media portfolio
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Welcome Jacksonville.com is an essential part of the North Florida growth story. For generations The Florida Times-Union has been the dominant news and information source in Northeast Florida. That dominance continues today, through the help of Jacksonville.com. Jacksonville.com has averaged 1.67 million unique monthly visitors and 11.6 million monthly page views*. The unconventional design of the website focuses heavily on user participation and interaction. The home page features news, video, and staff blogs, updated around the clock. Independent research shows that, taken together, The Florida Times-Union and Jacksonville.com reach 49% of the adults in our 15-county Designated Market Area.** No other media company can match that kind of coverage in this market.
In 2014-2015 jacksonville.com won awards for its News Web Site, User-Generated Content Online, Video Online and Social Media Package. In statewide journalism competitions, the Times-Union took home 27 first place awards for excellence in journalism including the Florida Press Club’s Freedom of Information Award.
Source — *Google Analytics, August 2014-October 2014 ** Alliance for Audited Media, June 2013
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The Program • Targeted Display • Rich Media • Mobile • Tablet • Email • Sponsorships • Jobs, Homes, Deals! We will help you design a campaign using the above products to fit your needs and your budget. Your multimedia account representative, our art and copy department, and our digital experts are available to answer questions, recommend proven strategies, and effectively design your campaign to convey your message to the specific audience your business needs to reach. We look forward to serving your marketing needs.
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Continued growth of the digital audience
40.3% of the digital audience get their news on a smartphone.1 14’
Digital newspapers reach 91% of women age 25-34 and men 35-44.1 73%
39.3 MM
15’
68 MM
Mobile-only consumers jumped 73% from 39.3 million adult unique visitors in January 2014 to over 68 million in January 2015.2
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In-store visits increased 80% within 24 hours of viewing a mobile ad.3
54% of consumers in 2014 shopped on a mobile device over a laptop before making a purchase.3
Source — 1. Newspaper Association of America (NAA), “Newspaper Digital Audience Springs Forward to 176 Million, Boosted by Mobile Users” conducted by comScore Inc., April 28, 2015 2. Mediapost.com, “Newspapers’ Digital Audience At Record High, Mobile-Only Readers Soar” conducted by comScore Inc., 2015. 3. NinthDecimal 2015.
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Jacksonville.com Statistics Top 11 Sections Monthly Page Views
210 , 3 5 8 4,
Section View Breakdown
,468 5 6 7 , 1 otos h P s&
,690 6 5 2 , 1
show e d i l S s sines u B & News e epag m o H aries u t i b O
03 714,7 08 670,6 87 329,6
ts Spor
ums r o F on & Opini ment
Even
Co
in terta n E ts &
it y m mu n
ools & Sch
& om es H , s ified Class
Jobs e Co n t
am s t s, G
es &
s Auto
es P u z zl
21 301,4
39 110,6
4 54,46
Million Average Monthly Page Views
1.2
27 113,0
7 72,76
11.1
1.7
Million Average Monthly Home Page Views
Million Average Monthly Unique Visitors
Source — Google Analytics, monthly averages for January 2014- December 2014.
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728x90
250x90
We can even deliver your message to our online readers based on their geography, shopping needs, age, gender, interests, and much, much more.
Target your online banners to your exact audience.
Online banner ads provide you with the same benefits of other traditional display advertising, adding several advantages.
Online banner ads are an efficient and effective way to promote your products and services to consumers visiting Jacksonville.com.
Targeted Display
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300x600
728x90
160x600
250x90
300x250
Ask your multimedia sales rep for a quote on current market pricing.
Section targeting enables identification of where content on a page is located in order to deliver more relevant ads.
Section Targeting
Demographic targeting serves advertising to only the age groups or income levels desired by the client.
Demographic Targeting
Geographical targeting focuses advertising within a ZIP code, a series of ZIP codes, individual counties or within the 15-county Jacksonville Designated Market Area.
Geographical Targeting
Intent targeting tracks the Internet usage of users, analyzes their browsing patterns and uses the data to deliver ads suited to their interests.
Intent Targeting
Rich Media
Need Immediate Response?
Sliding Billboard • Sliding Billboards expand and slide the page content downward. • Sliding Billboard ads collapse into a “pencil” unit and remain at the top of the page. • The ads remain on the website for 24 hours, giving you 100% share of voice on your chosen section. • High-impact advertising to users on entry to the home page or other sections, such as News, Sports and Entertainment.
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Jacksonville.com’s rich media solutions are your answer. Ideal for events, sales promotions, limited-time offers, or whenever you want to stand out from the crowd, these high-impact products are designed to generate large volumes of interaction with your message.
Rich Media Dynamic Interaction
Floating Ad
Interstitial/Preload
• Animated ad that floats above the page on entry for up to five seconds then resolves to an “anchored” interactive unit.
• As Jacksonville.com loads, or when moving from one section to another in the site, a full-screen ad appears.
• The ads remain on the website for 24 hours, giving you 100% share of voice on your chosen section.
• Extremely effective for very direct offers because it captures the viewer’s attention for up to five seconds.
• High-impact advertising to users on entry to the home page or other sections, such as News, Sports and Entertainment.
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Rich Media Enhanced Interaction
Mouse-over Expandable • The Mouseover Expandable unit provides a new dimension to your ad. Not limited by the size of the original unit, these ads expand once moused over, adding enhanced levels of exposure. • The Mouseover unit can come in the North, LREC, and Sky position, and can contain a static image or an animation.
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Rich Media Maximum Exposure
332PX
990PX
332PX
Roadblock Roadblocks dominate Jacksonville.com by locking down one or more positions on the home page or News page for a 24-hour period. Your ad will be presented exclusively on your chosen unit(s).
Takeover A Takeover occupies all ad positions exclusively for a 24-hour period.
Full-Page User Experience The Full Page User Experience combines a takeover (roadblocks on the North, LREC, and Sky/LSKY positions), a Sliding Billboard, and a wallpaper behind the content; all delivering unmatched visibility and impact for your brand and message.
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Mobile In 2015 mobile local search volume will surpass desktop local search for the first time. By 2016 we expect mobile to exceed desktop by 27.8 billion queries.
Mobile App Jacksonville.com’s mobile apps feature a banner ad unit on all story level content across all four Jacksonville.com mobile apps: News, Ultimate Jaguars, Florida Gators and High School Sports.
Mobile Website Jacksonville.com’s mobile website features a banner ad unit on front page and story level content on Jacksonville.com’s mobile website. It also features a mobile interstitial ad while navigating through the site.
Source — BIAkelsey, 2012, All Rights Reserved.
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iPad Tablet shipments are set to grow more and more in the upcoming years. With this growth comes increasing use of the products as laptop and desktop replacements.
In-Story Ads • Ad will stay on page as you view the story. • Banner format for an unobtrusive, yet convenient vehicle for exposure. • Can be linked to your site. • Up to 10 advertisers will be in rotation on all in-story pages.
Interstitials • A huge full-screen experience that will surely engage the viewer. • Ad can feature links to a webpage, landing page, photos, video, and more. • Up to 10 advertisers will be in rotation.
iPad Link • Make ALL Your Print ads interactive. • Ads in the newspaper can be enhanced with video and links. • If already a print customer, this will add greater interactivity for iPad users.
Source — Gartner, 2013, All Rights Reserved.
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PRLink Get your press release noticed Submit your press release to reach the right people in the newsroom. Guarantee your news will be published your way with better SEO than Facebook, Twitter, Yelp, Linkedin, Yellow pages or YouTube.
Basic For guaranteed online publishing and SEO - Submit up to 10 photos to the newsroom with the first one published online
- Five keywords to improve search results
- Your news published on jacksonville.com, guaranteed within 24 hours, M-F
- Add supporting docs, like Word or Excel files
- Your news emailed to all PRLink network members
- Clickable links directly to your web site
- Your logo featured on the PRLink home page
Premium Includes PRLink ticker and enhanced SEO All the benefits of a basic release, plus: - Submit up to 10 photos to the newsroom with the first six published online
- Ten keywords to improve search results
- Your release featured at the top of the PRLink homepage
- Submission to Google & Yahoo News, msn.com
- Your news promoted through social media, such as Facebook and LinkedIn
- on jacksonville.com for at least 24 hours
Unlimited For unlimited publishing
For PR firms & agencies
All the benefits of a premium release, plus:
- Unlimited press releases for all your clients
- Submit up to 10 photos to the newsroom and ten published online - Ten keywords to improve search results - Publish unlimited press releases per month for one company
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Jobs.Jacksonville Fill open positions quickly, targeting local talent by posting your job online at jobs.jacksonville.com. Attract top talent before your competitors by using Featured Job Posts. Featured Job Posts are also displayed across all pages of our newspaper website, allowing your Job Posts to be seen by both active and passive candidates. When it comes to finding the right job candidate, It’s good to have options.
Homes.Jacksonville A place for potential homeowners to search from thousands of local area homes and open houses by desired features, neighborhoods and pricing. Instantly have your listing view by thousands of potential home buyers when placing a listing on homes.jacksonville.com and The Florida Times-Union. Find an experienced real estate agent within the Featured Real Estate Agent profiles. Reach hundreds of great rental properties to choose from with the amenities a potential renter is looking for in a home.
Daily Deal A place for locals to learn about Jacksonville local services and money-saving offers. Deals are promoted in print, online, email and through social media (Facebook and Twitter). There is no upfront investment, and no risk to thea advertiser, the newspaper, or the consumer!
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Real-Time Display Twitter-Enhanced Advertisements
Real-Time Display • Integrate your social media with your display ads to enable custom interactions with your audience! • Use Twitter to search for specific hashtags or just use the unit to let your audience know what you are currently saying on your Twitter account.
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Ad Specs Reference
Standard Banner Ads Specs Max. Max. File Animation Size Time
Ad Names
Ad Size (Pixels)
Ad Size (Inches)
Formats Accepted
Audio
3rd Party
Rich Media Options
Leaderboard
728 x 90
10.111 x 1.250
jpg, png, gif, swf
40K
15 sec.
On user Click
Yes
Expandable, Polite
Skyscraper
160 x 600
2.222 x 8.333
jpg, png, gif, swf
40K
15 sec.
On user Click
Yes
Expandable, Polite
Large Rectangle
300 x 250
4.165 x 3.472
jpg, png, gif, swf
40K
15 sec.
On user Click
Yes
Expandable, Polite, Video (in-banner)
Large Skyscraper
300 x 600
4.165 x 8.333
jpg, png, gif, swf
40K
15 sec.
On user Click
Yes
Expandable, Polite, Video (in-banner)
Mid-Page
600x90
8.333 x 1.250
jpg, png, gif, swf
40K
15 sec.
N/A
No
N/A
South
728 x 90
10.111 x 1.250
jpg, png, gif, swf
40K
15 sec.
N/A
Yes
N/A
Small Rectangle
250 x 90
3.472 x 1.250
jpg, png, gif
40K
N/A
N/A
No
N/A
Mobile Banner
320x50
4.44 x 0.69
jpg, png, gif
15K
15 sec.
N/A
No
N/A
Audio
3rd Party
Rich Media Options
Rich Media Premium Ad Specs Max. Max. File Animation Size Time
Ad Names
Ad Size (Pixels)
Ad Size (Inches)
Formats Accepted
Sliding Billboard
950 x 300 *
13.194 x 4.165
Animated: swf, gif Static: jpg, png, gif
90K
5 sec.
N/A
Yes
Video, Polite
Pencil
950 x 30
13.194 x 0.415
Animated: swf, gif Static: jpg, png, gif
30K
15 sec.
N/A
Yes
Expandable, Polite
Premercial / Interstitial
500 x 500
6.944 x 6.944
Animated: swf, gif Static: jpg, png, gif
90K
5 sec.
N/A
Yes
Video, Polite
Wallpaper
1654 x 950
22.972 x 13.194
jpg, png, gif (static only)
90K
N/A
N/A
Yes
N/A
Floating
728 x 90 anchor
10.111 x 1.250 anchor
Animated: swf, gif Static: jpg, png, gif
40K
8 sec.
N/A
No
Variable
Rollover A **
728 x 90 & 728 x 300
10.111 x 1.250 & 10.111 x 4.165
jpg, png, gif, swf
40K
N/A
N/A
Yes
Expandable, Polite
Rollover B **
300 x 250 & 400 x 300
2.500 x 0.833 & 5.556 x 4.165
jpg, png, gif, swf
40K
N/A
N/A
Yes
Expandable, Polite
Mobile Interstitial
300 x 250
4.165 x 3.472
jpg, png, gif
35K
15 sec.
On user click
Yes
Video, Tap to call
Video Pre-roll
500x500
6.944 x 6.944
swf, gif, jpg, png
80k
10 sec
On user click
Yes
Video, Polite
* The Sliding Billboard requires the addition of the Pencil. | ** Second value is suggested maximum size.
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back cover
onlinesales@jacksonville.com 1 Riverside Ave., Jacksonville, FL 32202 904.359.4318