The J Mag V1i7

MAY 2019

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AMRUTA KHANVILKAR ANGELA KRISLINZKI

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Exclusive interviews BIREN VAIDYA

ISHU DATWANI LAKSH PAHUJA

EVELYN SHARMA

SAROJA YERAMILLI

RUPALI SURI

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YUVIKA CHAUDHARY

A high sense of self-worth

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EDITORIAL

weddingdaydiamonds.com

“Diamonds: The brilliance of the subtle shine” Our history, literature and culture have given us enough evidence that diamonds have been unfaltering signs of love and passion. But both in metaphor and reality, diamonds have also been associated with the definitive representation of victory, of having conquered the zenith of success.

Diamonds can never go out of fad, it is not just the royals, or the elite have the awe with the diamonds, but today with the affordable diamonds, owning a diamond is not just a mere dream. It is said that jewellery reflects women’s personality and I feel it is true to some extent.

These precious rocks have its own way to muse its wearer with is sophistication, sparkle and of course size too. Its size, colour, shape and clarity allow women as well as man the possibility to find a panache of jewellery they like.

Every piece of jewellery is tagged with a story and a sentiment attached. There is a charm and desire to own diamonds and wear them.

Our ‘Diamond Theme’ edition is all set to shimmer with celebrity’s love for diamonds, designer’s passion for creating and much more. Be ready to be dazzled!

Divya Vijayan C HIEF ED ITOR

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CONTRIBUTORS

The Jmag is delighted to present our content p make you fall in love with th

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Abaran-Timeless Jewellery

Bhima Jewellers

Since 1935 Abaran has been creating fabulously enchanting ornaments with intricate patterns and unadulterated beauty. Today, Abaran is one of the finest jewellery houses in India winning hearts and imagination of its jewellery aficionados creating truly timeless jewellery.

The most trusted jeweller since 1925 continues the heritage of making best quality precious metal jewellery and make a difference in the society in all possible ways, along the way.

Platinum Guild International

Swarovski Gemstones

Platinum Guild International (PGI) is a marketing organisation which was created in 1975 with the vision to develop the global platinum jewellery market as a new demand source for platinum. Since then, jewellery development has demonstrated a strong track record in delivering results, and platinum jewellery has contributed ~80 million ounces of demand.

Since the very beginning, back in 1895, our innovative thinking, technical precision and outstanding quality have been essential for the continued success and international reputation of our brand. Swarovski Gemstones in India partners with the best and reputed jewellery manufacturers and retailers to create stupendous pieces.

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CONTRIBUTORS

partners and writers who work in synergy to he jewellery all over again.

Forevermark

HRD Antwerp

Forevermark is a diamond brand from The De Beers Group of Companies, which has a vast history of diamond expertise spanning back more than 125 years. Every Forevermark inscribed diamond is completely natural, handselected and comes with a promise that it is beautiful, rare and responsibly sourced.

Since 1447, Antwerp has been synonymous with quality diamonds and superior craftsmanship. The Antwerp Diamond Heritage reveals the creative dynamism behind the diamond industry; unravelling the mysteries and beauty of the diamond, all of which has the makings of a compelling story.

Renu Choudhary

Shanmukha Anagh

Renu Choudhary, a GIA certified diamond enthusiast, known for her love for loose diamonds and fine jewellery. Her passion stems from her early exposure to precious stones and jewellery design through her family, which has been a part of the industry for 4 generations.

A fashion enthusiast and a blogger. His writing records the journey of various aspects that connects a community for like-minded people.

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Did you know the smallest details can make a world of difference We did! Accuracy is the air we live and breath

CERTIFICATION | EDUCATION | EQUIPMENT Discover more at www.hrdantwerp.com

HRD Antwerp is the leading authority when it comes to diamond certification, education and equipment.

We strive for perfection, delivering the highest quality in all our products and services.

THE J MAG MAY 2019

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Featuring

AMRUTA KHANVILKAR

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BIREN VAIDYA

ISHU DATWANI LAKSH PAHUJA SAROJA YERAMILLI

YUVIKA CHAUDHARY

A high sense of self-worth

A high sense of self-worth

Amruta Khanvilkar

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Platinum Jewellery Collection

P38 Diamond A Gem Forever

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Diamonds are a girl’s best friend forever!

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Angela Krislinzki

Evelyn Sharma

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Its okay to be little obsessed with DIAMONDS!!!

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Dazzling Creations

Rupali Suri

Yuvika Chaudhary

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The Secret of the Iconic Brand ‘Rose’

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Story of natural & lab grown diamonds

Disclaimer: The cover story featuring the woman personalities are placed in alphabetical order.

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CONTENTS

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Exclusive interviews

EVELYN SHARMA

DIAMONDS

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ANGELA KRISLINZKI

RUPALI SURI

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COVER PAGE COURTESY:

KHANNA JEWELLERS, NEW DELHI

IN THIS ISSUE

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Magnum Opus in the field of Design

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Be assertive without raising your voice

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The Forevermark Traditional Setting Collection

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E-stores

jewellery

P43 Jewellery Offers

OFFERS

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HERITAGE

DIAMO are a gi frie fore

They say if you have it, flaunt it... but maybe no allows you to experience it with your friends fo contemporary and ethnic detachable jewelry en Vadhu collection is an epitome of elegance gli

Abaran’s ‘Vadhu’ collection is designed especial and enviable range of bridal jewelry. It is timele of diamonds and other precious stones shimme piece of jewelry you

Get the sparkling 3 in 1 grand Indian diamond b stones, only at Abara

Crafted with care an

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HERITAGE

ONDS irl’s best end ever!

ot all at one go? A range of detachable jewelry orever. Shop from our large range of beautiful ncrusted with exquisite diamonds. Abaran’s new istening with timeless and exquisite diamonds.

lly for today’s modern bride, comprises of huge ess in value and appeal; its enticing combination ers unlike anything you have seen and is a rare u will love to flaunt.

bridal detachable necklace studded with precious an Timeless Jewelry.

nd love just for you!

Jewellery: Abaran Timeless Jewellery

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INTERVIEW

“My Vision is to do the best and let the world appreciate ...”

MAG OPU LAKSH PAHUJA

the fi

Des

Laksh Pahuja is an iconic name known for his exceptional inventiveness in the world of jewellery. Born into the family of jewellers, Laksh has witnessed some of the great works created by his ancestors. Since then he has been alwa jewellery which is not just about intrinsic exquis has always been in the symbolism and meaning behi exclusive interview, he talks about his love for designin and his inspiration.

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sign

ays drawn to designing siteness for him, but it ind every piece. In an ng, his first compliment

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INTERVIEW

FIRST COMPLIMENT “I take great pride as I come from a family of jewellers and have witnessed some great work done by my ancestors. However, I desired to design, and it started when my father complimented my first ever creations with just one hug and a kiss.’

GNUM US in

field of

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Laksh’s jewellery is created to be transformed by every woman who adorns it. As a designer, he trusts that every person carries their own sense of pace, movement, and style to the pieces they choose to wear. “Every designer looks about a subject, I always think of a unique subject as I believe if a subject is Unique the end product has to be unique.”

I am working on One of the world’s most renowned & respected Icon, & it’s a most difficult jewel to fabricate, but hopefully will unveil at the IIJS 2019.

INSPIRATION He has fascinated a dedicated clientele and industry praises from across the world. It is his exceptional skill to create modern and sophisticated jewellery pieces that always tagged with a message. A keen observant of the news & current affairs, Laksh’s creation Jewel on Global Warming was world’s first real Ice Necklace- a jewel with a message.

His slogan to craft ‘one of a kind’ jewellery pieces has always been a style statement.

His designs, featuring his signature jewels has attracted many accolades and awards. His designs are the perfect examples of timeless elegance and understated sophistication.

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SPECIAL FEATURE Alma Carino by Amy

THE ALLURE OF

DIAMONDS THEN, NOW AND IN THE FUTURE Cultures around the world have been magnetically attracted to the glittering allure of the diamond for centuries. Virtually indestructible and ranking a top ten on the Mohs hardness scale, nothing can cut a diamond but another diamond.

Long revered as a talisman to fend off fear, negative influences, and the evil eye, the diamond is also believed to strengthen the bearer’s vital energies. The diamond derives its name from the Latin diamas, the unconquerable, which both explains and reflects the stone’s paramount position throughout time as the preeminent icon of eternal love.

Still, the favorite choice for the stone to mark a betrothal, diamonds continue to be a girl’s best friend when it comes to the standard jewel box favorites of bracelets, bangles, stud earrings, and necklaces. As culture increasingly shifts towards the casual, diamonds are gracing highly individual and extremely versatile jewelry pieces with their presence that still retains all this gemstone’s timeless quality.

Diamonds have been found and mined in a surprising number of countries. Golconda diamonds come from the like-named region of Southern India and date back to the 17th century. Included in the most precious pieces of Mogul jewelry, they are extremely rare and possess a unique transparency that sets them apart from all other

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Jewel One by Emerald

diamonds. In the 18th century, Brazil yielded up its diamond trove, and by the end of the 19th century, the African countries of Botswana, Namibia, Zaire and South Africa took over as the major source of the world’s diamonds.

More recently, Russia, Canada, Australia, and Greenland have joined the club. Although best known for the brilliant transparent variant, diamonds come in a dazzling array of colors including yellow, pink, blue, green, champagne, cognac, chocolate, and even black.

In fact, awareness for fancy color diamonds is at an all-time high thanks not only to celebrities flaunting their fancies on the red carpet, but also for the record-breaking prices the rarest of the rare are achieving at auction. This was never more obvious than in November 2018 when the Pink

Mirana by Senco Gold & Diamonds

THE J MAG

Legacy Diamond, an extremely rare stone of almost 19 carats went under Christie’s auction hammer on Geneva.

The sale price of 50.3 million Swiss francs ($50 million, 44 million euros), according to the auction house, set a new per-carat record for a stone of its kind. Moreover, fancy shapes are trending in diamonds including cushion, pear, emerald and heart, as well as rose cut, sliced, octahedron, and even rough in bespoke designs.

Diamonds historically dominate the Hollywood scene, with some dazzling examples adorning our favorite celebrities at major awards. Lady Gaga made a breathtaking appearance on the 2019 Academy Awards red carpet wearing Tiffany & Co.’s legendary, 128.5-carat yellow diamond, reported to now be worth $30 million.

The diamond’s last appearance was back in 1961 when Audrey Hepburn wore it for publicity photos for “Breakfast at Tiffany’s.”

Diamonds can also be created in a laboratory and

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SPECIAL FEATURE

Swarovski now offers its own line of lab-grown diamonds, which are optically, chemically and physically identical to a mined diamond. Both are 100% carbon, both have the same hardness and brilliance, and both can be graded according to the classic 4Cs of clarity, color, cut and carat weight. Swarovski Created Diamonds are precision-cut and sorted according to the strictest Swarovski quality criteria and every stone larger than 0.70ct. is certified by the International Gemological Institute. Stones larger than 0.10ct., are identified as man-made with a laser engraving discernable only with a microscope. Swarovski Created Diamonds dazzle on the red carpet in Atelier Swarovski Fine Jewelry creations that are worn by a-list celebrities such as Penélope Cruz and Constance Wu.

Diyara by GRT Jewellers

Brands such as Atelier Swarovski have managed to position laboratorycreated diamonds at the heart of the luxury industry in the recent years. And there are even more man-made jewelry stones, that perfectly resemble diamonds in terms of their optical characteristics.

The most important is cubic zirconia.

In this category, Swarovski Zirconia is in a class of its own. With all the characteristics of a genuine diamond, each stone shines with the quality and craftsmanship you can expect from the Swarovski brand. The finest raw materials are first carefully sourced, before being cut and polished to perfection by qualified Swarovski technicians. Every single Swarovski Zirconia is marked with a microscopic laser engraving that is completely invisible to the naked eye but speaks of authenticity and quality.

Insights by Swarovski The Swarovski Seal of Quality The Swarovski seal of quality is an independent endorsement standing for Swarovski’s enduring commitment to the highest standards of excellence since 1895. The use of the special ‘Zirconia from Swarovski’ seal is a strong symbol of identification for the products of Swarovski Partners, providing assurance that you are buying only the finest zirconia quality. All the jewelry showcased in this article are crafted with Swarovski Zirconia.

SWAROVSKI ZIRCONIA SWAROVSKI GEMSTONES SWAROVSKI GEM VISIONS

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COVER STORY

DIAMO

A high sense

The diamond is more than just the hardest sub it’s become an enduring symbol of love, ro derived from the Greek word “adamas”, wh leads itself well to what the diamond signifie unbreakable bond between two people. Since symbol of love and emphasize on the adjectiv Diamond earrings featuring 10.51 carat and 10.50 carat D Flawless oval diamonds (61.24cts); 36.22 carat D Flawless oval diamond ring.

Image : www.graff.com

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By Shanmuk

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COVER STORY

ONDS

e of self-worth

bstance on earth or just aesthetically beautiful— omance, and commitment. The stone’s name is hich loosely translates to “unconquerable.” This es, which is an everlasting commitment and an e the past century, diamonds have evolved into a ve that is beauty.

kha Anagh

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COVER STORY

and accessible to everyone. This shift has given birth to many variations of pre-existing trends and new ones alike. People are not limited by trends that are already present, with diamonds, the liberty of embellishing them in any way they wish to.

The largest clientele for diamonds is seen to be celebrities and designers. Celebrities are public ďŹ gures that are always subject to attention from many sources and the pressure of always portraying a positive and good image takes up an important position in this career, and these celebrities are often

Diamond Bow brooch (11.58cts); Diamond Bow earrings (6.15cts) Image : www.graff.com

picking diamonds as their go to ornament

This has also been reformed overtime, with diamonds becoming a more frequent sight and the commonality of the jewel has made it more affordable to own by people of all classes. This prevalence of diamonds has shined over most other forms of jewellery and this shift has seen to be most appealing to

women,

with

everything

from

the

engagement rings to necklaces and earrings, a series of jewellery pieces encrusted with diamonds began surfacing and have stuck and they seem like they will for a very long time. The commonality of these diamonds and their presence in almost every industry at the moment has made it extremely affordable

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Yellow and white diamond necklace (91.26cts); Yellow and white diamond earrings (47.59cts); 40.32 carat Fancy Intense Yellow radiant cut diamond ring.

Image : www.graff.com

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COVER STORY

look and most believe that when it comes to diamonds, “less is more”. From family to heirlooms to first time purchases, diamonds seem to hold a prominent bearing in the lives of people not only as a piece of Jewellery but also as a milestone in life. A diamond is chosen by many as a symbol of pride and class.

Diamonds have had a relevance in not only fashion but in the lives of people as well.

Every single diamond is an intricately cut and shaped crystal that is beauty tenfold, these gems are the epitome of what jewellery is Diamond earrings (92.72cts); 35.05 carat D Flawless emerald cut diamond ring; Diamond bracelet featuring a 33.40 carat D colour emerald cut diamond (79.07cts) Image : www.graff.com

and what jewellery can be.

to decorate their outfit and their image with.

Diamonds, as an element of fashion go with virtually every single type of clothing, which gives both celebrities and the many fashion designers the luxury not worrying about the colours of an outfit and other parts of the ensemble. Celebrities have expressed their love for diamonds, saying that they not only look extremely appealing a beautiful, they’re an element in the world’s history that will never go out of style. But not only to project an imagine but celebrities themselves prefer diamonds as an ornament to adorn for personal events as well. The trivial size of the stone adds to the beauty of the entire

Sapphire and diamond necklace (Sapphires 70.76cts, Diamonds 45.32cts); Sapphire and diamond earrings (Sapphires 23.73cts, Diamonds 11.17cts); Sapphire and diamond bracelet (Sapphires 44.13cts, Diamonds 18.46cts); 20.71 carat oval Burmese sapphire ring.

Image : www.graff.com

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COVER STORY

Amruta Khanvilkar has appeared in Hindi and Marathi films and established herself as one of Marathi cinema’s leading actresses and an accomplished dancer. She shares with us her passion for diamonds and her perspective on this trend of diamond jewellery.

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AMRUTA KHANVILKAR BOLLYWOOD STAR

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www.cashforgoldmailer.com

In love with…

I love jewellery and it is every girl’s dream to wear jewellery. My favourite jewellery is my diamond studded earrings. There is no escaping the fact that diamonds are best compared to any other precious or gemstones. Every girl dreams to own a diamond. I can say that diamonds are my best friends and I adore them.

Subtle and Classy When it comes to brands, Tanishq is my favourite as their jewellery is very subtle and classy. You can wear them for any occasion, and you need not put anything else. According to me, it is very important to have a style statement and diamonds add the perfect bling to one’s panache. Just as it is regarded as a symbol of love, diamond jewellery adds a majestic touch to any attire.

90’s trends are back

SUBTLE AND

Diamonds come in all shapes and sizes. The 90s seem to be back again.

Flaunting big rocks are back. You can have initials as diamond jewellery, or a name or things in the same form as well. They are getting bigger and bolder as time goes by.

CLASSY www.demarcojewelry.com

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www.lloydsfamilyjewellery.co.uk

Angela Krislinzki, an Indian actress and model who has made her primarily acting career in South Indian movies and Bollywood. She pursued a career in modelling before becoming an actress.

During her modelling career, she appeared in various commercials. She made her acting debut with Telugu movie Rogue in the year 2017. She shares her love for diamonds and about the most preferred brand in an exclusive interview with The J Mag 20

LOVE FOR

SOLIT

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‘Rings’ a bell I only wear rings so rings would be my favourite jewellery as they can be from simple to classic to head turners.

The go along with any kind of attires and can be a style statement.

Inspiring..

My love for diamonds is no secret and the bigger they are the better. Their brightness and brilliance has inspired us for generations. Diamond’s association with love cannot be denied and they play a very special role in a relationship, which has seeped into our culture and popular conscience. Some jewellery has a sentiment attached and some are in your jewellery box just because it is beautiful. It really doesn’t matter how big or small it is.

Diamonds at Tiffany’s

TAIRE

Unlike love, diamonds last forever and Tiffany’s is by my jewellery brand. I am a great fan of solitaires and tennis bracelets are classic. Solitaires can be designed in an assortment of styles to give it a contemporary and exclusive twist while still retaining its sophisticated artistic lines.

ANGELA KRISLINZKI BOLLYWOOD STAR

www.1stdibs.com

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www.graff.com

EVELYN SHARMA BOLLYWOOD STAR

Born to a German mother and Indian father, Evelyn Sharma grew up in a small town in Germany and moved to Frankfurt to study business and languages. She was pursuing her career in real estate in Germany when modelling materialised. She made her entry into Bollywood in the year 2012. In an exclusive interaction with Evelyn, The J Mag excavated little more besides her movies and modelling and found her love for vintage jewellery pieces. Excerpts of the interview.

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TIME OV

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ELESS E R

NDS

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www.decentjewellers.com

Love for necklaces I love jewellery and who doesn’t like jewellery. I like wearing necklaces the most. Jewellery is sustainable and we can keep just a few and can use them over and over again with different outfits and on different occasions.

Diamonds are forever They say diamonds are forever and we all ladies love commitment and their love affair with diamonds has survived over the years. So yes, they are certainly a girl’s best friend.

Vintage it is...

Anything vintage and classic is my favourite. I am not a person who would go for brands but yes, I love vintage pieces. My style statement is “timeless over trendy”.

Treasured forever Diamond jewellery can be passed on for generations. It is sustainable, vintage and it can be treasured forever and that is the best thing about diamond jewellery for me. I love everything sustainable.

Setting my own trends I do not follow trends, so I hardly know of any. I believe being in my comfort zone and I like to set my own trends with whatever I wear. Like I said I will always go for timeless over trendy!

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COVER STORY

Source : Pinterest

Everlasting traditions I love jewellery, specifically the traditional jewellery is my favourite. I don’t like to wear much on a day to day basis but thanks to so many festivals, India is bestowed with, I love to adorn myself as required.

I’m not a fan of heavy jewellery, but antique and traditional style jewellery always takes my heart away. My favourite piece of jewellery is my mom’s chain and bangles that she would wear often.

They’re very important to me and I always protect and preserve them.

AN ANTIQUATE

SOUL

Glad rags Mega Model winner, anchor, host, theatre performer, fashionista and now a film actress; Rupali Suri is definitely an all round entertainer. She recommends different styles that she prefers to adorn and talks about the significance jewellery has in her life.

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COVER STORY

Making a statement Diamonds are beautiful and classy. If you have to stand out in a crowd and make a statement, you need to let your diamonds do all the talking.

Well, one diamond ring or earrings or a small chain with a diamond stud is enough to dress you up for any occasion. So yes, I would say diamonds are my best friend.

The old way I love antique jewellery and find myself always attracted to them, especially jewellery with south Indian roots, since my mother was from south India. I like the Laxmi necklaces and Maharashtrian jewellery is good to wear as it is light in weight and looks good when worn right .

When it comes to diamonds, I usually go for any piece with a GIA certificate

ED

www.purejewels.com

The aura…

RUPALI SURI BOLLYWOOD STAR

It speaks volumes. Just one piece of diamond is enough to make a statement and when made into beautiful jewellery like a ring, necklace, bangles, earrings and so on, then it speaks about your taste.

When it comes to Diamond Jewellery, I always believe that “Less is beautiful.

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Reviving Trends of Past www.fanpop.com

YUVIKA CHAUDHARY BOLLYWOOD STAR

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Source : Pinterest

Not just a piece of jewellery Yuvika Chaudhary , a popular name in Indian films and television has appeared in various Bollywood films such as Om Shanti Om, Summer 2007 and Toh Baat Pakki.

She shares with our team her love for diamonds and her enthusiasm to accessorise herself and her opinion on this precious rock.

Reviving trends of the past I am a jewellery person and I love wearing jewellery. My favourite piece of jewellery is a beautiful antique set given to me by my parents.

Closest to my heart Diamonds are very classy, sophisticated and creates meaningful stories. It is more than just a piece of jewellery and that is why they are a woman’s best friend. I am a ‘diamond’ person and my all-time favourite is a ring without which I never leave home. When it comes to picking a brand, it is always Tiffany and it will be my wish come true when I own it one day.

An eternal adornment A woman could never say no to diamonds and it enhances her beauty by adding grace and elegance. It not only makes her beautiful from outside, but her inner self too shares the charm and making her feel like a princess. Every woman loves to be accessorised and you can never go out of fashion when it comes to diamond jewellery. I believe diamonds to be forever.

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INTERVIEW

Be assertive without raising your voice Saroja Yeramilli, CEO and Founder, Melorra walked away from the corporate world to become and entrepreneur. During her career span of two decades, she headed Marketing, Sales, Merchandising and Design at Tanishq, led Operations at Marico-Kaya skin clinic and headed the Retail Business at Dell, among other roles. She fulfilled and excelled every roles she was bestowed upon with, but over the years she recognised a gap in the fine jewellery market and decided to address it. In an exclusive e-interaction with The J Mag, she shares he journey of learnings and experiences.

SAROJA YERAMILLI “Being an entrepreneur means I have also had to unlearn a lot of concepts.

What has stood the test of time, however, is my need to understand how a business grows, and this has held me in good stead until now. The corporate world does not encourage risk-taking and does not reward failure either.

However, what I learnt in the start-up world is that if you are not failing, you are not innovating. There is a need to be more flexible and agile in a start-up, else you may miss out on growth opportunities. “

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INTERVIEW

Bridging the gap Most of the precious jewellery in the market today is either traditional or heavy, not in sync with the lifestyle and western wardrobe of the modern woman. Accessories like bags and shoes have caught up with this evolution unlike precious jewellery. Fine jewellery is still looked upon as an investment with purchases driven by special occasions like weddings. Most of the jewellery industry caters to this segment with an investment-oriented mind set. So, there aren’t any stylish options or trendy precious jewellery for the discerning modern buyer. So, women have moved away from precious jewellery to fulfil their desire for accessorizing fashionably.

Catering to these buyers, Melorra brings together a range of trendy fine jewellery that is lightweight and designed for everyday use. Keeping in mind the ever-evolving taste of the consumer, we fill the gap in this segment and bring to them fine jewellery that is not barred by occasion or outfit, catering to a segment that demands precious jewellery in sync with their wardrobe and seasonal trends. All our collections are inspired by the latest global runways trends and there is something for every woman to be paired with any outfit she wears. For instance, our recent springsummer 2019 collections are inspired by the spirit of the season. These include themes like Fruity Yellow - the colour of this season, beach-inspired California Girl, ruffles in AllDolled-Up and utilitarian-trend inspired Modern Safari.

Experimenting with what I wear I am a jewellery person. I like to accessorize my workwear - a pair of pants and formal shirt with gold studs and a necklace or with a dress, I would opt for hoops on my ears and a gold bracelet. I feel it is important for the jewellery you wear to connect with you as a person as well as complement what you wear. Gold has made a comeback and on Melorra, you’ll discover never-before seen designs and colours. Gone are the days when gold was only meant for occasions such as marriages or traditional occasions. It

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INTERVIEW

can be worn with any outfit thanks to lightweight and trendy options available today. Some of my favourites include the beach-life inspired California Girl collection, the Fluo Neon collection and the Animal Print collection from Melorra for the sheer variety and colours these bring to my wardrobe.

Diamonds are perfect gifts One cannot really go wrong with diamonds. They make for a perfect gift irrespective of the occasion. They are also beautiful, long lasting, and a symbol of commitment, love, and security. However, I would also like to emphasize here that gold is trending like never before given that it is possible to mould it into different designs and create some beautiful, lightweight, and trendy options – something that Melorra is already doing successfully. The stereotypes around gold jewellery are breaking with more and more women experimenting with lightweight gold jewellery that goes with their contemporary outfits. A large number of our customers are also from Tier 2 and 3 cities.

Styling the contemporary wardrobe of the modern woman Melorra is a fashion-forward, real gold and diamond jewellery brand that styles for the contemporary wardrobe of the modern woman. Curated from international fashion trends, our designs are lightweight and trendy, keeping in mind the modern woman’s changing needs. Thus, at the onset of any new season in fashion, our consumers have a range of daily wear precious jewellery to choose from.

Jewellery that’s trendy, modern and trending this season!

• Designs that reflect global runway trends (no other brand in this space is creating such designs that are in sync with the trends on the runways of Milan, New York, Paris and London) • Speed of launching new collections using 3D printing technology – Melorra create close to 300 new designs every month i.e.

10 new designs every day • Melorra offer the largest range under Rs 30,000, making us India’s most affordable fine jewellery brand • Quality of gold and recognised agencies

diamonds

from

An exclusive interview with The J Mag

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SHOWCASE

Platinum Necklace

by Kuwayama (Japan) - Credit Kuwayama

Earstud in Platinum by Beladora (credit: Beladora)

PLATINUM

Platinum Bracelet by Tiffany & Co. Paper Flowers (US) Credit Tiffany & Co.

Jewellery Collection Platinum Ring (China) Brooches in Platinum by Cartier (credit: Cartier)

Platinum Ring (China)-Credit YOKA.COM Platinum Earrings by Lueur Jewelry

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SPECIAL FEATURE

ITS OKAY TO BE A LITTLE OBSESSED WITH DIAMONDS!!!

Diamonds! sparkly, Dazzling, Captivating gift from nature which enthralls us since centuries and people all over the world have been enchanted by the mysterious allure of the Diamond!!

In the age of millennials, we like to wear our diamonds in multiple ways, women like jewellery that can be transformed. For instance, a double-layered necklace that can be detached and worn as a bracelet, or stackable rings that they can combine as they like.

Even wedding jewellery is now composed of small pieces that can be worn in different ways.

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Let’s see a few trends in diamond jewellery!

Tri-Stone Rings

Fancy – And Unique – Shapes We’ve got Meghan Markle to thank for this one! The Duchess of Sussex’s engagement ring is one of the reasons this look is so popular. Diamond rings featuring three stones – a larger centre stone flanked by two smaller stones.

Round brilliant diamond shapes are always classic favourite, but fancy shaped diamonds are also popular, particularly for those looking for a different diamond vibe!!

It is not just for its shapes like princess, oval, emerald and even heart shapes fancy diamonds are popular,but one can also find different cuts and shapes popping up from time to time.

The three stones represent “Past, Present and Future.”

Alternately, the ring can symbolize “friendship, love and fidelity.”

Large & Long Earrings In trend from 2018 and continues to spread its popularity in 2019 too. Large, bold or statement Diamond earrings are the cynosures . There is a extensive range of styles, comprising of long, shoulder-grazing chandeliers, big hoops, large mismatched earring in styles as well as in size.

One such is the ASHOKA CUT , which is essentially a modified cushion-cut, with a rectangular shape and rounded corners. With 62 facets, it can help a stone appear larger than it is.

Women of millennials, now buy their own diamond jewellery and make their own choices, after all, Diamonds are a girl’s best friend !!

Indeed this sparkling stone is quite stellar, not just the ladies, men also drool over this sparkling stone! Don’t they ??

BY RENU CHOUDHARY Founder And Editor-In-Chief, TheDiamondTalk

Renu Choudhary, a GIA certified diamond enthusiast, known for her love for loose diamonds and fine jewellery. Her passion stems from her early exposure to precious stones and jewellery design through her family, which has been a part of the industry for 4 generations.

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INTERVIEW

Biren Vaidya, or BeeVee as he is fondly known is a man with different avatars who has won many hearts. Today, he at the helm of the brand, today Rose is the jeweller of choice for some of the most inuential families in the country. He is not alone in the world of triumph.

In an exclusive interview he talks about his love for jewellery, journey of passion and about his wife Sheetal Vaidya, the brand ambassador for Rose and Director of Luxury Sales who is also the muse for all his designs.

BIREN VAIDYA

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Begins with design For me, the three roles of entrepreneur, designer and innovator are all interlinked.

While I love my designer avatar, the process of creation constantly needs innovation to ensure that we as a brand are constantly evolving with the trends in the market. Once our product is ready, it needs to be marketed via innovative ideas that will not just reach but also create an aspiration within our target audiences of patrons. It is at this stage where the entrepreneur in me kicks in. So it definitely is a difficult choice, but for me, it always starts with the design.

In love with jewellery While that is true, this business was actually founded by my sister. When she made her first million and wanted to travel the world, she left her office in the hands of her younger brother, who was still in college at the time. From that time, I fell in love with jewellery and have never looked back ever since…

Everything inspires me

Creations whether it is from one of my travels, or from the flora and fauna in my beach home or even a book I read on a flight. When it comes to design, I am a sponge and absorb everything around me and amalgamate these various influences into my designs.

Resonates with the millennials As a brand, we wanted to create a collection that resonates with the millenials. After seeing my daughter in law, my nieces and all their friends’ fashion sense and how different it was from my generation’s, I created a collection called Colours of Life. This collection uses a combination of two different coloured gemstones with diamonds. The designs in this collection have now become a signature part of our collection as it resonates with not just millenials but women of all ages who prefer fashionable modern jewellery.

I cannot pinpoint one particular concept or inspiration for my designs.

Inspirations and concepts come from all of Almighty’s

SHEETAL VAIDYA

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Not just my patron I do not create jewellery for a particular kind of woman but create elegant designs that will withstand the test of times and constantly changing trends so that not just my patrons but their families can enjoy their Rose possessions for generations to come. More than a particular kind of woman, the gems inspire me during the process of creation.

Beyond jewellery Since we are a fully vertically integrated company, each and every piece from Rose takes numerous hours in our design studio, lapidarium and atelier to create pieces that are worthy of the exacting standards of our patrons. I love it when a lady who understands and appreciates the quality of our craftsmanship wears our pieces because these people feel joy and pride in possessing that particular piece. When a lady feels proud of what she wears, it enhances her beauty as well as that of her Rose acquisition everytime she wears it.

in gemstones, quality of manufacturing, and design; making each and every piece of this collection truly one-of-a-kind in the world. When I first joined the gems & jewellery industry, I always had a dream to work with one-of-a-kind gems that would cement my legacy as a jewellery designer. In 2010, I was blessed with my first treasure – the Empress of Rose, the World’s Largest Pear Shaped Colombian Emerald (290.52 Carats). Over the last decade, we at Rose have been blessed by

Countless excellence Rose stands for beauty, honesty, happiness, royalty, power, a fragrance of sweetness, love, respect, confidence, care, sensitivity, friendship, and many such qualities so the best way to describe our philosophy is to sum it up in our brand itself i.e. Rose.

Rose Treasures My most treasured collection is called Rose Treasures.

In this collection, we have pieces that are irreplaceable

the number of one-of-a-kind gems that have passed through our hands. In order to enhance the beauty of these gems, each of these pieces have pushed my boundaries of creativity, design and craftsmanship and hence, this is the collection that I cherish the most.

An exclusive interview with The J Mag

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SHOWCASE

The Forevermark Traditional Setting Collection

The Forevermark Traditional Setting Collection is the ďŹ nest blend of timeless tradition and modern marvel. Inspired by the rich culture and heritage of Southern India, this splendid collection showcases beautiful Forevermark diamonds in closed settings and unique designs.

The collection is available in precious yellow and rose gold metals.

Jewellery by forevermark.com

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INTERVIEW

Bhima Jewellers

diamond

A GEM FOREVER

A Diamond is a gem of exceptional beauty. It is believed to last forever. Diamonds are tough, yet beautiful and can be equated with a strong and beautiful woman. The sturdiness and brightness of the brilliant stone signifies the strength of love, the reason why Diamonds are used for engagement and wedding rings.

Every gemstone is believed to be associated with a planet. Diamonds are believed to be associated with planet Venus. Venus is also the Roman Goddess of Beauty and Brilliance. There are four Cs to be considered while buying a DiamondCut, Colour, Clarity and Carat. The cut and polish sets every diamond apart. There are many cuts for Diamonds, namely Princess, Pear, Oval, Round.

There are different colours for Diamonds such as pink, blue, green etc. Pure white Diamond is the most precious one. The greater the whiteness, the greater is the cost of the diamond. Clarity of Diamonds is also important. The Quality of Diamond increases with its clarity.

Diamonds go through a lot of processes such as cleaning, sawing, bursting, grinding and polishing to become the

Bhima Jewellers

Bhima Jewellers

refined diamond jewellery that you buy. To keep your Diamond Jewellery shining and sparkling forever, it should be cared for. Diamond Jewellery should be cleaned regularly. Diamond no matter the size, has a fiery brilliance. They emit beauty and brilliance. The weight of diamonds is measured in carats. Depending on the carat, the size and price of diamond increases.

Women love to pamper themselves with jewellery and especially diamonds because it makes them feel special and unique and happy.

Diamonds are expensive as all beautiful things come at a price. Add Diamond, the strong and beautiful gem, to your collection. A relationship with your Diamond Jewellery is a bond for a lifetime.

Every woman loves to be gifted with a diamond jewellery is of great importance to women. When you love someone, you give them something you know they will love and cherish, and diamond would be one of the most beautiful options.

An exclusive knowledge series from Bhima

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Dazzling

CREATIONS

Anmol Jewellers

THE J MAG

Ishu Datwani, founder of Anmol made headway into the jewellery business with a firm resolve to create a brand to reckon with. He had no Godfathers or advisors, all that he had was a heart filled with hope and a determined mind set. In an exclusive interview with The J Mag Ishu Datwani talks about how diamonds are still girl’s best friend, how men connects with diamonds and much more.

ISHU DATWANI Anmol Jewellers

Diamonds are girl’s best friend Diamonds are really best friend of girl. Diamonds, as they say are forever.

They are eternally beautiful and personify refinement and elegance. The best of nature and, the most opulent and exquisite jewels you can own, Diamonds are a perpetual favorite and a dream for every girl.

Era of Design

Design is the USP of ANMOL, which sets us apart from other jewellery brands and the discerning clients are always looking for exclusive designs in jewellery.

When we talk of excellence in design, we also mean excellence in craftsmanship & finish and attention to detail, which is an inherent part of design. With our exquisite and innovative designs, we have heralded the ‘Era of Design’ in the jewellery industry.

Diamonds and Men A classic look Diamond jewellery gives a classic yet chic and sophisticated look, making a statement in the world of luxury. Diamond jewellery is versatile and no matter what the occasion, one can’t go wrong with diamonds.

Men prefer to keep it subtle with minimalistic pieces. Men’s jewellery & accessories like brooches, cuff-links, buttons and lapel pins in diamonds are popular among men. Diamond Jewellery & accessories can not only enhance a man’s overall appearance, but also add a touch of sophistication to his appearance.

Big sized diamonds in trends The most popular trend is of elegantly designed classic all diamond jewellery with big sized diamonds in fancy shapes like drop diamonds, emerald cut, cushion cut diamonds, heart-shaped diamonds, oval diamonds and princess cut diamonds, besides the round brilliant diamonds. The trend is inspired by the era of Aristocrats who loved big diamonds.

The Iconic We created one iconic piece for our 30th Anniversary, which Shilpa Shetty Kundra wore when she was our showstopper.

It is a beautiful necklace with a stunning 6 carat drop diamond right in the centre and it is the most iconic piece up to date. We have made a few iconic collections during our journey.

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Story of NATURAL &

LAB GROWN

DIAMONDS

INTRODUCTION TO NATURAL DIAMONDS

Diamonds which form naturally under high pressure and high temperature within the Earth are termed as Natural Diamonds.

Natural diamonds take over 1 billion to 15 million years to grow under stable conditions. The diamonds are carried to the surface through diamond bearing rocks known as Kimberlite and Lamporite.

Primary and secondary deposits are the main sources for mining of diamonds. While primary mining includes open pit and underground mining, secondary deposits include panning from river beds and deep ocean mining. All diamonds mined from natural resources are processed further for quality. Only a minute percentage of diamonds are used in jewellery. Most of the mined diamonds are used in various industries including the medical and aeronautic industries.

Diamonds are valued as per their 4Cs which include Carat, Colour, Clarity and Cut.

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LAB GROWN OR SYNTHETIC DIAMONDS Meaning of a Lab Grown Diamond Man-made reproduction of diamond that has the same chemical composition, crystal structure optical and physical properties as its natural counterpart.

Lab grown diamonds are hence not diamond imitations nor diamond simulants, as these are characterized by chemical and physical characteristics that differ significantly from those of diamond.

Difference between a Natural and Lab Grown Diamond - Properties

Difference between a Natural and Lab Grown Diamond – Growth Process Natural Grows 150 km below the earth’s surface Takes over 1 billion years to grow Long duration at High Pressure and Temperature Complex & unique growth pattern Rare

Lab Grown Grown in a laboratory Takes less than a few days, months to be grown “Extremely Short Duration” at High Pressure and Temperature Simple & repetitive growth pattern Not rare

With the advent of newer technologies available for treating and synthesizing diamonds, their detection becomes much harder at the ground level. With the appropriate information and continuous education, the industry as well as consumers will be able to face any challenge that comes forth.

www.64facets.com

An exclusive knowledge sharing series by HRD Antwerp. To know more, reach out to: www.hrdantwerp.com

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E-STORE

Start shopping now!

Click on each logo to go respective website to find out the best jewellery for you.

The above list is only a collation of various online jewellery stores. The J Mag is not responsible for the quality, price or any aspect of jewellery sold at above online stores. This is neither ranking nor preference in any order. Any jewellery brand wishing to be part of this list, can contact editor@jmag.in

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OFFERS

S R E F F O jewellery Image Courtesy:www.vummidi.com

Featuring some of the best offers on Jewellery across India.

Click on each logo to go respective website to find out the best offer.

The above list is only a collation of various offers on jewellery. The J Mag is not responsible for the duration and any other aspects of discount offers offered by respective brands. Customers are suggested to verify in detail with the respective jewellers before making the purchase. Any jewellery brand wishing to be part of this list, can contact editor@jmag.in

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