroom earthy tones and a nice taste of the vanilla oak. Very well balanced at this age.” – Andy Dean
Poole’s Rock
Taylors Jaraman
Premiere Pinot Noir
Pinot Noir
Region: Adelaide Hills
Region: Yarra Valley
VIN: 2017 LUC: $25
VIN: 2017 LUC: $22.04
Distributed by: Agnew Wines
Distributed by: Taylors Wines
“Bursting with cranberries in the palate. Super refreshing acidity balanced with some fine peppery spice and a hint of vanilla. Yum.” – Andy Dean
“A gentle nose enticing with plummy notes. Very drinkable, smooth, and silky. Subtle flavours well balanced with soft tannins. Fruity, with a minty elegant finish.” – Andy Dean
“New world Pinot just continues to impress and improve year on year, move over Burgundy! This has been a top-notch bunch of delicious wines. Winemakers at the top of their game playing with such a delicate and fussy grape.” Andy Dean, Co-founder, The Tasting Glass
Food Pairing “Rabbit or Guinea fowl – light red meats and game.” – Craig Hawtin-Butcher “Salmon steaks (skin on of course) or Roast duck.” – Geoff Bollom
Ara Resolute
Riorret Pinot Noir
Pinot Noir Region: Marlborough
Region: Yarra Valley
VIN: 2015 LUC: $30.10
VIN: 2018 LUC: $45
Distributed by: Oatley Fine
Distributed by: De Bortoli
Wine Merchants
“Complexity in the Resolute is developing well with age and will continue to improve. Herby and silky tannins in the palate alongside the standout bad boy boysenberries. Very tasty.” – Andy Dean
“Vibrant cherry, forest floor, olive tapenade aromas. A powerful Pinot with good structure vibrant fruit with great length.” – Tom Czerski
“For me, a slightly chilled Pinot Noir can almost beat a Gewurtz or Pinot Gris in a Thai restaurant. Cooling but also gently spicy at the same time, a fabulous match.” – Andy Dean “Pork tenderloins.” – Andy Young “With such flexibility and often appeal from red and white wine lovers alike, Pinot can be well paired with anything from robust BBQ flavours, to a delicate salad.” – Andy Dean
May 2020 | 39
Wine Tasting
LUC $13-$20
“Established regions were far and away indictive of Pinot Noir character and as is so often the case price was a good indicator of quality.” Andrew Stubbs
De Bortoli Villages
Tamburlaine Point
Pinot Noir
65 Pinot Noir
Region: Yarra Valley
Region: Orange
VIN: 2018 LUC: $16.95
VIN: 2019 LUC: $15.67
Distributed by: De Bortoli
Distributed by: Tamburlaine
“A delight to look at in vibrant ruby, and equally as delicious as it looks. A spicy and fine berry bouquet, a palate full of silky tannins, young red fruit and a hint of Turkish delight (a personal favourite flavour). Would age well if you can keep your hands off long enough to cellar.” – Andy Dean
Organic Wines
“Smooth and silky, this slides around the mouth with ease, nothing too intense here but it works. Gently balances young strawberries and cranberries with some earthy spicy notes, and a pleasant finish (if a little short lived).” – Andy Dean
Manager, Vine Wine
Editor’s Picks ➤
➤
➤
➤
2 019 Brokenwood Indigo Vineyard Pinot Noir, Beechworth, LUC $41.71 (Samuel Smith & Son) 2 017 Brockenchack Wines Hare Hunter Pinot Noir, Eden Valley, LUC $22.44 (AIWW QLD; Select Cellars - NSW; Brockchack Wines - Rest of Aus) 2 018 Rob Dolan White Label Pinot Noir, Yarra Valley, LUC $19.89 (Nelson Wine Co.) 2 018 Streicker Bridgland Block Pinot Noir, Margaret River, LUC $22.58 (The Wine Gang - WA; Single Vineyard Sellers - VIC/ NSW/QLD/TAS; Clairault Streicker Wines - Northern Rivers, NSW/SA/All other enquiries)
40 | National Liquor News
Audrey Series
Silkwood Estate The
Pinot Noir
Walcott Pinot Noir
Region: Orange
Region: Pemberton
VIN: 2018 LUC: $14.03
VIN: 2017 LUC: $16.13
Distributed by: Agnew Wines
Distributed by: Single
“Light bodied with tangy strawberry and savoury cherry flavours, leading to a herby finish. Very fresh and easy going. Cool this a little and quaff on a hot summers arvo.” – Andy Dean
Vineyard Sellers
“Bang! Hits you straight away on the nose with red cherry and a tiny hint of mint. The palate is then intriguingly contradictory with a touch of mushroom. Take some time with this wine it will develop and reward you.” – Andy Young
Taylors Estate
Ferngrove
Pinot Noir
Independence
Region: Adelaide Hills
Pinot Noir
VIN: 2018 LUC: $15.48
Region: Great Southern
Distributed by: Taylors Wines
VIN: 2019 LUC: $15.05
“Oak up front with dark berries opening up. The wine delivers good depth for a Pinot, with the oak giving a nice sweet spice, balanced by an earthy hue.” – Andy Young
Distributed by: Ferngrove Wine Co
“Fresh on the nose, this hits the mouth with a bit of tobacco spice, and although I’m a nonsmoker it is remarkably pleasant. With its fairly robust tannins it would marry well with BBQ or chargrilled meats.” – Andy Dean
Wine Type
LUC Under $13 Ara Single Estate
Ara Single Estate
Pinot Noir
Pinot Rose
Region: Marlborough
Region: Marlborough
VIN: 2019 LUC: $12.90
VIN: 2019 LUC: $12.90
Distributed by: Oatley Fine
Distributed by: Oatley Fine
Wine Merchants
Wine Merchants
“Pronounced nose with spicy, complex aromas. Grippy tannins, but well balanced with soft, savoury red fruit flavours and mouth-watering acidity.” – Andy Dean
“Fresh red grapefruit on the nose to really get the taste buds going. Definite touch of watermelon and sweetness coming through, but still dry for a delightful Pinot rosé.” – Andy Young
Pinot Gris Stats ➤
➤
➤
19 Crimes Pinot Noir
Brancott Estate Terroir Series Region: Marlborough
Region: South East Australia
VIN: 2017 LUC: $12.04
VIN: 2018 LUC: $11.40
Distributed by: Pernod
Distributed by: Treasury Wine
Ricard
Estates
“Dark brambly earthy with nuances of dark plums, Christmas cake and spices. The palate displayed persistence and length. The only negative was it was rather punchy in a new world style. Quite good structure, held all the fruit together while simplistic, would definitely be a crowd pleaser.” – Andrew Stubbs
“Rich strawberry nose, juicy. That fruit comes through on the palate and is nicely balanced with some oak spice. An approachable Pinot from start to finish.” – Andy Young
Silkwood Estate
Harewood Estate
The Bowers
Pinot Noir
Pinot Noir
Region: Denmark
Region: Pemberton
VIN: 2019 LUC: $12.90
VIN: 2019 LUC: $12.90
Distributed by: Single
Distributed by: Single
Vineyard Sellers
Vineyard Sellers
“I like this nose, fruity with soft truffle. The fruit comes immediately on the palate and is balanced with light mushroom tones, for a wellbalanced wine with good nose and palate.” – Andy Young
“Dark cherry aromas with slight wet blossom, before clove comes through on the palate with cherry and a good firm mouthfeel for a wine that’s enticing and enjoyable.” – Andy Young
➤
P inot Noir is one of the oldest grape varieties in the world and is the mother of mutations including Pinot Grigio, Pinot Gris and Pinot Blanc. Pinot Noir grapes are naturally high in acidity and are some of the hardest to grow, with very thin skin and tight bunches that are more susceptible to disease. T erroir can cause great variation in Pinot Noir wines because different environments impact the degree of ripeness. T he wines are best enjoyed when young, within four to five years of the vintage.
“The fruit is really talking over oak, which means some great noses in many of these wines. Some of the wines may still be a little young, but many of these will be amazing wines soon, so the future is very bright for Pinot Noir.” Andy Young Editor, The Shout & Bars and Clubs
May 2020 | 41
Brewing
Brewers excise tax cries fall on deaf ears
Australian brewers are struggling to keep their heads above water. With almost two thirds still reeling from bushfires, droughts and flood, COVID-19 might just be the last straw, as Gifford Lee reports. Brewers are continuing to plead their case on
As it stands, Australian breweries will be
short term excise tax reform and predict more
paying the hefty excise tax bill on current
financial hardship is coming without it. But,
keg stock despite the fact many of it will
for now, Governments aren’t hearing the call.
need to be disposed.
and flood, and COVID-19 could be their last straw. “We certainly hope that Treasury will look at specific assistance for small
The Treasury Secretary Steven Kennedy
Capital Brewing’s Co-founder Laurence
brewers. Two thirds of these brewers are
told a Senate committee charged with
Kain said without short term excise tax
located in rural and regional Australia and
the economic response to the COVID-19
reform he may not be able to rehire the
these locally-owned family businesses are
pandemic he didn’t foresee any further
staff he currently has on stand-down – even
suffering badly after a summer of bushfire,
assistance coming the way of brewers.
when venues re-open nationally.
floods and now Coronavirus,” Philip said.
His comments came despite an
“While JobKeeper has been massive for
“We certainly appreciate the swift action
Independent Brewers Association (IBA)
us… we are staring down the barrel of a
State and Federal Governments have taken
survey of its members, which found their
huge excise tax hole. A big debt like that is
to help keep small businesses alive, but these
sales had sunk by nearly 70 per cent on
not going to help us, or our staff, get back on
programs may not be enough to keep these
average and almost all were now in a “loss-
our feet when all of this is over,” Kain said.
breweries open.
making position”.
“We are set to be hit with the same excise
“All we’re asking for is a short term break
Kennedy said while current stimulus
tax bill as the big multi-nationals will be.
in excise which will help small breweries
packages and other allowances may need
Currently, we feel like we are just trying to hold
make it through this crisis and emerge
to be adjusted over time, he added: “But new
on and the bigger challenges are still to come.”
stronger on the other side.”
challenges will have emerged. Some jobs and
IBA Chair Pete Philip said two thirds of
businesses will have been lost permanently.”
breweries were still reeling from bushfire
42 | National Liquor News
■
This is an abridged version of an article that originally appeared in Beer & Brewer.
TheShout averaged
60,497
*
unique users every month in 2019.
Do you have an upcoming launch, NPD, line extension or promotion? Then drive brand awareness. Support your sales team. Book a campaign.
Contact Shane T Williams to book now!
on 02 8586 6205 or email stwilliams@intermedia.com.au
* Google Analytics 2019, TheShout averaged 60,497 unique users per month.
NOW AVAILABLE
