The J Mag V1i9

JUL 2019

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The Amazing

SILVER JEWELLERY

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Experience exploring the world of Jewellery a whole new way of

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9 issues | 500000+ reach | 41000 Social Media Followers | 35000+ online readers | 20000+ downloads

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EDITORIAL

You don’t have to be born with a ‘Silver Spoon’ to own these enchanting beauties.

What

we wear personifies our identity whether it is an attire, or jewellery or even footwear. Especially, when it comes to jewellery it reflects our mood and indicates something about us. Gold, diamonds, platinum have their own charm and elegance, but the ethnicity of silver jewellery is something we are always for awe.

The rustic look that silver jewellery flaunts cannot go ignored. I would say these striving splendours definitely demands responsibility with magnificence. Ethnic oxidized jewellery comes with its own panache, adding enthusiasm and setting the right trend.

Our latest edition with the ‘Silver Jewellery’ as its theme will induce you with the earthy yet graceful tone in you. From ethnic to tribal to contemporary, everything that you are looking in silver will be served to you.

What is the trend in silver jewellery, where to source the best, why celebrities prefer to go with a big chunk of these, how heritage silver pieces can be the star of any occasion, this and much more we bring it to you in the silver platter. So, don’t just grab the edition, instead oxidise your style for a folkloric air.

Divya Vijayan C HI EF EDITOR

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CONTENTS JUL 2019

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S P E C I A L

COVER PAGE COURTESY: S

IN THIS I

Content P

The Amazing

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The mystical

SILVER JEWELLERY

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Millennials and new jewellery preferences

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Arnav: The Art of Perfection FEATURE

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Bhima Jewellers

Silver is simple and beautiful Silver is a wonderful choice for jewellery as its matches with any dress, is much less expensive than gold and looks

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Silver is simple and

The Forevermark Elements Collection at work and in social gatherings. Designer silver jewellery is very popular now. The less expensive nature and attractiveness

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Oxidize Jewe Back wit

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Old World Charms

THE J MAG

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A Toast to the Rustic Charm

Abaran-Timel Bhima Jeweller HRD Antw Swarovski

Bracelets for Men

Indian Two S

SILVER CENTRRE, JAIPUR.

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less Jewellery, s, Forevermark, werp, PGI, Gemstones

ed Silver wellery ith a Bang

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CONTENTS

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For the perfect look 20

More than just a white metal

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Always in Trend 22

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My experiements with Silver 24

Versatile, Timeless Vibrant & & Classis Stylish 50

Silver is the new Gold 58

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Silver the Friendly Metal 59

E-stores

Traditionally Indian in Nature

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OFFE jewellery

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Jewellery Offers 5

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SHOWCASE

A Toa the R Cha “There is a huge demand for tribal ethnic and offbeat chunky jewellery designs. Gone are the days of bling. It is an era of oxidized (black silver) jewellery and antique dull gold jewellery. Silver Jewellery trends to be more popular this year with colossal chokers, intricately designed earrings, jhumka, large boho nose rings and layered necklaces,” begins Sneha.

Chokers will continue to dominate this year. Be it a traditional or a tribal design, chokers and collar necklaces have become quite a rage as they go along with all types of outfits.

Maximalism is the new emerging trend in Jewellery. The bigger, the better is the trend right now. Yet keeping these as lightweight as possible. Large statement silver necklaces,

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When it comes to of 2019, we are s of colourfull big st vs. the minimal d jewellery that wa long. Dr. Sneha M Founder, Macs about why silver latest trends in th and how the ethn enhances t

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ast to Rustic arm

o jewellery trends seeing a comeback tatement jewellery dainty everyday was on top for so Miriam Kuruvilla, Jewellery talks is the new gold, he silver jewellery nicity of the metal the beauty.

Exquisite tribal silver anklets, oversized massive earrings with intricate works, Ear jackets and Stackable rings and bangles will be trending throughout this year.

Bohemian Turkmen Jewellery with Coins, vintage charms and thread will ďŹ nd more space in your neck pieces this year. It was there since ages but the trend is catching up again. The love for turquoise and pearl jewellery will also heat up this year.

For women who like to stick to the classics yet carry a modern vibe can opt for light weight bold temple jewellery, Kundan and Jadau Jewellery and Two tone Silver Jewellery ( a mix of silver and antique gold).

Light weight kundan Jewellery is gearing up more steam in 2019.

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Magnificence of silver jewellery People are now more flexible about what they want to wear. If they can get the exact look they want in silver, why pay the price of gold?

All gold jewellery designs can replicated in silver by our skillf karigars. The amazing workman with intricate detailing of handcra sterling silver makes it immens popular today.

When we began jewellery making in 2012, there were only a few customers who were ready to experiment with new designs in Silver. Buying gold was considered as a safe form of investment then. However, customer’s interest is shifting now towards affordable classic pieces over heavily ornamented bling. It can be achieved with silver. Silver is so versatile that one can customize jewellery that suits their style or personality.

Today’s women do not want their jewellery to sit in lockers after marriage, but wear them more often. Thus there has been a huge move from gold to silver for wedding jewellery as well. Gold plated silver jewellery collection is crafted in 925 sterling silver and dipped in 24k gold.

These are classy yet costs much lesser in comparison to gold.

The earthy charm Each state of India has their own versatile designs in silver jewellery based on the culture and influence of people who lived in those areas.

The Banjara tribe of Rajasthan is famous for their heavy silver jewellery. Artisans of Rajasthan and Gujarat are known for Jadau and meenakari work. Kutch in Gujarat, Kolhapur in Maharashtra are also well known for its traditional handcrafted silver jewellery.

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In South India, silver jewellery roofed in gold and studded with semiprecious stones and rice pearls are quite popular. Temple jewellery handcrafted with god motifs are their USP.

be ful nship afted sely

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Celebrities into the Silver Loupe Actors flaunting silver jewellery have led to its immense popularity. From bold jhumka to long statement necklaces to glass jewellery, Kareena Kapoor Khan and Vidya Balan carries off silver jewellery like a boss. Aditi Rao Hydari is a tribe Goddess. She flaunts vintage tribal pieces quite often and we absolutely love her bohemian style. Statement silver chandbali earrings gained popularity after Deepika Padukone and Alia Bhatt flaunted. We also love how Sonam Kapoor experiments statement silver jewellery.

Pairing up bold heirloom jewellery with traditional and western wear are making a hit after Sonam and Deepika wore them for their weddings and parties. Mangtika, Kundan chokers, Layered necklaces and Mathapati are back in huge demand after their weddings.

Trickled down from tribes Tribal Jewellery includes Banjara tribal Jewellery from Rajasthan and other states of India, Afghan Jewellery, Turkmeni Jewellery, Tibetan Jewellery, and Yemeni Jewellery and so on. Original tribal jewellery has less silver purity in them (70-80 % purity usually). These designs are now replicated by karigars in 92.5 silver purity. Traditional Jewellery in Northern India is Thewa Jewellery, Kundan Jewellery, Jadau Jewellery and Meenakari Jewellery. Southern India is known for Temple Jewellery, Kemp Jewellery, Navratna Jewellery, Guttapusalu Jewellery and so on.

Bucolic touch Oxidised tribal jewellery oozes a kind of rustic and earthy tone. Due to its black antique shade, it harmonises with any skin tone and thus enhance the look of the wearer. You can team it with any kind of look or outďŹ t, be it traditional or trendy. The gleaming beauty of black silver makes the stone work and the intricate details on Jewellery stand out. Not only does it give a classy unique look but it is relatively affordable and cost effective in comparison to gold.

Dr. Sneha Miriam Kuruvilla Founder, Macs Jewellery

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THE SILVER LINING

Oxidized Silver Jewellery

BACK WITH A BANG A luminous exquisiteness of black silver is often associated with that of the moon’s radiant spark. Oxidised silver complements well with all kind of skin tone thus enhancing the look of the wearer.

A developing recognition of oxidized jewellery has resulted in modern designs, which every woman wants to acquire. The modern-day innovation of having great designs

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Oxidized jewellery is back again as a classy option with all its grace and craftsmanship. Its glowing beauty of black silver is often equated with a woman’s inner spark and confidence.

What’s more? Silver oxidized pieces complement various kinds of skin tones, enhancing the beauty of the wearer. No wonder that it is back with a bang in the market.

Jewellery : Abaran Timeless Jewellery

makes these even further appealing than gold and mere silver. There are plenty of novelties available, but we simply must take the plunge!

However, when it comes to oxidised jewellery, it is Rajata Collection. We know our ladies, we can sense their design favourites and provide them with the very best in the market!

Browse through our catalogue to learn more and get acquainted with our ABARAN designs.

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COVER STORY

One of the most ancient, alluring and dazzling metal is silver and the jewellery crafted out of them are the best art ever created. The silver may be not costly as gold, platinum or diamonds, but the fact that it is there is a certain magical charm about it. Be it sterling or oxidized, silver jewellery has been around since the time immemorial.

Away from the crazy masses of metro cities, one can witness a major women population who radiate their beauty with silver jewellery, embellishing their bodies. Unlike gold, silver jewellery is mostly seen in rural areas and tribal areas making jewellery forms an essential part of the lives and customs of the people. In many parts of the country such as Himachal Pradesh, Kashmir, Rajasthan, Kutch etc, silver is still the metal of choice for most jewels/ornaments. But, now slowly the silver jewellery trend is gaining a popular momentum not only among the millennials but also among Indian and international. celebrities.

The intricate designs crafted by our skilled and creative artisans make the jewellery be exceptional and beautiful across the world. Silver jewellery designs are also very popular among celebrities in India and internationally too.

Simplicity blend with elegance is the latest chant in today’s world and the best way to retain is by adding some beautiful silver jewellery in your jewellery box.

The my

SILV JEWEL

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Sneha Namanandi, a model turned actress, has appeared in some Marathi and Bengali films. Event with just a few roles, she has grabbed the attention of the critics as well as the audience with her acting skills.

“I love to wear silver jewellery as it goes well with most of the outfits It is simple at the same time sophisticated. My favourite piece of jewellery is my silver waist chain.”

ystical

VER LLERY

Image: FabIndia

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COVER STORY

Silver Centrre

For the perfect Anjana Sukhani from Jaipur is an Indian model and actress. Academically motivated, she holds a Management Degree in International Business from UK. Apart from her Bollywood movies, she is also a known personality and worked in other regional film industries too. In an interview with The J mag, she shares about her sentiments attached to her favourite silver bracelets and why silver is such a trendy metal.

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BLENDS WELL Silver necklace and silver bracelet is something I like to wear mostly because it goes with any attire.

I LOVE Earrings, Necklace, and rings. It shines and that can reect immediately, and silver is very recognizable

MY PICKS I shop from my hometown shops since childhood. All my family members have shopped and its very old and trusted shop of us

DAZZLING TRINKETS Interestingly, the trend of oxidized jewellery is fast catching up with girls and women of all age groups because of its ethnic yet glamorous look of the baubles.

MY BESTIE The silver bracelet is very special to me as its gifted from my best friend when we were very young, she saved her money so that she can gift me a bracelet on my birthday.

ANJANA SUKHANI

ACTRESS & MODEL

Silver Centrre

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COVER STORY

Silver Centrre

Silver Centrre

Full of life and poised is what defines Liza Malik. The young TV actor made her Bollywood debut with movie Torbaaz, carving a niche for herself in the world of entertainment.

Always in TREND

LIZA MALIK

ACTRESS & MODEL

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Silver Centrre

COVER STORY

HEAD TURNERS I like oxidized silver as I am not much into gold and glitter and bling.

Silver and oxidized silver never goes out of fashion

FROM THE PINK CITY I think the trend of silver jewellery 365 days is the Jaipur silver jewellery, the tribe Amrapali jewellery and the oxidized temple jewellery. They are always in trend

CLASSY Oxidized silver is my preference because I feel it looks very classy and elegant and at the same time very gorgeous and Glamorous.

Silver jewellery is a precious metal and at the same time it is affordable and it never goes out of fashion.

MY FAVOURITE Silver is a ring from the temple jewellery segment is my all-time favourite. It is a very exclusive designer piece that I picked up from an exhibition from Jaipur and I love it.

MY PICKS I travel across the world and I try and see whatever best is available in the jewellery shops. But till date, the best jewellery shopping I have done is in Rajasthan. All part of Rajasthan be it Jaipur, Udaipur, Bikaner, they have one of the best collections of silver or any other jewellery. So, Jaipur is where I love shopping for my silver jewellery.

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Silver Centrre

Nanda Yadav, an actor and a model from Mumbai and is a double graduate in languages, Spanish and Hindi.

She loves silver jewellery and adorns herself with her own style and trends. In an interview with The J Mag, she shares about her favourite silver piece.

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OVE

wear contemporary antique silver jewellery

Y TRENDS

ere is baroque, filigree, traditional, oxidised. I to keep experimenting.

HE BEST ABOUT SILVER IS…

at it looks good with traditional as well as stern clothes.

Y PICKS

sit a lot of flea market they offer a lot of perimental silver jewellery from emerging signers.

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op from different places for day events when I nt to keep it casual and boho I go for oxidized for more formal events I prefer sterling.

Y FAVOURITE PIECE OF SILVER

Silver Centrre

me, it is silver over gold any time, any day cause it is timeless and ageless. I have a owned silver jhumkis which belonged to my m. It goes with everything.

Silver Centrre

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COVER STORY

Silver More than just a white metal PARUL GULATI

ACTRESS & MODEL

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Parul Gul Punjabi fa perused h Arts (RAD worked in she talks pair of sil

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lati, an actress, model, and was born in a amily on 6th August in Rohtak (Haryana). She her acting at the Royal Academy Of Dramatic DA), London. Besides modelling, she has also n regional movies. In an exclusive interview, about her love for silver jewellery and why a lver anklets are close to her heart.

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Silver Centrre

Silver Centrre

RINGS A BELL I am someone who wears very minimalistic jewellery, but I am a sucker for silver anklets and silver necklaces.

MY TRENDS Silver jewellery always has a calming effect and it looks so soothing to your eyes. Big chunky necklaces, rings and headpiece are my favourites.

MY PICKS I might sound old school but a shop in my hometown that we have been shopping since we were kids, as it is ingrained in us since childhood on every special occasion, we shop some jewellery from there.

OXIDISED IT IS Oxidised because I have a thing for little vintage and not so perfect jewellery as the beauty lies in imperfection for me. Silver is such a calling metal in general and I always carry a small bar of silver in my bag.

CLOSE TO MY HEART My grandmother got this beautiful anklet made for herself when she got married and she handed it over to me before her demise.

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COVER STORY

SANDEEPA DHAR ACTRESS & MODEL

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Silver Centrre

MY LOVE FOR SILVER

VERSATILE TIMELESS & CLASSIC Sandeepa Dhar is an Indian actress, dancer, and model who made her acting debut in 2010 with movie Isi Life Mein, which won her a lot of praise. She is also well-known for performing in the international musical West Side Story. In an exclusive interview with The J Mag, she talks about her love for silver jewellery and her favourite marketplace for silver picks.

I am a huge hoarder of antique silver jewellery. Especially rings & earrings. I love how a piece of silver jewellery can transform a look completely and would always prefer silver to gold

OXIDISING THE LOOKS Oxidised silver jewellery with traditional designs that gives old and rough look is my absolute favourite.

ADDS AN EXPRESSION That they are versatile, timeless and classic. You can pair a statement necklace or a pair of antique dangling earrings and completely change the feel and look of the outďŹ t. I love combining the Indian with the western for a boho chic look.

MY PICKS I pick most of my pieces from my travels either in Delhi, Gujrat or a lot of times I pick up stuff from these small little shops in Colaba in Mumbai.

A STORYTELLER It is oxidised hands down. I feel the tribal ethnic silver pieces have a story to tell. They bring out a certain nuisance of your personality.

MY FAVOURITE It’s a pair of trinkets that my mom has gifted to me a few years ago. They were passed on to her from her mother, so they hold a special place and meaning in my life.

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TANUSHREE DUTTA ACTRESS & MODEL

VIBRANT

Amrapali

STYLISH

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Tanushree Dutta is an Indian model and actress. She is the recipient of Femina Miss India Universe title in 2004. She has also had her training in Indian classical music and dance and had been trained in painting and fine arts at the Rabindranath Tagore Society for Arts for a few years. In a talk with The J Mag, she talks about her love for silver jewellery.

PN Gadgil & Sons

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thisiscolossal.com

SILVER JUNKS I mostly like silver junk jewellery because they look cool. silver junk jewellery with a folkloric dash is so definitive and goes along with anything. It is a style statement that everyone needs in their wardrobe, as it can transmute an entire look.

TRENDING Modern desi styles and junk styles are trending, and it raises the fashion quotient

MODISH The best thing about silver jewellery it is inexpensive yet can be stylish for all occasions. The oxidized silver is all time favourite as it has a better look.

POSITIVE VIBES I wear silver casually even as it’s a metal that has good vibrations and healing properties. Gold also I like but it’s difficult to match with casual clothes unless the jewellery is designed in such a way that it complements a very casual stylish everyday look.

SENTIMENTS ATTACHED My mother has a silver Lord Ganesha in her home temple that she bought with my first paycheck as a fashion model when I started my media career in the early 2000s

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SPECIAL FEATURE

MILLENNIALS AND NEW JEWELRY PREFERENCES DRAWN TO SILVER AND THE BRILLIANCE OF SWAROVSKI ZIRCONIA

Silver, a precious metal revered by ancient cultures and even known in prehistoric times, has become increasingly popular with trend-aware young buyers, especially when it is beautifully crafted, and adorned with sparkling Swarovski Zirconia. Wanting more from their purchase than just acquiring another object, Millennials are now often attracted to jewelry with meaning, or which expresses an emotion or spirit. In this light, silver, a precious metal, viewed by astrologers as one that encourages tranquility and calm emotions, is adding to its appeal.

Essence

Divinus Creations

across cultures and geographic borders. They enjoy a lifestyle that allows them to be part of a bigger world, to travel freely, and to make astute choices. Millennials also no longer wait to receive jewelry as a gift; they often prefer to buy Basra Jewels it themselves because they want their silver earrings, rings, toe rings, nose pins, necklaces, and other jewelry to reflect their lifestyles, and their own choices. Silver jewelry with Swarovski Zirconia, especially as the stone assortment comes in a rainbow treasure trove of colors, also adds the kind Basra Jewels of glamour and brilliance that allows the wearer to stand out in any group, and on any social occasion.

Discrete or Statement: Millennials Choose Both

Amshe

ShapeToday’s Millennial may prefer There is no doubt that silver delicate, understated jewelry for Amshe jewelry is currently enjoying everyday wear when going to a renaissance.

Indeed, a business meeting or a casual jewelry with encounter with friends, Swarovski Zirconia but they are also is frequently now confident about wearing the Millennial’s big, bold, statement jewelry. Sales of silver jewelry adornment of across the country are a clear endorsement choice. The younger generation is prepared of these preferences. The confident, young to declare their independent spirit, and having consumer knows precisely when to choose the grown up with social media, they understand chandelier earrings, the chunky choker, or the Mirana by Senco the fashion and style trends that now flow freely beautifully crafted statement necklace ablaze

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THE J MAG with Swarovski Zirconia in fancy shapes and colors. Many Millennials now prefer more open, and even heavier designs, while large earrings now mirror what they have seen on recent catwalks. Incidentally, all the signs are there that larger earrings are set to remain in the spotlight in coming seasons.

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Allure of Semi-precious Sparkle Diosa Jewels

are looking for the allure of ‘genuine sparkle’, teamed with silver. This jewelry is now the preferred choice for the trendconscious young buyer who wants to shine, both in the summer months and beyond.

ShapeSterling silver jewelry, with the sparkle of semiprecious stones - everything from precious pearls to the tantalizing range of the Swarovski Zirconia brilliance in cuts, colors, and shapes, is definitely in the ascendency.

Millennials, particularly,

Mirana by Senco

SPECIAL FEATURE

Playful Designs ShapeShapeToday’s young consumers are also showing a preference for more playful motifs in fashion jewelry.

They may choose a piece that resembles their beloved pet or favorite animal, or a design reminiscent of the perfect

Diosa Jewels

summer holiday; palm trees, tropical fruit, exotic birds like the flamingo. Lighthearted motifs are definitely gaining

Hoops Stylish hoops reemerged several years ago as a favorite for every Amshe day, easy-to-wear jewelry. Where initially, more traditional, yellow gold hoops were popular, sales in fashion jewelry hoops, especially those in sterling silver, and adorned with Swarovski Zirconia, are a firm favorite with the young and the young-at-heart wearer.

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Amshe

Bejeweled

in popularity as Millennials enjoy injecting a touch of fun into the jewelry they wear. Designers are responding, and Swarovski Zirconia stones give them a perfect color palette to play with these fresh new motifs.

ShapeSterling silver jewelry is currently riding a wave of popularity, regardless of whether as a style statement, or a playful look. It is becoming the preferred choice for every occasion from the business meeting Bejeweled to the wedding.

Independent, selfconfident Millennials are leading the charge, and our ingredient branding partners are giving them a brilliant choice of designs with Swarovski Zirconia from which to choose.

Insights by Swarovski

The Swarovski Seal of Quality The Swarovski seal of quality is an independent endorsement standing for Swarovski’s enduring commitment to the highest standards of excellence since 1895. The use of the special ‘Zirconia from Swarovski’ seal is a strong symbol of identification for the products of Swarovski Partners, providing assurance that you are buying only the finest zirconia quality. All the jewelry showcased in this article are crafted with Swarovski Zirconia.

SWAROVSKI ZIRCONIA SWAROVSKI GEMSTONES SWAROVSKI GEM VISIONS

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IN LIMELIGHT

Arnav

The Art of

Perfection Arnav, globally acclaimed jewellery boutique that is best-loved for its handcrafted jewellery pieces need no introduction. By rejuvenating and perfecting the classic jewellery pieces, Arnav keeps alive the ancient Indian traditions and kaarigari. In an exclusive interview, Arnav talks about the ethnicity of silver jewellery, the design philosophy and much more.

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Ancient India viewed Pure Gold & Silver jewellery as a symbol of royalty. It wasn’t for everyone, & was treated with veneration. Silver has come a long way since then. It is now the Precious Metal of choice for the fashion forward consumer. There are several reasons for this – there have been enormous innovations in kaarigari/ workmanship techniques over the years. Jewellery design has seen a richness never seen before, incorporating ancient motifs in contemporary form. Improved working conditions & a good livelihood have allowed the craftsman to concentrate on his craft without worrying about the basics. Silver, although a precious metal, is extremely cost effective, hence more affordable to the average consumer.

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IN LIMELIGHT

Gentlemen’s Choice Silver jewellery set with coloured stones in unexpected combinations is going to be a huge trend this year. The biggest trend that we’re seeing though, is the return of men’s jewellery. We are so glad to see gender neutral pieces being worn comfortably by men of all ages. They’re rocking it & how!

Celebrities Ashwin Iyer in ARNAV Jewellery

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Right from yesteryear heroines to the divas of today, Silver jewellery has adorned Indian celebrities from every field. Contemporary – Deepika Padukone, Vidya Balan, Divya Khosla Kumar, Priyanka Chopra,

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Reminiscent of ancient beauty ‘She walks in beauty like the night Of cloudy climes and starry skies…’

From Lord Byron to ancient Sanskrit verse, a woman’s form & beauty have inspired poets throughout History. India and its sights, sounds and colours have long been celebrated as the epicenter of culture and style. Ancient Indian architecture at Hampi sees rich carvings in breathtaking splendor. The sandstone carvings of Khajuraho, & that masterpiece, the Ajanta Caves, celebrate a beauty that cannot be described in words. Oxidised jewellery is reminiscent of this ancient beauty. It reeks of age-old traditions, and reminds us of a more gracious time. It goes with everything, and is more versatile in terms of usage.

And like a carving at Hampi, the piece only grows more beautiful with age.

Sonam Kapoor, Kirron Kher, Shobhana (actor/ danseuse), Samantha, Manju Warrier & many more.

Retaining its authentic form The purest form of Silver is 92.5. We at Arnav do not use anything less to handcraft our jewellery. It can be retained in its authentic form as oxidized jewellery, or polished in Gold. Further, Silver can be fashioned into simple Western style pieces that are perfect as workwear, or into heavier jewellery for grander, more formal occasions. Stones sit well on Silver, hence we have a lot of pieces carrying beautiful semi-precious stones.

Jewellery : ARNAV Jewellery, Bangalore

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Oxidised silver has been there for perfectly accentuates the look of t The antique look was always loved

OLDW CHAR Silver jewellery has been loved by people around the world for its rustic charm and oxidises look. Silver Centrre known for its ethnic silver jewellery shares with The J Mag about the latest trends in silver jewellery, how kundan studded silver jewellery is paving its way, why oxidised silver jewellery is so popular and much more.

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r generations and it is popular because of its antique look/ďŹ nish. It the wearer and goes well with the skin tone of every women/man. d by all - its vintage feel gives you a feel of old era - hence loved by all.

WORLD RMERS Latest trend Gemstone studded silver jewellery is the talk of the town.

Stones like turquoise, lapis and coral are in with silver jewellery. The bohemian look is going well again with silver. Within India, it is more of Kundan studded and jewellery which is more towards the real gold look - that is in trend and people are ready to try the real gold look in silver now.

There has been an uptrend in spending and buying of silver jewellery across all borders and we feel that the trend is expected to continue in the long run, as more people are feeling comfortable to buy silver.

Celebrity Temptation We have been working closely with most of the Bollywood and Hollywood celebrities, styling for movies etc. A lot of Bollywood celebrities love to wear Sangeeta Boochra and they have been swearing in Sangeeta Boochra. Their attire is not complete without Sangeeta Boochra jewellery - as they want to experiment what we create and the way we do. The beauty of Sangeeta Boochra is that its all handcrafted, rustic charm, rooted to India, inspired from traditions. Vidya Balan, Deepika Padukone, Taapsee Pannu, Raveena Tandon, Madhuri Dixit, Alia Bhatt, Katrina Kaif, Sonakshi Sinha to name a few are our precious customers.

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Jewellery INDIAN

TWO SIMPLE BUT HEART TOUCHING WORDS When you think about, your minds races back in centuries. Eye capture ornamental history from passing billions of years will come in front of you. It is believed that Indian Jewellery craft is over billions of years old and over these years; it has evolved into an art - in terms of design and craftsmanship.

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finger ornament), Toe rings, Bangles, Bracelets, Kadas, Kadandias, Chuda, Pachheli, Hathful, Punchiya, Armlets, Armbands, Maag Tika, Borlas, Dots, Chains, Nose pins, Nose-rings, Nath chains (worn with nose ring), Ear chains, Waist-belts, Anklets, Zanzar, Toda… there is no limitation of the jewellery they made. Not only jewellery but many ornaments pieces, architectural constructions prove that the art of that time is not comparable with any other culture. Earliest Indian gives all this knowledge to the world.

India has always been a land of gems and a variety of precious stones. The test for colour in jewellery had its greatest manifestation in the lands of Hindustan and among the civilization of the Hindus. Large quantity of a wide variety of precious and valuable stones abounds in Hindustan (India). Sculptures and paintings of men and women adorn with jewels testify to their As Indian earliest history; when the country called Hindustan - before Chakravarti Maharaja Bharat (As per Indian history the first Emperor of the world, who become Emperor before more than 10000 billion years ago. And Chakravarti means the Emperor of the whole world.) the Indians well known with the art of Metal working, Stone cutting, Stone setting, Filigree work, Minakari (Enamelling), Kundan work, Embossing & other art of jewellery. Not only have this art of Metal working, but they well known with Jewellery Designing. By metal working and the art of jewellery designing they made many types of ornaments like Crowns, Rani-Haar (long necklace), Hansali or Hansdi (circular neck ornament), Kanthi, Magmala (neck ornament with small gold balls), Necklaces, Tanmaniya (Mangalsutra), Pendants, Earrings, Tops, Karnaful (a type of neck ornament), Zumar, Suraliya, Thumb rings, Finger rings, Binchhua (a type of

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use, as does recent work which in quality and test points to the inheritance of a very ancient tradition. To the rich variety of stones was added the widespread use of pearls and of enamels and vitreous pastes, which were very popular in jewellery in India.

Adorning the hair, feet, ankles and every part of the woman’s body, Jewellery occupies a prominent place in every woman’s mind. And for the Indian woman - jewellery always was, still is, and will continue to be her innermost desire - a most intimate reflection of her grace and beauty.

Many Indian historical places of that time have proved that India has the greatest art of metalworking, lapidary, jewellery designing, architecture and all types of work related to art.

The art of the time is amazing and worldwide famous.

and minutely decorated with bezels and pendants. Armlets & Bracelets could be made of light metalwork or tabular hoops or jeweled bands. This similar type of ornament was also worn on the foot. The number and variety of belts was comparative with necklaces. The Hindu women of Rajasthan were up to ten jeweled anklets one on top of the other, each with a specific denomination rings were often more on the toes.

Indian Jewellery is characterized by some of the finest handwork and symbolizes the painstaking efforts, the utmost care and the attention to detail in every piece that the workers create.

The other facet of this jewellery is that it is custom-made and often created to match the original and individual persona of the woman.

In Harappa, one of the most ancient centers of the Hindu civilization, ornament was found are mostly made from red cornelian. In 4th & 5th Century AD the paintings of Ajanta show men & women wearing more jewels than clothes. In India the size & complexity of earrings, bracelets, armbands, belts, head dresses, leg bracelets and rings, which adorn these masterpieces of pictorial art, reflect the fantastic splendor.

According with the changes in centuries, a vast variety of designs & different types has been emerged with a specific purpose. Today, women will not wear ten pieces of jewellery on her head. At other times they were less bulky but still richly adorned with clusters of pearls or colored stones some were half moon shaped

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Almost all types of jewellery that is in existence today and many ancient types familiar to our forebears, are described in such detail and so vividly so as to present realistic picture to the mind’s eye of the reader. There are superb descriptions of the adornments of the head, with the various fashionable styles of coiffure to which the ornamental pins, bands and other pieces of jewellery gave the finishing artistic touches. The illustrations, if any are needed, are provided in abundance by the sculptures and fresco of Ellora and Ajanta. There, one can see the ringlets, tresses, braids, chignons and buns which the modern women are trying to imitate.

Kalidas in his “Meghaduta” refers to “muktajala grathi tam alakani Kaminiva” or strings of pearls that rival the ringlets of hair on a woman’s face. He again describes a river with golden flamingos afloat on it as resembling the

Sangeeta Boochra

VARITIES OF JEWELLERY IN SANSKRIT LITERATURE

golden ornaments adorning the plaited hair of the earth in the following words: “hemabhaktimatim bhumeeh prameniniwa pipria” Pushpapatta, Lyarnapatta and ratnapatta were bands of flowers in gold workmanship and jeweled ornamental strips that were meant to adorn the coiffure. The mukut or crown and the mauliman, a jewel for the turban, were additional piece- were also the chudamani and the chatul-tikamani, now known as the bindi covering the central parting of the hair or simanta.

The most impressive ornaments are usually made for being worn around the neck, in south Kalidas in his “Meghaduta” speaks of a strand of pearls with a central blue sapphire in these terms: “ekam muktagunam iva bhuva sthulamadhyanranilam”. He also refer S to the muktyagnopavita or pearl agnopavita, similar to that sported by the female deities in the Ajanta sculptures.

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The designs of ear ornaments are abundant. “Ban-bhatta” alludes to ear rings, “Trikantaka” and “Balika” in his Harsh-charita.

The BaIika’ is a cone-shaped tabular ear ring which is still in existence in Mangalore, in Mysore State. and is also to be found in the jewellery of the fisherwomen of the Konkan coast. Buddhagosha, in a Pali text refers to “valika” as strands of pearls dangling below the ear-lobes known as kankan or valay.

A gem encrusted bangle is called ‘ratnavalay’.

Valayas were made of shell, metal pearls, ivory and rhinoceros horn. The ‘jalavalaya, referred to

by Hala was perforated bracelet of filigree work.

‘Muktavalaya was a pearl bangle, Necklace with plaques interspersed, known as ‘Phalakavalyas’ were made to match these. The ‘makaravakya’; which we see today in the shape of a bracelet with the heads of alligators as terminals were also prevalent in those times.

Anklet was usually named after its jingling sound. It was sometimes called “kshudrighantika” Jewellery thus reached the acme of its workmanship and was classified according to its use, design and medium.

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JEWELLERY AND SANSKAR In India, uses of jewellery are not only for adornment or decorate a human body. Also some special reasons to adorn jewellery called “Sanskar” (religious rules); which effect in human body and also in whole life.

A Piece of jewellery is associated with each of the above mentioned sanskars: for instance, on the twelfth day after its birth, the child, at the ‘Namakarana’ (giving a name to the born baby) gets the first physical shock when the goldsmith bores his ears with a gold pin which he curls in a ring: at the same time, a soft thin black silk cord is tied around the child’s waist and a similar cord with a pendant-tall or taviz of gold silver attached to it, is tied around the child’s neck. This: pendant is regarded as a protective charm to ward off evil or counteract the evil eye. The pricking of his ears is believed to help the child resist nervous diseases like epilepsy as a result of the shock he receives when the tender lobes of his ears are pierced. At the ‘Yagnopavit’, the child is invested with a gold thread which is worn over the left shoulder and encircles the right side of the waist. This is later replaced by three strands of cotton cord. A ‘pavitra’ or sanctified, gold ring, designed like a reef- knot with granular ornamentation, is also given to the child for being worn on his ring finger. At the ‘Samaartan’, vermilion powder is applied to the forehead of the youth and a gold necklace is placed around his neck. For women, too there are several occasions when jewellery plays a significant role. Particular mention may be made of the marriage.

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Vast varieties of jewellery In the world, jewellery known by culture or some religions; but in India every State in India has its own special style of crafting and these styles have been adapted by the Goldsmiths and Workers of that region.

Antique Jewelry The jewelry which is not in ordinary manufacture and of which the mode of manufacturing is no longer popular which is known as ‘Antique Jewelry.’ Antique jewelry has dull and rough look. It takes you back to centuries, by its Variety unfinished and dull looks. The jewelry pieces in antique jewelry usually belong to a particular period of history, when its popularity was at its peak.

In India, antique jewelry is available in so many forms like Meenakari, Kundan work, Silver, Gold, Filigree, Diamond work and so on. But, actual pieces of antique jewelry those are extremely rare and usually sold at auctions, in antique stores and antique shops.

They include the jewelry that belongs to the early period of history. Because of rarity of antique jewelry that makes it so appealing to wear. However, at times, jewelry that is furnished in EraGem antique pattern is also given the name of antique jewelry.

Bead Jewelry The art to make beaded jewellery in India is thousands year old. And it’s more popular in the time of Indus Valley

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Civilization. People of that civilization used to make beads out of gold, silver, copper, clay, ivory and even wood. The excavated carried out there came out with finished and unfinished beads from the site. After looking onto them, one gets amazed at the wonderful sense of bead work and jewelry at that time.

During Mughal era also, bead jewelry was in vogue.

Bead necklaces of different size and shapes, made up of precious and semi-precious stones, were quite popular during that time. Later on, when Europeans came to India, the bead work became more transparent and semitransparent. Europeans looked for better and refined as well as transparent bead work, which enabled the artisans to develop their art up to the optimum. This led to widening of the horizon of bead jewelry making.

The bead making part of making bead jewelry is extremely intricate and time consuming. As regards the procedure for the same, the material out of which beads are to be made is first chiseled to obtain a desired shape and size. Thereafter, a hole is drilled into the material, so that a string passes through it, facilitating the stringing of a number of beads together. This whole process is time consuming and asks for lots of patience. Indian craftsmen have familiar with the making of silver beads from billions of years.

Customized Jewelry Custom made or customized jewelry is personalized

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jewellery, which is made or customized as per the demand of client. This happens particularly in cases where readymade jewelry does not match the taste of person. Custom jewelry gives total freedom to customer about the design, weight and budget. He/she can ask for various personal touches and get everything made as per his/her ideas. In fact, it gives sufficient space for personal choice and taste to customer, which is not available in case of readymade jewelry.

Custom made jewelry is in all those, who get their old jewellery melted for new one, with all freedom of personal choice in design and pattern. This gives a chance to customer to get his favorite design, gem, pattern and colour of metal onto the jewelry. This is the period of Customized jewelry or custom made jewellery is most popular these days in all occasions like daily wear, parties, marriage functions or picnics.

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The popularity of custom made jewelry is increasing because of the fact that in it does the customer get specially crafted jewelry suitable to his needs and taste and also available in all type of jewellery like diamond jewellery, plane gold jewellery or Kundan or Jadau jewellery.

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Costume jewelry is also called Fashion jewelry, mainly for the reason that it is not made of precious metals and stones, rather lighter and cheaper material are used. Costume jewelry is trend-conscious and keeps on changing as per changing needs. Mostly for teen age and also for those who are open to experimentation with new and unusual designs, shapes and colours.

Costume jewelry offers many varieties of choices to clients. Rather than using precious ingredients, like gold, silver, platinum and white gold, fashion jewelry designers use cheap products, like jute, silk, thread, leather, wool, plastic, wood, bone, shall, stone, oxidized metal, horn, lac, terracotta, clay, beads, seeds etc.

Gucci Watch Bracelet

Copper Jewellery Copper Jewellery Handcrafted from copper and brass the unique Creative Designs copper product range has been inspired by the sights and sounds of Ancient India.

In buying these products, you are contributing to the continuation of one of India’s most traditional art forms.

These products are handcrafted by burnishing and heattreating the metals to get the earthy colours, which make it so unique. We recommend that you polish it with a soft cloth and treat it with care and it will last forever.

Copper was an important part of the Bronze Age. Copper alloyed with Tin makes Bronze. Brass, on the other hand, is Copper, alloyed with Zinc. Copper is thought to be strongly helpful to those suffering from arthritis.

Costume Jewelry

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This type of jewellery is widely available and is pretty, light-weight and cute look attract the persons to wear.

Diamond studded jewellery This is most world-wide popular work of Diamonds & Gemstones. The master workers of this art are Bengaliworkers, from West-Bengal, East India.

Filigree work& Ras-Ravaa Jewellery The great work of small plain, twisted and formed very closely resemble lace, filigree is basically openwork design of an exquisitely entwined of fine silver, gold or other metal threads combined with different small flowers & other shapes with gold grains comes from Gujarat.Especially the jewellery comes from Gujarat is made on gold plates with the combined of different shapes called taar (plane wire), rava (small gold balls), veni (twisted wire), gajri. This type of jewellery is called jewellery of Ras-Rava.

Filigree work has variation according to the places too. While Orissa, where it is popularly

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known as ‘Tarkashi’, specializes in jewellery. In Orissa figures of animals, birds and flowers and Konark Chakra are the favorite mementos that are depicted on jewellery.

Various products, such as pendant, necklaces, earrings, bangles, bracelets, finger rungs, brooches and hairpins are also adorned with filigree work.

Fusion Jewellery A human nature always needs something new, something different; but, also with the running trends.

Fusion jewellery is a blending of traditional design with modern aesthetics. In the fusion jewellery one can find the combination of diamond with Kundan work, diamond with filigree work, diamond with gold designs or many other combinations look like this.

The unbelievable art of gold work comes from Tamilnadu and Karnataka state mostly South India. These types of jewellery are looking like heavy weighted but actually light weighted ornaments.

Ivory Jewellery The tusks of an elephant are called ivory, and the jewellery made from that is called Ivory Jewellery.

Importance of ivory jewellry can be guessed from the fact that in Gujarat, the bride receives an ivory bangle called “Chuda” or “Chudamani” from her family just before marriage as jewellery. During marriage ceremony wearing of ivory bangles is must for bride in Gujarat, Rajasthan, Punjab and some other regions of India.

Outhouse Jewellery

Hollow ornaments

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Other than bangles, ivory pendant that is attached to a necklace or earring is quite popular in India.

Ivory is gem material and because of its softness it’s very easy to give desire shape or can carved into desired designs and patterns. It is light weight as well as its white color, which makes it extremely attractive to people. It is for these reasons it is popular among jewellers and customers. Ivory jewelry is not only popular in India, but the entire world.

‘Jadau’ Jewelry or Kundan Jewellery Also called as ‘Jadtar’ or Kundan Jewellery - is embedded with precious stones and reveals the traditional art of Rajasthan and Gujarat. Jadau creations are usually studded with multi-coloured precious and semi-precious stones and are reminiscent of the old Mughal tradition of Jadau jewellery craft. The art of Kundan, combines enameling with uncut or rose cut diamonds and other precious stones encrusted on gold. Kundan Jadtar is a very special craft and not everybody’s cup of tea. It requires exceptional skills, concentration and loads and loads of patience. And again, these skills and capabilities have to combine with hard work and aesthetic sense to create a master piece of art.

Whether it is Jadtar, Minakari or Kundan - each style of art imposes stringent process requirements and absolute concentration because of the intricacy involved. Owing to such painstaking efforts and time requirement to craft each piece, there are only a few master Karigars who have this finesse and expertise.

Each piece is a unique creation and with quality, purity and care going into its making - it can take several weeks to craft and finish, but one glimpse at the final product and most customers forget the agony of their wait.

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Lac Jewelry Lac, Lak or Lakh is a one kind of wax material available in stick or in the form of plate. Because of its malleability it’s very easy to give it any shape. Lac jewelry, also known as lacquer jewelry is famous art of Rajasthan and now available and also popular popularity in allover India today.

Lac jewelry is available in versatile designs, which add to its beauty. Among the various items in lac jewelry, the bangles need a special mention. Bangles made of Lac are of bright color and glass work done on them makes them more attractive. Rajasthani people believe that lac bangles bring good omen to those who wear them. It’s compulsory to wear Lac (by using in the back part of gold or silver bangle) or Lac bangles for all married women.

They are very popular in Rajasthan and lately are being made in other parts of country too.

This prominent craft of Rajasthan was originally established by tribal people of the state. Once the craft of tribal people, lacquer jewelry is now a most popular fashion jewellery of urban India. The accessories made of lac attract everyone for obvious reasons. Some of the major accessories included in lac jewelry, like Bala, Bajuband, Rakhi, Jod, Gajra, Gokhru, Timaniya are extremely popular. A good chunk of the jewelry is exported to outside world, which in turn provides more employment and inspires improvisation in design and pattern of jewelry.

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The making of lac jewelry is multifaceted; small glass pieces & beads, flower and other shaped mirrors and decorative spiral & plane wires are also used for the improvement of beauty of the jewelry.

The artists of lac jewellery are also produce different show pieces and toys from lac, which is famous worldwide.

Minakari or Enamelling Jewellery Enamelor Mina is a material made by fusing powdered glass to a substrate by firing, usually between 750 and 850°C. The powder melts, flows, and then hardens to a smooth, durable vitreous coating on metal. Enamelling or Minakari is a decoration technique in which a powdered glass of certain composition is fused to the surrounding or under laying metal. The favor of adorning jewelry with bright & light colours has always existed.

This kind of traditional jewellery comes from north & west part of India. Minakari Jewellery is an exquisite combination of gems, enamel pigments and precious stones. This timeless craft and art was introduced to Rajasthan artisans by Raja Mansingh of Amer. He invited Lahore-based skilled artisans to his kingdom, Strand of Silk and their intermingling with the locals craftsmen resulted in an amalgam, which came to be known as Meenakari. Minakari was the preferred style for the imperial thrones of those times. And even today, Minakari - with its unique carving style on Gold and Silver continues to dazzle women the world over with motifs of flowers, plants and scrolling vines.

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Pachchikam: Pprasadham Jewels

The Pachchikam design is easily identifiable from other Indian jewellery like the Kundan jewellery of Jaipur and Jadtar, though at times it looks like the other one from a distance. But one can notice that at times the setting is very much simple because the work is done by hand. In spite of these variations Pachchikam jewellery is delicate compared to Kundan or Jadtar.

The jewellery made from 9 Gems (called nine Ratna), to be worn as astrology is calledNavaratnajewellery. The belief behind this is that the nine stones together ensure well-being of the person who wears it. In India, Navratna jewelry has been given major importance, because of its astrological implication as well as its innate charm.

The nine stones used in the jewelry Vajra (diamond), Manikya (ruby), Markat (emerald), Indraneel (sapphire), Pusp-rag (Pukhraj or Golden sapphire), Praval (coral), Mukta (pearl), Gomed (zircon) and Vaidurya (cat’s eye).

As it is believed in astrology, each planet watches over one of the nine gems and offer power.

Vajra to be worn for planet Shukra, Manikya is for Sun, Markat Mani for Buddh, Indraneel for Saturn, Pusp-rag for Guru, Praval for Mangal, Mukta for Chandra, Gomed for Rahu and Vaidurya for Ketu. Navratna jewelry can be set in rings, pendants, necklaces or armlets that are mounted, so that the stones touch the skin. The weight of the stones is decided according to the individual’s astrological chart.

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Navratna Jewelry

Gold was replaced by silver later on since the former made the jewellery unaffordable to many. Research has also shown that this jewellery was worn by children in the past era.

Another reason for selecting for the silver to be the base metal is that it is highly malleable and it closely resembles platinum, the metal used in Europe. Pachchikam jewellery is very flashy in look which can be worn on formal occasions.

The design shaping of Pachchikam jewellery encases uncut semi-precious stones and glasswork which is in simulated open claw workmanship. Fabrication of this kind of jewellery takes place in Kutch a part of Gujarat state by families who specialize in such an art and has been handed down from generations.

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Plane Gold Jewellery Gold is a metal that lures many. It gives the security against any financial crisis, because of its easy liquidity, and is also used by women for adorning themselves. Traditionally, gold has been considered auspicious among Hindus and is regarded to be symbolic of Lakshmi, the Goddess of Wealth. Gold is symbol of perfection, immortality and prosperity; it is the substance that myths and legends are made of. It is a favorite for making jewelry, for the reason that it is anti-rust and has an everlasting shine.

Sangeeta Boochra

Kancheepuram in southern India and Varanasi in northern India have been the centre of gold jewelry making since the historic times. Gold has been used in making of brocades and weaving. Zardozi, which was brought in India by Mughals, used gold thread is in embroidery. An excellent craft, it is quite popular even today. Like other jewelry products, gold jewelry is typical to the region. Design and pattern of gold jewelry differs according to the area and tradition carried on historically.

Silver Jewellery Silver jewellery is used in glittery as well as dull and oxidized form. Women in rural areas and tribal areas wear heavy silver jewelry for body decoration. These heavy jewelries are meant for financial security during contingency, apart from being a source of adornment.

The practice of making new jewelry by melting old silver jewelry is still practiced in major parts of India, but recently new trend has been seen reversal in market. Old silver jewelry is in demand and in fashion now. Oxidized silver jewellery, with traditional designs that gives old and rough look, is quite popular these days.

Latest silver jewellery is combined with gold or copper and studded with precious and semi-precious stones also with enamel work. Particularly in southern & western parts of India these types of ornaments are very popular.

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This type of jewellery is also popular in teen & middle age for traditional occasion or festivals because of light weight and of reasonable cost. The versatility can be observed in silver jewelry, as different states have indigenous influence over its design. The pattern and precision differ according to region and likes-dislikes of people. Many times, one can determine the marital status of women as well as her community by the jewelry she wears.

Sozo Jewellery The fusion of elegant Thewa, intricate Meenakari and Majestic Victorian jewellery is commonly known as SOZO. It is derived from the Greek word for wholeness.

It is a wholehearted endeavor to preserve the glorified

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Each gem in the mala has certain attributes of healing properties. Some stone jewelries are believed to protect against poisonous substances and banishe any evil spirits that hover around. The commercial importance of gems has been increasing recently, for various reasons like their traditional role in the life of Indians and growing consciousness among people. It is believed that except for the emerald, all other precious stones were mined in India. India had developed technology of gem preparation even in early centuries of Christian era.

art of jewellery making.Sozo is an art of brilliance and expertise in style. It has astounded and compelled both jewellery revelers and fashion aficionados to possess this luxurious, elegant yet affordable piece of artwork. It is an enticing concoction of elaborate gold designs inspired from Thewa, serenaded by the antique and exotic look of Victoria and the radiance of Meenakari. Sozo with aweinspiring hues of vivacity is symbolic to a life of beauty, perfection and regal splendor. Innovative, distinct and trendsetting masterpieces are polished to perfection to make one feel young and special. Sozo is available with the combination ofgold, diamond, precious and semiprecious stones. Sozo brings wholeness and fulfillment in your life.

Diamond has been considered the best gem. It is found in at least six colors and has connotations for six deities. According to common belief, green is attached with Vishnu (the Preserver), white with Varuna (god of Oceans), yellow with Indra (god of Heavens), brown with Agni (Fire god), blue with Yama (god of Death) and copper colored with the Maruts (Storm god). Besides the attachment of deities with each color of diamond, a spotless diamond is considered the abode of deities. A perfect diamond is considered to be the one that could float in water and has six elevated tips, eight equal sides and twelve sharp edges.

Stone Jewellery Jewelry studded with different gems is quite popular among Indians. For reasons ranging from spiritual to aesthetic to health, gemstone jewelry has become the part of life of Indian women and men both. These stone jewelries are worn according to the individual’s astrological chart and ruling of planet. Navaratna i.e. the combination of nine gems together, to form a necklace forms important part in the life and fashion of Indian women. These stones are believed to have extraordinary healing power.

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Styles At Life

Apart from being used in ornamentation, gems are believed to have medicinal attributes too.

As has traditionally been believed, the human body is composed of the seven colors of the rainbow, associated with seven kinds of rays. Diseases enter the body when there is a deficiency or excess of any ray in our body. Interestingly, each color is associated with a particular gem, which in turn is associated with a particular planet. Astrologically, a gem is beneficial when worn in the phase of a particular planet, as these stones also affect our health and destinies.

The ornaments, such as haar (long necklace), pendant, armlet, crown and other ornaments are also very from god to god as per the iconographic texts.

Temple jewellery could be made by the uses of gold, silver, copper, precious stones and pearls depending on the economic status of the persons.

Temple jewellery: Temple jewellery of India is defined as jewelley used to adorn the idol of god and goddess. Temple jewellery is generally large and chunky, with figures of various gods

In the temple jewellery, the idols were later worn by temple dancers and slowly, the designs became a part of the Indian woman’s bridal jewelry trousseau. Though the

Beauti Art

and goddess in gold fused to or forming the pendant on pearl string necklaces. The idol of gods and goddesses are offered a variety costumes and ornaments, which are strictly according to canonical injunctions.

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idols continued to be decorated with jewellery, a practice seen even today, the jewelry of Indian women also came be made on the pattern. Today, temple jewellery has become open of the most popular crafts of India.

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During festivals and occasions of worship of Gods, women wear temple jewelry, believed to be auspicious and offer good luck.

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Aabhu Gold Plated Handmade Funky Thread Choker Necklace

Thewa Jewellery Thewa is the art of 18th century inaugurated from Rajasthan, India. Thewa Jewellery is a different type of art work done by 23k gold and worked on glass.

Unique glasses for Thewa Jewellery are treated by a special process to give a glittering effect, highlights the intricate gold work. The motifs used on Thewa jewellery are reflecting the culture, heritage and tales of romance and valor of State Rajasthan, India. Four gold sheets, each intended for a Thewa unit, are fixed to a lac-resin compound spread on a board. Following the design inscribed in line on the gold, an openwork pattern is pierced through the sheets using fine cutting chisels.

The designs may be a hunting scene, a delicate climbing plant with equally delicate flowers and leaves, a gazing deer, a dancing peacock, a woman dressed up in typical Rajasthani attire, Krishna with gopikas and many other related to this theme.

GI TAGGED

Tribal jewellery While society for centuries was worn ornaments to look more attractive, the tribal wear them for very different socio-religious reasons. The symbolic value of the ornament is much more important than its material cost.

All societies have used symbols down the ages; the interesting thing is to decipher what they mean, not how they may have originated.

This type of tribal jewellery made from bone, wood, clay, shells, crude metals, feather, horn, seeds, beads and many different material look like these. Tribal jewellery is not only attractive, but also holds a distinct rustic and earthy charm and also shows the artistic look. Tribal jewelry is made of the products that are available locally.

The unrefined look of their jewelry is something that attracts people most. As has been said each tribe has its own indigenous jewelry craft. Tribal jewellery is gaining popularity as trendy or junk jewellery.

Ratna-Shastra The history of Indian jewellery cannot be considered complete without a study of the gems themselves. India has been one of the greatest trading centers for gem and other precious-semi precious stones throughout the starting period of Indian civilization and middle period of Indian history. The scientific knowledge of gemstones in India is very depth and do not need any equipment to identify the gems. This science is called Ratna-Shastra & to identification of the gems called Ratna-Pariksha.

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SHOWBIZZ

Silver Jewellery has always been the most popular metal for jewellery after Gold. Over last few years we have seen a rise in popularity of the metal due to its earthiness.

Inspite of being a precious metal, it is not very expensive. Over the years, there has been an increased demand for silver Jewellery as brands have started introducing fashionable designs which are not so heavy on the pocket and this helps one to explore and adorn different kinds of design while giving the wearer the pleasure of wearing a precious metal. Instead of buying the imitation Jewellery which has no value after few wears, women like to invest in silver jewellery.

The variety of designs gives them the liberty of aunting different looks on every occasion unlike gold where they have to restrict themselves. Silver Jewellery adds a special character to the personality of its wearer and also helps to add an extra edge to the look.

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There are different types of silver Jewellery available in the market such as Silver Jewellery with gold plating on it, Silver Jewellery studded with precious stones and Semi-Precious stones, Temple Jewellery and Unique accessories with the base of silver are also very popular among the masses but one type which is trending right now is oxidized silver Jewellery.

Oxidized Silver Jewellery gives an earthy feel to its wearer. Even, Bollywood celebrities like Vidya Balan and Chitarangada Singh are leaning towards oxidized silver Jewellery more. When you compare gold with oxidized Silver Jewellery, Oxidized Silver Jewellery go very well on cotton an Indian fabrics adding a character to your personality.

Silver has turned out to be an alternate metal for gold as far as Jewellery Industry is concerned. And even the brands have launched their silver Jewellery line just like our premium silver Jewellery brand IZAARA with a clear aim to make affordable luxury a reality.

Authored Article by Aditya Pethe, Director, IZAARA

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COLUMN Jewellery : Silver Centrre

SILVER the friendly

METAL Silver may be termed as one of the easiest to own precious metal, it is combined with various other types of metals when worn, as pure silver is too soft for jewellery. One may think that there is only one type of silver used in jewellery but there are different types of silver used during the manufacturing of the jewellery. Silver can be used in the production of earrings, necklaces, brooches, bracelets, rings, etc.

A Hallmark is a certiďŹ ed mark or a series of marks made of metal that helps to indicate the producers or owners mark and the transparency of the metal.

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925 Stamped Hallmark A 925 stamped hallmark signiďŹ es 925 portions of gold for each 1000 weight. The mark 925 is found in Europe and is mostly made from sterling silver. The minimum amount of silver content can also be accepted as 925 per piece of pure silver, so you might notice the 925 mark silver content.

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The stamping of silver jewellery as 925 is 92.5% silver is mostly followed in the western countries and most of the countries do not abide by these rules.

Silver made in India during the 19th century was used mostly for decorative artworks such as incense holder trays, bowls, etc and was later used for jewellery. Indian silver that is later converted to silver jewellery does not have the 925 Stamped Hallmark.

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A ďŹ nal piece of silver must always consist of a quality stamp on it to help you know the type of silver your jewellery piece is made up of. We will help you know better about the most common types of silver used.

Sterling Silver The alloys of sterling silver make up is 92.5% silver and 7.5% is copper. It is used in the United States and Europe as a quality standard.

The hardness of sterling silver has to be increased by adding other metals to increase its durability, create colour and lustre making it attractive to the buyers.

Jewellery: aintnoneed.org

Fine .999 silver The name .999 says it all this means that it is 99.9% pure and it is the closest metal to pure silver, the 0.01% remaining is made up of trace elements.

The lifespan for this type of silver when used in jewellery is not very long as the silver used is soft and scratch, dent and change shape easily. This is a good option for the making of earrings and necklaces only.

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Argentium Silver and Non-Tarnish alloys

Jewellery: aintnoneed.org

These have a minimum of 92.5% silver, its balance alloys are copper and the element germanium. The germanium content present makes the alloy harder making it difficult to tarnish however it can still tarnish over a period of time.

The cost for this type of silver is high making it more expensive than sterling silver.

Coin Silver Coin silver is now rarely used and was most commonly found in the United States. Coin silver was not used to make coins, it was given the name as it was made from refined scrap coins. The alloy used here is .900 silver or 90% silver and 10% copper.

Image: ebay.com

Silver-Filled This is a new type of silver and is a layered metal hence it is not standardized in the United States. This was recently introduced due to the increase in the silver price during the recession. It has sterling silver on the surface and is filled with 5% to 10% of sterling silver by weight fused with heat and pressure to a brass core.

Jewellery: pricetada.id

Silver Plated This base metal type of silver with an extremely thin plating layer of silver applied to the service. Silver plated jewellery is affordable costume jewellery and does not have a quality mark and may have a manufacturer’s logo or hallmark. ronniebrownlifesystems.com

An exclusive knowledge sharing series by HRD Antwerp. To know more, reach out to: www.hrdantwerp.com

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Bhima Jewellers

Silver is simple and beautiful

Silver is a wonderful choice for jewellery as its matches with any dress, is much less expensive than gold and looks good. Classic Silver Jewellery is preferred by top Bollywood divas like Deepika Padukone, Sonam Kapoor, Janhvi Kapoor, etc. Silver is the new age jewellery and it comes as earrings, necklaces, brooches, rings, bracelets, anklets, etc. A silver necklace or a locket can be a very beautiful personal gift for your dear ones. Silver is a good combination with pearl as well as Swarovski crystals.

Nowadays, silver is the modern choice for wedding rings preferred over traditional gold. Hoop Earrings of varied sizes are worn

Bhima Jewellers

at work and in social gatherings. Designer silver jewellery is very popular now. The less expensive nature and attractiveness of silver are the main reasons for its popularity.

Oxidized Silver Jewellery is classy and charming. It matches with all skin tones and adds beauty to the wearer.

Its popularity have given way to lot of innovative designs, colours with a mix and match of different materials like terracotta, wood, shells, etc. Chunky oxidized jewellery looks elegant with sarees, Kurtas, western and indo-western outďŹ ts. So, it’s time to wear silver and stay trendy!

An exclusive knowledge series from Bhima

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GALLERY

Signa Pend

Prima Necklace

Pendant

Elements Collection from Forevermark

Signa Rin

Ring

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ature dant

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Signature Necklace

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GALLERY

Bracelets Strings of Platinum, inter-knotted together, tastefully pass through a platinum bond. This Platinum Evara bracelet is for men with a sophisticated taste in jewellery.

Nothing signiďŹ es blessings of pure love as this Platinum Evara bracelet does. With strands of platinum, this bracelet exhibits elegance at its best.

This tastefully crafted Platinum Evara bracelet is a mark of masculinity. This is the perfect accessory to remind you of the pure blessings bestowed upon you by your loved ones.

This Platinum Evara bracelet with plates of platinum linked together, is an ideal gift to welcome your new son into your family.

Image Courtesy: P

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s for Men This Platinum Evara bracelet has been crafted with a rope-textured platinum bond. It is ideal for the modern man who embodies peseverance and purity.

This tastefully crafted Platinum Evara is a perfect accessory to remind you of the blessings bestowed upon you by your loved ones.

Multiple strands of platinum effortlessly unite to form a platinum bond. A bond that symbolises the strength of unity in new relationships meant to last a lifetime.

Crafted with perfection, this delicately designed Platinum Evara bracelet will hold your hand ďŹ rmly, just the way your partner will.

Platinum Evara (PGI)

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MADAM BIJOU

Traditionally

INDIAN Jaypore

IN NATURE

Since the beginning of life, silver has played a very vital role in the history of jewellery. It embraces utmost significance, not only in term of adornment but also it is considered fortunate. There cannot be a woman or a child or a man, who does not have any form of silver jewellery.

Jewellery is considered as a symbol of esteem for Indian women. The attraction for jewellery, especially for silver has been great in India. Here are some facts and tips on silver, that will help you relate better to the metal.

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• Silver is softer than gold • Cleaning silver jewellery with a hard bristle toothbrush or sponge will leave scratches on the metal surface • Rhodium is usually used to coat a silver jewellery piece • Diamonds can also be mounted in silver • Silver and platinum have different shades of white • Silver has a better shine than gold and platinum • Silver purity is not mentioned in karat • Silver turns black due to the alloy used in it • Pure silver will never turn black

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Tel: +91 22 4256 8000 Mail: sales.india@hrdantwerp.com

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E-STORE

Start shopping now!

Click on each logo to go respective website to find out the best jewellery for you. www.jaupore.com

This list is only a collation of various online jewellery stores. The J Mag is not responsible for the quality, price or any aspect of jewellery sold at above online stores. This is neither ranking nor preference in any order. Any jewellery brand wishing to be part of this list, can contact editor@jmag.in

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S R E F F O jewellery

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OFFERS

Featuring some of the best offers on Jewellery across India, Click on each logo to go respective website to find out the best offer.

The above list is only a collation of various offers on jewellery. The J Mag is not responsible for the duration and any other aspects of discount offers offered by respective brands. Customers are suggested to verify in detail with the respective jewellers before making the purchase. Any jewellery brand wishing to be part of this list, can contact editor@jmag.in

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