The J Mag - December 2019

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Did you know the smallest details can make a world of difference?

We did! Accuracy is the air we live and breath

HRD Antwerp India 2nd Floor, D Quadrant, The IL&FS Financial Centre, G Block, Plot C - 22, Bandra Kurla Complex, Bandra (East), Mumbai – 400051.

Tel: +91 22 4256 8000 Mail: sales.india@hrdantwerp.com CERTIFICATION | EDUCATION | EQUIPMENT Discover more at www.hrdantwerp.com

An HRD Antwerp Jewellery Report is an official document in which a jewellery item is authenticated for different purposes, such as insurance, inheritance or purchase. It can also be used to determine the market value of a jewel. These reports provide a general description of the jewel, the diamonds it contains and the precious metals of which it is made.

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EDITORIAL

‘A coloured diamond always finds its way to its admirer’ The year is coming to an end and we are this is the time of that we are surrounded by festivities, celebrations, family gettogethers. It is the season filled with love, fun, shopping, and exchanging gifts. When talking about gifts what would be the best option other than gifting jewellery. A small or big piece of jewellery will be a perfect gift for our family, relatives and friends, creating experiences to create moments.

This festive season, the J Mag is filled with its celebration spirit and brings you the hues of diamonds will be a treat to all. Coloured diamonds are diamonds that have a noticeable bodycolour when viewed in the face-up position. Brown and yellow are the most common colours in natural coloured diamonds. Diamonds with natural pink, blue, orange, green, red, and violet body colours are extremely rare.

Fest upon the beautiful trends in colour diamonds and we help you to source them as the beautiful jewellery to your loved ones.

Divya Vijayan CH I E F E DI TO R

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CONTENTS

DEC 2019

C O L O U R

D I A M O N D S

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S P E C I A L

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Interview with Ishu Datwani, Founder, ANMOL

Profile

BRILLIANCE OF COLOUR DIAOMNDS

TDF - THE DIAMOND FACTORY

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A MYSTICAL TOUCH Cover page courtesy: Rajesh Tulsiani Fine Jewellery, Bandra West, Mumbai

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FANCY COLOURED DIAMONDS

Interview with Rajesh Tulsiani, Founder, Rajesh Tulsiani Fine Jewellery

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BEDAZZLED WITH COLOURS

By Abaran

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ALL THAT GLITTERS The Ageless Allure of the Colored Diamond, reimagined in Swarovski Zirconia

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GOLD RETAIL MARKET INSIGHTS

By World Gold Council

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FOREVERMARK ARTEMIS COLLECTION by Bibhu Mohapatra

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DID YOU KNOW

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JEWELLERY ESTORE

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JEWELLERY OFFERS 4

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FEATURE

CJ Charles

FANCY COLOURED DIAMONDS Diamonds can occur in all colours of the rainbow, making them nature’s gift to mankind. Fancy coloured diamonds are also termed as coloured diamonds by many. Unlike coloured gemstones which belong to various groups, species, and varieties, fancy coloured diamonds are diamonds except for their colour.

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They are categorised by the hue (for example, pink), saturation (intensity of the hue), and brightness (the amount of light present). The diamonds that are used in everyday jewellery are usually from the Cape series which range from the letter D (Exceptional White+) to Z (Tinted Colour). The Cape series diamonds occur in the white, yellow and brown range. They are graded as per their tone and saturation.

Fancy coloured diamonds on the other hand can be more expensive than the Cape series diamonds due to their main hue or body colour. Fancy is a term added to the colour name when a diamond is of exceptional beauty and attractiveness. There are several conditions attached: • The colour must be of natural origin: treated diamonds can never receive the nomenclature, “Fancy.”

• The colour must be pure i.e. there must not be too much grey present.

• Milky white (“translucent”), grey, or black stones can never be, “Fancy.”

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Fancy colour diamonds include Red, Purple, Pink, Black, Green, Blue, Yellow, Orange, Grey, White, and Brown. While visualising the colour range, imagine a rainbow and the mix of the colours within the rainbow. Purple and pink can be mixed with red and vice versa, blue can be mixed with green and grey, orange can be mixed with brown. Brown, grey, pink are not pure hues on a colour scale, however, in fancy coloured diamonds, they can be the dominating colour.

When a fancy colour diamond has a colour mentioned as greenish-yellow, the main hue is yellow, and the secondary hue is green. Hue is the colour of the stone (e.g. blue, red, yellow). The nomenclature used is from the Munsell system.

The hue can also be a combination of two colours in which case the second colour is the main one.

• Intensity is the saturation of the hue. A lot of experience is needed to estimate it, for example, “purplish pink” or “orangy brown.”

• Several prefixes are used to give the saturation.

Prefixes include “faint – light – (no prefix) – intense – dark – translucent.” For example, intense pink.

• The “Fancy” colour name must include at least the prefix, “light”, “no prefix”, “intense”, “vivid”, or “deep” (for example, light blue).

• Diamonds of type Cape or Equivalent can be called “Fancy” if the saturation is “no-prefix”, “intense”, “vivid”, or “deep”.

HRD Antwerp’s Natural Diamond Colour Grading Report mentions the colour origin of your diamond and describes its colour characteristics, as well as its short- and long-wave luminescence.

An exclusive knowledge sharing series by HRD Antwerp. To know more, reach out to: www.hrdantwerp.com

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COVER STORY

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Coloured diamonds are diamonds that have a noticeable bodycolour when viewed in the face-up position. Brown and yellow are the most common colours in natural coloured diamonds. Diamonds with natural pink, blue, orange, green, red, and violet bodycolours are extremely rare.

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Coloured Diamonds: Diamonds can occur in a variety of beautiful colours.

Images in the wonderful collection of coloured diamonds shown above are used with permission of IBD Fancy Colours LLC. They include from top left, going clockwise: a heart-shaped diamond with a Fancy Vivid pink colour weighing 0.70 carats; a Fancy Vivid yellowish-orange pear-shaped diamond weighing 0.85 carats; a Fancy Vivid yellow radiant cut diamond weighing 0.56 carats; a Fancy Deep brown radiant cut diamond weighing 1.00 carat; a Fancy Intense blue radiant cut diamond weighing 0.53 carats; and a Fancy Vivid green radiant cut diamond weighing 0.17 carats. They represent some of the finest hues of Fancy-colour diamonds.

Blue, green, and pink diamonds are much more rare than yellow diamonds. Another step up in rarity are orange, violet, and red diamonds. These colours often sell for over $100,000 per carat, and those of finest colour and quality will sell for over $1,000,000 per carat.

The price of a coloured diamond depends on more than its hue. Colour saturation and the uniformity of colour across the face of the gem are also important. Those with a pure hue are generally more desirable than those with modifying colours. As with all diamonds, the size of the gem and the quality of the cut are also very important.

In the past decade, coloured diamonds grown in laboratories and natural diamonds with colour produced by treatment have become more common in the market. These diamonds are not rare, and they sell for lower prices than natural diamonds with colours of natural origin. To ensure the identity of what you are purchasing, gemological laboratories can examine a diamond to determine if it is natural or laboratory grown. The labs can also determine the origin of a diamond’s colour. These laboratory services have a cost that is very low compared to the cost of a diamond. Identification and grading by a reputable laboratory is an essential part of any coloured diamond transaction.

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Who Buys Coloured Diamonds?

Coloured diamonds are among the most beautiful and eyecatching gems. Many coloured diamonds are purchased by consumers. They buy them already set in jewellery or have them set into specially designed jewellery that they intend to wear. These people love beautiful gems, and a custom-designed setting with a sparkling coloured diamond is the ultimate jewellery item.

Museums are another buyer of coloured diamonds. They purchase coloured diamonds when building or improving their gemstone and mineral exhibits. Coloured diamonds are among the most popular exhibits at many museums.

Gem collectors purchase a lot of coloured diamonds.

In fact, many museums have received their coloured diamonds through the gifts and bequests of gem collectors. Causes of Colour in Diamonds Natural diamond is a mineral and a rare form of crystalline carbon. A diamond composed entirely of carbon and with a perfect crystalline structure will be colourless. Diamonds that perfect rarely exist. Instead, most diamond crystals accumulate defects during crystal growth and during their long history within the Earth. Multiple types of defects can be incorporated in a single diamond.

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Argyle Isla: The Argyle Isla is a 1.14-carat Fancy Red radiant-cut diamond mined from the Argyle Mine in Western Australia. It is one of the most valuable diamonds in the world on the basis of dollars per carat. It was part of the Argyle Tender Heroes sale in 2017.

Image Copyright 2017 by Rio Tinto.

Some of these defects can modify the way that light passes through. They can cause the diamond crystal to selectively transmit some wavelengths of light and selectively absorb other wavelengths of light. Because each wavelength of light corresponds to a different colour, selective transmission and absorption will determine the diamond’s apparent colour in the eye of the observer.

Although the name “defect” is used for these colourcausing irregularities within a diamond crystal, the impact of their presence is limited to a colour change. Buyers of coloured diamonds should not be concerned about them being a durability issue.

Research institutions buy coloured diamonds for study and for their reference collections. The Gemological Institute of America has a large collection of coloured diamonds that they use for study and to improve their ability to grade coloured diamonds. They maintain the world’s largest masterstone sets for colourgrading coloured diamonds.

A few people purchase coloured diamonds in hopes of price appreciation or to own a very small item with a very high

value. Coloured diamond prices have climbed steadily for the past several decades as more people have learned about them, and public interest has been fuelled by spectacular prices seen in public auctions.

However, there is no guarantee that this price trend will continue. Anyone interested in investing in coloured diamonds would be very wise to learn a lot about them and find a trusted seller who can offer them at investor prices.

Sources of Coloured Diamonds Mines of the Golconda Sultanate, India One of the all-time greatest sources of diamonds, and the source of many of the world’s most famous coloured diamonds, are the diamond mines of the Golconda Sultanate (today the Indian states of Telangana and Andhra Pradesh).

Diamond mining began in the Golconda Sultanate as early as the 1400s and continued well into the 1600s.

These mines were the source of many important coloured diamonds including the Nassak (43.8 carats, blue), Sancy (55.23 MS Rau Antiques

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carats, yellow), Daria-i-Noor (182 carats, pink), Hope (67 carats, blue), Dresden Green (41 carats, green), Princie (34.65 carats, pink), WittelsbachGraff (31 carats, blue), Idol’s Eye (70.21 carats, blue), Agra (31.41 carats, pink), and Noor-ul-Ain (60 carats, pink).

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The Argyle Mine, Western Australia The world’s most important source of coloured diamonds since 1985 has been the Argyle mine of Western Australia. It has held the distinction of being a reliable source of pink, red and violet diamonds which can command prices of over $1 million per carat.

Originally sent to be crushed for abrasive granules, the beauty of Argyle’s brown diamonds was not fully

An artist’s sketch of a collection of rough diamonds of various colours and crystal habits once owned by Gardner F. Williams, general manager of De Beers Consolidated Mines, LTD., from 1887 until 1905.

The collection above nicely exhibits the colours and crystal habits of diamond. Williams was the author of The Diamond Mines of South Africa; Some Account of their Rise and Development (1905) [1]. At the time that this collection was assembled, coloured diamonds were a novelty that obviously attracted the attention of Williams; however, the marketplace did not celebrate their true rarity and price them anywhere near what they command today.

appreciated until the 1980s. On the lower end of the coloured diamond price range, Argyle’s brown diamonds made coloured diamonds affordable to almost anyone. Levian has best taken Sources by Colour.

No mine can be considered an abundant source of premium-colour pink, red, orange, blue, green, or violet diamonds. These colours are truly rare.

However, a few mines are known to regularly produce small quantities of coloured diamonds. Some of the better-known sources are summarized below by colour.advantage of these inexpensive coloured diamonds by creating their trademarked “chocolate diamonds”, which they often set in “strawberry gold”. Unfortunately, the Argyle Mine is expected to close in 2020. The Mines of ALROSA, Russia ALROSA, a Russian diamond-mining conglomerate, has numerous mines where coloured diamonds are found. In 2018, ALROSA held their first “True Colours” auction, where they offered over 200 fancy coloured diamonds of various shapes and colours.

ALROSA announced that they intend to “become the leader of the fancy colour diamonds market” and become “the largest producer of fancy colour diamonds by volume”.

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historic sources of pink diamonds. Occasional pink diamonds are produced at the Lulo alluvial project in Angola, the Minas Gerais area of Brazil, the Williamson mine in Tanzania, the Premier mine in South Africa. In Russia, the Lomonosov, Yakutia, and Arkhangelsk Mines owned by ALROSA have been producing a number of pink diamonds every year.

ALROSA has found yellow, pink, lilac and blue diamonds in alluvial deposits north of the Arctic Circle. The company is optimistic that they will find the primary source(s) of these placers. ALROSA’s Lomonosov deposit has produced numerous yellow, pink, purple, blue and yellowish green diamonds.

Sources of Pink and Red Diamonds The Argyle Mine in Australia is currently a source for small quantities of pink diamonds and a rare red diamond. The Golconda mines of India have been

1stDibs

Fancy Vivid Orangy Yellow: In 2018, ALROSA surprised the diamond market by auctioning a collection of 250 coloured diamonds in Hong Kong. Known as the “True Colours” auction, ALROSA intends to make the sale an annual event and reports that they will easily be able to support the annual sale because they produce at least 7000 carats of coloured diamonds per year. The stone above is an ovalcut, 15.11-carat, Fancy Vivid orangy yellow, VVS2 clarity gem. Photograph by ALROSA.

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Melbourne Jewellers

Sources of Orange Diamonds Orange diamonds are extremely rare, and no locality has established a name as a steady source.

Sources of Yellow Diamonds Yellow is the second most common diamond colour after brown. Diamonds with Fancy-grade yellow colour are found in small quantities at many mines throughout the world.

Sources of Green Diamonds The Golconda mines in India have been a historic source for a few green diamonds. Small numbers of green diamonds have also been mined in Brazil, the Central African Republic, Guyana, Russia, South Africa, and Zimbabwe.

Sources of Blue Diamonds The Cullinan Mine (formerly the Premier Mine) in South Africa is the best-known producer of blue diamonds. Since 2009, Petra Diamonds, owner

of the Cullinan Mine, has auctioned several large (over 25 carats) pieces of blue diamond rough.

Other mines in Brazil, India, Indonesia, Russia, Sierra Leone, and South Africa have produced occasional blue diamonds.

Sources of Violet Diamonds The Argyle Mine of Australia is one of the only sources of violet diamonds. Most of the world’s diamonds with a pure violet hue have been mined from Argyle. Yet, less than 100 carats of rough violet diamond have been found in the entire history of the mine.

Sources of Purple Diamonds In Russia, two ALROSA mining areas in Yakutia and Arkhangelsk Oblast have produced a small number of diamonds with purple as their dominant hue.

Their purple colour is usually modified by pink.

Sources of Brown Diamonds Brown is the most common colour of coloured diamonds. Brown diamonds are abundant and found in diamond deposits throughout the world.

The best-known mine for producing brown diamonds is the Argyle mine in Australia, where over 80% of the gem-quality diamonds produced are brown. A few Alrosa mines in Russia produce significant quantities of brown diamonds.

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The Hope Diamond is the world’s most famous blue diamond. It began as a deep blue rough diamond mined in the Golconda Sultinate in the 1600s. It was first cut into a gem known as the “Tavernier Blue”; recut to yield a stone named the “French Blue”; and was finally cut into a diamond that was eventually named the “Hope Diamond”. It weighs 45.52 carats and has a Fancy Dark grayish blue colour. It is on display at the National Museum of Natural History in Washington, D.C. Photograph from the archives of the Smithsonian Institution.

Common Causes of Colour in Diamond

PINK

Pink is a rare natural colour in diamonds. It occurs when the diamond is subjected to stress within the Earth, and those forces cause glide planes of carbon atom displacement within the diamond crystal. When light passes through the planes, red light is selectively transmitted. The red light appears pink when the selective transmission is weak. The selective transmission is rarely strong enough to produce a red colour.

Red diamonds are extremely rare in nature, and they are the most valuable diamonds when in a pure hue. Like pink diamonds, they have been subjected to stress which deformed the diamond crystal lattice, causing glide planes of carbon atom displacement. When light passes through the planes of displacement, the red wavelengths of light are selectively transmitted. Weak transmission of red light will produce a pink diamond.

ORANGE

Orange diamonds are very rare. The defect(s) that produce the orange colour have not been determined with certainty and may vary from one orange diamond to another. The defects in orange diamonds cause them to selectively absorb blue light and selectively transmit orange.

Yellow is the second most common natural colour in diamonds. The colour is usually caused by nitrogen atoms substituting for carbon in the diamond crystal lattice. This defect causes diamond to selectively absorb blue light and selectively transmit yellow.

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GREEN

BLUE

Violet is one of the rarest natural colours in diamond. It is sometimes caused by substitution of hydrogen in place of carbon in the diamond crystal lattice. Purple Purple is another rare colour in diamond. In a study of 50 purple diamonds by GIA, they often found H3 and N3 colour centers, sufficient enough to influence colour.

Purple diamonds and some pink diamonds modified by purple often exhibit colour concentration along glide planes of carbon atom displacement.

Brown is the most common natural colour in diamonds. The colour develops when plastic deformation creates planes of missing and displaced carbon atoms in the diamond crystal lattice. These are known as glide planes, and they are where the brown colour is concentrated. They can appear as a series of parallel colour bands in the diamond known as “graining”.

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Green diamonds are very rare in nature. The colour usually develops when highenergy radiation emitted by nearby radioactive mineral grains penetrates the diamond. The radiation knocks carbon atoms out of their position in the diamond crystal lattice, and that defect causes the diamond crystal to selectively absorb red light and selectively transmit green. Green colour can also be a result of defects produced by the presence of nitrogen, hydrogen, or nickel within the diamond crystal.

Blue diamonds are rare in nature. The blue colour is most often caused by boron atoms substituting for carbon atoms in the crystal lattice of diamonds that have formed at extreme depths. As little as one boron atom per million carbon atoms can produce a noticeable blue colour. Boron in the diamond crystal causes the selective absorption of red light and the selective transmission of blue.

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BROWN

White diamonds occur in nature when the diamond has dense clouds of fine, reflective inclusions. The numerous inclusions can interfere with the passage of light and give the diamond a translucent or opalescent appearance.

Black diamonds with a natural colour usually contain such a high density of mineral inclusions that very little light passes through the gem. Common inclusions in black diamonds include graphite, pyrite, or hematite. Black colour in heavily fractured diamonds can be caused by graphitization of the fracture surfaces.

BLACK

Please note: The causes of colour listed above are just a few of the many causes of colour in natural diamonds. Numerous other natural defects can produce colour. People also change or induce colour in diamonds by treatments that include irradiation, heating, and coating - and by combinations of multiple treatments. There are many causes of colour in diamonds, and researchers are only beginning to understand them.

Courtesy: Geology.com

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INTERVIEW

Brilliance of Colour

Diamonds Diamonds in the normal colour range are colourless through light yellow and are described Fancy colour diamonds, on the other hand, are yellow and brown diamonds that exhibit colour beyond the Z range, or diamonds that exhibit any other colour face-up.

Fancy colour diamonds come in almost any colour you can imagine. Red, green, purple, and orange are generally the most rare, followed by pink, blue and yellow. Brown is the most common fancy colour, but they’re generally less valuable than the rarer colours. In an exclusive interview with Ishu Datwani, Founder, ANMOL find out more about colours diamonds and its brilliance

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Precious as the regular natural diamonds?

Diamonds in the D-to-Z range usually decrease in value as the colour becomes more obvious.

Just the opposite happens with fancy colour diamonds: Their value generally increases with the strength and purity of the colour. Large, vivid fancy colour diamonds are extremely rare and very valuable. However, many fancy diamond colours are muted rather than pure and strong.

The most important factor which determines the value of fancy diamonds is the intensity of its colour - higher the intensity grade rarer is the fancy diamond. The colour intensities are faint, very light, light, fancy light, fancy, fancy deep, fancy dark, fancy intense and fancy vivid. About 20 years back, fancy diamonds were half the price of colourless diamonds, but now they are as expensive and sometimes exorbitantly priced, depending on their rarity.

Trends in colour diamonds Fancy yellow & pink diamonds are already very popular in International & Indian market.

One can combine fancy diamonds with other precious stones to create exclusive collection of jewellery. Fancy diamonds are mostly seen in contemporary jewellery designs. Gold with different alloys is the best metal for colour diamonds. Fancy colour diamonds are available in yellow, pink, blue, orange, red, green, champagne & black.

Colour Diamonds v/s Gemstones Fancy colour diamonds can be differentiated with gemstones on the basis of – a) Hardness – The hardness of coloured diamonds is 10 (hardest) on Mohs Scale b) Lustre because of the Cut c) Brilliance d) Fancy colour diamond usually comes with certificate

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FEATURE

Though colourless diamonds, reign supreme as a symbol of glamour and prestige, history is rich with legendary coloured diamonds. Among them, the Tiffany Yellow Diamond, the Moussaief Red Diamond, the Darya-i Noor Pink Diamond, the Dresden Green Diamond, the contentious Koh-i Noor Diamond and the Blue Hope Diamond whose replica was famously featured in the movie Titanic.

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COLO There has traditionally been a romance associated with coloured diamonds because the exact circumstances that form them are so uncommon that their natural occurrence seems like an impossibility. Occurring in shades of grey, blue, yellow, orange, red, green, pink, purple, brown, and even black, coloured diamonds constantly break records at auction houses around the world.

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Over the last few years natural coloured diamonds have caught up with their colourless counterparts in terms of popularity because of the influence and patronage of international celebrities who sport these beauties in engagement rings, on red carpets or simply to complement their daily looks.

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OURS Classified by their shade and intensity, coloured diamonds are typically set in a metal that will enhance their hue. Abaran, one of India’s most trusted jewellery houses, presents Oriana, a large collection of sensational yellow and pink diamonds.

Oriana, meaning sunrise, comprises exquisitely crafted, dazzling designs set in white gold. These sparkling rarities are an absolute must-have for the discerning jewellery collector.

By Abaran Timeless Jewellery

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ALL THAT

GLITTERS THE AGELESS ALLURE OF THE COLORED DIAMOND, REIMAGINED IN SWAROVSKI ZIRCONIA Endlessly fascinating stories surrounding the world’s most famous colored diamonds are drenched in mystery and folklore. Some are said to bring luck, others, cursed. Diamonds have been symbols of power for rulers and royalty, and they are a favored red carpet choice by today’s celebrities. Our fascination with this simple fragment of carbon, transformed into a gemstone by geological activity, first began in India

Tiara Princess Collection

in the fourth century BC. Market forces and human desire saw diamonds find their way to Europe, some, even into the crowns of the continent’s royalty. The famed Koh-I-Noor once said to have been set in the peacock throne of Shah Jehan, was set into the British Crown Jewels in the reign of Queen Victoria. Large deposits of diamonds were discovered in South Africa in the 1860s and in more recent decades, also in other African countries, and in Australia and Canada. These finds

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have produced rare, highly praised colored diamonds to add to the mystique of this precious jewel.

The Hope diamond – Fancy Blue Take, for example, the Hope diamond. The Alma Carino stone’s deep sapphire

by Amy blue resulted from traces of boron mixed with its carbon during the stone’s formation.

The Hope is also said to be cursed. Once part of the French Crown Jewels, it was stolen during the French Revolution. It resurfaced in London in 1830 and was acquired by Henry Philip Hope. All his family died in poverty, and the Hope diamond, when a later owner suffered a similar demise, was said to be cursed.

The Hope has been owned by few, and can only be seen in Washington’s Smithsonian, but it is still possible to experience the same sparkle and color Basra Jewels in an equivalent produced by the ingenuity and skill of man. According to the GIA (Gemological Institute of America) grading, Zirconia from Swarovski in Fancy Blue corresponds to the classification of Fancy Deep

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Blue of the Hope diamond. And it brings with it none of the legendary misfortune.

The Agra Diamond - Fancy Pink Pink Diamonds were known in the heyday of the great mines of India, and the Agra, dating back to 1526, was given to the first Mogul Emperor, Babur, who wore it in his turban.

Like other famous colored diamonds, the Agra changed hands, was smuggled, one story claims in the stomach of a horse, traded, acquired, inherited and even, during WW2, buried in a garden for safety. It has been graded by the GIA as a naturally colored Fancy Light Pink, VS2 clarity diamond. More recently, pink diamonds come from Australia’s Argyle mines, including the Pink Jubilee, the largest pink diamond yet found on the continent. Pink diamonds are extremely rare and represent less than 0.1% of all-natural diamonds.

Today’s infinitely more wearable and accessible equivalent is Swarovski Zirconia in Fancy Pink, which according to the GIA color grading standards, is equivalent to the natural Fancy Intense Purple Pink.

Other Rare Colored Diamonds The largest polished diamond in the world is the brown Golden Jubilee from South Africa. 755,50 carats as a rough stone, it was transformed into a cushion cut of 545.65 carats by Gabi Tolkowsky, the world’s leading diamond cutter, and presented to the King of Thailand to celebrate 50 years on the throne. The Swarovski Zirconia Fancy Brown is, according to the GIA grading, the equivalent of Fancy Deep

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Brown-Pink. The Hancock Red, an extremely rare purplish-red diamond of 0.95 carats, presumed to come from Brazil, made auction history in 1987 when it sold for a record $880,000.

The Swarovski Zirconia Fancy Purple equivalent would be classified as Fancy Vivid Purple by GIA grading standards.

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The Tiffany, a rare yellow diamond from South Africa, gained fame when movie icon Audrey Hepburn wore it in the 1961 film Breakfast at Tiffany’s. Yellow diamonds come about when traces of nitrogen are present in the carbon makeup of the stone. The Swarovski Zirconia Fancy Yellow corresponds to the GIA classification of Fancy Light Orange Yellow.

Swarovski Zirconia Diamond Colors Most of us will only experience rare coloured diamonds vicariously through images, stories, movies, or in museum showcases. But thanks to the diamond-like colours of Swarovski Zirconia it is possible for everyone to enjoy their sophisticated glamour in the same exquisite colours as appears in nature.

And Swarovski Zirconia in the Pure Brilliance Cut, which, according to GIA diamond standards, brings diamondlike fire and life to these stones, transforms them into a glamorous, accessible, and viable alternative to those that nature so rarely creates.

Diyara by GRT

Insights by Swarovski The Swarovski Seal of Quality The Swarovski seal of quality is an independent endorsement standing for Swarovski’s enduring commitment to the highest standards of excellence since 1895. The use of the special ‘Zirconia from Swarovski’ seal is a strong symbol of identification for the products of Swarovski Partners, providing assurance that you are buying only the finest zirconia quality. All the jewelry showcased in this article are crafted with Swarovski Zirconia.

SWA ROV S KI Z IR CO N IA SWAROVSKI GEMSTONES SWAROVSKI GEM VISIONS

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FEATURE

TBZ The Original

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State of the market

Gold is mainstream

Gold is trusted

Globally, there are clear perceptions of gold as a safe, durable, traditional store of value. As an investment, it plays to these strengths – retail investors buy it to protect wealth and create long term returns.

Jewellery buyers treasure it for sentimental reasons and as a reward for success.

It has a strong global presence. This is true for both retail investment and jewellery: globally, almost half of retail investors and fashion and lifestyle consumers have bought gold at one time or another.

Gold creates a feeling of safe and security. The majority of retail investors and fashion an lifestyle consumers trust gold more than the currencies of countries

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75 % 69 % 60 % 57 %

Of investors in India trust gold more than currencies

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Percentage of investors that have ever bought each product

Of investors in China trust gold more than currencies

Of investors in the US trust gold more than currencies

Of investors in Germany trust gold more than currencies

Base: Total retail investors (US, China, India, Russia, Germany, Canada)

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People’s perceptions of gold

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Percentage of those surveyed that agreed with each statement

Base: Total retail investors (US, China, India, Russia, Germany, Canada)

Gold’s emotional connection It is prized for more than just its inherent value. Retail investors and jewellery buyers alike feel that gold brings back lots of happy memories and can bring good luck.

Gold can bring me good luck

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of retail investors globally agree

I trust gold more than currencies of countries

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of retail investors globally agree

And this translates into their buying intentions.

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Attitudes towards gold are (mostly) stable across generations People often ask whether the younger generations feel the same way about gold. Our data suggests that, for retail investment, they mostly do.

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18-24s stand-out attitudes to investment People often ask whether the younger generations feel the same way about gold. Our data suggests that, for retail investment, they mostly do.

Base: Global, retail investors, 18-24

Gold jewellery resonates less well with younger consumers, most notably the 18-22 Gen Zs. The connection to gold’s emotional heritage is weaker among this group. They tend to approach luxury buying with a view to meeting functional, ethical and experiential needs.

This is particularly true of young Chinese jewellery buyers. They are considerably less likely than Gen Z consumers in other markets to have bought gold jewellery in the last year (18% compared with 26% globally). And only 31% of them agree that wearing gold helps them to fit in with their friends, compared with 46% at a global level.

Courtesy: WGC

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PROFILE

TDF THE DIAMOND FACTORY

TDF Diamonds & Gold was founded in the year 1999, marking the onset of a blissful journey of intricate jewellery design. A brainchild of two childhood friends Gautam Singhvi & Prasanna Shetty, TDF was established in Mumbai, based on a simple principle: to offer end-users with a universe of high-quality, designer and genuine jewellery pieces at affordable values. In the year 2008, after several successful years as wholesalers, the company ultimately diversified into retail activities. TDF started small by attending to retail clients in a small boutique and from there began their expedition towards focusing on creating their own inimitable jewellery. In 2008, TDF’s first retail store was launched in Bandra and in the consecutive years the company began to expand locally, foraying into novel and diversified markets like Andheri & Vashi in Mumbai and a recently launched store in Mangalore.

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Today TDF, has mushroomed into jewellery brands. With the core valu through generations to come, their personification of beauty, majesty, diamond and gold jewellery coupled jadau jewellery along with other int stunning contemporary designs that r and legacy with a touch of modern design and piece reflect the premium have been meticulously skilled under brand’s expertise in design developm has facilitated the brand to bestow custom-designed to their specific req

Prasanna Shetty

Managing Director & Co-Founder

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one of the country’s fastest-growing ue that each piece must be treasured designs outshine times and is a true and grace. The brand specialises in with guttapusalu, kundan, temple, uncut tricate hand-crafted pieces available in reverberate sophistication, timelessness, nism merged in them. Each ornamental m workmanship from their craftsmen who the watchful eye of the proprietors. The ment, manufacturing and quality control clients with tailored solutions that are quirements.

Gautam Sighvi

Managing Director & Co-Founder

TDF owns a state-of-the-art manufacturing facility in Mumbai, which is dedicated to manufacturing masterclass jewellery of outstanding quality, based on traditional craftsmanship and modern technology. The marque operates and manages a vertically integrated business model from in-house design and manufacturing to marketing and direct distribution in their retail stores and also intends to globally diversify their business, in times to come. The collective passion of art encourages the team at TDF to deliver a fresh perspective to the intricate, traditional dexterity of each precisely handwoven creation.

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INTERVIEW

Rajesh Tulsiani is the founder and creative mind behind the vision of Rajesh Tulsiani Fine Jewellery – a one stop destination for contemporary jewellery. Being born in a jewellers family, he developed a keen interest in the family business in his early days and came up with his very first design at the age of 17. Having garnered a strong business sense and mastered the skill of jewellery designing over the period of 32 years, he is now introducing never-seen-before jewellery under his personal label - that translates his vision of panache into wearable statements.

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INTERVIEW

Graduated with a B.Com degree from Jai Hind College Mumbai; he followed his heart to introduce ready-to-wear and well-crafted fine designs to all jewellery aficionados. This inventive brand is conveyed through fashion and functionality to offer colored gemstones, diamond jewellery, bridal jewellery, affordable everyday jewellery and even customized jewellery.

Rajesh Tulsiani aims to showcase the latest jewellery designs on a global and interactive platform.

The brainchild of statement jewellery through the city, Rajesh Tulsiani is an eminent name in the industry who is famously known for his individualistic style. He has been a part of the various Jewellery Associations and has been honored with numerous industry awards like ‘National Jeweller Award’ and ‘Retail jeweller Award which are prestigious in the industry.

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Exemplifying an unforgettable buying experience for his consumers, he has designed and executed his store that is functionally adept and aesthetically pleasing. A brand resonating with unconventional pieces that express the wearers personality and set her apart from the crowds, this is a brand that is for the woman of today. His son, Prithvi Rajesh Tulsiani, Director at Rajesh Tulsiani Fine Jewellery will look after all the strategic planning and his wife, Preetika Tulsiani, will head the marketing and sales division of the brand. With a magnificent store at Turner Road, Bandra, Mumbai, the brand offers elegant designs which can be passed down through generations.

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FEATURE

FOREVERMARK

ARTEMIS COLLECTION

BY BIBHU MOHAPATRA

Forevermark launches its beautiful new designs from the Forevermark Artemis Collection hand crafted by PMJ Jewels in collaboration with celebrated designer Bibhu Mohapatra.

Bibhu drew inspiration from nature and the unique qualities of a woman in his latest

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designs for the new Artemis Collection. PMJ Jewels are known for their high standards of precision and quality craftsmanship in diamond jewellery. The collection features artistic and stylish layered necklaces, cocktail rings, pendant necklaces, earrings, bracelets and cuffs.

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“Women, like nature, have always withstood the test of time with grace, beauty and elegance. Like a true commitment, they prevail with every challenge. This unique character of the female species has inspired the evolution of the Artemis Collection created by PMJ Jewels.

Forevermark and I have a long-standing partnership that is backed with commitment and excellence. Their philosophy of using only the most beautiful, rare and responsibly sourced natural diamonds, resonates with my brand ideologies and design principles. I am excited to showcase the new designs from the Forevermark Artemis Collection hand crafted by PMJ Jewels, at their flagship store in Hyderabad. Undoubtedly natural diamonds make fashion timeless!” said Bibhu Mohapatra.

“PMJ is proud to partner with the talented fashion designer Bibhu Mohapatra and Forevermark to showcase the stunning new designs from the Artemis Collection at our store today. The collection is an assortment of beautiful, rare and responsibly sourced diamond jewellery comprised of 17 pieces. These uniquely crafted pieces epitomize sophistication, subtlety, skilled craftsmanship, which perfectly complements Bibhu’s fashion creations”, said. Dinesh Jain, M.D., PMJ Jewels.

Speaking on the occasion, Sachin Jain, President Forevermark India said, “PMJ and Forevermark have been associated since the past few years. Our partnership has further strengthened through this collaboration with ace designer Bibhu Mohapatra. PMJ Jewels has hand crafted the latest designs from the Forevermark Artemis Collection. This collection resonates with women of the world as it strikes a perfect balance of modernity and tradition that projects confidence. The collection is a perfect amalgamation of Bibhu’s unique vision, with immaculate craftsmanship by PMJ and natural Forevermark diamonds.”

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MADAME BIJOU

DID YOU

KNOW

Black diamonds are not graded for clarity because of the its colour Purple and Red coloured diamonds are the rarest and most expensive coloured diamonds Green colour in a diamond is most likely due to irradiation Canary yellow diamond is a misnomer for a Vivid Fancy Yellow colour diamond Cognac and Champagne diamonds are variants of fancy brown colour diamonds Blue colour in a diamond is due to Boron Coloured diamonds are more expensive than a D colour diamond especially if Red, Pink, Purple, Blue The most famous mine for red diamonds is the Argyle mine in Australia The Indian mine of Golconda was home to world famous coloured diamonds Famous coloured diamonds from Golconda include the Hope Diamond, The Black Orlov, Noor-Ul-Ain, Darya-i-Noor

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FEATURE

- eStore Powered by

Click on each logo to go respective website to find out the best jewellery for you.

By

By

This list is only a collation of various online jewellery stores. The J Mag is not responsible for the quality, price or any aspect of jewellery sold at above online stores. This is neither ranking nor preference in any order. Any jewellery brand wishing to be part of this list, can contact editor@jmag.in

OFFERS

Featuring some of the best offers on Jewellery across India, Click on each logo to go respective website to find out the best offer.

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Jewellery

OFFERS

The list is only a collation of various offers on jewellery. The J Mag is not responsible for the duration and any other aspects of discount offers offered by respective brands. Customers are suggested to verify in detail with the respective jewellers before making the purchase. Any jewellery brand wishing to be part of this list, can contact editor@jmag.in

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