jan 2014 Second Semester AY 2013-2014
The official publication of UP Advertising Core
It’s been a month since we left 2013 behind for 2014. Apart from the unusually cold weather we’ve been experiencing lately, it has mostly been back to normal. For most of us this means a return to the seemingly eternal Hell Week with its sleepless nights, and impossible workload. We invite you to take a short break from work. Get to meet some of the apps or learn more about current members. If you feel up to the challenge, try completing a round of Human Bingo. Don’t let a busy schedule stop you from having a little fun. Happy reading!
Check out the New Year’s special made especially for AdCore! 02
04
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For 2014 ...or for worst
odessa mauricio
an fca treasure 06
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benjie aquino
Beyond the Curls
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jed berenguer
creative professionalism
the up advertising core (adcore) is the only student-run, not-for-profit organization and student advertising agency based in the college of business administration of the university of the philippines, diliman. the juiceletter is the official publication of the organization. Executive Core President Jedo Enriquez VP for Creatives Jed Berenguer VP for Finance and Corporate Affairs Danielle Vitriolo VP for Human Resources Reginald Baron VP for Public Relations and Promotions Gale Griego VP for Special Events and Logistics Ica Ducanes
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an app ’s guide to the
ADCORE DEPARTMENTS
WHO THE HEY
AdCore Cross-Names
We’d like to hear from you! Editor-in-chief Isabela Cruz Features Editors Al-Sinbad Bercasio Maisie Joven Laurie Lioanag Denise Valdez Layout Editor Janina Guerrero Creatives Paul Castro Edward Santiago Finance and Corporate Affairs Leanne Gorosin Human Resources Nixie Go Public Relations & Promotions Hillary Joven All photos from facebook unless stated otherwise
What do you think about this issue? Would there be anything else you would like to read about? Would you like to advertise? Send us your comments, suggestions, concerns and whatnots at upadcore.teamjuiceletter@gmail.com.