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September 2024
Pieces of Coverage
Total number of online, o ine and social clips in this book
1.325B
Total Audience Year to
Date
A rolling sum of consumer impressions for all outlets featuring TJB coverage in 20…
617M
Audience
Combined total of publicationwide audience gures for all outlets featuring coverage
Total # of Hits Year to Date
A rolling sum of coverage hits for all outlets featuring TJB in 2024updated monthly
The Barnes Snakeskin Copper:
Gear Junkie - 1,817,842
IMBOLDN - 59,570
HiConsumption - 238,676
Maxim - 402,890
Gear Patrol - 3,328,025
Knife Magazine - 7,079
The Carter Carbon + Stainless:
Men's Journal - 8,368,827
Gear Patrol - 3,328,025
IMBOLDN - 59,570
Acquire - 70,472
TJB x Timex GMT:
Forbes - 99,621,955
Gear Patrol - 3,328,025
Gear Patrol - 3,328,025
Mr Stateless - 1,982
Individual Product Mentions:
Knife Informer - The Barnes - 56,262
The Awesomer - The Burwell - 254,345
AOL.com - The Carter - 24,851,149
Town & Country - The Carter - 3,731,197
Individual Product Mentions:
Yahoo Life - The Elko - 425,854,118
Men's Health - The Elko - 14,638,894
Daring Fireball - The Halifax - 120,122
Yahoo Style Canada - The Martindale - 899,501
Esquire UK - The Martindale - 21,292,375
Yahoo Life - Titanium Keyring - 425,854,118
Popular Mechanics - Titanium Keyring - 11,564,803
Brand Coverage: Be James
Monster Children - 34,058
6 pieces
11 pieces
1 piece