The James Brand Global Editorial
Coverage
October 2024
Summary
Pieces of Coverage
Total number of online, o ine and social clips in this book
1.480B
Total Audience Year to
Date
A rolling sum of consumer impressions for all outlets featuring TJB coverage in 20…
115M Audience
Combined total of publicationwide audience gures for all outlets featuring coverage
Total # of Hits Year to Date
A rolling sum of coverage hits for all outlets featuring TJB in 2024updated monthly
Coverage Overview - October 2024
The Palmer Clear:
HiConsumption - 328,296
Gear Patrol - 3,162,176
Acquire - 72,230
Knife Magazine - 4,899
Everyday Carry - 138,608
Cool Hunting - 81,928
Everyday Carry YouTube - 20,600
Gear & Grit - 3,203
Inside Hook - 577,676
Men’s Gear - 40,845
Outside Online - 3,569,965
Cool Material - 213,016
G Style Magazine - 6,528
Blister Review - 146,590
The Palmer Clear - continued:
Bless This Stu - 126,087
Valet - 110,713
KnivesandTools - 16,700
SGB Media - 46,018
Outdoor Sportswire - 7,002
Endurance Sportswire - 21,416
Malakye - 22,223
Gear Patrol - 3,162,176
Coverage Overview - October 2024
Individual Product Mentions:
G Style Magazine - The Carter Carbon - 6,528
The Awesome - The Carter Carbon - 229,609
HiConsumption - The Carter Damascus - 328,296
Forbes.com - The Carter - 94,326,402
Individual Product Mentions - continued:
The Collector - The Martindale - 29,757
Gear Patrol - The Wayland - 3,162,176
AskMen- The Chapter 2 & The Burwell - 825,737
Knife Informer - The Folsom - 63,661
Knife Informer - The Elko - 63,661
Popular Mechanics - The Elko - 10,650,640
Knife Informer - The Elko & The Ellis - 63,661
Brand Coverage:
Forbes.com - 94,326,402
Worn & Wound - 320,807
IMBOLDN - The Emerald Collection - 60,846
HiConsumption - The Holcombe - 328,296
The Palmer Clear
22 pieces
Palmer Clear
The Palmer Clear
The Palmer Clear
Subscribers
The Palmer Clear
The Palmer Clear
The Palmer Clear
The Palmer Clear
The Palmer Clear
The Palmer Clear
The Palmer Clear
The Palmer Clear
Subscribers
The Palmer Clear
The Palmer Clear
Individual Product Coverage
13 pieces
The Carter Carbon
The Carter
The Elko
The Elko
Elko & The Ellis
The Holcombe
Martindale
Brand Mentions
2 pieces
