The James Brand Global Editorial Coverage
August 2024
Summary
Pieces of Coverage
Total number of online, o ine and social clips in this book
288
Total # of Hits Year to
Date
A rolling sum of coverage hits for all outlets featuring TJB in 2024 - updated monthly
708.5M
Total Audience Year to
Date
A rolling sum of consumer impressions for all outlets featuring TJB coverage in 20…
20.8M
Audience
Combined total of publication-wide audience gures for all outlets featuring coverage
Coverage Overview - August 2024
TJB X Alder Hatchet:
The Gadgeteer - 259,788
Outdoor Hub - 52,989
The Awesomer - 246,621
Active Gear Review - 3,358
Huckberry x Tacoma Collab:
Adventurous Way of Life - 2,073
Gear Patrol - 3,252,875
Autoblog - 9,570
Road & Track - 8,840
HiConsumption - 174,765
Gear Junkie - 1,848,867
Bless This Stu - 106,419
Sky Blue Overland - 3,246
Yahoo Life - 1,135,077
Individual Product Reviews:
Gear Moose - The Chapter 2 - 143,890
The Awesomer - The Chapter 2 - 246,621
Inside Hook - The Carter - 862,359
Dappered - The Duval - 219,922
The Red Bulletin - The Hell Gap - 6,054,192
IMBOLDN - The Hell Gap - 56,877
Clad - The Mehlville - 2,150
Coverage Overview - August 2024
Brand Coverage: Expansion Press Release
SGB - 39,839
Malakye - 23,306
Endurance Sportswire - 20,570
Outdoor Sportswire - 6,889
Brand Coverage: Be James w/ Arto Saari
Malakye - 23,306
Outdoor Sportswire - 6,889
Endurance Sportswire - 20,570
Joe's Daily - 18,581
Brand Coverage: WW x TJB Summer Pop-up
Worn & Wound - 352475
Worn & Wound - 352475
Brand Coverage: Brand Mentions
Gear Patrol - 3,252,875
Gear Patrol - 3,252,875
TJB x Alder Hatchet
4 pieces
TJB x Alder Hatchet
TJB x Alder Hatchet
9 pieces
Huckberry x Tacoma Collab
x Huckberry Collab
Adventurous Way of Life
Tacoma x Huckberry Collab
Tacoma x Huckberry Collab
Tacoma x Huckberry Collab
Tacoma x Huckberry Collab
x Huckberry Collab
Individual Product Coverage
7 pieces
The Carter
The Duval
The Hell Gap
CLAD 2.15K
The Mehlville
Brand Coverage: North American Sales Team Expansion
Endurance Sportswire
Brand Coverage: Be James with Arto Saari
4 pieces
James: Arto Saari
Brand Coverage: WW x TJB Summer Pop-
Brand Coverage: TJB Mentions
2 pieces
