IHA Summer 2021

FASHION

SOCIAL How to pass a follicle drug test

MARKETING

Is your hairstyle up to date

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Pg. 16

BEAUTY

Teleconsulting grown by 38% since pandemic

TressAllure makeover:

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CEO David Schwartz describes

International Hair Authority Volume 24 No 85

The Profesional Publication of Hair Replacement & Restoration

In-Salon Thinning Hair Treatments

TM

Summer 2021

Up 119 Percent

2020 was the first year that haircare grew, and skin and makeup care declined, according to research

by Kline Group. One of the key contributors behind the success was a 20 percent growth in newer indie brands. In-salon thinning hair treatments were up 119 percent in 2020, and revenue came in at plus-146 percent compared with the previous year. Naturally, at-home hair color was on the rise, as clients were unable to visit the salon for a stretch of time, as were hair clippers, as men were giving themselves haircuts at home. Multicultural hair products recorded nearly five-times the growth of previous years. So, what’s ahead?

Kline predicts a focus on clean and sustainable, plant-derived, vegan, and waterless products; multicultural category to continue growing, and hair color to stabilize, with a resurgence in styling; and for mass and professional markets to stabilize, all by 2025.

Finasteride by Injection?

Daewoong Pharmaceutical, a bioengineering company in South Korea, has been cleared to begin a first-stage clinical trial of a long-acting male baldness medication called “IVL3001” in Australia.

IVL3001 is injected once a month or once every three months and has been shown to deliver better effects than oral drugs, even at a lower dose. IVL3001contains finasteride-loaded polymer microspheres that deliver Finasteride, one of only two drugs approved by the FDA for hair growth.

Goldilocks – Literally!

23-year-old Mexican rapper, Dan Sur has pioneered a new transplant procedure, FUG surgery, (Follicular Unit Gold) replacing his native hair with gold chains. In TikTok videos, he explained, “… I wanted to do something different because I see that everyone dyes their hair…. I have it as a hook that is implanted in my head and that hook has hooks and they are all hooked in my skull, under my skin.

This is my golden hair.”

Active Aging Week Taking place October 4-10 around the globe, the 19th annual Active Aging Week (AAW) is led by the International Council on Active Aging® (ICAA).

Hair loss is one of most visible signs of aging. This is an opportunity for hair management professionals to remind the public about the life-changing services they offer

Zoom Boom Downside 73% less happy with their appearance now than before the pandemic Nearly everyone has spent more time looking at their faces on devices over the past 18 months and that video conferencing is beginning to take its toll. Advanced Dermatology recently surveyed 1,450 Americans who regularly participate in video calls, to ask them how it has affected their perception of themselves.

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85% say that seeing themselves on video calls has made them more self-conscious about their appearance.

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73% say they’re less happy with their appearance now than before the pandemic.

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The Zoom Boom is a real phenomenon, and many people are making bigger investments in their appearance as a result of the pandemic. In fact, 61% say they are more interested in cosmetic procedures based on what they’ve seen on video calls.

MAKE YOUR WIGS ™ COME ALIVE

2 Hair Authority Summer 2021

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Four new LOOK Fabulous wigs from TressAllure® The LOOK Fabulous collection is perfect for anyone who wants ready-to-wear styles that are light, airy, and fall into place keeping you cool on the go!

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Editorial Hair in the headlines – No one, especially hair loss professionals, needs, to be told how important a role hair plays in the everyday lives of men and women of all ages and all backgrounds. Recently however, it seems the media felt the need to remind us by speculating about Prince Harry’s photograph on the cover of Time magazine. By comparing old pictures with the Time picture, the consensus was that Harry had been photoshopped because there were no signs of thinning at the back, whereas earlier images suggested there had been previously. So what? Both Harry and his brother, the future king of England thin, or don’t thin, just like the rest of us, so Media, get of their back – and crown!

Hair Authority Summer 2021 3

wearing masks. It would have been easier and cheaper to use existing photos, but no, they went out and did a new photo shoot to set an example. And Superhairpieces, set up a special online tool that lets clients select the best product to order based on estimated delivery dates sorted by hair type. Hair Club pivoted to teleconsulting and found this to be a great success. If there is a silver lining to this pandemic it is that the often-maligned hair replacement and restoration industry is committed to the welfare of its clients. In the best sense of the word, this is indeed a personal care industry.

Add “Mesotherapy” to your vocabulary - Mesother-

apy is a technique that uses micro injections of vitamins, enzymes, antioxidants, and plant extracts to rejuvenate the skin and improve hair quality. As more and more people are attracted to Ayurveda and plant-based products, mesotherapy injection therapy is growing in popularity. In this issue of Hair Authority, we interview Prerna Kempka who was born in India and recently founded a new company to introduce hair loss patients in the US to the wisdom and traditions of the East. The global mesotherapy market is estimated to be valued at $560 million in 2021 according to Coherent Market Insights, an international research company.

New information section – We are delighted to announce that we are creating a special section in Hair Authority to discuss the hair care needs of men and women of color .

It will be hosted by Dr Leah Johnson, a personal care professional and business consultant. We first met Leah twenty years ago when she joined the “Insight Group’ that we took to Japan and Thailand to visit the hair factories and learn about processing, ventilation and all the other specialized skills that go into creating hair additions, from hair systems to extensions and integrations. Since then, she has received her bachelors, masters and doctorate degrees and risen to the role of senior marking director in a top financial services company. Leah will be sharing her cosmetology and marketing wisdom with Hair Authority readers and reaching out to the African American community to report on their concerns and to share their triumphs.

No ”fake news” – We work hard to keep editorial articles and product promotion separate. For example, companies we interview will have noticed that when they claim their product is “the best”, we will discreetly change it to “a leading brand.” They may indeed have a superior product, but we are in no position to verify this. Readers can form their own opinions. We stay neutral. That’s why we are proud of our slogan, Information you can trust.”

Open Invitation – If you want to reprint or quote any content in our magazine or website, please let me know. We’ll be happy to help you whenever we can. All we ask is that you give Hair Authority an attribution and a backlink on your own site.

Our Fall Issue is in the pipeline, don’t forget to share your news, events, gripes…

Best regards,

Bringing out the best in us – We are in constant con-

tact with manufacturers and distributors and there’s one thing that is really striking. In spite of everything, Covid is bringing out the best in us. Hair Art’s latest ad shows clients

Chris Webb

4 Hair Authority Summer 2021

A HOLISTIC SOLUTION TO HAIR LOSS The American medical and personal care industry is often criticized for its focus on fixing or curing existing health conditions - you visit a doctor or specialist only when you have a problem. Unfortunately, the same thinking has also filtered down to the thinning hair market, where most people don’t seek professional advice until their hair loss is advanced and causing discomfort and embarrassment. HairSmart intends to change that.

Hair Authority recently met with Prerna Khemka, founder and CEO of HairSmart, a company that brings a fresh approach to hair loss.

consulting with physicians and my inspiration came from what you might call a “need perspective.” For every person who is actually going to a doctor for a transplant surgery there are 900 people who are not doing anything. So, there’s a huge unsatisfied demand out there.

HairSmart has combined Modern Western Technology of Low-Level Light Therapy + Ancient Eastern Science of Ayurveda + High Performing Nutritional Superfoods to create a new hair growth program for distinct needs.

Prerna was born in India, where hair is revered and protected. It was also the birthplace of meditation and Ayurveda, and these powerful forces played an important part in the development of HairSmart.

What was the inspiration behind HairSmart?

Prerna Khemka - I’ve been in the hair industry since 2012,

Hair loss is the #1 Modern epidemic that is plaguing men and women and especially the young generation in their ‘20s and ‘30s. That’s how HairSmart came about.

I have a deep understanding of Ayurveda and plant-based

Hair Authority Summer 2021 5 medicine and alternative medicine. It’s something I’ve been studying my whole life.

I’ve seen how much drugs and invasive procedures have dominated hair loss solutions and what a small role plantbased therapies are playing.

I wanted to create something that was safe for the body, safe for the environment, and was mindful, gentle, and effective.

Nobody else was doing it. None of the herbs or medical knowledge from the East was being used in the Western therapies here. I wanted to marry my technical knowledge with my Eastern knowledge and create the blended line that became HairSmart.

It’s a very crowded marketplace Prerna - We all say that it’s a crowded market, but actually it’s not. First of all, the market itself is expanding. 20 years ago, most people suffering from hair loss were in their ‘40s ‘50s and ‘60s. Now hair loss is impacting a much younger population. It has become a modern epidemic. In fact, hair loss is supposed to overtake the weight loss industry in the next 10 years.

So, the market is growing. There is a lot of competition in the service industry and in the FMCG/consumer brands.

But when it comes to medical-grade personalized healthcare solutions, this is a wide-open market.

In fact, personalized, @home health care is a new market and it’s exploding. In hair as well, we only have a few players, most entering in the last 10 years, and they have done extremely well! And that’s where HairSmart intends to play.

We offer three different “Hair in a Box” - solutions. Each solution is a professional grade hair growth plan intended for home use. Hair wellness enthusiasts can also customize their own plan at a provider’s office or through our website.

We’re very excited to be in this space and welcome other players. The more the merrier.

Tell us about growing up in India and your exposure to Ayurveda. How have you integrated the “Wisdom of Mother Nature” into your HairSmart collection?

Prerna - HairSmart is a blend of three sciences or modalities; light therapy is the most clinically studied hair loss treatment so I’m not going to go into that. There are actually more clinical trials and studies done on light therapy than on any other hair growth treatments such as drugs, PRP, etc. We are combining light therapy with Ayurveda and with nutrition.

Ayurveda is a science that has been around in India for over 5000 years.

Ayurveda works on this belief that each of us have a fundamental physio-energetic constitution or blueprint which is based on our proportionate composition of the five elements - earth, fire, water, air, and space. This constitution: defines our body shape, your skin color, hair quality, physical strengths, illnesses you are prone to, personality, your food preferences, temperament, emotional health and much more.

It’s a mind-body-spirit blueprint of who we are.

So, according to Ayurveda, there are three primary constitution types. Pitta (Fire + Water), Vata (Air + Space) and Kapha (Water + Earth). Pitta people are muscular, determined, competitive, ambitious, highly intelligent people, sensitive to heat as they already have a lot of innate fire, strong digestive systems and so forth. Vata people are creative, slim, slender built, talkative, energetic, can be easily distracted, and always on the go. Kapha people are broader, stocky, heavier set, cool, calm, sometimes lazy, cheerful and are mostly stabilizing, prefer status quo.

Due to internal and external factors, sometimes our composition is out of whack or imbalanced, meaning Pitta, Vata or Dosha can be spiked or out of balance. These are called “Doshas.” Dosha literally means imbalance and presents itself as symptoms of illnesses in the body and/or mind.

The science of Ayurveda is about treating the root cause of illness. So, stomach-aches, ulcers, hair loss, arthritis, heart diseases, diabetes, high blood pressure, even HAIRLOSS

6 Hair Authority Summer 2021 - can be treated by addressing the imbalance/dosha in the body.

Ayurveda believes in a balanced constitution and imbalances presenting themselves as diseases or illness.

So how does Ayurveda explain hair loss?

Prerna - Sure. Ayurveda considers hair loss as a tridoshic problem.

Pitta Imbalance is the #1 cause of hair loss per Ayurveda.

Our scalp tissues receive excess heat from inside. This causes inflammation in your follicles, which weakens your hair roots. The inflamed follicles fail to nourish the hair, leading to hair fall and premature greying. It’s no surprise that most of us Type A people have more hair loss since we have aggravated Pitta due to us being overstressed, undernourished, under rested, and socially isolated. The heating in the body and therefore, of the hair follicle, is causing hair miniaturization and making the hair thinner and wispier.

Bhringaraj, also known as eclipta prostrata, which is actually, very popular right now. If you go on Amazon, everybody’s selling this in herbal powder form and encouraging people to ingest it or mix it in oil. It’s often called the “King of Hair” according to Ayurveda as it helps balance all three doshas and helps in delaying the onset of gray hair. It Strengthens hair roots, stops hair loss, induces hair growth by promoting hair follicle transition from telogen phase to the anagen phase.

It consists of ascorbic acid (Vitamin C), stand oleasters and flavonoids

Vata dosha spike dehydrates scalp tissues. Your hair follicles lack protection from harsh conditions like UV radiation.

This creates breakage and split ends in your dry hair. The roots also become weak, and hair falls off from the damaged follicles. Eventually, these damaged follicles become dormant, causing hair loss.

Kapha dosha results in mucus build up in the system resulting in scalp overproducing sebum. Sebum build-up clogs the hair follicle receptors thus preventing hair growth.

Kapha dosha also results in greasy scalp and dandruff.

Mental stress, anger, fear, and shock, also play a very big part in aggravating Pitta and Vata dosha affecting Rasa and Rakta, (plasma and blood) which in turn have a direct effect on the scalp and hair loss.

Going back to the herbs in HairSmart, we address the root cause of hair loss through these balancing ayurvedic herbs that balance Pitta, Vata and Kapha.

Can you go over some of these exotic Ayurvedic Herbs that treat the root cause of hair loss?

Absolutely. We have several extremely beneficial ayurvedic hair herbs which carry through many of our products. Let me quickly highlight a few.

Brahmi - Miracle hair herb that creates natural protective layer around the hair follicles that keeps the hair fibers healthy, reduces split ends, makes hair lustrous and helps develop volume and length

Amla is another popular nutritional food. In English, it’s called “Indian gooseberry” and if you know anything Cont’d Pg 08

Hair Authority Summer 2021 7

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8 Hair Authority Summer 2021 about goji berries and berries in general, they are rich in antioxidants and very good for heart health. Amla is included in a lot of our oils and supplements because it’s rich in vitamin C, antioxidants, tannins, flavonoids, carotene, kaempferol and gallic acid. Each of these helps improve hair texture and boost hair growth. It also helps in providing elasticity. Amla is very effective in delaying premature graying of hair and can also help in avoiding breakage and split ends. if you were to Google Amla, you will be blown away by all the studies that have been done and how powerful they are.

Another powerful Ayurvedic India herb is Neem, or Indian lilac. It’s an antifungal antibacterial, anti-inflammatory herb that is important in Ayurveda medicine. If you had a skin rash or a skin disease, you could boil a few Neem leaves, mix in water, and bathe yourself with it. It’s very powerful. We use it to promote scalp health and maintain pH balance. It also encourages healthy cell division.

A lot of times when people are sick in India, they drink one or two teaspoons of Neem juice. Just like we have wheatgrass shots here, they do Neem shots. It’s extremely bitter, but very effective. It’s also been shown to be effective in combating cancer, which, as we know, is something that’s still a mystery, in the West despite all the research.

Then we have Turmeric - the king of spices! Lab research shows that Turmeric has properties like finasteride, works as a 5-alpha-reductase (5-AR) inhibitor which reduces the body’s ability to convert testosterone into dihydrotestosterone (DHT). This allows the damaged hair follicles to heal and stop hair loss. Also, studies have shown that curcumin in turmeric can inhibit the effects of DHT- which causes hair loss and thus restore hair growth of those with androgenic alopecia. In other studies, the antiseptic and antiinflammatory properties in curcumin have shown positive effects in reducing hair loss and encouraging growth by healing the scalp from seborrheic dermatitis and dandruff.

And how we can forget our dear friend Ashwagandha lovingly called Ashwa:) present in our supplements, Ashwa is an Immunity boosting herb that strengthens hair root, gives scalp a firmer grip, reduces overall stress that causes halt fall, improves sleep quality, fights free radicals that cause hair greying, boosts melanin production. Ashwa is good for all

dosha types and is a balancing herb.

While most of our herbs come from plants that are native to India, we have a few herbs from China, a couple of nutraceuticals from Africa in our DHT blocker, and some Native Hawaiian herbs in our formulation. I have attempted to incorporate the best medicines from ancient tribes and ancient civilizations. We’re really excited about being able to source these wonder herbs from all over the world!

You talked earlier about the pledge to be respectful of our bodies and bringing mindfulness into hair growth.

Prerna - We are conscientious not only about the ingredients in our products, but also our packaging. We have made a deliberate attempt to be eco-friendly. All our packaging is aluminum or glass, both of which are 100% biodegradable.

If you look at our product formulations, we avoid the use of harsh chemicals, binders, or artificial ingredients.

I believe if you can’t put it IN your body, don’t put it ON your body. For example, I use coconut oil as a toner and as a makeup remover. I try to use very clean ingredients in my skin and makeup routine. I’ve tried to bring the same thing to HairSmart. None of the HairSmart products bring toxicity into your body, on your body or in the environment. They’re drug free, gentle, clean, made with love, and help you live more mindfully. That’s the idea: Mindfulness in everything we do.

You’ve combined these herbs with the best that science can bring to hair loss. How did you become involved in light therapy?

Prerna - I joined the light therapy industry in 2012. Over the years, the results have spoken for themselves. Most of the physicians I talk to love the results they get from lasers. So, I knew that I wanted to incorporate light therapy because it is therapeutic, side-effect free, and double-blind, placebocontrolled trials have demonstrated its effectiveness. Plus, it’s also very affordable. Over a period of 10 years, people suffering from hair loss might end up spending $’000s of dollars on medical treatments, expensive hair products, expensive hair-spa sessions, and so forth, but with light therapy, you invest in one device, and it lasts for years.

What is the three-step program you call “Hair in a Box”?

Prerna - if you search for “hair loss” on Google, you will see 1.3 BILLION results. On Amazon - over 20,000 products!

That’s crazy. There are serums, shampoos, supplements, oils, ingestibles, topicals and more! These individual products

Hair Authority Summer 2021 9 as well as stabilization of hair loss. Many of our wholesale customers customize this system according to their client’s needs.

The Growth plan may be in tune with today’s psychology – “I want more of everything, and I want it now!” However, the market is shifting towards protection. People are working out, managing their sleep, trying to drink their eight glasses or of water.

And due to the pandemic, they’re now sensitized to the need to look after themselves. are advertised as the magical solution to your hair loss and people buy into it! But you and I know, hair loss is very complex. It’s not just one thing that causes hair loss - it’s a combination of factors such as genes, stress, nutrition, lifestyle, environment, pollution, hormones, aging, illness and more! So, we need a combination solution that tackles hair loss in a 360 manner.

We’ve created three systems called Protect, Repair and Grow.

Each system has everything that you need for your hair goals in one place, so you needn’t worry about anything else.

All the products in each box tackle different aspects of hair health and work synergistically.

I’ll quickly go over each system: Protect is our first line of defense to prevent hair loss. It is for the young adult who may not necessarily be experiencing hair loss or balding but is aware that they will eventually be on that thinning path and they want to keep their hair strong and healthy while they still can. We have four products in this Protect system; a shampoo, conditioner, a natural DHT blocker that’s safe for both men and women, and a nourishing hydrating hair oil (which happens to be one of my favorite products).

Everybody can be on the PROTECT plan. It’s very affordable. Just set a monthly subscription and you’re done.

Next PLAN is Repair. As the name suggests, this is for people who have thinning, early stages of male/female pattern hair loss, and/or damaged hair. They need to repair and revitalize their hair, get their density and volume back, stop further hair loss and also get some hair growth. So, Repair is a more active plan. In this box, we introduce a medium-power laser cap as well as our best-selling vitamin which has nutrition for hair, but also for full body health.

Finally, our #1 seller System - Our GROW system which is also our main professional channel product. This features our most advanced laser, the medical grade 272 diode laser cap, plus a topical, that activates hair growth. The GROW system helps in rapid new hair growth and improving density texture

Prerna - You are absolutely right! As expected, we are seeing more people buying into the Protect plan on our e-commerce channel and through social media. Younger folks are more open to the Protect plan. They’re exercising, big on supplements, and want to invest in their hair health as well.

Also, as expected, The GROW system does the best in the B-2-B channel!

How has COVID impacted your business?

Prerna - Last year was a year of pivoting and regrouping for us. We were going to launch in the physician channel last year, but a lot of practices were shut down. So, we pushed back our launch to this year. COVID has been bad for everybody, but in some ways, it’s also been a wake-up call for the hair industry as we are now seeing a big emphasis on personalized health care at home. Everything is moving home. People are very aware of how they look on Zoom, and they want to look their best.

We are also seeing a lot of professionals who realized they cannot just rely on service and now want to add more product offerings to their business.

You said that hair in India is revered and has a special role in everyday life. People even sacrifice their hair at their temple. Could you take us to India and explain why hair is so important?

Prerna - India is the land of mysticism and spirituality. Much as we like to be politically correct, we all know that long hair is a sign of youthfulness, and femininity. Men are more attracted to women with long luscious hair. I don’t know if you’ve noticed

10 Hair Authority Summer 2021 this, but Indian women tend to keep their hair longer.

In the Western world, we can have Bob cuts and boy cuts, but in the East, people are more old fashioned when it comes to their hair, and they like to keep it longer.

But to answer your question why we sometimes sacrifice our hair in India, you must understand that hair is an outer identity, a personal vanity. So, sacrificing our hair is the ultimate sacrifice - as we are giving up our looks, our vanity, our ego, basically our physical identity. When people are going through hardship in India, or when they are confronting an important life event, they make this ultimate vow to sacrifice their vanity and to move inwards. Sacrificing your hair is also a sign of grieving. In the Hindu religion, if you lose a parent - the sons of the family shave their heads as a sign of grieving. It’s a sign that they are choosing to focus less on the outward, material life, interactions with the world, to give up what is most dear to them, and focus on detachment, faith, healing, and introspection.

These rituals are not confined to India. Even amongst Jews, Muslims, or Sikhs - historically, many religions have had the practice of keeping their heads covered as a sign of devotion and to help them detach from their ego, and to conserve their energy on focusing inwards.

They say you don’t really notice your hair loss until you’ve lost about 50%. Men don’t like admitting that they are ageing. How do we change that?

Prerna - It’s social conditioning! However, both the earlier onset of male pattern hair loss as well as more and more companies targeting ‘health and beauty’ for men is fast changing this mindset. There is an increasing awareness among men about exercising, skin care, grooming, supplements, and hair health than ever before. In HairSmart, our PROTECT system focusses on early intervention and preventing hair loss in the first place.

Any final words?

Prerna - We owe it to our clients to offer them with alternate sources of treatment such as HairSmart. HairSmart is not competition - it is one more tool in your toolbox which helps you serve your existing client, and to expand your reach and get new business. HairSmart compliments existing modalities like PRP, Stem Cell, exosome, HT surgeries, and FDA drugs like minoxidil and finasteride.

There is a big demand for holistic and plant based personal care products that the Hair Loss Professionals are not meeting. Let’s change that, and watch our businesses grow.

IHA

THE INTERNATIONAL TM HAIR AUTHORITY The Hair Authority’s mission is to provide hairmanagement professionals from all disciplines with accurate information that will help them provide superior service to their clients and patients. It is a full-color tabloid, published quarterly and distributed worldwide.

EDITOR IN CHIEF Christopher Webb

cwebb@hairauthority.com

CREATIVE DIRECTOR Vikas Verma vicky1verma@gmail.com

CONTRIBUTING EDITOR Larry Oskin info@hairauthority.com

LEGAL NOTICE

The views expressed in The International Hair Authority are those of the individual author or contributor and not those of The International Hair Authority, its editors or staff. The Authority’s contents reflect the opinions of the authors and are not analyzed, peer-reviewed or otherwise investigated before publication. All authors and contributors are asked to disclose any interests they have of a commercial nature.

The International Hair Authority makes no attempt to validate the sufficiency of such disclosures and makes no warranty, guarantee or other representation, expressed or implied with respect to the accuracy or sufficiency of any information provided. The publication of an advertisement does not constitute on the part of the International Hair Authority a guarantee or endorsement of the quality or value of the representations or claims made by the advertiser. The International Hair Authority accepts no responsibility for unsolicited materials.

All articles and letters become the property of the International Hair Authority and may be edited for clarity, presentations and space. By allowing your articles, interviews and personal commentary to be used in The International Hair Authority, you are giving the publication permission to use these materials in its pages, websites and other information materials.

Advertisers are required to sign a formal advertising agreement indicating that they are not violating any trademarks or other intellectual properties. Full details are outlined in The International Hair Authority Media Kit.

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The material published in The International Hair Authority is copyrighted and may not be utilized in any form without the written consent of the editor.

THE INTERNATIONAL HAIR AUTHORITY 39252 Winchester Road #107-383 Murrieta, CA 92563 Email: info@hairauthority.com Tel: 626-709-6397

Hair Authority Summer 2021 11

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12 Hair Authority Summer 2021

Going Professional Meet Amin Sheybani - Your contact for Viviscal Pro

Amin Sheybani, CEO Vivandi Inc.

What triggered you to add Viviscal Pro to your portfolio?

At Vivandi Inc. & Hair Authority Store, we understand hair.

That is the main reason we selected Viviscal Professional hair growth supplements. These supplements supply vital nutrients to the hair follicles through the bloodstream to prolong the hair growth cycle and promote existing hair growth.

concealing products; advanced laser devices and water dechlorinating instruments.

What is Viviscal Pro? Viviscal Professional is a clinically proven, 100% drug free dietary supplement for fuller and thicker hair.

Viviscal Professional is backed by more than 25 years of continuous research by some of the world’s leading hair growth clinicians, making it one of the most researched hair growth supplements in the industry today.

Viviscal Professional dietary supplements are scientifically formulated with exclusive marine complex AminoMar®, which helps to nourish thinning hair from within and promote existing hair growth.

We strongly believe Viviscal Pro is the most effective hair supplement in the world and that is why we put our name and reputation behind this brand.

VIVANDI Inc. is one of the leading distributors and non-surgical solution providers of hair loss, hair care, antiaging, luxury beauty and lifestyle products. We commit to providing our clients with the most effective products and services.

The VIVANDI name translates to “A New Life” for our clients and this is at the heart of what we do.

VIVANDI Inc. offers wholesalers and end-users alike a comprehensive range of professionally designed products that support its role as a leading provider of advanced solutions for most hair and skin problems.

Along with AminoMar, Viviscal Professional hair growth supplements also contain key nutrients essential for healthy hair growth, including Biotin, Apple Extract and Vitamin C. Viviscal Professional is suitable for women and men of all hair types.

We are very selective about the products we choose to represent. These include a curated range of medicated and highly effective anti-aging and hair loss products; technical products; styling, finishing, and cleansing products;

What is the difference between Viviscal Professional and Viviscal Extra Strength?

Viviscal Professional is a more efficacious line. Two tablets of

Hair Authority Summer 2021 13 Viviscal Professional supplements contain more AminoMar® than two tablets of Viviscal Extra Strength. In addition, Viviscal Professional contains more Biotin and Vitamin C. Unique to Viviscal Professional supplements, we added Apple Extract Powder (Procyanidin B-2), which favorably affects hair follicles during the growth phase of the hair growth cycle. Procyanidin B-2 has also been shown to increase the density and diameter of hair.

Stage 4 – Hair becomes stronger, healthier, and more vibrant as nutrients are thoroughly replenished to follicles

And lastly, we have added L-Cystine and L-Methionine which are essential amino acids in the formation of hair and skin, offering a positive effect on hair growth.

How does VIVISCAL PRO work?

Viviscal PRO supplements work by supplying vital nutrients to the hair follicles. The influx of these nutrients in the bloodstream help nourish hair follicles, encouraging them to grow strong, healthy hair.

Remember that hair grows from the follicle, or root, underneath the skin. The hair is “fed” by blood vessels at the base of the follicle, which give it the nourishment it needs to grow.

Each individual hair passes through four distinct stages of the hair growth cycle. Viviscal PRO promotes the hair growth, or anagen phase, of the cycle. Users may see results in as little as three months, depending on each individual’s hair growth cycle.

How long should I take Viviscal Professional, and should I stop once I complete the suggested regimen?

We recommend taking two Viviscal Professional hair growth supplements daily for a minimum of six months.

In a healthy hair growth cycle, it takes time for the blood stream to deliver to the hair follicles the essential nutrients we ingest in our food or supplements. Replenishing these vitamins and nutrients can take up to three months to make a noticeable impact on our hair.

If you choose to reduce the number of tablets you take, or stop taking the product completely, the benefit you have experienced will diminish over time as the hair growth cycle progresses. Equally, if you do not take it for the full six months, you are unlikely to experience the full benefits of the product.

Stage 1 – Hair follicles are nourished through consistent intake of nutrients and the marine complex in each tablet Stage 2 – Thin and wispy hair is strengthened through increased nourishment Stage 3 – Breakage and thinning continue to decline, and existing follicles increase hair growth

Can anyone take Viviscal Professional?

Viviscal Professional is suitable for both women and men over the age of 18 of all ethnicities and hair types. Viviscal Professional is not suitable for individuals who are allergic to fish, shellfish, or women who may be pregnant or breastfeeding. Viviscal Professional does not contain dairy, soy, nuts, or eggs.

When should I notice some results?

Cont’d Pg 15

14 Hair Authority Summer 2021

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Hair Authority Summer 2021 15 Depending on hair growth cycle, you can experience visible results in as little as three months.

For best results, take Viviscal Professional tablets twice a day for a minimum of six months.

Viviscal Professional tablets are easy to swallow.

Take one tablet in the morning, and one tablet in the evening, with water after food. Thereafter, take 1-2.

How do I receive Viviscal Professional news and special promotions?

To receive Viviscal Professional news and special promotions, please register your account on www.hairauthoritystore.com .

Once your account has been approved, you will be added to the newsletter list.

What is the role of Vivandi & Hair Authority Store on this brand?

Vivandi Inc., DBA Hair Authority Store, is an authorized distributor of Viviscal Pro products in the US. We offer special prices and affiliate programs to Trichologists and Hair loss Professionals to increase their revenue.

Please take advantage of our lowest wholesale prices or join our Pro Hair Referral program with no investment – visit www. hairauthoritystore.com, send us an email to info@hairauthoritystore.com, or call us at 310 999 2876.

Amin Sheybani is CEO of Vivandi Inc. and Hair Authority Store. Amin has been a successful entrepreneur and business leader for over 38 years. He has owned Vivandi Inc. in US since 2007 and founded the Vivandi Trading and Vivandi Trichology Center companies in Dubai which became market leaders across the Middle East.

He is based in California where he maintains close contact with clients in the fashion, business, entertainment, and artistic communities IHA

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16 Hair Authority Summer 2021

Is Your Hairstyle Up to Date?

These are the most popular hairstyles according to Instagram

New analysis of Instagram posts has revealed the most photo-ready hairstyles.

Braids take the top spot with almost 18 million photos posted to the image sharing site.

Head-turning undercut and mohawk styles complete the top three, with trending and celebrity-inspired styles also making the top 25.

Braids are the most shared hairstyle on Instagram, new research by Tajmeeli has found.

The cosmetic surgery education site has crunched the numbers and ranked the most popular hairstyles based on the number of times they are shared on Instagram.

Versatile braids have been posted a whopping 17.8 million times, dwarfing second place style, undercuts. There are 2.7 million pictures of the edgy 2-in-1 style on Instagram, putting the popularity of braids into perspective.

Rounding off the top three is another statement-making style, the mohawk, with 2.2 million posts.

Elsewhere in the list, the mullet takes 10th position. The 1980s style was made popular again recently, when Miley Cyrus debuted a platinum blonde modern mullet in late 2020.

About the Data: Tajmeeli analyzed the number of times each hairstyle hashtag was used on Instagram and ranked the findings from high to low to reveal the most popular.

About Tajmeeli: Tajmeeli helps educate Arabs about cosmetic surgery and its alternatives. Tajmeeli.com is currently the largest website in the Arabic language dedicated to the topic of cosmetic surgery with more than 1,000,000 visits monthly. Tajmeeli connects Arab patients with cosmetic doctors around the world.

IHA

Hair Authority Summer 2021 17

Passing a Hair Follicle Drug Test

Miami New Times, an independent website for local news and culture, recently published a feature article, “How To Pass A Hair Follicle Drug Test In 2021 - Ultimate User Guide.”

They noted that, “the recent popularity of this type of test is its large detection window… drug metabolites can stay in your hair for up to 90 days after consumption” adding that, “many people who have been using marijuana for a long time can’t just go cold turkey for three consecutive months…”

They explained that common solutions like, shaving your hair off, bleaching your hair or wearing a wig are unlikely to work and instead, recommended a using a detox shampoo three to ten days before the test date and shampooing around fifteen times before the hair follicle test.

The recommended brand - Old Style Aloe Toxin Rid a product originally developed to remove chlorine from the hair of swimmers who spent a long time in a pool.

Employers are increasingly turning to hair drug testing because it offers up to a 90-day window for detection of drug use prior to the test date and a convenient collection process that can be performed almost anywhere. The test is now offered by major labs like Quest Diagnostics and Labcorp that

can detect: • Amphetamine/methamphetamine/ecstasy • Marijuana metabolite • Cocaine and metabolites • Opiates (codeine, morphine, 6-acetylmorphine) • Phencyclidine (PCP).

A typical test requires 100 milligrams of hair (90 to 120 strands). If you are required to have a hair drug test, be sure to let the lab technician know if you are taking any prescription medication. There are some medications that can result in a false-positive result.

If you want to check your status before your employer does, you can always purchase a home test kit on Amazon.

IHA

18 Hair Authority Summer 2021

VIDEO CALLS ARE MAKING US MORE

SELF-CONSCIOUS ABOUT OUR APPEARANCE

Whether it’s for work or to stay in touch with friends and family, nearly everyone is spending more time looking at their face on devices over the past 18 months. That takes a toll. As our cameras and video conferencing software get more and more advanced, we’re left with often unforgiving portrayals of ourselves. No wonder there’s been a significant boom in cosmetic dermatology procedures over the past year!

Advanced Dermatology, a leading aesthetic and medical dermatology practice recently surveyed 1,450 Americans who regularly spend time on video calls, to better understand how they’re affected and what catches their attention on the calls.

The impact of seeing ourselves under the harsh scrutiny of Zoom is undeniable: 85 percent say that seeing themselves on video calls has made them more self-conscious about their appearance, and 73 percent say they’re less happy with their appearance now than before the pandemic. (Of course, it doesn’t help that many Americans have not kept up healthy routines over the past 18 months.)

Certainly, there are specific features people focus on, particularly on their faces. Advanced Dermatology asked people about everything that’s in view within a typical video call frame and learned that they are most self-conscious about bags under their eyes, their forehead, their teeth, and hair loss.

Hair Authority Summer 2021 19 Zooming out from particular features, broader “looks” are also captured on video calls, which people find problematic. Sometimes rather than fixating on how their nose or hair looks, people are left feeling like they look more “tired” or “angry” on a screen.

The fact of the matter is, it’s very difficult to not look at yourself on video calls. Our screens effectively become mirrors.

Imagine trying to sit in front of a mirror without looking at yourself. Of those Advanced Dermatology surveyed, 83 percent admit they stare at themselves “a lot” on video calls.

People usually fixate on their own eyes, hair, and forehead more than anything else.

That’s not the only thing we’re staring at. Those who participate in virtual meetings for work are putting their coworkers under the microscope as well. Seventy-eight percent of people have compared their own faces to coworkers’ faces during a virtual meeting, and three in four workers admit they stare at people more in virtual meetings than they would in person, since the dynamic is different, and no one can tell.

Despite all the jokes about people not wearing pants to virtual meetings, the data shows that people are quite aware

of the scrutiny they may be under on these calls. Most people don’t just show up casually, without consideration for how they look.

Eighty-seven percent of those surveyed check their appearance before joining any video call and 60 percent use the “touch-up” feature to enhance their appearance when it’s available. On top of that, 76 percent say they’re thinking more carefully about grooming and outfits on video calls now than they were at the beginning of the pandemic.

Finally, true to its name, the Zoom Boom is a real phenomenon, and many people are making bigger investments in their appearance as a result of the pandemic. Of those surveyed, 59 percent say they’ve bought skincare products or changed skincare routines specifically because of what they’ve seen on video calls, and 61 percent say they are more interested in cosmetic procedures based on what they’ve seen on video calls.

IHA

20 Hair Authority Summer 2021

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22 Hair Authority Summer 2021

WE CARE FOR YOU Says Pharma Hermetic CEO

Pharma Hermetic is a specialty pharmaceutical company that has been researching hair care solutions for over 20 years. It is based in Barcelona Spain and has developed a powerful hair loss regimen called, “Hair Recovery Program SP55”. The Hair Authority met with Pharma Hermetic to learn more about the company and why it has brought its innovative hair care products to the US. What does Pharma Hermetic mean?

The word Hermetic come from the cause-and-effect principle described in the Kybalion book (Hermetic Philosophy), we believe that there is a cause and an effect for all the biological processes in our body including hair loss, so we deeply investigated the causes of hair loss in men and women to find a painless, topical solution, without side effects and with long-lasting results.

Why is the program called SP 55?

The acronym SP refers to the super peptides in. our formulation, and the number 55 flags the amino acids that contain the main active ingredients.

Who are the people behind Pharma Hermetic?

Pharma Hermetic is a group of professionals in the cosmetic and pharmaceutical industry with more than 20 years of experience. Its founders decided to combine their knowledge and acquired know-how to establish a company that would focus its activity specifically on hair care.

Where was this product developed?

The research and development of the formula was done by Pharma Hermetic and its associates in Spanish laboratories.

Pharma Hermetic has achieved international acclaim and in 2021 we extended distribution to the United States.

Is this an all-natural product or a chemical formula?

Our formula is up to 96% natural. But the product contains both types of ingredients, natural and laboratory-synthesized ingredients due to its biotechnological components. ALL INGREDIENTS ARE COSMETICS. Is it a drug or a cosmetic?

The product is developed and registered as cosmetic. The products are applied topically.

How long before I can expect to see results?

We need to be aware that each patient is different and will have different hair loss conditions due to genetics, lifestyle, nutrition, metabolism, etc. The time needed before you begin

Hair Authority Summer 2021 23 to see results depends on the type of alopecia we target and how advanced the patient’s hair loss is. In most cases, after 2 weeks you will see changes in the density of your hair, and after 3 to 4 weeks your will see new hair growing, even in very thin or bald areas provided you have dormant hair follicles.

You will also notice that your hair is stronger overall and has more density.

Pharma Hermetic is the only cosmetic treatment in the world that can demonstrate such hair growth effectiveness without side effects, without injections and with lasting results.

Pharma Hermetic was tested by Members of the European Society of Hair Research.

Are there any clinical trials that prove the effectiveness of this product?

Pharma Hermetic has conducted tests with members of the European Society of Hair Research and members of the International Association of Trichologists with very successful results in terms of hair growth among men and women.

What is a typical regimen? How many products do I need to use at the same time?

A typical clinic treatment regimen would include the vials, lotion, and shampoo. For home use, we recommend ampoules, lotion, and shampoo.

Explain the different components of the full regimen and how they work together.

What is the mode of action of Hair Recovery Program SP 55?

We block the formation of DHT, inhibiting the formation of the 5th alpha reductase and increasing the telomerase activity in the hair cells.

What is the science behind this product?

A series of clinical studies based on biomimetic peptides demonstrated in vitro efficacy on the processes involved in hair loss in synergy with SP55, which is a peptide with antioxidant and anti-inflammatory action that increases the activity of the telomerase. We have the experience that in any hair loss process these are factors that intervene on its development.

In addition, our formula contains another series of vitamins, amino acids, minerals, plant extracts and other antioxidants that participate in this process and are specifically intended for hair treatments.

By delivering the scientifically selected active ingredients in each of the Pharma Hermetic products we can restore activity to the hair bulb and help stop further hair loss. There are important synergies between our different products, so it is important to follow the recommended protocol in order to achieve a holistic treatment and improve the hair ecosystem.

It is important to be consistent and stay with the program.

This treatment is also very interesting not only for those people who suffer from hair loss, but also for those undergoing hair surgery as it helps preserve the transplanted hair.

Do I need to use all the products, or can I select only a few for my hair loss condition?

You can select the treatment that is most convenient and practical for you, but for optimum hair growth we would recommend using the vials + lotion + shampoo. In this case, you would need to go to the clinic for the application of the vials. If you prefer to apply the treatment at home, then we recommend using ampoules + lotion + shampoo.

Are there any side effects?

How is this different to other hair loss regimen?

24 Hair Authority Summer 2021 Safety is our top priority. We have performed patch test analysis and stability tests with our formulas to ensure that our products are safe. All our active ingredients are evaluated through biocompatibility tests. That said, no-one can rule out a mild reaction such as itching, redness, etc which are the most common side effects in topical cosmetics. These reactions are largely dependent on the patient’s skin type and its sensitivity.

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Are there any benefits in using this product in combination with other therapies, for example laser?

All types of treatment that improve microcirculation and oxygenation of the hair bulb will act in synergy with Pharma Hermetic products.

Can this product be used before or after hair transplant surgery?

Definitely. Several clients of Pharma Hermetic use our products for hair support and maintenance after hair transplant surgery since our products help the hair to anchor in the root of the hair bulb.

You can never go wrong with the original Ghost Bond Water Resistant Adhesive by Pro Hair Labs that stands the test of time.

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Why is this product so expensive?

We could be perceived as a luxury range, but if you compare the results and price of Pharma Hermetic products with other available treatments in the market, we provide a much better price/effectiveness ratio. We firmly believe that there is no other cosmetic product that can demonstrate the effectiveness we provide without injections and without side effects.

Do I need a prescription?

Since Pharma hermetic products are cosmetics, there is no need of prescription.

Where can I buy Hair Recovery Program SP 55 in the US? You can purchase our products from our exclusive dealer in the United States - Vivandi Inc. The company president and CEO, Amin Sheybani has extensive experience selling hair care products worldwide.

IHA

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26 Hair Authority Summer 2021

TressAllure Comes Out Swinging!

How Hair Visions International Rebranded TressAllure Hair Visions has developed many market-leading brands throughout the years, drawing upon feedback from their customers and worldwide connections. This summer it’s TressAllure’s turn to benefit from their resources and industry experience.

TressAllure, their readyto-wear wigs CEO, David Schwartz line, has been rebranded with exciting new features, marketing, and advertising material.

Hair Visions enjoys close connections with production centers in Asia and the results are on display in the new TressAllure Look Fabulous collection. To learn more about these exciting developments, International Hair Authority contacted Hair Visions president, David Schwartz.

TressAllure went through a type of brand makeover. What were your goals?

That’s a great way of putting

it. We really did go through a makeover, but this is an ongoing process. Our first goal was to build brand awareness with the launch of LOOK Fabulous Wigs and Extensions®. We have created many new

and exciting fashion forward wig designs by developing a targeted social media campaign to promote TressAllure. We are continually refreshing our product lines and driving the TressAllure brand. We are proud to have recently launched TressTech™, a new product line which includes Wig Wax Spray. It’s the first aerosol dry spray wax on the market created just for wigs.

While TressAllure has a different approach to the “hair industry” compared to our other brands, all Hair Visions International products have one thing in common. As an industry leader, we want all our brands to lead with advanced product development to stay at the forefront of the industry, find new ways to engage the consumer, and develop new ways to better serve our retail customers.

What are some of the new product features?

Along with our manufacturers, we have

developed specialized knotting techniques for our

Hair Authority Summer 2021 27 handmade products that make our wigs far more versatile and lighter than anything that was done in the past.

Our cap construction is sheer, light, breathable, and much more comfortable because our caps actually memorize the contours of the wearer’s head. This makes the wig feel not only more secure but also more natural and comfortable.

Razor Cut Our fine lace materials provide natural-looking and undetectable hairlines. We have also introduced Style-able Effortless™ fiber that matches the denier of fine human hair but is lighter, softer and much easier to manage.

Along with our manufacturers, we’ve developed a method of tapering fibers from the root to the end, similar to salon fresh cut hair. This removes bulk from the wig, making it not only lighter but less bushy and less obvious.

With a great wig and a talented stylist, “Everyone Will Notice But No One Will Know”.

How do you go about engaging the consumer in new ways?

Unlike our other Hair Visions brands, almost all TressAllure’s advertising and marketing is consumer driven. We want to inspire, engage, and connect with the consumer. Our advertising strategy targets existing consumers and new wig wearers alike by promoting our superior products.

We do this with great imagery that shows off our products and colors, promote exciting videos that serve as digital commercials and share fun and educational video demos and reviews. Finally, we highlight product endorsements from industry experts with whom consumers can relate.

How does this translate into helping your retail customers?

A retailer’s cost per customer is easily one of their largest expenses. To help minimize this cost, we are investing in our retailers by providing them with what they need most: CUSTOMERS! On average, we refer 20,000 - 30,000 consumer each month to our retailers through our online directory! Our lead-referral program helps to significantly lower our customers’ acquisition costs.

Another significant retailer cost is the creation of relevant content. We produce attention-getting marketing collateral and make it available to our retail customers at no cost to them so they can post it on their own social platforms. Not only are our display ads, digital commercials, and demos attractive, but they are also targeted to our demographic sweet-spot, which I’m pleased to say continues to expand.

Next, we deliver great products that are fashionable, realistic, and more comfortable than other wigs in the world. TressAllure wigs are instantly recognizable as an elite luxury product.

This creates the best customer of all, the repeat customer. We will keep consumers walking in our retailers’ doors by helping to reduce their cost of client Angled Bob acquisition.

And finally, servicing our retailers with speed, accuracy, and a dedication to building a relationship between us, our retail customer and their end consumer.

Thank you for sharing so much about TressAllure but aren’t you worried you’re providing a road map for your competitors?

I’m not worried at all. Remember, as I mentioned, we are continually evolving. Expect more exciting products from TressAllure!

About Hair Visions International - Established in 1975, Hair Visions International, is today, one of the largest global distributors of men’s & women’s hair replacement products.

Our brands, On Rite, Gemtress, UltraTress, and TressAllure offer only the best.

We are focused on the goals and aspirations of our employees, our customers, and their clients. We have created an environment requiring integrity, accountability and respect, squarely facing all challenges.

As a company with a storied reputation in understanding retailer and consumer insights, we continue to evolve as new trends emerge. We provide the resources which include products, marketing, education, and s support to help retailers achieve optimal business growth.

IHA

28 Hair Authority Summer 2021

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Hair Authority Summer 2021 29

Teleconsultation Use in Hair Loss Treatments

By Eunice Chou Introduction

Teleconsultation Use During COVID-19

Teleconsultation (in Hair Restoration) is defined as the use of Telemedicine in Hair Replacement treatments. It’s often referred to as “Teledermatology” or telemedical consults.

Here, a hair replacement specialist or technician will perform a consultation with the client over video chat, using software such as Skype or Zoom.

During the COVID19 pandemic, it was mandatory to reduce the risk of infection transmission and adhere to social isolation rules. This led to the increasing use of teleconsultation as a solution to prevent person-to-person contact while still providing best practice health care to patients.

With our current technologies, teleconsultations allow professionals to reach more clients in less time and reduce the need for travel. More importantly, it gives clients access to expert medical advice and care, which may not be available in their local area.

The use and integration of Telemedicine in Hair Loss Treatment is still not widespread. We have observed that Hair Restoration clinics or doctors are lagging behind other healthcare professionals who utilize teleconsultations to deliver advanced treatments with a high success rate. This will need to change to keep up with modern trends and offer better services to hair replacement clients.

This article aims to show Hair Replacement salons and Hair Transplant Doctors why they should be using Telemedicine.

COVID19 has been the catalyst that expanded the field of telehealth tremendously. Studies have shown teleconsultation

30 Hair Authority Summer 2021 usage has risen all across the world. In Europe, this number has nearly tripled in the first three months of the pandemic.

Studies indicate that the utilization of telehealth over the pandemic has increased 38 fold by February 2021, compared to the same period in 2020.

It still has considerable growth potential as seen in the dramatic peak in April 2020.

Hair loss specialists can now examine their patient’s hair loss using their smart phone or computer camera instead of requiring in-person measurements. This avoids delays that might be required due to COVID19 or Delta travel restrictions. Recently developed software even allows doctors to plan and illustrate the patient’s transplant options based on the amount of available donor hair.

Teleconsultations have been utilized by medical professionals worldwide both during the pandemic and after it ended to enhance service provisioning compared with traditional methods. According to American Telemedicine Association, telehealth can improve patient satisfaction, lower cost and provide convenience for both patients and healthcare providers alike.

Hair Loss Treatment via Teleconsultation As this trend gained momentum, medical and dental practices started integrating this practice into their routine.

However, most hair replacement providers have not taken full advantage of new these technologies despite the fact that COVID demonstrated how powerful virtual consultations could be for patients and providers alike in other fields of medicine.

Here are some ways that hair loss clinics and studios can provide teleconsultation services for hair loss treatments.

A Platform That Enables Sensitive Conversations To Happen Naturally Teleconsultation is just like other video calls; it can eliminate unnecessary anxiety between professional and patient environments. By increasing patient confidence and rapport, online consultations can reduce hesitation and facilitate decision making.

Hair loss is a personal and sensitive topic for patients and can be the biggest barrier that stops patients from getting help. Thus teleconsultation can be helpful as it creates a more intimate and less intimidating space for these conversations to occur easily.

Patients will be able to feel more confident about hair restoration procedures and the options that they have been provided with.

Digital Hair Loss Evaluation

A Forum for Sharing Experiences and Useful Information

A hair transplant doctor can upload before and after photos to a digital platform so the patients can view them at home and judge the end-results on their end. This will allow patients to evaluate more hair options without travelling or waiting for an appointment with their hair restoration clinic.

Teleconsulting not only allows for intimate consultations, it also provides tools that enable content sharing such as documents, medical images and videos. This allows hair replacement providers to offer better hair loss protocols for their patients.

Cont’d Pg 30

Hair Authority Summer 2021 31 It also allows providers to share case histories online to their patients with similar problems with before and after photos.

They would also be able to introduce clients with success stories who can share their hair replacement experiences.

Furthermore, hair loss specialists can review new hair loss options with their patients and allow them to ask questions.

This would save time compared to writing back and forth emails or multiple phone calls. Archived video conference files also serve as a reference for hair loss specialists and their clients to refer back to and confirm agreements and expectations. This can save misunderstandings, or at worst, lawsuits.

Hair loss options are easier to explore when consultations are no longer limited to times of a day or specific days. Now hair specialists can provide their patients with the right information anytime, anywhere. This saves much time and money for both parties.

Accessible Hair Replacement Procedures Hair replacement professionals can now present hair management procedures for men and women in multiple countries. They can even schedule group sessions simultaneously in response to increased demand during peak seasons while reducing wait times and cost per patient.

The telemedicine platform provides hair care professionals with tools that expedite the recovery process through digital medical records, prescription management and synchronized appointment scheduling.

One of the drawbacks is that hair replacement technology has not caught up yet, so there are few applications available with teleconsultation capabilities specifically for hair loss.

Hence, hair specialists are unable to utilize these benefits until new technologies are developed.

Consumers’ View on Teleconsultation

Research shows teleconsultation is becoming widely accepted as a form of health care modality, especially during the COVID19 pandemic. Patients were able to communicate and address their concerns with their provider effectively through the platform, and would be supportive of incorporating telehealth into normal day-to-day practice.

Likewise, many healthcare providers have found teleconsultation to be useful and reliable for their patients even after the pandemic.

It is believed that hair loss patients will also embrace teleconsultation when the hair replacement industry invests in more powerful online tools.

That said, there are still existing barriers that patients have identified, such as perceived technology security and concerns about confidentiality around teleconsultation that need to be addressed.

However, with the current acceleration in investment into virtual care and digital health, we would expect this technology to continue to evolve and improve in the deliverance of services. Rock Health digital health funding reports show that the investment into telehealth in the first half of 2021 is nearly double the investment in 2019.

Telehealth is a growing industry with highly technical tools and functions that would really scale up the field of hair replacement treatments. However, many providers were slow to adopt this practice as they had doubts about how consumers would cope.

It is vital to realize that as technology is ever changing, its consumers evolve at the same pace to keep up. More and more consumers are getting on-board with using teleconferencing to attend work, education and social meet ups; teleconsultation too is becoming a new norm in this day and age.

Consumers have been educated to utilize teleconsultation and other online tools, so really, the challenge of consumer education is long behind us. This should not be a reason why hair replacement services should lag behind other service providers.

Telehealth Benefits Hair Replacement Clinics Studios and clinics that offered telehealth consulting continued to meet clients’ needs during the pandemic while others in the same industry were shut down. As the pandemic slowly came to a halt, these studios and clinics are hitting the ground running as business returns to normal whilst others have a lull to recover from their hiatus.

32 Hair Authority Summer 2021 In addition, converting hair replacement inquiries and other leads into physical consultations has always been the greatest marketing challenge for specialists. Hair replacement specialists could increase conversion rates by using telehealth services before the hair replacement procedure to ensure their clients are well informed and are able to make an educated decision.

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In general, clients that sign up for hair replacement treatments without a pre-treatment telehealth session have a lower conversion rate than those clients who go through the teleconsultation process.

The revenue potential that hair specialists can derive from launching a telehealth service is huge. It will open up new business opportunities for hair specialists which they would not have had if they did not embrace this technology.

Hair clinics will also benefit in marketing since teleconsultation increases their visibility online. It establishes trust amongst consumers since they are perceived to deliver care across borders regardless of where their client base may be located around the world.

Many hair replacement studios and clinics have already started offering hair loss teleconsultation services in hair replacement treatments. Private hair clinics such as The Hair Clinic (London, England) have been providing hair loss consultation for hair replacement treatments via skype since January 2016. Other providers such as Harmoni Hair (Kuala Lumpur, Malaysia), best hair transplant clinic (Mumbai, India), and Premier hair restoration clinic (Austin Texas) are also embracing hair loss teleconsultations onto their service offerings - which is a great start to establish the practice of telehealth into the hair replacement industry.

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Telehealth and teleconsultation are growing at an exponential rate, and teleconsultation would allow hair specialists to still provide hair loss treatment during times like this with the COVID19 pandemic. Telemedicine has been embraced by consumers and other industries already, so it’s time for the hair replacement industry to also adopt this technology in order to stay on top with their competitors.

The benefits that teleconsultation can bring to hair replacement providers are endless, hair specialists must evolve according to market needs. They should be more proactive in embracing innovation as it will only benefit their hair replacement business revenue as a whole.

Telehealth is a new norm and service providers that now offer telehealth services are at the forefront of today’s technology and these include hair replacement treatment providers.

IHA

Hair Authority Summer 2021 33

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34 Hair Authority Summer 2021

First Flip Laser Hair Growth Cap from HairMax Boca Raton - HairMax has innovated again with its new Flip 80 laser hair growth cap designed to treat pattern hair loss and stimulate hair growth with a flip! This Laser Cap with dual-coverage and higher density, treats thinning areas and stimulates hair growth at the front or back of your head or BOTH when flipped The unique design incorporates 80 medical grade lasers densely concentrated within half the cap. This provides the equivalent scalp coverage of 160 lasers and 800 mW total power output when used on both areas of the scalp. That’s twice the laser density and power of other 80 laser caps when flipped.

The Flip 80 Laser Cap joins the HairMax family of FDA Cleared Hair Growth devices, including LaserCombs, LaserBands and Full Scalp Laser Cap devices. HairMax devices deliver nourishing laser light energy to the hair follicles to reduce inflammation, reverse thinning and stimulate fuller, denser, healthier hair growth.

David Michaels, HairMax Founder and Managing Director, stated: “We understand that hair loss varies from person to person. We care, that’s why we offer the widest selection of laser therapy devices to treat the specific hair loss needs of the men and women we serve.”

Mr. Michaels continued: “We are continually driven to provide hair loss sufferers choices in their laser treatment options. The Flip 80 Laser Cap is the most innovative cap device on the market, designed to provide 160 total laser scalp coverage (when flipped) for the price of 80 lasers. We

look forward to meeting strategic partners at CES 2021 to continue to expand the HairMax brand globally.”

The HairMax Flip 80 Cap has been scientifically engineered with these unique features: • 80 Medical Grade Lasers providing 800mW total output when flipped.

• Exclusive dual design provides the equivalent of 160 laser total scalp coverage for the price of 80 lasers.

• The only cap device on the market with a built-in rechargeable battery. No controller, power cords or battery pack to carry, allowing for total freedom of movement.

• Lightweight device for unparalleled comfort, adjusting for various head sizes and shapes.

• The soft comfort silicone insert is uniquely fabricated to both conceal the internal circuitry and protect the laser diodes.

• The laser diodes are densely spaced and precisely aligned to deliver uniform follicle stimulation.

HairMax laser devices are FDA cleared to treat hereditary hair loss and stimulate hair growth. Seven clinical studies were conducted at major medical research centers in the U.S. showing an increase hair count of 129 additional new hairs per sq. inch. HairMax stands alone with an unmatched 20-year heritage of high-quality manufacturing standards in an ISO 13485:2016 registered, MDSAP certified and GMP compliant facility.

About Lexington International, LLC - Based in Boca Raton, Lexington Int’l is a pioneer in laser hair growth technology. HairMax Laser Devices were the first devices on the market to receive FDA Clearance as a medical device to treat hair loss and stimulate hair growth. HairMax Laser Devices have been the subject of 7 clinical studies proving both efficacy and safety with an over 90% success rate. Study results have been published in 6 peer reviewed medical journals. HairMax Laser Devices have been granted 8 FDA Clearances and hold 14 medical device licenses worldwide. For more information, please visit: http://www.HairMax.com IHA

IHA

36 Hair Authority Summer 2021