COVER STORY: BATCH & BOTTLE

Batch & Bottle celebrates cocktail confidence

The Batch & Bottle range from William Grant & Sons is proving you don’t have to settle for anything less than the best when it comes to cocktails at home.

There’s nothing quite like enjoying a premium cocktail that combines the highest quality spirits and ingredients. This experience was once limited only to the top bars of the on-premise industry, but since the start of the pandemic, consumers have developed a taste for bringing their favourite cocktails into the comfort of their own homes.

These days, time-poor and mindful consumers are less willing than ever to compromise on quality with these drinks experiences. The only problem with this is confidence – actually creating these cocktails to bar-standards can be a hassle, especially for those who don’t have much mixology knowledge. This is why demand for premium home cocktail solutions has never been higher, and it’s a demand that William Grant & Sons has risen to with its Batch & Bottle range of world-class bottled cocktails.

“Consumers are adopting a ‘less is better’ mentality and becoming more discerning about the brands they drink. For decades William Grant & Sons has continually produced premium and luxury spirits, but for the consumer who wants to indulge in an upgraded at-home experience,” said Nathan James, Marketing Manager at William Grant & Sons.

“Now, with Batch & Bottle they can do so without the fuss or cocktail accoutrements. The premium pre batch cocktails provide an opportunity to showcase the worldclass brands in the William Grant & Sons portfolio, while also providing an uncomplicated solution to perfect cocktail serves created and produced using our industry expertise.”

Batch & Bottle cocktails have carefully combined the finest ingredients to provide sophisticated cocktails that can elevate any occasion. The new and innovative range lets consumers be confident around cocktails in the home – all they need to do is simply chill, pour, garnish and serve.

“From a dinner party at home to a picnic in the park with friends, a perfect occasion needs the right drink,” said James.

“The varied Batch & Bottle range with four different flavours - Hendrick’s Gin Martini, Glenfiddich Scotch Manhattan, Monkey Shoulder Lazy Old Fashioned and Reyka Vodka Rhubarb Cosmopolitan – allows consumers to re-create the classics to suit every taste. Mixed with precision, each sip delivers an impeccable blend of quality and flavour.”

While these spirit brands are internationally renowned, the expertise that went into the creation of Batch & Bottle also has an inherently local element. TheHendrick’s Gin Martini was developed in collaboration with five of the world’s top bars, including Maybe Sammy in Sydney. It was a unique way for William Grant & Sons to support the bartending community get back on their feet, while also delivering a great outcome for consumers via the off-premise.

Each Batch & Bottle cocktail pours seven serves, and is a cost effective and convenient way to enjoy premium cocktails at home, with any excuse. Today, consumers are enjoying upgrading simple evenings spentat home with friends using interesting and exceptional drinks, and the Batch & Bottle allows them to do this with ease.