SPA & CLINIC Volume 82 by The Intermedia Group

Volume 82 2020

aesthetics • medi • wellness

The Pillars

OF SUCCESSFUL REOPENINGS

Destination WOW! 8 GLOBAL SPA PROJECTS TAKING WELLNESS TO THE NEXT LEVEL

BABOR CLEANFORMANCE Coming 2021

Hands-free Devices

THE BEST IN CONTACTLESS TREATMENTS

One Complete Body Sculpting Solution truBody is a complete body sculpting solution to remove fat, rebuild muscle, and renew skin. By pairing the synergistic and complementary truSculpt iD and truSculpt flex technologies, truBody delivers a personalized and comfortable treatment experience with superior results and high patient satisfaction. CONTROLLED ENERGY DELIVERY

• Treat all body and skin types and all fitness levels with no BMI restriction • Increase muscle mass and metabolism while decreasing subcutaneous fat • customisable treatments to enhance body confidence PERSONALIZED EXPERIENCE

• Fully customisable based on patient goals • Treat all body and skin types and all fitness levels with no BMI restriction • Comfortable with no downtime MAXIMUM ROI

• Fast growing market segment • Low cost of consumables • High patient satisfaction • Tap into this exploding $4.9B market

Photos Courtesy of A. Moradzadeh, M.D.

Before

After 4 Weeks

1 truSculpt iD Tx & 4 truSculpt Flex Tx

gazines a m e u g aar & Vo ustomers z a B s r New C Harpe n U i O n e Y e nd As s nt to se a w t o y Pa

TRUST THEN TRUST NOW In 1920 Dr Nadia Payot developed the massage that we now know as the “ facial”. She also created a regimen of advanced hypoallergenic produc ts to re-hydr ate, f ir m and challenge the signs of aging. Today this system combined with decades of research at the Payot labor atories have def ined a r ange of specif ic in-salon treatments and home-care produc ts available only from your professional beauty ther apist.

B E AU T Y I N M OTI O N S I N C E 192 0 10 0 Y E A R S O F P RO F E SS I O N A L S K I N C A R E

Ask Your PayԨ Theapit

ROSELIFT COLLAGÈNE LIFTS AND FIRMS THE SKIN EYES

EYE PATCHES

SERUM NIGHT

DUAL LIFTING ACTION • A pa te n te d i ng r ed i e n t ROS A c t i ve r e s t a r t s t h e ce l l me t a b o l i s m . • A b o os t i ng p e p t i d e s t i m u l a te s t h e p r o d u c t io n of col l a g e n f i b r e s . THE SKIN IS M O R E R A D I A N T 95% * F I R M E R 8 6% * L I F T E D 70 % * CLI N IC ALLY TESTED 1)Roselift Collagène Jour : Satisfaction test carried out under dermatological control on 21 people.Twice-daily application for 28 days. % of volunteers who observed the effect. (2)Roselift Collagène Nuit : Satisfaction test carried out under dermatological control on 22 people.Twice-daily application for 28 days. % of volunteers who observed the effect. (3)Roselift Collagène Regard : Satisfaction test carried out under dermatological control on 23 people.Twice-daily application for 28 days. % of volunteers who observed the effect. (4)Roselift Collagène Patch Regard : Satisfaction test carried out under dermatological control on 23 people.Twice-daily application for 28 days. % of volunteers who observed the effect.

EXCLUSIVE TO YOUR PAYOT SALON & SPA Call 1300 367 969 or 02 9874 1166 for the location of your nearest Payot Salon & Spa.

www.payot.com | join us

payotaustralia

SPA+CLINIC aesthetics • medi • wellness

published by BHA MEDIA Pty Ltd A division of The Intermedia Group 41 Bridge Rd, Glebe NSW 2037 ph: 02 9660 2113 fax: 02 9660 4419

managing director Simon Grover

publisher Craig Hawtin-Butcher craig@intermedia.com.au

editor Nadine Dilong ndilong@intermedia.com.au

online editor Sarah Mourtos smourtos@intermedia.com.au

advertising enquiries Kym Cowper ph: +61 2 9660 2113 mob: 0410 570 467 kcowper@intermedia.com.au

graphic designer Leanne Hogbin

subscription enquiries subscriptions@intermedia.com.au To subscribe by credit card call 1800 651 422 or visit www.intermedia.com.au To subscribe by cheque or money order, make cheque/money order payable to: The Intermedia Group Pty Ltd. P.O. Box 55, Glebe, NSW Australia 2037 AUSTRALIA 1 yr (4 issues) $AUD 79.00 inc GST 2yrs (8 issues) $AUD 126.40 inc GST – SAVE 20% 3yrs (12 issues) $AUD 165.90 inc GST – SAVE 30% NEW ZEALAND 1 yr (4 issues) $AUD 100.00 ASIA/PACIFIC 1 yr (4 issues) $AUD 110.00 REST OF WORLD 1 yr (4 issues) $AUD 127.00 Payable in Australian dollars includes air postage Disclaimer: This publication is published by BHA MEDIA Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information.All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication. Copyright © 2020 BHA Media Pty Ltd. Environmental statement: The Intermedia Group takes its Corporate and Social Responsibilities seriously and is committed to reducing its impact on the environment. We continuously strive to improve our environmental performance and to initiate additional CSR based projects and activities. As part of our company policy we ensure that the products and services used in the manufacture of this magazine are sourced from environmentally responsible suppliers. This magazine has been printed on paper produced from sustainably sourced wood and pulp fibre and is accredited under PEFC chain of custody. PEFC certified wood and paper products come from environmentally appropriate, socially beneficial and economically viable management of forests. The wrapping used in the delivery process of this magazine is 100% biodegradable.

Editor's

Letter I am extremely proud of this issue. This year has been challenging to say the least – for the aesthetics and wellness industry, but also for the publishing industry. Throughout the past few months, we have focused on soldiering on and delivering high quality content to you that will help guide you through the rollercoaster that is 2020, and it has been rewarding to get some amazing feedback that we have done exactly that, both every day online and every three months in our magazine. Naturally, this issue includes topics that will help your business stay strong through the pandemic and possible future lockdowns (as is the case in Victoria at the time of printing this issue), including tips on uniform hygiene (page 26) and a roundup of contactless treatments (page 60), but I also wanted to make sure to include features that look towards the future and evoke hope. Our ‘Destination WOW!’ spread will make you daydream and transport your mind to some of the most exciting spa projects that are in the works worldwide (page 44), and in our interior section we get an exclusive first look at Dr Naomi’s newly (mid-pandemic) opened Uptown Manse clinic (page 20).

for the most exciting industry event of the year as we prepare to bring BEAUTY & SPA Insiders back for its second instalment on October 26, 2020. With a refreshed program and a stellar lineup of speakers, we cannot wait to see you there. ‘I’m also excited to introduce our new Online Editor to you. Sarah Mourtos is handling all online and social media content and can’t wait to bring her fresh ideas to SPA+CLINIC. As we slowly but steadily leave Winter behind and get closer to Spring, I hope the second half of the year will look brighter for all of us. As uncertain as everything is, it has been heartwarming to see the sense of community in this industry. Let’s try our best to stay positive and focus on the little wins, such as the outpouring of love by the public for their beauty therapists – many struggled without their regular ‘skin fix’ through isolation. Always remember, you are appreciated.

Nadine Dilong Editor NDILONG@INTERMEDIA.COM.AU

We also chat to three beauty therapists who decided to open spas in the comfort of their homes, (page 34) and we learn the latest in acne scar treatments (page 54). On page 14 you can read about our plans

www.facebook.com/spaclinicmagazine twitter.com/spaandclinic www.instagram.com/spaandclinic www.linkedin.com/company/spaclinic

Contents 38

COVER STORIES 38 42 44 60

The 3 Pillars Of Successful Reopenings BABOR Cleanformance Destination WOW! Hands-Free Devices

WELLNESS 40 Benefits of Bathing

EVENTS 14 BEAUTY & SPA Insiders Is Back!

What you can expect from this year’s BSI event

17 Will You Win The First HOW Award?

The power of water-based wellness activities

50 Wellness Worldwide

Join World Wellness Weekend this September

The new Hall of Wellness Awards will honour the best of the industry

AESTHETICS

INTERIOR

54 Acne Scarring And How To Treat It

20 Uptown Manse

Get an exclusive look at Dr Naomi’s new clinic

52 The End Of Testers

How you can retail skincare safely now

Three skin professionals tell us about their preferred acne scar treatments

BUSINESS

TECHNOLOGY

25 The Era Of No-Touch Clinics

66 The New Generation Endermologie

How you can improve offering contactless client journeys

26 Uniform Care

How to care and wash your uniforms to keep them germ-free

30 Silver Lining

The CELLU M6 Alliance treats more than just cellulite

68 One-stop Rejuvenation

Lumenis launches Stellar M22

MEDI 69 The Rise of Breast Explants

34 Home Is Where The Heart Is

Dr Dona explains why women don’t want their breast implants anymore

36 Cultivating Success

What COVID-19 has taught us We discover three dreamy home spas

How this business woman combined her love for plants with her spa

70 Are We Using Too Much Filler? Dr Chan says yes, we are

72 10 Questions With…

…Dr George Wong

On the cover BABOR boasts over 60 years of expertise, spearheading the skincare industry. In 2019, BABOR research and development teams in Germany have developed a new skin care with even greater precision and instant results.Launching to the Australian professional market in August 2019, DOCTOR BABOR PRO is so highly effective that it is only available from the hands of specially trained skin experts. Including Thera Pro Peels - Peeling without inflammation or inflam-ageing. Extremely effective, without unnecessarily stressing the skin, Thera PRO AHA Peels set the comprehensive, intensive regeneration activity of the skin in motion. Developed by experts for experts. AU.BABOR.COM

spaandclinic.com.au | 9

Tried + Tested

Tried + Tested The latest and greatest in the aesthetics industry, tested by the SPA+CLINIC team. Platinum Hydrafacial Hydrafacial has quickly become one of the most popular non-invasive facial treatments in the world. The vortex suction tip gets rid of dead skin cells and congestion in pores, while infusing the skin with a hydrating serum at the same time. All Saints clinic in Double Bay has taken the treatment one step further by adding a few steps to create the ‘Platinum Hydrafacial’. After a first manual cleanse of our skin, lymphatic drainage is performed with the help of a suction tube, helping flush any toxins and reveal a more sculpted look. This is followed by an exfoliating peel to deep cleanse the skin, before we get to enjoy 15 minutes under Healite infrared light to reduce inflammation. While we let the LED do its magic, we get treated to an arm and hand massage. Last but not least, a hydrating serum is infused into our skin to replenish and plump. The result is super soft skin and an added glow.

Hapro Seecret Full Body LED We visited Sydney’s 99Medispa to try their full body collagen induction therapy – the Hapro Seecret LED capsule. As with facial LED, the treatment is designed to provide skin rejuvenation, stimulate collagen production, and improve circulation and skin tone, but for the entire body. The sleek, elegant white pod contains colourchanging LED tubes both underneath the bed’s surface and in the roof of the capsule, plus a small touch screen inside. The glass surface is surprisingly comfortable to lay on, and the 99Medispa team provide some eye goggles, close the lid, and select some relaxing music that plays through the internal speakers, while a pre-selected scent wafts through the pod’s internal aromatherapy system. It’s a peaceful and soothing experience, similar to laying in warm gentle sun light, that lasts 20 minutes before the pod’s voice command signals its conclusion.

Salubre Skincare Salubre skincare was founded by Chinese Medical Practitioner and Acupuncturist Dr Irene Prantalos, and aims to treat even the most delicate and sensitive of skins. We tried the Redness & Sensitivity range, which aims to provide hydration and reduce sensitivity through herbal botanical extracts. A mixture of healing oils such as Macadamia Oil, Pumpkin Seed Oil, Coconut Oil, Marula Oil, and Kukui Nut Oil naturally replenish the protective skin barrier to minimise sensitivity, while the herbal extracts such as Green tea, Witch hazel, Astragalus, Dong Quai, Rehmannia, Tribulus, Licorice, Olive leaf and Seabuckthorn together with Vitamins B5 and E repair the appearance of the skin. After using the range for a month, our skin felt smoother and less reactive than before. We also love the simplicity of the range as it consists of only five products: cleanser, spritz, serum, day/night cream, and a mask.

Anthogenol Antioxidant Capsules We know that beautiful skin is more than just a product of topical skincare. Often it is a reflection of what goes on inside your body. Redness and irritated skin can be due to weak capillaries or gut issues, which is why anthogenol has released daily supplement capsules containing antioxidants clinically-proven to protect and maintain the health of capillaries by strengthening capillary walls and supporting microcirculation. The vegan friendly ingredients help to protect against the breakdown of skin collagen and support healthy skin thickness, hydration and plumpness. On top of that, anthogenol may help reduce the symptoms of leg pain, heaviness and fluid retention in conditions such as varicose veins. Especially in the dry Winter months, we love getting a boost from the inside out and felt the capsules gave our skin that extra bit of protection that it needs to stay healthy.

ONDA by Aussie Medi Tech ONDA is one of the holy grail treatments in the body category as it works on cellulite, skin tightening, and body contouring, specifically fat reduction, targeting all our dimply thigh concerns. With microwaves of 2.45 gigahertz and minimal pain, we were pleasantly surprised to feel a warm but nice sensation as ONDA’s trainer, Farah, increased the temperature during our 45-minute treatment. Farah explains while treating our inner and outer thighs how the microwave effectively acts on connective tissue surrounding adipose lobules. Collagen fibres in the lower layers of skin immediately contract and collagen production is boosted, this tightens and smooths saggy skin. The recommended client treatment plan to see best results is four treatments and we’re currently halfway through our appointments and delighted to see the benefits of tighter and firm skin already. 12 | SPA+CLINIC

2ND GENERATION

THE FUTURE OF BODY SCULPTING Â Â? Â Â?

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Before treatment Courtesy of Prof. Paolo Bonan M.D. Italy

45 days after 1 single session

Before treatment Courtesy of Diana Hvas - Denmark

15 days after 1 single session

Before treatment

After 4 sessions

Courtesy of Benedetta Salsi M.D Italy

Events

BEAUTY & SPA Insiders Is Back! There are only a few weeks left before BSI returns for its second round. Here’s what you can look forward to.

fter our highly successful first BEAUTY & SPA Insiders event last year, we couldn’t wait to do it all again and were in the final stages of putting together the second one when the global pandemic forced us to postpone it. Our teams at SPA+CLINIC and Professional Beauty are now looking forward to welcoming you to the second instalment of BSI on October 26, 2020, and feel motivated and optimistic to bring you an industry event that is inspiring, informing, and most of all, that gives you the chance to meet likeminded people and network face-to-face - something we’ve all been missing this year. During the past six months, we’ve tweaked the program to reflect the new situation we all find ourselves in, and we’ve talked to our speakers and sponsors, who have continued to support the event. Program highlights include the panel ‘Virtue of Virtual’, in which we will hear from leading spa and salon owners on how they introduced

many online services, such as virtual consultations, an optimised online shop, and webinars upon the first lockdown and have since decided to keep those virtual aspects of their offering going, even post-pandemic. We will also hear from Wellness Entrepreneur Tony de Leede and Artisan Clinics Founder Maxine Horne on different financial strategies for your business while some of the country’s top injectors will teach us how they get the best results for their patients. Digital marketing, interior design, and sustainability also feature in our program for the day. While we are confident to be able to offer you a safe event in October, we are aware that restrictions for events may change at any time, and we continue to monitor the situation closely. Early bird tickets are available at beautyandspainsiders.com.au, so get in quick and reserve your seat for BEAUTY & SPA Insiders 2020. We can’t wait to see you there.

Note: Program is subject to change

14 | SPA+CLINIC

REGISTER NOW The summit for salon, spa and clinic professionals. Take your business to the next level with a collaborative day of inspiring talks, innovative ideas and engaging conversations guided by industry experts.

www.beautyandspainsiders.com.au Monday 26 October 2020 Ovolo, Woolloomooloo | Sydney www.beautyandspainsiders.com.au

Brought to you by

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Events

Reuniting The Beauty Industry

Beauty Expo has big plans for October

fter some very difficult months, the beauty industry has reached the path back to normalcy, with beauty businesses having re-commenced trade across most Australian states. The development has brought with it a renewed sense of optimism for many in the beauty industry, with Beauty Expo Australia gearing up to help reunite the industry after this period of difficulty. Following close consultation with stakeholders, Australia’s premier professional beauty event, Beauty Expo Australia, has announced that its 2020 edition will take place on 3-4 October 2020. “Salon owners and beauty brand owners alike have been hit tremendously hard by the effects of COVID-19. We believe the new date provides the beauty community with some much needed time to get back into their salons and be ready to be amongst their community and peers at Beauty Expo Australia in October. Our aim is to deliver an event that will help kick-start the beauty industry in a positive direction, with an amazing education program targeting current affairs and how we come out stronger,” said Amelia CooteHarris, Event Director of Beauty Expo Australia. The 2020 edition is now poised to be one of the first major professional beauty events on the industry’s calendar, as restrictions continue to ease nation-wide and larger gatherings begin to become commonplace again. Beauty Expo is effectively placed to reunite the beauty industry after many months of uncertainty, with faceto-face business and networking at the forefront of the Beauty Expo experience. With two packed days, Beauty Expo is the ultimate weekend away to recharge and reconnect with the beauty community, friends and likeminded professionals. Visitors will be spoilt for choice on the Beauty Expo show floor with a bevy of exciting brands bringing their latest and greatest products and technologies to see, sample and shop. Several industry favourites will be returning to Beauty Expo, including Inglot, Lycon, Crown Brush, The Global Beauty Group, Timely, Candela, Biosculpture, Advanced Cosmeceuticals (the distributor of leading brands including Medik8, Lycogel and Mesoestetic) and many more. Beauty professionals will also be treated to innovations from skincare heavyweights Murad and Pevonia, as well as brand new exhibitors for 2020 including 16 | SPA+CLINIC

Masey Cosmetics, PressPlay Cosmetics and Rococco Botanicals. This year’s edition will see a curated display of local brands in particular, with Beauty Expo committing to spotlight local beauty businesses as they support the industry at large during this time of need. Australian made and owned brands will benefit from Beauty Expo’s ‘Proudly’ initiative, which spotlights local brands by displaying ‘Proudly Australian’ icons on their stands. The initiative extends to ‘Proudly Natural,’ which highlights cruelty-free and natural products. Beauty Expo Australia recognises how difficult this year may be for emerging brands to break in to the professional space, so have introduced ‘Beauty Discovery.’ The feature installation within Beauty Expo Australia will showcase new and emerging beauty innovations from around the country, providing a unique opportunity for up-and-coming brands to launch themselves into the professional market as they present a sample of their products to top industry professionals. Beauty Discovery doubles as a haven for visitors seeking out the latest beauty brands in the industry and discover what they may have missed during lockdown. With the industry needing extra support now more than ever, Beauty Expo Australia will additionally deliver targeted digital initiatives over the coming months to help drive business for their customers in the lead up to the event, offering a 360 engagement platform. This includes pre-show promotion of customers’ latest products and specials to databases of salon owners, managers and directors, which has proven results of driving business and sales. Likewise, a curated education program for 2020 will see beauty experts bring their insights to Sydney to showcase their tips, techniques and talents to the industry’s professionals who are more eager than ever to enhance their skills and keep up to date on the latest innovations and advancements post-lockdown. These features will enable Beauty Expo Australia to enhance the connection between professionals and the brands and experts they most want to see. They are just some of the ways the event is dedicated to supporting the beauty community during a time when it is needed most. Beauty Expo Australia will take place on 3 - 4 October 2020 at the International Convention Centre (ICC) Sydney. beautyexpoaustralia.com.au

Events

Will You Win The First Hall Of Wellness Award? SPA+CLINIC is proud to be the exclusive Australian media partner for ‘Hall of Wellness Awards’, the brand new awards recognising exceptional individuals in the global spa, beauty and wellness industry.

pa Connectors, a global company offering business, training and recruitment solutions to the spa industry (specialising in 5-star hotels, resorts, stand-alone spas and wellness concepts) is driving a movement to reward talent in the community on a global scale by launching The Hall of Wellness Awards 2020. Passionate about nurturing talent in their own unique ways within spas, salons and wellness facilities worldwide, Spa Connectors aims to bring these businesses together on a global stage by launching awards where an industry divided by borders will be united in their passion and commitment to their expertise, celebrating all individuals in a virtual awards ceremony that is inclusive of the industry across all levels. The Hall of Wellness Awards not only recognises extraordinary individuals, but also looks to elevate the industry as a whole. The awards have been designed to give back to the people that make up the industry, as well as driving a stimulus within the industry’s training sector. A dedicated scholarship fund has also been established as part of the HOW Awards, derived from award sponsorships, and will play a huge role in upskilling anyone deserving of it – from therapists to managers. The awards will take place on the 4th December 2020, with nominations open now until September 30,2020. A carefully selected panel of stellar industry experts has been curated to judge all submissions, including

Emma McGrady; Director of Crown Spas, Georgia Sutherland; Owner of Spa Alliance and Glo Day Spa, Vanessa Main; Director at The Lift Studio, and Sharon Kolkka; General Manager at Gwinganna Lifestyle Retreat – just to name a few. Nominations can be self or peer nominated, and entrants will then embark on a stringent judging process to help unearth the industry’s best. The HOW Awards will bring together the global spa, beauty and wellness industry to a world stage to celebrate its people in the following categories and regions:

Global Awards • • • • • • •

Global Therapist of the Year Global Director/Manager of the Year Personality/Contributor to the Industry Global Hair Personality Global Wellness Personality CSR Contributor Rising Star

Regional Awards • Middle East, Asia, Europe and United Kingdom, Oceania, Americas, Africa • Student • Spa Therapist

• • • • • • • • • • • • • • • •

Aesthetic/Beauty Therapist Nail Technician PMU & Microblading Specialist Hair Personality Lash Technician Make Up Artist Fitness Personality Yoga Practitioner Wellness Specialist/Practitioner Aesthetic Physician/Dermatologist Sales/Business Development Manager Trainer Operational Support Director/Manager Consultant Group Director The Hall of Wellness Awards are committed to making an impact in the industry at a global level and supporting growth and development of the industry as a whole. Award winners will be trained, mentored and offered a position in the workforce with Spa Connectors working with training schools around the world to help improve access to quality education and to develop a sustainable workforce for the spa, beauty and wellness industry. hallofwellness.com spaandclinic.com.au | 17

ONLINE

SPA+CLINIC Online Find even more information and inspiration for the spa and aesthetics industry by heading to spaandclinic.com.au and following us on social media.

What 's Trending Online? Interior Inspo: Extra Clinic

Victorian Clinics On Coping With The Second Lockdown

Most Liked On Instagram 9:41 AM

100%

Meet Our New Online Editor

Stay In Touch! Subscribe to our weekly newsletter to get the latest industry news delivered straight to your inbox. Head to spaandclinic.com.au/newsletter-signup Come follow us on social media for daily updates: Resetting The Spa Status Quo: What Will Change For Good?

18 | SPA+CLINIC

Instagram: @spaandclinic Facebook: @spaclinicmagazine LinkedIn: @SPA+CLINIC

Business

DON’T BE COMPLACENT ABOUT A COVID COMEBACK

020 has been a difficult year for beauty and wellness professionals. COVID-19 put a stop to the personal touch required to perform even the most basic of treatments. While clinics and spas across the country breathed a sigh of relief when restrictions eased, Victoria’s recent second wave has shown that there may be more tough times ahead. Being prepared for the ups and downs that are still to come in 2020 means having a solid financial plan, maintaining a tight grip on cash flow and exercising restraint in expenditure. Part of that plan means reviewing your business insurance package to check you’ve got adequate cover in place. After all, an unforeseen claim has the potential to make the COVID-19 situation even worse. Imagine battling through the trading conditions and shutdowns of the

pandemic only to lose your business as a result of an uninsured lawsuit. Controlling your expenditure also means ensuring you’re not paying too much for business insurance. This is where BizCover’s simple price comparison service can help. On our website you can compare quotes from trusted insurers across a range of products and buy online in minutes. BizCover has helped a large number of beauty and wellness professionals save on business insurance. A beautician in Queensland saved $500 on Professional Indemnity and Public Liability cover* when they compared and switched their insurance through BizCover. BizCover helps you to save time usually spent calling brokers and sifting through quotes with hassle free cover available through a few clicks of a mouse. Get covered in a few short steps with:

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Public Liability Insurance Business Insurance Professional Indemnity Cyber Insurance A range of other insurance policies You’ll have personalised quotes delivered instantly without having to fill out the usual annoying paperwork. Re-building your business won’t happen overnight but if you’re looking to ease the pressure on your cash flow, saving on your business insurance is an easy win. To see how much your business could save on insurance, visit www.bizcover.com.au or call 1300 920 871 for hassle free quotes. *Savings made in June 2019. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording. The information contained on this web page is general only and should not be relied upon as advice.

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*A business must be a Qantas Business Rewards Member to earn Qantas Points for their business. A one-off join fee of $89.50 including GST normally applies, however this will be waived for BizCover customers. Membership and Qantas Points are subject to Qantas Business Rewards Terms and Conditions. BizCover customers will earn 1 Qantas Point for every $1 spent on all new business insurance policies, up to a maximum of 10,000 points per policy. Qantas Points for business are offered under the BizCover Terms and Conditions. Any claims in relation to Qantas Points under this offer must be made directly to BizCover. Qantas Points will be credited to the Members’ Business Rewards account within 100 days of purchase. A customer is only eligible to receive points if they have purchased directly through BizCover (not through a referral or white label partner) and not used any discount or promotional code in making the purchase. The information provided is general only and should not be relied upon as advice. No guarantees are provided as to pricing for individual risks. BizCover™ Pty Ltd (ABN 68 127 707 975; AFSL 501769). © 2020 BizCover. BC1553

SPA INTERIOR

Custom made

Skinceuticals

skinceuticals.com.au

Custom made

Canvas Interiors

canvashomeinteriors.com

20 | SPA+CLINIC

SPA INTERIOR

Manse Uptown Inspired by her love of pop culture and pink, Dr Naomiâ&#x20AC;&#x2122;s new clinic is an interior loverâ&#x20AC;&#x2122;s dream. Lost Profile Studio

lostprofile.net

La Petal

lapetal.com.au

Cire Trudon

trudon.com

Custom made

Canvas Interiors

Space Furniture

canvashomeinteriors.com

spacefurniture.com.au

spaandclinic.com.au | 21

SPA INTERIORS

Facts & Figures Name: UPTOWN MANSE Owner: DR NAOMI MCCULLUM Location: SYDNEY CBD Size: Under 100 m2 Treatment Rooms: 4 Staff: 8 DOCTORS, 2 THERAPISTS, 3 RECEPTIONISTS, PRACTICE MANAGER AND OPERATIONS MANAGER Interior Inspiration: LUXE, SOPHISTICATED YET DELIGHTFUL

r Naomi and her clinic, The Manse, in Sydney’s Paddington hardly need an introduction as they have become a well-known institution in the Australian aesthetics industry. So it is all the more exciting that Dr Naomi has recently opened her second clinic, Manse Uptown, in Sydney’s CBD. “I spent a lot of time trying to find the right building and location in the CBD, over more than a year. For our brand we need a special heritage building. I have always felt the same about architecture as I do about faces and beauty,” she explains. “When this one came up, I loved it immediately with all of the historical features and the perfect location. When we bought the place it was a total mess, owned by a jeweller who hadn’t renovated in 40 or so years. The coolest part is that we have a basement vault, like something out of a heist movie. The vault used to be filled with diamonds, but now it’s filler instead.” Taking 20 months to develop until opening day, Manse Uptown was a labour of love for Naomi. “Our design inspiration started with our mascot of transformation, Mimi, who was inspired by a cartoon character. Whenever the character touches her star earrings, she transforms into her wilder alter ego. Her alter ego is her preferred identity where she is less inhibited and more herself. This is the transformation story we wish for our patients. Making them their preferred ‘self’ and more comfortable, happy and at peace! I feel like The Manse is these star earrings making transformation possible.” As with her first clinic, Naomi engaged designer Matt Nadilo to help her with 22 | SPA+CLINIC

her second one. “He’s based in the UK which gives me more responsibility, which sometimes I like and sometimes I don’t. He constantly surprises me with his brilliance. He understands my love of popular culture, fashion and the new.” “The Uptown Manse is a bit more of a luxe boutique hotel vibe than the more imposing churchadjacent Manse building at Paddo. With architecture, the surrondings are so relevant to the building itself. In Paddo we have the intimate view of St John’s Church and an open space park with a pathway leading up to the magnificent clinic entrance. The whole experience of walking up the clinic gate feels so grand. The CBD building is on Castlereagh St surrounded by all the luxury shops. It also has a rich history, being Australia’s first ‘skyscraper’ built in 1912. It was the tallest building in Sydney for about 50 years,

and there was a lot of controversy about it at the time. The Uptown clinic vibe is different, much more sophisticated and urbane. I love it because it is also more peaceful than Paddo. We do all injectable and laser services at Uptown, everything the same except ablative laser.” When it comes to Naomi’s favourite detail at Uptown Manse, she finds it hard to choose just one. “Probably the signage, which was a labour of creativity and love, I

love the Glas Italia diamond mirrors, shimmer Patricia Urquiola tables, the Lost Profile Pendant, the pink terrazzo and all the joinery really, the parquetry flooring and the purple vinyl floor. I love it all, but to be honest, my absolute favourite things haven’t even arrived yet. we’re still waiting on a couple of Italian mirrors, and then an artist is going to paint a star mural over the ceiling and walls. We are also waiting on a custom tea set with all our anime-style clinic mascots on it. For me it’s always, ‘Heaven is in the details.'” We can’t wait to see the finished project.

Fill your appointment book with Kitomba’s Waitlist Manage all aspects of your business, including your waitlist, with Kitomba. Our newest feature allows you to add clients to your waitlist, from anywhere, on any device. Then seamlessly move them onto your appointment book. Waitlist makes it easy to fill cancellations and gaps, to ensure your staff are maximising their working hours. Plus you’ll delight your clients when you offer them the appointment time they’ve been wanting.

www.kitomba.com Talk to us: 1800 161 101

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The importance of understanding your

Target Market

Your marketing will only be effective if you know who you want to reach. Alyssa McArley explains.

nderstanding your clients is crucial to successful marketing. If you understand who they are, it will be easier to define what they want and need from your business. So before you even start on your marketing plan, continue reading to find out how to define your target audience so you can develop your brand voice and choose the right marketing channels.

Define your target audience You can’t be everything to everyone and trying to do so will result in casting your net too wide and not getting the return on investment that you hoped for. Instead, select a specific group of clients to focus on and create your marketing campaigns with them in mind. To define your clients, you need to understand them, and this means looking further than just their age and gender. You need to think about their interests, hobbies, lifestyle and values as it’s these aspects that impact their buying behaviour. Once you’ve defined your audience it will be easier to see what your business can do to cater to their needs. To learn more about your clients, have honest conversations with them or ask them to fill in a survey. Use your salon software to run reports that can provide you with detailed information about your current clients and their buying habits.

Create client personas A client persona is a semi-fictional representation of your ideal clients. The idea is that you create two to four of these personas, which together will represent the majority of your client base. For example, “Female, 35-55, medium to high income, prioritises looking tidy. Tends to be a business woman who is time poor and wants a low maintenance look”. The benefit of having client personas is that when planning your marketing activities, you can ensure that the messaging and channels selected are in line with the clients you’re trying to attract. This 24 | SPA+CLINIC

leads to much more successful marketing activities that produce positive results for your business.

Perfect your brand voice Once you truly understand your clients, it will become clear whether or not the way you communicate with and talk to your clients resonates with them. This is referred to as your brand voice and it plays a big role in developing client relationships and attracting new clients to your business. Keep your brand voice consistent across all communication channels. It helps build your brand and make it feel more familiar and recognisable to your current and potential clients. Take a look at all of your communications - your website, social media, text messages, emails and printed collateral. Determine whether or not you feel they use your brand voice, and consistently portray who you are. You may find everything is on point, but if not, take the time to update everything to be consistent.

Choose the right channels Identifying the right channels for your target audience will mean you’re more likely to reach the clients you’re trying to communicate with and not waste your time on a channel that none of your clients will see. That’s why it’s so important to look at your client personas and determine which channels they’re using. For example, your 1835’s may all be on Instagram, while your 65+ clients prefer to receive a text or email. When there are so many options for consumers to choose from, you need a well thought out strategy to break through the noise and attract the customers you want. It’s important to do your research, check out sites like sproutsocial for helpful information on which demographics use which channels. If you’re conducting your own client survey, include questions about how they prefer to be contacted or receive communications from your business. It can be difficult to find the time to effectively market your business. However, by truly understanding your clients, having the right brand voice and selecting the best channels, you can ensure the time you are spending is going to create effective marketing campaigns. Alyssa McArley is the Marketing Manager at Kitomba Salon & Spa Software. To learn more about what Kitomba can do for your business, visit www.kitomba.com

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The Era Of No-Touch Clinics As strange as it seems to our industry that so heavily relies on touch, having your business set up with as few actual touch-points as possible will give your clients peace of mind that they’re COVID-safe when visiting. Here’s what you can do.

to be touched placed around the premises, you’re not being COVID-safe. Opt for bins with foot pedals that open the lids, or, if you want to avoid any contact at all, there are bins with sensors that will open upon the swish of hand. Make sure you empty all bins regularly to keep the space clean.

Automatic doors Door handles are notoriously dirty, so if your business doesn’t already have automated doors, it may be time to invest in one, at least for the front door. Sliding doors may be the most hygienic option and can also be convenient for smaller spaces, but the options are endless when it comes to sensor doors. There are also ‘smart door’ options whose locks connect to your phone and can be opened from your smartphone wherever you are. Depending on your rooms’ layout, number of clients, and foot traffic there is a variety of no-touch doors to choose from.

Bins This may seem like a no-brainer to some, but if your spa or clinic has bins with lids that have

up a contactless card reader is easier than you think, with brands like Square offering card readers for as little as $59.

Light switches

Soap and sanitiser dispensers No doubt you’ll have hand sanitisers and hand soap scattered all over your premises at the moment, but if your clients have to push down the nozzles with their hands, it kind of defeats the purpose as bacteria can grow on the dispenser itself. Instead, opt for wall mounted sensor dispensers to allow your clients (and staff) the application of soap and sanitiser without touching anything at all.

Smart home hubs, such as Google Assistant or Alexa have become popular in people’s homes as they allow everything from lights to air conditioning and window shutters to be controlled remotely. Why not use this technology for your business to avoid all staff touching light switches repeatedly? By installing lights that connect to your phone, you can turn on and off and dim lights from the comfort of your smartphone.

Contactless payment In Australia, we’re fortunate to have adapted to cashless payments fairly quickly in recent years, and you will have seen many stores refuse cash altogether in the past few months to avoid the spread of germs. If this is your policy, too, make sure you offer easy contactless payment options, such as tapand-go, paypal, or mobile payments. Setting spaandclinic.com.au | 25

Uniform Care In order to keep germs and viruses at bay, the cleaning and washing of linen and uniforms needs to be a priority. Leanne Spring tells us how to do it right.

fter living in uncertainty for the past few months we are finally seeing a return to our normal work routines with restrictions gradually reducing in most states. Hooray! With beauty therapists and salons very quickly filling out their schedules, we might find ourselves asking how we can maintain long-term social distancing and healthy work practices whilst still providing a highquality service. Whilst we celebrate a reduction (and in some places, complete eradication) in Australia’s COVID-19 cases, it’s important that we still maintain thorough hygiene practices to continue to prevent the spread of infection in the workplace. One area of concern is the upkeep and hygiene of our uniforms whilst we’re at work. As we are working closely with members of the public, we are expected to be thorough and consistent in our prevention strategies, which includes ongoing uniform care and disinfection. So, what are these strategies and how can we implement them at work to ensure the safety of ourselves and our staff? The first thing we should be prioritising when it comes to uniform hygiene is our standard COVID-19 hygiene protocols. When we can stick to these guidelines, it makes the after-work cleaning processes much easier and more effective: • Wash your hands with soap regularly and avoid unnecessarily touching your clothes • Use hand sanitiser if you’re unable to wash your hands • Cough and sneeze into tissues not your sleeves • Wear disposable aprons, or have a supply of fresh aprons available, to protect your uniforms 26 | SPA+CLINIC

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• • • •

Wear gloves and face masks Use antibacterial wipes to spot clean your uniforms Have clean linen available for each new client Put your linen and uniforms through a wash cycle after each work day On top of this, it’s important for our workplaces to implement rigorous uniform and linen washing processes. It’s important to note that putting your uniforms through increased wash cycles may make them vulnerable to pilling and may stretch the fabric. Here are a few recommendations to reduce the effects of regular washing on your work uniforms: • Wash your uniforms separately from towels and sheets as this can cause pilling and leave sticky fluff on your uniforms • Do not use fabric softeners and washing powders with enzymes as they can negatively affect the stretch of your fabric and cause shrinkage • Invest in high quality uniforms and linen that can withstand the increased wash cycles (psst, Spring Spa Wear has formulated our own heavy-duty fabric that keeps your uniforms and linen looking and feeling great with each use. Our fitted sheets and flat sheets can also be dried within 7 minutes! Making the wash time turnaround extremely achievable!) Ultimately, the goal is to prioritise clean and fresh linen, and supplement with protective wear, such as gloves and aprons, when regular washing is unachievable. We all know how important it is to provide a complete service for our clients, and ensuring their health and safety is part of the package! So, remember to wash up, clean up, and take care of yourselves and your clients through uniform care and hygiene. Leanne Spring is the Founder of Spring Spa Wear. springspawear.com.au

Your staff need a COVID-19 recovery plan, too With lockdown restrictions easing, a big question is looming. How are your employees going to feel coming back to work and what can we do to ensure their physical and mental health are being cared for? Robert Lyon explains.

et’s not forget the reason why companies and businesses succeed – a motivated and engaged employee base that are all pushing in the same direction. A lot of service-based industries found their bookings evaporate overnight and their staff go into ‘hibernation’, but now that we see a graduated return to the workplace there are some key wellness factors that we need to be aware of, both for the practitioner and business owner alike:

1. The Physical and Mental health of staff have declined. Months of time off work away from your passion and working within a vibrant, customer focused industry can take its 28 | SPA+CLINIC

toll. Your health can decline in many ways from a lack of physical exercise, poor nutrition, altered sleep habits and a general sense of laziness and lack of focus and drive. Some will have taken this enforced lockdown as ‘alive time’ – a chance to take care of their own body and mind, educate, upskill and prepare for a new future, whilst others have chosen the ‘dead time path’ littered with a lack of action, poor health choices and a sense of waiting around for things to get better. We all need to re-engage our own health and wellness through regular exercise, good nutrition through a whole food-based diet and the avoidance of junk food, plenty of water and high-quality sleep habits.

2. A skills lag will be seen as staff will need re-training and time to get back into the groove. The wellness industry thrives on contact and repetition. Skills are developed through hours and hours of performing tasks and procedures, and like anything else – a lack of repetition leads to a sense of feeling rusty and out of practice. You won’t be able to have everyone or everything operating at 100% efficiency at first, and to think that is the case is a recipe for disaster. Give yourself and your business a break! Manage the expectations by operating at a slower pace with bookings, treatments and turnarounds at first until staff find their feet. 80% is a smarter approach long term for

Business

Be completely transparent , voice your feelings and concerns and create meaningful dialogue in order to have everybody pulling in the right direction .

your own mental health than shooting for 120% to claw back lost revenue.

3. Uncertainty of employment now and into the future makes staff fearful and anxious. Will we see the same uptake of services? Will people be spending on treatments and services as they did pre-lockdown? Do the numbers add up or will I have to make some tough decisions? These are all perfectly valid questions to ask, and it is natural for everyone to feel fearful of what the new landscape looks like. You have to have open, honest two-way conversations with practitioners and owners. Be completely transparent, voice your feelings and concerns and create meaningful dialogue in order to have everybody pulling in the right direction. Secondly – you may have to manage your own expectations. Life has changed, and these changes may be permanent so a new benchmark will need to be set.

4. A loss of community and culture in the workplace makes staff feel isolated You know what a great workplace feels like. There’s a certain sense of energy that all staff feed off, everyone is working together for the greater good and the clientele feel that vibe from the moment they walk in the front door. A combination of the first three factors listed are all going to lead to a loss of culture and community at first – but I would look at this the other way. What a perfect time to create a brand-new sense of community culture from scratch again! You can now set a NEW standard for your level of technical care, attention, follow up and client engagement. Think of it as pressing the reset button on your business and your service provision. That’s something to get really excited about.

WHAT IS MY ACTION PLAN?

• A s a business owner – you need to think of your staff first, before anything else. • As a wellness professional – you need to think of yourself first, before anything else.

I have always recommended a SYSTEMS based approach for any health and wellness intervention. Create a set of guiding principles and services that focus on improving the health and wellness of your staff first, and success in other aspects will soon follow. • Health and Fitness programs (e.g. subsidised gym memberships) or organised group training sessions for clinic staff to undertake. This serves on two fronts - improving health and wellness and also fostering a sense of culture within the workplace • Create connections with food/ supplement companies to provide healthy meal services and access to high quality supplementation for staff to ensure they are meeting their nutritional needs. • Liaising with other Allied Health Professionals and providing mental health resources and services available to staff such as screenings and consultations at an individualised level. • Take time to engage with staff outside of work hours – social work events, community programs and group fitness

challenges (such as competing in an adventure race or fun run) fosters a sense of community within the workplace. • Open dialogue in a no-fear, no-judgement environment: this keeps communication channels open through dialogue where practitioners can check in on each other’s health and wellbeing. A great idea is a weekly 20 minute ‘check in’ on a Monday morning with all staff before the day begins in order to set the tone for the week. Talk through upcoming issues and challenges and set the workplace intentions for the week. • Using social media as an education platform externally rather than a sales tool – content that is actionable and useful for the consumer as opposed to glamorous or gratuitous will lead to a more meaningful connection to the company or individual, and takes the pressure of the practice as a whole and as individual practitioners to push a certain style of highly curated, forced content. Sales come from creating trust and connection – not just being the loudest voice in a crowded space. The clock is ticking. Companies that neglect the value and health of their staff in the short term run into long term culture problems leading to turnover, staff dissatisfaction and a business that isn’t operating at its full potential. What are you waiting for – today is day one of a new approach for a new world! Rob Lyon is the director of Lyon Health – a leading provider of corporate wellness services and solutions in Sydney. lyonhealth.com.au

spaandclinic.com.au | 29

heading

Silver Linings The past few months have been hard for everyone due to lockdown and social distancing rules, especially for business owners. But true to the saying “what doesn’t kill you makes you stronger”, we asked five beauty professionals what they learned from this experience.

Angelina Veljanoski, Founder Skin Angel “As we all know this has been an extremely difficult time for our industry, although it’s at the forefront of our minds to prioritise our health not only for our clients but our staff and those in our wider communities who are vulnerable. We have been privileged to be able to come together and take the time necessary to keep us safe during this pandemic. I am grateful as it has provided myself and the girls an opportunity to pursue our long time dream of creating our online shop CURATED by Skin Angel, a platform showcasing our carefully curated collections of skincare for our clients. We have also implemented the JOURNAL that includes articles written by us as skin experts to provide education for our readers along their skin journeys. It has been an incredible breakthrough moment for us to be able to reach our wider audience who have not had the 30 | SPA+CLINIC

I was completely blown away by the support and closeness of my clientele...

opportunity to have us on hand. We are so excited to be able to offer our services in a safe environment and moving forward we hope the comarady displayed through this time carries on into the future.”

Vanessa Kiritsis, Founder Vanessa Kiritsis “As the sole Owner/Operator of Vanessa Kiritsis, Skin Health & Cosmetic Artistry, I was completely blown away by the support and closeness of my clientele during COVID-19 – this uncertain period when many of us were deemed non-essential, and had to close our doors for no fault of our own. Throughout this time, I kept busy with a constant flow of product orders and client communication, participated in global webinars and advanced upon our existing salon software. When I discovered myself one day, painting my treatment room with a face-mask brush, it reaffirmed

BUSINESS

just how much I adore the beauty industry, and how privileged I am to work in a field I am so passionate about. This period however unsettling, has been helpful to stand-back for a moment and appreciate that the work we do goes well-beyond enhancing our clients cosmetically, but to assist in fuelling selfacceptance and confidence.”

Diandra Politano, Owner Diandra Politano “I am a facialist and I run and own my own salon. In my 13-year long career, I must say, the last nine weeks have definitely been the biggest learning experience so far. I finally had time to sit and reflect on where I want my brand to go. I have always jumped into the next thing, because I hate ‘wasting’ time. I also never stop with appointments. But, this was a big forced break that my business really needed.

I finally had time to sit and reflect on where I want my brand to go. I have always jumped into the next thing, because I hate ‘wasting’ time... But, this was a big forced break that my business really needed.

I did product training and took on some new advanced treatments, I never had the time to do that before. I connected with new brands and future clients. I had more time to invest in my current clients, rather than just giving them beautiful treatments, I could sit and provide them with detailed skin consults. I was able to thoroughly prescribe a skincare regime and a plan for future treatments upon my reopening. Having the time to sit and reflect made everything much clearer for me and has helped me set a path for the future.”

Sarah Holland, Owner SKINCO “In the early days of COVID-19 our stress was more out of uncertainty, but then the forced closures hit and we realised the significance of temporarily closing; that’s when the true panic hit, I even broke out in a stress rash. For days I lived on coffee, dry shampoo and adrenaline. Our life as we knew it had done a 360. However we worked hard to implement our online shop, virtual consultations and a 6-week online skin challenge. After endless tic tocks and more social media content than I could get my head around, we started to grow again, money was coming back into the account and the learning curve was exponential. It wasn’t all doom and gloom through this time. We ticked of so many goals and to-do’s. Education was high on the teams priority list, as well as refining policy and procedures, creating new branding and treatment menus, cleaning (especially filing systems), but most of all SELF LOVE was our main agenda. We had time to think about what was important to us as a team and what we really wanted SKINCO to be. Would I change this time? Absolutly not.

Madona El Machar, Owner Kaelon “While it is never ideal to go through a pandemic and forced closure in the first three months of business, I welcomed the changes it brought for a few reasons. From a personal perspective, it was great to be forced to slow down; to not be dictated by time, kids activities and school commitments. From a business perspective, not being able to treat clients was hard! I was fortunate that I already had an online platform for virtual consultations as well as a comprehensive ecommerce store so it was their time to shine when they were needed. It was humbling to see so much support from the beauty community when it mattered most. While things in the world begin to head in the right direction (long may they last!), I hope we continue to evaluate how much of our pre-covid life is worth returning to. It served as an important reminder that for many of us, the pace in which we were travelling was not sustainable.” spaandclinic.com.au | 31

Aesthetics

5 Ways To Help Manage Patients' Expectations One of the best ways to ensure good outcomes is to properly manage your patients’ expectations. Pene Timberlake explains how. Consultation

ommunication is key. A thorough initial consultation is the most important starting point in any patient/injector relationship. In my practice, I spend an hour with all first time patients and never promise treatment on our first meeting. This hour is an investment in their aesthetic future and ensures I have confidence in meeting the patient’s expectations before I agree to treat them. This includes spending time on medical and cosmetic history, ascertaining the patient’s underlying motivators for wanting cosmetic treatments, their aesthetic goals and concerns as well as discussing and explaining to the patient their current base line condition. I have a standardised flow when consulting and when I started in the industry, I had a consultation checklist to ensure I stayed on track and covered all fundamentals with my patients prior to proceeding. An example flow I use is "… I’m sure you have many questions which I’m looking forward to answering. Where I’d like to start though is your medical and cosmetic history. From there we can discuss in length what has brought you in to see me today, then cover all suitable options available to help you achieve your cosmetic goals, including procedures, expected down time, associated side effects and outcomes. Once we have agreed together on the best option/s for you, we can cover pricing, ensure I have answered all of your questions and then discuss how to move forward with both medical and financial consent and a treatment timeline if we both feel comfortable."

Learn how to say ‘No’ Letting a patient down is hard, not meeting a client’s expectation and dealing with an angry client is even harder. If a patient is medically suitable for treatment, however, I don’t think I can meet their 32 | SPA+CLINIC

expectation or don’t wish to preform the treatment because it doesn’t align with my personal brand, here are a couple of things I try: • I understand what it is that you are wanting, however I do not think I can meet those expectations and therefore don’t feel comfortable proceeding with treatment today. • I’d like to suggest you go and think over the options I have presented today, as I know they are not in line with what you were initially wanting. You could then come back in a couple of weeks to discuss things further if you decide you are happy with what it is that we’ve discussed today. • I have a colleague in Clinic A who is fantastic at delivering the aesthetic that you are after, let me pass on their details to you. • This is not my area of expertise, however I’d love to refer you to my colleague for that specific treatment. I’m happy to ring them to organise this for you and provide all necessary follow up post procedure if this would be helpful for you? I also remind myself that a disgruntled client will cost me a lot more in time and resources than one that was turned away.

Using patient-friendly language, visual tools and explaining the ‘why’ Patients can get embarrassed to ask questions regarding words they do not understand the meaning of. An example here is when discussing medical considerations. Many patients don’t know what keloid scarring is however if I say ‘if you cut yourself, how does the skin heal?’ I get a much clearer response. Another tip I use is to tell them the ‘why’ behind the questioning. I will often say to patients ‘do you suffer from cold sores?’ to which they say no. I add to that, ‘the reason I ask is because sometimes treatment can stimulate a coldsore and therefore being prepared is a way I can help ensure you get the best outcomes’. It’s amazing from here how many patients will then state that they do. This is true also for

Aesthetics

dentist appointments (they don’t consider a ‘clean’ to be important) as well as flus, colds and upcoming overseas travel. Knowledge is power, so I ensure I empower my patients with all needed information to ensure full understanding. I also use analogies to describe concepts such as ageing, and I use visual tools such as before and after photos to explain outcomes and product amounts. Patients are always shocked at how little 3ml of filler actually is when you share with them that it’s only 3/5’s of a teaspoon!

Consent thoroughly Medical and financial consent are extremely important not only medico-legally but also when ensuring I am meeting patient’s expectations in terms of downtime, risk profiles and financial commitment. They will often forget important details, for example the likelihood of bruising, swelling or initial asymmetry due to preoccupation with cost or nervousness surrounding the actual procedure. To manage this, I take my patients through the consent form one point at a time and have them sign every bullet point in the consent form, not just one overall signature. It helps to draw their attention to each individual consideration and can often prompt more questions prior to procedure, which is always a positive. I also give patients a copy of their consent to take home for their records if I feel it necessary. In our clinic we also financially consent each patient by printing out the treatment cost and ensuring the patient reads and signs this document before moving forward with a treatment plan. This way there are no surprises at the front desk and it truly helps the patients to feel fully informed about all aspects of the appointment before deciding whether to proceed or not.

Psychological and emotional considerations Without doubt the biggest contributing factor to meeting a patient’s expectations or not is their internal drive for wanting the cosmetic procedure in the first place. I try to uncover the patient’s perception of the identified ‘flaw’ and degree of pre-occupation with the ‘flaw’ as well as the reason for seeking change. I also ask about previous cosmetic interventions, their happiness with previous results as well as whether they have recently had consultations with other cosmetic practitioners. I also find it helpful to understand the degree of support they have from significant others for the cosmetic procedure they are enquiring about. Mental health, and the presence or absence of a mood, anxiety, or eating disorder, body dysmorphic disorder, or any other mental health disorder is also important to uncover as it may significantly impact on the client’s perception of their body image and potential outcome. A couple of simple questions I use to help uncover patient drivers and underlying expectations are: • Why have you decided now is the right time for you to investigate cosmetic procedures? • Have you spoken to any friends or family about this and what do they think? • How would you feel if I couldn’t meet your expectations in terms of the outcome or you did receive a side effect like a large bruise post procedure? Simply put, the more time I invest in the beginning of the patient’s aesthetic journey the easier I find it is to set and reach realistic expectations for my clients. Pene Timberlake is an experienced Registered Nurse, education manager and trainer, and is currently operating from Northern Sydney Dermatology. Nsdermatology.com.au

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AWE Cosmeceuticals™ offers a full cosmeceutical skin care product range based on the ancient wisdom of Ayuveda coupled with the latest Western science. We are proudly Australian owned & made.

www.awecosmeceuticals.com.au

Business

the heart is Home Is Where

We hear the stories behind three unique and dreamy home clinics

orgoing a commercial space doesn’t have to mean sacrificing style or function. We’ve come across some divine home

clinics recently and wanted to share the stories behind them, their owners, and their style inspiration. Perhaps they can inspire you, too!

The Little Beauty Room By Bronte

products. Right now I’m waiting on a lovely new velvet armchair in the exact colour of my logo and I will tweak the space when I bring in the next product range. I love how it evolves and changes, it keeps it interesting for both me and my clients. Clients are always greeted by my rambunctious dachshund Otto. He has a very inflated opinion of himself but would love them to death if I’d let him.

In operation: 3 years Specialities: Skin, facials, lash lifts, brows

Why home vs commercial? It was an easy fit with young children. When the kids started school and I wanted to return to the industry, I knew it would be difficult to find a job accommodating the hours I wanted. I also wanted to start my own business but be a solo operator – home based was a logical decision. Working for salons before going out on your own is invaluable, you learn so much from working with other therapists, I loved my time in salons and did that for seven years. I have found social media and numerous online groups to be essential both in staying social and updating knowledge.

How do you separate work and home? This was a major fear in the beginning. But I can honestly say when I finish for the day and set up for the next, I close the door and don’t think about it. I have learnt to allocate time during the week to focus on admin, so unless I’m filling an order for a client, I have a break when that door closes. Having online bookings is an amazing time-saver as well. In the early days I was taking bookings via text and it overwhelms you. I also have a very supportive husband that helps me every step of the way. His handyman skills have certainly improved but his cooking needs some improvements!

How did you get started? I had been out of the industry for a few years when I started from scratch. This was a sobering way of re-entering. I knew what I wanted to achieve and took baby steps to begin with, and over time my client list has grown. I found early on that word of mouth was my best advertising. I think in the beginning you doubt yourself as you don’t have passing-by trade and you’re not as visible as a shop-front, but patience paid off.

Essentials you had to invest in? In the beginning I kept it very simple - a salon bed, wax pots/tints, and nails too. Over time I saved and invested in skin products. I worked out I only wanted to offer what I was truly passionate about, so I dropped some services and it has become a more focused business. An electric bed was a great 34 | SPA+CLINIC

The Little Beauty Room By Bronte

investment, it’s saved my back. I have always wanted to save up to purchase goods rather than having large loans for equipment. Next will be LED and skin needling. I also love upskilling and increasing my knowledge, I don’t think you can grow as a business if you don’t increase your knowledge/skills.

Favourite thing about your clinic? There are many! As the name suggests it is little, but I love that it’s warm and inviting. I bought an abstract painting of a girl that I love as it picks up the colours of my logo and

Crème Skin & Beauty Lounge In operation: 2 years Specialties: Skin treatments, brows, lash lifts

Why home vs commercial? I’d been toying with the idea of a home based salon for a while, I was offering a mobile service as well as driving quite a distance to a job/salon I didn’t love and was coming home frustrated and tired of driving. The salon I was working in was sold to people who didn’t have an ethos that aligned with mine, and I could see that clients I’d been taking care of were suffering because

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Gymea, before I moved into the corporate world, so for me starting back felt like second nature to me. I had a lot of support from my partner and also the Global Beauty Group who helped us with all the machines and support along the way. The process was really smooth from start to finish and I opened the doors ready to tackle the world only to be closed a few weeks later due to COVID-19.

Essentials you had to invest in?

of this change; they and I were just going to become a number.

doesn’t always happen, but it is also lovely to spend time with my dog between clients.

How did you get started?

Clear Skin House

I basically started with a blank canvas. We had to install new flooring to meet council guidelines, all brand new devices, equipment, furniture and products. We went with a bright coastal theme and tried to keep it very clean and simple so the focus was on the clients and machines. The machines are all the best on the market, and we spent around $150,000 on the full setup.

I actually looked into a few commercial premises, one I missed out on as someone else put a bid in the day before I viewed it, another; the rent was astronomical. I first set up in a smaller room in my house, started with a small setup for facial treatments, and it only took six months before I could see there was a demand for more intense, resultsdriven treatments and products. At the same time I was outgrowing my small room so we renovated our theatre room, and have not looked back since.

In operation: 6 months Specialties: Skin Needling, Fibrolift Plasma,

Favourite thing about your clinic?

Crème Skin & Beauty Lounge

Essentials you had to invest in? My Dr Spiller range, a comfortable treatment bed, and good quality equipment such as microdermabrasion, facial steamer, and ultrasonic skin spatula.

Favourite thing about your clinic? My favourite thing about my home space is how comfortable it is to work in, and being able to make it as comfortable for my clients as I like. I have also decorated it exactly how I like it. After working in a number of salons that always had fake plants, it’s so nice to be able to nurture real plants and decorate with them too.

IPL, Body Contouring, RF, Dermaplaning, Carbon facials, Hydrodermabrasion

Why home vs commercial? When I first decided that I was going to give up my corporate job after becoming a mum and start a little business, I always knew it was going to be at home so I would never be too far away from little Aurora. We also had just moved into our new house which is next door to my in-laws so it was the perfect setup for us, as my partner works from home also. My mother-in-law looks after Aurora when we are both working, which is fantastic. I never thought about a commercial premises as I didn’t want the stress of all the overheads.

How did you get started? I have about 10 years’ experience in the beauty industry, my mum started me in the industry at a young age as she had a salon in

It would have to be having my family around me 24/7. I love that in between clients I can see my fiancé and daughter, and after those late nights I can just wander upstairs and jump into bed. My clients love our sausage dog Jerry, who is somewhat of a CSH mascot.

How do you separate work and home? I’m still adjusting to this, and I don’t think it’s ever easy. Being a mum it has been very hard to separate the two, however we always eat together and we plan our week ahead on Sunday so I can schedule time out with the family. My fiancé is amazing. He cooks, cleans and tends to all the household duties, and manages my client bookings when I’m unavailable. Also my mother-in-law is amazing - without her I would not be able to work the hours I do, she is with Aurora from morning to night and helping my fiancé with running the household.

How do you separate work and home? I’m still working on separating them as it’s so easy to go back into my room after business hours and just fuss about, or enter client details, but then it’s also convenient to put on a load of washing in between clients. I do try once I’m in my salon for the day to only leave to have lunch and toilet breaks, but that

Clear Skin House

spaandclinic.com.au | 35

Cultivating Success COVID-19-induced isolation well and truly sparked a movement in interior plant propagation. This Beauty Therapist noticed the trend, which happened to be a personal passion, and used it to create a business.

hen you have a passion for something and discover a gap in the market you believe can really take off, you seize the opportunity with both hands. That’s exactly what skin therapist and plant enthusiast Amanda Janelle has done. Originally from Melbourne but now based in Sydney, Amanda has two decades of experience working in the spa and beauty industry. While her background may be in Beauty Therapy, she also has a long-time love affair with interior styling and a passion for horticulture, and one day set her heart on creating a concept that would marry these elements together. That’s how The Plant Stylist & Facialist was born. This isn’t Amanda’s first rodeo - spa businesses she has conceptualised over the past 15 years include Spa Semiyahn in Port Kembla (originally Shellharbour Village), Beauty at the Loft in Berry, and Tribal Goddess Tan & Brow (Port Kembla). This latest project has to be Amanda’s most unique so far, but we can certainly see the wonder in it! 36 | SPA+CLINIC

Lockdown as an opportunity Amanda took advantage of the COVID-19 shutdown period to locate her dream premises, conduct some renovations and fit it out, and get her now thriving plant business up and running. She offers customers a range of indoor plants pre-arranged in several varieties and styles of stunning pots. Amanda has set an appointment cap at a maximum of three facial clients per day, to ensure the highest quality one-on-one service. Her two hour signature sessions start with a tea ceremony, herbal foot bath, and essential oil back massage, followed by a custom designed facial treatment, finished off with a wander through the retail space; comprising a range of candles, skincare, natural body products, crystals, and of course - plants galore. Amanda is a big believer in creating your own dream role and marching to the beat of your own drum, regardless of what your competitors are doing. “My concept simply stems from inside myself, and how I wish to

work within the industry. I believe in having the power to create your dream job regardless of what others are doing, even if it means breaking out of the norm. If you don’t see a clear path, just carve yourself a new one.” “I’ve always had a passion for the ritual of treatments, and a deep affiliation with the interwoven energy of plants and how we can channel that into ourselves and our space. My nature has always been to create a balanced space - this has been with me from a young age. If the energy of a room doesn’t feel right, I will clean it out, smudge it, rearrange everything, then layer it with plants, candles and crystals. I have seen the effect this has on my clients and staff for years. Once I have completed this process, everyone comments on it, and breathes deeper.” Amanda says COVID-19 gave her the opportunity to step back and reassess how she wanted to return to the industry once restrictions were lifted. “I decided I want to work on my own; I have found that people management has depleted my magic and creativity and since

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moving to a farm and being surrounded by my horses I have started to heal into a deeper better version of myself. I do not want to go back to the grind that I got swept along with, I only want to perform three treatments a day, with a full hour to reset in between.”

Never stop learning Aside from her Beauty Therapy qualifications, Amanda has studied hard to make her dreams a reality, inject some real training into her subsequent passions. “I have been studying floristry on the side and I realised very quickly that I am more drawn to the sustainability a live plant gives rather than cut flowers so I have followed on with that. Years ago I studied an evening course in Herbal Medicine at the Southern School of Natural Therapies in Melbourne that’s when I was still in High school. I was obsessed with the learning of all things herbs and plant medicine but then I would go and wag school with zero interest. I went on to do two years of Naturopathy but life circumstances changed my capacity to continue. I have been a Beauty Therapist since I was 16, training with Ella Bache in Melbourne. This year I turn 38!” “I’m not one for injectables - my core

has always been more about how someone is left feeling [after their appointment] and I think COVID-19 will create a massive change back to this focus. I’m actually quite excited to see where our industry is in two years. I can feel a big cleanse and reset coming, the passionate people will stay, the true Alchemists will come out, and we will get back to our healing treatments.” The universe delivered on Amanda’s daily manifestations for a heritage building with old world charm to set up shop in. “The facial room won’t have solid walls, only a frame for hanging planters off and use a triple layer of tall plants to create a divide so it will just be a wall of green energy while you’re having your facial and no boxed in room - which will also be a great draw card considering COVID-19 policies,” says Amanda. “It’s got huge north facing windows and is opposite a town square park area in the beautiful township of Picton, 75 min Sth East of Sydney.”

Instant Success While renovations on the premises are coming along, the online plant store Amanda has set up has already gone gangbusters, even receiving enquiries to green out

commercial office spaces. “I have just started from home, I built my own website and made new social pages. I had a few moments of “I hope this works…” but life has taught me to never give up, just keep plugging away. Only a few weeks in and I already have repeat customers, a pre-order list and my Sansevierias have sold out three times over. This has shown me that I do indeed need a studio ASAP! The delivery driving has taken up so many hours. People want to view them in person rather than just online, I am sure I will quadruple my sales with a studio.” The plant sourcing, selection, cultivating and styling components of the business are quite the feat in and of themselves. “When I select my plants I travel up to the growers in Dural and spend hours picking through the plants to choose the healthiest and best looking,” says Amanda. “My other half set me up a 9 metre greenhouse to keep them safe and humidly happy. I also have an Aquaponics set up that feeds the plants fish nitrate. I use an organic, quality potting mix, and as I expand the business, I plan to make my own soil - I have 7 horses and 5 kids so between the lot there is certainly enough manure and food scraps to do so.”

Aesthetics

Unrivalled Glow

ffortlessly radiant skin is on the top of most women’s wish lists, but is it possible for our skin to look insta-worthy without the filters? FILLMED’s consulting Harley Street doctor, Dr Philippe Hamida Pisal, developed the unique BIONUTRIGLOW protocol combining some of FILLMED’s hero products to provide an instant glow and ongoing benefits to skin health. The game-changer in BIONUTRIGLOW’s protocol is NCTF BOOST, a unique antiageing, poly-revitalising complex that nourishes the epidermis. Infused with Hyaluronic Acid and 58 other essential ingredients, the topical cosmeceutical creates the optimal environment for fibroblasts, which are responsible for the production of collagen, elastin and hyaluronic acid. It’s this elite combination of active ingredients that has allowed NCTF BOOST to remain the world’s number one skin booster over the past 40 years! Now available in Australia and New Zealand through Cryomed Aesthetics, NCTF BOOST smoothes out fine lines, restores radiance, reduces pore size, deeply nourishes the skin and increases density of the dermis. FILLMED’s Light Peel is utilised for its exfoliating properties and can

even be used on sensitive skins, with Mandelic Acid and Gluconolactone eradicating dead cells and promoting new cell growth. NCTF BOOST is then applied to the skin topically or infused with the use of a dermaroller or needling pen, with the much-loved B3 Recovery cream soothing the skin post-treatment. In a 2018 split face study conducted by FILLMED, it was found that the hydration of the skin was less disturbed during the BIONUTRIGLOW protocol, rather than a needling treatment alone. Patients also reported that they experienced an improvement of their skin’s radiance and depth of their Crow’s Feet wrinkles when treated with the Light Peel & NCTF BOOST, rather than needling alone. In a separate 2018 study conducted by FILLMED, the topical use of NCTF BOOST during the BIONUTRIGLOW protocol resulted in significantly improved deep hydration, skin homogeneity and depth of Crow’s Feet wrinkles. Three sessions, spaced 15 days apart, are recommended to improve skin quality. Additional sessions can be used to maintain the result. Fillmed.com.au spaandclinic.com.au | 37

The 3 Pillars

Of Successful Spa Reopenings With the majority of spas having reopened post COVID-19-closures, operations need to adapt to new norms. Spa designer Sam Margulies explains what matters now.

pas must always be managed in the most rigorous manner during ‘normal’ times, but with the end of the confinement due to the COVID-19 pandemic, time is all but ‘normal’ and the reopening calls for new strict hygiene processes, limiting operational capacities and finding potential revenues of spas. It is more than ever imperative to ensure that your spa has all the fundamental structures allowing the best operations optimisation.

1. THE ORGANIC TRAFFIC FLOWS

There are 3 organic traffic flows which together allow the spa management and existence. They consist of the clients traffic flow, the treatment traffic flow, and the operational traffic flow. The goal of the organic traffic flows management is to create a symbiosis of the different flows allowing, like in an ‘opera ballet’, an easy and balanced circulation of each flow, within a logical and practical chain of treatments, of maintenance, of laundry organisation, as well as of clients’ experience. Today, while respecting the new hygiene processes, it is imperative to set up new traffic systems optimising the clients’ capacity, allowing minimum physical contacts between clients, between clients and staff, as well as between staff members. The clients traffic flow is the models and sequences of the clients’ traffic from the moment they enter the spa, until their check-out. As an example, if your spa has a structural capacity for 100 clients per day, with the new requirements, this capacity could easily be reduced by half. But if the traffic ‘ballet’ is not appropriately orchestrated and synchronised, your spa capacity could be even more reduced, and your business could become a thing of the past. Furthermore, 38 | SPA+CLINIC

the client’s impression of crowd, real or not, will destroy the client’s experience. This client’s stress, which might be only an anxiety by anticipation, will be enough for the client to never return to your spa, and with the word-of-mouth, becoming a question of life or death for the spa. The treatments traffic flow is all of the circulation patterns necessary for the treatments throughout the spa. So first of all, look at your menu, and the reservation ratios of all your proposed treatments. Make a list of the most in demand treatments, and write down the net margin of each treatment, as well as the average net revenues of each treatment for the last three years. Then, take off your menu the treatments the least popular, beginning with the least profitable. Once it’s done, reorganise, as much as technically possible, the treatment assignment of each treatment room, keeping in mind individual services and bundles. The goal of this exercise is to ease and minimise the corridors traffic, to eliminate unjustified treatment rooms immobilisation and optimise their potential revenues. The operational traffic flow is all the traffic patterns supporting operations throughout the spa, as much for treatment support as for management, laundry pick-up, maintenance, etc. Once the clients traffic flow and the treatments traffic flow are adequately redefined, you have to think about all the circulation required to support the clients and treatments traffics management. As an example, let’s say that you were used to having your staff go to the stock room between each treatment to get the needed products: Today, in order to minimise the crowd in the corridors, as well as the clients stress level, you could decide to have the staff prepare in advance all of the products needed in each treatment room for the day. Same thing for

THE THREE PILLARS FOR REOPENING are the structural basis without which the survival of our spas is quasi impossible in this post-pandemic time. The consist of: • Re-definition of the organic traffic flows • I mplementation of new ‘marketability levels’ for each space • Development of more effective retail sales and merchandising policies

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the linen, towels, small equipment, and other accessories. Maybe you will even decide to transform a centred treatment room into a stock and dispensary space in order to optimise the potential revenues of the other treatment rooms while minimising the traffic. After all, with a good management of the treatment rooms, it is better to reach 85% of half of the structural capacity, than to reach 30% of the totality of the same capacity!

2. IMPLEMENTATION OF NEW ‘MARKETABILITY LEVELS’ FOR EACH SPACE

Floorplan of Spa & Salon in Houston, TX, designed by Sam Margulies

every space to the best level of marketability that you need it to be.

The ‘marketability level’ is how far you are 3. DEVELOPMENT OF MORE ready to go to push the level of visibility, of retail EFFECTIVE RETAIL SALES AND MERCHANDISING POLICIES sales, and of the revenues of your business for Retail sales are vital in our industry. In fact, a each space and square foot in your spa. The first perspective is objective, the second is spa which doesn’t generate any revenues from subjective. The first one (objective) is based retail products couldn’t be viable. In a spa, on the structure and nature of each space. The revenues are generated through treatments and retail sales. Treatments are divided into two boutique, in essence, is defined as the space with categories: hands-on and hands-off. Generally, the highest level of marketability. It is logical to the second category requires equipment or prioritise the visibility of all your retail products, your promotions as well as your treatments structures as Hammam, cryotherapy chamber, there, including all of the marketing supports at sauna, salt walls, pool, etc. Their investment and amortisation costs weight heavily on the net your disposal. At the opposite, your relaxation A lively and yet peaceful transition from the room is the space with the lowest marketability revenues of these treatments. boutique/reception toward the treatment area at Aqua di Roma in San Francisco In a well managed spa, a hands-on level for retail sales and treatments visibility. However, don’t underestimate its value as it has treatment can generate a net revenue up the highest marketability level when it comes to to 27% of its gross revenue with an hour Areas in your spa or clinic that average space and time immobilisation while client experience. And how about the treatment should be used to display products rooms, corridors, locker rooms, and even toilets? retail products sales can generate up to 42% or offers: of the gross sale with a minimal space and In fact, each and every space in your spa must be • treatment rooms considered as having its own marketability level. time immobilisation. In most spas, retail sales • l ockers The second perspective (subjective) is based generate between 7% to 15% of the global • corridors revenues. In order to create balanced revenues, on the vision of the owner and the philosophy • bathrooms of the spa. Let’s look at the reception/boutique: spas should have a minimum average of retail revenues of 30% of the global revenues. Is your target strictly the client in the spa, or also the outside passerby? Do you want to attract only the pedestrians, So, ask yourself the right question: what can I do in my spa to or also people in cars and busses? You could have on walls or windows generate more revenue from retail sales? flat screens presenting products and treatments. And to create visibility from the outside, have flat screens in the windows turned toward Merchandising: Create the retail products’ perceived value. the street. Do you want your clients to be able to touch the retail products, or do you want them to only watch the products? What Today, the value of any retail product is based more on subjective supports are you ready to use: statics, dynamics, inter-actives, or even parameters than on objective ones: Objective parameters are the real cost, from the production to the retail shelf in the boutique. Subjective virtual ones? parameters are based on creating an image, a perception, justifying a higher We know well that stimulation of the five senses is essential to creating the client’s experience as well as stimulating retail sales: price, accepted and even magnified by the consumers: the perceived value. Which of the five senses will you stimulate and in what space? What In our industry, we know this concept very well, adding value to about the corridors: Are you using the spa corridors to motivate the treatment with the 'clients’ experience'. We know it is legitimate and we know how to create this perception of treatments’ higher your client’s interest in treatments and retail? What marketing value, so how can we do the same for retail products? supports will you use keeping in mind that you do want your clients to stop in the middle of the corridor and create heavier traffic? And Let’s compare TJMAXX versus a Cartier Boutique: At TJMAXX, how about the locker rooms? Would you consider posters and flat there can be 50 bottles of the same product per shelf square foot, screens showing treatments and retail products? And what if you depending on the product size. The message is that the product is cheap and for everybody. In the 12 feet wide window of the Cartier put shampoos and shower gels that you are selling in your boutique? boutique, there will be a very limited number of products, and just What strategies and marketing supports will you implement in your treatment rooms where most retail sales should be originating from? one unit of each: Here, the message is that each product is unique, In your spa, you have to define the marketability level to apply to each expensive, for an elite. You don’t want your spa retail products to space and choose the marketing supports to be used in order to bring be perceived like at TJMAXX, and maybe not like at Cartier, spaandclinic.com.au | 39

BUSINESS

but somewhere in the middle, depending on your targeted clientele. You must also organise the placement of the products both vertically and horizontally: A product placed too low or too high will have a lower perceived value, while a product placed at the center of the shelf at eye level will be the most noticeable, meaning the highest value either for its quality and price, or as the best promotion of the day/week/ month. Finally, when a client enters a boutique or a store, his/her first reflex is to look on its right side. In most spas, retail sales take place after treatments, coming back in the reception/retail space from the back side of the space, and what was on his/her right side while entering the spa, is now on his/her left side… Keep this element in mind when organising your retail sales shelving system in your spa boutique. During this post COVID-19 pandemic, while coming out of confinement, It is essential, even vital for all spas to use every and all

available existent tools in a complete and rigorous manner, to allow your spa to survive months of closure and new limiting work and operational processes for hygiene and social distances. The three pillars of spa reopening are the foundations of this new reality. Defining and developing these three pillars is the essence of the revisited spa structure, to recreate a unique ‘clients’ experience’, as well as a new treatments and operations management adapted to the new reality transforming your spa into a flourishing business. Sam Margulies has been a spa designer for more than three decades. He has conceived and designed over 180 spas around the world. Feng Shui Master, his international implication in the spa world, and his pragmatic approach to floorplans creation and development has put him in the top list of the best specialists in the conception and design of spas worldwide. atmospherespadesign.com

WELLNESS

Benefits of Bathing The power of water-based wellness activities is not to be underestimated and can even help us in fighting the pandemic.

ith the country slowly reopening, nothing seems like it used to be, and for a lot of people, wellness experiences such as bathing, saunas, and steam rooms have made room for more socially distant at-home selfcare practices. While the thought of sharing the same pool of water with a bunch of strangers seems counterproductive to stopping the spread of COVID-19, it can actually have the opposite effect and make us more immune to the virus, says wellness expert Prof Marc Cohen. Prof Cohen, who is a founding member of the Global Wellness Summit and holds degrees in western medicine, physiology, psychological medicine and PhDs in Chinese medicine and biomedical 40 | SPA+CLINIC

engineering, has recently published a paper on the health benefits of heat and hydrotherapies. While it is now commonly known that viruses, such as COVID-19, survive and therefore spread more easily in dry, colder conditions, few have made the connection between the hot, humid environment spas and other hydrotherapy facilities can offer, and fighting the virus. “The current pandemic has seen the fear of infection lead to the widespread closure of public facilities that offer saunas and heat treatments, such as bathing facilities, commercial hot springs, spas, gymnasiums, hotels and fitness centers,” says prof Cohen in his paper ‘Turning up the heat on COVID-19: heat as a therapeutic intervention’.

wellness

He argues for the reopening social distancing is granted. of all such wellness facilities as Having these findings in all your What we know: treatments that include hot communication (your website, ✗ there is no evidence suggesting COVID-19 spreads temperatures and humid air flyers, menus, signage) as well through water can actually boost people’s as verbally explaining this to ✓ the virus is sensitive to heat immune system and therefore guests upon arrival will improve ✓ hydrotherapy boosts immune system ✓ inhalation of steam supports body’s first line of defence make them more resilient to the guest experience, and a viral infection. “Inhalation of make everyone feel good about hot air can support the immune bathing again. system’s first line of defence by directly inhibiting or deactivating Testament to this is Australia’s leading hot springs facility, Peninsula virions in the upper airways where they first lodge and supporting Hot Springs, which reopened their doors in early June. Founder of muco-ciliary clearance, which can be further enhanced by inhalation PHS, Charles Davidson, says “our facility has been designed from of steam. Heat applied to the whole body further supports the the outset to help visitors relax in nature and with each other and immune system’s second line of defence by inducing heat-stress that connect with the wellness of their being. By the very nature of mimics the effects of fever,” he explains. our facility we provide a location where visitors can enhance their As such, hydrotherapy and heat facilities should be categorised as immune systems by giving themselves time and space to be and ‘essential services’ according to Cohen, and it is up to us to educate enable their bodies to be their own healer. It is well understood the public on the benefits of these services. Besides the physiological that ‘the currency of wellness is connection’ and we strove to help benefits of bathing, the psychological effect of wellness services can’t people respect and connect with themselves, each other and the be underestimated. environment around them. We have, however, also thought a lot “There is significant research and evidence that hydro-thermal about the core elements of our offering in the past months and have therapies such as soaking in hot mineral water, cold plunges, saunas, developed a list of conscious activities and practices visitors can steam-baths and mud-wraps boost the immune system’s ability to participate in at Peninsula Hot Springs that will help enhance their resist and ward off viral infections and overcome symptoms and immune systems, most of these they can also bring home with them disease. Hydro-thermal therapies in a spa environment also relieve and hopefully turn them into healthy lifestyle habits.” stress and anxiety, which has important psychological benefits in These activities include hot and cold contrast therapy thanks to times of crisis and provides much needed interpersonal connection, saunas, hammams, cold plunge pools, and ice caves; aromatherapy; which further supports a healthy immune system,” Cohen elaborates and mindful physical activities such as yoga and Tai Chi. in his paper ‘Hydro-Thermal Therapies as Essential Services in the “Social distancing has entered our lexicon and become a way in Pandemic Age: Building Health, Safety and Resiliency Through Spa which we move through the spaces we share, at bathing facilities this Treatments’, published by the Global Wellness Institute. has always been the case as guests in bathers and robes naturally In conclusion, Cohen argues that saunas and steam rooms are give more room between themselves and their neighbours,” some of the safest places to be during a pandemic, as “SAR-Cov-2 is explains Davidson. an enveloped RNA virus with a lipid envelope that is sensitive to heat In order to educate the world about the incredible health benefits and is destroyed by temperatures >55oC and UV light [21-26].” This bathing offers, Davidson chairs the ‘Hot Springs Initiative’, which is understanding of the virus is crucial when it comes to communicating a global network of hot springs owners, operators, academics and with your spa guests about concerns they might have upon using your industry participants dedicated to exploring the diverse potential of facilities. By explaining to them that they are less likely to contract the geothermal waters to contribute to the health and wellbeing of visitors virus within the wellness facilities due to the higher temperature and as well as the economies and societies in which they are located. humidity levels, you can hopefully ease their concerns. With healthy lifestyles now more front of mind than ever, let’s Furthermore, there is no evidence to suggest that the virus can make sure we include balneo- and hydrotherapy in our resource list spread in water, making it safe to use communal pools as long as of immune boosting activities. Hot Spring Yoga classes at Peninsula Hot Springs

The Amphitheatre at Peninsula Hot Springs

spaandclinic.com.au | 41

A Clean And Green Future With Babor Clean beauty is a hot topic right now. We speak to Dr Andrea Weber, head of the Science Consultation & Innovation division at BABOR, who reveals the facts behind the catchphrase. Dr. Weber, exactly what is “clean” about the new clean beauty products? To be honest, clean isn’t anything new. Not for BABOR, anyway. As a German company, we are committed to outstanding quality, sustainable development, and the conscientious use of our resources. What is new, however, is that the market is experiencing some uncertainty.

Where is this uncertainty coming from? Anyone purchasing cosmetics today wants to buy consciously and be well informed. Initially, this can be done on the Internet – and then it quickly starts to become complicated. Europe is already well advanced when it comes to “clean beauty.” The European Cosmetics Directive (EU 1223/2009) regulates the use of major cosmetic ingredients such as UV filters, preservatives, and colorants. And the list of banned substances (Annex II) currently includes more than 1,300 substances. In the US, for instance, there is no official list. There, the focus is on regulation through the market by monitoring finished products. That cannot be easily understood with a quick google search and is precisely what creates the uncertainty.

So, what does “clean beauty” really signify? Clean beauty is about pure, “honest” products. It’s about safety – for 42 | SPA+CLINIC

the user and for the environment. It’s about real efficacy and transparency in the ingredients and the manufacturing processes. At BABOR, you can always drop by, as it were, and form your own impression of our processes. We do everything at our headquarters in Aachen.

Is clean beauty the same as natural cosmetics? No, it isn’t. But the terms clean, nature, and vegan are often conflated, which makes them seem somehow synonymous to the consumer. For BABOR, clean beauty means maximum performance and maximum reliability. With the products I develop, I want to give people that good feeling of having chosen the “right” jar. And yes, that is, if you will, clean.

The Green Agenda 2025 — BABOR presents a vision for a green future “Beauty is our passion”, says Horst Robertz, managing director and head of procurement, production, and research at BABOR, Germany’s leading luxury cosmetics company. “This is particularly true when it comes to protecting something especially beautiful: our planet.” As a third-generation owner-managed company, sustainability is part of BABOR’s corporate philosophy. Now the company presents its plans for the future: The Green Agenda 2025. “At BABOR, we firmly believe in sustainable business practices – for our customers,

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our products, and the environment. We are all called upon to think more broadly and more concretely about sustainability. The Green Agenda is the action plan that transports BABOR’s sustainability philosophy into the future”, Robertz continues. The Green Agenda includes three main priorities: CO2, packaging, and ingredients.

Bye-Bye, Co2 The objective: To not only offset, but to actively avoid CO2. The path: Thanks to green electricity, photovoltaics, and climate-

neutral renewable natural gas, production at the headquarters in Aachen has been carbon neutral since 2014. The whole company BABOR is climate-neutral since 2020. Together with ClimatePartner, BABOR has made a detailed calculation of its carbon footprint and implements its own measures to offset all emissions that the company cannot yet prevent. Today, BABOR compensates both, the emissions that the company and its employees produce as well as those related to the supply chain of the products – from delivery of the raw materials up to the shipment of the finished product to the customer. BABOR aims to place even more emphasis on preventative rather than offsetting measures in the future. In the new office building, BABOR makes use of sustainable technology and has reduced energy consumption by 45% thanks to geothermal energy, a gas-powered combined heat and power unit (CHP), special cooling ceilings, as well as heat exchangers. The BABOR BEAUTY CLUSTER, the company’s new production site, will be largely energy self-sufficient. Mobility concepts and reforestation programmes in the vicinity of the company headquarters support the path to achieving this objective.

Green Packaging The objective: All of BABOR’s packaging is to be 100% recyclable

and plastic use will be reduced by 30% . The path: BABOR already refrains from using plastic filler materials in its packages and uses FSC-certified paper whenever paper is required. Packaging developers are currently designing the first packaging solutions made from recycled materials, foregoing cellophane wrapping of the products whenever possible, and reexamining the shipping cartons.

Clean Ingredients The objective: All formulations will be free of microplastic particles

and environmentally critical synthetic polymers. Resource-critical raw materials will be replaced by certified resources and alternatives. The path: All new formulations will be developed without microplastics and synthetic polymers. By 2023, current formulations will be adapted to alternative formulations as part of relaunch activities wherever possible. Where necessary, polymers that preserve resources and are environmentally friendly are to be used instead. Only certified palm oil derivatives are used and their use will also be reduced.

Dedicated To The Beautiful: Products. People. Planet. This ambitious undertaking is being supported and coordinated by a cross-sector Sustainability Board. The Board puts processes under constant scrutiny and creates initiatives for working in even more sustainable ways. The Sustainability Board was established in 2020 but the sustainable philosophy has a tradition that spans more than 60 years: BABOR was founded in 1956 as “biomedical natural cosmetics”. Consequently, care and respect for nature is deeply rooted in the

DOCTOR BABOR CLEANFORMANCE: Vegan. Clean. Effective. DOCTOR BABOR CLEANFORMANCE is synonymous with clean beauty and celebrates dewy skin: And “dewy” is the perfect word to describe a complexion that radiates with a subtle glow – as if kissed by the morning dew. To ensure this healthy glow and unstoppable beauty performance, DOCTOR BABOR CLEANFORMANCE contains prebiotics and probiotics that balance the skin’s microbiome. Prebiotics and probiotics strengthen this skin barrier and act like a tiny protective shield against environmental stressors. The antioxidant and highly regenerative properties of an extract derived from red maple bark protect the skin, imparting greater elasticity and resilience. This extract is the very first fully sustainable and clinically tested cosmetic ingredient derived from recycled red maple bark. Up to 98% of CLEANFORMANCE’s ingredients are of natural origin. What it doesn’t contain? Animal-based ingredients, gluten, lactose, silicone, parabens, mineral oils, microplastics, and synthetic fragrances. And since BABOR production is already CO2 neutral, the environment loves DOCTOR BABOR CLEANFORMANCE just as much as you will. Still not enough? Right! On top of everything else, BABOR is planting a tree near its headquarters for the first DOCTOR BABOR CLEANFORMANCE products sold. The DOCTOR BABOR CLEANFORMANCE range includes the Clay Multi-Cleanser, Deep Cleansing Pads, Moisture Glow Serum, Moisture Glow Cream, Photo CBD Serum, Photo CBD Cream, Revival Cream Rich, Eye Cream & Mask, and Renewal Overnight Mask and will be available in January 2021.

BABOR DNA. BABOR was one of the first companies to deal with issues like wastewater treatment and waste separation. For 14 years, the creams produced by the company have been delivered by a “green” postman: Thanks to a partnership with DHL, deliveries are CO2 neutral. For shorter distances, employees hop aboard the companyowned BABOR electric car. BABOR was the first company in Aachen to install charging stations for electric cars of employees at the company headquarters and promote the switch to e-mobility. “Our resolve to be socially and environmentally responsible is something that stems from deep inside BABOR”, says Horst Robertz. “This resolve was often ahead of its time and has always gone above and beyond what is required by law. Today, these problems have reached global proportions and we cannot solve them alone. But we can make a difference. The answers are there. And we will find them. It’s in our DNA.” For more information, visit au.babor.com

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Destination WOW! As the world slowly emerges from lockdowns, the spa and wellness industry is preparing for the future, which includes some very exciting spa and wellness retreat openings. Hereâ&#x20AC;&#x2122;s where you will want to be very soon.

44 | SPA+CLINIC

wellness

Future Spa Trend Prediction: Urban wellness centres that serve as a one-stopshop will become more popular for people living in big cities.

Cavendish Square, London Opening date: 2023

ne of the biggest and most exciting wellness developments at the moment is Cavendish Square in London. It is aimed at the $4.5 trillion global health and wellbeing industry; leveraging the site’s unique location linking three of London’s most iconic addresses – Harley Street, Oxford Street and Regent Street. The scheme will deliver much-needed specialist facilities for London’s private healthcare sector, which has doubled in size in ten years, and premium retail and leisure space. The development will total 280,000 sq ft across four storeys below ground level. Wellbeing and sustainability were key in

influencing the design, with glazed lanterns at street level, light wells and internal atria drawing natural light to the floors below. The complex will include many wellness offerings, such as day spas, yoga studios, gyms, salons, and other health and wellbeing offerings. “Cavendish Square’s location gives us an opportunity to do something unique. Oxford Street and Regent Street are two of Europe’s premier shopping streets and Harley Street is globally renowned for medicine. Bringing the three streets together with a wellness objective will provide a destination for like-minded brands to aggregate and provide much needed specialist medical space for the Harley Street Medical Area,” says Asset & Development Associate Director, Adam Poole.

One&Only Portonovi, Montenegro Opening date: October 1, 2020

his ultra-luxury resort will be One&Only’s first Future Spa Trend in Europe and is set to become the most Prediction: fashionable destination on the Adriatic. The Wellness tourists will expect resort will include Chenot Espace - a first-of-its-kind more than just a spa at wellness concept for guests looking to lead a more their destination. Medical active, healthy, and balanced life, as well as Sabia by consultations and bespoke Giorgio Locatelli - one of the finest Italian chefs in wellness plans will be part of the world. their stay. Following an exclusive global partnership with leading health and wellness expert brand Chenot, One&Only Portonovi will be the first One&Only resort to offer Chenot Espace, a transformative journey of detoxing and resetting the body involving nutritional consultations, detox menus, fitness schedules, based on the renowned and established Chenot Method®. Chenot’s targeted spa treatments, stress relieving activities and more. pioneering approach to wellness combines the latest scientific A selection of guest rooms and suites are located directly above advances with the best in Chinese and traditional medicines. Chenot the spa, offering privacy and easy access for those taking part in Espace at One&Only Portonovi will enable guests to understand more intensive or longer treatment programmes. Chenot Espace what is ageing their body and how to set new pathways to positively will include hydrotherapy and cryotherapy facilities, sauna, steam improve performance and wellbeing resulting in increased vitality. room, indoor pool, and relaxation areas. In addition, the year-round Following an initial stage of consultation and advanced diagnostic tests destination resort will also offer an Oriental Hammam, a hair salon by medical professionals, guests will receive a bespoke programme, and the men’s grooming salon, Barber&Blade. spaandclinic.com.au | 45

wellness

W Sydney Opening Date: 2021 Built and developed by Grocon and funded by Greaton Group, W Sydney will make waves with its debut slated for 2021. The new-build hotel will be part of ‘The Ribbon’, an electrifying development designed by the award-winning architect HASSEL that will transform Sydney’s skyline on Darling Harbour. With its game-changing Whatever/ Whenever service and bold design, W Sydney will shake up the city’s social scene, turning traditional luxury on its head. W Sydney will feature 593 stylish guest rooms, suites and serviced apartments. Guests can spend lazy days or wild nights at the WET DECK®, the brand’s iconic pool deck with shimmering, Insta-worthy views of Darling Harbour. A restaurant serving up local flavours as well as two bars, including the brand’s signature see-and-be-seen Living Room, will round out the hotel’s buzzing cocktail and cuisine scene. W Sydney will also be home to the W brand’s signature AWAY Spa, including five treatment rooms, wet lounges with whirl and dip pools, sauna and steam rooms. Moreover, there will be a 30m outdoor heated pool with sun deck as well as a state-of-the-art FIT gym, and 925 square meters of event space (including a grand ballroom) which will set the stage for creative meetings and sparkling social occasions. The opening of W Sydney will mark the third W in Australia

Future Spa Trend Prediction: Concept spas that take clients into another world involving all five senses will stand out from the crowd.

alongside W Brisbane (opened in June 2018) and W Melbourne (opening 2020), and we expect the AWAY Spa to be nothing short of fabulous. With its eclectic design, state-of-the-art treatment beds, and modern approach to wellness, AWAY Spa is set to become Sydney’s new spa-to-be.

Buda Resort, Hungary

Future Spa Trend Prediction: Offering family and adult-only spa areas ensures clients get exactly what they expected.

Opening date: TBA

ituated 50 km North of Budapest, in a hilly landscape surrounded by lush green forests, the Buda Resort project blends the functionality of a modern spa hotel with conference and event facilities. The architect studio’s vision was to develop a holistic retreat which fostered a greater sense of togetherness between humankind and the therapeutic qualities of nature. An overview of the spa facilities includes family spa areas on the first floor, a partially underground adult-only spa building, aromatherapy and Finnish saunas, steam baths, salt water pools, fire & ice dipping 46 | SPA+CLINIC

pools, and light and sound sensory baths. Six outdoor areas include yoga facilities in various settings, seven outdoor pools, two of which are thermic, and a green rooftop plaza; perfect for hosting intimate to large gatherings. “In uncertain times like these, it is now more important than ever to present projects that inspire people to dream for the times to come. To create a destination that provides guests with the opportunity to renew their perspectives and engage in mindfulness. This project offers a completely unique experience which sets aside the obvious functions of a classic spa resort,” says Creative Director Johannes Thorpe.

Olympia Bath House, Melbourne Opening Date: 2023

et to open in 2023, Olympia Bath House will be one of the largest urban spas in Australia. Extending over 680 sqm, sumptuous facilities — onsens, hammam, and thermae feature double-height ceilings and a generous outdoor relaxation area. The bath house centres on the social functions of the historical spa, nurturing a dynamic atmosphere where members and guests can connect deeply with themselves and with others. Nutritious, energising meals; intimate guided movement classes; intellectually stimulating workshop programs and expert guest lectures add dimension to guests’ Olympia wellness journeys. Olympia will be the anchor wellness destination of a brand new development in Collingwood, Melbourne. Alongside the bath house, the site will be used as a place for work and congregation

Future Spa Trend Prediction: The benefits of Hydrotherapy are including an 80-room luxury becoming more known, hotel, creative workspaces, retail, making bathing a new social and cultural spaces, and a priority for many. rooftop garden to be enjoyed by the community. Conceived by an award-winning Australian development group, the impressive complex will bring together a renowned team of international architects and landscape designers.

EOS Spa + Wellness by Adelaide Skycity

swimming pool and gymnasium for a complete wellness immersion. Inspired by the pure delight of basking in the soft warmth of the rising Opening date: Dec 1, 2020 sun, Eos Spa + Wellness embodies the calm essence of dawn; a quiet pening in just a few short months is the luxurious pause from the world; a place to unwind, indulge, and renew. Eos Spa + Wellness facility within Eos by Eos Spa + Wellness has been thoughtfully designed SkyCity, Adelaide’s newest luxury hotel. to provide a distinctive journey of unexpected Future Spa Trend Placed on the third floor of the hotel within the details that surprise and delight at every turn. Prediction: Adelaide Casino precinct, is a day spa that is set Indulgent Eos rituals and treatments utilise Consumers increasingly to be Adelaide’s premium spa destination. It will organic and wild-harvested Australian products care about the origin of be open to internal and external guests, which is by iKOU. While personalised attention combines brands used at a spa, often exciting news for Adelaide locals craving a luxury with a sensory journey of aromatics, ambient opting for local products, spa experience. music, fluffy bathrobes and beautiful spaces that so choosing the right There are three spa suites, a relaxing tea lounge weave a magnetic reconnection to harmony and brands is important. and complimenting facilities, which include change balance. Expect an extraordinary escape that will rooms, a dry heat sauna, wet steam room, jacuzzi, outdoor enrich and enlighten.

spaandclinic.com.au | 47

wellness

The Floating Lido, Dubai Opening Date: 2022

he Floating Lido is the world’s first luxury underwater resort. Inspired by the ancient Italian city, The Floating Lido will be a testament to construction innovation and technology, offering its Future Spa Trend guests a five-star luxury resort experience above Prediction: and below the water. Over-the-top, It will be part of ‘The World’, a collection of products inspired by aromatherapy, treatments ‘Instagrammable’ luxury man-made islands that form a unique map of our range from side-by-side massages to pedicures experiences will continue planet visible from outer space. The Heart of – with the option of the brand new couples to have a place in the spa Europe is a destination of six islands set against the treatment cabin, and a new range of old Arabiaindustry. backdrop of The World Islands, Dubai. inspired treatments. A snow room completes the The world’s first underwater spa will offer experience. The Floating Lido will be accessible by mesmerising views of the coral reefs nurtured and grown boat, seaplane, or helicopter making it one of the most from The Heart of Europe’s own coral nurseries. Using luscious exclusive spa experiences imaginable.

Water Cures, London Opening Date: TBA

ater Cures is a proposed naturally filtered and landscaped pool, spa and wellbeing hub crafted onto a 60m x 10m dutch barge moored in West India Quay, London. The 1,000sqm spa will be spread over two floors and include an open air pool with cold plunge and hot zone, a Finnish Sauna, hammam steam bath, treatment and therapy rooms, and an open plan relaxation area. Water Cures is aimed to become a cultural and social wellbeing hub able to provide wellness events and facilitate community engagement, as well as offer more traditional spa treatments such as body scrubs and massages. “The planning application is currently being determined and if successful we will be looking to partner up with the right investors. Our vision is to launch in London and then explore other locations both in the UK and internationally. I see Water Cures becoming a special new concept for waterside cities meeting the ever growing demand for high quality and accessible wellness,” Water Cures Founder, Nico Thoemmes, told SPA+CLINIC. 48 | SPA+CLINIC

Future Spa Trend Prediction: Combining wellness facilities with event spaces to encourage community will play an important role in urban areas.

Wellness

Spreading Wellness Worldwide In its fourth instalment, World Wellness Weekend is about to be bigger than ever. Here’s how you can participate.

ean-Guy de Gabriac, the founder of World Wellness Weekend (WWW), is truly passionate about and proud of how fast WWW has grown since 2017. From 160 venues in France and Belgium that participated four years ago, it has now grown to include over 2,000 venues in 98 countries making it the biggest wellness event worldwide. Set to take place on September 19 and 20 this year, WWW will spread the message of wellness through encouraging wellness activities, which is needed more than ever before. Any wellness professional or business can take part, all you have to do is “organise at least one fun and free 60-minute group workshop, promoting healthy lifestyles, through nutrition, or physical activities, or mindfulness, or sustainability,” says Jean-Guy. You then register on the WWW website (see info at the end of this article), and get the chance to promote your services and offers on there. You can be as creative and innovative as you like when deciding on your offering for WWW. In the past, “hot tubs were installed in the trunk of a car (Effervescences in Royat -France), golfers enjoyed Golf in bathrobe (La Largue Golf Resort - France), there was a “Water Drinkers” Race (Vic sur Cère - France), a workshop about the Art of Napping (Vichy - France), Zumba at Club Med Mandara Spa (Malaysia), Ju Jitsu (Tulum - Mexico) to only name a few,” says Jean-Guy. In Australia, one of the early supporters of WWW is Charles Davidson, founder of Peninsula Hot Springs. “World Wellness Weekend presented a perfect opportunity for Peninsula Hot Springs to speak to our 220,000 + e-mail database of hot springs subscribers and specifically to our visitors during that third weekend of September about the importance of conscious connection and wellness. It was something we could get passionately involved 50 | SPA+CLINIC

Hot Tubbing as part of World Wellness Weekend in Royat, France

in that speaks to our common purpose. Thank you for making it possible,” he says. Katherine Droga, who is the founder of Australia’s first Wellness Tourism Summit and Australia’s Ambassador for World Wellness Weekend says she is “excited to support and get behind this great initiative. In this time of COVID-19, maintaining or enhancing your own wellbeing has never been more important. Initiatives like this help to raise the value and importance of taking good care of ourselves. “Whether you are a local wellness accommodation provider, spa, beauty operator, nature based tourism attraction, retreat provider or wellness practitioner I encourage you to jump online and join this great global initiative. The benefits for professionals of getting involved are two-fold. By providing a free activity for locals to enjoy on September 19-20, provides you with great exposure for your business on the world wellness weekend platform and PR but more importantly it helps to contribute and support your local communities wellbeing. Any wellness and travel professional who gets involved with a free activity also has the opportunity to promote another paid offer which also further helps your own business during these challenging times.” Participants of WWW have evolved from wellness businesses to include entire organisations (such as the UNITED NATIONS Global Sustanability Index Institute) and even mayors and the tourism industry. For 2020, the Visitors Bureau of the City of Marseille (2nd largest city in France)

will actively support WWW, as well as Niederbronn-Les-Bains, a large wellness city in the Alsace area of France. Of course, the global pandemic is being taken into consideration during the planning of WWW 2020, with Jean-Guy explaining he has several options for different scenarios. “If lockdowns are lifted and all businesses reopen, then WWW will serve as a powerful unifying communication platform to make the public want to discover fun and meaningful activities to strengthen the immune system and boost morale in all participating Spas, Salons, Holistic Health Clinics, Hotels, Resorts, Hot Springs, Fitness clubs, Yoga studios in 100+ countries. However, Jean-Guy is also prepared for a stricter lockdown scenario, in which case, “we are already working on a contingency plan with the European Commission to combine our actions on social networks: our #WellnessAtHome and their #BeActiveAtHome. Since 2018, WWW has been an official partner of the European Week of Sports and we will encourage millions of people to be more active, more often, in relation to their #WellnessBuddies (fitness, yoga ... ) to practice simultaneously, everyone at home, regularly via Facetime, WhatsApp, Skype or Zoom,” JeanGuy explains and adds that “we are very likely, anyway, to combine these two scenarios.” For more information and to register to participate in WWW, visit map.worldwellness-weekend.org

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Aesthetics

The End of Testers In light of heightened hygiene measures, displaying testers of your stocked skincare and makeup and encouraging clients to try before they buy has become impossible. Here’s what you can do instead.

our staff may be used to directing clients towards your skincare testers upon payment, so they can see, smell, and touch your products before buying them. With heightened hygiene measures in place, this is a thing of the past, says Rachel Parish, Spa Manager at Saltair Day Spa. “We re-opened our two Torquay locations (Saltair Day Spa and Saltair Health Spa) as of the 1st of June. We are overwhelmed and thrilled with the amount of local support and bookings in the past two weeks. In light of the recent circumstances we have removed all testers for extra precaution.” Instead, Rachel and her team focus on one-on-one skincare recommendations away from the reception area. “As per our previous operation we prescribe our clients product via a sanitary product which includes safe and sanitary application in a clean and hygienic space. This is how we allow direct application of products which in turn allows clients to comfortably purchase home care. We have limited our offers to exclusively enclose deluxe samples for guests who 52 | SPA+CLINIC

would like to try our BABOR products at home to prevent any contamination or spread for both guests and staff.” Owner of Skin Karma, Kylie Lussick, says she has always preferred giving clients samples or travel sized products to take home rather than using testers. “I know a lot of skincare ranges do testers instead of samples, but personally I believe that samples sell more product in the long run. They are a safe and better way for your client to try a new product. It also allows the client to try for a week or so to see if they are suited to using it,” she says. “Having been in the industry for 35 years I like to keep things simple for my clients, so I have always used samples of products to introduce a new product into their home care routine. All the samples are individually sealed so it completely eliminates any kind of cross contamination. I find samples are also a nice gift to give to your clients if they are traveling as they don’t need to take their whole home care full sized products with them. Quite often I have had clients say to me that they had left their new pot of moisturiser in the hotel bathroom.”

Brands have also made sure to communicate new and safe ways to recommend retail products with their stockists. Founder of Waterlily Skincare, Michelle Reeve, says “safety and hygiene have always been at the forefront of product presentation for WATERLILY. To protect the integrity of the active photo-ingredients which are super-charged throughout the collection we have committed to quality airless packaging. This protects the formulation from exposure to air, light and potential pathogens. We recommend that the therapists hosts the prescriptive process and personally applies product testers which are then cleaned after each use.” And as it turns out, the lack of testers and the introduction of a more individualised retail strategy has been a success for most. “It’s no accident that we have witnessed a real surge in retail revenue,” says Reeve. “We believe that this personalised process has encouraged therapists to become more engaged in the home care conversation and in being present and interactive when introducing prescriptive rituals has seen the consumer more eager to commit.”

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Aesthetics

Acne Scarring And How To Treat It The discolouration and bumps left behind after bad acne can be a long-lasting problem for patients. We asked skin professionals about their most effective treatments to combat acne scars. Dr Irene Prantalos, Acupuncturist, Founder Salubre: Acne scarring is one of the most common effects an acne sufferer will experience. The good news is the skin can and does rejuvenate and so the depth in which the acne scarring affects the skin can be lessened. As a Chinese Medicine practitioner I believe acupuncture is the best form of rejuvenating scarred tissue and this is common practice for acne scarring and post operative scars such as C-sections, heart surgery, knee reconstructions and the like. When discussing topical aids in skincare our approach is varied in that we need a nice blend of gentle exfoliating actives such as: White Willow Bark (BHA) and clays (bentonite and green clay) to purify the skin and help to reduce the appearance of acne scars as well as botanical extracts Aloe Vera, Angelica, Astragalus, and Rhodiola, which increase circulation in the skin and encourage the skin’s natural ability to rejuvenate through high cellular turnover. 54 | SPA+CLINIC

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aesthetics

Ferdinandiana Fruit Extract may be argued as having the highest amount of Vitamin C. Vitamin C acts to rejuvenate and revitalise the skin as well as promote a skin healing effect on the skin. Witch Hazel acts as an astringent to reduce the size of the pores, soothe and soften skin and reduce inflammation in the skin. Lastly, Bellis Perennis (Daisy) Flower Extract effectively exhibits skin whitening effects on the skin to improve skin tone and brightness. Acne scarring increases the pigmentation in the skin and this is an essential tool to incorporate in the topical application of skincare when helping to reduce the appearance of acne scars.

Dr Nina Wines, Dermatologist Northern Sydney Dermatology & Laser Clinic: Acne scarring is a common repercussion of acne that most patients want to address at all different stages and ages of their lives. There are many different kinds of acne scarring, from atrophic (indented) ice pick scars to hypertrophic (raised) scars (which are less common and usually treated differently). When treating scarring a full program is recommended as results require several visits and commitment from the patient. We have used Fraxel with good results over the past 10 years. Usually multiple treatments are required and at times a hybrid approach with other laser modalities and topicals. The process requires a topical local anaesthetic applied prior to the procedure and patients will notice immediately after the treatment some erythema (redness) and some swelling (oedema) which will last for up to 48 hours following the treatment. On day 3-4 the skin goes through a process called desquamation which is when the skin peels. Treatments are spaced 4-6 weeks apart. The mechanism of action with Fraxel works by inducing controlled fractionated wounds in the skin to stimulate collagen contraction and synthesis, therefore, stimulates the wound healing response. We recommend and perform Fraxel on many patients at Northern Sydney Dermatology & Laser as it provides very good results with a decreased downtime compared to other laser modalities. It is very well tolerated by Solta Medical Fraxel most skin types. 56 | SPA+CLINIC

Dr Michael Rich, Dermatologist Enrich Clinic: Acne scarring, just like any form of scarring, results from trauma to the skin. In acne, the causes are infection, and secondary trauma such as picking and scratching. The skin when damaged does repair but often the end result is such that skin no longer is the same as it was prior to the damage occurring. There can be damage to the pigment network so the skin can be darker or lighter. There can be damage to the vasculature so there are lots of open vessels so the skin looks red. There can be damage to the structure of the skin so there may be depressions (holes and divets) or thickened areas (Keloids and Hypertrophic Thick scars). Any individual may have some or all of the above to a varying extent. In treating the scars one has to treat the problem. The red areas, we treat with a vascular laser. We have the Cutera excel V+, which is a wonderful laser for this component. For pigmented areas, a Pico laser may be effective. White areas can be difficult as the melanocytes (pigment factory) have been destroyed in the scar. But there are promising treatments with some lasers and chemicals to enduce RE pigmentation. Thickened scars need steroid injections often combined with deep CO2 laser treatment. Depressed scars need to stimulate collagen formation to fill up the holes. This can be done with needling but must be deep, which can be painful and result in bruising. Radiofrequency and needling together is effective and there is no downtime. More aggressive is Fractional Erbium Laser, and more aggressive again is Fractional CO2 which can be superficial or deep with the deep FX – the only laser to go that deep and create possibly the best results, but there is more downtime. In any case, we must treat the individual. In those situations where only one treatment is offered, the patient is not getting a good deal. Every acne patient needs the treatment that is best suited to their needs. Acne scarring is best prevented by very early treatment often needing a Dermatologist. The best way not to get scars is to not have active acne. It is also very important that those with acne are educated not to self mutilate (not to scratch Cutera excel V+ and pick).