Dec 2013 Second Semester AY 2013-2014
The official publication of UP Advertising Core
It’s that time of the year again when AdCore warmly welcomes applicants (fondly called “future members”) into the small, but cozy AdHouse. As such, we decided to make this year’s first internal issue something relatable to both mems and future mems alike. We loosely themed the entire issue around the concept of “the AdCore experience”. To future mems, this issue is meant to be a preview of future attractions—a quick insider into AdCore culture. To the mems, this issue tries to capture all there is to love about this org from the core values to the online shenanigans. Whether you’re a mem or future mem, we hope that you find something distinctly AdCore to smile about within the pages. Happy holidays!
Check out the articles we have lined up for you this Christmas!
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w hy AdCore? 08
learnings last sem
the
adhack
STANDEE S CA N D AL
from
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06
12
virus
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JEDO ENRIQUEZ
LARGER THAN LIFE
ANGELO ROSAL
ONE-MAN CREATIVE POWERHOUSE
the up advertising core (adcore) is the only student-run, not-for-profit organization and student advertising agency based in the college of business administration of the university of the philippines, diliman. the juiceletter is the official publication of the organization. Executive Core President Jedo Enriquez VP for Creatives Jed Berenguer VP for Finance and Corporate Affairs Danielle Vitriolo VP for Human Resources Reginald Baron VP for Public Relations and Promotions Gale Griego VP for Special Events and Logistics Ica Ducanes
of
Overheard at the Tambayan
We’d like to hear from you! Editor-in-chief Isabela Cruz Features Editors Al-Sinbad Bercasio Maisie Joven Laurie Lioanag Denise Valdez Layout Editor Janina Guerrero Creatives Paul Castro Edward Santiago Finance and Corporate Affairs Leanne Gorosin Human Resources Nixie Go Public Relations & Promotions Hillary Joven All photos from facebook unless stated otherwise
What do you think about this issue? Would there be anything else you would like to read about? Would you like to advertise? Send us your comments, suggestions, concerns and whatnots at upadcore.teamjuiceletter@gmail.com.