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Batch & Bottle celebrates cocktail confidence The Batch & Bottle range from William Grant & Sons is proving you don’t have to settle for anything less than the best when it comes to cocktails at home. There’s nothing quite like enjoying a
about the brands they drink. For decades
an opportunity to showcase the world-
premium cocktail that combines the
William Grant & Sons has continually
class brands in the William Grant &
highest quality spirits and ingredients. This
produced premium and luxury spirits, but
Sons portfolio, while also providing an
experience was once limited only to the
for the consumer who wants to indulge
uncomplicated solution to perfect cocktail
top bars of the on-premise industry, but
in an upgraded at-home experience,” said
serves created and produced using our
since the start of the pandemic, consumers
Nathan James, Marketing Manager at
industry expertise.”
have developed a taste for bringing their
William Grant & Sons.
favourite cocktails into the comfort of their own homes. These days, time-poor and mindful consumers are less willing than ever to compromise on quality with these drinks experiences. The only problem with this is confidence – actually creating these cocktails to bar-standards can be a hassle, especially for those who don’t have much mixology knowledge. This is why demand for premium home cocktail solutions has never been higher, and it’s a demand that William Grant & Sons has risen to with its Batch & Bottle range of world-class bottled cocktails. “Consumers are adopting a ‘less is better’ mentality and becoming more discerning 8 | National Liquor News
Batch & Bottle cocktails have carefully
“Now, with Batch & Bottle they can do so
combined the finest ingredients to provide
without the fuss or cocktail accoutrements.
sophisticated cocktails that can elevate any
The premium pre batch cocktails provide
occasion. The new and innovative range lets
