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EDITORIAL
Traditional, folkloric, tribal, evergreen and funky are some of the adjectives that can be used to defines ethnic jewellery. Be it the necklaces, bangles, and earrings or striking items like ear cuffs, anklets or toe rings, ethnic jewellery has always been a head turner. In olden days, the use of raw materials for jewellery has now become a part of ethnicity. Ethnic or tribal jewellery still bears a certain earthy charm. On the other hand, is unlike from the predictably crafted jewellery items, the uncommonness of ethnic jewellery is valued by many. Ethnic jewellery has curved into wardrobe staples in no time and is the perfect partner for any celebrations or casual wear. It has also wedged up with evolving interests of celebrities, socialites and even working women. Their uniqueness has made them a part of the hip-hop cult and even heritage for many. The finest tip to enhance your contemporary look with some bold tribe inspired or ethnic jewellery piece is to pair them up with a simple kurta, a saree or even western attire, they are definitely going to steal the looks and allow the ornaments to steal the show. This edition of The J Mag is all set to spread the magic of earthly designs of ethnic jewellery.
Divya Vijayan C HIEF ED ITOR
Disclaimer: The cover story featuring the woman personalities are placed in alphabetical order.
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CONTRIBUTORS
The J Mag is delighted to welcome its content partn The synergy will reach out to ‘fall in
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Abaran-Timeless Jewellery
Bhima Jewellers
Since 1935 Abaran has been creating fabulously enchanting ornaments with intricate patterns and unadulterated beauty. Today, Abaran is one of the finest jewellery houses in India winning hearts and imagination of its jewellery aficionados creating truly timeless jewellery.
The most trusted jeweller since 1925 continues the heritage of making best quality precious metal jewellery and make a difference in the society in all possible ways, along the way.
Style Prer
Swarovski Gemstones
StylePrer is a blog library with an eclectic mix of posts on jewellery styling, watches, fashion and lifestyle.
Since the very beginning, back in 1895, our innovative thinking, technical precision and outstanding quality have been essential for the continued success and international reputation of our brand. Swarovski Gemstones in India partners with the best and reputed jewellery manufacturers and retailers to create stupendous pieces.
Foreve
Forevermark is a di The De Beers Grou which has a vast h expertise spanning 125 years. Every For diamond is comple selected and come that it is beautiful, ra sourc
Renu Cho
Renu Choudhary diamond enthusia love for loose dia jewellery. Her passi early exposure to p jewellery design th which has been a p for 4 gen
ners and writers for contributing exclusive content. n love with jewellery once again.
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iamond brand from up of Companies, history of diamond g back more than revermark inscribed etely natural, handes with a promise are and responsibly rced.
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y, a GIA certiďŹ ed ast, known for her amonds and ďŹ ne ion stems from her precious stones and hrough her family, part of the industry nerations.
HRD Antwerp
Platinum Guild International
Since 1447, Antwerp has been synonymous with quality diamonds and superior craftsmanship. The Antwerp Diamond Heritage reveals the creative dynamism behind the diamond industry; unravelling the mysteries and beauty of the diamond, all of which has the makings of a compelling story.
Platinum Guild International (PGI) is a marketing organisation which was created in 1975 with the vision to develop the global platinum jewellery market as a new demand source for platinum. Since then, jewellery development has demonstrated a strong track record in delivering results, and platinum jewellery has contributed ~80 million ounces of demand.
Shanmukha Anagh
Surya V V
A fashion enthusiast and a blogger. His writing records the journey of various aspects that connects a community for like-minded people.
A postgraduate in Biotechnology, her love for books has carved her into a writer. Having her lineage in traditional jewellery making and gold business, her affection for jewellery making and designing has never ceased to amaze her.
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Did you know the smallest details can make a world of difference We did! Accuracy is the air we live and breath
CERTIFICATION | EDUCATION | EQUIPMENT Discover more at www.hrdantwerp.com
HRD Antwerp is the leading authority when it comes to diamond certification, education and equipment. We strive for perfection, delivering the highest quality in all our products and services.
TABLE OF CONTENTS
APR 2019
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SHOT BY : PRAYOK PHOTOGRAPHY DESIGNED BY : MAHITHA PRASAD JEWELLERY : SANGEETA BOOCHRA - OLD COMB NECKLACE WOTH GOLD PEACOCK AND AFGANI LAPIS. STYLED BY : SHWETA BAPAT
IN THIS ISSUE
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Fascinating India
Ethinic Vs Modern Jewellery
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P27
Be Elegant and A million Experimental Dollar feel
Completes My Look
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P22
P20
A Missing A conversation Piece That Starters Completes Me
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A Girl’s Love Affair with Ethinic Jewellery
Forevermark Presents Red Carpet 2019
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The Muse of Every Women - Ethinic Delight
Spices Up The Looks
Showcase
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The Folkloric way
P33 Platinum Jewellery Collection
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E-stores
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Jewellery Offers
Know it Yourself 7
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LAB & EDUCATION
www.rajaindonesia.com
Ethnic V/S JEWEL
Ethnic Jewellery Nationality, culture, language, and ancestry are part of ethnicity which has been also viewed in ethnic jewellery across the globe. Ethnic jewellery has commanded the market for ages with its traditional outlook and manufacturing methods, making it more expensive compared to modern jewellery. The jewellery that we call ethnic is heavily derived from ancient traditional culture, the purity that this instills can guarantee you happiness and peace of mind. Ethnic jewellery is created keeping in mind a large or dominant race, though the unique look the jewellery carries makes it attractive and the most beautiful to the majority race.
It’s an old tradition for women and men globally to adorn themselves with jewellery, this tradition is very much alive and is growing each day.
The use of wood pieces, bone, loud colours, beads, clay, shells, animal prints styled to your jewellery can be given the term ethnic and are perfect examples of handmade creativity. There is a vast range of jewellery available for all the body parts that include the nose, ear, neck, arms, fingers, ankles, etc. The originality and the elegance of the ethnic jewellery that you purchase and wear make you define yourself as a person and helps you to stand out from the lot, bringing out your individuality. The ethnic jewellery available is vast and is the hottest trends these days but the most important factor while making your purchase should be the feel of comfort as this will make it more special to you. LAURA VOLPI
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Modern
LLERY
rubysparrowdesign.com
Modern Jewellery Modern jewellery, on the other hand, is a combination of new technology, ideas, and designs. Modern jewellery can also comprise of modiďŹ ed ethnic designs and new technology. In contrast to the use of hand tools, modern jewellery uses high-tech machines and equipment to mass produce commercial jewellery as well as the creation of a kind masterpiece. The most common method to manufacture jewellery these days include wax casting, 3D printing and a combination of wax casting with hand tools. The designs in modern jewellery are inspired by the same elements used for ethnic designs. The use of diamonds, coloured stones and different types of metals has created a new dimension for modern jewellery. Modern and contemporary designs play an important role in paving the pathway for today’s fashion. A combination of ethnic jewellery with modern clothing or vice versa is a trend that has been followed for decades. In summary, ethnic and modern have and will always complement each other. An exclusive knowledge sharing series by HRD Antwerp. To know more, reach out to: www.hrdantwerp.com
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History of Ethnic Jewellery First of all, to the uninitiated, what exactly do we mean by ethnic jewellery? “Eclectic, earthen and funky” are some of the adjectives that can be used to describe ethnic jewellery, while “arty, refined and evergreen” can be used to describe several of the most elegant pieces. Even in the olden days, the tribes used every imaginable form of jewellery, be it be the usual necklaces, bangles, and earrings or exotic items, like ear cuffs, lip rings, and toe rings. Since most indigenous tribes were relatively poor or were frequently plundered by colonial powers, their selection of raw materials was humble and was limited to shells, claws, jaws of animals, ivory, wood, etc.
Be it weddings, sangeet or any other occasion where you wish to flaunt your ethnic side, your look would be incomplete with ethnic jewellery. Several brands and designers, like Amrapalli and Pinar Sahin, have specialized in beautiful forms of ethnic jewellery while there are also a lot of online websites, like Myntra, FabIndia, Jaypore, to name a few b that specialize in ethnic jewellery, making one spoilt for choice. Stores, which include online ones, offer you a fascinating collection of jewellery. You can find earrings that sparkle on your ears, bangles and bracelets that adorn your beautiful wrists among so many more ethnic jewellery design options.
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silvercentrre.com
How have these forms of ethnic jewellery evolved over the years? With a history of over 5,000 years, ethnic jewellery in India has spread from many regional cultures. Each region is known to give jewellery its own distinct twist in terms of design and use of ornamental metals. But even as modernisation has set in the popular culture, the love for ethnic jewellery continues to grow. This can be attributed to the earthy charm and evergreen quality of these intricate pieces.
When we were discussing what a good J Mag, the topic of ethnic jewellery cam of a sensation amongst us. Ethnic jewel that makes even celebrities and socialite we interviewed – which includes actress we had in mind, that, yes, ethnic jewelle can make even simple attire look sophis a very powerful, creative and stylish fash worth making this our cover story for thi
topic would be for the next issue of The me up, and boy! did that create something llery shows the simple trends in jewellery es sit up and take notice. All the celebrities ses, models and stylists – confirmed what ery is beautiful, unique and awesome and sticated with its allure. It indeed makes for hion statement and we felt it was definitely is issue.
silvercentrre.com
Ethnic jewellery looks great. While one reads our interviews on what celebrities like in ethnic jewellery (so that you too can get influenced by them), we also have for you our very own simple style tips that we have gleaned from experts:
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Designer ethnic gowns are quite a rage these days. All one needs to do is to style them with necklaces that suit the colours of the gown and top it off with a sparkling pair of studded gold earrings. Dangling bangles can accentuate any outfits with its striking appeal. They can easily enhance the glamour of the entire look while resting on your glowing skin.
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Get a dress with frills and layers for an awesome party. To complete the look, all you would require is a beautiful pair of “shoulder dusters” chandelier chandbalis earrings for a festive vibe.
If your pick of the day is a brightly coloured outfit, make a statement by opting for a simple necklace design in contrasting metals. Barefoot anklets with toe-ring attachments have been worn by many Indian brides. The trick here lies in picking up a delicate design that is soothing on the eyes. Whether it’s a traditional saree or a black dress, ethnic jewellery are a hit in either case.
rmboutiques.com
So, what are you waiting for? After completely reading our cover story, head to an ethnic jewellery store or online website NOW!
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COVERSTORY
Alankrita Sahai is an Indian modelturned-actor and beauty pageant titleholder who was crowned as Miss India Earth 2014. She is the first Indian to win 7 titles at the Miss Earth pageant held in the Philippines. In 2018, she made her acting debut with the Netflix romantic comedy film called Love per Square Foot opposite Vicky Kaushal. Additionally, she has recently won an award for the support that she is giving to uplift underprivileged children. Alankrita admits that jewellery does play a big role in the lives of women right from early age when their ears get pierced to old age. Further, she says that “Jewellery isn’t just a fashion statement. It’s a mood, it’s something which carries memories, style and makes us complete”. Alankrita loves silver jewellery which includes chains and earrings, She avers that silver is youthful and it can work with anything and everything on a day-to-day basis and because it is relatively less expensive, it makes one more at ease with it. She leaves the gold jewellery to her mother, it being reserved for bigger functions but because of the cost of gold, one has to be more careful with it, she says.
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BE ELEGA EXPERIM
ALANK SAH
ANT AND MENTAL
KRITA HAI
What Alankrita was asked on what her take is on ethnic jewellery adding sophistication to even a simple attire, this is what she had to say, “ABSOLUTELY, JEWELLERY HAS ITS OWN CHARM AND ADDS ITS GLAMOUR TO ANYTHING. IT COULD BE A CASUAL OUTFIT OR A SIMPLE INDIAN OUTFIT. IT COMPLETES THE LOOK AND ADDS THE MISSING INGREDIENT.” Alankrita does not have a favourite designer or brand for ethnic jewellery as she experiments a lot. She has, however, tried the following: Shabana Khan, Zoya by Tata and Tribe Amrapali. She surfs the internet and various websites as she shops online. Alankrita’s style statement is unique as she strives to “always maintain elegance be it Indian or western outfits and still experiment.” Wonderful attitude, atta girl!
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28-year-old Ishita Dutta is an Indian film and television actress, who is largely known for her role in the suspense thriller film Drishyam and the Hindi soap opera Ek Ghar Banaunga, which aired on Star Plus recently. She is the younger sister of actress Tanushree Dutta, who had been in the news recently due to her `Me, too’ movement allegations. When Ishita was asked whether ethnic jewellery adds sophistication to even a simple attire, she responded that in her family’s case, the jewellery has been passed down from generations. “I love ethnic and old jewellery. The jewellery has been passed down in our family
through generations. When I was getting married I made it clear that I wouldn’t buy new jewellery but that I would use my mother’s jewellery which she got from her mother-inlaw and grandmother.” On being asked what is her favourite piece of jewellery, she replied, “I love it (jewellery past down) the most. I still remember the palat kadas. My mom had given one to me and one to my sister. The way it is, it has these little flowers. You see it and it looks old. It is my favourite piece and I am going to keep it forever.” Ishita infers that even if one wears something very simple like a white kurti and wears silver jewellery which may be old and rusted silver, these jhumkas make the entire attire look “so beautiful”. She admits to not wearing a lot of real jewellery but she has her own collection from different stores. When Ishita was quizzed as to what her style statement is, she answered that it was very simple. “You will probably see me in track suit or jeans with a tee-shirt. Though I keep it very casual, I do dress up occasionally, like on Diwali. I like wearing kurta with small jhumkas and bindi.” Ishita’s favourite designer or brand for ethnic jewellery is what she got from her mom which was sourced from local jewelers from Jamshedpur, while she also mentions, “Whatever I have bought from here would be from Tanishq.” she signs off.
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Am D
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Ishita feels that jewellery has an important role to play in a woman’s life from the points of view of “BEING AN ASSET” AS WELL AS IT “BEING AN INVESTMENT”. SHE ADMITS THAT IN HER CASE, IT IS AN INVESTMENT AND SHE IS SEEN WEARING REAL JEWELLERY ONLY ON THE FEW FAMILY OCCASIONS.
million Dollar feel
SHITA DUTTA 15
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Manizhe Karimi, now known as Mandana Karimi, is an Iranian actress and model based in India. After working on several successful modelling projects around the world, she appeared as a lead actress in the Bollywood film, Bhaag Johnny. She participated in the popular reality TV show, Bigg Boss 9, and became the 2nd runner-up in 2015. Mandana has a very traditional yet modern sense of style and what constitutes a style statement. She, like most models, is very fond of jewellery, and her views are refreshing.
jewellery adds much sophistication to even a simple attire. For instances, she says that even when is not at an event or shoot and wears simple enough clothes, she uses her one piece trademark item of jewellery (either “my watch or my diamond earrings”) and “that is enough to change and improve my entire look and appearance.”
Mandana says that jewellery is not that important, but that she loves it anyway, for she feels that the jewellery “completes her look”. Mandana further says that
A TOUCH OF
TRADITION
MANDANA KARIMI
When Mandana was asked what her favourite piece of ethnic jewellery is, she immediately replied of the two main favourites, gold and silver, she prefers gold. Madana’s favourite designer or brand for ethnic jewellery is “Amrapalli” in which she loves the traditional touch and look of the designs of this brand of jewellery.
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COVERSTORY
SIMPLE &
STYLISH SAPNA PABBI
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Sapna Pabbi is a British actress and model who is known for her acting histrionics. Her most prominent achievement is as Kiran Rathod in the Indian television series 24, while her Hindi film, `Khamoshiyan’ did well at the box office. This 30-year-old actress has a fondness for India and has been nominated for the ITA Award for Best Actor – Female. Her views on ethnic jewellery are very insightful Sapna avers that jewellery is a personal choice and is not strictly mandatory to a particular gender’s wardrobe or life. Sapna believes that ethnic jewellery can be worn with all attires, not necessarily only with simple attires. She infers, “We have to be much more selective in its coordination with outfits. Ethnic jewellery is extremely rich in its projection of the metals alone.” Sapna’s favourite designer is Eina Alluwalia “whose pieces are my minimalistic preference”. Further, she says that she also likes Pinar Sahin. Sapna’s style statement is extremely simple yet stylish. She hints that she likes tribal, body jewellery, bits of gems and some pieces that glitter. “I would wear little rings and little studs and thing chains all at once and still keep it understated. I do not leave my house without my little trinkets ever,” she signs off.
Sapna, says that she is not very big on ethnic jewellery as it can be a “LITTLE TOO MUCH FOR ME SOMETIMES”, SINCE SHE USUALLY PREFERS TRINKET SIZED LITTLE DELICATES. SHE FEELS THAT WITH ETHNIC JEWELLERY, ONE CAN ACTUALLY COMBINE BOTH GOLD AND SILVER WHICH ONE CAN’T DO IN OTHER JEWELLERY STYLES.
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37-year-old Shama Sikander Gesawat is an Indian actress who is best remembered for her lead role in the TV series Yeh Meri Life Hai. She has acted in television serials and is also a TV programme host and a reality show contestant. Shama indeed resonates with the thought that jewellery plays an important role in a woman’s life. “Jewellery has evolved from centuries. It has been considered to be one of the most beautiful ornaments that can add beauty to a woman in every way. I learned that jewellery may be man’s way of binding a woman. It appears that man cannot keep a woman in chains, so they made jewellery, which somehow binds the woman to that man.” She derived this perspective from one of the dialogues she had to say for a T.V. series, Maaya. Further, she states that she loves jewellery and that it can be paired with almost any outfit, it helping to enhance one’s beauty. Shama agrees that ethnic jewellery adds sophistication to even a simple attire, more so simple attire. She elucidates, “Just a nice jhumka or long ethnic bali and a nice bindi are all nice add-ons. It adds the x-factor to the plain attire. I love ethnic jewellery. I think it shapes the face really well.” Additionally, she says that if one knows how to pair up the ethnic jewellery with one’s face, it can make a huge difference and bring out the optimum beauty in that person. Shama’s favourite piece of ethnic jewellery is gold and she admits being more of a gold fan. She likes to wear bali and jhumkis as well as rings. When asked what her favorite types of ethnic jewellery are now, she says, “A beautiful pair of chand balis or a beautiful pair of jhumkis is something to die for. I would love it even more if there is some polki work done on it.” Shama’s favourite brand of ethnic jewellery is Aquamarine while she also loves Amrapali.
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ADDS S
SH SIKA
SOPHISTICATION
HAMA ANDER
What would Shama consider her style statement? She replies, “MY STYLE STATEMENT (IF IT COMES TO ETHNIC) WOULD BE A PLAIN WHITE KURTA WITH OXIDIZED JHUMKIS AND BANGLES OR A PLAIN BLACK KURTA WITH BEAUTIFUL JHUMKIS OR PASTELS. I LOVE PASTELS PREDOMINANTLY INDIAN PASTELS, BE IT A SAREE OR A WELLFITTED KURTA,” SHE SIGNS OFF.
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Shweta Malpani is a celebrity stylist who is up-to-date in all the fashion styles and trends and knows exactly what can describe a fashion statement and what pieces of jewellery are the fashionista’s best accessories. Shweta is keen about her work and has in-depth knowledge on styles and styling. Shweta accepts the fact that jewellery is an important accessory in a fashion look. She further says that a statement can either be highlighted or downplayed in order to complete the look the way one wants. “For example,” she says that “Shoulder dusters (long, dangling earrings) look great when worn with an off shoulder dress for an evening outing or they can be worn with a regular fitted top during the day, for a regular office look.” Shweta agrees that ethnic jewellery definitely adds sophistication to the simplest of a single colour plain top, dress or kurta. She infers that it can give one a stark contrast to the outfit and can be a head-turner. Futher, she says that if one wants one to notch up the look, one can add a sheer overlay. Shweta’s current favourite designer is Sheetal Zaveri from Hyderabad and Lara Morakhia from Mumbai. Shweta says that Sheetal’s pieces are easy wears and super stylish without at the same time burning a hole in the pocket as they are not too expensive. Lara’s pieces are elegant and timeless although they are a bit of a luxury. When Shweta was asked what her style statement is, she replied that her style is elegant and mostly mixed with chic classic. She rues, “I am not much into trend dressing, but I would rather love finding ways to create new looks with my wardrobe pieces. One will rarely see me in head to toe bling, for I believe in the fashion concept, “less is more.”
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SPICES
LOO SHW
MAL
S UP THE
OKS WETA
LPANI
Shweta’s favourite piece of ethnic jewellery is a jadau choker, which is actually very basic, but that’s the beauty of it. She says that it can be worn as it is, or layered with other neckpieces to give a heavier look if needed in a typical Indian attire, which is heavy. Shweta also says, “THIS PIECE OF JEWELLERY CAN EASILY BE TEAMED WITH WESTERN ATTIRE, LIKE, FOR EXAMPLE, A BLACK BUSTIER, WITH BLACK BOTTOMS AND A WELL STRUCTURED JACKET OR EVEN A PLAIN SLIP DRESS WITH THIS CHOKER.”
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SPECIAL FEATURE
FASCINATING
INDIA
WHERE TRADITIONAL CRAFTSMANSHIP GIVES BIRTH TO THE NEW Bhindi Manufacturers
such jewelry pieces is both treasured and esteemed. Over time, the increasing cultural demand to produce ever more exquisite pieces has generated an amazing multitude of diverse goldsmithing and gemstone setting techniques. Handed down through the centuries, they remain a continuous source of inspiration for both our nation and the wider world.
India without jewelry is unthinkable. For us, jewelry is part of the very soul of our country. Here, gemstones and jewelry pieces are prized for their rich meanings and inherent symbolism and are an important part of age-old ceremonies and celebrations amongst. Weddings are especially signiďŹ cant. The craftsmanship involved in creating
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Amy exports
As seen in Swarovski Gem Visions
Yet India is nothing if not a country of stark contrasts, a multi-faceted nation deeply rooted in tradition but also at the forefront of technological progress. Our dynamic jewelry industry
A Short Guide to Indian Craftsmanship and Ethnicity: North India is known for its intricate forms such as Kundan, Meenakari, Nava-ratna, Thewa and Haldili.
As seen in Swarovski Gem Visions India
Kundan sets large numbers of multi-colored gemstones,
Meenakari is the setting of precious gemstones, which are then enameled with a 22-carat gold alloy. It requires a team of craftsmen each specialized in a different technique including design, goldsmithing, engraving, enameling, polishing and stone setting. Sri Nav Durga Gems & Jewels /Nava-ratna is the traditional setting of the nine stones that together symbolize the universe: a ruby or red spinel is encircled by a diamond, pearl, red coral, hessonite, blue sapphire, cat’s eye, yellow sapphire, and emerald. Thewa heat-fuses an intricately embossed sheet of gold to multi-colored glass. It originated in the Mughal era and the knowledge of this unique technique has been closely guarded over centuries. Haldili are Islamic jade amulets, elegantly decorated with gold inlays and precious stones in Kundan style.
Amy exports
RKR Gold
combines ancient techniques and traditional handicrafts with state-of-the-art technology. Indian designers and brands produce stylish collections that are contemporary but also true to the artisanal traditions of their ancestor goldsmiths, like those from the Mughal period – the most significant era for the development of Indian craftsmanship. Gold and silver dominate Indian jewelry along with the coveted gemstones, which are believed to have auspicious astrological and even medicinal benefits. Cultural influences abound, with the Indian craftsman seeking inspiration in the intricacies and complexities of the nation’s music, dance, religions, and textiles. This sheer wealth of In(dia)spiration has led the various regions to develop their own specific jewelry making traditions.
South India typically produces nature-inspired jewelry that is heavy with 24-carat yellow gold. Kundalavelai is synonymous with this region’s jewelry heritage. Lac-filled 22-carat gold sheets incorporating flat diamonds, rubies and emeralds are fashioned into jewelry pieces. often irregularly shaped, in a pure molten gold. This much-loved technique is often adapted for contemporary creations.
Kailashnath & Co
Diyara by GRT Jewellers
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East India has a proud tradition of intricate filigree and wirework goldsmithing techniques that extends back more than 1200 years. Filigree creates jewelry entirely from gold or silver wire. It is very time consuming, but today’s high metal prices make this technique more relevant than ever, as a minimal amount of precious metal can create a maximum impact. Wirework creates three-dimensional forms such as spirals and coils out of metal wire.
In(dia)spiration can be seen as the merging of traditional craftsmanship with contemporary ideas that breathes new life into time-honored traditions. This continuing trend makes it clear that India’s rich heritage will be providing jewelry designers with a fount of ideas and inspiration for many years to come. Swarovski is proud that our genuine gemstones and created stones help to inspire their creative visions by fusing age-old craftsmanship and goldsmithing techniques with a contemporary material like Swarovski Zirconia giving way to a new expression of traditional Indian jewelry by Swarovski’s brand partners. Insights by Swarovski
The Swarovski Seal of Quality The Swarovski seal of quality is an independent endorsement standing for Swarovski’s enduring commitment to the highest standards of excellence since 1895. The use of the special ‘Zirconia from Swarovski’ seal is a strong symbol of identification for the products of Swarovski Partners, providing assurance that you are buying only the finest zirconia quality. All the jewelry showcased in this article are crafted with Swarovski Zirconia.
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SWAROVSKI ZIRCONIA SWAROVSKI GEMSTONES SWAROVSKI GEM VISIONS
Bhindi Manufacturers Anmol Jewellers Hyderabad
JewelOne by Emerald
Lac is a special type of resin used by goldsmiths to support the structure of hollow jewelry. Nakasha-vela is another gold sheet technique that uses hammering to create low-relief designs. Kall-velai encases mostly cabochon rubies in boxes of gold without the use of lac. Ganda Berunda jewelry is inspired by a mystical two-headed, three-eyed bird of Hindi mythology that represents Lord Vishnu in the Mahabharata, the great Indian epic.
Pachchikam Jewelry is a centuries-old art still flourishing today. It is beautiful but less costly than Kundan jewelry, using silver instead of gold. Its fragile, contemporary aesthetic has made it so popular that supply struggles to meet demand: the process is both time consuming and labor intensive. Bead Jewelry is typically produced using beads made from hard minerals such as agate by bead makers still using hand techniques from the Neolithic age. Glass, silver and gold beads are also popular and are combined with other materials to give the jewelry a contemporary yet ethnic look.
Rameshchand Jewellers
Mirana by Senco Gold
As seen in Swarovski Gem Visions
West India as typified by Mumbai, the region’s largest and most modern city, unites tradition and modernity to create individualistic statement pieces.
2019
APR
DIAMONDS
FOREVERMARK PRESENTS
RED CARPET 2019
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HERITAGE JEWELLERY
The
Folkloric way...
Ethnic jewellery is timeless and it is always close to our hearts. Those sensational jhumkas that are bewitching to look at, those dangling bangles that leave us in awe, the charismatic chokers/necklaces that look magical, the tasteful rings that are enchanting. We have seen many women around us wear them and they are constantly on our mind when we think about jewellery.
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Abaran Timeless Jewellery’s collection of ethnic jewellery is an eternal reminder of the fierce woman that you are within. It is a combination of the past, present and future. Now, do not wait for any occasion to wear our ethnic jewellery which is crafted artistically, innovatively yet intricately. They can be paired with traditional outfits to sport that conventional look, and with modern outfits to add a bit of our culture and make it extra chic. Our range of ethnic jewellery includes magnificent necklaces, jaw dropping earrings, stunning bangles, breath-taking rings and many more irresistible collections.
Jewellery: Abaran Timeless Jewellery
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GUEST ARTICLE
The Muse of
Every Woman Ethnic Delight Feel the gentle whispers of the rich and divine culture in impeccably crafted pieces of ethnic jewellery that echo the aesthetics and serenity, deep rooted in the ethereal jewellery tradition of ancient India
For a country like ours that has its roots deep into its aesthetic and cultural history was once referred as the “Golden Bird” owing to our raw love for jewellery. Gratified and glorified to be born in this rich heritage is in itself a boon in innumerous ways. The result of having immersed in this profuse blend has given us DNA that is as quintessential as one would have believed. Right from the procurement of the ‘Dancing Girl’ bronze figurine from Mohenjodaro to our current ground-breaking technology deployed in modern jewellery, we have had an umbilical-cord-like bonding with our tradition and past. Hence our lineage has been influential in bringing out a peculiar love for gold, diamonds and gems all year long. The booming demand for traditional Indian products around the world has increased the popularity of ethnic jewellery, which has been embraced by name brands such as Fabindia,
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Tjori, Jaypore, etc to name a few. These brands mushroomed from inspiration and strength drawn from ethnic and tribal designs.
Online brands stand in the forefront as they are able to strike the right balance by fusing in a subtle combination of ideas from both connoisseurs and the fashionconscious alike. They are renowned for having master goldsmiths to handcraft jewellery pieces that are eclectic, novel and ethnic at the same time, giving them the acclaimed stand and a royalty stature since their inception. With a vast inventory of jewellery craved out of gems and precious stones, their pieces have been able to make a massive reach from across the globe making them the hub for ethnic jewellery.
FabIndia featured in weddingstreet.in
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with contemporary designs to give birth to aesthetic, ethnic and affordable products to the consumers. Their vision closely revolves around the craftsmanship of the local artisans and their skills that have been passed on from generations. FabIndia
Fabindia Being the India’s largest private platform, fabindia stands on a firm base that supports and nurtures products made from traditional methods, skills and hand-based processes. It creates a ground for skilled and sustainable rural employment and also helps in preserving India’s traditional heritage and handicrafts. This endeavour brings together all what we possess to be showcased to the outside world by delighting the consumers with our rich culture and traditional knowledge and protecting our nature in the process. Their ideology is woven by inculcating the indigenous techniques of the artisans
FabIndia
Fabindia’s Unique Ethnic Collection Step up in style with Fabindia’s statement collection to add a touch of class and elegance. The officials affirm that they are sourced from 21 states of our country and aim to offer the consumers with enchanting and alluring jewellery pieces to end their craving for ethnic and traditional jewellery. Their line of products ranges from Anusuya, the classical range; Ananya, the unusual and contemporary designs and Amna, the trendy and casual range. Their bangles, anklets, bracelets, earrings, maangtikkas, necklaces, nose pins, rings are beautifully and meticulously crafted in silver and gold plated pieces that are sure to add sparkle to your normal look, taking you one notch higher. Most of their jewellery pieces are made with 92.5 sterling silver. The metal jewellery, embellished with precious stones like emerald, ruby and other stones, is a muse of every woman. These ethnic designs cast a spell that’s hard to crack and make the gatekeepers of our sartorial history.
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Take a Sneak Into the Online Jewellery Box – Tjori
Tjori’s vision is to bring the globe closer and to make everyone realize the worthy products discoverable and within your reach, in the comfort of your home.
All the Way to Jaypore – The Giant for Intricate Ethnic Jewellery
Get Drenched in the Ethnic Hues to Reflect the Benevolent Side of You in Handmade Embodiment of Tradition and Royalty From Jaypore Relish the glory of becoming a true Indian by getting hands-on some stunning pieces of jewellery to savor the breath-taking treasures that our country beholds. Explore the vintage and antique artifacts to celebrate our prolific culture. Their collection is an ocean of spectacular line of ethnic and traditional items that reflect one’s persona Jaypore
Tijori
Looking for that X-factor in you? Tjori treasure is the answer! This curated online brand stocks exquisitely handcrafted pieces made to perfection by skilled rural India artisans and craftsmen. Carved from materials such as silver, brass, fabric, clay, and much more, they have a well assortment of segregated pick of ethnic jewelry, tribal jewelry, silver jewelry, and much more to choose from. Their comprehensive inventory has infinite categories from bangles, bracelets, nose pins and rings to hair accessories, toe rings, tribal and silver jewellery, and the list goes on. A deep dive into their master collections reveal mesmerising jewellery such as Antiquaire – the antique collection, Lamha, Shehnaai/Wedding Wear Jewellery, Navika, Zevraat: Gold Plated Brass Jewellery, etc. Their inspiration is driven by tradition and rich culture that run in the length and breadth of the country.
by having a very close link with the age-old designs to ensure that the tradition is gracefully passed on to the younger generations. The enigma of these fine jewellery designs are created with a modicum of elegance and sophistication to highlight the exuberance of Indian culture and heritage. Each piece is intricately handmade with precious gems and stones to create an archive of dramatic collections. The selection is wide spread with Tribe Amrapali, Ahilya Jewels, Sangeeta Boochra, silver fashion jewellery, etc to name a few.
BY SURYA V.V
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PLATINUM
PLATINUM
Jewellery Collection
Platinum Dandelion Necklace (China) Platinum Tiara (Japan)
Platinum Bracelet (China) - Credit SIZE
Platinum Ring (China) Platinum Wedding Cake (Japan)
Image: Platinum Guild International
Platinum Ring (China)Credit STARBOX
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GUEST ARTICLE
A GIRL’S LOVE AFFAIR
Ethnic Jewellery WITH
India is known for its workmanship, origin of jewellery almost 5000 ye our country has been famous across craftsmanship. The ruling dynasties o for the rich jewellery designs, which w of Necklaces, Bangles, Kangas, Maan States like Rajasthan, Gujarat, Bengal are held in high regard for their craftsm silver, stone, diamond, minakari.
For any Indian woman, irrespective of h ethnic jewellery holds importance, Mo been inherited from our mothers and g
Are the most popular amongst the Eth by the ancient Royal houses as a symb look like a million-dollar queen!
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art, and craft. Tracing back the ears back. Since historical times s the world for the variety of its of our country are to be credited we all take pride in the collection ng tikas, Anklets and many more. and many southern communities manship in jewellery including gold,
Gold plated Necklace and Earrings will always be loved by everyone. It is often preferred by most Indian women as it brings that antiquity and ethereal value of gold that is a must for every occasion. A pearl jewellery piece not only accentuates your neckline but makes the neck look graceful and more feminine. If you are always looking for minimalistic jewellery, then this is just the right one for you. This stand-alone piece can make you a show stopper of any occasion Ethnic jewellery is one such thing that not only complements the look but elevates the entire attire of a girl.
dhgate.com
her caste and status in the society, ost of these Ethnic Jewellery have grandmother.
hnic Jewellery, they were designed bol of prestige. Making a woman
BY RENU CHOUDHARY
Renu Choudhary, a GIA certiďŹ ed diamond enthusiast, known for her love for loose diamonds and ďŹ ne jewellery. Her passion stems from her early exposure to precious stones and jewellery design through her family, which has been a part of the industry for 4 generations.
Founder And Editor-In-Chief, TheDiamondTalk
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SHOWCASE SILVER GOLD PLATED FLORAL LAPIS DROP TURQUOISE JHUMKA
Ethinic Jewellery Tribe by Amrapali
CRESCENT SHIVLING DROP EARRINGS
SILVER OXIDISED FISH MOTIF RAWA MIRROR ADJUSTABLE RING
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DUAL TONE SHIVLING CHOKER
COBRA TEXTURED CRESCENT MULTI MOTIF EARRINGS
ELEPHANT NECKLACE
AMETHYST FLORAL JAALI RING
DUAL TONE NANDI RAWA FRONT BACK EARRINGS
AMETHYST LEAF DROP EARRINGS
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SHOWCASE
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Cr ow mo Ind co ba pie wo
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Ethinic
Jewellery Silver Centrre
rafted by Sangeeta Boochra, every aunts with its wn chic language of design, with an added touch of odernity, giving a modern face to the age old traditional dian jewellery. Each piece of jewellery is designed to omplement each other, to present an entire ensemble ased upon certain constant design features, so that eces designed 20 years ago are relevant and can be orn with the designs of today.
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E-STORE
Start shopping now!
Click on each logo to go respective website to find out the best jewellery for you.
The above list is only a collation of various online jewellery stores. The J Mag is not responsible for the quality, price or any aspect of jewellery sold at above online stores. This is neither ranking nor preference in any order. Any jewellery brand wishing to be part of this list, can contact editor@jmag.in
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OFFERS
S R E F F O jewellery Image Courtesy: www.etsy.com
Featuring some of the best offers on Jewellery across India. Click on each logo to go respective website to find out the best offer.
The above list is only a collation of various offers on jewellery. The J Mag is not responsible for the duration and any other aspects of discount offers offered by respective brands. Customers are suggested to verify in detail with the respective jewellers before making the purchase. Any jewellery brand wishing to be part of this list, can contact editor@jmag.in
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Welcome to the world of
MADAME BIJOU
Know it
YOURSELF Did you know that taking care of a few things can ensure the safety and shine of your jewellery? Wear your jewellery after applying make-up or perfume
Get your jewellery checked by your jeweller every 6 to 8 months for any loose stones or damaged settings
photo created by kues
Clean your jewellery at home with a mild shampoo or detergent
Wrap your pearl jewellery in muslin cloth before storing
Remove jewellery before working in the kitchen or before cleaning with household abrasives
Wear light jewellery while travelling
Store individual jewellery pieces separately in a jewellery box
Don’t spray perfume directly on your pearl jewellery
Don’t clean emerald jewellery in ultra-sonic cleaning machines
Avoid wearing your diamond jewellery while working or applying any oil based products such as creams, cooking oil, hair oil, etc.
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