The J Mag Anniversary Issue

A N N I V E R S A R Y S P E C I A L

Fall inLOVETHE

WITH

JEWELLERY AGAIN ALL OVER

THE J MAG

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EDITORIAL

It is our One Year Anniversary!

Oh Boy! The time flies!

On the one hand, it feels like I have been so busy with the editions but when I pause to look back, I wonder, Where did the months go?” It’s been a year of enthusiasm, highs and lows, long workdays and sleepless nights, but I wouldn’t trade it for any other.

A N N I V E R S A R Y

This previous year has tutored me so many lessons, faced many challenges and stood right there fighting the odds. When I look back it was worth every moment as without these learning, The J Mag wouldn’t have made it this far.

A beginning of a new year with new ideas and more excitement, I wish to serve you with the same core values as the first year. To commemorate the first anniversary of the magazine, we bring to you The J Store- A store where one can search through expertly curated collections from trusted jewellery brands. The J Store will be operational by January 2020.

S P E C I A L

Fall inLOVEWITH THE

JEWELLERY AGAIN ALL OVER

I invite you to feast your eyes on our beautiful anniversary cover below to see the rest of the amazing features we have for you in this issue which will take you to the best of our one year.

I thank you for being a dedicated reader. This first year would not have been possible without you. I am also incredibly grateful to the entire J Mag Team, who work tirelessly to bring you this publication.

Here is to many more years of being together!

Divya Vijayan C H I E F E D I TO R

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THE J MAG

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MESSAGES

CONGRATULATO

Congratulation The J Mag on successful completion of Did you know the sm one year and express my world o delight at this occasion. We We did! Accuracy is the are happy to be associated air we live and breath with this e-magazine. It is the perfect gateway for the millennials to fall in love with the jewellery. Wishing you all HRD Antwerp India the best for the future.

Congratulations and all the best to The J Mag. It has turned out well and doing great. Keep up the good work. In today’s digital world with many social media platforms, The J Mag plays a vital part with innovative thinking taking it to next level and reaching out to the younger generations, which is the future of the industry now.

2nd Floor, D Quadrant, The IL&FS Financial Centre, G Block, Plot C - 22, Bandra Kurla Complex, Bandra (East), Mumbai – 400051.

Tel: +91 22 4256 8000 Mail: sales.india@hrdantwerp.com CERTIFICATION | EDUCATION | EQUIPMENT

- Anantha Padmanaban N

- Dr B Govindan

Discover more at www.hrdantwerp.com

Chairman - Bhima Jewellers & President - AKGSMA

MD, NAC Jewellers Chairman, GJC

The JMag is a very cool jewellery focused magazine. It’s very with it. It’s a magazine focused on jewellery that catches the pulse of today. Trendy and detailed at the same time.This magazine feels like how the future should be. I am so proud of Divya, that she and her team took this amazing idea forward. Wishing you JMAG a huge success!

India’s lo centuries old u The J Mag, a platform abo a commend authentic jewellery and know and u better. We co on its first An entire team of best for the and fut

- Pallavi Dudeja Foley Owner, Pallavi Foley Boutique Jewels

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MD

MESSAGES

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THE J MAG

ORY MESSAGES Heartiest congratulations to The J Mag on its first anniversary.

This digital magazine has gathered the right consumer pulse in just one year and has garnered the favourability of the readers. There was always a need for a platform for the jewellery in the B2C segment and The J Mag provides that with authentic information and reaching out to its readers.

Hearty congratulations to mallest details canJMag make on a their 1st anniversary of difference? from HRD Antwerp.

JMag has surpassed all An HRD Antwerp Jewellery Report is an official document in which a barriers to emerge as a jewellery item is authenticated for different purposes, such as leading consumer platform insurance, inheritance or purchase. It can also be used to determine the for information regarding market value of a jewel. These reports provide a general description diamonds, gemstones and of the jewel, the diamonds it contains and the precious metals of which it is jewellery. We wish JMag all made. the best for the future.

Wish you good luck for future ventures.

- Nirupa Bhatt

- HRD Antwerp

ove for jewellery is and will always remain unchanged. as a content enriching out jewellery is doing dable job of providing information about helping the consumers understand jewellery ongratulate The JMag nniversary and wish the f The J Mag all the very brighter times ahead ture endeavours.

- Pratap Kamath

D, Abaran Timeless Jewellery

Managing Director of GIA India & Middle East

It’s a time to celebrate the first anniversary success of “The J Mag” in a grand way.

Though it’s been only one year but it seems like we are associated together for many years.

The J Mag team is very professional, they have done incredible work to build their online brand through their impressive and interesting contents every month.

May you continue this journey of success together with SWAROVSKI GEMSTONES. I wish you happiness and many more years of success !

HAPPY ANNIVERSARY to Divya, Girish and the entire J Mag team.

- Rajendra Jain

Managing Director Swarovski Gemstones, India

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CONTENTS A N N I V E R S A R Y

Cover page courtesy: NAC Jewellers, Chennai

THE J MAG

S P E C I A L

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WHY KERALA IS GOLD’S OWN COUNTRY?

By Bhima Jewellers

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TEMPLE TALES

By Indu SV

WITH Fall inLOVETHE

JEWELLERY AGAIN ALL OVER

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JEWELLERY FADS ON CAMPUS

By Shanmugha Anagh

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THE YEAR AHEAD

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TRUSED BY GENERATIONS

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THE FABULOUS FIRST YEAR

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BRIDAL & HERITAGE

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ERA OF TRANSFORMATIONS

By Prernaa Makhariaa

By abaran Timeless jewellery

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By Platinum Guild Internatioanl

By Bhima Jewellers

CELEBRATING THE DAUGHTERS OF TODAY 6

THE GOLDEN HUES OF FESTIVITIES

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CONTENTS

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THE SHE-CONOMY EFFECT

By Swarovski Gemstones

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A TOAST TO THE RUSTIC CHARM

By Dr. Sneha Miriam Kuruvilla

HERITAGE JEWELLERY: THE EMBLEMATIC OF FINE CRAFTSMANSHIP

By HRD Antwerp

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.......BECAUSE IT’S TIME TO GIVE WINGS TO HER DREAMS

By Sura VV

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THE MUSE OF EVERY WOMAN: ETHNIC DELIGHT

By Sura VV

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PEARL JEWELLERY: A SYMBOL OF ROYALTY AND SOPHISTICATION

Two simple but heart touching words

ENTICING GEMSTONES

By Raniwala 1881, Jaipur

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INDIAN JEWELLERY

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THE ART OF HANDCRAFTED JADAU JEWELLERY

TALE OF LEGENDARY PEARLS

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By abaran Timeless jewellery

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90

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THE NATIVITY OF PEARL

Did you know the smallest details can make a world of difference?

We did! Accuracy is the air we live and breath

HRD Antwerp India 2nd Floor, D Quadrant, The IL&FS Financial Centre, G Block, Plot C - 22, Bandra Kurla Complex, Bandra (East), Mumbai – 400051.

Tel: +91 22 4256 8000 Mail: sales.india@hrdantwerp.com CERTIFICATION | EDUCATION | EQUIPMENT Discover more at www.hrdantwerp.com

An HRD Antwerp Jewellery Report is an official document in which a jewellery item is authenticated for different purposes, such as insurance, inheritance or purchase. It can also be used to determine the market value of a jewel. These reports provide a general description of the jewel, the diamonds it contains and the precious metals of which it is made.

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CONTENTS

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EVERY JEWELLERY PIECE TELLS A STORY AShwini Oza

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THE JEWELRY PROJECT Deepti Sudhindra

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THE SECRET OF THE ICONIC BRAND ‘ROSE’

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MAGNUM OPUS IN THE FIELD OF DESIGN Laksh Pahuja

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FACETS OF BRILLIANCE

Pallavi Dudeja Foleyaksh Pahuja

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REFLECTION OF NATURE Victo`ria Walker

AGELESS CREATIONS Poonam Soni

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NATURE IS MY SOURCE OF INSPIRATION Eva Simon

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HOUSE OF DESIGNS Roopa Vohra

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BE ASSERTIVE WITHOUT RAISING YOUR VOICE Saroja Yeramilli

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GEMSTONES ADD LIFE TO JEWELLERY Tarang Arora

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THE RHYTHM OF ARTISTIC DESIGN: SVAR Vidhi Jain/Siddhant Jain

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ESTORE

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JEWELLERY OFFERS

SWAROVSKI- GEMSTONES .COM

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THEME

THE YEAR AHEAD

DEC

2019 COLOUR DIAMONDS

JAN 2020

FEB

ACCESSORIES AND ARTEFACTS

2020 NEW METAL

MAR

2020 THEVA JEWELLERY

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APR

2020 JEWELLERY TRADITIONS OF DIFFERENT STATES

MAY

2020 TRIBAL JEWELLERY

THEME

JUN

2020 MEN’S JEWELLERY

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2020 NAVRATAN

2020 RETAILER’S SPECIAL

2020 KIDS’ JEWELLERY

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2020 TWO-TONE METALS

SEP

2020 KUNDAN MEENAKARI

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HERITAGE

SHRI RAM JEWEL

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Shri Ram Hari Ram Jewellers (SRHR) is t royals and from Maharaja’s and Nawabs, found a niche even today.

Shri Ram Hari Ram Jewellers (SRHR) es Saket (Delhi). Surendra Kr Gupta has car a legacy based on purity and trust. Roya that can be reected in every piece create vibrant colours of semi-precious stones, el scintillating silver, SRHR has treasured it all

Continuing the legacy, Ashish Gupta, 7th g section takes forward the brand with his creativity helps him to crafting innovation p

Jewellery has always taken a special place in our tradition. The jewellery industry that sprout out as an unorganised sector has come a long way transforming to an industry. There are many jewellery brands who have entered the market in last few decades. While some have failed in their aspect of journey, but we have jewellery centurions who have a long history and heritage.

Here is the list of legacy jewellery brands of India who have created a niche in the industry as well as in the hearts of the people. Emerging with the latest trends and technology, these brands have set an example for the new generation entrepreneurs.

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HERITAGE

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HARI RAM LLERS

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the brand that made an impact among the the exquisite jewellery pieces have always

stablished in the year 1789 exclusively at ved the brand that prides itself in creating alty runs through this jeweller’s veins and ed. From dazzling diamonds, glint of gold, legance of pearls and the serene, calm and l.

generation of the family who heads design s prophetic vision. Ashish imagination and pieces that appeal to people’s emotions.

PNG JEWELLERS 1832

Established in 1832, the tale of the brand is said to be an epic, scripted meticulously by six generations of the Gadgil’s family. Started by late Purshottam Narayan Gadgil, he was a doyen of the family and the chief architect who captured the hearts and imagination of the people with his ethics and his jewellery. Today the brand has distinct styles to offer from its versatile range. PNG Jewellers is a 186-yearold brand that has its roots in Sangli, Maharashtra. The very first big milestone was the establishment of our family run flagship store at Laxmi Road, Pune, around 60 years ago. We have since become a private limited company and expanded with 27 outlets across Maharashtra, Goa, Madhya Pradesh, US and UAE.

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HERITAGE

LALA JUGAL KISHORE 1857

Setting up their mark since 1857, Lala Jugal Kishore has established itself as an ethical player in the market. it was once donned by royal courtesans of Awadh. I realized it is important that this art form is showcased to the world and therefore Jewels of Awadh was born.

The brand believes in good designs, ethics and transparency as its three pillars on which success in jewellery industry is based on. The brand’s USP is is to bring something nobody else has to offer for our customers. Jewels of Awadh is a classic example for the same.

It brings authentic Vintage Jewels that are procured from History.

JAIPUR

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With a rich heritage of over 150 years is significantly apparent, that Jaipur J masterpieces. They’ve evolved from crea have become one of India’s oldest familie name inspiring trust and an urge to crea Naheta took the legacy forward and Jaipu

Each piece of jewellery is a concept bo crafted into a piece of legacy and art tha is renowned for giving paramount importa and attention to detail.

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TBZ-THE ORIGINAL 1864 TBZ – The Original is a brand that is coveted for its promise of innovative designs, exemplary quality of workmanship and trust that spans over 154 years. Commenced in 1864 with the vision of Late Shri Bhimji Zaveri’s vision to give India the jewellery it deserved, that of uncompromising quality and craftsmanship. This vision was furthered by his son, Late Shri Tribhovandas Bhimji Zaveri, who expanded the business by opening new showrooms. But it was his grandson, Late Shri Gopaldas Zaveri, who shook up the Indian market by offering customers a full value gold buy-back scheme.

This legacy of unapologetically putting the customer first continues.

JEWELS

Under the able guidance of Shrikant Zaveri, TBZ – The Original successfully transformed into the modern and innovative jewellery maker that it is today. It has been synonymous with jewellery for weddings, celebrations and festive occasions as well for everyday wear for young India that has electric taste and seeks jewellery that is aspirational. Its enduring collection of aesthetically designed pieces exemplifies the spirit of femininity, elegance and grace.

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s, spanning across seven generations, it Jewels has been creating magnificent ating the finest jewellery for royalty and es in the jewellery industry today. With a ate priceless bespoke creations, Subhash ur Jewels established in 1966.

orn from the creator’s mind and lovingly at is truly one-of-a-kind. Today the brand ance to superlative quality, craftsmanship

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HERITAGE

RANIWALA

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Since 1881, the world of Raniwala Jew Started by Rai Bahadur Champalal of colossal achievement in the Indian jew was bequeathed the title of ‘Rai Bahadu

His ardour and love for jewellery live on Every piece carved by Raniwala flaunts intricate elegance while offering versatil

Artisanal techniques, finest gemstones a jewellery with a mesmerising blend of o

KISHANDAS & CO 1870 The house of Kishandas is rooted in the tradition of making royal heritage jewellery of Hyderabad, that embodies the fusion of uniquely sourced gems with exquisite workmanship in timeless designs.

The story dates back to four generations of jewellers, featuring Harlochandas, his son Harkishandas, his son Krishnadas, and the present generation – Nitin and Prashant. The Krishnadas family’s enviable clientele included members of the Nizam of Hyderabad’s court, his Nawabs, their Generals and Senior Officers, highly placed businessmen.

Harkishandas and his son Krishnadas, who were both accomplished and master jewellery designers. The jewellery created at Kishandas & Co. predominantly continues to be ‘one-of-a-kind’, the price of which is seldom considered or discussed, let alone negotiated.

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Abhishek and Abhiyant Raniwala from th of Raniwala with great experience, inn the legacy forward.

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JEWELLERS

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wellers has defined luxury and heritage. f Beawar, Raniwala Jewellers is a truly wellery industry. In the 19th century, he ur’ by the British.

n as the symbol of a legacy even today. with a sense of understated charm and le, high quality, and luxury.

and intricate settings form award-winning old and the new.

he next generation now head the legacy novative ideas and with a zest of taking

VUMMIDI BANGARU JEWELLERS (VBJ) 1900

Vummidi Bangaru Jewellers sparkles like a bright star on the Chennai firmament. This guiding star beckons true jewellery lovers from far and near. Popularly known as VBJ, since its inception in 1900, over the years it has become synonymous with outstanding designs, exquisite workmanship and impeccable purity. With a keen eye on detail, VBJ is committed to quality and service, creating wearable pieces of art.

VBJ offers exceptional value, myriad choices and extraordinary quality. VBJ is managed

by Vummidi Raghunath, ably assisted by his two sons Vummidi Jithendra and Vummidi Amarendra (both qualified gemmologists from Belgium).

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HERITAGE

WAMAN HARI PETHE JEWELLERS 1909

This brand which was established in 1909 is known for Maharashtrian Jewellery and craftsmanship, and generations after generations have adorned themselves in ornaments by Waman Hari Pethe Jewellers (WHP) Jewellers. With changing times its appeal to the youth has also been strong. Keeping in mind the needs of a modern Indian woman, who doesn’t restrict herself to just bridal Jewellery, the brand boasts a variety of collections for every day, cocktail and contemporary Jewellery along with statement bridal Jewellery.

NAC JEW

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Begun by N Anjaneyalu Chetty in a 1 Mylapore, in 1973, the organisation has their age-old mantra of providing quali Times were tough, and the newly estab audience was the highly educated comm challenge of selling to a discerning clie two primary goals for his store – qual that time-honoured tradition continues Padmanaban joined his father in 1977, rented store to their own, exclusive 2,40 in Mylapore. “In 1998, NAC was comm for Goddess Padmavati in Tirupathi. A p crown is one-and-a-half feet high, offerin

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JAIPUR GEMS 1974

Jaipur Gems founded in 1974 by the ancestors of the Sacheti family, Jaipur Gems is deep rooted in traditions, customs and values, ensuring their jewellery legacy surviving eight generations.

With the core value that each piece must be treasurable through generations to come, Jaipur Gems designs surpasses times and reflects, beauty, honour and elegance. Each jewel design and piece is limited edition with the finest workmanship from our master craftsmen who have been trained under the watchful eye of our founders.

Jaipur Gems caters to the Indian diaspora worldwide with excellent and unique pieces of jewellery. Jaipur Gems specialises in the art to Jadau jewellery, along with intricate handcrafted 22 karat gold, hand painted meenakari work and creating masterpieces and stunning designs in contemporary Diamond, Rubies, Emeralds jewellery. Each piece of jewellery has a story attached to it making the piece even more special to a buyer. Jaipur Gems pieces resonate Class, elegance, timelessness, heritage with a touch of modernity blended in them. It’s an absolute delight for eyes thus etching a lineage, an era of royalty and exclusiveness.

WELLERS

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150 sq ft space in North Mada Street, s grown in leaps and bounds thanks to ity and service to their varied clientele. blished jewellery brand’s primary target munity of the area. In the midst of a real entele, N Anjaneyalu Chetty emphasised ity and service. Even four decades on, to hold NAC in good stead. Ananatha , as a 16-year-old. They moved from a 00 sq ft showroom down the same street missioned to make the Diamond Crown piece of rare workmanship, the glittering ng a spectacular sight to pilgrims.

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THE FAB FIRST

It has been an year of absolute pleasur jewellery. Here we are revisiting some of which are well received and

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THE J MAG

BULOUS YEAR

re presenting a rainbow of features on those exciting articles in next few pages appreciated by our readers.

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FESTIVE SPECIAL

Diwali and Jewellery to flaunt

Image:Reliance Jewels

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d Beyond this festive season

Are you ready with your Festive Jewellery? Is this a newfangled term for you all?

Well, I would say no as everyone will have a statement piece that is saved to flaunt for the festive seasons or wedding.

But how do you know if ‘this jewellery’ piece is suitable for the occasion?

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WOMEN’S SPECIAL

CELEBRATING International Women’s Day is here, a day celebrating the social, economic, cultural and political achievements of women. The world is reminded to focus on gender equality through celebrating this day worldwide.

The J Mag caught up with some women leaders to get to know what

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they feel about wom they feel it is impo womanhood every d

They not only talk but also share whom why.

Not just that, they sh

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WOMANHOOD

manhood and why ortant to celebrate day.

about themselves m they idolise and

hare their journey of

highs and troughs, what it means to be a woman and how they do what they do.

They come from varied backgrounds and have carved a niche for themselves in spite of countless duties and responsibilities in their personal lives. It was indeed enlightening to talk to them and bring you these positive thoughts.

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ETHINIC SPECIAL

When we were discussing what a good topic wou of ethnic jewellery came up, and boy! did that cre jewellery shows the simple trends in jewellery that m notice. All the celebrities we interviewed – which i what we had in mind, that, yes, ethnic jewellery is simple attire look sophisticated with its allure. It ind fashion statement and we felt it was definitely wor

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ROOTED IN

CULTURE

uld be for the next issue of The J Mag, the topic eate something of a sensation amongst us. Ethnic makes even celebrities and socialites sit up and take includes actresses, models and stylists – confirmed beautiful, unique and awesome and can make even deed makes for a very powerful, creative and stylish rth making this our cover story for this issue.

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DIAMOND SPECIAL

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DIAMONDS A high sense of self-worth

The diamond is more than just the hardest substance on earth or just aesthetically beautiful—it’s become an enduring symbol of love, romance, and commitment. The stone’s name is derived from the Greek word “adamas”, which loosely translates to “unconquerable.” This leads itself well to what the diamond signifies, which is an everlasting commitment and an unbreakable bond between two people. Since the past century, diamonds have evolved into a symbol of love and emphasize on the adjective that is beauty.

Image:Graff-Diamonds

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WEDDING SPECIAL

Wedding The

JEWELS

Jewellery has been important ornamentation for every woman but in India, the significance is more and always a has a sentimental value attached to it.

Women love everything about jewellery as it is not just a piece of trinket, but it also represents a mark of femininity and even social status. Jewellery has always made women feel beautiful and confident.

The importance of jewellery goes to the next level when it is adorned by a bride or groom. Jewellery has the capability to highlight one’s personality and brings out the finest features when wearing the right pieces for the right occasion.

There are several key trends in bridal wedding rings this season. It is not just the bride but the groom is also adorned with classic jewels enhancing the look.

Gold, diamond, silver platinum – all play their part in a wedding. The wedding trends change every year and offer a plethora of designs and collections.

In an exclusive interview, retailers share their views and the wedding jewellery trend that rocks the year 2019.

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SILVER SPECIAL

One of the most ancient, alluring and dazzling metal is silver and the jewellery crafted out of them are the best art ever created. The silver may be not costly as gold, platinum or diamonds, but the fact that it is there is a certain magical charm about it. Be it sterling or oxidized, silver jewellery has been around since the time immemorial.

Away from the crazy masses of metro cities, one can witness a major women population who radiate their beauty with silver jewellery, embellishing their bodies. Unlike gold, silver jewellery is mostly seen in rural areas and tribal areas making jewellery forms an essential part of the lives and customs of the people. In many parts of the country such as Himachal Pradesh, Kashmir, Rajasthan, Kutch etc, silver is still the metal of choice for most jewels/ornaments. But, now slowly the silver jewellery trend is gaining a popular momentum not only among the millennials but also among Indian and international. celebrities.

The intricate designs crafted by our skilled and creative artisans make the jewellery be exceptional and beautiful across the world. Silver jewellery designs are also very popular among celebrities in India and internationally too.

Simplicity blend with elegance is the latest chant in today’s world and the best way to retain is by adding some beautiful silver jewellery in your jewellery box.

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The my

SILV JEWEL

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ANTIQUE SPECIAL

A N T I Q U E J E W E L L E R Y

The past Perfect Family jewels and heirlooms have customarily been passed down from one generation to another in the form of blessings and values. Believed too out-of-date to be worn again, these jewels would either be transferred to the locker or put into the dungeon of the melting pot. These melted values are then turned into contemporary style jewels to reflect the fashion of the day.

But these days, antique jewellery is seen as a time capsule of the bygone eras-a window into our heritage that, if broken up, would be lost forever.

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PEARL SPECIAL

Symphony of

PEARL

Knot it or wear it long and loose or stud them, pearl jewellery is always classic that promises to look gorgeous at any occasion. Stylish, graceful pearl jewellery, be it a necklace or choker or bangle or earrings, it never fails to grab the attention.

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COCKTAIL SPECIAL

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LARGER THAN LIFE WHAT YOU NEED TO KNOW ABOUT COCKTAIL JEWELLERY

Women and some men love to wear jewellery, and for women who are very loud and flamboyant, there is no greater type of jewellery than cocktail jewellery. Cocktail jewellery is not subtle and understated. Instead, it pleads for attention and the women who wear these pieces are not content in being in the background, but they very much want to flaunt their jewellery as they are busy bodies craving for attention and adulation.

The cocktail jewellery got its name because during the 1940s, they were very much in vogue and worn doing the cocktail parties which the aristocrats used to hold. Since they are in loud colours, are huge in size and clamour for attention, they were named “cocktail jewellery�.

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SPECIAL FEATURE

Bridal&

Heritage abaran Timeless Jewellery

Gold has been a part of Indian tradition and culture for centuries. Most auspicious occasions and ceremonies as per Indian culture involve purchase / gifting of gold. Wedding jewellery has special signiďŹ cance and emotions attached and hence gold is the most preferred metal. Abaran Timeless Jewellery gives us a glimpse of the jewellery trends seen in the Indian weddings and how modular jewellery is now gaining momentum.

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SPECIAL FEATURE

Not just bridal exclusive

Wedding jewellery is a category created to assist consumers and simplify purchase of jewellery. Therefore, wedding jewellery is not exclusively for the groom or bride but for everyone to adorn themselves besides having intrinsic value as an investment.

Grooms like to wear neck chains, rings and bracelets. These are the most popular categories for grooms

Popular among millennials

Platinum is another metal very popular and associated with weddings now. It’s trendy and is preferred by the millennials.

Wedding jewellery 2019 trends

Modular jewellery is very popular this season. Modular jewellery is the kind of jewellery which when assembled together becomes one large bridal ornament.

When required it can be detached and used as several smaller ornaments. A great investment too.

Jewellery : Abaran Timeless Jewellery

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SPECIAL FEATURE

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PLATINUM SPECIAL

Celeb

TH

OF TO

BY PLATINUM GUIL

“This campaign represents those daughters who have remained true to themselves and broken away from the conventional mode to make bold choices.

With Evara we want to celebrate these #DaughtersOfToday with the rarest and most precious metal, Platinum. It is our way of telling the world that these independent, strong-minded daughters are the future and with the support of their loved ones, they can only soar further,” said Sujala Martis, Director, Consumer Marketing.

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SPECIAL REPORT

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Pravin Sutar, Executive Creative Director, DentsuWebchutney, said,

brating

HE

ODAY

LD INTERNATIONAL

“The world as we know it is in the process of changing and it is our daughters who are at the centre of it all. They’re redefining relationships; they’re changing traditions, all the while enjoying the respect of everyone around them. It is these daughters that we wanted to celebrate in our campaign by showing the world how rare and special they are.”

Society is constantly evolving and progressing. The expectations we have of each other, the way we relate to one another, we find often ourselves in a state of evolution.

At the centre of this is the daughter of today. She’s modern, independent and strong-willed, who in her own unique way, will make the choices she needs to so she can always be the best version of herself and redefine the world around her.

Platinum Evara in its Daughter’s Day campaign celebrates this new-age daughter and pays tribute to her rare qualities that drive her to make these rare choices.

One such daughter is captured in a lead film. This daughter is a perfect example of a daughter of today – secure, spirited, confident. Even when her choices are rare or difficult, this confidence holds good. No wonder she has commanded the respect of her new family with her actions and demeanor, as she redefines the traditional dynamic between daughter-in-law and father-in-law. The film is also a reflection of in-laws today who are less critical and judgmental and are increasingly appreciative and affectionate.

Apart from the film, with its other assets the campaign seeks to recognise & acknowledge different kinds of modern daughters, who have all ultimately made rare yet inspiring decisions, especially when it comes to their weddings & the lives that follow. The campaign is designed to ask all such women to contribute their stories so that they might be celebrated. From asking for books as a wedding present to financing her own wedding, these #DaughtersOfToday truly deserve to be celebrated with a metal as rare as Platinum.

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FEATURE

Why KERALA is ‘Gold’s own count

Images: Bhima

BY BHIMA JEWELLERS

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Kerala is known as Gods Own Country b fact it is Gold’s Own Country too. Universall demand for gold is always inversely proport to the board rates. But in Kerala it is sli different. The affection for gold started Roman times. Kerala had several trading p and was one of the main hubs for spices.

The spices from the shores of Kerala wer valuable that the Europeans had no qu exchanging them for Gold. Thus, for the Kera Gold became a metal of prestige and pride. rich kingdoms of Kerala treasured their gold a fine example of it is the Padmanabhasw temple located in the capital city.

s try?

but in ly the tional ightly since ports

re so ualms alites . The d and wamy

FEATURE

In Kerala there are around 6000small scale as well as around 10 very large scale players in this industry. Most of popular jewellery brands of India are based in Kerala. Gold is part and parcel of the life of keralites. This metal is an inevitable one in all the major functions of the people of this land. Even then there was a small setback in the sale of this metal in the pre GST era. But after the introduction of GST the demand for this yellow metal has been recouped.

Not just an investment… it is an emotion Price of gold over the decades has risen sharply.

Since the past 10 years the rate of gold has shown an increasing trend of around 120%. This has made it a strong means to invest in. Most of the middle-class people of Kerala usually set aside a small percentage of their salary to invest in Gold. This is the reason why major jewelleries in the state had implemented gold purchase

Images: Bhima

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scheme with regular and small instalments starting from Rs 1000/. Such schemes have created great acceptance among the middle class and lower middle class customers. Even the youngsters have started following the footsteps of their immediate predecessors in investing a small percentage of their savings in gold. A normal trend which is seen in this state is that once a girl child is born her parents start investing in gold as they know that gold has a quality which would transpire a women’s life into eternal bliss. The recent crashes and the inherent risk in investing in the stock markets also push people to invest in this metal.

Like a land which has lots of jewellers Kerala is also a land of many micro finance companies which accept gold as securities for lending. This also has impacted in the increased demand for Gold in Kerala as it proves to be an investment which can be converted in to money at any time.

Unparalleled affinity for gold The recent developments in this industry like that of online gold trading, light weight gold ornaments, affordable diamond jewellery etc has also resulted in the acceptance of gold jewellery among the youths of Kerala. Kerala also features one of the most transparent methods of gold trading in the country. It is here where the 100% barcoding system, rate tags, 100% hallmarking etc has been implemented first in this country which has attracted many customers even from other states to Kerala.

Kerala has always been and will be always ‘Gold’s Own Country’

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TEMPLE TALES

TEM TAL

The origin and jo of Temple Jewellery several centuries and ac of the present day manufa the ninth century. This type o derived the name from their pu the deities in the temples. The expression of our aesthetic and c and Pandya dynasty of Tamilnadu the Krishnadevaraya dynasty, v India and Central India, Benga to a variety of striking jeweller They were connoisseurs of j housed skilled artisans workshop

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Mangatrai Pearls and Jewellers

TEMPLE TALES

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The

Madurai Temple is known for owning some unique and valuable pieces of Temple Jewellery, particularly the crowns embellished with navaratnas or nine gems. It is believed that on various auspicious occasions like the Chithirai festival, the temples of various gods and goddesses were given ornamental o�ferings some of the fine specimens of which can still be seen in various temples of Tanjavur.

Temple Jewellery were considered an asset to the temples since they were made of pure gold and natural, precious stones sourced from various parts of the

MPLE LES

BY INDU S. V

ourney y dates back to ccording to some acturers it is as old as of jewellery obviously urpose that they adorned ey stand as a significant cultural history. The Chola u, the Wodeyars of Mysore, various temples of South al and Odisha were home ry with intricate design. jewellery cra�ting and s in well equipped ps.

country.

“The designs and patterns were more based on the creativity of the artisan and availability of raw materials rather than any prescription.”, says Mr. R. Muthukrishnan who is a temple jewellery maker by profession and hails from a family of seven generations of this cra�tsmanship. Most o�ten the motifs were inspired from nature and mythology. There used to be patterns of the temple Gopuram or the temple entrance towers incorporated into long chains and necklaces. “Swans (hamsam), peacocks (mayuram), elephants (gaja), snake heads (nagapadam), a variety of �lowers especially lotus (padmam) were beautifully adopted into motifs and designs of jewellery.

Sri S Nagalingam (Ramesh), Traditional oddiyanam

The Navaratnas or the nine precious gems were o�ten used together in neck pieces or early rings to symbolise the nine gods of the Hindu Universe. I had the blessing to work closely with Kalakshetra and its founder Smt. Rukmini Devi Arundale. She personally went to all major Temple towns to research and revive the cra�t of making Temple jewellery. The dancer usually uses a head set chutti, Chandran (moon) on the le�t and Suryan (sun)on the right signifying the feminine half and masculine half.

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TEMPLE TALES

There is also a legend that once Lord Shiva cursed Goddess Parvathi and she descended upon Earth. As she walked into Earth, she carried with her the Sun and the Moon. The hair is adorned with Rakkodi and Jadai Bille. This signifies the spine. In those days there used to be a five headed Kalinga design of the Rakkodi suggesting the episode of Kalinganarthanam.” He recalls with great pride, how he and a couple of Kalakshetra teachers would sit in a workshop near the green room and create the jewellery needed for various Kalakshetra productions. Over forty crowns used for various characters in the dance drama were created by him as authentic Temple jewellery which he claims were both simple and elegant on stage with the lights.

Jewellery courtesy: Sri S Nagalingam (Ramesh), Full headset & Chandran Suryan

Temple dancers in ancient times were residents of the temple premises. They were privileged to use the antique jewellery of the deities during performance o�ferings. With passage of time, thus Temple jewellery became the most used and popular among classical dancers. “Old jewellery used pure gold, uncut and natural stones and were

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totally handmade. They used to fit the stones into the metal by using natural wax.

Then thin gold sheets were hammered ,stuck on the edges and chiselled for perfection.

Today there is technology and the process is slightly di�ferent. We use pearls from Hyderabad, Rubies and stones sourced from various granite quarries.

And the metal commonly used used is silver with gold plating to make it a�fordable for today’s times.

Temple jewellery is also made from Panchaloham (an alloy of five metals) “ says Mr. S. Nagalingam who is a professional temple jewellery manufacturer for the past five generations and is also a government approved artisan.

Thus we find that originating from temples as the adornments and assets of the deities, temple jewellery became the primary ornaments of the temple dancers.

From then to becoming the current day popular jewellery of classical dancers, from the priced possessions of various royal dynasties to current day popular antique jewellery worn by many for several occasions like weddings, temple jewellery have indeed not just remained the hallmark of great cra�tsmanship and creativity but also carry with them tales and legends from the history, mythology and nature.

As we try to find out more about what stories these headsets, jhumkas, neck pieces, Rakkodi and waist belts have to say let us take a look at some of the traditional designs below.

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FEATURE

Jewellery Fads on Campus

BY SHANMUKHA ANAGH

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College is a time of strong exploration and growth. In addition to the academics and fun times, the college campus is also known for bringing out new trends in fashion. Jewellery is one such segment that goes through different experiments converting them into trends.

The college goers set a trend with unique styles. The campus-style or trends are shortlived and tend to change with seasons because it is critical that jewellery for college students echo such a unique lifestyle.

To keep the trend alive or to stand out among your peers, statement-making jewellery becomes the perfect mode to breathe some new life into fashion.

From big to bold to unique.

Contemporary or fusion jewellery is the best that add flair to any new kind of jewellery trend which will go in hand with your look. Look at the hot trends that are is making the wave in campus in 2018, because with this year coming to an end, these styles will be soon replaced with something more trendy and Awe-spiring.

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FEATURE

Jhumkas

They are the evergreen style that gel with any kind of look. They come in different sizes and colours. Studded with stones, pearls, beads etc.

Layered Necklaces

Single layered chains are losing is charm to the multiple layered chains. This style is a mashup of chain that fits like a choker and longer chains. They can further be adorned with charms and funky pendants which adds up to the personality.

Nose pins

Cool & funky nose pins and rings came in trends and more girls were really following the trends.

Stack rings or double chain rings

Earlier it was a tradition but today it becomes more of a glamour and quotient. Big ethnic nose studs rule the trend now.

Stackable rings are another up-to-theminute trend which is viral among the millennials. These rings add something extra to your fashion.

Anklets

Thin chains with little charms or beads on just one leg are still a fashion statement, be it a traditional or western attire, the anklets are worn.

Asymmetry designs

Asymmetrical baubles are the latest campus trend seen in necklaces, danglers not only among girls and even with young lads.

This list does not end here, these are the few jewellery trends that make a fashion statement piece on campus. In a casual conversation with few youngsters, they feel that modern renditions of retro styles are the most appealing sights. These fusions are not only limited to women, but men in these environments also experiment with trends and are seen to be pulling them off just as well, if not better than the women.

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SHOWCASE

SWAROVSKI INGREDIENT BRAND PARTNER COLLECTION DIYARA by GRT

Jewel One

MIRANA by SENCO

Alma Carino

Diosa Jewels

Basra Jewels Zeya by Kundan

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FEATURE

TRANSFOR

Treating yourself to high jewellery means that it requ In an era where almost everything changes by the se visit to the Jewellery Arabia, Bahrain, I witnessed many crafting pieces ( one piece of jewellery ) that could b picks from Jewellery Arabia Bahrain.

n Suen

While scouting for jewellery with unique mechanism, I based, James Ganh. He is known for curating jewellery of the pieces that caught my attention is this colourfu and could be detached to be worn as,

er: K are

Design

The piece that caught my attention is this leaf inspired Green Turquoise carving from Turkey along with fancy yellow diamonds. This ring can be worn in one finger and can be turned around to spread across all the fingers.

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A ring – with bold Paraiba Tourmaline Cabochon surrounded with diamonds.

Butterfly broo with blue and Yellow Sapph diamonds

Karen Suen is renowned for jewellery with unusual g

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Designer: James Ganh Available in different colours

RMATIONS

uires to make a certain amount of investment. econd than why not our jewellery. In my recent y jewellery designers and high jewellery houses be worn in multiple ways. Here are some of my

came across jewellery designed by the London y that is transformable in two or more ways. One ul gemstudded cuff which can be worn by itself

Openable cuff with Tsavorite Garnets, Yellow sapphire and diamonds.

och d hire and

There are certain benefits when opting for transformable jewellery, It gives you the option to wear one piece of jewellery in two or multiple ways. That means you can wear the same piece of jewellery in different ways for various occasions.

The jewellery can be worn individually when detached or could be worn by itself.

If the jewellery is embellished with gemstones, it gives the wearer an option to match it or contrast it to their ensemble.

Detachable gemstones have an added advantage of wearing the trending colors of that season.

Some jewellery designers offer a morning – evening wear that makes the jewellery wearable for the day and with an added embellishment, it can become dressy for the evening.

gemstones and diamonds.

With the current economy, In my opinion transformable or detachable jewellery makes the jewellery cost effective and can entice the wearer to indulge in a purchase that’s offers multiple jewellery options at a time.

BY PRERNAA MAKHARIAA

styleprer.com

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FEATURE

Diwali, the festival of lights is celebrated across India with great enthusiasm. It is the time when everybody in the family comes together to celebrate the victory of light over darkness, good over evil and knowledge over ignorance. During Diwali, people across India also purchase gold in reverence to Lakshmi, the goddess of prosperity.

The

hues of festivi

It is believed that the purchase of gold and gold ornaments during Diwali pleases Goddess Lakshmi to bless her devotees with prosperity and happiness. This is the reason why people all across the country flock to jewellery stores to purchase gold, silver and diamond jewellery. Diwali is also a time when people share their happiness by gifting family and friends with sweets, valuables and bursting crackers.

BY BHIMA JEWELLERS

Since our inception close to a century ago, Bhima Jewellers has witnessed the growth of jewellery purchase during Diwali. There was a time when hardly anyone invested in gold ornaments during festivals in India. As time went by, the purchasing power of the people improved and there was a huge increase in the amount of gold and other precious metals being purchased during auspicious days.

Today, Bhima’s stores across the country and abroad witness huge footfalls during festivals like Onam, Akshaya Tritiya and Diwali. During each of these festivals, while customers are keen to purchase gold of the highest purity from Bhima, one witnesses a distinct preference for certain styles during each of these festivals. During Onam, one sees a lot of demand for Temple Jewellery Designs, Antiques, Ethnic Designs and heavy Jhumki pieces that compliment the traditional ‘Kasavu Saree’.

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ities

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Diwali being a more colourful festival where men and women wear brightly coloured attire, a wider range of jewellery designs are in demand. As Diwali brings with it many more occasions to dress at ones best, the demand for designer jewellery is much higher. From Lakshmi Pooja to family gatherings and bursting crackers there are a lot of occasions where you can wear your favourite jewels that compliment your attire. During Diwali, a few of Bhima’s designs that were very popular are Kundan Jewellery, Temple Jewellery and Polki Jewellery.

Kundan Jewellery is an antique design that is inspired from the ancient past. These elegant and amazing designs compliment the festive look. Traditional sarees go very well with a pair of Kundan earrings too. Temple Jewellery is inspired

by Gods and Goddesses and was in great demand this festive season. The intricate designs of Temple Jewellery have the ability to enhance the look of even the simplest of traditional garments.

Bhima stores have also seen a surge in demand for Polki Jewellery that blends both gold and diamonds. There is a wide variety of Polki Jewellery studded with colourful stones also.

Apart from these designs, there has been good demand for heavy cocktail rings and hand jewellery like bangles and bracelets to complete the Diwali look.

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FEATURE

Heritage Jewellery The Emblematic of ďŹ ne craftsmanship

Divinely and intelligently handcrafted jewellery pieces can naturally transcend the past, the present and the future to make the wearer’s appeal timeless.

Every piece is handcrafted with passion by the artisan and with a momentous investment of time. The time and the admiration of the artisan towards the craft infuse the jewellery with constructive affirmations and a significance which no machine made jewellery can match.

Heritage jewellery is an artistic expression whether it is neckpiece or a choker or even a pair of handmade earrings.

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If you are the one who loves to treasure an heritage piece which is as individualistic as you, then it is something that you must definitely invest in. Here are some pieces that will introduce you to the world of heritage jewellery.

Focused on reviving the old techniques of fine jewellery making, using the finest stones and set in 22K gold, this collection is a call to the design ethos that has been spoken of in ancient texts like ‘Ratna Pariksha’ and the ‘Ratna Rahasya’

With increasing demand for jewellery that evokes the elegance of heritage or family heirlooms, these pieces are best to put together a collection of jewellery that can be passed down generations. With the highest quality of gems, in the form of uncut emeralds, rubies and diamonds set by hand in 22 karat gold, the Heritage Collection can rub shoulders with any family heirloom and still look like a breath of fresh air.

Akin to treasure, these pieces have been painstakingly handcrafted for the new age buyer focusing on craftsmanship and bringing back designs thought to be lost. Thanks to a recent crop of period movies, interest has reawakened in coveting older styles.

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FEATURE

With increasing demand for jewellery that evokes the elegance of heritage or family heirlooms, these pieces are best to put together a collection of jewellery that can be passed down generations. With the highest quality of gems, in the form of uncut emeralds, rubies and diamonds set by hand in 22 karat gold, the Heritage Collection can rub shoulders with any family heirloom and still look like a breath of fresh air.

The Bajubandh depicting Krishna playing his flute in a grove of trees, surrounded by trees, has uncut rubies, emeralds and uncut diamond. Motifs seen are peacock, flowers and Krishna on either side in an antique finishing. The Annapakshi in the centre is made entirely of rubies. This Bajubandh can also do double duty as a choker. (total gold weight - 96.160)

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Another praiseworthy piece is the choker, in 22K gold with ruby beads and a filigree backdrop of flower design and nakasu. The neck piece depicts in very intricate detail the arrival of the bride in all her wedding finery with her entourage of family members, musicians, horses, seated in her palkhi. (total gold weight - 75.46 gms in 22kt)

This collection showcases traditional motifs like the seated Lakshmi, a flute playing Krishna, birds like parrots and peacocks invoking the spirit of Temple Jewellery.

Abaran showcases the most treasured designs passed down generations with Heritage Jewellery Collections. The Heritage collection is now available at our stores on West of Chord Road and Magrath Road stores, Bangalore

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FEATURE

Enticing

GEMSTONES From royalty to fashion, gemstones have always commanded a special and unique place in the heart of the wearer. With exquisite gem-studded jewellery worn by royal families to the famous artists who highlight their beauty with beautiful gemstones on the red carpet, gemstones - precious or semi-precious will always be the talk of the town.

All the luminous the coloured spectacles which the world in the immensity of space can oď„Žfer us, nature has produced in miniature amongst precious stones. ~ Charles Blanc, Art in Ornament and Dress, 1875, translated from French

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Do remember th small tip

When buying a loos gemstone, place it o two closed fingers to the difference in colo if it is light or dark, t same theory also app for mounted gemsto jewellery.

his

se on see our the plies one

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About Gemstones Gemstones can be divided into minerals (inorganic and amorphous), organic and rocks. Most of the gemstones used in jewellery are minerals which include Ruby, Sapphire, Emerald, Amethyst, Citrine, etc. Opals come under the amorphous category, while gems produced by living organisms such as pearl, coral, amber come under the organic category.

Gemstones are not just mounted in jewellery, they also have many other uses such as crystal healing, interior decoration, astrology, etc.

Gemstones used for each English month are known are Birthstones.

Hardness, Toughness and Stability are important factors to consider while purchasing gemstones other than the colour, clarity, cut and carat weight.

Hardness means resistance to scratches or abrasion based on the Mohs Scale of Relative Hardness. The scale ranges from 1 – 10, with Talc at 1 and Diamond at 10.

jewelrytoyourdoorstep.com

Toughness means resistance to breaking or chipping. The toughness ranges from Exceptional to Poor.

Stability means resistance to changes in colour or appearance or durability due to temperature changes or exposure to chemicals.

Many of us have also heard of different regions being associated with gemstones such as Colombian or Zambian emeralds, Burmese rubies, etc. This is termed as Origin, which relates to the region, mine or specific area from where the gemstone was mined. The origin factor is specifically considered for rubies, sapphires and emeralds. Many other gems may also have the origin factor influence the price such as opals.

The gemstones for each month are as follows: January

–

Garnet

February

–

Amethyst

March

–

Aquamarine and Bloodstone

April

–

Diamond

May

–

Emerald

June

–

Pearl, Alexandrite, Moonstone

July

–

Ruby

August

–

Peridot, Sardonyx, Spinel

September –

Sapphire

October

Opal, Tourmaline

–

November –

Topaz, Citrine

December –

Zircon, Turquoise, Tanzanite

An exclusive knowledge sharing series by HRD Antwerp. To know more, reach out to: www.hrdantwerp.com

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FEATURE

The Art of Handcrafted Jadau Jewellery

By Raniwala 1881, Jaipur

Jadau Jewellery is a perfect example of intense craftsmanship and rich heritage. Jadau being a process of setting stones using Kundan and ornamentation with enamelling is one of the most intricate art forms of jewellery making. Indian craftsmen have been making Kundan Jewellery for a long period but during the Mughal era, the art of enamelling (meenakari) was introduced and many craftsmen adapted the new art form and developed the quintessential art of Jadau Jewellery. In today’s time, Jadau art holds a magnificent respect for its luxurious style.

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Step 1 - Design - Chaap

The design is the first & most important step where the graphic representation/ blueprint of all ideas and thought-process is formed. The proficient designers at Raniwala Jewellers work hard to prepare exquisite formations out of modern inspirations and our rich heritage. These designs are shared with the karigars at Atelier Raniwala 1881, who bring them to life with sheer aestheticism.

Step 2 - Mounting - Ghat

Making of Ghat, the second step of crafting the Jadau Jewellery. Ghat is a gold frame over which the complete jewellery is built; crafted by Ghadia.

The sections are structured to bring the final look of the design. Depending on the design, it could be a single structure with sections or different separate structures. Since Kundan; 24 karat – pure gold is too soft for jewellery, the ghats are made using 14-22 karat gold forms. After the ghats are completed, they are given to engravers for next stage of art.

Step 3 - Engraving - Khudai

Khudai being the third process, is where engravers create beautiful reliefs on the ghats for enameling.

The skill-set of engravers is incomprehensible, not just because of the delicate formations but for the artistic aesthetic with which they forge the composition. For engraving, the Ghat is mounted on a wooden baton, with a layer of sealing wax, then the outlines are prepared using a pen or pencil then the engraving is done using a sharp metal tip. The engraved piece of Ghat is shared with the Meenakaars for the further ornamentation.

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Step 4 - Enameling – Meenakari Enameling, here is the art of ornamenting the gold by fusing glass in it. The colors and patterns add the story and richness to the piece of art.

After the hard work done by the engravers, the meenakaar takes over and prepares the colors as per the design. The meenakaar paints the enamel using a brush then fires it at high temperatures, so the enamel holds the surface. Multiple coats are painted and fired to achieve the desired thickness and reflection. After cooling the enamelled piece, the jadaia takes it to the next process of embedding the stones.

Step 5 - Embedding – Jadai

Jadai is the fifth stage of this process, where the jadaia embeds the gemstones using kundan in the structures of the jewellery. The ghat is again mounted on the sealing wax, the laakh is filled in every section of the ghat & is heated again to remove any air pockets. Jadaia sorts the stones on behalf of an acute calculation of caratage as any slight change in the measure of the stone can be a problem while settling the complete piece. After sorting, gemstones are foiled with a shining metal foil (made of gold or silver), as it adds depth and brilliance to the stone. After foiling – the Jadaia creates a precise rim around the structure of gold over the layer of lac, places the foiled stone and fills the sides with layers of kundan all around, when the kundan layers are filled enough to come over the rim – the excess kundan is removed. Once all the structures are completed – the finished pieces are send for the final process of prioi.

Step 6 - Beading – Piroi

Piroi is the final step of making a jadau jewellery.

After all the beautification with meena and jadai, prioi assorts it to the final piece of art. All the segments of beautified ghats are composed together with the use of threads & metal rings; pearls, small gold beads & stones are tied to embellish the final look. With precise work of needles and gems, a fine piece of art is produced that justifies the nuances of its making process with divine luxe.

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SHOWCASE

Narayan Jewellers

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FEATURE

.......Because it’s time to give wings to her dreams She is born; She has risen She has lived; She has died She is re-born; She is eternal She creates life; She is the God She sheds blood; She sweats She holds life close to her bosom She nurtures; She burns She is rage; She is fire She weeps; She laughs She shows light; She is the Sun She has pride; She is vengeance She defeats; She triumphs She achieves; She conquers She is heaven; She can become hell Who is She? She is Nature’s Ultimate Child!

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Let’s take a glimpse into the essence of what it takes to make strikingly powerful women of the 21st century. These women have managed to conquer their own unique challenges, but still have fruitfully carved out lasting legacies through their work and actions. They have empowered, encouraged, ruled, challenged and motivated people to follow suit. Today’s unapologetic women defy all impossibilities and hardships and sows seeds of prosperity and harmony. Through woman empowerment, she has been financially independent, progressive and leading a healthy and good social status, being shoulder-to-shoulder with men. Women have deep within them an inherent quality of leading others and showing the rightful path, which has been imbibed through her genes since time immemorial. When ignited at the right time she is unstoppable, unfinished and irresistible. She has discovered her own wings and now there she is flying with all her might!

NANDINI INDRAKIRAN

21st century women are a perfect blend of beauty and brains, spreading out their tentacles in every possible territory fearlessly and defiantly.

Nandini Indrakiran one such woman who has discovered her own wings to fly and now she is an aspiring woman entrepreneur herself.

Holding a Master’s in IHRM from the University of Bedfordshire, United Kingdom and a BTech in Computer Science from JNTU, she has left no stone unturned to chase her ardent passion for crafting, sketching, sewing, etc. Hailing from a family that believed to pursue a career as an engineer in MNCs left no room for her talent at her college-going age. But her immense determination and that fire in her kept burning deep inside her since that tender age. After acquiring her post-graduation degree, she

began to work full time as an HR in an MNC. Things took a drastic turn when she started to make handcrafted jewellery in semi-precious, wooden, polymer clay, shrink plastic etc. afterhours and shared her products to her colleagues who instantly fell for them. This became her life-changing moment and finally that fire in her ignited her dreams, and she began taking orders from among her friends.

To further her vision, she gave novel and innovative designs to her collection and put forth her treasure to the digital market through social media platforms such as Facebook as Svanik Creations, named after her son, started selling through Amazon Locals, World Art Community etc. She soon set her foot firmly by being a part of flea markets for over a year, thereby being able to carve her own niche. By then, she had a thorough understanding of the imitation jewellery market, people’s choice and taste, its profit margins and by large the scope of this business.

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The radiant beauty of sterling silver is synonyms with the Moon’s sparkling light and the fact that they are able to complement well with every skin tone makes it a smart choice to become trend setters in the fashion school.

She went on to register her creations under the name of Svanik Creations under GST norms and began to supply in mall stores and other local markets. Her insights broadened further when she started getting an affirmative response from her customers.

Finally, she welcomed her maiden store in the LG floor, Inorbit Mall, Whitefield, Bengaluru on 12 November 2018 and so far, her business has been flourishing ever since.

Apart from jewellery, she has also been a part of Art & Craft events for kids in malls and conducting jewellerymaking classes in Summer Camps. Her baby steps to becoming an established woman entrepreneur have been lucrative and is a milestone for many inspiring woman.

Custom-Made Art - Oxidised Silver Jewellery Oxidised silver jewellery is back in vogue as a classy option with all its charm and fine craftsmanship. All thanks to Nandini for rolling up her sleeves to bring back this trend to track through her handcrafted, innovative and one-of-a-kind designs. Through her infinite designer collection of rings, earrings, necklaces, bracelets and more, she has been able to strike the right chord between trend and tradition.

Soar up the fashion temperature by getting hands-on these tarnished pieces of beauty. With Bohemian trends and Indo-Western style ruling the fashion market, there is no attire that can’t tune in perfectly with black jewellery.

Just grab a pair of ripped jeans and a tank top with oxidised silver jhumkas and bangles and get ready to pass the fashion test with flying colors. Nandini is a hub for these kinds of customised pieces that are light on the

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pocket and yet classy and sleek. Her inventory of silver rings, chunky bracelets worn with spaghetti dress and block heels or jeggings/flaired pants is all that it takes to steal the show.

Nandini’s Collection Putting an end to that dilemma of what jewellery to pick for special occasions, choose to jazz up your kurtas and salwar kameez with statement oxidized silver jewellery pieces to work wonders. Her outstanding, intricate patterns and styles are taking the market by storm. A collared shirt and a bold piece of chunky neckpiece can get you one notch higher. This look is apt for setting right the perfect Indo-Western style. Add a beautiful pair of jhumkas from Nandini’s collection to your party dress and become an envy of everyone!

Though her forte is oxidized silver jewellery, her collection also includes: Earrings, Rings, Neck Pieces, Wedding jewellery, Floral jewellery, Kundan jewellery, Tribal jewellery and much more There is a bit of Nandini in every one! It’s just a matter of time, diligence and self-esteem!

Nandini Indrakiran, Svanik Creations 9886565456, svanikcreations@gmail.com

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Tassel Trove by izaara

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The Muse of

Every Woman Ethnic Delight Feel the gentle whispers of the rich and divine culture in impeccably crafted pieces of ethnic jewellery that echo the aesthetics and serenity, deep rooted in the ethereal jewellery tradition of ancient India

For a country like ours that has its roots deep into its aesthetic and cultural history was once referred as the “Golden Bird” owing to our raw love for jewellery. Gratified and glorified to be born in this rich heritage is in itself a boon in innumerous ways. The result of having immersed in this profuse blend has given us DNA that is as quintessential as one would have believed. Right from the procurement of the ‘Dancing Girl’ bronze figurine from Mohenjodaro to our current groundbreaking technology deployed in modern jewellery, we have had an umbilical-cord-like bonding with our tradition and past. Hence our lineage has been influential in bringing out a peculiar love for gold, diamonds and gems all year long.

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The booming demand for traditional Indian products around the world has increased the popularity of ethnic jewellery, which has been embraced by name brands such as Fabindia, Tjori, Jaypore, etc to name a few. These brands mushroomed from inspiration and strength drawn from ethnic and tribal designs.

Online brands stand in the forefront as they are able to strike the right balance by fusing in a subtle combination of ideas from both connoisseurs and the fashionconscious alike.

They are renowned for having master goldsmiths to handcraft jewellery pieces that are eclectic, novel and ethnic at the same time, giving them the acclaimed stand and a royalty stature since their inception. With a vast inventory of jewellery craved out of gems and precious stones, their pieces have been able to make a massive reach from across the globe making them the hub for ethnic jewellery.

Fabindia Being the India’s largest private platform, fabindia stands on a firm base that supports and nurtures products made from traditional methods, skills and hand-based processes.

It creates a ground for skilled and sustainable rural employment and also helps in preserving India’s traditional heritage and handicrafts. This endeavour brings together all what we possess to be showcased to the outside world by delighting the consumers with our rich culture and traditional knowledge and protecting our nature in the process. Their ideology is woven by inculcating the indigenous techniques of the artisans with contemporary designs to give birth to aesthetic, ethnic and affordable products to the consumers. Their vision closely revolves around the craftsmanship of the local artisans and their skills that have been passed on from generations.

FabIndia

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Fabindia’s Unique Ethnic Collection Step up in style with Fabindia’s statement collection to add a touch of class and elegance. The officials affirm that they are sourced from 21 states of our country and aim to offer the consumers with enchanting and alluring jewellery pieces to end their craving for ethnic and traditional jewellery. Their line of products ranges from Anusuya, the classical range; Ananya, the unusual and contemporary designs and Amna, the trendy and casual range.

Their bangles, anklets, bracelets, earrings, maangtikkas, necklaces, nose pins, rings are beautifully and meticulously crafted in silver and gold plated pieces that are sure to add sparkle to your normal look, taking you one notch higher. Most of their jewellery pieces are made with 92.5 sterling silver. The metal jewellery, embellished with precious stones like emerald, ruby and other stones, is a muse of every woman. These ethnic designs cast a spell that’s hard to crack and make the gatekeepers of our sartorial history.

Tijori

Take a Sneak Into the Online Jewellery Box – Tjori Tjori’s vision is to bring the globe closer and to make everyone realize the worthy products discoverable and within your reach, in the comfort of your home.

Looking for that X-factor in you? Tjori treasure is the answer! This curated online brand stocks exquisitely handcrafted pieces made to perfection by skilled rural India artisans and craftsmen. Carved from materials such as silver, brass, fabric, clay, and much more, they have a well assortment of segregated pick of ethnic jewelry, tribal jewelry, silver jewelry, and much more to choose from. Their comprehensive inventory has infinite categories from bangles, bracelets, nose pins and rings to hair accessories, toe

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rings, tribal and silver jewellery, and the list goes on. A deep dive into their master collections reveal mesmerising jewellery such as Antiquaire – the antique collection, Lamha, Shehnaai/Wedding Wear Jewellery, Navika, Zevraat: Gold Plated Brass Jewellery, etc. Their inspiration is driven by tradition and rich culture that run in the length and breadth of the country.

All the Way to Jaypore – The Giant for Intricate Ethnic Jewellery Get Drenched in the Ethnic Hues to Reflect the Benevolent Side of You in Handmade Embodiment of Tradition and Royalty From Jaypore

Jaypore

Relish the glory of becoming a true Indian by getting hands-on some stunning pieces of jewellery to savor the breath-taking treasures that our country beholds. Explore the vintage and antique artifacts to celebrate our prolific culture. Their collection is an ocean of spectacular line of ethnic and traditional items that reflect one’s persona by having a very close link with the age-old designs to ensure that the tradition is gracefully passed on to the younger generations. The enigma of these fine jewellery designs are created with a modicum of elegance and sophistication to highlight the exuberance of Indian culture and heritage. Each piece is intricately handmade with precious gems and stones to create an archive of dramatic collections. The selection is wide spread with Tribe Amrapali, Ahilya Jewels, Sangeeta Boochra, silver fashion jewellery, etc to name a few.

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THESHE-CONOMY HOW POWERFUL EFFECT FEMALES RESHAPE

THE JEWELRY INDUSTRY In 2018 - 19, female empowerment feels more alive than ever. Movements such as #MeToo, International Women’s Day and the Women’s Marches are sweeping the globe, while the stats show that the tide is slowly turning. Compared with previous generations, in India and internationally, more women today are active across the workforce and have the hard-earned cash to show for it.

Atelier Romy as seen in Gem Visions SS2019

While true gender parity may still be two centuries away (according the World Economic Forum’s 2017 report), the upward trend of financially independent women is beginning to reshape the economy – an effect dubbed the ‘SHEconomy’. In the jewelry industry, this has given rise to the megatrend of women buying more jewelry for themselves. No more wishing and waiting.

Rewind a generation, and fine jewelry was most often a gift received on special moments – engagement, weddings, motherhood, birthdays and

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other auspicious occasions. But today’s independent ladies have other ideas in mind, seeking out contemporary jewels to treat themselves in an empowered act of self-gifting. It is no surprise that the industry wants to capture the imagination – and consumer spend – of this growing demographic.

In the same way that modern working women might indulge in a new handbag or pair of shoes, they are also buying jewelry with thrilling spontaneity, either as a sparkling reminder of a achievement or simply because they can. Instead of saving up for one momentous piece to mark a significant milestone, they tend to self-purchase more pieces at lower prices. While quality and craftsmanship remain important, classic heirloom designs are giving way to pieces that are younger in spirit, more accessible and better suited to a fashionforward power woman’s whim.

Jewel One

It is no wonder that more and more of India’s successful jewelry brands rely on female leadership to capture the taste of modern women – a style that is unique, confident and resolutely feminine. Meet the strong women behind success jewellery brands like Shakthi Srinivasan & Nishta Srinivasan from Jewel One by Emerald Jewel Industry, Sweta Narsaria from Divinus Creations, Sonia Birla from Basra Jewels, Priyanka Mittle & Sanjana Shorewala from Bejeweled and Anmol Tayal from Amari D’designer Jewellery who all express their contemporary vision with Zirconia from Swarovski.

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reputation and business ethics. Its 2,50,000+ design collection – the largest in the world speaks volumes about its strength and range. The Group has gradually transformed Gold Jewellery manufacturing from conventional methods to Technology and Talent driven one. www.jewelone.in

SHAKTHI SRINIVASAN

Shakthi Srinivasan Joint Managing Director & Nishta Srinivasan Director of Emerald Jewel Industry India Ltd, and owner of retail brand JEWELONE with a view to reach the common woman with affordable gold jewellery set with Swarovski Zirconia. Shakthi Srinivasan was recently honored with the Women Entrepreneur of the Year at the National Jewellery Awards 2018 by GJC. You can find 15 exclusive showrooms of JewelOne in Coimbatore, Chennai, Tamil Nadu, Pondicherry & Andhra Pradesh. Emerald is a name synonymous with quality and enchanting designs. With over 30 years of tradition in Gold jewellery manufacturing, Emerald is known for its quality consciousness, perfection,

Divinus Creations

SWETA NARSARIA

The creator of this unique brand Sweta Narsaria has over a decade’s experience in designing and handcrafting jewellery. Divinus Creations’ jewellery is an ode to everyday woman who must play so many roles in each stage of her life. www.divinuscreations. com Sonia Birla’s brand Basra Jewels Kolkata specializes in destination wedding Jewellery. The concept of destination weddings is slowly becoming the order of the day - and this is when we are faced with the dilemma of travelling with our Jewellery. Basra Jewels creates the closest match to your real Jewellery with Swarovski Zirconia at a fraction of the price.

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Divinus Creations

NISHTA SRINIVASAN

Divinus Creations Kolkata comprises of exquisite handcrafted jewellery, set with glittering SWAROVSKI ZIRCONIA as brilliant as diamond along with shimmering 925 Sterling Silver. Their jewellery is created with a special combination of Sterling Silver and alloys that make it resistant to any kind of damage.

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Bejeweled

Basra Jewels

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SANJANA With unique designs, fine craftsmanship and immaculate finishing you will find it difficult to tell the difference between real and imitation. Be it cocktail rings, statement neck pieces or stunning earrings Basra Jewels is your one-stop-shop to travel-friendly Jewellery. www.basrajewels.com

Basra Jewels

Bejeweled - A fine silver jewelry brand started by two sisters Priyanka and Sanjana. Practical Affordable yet classy jewellery studded with Swarovski Zirconia in pure Silver. Bejeweled has a wide range of earrings rings bracelets bangle necklace maang tikka anything and everything a women desires. We customize as per client requirements and have our manufacturing unit in Mumbai itself. Bejeweled - A affordable luxury brand - www.instagram.com/bejeweledindia

into the manufacturing of fine quality 92.5% sterling silver jewellery studded with the sparkling Swarovski Zirconia giving the jewellery a very stunning look. They have an alluring range of collection from rings to necklaces and chokers all in affordable ranges. The company is led by young women entrepreneurs Anmol Tayal and Netal Mahenshwari. www.instagram.com/amaridesigns

Anmol Jewellers Hyderabad specialize in Chokers made in gold set with Swarovski Zirconia along with precious stones. Anmol Tayal has recently ventured into a Retail brand Amari D’designer Jewellery, it is created to match the look and quality of Diamond jewellery. AMARI is a one-year old company dealing

Amari Jewellery

ANMOL TAYAL Insights by Swarovski

Zirconia from Swarovski

®

The Swarovski seal of quality is an independent endorsement standing for Swarovski’s

SWAROVSKI ZIRCONIA

enduring commitment to the highest standards of excellence since 1895. The use of the

SWAROVSKI GEMSTONES

special 'Zirconia from Swarovski' seal is a strong symbol of identification for the products of Swarovski Partners, providing assurance that you are buying only the finest zirconia quality.

SWAROVSKI GEM VISIONS

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When it comes to jewellery trends of 2019, we are seeing a comeback of colourfull big statement jewellery vs. the minimal dainty everyday jewellery that was on top for so long. Dr. Sneha Miriam Kuruvilla, Founder, Macs Jewellery talks about why silver is the new gold, latest trends in the silver jewellery and how the ethnicity of the metal enhances the beauty.

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“There is a huge demand for tribal ethnic and offbeat chunky jewellery designs. Gone are the days of bling.

It is an era of oxidized (black silver) jewellery and antique dull gold jewellery. Silver Jewellery trends to be more popular this year with colossal chokers, intricately designed earrings, jhumka, large boho nose rings and layered necklaces,” begins Sneha.

Chokers will continue to dominate this year. Be it a traditional or a tribal design, chokers and collar necklaces have become quite a rage as they go along with all types of outfits.

Maximalism is the new emerging trend in Jewellery.

The bigger, the better is the trend right now. Yet keeping these as lightweight as possible. Large statement silver necklaces, Exquisite tribal silver anklets, oversized massive earrings with intricate works, Ear jackets and Stackable rings and bangles will be trending throughout this year.

Bohemian Turkmen Jewellery with Coins, vintage charms and thread will find more space in your neck pieces this year. It was there since ages but the trend is catching up again. The love for turquoise and pearl jewellery will also heat up this year.

For women who like to stick to the classics yet carry a modern vibe can opt for light weight bold temple jewellery, Kundan and Jadau Jewellery and Two tone Silver Jewellery ( a mix of silver and antique gold).

Light weight kundan Jewellery is gearing up more steam in 2019.

Magnificence of silver jewellery People are now more flexible about what they want to wear. If they can get the exact look they want in silver, why pay the price of gold?

When we began jewellery making in 2012, there were only a few customers who were ready to experiment with new designs in Silver. Buying gold was considered as a safe form of investment then.

However, customer’s interest is shifting now towards affordable classic pieces over heavily ornamented bling. It can be achieved with silver. Silver is so versatile that one can customize jewellery that suits their style or personality.

Today’s women do not want their jewellery to sit in lockers after marriage, but wear them more often.

Thus there has been a huge move from gold to silver for wedding jewellery as well. Gold plated silver jewellery collection is crafted in 925 sterling silver and dipped in 24k gold. These are classy yet costs much lesser in comparison to gold.

The earthy charm Each state of India has their own versatile designs in silver jewellery based on the culture and influence of people who lived in those areas.

The Banjara tribe of Rajasthan is famous for their heavy silver jewellery. Artisans of Rajasthan and

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Andaaz Designer Tribal Fashion Oxidized Silver Necklace

All gold jewellery designs can be replicated in silver by our skillful karigars.

The amazing workmanship with intricate detailing of handcrafted sterling silver makes it immensely popular today.

Gujarat are known for Jadau and meenakari work. Kutch in Gujarat, Kolhapur in Maharashtra are also well known for its traditional handcrafted silver jewellery.

In South India, silver jewellery roofed in gold and studded with semiprecious stones and rice pearls are quite popular. Temple jewellery handcrafted with god motifs are their USP.

Celebrities into the Silver Loupe Actors flaunting silver jewellery have led to its immense popularity. From bold jhumka to long statement necklaces to glass jewellery, Kareena Kapoor Khan and Vidya Balan carries off silver jewellery like a boss.

Aditi Rao Hydari is a tribe Goddess. She flaunts vintage tribal pieces quite often and we absolutely love her bohemian style. Statement silver chandbali earrings gained popularity after Deepika Padukone and Alia Bhatt flaunted. We also love how Sonam Kapoor experiments statement silver jewellery.

Pairing up bold heirloom jewellery with traditional and western wear are making a hit after Sonam and Deepika wore them for their weddings and parties. Mangtika, Kundan chokers, Layered necklaces and Mathapati are back in huge demand after their weddings.

Trickled down from tribes Tribal Jewellery includes Banjara tribal Jewellery from Rajasthan and other states of India, Afghan Jewellery, Turkmeni Jewellery, Tibetan Jewellery, and Yemeni Jewellery and so on. Original tribal jewellery has less silver purity in them (70-80 % purity usually).

These designs are now replicated by karigars in 92.5 silver purity. Traditional Jewellery in Northern India is Thewa Jewellery, Kundan Jewellery, Jadau Jewellery and Meenakari Jewellery. Southern India is known for Temple Jewellery, Kemp Jewellery, Navratna Jewellery, Guttapusalu Jewellery and so on.

Bucolic touch Oxidised tribal jewellery oozes a kind of rustic and earthy tone. Due to its black antique shade, it harmonises with any skin tone and thus enhance the look of the wearer. You can team it with any kind of look or outfit, be it traditional or trendy. The gleaming beauty of black silver makes the stone work and the intricate details on Jewellery stand out. Not only does it give a classy unique look but it is relatively affordable and cost effective in comparison to gold.

Dr. Sneha Miriam Kuruvilla Founder, Macs Jewellery

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Creating pearls is a fascinating much time and dedication. The o habitat that must be painstakingly can even be conceived. The cult with a core. In natural pearls, thi of shell, fishbone or sand that fl pearl oyster. To protect itself from secretes thousands of layers of n

TYPES OF PEARLS Akoya Cultured Pearls Tanishq

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Prized for their brilliant lustre and rich colou traditional symbol of elegance and beauty. Prod they are the most popular of all pearl types. mother oyster, they grow from 3-10mm. Colou pink to light green, blue and silver.

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process that requires oyster bed is a natural nurtured before a pearl tivation process begins is is simply a fragment floats into the shell of m this irritant, the oyster nacre, forming a pearl.

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Naughton Braun

Qualities of Pearls Each pearl harvested is as individual as a fingerprint, making it essential to establish quality grading standards. As the Originator of Cultured Pearls, Mikimoto maintains the strictest standards. Here are the five factors we use to assess quality - keep them in mind when you are buying pearls:

Lustre The amount of light a pearl reflects from both its surface glow and the deep mirror-like reflection of its inner light. The better the nacre quality of the pearl, the more superior its lustre. Only the highest quality pearls with the most luminous lustre carry the Mikimoto name.

Surface Perfection Subtle blemishes and tiny marks are part of a pearl’s natural texture and proof of its genuine origin. These blemishes result from sea particles that drift into the oyster and brush against the pearl as it forms.

Fewer surface imperfections denote a higher quality, more valuable pearl.

Shape Of the many shapes available, perfectly round pearls are the rarest and most valuable. With Mikimoto South Sea pearls,

unique shapes like button, tear drop, oval and baroque are also favoured.

Colour Pearls vary widely in colour, based on the type of oyster that produces them. The rarer the shade, the more valuable the pearl. Colours range from cream, pink and grey to black, green and blue. White and pink rosé are among the most popular Akoya colours; peacock green and gold are among the rarest South Sea shades. While colour choice is a matter of personal preference, always look for rich colour that is evenly distributed throughout the pearl.

Size While size does not affect the quality of cultured pearls, it does affect the price.

Large pearls are more difficult to cultivate because oysters often reject the large implanted nucleus; their rarity creates higher value. Pearls are measured in diameter increments of millimetres (mm).

The classic Akoya Cultured Pearl generally ranges from 3mm to 10mm. South Sea pearls begin at 8mm and can grow as large as 18mm.

Courtesy: Mikomoto

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Tale of

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ays been around, and every famous ale to tell. A journey through history n of affluent and influential people, witnessed much. Speaking about the y, most unusual, and most legendary rls in the world today, here are some ost popular pearls of all time.

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The Abernathy Pearl The Abernathy Pearl is a freshwater pearl that was found in Scotland’s River Tay in 1967. It is named after the diver who found it, Bill Abernathy. This pearl is one of very few that had been graded as “perfect.”

Being found in Scotland makes it especially unusual.

There have never been many pearls produced in those waters, but since the Industrial Revolution, the river has become extremely polluted. Pearls typically need pristine water to form, so that makes the Abernathy even more unique. It was displayed in a jewellery store in Cairncross for almost 30 years and then was sold in 1992. Nobody knows who currently owns the Abernathy Pearl.

The Huerfana This pearl was once part of the Spanish crown jewels. It was once owned by Doña Isabel de Bobadilla, the first female governor of Cuba. Sadly, the pearl is thought to have been destroyed during a palace fire in Cuba in the 18th century.

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The Big Pink Pearl This pearl was discovered off the coast of California, the Big Pink Pearl was produced by an abalone. The diver who discovered this treasure still owns the pearl despite numerous offers to buy it.

In 1991, it was valued at $4.7 million.

The Imperial Hong Kong Pearl A baroque pearl nearly the size of a bird’s egg, the Imperial Hong Kong Pearl earned its name through ownership by Chinese royalty. An interesting teardrop shape, this pearl is known for its amazing lustre and deep colouration.

Jomon Pearl At one time, the 5,000-year-old Jamun Pearl was believed to be the oldest known pearl in existence. Older pearls have since been found in the Arabian Peninsula, but the Jomon Pearl continues to be one of the most famous pearls in the world and is a national treasure in its native Japan. Istiam teri pos prio tere, dius cie culis.

La Peregrina Pearl This beautiful pearl has a long and storied past. It was discovered near Panama in the 1500s, and then given to King Phillip II of Spain, who gave it to his wife, Queen Mary. Its name, La Peregrina, translates to The Wanderer. This pear-shaped pearl is huge, weighing almost 56 carats. After Queen Mary died, the pearl passed through the hands of other queens of France and Austria, and then to Napoleon Bonaparte.

In more recent times, Richard Burton bought it for Elizabeth Taylor as a Valentine’s Day gift. She loved it and wore it on a unique necklace with other gems such as diamonds and rubies, kick-starting a trend of pearl jewellery in modern times. It has been sold for nearly $11 million at a more recent auction. This pearl has been owned by some of the most powerful and fashionable women throughout history, and will surely continue to be one of the most treasured pieces of jewellery in the world for centuries to come.

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The Arco Valley Pearl The second-largest natural pearl ever discovered, the Arco Valley Pearl is reported to have once been owned by the famed explorer Marco Polo, who was given it by the Mongolian emperor Khubilai Khan. It’s the largest natural pearl outside of a museum in the world today.

Famous Pearls – The Pearl of Allah Also known as the Pearl of Lao Tzu, this interesting specimen is believed to be the largest natural pearl in existence. The pearl was found in the Philippines and given to Wilburn Cobb (an American) when he saved the life of the tribal chief’s son. Weighing in at more than 14 pounds and almost 10 inches across, it’s an enormous creation of the sea.

The Gogibus Pearl The Gogibus Pearl has a long and mysterious past. Discovered by a Spanish merchant named Gogibus, the pearl was sold to King Philip IV. The pearl’s whereabouts are currently unknown although every few years, the long lost Gogibus Pearl is rumoured to be seen in a private collection in various parts of the world.

The Hope Pearl Regarded as the largest saltwater natural pearl ever discovered, the Hope Pearl is an impressive specimen. It measures about two inches by four inches and weighs almost four ounces. The pearl ranges from a greenish-gold colour at the bottom to a pure white at the top. This gem is in the permanent collection of the British Museum of Natural History, where any visitor to London can admire it. It also led to the popularity of baroque pearl jewellery. Henry Philip Hope once owned this pearl and the Hope Diamond, at the same time.

Regarded as natural wonders, these pearls are among the most beautiful examples of their kind. They continue to be treasured in museums, private collections, jewellery stores and “pearl history books” around the world.

Courtesy: pearlsource

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PEARL JEWELLERY A SYMBOL OF ROYALTY AND SOPHISTICATION

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Abhishek Kajaria, Founder & Owner of Avama Jewellers talks about how pearl has always been a precious oceanic gem and has its own charm. It has been in trend forever and adorned by all jewellers in their beautiful creations. This precious gem never loses its charisma and has been used in different formats in this industry of changing trends. Earlier pearl was worn by kings and queens as the symbol of tradition. He says,

“People used to prefer heavy neckpieces and chokers, long pearl necklaces, bangles, danglers, made completely from pearl. Slowly the trend changed, and pearl was used along with precious stones like diamonds and rubies in heavy traditional pieces. Till now pearl drops in traditional pieces are in trend. However, in their busy lives, tastes have changed, and people prefer lighter jewellery�.

Pearl has leapt from traditional to fashion jewellery these days. Usage of pearl in hoops, fashion bracelets, stylish neckpieces can be seen as the latest trends. Coloured pearls are also in trend and go along with traditional as well as a modern collection of today.

However, the traditional chokers and long necklaces never go out of fashion.

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Always appropriate In recent trends, Pearl is a representation of polish, class, balance and pride. Pearls are always appropriate in any kind of occasions, be it a wedding or a seminar or sports, pearls can never go wrong. People go with the trends and most of the western fashion designers use pearl jewellery while showcasing their garments. In India, Pearl is also associated with spiritual values and a lot of people adorn pearl jewellery for spiritual or astrological reasons as well. Moreover, Pearl looks beautiful when emended into any jewellery item. And due to its dynamic usage, people opt for pearl jewellery.

Pearls represent Indian heritage and royalty and are a symbol of pride. People in India value their culture and heritage and have converted the traditional symbol into a contemporary and modern look and adorning pearl with pride. Also, the spiritual associations with pearl are highly considered in India and mostly recommended by astrologers, making the demand high.

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Represents Indian heritage Pearl is an extremely beautiful oceanic gemstone that is associated with feminine elegance and beauty. In India, the demand for pearl is very high but mostly it has to be imported from China and Japan since pearl production is less in India. To cope up, Pearl farming is introduced in our country by many farmers.

Government is supporting and subsidy is also available for the pearl farmers.

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Hues of pearls Pearls are made by living creatures and thus are not hard gems like diamonds and rubies. These aquatic gems are available in various colours, shapes and sizes and can be used for making various kinds of jewellery like pearl necklaces, bangles, rings, and earrings. However, some specific kinds of jewellery designs fit well with pearls namely Chand bali earrings, chokers, long beaded necklaces, lined bracelets and single pearl rings.

Part of Hyderabad’s culture It is a well-known fact that Hyderabad is called the city of Pearls. Earlier it was known as a pearl and diamond trading centre. There is a traditional reason for this.

The Nizams who ruled Hyderabad for over two centuries had a great fondness for pearls and pearl jewellery. They used to collect exotic pearls and gift their Queens expensive and exquisite pearl jewellery. Thus, craftsmen and merchants from all over the world flocked to the city for better prospects and thus pearl business bloomed and has been flourishing. Pearl became an integral part of Hyderabad’s culture since then and the city became the pearl destination of the country.

Pearl business has now grown in leaps and bounds in the city and the designs have also evolved and some of the designs are unique to Hyderabad only.

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While making pearl jewellery, one should always be careful as real pearls are very expensive.

Real pearls should always be knotted while creating a jewellery piece. This means that there should be a knot between two individual pearls. This should be done for two reasons: - i) this would prevent the pearls from rubbing against each other ii) would protect the pearl from falling if the strand breaks.

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Jewellery INDIAN

TWO SIMPLE BUT HEART TOUCHING WORDS

When you think about, your minds races back in centuries. Eye capture ornamental history from passing billions of years will come in front of you. It is believed that Indian Jewellery craft is over billions of years old and over these years; it has evolved into an art - in terms of design and craftsmanship.

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Sangeeta Boochra

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finger ornament), Toe rings, Bangles, Bracelets, Kadas, Kadandias, Chuda, Pachheli, Hathful, Punchiya, Armlets, Armbands, Maag Tika, Borlas, Dots, Chains, Nose pins, Nose-rings, Nath chains (worn with nose ring), Ear chains, Waist-belts, Anklets, Zanzar, Toda‌ there is no limitation of the jewellery they made. Not only jewellery but many ornaments pieces, architectural constructions prove that the art of that time is not comparable with any other culture. Earliest Indian gives all this knowledge to the world.

India has always been a land of gems and a variety of precious stones. The test for colour in jewellery had its greatest manifestation in the lands of Hindustan and among the civilization of the Hindus. Large quantity of a wide variety of precious and valuable stones abounds in Hindustan (India). Sculptures and paintings of men and women adorn with jewels testify to their As Indian earliest history; when the country called Hindustan - before Chakravarti Maharaja Bharat (As per Indian history the first Emperor of the world, who become Emperor before more than 10000 billion years ago. And Chakravarti means the Emperor of the whole world.) the Indians well known with the art of Metal working, Stone cutting, Stone setting, Filigree work, Minakari (Enamelling), Kundan work, Embossing & other art of jewellery. Not only have this art of Metal working, but they well known with Jewellery Designing. By metal working and the art of jewellery designing they made many types of ornaments like Crowns, Rani-Haar (long necklace), Hansali or Hansdi (circular neck ornament), Kanthi, Magmala (neck ornament with small gold balls), Necklaces, Tanmaniya (Mangalsutra), Pendants, Earrings, Tops, Karnaful (a type of neck ornament), Zumar, Suraliya, Thumb rings, Finger rings, Binchhua (a type of

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use, as does recent work which in quality and test points to the inheritance of a very ancient tradition. To the rich variety of stones was added the widespread use of pearls and of enamels and vitreous pastes, which were very popular in jewellery in India.

Adorning the hair, feet, ankles and every part of the woman’s body, Jewellery occupies a prominent place in every woman’s mind. And for the Indian woman - jewellery always was, still is, and will continue to be her innermost desire - a most intimate reflection of her grace and beauty.

Many Indian historical places of that time have proved that India has the greatest art of metalworking, lapidary, jewellery designing, architecture and all types of work related to art.

The art of the time is amazing and worldwide famous.

and minutely decorated with bezels and pendants. Armlets & Bracelets could be made of light metalwork or tabular hoops or jeweled bands. This similar type of ornament was also worn on the foot. The number and variety of belts was comparative with necklaces. The Hindu women of Rajasthan were up to ten jeweled anklets one on top of the other, each with a specific denomination rings were often more on the toes.

Indian Jewellery is characterized by some of the finest handwork and symbolizes the painstaking efforts, the utmost care and the attention to detail in every piece that the workers create.

The other facet of this jewellery is that it is custom-made and often created to match the original and individual persona of the woman.

In Harappa, one of the most ancient centers of the Hindu civilization, ornament was found are mostly made from red cornelian. In 4th & 5th Century AD the paintings of Ajanta show men & women wearing more jewels than clothes. In India the size & complexity of earrings, bracelets, armbands, belts, head dresses, leg bracelets and rings, which adorn these masterpieces of pictorial art, reflect the fantastic splendor.

According with the changes in centuries, a vast variety of designs & different types has been emerged with a specific purpose. Today, women will not wear ten pieces of jewellery on her head. At other times they were less bulky but still richly adorned with clusters of pearls or colored stones some were half moon shaped

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Almost all types of jewellery that is in existence today and many ancient types familiar to our forebears, are described in such detail and so vividly so as to present realistic picture to the mind’s eye of the reader. There are superb descriptions of the adornments of the head, with the various fashionable styles of coiffure to which the ornamental pins, bands and other pieces of jewellery gave the finishing artistic touches. The illustrations, if any are needed, are provided in abundance by the sculptures and fresco of Ellora and Ajanta. There, one can see the ringlets, tresses, braids, chignons and buns which the modern women are trying to imitate.

Kalidas in his “Meghaduta” refers to “muktajala grathi tam alakani Kaminiva” or strings of pearls that rival the ringlets of hair on a woman’s face. He again describes a river with golden flamingos afloat on it as resembling the

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VARITIES OF JEWELLERY IN SANSKRIT LITERATURE

golden ornaments adorning the plaited hair of the earth in the following words: “hemabhaktimatim bhumeeh prameniniwa pipria” Pushpapatta, Lyarnapatta and ratnapatta were bands of flowers in gold workmanship and jeweled ornamental strips that were meant to adorn the coiffure. The mukut or crown and the mauliman, a jewel for the turban, were additional piece- were also the chudamani and the chatul-tikamani, now known as the bindi covering the central parting of the hair or simanta.

The most impressive ornaments are usually made for being worn around the neck, in south Kalidas in his “Meghaduta” speaks of a strand of pearls with a central blue sapphire in these terms: “ekam muktagunam iva bhuva sthulamadhyanranilam”. He also refer S to the muktyagnopavita or pearl agnopavita, similar to that sported by the female deities in the Ajanta sculptures.

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The designs of ear ornaments are abundant. “Ban-bhatta” alludes to ear rings, “Trikantaka” and “Balika” in his Harsh-charita.

The BaIika’ is a cone-shaped tabular ear ring which is still in existence in Mangalore, in Mysore State. and is also to be found in the jewellery of the fisherwomen of the Konkan coast. Buddhagosha, in a Pali text refers to “valika” as strands of pearls dangling below the ear-lobes known as kankan or valay.

A gem encrusted bangle is called ‘ratnavalay’.

Valayas were made of shell, metal pearls, ivory and rhinoceros horn. The ‘jalavalaya, referred to

by Hala was perforated bracelet of filigree work.

‘Muktavalaya was a pearl bangle, Necklace with plaques interspersed, known as ‘Phalakavalyas’ were made to match these. The ‘makaravakya’; which we see today in the shape of a bracelet with the heads of alligators as terminals were also prevalent in those times.

Anklet was usually named after its jingling sound. It was sometimes called “kshudrighantika” Jewellery thus reached the acme of its workmanship and was classified according to its use, design and medium.

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JEWELLERY AND SANSKAR In India, uses of jewellery are not only for adornment or decorate a human body. Also some special reasons to adorn jewellery called “Sanskar” (religious rules); which effect in human body and also in whole life.

A Piece of jewellery is associated with each of the above mentioned sanskars: for instance, on the twelfth day after its birth, the child, at the ‘Namakarana’ (giving a name to the born baby) gets the first physical shock when the goldsmith bores his ears with a gold pin which he curls in a ring: at the same time, a soft thin black silk cord is tied around the child’s waist and a similar cord with a pendant-tall or taviz of gold silver attached to it, is tied around the child’s neck. This: pendant is regarded as a protective charm to ward off evil or counteract the evil eye. The pricking of his ears is believed to help the child resist nervous diseases like epilepsy as a result of the shock he receives when the tender lobes of his ears are pierced. At the ‘Yagnopavit’, the child is invested with a gold thread which is worn over the left shoulder and encircles the right side of the waist. This is later replaced by three strands of cotton cord. A ‘pavitra’ or sanctified, gold ring, designed like a reef- knot with granular ornamentation, is also given to the child for being worn on his ring finger. At the ‘Samaartan’, vermilion powder is applied to the forehead of the youth and a gold necklace is placed around his neck. For women, too there are several occasions when jewellery plays a significant role. Particular mention may be made of the marriage.

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Vast varieties of jewellery In the world, jewellery known by culture or some religions; but in India every State in India has its own special style of crafting and these styles have been adapted by the Goldsmiths and Workers of that region.

Antique Jewelry The jewelry which is not in ordinary manufacture and of which the mode of manufacturing is no longer popular which is known as ‘Antique Jewelry.’ Antique jewelry has dull and rough look. It takes you back to centuries, by its Variety unfinished and dull looks. The jewelry pieces in antique jewelry usually belong to a particular period of history, when its popularity was at its peak.

In India, antique jewelry is available in so many forms like Meenakari, Kundan work, Silver, Gold, Filigree, Diamond work and so on. But, actual pieces of antique jewelry those are extremely rare and usually sold at auctions, in antique stores and antique shops.

They include the jewelry that belongs to the early period of history. Because of rarity of antique jewelry that makes it so appealing to wear. However, at times, jewelry that is furnished in EraGem antique pattern is also given the name of antique jewelry.

Bead Jewelry The art to make beaded jewellery in India is thousands year old. And it’s more popular in the time of Indus Valley

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Civilization. People of that civilization used to make beads out of gold, silver, copper, clay, ivory and even wood. The excavated carried out there came out with finished and unfinished beads from the site. After looking onto them, one gets amazed at the wonderful sense of bead work and jewelry at that time.

During Mughal era also, bead jewelry was in vogue.

Bead necklaces of different size and shapes, made up of precious and semi-precious stones, were quite popular during that time. Later on, when Europeans came to India, the bead work became more transparent and semitransparent. Europeans looked for better and refined as well as transparent bead work, which enabled the artisans to develop their art up to the optimum. This led to widening of the horizon of bead jewelry making.

The bead making part of making bead jewelry is extremely intricate and time consuming. As regards the procedure for the same, the material out of which beads are to be made is first chiseled to obtain a desired shape and size. Thereafter, a hole is drilled into the material, so that a string passes through it, facilitating the stringing of a number of beads together. This whole process is time consuming and asks for lots of patience. Indian craftsmen have familiar with the making of silver beads from billions of years.

Customized Jewelry Custom made or customized jewelry is personalized

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jewellery, which is made or customized as per the demand of client. This happens particularly in cases where readymade jewelry does not match the taste of person. Custom jewelry gives total freedom to customer about the design, weight and budget. He/she can ask for various personal touches and get everything made as per his/her ideas. In fact, it gives sufficient space for personal choice and taste to customer, which is not available in case of readymade jewelry.

Custom made jewelry is in all those, who get their old jewellery melted for new one, with all freedom of personal choice in design and pattern. This gives a chance to customer to get his favorite design, gem, pattern and colour of metal onto the jewelry. This is the period of Customized jewelry or custom made jewellery is most popular these days in all occasions like daily wear, parties, marriage functions or picnics.

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The popularity of custom made jewelry is increasing because of the fact that in it does the customer get specially crafted jewelry suitable to his needs and taste and also available in all type of jewellery like diamond jewellery, plane gold jewellery or Kundan or Jadau jewellery.

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Costume jewelry is also called Fashion jewelry, mainly for the reason that it is not made of precious metals and stones, rather lighter and cheaper material are used. Costume jewelry is trend-conscious and keeps on changing as per changing needs. Mostly for teen age and also for those who are open to experimentation with new and unusual designs, shapes and colours.

Costume jewelry offers many varieties of choices to clients. Rather than using precious ingredients, like gold, silver, platinum and white gold, fashion jewelry designers use cheap products, like jute, silk, thread, leather, wool, plastic, wood, bone, shall, stone, oxidized metal, horn, lac, terracotta, clay, beads, seeds etc.

Gucci Watch Bracelet

Copper Jewellery Copper Jewellery Handcrafted from copper and brass the unique Creative Designs copper product range has been inspired by the sights and sounds of Ancient India.

In buying these products, you are contributing to the continuation of one of India’s most traditional art forms.

These products are handcrafted by burnishing and heattreating the metals to get the earthy colours, which make it so unique. We recommend that you polish it with a soft cloth and treat it with care and it will last forever.

Copper was an important part of the Bronze Age. Copper alloyed with Tin makes Bronze. Brass, on the other hand, is Copper, alloyed with Zinc. Copper is thought to be strongly helpful to those suffering from arthritis.

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This type of jewellery is widely available and is pretty, light-weight and cute look attract the persons to wear.

Diamond studded jewellery This is most world-wide popular work of Diamonds & Gemstones. The master workers of this art are Bengaliworkers, from West-Bengal, East India.

Filigree work& Ras-Ravaa Jewellery The great work of small plain, twisted and formed very closely resemble lace, filigree is basically openwork design of an exquisitely entwined of fine silver, gold or other metal threads combined with different small flowers & other shapes with gold grains comes from Gujarat.Especially the jewellery comes from Gujarat is made on gold plates with the combined of different shapes called taar (plane wire), rava (small gold balls), veni (twisted wire), gajri. This type of jewellery is called jewellery of Ras-Rava.

Filigree work has variation according to the places too. While Orissa, where it is popularly

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known as ‘Tarkashi’, specializes in jewellery. In Orissa figures of animals, birds and flowers and Konark Chakra are the favorite mementos that are depicted on jewellery.

Various products, such as pendant, necklaces, earrings, bangles, bracelets, finger rungs, brooches and hairpins are also adorned with filigree work.

Fusion Jewellery A human nature always needs something new, something different; but, also with the running trends.

Fusion jewellery is a blending of traditional design with modern aesthetics. In the fusion jewellery one can find the combination of diamond with Kundan work, diamond with filigree work, diamond with gold designs or many other combinations look like this.

The unbelievable art of gold work comes from Tamilnadu and Karnataka state mostly South India. These types of jewellery are looking like heavy weighted but actually light weighted ornaments.

Ivory Jewellery The tusks of an elephant are called ivory, and the jewellery made from that is called Ivory Jewellery.

Importance of ivory jewellry can be guessed from the fact that in Gujarat, the bride receives an ivory bangle called “Chuda” or “Chudamani” from her family just before marriage as jewellery. During marriage ceremony wearing of ivory bangles is must for bride in Gujarat, Rajasthan, Punjab and some other regions of India.

Outhouse Jewellery

Hollow ornaments

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Other than bangles, ivory pendant that is attached to a necklace or earring is quite popular in India.

Ivory is gem material and because of its softness it’s very easy to give desire shape or can carved into desired designs and patterns. It is light weight as well as its white color, which makes it extremely attractive to people. It is for these reasons it is popular among jewellers and customers. Ivory jewelry is not only popular in India, but the entire world.

‘Jadau’ Jewelry or Kundan Jewellery Also called as ‘Jadtar’ or Kundan Jewellery - is embedded with precious stones and reveals the traditional art of Rajasthan and Gujarat. Jadau creations are usually studded with multi-coloured precious and semi-precious stones and are reminiscent of the old Mughal tradition of Jadau jewellery craft. The art of Kundan, combines enameling with uncut or rose cut diamonds and other precious stones encrusted on gold. Kundan Jadtar is a very special craft and not everybody’s cup of tea. It requires exceptional skills, concentration and loads and loads of patience. And again, these skills and capabilities have to combine with hard work and aesthetic sense to create a master piece of art.

Whether it is Jadtar, Minakari or Kundan - each style of art imposes stringent process requirements and absolute concentration because of the intricacy involved. Owing to such painstaking efforts and time requirement to craft each piece, there are only a few master Karigars who have this finesse and expertise.

Each piece is a unique creation and with quality, purity and care going into its making - it can take several weeks to craft and finish, but one glimpse at the final product and most customers forget the agony of their wait.

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Lac Jewelry Lac, Lak or Lakh is a one kind of wax material available in stick or in the form of plate. Because of its malleability it’s very easy to give it any shape. Lac jewelry, also known as lacquer jewelry is famous art of Rajasthan and now available and also popular popularity in allover India today.

Lac jewelry is available in versatile designs, which add to its beauty. Among the various items in lac jewelry, the bangles need a special mention. Bangles made of Lac are of bright color and glass work done on them makes them more attractive. Rajasthani people believe that lac bangles bring good omen to those who wear them. It’s compulsory to wear Lac (by using in the back part of gold or silver bangle) or Lac bangles for all married women.

They are very popular in Rajasthan and lately are being made in other parts of country too.

This prominent craft of Rajasthan was originally established by tribal people of the state. Once the craft of tribal people, lacquer jewelry is now a most popular fashion jewellery of urban India. The accessories made of lac attract everyone for obvious reasons. Some of the major accessories included in lac jewelry, like Bala, Bajuband, Rakhi, Jod, Gajra, Gokhru, Timaniya are extremely popular. A good chunk of the jewelry is exported to outside world, which in turn provides more employment and inspires improvisation in design and pattern of jewelry.

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The making of lac jewelry is multifaceted; small glass pieces & beads, flower and other shaped mirrors and decorative spiral & plane wires are also used for the improvement of beauty of the jewelry.

The artists of lac jewellery are also produce different show pieces and toys from lac, which is famous worldwide.

Minakari or Enamelling Jewellery Enamelor Mina is a material made by fusing powdered glass to a substrate by firing, usually between 750 and 850°C. The powder melts, flows, and then hardens to a smooth, durable vitreous coating on metal. Enamelling or Minakari is a decoration technique in which a powdered glass of certain composition is fused to the surrounding or under laying metal. The favor of adorning jewelry with bright & light colours has always existed.

This kind of traditional jewellery comes from north & west part of India. Minakari Jewellery is an exquisite combination of gems, enamel pigments and precious stones. This timeless craft and art was introduced to Rajasthan artisans by Raja Mansingh of Amer. He invited Lahore-based skilled artisans to his kingdom, Strand of Silk and their intermingling with the locals craftsmen resulted in an amalgam, which came to be known as Meenakari. Minakari was the preferred style for the imperial thrones of those times. And even today, Minakari - with its unique carving style on Gold and Silver continues to dazzle women the world over with motifs of flowers, plants and scrolling vines.

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Pachchikam: Pprasadham Jewels

The Pachchikam design is easily identifiable from other Indian jewellery like the Kundan jewellery of Jaipur and Jadtar, though at times it looks like the other one from a distance. But one can notice that at times the setting is very much simple because the work is done by hand. In spite of these variations Pachchikam jewellery is delicate compared to Kundan or Jadtar.

The jewellery made from 9 Gems (called nine Ratna), to be worn as astrology is calledNavaratnajewellery. The belief behind this is that the nine stones together ensure well-being of the person who wears it. In India, Navratna jewelry has been given major importance, because of its astrological implication as well as its innate charm.

The nine stones used in the jewelry Vajra (diamond), Manikya (ruby), Markat (emerald), Indraneel (sapphire), Pusp-rag (Pukhraj or Golden sapphire), Praval (coral), Mukta (pearl), Gomed (zircon) and Vaidurya (cat’s eye).

As it is believed in astrology, each planet watches over one of the nine gems and offer power.

Vajra to be worn for planet Shukra, Manikya is for Sun, Markat Mani for Buddh, Indraneel for Saturn, Pusp-rag for Guru, Praval for Mangal, Mukta for Chandra, Gomed for Rahu and Vaidurya for Ketu. Navratna jewelry can be set in rings, pendants, necklaces or armlets that are mounted, so that the stones touch the skin. The weight of the stones is decided according to the individual’s astrological chart.

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Navratna Jewelry

Gold was replaced by silver later on since the former made the jewellery unaffordable to many. Research has also shown that this jewellery was worn by children in the past era.

Another reason for selecting for the silver to be the base metal is that it is highly malleable and it closely resembles platinum, the metal used in Europe. Pachchikam jewellery is very flashy in look which can be worn on formal occasions.

The design shaping of Pachchikam jewellery encases uncut semi-precious stones and glasswork which is in simulated open claw workmanship. Fabrication of this kind of jewellery takes place in Kutch a part of Gujarat state by families who specialize in such an art and has been handed down from generations.

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Plane Gold Jewellery Gold is a metal that lures many. It gives the security against any financial crisis, because of its easy liquidity, and is also used by women for adorning themselves. Traditionally, gold has been considered auspicious among Hindus and is regarded to be symbolic of Lakshmi, the Goddess of Wealth. Gold is symbol of perfection, immortality and prosperity; it is the substance that myths and legends are made of. It is a favorite for making jewelry, for the reason that it is anti-rust and has an everlasting shine.

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Kancheepuram in southern India and Varanasi in northern India have been the centre of gold jewelry making since the historic times. Gold has been used in making of brocades and weaving. Zardozi, which was brought in India by Mughals, used gold thread is in embroidery. An excellent craft, it is quite popular even today. Like other jewelry products, gold jewelry is typical to the region. Design and pattern of gold jewelry differs according to the area and tradition carried on historically.

Silver Jewellery Silver jewellery is used in glittery as well as dull and oxidized form. Women in rural areas and tribal areas wear heavy silver jewelry for body decoration. These heavy jewelries are meant for financial security during contingency, apart from being a source of adornment.

The practice of making new jewelry by melting old silver jewelry is still practiced in major parts of India, but recently new trend has been seen reversal in market. Old silver jewelry is in demand and in fashion now. Oxidized silver jewellery, with traditional designs that gives old and rough look, is quite popular these days.

Latest silver jewellery is combined with gold or copper and studded with precious and semi-precious stones also with enamel work. Particularly in southern & western parts of India these types of ornaments are very popular.

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This type of jewellery is also popular in teen & middle age for traditional occasion or festivals because of light weight and of reasonable cost. The versatility can be observed in silver jewelry, as different states have indigenous influence over its design. The pattern and precision differ according to region and likes-dislikes of people. Many times, one can determine the marital status of women as well as her community by the jewelry she wears.

Sozo Jewellery The fusion of elegant Thewa, intricate Meenakari and Majestic Victorian jewellery is commonly known as SOZO. It is derived from the Greek word for wholeness.

It is a wholehearted endeavor to preserve the glorified

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Each gem in the mala has certain attributes of healing properties. Some stone jewelries are believed to protect against poisonous substances and banishe any evil spirits that hover around. The commercial importance of gems has been increasing recently, for various reasons like their traditional role in the life of Indians and growing consciousness among people. It is believed that except for the emerald, all other precious stones were mined in India. India had developed technology of gem preparation even in early centuries of Christian era.

art of jewellery making.Sozo is an art of brilliance and expertise in style. It has astounded and compelled both jewellery revelers and fashion aficionados to possess this luxurious, elegant yet affordable piece of artwork. It is an enticing concoction of elaborate gold designs inspired from Thewa, serenaded by the antique and exotic look of Victoria and the radiance of Meenakari. Sozo with aweinspiring hues of vivacity is symbolic to a life of beauty, perfection and regal splendor. Innovative, distinct and trendsetting masterpieces are polished to perfection to make one feel young and special. Sozo is available with the combination ofgold, diamond, precious and semiprecious stones. Sozo brings wholeness and fulfillment in your life.

Diamond has been considered the best gem. It is found in at least six colors and has connotations for six deities. According to common belief, green is attached with Vishnu (the Preserver), white with Varuna (god of Oceans), yellow with Indra (god of Heavens), brown with Agni (Fire god), blue with Yama (god of Death) and copper colored with the Maruts (Storm god). Besides the attachment of deities with each color of diamond, a spotless diamond is considered the abode of deities. A perfect diamond is considered to be the one that could float in water and has six elevated tips, eight equal sides and twelve sharp edges.

Stone Jewellery Jewelry studded with different gems is quite popular among Indians. For reasons ranging from spiritual to aesthetic to health, gemstone jewelry has become the part of life of Indian women and men both. These stone jewelries are worn according to the individual’s astrological chart and ruling of planet. Navaratna i.e. the combination of nine gems together, to form a necklace forms important part in the life and fashion of Indian women. These stones are believed to have extraordinary healing power.

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Styles At Life

Apart from being used in ornamentation, gems are believed to have medicinal attributes too.

As has traditionally been believed, the human body is composed of the seven colors of the rainbow, associated with seven kinds of rays. Diseases enter the body when there is a deficiency or excess of any ray in our body. Interestingly, each color is associated with a particular gem, which in turn is associated with a particular planet. Astrologically, a gem is beneficial when worn in the phase of a particular planet, as these stones also affect our health and destinies.

The ornaments, such as haar (long necklace), pendant, armlet, crown and other ornaments are also very from god to god as per the iconographic texts.

Temple jewellery could be made by the uses of gold, silver, copper, precious stones and pearls depending on the economic status of the persons.

Temple jewellery: Temple jewellery of India is defined as jewelley used to adorn the idol of god and goddess. Temple jewellery is generally large and chunky, with figures of various gods

In the temple jewellery, the idols were later worn by temple dancers and slowly, the designs became a part of the Indian woman’s bridal jewelry trousseau. Though the

Beauti Art

and goddess in gold fused to or forming the pendant on pearl string necklaces. The idol of gods and goddesses are offered a variety costumes and ornaments, which are strictly according to canonical injunctions.

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idols continued to be decorated with jewellery, a practice seen even today, the jewelry of Indian women also came be made on the pattern. Today, temple jewellery has become open of the most popular crafts of India.

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During festivals and occasions of worship of Gods, women wear temple jewelry, believed to be auspicious and offer good luck.

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Aabhu Gold Plated Handmade Funky Thread Choker Necklace

Thewa Jewellery Thewa is the art of 18th century inaugurated from Rajasthan, India. Thewa Jewellery is a different type of art work done by 23k gold and worked on glass.

Unique glasses for Thewa Jewellery are treated by a special process to give a glittering effect, highlights the intricate gold work. The motifs used on Thewa jewellery are reflecting the culture, heritage and tales of romance and valor of State Rajasthan, India. Four gold sheets, each intended for a Thewa unit, are fixed to a lac-resin compound spread on a board. Following the design inscribed in line on the gold, an openwork pattern is pierced through the sheets using fine cutting chisels.

The designs may be a hunting scene, a delicate climbing plant with equally delicate flowers and leaves, a gazing deer, a dancing peacock, a woman dressed up in typical Rajasthani attire, Krishna with gopikas and many other related to this theme.

GI TAGGED

Tribal jewellery While society for centuries was worn ornaments to look more attractive, the tribal wear them for very different socio-religious reasons. The symbolic value of the ornament is much more important than its material cost.

All societies have used symbols down the ages; the interesting thing is to decipher what they mean, not how they may have originated.

This type of tribal jewellery made from bone, wood, clay, shells, crude metals, feather, horn, seeds, beads and many different material look like these. Tribal jewellery is not only attractive, but also holds a distinct rustic and earthy charm and also shows the artistic look. Tribal jewelry is made of the products that are available locally.

The unrefined look of their jewelry is something that attracts people most. As has been said each tribe has its own indigenous jewelry craft. Tribal jewellery is gaining popularity as trendy or junk jewellery.

Ratna-Shastra The history of Indian jewellery cannot be considered complete without a study of the gems themselves. India has been one of the greatest trading centers for gem and other precious-semi precious stones throughout the starting period of Indian civilization and middle period of Indian history. The scientific knowledge of gemstones in India is very depth and do not need any equipment to identify the gems. This science is called Ratna-Shastra & to identification of the gems called Ratna-Pariksha.

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EVERY

JEWELLERY PIECE TELLS A STORY

BY ASHWINI OZA The tradition of passing on jewellery from one generation to another generation conveys the sanctity of the traditions and the sentiments attached. With the latest jewellery designs and lightweight jewellery making trends, people either do not have time or patience to value their antique or traditional jewellery which has been passed on from generations. They either sell it for a new piece or it remains in their locker for ages. Heirloom is a piece of jewellery attached with history to some, but it will always have a special meaning for one generation to pass down to the next. The piece is a reminiscence of its origin, family memories and of the people who might not be with us any longer and therefore they are usually priceless and should be cared for and preserved when they can.

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Although antique or vintage jewellery doesn’t appeal to everyone, no one should ever lose track of their family heritage. Even if it is a small piece of jewellery it can be restored with a fresh look and then later passed on to the next generation.

Repurposing a classic piece of jewellery gives it a new breath of life.

Ashwini Oza, designer and

by Ashwini Oza’ value and the to a jewellery piece everyone to restore She gives the old fresh look with her without hurting the attached to the something very of old pieces form. Every jewellery

a

renowned jewellery Partner of ‘Studio understands the sentiments attached and recommends the traditional pieces. jewellery pieces a creativity, restores sentimental values piece. She creates new and beautiful out keeping the original piece out from her studio has a story to say.

“An antique or vintage jewellery can be curved into a brandnew piece perfect for modern times without losing its actual charm.”

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Jewellery should be made from the heart is what she believes in and rooted deeply with Indian traditions and rich cultural heritage, she permeates the contemporary and sophisticated design aspects to the piece.

“Every piece that comes is a challenge as it is a true piece of craftsmanship which cannot be shaken. I must ensure and protect the purity of the work, value the skill and imagination of the creator. The effort and the hardships that go into restoring the piece pave way for the appreciations from their clients and that satisfaction and contentment cannot be express in words,” says Ashwini. started from the grassroots level.

She would sit with the karigars and learn every aspect in detail.

As creativity and passion were always in her, the jewellery making imbibed into her. As time passed on, she mastered the art and today her creativity and passion can be seen in the pieces she designs.

Every piece she designs is unique and is never duplicated or repeated. Her distinct and signature style can be seen in every piece that is rolled out of her studio.

Basically, an interior designer who has worked under big banners and creative minds in the industry, Ashwini decided to stream her creativity into jewellery designing turning the mundane into more vivacious and beautiful. Her baby steps into jewellery designing

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Listen to your jewellery tale!!!

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SHOWCASE

Rajesh Tulisiani

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Jewelry

The

Project by

Deepti Sudhindra Deepti Sudhindra is a skilful and talented jewellery design entrepreneur who is also the founder, proprietor and creative director of `The Jewellery Project’. This brand started

by Deepti is in its tenth year, she feeling that it was time she expressed her story and the reasons for its success so that others can

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learn from house whi this, Deept and theat performing for medita

Deepti fo travelling a fullest with bliss and b about agro find out m

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it. `The Jewelry Project’ is a global design ich is rooted in an Indian ethos. Besides ti is a professional bharatanatyam dancer tre actor who has been pursuing the g arts besides facilitating the movement ation and sacred ritual Goddess work.

ollows spiritual practices; she enjoys and has a keen interest in living life to the h a harmony of inner peace, joy, conscious balance. She is also keen in knowing more o ecology and food, and she intends to more about these practices and principles.

Deepti’s Fascination for Jewellery: Deepti and her team make jewellery that is handcrafted, in silver and gold along with natural precious and semi precious stones. This is done as a collective under the trademark `The Jewellery Project’. Their jewellery moves beyond just being a decorative ornament and it is crafted with an understanding of the bigger picture of jewellery design. The jewellery is made by being conscious of the environment within us and towards external nature spaces. This is an integral part of the making process and design practice. In current times, this is what is called `low fashion’. Deepti and her team try to retain an appropriate balance, as bespoke jewellery is created for retail and custom craft pieces, heirlooms and gift stories are created for clients.

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“We work to preserve ancient metal craft skills, empower young craftsmen, train women to make jewels and build bridges using the language of design. The true conscience of art and fashion is in its embrace of sustainable luxury and in this world our footprints tell stories in global consciousness.”

One question asked very often to Deepti is what inspired her and her team and where do they pick up their ideas from? Deepti’s reaction is spontaneous. She says that her inspiration is all things Indian. Ours is an ancient civilization which has such a rich culture and heritage with so many stories, techniques, skills and beauty that there is no dearth of inspiration. One of Deepti’s favourite collections is the Hampi Collection which she has worked on for the longest period of time. She is aware that not much has been done in regard to finding a neo Indian language of design. Deepti and her designers have made a beautiful collection after observing and photographing the lotus symbols on the Hampi temple walls which they later made into jewellery pieces for this collection, which is very inspiring.

Deepti’s Philosophy and Collections: Deepti says, “Guided by our calling to make work play and play work, the designers and craftsmen at our nature studio create jewels from nature’s bounty. We are fond of discovery and adventure and as we wander landscapes through our footsteps and our minds eye, we have found that being conscious to people and the environment brings the better into design.

We work in precious metals and natural gemstones and craft with our hands. We are inspired by the stories of time and seek to learn from its constant change.”

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Deepti says that another collection which she especially likes is the Karimnagar Filigree collection in which the team created 24 pieces.

Though the craftsman in Karimnagar didn’t like Deepti’s idea initially, he did manage to make multiples of two flower designs and two bead designs. Ironically the Karimnagar collections turned out to be one of the most successful jewellery collections and were all sold out on day one of the show! Today the chief craftsman works with Deepti and more jewellery pieces have been designed using this technique.

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Deepti’s Other Collections:

The Tantra Collection envisions to clarify the debate on the position of masculine and feminine in the society. It draws inspiration from the cosmic union of masculine and feminine principles using geometric symbols that show the masculine and feminine in the jewellery pieces, like earrings, bangles for feminine and bangles and chokers for the masculine. Deepti hopes to envision a better world with her well-crafted and idealistic jewellery. Deepti also uses old two paisa and five paisa coins in necklaces and earrings, they being embellished with rubies, emeralds and sapphires.

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Deepti and her team have also created a lot of temple jewellery after having mastered the art in creating South Indian temple dancer jewellery in silver. Raja Ravi Varma’s paintings are very realistic and Deepti has been inspired by the paintings showing animals like parrots, swans, elephants as well as drawings found in books of royal mangalsutras.

To give it a classic touch, sometimes Deepti combines techniques, like filigree with temple, filigree with beaten, mantra engraving on bangles, etc.

Deepti’s Rationale: When we asked Deepti, why she chose Jewellery Design, she quipped, “I think, it chose me”! After completing her Std. 12 when she had to choose a creative career where her options were limited, she happened to take part in an open jewellery design competition at Mount Carmel College in Bengaluru since she needed attendance to write her first year exams. A few days later, she was euphoric when it was announced that she had won!

Deepti was summoned to the office because one of the judges had left a note prompting her to consider a career in jewellery design. She thought

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about it and since her uncle and aunt had just moved to Mumbai, she thought it would be prudent and ambitious for her to pursue a jewellery design course in Mumbai. She wrote the entrance exam, cleared it and graduated as a jewellery designer.

Deepti and her team specializes in crafting bespoke jewellery for their clients. She has practiced crafting bangles with Rumi quotes, `Lord of the Rings’ inspired jewellery, jewellery sculptures for milestones birthdays, hair pieces, and pendants in gold and silver.

That is personal, private and individual, which is meant solely for the person who wears it or wants to gift them to someone else. It has their style along with their specific details besides being elegant and well made.

Deepti also creates special pieces in diamonds as she has been trained by the best in the trade and she creates beautiful pieces of bespoke diamond jewellery.

Deepti’s specialty is also crafting engagement and wedding rings, which she does for happy couples across the world.

Deepti’s nature collection is a representation of animal and plant kingdoms on metals as well as literal images on stones like lapis lazuli and turquoise as well as in plain metal. Currently, Deepti is working with the symbolism of the lotus across cultures and ideas.

She has been telling stories of the earth, water, air, fire and ether. For example, earth in Hampi, water in dragonflies, in lotus ponds, air in earrings where the lotus is created using the negative space air to pass through.

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Deep Deept stylist store woma cliente headin

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above account is Deepti’s design process which she has been cing for over a decade. Totally she has over 47 collections that ories. She says that she has a large design bank that allows her to re what may be defined as Neo Indian jewellery which responds e changing times. These pieces of jewellery can be worn everyday re rooted in Indian culture, ideologies and symbols.

pti’s Achievements and Plans: ti has recently received an interest from one of Bollywood’s finest ts and she will be responding to that challenge once her online is in place. Deepti designs for the self aware confident Indian an whose pursuits and interests are varied. She has a global ele, which include the wives of ambassadors to India, to women ng big tech companies and corporations, to women in education, to women in politics, to women who are dancers, singers and actors, to women in health, wellness, fitness and yoga, to women in art, and to homemakers.

Deepti designs for women with incredibly good and refined taste as well as to women in craft who support the handmade.

She has a global audience.

Deepti avers that celebrities look for quality and craftsmanship as well as design. She says, “The more distinct it is, the more it speaks to the wearer. Jewellery is magic. It’s a port key to transformation. It has to tell a story about the woman who wears it.”

Deepti has had her collections sold at the Crafts’ Council of India show in Delhi as well as at the Fashion Week in Delhi. Her jewellery has been bought by the ladies of the leading industrialist families of the country and by some very recognized women in the country’s administration. Deepti has had the honour of retailing in Hong Kong after the Paris show and she has also been shortlisted by the British Council for the Young Creative Entrepreneur for Fashion Award when she began her jewellery designing. She was also shortlisted as one of the noted jewellery designers in India by Singapore Airlines Magazine and has been featured by the Lonely Planet as a must visit store in Bengaluru. Her practice of ten years is going strong and everyone who wears her work keeps the light on to create and craft new styles everyday. “These women are my inspiration and motivation”, she signs off.

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Nature is my source of inspiration Eva Simon

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Eva Simon who believes that there is a direct relationship between creative and creation is at the very heart and that what makes her jewellery stand out. Based in Munich (Germany) her jewellery label ‘Eva Simon’ has created a niche in the jewellery arena. Eva highs her business in own style wearing the hats of designer and creator as well as advertising and PR person. In an exclusive interaction with The J Mag, Eva talks about her inspiration, her design and how each jewellery piece must be created with devotion.

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Your jewellery pieces bring a distinctive flair, what is your inspiration?

My greatest inspiration comes from nature. Nature is just the greatest designer. You just need to see the world with open eyes, and you will find all kinds of great shapes you can work on. For my jewellery, I add nordic touch, creating clear-cut, soft forms in hard metal.

Why did you decide you opt for jewellery segment?

Coming from a family of art lovers and artists, I started out as an experimental hobbyist in many fields: pottery, painting or photography for example.

I finally settled on jewellery. I just love the feel of precious metal. Giving soft forms to something hard as silver fascinates me. And jewellery is art you can wear and take with you anywhere you go – in my opinion, there is nothing better in the world of art.

There is always demand for unique jewellery that will set every woman apart from the crowd, how do to manage to bring in innovation?

To be honest: I think the term “innovation” is extremely overused. If every socalled innovation was a true innovation, we would be surrounded by tons of new things every day – that would clearly be too much to bear. Claiming to be overly innovative would also be quite some exaggeration when all my jewellery is handmade using ancient techniques without sophisticated machinery. I rather focus on putting a smile on the faces of those who wear my jewellery, loved and cherished and worn every day.

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Your design attachment with gold?

First, I just lo I want my jew sit in a safe w for fear of bei gold as well. I happy to mak

Designing beautiful jewels as well as building up businesses from scratch, how have balanced the equation?

My background in management with extensive experience in marketing and PR certainly helped in focusing on the tasks needed for building up a brand. While launching the business was not that much of a deal, challenges lie in growing the business: You need to find the right balance between outsourcing and doing things yourself. I am lucky that I found professionals as suppliers who share my enthusiasm for my jewellery. The only skill I clearly cannot outsource is my creativity – meaning that I will always focus on designing jewellery, making every design by hand, while a reliable team of experts takes care of the admin.

Striking out on your own in the competitive world of fine jewellery is difficult, how did you succeed?

There is always a demand for unique jewellery that stands out from mass-produced pieces. People are unique and want to express their own style in the way they dress and accessorise – which is simply not possible with everyone wearing the same, mass-produced jewellery. I found my niche in designing pieces that are unique yet not overly expensive. I call it “affordable luxury”.

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Jewellery by chance Some 15 years ago I came across jewellery purely by chance: As my fingers are so thin that I rarely found my right size in jewellery shops, I enrolled in a hobbyist ring-making course. And I was hooked. Having developed my signature way of designing over the years, I have not stopped creating ever since. After several years of training and creating jewellery as presents for friends, I decided to take a more professional approach seven years ago. My brand was only established in 2018.

Which is one to you and My signature It was with found my ver hard metal, w core of all my adds a deep it for the c niece. It has for christenin luck ever sinc graphic desig

In a compe did you find jewellery bu There is hard can express

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ns compliments silver as a metal, but why to only silver when you can create magic

ove the freshness and casual feel of silver. Second, wellery to be enjoyed and worn every day and not waiting for a special occasion or being locked away ing robbed when wearing it. All my designs work in If a customer loves golden jewellery, I am more than ke the customer happy by creating the piece in gold.

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in the world of jewellery. Jewellery needs to emotionally touch your customer, it needs to speak to them. And this works best from woman to woman. This – in combination with a clear vision, unique designs and the will to get things moving is what makes you successful.

e jewellery piece that you made is very dear why? piece and most loved design is the guardian angel. the guardian angel that I ry own style: soft forms in which have since been at the y pieces. The guardian angel per meaning as I designed hristening of my beloved been popular as a present ngs or as a token for good ce. And it even inspired my gner for my logo.

etitive world for women, d any challenges in the usiness? dly any field in which you your femininity better than

Have you come up with an exclusive collection for Valentine’s Day? I designed the silver heart with the topas with Valentine’s day in mind. Yet it is not exclusively sold for Valentine’s day. I have customers who have worn it with their Dirndl for Oktoberfest or with their wedding dress on the most special of days.

What is the best jewellery gift for the V-Day and why?

As Valentine’s Day is all about showing your affection, something heart-shaped is always a good idea. Hearts do not necessarily have to be kitsch – the best examples being my heart designs. And for those who usually go for flowers: Why not combine flowers and jewellery and opt for the lotus flower pendant, for example.

Eva Simon as a brand When exploring a suitable name, my friends said “well, Eva, your jewellery – it’s just you” – and so I decided to go with my name as the brand name.

Eva Simon Schmuck

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The secret of the iconic brand

SHEETAL VAIDYA

B

Biren Vaidya, or BeeVee as he is fondly known is a man with diffe avatars who has won many hearts. Today, he at the helm of brand, today Rose is the jeweller of chi,ice for some of the m inuential families in the country. He is not abne in the wor triumph. In an exci.ive interview he talks about his love for jewe journey of passion and about his wife Sheetal Vaidya, the b ambassador for Rose and Director of Luxury Sales who is the muse for all his designs.

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Begins with design For me, the three roles of entrepreneur, designer and innovator are all interlinked. While I love my designer avatar, the process of creation constantly needs innovation to ensure that we as a brand are constantly evolving with the trends in the market. Once our product is ready, it needs to be marketed via innovative ideas that will not just reach but also create an aspiration within our target audiences of patrons. It is at this stage where the entrepreneur in me kicks in. So it definitely is a difficult choice, but for me, it always starts with the design.

In love with jewellery While that is true, this business was actually founded by my sister.

When she made her first million and wanted to travel the world, she left her office in the hands of her younger brother, who was still in college at the time. From that time, I fell in love with jewellery and have never looked back ever since...

BIREN VAIDYA

erent f the most rld of ellery, brand s also

Everything inspires me I cannot pinpoint one concept or inspiration for my designs.

Inspirations and concepts come from all of Almighty’s Creations whether it is from one of my travels, or from the flora and fauna in my beach home or even a book I read on a flight. When it comes to design, I am a sponge and absorb everything around me and amalgamate these various influences into my designs.

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Resonates with the millennials

As a brand, we wanted to create a collection that r millenials. After seeing my daughter in law, my nieces a fashion sense and how different it was from my gener collection called Colours of Life. This collection uses a c different coloured gemstones with diamonds. The design have now become a signature part of our collection as not just millenials but women of all ages who prefer fa jewellery.

Not just my patron

I do not create jewellery for a particular kind of woman designs that will withstand the test of times and co trends so that not just my patrons but their families ca possessions for generations to come. More than a woman, the gems inspire me during the process of crea

Beyond jewellery

Since we are a fully vertically integrated company, eac from Rose takes numerous hours in our design studio, lap to create pieces that are worthy of the exacting standa

I love it when a lad the quality of ou because these peo that particular piec she wears, it enha her Rose acquisitio

Countless exc

Rose stands for b power, a fragran confidence, care, s qualities so the be to sum it up in our

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resonates with the and all their friends’ ration’s, I created a combination of two ns in this collection s it resonates with ashionable modern

but create elegant onstantly changing an enjoy their Rose particular kind of ation.

ch and every piece pidarium and atelier ards of our patrons.

dy who understands and appreciates ur craftsmanship wears our pieces ople feel joy and pride in possessing ce. When a lady feels proud of what ances her beauty as well as that of on everytime she wears it.

cellence

beauty, honesty, happiness, royalty, nce of sweetness, love, respect, sensitivity, friendship, and many such est way to describe our philosophy is r brand itself i.e. Rose.

Rose Treasures My most treasured collection is called Rose Treasures. In this collection, we have pieces that are irreplaceable in gemstones, quality of manufacturing, and design; making each and every piece of this collection truly one-of-a-kind in the world.

When I first joined the gems & jewellery industry, I always had a dream to work with one-of-a-kind gems that would cement my legacy as a jewellery designer. In 2010, I was blessed with my first treasure – the Empress of Rose, the World’s Largest Pear Shaped Colombian Emerald (290.52 Carats). Over the last decade, we at Rose have been blessed by the number of one-of-a-kind gems that have passed through our hands. In order to enhance the beauty of these gems, each of these pieces have pushed my boundaries of creativity, design and craftsmanship and hence, this is the collection that I cherish the most.

An exclusive interview with The J Mag

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MAGNU OPUS

IN THE FIEL OF DESIG

LAKSH PAHUJA

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Laksh Pahuja, an ace jewellery designer who has created some of the most iconic pieces which clearly show that he has exceptional inventiveness. Born into a family of jewellers, Laksh has witnessed some of the great works created by his ancestors. Since then there has been no looking back as Laksh designs the jewellery which to him is not just about intrinsic exquisiteness, but it is about symbolism and didactic meaning behind each piece. In an exclusive interview with Laksh, we come to know the driving force behind his intense love for jewellery design, the first compliment that he has received for designing, and his inspiration to continue.

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Laksh said candidly, “I am very proud to say that I have come from a family of jewellers and have witnessed some great work done by my ancestors.

However, I desired to design, and it started when my father complimented my first ever creation with just one hug and a kiss.”

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Spectacular, Unique Jewellery Laksh’s jewellery is created to be transformed by every woman who adorns it.

As a designer, he trusts that every person carries their own sense of pace, movement and style to the pieces they choose to wear. “Every designer looks around for a subject, I always think of a unique subject because I believe if a subject is unique, the end product will also have to be unique.”

Inspiration Laksh has fascinated a dedicated clientele and industry praises him from across the world. It is his exceptional skill to create modern and sophisticated jewellery pieces that have always been tagged with a message. A keen observer of the news and current affairs, Laksh’s creation jewellery includes ones on Global Warming, which was the world’s first real Ice Necklace, a jewellery piece with a great message. His slogan (to craft ‘one-of-a-kind’ jewellery pieces) have made him a cut above.

His designs, featuring his jewellery, have attracted many accolades and awards. His designs are the perfect examples of timeless elegance and understated sophistication.

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PALLAVI DUDEJA FOLEY Pallavi Dudeja Foley is a talented jewellery designer who has created several spectacular, creative and unique jewellery pieces at her Pallavi Foley Boutique Jewels store. In the following piece, she recalls her penchant for jewellery designing and her attachment to her maternal grandfather from who she garnered much religious knowledge and acumen.

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rilliance Pallavi Foley is a brilliant jewellery designer whose work stems from the fact that she is also an avid artist, and uses her artistic talent in creating some of the most unique jewellery pieces. However, it is heartening to note that even though she has a remarkable flair for the unusual designs, her jewellery is not too out-of-the-world and her pieces are extremely wearable, for both office and functions. To prove that Pallavi has immense talent, she has won numerous national and international design awards. Her designs are enchanting and meaningful and are very fresh, inspiring and rejuvenating.

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Based in Bengaluru, Pallavi is what they call a “gamechanger”, and her work is imminently unique and original, she being regarded as a pioneer of avant-garde jewellery in India. Pallavi’s work has been showcased at the India International Jewellery Week, the Milan Fashion Week, and the Lakme fashion week. She avers, “Jewellery immortalizes our existence, as it gets passed down from one generation to the next. When I design, I choose to exaggerate the forms and gemstones, through hand-made jewellery making techniques, infusing it with fantasy, femininity and messages, that tell our story”.

Pallavi graduated as an accessory designer from the National Institute of Fashion Technology, New Delhi, in 2000 and then worked with Tanishq, India’s largest jewellery company, for over a decade. She left Tanishq to start her flagship store, Pallavi Foley Boutique Jewels in 2011. At Pallavi Foley Boutique Jewels, handcrafted jewellery is crafted out of 18 and 22 carat gold in partnership with the best Indian craftsmen. The jewellery is manufactured in Bengaluru, and retailed out of the exclusive boutique at the Leela Palace Hotel. Since Pallavi has such hands-on experience in the fine jewellery industry, her ability “to think out of the box” has fuelled the creation of some of the most beautiful and delicate pieces of jewellery.

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“I and my grandfather would often take walks at Lodi Gardens, which is a beautiful verdant patch in the middle of south Delhi. To explain it better to those who haven’t visited Delhi, it is like what Central Park is to New York City.”

Influence of Pallavi’s Grandfather Talking about her student days, Pallavi says, “The last time that I truly met my grandfather was when I was in college. I was twenty years old then. He passed away when I was thirty five, and I didn’t get much of an opportunity to spend quality time with him in the interim period. In retrospect, I feel that there was so much that I could have learnt from him. Somehow the finiteness of life is apparent to us, only much later in our own lives and we start to value people much more when they are no longer with us. After school, I studied design at the National Institute of Fashion Technology, at New Delhi. It was a beautiful time of my life, and all I knew was that I was going after my dream. I had no fears and I felt truly connected with my inner self, as I was aligned with my dreams. My parents were not living in Delhi, and even though I lived inside the NIFT Delhi Campus, my grandfather, who was a doctor and ran his private practice in South Delhi, would take time off from his busy schedule to come and visit me every weekend and make up for all the lost time. (Since I only visited my grandparents during my summer vacations)”.

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“In the early 2000s, it was empty in the mornings and we would do yoga together, walk, talk and debate about old and new belief systems. Mostly he would tell me stories from the Bhagawat Gita, stories about his life and the partition, about what it was to be a Hindu, and how important it was to live a complete life and to be sincere in one’s work and commitment to one’s community, recite the Gayatri mantra, the mahamritunjaya mantra and much more (all of it as we walked). He took me to the temple and taught me to pray. Through him, I learned the deeper meanings of all the Hindu chants and prayers. He was in his early 70’s and believed in hard work. Most people from that time from that part of India had gruesome stories to tell of the partition, but very strong survival instincts and the to-die-for disciplined Indian way of living.

For him being a doctor was a noble profession and he took great pride in his principles. Though he was a renowned and an extremely capable doctor, I often heard him tell his patients who would come back after getting cured and would

“My grandfather had told me that chanting the mantras, like the Gayatri and the Mahamritunjaya have given us a positive aura, with its sound vibrations having the power to heal and cure. My first thought was that I would teach my friend the holy mantras and tell her how my grandfather had believed in what Maharshim Dayananda Saraswati (founder of Arya Samaj), believed in regarding the translation of the Gayatri mantra. (`Oh God! Thou art the Giver of Life, Remover of pain and sorrow, The Bestower of happiness. Oh! Creator of the Universe, May we receive thy supreme sin-destroying light, May Thou guide our intellect in the right direction.’)

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be incessantly thanking him, that he felt that it was after all God’s hand that was working through him to treat them.”

Unique and Creative Jewellery Designer “Many years went by and in the 17 years of my design career as a jewellery designer and artist, I always designed jewellery that revolved around nature, and its beauty and colour. I have travelled all over the world, sketching what I loved, and translating my experiences into jewellery and designing collections with a sculptural tone.

Innovation and three-dimensional jewellery were and has been my calling.”

Through some trying circumstances, one of Pallavi’s friend asked Pallavi to give her something that she could wear that would bring her peace and resilience of mind. Thinking deeply and using the influence that her late grandfather had on her, Pallavi designed the prayer egg collection which were drop pendants (or charms) in prayers of nineteen different faiths.

Pallavi’s jewellery designs are always connected with emotions, grace and strength. One would probably wonder whether that credo is her design philosophy? She replied, “My design philosophy is simple, and the jewels that I design should bring strength, power and happiness to the wearer.

I find it impossible to work on an idea without researching the concept thoroughly. Deep design stories and innovative concepts emerge when you give yourself time to study your topic and prepare yourself”.

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SHOWCASE

Cocktail Gems By Kohinoor Jewellers Agra

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Ageless

Creations from Poonam Soni

Poonam Soni is a gold medallist from Delhi University. She started her career initially as a hobby but when her jewellery pieces started becoming the rage in the social circles due to their unconventional design and beauty, she decided to become a full-fledged jewellery designer.

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Poonam is not afraid to chart new seas in jewellery design and is a ready reckoner for change and something novel or untried. She is an inspiration and role model for beginner jewellery designers and it is heartening to note that she has introduced bespoke jewellery to the Indian jewellery experts and it has become almost a trend. This is especially her art-inspired jewellery pieces that act as perfect accessories to diferent outits. There have many admirers who have bought her one-of-its-kind jewellery pieces that make the wearer stand out in a crowd. Earlier on in Poonam’s career, she has worked with Louis Vuitton Moet Hennessy in Paris and by Prince Albert II of Monte Carlo. Poonam has made a mark for herself both in national and international circles where her jewellery designs are keenly sought after.

Poonam Soni was invited by Prince Albert II to take part in Eco Art - a global parade for a charity organisation.

The falcon brooch created by Soni was sold in an auction at Abu Dhabi by Lord Mark Poltimore of Sotheby’s during the Grand Prix Finale under the patronage of Sheikh Nahayan Mabarak Al-Nahayan.

She revolutionized the Indian jewellery market when she introduced semi-precious stones like malachite, lapiz, shells and leather in 18-carat gold to create the Greek and Egyptian style of jewellery which caught the eye of Harrods at the London fair. From then on, she introduced various collections with experimental unique techniques like burnt and crushed gold and each piece of her jewellery used various mediums to create a work of colourful art.

The concepts of ‘bespoke’ jewellery are synonymous with ‘The Poonam Soni Style’.

Poonam is truly a pioneer as it was she who introduced this concept.

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Poonam’s one-of-a-kind Jewellery: Subsequently, she started her line, the Poonam Soni Signature Line Pvt. Ltd., which is unique, awesome and trendy. She knows the pulse of women and is, therefore, able to design and create the jewellery they love most and garner at major social events. Indeed, she has had experience in jewellery design for over 30 years, and she continues to garner much praise as her jewellery is very sought after since the pieces are so refreshingly beautiful.

Poonam has been invited to be a part of many wonderful labels and is as well-known abroad as she is in India.

Initially, when designers first used to make forays into the jewellery design arena, the designs were not yet independent and were just as an accompaniment to the attire and outfits of the wearer. Her contribution was to change the perceptions about jewellery and bring out the jewellery design element that stood out. At her design house of Poonam Soni Signature Line Pvt. Ltd., she makes it a point that her jewellery designs are always unique and original and one-of-a-kind that she does not copy anyone.

Specific Collections Poonam Soni’s forte is wedding trousseau creating a diferent look for wedding, sangeet and reception.

Every piece crafted by her is uninque in design and are exclusive masterpieces which relect her style and elegance.

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Poonam’s custom-designe suitable to the particular ch want the jewellery to be craf lines. Poonam has used her diverse materials aided by e in that particular field.

In all Poonam’s specific colle is reflected in colour and s jewellery is like a work of is described by the critic ‘Collector’ and has been fea publications, worldwide. Poo is undiluted fusion, making is also colourful. Even a dia which is largely white incor polish of diamonds giving it and pale look all in one piec

Spanish patronage received and patented the ‘Gaudi Revived’ 2007 Collection, which was inspired by the works of the Spanish architect Antoni Gaudi. In this collection, painted stained glass, handcrafted architectural motifs, coloured stones and diamonds were used. ‘Monochrome’ 2008 is another collection of Poonam which has been collaborated with ace artist Laxman Shreshta. Poonam says that his canvases contrasted with her style and she even put his miniature paintings into her jewelled necklaces for a Collection. One more unique collection was with jewelled cufs which had miniature canvases of leopards by Nawaz Modi Singhania.

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ed jewellery which is hoices of the ladies who fted along certain specific inimitable fusion style of experts all over the world

ection, her personal style statement. Each piece of art since it is unique. It cs as jewellery for the atured in this category in onam’s style of jewellery a strong statement as it amond piece of jewellery porates different cut and t a luminous, transparent ce.

Poonam’s Trends: Here are some interesting facts about Poonam’s trends: Stack rings are delicate and stylish. She creates collar bone necklaces for the nape of the neck. Hair accessories are for statement pieces in studded clips/pins and hair brooches. Ornamental studded watches in rose gold or ivory with fancy diamonds. Anklets are studded with jewels.

Poonam’s favourite trend is oversized round dangler earrings in colourful stones with a touch of diamonds in antique polish.

The Poonam Soni brand today has three boutiques in Mumbai & offices in New York and Paris. The brand sells high-end jewellery under the label Poonam Soni and launched My Gemme four years back which is the line of fashion jewellery from the house of Poonam Soni.

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The World Where Jewelry Art & Heritage Reside Under One Roof

The Roopa Vohra House Of Design takes its inspiration from Mumbai: a city with a modern Victorian face & old Indian soul. The brand prides itself for reviving & bringing old world designs to today’s day and age. Each design brought to life is a masterpiece & rarely ever duplicated. Many of the designs are modern-day adaptations of the designer’s beginning muse – the famed ‘Thewa’, a 400-year old art of fusing 23 k Gold with Colored glass. The designer’s revived artform is now a popular line of contemporary jewellery regularly spotted amongst Bollywood Actors & India Royalty.

Over the years, the brands has fostered strong international association as well as garnered worldwide acclaim.

The designer began her journey in 1997, when she accidently stumbled upon an image of a Revivalist Couture piece of Thewa - A Mughal artefact which became her muse for years to come. Thewa Jewellery Designer was a 400-year old dying art form a fusion of & Jeweller to the gold on glass, practiced by artisans and now Stars a designer trademark. Roopa Vohra’s extensive research and unique vision in reviving the 400year old dying craft of Thewa, has rightfully earned her the worldwide title of Revivalist & Couture Jewellery Designer. She is known especially for giving a contemporary spin to traditional artifacts to suit the tastes of women today and has garnered much appreciation from art patrons. Her creations are timeless masterpieces and therefore, have never gone out of fashion since their inception. With her designs often spotted amongst divas on the red carpet, the Roopa Vohra House Of Design has catered to the glitz and glamour of Bollywood icons as well as to the grandeur of Royalties worldwide.

OOPA OHRA

USE OF

ESIGN

ROOPA VOHRA www.roopavohra.com

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Be asserti without rais your voic

Saroja Yeramilli, CEO and Founder, Melorra walke corporate world to become an entrepreneur. During

two decades, she headed marketing, sales, merchan

at Tanishq; led operations at Marico-Kaya skin clinic

retail business at Dell, amongst other things. It was

a jewellery store, when she overheard the conver mother and daughter, that she recognized a gap in

SAROJA YERAMILLI “Being an entrepreneur means I have also had to unlearn a lot of concepts. What has stood the test of time, however, is my need to understand how a business grows, and this has held me in good stead until now.

The corporate world does not encourage risk-taking, and does not reward failure either. However, what I learnt in the start-up world is that if you are not failing, you are not innovating. There is a need to be more flexible and agile in a start-up, else you may miss out on growth opportunities.”

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market and decided to address it. In an exclusive e-in J Mag, she shares her journey and experiences.

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paired with any outfit she wears. For instance, our recent spring-summer 2019 collections are inspired by the spirit of the season. These include themes like Fruity Yellow – the colour of this season, beach inspired California Girl, ruffles in All-Dolled-Up and utilitarian-trend inspired Modern Safari.

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Most of the precious jewellery in the market today is either traditional or heavy, and not in sync with the lifestyle and western wardrobe of the modern woman. Accessories like bags and shoes have caught up with this evolution unlike precious jewellery. Fine jewellery is still looked upon as an investment with purchases driven by special occasions like weddings. Most of the jewellery industry caters to this segment with an investment-oriented mind set. So, there aren’t any stylish options or trendy precious jewellery for the discerning modern buyer. So, women have moved away from precious jewellery to fulfil their desire for accessorizing fashionably. Catering to these buyers, Melorra brings together a range of trendy fine jewellery that is lightweight and designed for everyday use. Keeping in mind the ever-evolving taste of the consumer, we fill the gap in this segment and bring to them fine jewellery that is not barred by occasion or outfit, catering to a segment that demands precious jewellery in sync with their wardrobe and seasonal trends. All our collections are inspired by the latest global runways trends and there is something for every woman to be

I like to accessorize my workwear – a pair of pants and formal shirt with gold studs and a necklace or with a dress, I would opt for hoops on my ears and a gold bracelet. I feel it is important for the jewellery you wear to connect with you as a person as well as complement what you wear. Gold has made a comeback and on Melorra, you’ll discover never-before seen designs and colours. Gone are the days when gold was only meant for occasions such as marriages or traditional occasions. It can be worn with any outfit thanks to lightweight and trendy options

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available today. Some of my favourites include the beach-life inspired California Girl collection, the Fluo Neon collection and the Animal Print collection from Melorra for the sheer variety and colours these bring to my wardrobe.

Diamonds are the perfect gift One cannot really go wrong with diamonds.

They make for a perfect gift irrespective of the occasion. They are also beautiful, long lasting, and a symbol of commitment, love, and security. However, I would also like to emphasize here that gold is trending like never before given that it is possible to mould it into different designs and create some beautiful, lightweight, and trendy options – something that Melorra is already doing successfully. The stereotypes around gold jewellery are breaking with more and more women experimenting with lightweight gold jewellery that goes with their contemporary outfits. A large number of our customers are also from Tier 2 and 3 cities.

Styling the contemporary wardrobe of the modern woman Melorra is a fashion-forward, real gold and diamond jewellery brand that styles for the contemporary wardrobe of the modern woman. Curated from international fashion trends, our designs are lightweight and trendy, keeping in mind the modern woman’s changing needs.

Thus, at the onset of any new season in fashion, our consumers have a range of daily wear precious jewellery to choose from.

Jewellery that’s trendy and modern.

• Designs that reflect global runway trends (no other brand in this space is creating such designs that are in sync with the trends on the runways of Milan, New York, Paris and London) • Speed of launching new collections using 3D printing technology – Melorra creates close to 300 new designs every month i.e. 10 new designs every day • Melorra offers the largest range under Rs 30,000, making us India’s most affordable fine jewellery brand • Quality of gold and diamonds from recognised agencies An exclusive interview with The J Mag

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Tanya Rastogi

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Gemstones addlife t jewellery TARANG ARORA

Tarang Arora, the young scion of Amrapali heritage is known for his creative prowess and taking the brand to greater heights. CEO of Amrapali Jewels focuses on creating a piece that will enhance both the traditional as well as the western look. A lot of research and brainstorming sessions happens before every creation. Tarang believes that Amrapali pieces should appeal to the sensibilities of people in India and abroad. Pieces of jewellery encapsulated moments of life. In an exclusive interaction with The J Mag, Tarang Arora talks about how gemstone adds life and colours to each piece of jewellery and also shares few interesting tips on gemstones studded jewellery. The excerpts.

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GEMSTONES...

It’s almost like bringing something to life, all the gemstones have vibrant colours which can make any piece a beautiful one.

BEST SUITED WITH: They can go with any piece, a navratana necklace looks as beautiful as a dainty emerald pendant. You can never go wrong with the gemstone’s as I said that they add life to your normal jewellery.

BEST SUITED FOR: They are suited for all occasions, you can wear for weddings or any other celebrations, gemstones combined with diamond and gold makes extravagant jewellery pieces which give a larger than life effect to your special moments.

THE GLOBAL REPUTE Gemstone jewellery in India flourished in the Mughal era, the designs and combinations were beautiful and unique. India is popular for gemstone jewellery in the world, the designs and settings and details are widely recognized and appreciated and are gradually growing and creating an impact, at Amrapali while we create a perfect blend of traditional designs with a contemporary twist which caters to a global audience.

DESIGN OUTLOOK… Each gemstone is unique with a special colour, birthplace and story, gemstone jewellery is designed carefully keeping the properties of gemstones in mind.

It is really fun to design jewellery with gemstones as you can play around it, with colours and theme’s and make an interesting story in the piece itself.

DESIGN EXPEDITION Mughal period was a fascinating period in terms of jewellery and design, colours and motifs were a part of their jewellery and gemstone jewellery was very popular, they started wearing it for luck and gradually it became an insignificant part of their designs.

Gemstone carving was another way how gemstones were used in jewellery, intricate beautiful carving on gemstone’s make a jewellery piece stand out. The micro setting, prong setting, pave setting, channel setting, bezel setting are some of the types of setting that augments the pieces.

Emerald the Popular Green Emerald jewellery is quite popular and blends easily with the designs and other stone’s gives a great appeal to the wearer and jewellery. It works well with all kinds of theme’s and objects as green is the most abundant hue in nature and thus emerald is most relatable to all kinds of designs.

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REFLEC

Specialising in fine, kinetic jewellery, Victoria’s work is inspired by the beauty of natural forms; her signature botanical lockets featuring miniature articulated flowers that gently emerge and unfold from within. These moving designs are inspired by the sentimental nature of lockets, in that sometimes the most precious and treasured elements are hidden beneath the surface.

Using traditional techniques with precious metals and diamonds, every tiny petal is hand formed and precisely engineered to create these beautiful impressions of the natural world.

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nature

Beautiful and intricate, Victoria’s signature flower lockets feature tiny articulated flowers that emerge and unfold from within. These contemporary lockets are reflections of nature at work, and the captivating element of opening each flower into bloom evokes an endearing sense of theatre and play. Just as in a traditional locket, the most important and precious parts of Victoria’s creations hide inside.

The fine detail and skilled craftsmanship of each delicate flower remains a secret until revealed by the wearer, and it this element of intrigue and a shared experience that gives this precious kinetic jewellery its sentimental qualities.

These unique flower jewellery pieces make the perfect gift for anyone looking for contemporary anniversary jewellery, something special for a milestone birthday gift, or a gift to celebrate the birth of a child (known as a ‘push present’). These memory-marking jewels soon take on stories and become heirloom jewellery; treasured keepsakes to be passed down through generations For more of Victoria Walker Jewellery visit: www.vwjewellery.co.uk

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SVAR, the jewellery label brand which made its debut recently. SVAR beholds a vision to bejewel the jewellery dreams of every creative and aesthetically inclined soul.

SVAR creates jewellery pieces that feel modern, unique and sculptural. A dream venture of Vidhi Jain and Siddhant Jain, every piece is carved out with the special devotion and love imbued into their work is evident in the masterpieces that are created.

Th Rhyth ARTIS DES

SVA Vidhi Jain is gemologist and jewellery designer graduate She designed her first piece of earring for her mother at the age of five. From a very young age, she has been passionate and always wanted to become a Jeweller.

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SVAR designs focus on classic and traditional designs in gold flaunting jadau, kundan, minakari, nakshi, chokers, temple and Antique Jewellery. Jewellery for millennials who prefer contemporary & lightweight designs gold & diamond jewellery is another segment SVAR holds close to its heart.

SVAR’s latest collection christened India Collections and Millennials Collections have been commended for its intricate work and exquisite designs.

You can reach Vidhi Jain/ Siddhant Jain at: svarjewellery@gmail.com

Siddhant Jain is very dedicated, hardworking and a marketing business expert.

His strategy is to concentrate more on brand positioning and building an emotional brand by earning love & trust of customers by offering best and unique products & services for a lifetime.

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ESTORE

- eStore Powered by

Click on each logo to go respective website to find out the best jewellery for you.

By

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This list is only a collation of various online jewellery stores. The J Mag is not responsible for the quality, price or any aspect of jewellery sold at above online stores. This is neither ranking nor preference in any order. Any jewellery brand wishing to be part of this list, can contact editor@jmag.in

OFFERS

Featuring some of the best offers on Jewellery across India, Click on each logo to go respective website to find out the best offer.

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Jewellery

OFFERS

The list is only a collation of various offers on jewellery. The J Mag is not responsible for the duration and any other aspects of discount offers offered by respective brands. Customers are suggested to verify in detail with the respective jewellers before making the purchase. Any jewellery brand wishing to be part of this list, can contact editor@jmag.in

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THE TIMELESS APPEAL OF SWAROVSKI® ZIRCONIA

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Trust the Original – only with the Swarovski ® Zirconia quality seal.

For more information please contact Noopur Jain, noopur.jain@swarovski.com ZIRCO NI A - FRO M - SWA ROVS KI . CO M Zirconia from Swa rovs k i