22 BEHIND THE BUSINESS CARD
TO ADVERTISE CALL 020 3906 8488
24 DECEMBER 2020
Love Teach Play
BY MICAELA BLITZ Teachers Lindsey Eivan and Chloe Alexander are keeping their business very much in the family. The sisters, who are both Primary School teachers from Essex, are using their teaching knowledge to create products to help children develop their reading and writing skills. The business, Love Teach Play, was launched around a year ago when older sister, Lindsey began teaching part-time to allow her to look after her two young daughters. During this time, she started an Instagram page, @love_teach_play to share ideas with other parents and create a supportive community. Using her teaching experience,
Chloe Alexander and Lindsey Eivan
“We chat to customers about their children and what they are interested in, so that we can personalise them as much as possible.
Lindsey offered some creative ways to enhance children’s learning to develop key skills through different play-based activities. It was whilst she was researching and gathering ideas that she came across resin resources and thought that they were a great way to support learning. As she explains: “I felt so inspired and began to research tutorials on YouTube to create some for my own children”. Lindsey then bought some moulds and resin and created her own alphabet set. When she posted her children’s alphabet on Instagram, she received a lot of positive responses and many started asking her to
produce similar sets for their children. Realising that this could be a potential business idea, she enlisted the help of her sister, Chloe and between them they started coming up with various ideas and designs, all of which they posted on Instagram. The business is run mainly via Instagram and @love_teach_play now has around 40,000 followers. People are able to contact them via private message to find out more about the products and discuss their specific needs. The sisters pride themselves on offering excellent customer service and discuss in detail with each client what they would like for their design to enable them to
create something unique. As Chloe explains: “We chat to customers about their children and what they are interested in, so that we can personalise them as much as possible. We are able to add various fillings including coloured glitter, shimmer powder, flowers, beads, loose parts, whatever they want really!” Each unique set is packaged in a pretty organza bag and can also be personalised with a hand-written note if they are to be given as gifts. All of the resin products that they offer are non-toxic and fume-free and are extremely hard wearing. Lindsey and Chloe make all of the products in-house themselves first by melting the resin, and then pouring into the moulds, left to set for 48 hrs and then are sanded and polished to avoid sharp edges for safety. Each set can be produced and sent out within 2-3 weeks. Their range consists of numbers (0 – 10) and alphabet letters (A-Z) which can help with numeracy and literacy as well as star, heart and circle counters which aid mathematical skills. The sets are suitable for children from 3 years old and can be used in a variety of ways depending on the age of the child. As Chloe
explains: “Whilst older children can use them to develop their reading and writing skills, younger children can be exposed to the shapes of letters and numbers through play. They can be used in play dough, in paint for printing, as part of sensory play and water play, and because they are made from non-toxic resin they are easy to clean off and re-use”. Both Lindsey and Chloe have been pleasantly surprised by the response they have received and the number of orders. During lockdown Chloe even moved in with her sister and her family partly so that they could work on their business and fulfil their orders. To date they have sold over 1000 sets and are working on new ideas which they will be launching in the new year including a range of cursive and pre-cursive handwriting fonts which are perfect for children learning to write. They also have a set of basic 2D shape including circles, triangles and squares. To find out more, check out Lindsey’s Instagram account @love_teach_play or email on loveteachplay123@gmail.com
If you are a businesswoman and would like to tell us more about your business, please contact Micaela - micaela@thejewishweekly.com THEJEWISHWEEKLY.COM
