Issue 89 – Winter – 2020
HOT 100 Hotels & Venues
COVID-19 & EVENTS How the industry is adapting and evolving amid a global crisis FOOD & BEVERAGE The trends and innovation shaping the culinary space
ICC SYDNEY Adapting to the
changing landscape and preparing for a strong future
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Contents
18 Winter 2020
26
6
Industry update: MEA Robyn Johnson explores the role of events in Australia’s recovery.
8
Cover story: ICC Sydney The venue is focusing on the future, with virtual events and a strong comeback strategy.
10 Hotels
08 10
How the hotel industry is opening doors to those in need.
28
12 Case study: Salesforce World Tour Find out how the event was transformed into a live broadcast in just 10 days.
18 Hot 100: Hotels & Venues The people have spoken – these are the top hotels and event venues of 2020.
25 Food and beverage Spice discovers the biggest trends and innovations in the culinary space.
30
30 Regional destinations Five hot spots to consider for your next domestic business event.
32 Hot spot: Melbourne There are new venues and refreshed spaces galore in the Victoria capital.
34 Meet the planner
12
Event prof Kathy Ferris shares her career highlights and event must-haves. www.spicenews.com.au 3
Editor’s letter
On a positive note
I
Brittney Levinson Editor Managing Director Simon Grover Publisher Craig Hawtin-Butcher
n times like these, it’s easy, and for business owners sometimes necessary, to focus on the negatives. But there’s also a time to appreciate the positive stories that have come out of COVID-19: the innovative business pivots, the new ways of working and learning and the encouraging work going on behind the scenes, particularly from our frontline health workers. The business events industry has certainly not gone silent during this time, and the positive stories emerging from event professionals and businesses are truly heartening. Take the team at Harry The Hirer for example, who have been working on pop-up facilities and drive-through COVID-19 testing bays for the medical sector. Read the full story on page 14. Australia’s hotel sector has also stepped up in a big way during the crisis, opening its doors to returning travellers required to quarantine and supporting healthcare
workers in their communities. On page 10, we’ve highlighted some of these initiatives. Also in this issue, we take a look at how the Salesforce World Tour was transformed into an online broadcast in just over a week (page 12) and MEA’s Robyn Johnson pens a column on the role of events in Australia’s COVID-19 recovery (page 6). In our annual food and beverage feature (page 25), we scope out businesses and venues adapting to the restrictions with new ventures, before taking a look at what’s to come in the way of culinary trends. The Spice Hot 100: Hotels & Venues is back again, rounding up the top venues across Australia and beyond, according to our readers, from page 18. Many of the venues mentioned may be temporarily closed, but they will be eager to welcome business events again when the time comes. So bookmark potential venues and destinations now and get in touch with them when you’re ready to book events again.
craig@intermedia.com.au Editor Brittney Levinson blevinson@intermedia.com.au
Interactivity Key
In this all-digital issue of Spice Magazine, we're bringing you the latest news in an interactive platform. Look out for the the video icon and any URLS throughout the magazine and click away!
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Sales and marketing manager
Graphic designer
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Visit SpiceNews.com.au for the latest industry news as it happens. Our twice-weekly updates cover venues, suppliers, destinations and technology, as well as inspiration and tips to help you plan stand-out events. @SpiceNews
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Spice Magazine is published by Food and Beverage Media Pty Ltd (ABN 81 163 792 292) 41 Bridge Road, Glebe NSW 2037 ph: 02 9660 2113, fax: 02 9660 4419 ISSN 1832-7176 4 Spice Winter 2020
DISCLAIMER This publication is published by Food and Beverage Media Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication. Copyright © 2020 - Food and Beverage Media Pty Ltd.
Hotels for isolation stays
Virtual events
Many Aussie hotels have opened their doors to
Virtual events have become a saving
those required to isolate. We take our hats off to
grace during the COVID-19 pandemic,
the teams working around the clock to ensure
allowing companies to continue
their guests have a comfortable stay.
meeting and educating through webinars, live-streamed conferences and even tradeshows.
#isolationbaking People all over the world are turning to baking to get through isolation – including us! Take a look at #isolationbaking on Instagram for endless inspiration to get your bake on.
Supporting local business Buy coffee from a café, order ready-made meals from a catering
Conference calls in your PJs We don’t fully condone conference
company or take part in a virtual workout class – there’s never been a better time to support local business.
calls in pyjamas, but we’re certainly not judging. Whatever makes you comfortable we say!
Going up, going down Bad hygiene
Meetings that could have been an email
people who don’t wash
Many people have reported feeling
their hands – especially
We’ve got no time for
over-tired and stressed due to too many
in this current climate!
virtual meetings, coining the phrase:
We predict venues will
‘Zoom fatigue’. Save the conference
be stocking up on hand
calls for important meetings and opt for
sanitiser post-COVID-19
a group email instead.
to ensure delegates stay healthy on site.
Doom and gloom While there’s bound to be some doom and gloom in the news right now, we’re shining a light on the positive ways the event industry is adapting to COVID-19. Read on for some feel-good stories.
Poor internet connection Virtual event delegates are likely to switch off if they can’t watch a webinar with ease, so be sure to get your internet connection in check! www.spicenews.com.au 5
Industry update
We’ll meet again Meetings & Events Australia (MEA) CEO Robyn Johnson explores the role of events in Australia’s economic recovery following COVID-19.
W
hile virtual conferencing has been an absolute blessing for businesses and community groups during COVID-19, nothing beats meeting face-to-face. Technology has played an integral role in keeping the population connected and corporate enterprises operating, albeit at a reduced capacity in some cases. There have been many sectors adversely affected by the outbreak of this dreadful virus, but none more so than the events industry. There were such high hopes for 2020, which was looking to be a bumper year for events in Australia. The industry was buoyant, venues had a strong calendar of bookings and event organisers had strong registrations and healthy events on their books. We were confident this activity level would flow to the broader suppliers to our industry – it was all looking absolutely splendid. The year started with the bushfires that resulted in quite a number of events being cancelled – particularly international conferences – due to the smoke in many of our capital cities and regional centres. Then along came the coronavirus to destroy most of the remaining events due to be held in 2020. Research carried out by the Business Council of Australia (BECA) in March found 96 per cent of events had been cancelled or postponed. This figure would no doubt be higher now as the virus has taken hold and the ban on mass gatherings is set to continue for some time. The business events community is often referred to as “the quiet achiever”. Perhaps this is because it is somewhat intangible and its value difficult to measure, or perhaps it is the nature of the culture of our industry? We work feverishly behind the scenes enabling other people to collaborate, promote and shine based on our expertise. Whatever the reasons, the business events industry is one that must not be overlooked amid the current crisis. In fact, we need to highlight our importance and the critical role we will play in assisting the Australian economy to recover.
6 Spice Winter 2020
“One thing that will not change – even with the adoption of the most highly sophisticated technology – is the need for people to collaborate and that unquestionably works best with everyone in the same place.” BECA estimates the value of the business events industry at more than $35 billion in direct expenditure to the Australian economy, with a further $17.2 billion of indirect value to the economy. It’s expected that 92,000 jobs will be lost by mid-year, as the pandemic continues to devastate the business events industry. Hopefully, most of those made redundant now will eventually be re-employed. Right now, the country is busy on Skype, Zoom or whatever other preferred virtual meeting platform is keeping people connected. While this takes priority for our clients, the business events sector will need to be planning for the inevitable recovery. When we come out of this crisis, the events landscape will have been permanently influenced due to the high
rate of adoption – out of necessity – of technology that can replace the need to meet in person. One thing that will not change – even with the adoption of the most highly sophisticated technology – is the need for people to collaborate and that unquestionably works best with everyone in the same place. Even if we cannot greet each other with the hitherto customary hug, kiss or handshake, we can smile, frown or otherwise express our feelings better in person. Technology is great in its place. However, conferences and meetings promote higher levels of collaboration and are more productive. And of course, they don’t come with the frustration and time lost sorting out the challenges of poor broadband connections and semitechnically literate executives! The value of our work has been highlighted during the shutdown. People have carried on but not with the same enthusiasm and I dare say the same level of satisfaction. This is why events will play a pivotal role in our post-coronavirus recovery. It is the interaction between people that will be critical to rebuilding the strength of businesses and events will be a catalyst for this interaction. MEA is already planning for the future post-COVID-19. We have updated our website that will support the industry as we recover and we have continued to develop our highly valued range of training and skills enhancement programs. While the industry awards that recognise and celebrate our successes will be virtual events, we will continue to build on the collective strengths of our industry and foster pride in what we all do. MEA has also been involved in the development of the COVID-19 Business Events Response and Recovery Framework, a co-ordinated industry response to government, led by BECA. This framework is currently being finalised in consultation with the government and comprises two key phases: response and recovery (rebound and regrowth). n
Spice loves
SPICE RECOMMENDS… What we’re watching, reading and listening to in isolation. Garlic and Sapphires: The Secret Life of a Critic in Disguise by Ruth Reichl “COVID-19 has stopped us from eating out so step into the life of a New York Times food critic and the lengths she went to to complete her reviews.”
Top 5 most clicked spicenews.com.au PM bans indoor events of 100 or more people Scott Morrison enforced a nationwide ban on non-essential indoor gatherings of 100 or more
casual affair that called for bare feet and summer frocks. ›› Read it here
Aussie event planners attend the Grammys
Katherine Ross, group sales and marketing manager
Australian music for isolated times – a weekly playlist “A Spotify playlist dedicated to Australian independent musicians. Every listen supports an artist. Feel good, do good.” Craig Hawtin-Butcher, publisher
Monopoly Deal
›› Read it here
Los Angeles Tourism &
“Bring out your competitive side with this fast-paced, addictive and downright sneaky card game.”
Convention Board hosted the
Charlotte Marshall, sales and marketing manager
How Pen Catering is evolving to stay afloat
group on a once-in-a-lifetime
people on 18 March 2020.
The family-run catering business has launched a new venture to protect its staff and support the community. ›› Read it here
Highlights from the 2020 AIME welcome event
famil to the Grammy Awards. ›› Read it here
How hotels are adapting in order to keep doors open From quarantine accommodation to meal delivery, hotels are getting
Taking over the Port Melbourne
creative to stay afloat.
Yacht Club, the event was a
›› Read it here
The Diving Bell and the Butterfly Memoir by Jean-Dominique Bauby “The author, suffering from locked-in syndrome, reflects on the truly important things in life. A powerful read in isolated times.” Alyssa Coundouris, graphic designer
Knives Out “A comedy thriller with an all-star cast and a plot to keep you on the edge of your seat.” Brittney Levinson, editor
SOCIAL SNAPS
@sealifesydneyaquarium Get up close with Sea Life Sydney Aquarium’s gorgeous creatures with their live streamed #virtualaquarium.
@av1_australia AV1 has launched the ControlRoom, giving clients a controlled studio to continue sharing live messages to remote audiences.
@mcec Melbourne Convention and Exhibition Centre’s team of chefs are sharing their favourite recipes for #isolationbaking.
www.spicenews.com.au 7
With a new virtual event offering and a relaunch plan in the works, International Convention Centre Sydney is preparing for a strong comeback.
Prepare for relaunch L
ike all convention centres across Australia and the world, International Convention Centre Sydney (ICC Sydney) was immediately impacted by the outbreak of COVID-19 and the resulting restrictions on mass gatherings. But, in a show of true resilience and a testament to the dedicated team, the venue has been quick to adapt to the changing event landscape, adopt a virtual events solution and develop a relaunch strategy for when events are back online.
Supporting team members and clients ICC Sydney CEO Geoff Donaghy says communication has been the key to supporting both team members and clients throughout the pandemic. “We’ve endeavored to communicate as much information to team members as we can about support services, counselling services, financial advice and even charity programs,” says Donaghy. As for clients, ICC Sydney’s business development teams continue to engage with them to rebook their events. “Initially clients were hoping to rebook past July, but that's probably not realistic and feasible, now people are looking beyond September and into next year as well,” says Donaghy. “But really, communication has been the key.” 8 Spice Winter 2020
The switch to digital In rapid response to the restrictions on mass gatherings, ICC Sydney developed two purpose-built studios to allow local clients to continue sharing messages with their audience, albeit in a virtual setting. While the centre has always had the capacity for live streaming, the new studios allow the AV team to produce highly effective and engaging virtual experiences. Director of AV services Brian Nash says the shift to virtual events has been an exciting change for the team. “We talk to different clients almost daily, to explore what it is they want to achieve with their event and determine how they can get their message across in an engaging way,” he says. The benefit of having studios in a venue like ICC Sydney is the abundance of space available, which allows for proper social distancing. “It’s very important that people remain safe when they come on site and there's a whole process that visitors go through before entering the venue and being escorted up into the space,” says Nash. “We have separate rooms as well for green rooms if we need them, but there's plenty of space, which I think is the key to it.” ICC Sydney Studios have attracted business from a variety of clients looking to host webinars, staff briefings and even awards nights. Meetings & Events
Australia will broadcast the MEA 2019 National Awards from ICC Sydney Studios on 29 May, while the Exhibition & Event Association of Australasia has also chosen ICC Sydney to host its virtual Global Exhibitions Day celebration on 3 June. In addition to corporate clients, the studios have also garnered interest from outside the business events sector. Recently, ICC Sydney helped facilitate Dirt Detectives, a program led by Sydney Learning Adventures and an initiative of Place Management NSW. The program was live-streamed from the studios and took school students on an archaeological ‘virtual excursion’ of The Rocks in Sydney. Nash says it’s been rewarding to work on an event that might not otherwise be hosted at a convention centre. “It’s been exciting for us as the AV team to be involved in these sorts of events, because it's a little bit out of what we would normally do,” he says.“The team is really enjoying the experience.”
Recover and relaunch ICC Sydney is utilising the downtime in events to prepare for its reopening, including overhauling and reordering storage, a digital cleanup and internal team training. “We opened [the centre] nearly four years ago going 100 miles an hour and we haven't really had the time to do those sort of things,” says Donaghy.
Cover story
“So this will give us the ability to be ready to relaunch the venue as a brand new venue when this crisis eventually passes.” Donaghy says a “recover and relaunch” program will be essential to the venue’s success once restrictions are lifted. “It's incredibly important that we, and the industry, are ready to start bringing business through, and not just for the venue, because 90 per cent of that revenue flows out to hotels, restaurants, tours and activities as well,” he says. “So to get that money flowing through the economy, it's important that we're ready to press the button on that as soon as possible.”
As for the impact virtual events will have on the industry moving forward, Nash says there’s “no question” virtual is here to stay. “People will always want to meet with each other face-to-face, but side-by-side with that, virtual technology can help events reach a much greater audience, simultaneously,” he says. The centre is planning to create a permanent studio to continue delivering virtual solutions for clients, once events are back online. In the meantime, the team at ICC Sydney is keeping a positive outlook and preparing for the future. “It’s important that we keep one foot in the current situation and manage that as safely and as efficiently as we possibly can, but also to keep one foot and a very strong focus on the future,” says Donaghy. “I think the key to it all is absolutely communication – communication within teams, with clients and our stakeholders, which we do on a regular basis, and then through peak body and industry associations and government.” Through effective communication, a strong relaunch strategy and an enhanced approach to virtual events, ICC Sydney will be ready to welcome guests back to the centre when the time comes. n
TOP LEFT: ICC Sydney Studios TOP MIDDLE: The abundance of space ensures distancing guidelines are met TOP RIGHT: Dirt Detectives in the studio LEFT: AV operators in back of house BELOW: Behind the scenes at ICC Sydney Studios
The future of events The team at ICC Sydney remain positive about the future of events in Australia and have been successful in identifying and securing new business beyond 2021. “It’s incredibly important that we don't just pull the shutter down on future business,” says Donaghy. “We'll probably see a rebound in national markets before international travel is freed up, but our sales and business development teams are keeping very close contact with all prospective clients for well into the future.” www.spicenews.com.au 9
Hotel update
Despite being severely impacted by the COVID-19 crisis, Australia’s hotel community hasn’t closed its doors. Instead, they’re offering a safe haven for those who need it most.
BUSINESS NOT AS USUAL W
ith international borders temporarily closed and events on hold, Australia’s accommodation sector has been shaken by the outbreak of COVID-19. As restrictions on public gatherings and travel began to roll out from early March, many of the country’s booming hotels were left empty. But, in times of struggle, Australia’s accommodation providers have done everything they can in order to keep doors open. While their rooms might not be full and their event spaces remain empty, these hotel providers are rolling out new initiatives and adapting their business to help those in need.
TFE Hotels supports its staff and guests
TOP LEFT: The Ritz-Carlton Jakarta, Mega Kuningan takes part in Marriott’s Light for Hope initiative TOP RIGHT: Best Western Plus Travel Inn Carlton delivers lunch to frontline health workers
10 Spice Winter 2020
From the outset, TFE Hotels has focused on providing steady work for its staff so they, in turn, can continue to support their families and dependants. Across Australia, a number of TFE properties have opened their doors to returning residents who are required to complete 14 days of mandatory quarantine. In just 48 hours of receiving its first isolation guests, the group launched The Daily Edition, a newsletter full of puzzles, wellness tips and special information. Hotel teams have also delivered birthday treats, Easter surprises and sleep packs to guests.
TFE Hotels chief operating officer Chris Sedgwick said the leadership team is incredibly proud of its staff. “Our hotel teams have hospitality at their core, and are doing a phenomenal job in preparing, welcoming and looking after our guests under extremely difficult circumstances,” he said. To support its staff, TFE Hotels has introduced the TFE Team Hub, offering employment resources, selfhelp, professional development and wellness options.
Community focus at Marriott International During the pandemic, Marriott International has focused on assisting healthcare workers and community caregivers on the frontline across the globe. A number of Marriott properties have provided respite for hospital workers, military personnel and supermarket employees who are required to stay close to work. Associates from hotels across Asia Pacific have volunteered more than 40,000 hours to serve their communities through food donation, making protective personal equipment and securing shelter for medics and journalists. In an effort to send a positive message to the wider community, Marriott hotels across Asia Pacific have launched a new initiative, Light for Hope. More than 270 hotels have lit up their hotel rooms in the
symbol of a smiley face, with hopes that it brings a smile to the faces of everyone who sees it. “In times of uncertainty one thing remains certain – we are in this together, and we will come out stronger,” said Craig Smith, group president international at Marriott International. “No matter where people may be, the light at Marriott International will always be on.”
Accor prioritises staff wellbeing In addition to providing accommodation for frontline health workers, disadvantaged people and returning residents required to quarantine, Accor has been prioritising the mental and physical wellbeing of its staff. In early April, Accor launched the ALL Heartist Fund, which sees approximately $120 million from withdrawn dividend payments allocated to assist the group’s 300,000 employees. The funds will help pay for employees’ COVID-19-related hospital expenses, as well those suffering great financial distress. In Australia, the company has partnered with employee assistance provider Lifeworks to develop a dedicated app for employees, offering 24/7 access to counselling sessions, wellbeing seminars and personalised fitness programs. “In these unprecedented times, many of our colleagues are facing reduced hours or stand-downs and we know this is causing enormous stress,” said Michael Issenberg, chairman and CEO at Accor Asia Pacific. “Everyone is talking about the medical impact of this virus, but the reality is that this period of isolation and great change is also having a huge impact on mental health and it’s important that we recognise that.”
Oaks provides shelter for rough sleepers Oaks Hotels, Resorts & Suites has opened its doors to
vulnerable Australians during COVID-19, providing emergency accommodation for rough sleepers across a number of properties. In partnership with charities and government bodies, the initiative will see 1,000 rough sleepers and victims of domestic violence provided with a room and food supplies. Guests will have unrestricted movement and access to daily support and medical assistance, while the length of stay will be determined on a case-by-case basis. Oaks will continue to ensure all physical distancing requirements are met by hotel staff, and stringent cleaning routines are maintained. Oaks is also offering discounted rates of accommodation for those required to self-isolate away from home during COVID-19.
Hotel highlights Stay home in style with Crystalbrook Crystalbrook Collection has launched #AtHomeWithCrystalbrook, bringing the hotel group’s five-star experiences to your own home with online content. Learn to make sourdough with Byron at Byron’s chef Minh, whip up a cocktail with Cairns hotel Riley or take an interior trends session from Sydney’s Little Albion.
Best Western supports its network and frontline workers In rapid response to the crisis, Best Western Australasia (BWA) has introduced a range of new initiatives to enable its hotels to cope with the impact of COVID-19. These include fee relief for hotels, delivering regular communications and guidance on enhanced cleaning procedures, appointing account managers for each property to deliver support and developing a recovery strategy. “We’ve become a highly nimble and responsive group, delivering comprehensive and ongoing innovations and support as and when required to help our hotels remain open and perform as best they can,” said BWA managing director Graham Perry. The group has also reached out to its local communities to help frontline workers and others impacted by the crisis. Best Western Plus Travel Inn Carlton, for example, has made regular donations of morning teas and lunches to their local fever clinic, the intensive care unit at St Vincent’s Hospital and police stations in Melbourne as a tribute to the frontline workers. n
Hyatt Regency Perth spoils guests for Easter Hyatt Regency Perth was determined to create a memorable Easter morning for guests in quarantine, surprising them with a delivery of chocolate, fresh hot cross buns and colouring-in kits for the kids.
Vibe Hotel Sydney whips up 18,000 meals With their first quarantine guests on their way, Vibe Hotel Sydney reopened its kitchen on 24 hours notice to prepare meals. Teams from across a number of TFE’s Sydney hotels came together to produce 18,000 meals – adhering to 180 individual dietary requirements – over eight action-packed days.
www.spicenews.com.au 11
FAST FACTS Event: Salesforce World Tour Sydney Reimagined Date: 4 March 2020 Location: Broadcast from ICC Sydney Studios Reach: 1.5 million people across live stream and social media
1
Who: The Company We Keep
A virtual success
Just 10 days out from the event, Salesforce World Tour was transformed into a live broadcast that attracted more engagement than organisers could have ever imagined. By Brittney Levinson.
S
alesforce World Tour was among the first major business events to be impacted by the COVID-19 outbreak in Australia. Scheduled to take place at the International Convention Centre Sydney in March 2020, the annual conference was just 10 days away when organisers decided the physical event could not go ahead due to COVID-19 concerns. Rather than postpone or cancel the event completely, the Australian leg of the World Tour, which was expecting some 10,000 delegates, was reimagined and delivered as a virtual event to an even bigger audience. Through digital streaming and extended social media coverage, Salesforce World Tour Sydney Reimagined reached an estimated 1.5 million viewers. Here’s how it was done.
1. S peakers Turia Pitt, Craig Foster, Billie Jean King and Erin Molan on stage at Salesforce World Tour 2. L eandro Perez, VP Asia Pacfic marketing at Salesforce, speaking to camera 3. B ehind the scenes at ICC Sydney 4. P anel on stage at Salesforce World Tour 5. Welcome to Country performance in studio
12 Spice Winter 2020
Reimagining the event Behind the event and its digital transformation was event management agency, The Company We Keep (TCWK), who were determined to ensure the virtual event would be as engaging as the real thing. “We couldn’t just go ahead with the live show as it was and then just record it, that wouldn’t be interesting,” says TCWK founder Nigel Ruffell. The solution? A live broadcast from ICC Sydney, complete with 11 different stages, LED backdrop walls and 4K broadcast cameras.
Guest speakers were given a crash course on how to present without a live audience and the content was adjusted for maximum engagement. “We were very conscious that people were at home watching it where they could just wander off and make a cup of tea,” says Ruffell. “We had to transform the whole perception of how the content was presented.” To make it as dynamic as possible, the event included a mixture of pre-recorded content and live crosses. Guest speakers in the studio included sports icon Billie Jean King, CSIRO chair David Thodey, OzHarvest CEO and founder Ronni Kahn, presenter and sports reporter Erin Molan, and mining engineer and athlete Turia Pitt. Some teams hosted viewing parties, in accordance with the social distancing guidelines at the time, to allow small groups to watch the event together.
Increased engagement With a combined engagement across actual viewers and social media of 1.5 million people, the event was even more successful than expected, says Ruffell. “We were worried about [reimagining the event] at the outset – how are people going to take this if they’re used to being there in person?” he says. “But the feedback has been incredibly positive. We’re really pleased, especially with the time we had to turn it all around.”
Case study
2 Going digital also opened up more opportunities to track delegate behaviour throughout the event. “[With physical events], you know if someone turned up to the event and you know if they went around and tapped their badge, but with this we can see what session they attended, their dwell time and what they interacted with,” says Ruffell. “So the data and measurability of it is very good as well.” The event was so successful, in fact, that TCWK has taken a similar approach with other clients, including tech company DocuSign. “DocuSign decided their event will be a live broadcast, and we’re going to add in a live interaction where people can send questions for the presenter to answer in real time, so people can feel part of it,” says Ruffell. “We’re also looking at how to integrate sponsors and their products.” Virtual events also give organisers easier access to top-tier entertainers and speakers or company executives located overseas. “We can secure live performances that maybe we couldn’t have afforded to before and executives that we certainly couldn’t have brought in all at the same time,” says Ruffell. “But now we can actually stream them in.”
100
on-demand sessions recorded live
Reimagined into a virtual event in
10 days
Salesforce World Tour in numbers
1.5 million viewers across
75 countries
11 stages set up at ICC Sydney
5
3
4 Advice for going virtual For companies looking to transform a physical event into a virtual broadcast, Ruffell says the main thing is to think about the medium. “How you present a live event is completely different to how you present an event [in person],”he says. “Don’t just think about the presenter and the slide, there has to be other elements you can intersperse with it. “Think about how you’re going to tell the story, how you’re going to communicate with people, think about the audience, what value are they going to get out of it and how you can make it the most interesting for them.” With increased engagement, opportunities for better data capture and the ability to secure talent with ease, there’s no denying virtual events have their advantages. In Ruffell’s opinion, while nothing can replicate the buzz of a live event, there’s certainly an opportunity to engage audiences virtually. “I don’t think we’re ever going to, and I hope we don’t, get away from the one-to-one networking experience,” he says. “But I do think [virtual events] are a great way, especially in the current climate, to create excitement and to deliver your message in a safe and engaging environment.” n www.spicenews.com.au 13
Feature
Artist’s impression of pop-up medical facility designed by Harry The Hirer
Adapting with the times With events on hold and warehouses full of equipment, Harry The Hirer has turned its focus to an industry in need. By Brittney Levinson.
T
he sudden outbreak of COVID-19, and the travel and event restrictions that have resulted, has been hard-hitting for an industry built upon face-to-face gatherings. In mere weeks, conferences, meetings and major events, some years in the making, were forced to postpone or cancel, leaving all facets of the industry in limbo. For event hire and production company Harry the Hirer, the impact was immediate. “The first couple of weeks of this crisis were really daunting,” says Harry The Hirer NSW general manager Matt Hancock. With a 700-person workforce and a healthy inventory of event equipment across its 100,000 square metres of warehouse space, Harry The Hirer wasn’t about to close doors straight away. Instead, they got in touch with state government and health departments to find out where they could help the healthcare sector in a time of great need. Following these discussions, the last few weeks has seen Harry The Hirer develop a range of initiatives to support hospitals and medical organisations throughout the pandemic. One initiative that has been successfully deployed is temporary drive-through COVID-19 testing stations for the general public in Sydney and Melbourne. Complete with shelter, storage and furniture for healthcare workers, directional signage and fencing, the drive-through facilities have enabled more testing to be conducted and freed up in-demand hospitals and medical clinics. 14 Spice Winter 2020
In addition, Harry The Hirer is supplying general structure for COVID-19 testing within various hospitals and respiratory clinics across Sydney and Melbourne. “These are projects we have successfully delivered and that we hope are making a difference to the community,” says Hancock. The company has also designed a range of pop-up hospitals, triage facilities and ambulance bays, which are ready to be deployed if needed. “Our hope is that this never has to be deployed but it's comforting to know that we have a solution now that can be deployed if it is required,” says Hancock.
A learning experience Adapting their product for the medical sector has been a new experience for the team at Harry The Hirer, and one that has been beneficial in a challenging time. “We've done a lot of medical exhibitions, but this is a whole new ballgame for us,” says Hancock. “We've quickly become experts on a range of different things. It's been a learning experience.” While a portion of the company’s workforce has been stood down during this time, the new initiatives have allowed Harry The Hirer to retain some staff and keep doors open. “A key focus for us has been to keep the doors open and to be here ready when we’re needed,” says Hancock. “And really, it's given us something to focus on.”
“We don’t want to sit idle, we want to make sure we're constantly moving forward and we're ready to meet the challenges when they come.” Matt Hancock
In addition to medical projects, Harry The Hirer has also built studios in Sydney and Melbourne to facilitate virtual events, conferences, webcasting, press conferences and television. “We’ve evolved our service offerings to help provide our clients a solution to still tell their story and engage with each other,” says Hancock.
Preparing for come back While restrictions on events remain in place, Harry The Hirer is focusing on preparing staff and the business for life after COVID-19. “We don't often get a lot of downtime, our calendar is usually really full with major events, so the two key areas of focus for us at the moment are training our staff and servicing our product,” says Hancock. It’s an opportune time to train staff across the many facets of the business, which include AV and technical production, marquees and flooring, exhibitions, furniture, design and custom-build. “This is a great opportunity to give people that may specialise in a particular area, a better understanding of the other areas as well,”says Hancock. “We don’t want to sit idle, we want to make sure we're constantly moving forward and we're ready to meet the challenges when they come.”
Harry The Hirer’s drivethrough structure
TOP LEFT: Artist’s impression inside pop-up medical facility TOP RIGHT: Artist’s impression of corridors within pop-up medical facility ABOVE: Harry The Hirer’s drive-through testing facility in Altona, Victoria
Creating safe events When things do turnaround, Hancock expects it will be a slow recovery for the events industry as a whole. “As restrictions get lifted and events come back there may be other challenges around how to meet requirements for social distancing and testing within events,” he says. In anticipation of the restarting of events, Harry The Hirer has begun developing solutions and technology to help clients ensure their future events are safe. “We are really excited about the technology we are about to release to the market that will assist our clients to be able to host events,” says Hancock. “They include a temperature scanning technology that can be used at an event entry point or an exhibition entrance, that has been developed in conjunction with the government. “We have also developed a social distance alert lanyard that can give event organisers greater control over the enforcement of social distancing restrictions.” “Life after COVID is a bit unknown but we're trying to provide solutions for our clients so the event and exhibition industries can bounce back as quickly as possible.” n www.spicenews.com.au 15
AIME wrap-up
The show must go on T
he 28th installment of the Asia Pacific Incentives and Meetings Event (AIME) took place on 17-19 February this year, scraping in just before COVID-19 claimed Australia’s event sector. While there were whispers of a cancellation, the event went ahead to the delight of more than 2,500 visitors and 300 exhibitors at Melbourne Convention and Exhibition Centre (MCEC). According to organisers Talk2 Media & Events, some 10,000 meetings took place over the two days and overall registrations saw a 20 per cent uplift, however some international travellers were unable to attend due to the virus outbreak. “The beginning of 2020 has seen our industry faced with many challenges, both locally and abroad, however the community spirit imbued AIME 2020 and has never been stronger,” said Talk2 Media & Events CEO Matt Pearce. The Knowledge Exchange was among the event highlights, kicking off AIME with a day of education and community-building workshops, while the Associations Roundtable brought together C-suite executives from over 30 global organisations to discuss challenges and opportunities in an industry-first. On the show floor, there was a noticeable presence of regional destinations, eager to build their networks and attract new business to areas that had been affected by the 16 Spice Winter 2020
devastating bushfire season. Business Events Australia also stepped up its presence at AIME 2020, with Tourism Australia managing director Phillipa Harrison saying it was a critical time to support the industry. “With the effects of the bushfires on our sector and the ongoing impact of the coronavirus on travel globally, it’s more important than ever for us to take every opportunity to proactively engage both with Australian industry and international buyers and stakeholders,” she said. Networking was once again a highly anticipated component of AIME, and once again, the AIME Welcome Event delivered. This year, the event took on a more casual feel, with a beach-themed soirée at Port Melbourne Yacht Club. With lobster and fresh sashimi on the menu, beachside DJs spinning party tunes and the Aperol spritz flowing, AIME delegates embraced the barefoot affair. The following night, MCEC hosted a networking event complete with interactive cooking stations and a real-life dessert garden. Despite the current uncertainty around the return of business events, Talk2 Media & Events have confirmed plans are underway for AIME 2021, set to take place in Melbourne on 22-24 February. The Knowledge Program is also on the cards again for next year, and you can expect even more amazing networking opportunities if 2020 was anything to go by. n
AIME 2020 welcome event
AIME delivered another action-packed two days of learning and networking this year, just weeks before the COVID-19 crisis took hold.
WATCH Knowledge Exchange Welcome Event Show Floor Highlights Networking on the show floor
AIME in numbers 2,500 visitors and 300 exhibitors 10,000 meetings over 2 days
20% year-on-year increase in registrations
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HOT 100 HOTELS & VENUES
Spicers Peak Lodge
From intimate dining spaces to spectacular mega venues, these are the top 100 venues and hotels across Australia and beyond, as voted by event professionals.
Best business hotel PAN PACIFIC MELBOURNE Melbourne, VIC | @panpacificmelbourne CROWNE PLAZA TERRIGAL PACIFIC Terrigal, NSW | @crowneplazaterrigalpacific COMO THE TREASURY Perth, WA | @comotreasury HYATT REGENCY SYDNEY Sydney, NSW | @hyattregencysydney
Brisbane Marriott Hotel
BRISBANE MARRIOTT HOTEL Brisbane, QLD | @brisbanemarriott
Best boutique hotel EMPORIUM HOTEL SOUTH BANK Brisbane, QLD | @emporiumhotels BELLS AT KILLCARE Central Coast, NSW | @bells_at_killcare WILDLIFE RETREAT AT TARONGA Sydney, NSW | @wildliferetreat SPICERS PEAK LODGE Maryvale, QLD | @spicerspeaklodge VOCO KIRKTON PARK Hunter Valley, NSW | @vocokirktonparkhv
Wildlife Retreat at Taronga
Best convention centre hotel NOVOTEL SOUTH WHARF Melbourne, VIC | @novotelsouthwharf SOFITEL DARLING HARBOUR Sydney, NSW | @sofiteldarlingharbour THE RITZ-CARLTON, PERTH Perth, WA | @ritzcarltonperth RYDGES SOUTH BANK Brisbane, QLD | @rydgessouthbank PAN PACIFIC SOUTH WHARF Melbourne, VIC | @panpacificmelbourne
The Ritz-Carlton, Perth
Best regional hotel CROWNE PLAZA TERRIGAL PACIFIC Terrigal, NSW | @crowneplazaterrigalpacific THE LOUISE Barossa Valley, SA | @thelouisebarossa SOFITEL NOOSA PACIFIC RESORT Noosa, QLD | @sofitelnoosapacific JACKALOPE HOTEL Mornington Peninsula, VIC | @jackalopehotels RACV CAPE SCHANCK RESORT Mornington Peninsula, VIC | @racvcapeschanckresort
Crowne Plaza Terrigal Pacific
www.spicenews.com.au  19
Best regional conference venue WILLINGA PARK Bawley Point, NSW | @willingapark SUNSHINE COAST CONVENTION CENTRE Twin Waters, QLD | @sunshinecoastconventioncentre THE EVENTS CENTRE CALOUNDRA Caloundra, QLD | @the_events_centre Willinga Park
THE WOODLANDS, HARRINGTON GROVE Harrington Park, NSW | @thewoodlands_harringtongrove GEELONG CONFERENCE CENTRE Geelong, VIC | @geelongconference
Best MICE hotel in New Zealand CROWNE PLAZA CHRISTCHURCH Christchurch, NZ | @crowneplazachristchurch OAKS WELLINGTON Wellington, NZ | @oaks_hotels THE GRAND BY SKYCITY Auckland, NZ | @thegrandbyskycity
InterContinental Wellington
INTERCONTINENTAL WELLINGTON Wellington, NZ | @interconwlg STAMFORD PLAZA AUCKLAND Auckland, NZ | @stamfordplazaauckland
Best MICE hotel in Asia Pacific INTERCONTINENTAL FIJI GOLF RESORT & SPA Natadola, Fiji | @interconfiji MARRIOTT BANGKOK THE SURAWONGSE Bangkok, Thailand | @marriottsurawongse THE SLATE Phuket, Thailand | @theslatephuket FIJI MARRIOTT RESORT MOMI BAY Nadi, Fiji | @fijimarriottresortmomibay Fiji Marriott Resort Momi Bay
JW MARRIOTT HOTEL MACAU Cotai, Macau | @jwmarriottmacau
Best resort ONE&ONLY WOLGAN VALLEY Wolgan Valley, NSW | @wolganv QUALIA Whitsundays, QLD | @qualiaresort INTERCONTINENTAL HAYMAN ISLAND RESORT Whitsundays, QLD | @intercontinentalhaymanisland SHERATON GRAND MIRAGE RESORT PORT DOUGLAS Port Douglas, QLD | @sheratongrandportdouglas Sheraton Grand Mirage Resort Port Douglas
20 Spice Winter 2020
PULLMAN BUNKER BAY RESORT Margaret River, WA | @pullmanbunkerbay
Hot 100 Voco Kirkton Park
Best sustainable hotel or venue
Spicers Tamarind Retreat
Best wellness hotel or resort
OPTUS STADIUM Perth, WA | @optusstadium
ELYSIA WELLNESS RETREAT Hunter Valley, NSW | @elysiawellnessretreat
RILEY BY CRYSTALBROOK Cairns, QLD | @riley.crystalbrookcollection
ONE&ONLY WOLGAN VALLEY Wolgan Valley, NSW | @wolganv
VOCO GOLD COAST Gold Coast, QLD | @vocogoldcoast
INJIDUP RETREAT & SPA Margaret River, WA | @injidupretreatandspa
VOCO KIRKTON PARK Hunter Valley, NSW | @vocokirktonparkhv
SPICERS TAMARIND RETREAT Maleny QLD | @spicerstamarindretreat
DOLTONE HOUSE DARLING ISLAND Sydney, NSW | @doltonehousebe Altitude Restaurant
Best venue for private dining
GWINGANNA LIFESTYLE RETREAT Tallebudgera Valley, QLD The Terrace, Emporium Hotel South Bank
Best hotel bar
BALTHAZAR WINE & DINING Gold Coast, QLD | @crowneplazasurfersparadise
WET DECK, W BRISBANE Brisbane, QLD | @w_brisbane
WILDFLOWER RESTAURANT Perth, WA | @wildflowerrestaurant
OSTANI BAR, HOTEL REALM Canberra, ACT | @domahotels
ALTITUDE RESTAURANT Sydney, NSW | @shangrilasydney MR HIVE KITCHEN & BAR Melbourne, VIC | @crownhotels OSTERIA OGGI Adelaide, SA | @osteriaoggiadelaide
HIGHLANDER WHISKY BAR, SIR STAMFORD Sydney, NSW | @highlanderwhiskybarsyd ZEPHYR, HYATT REGENCY Sydney, NSW | @zephyrbarsyd THE TERRACE, EMPORIUM HOTEL SOUTH BANK Brisbane, QLD | @emporiumhotels www.spicenews.com.au  21
Hot 100
Monster Kitchen and Bar, Ovolo Nishi
Brisbane Convention and Exhibition Centre
Best hotel restaurant
Convention centre with best in-house catering
NEWMARKET ROOM, THE WILLIAM INGLIS HOTEL Warwick Farm, NSW | @thewilliaminglis
MELBOURNE CONVENTION AND EXHIBITION CENTRE Melbourne, VIC | @mcec
MONSTER KITCHEN AND BAR, OVOLO NISHI Canberra, ACT | @monsterkitchenbar
INTERNATIONAL CONVENTION CENTRE SYDNEY Sydney, NSW | @iccsydfood
SANTINI BAR & GRILL, QT PERTH Perth, WA | @santinibarandgrill
ADELAIDE CONVENTION CENTRE Adelaide, SA | @adelaidecc
RESTAURANT TASMAN, HOTEL GRAND CHANCELLOR HOBART Hobart, TAS | @tasmanrestaurant
BRISBANE CONVENTION AND EXHIBITION CENTRE Brisbane, QLD | @bcec_brisbane
CAPE LODGE DINING Yallingup, WA | @cape_lodge
Sheraton Grand Mirage Resort Gold Coast
Best venue for a gala dinner
NATIONAL CONVENTION CENTRE CANBERRA Canberra, ACT
Yallamundi Rooms at Sydney Opera House
Best venue for a product launch
OPTUS STADIUM Perth, WA | @optusstadium
HYDE HACIENDA SYDNEY Sydney, NSW | @hydehaciendasydney
STATE LIBRARY VICTORIA Melbourne, VIC | @library_vic
CITY WINERY BRISBANE Brisbane, QLD | @citywinerybne
HYATT REGENCY SYDNEY Sydney, NSW | @hyattregencysydney
THE MELBOURNE HOTEL Perth, WA | @themelbournehotel
SHERATON GRAND MIRAGE RESORT GOLD COAST Gold Coast, QLD | @sheratongrandgoldcoast NATIONAL GALLERY OF AUSTRALIA Canberra, ACT | @nationalgalleryaus 22 Spice Winter 2020
YALLAMUNDI ROOMS AT SYDNEY OPERA HOUSE Sydney, NSW | @yallamundirooms FEDERATION SQUARE Melbourne, VIC | @fed.square
Best small venue (1 - 50 pax) DONNA CHANG Brisbane, QLD | @_donnachang NEPTUNE FOOD AND WINE Melbourne, VIC | @neptunefoodandwine OVOLO NISHI Canberra, ACT | @ovolohotels THE BOATHOUSE PALM BEACH Sydney, NSW | @theboathousepbweddings
Ovolo Nishi
MODE KITCHEN & BAR Sydney, NSW | @modekitchenandbar
Best mid-sized venue (51 - 150 pax) OLD MELBOURNE GAOL Melbourne, VIC | @oldmelbgaol BETA EVENTS Sydney, NSW | @beta.events THE PERTH MINT Perth, WA | @theperthmintaustralia THE TROPIC Burleigh Heads, QLD | @thetropicburleigh CAPTAIN COOK CRUISES Sydney, NSW | @captaincookcruises
Old Melbourne Gaol
Best large venue (151 - 500 pax) HOWARD SMITH WHARVES Brisbane, QLD | @howardsmithwharves SYDNEY TOWN HALL Sydney, NSW | @cityofsydney HOTEL CHADSTONE MELBOURNE Melbourne, VIC | @hotelchadstonemelbourne AUSTRALIAN INSTITUTE OF SPORT Canberra, ACT | @theais_ BEAUMONDE ON THE POINT Perth, WA | @beaumondeotp
Australian Institute of Sport
Best mega venue (501 - 5000+) OPTUS STADIUM Perth, WA | @optusstadium MELBOURNE & OLYMPIC PARKS Melbourne, VIC | @melbourneparkevents SEA WORLD AUSTRALIA Gold Coast, QLD | @seaworldaus LUNA PARK SYDNEY Sydney, NSW | @lunaparkvenues DARWIN TURF CLUB Darwin, NT | @darwin_turf_club
Luna Park Sydney
www.spicenews.com.au  23
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Read the latest industry news at spicenews.com.au
Food & beverage Page 26: Innovation Find out how Australia’s food and beverage businesses are adapting amid an uncertain time.
Page 28: Trends Discover the leading food trends set to impact the way we eat.
www.spicenews.com.au  25
Food & beverage
Stepping up to the plate COVID-19 has redefined the food and beverage industry, forcing restaurants, catering suppliers and in-house kitchen teams to evolve to stay afloat.
Adelaide Convention Centre executive chef Gavin Robertson
Adelaide venues repurpose commercial kitchens Adelaide Venue Management (AVM), operators of the Adelaide Convention Centre, Adelaide Entertainment Centre and Coopers Stadium, is repurposing its commercial kitchens to support the community. The venues are pumping out up to 10,000 meals a day for Meals on Wheels SA, who are facing unprecedented demand during the crisis. The initiative will enable the organisation to continue delivering food to vulnerable Australians, while keeping many staff in jobs. AVM CEO Anthony Kirchner said the company has a responsibility to support the local community. “Across our venues, we have access to some of the biggest kitchens in the state, along with a highly trained team, who are at the ready to assist South Australians in important ways,”he said. “We’ll transition back to our regular business activities when the appropriate time comes, but for now we’re focused on repurposing our venues to support the community and look after the wellbeing of our employees.” 26 Spice Winter 2020
Canberra distillery in good spirits Canberra distillery Underground Spirits has halted production of its gin and vodka to focus solely on making hand sanitiser for frontline medical staff in the ACT. Through the ACT Government, the hand sanitiser is being distributed to GPs, doctors, nurses and other emergency services, and can also be purchased online. The distillery has also launched a new business arm – made by Australian Underground Spirits (AUS) – to offer hand and home sanitising products to the public. In further innovation, the company is working with the Canberra Region Visitors Centre to open a ‘drive-through’ sanitisation station, to allow the general public to pick up sanitiser in a safe, contactless environment. “We have scaled our operations and are now in a position to directly help all members of the community we are a part of,” said Underground Spirits owner and head distiller Toby Angstmann. Made by AUS sanitising products
GCCEC executive chef Garry Kindred
GCCEC cooks for the community The Gold Coast Convention and Exhibition Centre (GCCEC) is offering support to community organisations through a newly formed Community Team. While the venue is temporarily closed, executive chef Garry Kindred and the culinary team have been in the kitchen prearing meals and desserts for organisations such as OzHarvest, Love This City, Global Care, St John’s Crisis Centre and Hillsong CityCare. By mid-April, the centre had prepared around 15,000 meal portions to be distributed to the area’s most vulnerable. GCCEC general manager Adrienne Readings said the community effort was a “silver lining” in the current crisis. “We are doing everything we can to offer a lending hand – including donating juices, soft drinks and soups to OzHarvest, cooking thousands of meals and encouraging partners to join in our mission,” she said. To assist in the initiative, supermarket chain IGA has committed to donating five tonnes of perishable food items that will be made into meals in the GCCEC kitchens.
Happy hour These new delivery services are bringing the booze to your door. Sofa Sommeliers
Boozi offers a range of beer, wine,
@onceuponabottle_bne
spirits and mixers for delivery within the
Sofa Sommeliers is bringing guided
hour or anytime you choose.
wine tastings and hand-picked drops
“We may no longer be able to
to Brisbane homes during isolation.
create unique experiences, but we
The brainchild of Cutting Wine Co.’s
can still deliver the goods to the
David Bone and Liquidity Marketing’s Amelia Taylor, the service sees a
people of Sydney,” said founder Michael Watson.
sommelier from a leading Brisbane
Wine Aid
restaurant curate their favourite six wines each week.
@wineaid_
Inside each six pack of wines are
Co-founded by friends Connor
tasting notes from the sommelier,
Sainsbury-Canham, Dan Simmons
suggestions for food pairing and even
and Andrew Jamieson, Wine Aid
recommendations on what to watch
delivers curated Aussie wines to
while sipping on the sofa.
Sydney homes, while simultaneously
The first venues include Maeve Wine
supporting hospitality workers.
Bar, Bar Alto and BillyKart West End.
Customers can order a six- or twelvepack of mystery wines from a partner
Boozi
venue and the profits from each sale
@get.boozi
will go towards providing a meal for a
Festival bar management and
hospitality worker.
event company Wats On Events has
“Whenever there is a crisis in Australia,
launched Boozi, a Sydney-based
the hospitality industry is the first to
alcohol delivery service, keeping
jump in and lend a helping hand, so
locals happy and putting its resources
now it’s our turn to return the favour,”
to good use.
said Sainsbury-Canham.
SOCIAL FEED
@za.za.ta Za Za Ta Bar & Kitchen, located at Brisbane’s Ovolo The Valley, is offering takeaway and delivery of its Middle Eastern menu.
@metropolisevents Melbourne event space Metropolis Events is now offering home delivery, providing chef-made meals to your door.
@socal Sydney bar and restaurant So Cal has created a downloadable social distancing party kit so you can recreate their Bottomless Rosé at home.
www.spicenews.com.au 27
Food & beverage
What’s cooking? Ethical eating and memorable dining experiences are tipped to be among the leading food trends once restrictions on events and hospitality are lifted, writes Brittney Levinson.
D
espite the hospitality and event industries going into somewhat of a hibernation due to COVID-19, chefs across the country continue to scope out the latest food trends and plan menus. Here, three chefs from leading hotels and venues share their predictions on the major trends set to influence food and beverage, as well as how COVID-19 will impact the way we dine in the future. When things get back to normal, this is what you can expect to see on the menu at restaurants and event venues alike.
Plant-based menus For years, plant-based dining has been a growing trend among households and, gradually, the trend has found its way into venues as well. According to a report by Food Frontier, between 2018 and 2019, Australian consumers spent an estimated $150 million on plant-based meat products. The movement is expected to continue, with Food Frontier predicting consumer spending on plant-based products to reach up to $4.6 billion by 2030. With growth like that on the cards, it’s no surprise restaurants, hotels and venues are putting more plants on the menu. In 2019, Shangri-La Hotel Singapore appointed vegan specialist and plant-based chef Damian Piedrahita to help adapt its menus to the growing trend. Piedrahita is working alongside the hotel’s kitchen teams to create vegan dishes and menus that don’t compromise on quality or taste. “Most people might expect that being a vegan chef is restrictive where taste and creativity are concerned but I think the exact opposite happens,” says Piedrahita. “Finding new ways to elevate humble ingredients from the earth and making them protagonists requires a lot of creativity.” On the menu, special icons indicate the plantbased dishes, which include ‘Sea-soned Jackfruit Roll’ with pickled beetroot, young jackfruit, green pea cream, lemon foam and red cabbage gel and ‘Bicolour Molecular Gnocchi’ with carrot and purple potato, cauliflower cream and basil oil drops.
Degustation dining
12-Micron’s Roquefort Papillon, lemon, honey compressed pear and nigella seed bark
28 Spice Winter 2020
Once reserved for special occasions, degustations are becoming popular with corporate groups looking to reward their delegates or clients. Prior to COVID-19, Sydney venue 12-Micron introduced seven-course degustation menus for corporate groups in its private dining room. While the food and beverage experience at 12-Micron will likely be revisited as restrictions ease, clients can look forward to exploring custom-made dining once the venue reopens.
Private dining room at 12-Micron
How will COVID-19 impact F&B? Bicolour Molecular Gnocchi on the menu at Shangri-La Hotel Singapore
The nation, and much of the world in
that the produce hasn’t taken days to
restaurants, attending dinner events
reach the restaurant.
or meeting clients for a drink, due to necessarily restrictions amid COVID-19.
“Often with small groups, the clients are looking to make the experience very personal and ‘experiential’ and degustation menus are exactly that,” said Adam Birtles, group executive chef at The Venues Collection, which operates 12-Micron. “Every course is a segue to the next – one delightful surprise after another.” The degustation menus, according to Birtles, allow the venue to showcase high quality Australian produce. “This is very important as we try to reduce food miles and deliver a more responsible experience to our guests,”he says. “Companies want more green options, and this can start with using locally sourced ingredients.” Taking note of the rising numbers of plant-based diners, 12-Micron has also developed a vegan degustation menu for corporate groups. “We do expect this trend to continue so we are now in a position to actively market our ability to cater well to this market segment,” said Birtles. 12-Micron’s degustation menu is ideal for VIP corporate dinners, incentive groups, post-board meeting events and groups looking to deliver a restaurant experience in a private setting. “For clients wanting to impress their most important clients and stakeholders, this is a very effective way to make a big statement with a special dinner in a beautiful location on Sydney Harbour at Barangaroo,” said Birtles. “12-Micron started its life as a restaurant, so it’s quite fitting that we carry some of this legacy into our experiences for the corporate event market.”
“Secondly, customers will want to know
fact, have been deprived of dining at
“They’ll crave fresh, local produce where they can be told the origin and the
According to The Langham, Sydney
story of how it arrived in the kitchen and
executive chef Stephen Lech, Aussies will
even then watch it being cooked fresh,
be excited to get back to dining out once
right in front of them.”
restrictions ease, however their priorities for choosing a venue will be different. “Firstly, hygiene and food safety will be paramount,” he says.
If event venues can guarantee strict hygiene standards and fresh, locally sourced produce, groups will be filling tables again soon.
Local and ethical choices As consumers become more informed about food choices, their desire for local and ethical menus grows. The Langham, Sydney executive chef Stephen Lech believes the impacts of COVID-19 will mean diners will have even more reasons to opt for local produce. “Even before the current challenges we face, I feel customers were choosing to eat local more than ever before,” he says. “Guests want to support restaurants that serve and use local producers.” Lech leads the culinary program at the hotel’s signature restaurant Kitchens on Local produce at Kitchens on Kent
Kent, a modern buffet experience that highlights local produce through various interactive cooking stations. He believes the combination of local produce and live cooking will appeal to diners even more after restrictions are lifted. “To eat in your own neighbourhood increases the overall experience of eating out, along with creating that connection between the restaurant team, knowing the origin of the produce and, at Kitchens on Kent especially, getting the experience to really watch your chef prepare and cook your cuisine for you,” he says. Ethical eating is also tipped to be a growing trend in the year ahead, says Lech. “This has been a trend for a while, but I believe this will continue over the next year as customers continue to question and digest the information of where their fruit, vegetables, dairy and meat comes from,” he says. “It’s becoming easier and easier to eat healthier, so the trend of sustainable and ethical eating will continue.” While events and hospitality may be in hibernation now, when restrictions ease, a focus on memorable dining experiences, local produce and ethical choices will be paramount. n www.spicenews.com.au 29
Hot spot
Regional round-up When the storm passes, regional destinations will be the place to go to bring groups together once again. Here are five hot spots across Australia, perfect for hosting events and incentives.
Yarra Valley, VIC Within an hour’s drive of Melbourne CBD, Yarra Valley is perfect for groups looking to connect over memorable food and wine experiences. MEET: More than just a winery, Rochford Wines is a versatile event venue with capacity for up to 500 guests or 7,000 guests in its outdoor space. The venue can host intimate dinners and small meetings too, with the Barrel Room and the Pinot Gallery among its popular spaces. STAY: Set amongst a natural bush setting, RACV Healesville Country Club is a popular choice for business events groups with 80 accommodation rooms on offer. On-site conference facilities are also available to cater for up to 300 delegates.
Rochford Wines
30 Spice Winter 2020
EAT: Oakridge Wines has garnered a following, and many accolades, for both its wines and its food experience. The 120-seat restaurant, led by chefs Matt Stone and Jo Barrett, celebrates local produce and offers stunning views to match.
Bannisters Pavilion
Mount Lofty House
Ulladulla, NSW
Adelaide Hills, SA
Known for its picturesque harbour and bountiful seafood, Ulladulla is located in the Shoalhaven region of the NSW South Coast about three hours from Sydney.
A quick one-hour journey from Adelaide CBD, the Adelaide Hills offers secluded accommodation and event spaces, plus stunning food and wine.
MEET: Located between Milton, Ulladulla and Mollymook, Cupitt’s Winery and Restaurant combines a restaurant, winery, vineyard, kitchen garden, brewery and fromagerie. The venue can host banquets for 70 people or cocktail events for up to 150 guests.
MEET: A popular destination for locals and visitors alike, Lot. 100 is the production site and cellar door for Mismatch Brewing Co. and Adelaide Hills Distillery. The venue can host intimate meetings through to 500 pax events, with options for tours and masterclasses.
STAY: Bannisters by the Sea and Bannisters Pavilion at Mollymook offer a stunning coastal setting for small groups and executive retreats. There are 67 rooms and two penthouses on offer across the two properties, plus on-site restaurants and bars.
STAY: Mount Lofty House, MGallery by Sofitel, is a stunning property that dates back to the 1850s. The hotel offers 32 elegant guest rooms, a variety of indoor and outdoor spaces and will soon be home to a $15 million luxury lodge.
LEARN: Nura Gunyu, led by Noel Butler, Budawang Elder from the Yuin Nation, and his wife Trish, offers Aboriginal cultural workshops on the NSW South Coast. After losing their property in the recent bushfires, Noel and Trish are now rebuilding in order to continue their educational programs.
EAT: Dine at Hardy’s Verandah Restaurant, Mount Lofty House’s three-hatted restaurant, and enjoy a degustation menu by executive chef Jin Choi. For a VIP experience, dine in one of two private dining rooms and include a guided tasting in Arthur’s Wine Cellar.
The Ville
Pullman Bunker Bay Resort
Townsville, QLD
Margaret River, WA
Located in North Queensland, Townsville is a relaxed
Located in Western Australia’s South West, the Margaret River region is teeming with premium wineries, event venues and plenty of adventure.
coastal town and a gateway to the Great Barrier Reef. MEET: The newly opened Queensland Country Bank Stadium is set to draw in sporting crowds and corporate groups alike. The venue offers several private event spaces with views of the field, while the field of play itself can be booked for large events. STAY: The Ville Resort-Casino is a jewel in Townsville’s crown, offering 194 guest rooms and retro-luxe event spaces, following a $44 million revamp. Dedicated event venue The Pavilion can host theatre-style events for more than 1,000 guests. PLAY: Just a 20-minute ferry ride from Townsville, Magnetic Island is an island paradise, perfect for a post-conference tour. Delegates can explore WWII history on the Forts Walk or set off on a sailing adventure with a local operator.
MEET: Pullman Bunker Bay Resort spans 35 acres of native gardens and offers 150 villas. The resort also features more than 700 square metres of event space for up to 400 guests, ideal for residential conferences. STAY: Built in 1912, Basildene Manor is an elegant country estate blending the grandeur of old world charm with contemporary style. The property features 19 rooms and suites, perfect for small corporate retreats. EAT: With almost 50 years of winemaking history, Cullen Wines is a leader in biodynamic wines and produce. The Cullen Restaurant overlooks the vineyard and celebrates regional produce. www.spicenews.com.au 31
Hot spot
What’s new in
MELBOURNE As always, there’s a lot happening in the Victorian capital, offering plenty of new and updated venues for even the most seasoned event prof.
MELBOURNE CRICKET GROUND Perhaps Australia’s most-loved sporting stadium, Melbourne Cricket Ground, or The ‘G, is a stunning venue for conferences and events, and fully equipped thanks to catering partners Epicure and AV supplier Encore Event Technologies. To really floor your group, take them on a behind-the-scenes tour of the stadium grounds or the newly relaunched Australian Sports Museum before settling into the Members Dining Room, with expansive views of the field below.
PULLMAN MELBOURNE ON THE PARK Built on the site of the 1887 Cliveden Mansion alongside Fitzroy Gardens, Pullman Melbourne on the Park will soon undergo a major renovation. The works will include all 419 guest rooms, corridors, lift landings and the club lounge, plus a cosmetic upgrade to the pre-function areas and the 700-squaremetre Grand Ballroom. Once complete in early 2022, the refurbishment works will bring the remainder of the hotel in line with the modern lobby and restaurant, The Cliveden. 32 Spice Winter 2020
URBNSURF URBNSURF is making waves in Melbourne as the nation’s first man-made surf park. Surrounded by crashing waves and sun-tanned surfers, you can easily forget you’re just moments away from Melbourne Airport. For the perfect team-building day out, host a workshop in the Surf Academy, then hit the waves before retiring to The Lawns for sundowners. Later this year, URBNSURF will welcome a 350-seat Three Blue Ducks restaurant to complete the venue.
FOODIE FINDS
Must-try bars and restaurants while in Melbourne
Mamasita A popular haunt for locals, Mamasita serves up a seasonal Mexican menu with an extensive list of mezcals and tequilas. The Collins Street venue can be exclusively hired for up to 110 guests.
STATE LIBRARY VICTORIA After revealing an $88.1 million redevelopment in December 2019, State Library Victoria is looking better than ever. Among the new and revamped spaces is the Ian Potter Queen’s Hall (pictured), the library’s original reading room and previously closed to the public, which now acts as a reading room by day and an opulent event venue by night. Event partner and exclusive caterer Showtime Event Group are on hand to ensure any event or conference is a success.
CENTREPIECE AT MELBOURNE PARK
Starward Whisky Head into the Port Melbourne distillery for a whisky tasting or let the team bring the masterclass to your event, like the one pictured in partnership with Melbourne & Olympic Parks.
CENTREPIECE at Melbourne Park has reached a new milestone in its construction, installing 227 tonnes of steel to form the roof of the upcoming event venue. It’s an exciting step for the 3,000 pax venue, which is slated for completion in late 2021. Once complete, the venue will offer 2,000 square metres of pillarless ballroom space and 15 breakout rooms, including a 250-seat auditorium, all in the heart of Melbourne & Olympic Parks.
Daughter in Law Located in iconic Little Bourke Street, this 95-seat restaurant dishes out 'unauthentic Australian Indian' cuisine in a vibrant space, complete with dusty pink walls and green velvet seating.
www.spicenews.com.au 33
Meet the planner
GET TO KNOW: Kathy Ferris, Workshop Events
The senior event producer shares her most memorable events, industry pet peeves and event must-haves. How did you get started in the events industry? I was first exposed to events as an account director working in a boutique advertising agency, when one of our clients asked us to produce their sales and marketing conference. It was a completely different direction for the agency, one which we embraced as part of a new offering (mind you, this was many years before any event courses were on offer and the introduction of the fax machine was something that revolutionised our workflow!). It was during this time I entertained the thought of moving into the event production space.
What is the most memorable event you’ve been part of? Two spring to mind. Firstly the Passion of the Pilbara (POP) Festival, which included two days of inclusive and immersive experiences for a population of 750 indigenous and non-indigenous community members in the remote Pilbara town of Onslow. To experience how the town came together and embraced the concepts was quite extraordinary. They weren’t just spectators – they owned the festival and with that ownership came a real vested interest in its success. 34 Spice Winter 2020
Secondly, the Singapore Airlines A380 launch. When Singapore Airlines were announced as being ‘first to fly’ the largest passenger aircraft in the world commercially, it stood to reason that the launch event in Sydney was going to be a highly sought-after gig. Standing on the tarmac and watching this behemoth of an aircraft being towed towards the event marquee was a feeling I’ll never forget.
Have you had any major event disasters? Obviously the major ‘disaster’ is the current situation unfolding as I write this and the catastrophic effects on our industry. I am for the better part a positive person and in this instance take comfort in the knowledge that this will end and there will be a recovery. How long this might take and what the event landscape will look like ‘post-virus’ is unknown. In the meantime, be kind to one another.
If you could change one thing about the events industry, what would it be? My main bug-bear is with the event
tendering system. Small boutique agencies chew up lots of resources in both people hours and cost in preparing tenders, taking us away from the dayto-day servicing of other clients. There should be some remuneration in place to compensate tendering agencies.
What’s the best advice you’ve ever been given? ‘Progress over perfection’ – I have this written on a Post-it note and stuck on my computer.
What’s the biggest lesson you’ve learnt during your career? Know and understand your event insideout before you arrive on site. That way, if something does go slightly pear-shaped, you’ll be in a much better position to find ways of mitigating any potential negative impacts. It’s not about what goes wrong, it’s all about the recovery.
What are the things you can’t live without during an event? A large lanyard pouch to hold lip balm, phone, pen and mints, plus a well stocked stationery kit. n
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