Keep up to date with the latest off-premise news, products, promotions, trends and insights, that are 100% focused on helping you run a better liquor store
Welcome to the November issue of National Liquor News, where we bring you a fresh selection of insights to help you stay ahead in the fast-moving liquor industry.
This month, we are excited to introduce our inaugural Prosecco Buyer’s Guide, a must-read for retailers looking to elevate their sparkling wine offering. Our expert panel has scored a range of Australian and international Proseccos, with several earning a coveted Gold rating –providing you with top-tier recommendations for your shelves.
Also in this issue, we take a deep dive into two exciting categories: North American Whiskey and Tasmanian Drinks. From bold, complex whiskeys to the burgeoning Tasmanian craft spirits scene, we explore trends and new releases that could give your product range a distinctive edge.
As the festive season draws nearer, we’ve curated a selection of Summer and Christmas products that could be key to your seasonal sales strategy. Whether it’s refreshing beverages for the hot months or standout gifts for Christmas, these products should be top of mind as you plan for the busy retail period ahead.
We’d also like to take a moment to congratulate the winners of our recent Australian Liquor
Industry Awards (ALIA) in the off-premise categories. Look out for our full coverage in the December issue!
And in case you missed it, our sister publication, Beer & Brewer, held its first live awards ceremony this year, in partnership with Sydney Beer Week. A huge thank you to Pete Anstey and Josh Quantrill for their support, and congratulations to all of the winners, particularly Richard Adamson of Young Henrys, who received the Lifetime Achievement Award.
We hope this issue provides valuable insights and inspiration as you head into the busy holiday season. Enjoy the read!
Cheers, Deb
Deb Jackson, Managing Editor 02 8586 6156 djackson@intermedia.com.au
➤ 55 Prosecco Buyer’s Guide: It’s got the sparkle
➤ 46 North American Whiskey: Barrelling along
➤ 36 Tgarage: Sipping through the festive season
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Publisher: Paul Wootton pwootton@intermedia.com.au
Managing Editor: Deb Jackson djackson@intermedia.com.au
Senior Journalist: Molly Nicholas mnicholas@intermedia.com.au
Journalist: Caoimhe HanrahanLawrence chanrahanlawrence@intermedia.com.au
General Manager Sales –Liquor & Hospitality Group: Shane T. Williams stwilliams@intermedia.com.au
Group Art Director –Liquor and Hospitality: Kea Thorburn kthorburn@intermedia.com.au
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With a range of high-quality, convenient, and flavourful cocktail mixers, Master of Mixes offers benefits to consmers and retailers alike.
With summertime celebrations making their way into calendars already, and consumers looking to entertain at home as a cost-effective solution to economic pressures, Master of Mixes presents a broad range of cocktail mixers that allow consumers to create fun, easy cocktails that are consistently tasty every time.
Consumers will appreciate the convenient two-step cocktail approach, as well as uniformity across the range, with all recipes requiring one part spirt to two parts Master of Mixes mixer. Each bottle makes 10 cocktails, presenting it as a convenient option for group drinks at key celebratory occasions.
The Master of Mixes mixer range is complemented by the Cocktail Essentials range, which offers a range of core ingredients, appealing to consumers looking to take a more hands-on approach to mixing their cocktails.
According to Boyde Skinner, Asia-Pacific Regional Manager, American Beverage Marketers, this is the ideal time of year to range Master of Mixes.
“The Australian market has embraced cocktail culture, making this the perfect moment for retailers to enhance their
offerings. By engaging with the cocktail mixers category, retailers can provide a comprehensive beverage solution, meeting the growing demand for elevated, at-home cocktail experiences while driving customer satisfaction and loyalty,” he said.
Master of Mixes’ wide range of products appeals to a large demographic of at-home entertainers, and all products are made with real fruit from premier growing regions across the globe for a high-quality taste experience. Margarita Mix features Persian limes grown in Mexico, passionfruit from Vietnam features in the Passionfruit Daquiri mix, and the Mango Daquiri includes Alphonso mangoes from India. Additionally, all products are gluten-free, vegan, naturally flavoured and non-GMO.
Master of Mixes has recently announced the launch of two new flavours, Passionfruit Daquiri and Spicy Margarita, both of which are well-suited to a range of summer occasions, from pool parties to Christmas barbecues.
Current statistics indicate that placing Master of Mixes mixers next to the spirits aisle can boost regular spirits sales by five to 10 per cent, and craft spirit sales by 32 per
cent. The range has already had solo success in the Australian market, with Margarita, Pina Colada and Strawberry Daiquiri recently landing in Woolworths grocery stores and currently making up more than half of cocktail mixer volume in the channel.
Master of Mixes comes from one of the world’s largest cocktail brand manufacturers, American Beverage Marketers, which services more than 100 countries across the globe. This extensive category experience means that Master of Mixes products are carefully selected to suit the modern consumer’s tastes and preferences.
“Master of Mixes has been pioneering innovation in the cocktail mixers category since the 1970s, and with distribution in over 100 countries, we’ve gained deep insights into the diverse ways cocktails are crafted and consumed globally. Our focus is on driving spirit sales by providing consumers with premium, easy-to-use cocktail solutions that allow them to recreate the bar experience at home,” Skinner said.
For more information, and to discuss ranging Master of Mixes in your store, contact your SouthTrade International representative. ■
Independent Liquor Group came together for its annual Family Reunion at The Star in Brisbane to celebrate the successes of the past year.
An impressive turnout of members of the Independent Liquor Group (ILG) came together in Brisbane last month to celebrate the cooperative’s highly anticipated annual Family Reunion. Delegates celebrated another successful year for ILG, despite the ongoing challenges brought on by the current economic environment. Members took the opportunity to network and learn valuable insights about the group and wider industry.
ILG CEO Paul Esposito welcomed attendees at a reception get together, where members were able to catch up over social drinks, ahead of the following two-day conference program and trade expo, which reflected the achievements of the last year.
Esposito discussed the cooperative’s financial performance over the past 12 months, highlighting the impact of economic downturns and inflation on disposable income. Despite challenges, the cooperative returned around $20 million in cash and non-cash benefits to members.
Key strategic initiatives included asset acquisitions in Sydney and Townsville, a new property in Brisbane, and further expansion into Victoria. Sales revenue growth was just under 5.5 per cent, with a 1.8 per cent decline in the bottom line.
“Overall, we finished with 5.5 per cent growth in value and 3.3 per cent growth in volume, which is a great metric considering the current cost-of-living pressures.”
Paul Esposito, CEO, ILG
Looking ahead, the cooperative aims to grow its member base to 2100 and achieve a $550 million target for the next year, focusing on growth, culture, and future proofing.
Speaking to National Liquor News , Esposito described the group’s performance over the last 12 months as “a tale of two halves”.
He said: “In the first half of the year we saw doubledigit growth, then we started to see a slowdown around Christmas. There was a change in buying patterns and we started to see more discounted brands being sold. We saw a fall in the average basket size and a move to value lines.
“Suppliers responded to the declining market conditions and have made adjustments. Spirits companies moved to keep some 700ml spirits under $45 and one litre under $60. RTD cubes were over $100 but they brought them back down under $100.
“In the last quarter we were slightly above last year, but short of what we budgeted for. Overall, we finished with 5.5 per cent growth in value and 3.3 per cent growth in volume, which is a great result considering the current cost-of-living pressures,” said Esposito.
In his Chairman’s Report, Damien Bottero expressed the benefit of being a part of the ILG co-operative and how important members are to shaping ILG’s success.
“Whether you’re a long-time member or are new to ILG, your involvement here is not only valued, but also essential. Together, we are shaping the future of the liquor industry,” he said.
“2024 was a year full of challenges but also opportunities for ILG and all of our members. Our financial results reveal a story of resilience amidst an uncertain economy. We have achieved more than $520m in sales, marking a six per cent increase on our previous year. An incredible milestone for our co-operative. In addition, we’ve distributed approximately $13.5m in member rebates and $5.7m in non-cash benefits, reflecting our commitment to our members.
“While we anticipate a temporary loss this year, this does align with our long-term strategy. Rather than incurring debt, we’ve chosen to invest our growth through working capital.
“Over the past four years, ILG has experienced tremendous growth with very limited resources. In 2024, we expanded our teams across trading, supply chain, finance, e-commerce and marketing. Our people are truly the cause of our success.
“We’ve also made significant investment in e-commerce and digital marketing tools, allowing members to improve their revenue streams. Also, with rapid growth in Victoria and Queensland we partnered with a thirdparty logistics company to streamline deliveries and expand our warehouse to better serve our members.
“These investments made a
solid foundation for the future of ILG, which is important to us all,” Bottero explained.
“This year, we successfully expanded our retail base in Victoria, while continuing to grow in NSW, ACT, and Queensland. We launched e-commerce and digital wallet applications to drive foot traffic to both physical and online stores. And under the guidance of our director Sergio Colosimo, we secured a built for lease contract for our new Queensland distribution centre, with construction already underway, and completion expected in August 2025.
“Let us reaffirm our dedication to ensuring the success and longevity of independents in the liquor industry. Together, we empower one another through the strength and the benefits of being Australia’s largest memberowned co-operative. Remember, our members are not just independent, we are family.”
Even under the current challenging trading conditions ILG’s footprint has grown. Membership is up and a new property in Ipswich is due to start trading in August 2025.
“The benefit for us is our footprint in Victoria is expanding. Total membership is up to 1700, with 70 applications pending approval. So that’s fantastic,” said Esposito. “We have big plans for Queensland as well. We’re opening a new 17,000sqm property in Ipswich, scheduled to be operational by September 2025. The site will be purpose built for ILG.”
On an MAT growth, ILG is 5.5 per cent up, and Esposito says, “we’ve still got that momentum and we’re growing”.
Esposito highlighted positive indications from the past four-week period, which has seen favourable
ILG Bottle Shop of the Year: NSW Penrith Super Cellars and QLD Eagle Heights Bottleshop
ILG Hotel of the Year: NSW Jackson’s on George and QLD Meadowbrook Hotel
ILG Club of the Year: NSW St Mary’s Leagues Club and QLD Moranbah Workers Club
ILG Group of the Year: NSW Nelson Meers Group and QLD Tiley & Wills Group
Beer Supplier: Lion
RTD Supplier: Coca-Cola Europacific Partners
Wine Supplier: Accolade Wines
Spirits Supplier: Bacardi-Martini Australia
Minor Supplier Beer: Drinkworks
Minor Supplier - Wine: Dee Vine Estate
Minor Supplier – Spirits: Vok Beverages
Minor Supplier – RTDs: Casella Family Brands
Overall Supplier of the Year: Accolade Wines
trading in our retail channel. ILG has seen a slowing in decline in the on- premise trade, but Esposito is hopeful to see a bounce-back with upcoming Christmas activity.
Looking state-by-state, NSW has seen 6.4 per cent growth in value and 6.1 per cent in volume. Queensland has seen 8.3 per cent growth in value and 4.7 per cent in volume. And Victoria has seen 27.3 per cent value growth and 24.2 per cent volume growth.
And breaking down banner performance, Super Cellars was up 9.2 per cent in revenue nationally, with all categories showing growth outside of tobacco.
Bottler saw revenue growth of 4.3 per cent nationally, with all categories showing growth aside from a slight decline in beer and tobacco.
Fleet Street saw 10.1 per cent revenue growth (in NSW and Queensland) with the banner also now expanding into Victoria. Most categories performed well with the exception of wine, non-alc and tobacco, which all saw a slight decline in revenue.
Looking ahead to 2025, ILG is projecting $550m in revenue with an increase to 2100 members/customers. The co-operative has goals to grow Supercellars membership to 370, Bottler membership to 410, Fleet Street membership to 45, and grown Victorian revenue to $30m.
On the final night of the Family Reunion, members came together to enjoy a gala dinner where they were celebrated for their efforts with an awards ceremony. During the night, ILG Board Member Bob McGhee presented a $10k cheque to Friends with Dignity, a not-for-profit registered charity that provides practical programs to assist victimsurvivors of domestic violence.
Esposito also took the opportunity to announce the destination for the 2025 International Study Tour, which will head to Spain and Portugal and will coincide with the co-operative’s 50th year of trading. ■
“Whether you’re a longtime member or are new to ILG, your involvement here is not only valued, but also essential. Together, we are shaping the future of the liquor industry.”
Damien Bottero, Chairman, ILG
Be a part of Australia’s largest Liquor Cooperative, servicing the industry since 1975.
Ahead of the official launch of Suntory Oceania’s $3bn partnership, Suntory House offered a glimpse into the brand’s philosophy and its bold future in Australia.
A year since Suntory Oceania was announced, the drinks giant invited industry partners to immerse themselves in its 125-year legacy at the Suntory House experience in Sydney.
Offering a glimpse into the company’s bold ambitions for the future, the exclusive activation was attended by more than 350 partners in Oceania, bringing the Suntory spirit and portfolio to life like never before.
Mark Hill, Managing Director of Suntory Global Spirits Oceania, says: “It’s been over a year since we made the announcement, and at that time we spoke about bringing the best of Suntory to Oceania. With Suntory House, we had the opportunity to start showing our partners what this means.
“A big part of it was explaining who Suntory is, sharing a little bit about our wonderful 125-year history and dedication to craftmanship. We had rooms where we showcased our portfolio of amazing brands with the intent to get our partners equally excited about what we’re creating and about partnering with us.”
Capturing the spirit of Yatte Minahare Suntory House was the true embodiment of the brand’s philosophy, and a rare opportunity to introduce core partners to Yatte Minahare – the favourite saying of Founder Shinjiro Torii and the basis for Suntory’s fearless spirit to dream big.
Darren Fullerton, CEO of Suntory Beverage & Food Oceania, commented: “When the opportunity
“When the opportunity came to create the partnership, with Yatte Minahare in mind, it quickly became a bigger opportunity to bring the best of Suntory to Oceania, and to truly become a Suntory business and show what is possible.”
Darren
Fullerton, CEO, Suntory Beverage & Food Oceania
came to create the partnership, with Yatte Minahare in mind, it quickly became a bigger opportunity to bring the best of Suntory to Oceania, and to truly become a Suntory business and show what is possible.
“That’s what the Suntory House was all about, we invited people into a truly immersive experience to not only see and hear who we are, but to feel the spirit of Suntory.”
Visitors to Suntory House were guided through five immersive spaces including the Light Waterfall, Streets of Tokyo and Spirits Reimagined – The Founders Way, showcasing Suntory’s ambitions for the ANZ region, the legacy behind the portfolio and sustainability commitments.
With unique backdrops that showcased the neon-lit streets of Tokyo and traditional Japanese architecture, the activation offered a glimpse into Suntory’s commercialisation, brand efficacy and commitment to innovation.
Visitors heard about the impact of the pandemic on consumer behaviour, from the surge in off-premise sales and at-home cocktail making, to the significant growth of RTDs, while also looking to post-pandemic trends such as nostalgia and moderation which continue to influence the category.
With a vision to create richer experiences for tomorrow’s drinkers, Suntory shared plans to deliver insight-led innovation.
As guests moved through Suntory House, they also learnt about the Founders Way, which is a unique
approach to brand building inspired by the founders’ spirit, and a commitment to the continuous refinement.
Storytelling is deeply embedded in the spirit of Suntory, and the activation allowed the business to share an update on its new $400m carbon-neutral multi-beverage facility in Queensland, where momentum is already building ahead of the official partnership launch next year.
The state-of-the-art facility is at the heart of the Oceania journey, set to become the production and distribution hub for more than 40 brands coming from the new partnership, with non-alcohol production already underway.
Gordon Treanor, Licensed Sales Director for Suntory Oceania, explained: “We’ve invested over $400m building a fully carbon neutral facility with 7000 solar panels and cutting edge technology that enables us to live up to the philosophies that Suntory has believed in for many years: sustainability, innovation and craftmanship.”
Fullerton added: “Part of the DNA for Suntory is Growing for Good, and as much as Growing for Good is about long-term sustainable growth, it’s also about giving back to society and the planet, and that really comes through in the greenfield plant that we’ve commissioned. It will be carbon neutral, and there is some unique first-tomarket technology being invested in.”
As the largest FMCG investment into Australia in the last decade, the new site will unlock end-to-end ownership of Suntory’s Oceania supply chain, enhancing opportunities to disrupt the beverage market through product development and innovative category growth across the multibeverage portfolio.
“It’s really important that we’re able to have influence and control over our entire end-to-end supply chain, and this is to ensure that we’re able to adapt and change and bring innovation and opportunity from across our portfolio to the marketplace,” stated Treanor.
“This allows us to do that in a way that maintains the quality and craftmanship that we’re focused on, but it also sets a new benchmark in terms of its focus on sustainability and quality.”
With Suntory Oceania set to become fully operational by mid-2025, more than 400 roles will be recruited to bring the partnership to life and drive expanding supply chain and RTM teams.
“We’re looking to recruit a team across all function and geographies, in total bringing on board over 400 new employees into the Suntory family across all areas, including supply chain, sales and commercial,” says Treanor.
“We’re looking for people who are passionate, driven and excited about the opportunity ahead and the chance to design and build something really special here in the Australian marketplace.” ■
Australian craft beer fans and colleagues gathered at Village Taproom on Sunday 20 October for the official launch of Sydney Beer Week and the 2024 Beer & Brewer Awards.
The awards recognised the key people, brands, brewers and venues that helped drive Australia’s beer industry through one of the toughest economic times in recent memory. And while there is some negativity in the industry right now, they were put aside for a night of celebration and recognition.
The Awards, which were held in a live ceremony for the first time, covered many aspects of the industry, and the first award of the night was Best Beer Retailer, with highly commended going to Carwyn Cellars, and the win awarded to Barrel & Batch in St Peters, NSW.
In terms of what it takes to be a good beer retailer, the Barrel & Batch team said: “Product knowledge helps, and obviously relationships that are built over time help, but product knowledge and good service is what we focus on. If we’re going to get people to drink independent beer, we need to know what we are talking about.”
Judges noted that it wasn’t only the product knowledge or customer service that distinguished Barrel & Batch, but the efforts of staff to stock such a diverse range of beers.
One judge said: “With Tait at the helm, Barrel & Batch in St Peters has been a cornerstone of the craft beer retail space
for many years. Known for supporting brewers and consistently getting exceptional craft beers into the hands of consumers, the store is a go-to for beer enthusiasts. Tait’s ability to source exclusive beers and his keen eye for new breweries, styles, and trends keeps the selection fresh and exciting.”
This year, Richard Adamson, Cofounder of Young Henrys, was awarded the Lifetime Achievement Award, recognised by the judges as someone who has not only played a significant role in Australia’s craft beer landscape, but who also is playing a major role in the industry’s future.
Speaking about what the award means to him, Adamson said: “It was a very humbling experience as it is quite the honour board to be joining. Many of those people previously recognised are my heroes and mentors. I’m very grateful for the kind words and the support of colleagues at Young Henrys, TAFE NSW,
the IBA and IWBA that have afforded me some amazing opportunities.”
Other winners on the night included:
• Best Beer Launch – Seeker Brewing’s The Art of Flight and White Bay Brewery’s Sydney Swans 150th Anniversary Lager
• Best Tap List – Forest Lodge Hotel
• Life of the Party – Brad Nolen
• Rising Star – Emma Locke, Beerfarm and Max Bowering, Uraidla Brewery
• People’s Choice – Mountain Culture Beer Co
• Sustainability Award – Rocky Ridge Brewing
• Supplier of the Year – Bintani
• Brewpub of the Year – The Wheatsheaf Hotel, Thebarton, SA and Brewmanity Brewery & Rooftop, South Melbourne, VIC
• Beer Venue of the Year – Bitter Phew, Darlinghurst, NSW
• Brewer of the Year – Nick CalderScholes, One Drop Brewing Co
More than 300 guests from industry, retail, Federal and State Government gathered at the Pan Pacific in Perth for the Liquor Stores Association Western Australia’s 29th annual awards on Friday 11 October, celebrating excellence in the independent packaged liquor store industry.
The major winner of the night was Copper & Oak Liquor Merchants in Guildford, which took home two major awards, including Metropolitan Liquor Store of the Year and the Peter Basioli WA Liquor Store of the Year.
Jose Pestana, Director of Copper & Oak, said the liquor award was validation of many years of demanding work put into the business and being part of the local community.
“That’s what we’re about, we’re not just about being retailers in another shop. We want to be part of something, and Guildford has shown it. Being a town that’s all about the heritage factor, they’ve embraced us, they come in, and they know us by name, and credit is due to Nelio for doing all of that work.”
Liquor Barons in Northam was named Country Liquor Store of the year after last scooping the title in 2022, while the Employee of the Year award was won by Basil Giglia from Liquor Barons Carlisle, who was both shocked and humbled by the recognition.
Despite perceptions of Gen Z as being the ‘broke generation’, NIQ’s latest report, Spend Z, reveals the unparalleled spending power of the demographic.
With their combined global spending power expected to reach $12 trillion USD by 2030, in just over 15 years, Gen Z will be the wealthiest generation in every region of the world, demanding a new strategic outlook from many businesses.
Tracey Massey, COO, NIQ, says: “Gen Z is here, they are ready to spend, and retailers need to know how to pivot to serve them. Understanding what makes this generation different is key to unlocking the greater than $12 trillion USD growth opportunity they represent.”
As with any generation, Gen Z have unique concerns and preferences when it comes to their shopping activity. Of particular importance is authenticity, which translates to a desire to build a genuine relationship with brands.
The relationship to technology is another important part of understanding Gen Z shopping behaviours. Typically, they begin their shopping journey online, seeking reviews and new purchasing platforms, however, their in-store spending is higher than every other generation, making up almost half of their total spending.
Finally, health, wellness, and sustainability are all key concerns for Gen Z shoppers, which is reflected in their shopping habits. The search for better-for-you options is particularly evident in the alcohol category, and with 24 per cent of Gen Z Australians saying they are conscious of how their purchase choices affect the planet, brands with sustainability credentials will also increase in importance.
For one weekend only, Ovata by Oakridge invited Sydneysiders to the inaugural Ovata House on Saturday 26 and Sunday 27 October to sip sparkling wine poolside, held at Gatsby House in Darling Point.
The weekend kicked off with a media-exclusive launch event on Friday 25 October, including a live performance from Australian singer-songwriter Samantha Jade who sang chart-topping hits into the evening.
On the following days, consumers were invited to enjoy Ovata sparkling wine each afternoon, accompanied by a live DJ and food by Aplenty.
Crafted by Winemaker Teresa Heuzenroeder, Ovata wine features a blend of Chardonnay and Pinot Noir grapes from the Yarra Valley, bottle fermented and aged on lees for an average of 18 months, resulting in a balanced wine with fresh florals and citrus flavours, rounded out with notes of brioche and toast.
Heuzenroeder said Ovata by Oakridge was excited to have invited consumers into Ovata House for a weekend of extravagance and to raise a glass of Ovata sparkling to life’s special moments.
Felons Brewing Co. has expanded from its Brisbane home to Sydney’s Manly, taking over the Manly Wharf Bar, with the venue officially opening its doors on 17 October.
In April 2024, Manly Wharf was acquired by Artemus Group, which has also taken charge of Brisbane’s Howard Smith Wharves. The group has transformed the Sydney waterfront precinct, with Felons serving as a central feature of the revitalised wharf experience.
Adam Flaskas, Co-founder and Director of Artemus Group, is looking forward to bringing a new experience to Manly Wharf.
“We’re excited to unveil Felons’ new home at Manly Wharf. Our vision for Manly Wharf has always been to create a dynamic, community-focused destination, that fuses dining, and entertainment and raises the bar on hospitality,” he said.
Felons Manly will showcase a range of Felons’ beers, including core range and limited-edition brews alongside a menu designed by Corey Costelloe, who has brought his philosophy of simple cooking and using best-in-class produce to the venue.
Dean Romeo, Felons Brand Director, added: “Manly couldn’t be a better fit for Felons. The lifestyle enjoyed in the Northern Beaches is up there with the best in the world and we’re excited to share that. Locals and visitors alike can expect an inclusive space where people from all walks of life can come together, and relax in good company, all while celebrating the magic of beer.”
On Wednesday 2 October, industry professionals attended an intimate launch event at Dean and Nancy’s in Sydney for the latest release in Jack Daniel’s Bonded Series, Triple Mash.
The unique drinking experience involved listening to the Triple Mash Medley, a country track meticulously crafted by Professor Charles Spence, the University of Oxford’s leading sensory academic, and String Musicians Australia, while drinking the new whiskey.
Drawing on decades of sensory research, the medley was composed to highlight the unique whiskey blend through a process known as sonic seasoning.
Spence explains: “Sonic seasoning is the process by which sound and music is deliberately paired with taste and flavour to enhance the experience. In fact, studies show that musical accompaniments can enhance different food and drink flavour notes by over 10 per cent.
“By applying this knowledge to the world of country music, we’ve been able to create something incredibly different; a composition that is scientifically proven to complement your whiskey-drinking experience, while remaining quintessentially country.”
The evening brought together country instrumentation of acoustic guitar, fiddle and double bass thoughtfully composed to complement the whiskey’s flavours of grassy herbs and peppery spice, rich toasted oak and deep caramel, and honeyed, toasted granola.
Hendrick’s celebrated the launch of its biggest release yet from Hendrick’s Cabinet of Curiosities, the limited-edition Hendrick’s Grand Cabaret, a decadent expression with a taste of Parisian history.
Hendrick’s joined forces with The Emerald Room in Darlinghurst, Sydney, for a series of exclusive cabaret shows, for a month-long showcase that took consumers on an immersive journey through poetry, acrobatics, live vocals and cocktails to reflect the grandeur of the new release.
Designed to captivate the creative spirits of Sydney, the cabaret show was inspired by Paris’ Crazy Horse and NYC’s The Box, with living bouquets of flowers welcoming guests to the show and guiding them to their seats.
Throughout each show, a cast of characters representing a variety of unique gin garnishes – from cucumbers to raspberries, limes and pineapples – took gin enthusiasts on an immersive journey into the world of Grand Cabaret.
Last month, Sydney’s much-loved Inner West Ale Trail expanded its realm to encompass 18 independent microbreweries spanning six of the city’s inner-west suburbs, and officially launched as a collective.
In a party at Mixtape Brewing & Bar in Marrickville, Prime Minister Anthony Albanese attended to welcome the launch of the new initiative, which now includes an offering of more than 320 unique craft beers brewed across its network.
The Prime Minister said: “The small businesses that are here employ local people, they create economic activity, but more importantly than that, for the community, they create joy, and they’re fantastic places to engage. I’m very pleased to be associated with this launch tonight, I want to congratulate everyone who has been involved.
“Rest assured that on the journey that I’m on, I’m very supportive of small businesses, I’m very supportive of social interaction and engagement. I’m very supportive of the idea that we’re not just individuals, that we actually need to engage socially, and that’s how you build a stronger society.
“Fun is back in Sydney. This is a great global city, and congratulations to all of you who are contributing to make it an even better, global fun city.”
For many years, Suntory -196 has been a popular choice in the booming RTD category, and as the beverage has gained momentum in the Australian market, new flavours have been released.
Now, bringing together the three favourite flavours, Suntory -196 is available in a variety 10-pack, featuring Double Lemon, Double Grape and Double Peach flavours, each crafted from shochu, vodka and soda.
Double Lemon is described as being a bold flavour hit, providing a zesty citrus fizz followed by a smooth finish of refreshing crisp soda. Double Grape tasting notes describe bubbly, sweet grape flavours rounded out with a crisp soda fizz, while Double Peach captures an all-natural bold peachy flavour.
All crafted at six per cent ABV, the Suntory -196 variety pack includes four 330ml cans of Double Lemon, three cans of Double Grape and three cans of Double Peach.
Distributor: Suntory Global Spirits
For those looking to challenge the beerdrinking norm or seeking a refreshing change, Canadian Club Soda & Lime is a premium RTD whisky blend.
Crafted with smooth Canadian Club whisky, combined with crisp soda water and a twist of zesty lime, Canadian Club Soda & Lime’s unique recipe uses hand-selected grains and white-oak American barrels, resulting in a smooth taste.
With a zingy mix of lime, soda water and rich Canadian Club whisky, Canadian Club Soda & Lime hits the spot every time. Ready to crack open at any get-together, simply pour over ice or enjoy straight from the can.
Tasting notes describe warm woody oak notes, with a refreshing fusion of full-bodied whisky and zesty lime on the palate, and a light finish with a subtle sparkling flavour.
Distributor: Suntory Global Spirits
In a first-of-its-kind collaboration from Buffalo Trace Distillery, Traveller Whiskey brings together the collective artistry of Master Distiller Harlen Wheatley and 10-time Grammy award-winning artist Chris Stapleton.
More than 50 blends were sampled as the pair pursued the finest possible whiskey. Blend No. 40 is the carefully curated result of countless hours of testing and tasting.
Tasting notes describe aromas of vanilla, aged fruit and buttery shortbread balanced with caramel and a hint of oak. On the palate, Traveller Whiskey is said to have a touch of sweetness, followed by spice, toasted nut and oak flavours, with a robust finish.
Traveller Whiskey was awarded Best in Class Gold at the 2024 Whiskies of the World competition and Gold at the Spirits Business American Whiskey Masters 2024. Bottled at 45 per cent ABV, Traveller Whiskey is a completely unique combination of whiskies from award-winning distilleries, and a premium whisky that speaks for itself.
Easy to drink. Hard not to love.
Distributor: SouthTrade International
Award-winning winery Innocent Bystander is putting a unique spin on the sparkling wine category with the release of its fresh, fruity and flavour-driven Watermelon Spritz.
At an approachable ABV of eight per cent, Watermelon Spritz is packed with juicy watermelon flavours, and its light body, bright characters and refreshing finish make it the perfect drink for summertime celebrations.
Innocent Bystander suggests serving Watermelon Spritz chilled from the fridge. Pour over ice in a highball glass with a sprig of fresh mint for a light, refreshing drink.
Georgia McNeil, Innocent Bystander’s Brand Manager, says Watermelon Spritz is a welcome addition to the brand’s portfolio, continuing its ethos of crafting great wines with passion rather than pretense.
“The new Watermelon Spritz is a bold and dynamic addition to our range. It’s a wine that’s contemporary and confident, fresh and juicy, and full of flavour. Our new sparkling wine is a winningly refreshing harmony of luscious bubbles with a smash of juicy, fresh watermelon,” she stated.
Distributor: Brown Family Wine Group
Australian craft brewery Yulli’s Brews has announced the expansion of its portfolio into the booming RTD category with the launch of Ranch Water, a tequila-based citrus beverage.
The refreshing RTD, launched under the newly created Urban Cactus brand, is an indication of the brewery’s innovative nature, marking its first product outside of beer. Taking inspiration from the famed Texan cocktail, Ranch Water blends tequila, lime and soda, crafted from agave that has been fermented from scratch.
James Harvey, Co-director of Yulli’s Brews and Urban Cactus, says: “Everything we’ve ever done has been born out of what we’re passionate about. Obviously, we love our beer, but often after a few on a hot day we like to mix it up with something light like a tequila-based cocktail, so naturally we wanted to have a crack at making one ourselves.
“Different to a lot of other ready-to-drink cocktails out there, Ranch Water is all about the fermentation process. Our aim was to create a fresh and citrusy drink that had the depth and backbone from fermented agave with a nice, dry finish, and we’re pretty bloody pleased with the result.”
Packaged in 375ml cans at 4.5 per cent ABV, Urban Cactus Classic Ranch Water is now available in four-packs from retailers and venues nationwide.
Distributor: Yulli’s Brews
Designed to give the world a new interpretation of what Bourbon can be, Basil Hayden Kentucky Straight Bourbon Whiskey highlights the richness and complexity of Bourbon, challenging preconceptions and helping to elevate every drinking occasion.
Ideally served in light aperitif-style sipping cocktails that complement the spice and versatility of the liquid, such as the Basil Hayden Golden Hour or Boulevardier, Basil Hayden is an approachable liquid that speaks to both Bourbon drinkers and non-Bourbon drinkers, artfully aged for a spicy yet smooth flavour profile.
Bottled at 80 proof or 40 per cent ABV, Basil Hayden has aromas of charred oak, sweet notes of vanilla and caramel and hints of dried fruit.
On the palate, tasting notes describe a charred oak flavour that is complemented with sweet brown sugar, a touch of black pepper, rounded out with dried fruit, resulting in a pleasant, lingering charred oak finish.
Distributor: Suntory Global Spirits
Bacardi-Martini Australia (BMA) has officially launched Angel’s Envy in the Australian market, marking BMA’s first large-scale whisk(e)y production in Australia.
In the US, Angel’s Envy has quickly become the number one ultra-premium Bourbon, with a 26 per cent five-year CAGR, and the Australian release represents a key part of BMA’s long-term strategy to become a leading premium spirits house globally.
Luiz Schmidt, Bacardi-Martini Managing Director for Australia and New Zealand, says: “Angel’s Envy’s success in the US, coupled with Australia’s rapidly growing thirst for premium whiskey and the dynamic spirits market here, makes this the perfect time to propel Angel’s Envy into the spotlight.
“Since joining the Bacardi-Martini family in 2015, Angel’s Envy has been poised for this moment. We’re eager to elevate the superpremium American whiskey category in Australia and further strengthen our dark spirits portfolio.”
Distributor: Bacardi-Martini Australia
Amber Beverage Group has announced the addition of Seven Seasons to its distribution portfolio, with the partnership already effective.
Seven Seasons, an Indigenous-owned Australian brand, crafts a unique range of premium spirits using native Australian ingredients, and the new partnership is an important step in amplifying Indigenous Australian flavours in the premium spirits market.
Founded by Daniel Motlop and rooted in the heritage of the Larrakia people, Seven Seasons offers a distinct taste of the world’s oldest living culture, and the brand’s flagship product Green Ant Gin is recognised for its distinctive blend of native botanicals, with green ants added before and after distillation.
The new partnership will leverage Amber Beverage Group’s vast distribution network to expand Seven Seasons’ national presence and meet growing demand for products with authentic stories and cultural depth.
Distributor: Amber Beverage Group
De Bortoli Wines is pleased to announce the release of One Line, a new wine range celebrating the 150-year winemaking history of Rutherglen. Known for bold, flavourful varietals like Muscat and Durif, Rutherglen also presents opportunities for fresh European styles.
The One Line range debuts with Pinot Grigio and Fiano, evidencing the region’s ability to produce vibrant, modern white wines. One Line Pinot Grigio offers notes of pear, almond, and citrus with a savoury, elegant finish, whereas One Line Fiano brings vibrant acidity and flavours of citrus and hazelnut, an ideal pairing for creamy dishes or seafood.
In 2025, De Bortoli will welcome the addition of One Line Sangiovese and Tempranillo, exploring Rutherglen’s expertise with red wine.
Blending the traditions and history of Rutherglen winemaking with modern styles and techniques, the range is inspired by one line artwork, where a picture is created by a singular, unbroken line. One Line represents the next chapter in the ongoing history of the area’s winemaking journey.
Distributor: De Bortoli Wines
Easy Seltzer, the hard seltzer aligned with better-for-you consumption, has undergone a major rebrand, also introducing a new flavour profile: Grape.
The liquid is still geared towards the health-conscious consumer, being gluten free, zero carb, zero sugar and low calorie, with the new, sleek packaging designed to elevate the look of the brand. At five per cent ABV, Easy Seltzer is available in 375ml cans and uses natural flavouring, now available in five flavours – Lemon Lime, Coconut, Passionfruit, Watermelon and Grape.
Dan Clarke, Sales and Logistic Manager for Easy Seltzer, says: “Our flavour profile is second to none, full of flavour without the guilt, targeting the better-for-you community.
“We wanted to go back to the roots of Easy – we’re no fuss and all about bold flavours and simplicity. The rebrand embodies this by taking a more minimalistic design approach displaying only what we need to and showcasing the new brand logo.”
Distributor: ALM or direct
As consumers seek convenient packaging formats over the summer months, Papa Salt’s newest RTD offering is an ideal option for portable, premium cocktails.
Packaged in a slim 250ml can at five per cent ABV, the Papa Salt Paloma hits bottle shop shelves across the country this month.
With just 99 calories and one standard drink per can, Papa Salt Paloma combines the award-winning Papa Salt Gin with Capi Grapefruit Soda, crafted using natural and locally sourced ingredients to ensure vibrant grapefruit flavours with a touch of rosemary.
Charlie Maas, CEO of Papa Salt, says: “When we first launched Papa Salt, Australian bartenders kept serving our gin mixed with Capi Grapefruit Soda. It’s a beautifully simple drink, and one that is all-Australian. When we started to consider a canned product, it was the obvious choice.”
In addition to the RTD launch, Papa Salt will also introduce new packaging formats for the bottled gin, launching its first foray into minis with a 50ml bottle, and a new one litre bottle.
Distributor: Iconic Beverages
Archie Rose Distilling Co. has welcomed the new Emerald Finger Lime Harvest Gin to its portfolio, the fifth release in its ethos-driven Harvest series and its first gin release of the year.
The Harvest series began in 2019 as a celebration of the diversity of the Australian harvest, with each release showcasing a key local or raw ingredient and its provenance, grower and region.
The Emerald Finger Lime Harvest Gin highlights Australian emerald green finger limes, grown and handpicked by producers Mark and Vickie of Marvick Native Farms in Western Australia, utilising the lime skin and citrus pearls to produce an emerald finger lime botanical distillate.
Speaking about the variety of finger limes grown at Marvick Native Farms, of which Archie Rose tried distilling six varieties, Dave Withers, Master Distiller, says: “While each expressed a distinctly different personality as a distilled product, the emerald green finger lime stood out for its distinct vibrant characteristics. Grown in the coastal air of Western Australia, it exhibits a unique blend of flavours, resulting in a brilliantly herbaceous yet limey gin.”
Tasting notes for Emerald Finger Lime Harvest Gin describe aromas of makrut lime zest, yuzu and peppery pine and a mouth-coating citrus flavour with notes of fresh cracked pepper, honeydew gelato, chervil and violets.
Distributor: ALM and Paramount
Australian wine brand Tread Softly has demonstrated its commitment to sustainability, utilising new bottles made from 15 per cent lighter glass, helping to reduce its carbon footprint and minimise overall product impact on the environment.
“With less material being used, the wines are 55 grams lighter per bottle and 42kg lighter per pallet, requiring less fuel whether transported by truck or ship. By using less glass, the brand is also able to reduce the energy used to produce a bottle – another positive step towards reducing CO2 emissions,” says Michelle Buzza from Tread Softly’s bottling partner Sanector.
The repackaging follows the news that Tread Softly has celebrated its two-millionth tree planted in support of Australian land restoration through its give-back project with Carbon Neutral.
Ross Marshall, Managing Director at Fourth Wave Wine says: “It is so thrilling to be able to contribute in such a significant way with the Tread Softly range. We knew we wanted to plant as many trees as we could to help rejuvenate our cleared and degraded landscape as well as reduce the harmful effects caused by greenhouse gas emissions.”
Tread Softly’s lighter, more eco-friendly bottles have begun rolling out across the full range.
Distributor: Fourth Wave Wine
Hendrick’s unveils latest limitedrelease, Grand Cabaret Gin
Last month, Hendrick’s revealed its biggest release yet from Hendrick’s Cabinet of Curiosities, the Hendrick’s Grand Cabaret, a decadent expression inspired by stone fruit eau de vie, which became popular in Paris in the early 20th century.
Lesley Grace, Hendrick’s Master Distiller, says she found her inspiration leafing through historical recipes for stone fruit spirits, which was once the go-to for those celebrating in style.
“I played around and found that when you put these different stone fruit flavours together, they give you a nice rich depth of flavour. I added sweet herbs to round the vibrant fruit out. It’s the first time I’ve experimented with stone fruits, and I love how it adds a decadent depth of flavour, while maintaining a refreshing lightness.”
Wrapped in a purple label, the bottle features a chandelier, which was included as a homage to the extravagant gatherings that inspired the creation of the gin.
On the nose, the soft sweetness and fruitiness of the stone fruit complements Hendrick’s signature notes of cucumber and juniper. Tasting notes describe a light, fruity freshness on the palate, rounded out by sweet aromatic herbs for a fragrant and fruity finish.
Distributor: William Grant & Sons
Modus Operandi has added a new beer to its core range, Modus Hazy, driven by the desire to bring an exciting and flavourful product to the hazy category. The Modus team, including sales, marketing, production and venue team members, spent six months blind tasting different batches of hazy beer to release a high-quality and finetuned product.
Modus Hazy reflects the brewery’s ethos of “beer first, no shortcuts”. Tasting notes describe fruity and tangy aromas and layers of fresh hazy flavours on the palate.
The fresh and unpretentious packaging was also carefully considered, following extensive consultation with team members and consumers.
Modus Co-founder Jaz Wearin said that amid a difficult period for craft brewers, new releases have to be exceptional to stand out.
“We don’t take adding to our Modus Beer core range lightly – the last one was in 2022 – and in the current market a core range beer has to be really outstanding to stand out, or you have to have one hell of a marketing budget. This is a hazy, but we are wanting to present to the market something evolved,” she said.
Distributor: Direct
Australian consumers are now able to enjoy Roseblood Rosé, a Provence rosé from the historic Château d’Estoublon and supermodel and former French First Lady Carla Bruni.
Sourced from vineyards in the Coteaux Varois en Provence region, Roseblood Rosé is a delicate blend of emblematic Provence grape varieties including Grenache, Cinsault and Syrah, enhanced with a small portion of Rolle.
After successfully launching in the UK and USA, Roseblood enters the Australian market with Roseblood d’Estoublon Rosé and the complex 1489 Roseblood d’Estoublon Rosé.
With a pale rose colour, Roseblood d’Estoublon Rosé 2023 opens with a nose of raspberry, wild berries, and white flowers, and a palate that pairs varietal characteristics with subtle citrus notes. It has an RRP of $50.
1489 Roseblood d’Estoublon Rosé Vintage 2022 is a gastronomic option aged for a full, sustained finish. The nose offers delicate floral aromas, while the palate has appealing acid alongside notes of fresh plum and berlingots. It has an RRP of $100.
Distributor: House of Fine Wine
Retail Drinks advocates for informed alcohol policy in Australia’s $18 billion retail liquor industry through research on socio-economic factors and sustainable growth, writes CEO, Michael Waters.
The role of Retail Drinks, as the peak national body representing the interests of Australia’s $18 billion retail liquor industry, is to advocate for the rights of the entire sector with all levels of government, share intelligence with stakeholders, communicate a consistent, unified message, build trust, and improve industry alignment and cooperation. This role is complemented with the delivery of relevant, cost-effective services to members.
Our purpose is to nurture a stable political, social, and commercial environment in which the retail liquor industry may grow sustainably and responsibly, acting as a single unified forum and contributing to informed debate by coordinating industry position and responding on agreed issues impacting the retail liquor sector.
One of the ways to achieve this is through providing governments and policymakers with thorough and up-to-date research incorporating industry data and insights that they do not have access to. Doing so ensures that any significant decisions regarding alcohol policy are underpinned by robust data and evidence. While Retail Drinks is primarily an advocacy (not a research) organisation, we have nonetheless
demonstrated our credentials and thought leadership in this space.
Last year, we released first ever research titled Online Alcohol Sale and Delivery in Australia . The report by Frontier Economics was based on over 10 million online alcohol transactions which had never been publicly available. The report made many significant findings and burst several myths and misconceptions about the who, what, when, where, and why of online alcohol sale and delivery. Importantly, these insights have not only been beneficial for members and the broader industry, but they’ve been welcomed by governments and policymakers and have helped inform ongoing discussions in relation to regulatory reform in this space.
By the time you read this article, new research titled Liquor Outlet Density, Accessibility & Harm should be published. Undertaken by Data Analysis Australia, this research, commissioned by Retail Drinks and several of its members, finds that socioeconomic and demographic factors are the major determinants of domestic harm, rather than liquor outlet density. In some cases, the impact of socio-economic factors
on the occurrence of harm is up to 200 times greater than access to liquor outlets. It further shows that access to support services is critical to minimising harm outcomes. These peer reviewed findings and insights concur with other recent research, including by the NSW Government, and will be important to our ongoing advocacy.
Under our new three-year strategic plan, Retail Drinks has a committed research pipeline of several new and exciting projects, including Retail Liquor Safety & Security gaining insights from liquor retailers and their customers, and an examination of Alcohol Promotion & Harm investigating whether there is a link between alcohol promotion and increased consumption by people, particularly minors and vulnerable individuals. We will also revisit the 2023 Online Alcohol Sale and Delivery in Australia report, three years after its initial release to see what’s changed.
Retail Drinks is proud to have played a key thought leadership role in alcohol policy issues and looks forward to continuing to produce robust, high-quality research and evidence to help inform policy debates moving forward. ■
Australia’s drinking culture is shifting to non-alcoholic options, driven by wellness-focused millennials and Gen Z, with a projected market growth to $1.6 billion by 2026, writes Daniel Pizzolato, Group Client Service Manager, Strikeforce.
The rise of non-alcoholic beverages is part of a broader shift in Australia’s drinking culture. Consumers, especially millennials and Gen Z, are prioritising wellness, mindfulness, and moderation in all aspects of their lives, including their social habits. The term ‘sober curious’ has become a defining trend, as more people opt for alcohol-free choices during social gatherings without feeling the pressure to drink.
A recent study found that 28 per cent of Australians aged 18-34 have reduced their alcohol consumption in the past year, with many citing health reasons as their primary motivation. This shift in behaviour has been compounded by the growing availability of high-quality non-alcoholic alternatives that don’t compromise on flavour or experience. In fact, 67 per cent of non-alcoholic beverage consumers report that taste is a key factor in their decision to switch from traditional alcoholic drinks.
The surge in demand for non-alcoholic beverages has had a profound impact on the retail liquor industry. To cater to this growing market, retailers across Australia have expanded their alcohol-free offerings, with many now dedicating entire sections to non-alcoholic beers, wines, and spirits. Major liquor chains, such as Dan Murphy’s and Liquorland, have reported a threefold increase in sales of nonalcoholic products over the last two years, prompting
them to broaden their selections and improve the visibility of these items in-store.
Looking ahead, the non-alcoholic beverage sector shows no signs of slowing down. Industry analysts predict the global non-alcoholic market could reach $1.6 billion by 2026, with Australia playing a key role in this growth. As more Australians adopt mindful drinking habits and explore the diverse range of alcohol-free options available, the trend is expected to continue reshaping the retail landscape.
In 2024, expect to see a further proliferation of non-alcoholic product launches, from premium alcohol-free wines to innovative RTD zero-proof cocktails. With more brands entering the space and consumer awareness continuing to rise, non-alcoholic beverages are poised to become a permanent fixture in Australia’s liquor market.
The rapid growth of non-alcoholic beverages marks a new era in Australia’s drinking culture, where health, mindfulness, and quality are taking precedence. With sales skyrocketing and consumer behaviour shifting towards moderation, retailers are embracing the alcohol-free movement, ensuring a broad and diverse range of products is available to meet the rising demand. Whether for health reasons, social occasions, or simply a change of pace, non-alcoholic beverages are here to stay, reshaping both the retail market and the way Australians enjoy their drinks. ■
“With sales skyrocketing and consumer behaviour shifting towards moderation, retailers are embracing the alcohol-free movement, ensuring a broad and diverse range of products is available to meet the rising demand.”
Daniel Pizzolato
Australian wine exports have seen a 34 per cent value increase to $2.39bn and a seven per cent volume rise, driven by a surge in shipments to mainland China after the removal of import duties, writes Peter Bailey, Manager, Market Insights, Wine Australia.
Strong growth to mainland China saw total Australian wine exports reach the highest level of shipments in volume and value in three years (since the 12 months ended August 2021), increasing by 34 per cent in value to $2.39bn and seven per cent in volume to 643m litres in the 12 months ended September 2024.
Exports to all destinations (excluding mainland China) were stable in value at $1.78bn and declined in volume by three per cent to 585m litres. Given the challenging global trading conditions, holding value steady over the year provides some level of optimism for the sector.
Australian wine exports to mainland China have surged since the removal of import duties on Australian bottled wine in late March 2024. In the 12 months ended September 2024, the value of shipments to the country increased by $604m to $612m, while volume increased by 58m litres to 59m litres. Australian exports are now roughly half the peak recorded in 2020, just prior to the imposition of the import duties.
While the export figures to mainland China are very positive, it will take time before it is evident how Chinese consumers are responding to having Australian wine back in the market. Export levels are not necessarily equivalent to retail figures, and the shipments in the first six months likely represent re-stocking of Australian wine in the market after a long absence.
“Australian exports are now roughly half the peak recorded in 2020, just prior to the imposition of the import duties.”
Peter Bailey Manager, Market Insights Wine Australia
The value growth to mainland China was driven by wines in the top price segments; exports with an average value of $10 per litre and above increased from $4m to $516m. This segment accounted for 85 per cent of the value of Australian exports to mainland China. This reflects Australia’s position in the market in 2020, when Australia held a 34 per cent share of the premium wine market in China. These latest figures suggest Australian wineries are focused on re-claiming that position.
The size of the wine market in mainland China has changed significantly over the past five years with consumption of both imported and domestic wine roughly a third of what it was five years ago. The exit of Australia from the wine market hastened decline in wine consumption and no other country has replaced all of the volume of wine that Australia was exporting to the market.
Despite the smaller market size in mainland China, there is optimism that export sales will not only refill supply chains, but ultimately deliver sustainable volumes through renewed interest from trade and consumers, as experienced during Wine Australia’s August roadshow in China. Australian wines were met with resounding enthusiasm at the roadshow and this positive momentum suggests the potential for continued success and growth in China as part of a continued strategy of market diversification across the Asia region. ■
Liinaa Berry and Cyndal Petty are the recipients of the 2025 New Zealand Wine Sommelier Scholarship, gaining expertise at the Sommit in Gisborne, writes Catherine Wansink, New Zealand Winegrowers.
New Zealand Winegrowers has announced the successful recipients of the 2025 New Zealand Wine Sommelier Scholarship as Liinaa Berry and Cyndal Petty. The selected scholars will join an elite group of sommeliers from New Zealand, Asia, Canada, the UK, and the USA in experiencing the unique opportunity offered by the Sommit in New Zealand next year.
The New Zealand Wine Sommelier Scholarship, first launched in association with Sommeliers Australia in 2015, has since grown into a global initiative. It is designed to provide passionate wine professionals with an immersive experience in New Zealand’s wine regions, allowing them to connect with the landscapes, varieties, and personalities that make New Zealand wine distinctively unique. Scholarship recipients will attend the 2025 Sommit, hosted by New Zealand wine experts Cameron Douglas MS and Stephen Wong MW, to be held in Gisborne on 17-18 February 2025.
Louella Mathews, President of Sommeliers Australia, said: “Sommeliers Australia is proud to have partnered with New Zealand Winegrowers since 2015 to bring the Sommelier Scholarship and Sommit initiative to the sommeliers and wine professionals of Australia. We are especially delighted this year to have two standout Scholars in Cyndal Petty (WA) and Liinaa Berry (VIC) representing our association at the Sommelier Scholarship and Sommit 2025 in February next year. We look forward to these two women becoming great ambassadors of New Zealand wine in Australia and sharing their learnings and insights with their peers and consumers alike.”
Berry is a seasoned Wine Consultant with more than 20 years in hospitality and a decade specialising in wine. As the wine buyer for the acclaimed wine bar Embla, she draws on her extensive sommelier background to curate engaging wine programs and collaborate with leading chefs and suppliers. She is known for her authentic and intuitive approach to wine, contributing vivid storytelling to various publications, and serving as a regular judge at prestigious wine shows. Her travels through more than 35 European wine regions have provided her with a global perspective on the industry, making her a sought-after mentor and educator in the field.
Petty, a Chef-turned-Sommelier, boasts a 15-year career in hospitality, despite being not yet 30 years of age. Her culinary background naturally evolved into a focus on wine, and she currently oversees wine lists for the Parker Group as Head of Wine. She is an accomplished wine judge and event host, with experience working in some of the most remote parts of the world. Currently based in Western Australia’s Southwest, Petty is completing her WSET Diploma in Wine while continuing to inspire others with her passion for wine and food.
The scholars will have the opportunity to attend Pinot Noir New Zealand 2025, a prestigious event taking place in Christchurch from 11-13 February, where they will deepen their knowledge of New Zealand’s celebrated Pinot Noir. Additional tastings and region-wide experiences will provide the winners with an in-depth understanding of the New Zealand wine scene, ensuring they return as ambassadors for the country’s vibrant wine industry. ■
Marianna Idas, Principal at eLease Lawyers, explores how artificial intelligence is revolutionising commercial leasing by enhancing legal efficiency and addressing data privacy concerns while emphasising the need for human oversight.
“It’s hard to predict exactly how this is going to play out in the legal world, but lawyers who use AI are likely to progress above those who do not use it.”
Marianna
Idas Principal eLease Lawyers
Most industries, including commercial leasing, are affected by artificial intelligence (AI). Lawyers are starting to see AI programs being integrated into their legal software to help speed up their workload by assisting in various manners including:
1. Being able to ask any question, whether general or matter specific.
2. Provide summaries of case law.
3. Provide summaries of legal documents.
4. Draft clauses and legal documents.
5. Predicting legal outcomes based on past cases.
6. Draft correspondence including emails, messages and letters.
7. Identify issues in documents.
8. Compare new leases with any template or client specific leases.
9. Syncing all the data in matters to custom-built intake forms for leads and matters.
It is a tool that can decrease workload to allow lawyers more time to fine tune drafts, spend more time strategising, building and winning.
How does it work?
Generally, AI builds upon extractive AI technology –that is, AI that locates relevant information – and uses machine learning algorithms to analyse patterns in large datasets, such as text or images. The AI then uses these patterns to create new content that is similar in style and structure to the original data but is entirely new and original.
How safe is it with data?
Chat GPT and other free online tools should be used
with caution, as they do not protect your information or your client’s, thus posing a privacy risk. Other tools may contain similar technology but allow users to generate new content without privacy risks. These may have a fee associated with them.
Various providers confirm that the data is never shared outside of the program by operating a secure ring-fenced environment. Lawyers using any of these systems need to be careful, as security is a top priority.
What are the downsides of AI?
In addition to privacy and security issues, it is not always correct. People who use AI must ensure they verify the answer and not take it as being true at the outset.
The main problem is that it generally provides access to basic legal information and is just one step in the legal process. Therefore, it is unlikely that AI will replace lawyers. A lawyer who can navigate the world of AI could use it to their advantage to provide them with leverage to gain even further advantages as compared to other lawyers who do not use it.
As AI can scan, interpret and analyse all relevant data within seconds, this allows lawyers to apply their expertise to the matter faster.
It’s hard to predict exactly how this is going to play out in the legal world, but lawyers who use AI are likely to progress above those who do not use it. This can help them obtain the best results, offering new kinds of services in a way that was not possible before. It is unlikely to replace lawyers, but it will aid those who decide to use it. ■
As Australia prepares for summer and the major events season, DrinkWise is expanding messaging and programs that remind attendees and those watching broadcasts from home or at the local pub about the importance of moderation if choosing to drink alcohol and of always respecting those around them. It’s an important part of our strategy to help reduce alcohol-related harm in Australia.
It is also important for stakeholders and partners wanting to achieve the same outcomes, which is why DrinkWise launched another iteration of the Always respect, always DrinkWise campaign in the lead up to the AFL and NRL/NRLW finals. This whole-ofcommunity approach included partnerships with players from Australia’s two biggest sporting codes (AFL/AFLW and NRL/NRLW); the New South Wales Government; New South Wales Police; South Australian Government; South Australia Police; Queensland Government; the NRL; and support services 1800RESPECT, the No to Violence Men’s Referral Service and 13YARN.
The campaign received extensive broadcast media coverage and was fully integrated across partner social accounts as well as the players posting content to their personal social media, increasing the reach and emphasising the importance of support services in helping people manage their alcohol consumption. The campaign was also promoted by Endeavour Group, Coles Liquor, and Retail Drinks Australia
members. This multi-stakeholder, multi-channel integration approach is helping to drive meaningful behavioural change in the community.
DrinkWise also partnered with the North Melbourne Football Club (NMFC) for the DrinkWise North Melbourne Grand Final Breakfast. This traditional start to AFL Grand Final day was an opportunity for DrinkWise to help NMFC to ensure guests understood the importance of moderating their consumption for what would be a long and exciting day.
DrinkWise CEO Simon Strahan also addressed the guests, which included the Prime Minister the Hon. Anthony Albanese, Leader of the Opposition the Hon. Peter Dutton, AFL CEO Andrew Dillon, AFL Chairman Richard Goyder and other distinguished guests.
DrinkWise ‘unmissable moment’ content was produced and played on social media in the week leading up to the event and DrinkWise negotiated zero-strength alcohol products to be served throughout the morning.
To find out more about the Always respect, always DrinkWise campaign, or if your organisation would like to support the initiative, please get in touch with the DrinkWise team via info@ drinkwise.org.au. To find out more about the work DrinkWise is doing as part of efforts to create a safer and healthier drinking culture in Australia, visit www.drinkwise.org.au. ■
“DrinkWise is expanding messaging and programs that remind attendees and those watching broadcasts from home or at the local pub about the importance of moderation if choosing to drink alcohol and of always respecting those around them.”
Simon Strahan Chief Executive Officer
DrinkWise
Norrelle Goldring, Senior Director, Tgarage Research & Strategy, provides a short guide to Aussies’ planned Christmas drinking, entertaining, and gifting in 2024.
What are people planning to buy for themselves to drink at Christmas?
Or for others when entertaining, or as Christmas gifts? We asked several hundred of Tgarage’s 25,000-member SaySo online community what they’re planning for Christmas 2024. Here’s a look at what Aussies plan to sip, serve and give, including some emerging trends.
Christmas drinking plans:
Both tradition and experimentation
Tradition is alive and well, but there’s also room for experimentation. Wine and beer still top the list of festive favourites, with 44 per cent of people planning to serve red, white, rosé, and sparkling wines at their gatherings. Wine is seen as versatile and an easy crowd-pleaser, pairing perfectly with Christmas meals. Plus, it’s viewed as a gift that’s both classy and convenient, particularly for hosts who want something simple to share with guests.
Beer remains popular, with 28 per cent of people we spoke to planning on cracking open cold ones, with both mainstream and craft beers on the table. Some are planning to treat themselves to craft beer throughout December using advent calendars.
Spirits, including gin, whiskey, and rum, look set to feature heavily, with 36 per cent of people planning to include them in their celebrations. However, it’s not all about the classics. Cocktails are also on the rise, with popular choices like Mojitos, Margaritas, and Espresso Martinis offering a fun, festive twist.
Cider and alcoholic ginger beer are becoming increasingly
popular, chosen by eight per cent of respondent hosts for their refreshing, lighter qualities. And then there’s the non-alcoholic options – about five per cent of people are ensuring they have zeroalcohol beer, non-alcoholic wine, and mocktails available for those who prefer to skip the booze this year. Interestingly, reasons given for not drinking alcohol were not just health or culture related, but also financial.
When it comes to entertaining, Aussies are keeping things simple but effective, aiming to cater to a wide range of tastes. For lunch and dinner events, wine and beer dominate, chosen for their universal appeal and versatility. Wine, especially sparkling but also Prosecco is likely to be selected for its ability to create a celebratory atmosphere, with many planning to use it for toasts and special moments.
Spirits such as gin and whiskey are also a common sight at Christmas tables, especially for those who enjoy mixing up a few cocktails or serving them neat after a big festive meal.
And some, although perhaps not as many as anticipated, are planning on serving RTDs due to their convenience, allowing hosts to cater to different preferences without the hassle of mixing up drinks on the spot.
For those looking for a little more interactivity, craft beer advent calendars and cocktail-making kits are increasingly on the rise, offering novelty and entertainment for guests who enjoy trying new drinks.
Gifting:
When it comes to Christmas gifting, Aussies are choosing their alcohol gifts carefully, with a strong focus on personalising their choices based on who’s receiving them. Parents and older family members are likely to receive whiskey, wine or spirits while younger family members may receive beer or lighter spirits such as gin. Friends are more likely to receive experimental or trendy products such as craft beers and artisanal gins or cocktail kits. Where gifts for work colleagues tend to the more neutral and formal, with wine and Champagne being common.
Overall, among our panel, wine remained the most popular choice for gifting, with 44 per cent of people opting to give bottles of red, white, rosé, or sparkling wine. Wine is seen as a safe, reliable, and classy option – easy to wrap, easy to give, and generally well-received.
Spirits come in a close second, with 36 per cent planning to give whiskey, gin, rum, or vodka to family and friends. Spirits, particularly whiskey and gin, are often viewed as more premium, sophisticated or luxurious gifts.
For those looking to gift something a bit more casual, beer is a popular option, with about 12 per cent of people planning to gift a six-pack or craft
“This Christmas, Aussies look likely to stick to what they love –plenty of wine, beer, and spirits – but there’s also room for a bit of fun and experimentation.”
Norrelle Goldring Senior Director
Research & Strategy
beer variety pack to their mates. Craft beer sets, in particular, are great for those who love to experiment with new flavours.
Interestingly, around 42 per cent of respondents said they won’t be buying alcohol as a gift this year. Many prefer to give more meaningful or lasting gifts, while others are avoiding alcohol gifts for personal or financial reasons.
This Christmas, Aussies look likely to stick to what they love – plenty of wine, beer, and spirits – but there’s also room for a bit of fun and experimentation. Whether it’s for drinking, entertaining, or gifting, consumers are ready to celebrate with thoughtful choices tailored to their guests and loved ones. ■
Norrelle Goldring is Senior Director at specialist liquor and FMCG research and strategy consultancy Tgarage. She has 25+ years’ experience in the liquor sector. Contact her on norrelle.goldring@tgarage.com.au or 0411 735 190.
From celebratory bubbles to themed gift packs, consumers are already on the lookout for drinks that embody the spirit of Christmas, presenting an opportunity for retailers to boost sales and enhance customer experience. Stocking the right products can be the difference between a good season and a great one, so we’ve gathered a selection of products that align with holiday traditions, celebrations and gifting.
Raise a glass of Ovata NV Sparkling
Ideal for the Christmas party season, Ovata NV Sparkling is a sophisticated sparkling wine made up of a blend of Chardonnay and Pinot Noir, bottle fermented and aged for an average of 18 months on lees.
Winemaker Teresa Heuzenroeder, who has more than 20 years’ experience in Australia’s most esteemed wine regions, says: “The name Ovata comes from the Latin word ‘ovatus’ meaning to rejoice and applaud, and that’s the exact sentiment of Ovata by Oakridge; a sparkling wine that invites the celebration of life’s occasions with confidence.”
Chardonnay is the dominant variety at 73 per cent, with a vibrant freshness complemented by the depth of the reserve selections, resulting in aromas of fresh Fuji apples, citrus curd and white flowers, a creamy texture and slightly savoury textural finish.
Distributor: Direct
Independent Beverage Partners (IBP) has Christmas covered with a selection of Champagne, Prosecco and sparkling wines available exclusively to the independent trade at a range of price points and styles.
This includes Louis Morette Grand Reserve Champagne, which was recently introduced into the IBA network. Owned by GH Martel, the oldest family-run producer in the Champagne region, every bottle of Louis Morette showcases historical significance, crafted by fourth-generation family winemaker Christophe Rapeneau, whose dedication to the craft has been recognised with numerous accolades over the years.
Made from a blend of 45 per cent Pinot Noir, 34 per cent Pinot Meunier and 21 per cent Chardonnay, Louis Morette Grand Reserve Brut Champagne is aged for two years on lees, resulting in a refined, sophisticated profile.
Louis Morette joins an ALM-exclusive portfolio of Australian and international wines, including Maschio Prosecco D.O.C, True Illusion Prosecco, Baron de Rothberg Brut and Two Truths Sparkling.
Distributor: IBP
“The opportunity at Christmas for independent retail is to display beautifully packaged and fun gift sets of the highest quality for the gifting season. Customers often buy multiple sets to tick off their VIP friends, family or work colleagues and multi-buy discounting can encourage this.”
Lee Etherington Managing Director, Wild Hibiscus Flower Company
“As we head into the festive season with occasions to celebrate, Australian sparkling wine is an excellent choice to kick off festivities. There has never been a more exciting time for Australian sparkling with an amazing range on offer no matter what the budget allows. Ranging from super premium selections from Tasmania that can rival the quality and complexity of Champagne, celebratory NV styles from premium cool climates or simple everyday bubbles, there is a style to suit every palate.”
Celebrate Christmas with indie-exclusive Gingle Bells gift sets
Designed for gifting, Gingle Bells are available exclusively to independent retailers, featuring 50ml gin-filled baubles in a gift box, available in a range of flavours including finger lime and brightly coloured to create an eye-catching display.
Lee Etherington, Managing Director at Wild Hibiscus Flower Company, says: “The product is backed by an enormous national social media campaign so the impulse buy is strong, and with the trend of making cocktails at home there is a six-recipe cocktail guide inside the box featuring colourful and delicious recipes using ingredients most people will already have at home.”
Distributor: Contact info@ginglebellsgin.com or 02 4577 8711
on sparkling red with Morris of Rutherglen
Sparkling red wines are synonymous with the festive season, and Morris of Rutherglen’s NV Morris Sparkling Rutherglen Shiraz Durif is a great example of the popular style with a rich, robust flavour.
In producing the wine, a range of vintages were included, with older wines imparting soft and mature flavours balanced by the vibrant fruit lift of younger wines.
Tasting notes for the wine describe rich, earthy aromas with ripe fruit characters, typical Shiraz spice and a woody finish. On the palate, hints of dark fruits, black olive, chocolate and savoury influences are balanced with soft tannins, resulting in a sweet and savoury spice.
Distributor: Casella Family Brands
“An Aussie Christmas is all about sun, seafood and poolside fun. That’s where Sangria steps in – something fresh and fruity for the festive table this year. While sparkling Burgundy has a place on many an Aussie Christmas table, we think red sangria is a great alternative, with citrus and spice it’s the perfect accompaniment to a glazed ham. White sangria, served over ice with lemon, is a match made in heaven with fresh seafood enjoyed in the sun.”
Jeremy
Gria reinvents Sangria for the season of celebrations
Launching just in time for the party season, Gria is a vibrant reinvention of Sangria, using premium Victorian wines to capture the fruit and spice of the cocktail in a refreshing ready-to-serve drink.
Peter Wilson, producer of award-winning Whitebox Wines, works with his children Jeremy and Philippa Kennedy-Wilson to showcase his winemaking prowess with the launch of the new product.
Jeremy says: “Creating Gria has been a thrilling journey for the team that brings together the best of our passion and experience in crafting innovative flavours and creating new products.
“Needless to say, Gria is going to make this summer exceptional. We’re thrilled to launch this vibrant, fizzy, and delicious new wine brand and can’t wait to share it with Australia.”
White Gria is described as having zesty citrus notes of orange, lemon and lime with a touch of ginger and white rum for a tropical finish, while Red Gria has hints of warm spices, blood orange and cherry brandy, both at an ABV of 10.5 per cent.
Distributor: The Fine Food Merchant
As the weather heats up, consumers are looking for refreshing and vibrant drinks to “complement their outdoor gatherings and at-home social occasions. With demand shifting towards lighter and easy-drinking beverages, cider, wines and RTDs are all positioned for strong performance, deserving a spot at the forefront of retail shelves.
As summer approaches, now is the perfect time to stock Rekorderlig, a beautifully refreshing, premium cider. With its authentic fruit flavours and quality, Rekorderlig is a standout choice for your customers and is perfect for the sundowner occasion.
Exclusively distributed in Australia by Good Drinks Australia, the brand is backed by an upweighted media and awareness campaign this summer, driving demand and helping your customers discover their new favourite cider or get reacquainted with an old favourite.
With the cider category returning to growth, defying broader industry trends according to data from Circana, Rekorderlig’s national ATL campaign is poised to make an impact. With premium positioning to deliver value growth to the category, Rekorderlig’s fruitful, refreshing taste is perfect for the hot summer days ahead.
Since 1999, Rekorderlig has been crafted with care in the scenic town of Vimmerby, Sweden, by Åbro Bryggeri, a fourth-generation family-owned brewery. Made using the purest Swedish spring water from Åbro’s own source – one of the most pristine in Europe – Rekorderlig captures the true essence of Sweden in every bottle.
Get ready for a fruitful summer with Rekorderlig. It’s fruitful, ja! Distributor: Good Drinks Australia
“Over the past year, the cider category in Australia has made an exciting return to growth, driven by premiumisation. With broad appeal across genders and a strong presence among younger consumers – 50 per cent of whom are aged 18 to 39 –it remains a key segment. Summer presents the perfect opportunity to capitalise on this momentum, as consumers increasingly seek out refreshing, flavourful options. Strategic tactics such as compelling promotional pricing and off-location displays will play a crucial role in encouraging rediscovery and driving impulse purchases.”
Daniel English National Shopper Marketing Manager Good Drinks Australia
Expanding on the success of the first release in the Le Petit series, Jacob’s Creek has introduced Le Petit Pinot Gris 2023 to its portfolio ahead of the warmer months.
Following on from Le Petit Rosé, which quickly became Australia’s number one Rosé in its first year, Le Petit Pinot Gris is a welcome addition to the range, which meets demand among 25 to 34-year-olds for approachable, fruit-forward wines.
Dan Swincer, Jacob’s Creek’s Chief Winemaker, says: “We saw the opportunity to create a range that provided more options of crisp, light and fresh varietals, especially to a younger demographic.
“These wines are approachable with vibrant fruit flavours, with fruit sourced from premium regions, that proudly embody an Australian take on joie de vivre.”
Available nationwide at an RRP of $18, Jacob’s Creek Le Petit Pinot Gris 2023 is described as a showcase of elegant fruit with a floral texture and citrus finish.
Distributor: Pernod Ricard Winemakers
“We’re still seeing a continued growth trajectory of the younger, health-conscious consumer. This macro trend gives us great confidence that there is a key role to play in no- and low-sugar light RTDs this summer. Retailers would be well placed this summer if they give the right amount of fridge space for no- and low-sugar light RTDs, which includes hard seltzer. They should also work with strong independent RTD brands to help them drive margin in the category and provide the shopper with a variety of options.”
Wade Tiller Chief Executive Officer Hard Fizz
With the Hard Fizz Extra Strength range enjoying success across the country, the RTD brand has added a new flavour – Hard Fizz Passionfruit – to its higher-ABV range in time for summer.
Adapting the flavour from the original Passionfruit & Guava release, which launched at four per cent ABV in 2021 and ranks among Hard Fizz’s top three performers, the Extra Strength version dials up the passionfruit using real fruit extract.
Hard Fizz CEO Wade Tiller says: “It’s a real throwback to those popular passionfruit drinks of yesteryear. It’s got a summery note to it – it’s deliciously sweet but not too heavy, so you could sit on them all afternoon or night.
“Hard Fizz Passionfruit will definitely be a fan favourite. In fact, Fisher says it’s his personal favourite – that’s why we’ve put it into production.”
With fewer than eight grams of sugar and 148 calories per can, the new flavour joins the Hard Fizz Extra Strength range of six per cent ABV beverages, including Raspberry, Orange, Grape, Cola and Lemon Lime.
Distributor: ALM, ILG and Paramount
“How Australians are drinking over the summer season has changed over recent years, and moderation or abstaining from alcohol is on the rise. Retailers can capitalise on this growing trend by ranging premium non-alcoholic beer, wine, spirit and RTD options in-store. Whether you’re hosting a summer barbecue or attending a Christmas dinner and need to BYO drinks, your local retailer should be a one-stop-shop for all things beverages.”
This year, summer is all about Spritzes, dominating cocktail menus and hitting bottle shop shelves across the country in convenient formats. Responding to demand for a Spritz that suits every occasion, non-alcoholic spirit brand Lyre’s has launched Lyre’s Pink London Spritz in 250ml cans.
Crafted with high-quality natural ingredients, the new RTD offers an indulgent yet guilt-free option for those jumping on board the trend while keeping alcohol consumption low.
Not only does Lyre’s Pink London Spritz deliver a refreshing and vibrant taste, a portion of proceeds from each purchase goes directly to the McGrath Foundation, dedicated to funding breast care nurses and supporting those impacted by breast cancer.
Paul Gloster, CEO of Lyre’s, said: “It’s not just about creating greattasting beverages; it’s about making a positive impact in our community. We are committed to using our platform to support initiatives that matter. The McGrath Foundation’s work is crucial, and we’re excited to partner with them through this launch.”
Distributor: Direct from Lyre’s, plus ALM, Paramount, ILG, Bidfood, Liquid Mix and The Bev Co
Bringing one of New Zealand’s leading RTDs to Australia, Clean Collective hopes to disrupt the market with a flavourful range of better-foryou premixes.
Frustrated by the lack of wellness-oriented alcoholic beverages, Holly McGrath and Daniel Benoy founded Clean Collective in 2016, launching with a 30,000-bottle production run of Mandarin & Lime Mojito and quickly enjoying organic growth, having now sold more than 10 million cans.
Ready to bring the RTD to a new audience, Clean Collective launched through independent retailers in NSW last month with a national rollout set to follow, offering Tropical Passionfruit & Mango with Vodka, Pineapple with Vodka and Pear & Elderflower with Vodka in sleek 250ml cans.
McGrath said: “As Kiwis with a business, Australia has always been on our radar as a promising market. After launching Clean Collective and spotting a similar market gap as in NZ, we initially focused on our home market due to limited resources. Now, after seven years of growth, we believe it’s the right time to take the leap. We’re confident in our unique product and brand and are starting with the NSW retail market.”
Distributor: Available through ILG or email sales.au@cleancollective.co
Treasury Wine Estates (TWE) has launched Drop of Sunshine, a new range of premium wines in partnership with Candle Media’s Hello Sunshine, the Reese Witherspoon founded multi-channel media company that puts women at the centre of every story.
Drop of Sunshine is described as a toast to women as well as the stories and connections that bring women together.
Sarah Harden, CEO of Hello Sunshine and Candle Studios, says: “We partnered with TWE’s award-winning winemakers and global team to create a wine that brings women together so they can share their stories and create meaningful connections.”
The range is now available in Australia with a Prosecco, Sauvignon Blanc and Pinot Grigio, all packaged in elegant and minimalistic glass bottles and designed sustainably with screwcaps on still wines and no foil on sparkling.
Sarah Bakx, President of the Bold Brands business unit of Treasury Americas, a division of TWE, added: “Wine is all about connection and is a fantastic platform for sharing special moments and storytelling. Our female-led Drop of Sunshine team collaborated with Hello Sunshine to create a line of engaging and vibrant wines that tell a story about the journeys that shape who we are and celebrate the drops of joy we feel along the way.”
Distributor: Treasury Wine Estates
“All seasons are great for sparkling wines but especially summer, when a number of sparkling wines are put on show for the ‘sparkling season’ as I call it.”
Four Loko, the popular vodka-based ready-to-drink (RTD) alcoholic beverage, has officially launched in Australia, looking to create epic stories for consumers down under. Four Loko introduces three unique, fruity flavours: Blue Raspberry, Citrus, and Strawberry Lemon, available in convenient 330ml four-packs priced at $29 for shelf price or $25 on promotion.
With the Australian RTD market valued at $1.3bn in 2023 and showing steady growth, Four Loko is poised to capture a significant share. Backed by Phusion Projects’ 35 years of industry experience, the brand brings valuable expertise in understanding the growing RTD market in Australia and is set to become a top contender within the market.
With a successful track record in the United States and the UK, Four Loko’s entry into the Australian market signals exciting times ahead for Phusion Projects.
As summer approaches, Australians can expect to stock up on these flavour-packed cans for their seasonal gatherings and celebrations.
Distributor: Phusion Projects or contact orders@fourloko.com.au
Contact: orders@fourloko.com.au
With a strong Australian consumer base and a variety of appeals to diverse demographics, North American whiskey’s continued growth represents a valuable opportunity for retailers.
By Caoimhe Hanrahan-Lawrence.
Offering broad appeal, diverse products, and continued innovation, the North American whiskey category is an important part of the Australian spirits market. With a production history dating back to the late 1700s, North America is home to a number of established production regions, including the famed regions of Kentucky and Tennessee, as well as distinct whiskey styles.
The most popular style of North American whiskey, Bourbon, can only be produced in the USA with at least 51 per cent corn. Bourbon is a key category in Australia, with Australian adults enjoying more Bourbon per capita than any other country. As the third largest global Bourbon market by value, the Australian market is also particularly important to the Bourbon industry within America.
According to Kayla Grigoriou, Angel’s Envy Whiskey Specialist, Bacardi-Martini
Australia, the segment will see continued growth over the coming years.
“Australia is a very mature Bourbon market, and it is Australia’s second biggest category after vodka, bigger than blended Scotch and rum. The growth in Australia is set to continue with IWSR predicting ultra-premium Bourbon will grow at 5.8 per cent CAGR from 2023 to 2028, the leading growth segment within Bourbon,” she said.
Rachel Pullicino, Jack Daniel’s Marketing Manager, Brown-Forman Australia, said that the category also offers versatility, with consumers drinking products in a variety of different ways.
“North American whiskey is a very versatile liquid. There are a number of expressions within the portfolio that meet different needs and occasions, with super premium, flavours, RTD and mainstream or core Bourbon. It can be enjoyed in its
traditional serve with coke, neat, as a cocktail or with simple mixers for a more refreshing way to drink,” she said.
With a strong existing consumer base and potential for further growth, evolving consumer preferences and category innovation present new opportunities for the segment.
The North American whiskey category spans from approachable RTDs to complex aged expressions, resulting in a diverse consumer base who engage with the category for a multitude of reasons.
Brand loyalty has traditionally been important for consumers as they seek out labels they know and trust.
“The North American whiskey consumer is predominantly male, albeit now more than 30 per cent of consumption comes from females. The traditional male drinkers are
highly loyal shoppers and often plan their purchase before entering a store. Brand is important to them, but they do tend to have a repertoire of trusted brands they choose from, which if not available, they will shop around to find,” Pullicino said.
According to Katrina Altman, Whiskey Portfolio Brand Manager, Iconic Beverages, other demographics demonstrate more exploratory purchasing behaviour.
“The Australian consumer of North American whiskey is evolving, with a younger crowd stepping into the premium scene and looking for unique flavours. These drinkers are more informed than ever and are on the hunt for distinctive experiences that stand out in the market,” she said.
Additionally, new styles are drawing in different demographics, according to Drew Doty, Managing Director, Proof Drinks Australia.
“The category has seen some expansion into premium and liqueur styles recently,
which is gaining new consumers for the category. Generally, whiskey has been male consumer focused, however with the introduction of liqueurs, this has started to gain an audience with some women looking to expand out of traditional drinks. I also believe that consumers that were focused purely on Scotch have moved across with the new ageing styles available in American whiskey,” he said.
Amid this increased interest in North American whiskey, Alice Huelin, Buffalo Trace Distillery Brand Manager, SouthTrade International, said that consumers need further education about the breadth of products on offer.
“As the category grows and recruits new drinkers, it will continue to open up education opportunities. There’s a big opportunity to expand accessible education for consumers new to the category. They often want to understand the basics: how best to drink it, how it is made, and hear about brand stories.”
“Innovations in flavour profiles and complex expressions attract both traditional whiskey enthusiasts and new audiences seeking distinctive experiences.”
Constantly evolving
A key strength of North American whiskey is the unique and innovative spirits available within the category, which both honour the region’s production heritage and maintain category interest.
“The North American whiskey category preserves traditional production methods while exploring innovative approaches like secondary barrel finishes, unique grain blends, and new ageing techniques. Innovations in flavour profiles and complex expressions attract both traditional whiskey enthusiasts and new audiences seeking distinctive experiences,” Grigoriou said.
With demand for North American whiskey expanding and diversifying, the growing number of brands entering the Australian market present an opportunity for retailers to encourage continued category engagement.
“The craft profile of North American whiskies has captured the attention of a much broader audience in the past five years. We have seen consumers become more experimental, develop more refined tastes and look for new and interesting flavour profiles and experiences. This evolving interest highlights the growing appreciation for quality and innovation in the overall whiskey market,” Altman said.
In this context, smaller and emerging distilleries encourage category exploration, as well as the revitalisation of traditional styles, such as rye.
For the modern North American whiskey consumer, online retail is of high importance, as this is where consumers are increasingly making their decisions and purchases, said Iconic Beverages’ Katrina Altman.
“E-commerce in the spirits market has experienced significant growth, with online sales projected to rise by over 30 per cent in the coming years. Australian consumers are increasingly discovering premium whiskies online, making e-commerce an effective channel for building brand awareness and ensuring product availability from the start,” she said.
This also affects the ways in which brands and retailers should connect with the consumer, according to Southtrade International’s Huelin.
“The market is also ready for more interactive digital and physical experiences to support this: engaging content, tastings, and events that dive deeper into flavour profiles and production stories.”
“It’s not just about the taste, these consumers are looking for whiskies that have authentic stories behind them, something that resonates on a personal level.”
Katrina
OUR ADDITIONAL AGEING IN PORT WINE BARRELS ADDS AN EXTRA LAYER OF COMPLEXITY
While premium and above products, often consumed neat, are playing an important role in North American whiskey’s growth, BrownForman’s Rachel Pullicino emphasised the continuing relevance of RTDs.
“There has been a macro consumer shift into RTD over the past five years, with RTD growth up 61 per cent versus pre-Covid, as convenience and consistency continues to be important to consumer lifestyles,” she said.
Though the rise in light RTD consumption has resulted in a reduction of category share for North American whiskey, more than half of consumers drink both light and dark RTDs. Additionally, zero sugar and high ABV products are two avenues to grow consumer engagement with dark RTDs.
“Consumers have much broader repertoires now than they did 15 years ago, with so many more options to choose from,” Pullicino added.
An innovative and diverse category requires unique approaches to consumers. With many consumers seeking out brands with distinct identities and stories, brands are engaging with consumers in new ways.
“Brands are investing in experiential events, tastings and dedicated brand specialists to deepen connections with consumers and enhance appreciation for North American whiskey,” Grigoriou said.
Sampling remains an important part of category recruitment, and Huelin encourages retailers to expand this strategy to premium and limited-edition products as well as core range products.
“The industry’s focus on large 700ml and 1L formats means that consumers can be hesitant to try something new. Creating spaces and events for premium and limited-edition releases will build excitement and keep people coming back for more,” she said.
Additionally, as North American whiskey consumers are engaging with the category for a wide variety of reasons, a broad selection of products and brands will enable retailers to reach more people interested in the diverse category.
“Beyond the well-known Bourbons and ryes, there’s a rich variety of styles, innovative production methods, and unique flavour profiles waiting to be discovered. Bring customers in through the brand’s core offerings and seek limited releases as exclusives to keep your customer engaged in what is next,” Altman said.
According to Huelin, North American whiskey represents a valuable opportunity to engage with consumers looking for new and exciting products.
“The Australian market is craving more variety and experiences, and North American whiskey is perfectly placed to meet that demand. With the rapid growth of certain brands within the category, there’s a lot of excitement ahead, and now’s the perfect time to get involved,” she said.
With an increasing number of consumers showing an interest in the category and evolution and innovation from producers, the North American whiskey category has continued relevance to Australian retailers. A focus on diverse offerings and premium ranges are of particular importance to capitalise on ongoing category growth. ■
As premiumisation persists, beverages from the Apple Isle are capturing the attention of consumers who seek authenticity, writes Molly Nicholas.
Known for its pristine environment and premium products, Tasmania has emerged as a powerhouse in the Australian drinks landscape. Leveraging its unique climate and pure water sources, the island produces some of the country’s finest beers, wines and spirits with a sense of provenance that appeals to modern consumers and demand for authenticity.
“Things are a little different on this little island at the edge of the world and the Tasmanian-ness that visitors come to experience is captured perfectly in its produce,” says Tessa Astbury, Marketing Officer at Wine Tasmania.
Provenance is something that sets Tasmanian producers apart, with the combination of terroir, quality and craftmanship only enhancing the character of Tasmanian beverages.
Joe Krambousanos, Tasmania State Sales Manager at Willie Smith’s, commented: “The climate and natural resources are at the heart of Tassie products. We are blessed with the cleanest air and water from our first and most important customer, mother nature.
“Our clean environment, cool climate, and pure water give us a real edge. Plus, Tasmanian businesses really focus on craftsmanship and
sustainability, which we feel is a big draw for anyone who loves small batch, high quality, locally made Aussie products.”
As premiumisation of the drinks industry persists, so does the desire for authenticity, and with such a rich tapestry of storytelling and craftmanship prevalent in Tasmanian drinks, demand is poised to grow, as Josef Chromy’s Chief Winemaker Ockie Myburgh explains.
“Provenance is what gives Tasmanian wine a unique identity. We’re known for quality, partly thanks to our region’s natural advantages. Retailers can absolutely capitalise on this by continuing to educate consumers about the region, highlighting our sustainability credentials, and emphasising quality.”
Now, as more and more tourists flock to the island, many leave with a newfound appreciation for Tasmanian beverages, creating even more demand for these products once they return to the mainland, and Myburgh is certainly feeling that buzz.
“Tasmanian premium and craft drinks are certainly having a moment, and I don’t see that slowing down anytime soon,” he told National Liquor News
“Tourism is a big part of that, as people come here, fall in love with the place, and
want to bring a slice of it back with them. But it’s not just about nostalgia, we are also seeing a shift in preference toward sustainability and ethical production, which plays perfectly into what our region does best.”
One of the categories most synonymous with Tasmania’s reputation for premium drinks is wine, with wine-producing regions that span the whole state and craft some of the country’s most highly esteemed wines.
“With vineyards spread across the island and a crazy amount of diversity in terms of terroir and altitude, we have so many tools to play with. The fact that we are surrounded by ocean moderates the temperatures during the grape’s ripening period, which is conducive to the elegant acidity you find in great Tasmanian sparkling wines,” says Myburgh.
“What does that mean in the glass? Fresh, lively wines with acidity and precision.”
While Tasmania’s winemaking conditions, derived from its cool climate at such southern latitude, result in exceptional quality, they also present challenges for the state’s winemakers, as Astbury explains.
“Typically, low-yielding vintages and high demand means that average value of
Tasmanian grapes eclipses most other regions – the average price per tonne for fruit in 2024 was $3674 against the national average of $613.”
And, with both the profile of Tasmanian wine and consumer demand growing handin-hand, relative scarcity presents both an opportunity and a challenge, says Astbury.
“Tassie produces a thimbleful of Australia’s wine grape harvest and although yields were up in 2024’s idyllic growing season, this chilly little island still only represents just over one per cent of Australia’s wine grape crush annually, but 6.1 per cent of Australia’s crush by value.”
Of course, wine isn’t the only Tasmanian drinks category to face its challenges. Mainland penetration presents a significant opportunity for the island’s producers, but as Krambousanos explains, distribution and visibility can create hurdles for those trying to reach the market.
“Like everyone else, we deal with high shipping costs, we also have the added challenge of shipping across Bass Strait, which contributes to price and makes it harder to get our products out there at times.
“Visibility is an ongoing challenge in a competitive market, but once the consumer gets to experience our products, they are typically very loyal and continue to support us,” he stated.
While high distribution costs persist, retailers are in a unique position to help Tasmanian producers overcome visibility challenges, by prominently showcasing Tasmanian products and highlighting the unique stories behind these drinks.
According to a spokesperson for Asahi Beverages, retailers have a special opportunity to create intrigue and demand among consumers while also enhancing the shopping experience.
“Retailers know how to connect with their consumer best. However, we know Australian consumers place a premium on Tasmanian products.
“We think there is an opportunity to better highlight the specific origin of products to shoppers, not just in-store but also in the e-commerce environment. This allows shoppers to filter and learn about different products from the Apple Isle,” they stated.
There are many ways this can be done both in-store and online, through physical promotional materials, interactive events and digital platforms, as Krambousanos outlines.
“Messaging through ticketing, point-of-sale material, social media, tasting events, or by offering ranging and shelf space for Tasmanian products makes it easier for consumers to discover and connect with Tassie and its brands.”
And for those looking to give their customers a more interactive shopping experience, Astbury says the personality of the island extends beyond the products, and Tasmanian producers are best equipped to bring this to life.
“Storytelling and collaborations with producers, who relish opportunities to share with their audiences off-island, are a great way to inspire consumers in a meaningful way,” she stated.
From the spirit of storytelling to the island’s bountiful natural resources, it’s easy to comprehend the undeniable allure of Tasmanian drinks, but more importantly, why they represent such a significant opportunity for retailers. ■
Crafted with 100 per cent organic Tasmanian apples grown in the Huon Valley, Willie Smith’s Organic Cider is the original product of the cider market, and the one the cidery is famous for.
A balanced cider crafted to suit any occasion, Willie Smith’s Organic is cloudy, sessionable and refreshing, made with a mixture of Pink Lady, Fuji and Royal Gala apples.
Joe Krambousanos, Tasmania State Sales Manager at Willie Smith’s, says: “Willie Smith’s apple orchards thrive in the unique microclimate of the Huon Valley, and you can really taste that in our cider.
“We are organic, multi-generational and family owned, and we pay just as much attention to what we do not put in our products as what we do put in.”
Since 1888, when William Smith planted the first apple tree,
The latest vintage releases from Tasmanian winery Josef Chromy are a representation of the region’s unique terroir and cool climate viticulture, showcasing the winemaker’s commitment to elevating the region’s premier varietals.
Crafted from 50 per cent Chardonnay, 47 per cent Pinot Noir and three per cent Pinot Meunier, all sourced from the estate vineyard at Relbia, the Josef Chromy NV Tasmanian Cuvée is a perfect example of this.
Ready to drink now, the wine has aromas of crisp Granny Smith apple, oyster shell, sea spray and citrus, while tasting notes describe a fresh, lively palate of green apple and lemon with hints of toasted biscuit.
Distributor: Oatley Fine Wine Merchants
the family has grown its apples in the Huon Valley, being the first certified organic cidery in Australia and the only cidery to win the Best in Show trophy at the Australian Cider Awards a record four times.
Completing the core range lineup is Willie Smith’s Non-Alc, Wille Smith’s Bone Dry and Willie Smith’s Traditional.
Distributor: Contact sales@williesmiths.com.au
Origin is the latest release by Cascade Brewery, a premium lager made exclusively with water from Hobart’s kunanyi (Mount Wellington), and the first major Cascade beer to be launched on the mainland in more than a decade.
Brewed in celebration of Cascade’s 200th birthday earlier this year, Cascade Origin is a bright, golden lager with a light citrus hop aroma, rounded malt body, light bitterness and a crisp finish, brewed at 4.5 per cent ABV.
Cascade Brewery’s Head of Manufacturing, Brendan Flanagan, said: “Cascade Origin celebrates the crisp water of Hobart’s kunyani, the finest Tasmanian ingredients and a commitment to quality. It is meticulously crafted and has that little bit extra to make it really special.
“Cascade Origin is made to enjoy with good friends and good food – think kingfish ceviche, lobster rolls and duck bao. The citrus hop and crisp bitterness balance both light and rich flavours. This is a premium beer for special occasions. It may not to be for everyone, but that’s why we’re proud to offer a great range of beers for almost every taste and occasion.”
Distributor: Cascade Brewery
POWERED BY
PROSECCOS FROM AUSTRALIA AND ABROAD
Amid a generally soft wine market, Prosecco has arisen as a success story, drawing in new consumers and retaining existing wine drinkers with its high quality, approachable image, versatility, and affordability. Market research from Circana indicates that Australian Prosecco has a total market value of $181 million, more than triple the category’s value in 2017.
The category benefits from widespread awareness, and Prosecco accounts for nearly one fourth of all sparkling wine purchased in Australia. The category continues to show potential for growth, as well as areas for premiumisation and innovation.
Australian consumers have diverse reasons to choose Prosecco, which offers a range of attractive reasons to engage with the category.
Katherine Brown, fourth generation Brown family winemaker at the Brown Family Wine Group, outlined some of the key appeals.
“Prosecco has become increasingly popular in recent years due to its high quality, versatility, and affordability. Its zesty and crisp flavour profile makes it suitable for a wide range of occasions, while its lower price
Whether it be for its quality, versatility, or accessibility, consumers continue to choose Prosecco in the off-premise, with indications of further category growth in the future.
point in comparison to Champagne makes it accessible to a larger audience without comprising on taste or quality,” she said.
Price is a major factor in the popularity of Prosecco, especially among new wine drinkers, according to Indeya Passfield, Marketing Manager, Fourth Wave Wine.
“We’ve seen an increase in popularity due to Prosecco’s affordability in comparison to Champagne. When consumers are entering the wine category, they tend to be slightly risk adverse so err towards a more accessible option that doesn’t compromise on quality, and that’s where Prosecco thrives,” she said.
Prosecco also benefits from its more accessible image when compared to other sparkling wines, which Christian Dal Zotto, Branding and Marketing Manager, Dal Zotto Wines said can draw in consumers beyond traditional wine drinkers
“It’s a sparkling wine that anyone can enjoy, even if they’re not a dedicated wine enthusiast. There’s no pretension about it. It’s simply fun, fresh, and absolutely delicious. Its versatility makes it perfect for any occasion, from casual get-togethers to celebrations, making it the go-to choice for many,” he said.
Additionally, Prosecco has particular appeal among younger adults, due to its popularity on social media platforms, according to Leanne De Bortoli, Yarra Valley Estate Manager, De Bortoli Wines.
“In Australia, the rise of social media and lifestyle marketing has also played a significant role in elevating Prosecco’s status. Influencers and lifestyle brands have embraced it as a symbol of celebration and enjoyment, particularly during summer.”
Prosecco is a versatile varietal, with consumers choosing to drink it for a range of reasons and in a multitude of different ways. According to De Bortoli, spring and summer are ideal periods for Prosecco consumption.
“Prosecco is a popular choice for the warmer months due to its refreshing, bubbly nature. The wine’s crisp acidity and light body make it incredibly thirstquenching, perfect for outdoor picnics and summer celebrations. Its versatility means it complements a variety of light summer dishes, such as salads, seafood, and grilled vegetables,” she said.
“Its zesty and crisp flavour profile makes it suitable for a wide range of occasions, while its lower price point in comparison to champagne makes it accessible to a larger audience without comprising on taste or quality.”
Additionally, this period of the year is often time for celebration, with Prosecco serving as an alternative to traditional sparkling wines at key occasions.
“It’s easy drinking that is best served chilled. The lively bubbles and refreshing taste make it a go-to choice to cool you off in the summer heat, and there is just something ‘sparkly’ about sharing a glass with friends. As Aussies, we really lean on the warmer months for celebratory moments and casual get-togethers, so whether you’re marking a milestone or ringing in the New Year, the affordable and effervescent sip is a great option,” Passfield said.
According to Giancarlo Guidolin, President, Consortium for the Protection of the Controlled Designation of Origin Prosecco, the wine is particularly popular in Australia as it is well-suited to a range of cuisines.
“Given the multicultural nature of Australia, the country offers a variety of cuisines, including Asian, Mediterranean, and Middle Eastern cuisines, and Prosecco pairs well with these foods,” he said.
Prosecco can also be consumed in cocktails and spritzes, which bolsters engagement with the category.
“Australians are increasingly enjoying Prosecco in various ways. It’s commonly served as an aperitif, enhancing the dining experience at brunches and lunches,” said De Bortoli.
“Moreover, Prosecco has made a significant mark in the cocktail scene. Its bubbly nature and crisp flavours make it perfect for mixed drinks, making it a popular choice at summer gatherings and parties. Its versatility keeps it in the spotlight, whether it’s being enjoyed on its own or in a refreshing cocktail.”
In November last year, Australian producers won the right to legally produce Prosecco, when an EU Trade Deal that would have restricted the use of the term to Italian wine was rejected by the Australian Minister for Trade and Tourism.
Prosecco has been recognised as the name of the grape, not a region in Italy. Australian producers worked together to campaign for the right to use the Prosecco name.
“The fight to keep the Prosecco name has seen producers from across Australia come together, it’s a true testament to the collaboration of our wine industry. It means so much for producers and by continuing our pursuit to keep the usage of the Prosecco name in Australia, future winemaking generations will have the freedom to use all grape varieties and can continue to innovate or work with new varieties,” Brown said.
Italian Prosecco distinguishes itself through the use of the label Denominazione di Origine Controllata (DOC), or Controlled Designation of Origin. Italian Prosecco can be produced in two regions, termed Denominazione di Origine Controllata e Garantita (DOCG), Conegliano Valdobbiadene – Prosecco and Asolo – Prosecco.
The Consortium Assembly for Prosecco DOC approved two new styles in February this year, with Italian producers now able to make Prosecco in the Riserva style, which requires a minimum of 12 months fermentation in an autoclave, and Trieste style, which uses bottle refermentation.
The next steps
“Supporting Australian producers is key. Retailers can really make an impact by working with local wineries like ours to bring the best Prosecco to their customers.”
Christian Dal Zotto, Branding and Marketing Manager, Dal Zotto Wines
Adjacent to the Prosecco category has been the rise of Prosecco spritzers, either made at home or sold in ready to drink formats.
“Prosecco can be delicious on its own, however Aussies love a spritz. The trend doesn’t appear to be slowing down and actually contributes to the popularity in Prosecco,” Passfield said.
De Bortoli explained why Prosecco is a good base for spritzers.
While Prosecco has been celebrated for its affordability, premiumisation rises as a possibility for further growth as the category matures.
“We absolutely believe that there is ample opportunity to elevate the Prosecco category through premiumisation. Brown Brothers Prosecco Brut NV exemplifies this shift towards a more sophisticated offering.
“While affordability has played a role in Prosecco’s popularity, introducing premium options like Prosecco Brut can attract a wider range of consumers and cater to varying tastes. This evolution towards premiumisation is a necessary step for the category’s future growth and success,” Brown said.
This potential premiumisation is further supported by the worldclass quality of Australian Prosecco.
“Australian consumers are becoming much more savvy about their Prosecco choices. They’re starting to favour locally produced Prosecco over the cheaper imports from Italy. The reality is, the high-quality Italian Proseccos rarely make it to our shores, but here in Australia, we’re producing world-class Prosecco that’s simply delicious. Consumers are recognising that, and they’re choosing Aussie Prosecco for its superior quality,” Dal Zotto said.
This quality is driven by Australia’s suitability to Prosecco growing, with climate conditions mirroring those in Italy, where the grape was first grown.
“Australia’s conducive climate, specifically in the King Valley of north-east Victoria, makes it an ideal location for growing Prosecco grapes. Brown Family Wine Group, a pioneer in Prosecco production in Australia since 2007, recognised the similarities between the King Valley and north-east Italy, leading to the successful planting of Prosecco vines at their Banksdale vineyard. The cool climate and high altitude of the region provide the optimal conditions for producing premium Prosecco grapes,” Brown said.
“Mixing Prosecco with flavourful ingredients creates a light, enjoyable drink that’s perfect for social occasions. With the increasing interest in lower-alcohol options, spritzers are a smart choice for those looking to enjoy a drink without overindulging. Plus, they’re visually appealing, often garnished with fresh fruit or herbs, which makes them perfect for sharing on social media. Overall, Prosecco spritzers embody a fun and relaxed approach to drinking that resonates with today’s consumers.”
Dal Zotto advised retailers to focus on quality Australian Prosecco to effectively capitalise on the category’s growth.
“Supporting Australian producers is key. Retailers can really make an impact by working with local wineries like ours to bring the best Prosecco to their customers. And we’re here to help. From in-store promotions to activations, we can collaborate to create exciting, engaging experiences that will not only boost sales but also enhance the consumer’s connection with Australian Prosecco.” ■
Dean Kornman, National Account Manager, Constellation Brands
Ed Svehla, Owner, Banks & Solander Distillery
James Somerset, National Sales & Distribution Manager, Independent Beverage Partners
Lara Gardner, Senior Market Manager, Casella Family Brands
Madeleine Legoe, Brand Manager – Yellow Tail, Casella Family Brands
Mark Dorrell, CEO, Allied Beverages
Samantha Stefani, Distiller, Banks & Solander Distillery
Tishena Young, National Account Manager, Constellation Brands
Ca’ di Rajo Prosecco DOC Treviso Extra Dry NV
Veneto, Italy
Gold 97 points
LUC: $19.78
Distributor: Déjà vu Wine Company
“Excellent balance, fresh bright acidity. Peach nectar and white pear, fine bead.” – James Somerset
Bella Modella DOC Prosecco NV Veneto, Italy
Gold 96 points
LUC: $16.13
Distributor: Fesq & Company
“Very clean and fresh, with hints of vanilla, apricot and nectarine. Very easy to drink.” – Samantha Stefani
Brown Brothers Premium
Prosecco Brut NV
King Valley, Australia
Gold 96 points
LUC: $27.00
Distributor: Brown Family Wine Group
“Extremely pleasant to drink. Bright and zippy with no musky notes. Complex nose with loads of pear on the palate.” – Samantha Stefani
Valle del Re Prosecco NV
King Valley, Australia
Gold 95 points
LUC: $16.13
Distributor: The Wine Co., Winestock, Victorian Alps Wine Co
“Foamy, fine bead. Floral and citrus notes, lemon juice. Well balanced.”
– Madeleine Legoe
Dal Zotto VP Pucino Prosecco
2024
King Valley, Australia
Silver 94 points
LUC: $18.66
Distributor: Joval Wine Group
“Very pleasant and easy to drink. Delicate flowers or raspberry and white peach. Long finish.”
– Samantha Stefani
Dazma Wine Company Prosecco 2024
King Valley, Australia
Silver 94 points
LUC: $14.50
Distributor: Viticult, Silky Wine Co, Paramount Liquor
“On the nose, fruity and honey, peaches. On the palate, peach and apple. Enjoyable, long finish. Will drink again.”
– Ed Svehla
Isadora Prosecco DOC Extra Dry NV
Veneto, Italy
Silver 94 points
LUC: $16.99
Distributor: Déjà vu Wine Company
“Perfect, just what I expect from Prosecco. Ticks all the boxes.”
– Lara Gardner
Artwine Prosecco Rosa NV
Adelaide Hills, Australia
Silver 93 points
LUC: $16.66
Distributor: Direct wholesale, Artwine
“Sweet and floral. Fine bead. A well-balanced rosé style.”
– Madeleine Legoe
Bandini Prosecco Brut NV DOC Veneto, Italy
Silver 93 points
LUC: $15.75
Distributor: Mezzanine The Fine Wine Specialist
“Elegant and light. Lacks a little depth against others in the category, but a fantastic aperitif and example of this style.”
– James Somerset
What trends have you noticed in this tasting?
“Australian Prosecco is greener with distinct pear and green apple characters. Cheaper Australian variants show limited depth, stepping into the $15-30 range shows greater varietal character. International styles were unique with more balance and refinement.”
– James Somerset
“They were all really light styles. All very consistent and similar in colour –very few outliers.”
– Lara Gardner
“The Prosecco hasn’t been overly sweet, which is great. Full of delicate flavours, and the Australian Prosecco was more earthy on the palate than the international ones.” – Ed Svelha
“International and Australian wines at the $15-30 price point show significantly higher quality. Finer bead and more citrusy.”
– Madeleine Legoe
Valle del Re NV Prosecco from Victorian Alps Wine Co.
An award-winning sparkling wine available exclusively for on-premise liquor-licensed trade customers.
This exceptional Prosecco has garnered multiple accolades, including:
• Trophy for Best Sparkling at the 2023 Australian Italian Varieties Wine Awards
• Gold medal at the 2024 National Wine Show of Australia
• Gold medal at the 2023 North East Victorian Wine Challenge
• Gold medal at 2023 Australian Italian Varieties Wine Awards
The Valle del Re range is a celebration of the King Valley’s Italian varieties and a tribute to the passion of the growers and winemakers that call this wine region home. The name itself means “Valley of the King” in Italian. Available in both 750mL and convenient 200mL bottles, our vegan-friendly Prosecco is the result of meticulous winemaking, including Charmat fermentation to preserve its fresh, vibrant character. This is a sparkling wine of personality, complexity, and finesse – the ideal addition to your wine list. Contact us today.
Wholesale Orders:
The Wine Co. (NSW & QLD) 03 9562 3900
Winestock (Melbourne, VIC) 03 9261 1800
Victorian Alps Wine Co. (regional VIC) 03 5751 9100
Innocent Bystander Prosecco NV
King Valley, Australia
Silver 93 points
LUC: $20.00
Distributor: Brown Family Wine Group
“Citrusy, floral notes. Well balanced.” – Madeleine Legoe
Brown Brothers Prosecco Rosé NV Victoria, Australia
Silver 92 points
LUC: $20.00
Distributor: Brown Family Wine Group
“Strawberry and cream notes, leading to a fine crisp bead and tannic structure. Fresh and bright. A great summer drink.”
– James Somerset
Ca’ di Alte Prosecco NV DOC
Extra Dry
Veneto, Italy
Silver 92 points
LUC: $16.99
Distributor: Déjà vu Wine Company
“Very complex on the nose with notes of crisp green apple, musk sticks, rose and lime. Dry on the palate with a touch of sweetness. Long finish.” – Samantha Stefani
Dal Zotto Pucino Prosecco NV
King Valley, Australia
Silver 92 points
LUC: $16.22
Distributor: Joval Wine Group
“Light sweetness, sherbert and orange zest on the nose.”
– Lara Gardner
De Bortoli Prosecco Rosé NV
King Valley, Australia
Silver 92 points
LUC: $13.27
Distributor: De Bortoli Wines
“The nose is inviting with lychees and pear. Palate is refreshing with lychees and balanced acid.”
– Dean Kornman
Tenuta Sant’Anna Prosecco Brut NV
Veneto, Italy
Silver 91 points
LUC: $22.99
Distributor: Euro Concepts Sydney
“A nice subtle wine. Subtle sweetness on the nose, richness on the palate.” – Ed Svehla
“Australian Prosecco doesn’t have the same mouthfeel as Italian. Aussies are more refined and delicate, whereas Italian Prosecco is more structured.” – Mark Dorrell
“I found more tropical fruit flavours, and Australians are more experimental winemakers.” – Madeleine Legoe
“They tend to have a bit more earthy and deep, rich notes as opposed to very bright citrus that you see more from overseas producers.” – Samatha Stefani
“It has crisp, biting acidity, with notes of green apple and pear.” – James Somerset
Astrale Prosecco NV DOC
Prosecco DOC, Italy
Silver 91 points
LUC: $16.13
Distributor: Single Vineyard Sellers
“Toasted brioche. Perfectly balanced acidity. Clean, fresh mouthfeel. Tons of fruit but not overpowering.” – Mark Dorrell
Calabria Bélena Prosecco NV
Veneto, Italy
Silver 90 points
LUC: $14.18
Distributor: Calabria Family Wine Group
“Clean, full-flavoured, deep palate. A robust, classic Prosecco with no surprises – well balanced.”
– Mark Dorrell
Mongarda Valdobbiadene DOCG Prosecco Superiore Brut 2023 Veneto, Italy
Silver 90 points
LUC: $29.03
Distributor: Fesq & Company
“Crisp, vibrant, bright green fruit, some balanced fruit sweetness and some spice on the back palate.”
– James Somerset
Tempus Two Lighten Up Prosecco 2023
Australia
Silver 90 points
LUC: $12.41
Distributor: Australian Vintage
“Bright green apple on the nose, cider notes on the palate. Lacks a bit of complexity but a good food wine.” – James Somerset
Four Sisters Prosecco 2023
South Eastern Australia
Bronze 89 points
LUC: $9.78
Distributor: The Wine Co.
“Softness on front palate with delicate stoned fruits lingering on the back of the palate. Summer style.” – Mark Dorrell
From Sunday Palloncio Prosecco 2023
Murray Darling, Australia
Bronze 89 points
LUC: $13.50
Distributor: Captains of Trade “Clean. Lemon. Good acid high and good value. I would buy this.”
– Madeleine Legoe
In The Middle Prosecco NV
Australia
Bronze 89 points
LUC: $11.71
Distributor: Fourth Wave Wine
“Light and fruity on the nose. Apples, pear and honeydew on the palate.” – Lara Gardner
Brown Brothers Prosecco Rosé
Zero NV
Victoria, Australia
Bronze 88 points
LUC: $20.00
Distributor: Brown Family Wine Group
“Delicious, love this Prosecco. Would be perfect on a hot summers day with a cheese board, charcuterie and fresh pear.”
– Lara Gardner
Coriole Prosecco NV
McLaren Vale, Australia
Bronze 88 points
LUC: $17.20
Distributor: Fesq & Company
“Good structure and balance. Refreshing and dry with great characters.” – Lara Gardner
Press + Bloom Prosecco NV
South Australia
Bronze 88 points
LUC: $95.78 inc GST per six-pack
Distributor: Vok Beverages
“Deepness of flavour on the palate. Very well balanced.” – Mark Dorrell
See Saw 2024 Organic Prosecco
Orange, Australia
Bronze 88 points
LUC: $16.00
Distributor: Bacchus Wine Merchants
“Bright and zippy with good acidity. Finger lime and white stone fruit on the nose leads to a beautiful citrus apple finish. Feed me this with some aged cheddar, please.”
– Tishena Young
Tempus Two Copper Prosecco NV
King Valley, Australia
Bronze 88 points
LUC: $18.06
Distributor: Australian Vintage
“Inviting palate with pear notes throughout and a rounded finish. A great aperitif.” – James Somerset
Available exclusively to the on-premise, Valle del Re NV Prosecco is an award-winning sparkling wine and a celebration of the King Valley’s Italian varieties.
Crafted as a tribute to the passion of the growers and winemakers that call this wine region home, the Valle del Re range was named so as a translation of ‘Valley of the King’ in Italian.
Valle del Re NV Prosecco offers a distinctive and fragrant nose with enticing aromas of apple blossom, fresh apple, melon and subtle elderflower accents. Tasting notes describe a crisp, clean, and delicate palate, with fine bubbles that carry intense flavours of apples and pear, finishing with lingering fruit and floral notes.
The wine has collected a string of recent accolades, including a trophy for Best Sparkling and a gold medal at the 2023 Australian Italian Varieties Wine Awards, along with gold medals at the 2024 National Wine Show of Australia and 2023 North East Victorian Wine Challenge. Available in both 750ml and convenient 200ml bottles, the vegan-friendly Prosecco is the result of meticulous winemaking, including Charmat fermentation to preserve its fresh, vibrant character, resulting in a sparkling wine of personality, complexity, and finesse.
Distributor: The Wine Co. (NSW & QLD), Winestock (VIC) and Victorian Alps Wine Co. (regional VIC)
Zilzie Selection 23 Breeze
Prosecco NV
Victoria, Australia
Bronze 88 points
LUC: $8.82
Distributor: Fesq & Company
“Light nose – sherbert and floral. Residual sweetness on the palate, easy drinking.” – James Somerset
Artwine Prosecco Bianca 2024
Adelaide Hills, Australia
Bronze 87 points
LUC: $16.66
Distributor: Direct wholesale, Artwine
“Pale straw in colour with a hint of jasmine, pear and lychees. Soft bubbles, well balanced acid, delicate.” – Dean Kornman
MadFish Prosecco 2024
Western Australia
Bronze 87 points
LUC: $13.87
Distributor: Off The Vine, Young and Rashleigh, Alepat Taylor, The Wine Tradition, Options, Thomas Chin
“Very nice nose with notes of apricot, peach, stone fruit. Well balanced on the palate with a nice finish.” – Samantha Stefani
Mojo Prosecco NV
South Eastern Australia
Bronze 87 points
LUC: $11.75
Distributor: Mezzanine The Fine Wine Specialist
“Melon and pear on the nose. Soft bubbles and some bright acidity nurture this fun and fruity little number.” – Tishena Young
Independent family-owned winery Ca’ di Rajo sits in the Piave region, in the heart of the Prosecco production area, and has been crafting outstanding sparkling wines since 1931 at its modern facility located within a medieval village.
Ca’ di Rajo owns a total of 140 hectares in vineyards, with 15 hectares trellised to the Bellussera system, an ancient method of vine cultivation and a unique example of landscape architecture, designed to optimise grape production, improve air circulation and enhance sunlight exposure.
The winery benefits from a unique terroir, with Veneto’s distinct climate bringing cooler northern winds of the area’s alpine border as well as the more temperate southerly Adriatic breeze, producing wines with vibrant aromatics and crisp acidity, as seen in the Ca’ di Rajo Prosecco DOC Treviso Extra Dry.
On the nose, Ca’ di Rajo Prosecco has aromas of acacia flowers with notes of apple, lemon and grapefruit, while the palate is full of fruit. Well balanced and full-bodied with good structure, the Prosecco is perfect as an aperitif accompanied with battered vegetables, cheese, raw fish, oysters, prawns or truffles.
American wine critic James Suckling describes the wine as “lots of bright lemon character with a hint of fresh basil. Good support from a dense but not over-exuberant fizz. Lipsmacking, lemony finish. Such fun”.
Distributor: Déjà vu Wine Company
Ranking highly among Australian and international wines, Brown Brothers Prosecco Premium Brut scooped a gold ranking in the 2024 Prosecco Trade Buyer’s Guide, scoring 96 points. A crowd-pleaser for any occasion and the pinnacle of the Brown Brothers Prosecco range, Prosecco Premium Brut is a single vineyard wine that’s vibrant, refreshing, and dry –made from 100 per cent King Valley fruit.
This drier style of Prosecco comes to life with aromas of apple and citrus, and fine, delicate bubbles that fill the palate, pairing perfectly with a range of seafood dishes like whitebait with lemon aioli, oysters or crumbed whiting fillets, and cheeses like goat cheese and camembert. Whether it’s a cosy dinner at home, a casual catch-up with friends, or simply unwinding after a long day, this Prosecco adds a touch of elegance to life’s simple pleasures, making it the perfect wine for toasting special occasions or enhancing everyday moments.
Celebrate life’s little joys and create lasting memories with this award-winning Prosecco. Toast to unforgettable moments and discover the magic of Brown Brothers today.
Distributor: Brown Family Wine Group
Trentham Estate The Family Prosecco NV
Murray Darling, Australia
Bronze 87 points
LUC: $10.75
Distributor: Bacchus Wine Merchant, Dave Mullen Wine Agency “A clean and crisp example showing bright floral nose onto palate, and lingering finish.”
– James Somerset
De Bortoli Prosecco NV
King Valley, Australia
Bronze 85 points
LUC: $13.27
Distributor: De Bortoli Wines “Delicate fruits, crisp mouthfeel. Long palate and nice aromatics.”
– Mark Dorrell
Dunes & Greene Prosecco NV
South Eastern Australia
Bronze 85 points
LUC: $11.47
Distributor: Samuel Smith & Son “Earthy vineyard aromas. Light apple and slightly sweet on the palate. A gentle wine with a lingering finish.” – Ed Svehla
What foods would you pair with these wines and why?
“I would choose charcuterie, hard Spanish cheeses, fresh pear and crisp breads.”
– Lara Gardner
“Fries, fattier foods for acid to cut through or a lemon chicken salad.”
– Madeleine Legoe
“Clam or prawn linguine pasta in a white wine sauce, prawn pizza or pesto.”
– Samantha Stefani
“Australian Prosecco is much fruitier, softer and fresh, I’d pair with aged cheddar and melon balls –an 80s-style cheese plate.”
– Tishena Young
“Seafood such as prawn pizza seafood platters and salmon.” – Ed Svelha
Matho Prosecco NV DOC Brut Veneto, Italy
Bronze 85 points
LUC: $16.66
Distributor: Pure Wine Company
“Delicate fruits, crisp mouthfeel. Long palate and nice aromatics.”
– Mark Dorrell
Zilzie Selection 23 Prosecco NV Victoria, Australia
Bronze 85 points
LUC: $8.06
Distributor: Fesq & Company
“Lemon, citrus and floral notes.”
– Madeleine Legoe
Brown Brothers Prosecco NV
King Valley, Australia
Bronze 84 points
LUC: $20.00
Distributor: Brown Family Wine Group
“Lychees and nectarine on the nose, hints of jasmine. Palate soft, round long finish. Perfect on its own.”
– Dean Kornman
True Illusion Prosecco NV
King Valley, Australia
Bronze 84 points
LUC: $8.70
Distributor: IBP
“Light nose – sherbert, floral. Residual sweetness on the palate. Easy drinking.” – James Somerset
La Sagra Prosecco 2023 Riverina, Australia
Bronze 83 points
LUC: $14.00
Distributor: Dee Vine Estate
“Interesting nose opening with apple and pear edge, leads to a dry finish with hints of fruit sweetness.” – James Somerset
Solara Prosecco 2023
Murray Darling, Australia
Bronze 83 points
LUC: $12.90
Distributor: Pure Wine Company
“Nice notes of raspberry on the nose. Dry and short finish. Very pleasant to drink but lacking a bit of complexity.” – Samatha Stefani
Bandini Prosecco Rosé 2021 DOC Veneto, Italy
Bronze 81 points
LUC: $15.91
Distributor: Mezzanine The Fine Wine Specialist
“Nice orange flavour, sweet and short finish. Very pleasant but a little too sweet.”
– Samantha Stefani
Brown & Co. A Little Bubbly Prosecco NV
Victoria, Australia
Bronze 80 points
LUC: $18.00
Distributor: Brown Family Wine Group
“On the nose, hints of green apple, nectarine and pear. Soft bubbles, a hint of lychees and nectarine on palate. Soft, round mouthfeel.”
– Dean Kornman
Dal Zotto Col Fondo Prosecco 2021
King Valley, Australia
Bronze 80 points
LUC: $19.93
Distributor: Joval Wine Group
“On the nose, sweet pastry crust, slightly burnt. Creamy mouthfeel but short on the palate.”
– Mark Dorrell
Nino Franco ‘Rustico’ Prosecco
NV DOCG
Valdobbiadene, Italy
Bronze 80 points
LUC: $27.95
Distributor: Single Vineyard
Sellers
“Green apple on the nose. Good bubbles. Good zippy acidity with a deep green apple, almost herbaceous palate.”
– Tishena Young
Zonzo Estate Prosecco di Aria NV
South Eastern Australia
Bronze 80 points
LUC: $14.51
Distributor: Zonzo Estate & Wine
Stock Victoria, David Jonhstone and Associates, Gathered Wine, Legit Wine, Muster Wine
“Light sweetness, with aromas of crisp apple and pear.”
– Lara Gardner
“Consumers are actively seeking choice in sparkling in Prosecco, both Australian and international styles help cover the bases. You definitely need to pay a little more for quality as the value end can be quite astringent.” – James Somerset
“It is essential to offer a diverse Prosecco selection as everybody’s palates are different. Not only that, flavours will change depending on what consumers are eating.” – Ed Svelha
“Everyone has their own palate and it’s good to cater to a variety of choice. It gets consumers open to trying something different from their everyday norm.” – Samantha Stefani
“Entry price points offer great value, mid prices are great for Aperol Spritz, and premium is a great alternative to Champagne without the price.” – Mark Dorrell
Do you have an upcoming launch, NPD, line extension or promotion? Then drive brand awareness. Support your sales team. Book a campaign.
Award-winning winery Innocent Bystander, known for its edgy yet relaxed personality, is excited to announce a new strategic direction that will see the brand expand its footprint across Australia and abroad. This shift is marked by a focus on urban wine experiences and significant growth outside its traditional Yarra Valley roots.
Innocent Bystander’s success outside the Yarra Valley has led to exponential growth, transforming it into a national brand with an international presence. As a result, Brown Family Wine Group has decided to sell the Healesville cellar door. This move reflects the brand’s evolution from a Yarra Valley-focused winery to a dynamic, urban wine brand with limitless growth potential.
BEST PAIRED WITH PEOPLE MAKING GREAT WINE ENJOYABLE AND ACCESSIBLE FOR THE EVERYDAY
NPD THAT SPARKS INTRIGUE LIKE OUR WATERMELON SPRITZ IMMERSIVE URBAN WINE EXPERIENCES
TAKING THE CELLAR DOOR TO THE ROAD IN UNIQUE POP-UPS ACROSS THE COUNTRY
For trade enquiries please contact your Brown Family Wine Group representative by visiting brownfamilywinegroup.com.au
