Spice issue 102 Spring 2023

Lana Bogunovich Editor

Managing Director

Simon Grover

Publisher

Paul Wootton pwootton@intermedia.com.au

Editor

Lana Bogunovich lbogunovich@intermedia.com.au

Contributors

Matthew Sainsbury

National Sales Team

Katherine Ross, Charlotte Marshall Production Manager

Jacqui Cooper jacqui@intermedia.com.au

Production Assistant

Natasha Jara njara@intermedia.com.au

Art Director

Alyssa Coundouris

Prepress

Tony Willson

Subscriptions subscriptions@intermedia.com.au

The opinions expressed by contributors and advertisers in SPICE magazine are not necessarily those of Food and Beverage Media's management or staff.

All material contained in SPICE is copyright.

Spice Magazine is published by Food and Beverage Media Pty Ltd

(ABN 81 163 792 292)

41 Bridge Road, Glebe NSW 2037

ph: 02 9660 2113, fax: 02 9660 4419

ISSN 1832-7176

Going beyond the ordinary

Welcome to our spring issue!

As the vibrant colours of spring burst into bloom, we wanted this issue to be a celebration of the talent, creativity and innovation shaping the industry and bringing people together.

In the ever-changing landscape of business events, creative new concepts and boundary-pushing innovations are emerging at lightning speed as our craving for meaningful connections and wow-factor experiences grows.

Whether it’s a conference for thousands or an incentive for 10, people are driven by their desire to connect with others, and they actively seek out experiences that not only impress, but also resonate on a deeper level. At the heart of events that go beyond the ordinary is the most powerful force of all – human connection.

However, none of it would be possible without the incredibly dedicated and talented professionals that help bring it all to life, so turn to page 12 and raise a glass to our annual Hot 100 Services & Suppliers, as voted by you.

To get the scoop on the latest trends in event tech, including the hot topic on everyone’s lips – AI – flick over to page 28 for all the expert insights.

We also check out how mega venues are harnessing creativity together with cutting-edge technology to create events that engage all the senses (page 34), check out some stunning team retreats across Australia and New Zealand (page 56), and set sail on an incentive adventure of a lifetime aboard Club Med 2 on page 50. Happy reading and may your events continue to shine!

THE COVER

Spice

Magazine

Sales and Marketing Team

Katherine Ross + 61 2 8586 6176 kross@intermedia.com.au

Charlotte Marshall +61 2 8586 6216 cmarshall@intermedia.com.au

Visit SpiceNews.com.au for the latest industry news as it happens. Our twice-weekly updates cover venues, suppliers, destinations and technology, as well as inspiration and tips to help you plan stand-out events.

@SpiceNews @SpiceNewsMag @SpiceNewsMag Spice Magazine

Spice Magazine and spicenews.com.au are proud media partners of:

DISCLAIMER

This publication is published by Food and Beverage Media Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

Copyright © 2023 - Food and Beverage Media Pty Ltd.

ON

CENTREPIECE at Melbourne Park.

With its stunning coastline, pristine beaches, and picturesque inner city park, Perth, Western Australia is the perfect backdrop for your next business event.

Delegates can enjoy world-class infrastructure, innovative spaces and the opportunity to collaborate and network with like-minded individuals.

Or explore Perth’s vibrant street art scene, cruise down the Derbal Yerigan (Swan River) and indulge in immersive culinary experiences.

WWW.BUSINESSEVENTSPERTH.COM

OPTUS STADIUM, PERTH

Health and wellness

More than ever before, people are concerned about self-care. People are prioritising health, taking care of themselves and ensuring they can maximise their wellbeing. Incorporating health and wellness elements into experiential activities to promote and support a healthy lifestyle among delegates will always be well received. AI

AI has changed the experiential and events landscape – for the better. It helps marketers more clearly understand their consumers, predict attendance numbers, identify popular sessions or activities, provide real time communication and even forecast revenue. The right tools and technology will be the superpower to reach your target audience.

The Park Communications is an award-winning experiential agency which works by creating Brand Proof - an eclectic, creative technique to maximise actions through owned, earned, paid and shared channels, in a memorable way and at scale. They give us their view on what's trending and what's not.

Marketing silos

Isolation between departments. Business outputs and marketing initiatives should sing together whether that’s experiential, PR, and social teams working together to achieve the best results possible. This will only improve the customer experience and ultimately, ROI.

Lengthy experiences

We are time poor, so we need to consider activities that are punchy and relevant. Pending the target audience and type of experience, a two-hour period should be sufficient for amplifying key messages and providing a worthwhile engagement opportunity.

Stunts

Brands are wanting creativity with impact. Since the pandemic, some budgets have been scaled back, but marketers seek high value stunts that garner nationwide coverage with amplification through social media.

Going up, going down

putting the environment

Not

first Australians are mindful of the increasing problem of waste and are demanding sustainable experiences, products and services. In particular, younger audiences are more willing to engage with brands that focus on positive impact.

BEN SORENSEN

host | MC | Presenter | master of banter

Get to know Ben:

Ben loves hosting a wide range of events, & is happy to travel anywhere!

Ben has a Unique, intelligent wit connecting with your audience while staying on time and schedule.

Ben not only MC’s, but loves panels, video & social media too!

Perfect for events, conferences, gala dinners, expos, launches, shows & envelope openings!

Book in 2023 and get Ben’s Social media upgrade pack as a BONUS!

(Valued at $500)

Start the conversation . . . BENSORENSEN1.COM

Follow the adventure

PS... I drew the arrow myself.

Upfront

Rydges Melbourne

Following a full renovation, Rydges Melbourne has reopened with 370 transformed guest rooms, a new restaurant with private dining and two levels of indoor and outdoor state-of-the-art conference, event and meeting spaces. It also features a rooftop pool for 40, an outdoor terrace with city views for up to 360, and the transformed former Bobby McGees venue, now Centre State, with soaring seven-metre-high ceilings, a seven-by-four-metre LED screen and state-ofthe-art sound. The Australian-owned brand’s ‘Refreshingly Local’ ethos supports Victorianbased businesses throughout every aspect of the hotel including artwork, guest amenities, and all food and beverage, from the new Bossley Restaurant to the event catering.

New + noteworthy

Pullman Sydney Penrith and Western Sydney Conference Centre

Penrith will welcome its first 5-star hotel in August with the opening of Pullman Sydney Penrith, along with the brand-new Western Sydney Conference Centre (WSCC). The world-class precinct comes at a pivotal time as Western Sydney embarks on a new chapter of growth, ahead of the opening of the Western Sydney Airport, scheduled for 2026.

The hotel features 153 rooms with junior suites available, a cutting-edge wellness and fitness centre and a personalised sleep menu promising a great night’s sleep. WSCC is adjoined to the hotel and features sophisticated flexible conference spaces which span over 1,250 square metres. It will serve 1,000 seated guests and visitors can expect an unparalleled premium service with the latest wireless AV and staging capabilities and a sustainably minded food and beverage offering which showcases quality local growers and producers throughout the region.

Moxy Sydney Airport

Part of the Marriott Bonvoy portfolio, Moxy Sydney Airport is the first Moxy hotel to open in Australia and is conveniently located just 10 minutes from Sydney International Airport and 20 minutes from the CBD. Featuring a bold and playful design, it offers vibrant communal spaces, 24/7 dining options, and flexible working and meeting spaces. There are nine different room types ranging from queen size to quad bunk beds, all featuring a cleverly designed space with ensuite bathrooms, customised foldaway furniture and open storage options. For meetings and events, the hotel boasts 247 square metres of space which includes six event rooms and five breakout rooms, as well as an outdoor terrace for alfresco functions with city views. The largest space can accommodate up to 50 guests. A full suite of AV, meeting equipment and supplies, catering and events services is also available.

Flex by ISPT Collider, Sydney CBD

Located at 477 Pitt Street, in the heart of Sydney’s Tech Central, Collider is housed within the former Australian Gaslight Company showroom. This historic space turned 100 years old in December 2022, and has been fully transformed to offer one of the most architecturally unique event spaces in central Sydney. Ideal for almost any type of event, Collider can host the likes of seminars, gala dinners, performances and award nights, accommodating up to 250 cocktail. The space is highly versatile and also features a 219-inch rotating LED screen which can be set in four different positions. However, the truly special feature here is the spectacular domed ceiling and classic columns, which lend an air of grandeur and intrigue to any event.

THE FIRST CHOICE VENUE

FOR EVENTS IN SYDNEY’S CBD

13 fully accessible event spaces that can cater for impressive conferences up to 500 delegates, for small workshops and training sessions, dinner and cocktail events.

LET US HELP TURN YOUR IDEAS INTO A SPECTACULAR REALITY

Daring to dream

CENTREPIECE at Melbourne Park has opened a window to creativity that is taking the traditional gala experience to soaring new heights.

When you walk into a gala event, you don’t expect to see a piano suspended from the ceiling – or a 6-metre-tall LED screen transformed into a door.

But at CENTREPIECE at Melbourne Park, a surprising new wave of events are being curated. The venue opens a window to creativity and enables brands, businesses, and individuals to dream up exceptional gala experiences. And behind the curtain, a plethora of capabilities, specialists and exclusive partners are making it all possible.

From the fresh, local produce that goes into the customised menus to the spectacular rigging capabilities and technology that can transport you to another place – the traditional gala experience is, quite literally, being taken to new heights.

Creating the “wow” factor

CENTREPIECE venue manager Tania Marshall said the expectation of eventgoers has changed dramatically in recent years, with attendees more selective than ever. In turn, venues like CENTREPIECE have had to step up their offering and create a real sense of exclusivity and excitement.

“People want an exemplary experience,” Marshall said.

“From guests being able to find amenities that are clean, high-end and stocked with everything they need – to the additional elements like custom lighting, rigging, decorative items and a bespoke menu.

“They’re looking for their needs to be met before they have to ask and for an experience that is fun, premium and overall, second to none.”

And that’s exactly what the CENTREPIECE team, together with the client, helped create at the Australian Institute of Architects Award Night in June this year.

Like something from the Oscars, a professional photo studio was set up on the side stage so award winners could have a ‘moment’ post-receiving their accolade (think professional photo booth, but better). Meanwhile, a surprise reveal on the terrace, which overlooks the city skyline, was set up to mark the end of the official proceedings and the start of the celebrations. Consisting of champagne, confetti and luxe decorations including imported Italiandesigned lighting, the activation was an example of how the venue is enabling clients’ creative visions to come to life for a flawless event.

This was evident at the 2022 Asia Pacific Incentives and Meetings Event (AIME) Welcome Event too, which was held at CENTREPIECE for the first time.

Guests were treated to a night akin to a Broadway show, beginning with a group of roaming musicians and acrobats leading them through the wider Melbourne Park to CENTREPIECE.

Inside, aerial performers twirled from the eightmetre-high ceilings above while a grand pianist on a suspended platform stole the show.

Above: CENTREPIECE at Melbourne Park re-imagines the gala experience.

MicroHire event staging manager Corey Bulley said the activation, which took months of planning, was totally unique and combined many elements to create a “wow factor”.

This included a six-metre-tall LED screen, installed and secured by resident staging company Showtech, which became a focal point of the night.

“Positioned behind the screen were two of Showtech’s technicians, ready for the all-important moment where the screen turned into a set of doors and seemingly parted when one of the aerialists walked over and timidly knocked, seeking entry,” Bulley said.

“The attendee reaction was audibly noticeable.”

Teamwork makes the dream work

Unsurprisingly, a lot of ideation and planning is required to execute such prestigious events. Teams from across CENTREPIECE work together to ensure every detail is perfected – from the menu to the sound levels and the positioning of every projection or performer.

And they’re not afraid to take risks or do things a little differently either.

In May 2022, the annual Committee for Melbourne gala dinner showcased some impressive, innovative and sustainable new ways of creating a unique event.

Above: Bespoke menus augment the guest experience.

Top right: Eventgoers today are looking for an exemplary offering of food and entertainment.

Bottom right: CENTREPIECE is already earning a reputation for events with the ‘wow’ factor.

The venue’s pre-function area was transformed into a forest while paper menus were replaced with a modern projection onto tables.

Marshall said food was also being reimagined and could be a creative way of making an event stand out.

“The menu can be a great way to create a moment that guests can be a part of - from consuming the food or playing a role in its preparation to food stations, live cooking stalls and roaming oyster shuckers,” she said.

This new age of gala events is only just beginning and with venues like CENTREPIECE, a masterpiece can really be created.

Looking ahead, Marshall said creativity and innovation would be essential to putting on an experience guests not only choose to engage with but are blown away by.

“For the CENTREPIECE team, creating an experience at an event translates to making positive, lasting memories,” she said.

In 2022, CENTREPIECE took out top honours in the Victorian Tourism Awards for the best new tourism business, further demonstrating their ability to turn the event space into a masterpiece for any occasion. n

“For the CENTREPIECE team, creating an experience at an event translates to making positive, lasting memories.”

Tania Marshall

Hot 100

Services and Suppliers

A stunning image of Sydney Opera House, captured by Oneill Photographics, finalist for best photographer or videographer.

Shining a spotlight on the industry’s best and brightest stars, our annual feature is a celebration of the top events providers and suppliers, as voted by you. Get ready to discover who’s made the cut in this exclusive compilation, curated to inspire and guide you in selecting the finest partners for your next remarkable event.

Event management

Event Technology

Forum Group Events & Marketing

Leaders in Short-Term Technology Rental For Business and Events

• Audio Visual: LED TV’s, video walls, projectors, exclusive Giant iTab, VR & Gaming

• Apple Rentals: MacBooks, iMac Pros, 27” 5K iMacs, iPads & iPhones (of all types)

• Business & Office Equipment: PC’s, notebooks, printers, copiers, servers, Video conferencing, storage devices

• If your business needs it, WE RENT IT!

Exhibition construction

Expo Centric

@expocentric

Expo Event Services

@expoevent_services

Outstanding Displays

@outstandingdisplays

Moreton Hire

@moretonhire

Creative Hire

@creativehire_aus

“

SPICE READERS LOVE: Exhibition Construction Expo Centric - They work fast and consider the client’s needs.

Event equipment hire

Open Eyre Event

@openeyreevents

Harry the Hirer

@harrythehirer_events

Blissful Events

@blissful_events_sydney

Moreton Hire

@moretonhire

Bennelong Event Hire

@bennelongeventhire

Virtual event platform

EventsAir OnAir

@eventsair01

Create Engage - Create Live Pro

@createengage

Encore Event Technology – Chime Live

@encoreapac

CrowdComms Pty Ltd

@crowdcommseventtech

Jomablue

Jomablue

Create Engage - Create Live Pro

Moreton Hire

Bennelong Event Hire

Beverage or bar supplier Event caterering

Level Eighteen

@level_eighteen_drinks

Drinkability

@drinkability.sydney

BARBAE

@barbae.sydney

Liquid Infusion Mobile Bar & Cocktails

@liquidinfusion

Kubarz – The Beverage Experience Experts

@kubarz

Spicy Catering

@spicycateringsydney

Laissez Faire Catering

@laissez_faire_catering

Wine & Dine’m

@winendinem

Pearl Catering

@pearlcatering

Bayleaf Catering

@bayleafeventcatering

“

SPICE READERS LOVE: Event Catering Spicy CateringThe quality of their dishes and their attention to detail.

Kubarz – The Beverage Experience Experts

Laissez Faire Catering

Australia’s most reliable transport logistics provider.

Specialising in logistics for shows, events and exhibitions when reliability and deadlines are critical.

From small packages locally to full containers globally, we are your true logistics partner with sound advice and effective solutions.

SPICE READERS LOVE: Best Individual Ben Sorenson - Great mix of humour, knowledge and fun!

Theming, props and design supplier

JAK Creative & Events

@jakcreative

Funktionality Events and Experiences

@funktionality

D PLUS D Events

@dplusd_events

Sydney Prop Specialists

@sydneypropspecialists

The Prop House @theprophouse_

Individual performer/speaker/DJ

Ben Sorensen @bensorensen1

Brihony Dawson @brihonydawson

Christo Alexxander @christoalexandermusic

Laser Beak Man by Tim Sharp @laserbeakman

Hot Dub Time Machine @hotdubtimemachine

Event florist

Style by Nature

@stylebynatureflowers

The White Orchid Floral Design

@thewhiteorchid

White House Flowers

@whitehouseflowers

Lady Gnarbo Floral Atelier

@lady_gnarbo

Butchers Daughter @butchersdaughterau

“

Style by Nature

Ben Sorensen

Photographer or videographer

Oneill Photographics

@oneillphotographics

Camera Creations

@cameracreationssydney

Create Engage

@createengage

Inception Video Production

@inceptionvideocorporate

Novasoma photography

@novasoma_photography

SPICE READERS LOVE:

Photographer

Novasoma PhotographyShe’s professional, efficient, connects with the crowd and always has a smile on her face.

Team building provider

Hidden Door Experiences

@hiddendoor_experiences

SongDivision

@songdivision

Be Challenged Team Building Pty Ltd

@bechallenged

Cheeky Food Events Pty Ltd.

@cheekyfoodevents

Thrill, Brisbane thrill.com.au

Hidden Door Experiences

Camera Creations

Fireworks, lighting or visual effects

Howard & Sons Pyrotechnics Displays

@howardsfireworks

Skylighter Fireworks

@skylighterfireworks

Foti International Fireworks Pty Ltd

@fotifireworks

DazzleFX Fireworks

@dazzlefx_fireworks

Sydney Fireworks & Pyrotechnics

@sydney_fireworks_pyrotechnic

Skylighter Fireworks

Amusement hire

Action Events

@actioneventsaustralia

Aussie Amusements

@aussieevents

Camelot Amusements

@camelotamusements

Planet Entertainment

@planet_entertainment

Joyland Amusements

@joyland_amusements

Corporate gift and merchandise supplier

JAK Swag

@thesustainableswag

Honeycomb Agency

@honeycomb_agency

ExecuGifts

@execugifts

The Goods Tube

@thegoodstube

The Hamper emporium

@thehamperemporium

SPICE READERS LOVE:

Corporate Gifts

Swag -

Action Events

Transport (bus, limousine, boat, vessel, etc)

WA Instyle Tours @wainstyletours.com

CTL Event Management @ctl_event_management

Murrays Coaches @murrayscoaches

Coach Hire Australia @coachhire.com.au Get Chauffeured @getchauffeuredhirecars

Honeycomb Agency

CTL Event Management

“

Jak

Their focus on sustainability and local product while still being on brand.

CONFERENCE & EVENTS CENTRE

Address : 59 Cameron Avenue, Belconnen ACT

Enquires: HB390-SM@Accor.com

Phone: 02 65104 300

Exciting news! We're pleased to announce the upcoming launch of the 59 Cameron Avenue Conference and Event Centre. This new complex, located on the top level of the Mercure Canberra Belconnen, offers a range of modern spaces perfect for small board rooms or larger gatherings of up to 400 people. With sweeping views of Lake Ginninderra and the Brindabella mountains, this purpose-built venue provides a light-filled and technologically advanced setting for all your event needs. We can't wait to welcome you when we open our doors in January 2024!

- 5 Versatile conference and event spaces, all with natural light

- 125 accommodation rooms

- Latest AV for both in-venue and hybrid conferences

- On-site parking 350 spaces

- Capacity 20-400

PR and marketing

Zadro @zadro_agency

Milestone Creative Australia

@milestonecreativeaus

Soda Communications

@sodacommunications

Seven Storeys

@seven.storeys

Thrive PR and Communications @thrivepr

Support services

THE MONDAY GROUP

@themondaygroup

Jitjatjo Australia

@jitjatjo_au

Apex Event Recruitment

@apex_event_recruitment

Clifford Wallace Agency @cliffordwallace

A LIST Guide

@alistguide

“

SPICE READERS LOVE: Support Service

Jitjatjo - Ease of use, I was able to place an order for the next day while running an event at the same time.

Milestone Creative Australia

Jitjatjo Australia

5 Trends to Boost Your Event Marketing Strategy with Technology

Today, there are more opportunities for event planners and marketers to engage their audiences and maximise the impact of their events. Whether you host in-person, virtual or hybrid events (or a mix of all three), all it takes is the right technology partner and a healthy appreciation for a digital-first mindset.

Here are five industry trends to embrace in 2023 to boost your event marketing strategy and create deeper, more meaningful connections with your attendees, customers and prospects:

1. Digital transformation comes to in-person events

Virtual events helped to prove the value of digital touchpoints to help planners and marketers analyse and prove the impact of their events. Today, we’re seeing the same digital touchpoints being incorporated into in-person events, allowing organisations to better understand their attendees’ interests and measure the direct impact. Allin-one event management platforms like Cvent enable the seamless collection of these touchpoints and facilitate deeper engagement across all event types.

2. Continuous engagement will be key

Unlike in-person events, virtual experiences, webinars, and on-demand video content, are not confined to specific start and end dates. The content is accessible whenever and wherever people want to consume it – which means more opportunity to engage with your target audience. Capitalising on this engagement opportunity across the buyer journey will be crucial for marketing teams to drive revenue. Cvent offers deep personalisation functionality, content discovery tools, and networking solutions that make it an ideal platform to support continuous engagement across all event formats.

3. Event data is enabling more personalisation

More digital touchpoints means more attendee data, enabling a more personalised attendee experience. Event technology platforms, like Cvent, capture and organise event data in one dashboard to power smarter, faster attendee follow-up, and help marketers and planners easily prove event ROI.

4. Event tech spend is increasing

Event organisers now have access to a wide range of cutting-edge tools and platforms that can help them create more engaging and immersive event experiences. Going forward, event technology should be a key part of an organisations’ marketing tech stack and it should be deeply integrated with their CRM and other systems to ensure a more holistic view of overall event programme impact.

5. Video will be a key medium to increase engagement

Leveraging an event technology partner that offers easyto-use video recording, editing, storing, and organising tools, helps planners and marketers make the most of their event content and drive engagement long after the event has ended.

As these trends show, events of all types and formats are becoming increasingly digital. With Cvent, you can deliver your entire event programme, from webinars to major inperson conferences, with a consistent attendee experience. With its flexible and scalable platform, you can easily increase attendance, optimise engagement, make informed decisions throughout the entire event lifecycle, and most importantly, maximise and prove ROI. There’s no better time to embrace technology and transform your events!

By Jack Ukil, Senior Director Sales, Cvent Australia

AI, PERSONALISATION AND DYNAMIC EXPERIENCES

When it comes to events, nothing beats the in-person experience. But they’re especially elevated when hybrid and virtual learnings can be brought in and applied to physical spaces. That is the direction in which event tech is heading, rapidly transforming the way that AV companies approach their work and how they engage with organisers.

One key innovation is the increased emphasis on “mobile” technology. In particular, there is a new wave of innovation with screens that are significantly adding to the event experience.

Encore director of innovation and technology, Daniel Lourenco, says 21:9 ultrawide monitors are the next big thing to emerge in the realm of event planning, and have garnered considerable interest at the recent InfoComm exhibition.

“These displays boast an extraordinary 21:9 aspect ratio, offering an expanded expanse of horizontal screen space compared to traditional 16:9 monitors, while maintaining the same height,” Lourenco says.

“Such monitors have gained popularity for their ability to create an immersive event environment, enabling presenters to juxtapose their slides or other content side by side, all without the necessity of additional screens.”

As a result, attendees are bestowed with an unparalleled viewing experience, fostering a profound sense of connection to remote participants present in the room, and according to Lourenco, this is just one of several such mobile technologies that are primed for extreme innovation in the months ahead.

Above: Intelliflo Conference by AV1.

Right: Encore’s Daniel Lourenco presenting in front of the 21:9 ultrawide monitor.

Tech-driven experiences are transforming events at the speed of a runaway train, and event organisers have an unprecedented ability to really make their events stand out, Matthew Sainsbury writes.

“There’s an application coming soon that will utilise the microphone on your mobile device to pick up audio from the speakers in the room, to listen through your headphones. The microphone will pick that sound up with a latency of under 15 milliseconds, which is barely noticeable. You can then listen to the presentation in any language you want through artificial intelligence. It’s a remarkable technology that will bring real-time multilingual functionality, as well as closed captioning further down the track to in-person events.”

In addition to the screens, Lourenco says many clients are looking to get more out of the AV, especially in lighting.

“Special effects lighting is used to give events, whether it be a conference or especially a gala dinner, more pop,” he says.

“Essentially, clients are looking for any way they can create a point of difference to give their delegates a better experience.”

The revolutionary impact of AI

Broadly speaking, AI is primed to significantly enhance the event experience in the years ahead –perhaps in ways that haven’t been thought of yet.

Among the areas where AI is poised to play a transformative role in event management is in the real-time feedback that it’s going to enable. It will be able to effectively gauge audience engagement and sentiment. In the short term, this will be used to supplement other forms of post-event feedback, but in the future, event organisers will be able to leverage this information in real-time to adjust content to suit the audience.

Another application of AI that Lourenco mentions is on the horizon, will be relevant to hybrid and virtual events too. AI will allow for multiple cameras to be set up, with automation switching between them to bring broadcast quality to the footage being captured and streamed, resulting in more dynamic, engaging and higher quality content.

“If you look at where things are going, many clients want to be adaptive to spaces and to be different. They don’t want to be locked into one way and one size fits all,” Lourenco says.

Another company investing heavily in AI for events is integrated event planning platform, Bazzle, whose chief executive officer, Divey Punj, says chatbots – which we are now all familiar with from various websites – will have a role to play in the physical event space.

“Bazzle has taken a giant leap in the realm of AI with the integration of our specialised AI chatbot,” Punj says. “The platform now offers a simple and conversational experience, allowing users to interact effortlessly through text or voice commands, gaining instant on-demand information and seamless task delegation.”

When there are no sessions where the audience flags, and events are supported by rich media, gamification, and personal experiences, the value of in-person events will only accelerate further.

“Leveraging the power of OpenAI and other robust AI tools, we have fine-tuned our AI to cater specifically to the dynamic needs of the event industry.” →

“Essentially, clients are looking for any way they can create a point of difference to give their delegates a better experience.”

Daniel Lourenco

“The way technology is evolving is simply changing how we work and what we do for clients.”

Keith Wootton

Hyper-personalisation on the cards

AV1 managing director, Keith Wootton, also sees the value of personalisation. He suggests that one avenue towards personalisation will be to have more content made available at events.

“Imagine getting to the point where content feels curated for you,” Wootton says. “It will be possible to have 300 sessions at a conference rather than 30 sessions. Once the key presentations are done, people could use headsets or other devices to access the supporting content that is most relevant to them, but at the same time, they’re still gathered in one place for the networking side.”

Now that content can be digested in a lot of different ways, Wooton says the future will treat event spaces as an entirely different kind of blank canvas.

“When I attend an event, is it a worthwhile experience to sit through eight sessions of which six are irrelevant to me? People are not going to just sit there looking at dual-screen projections and a presenter on stage. The entire space is going to be a blank canvas over which there will be content that is accessible through mixed reality goggles and so on.”

Bazzle is likewise bullish on the potential for personalised experiences via AR and VR.

“AR and VR are becoming increasingly popular in the event industry, offering interactive and immersive experiences. AR allows users to interact with virtual environments and objects through devices, while VR provides event attendees with realistic experiences and the feeling of being in a different world. Even post-COVID, this area is expected to grow and provide a huge scale potential for event organisers,” Punj says.

These might be future-thinking innovations, but companies such as AV1 are already preparing for this new paradigm. With technology capabilities being broader and more critical to the event experience, AV1 has actively started to shift the way it hires and the people that it looks for.

“A traditional sound engineer from yesteryear now needs to be Cisco certified, for example, and is now across IT systems,” Wootton says. “There are huge advantages there in terms of the operation, and the quality of sound, lighting, and vision. But, it is also a huge change in the manner in which we hire, since we are now looking for younger IT-savvy people.

“The old engineers like me are kind of being put out to pasture,” Wootton laughs. “The way technology is evolving is simply changing how we work and what we do for clients.”

Ultimately, Wootton adds, clients aren’t looking for products. They don’t really care what technology they’re using, or how screens and lighting systems work, and they don’t want to understand the technology - they just need to apply it in a creative manner to help their event distinguish itself. For this reason, event tech companies also need to be able to engage with their clients creatively, to help them think outside the box in terms of what is possible through technology, and then convert that into a memorable experience.

“When COVID-19 hit, there was this necessity for us all to really, rapidly adapt our services and become broadcasters,” Wootton says. “The outcome of that was a lot of knowledge gained, and what was going to be a disaster for our industry has turned out to be so beneficial.

Now we have all these new skills and offerings, and the ability to better communicate what we can turn the ballrooms and event spaces into for our clients.” n

“AR and VR are becoming increasingly popular in the event industry, offering interactive and immersive experiences.”

Divey Punj

Above: Lancôme Rénergie Launch by AV1.

Three myths about tech and in-person events debunked!

With event venues back to bustling with more delegates than ever, it’s as if in-person events never went away. Now, thanks to the recent advancements in event technology and its increased adoption by event attendees, we can take the event experience to a whole new level. Leveraging the investments made in digital solutions allows us to deliver remarkable in-person moments.

Myth #1 Technology confuses attendees

Once upon a time, you wouldn’t dream of asking delegates to download apps and scan anything at an event, but we’re now comfortable with using technology to engage with spaces. The widespread use of smartphones and the familiarity of most people with QR codes have made tech-driven event check-ins more efficient and effective than ever before. These experiences are now viable for a wider range of events, as they are comfortably used by attendees.

Myth #2 Technology is too expensive

Think about what technology delivers to an event: A better experience for delegates and new ways to engage with the content. From additional interactivity during presentations to immediate feedback and a better buzz, both within the event and outside it, the right application of technology makes an event thrive, providing exceptional ROI. It has also never been cheaper or easier to implement, as platforms have become more intuitive both for organisers and delegates.

Myth #3 Technology isn’t enhancing the in-person experience

From the moment a delegate downloads the event app and scans the QR code to check in, you’ve got a new data-driven opportunity to engage them. It can all start right at the point of check-in with a simple QR code scan allowing delegates to have their badge printed out in seconds. No more queues, no more frustration. This allows you to kick things off with an immediately positive event experience. From providing superior wayfinding, to pushing out time critical communication and collecting real-time feedback on the event as it progresses, technology is a touchpoint for providing a richer and more personalised event.

First, Sprintr revolutionised registration, now its sights are set on facilitating easy and innovative event experiences with great event technology. Event organisers don’t have the time to uncover the details of every new and innovative solution out there. But Sprintr does. The team will discover which technology solutions work best for you, then implement and manage them, so you don’t have to.

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hello@sprintr.com.au

Microhire’s tech experts

unveil top five trends shaping event industry

With advancements in LED technology, we’re seeing an increase in their use for interactive environments, enhancing audience engagement and elevating the overall event experience.”

4 Live streaming and webcasting

The lessons learned from the recent pandemic-induced shift to online platforms have resulted in the integration of live streaming and webcasting into the fabric of live events.

Microhire’s tech experts, general manager of infrastructure, Nick Reilly, and group portfolio manager for production, Coan Gerber, bring their combined expertise and foresight to identify the latest and most impactful trends shaping the industry.

Guided by their insights, Microhire is not just observing the transformation in event technology but actively leading it by investing in the latest advancements and empowering their clients with innovative solutions for unforgettable experiences.

1 Augmented Reality (AR) and Virtual Reality (VR)

AR and VR technologies are ushering in a new era in the live events industry. By creating immersive, digital experiences, event organisers can captivate audiences in previously unimaginable ways.

“We’ve entered an exciting phase of technological transformation,” Reilly says.

“With the use of tools like the 3D creation tool Unreal Engine and camera tracking, we’re enabling our clients to transport attendees into virtual rooms for live presentations. The boundaries of what is possible are constantly being expanded.”

2 Projection mapping

A longtime staple of large-scale events and concerts, projection mapping technology is experiencing a resurgence. As technology becomes more compact and powerful, it is becoming accessible to a wider range of clients and events. “Projection mapping offers a fresh and exciting dimension to any event. We are using this technology to transform stages, buildings and other surfaces into dynamic displays, adding depth and interactivity to the visual experience,” Gerber says.

3 LED walls and displays

As LED technology improves, largescale, high-resolution LED walls and displays are becoming a standard feature of live events.

“The LED revolution is one of the most transformative trends in live events,” Reilly says. “These displays offer unparalleled flexibility in content delivery and can create visually stunning backdrops.

“These technologies have opened up new ways of connecting with audiences,” Gerber explains. “By broadcasting events to viewers around the globe, organisers can enable remote presentation, participation and interaction, which increases an event’s reach and adds a new level of inclusivity.”

5 Interactive audience engagement

With an increased focus on creating participative experiences, technologies that facilitate audience engagement are becoming crucial.

“Whether it’s via a smartphone app, live polling systems or social media integration, these tools enable real-time feedback, Q&A sessions, and social sharing,” Reilly says. “They foster a sense of community among attendees, making them feel like active participants rather than passive observers, and that helps make events truly memorable.”

With these trends shaping the future of event technology, Microhire is committed to driving innovation, providing its clients with state-of-the-art solutions, and creating exceptional event experiences. For those keen to embrace these trends and elevate their next event, the experts at Microhire are ready to guide the way.

For more information about how these innovative technologies can transform your next event, contact the Microhire team today. The future of events is here, and with Microhire, it’s brighter than ever. n

In an ever-changing landscape of event technology, understanding and staying ahead of emerging trends is crucial.

Microhire sets the scene

An exciting new initiative for Aotearoa New Zealand's capital city, Wellington

Combining the expertise of New Zealand's national museum with Wellington's brand new, flexible conference centre.

Two stunning venues. One experienced team.

Discover more at takina.co.nz

Tākina Wellington Convention & Exhibition Centre Museum of New Zealand Te Papa Tongarewa

THE CREATIVE POWER OF THE MEGA VENUE

Mega venues

Mega venues offer size and scope, with facilities that can draw delegate numbers that dwarf typical venues. But it’s not the size that makes them particularly attractive to event organisers. Rather, it’s what you can do with them, Matthew Sainsbury reports.

Mega venues – and the kinds of events that use them – have been resurgent over the past few years. This has everything to do with the unique and memorable experiences that event organisers can create using the space.

In fact, the sheer volume of the demand for getting back to events has surprised us all. Whether it’s consumers at a sporting event, music concert or expo, or delegates at industry events, the sense of connection and community that events provide is core to us as humans and we couldn’t wait to get back to them.

“I personally thought it would be a two or threeyear burn back to the numbers we were doing in, say, 2019, which was a record year for Sydney Showground,” Sydney Showground general manager, Darryl Jeffrey, says. “But this financial year, we will surpass what we did in 2019 as a record year by another 10 per cent. It’s been staggering just how quickly things have returned.

“People realised during COVID-19 that we take some experiences for granted, and that these can be taken away, so now, when the opportunity comes to do something special, they want to make sure they don’t miss out.”

Limitless creativity, endless possibility

The key then, is to make sure that the event is an experience that is distinctive and memorable.

Village Roadshow Theme Parks, head of conferences and events, Caroline Duveau-Clayton, says, that in her 16 years with the company, she hasn’t done a single event twice in the same way. This speaks to the real advantage of mega venues. The size of the facilities isn’t just about fitting more people into the room – it also enables the event organisers to get creative without limitations.

“We have our own show and entertainment department to develop events from scratch,” Duveau-Clayton says. “We’ve got our own wardrobe team to create costumes and enhance shows. We also have teams of entertainment people and specialists to help on the ground and take the experience to the next level.”

People often think about “mega venues” in terms of scale for large events, but that level of customisation and pizzaz also allows for the most memorable small-scale events, DuveauClayton adds.

“Imagine beautiful tables and floating candles down the Main Street of Movie World for a gala dinner for just 50 people. It won’t feel out of place,” she said. “The flexibility is endless with what we can do in these spaces.”

Mega venues afford organisers scope that goes beyond the facilities and flows through to the menus and catering. As with all exhibition spaces, fully customised menus are available, but mega venues have access to other options that can add a fun and playful twist to a memorable experience.

“Food trucks are extremely popular at the moment,” Duveau-Clayton says. “They’re a big part of our park experiences, and many of our organisers do something like a traditional plated awards dinner for the main course, but then open up the churros and ice cream carts for dessert. Delegates absolutely love that. Add in some rides and people are taking full advantage of the theme park setting and linking it to their event’s themes.”

ESG outcomes are key

Another key item for event organisers is being able to demonstrate environmental, social and governance (ESG) outcomes, Jeffrey adds. Organisers of events of all sizes have ESG outcomes as a reportable item, and so they look to their venue partners to provide experiences that address that.

“It’s not just about the lowest price – in fact, it’s never the main priority now,” Jeffrey says. “Delegates and organisers alike want to know that what they’re doing and the money they’re spending in the venue is being used the right way. For example, a lot of our customers want to know about our First Nations purchasing practices and having indigenous ingredients in our menus and the like. We’ve certainly been very active in that space in terms of our ESG practices. →

Mega venues

“Another area where we’ve been pushing hard is sustainability. We recently upgraded the lighting and air conditioning across the venue and measured the impact across the Easter Show. Over the two-year period, we dropped our carbon emissions by 70 tonnes in the first year and then 50 tonnes in the second year. That’s a total of 120 tonnes over two years, and the equivalent of charging 1.4 million smartphones. These are the kinds of reportable ESG initiatives that organisers are looking for.”

The support of true expertise

Those that run mega venues are typically involved in putting on very large events of their own, and there are specific challenges that come along with managing events of such great scale. That makes mega venue teams an especially useful resource for organisers in planning their own events and addressing the challenges that may arise.

For example, The Royal Agricultural Society (RAS), which operates Sydney Showground, has inhouse experience of staging the Royal Easter Show each year. That event is one of the world’s largest

consumer shows, and in running that event, the RAS keeps itself well informed of key trends and challenges facing its event organiser partners.

Thanks to that direct experience, Sydney Showground also knows where its venue experiences can be enhanced by outsourcing. For example, a short while before COVID, the company went from managing AV internally to outsourcing it to a specialist (Harry the Hirer), which improved the AV experience across the board, Jeffrey says.

“We don’t pretend to be experts in audio-visual,” Jeffrey says. “Things move so quickly with AV, and unless you’re breathing it, day in and day out, it’s hard to remain relevant in that area. So that’s why we outsource to people that do live and breathe it. We find that a better model and our clients are very appreciative of that as well.”

At a time when scrutiny of outcomes is high, event organisers need to be creative and ensure that their events are memorable occasions on the calendar. When it comes to delivering a premium experience that delegates won’t want to miss, the massively customisable nature of mega venue spaces, backed by the scale of resources that the management organisations have available to them, makes the scope of any given event limited only by the imagination. n

“People realised during COVID-19 that we take some experiences for granted, and that these can be taken away, so now, when the opportunity comes to do something special, they want to make sure they don’t miss out.”

Darryl Jeffrey

Above: Sydney Royal Easter Show 2023.

Photo credit: MONDE

Photo for RAS of NSW.

Top right: Glitz and glam at Warner Bros. Movie World.

Below: Dining under the stars at Warner Bros. Movie World.

Your Event Specialist

Discover the advantage of working with Microhire, your trusted partner in event technology and staging. With over 30 years of experience serving the Australian corporate, conference, special events and exhibition sectors, we’re renowned for delivering top-notch customer experiences.

Leave the complexities of AV, technology, and event staging to us - so you can focus on what matters most. As your strategic ally, we transform your ideas into reality, guide you towards your goals, and ensure successful results, all while giving you the comfort of complete peace of mind.

In an era where innovation is key, Microhire is committed to staying ahead of the curve. We continually invest in advanced technology to give your business the edge it needs. With Microhire, you’re not just preparing for the future, you’re living it - today!

1300 667 095

www.microhire.com.au

Mega venues

Unconventional convention centres

Whether you’re planning a large-scale international conference or an intimate corporate meeting, these convention centres set the stage for legendary events. With vast, flexible spaces, cutting-edge technology, and a capacity to host thousands, these mega venues are pushing the boundaries of event hosting.

International Convention Centre Sydney (ICC Sydney)

Located in Darling Harbour, at the intersection of the city's academic, cultural and technology hubs, ICC Sydney is Australia's leading convention, exhibition and entertainment precinct. Distinguished by its striking design, the Centre is more than a venue - it functions as an incubator of ideas and advocate for community, giving clients the opportunity to contribute to the city’s cultural capital in meaningful ways. ICC Sydney is dedicated to creating accessible, equitable, and inclusive events, that are welcoming to all. Embracing sustainability, organisers can choose carbon-friendly options from menus which celebrate regional suppliers and an all-NSW wine list, along with alcohol-free beverages. It is also the first Convention Centre in the country to launch a Reconciliation Action Plan (RAP) and has deepened its commitment to Australia’s First Nations people with a

With a devoted team of event experts and top-notch ICT infrastructure, ICC Sydney excels in delivering extraordinary and

ICC Sydney features three buildings – the Convention Centre which can host up to 2,000 seated in its Grand Ballroom; the Exhibition Centre with its largest space spanning 19,000 square

Mega venues

Gold Coast Convention & Exhibition Centre

With a range of versatile spaces and state-of-the-art facilities, Gold Coast Convention & Exhibition Centre (GCCEC) is a premier destination for hosting exceptional mega events on the Gold Coast. With the capacity to accommodate thousands of attendees, GCCEC has successfully hosted a diverse range of international conferences, trade shows, concerts, and sporting events, providing a flexible and dynamic venue for any occasion.

Beyond its outstanding facilities, GCCEC’s prime location in Broadbeach provides easy access to stunning beaches, worldclass accommodations, and array of dining and entertainment options, creating a captivating experience for both organisers and delegates.

The Centre’s commitment to sustainability is evident through its eco-friendly practices and green initiatives, reflecting a responsible approach to event hosting, while the dedicated team of event professionals provides exemplary service to ensure seamless event execution and unforgettable experience for organisers and attendees alike.

Quick stats: GCCEC has 10,000 square metres of ground floor exhibition space and 22 meeting rooms, including a tiered 6,000-seat arena which can be divided into three individual spaces.

Cairns Convention Centre

Fresh from its stunning expansion, Cairns Convention Centre is even bigger and better than before, with the ability to now host much larger events. With seamless integration between new and existing spaces, the venue can now comfortably accommodate up to 2,500 guests. The Trinity Room is the largest space and is ideal for gala dinners and large cocktail functions for up to 500 people, with the adjoining pre-function space and outdoor Trinity Terrace affording sprawling views over the Trinity Inlet.

The Centre’s audio-visual capabilities have also undergone a major upgrade, resulting in outstanding integration and a high level of flexibility to meet the most demanding technology needs. All meeting spaces are now outfitted with cameras that have pan, tilt, and zoom control features designed to enhance hybrid events; digital lecterns feature AV controls and builtin preview monitors for easy reference to presentation notes; and state-of-the-art laser projectors ensure visual content is presented in sharp, high resolution.

Quick stats: A total of 10,500 square metres of floor space has been added, and features a new 400-seat plenary, space for 30 exhibition booths, three large meeting rooms, and a new third level with a banquet room for up to 500 people.

MEGA EVENTS DESERVE A MEGA VENUE

Our award-winning venue sets the stage for extraordinary events and unforgettable experiences.

30+ indoor and outdoor venue options

Partnership approach, dedicated to supporting your event vision

The latest in technology and connectivity

Food and beverage offerings using the finest Sydney Royal ingredients

Close proximity to public transport, a variety of accommodation options and over 10,000 parking spaces

Proceeds from every event held at Sydney Showground are reinvested into supporting agriculture and rural communities.

We’d love to hear from you.

Contact us to discuss how we can enhance your next event.

Mega venues

Adelaide Convention Centre

Adelaide Convention Centre prides itself on providing sustainable event solutions that help minimise events’ environmental impact. It was the world’s first convention centre to achieve EarthCheck’s coveted Platinum certification for best practice in business and environmental sustainability and is edging closer to ‘Master Status’ – a 15-year achievement. Beyond its sustainability initiatives, the Centre is a highly modern, flexible and technologically advanced venue, boasting impressive facilities, creative menus and expert service across all aspects. Located along the picturesque River Torrens, the venue comprises three integrated buildings, each featuring a vast range of versatile spaces. Its prime location is another major drawcard, with Adelaide’s cultural and medical precincts, renowned restaurants and top hotels all within easy walking distance.

Quick stats: Across its three buildings, the Centre spans 20,000 square metres of multi-purpose space, with the East Building featuring the highly flexible Plenary. It has tiered seating for more 3,000 people, or 3,000 square metres of floor space, and can be arranged into 15 different configurations.

Mega venues

Te Pae Christchurch Convention Centre

Te Pae Christchurch Convention Centre sets the stage for unforgettable and impactful events in this vibrant South Island city, with dynamic spaces for hosting conferences, exhibitions, and events of all styles and sizes. With its cuttingedge technology, flexible design and easy walking access to top hotels, dining options, and attractions, this world-class facility ensures a seamless experience for attendees and organisers alike. Leading the way in sustainability, Te Pae has also achieved Toitū enviromark gold certification, which acknowledges the Centre’s successful implementation of sustainability operations and its commitment to becoming a certified net carbonzero organisation. In its first 12 months, Te Pae has hosted more than 234 events, welcomed nearly 130,000 attendees, and generated over $50 million in direct economic value for Christchurch. As the Centre enters its second year of operation, the future looks bright with more than 200 events planned for the coming year.

Quick stats: Spanning two levels, Te Pae offers 28,000 square metres of highly flexible and adaptable design, which includes 24 meeting rooms and a 1,400-seat tiered auditorium that can be divided into two 700-seat venues.

Tākina Wellington Convention & Exhibition Centre

Located in the heart of Wellington’s eclectic culture and business district, Tākina Wellington Convention and Exhibition Centre is set to attract hundreds of thousands of visitors each year and provide a huge boost to the local economy with the large-scale conferences and exhibitions it will hold. Since opening in June 2023, Tākina has played host to a diverse range of business events, hosting 13,000 delegates across 30 conferences. The largest so far was the NZ Veterinary Nursing Association which welcomed 840 delegates across its two flexible plenary spaces. The venue and it’s sister venue across the road, Museum of New Zealand Te Papa Tongarewa, are operated by Tākina Events, a local business in Wellington for 25 years, with a dedicated and experienced team. Profits contribute directly to local communities through reinvestment in Te Papa and Wellington City Council projects.

Quick stats: Tākina offers 18,000 square metres of event space across three main levels, plus mezzanine floors. The first two levels are dedicated to business events and can be hired separately or together for large scale events. They feature 2,700 square metres of exhibition space and two flexible plenary spaces with seating up to 700 and 1,600 people respectively.

Photo credit: Jason Mann Photography.

Offer a nourishing and nutritious menu

Ensure the food and beverage offering at your event offers plenty of healthy choices. With more people becoming conscious of what they eat, it is important to acknowledge this at events by offering a variety of dietary choices such as glutenfree, vegetarian, vegan and other healthconscious options. Align with health-aware caterers or demand a more mindful menu from your venue. Consider removing unhealthy sugars and processed food and include alcohol-free beverages.

5 Ways to incorporate wellness into your event

As the trend for health and wellbeing continues to grow, delegates are increasingly demanding wellness be incorporated into the events they attend. The Perfect Events Group chief executive officer, Liliana Sanelli, shares her top tips on how to weave in these elements and tailor them to suit the specific nature and objectives of your event.

In a hyper connected world, never underestimate the power of a tech free space

Offering a tech free space is a great way to get delegates to disconnect and be fully present. By switching off from devices, attendees can engage in conversation and network through face-to-face interactions. Spaces that are free from the constraints of technological interruptions encourage in person interaction, relationship building and meaningful conversation to take place, allowing creativity and innovation to flourish.

Also consider wellness of the planet

Sustainable practices should be second nature to event organisers and all events should be striving to reduce waste. Minimising an event’s carbon footprint is also possible by offering an online element so delegates can ‘attend’ without needing to travel. Event organisers can also use outdoor spaces and incorporate natural themes into the décor to create a mindful and relaxing event. Some catering companies are also offering to recycle plates. All options are welcome.

Incorporate mental wellness and intellectual motivation

Intellectual stimulation is important and offering thought-provoking content guarantees an enriching experience for your delegates. Having forums, debates, and panel sessions will ensure delegates are given the opportunity to immerse themselves in personal and professional development while creative experiences such as interactive workshops promote mental wellbeing.

Offer ways to balance both body and mind

Event organisers should look to offer elements that help balance both body and mind. This may mean offering meditation and mindfulness activities to help attendees find clarity and recharge. Equally, there is a rise in incorporating physical activities and movement during events. Organisers should consider adding group sessions that get the body moving such as jogging, walking and yoga to encourage not only physical and mental wellbeing but also a different way to connect with other delegates. Breathwork sessions during lunch breaks or at the end of the event are also becoming increasingly popular.

“Spaces that are free from the constraints of technological interruptions encourage in person interaction, relationship building and meaningful conversation to take place.”

Liliana Sanelli

MEETINGS 2023

New Zealand: New city, new venue

MEETINGS, now in its 27th year, is New Zealand’s only national trade event for the business events industry, run by Business Events Industry Aotearoa (BEIA).

The first MEETINGS to be held in New Zealand’s capital city, Wellington, took place at the brand new Tākina Wellington Convention and Exhibition Centre on 20 to 22 June.

Beautiful mid-winter sunshine set the scene for a fabulous three days of face-to-face meetings, networking, learning and celebrating. Over 1,200 people attended the event, with 400 buyers from Asia, North America, Australia and New Zealand meeting with 224 exhibitors from 19 New Zealand regions.

The brief MEETINGS is a stellar opportunity to showcase the best of New Zealand to influential buyers from key domestic and international markets. It has gone from strength to strength, now with a record number of exhibitors and buyers.

BEIA wanted to showcase New Zealand’s newest — and its second of three, next-generation convention centres — to the world just two weeks after it opened. Working with Business Events Wellington, the Tākina Events team and key partners Tourism New Zealand and Air New Zealand, BEIA ensured guests got out and about to experience Wellington and other regional destinations of their choice during the week.

The challenges

Delivering a superb event for the most discerning audience – leading event organisers – in a brand new venue and a first-time city did not daunt the team.

Superbly designed with lots of natural light, Tākina has a compact exhibition space across two levels. With a record number of exhibitors, the show floor layout and design was crucial to a successful event.

MEETINGS needs to continually develop and inspire, bringing everyone on the journey. In the months leading up to MEETINGS, exhibitors were offered refresher courses to boost their presentation skills and techniques.

With a core focus on sustainability, BEIA has committed to reducing environmental impact and finding a platform to work towards continual reduction of carbon emissions for MEETINGS year-on-year. All emissions needed to be measured, audited in alignment with strict world-leading criteria, and then offset via quality assessed carbon credits.

The event

MEETINGS 2023 was all about people, connections and collaboration. More than 550 buyers and media outlets from across New Zealand, Australia and the world connected for over 6,000 meetings.

Welcome function at Museum of New Zealand Te Papa Tongarewa.

SAVE

As well as a packed exhibition, the TNZ Knowledge and Destination Hub, Celebrity Speaker Showcase and PCO Masterclasses delivered education sessions from New Zealand’s brightest and best changemakers, trendsetters and thought leaders.

The welcome, at Tākina’s sister venue on Wellington’s waterfront – the Museum of New Zealand Te Papa Tongarewa - was steeped in connection to people and place.

The final celebration took place at TSB Arena’s Shed 6. It may have been the shortest day of the year, but it was also the longest night and with a vibrant indoor atmosphere created an outdoor beer and gin garden vibe with an awesome band.

The results

The show was dubbed a huge success, with impressive feedback from buyers, exhibitors and visitors who all praised the event for its organisation, its location, the show floor design, the people it brought together, and the immense spirit of hospitality (manaakitanga).

MEETINGS 2023 is on target to generate an estimated $110million in business from the appointments that took place on the show floor.

This MEETINGS was the most sustainable yet, with a commitment to reducing the event’s greenhouse gas footprint and gaining Toitū net carbonzero certification as a Certified Event Operation.

Instead of receiving gifts, hosted buyers could choose one of three local charities to which BEIA would donate on their behalf. For one charity, Kaibosh food rescue organisation, this significant donation provided over 3,500 meals to local community groups in need. n

Meetings are in full swing in the Wellington section of the tradeshow.

Roving performer entertains delegates.

Drummers performing at the closing celebration.

Tākina Wellington Convention and Exhibition Centre.

Set sail

Get ready to elevate your events and incentives to new horizons aboard an all-inclusive floating paradise, where luxury and adventure unite for an unforgettable experience at sea.

In a world where human connections and shared experiences have become more cherished than ever, the demand for more meaningful and memorable events and incentives has reached new heights. Beyond traditional gatherings, individuals and organisations are seeking one-of-a-kind experiences that foster connection, collaboration and camaraderie. Not only are such experiences an essential tool in boosting morale, motivation and productivity, they also have the potential to leave a profound impact on delegates, both personally and professionally.

As the pursuit of bringing teams together continues, the demand for exceptional experiences continues to grow, says Club Med general manager – Pacific Markets Australia & New Zealand, Michelle Davies.

“So far this year, more than half of our MICE business has been incentives and what we’re seeing is businesses are really wanting to reward and recognise their teams, and also retain their staff, through incentives,” Davies says.

I’m sitting with Davies in ‘Le Yacht Club,’ – the chic sun-filled lounge onboard Club Med’s very own French

sailing yacht, Club Med 2. We’ve just left Menorca and are on our way to Saint Tropez after having spent the last five days sailing along the picturesque coastlines of South of France and Spain.

From the service and atmosphere onboard to the array of destinations visited, the entire experience has been nothing short of amazing. Morale boosting? Tick. New connections formed? Tick. Memories shared? Tick. A rewarding and ‘exceptional experience’ with ‘wow’ factor moments? Tick, tick, BOOM!

If you’re looking to bring your team together and reward them unlike ever before, getting the keys to a luxurious yacht and sailing around some of the world’s most desirable destinations is sure to tick all the boxes and then some.

Club Med 2

Fresh and fancy from a multi-million-dollar renovation, Club Med 2 has ushered in a new era of luxury for the brand, earning itself a spot in the prestigious ‘Exclusive Collection’ – a discerningly curated portfolio of Club Med’s most luxurious resorts.

Lana Bogunovich steps aboard Club Med 2.

Club Med Opio Provence

If you’re seeking a more traditional conference setting, Opio Provence offers 30 meeting spaces, including a conference space for up to 600 pax. Nestled within an olive grove in the hinterland, it has 429 rooms and suites, 9-hole golf course and outdoor Zen pool, and is a 45-minute drive to Nice.

In addition to brand-new sails and teak decks, the uplift across its restaurants, lounges and cabins has seen the spaces revitalised with new furnishings and a vibrant and contemporary palette inspired by the colours of the Mediterranean. Everything has been done with guests’ convenience and comfort top of mind, whilst retaining the laid-back charm that has made her a popular all-inclusive floating resort since her maiden voyage in 1996.

There are 184 cabins on board, accommodating 380 guests across three categories: Superior, Deluxe and Suite. Every cabin has an external view and is spaciously appointed with an ensuite bathroom with Sothys amenities, workspace, and built-in wardrobe, while Deluxe and Suite also have a lounge area.

On board, you’ll also find four bars, two restaurants, fitness room, day spa by Sothys, a swimming pool on the back deck, and a nautical hall which boasts an array of water sport equipment including new Hobie Mirage Eclipse stand-up paddle boards, scuba and snorkelling gear, and jet skis, with direct access into the water.

Being a French yacht, you can expect top-notch wining and dining with seasonal menus created in partnership with Ferrandi Paris, the renowned French culinary school. Le Saint-Tropez is a relaxed indoor-outdoor space offering a buffet-style breakfast, lunch and dinner service, while Le-Monte Carlo is a more sophisticated affair, with a different three-course à-la-carte menu offered each evening alongside a perfectly paired wine list.

There’s also plenty of champagne, icy cold beer and fresh cocktails, best enjoyed on the sunny deck bars while sailing away from port and taking in the sunset. The ultimate cheers to another perfect day. →

Quick facts

▶ Club Med 2 is the biggest fivemasted sailing ship in the world

▶ 187 metres long

▶ 2,000 square metres of external decks

▶ 8 levels

▶ 184 cabins

▶ 380 guests

▶ 200 crew, including 30 G.Os

▶ The Spa has 3 single treatment rooms and 1 double room

▶ Le Saint Barth (top deck bar), 60 pax

▶ Portofino (middle deck bar), 150 pax, or more with takeover

▶ Monte Carlo (speciality restaurant), 120 pax

Monte Carlo speciality restaurant.

Take the keys to the yacht

Whether you’re planning a team-building retreat or rewarding incentive trip, this resort on the sea lets you seamlessly blend business with leisure while sailing around exotic destinations. And the best thing about it is you can take the keys to the yacht and have it all to yourself to do as you please.

Just like all Club Med Resorts, Club Med 2 can be exclusively hired out, with everything from theming and onboard activities to menus and offshore excursions personalised to your preference. You get to call the shots on things like what the entertainment will be, when the restaurant is open, what kind of menu it serves, with even large-scale personalisations like customising the itinerary doable if given a minimum 12-months’ notice.

“We call it a ‘rent-a-village’, which is a takeover concept where we essentially hand you the keys and you get the entire yacht and its crew all to yourself,” Davies says.“If you want to do themed decorations or have branding throughout, we can do it, or if you want to have a special themed dining experience at the Monte Carlo, we can do it. Any activity can be completely customised to what you want, from wellness experiences like personalised yoga classes to themed welcome cocktails upon arrival – the sky’s the limit.”

If travelling as an incentive group with other Club Med clientele, it’s important to note that while Club Med 2 does not have dedicated meeting spaces, several spaces on board can be privatised (see breakout box), and private venues on shore can also be arranged.

Hot tips:

1. Have your transfers included with Club Med so the transport team can manage any unexpected flight delays or cancellations.

2. Be sure to include a good amount of leisure time into your program to allow delegates the freedom to enjoy experiencing the destinations and the yacht in their own way.

“We understand that groups will want to feel like an integral part of the clientele on board, but that they also want to make sure they have that personalised and exclusive service, which is something we can easily provide on Club Med 2 and in any of our Exclusive Collection resorts.”

In terms of AV capabilities on board, there is a tech support team that can facilitate audio-visual needs, but depending on the scale of what is required and how elaborate, it is recommended tech suppliers be brought onsite to manage which your Club Med event manager can arrange.

Bringing exceptional experiences to life

Whatever your team is into, being able to fully customise the onshore experience is where Davies believes the ‘wow factor’ can really come to life.

“The meetings and events team on board, as well as the Australian team in our Sydney office, can craft anything that you would like on shore, whether that’s a personalised tour led by a local guide, entries into specific attractions, privatised venues for festivities, an Amazing Race-style treasure hunt, or even a food tour of the local market followed by a cooking class back on board. It’s really up to the client how impressive they want to go with a takeover for their own guests, but we love making it happen for them.” →

Le Saint Barth

Le Cannes

Coolfact

Despite being the largest sailing ship in the world, Club Med 2 is much smaller than a cruise ship, meaning she’s able to access some of the smaller islands, ports and offthe-beaten-track destinations.

For planners, the first point of contact is Club Med’s Sydney office, where a dedicated meetings and events professional will liaise with the teams in Paris and onboard Club Med 2 to bring it all together, and will remain with you throughout your entire event journey.

“We take a really personalised approach to the way we do business so the person you deal with when you sign your contract is the one that will be managing everything from start to finish, including accompanying you on your trip and actively delivering your event on-site.”

You can rest assured knowing everything is taken care of, including on-the-ground transfers and accommodations, dietary and accessibility requirements, and any contingency plans should they be required.

The power of the G.O (gentle organiser)

The atmosphere on board embodies the Club Med spirit of conviviality and camaraderie and G.Os are the heart and soul of it, ensuring every moment is a joyous one. With their warm hospitality and enthusiastic energy, this super crew creates a welcoming atmosphere that fosters a sense of belonging and connection among guests. From organising exciting activities and entertainment to engaging with guests in meaningful ways, G.Os brings an extra layer of magic to the Club Med 2 adventure.

“The G.Os are really that convivial ingredient and the unique glue that holds everything together,” Davies says. “They’re able to engage with guests on a personal level and create that special ambience.”

When you take over the yacht, you get the entire team of 30 G.Os on board to bring to life whatever you want. It’s a multi-talented and multi-cultural team too, which can be especially beneficial for businesses wanting to bring teams from their international offices together.

“Something that’s really special about Club Med is that multicultural feel. All of our G.Os speak more than one language and in terms of events and incentives, that crew essentially becomes an extension of the meetings and events team, helping facilitate whatever your program needs. There is incredible value in having an entire hospitality crew there to bring to life anything you want.”

Human connection

With one in 17 Australians cruising, it’s clear that we love to cruise, and along with in-person events, it’s a pastime that was sorely missed during the pandemic. Now, being able to combine the two and bring people together on an adventure of a lifetime, offers an unparalleled opportunity for planners to create something extraordinary.

“I think that post-COVID, we understand the desire and need for events that aren’t run-of-themill – there is definitely an increased demand on pushing the needle on the wow factor,” Davies says.

“Having gone through such a challenging time, we really get it when our clients tell us ‘We need to make this special’. So, while we can do anything, creating those moments that truly bring that human connection to the forefront of an event is what it’s really all about.” n

Above: The nautical hall offers myriad water sports and activities.

Bring your teams together in a perfect blend of productivity and relaxation in these spectacularly scenic retreats designed to foster creativity and connection.

Retreat rendezvous

Spicers Hidden Vale, Lockyer Valley

Blending luxury, comfort and the tranquil beauty of Queensland’s Lockyer Valley, this enchanting property is just an hour’s drive from Brisbane CBD. Dotted throughout the beautifully landscaped gardens are charming cottage accommodations, thoughtfully restored to feature 34 rooms and suites complete with verandas overlooking valley views. In addition to expansive outdoor spaces, there are four meeting and event spaces, each with its own distinct character to cater to a variety of different events. Guests will especially be impressed by the retreat’s renowned culinary experiences, which include its own market garden and the hatted Homage Restaurant. Activities like horse riding, vineyard tours, stargazing, guided nature walks and scenic helicopter flights are sure to foster inspiration and connection among team members. spiceresretreats.com

Kingfisher Bay Resort, K’gari (Fraser Island)

Kick off your shoes and embrace the barefoot eco-luxe vibes of K’gari, meaning Paradise – a fitting name given to the island by its traditional owners, the Butchulla people. Adorned with sand dunes, ancient rainforests and more than 100 freshwater lakes, the Heritage-listed surrounds of the world’s largest sand island provide an inspiring backdrop for corporate retreats at Kingfisher Bay Resort. Ideal for larger conferences and team retreats, there are 152 resort hotel rooms, 109 self-contained villas, and eight executive houses, alongside five versatile purpose-built meetings and events spaces, while multiple restaurants and bars can cater to memorable food and beverage experiences, such as beachside cocktails and creative Asian fusion dining. Activities like 4WD Island touring, ranger-guided walks, and bush tucker tours can be arranged year-round for a memorable team bonding experience. kingfisherbay.com

Bangalay Luxury Villas, Shoalhaven Heads

Situated on the picturesque South Coast, just a twohour drive from Sydney, Bangalay Luxury Villas will have busy teams feeling relaxed from the moment they set foot in this coastal sanctuary.

Combing natural beauty with modern comforts, this boutique property has 14 one-bedroom and two twobedroom spacious and accessible self-contained villas, all with gas fireplaces, private decks overlooking the golf course, and luxe Aspar bathroom amenities. Contemporary and stylish, they’re a home away from home, offering delegates a private and comfortable space in which to relax and unwind.

The award-winning hatted restaurant, Bangalay Dining, showcases the region’s finest produce, delivering exceptional food and beverage experiences, from multi-course degustations and gourmet picnic hampers to tailored catering packages. This space can also be exclusively booked out for up to 120 guests. Guests can unwind by the pool, play a round of golf and enjoy a range of team bonding activities such as yoga and meditation, horse riding on the beach, guided bush tucker foraging walks, wine tastings, surf lessons, cooking classes and much more. A designated event coordinator can help to create a customised itinerary to ensure a conducive environment and memorable experience for your delegates.

bangalayvillas.com.au

Retreats

NT

Bullo River Station, Baines

From the vastness of the land to the vivid colours and native wildlife, the Northern Territory is sure to leave a lasting impression on anyone. Set on 400,000 acres of privately owned countryside at the convergence of the Bullo and Victoria Rivers, this extraordinary Australian property will allow your groups to experience life on a working cattle station with plenty of unique team building activities such as horseback riding, 4WD driving, and cattle mustering. Or, simply spend the time exploring waterfalls, swimming in waterholes, fishing, and discovering ancient Aboriginal rock art. At the end of the day, teams will be welcomed back to the warm outback hospitality with generous and comfortable accommodations, wholesome meals and a refreshing drink. There are 12 guestrooms, each one opening onto shady lawns, for a peaceful place in which to relax and reflect.

bulloriver.com.au

El Questro Homestead, Durack

Perched atop clifftops with captivating views of the Chamberlain River, El Questro Homestead offers a secluded hideaway immersed in the wild beauty of the Kimberley. With capacity for up to 20 guests and exclusive booking options, the Homestead serves as a remarkable venue for corporate retreats and incentive getaways that can customise everything from meals and tours to activities that foster team bonding through unique experiences. There are ten premium suites onsite, featuring luxury touches such as outdoor stone baths, self-service bars and private verandas from which to take in the views. Forge connections over a locally sourced three-course dinner, paired with exquisite wines beneath a star-studded sky, or embark on a guided excursion to discover the wonders of this incredible region. elquestro.com.au

YOU ARE INVITED

In 2023, Navarra celebrates 50 years of celebrating magical events of all kinds, from Weddings to Birthdays to elaborate Corporate events, Fundraisers, and anything else you can think of. There is a reason why they are at the top of their game in hospitality and events and why for 50 years, they are the first choice for so many people.

In remarkable style, they have shown no signs of slowing down with the launch of their new GRAND BALLROOM at Oatlands Estate (formerly Oatlands House). If you’re not familiar with this venue, think an immaculate French Chateau surrounded by landscaped gardens and you will get only a small idea of this unique venue.

With this new ballroom being introduced to the venue, they are now capable of hosting even larger events to meet the demands of their clients.

“Oatlands Estate is a gem in our list of venues, when you arrive there, your first experience is a majestic drive surrounded by lush greens, flowers and even a golf

course, the views are amazing, and that’s all before you enter, the real excitement begins when you arrive at this majestic venue,” said Senior Director Marie Florio.

In terms of quality and offering, this one-of-a-kind venue is leaps and bounds ahead of any other venue in Western Sydney.

“Oatlands Estate is not your typical venue, it gives you a destination feel because it’s a hidden secret in Western Sydney and we love that. Now, we’re spending over $3.5 million dollars to give our clients an all-new event space so they can celebrate their way,” said Sal Navarra.

So, when you’re looking for a destination feel estate event without having to travel, Oatlands Estate with their brand-new Grand Ballroom should be at the top of your very short list.

Give the Oatlands Estate team a call on 02 9683 3355 or visit our website — www.navarra.com.au to book a private tour of this immaculate venue, all while sipping glasses of Sparkling Cuvée.

https://navarravenues.com.au/venues/oatlands-house/

SCAN QR CODE TO REGISTER YOUR INTEREST TO VISIT AND BE IN THE RUNNING FOR A SPECIAL PRIZE ON THEIR OPENING NIGHT.

SA Retreats

Sequoia Lodge, Adelaide

Situated in the splendid Adelaide Hills wine region, Sequoia Lodge comfortably accommodates between 14 and 28 guests which features 14 luxuriously appointed suites. The exclusive lounge lends itself well to small meetings, group dining, and team-building with a mix of spaces, including private boardroom, complete with cosy fireplaces and a sun deck overlooking the valley. Onsite amenities include artesian spring-fed hot pools, an infinity pool, and a wildlife enclosure, while the adjacent Mount Lofty Estate boasts a tennis court, day spa, larger event spaces and five restaurants and bars, including the renowned Hardy’s Verandah Restaurant. The property’s events manager can organise exclusive experiences such as artisanal cheese and wine masterclasses, a Ferrari drive through the hills, and scenic helicopter tours. sequoialodge.com.au

Picnic Island, Freycinet

With its breath-taking beauty and serene atmosphere, this private island sanctuary offers the perfect environment for teams to recharge and reconnect. There are just five double or twin bedrooms onsite so it’s best suited to smaller groups of up to 10 seeking a more hands-on experience – think foraging for ingredients and cooking together. The nearby Freycinet Marine Farm provides fresh seafood for guests to cook themselves, or you can arrange for a local chef to come to the island. The island’s pristine setting and incredible vistas provide a backdrop for relaxation and reflection, where guests can explore its natural wonders, and enjoy nature walks, kayaking and fishing for a well-rounded retreat experience. picnicisland.com.au

EXTRAORDINARY. EXPERIENCE THE GOLD COAST CONVENTION AND EXHIBITION CENTRE

WELLINGTON

The coolest little capital

Vibrant culture, stunning landscapes, and a dynamic, creative spirit. It’s true what they say about New Zealand’s capital city – you can’t beat Wellington on a good day.

Wellington Chocolate Factory

At Wellington Chocolate Factory, team experiences are nothing short of delightful. Treat your team to an indulgent, educational and immersive chocolate journey where they’ll witness the magic of artisanal chocolate-making up close. Guided by skilled chocolatiers, participants can take a behind-the-scenes tour of the factory where they’ll learn about the fascinating bean-to-bar process and the company’s commitment to ethical sourcing and sustainability. But the real highlight is the handson masterclass where they’ll learn the art of tempering, molding, and experimenting with unique flavors while creating their very own bespoke Wellington chocolate bars.

InterContinental Wellington

Known for its exceptional service, stunning views, and sophisticated amenities, InterContinental Wellington has become synonymous with elegance and comfort. Situated near the waterfront in the heart of the city, the hotel is conveniently located to all the major attractions and cultural, dining and retail hubs and features 236 guest rooms and suites, and nine versatile function spaces. It is the largest collection of hotel conference spaces in Wellington and boasts the city’s biggest pillarless ballroom, with all event spaces located on the same level. With its state-of-the-art AV, on-site tech support and a dedicated team of event planners, this award-winning conference hotel can host meetings, conferences and all other types of events from four to 400 people.

Zealandia

Zealandia is a fully-fenced ecological sanctuary that is run by dedicated volunteers, committed to restoring the area as close as possible to its pre-human state. Sprawling across more than 500 acres, this haven of lush native forest set around a reservoir is home to some of New Zealand’s most rare flora and fauna, and it’s almost hard to believe that it’s just a ten-minute drive from the CBD. An enlightening experience for all who visit, Zealandia offers guided group tours and serves as an exceptional events and team building venue, with indoor and outdoor spaces for eight to 200 people and onsite catering available.

Play

Destinations

Parliament

Hosting an event at Parliament in Wellington is an extraordinary experience, granting guests a glimpse into the heart of New Zealand’s political and historical significance. The grand architecture and majestic surroundings create a prestigious atmosphere for events, with iconic buildings, such as the Beehive and Parliament House, providing unique and elegant spaces for gatherings of all sizes. There are seven unique spaces with Banquet Hall the largest, accommodating 280 seated and 450 cocktail. The venue offers modern amenities and top-notch facilities, including the latest AV capabilities and professional event support, ensuring seamless event execution for conferences, seminars, gala dinners and cocktail functions.

QT Wellington

Captivatingly quirky, QT Wellington offers a contemporary art-driven accommodation experience just a five-minute stroll from Tākina Wellington Convention & Exhibition Centre. Each of its 140 guestrooms and 23 suites feature original modern artworks, spacious bathrooms and harbour or city views. When they’re not conferencing or exploring the city sights, guests can enjoy the heated pool and spa, sauna and gym or indulge in cocktails at Lobby Bar and delicious dining at two different restaurants. The hotel has seven distinctly unique spaces for hosting all types of meetings and events, and offers modern tech capabilities, a dedicated onsite events team, innovative catering, and its signature creative flair.

Tour

Liberty Restaurant

This culinary gem on hip and happening Cuba Street is ideal for groups seeking an exquisite dining experience coupled with warm hospitality. Since opening last year, Liberty has made a strong mark on Wellington’s dining scene with its diverse menu which showcases a fusion of global flavours while celebrating New Zealand’s finest produce. Dishes are made to share and beautifully presented to delight the senses, while the carefully curated wine list of international drops is sure to impress even the most discerning tastes. Liberty can host up to 60 guests with a minimum spend required for full venue buyout.

Fine Art Tours

Offering an authentic and immersive experience, these walking tours explore the city’s vibrant art scene, uncovering hidden gems and well-known galleries. Led by knowledgeable guides, the tours are designed to create genuine connections between visitors and local communities with participants gaining insights into the rich cultural heritage and trends shaping Wellington. There is also a city walking tour and food tour, and any tour can be customised to fit your group’s interests and requirements, from one-off tours right through to a full activity program and pre- and post-conference options.

SYDNEY

the change-maker has a new resolve around purpose

An unprecedented wave of radical re-development has taken place across Sydney, which BESydney chief executive officer, Lyn Lewis-Smith, says has enabled a revolutionary shift in the city’s ability to attract global meetings, fostering the growth of Australia’s capability for the industries of the future.

Ifeel privileged to have watched this city grow and mature and with visionaries making insightful decisions that positively impact all who live, work and visit here. Thoughtful placemaking has been behind the creation of new hubs and precincts across the city showcasing all the things that make our global city great.

In the city’s beating heart, the NSW Government and industry are collaborating with the ambition to create the most sustainable, welcoming and inclusive tech hub in the world. Connectivity between industry, tertiary institutions, government and business is hardwired into Tech Central from the ground up, and is providing a magnetic force for global investors, talent and start-ups to set up shop here. In one concentrated area, our brightest and most adventurous minds – Australia’s entrepreneurs and startups - can find all they need to realise breakthroughs in deep tech, MedTech, visual effects (VFX), game design, AI, robotics, quantum, fintech and cybersecurity that will have global implications for good.

Nestled in poll position by our new 24-hour Western Sydney International Airport, Bradfield City will lead the way in sustainable design – a new green city for the ages. What that says about Sydney’s priorities is huge. We’ll now be able to provide curfew-free access for international business event delegates and open the world’s eyes to the regional areas beyond. Our First Nations and multicultural heritage will be brought to the fore – perfect timing as we prepare for the opening of the Powerhouse Parramatta

Museum with new venues, accommodations and 18,000 square metres of exhibition and public spaces, and a new approach to cultural engagement.

Nearby, the Westmead Health and Innovation district is expanding at light speed. Accommodating two universities, five world-leading medical research institutes, four major hospitals and the largest research-intensive pathology service in NSW, it is leading the way with groundbreaking work in health and life sciences and a vision to accommodate commercialisation across the board.

Our convention precinct is also transforming with a $2 billion Darling Harbour revitalisation to provide a new entertainment quarter, retail and commercial spaces on one side of the ICC Sydney, and on the other, W Sydney hotel opening soon. An easy walk along the Western Harbour foreshore from here, visitors will arrive at the brand new $750 million purpose-built Sydney Fish Markets, which will be a huge drawcard for Asian Incentives when it opens in 2024.

So many of these new developments provide cultural immersion learning opportunities, connectivity to tertiary institutions and STEM, and are design-led with sustainability, accessibility, and inclusivity principles. All this will help us showcase the work being done in Sydney to make our world better with social impact at the core. These characteristics are some of Sydney’s finest attributes, what sets our city apart and will continue to attract global business events for decades to come. n

Artist’s impression of new Sydney Fish Markets.