TALKING POINT: PAYOT

THE SUSTAINABLE STANCE

Leading skincare companies reveal to Anita Quade how they are going green in a bid to save the planet and why educating customers is key to major change.

PAYOT

An Eco-friendly approach is pushing us to think differently and challenge our classic model to ensure that our vision of beauty is in harmony with the world around us.

Tell us why it’s so important to be recognised as a Sustainable brand?

“For PAYOT 'beauty is in motion' in every sense of the way: combining care with gesture, cherishing a holistic dimension of beauty but also proposing innovations.

We have earned the confidence and loyalty of women around the world for whom PAYOT is part of their daily beauty routine. To maintain this precious link with them and the new generations, we adopt a frank stance by facing the environmental challenges of our time and want to be recognized as such.

RITA SMITH General Manager

www.payot.com

Sustainability means considering social, environmental, and economic aspects throughout the whole production chain of a product and commit to better practices with a long-term vision.

By contributing to the transition towards the use of more sustainable ingredients and materials for the production of our products we contribute to this long-term approach while guaranteeing the tolerance, efficacy and safety of our products.

Relying on our know-how “Made in France” and acting transparently by sharing our successes and our commitments is essential to maintain this bond of trust.”

What are the benefits to being eco-friendly?

“Beauty is about balance: between confidence and well-being, between body and mind. At PAYOT it is expressed gently, with a holistic approach and the creation of PAYOT's skincare products reflects this philosophy.

Running an environmentally friendly business helps to reduce our impact on the environment and preserves natural resources. Having our independent and integrated laboratory being a great asset and allowing us to be agile and in total control.

Eco-friendly approach is pushing us to think differently and challenge our classic model to ensure that our vision of beauty is in harmony with the world around us. We do our utmost to create effective products that respect nature, while following the progress of science, in a constant and positive movement towards the future.

Our mission remains to take care of women and their skin by always respecting its proper ecosystem guided by our strong legacy and apothecary knowledge.”

What is one of your most stand-out initiatives in the Sustainability arena?

“We launched recently our first sustainable range, HERBIER, certified Cosmos Organic by Ecocert.

With at least 95% ingredients of natural origin and 20% ingredients derived from organic farming, the formulas of the five products prioritize local sourcing: essential oils and botanical extracts are all from France, and all products are made in France.

The consumption of water was also crucial and has been reduced as far as possible in the formulas of the range, prioritising oils and solid, water-free galenic for the solid forms.

Jars and bottles are made from recycled glass and without boxes, except for the massage bar (box is made with 100% recyclable cardboard), to save paper.

Labels are made from recycled paper and transparent seals are plant-based.

To go one step further we support the “Fonds de sauvegarde des lavandes de Provence”. That is taking constructive actions to protect and improve the lavender production in the South of France.

The products in the range are conceived to bring total wellbeing to the skin and body. All together it makes HERBIER a range highly committed towards the planet and its resources.

A range that offers a clean and simple routine of certified organic beneficial skincare.”

What are some of the major challenges of ensuring your brand is sustainable?

“PAYOT sustainable approach is driven by several pillars:

-An ethical charter of ingredients: Starting from 2021 with My PAYOT, we now launch only products with at least 80% ingredients of natural origin. We have reduced the numbers or ingredients of our INCI lists to rationalis e sourcing and work with a diminished number of essential ingredients.

-A sensible innovation: Adapting formulations to today's challenges must respect our quality requirements and guidance towards sensoriality, efficacy and tolerance.

-A French brand: Products designed, tested and produced in France.

-Cleaner and recyclable packaging: A journey we started with My PAYOT packaging, a good example of how to combine sustainability with creativity. With boxes containing 50% recycled paper, recyclable glass jars, tubes containing 61% recycled plastic and a stick 100% recyclable, My PAYOT is the embodiment of a playful, qualitative, and conscious packaging.

-A movement toward future: As a skincare brand we always want to go one step further and challenged what has been already accomplished. A driver for future sustainable innovation.”