February 2014 Juiceletter Internal Issue

FEB 2014 SECOND SEMESTER AY 2013-2014

THE OFFICIAL PUBLICATION OF UP ADVERTISING CORE

February is usually one of two things. You either see it as the month of love where it’s all rainbows and butterflies, or as The Day to brood and be bitter. Let’s not lie to ourselves. To some of us, the cold January weather really was a preview of February. Much to the dismay of the sawi, in Diliman Valentine’s is a weeklong season rather than a day-long affair where you begin to wonder whether you’re the only single person in Diliman. If you can relate to this description, stop cringing at love songs, chocolates, and flowers. Take your heart out to thaw a little, or you know, pop it into the microwave and hit defrost. We wrote this extra early February issue (guaranteed to be full of issues) for you. So whether you’re bitter or drunk on love, whether you’re a halaman, gardener, or rock Happy Valentine’s!

01

DR. LOVE: TIPS FROM THE LOVE EXPERTS

Valentine’s issue. Yes, ISSUE. #hugot

04

06

07

10

THE

FRITZ DUCO: AMBASSADOR OF THE HEARTBROKEN 11

20 QUESTIONS WITH JR GERONIMO 12

MOMENTS OF STEADFAST EXCELLENCE

HUGOT

ROMEO, ROMEO. WHEREFORE ART THOU CREATIVITY?

HOW-TO

15

Top 5 Favorite

AdCore OTPs

THE UP ADVERTISING CORE (ADCORE) IS THE ONLY STUDENT-RUN, NOT-FOR-PROFIT ORGANIZATION AND STUDENT ADVERTISING AGENCY BASED IN THE COLLEGE OF BUSINESS ADMINISTRATION OF THE UNIVERSITY OF THE PHILIPPINES, DILIMAN. THE JUICELETTER IS THE OFFICIAL PUBLICATION OF THE ORGANIZATION. EXECUTIVE CORE PRESIDENT JEDO ENRIQUEZ VP FOR CREATIVES JED BERENGUER VP FOR FINANCE AND CORPORATE AFFAIRS DANIELLE VITRIOLO VP FOR HUMAN RESOURCES REGINALD BARON VP FOR PUBLIC RELATIONS AND PROMOTIONS GALE GRIEGO VP FOR SPECIAL EVENTS AND LOGISTICS ICA DUCANES

16

#LetItGo ADCORE CRUSH CONFESSIONS

Pick me up VALENTINES PICK-UP LINES

We’d like to hear from you!

EDITOR-IN-CHIEF ISABELA CRUZ FEATURES EDITORS AL-SINBAD BERCASIO MAISIE JOVEN LAURIE LIOANAG DENISE VALDEZ LAYOUT EDITOR JANINA GUERRERO CREATIVES PAUL CASTRO EDWARD SANTIAGO FINANCE AND CORPORATE AFFAIRS LEANNE GOROSIN HUMAN RESOURCES NIXIE GO PUBLIC RELATIONS & PROMOTIONS HILLARY JOVEN ALL PHOTOS FROM FACEBOOK UNLESS STATED OTHERWISE

What do you think about this issue? Would there be anything else you would like to read about? Would you like to advertise? Send us your comments, suggestions, concerns and whatnots at upadcore.teamjuiceletter@gmail.com.

DR. LOVE: TIPS FROM THE LOVE EXPERTS

I’m sure almost all of us mems know about the recent miracles that happened this late 2013. After many years of liking the same girls and being rejected over and over again, finally they’ve each found “the one” for them. Read on as JR Geronimo and Nikko Pascua,

WHEN IS IT TIME TO STOP WAITING? –Abanger

our resident love experts, answer your questions and share useful advice to get that love life you’ve been dreaming of.

Maisie Joven

JR: The

only time you should stop waiting is when you are dead. You should always be open but you should also choose who can enter your life. Always remember na nasa huli ang pagsisisi. Instead na maghintay ka, ikaw na lang gumawa ng moves. Yes, you may fail and sometimes

masaya, doon ka. Just don’t do anything illegal and highly illogical or stupid. Hahaha.

NIKKO: When

you start asking this very question.

There is no definite answer to this. It really depends on your character and

JR:

our idiotic society may judge you pero huwag kang mabahala. Buhay mo iyan and kung saan ka

CAN YOU LEARN TO LOVE SOMEONE? –Model Student

HOW CAN WE TELL IF IT’S LOVE, A CRUSH, OR JUST ANOTHER TEMPORARY FEELING?

personality. I thought of a theory though. Siguro

JR: Personally, I look into the future. Do I want to be with this person in the future? Do I want to grow old with him or her? Will I be willing to make sacrifices for this person? If this

IS IT LOVE IF IT ENDS?

person changes, will I still like this person? And a lot

when the moment comes at tinanong mo sa sarili mo if you can learn to love that person, your door for that person opens a little. The circumstances and your reasoning iyong magsasara sa door na iyon or magbubukas sa door nang tuluyan.

NIKKO: Mentioning

@_ICArpediem!

more. Kung lahat yes ang sagot mo, congrats! You’ll go a JR: In

a relationship sense,

yes because you loved the person.

At that moment, you shared a mutual feeling and bond. Nawala nga lang. Hehe.

long way. Otherwise, you should think carefully before acting.

Although minsan, may destiny talagang involved. Hahaha.

NIKKO: My HS English teacher once told me that love knows no boundaries; it doesn’t require if’s

NIKKO: Noong nag-end ang

or but’s. With the little knowledge I

Mula sa Puso, tumigil

know on love, I figured what she told

na ba siya sa pagiging one of the best teleseryes?

Hindi, ‘di ba?

It is love when you found that someone worth the compromise. me was true.

ICA: It’s

not really something you “learn”, but something you choose to do

NO LOVE LIFE SINCE BIRTH. DO I NEED TO SEARCH FOR LOVE, OR DO I CONTINUE WAITING FOR IT? HUHU. JR: Search

for it. Mas okay na maghanap kasi you are trying. Kung darating man ang love sa iyo, pwede naman siya dumating

habang naghahanap ka. It’s better to live your life na alam mo you did something kaysa magsisi ka sa huli. “Umiikot ang mundo. Hindi pwedeng nakatayo lang tayo dito.” - Blas Ople NIKKO: Neither. Regardless of how old you might be at present, cliché as it may sound, but love will come to you when you least expect it. Or well, a lot of times, from what I heard, love comes to you when you do the things you love. Read:

live your life, then love MIGHT come.

HOW CAN I PULL OFF A JR? –BelieverInMagic

JR: Gawa kang gayuma. HAHAHA. Kidding. Pero honestly, ‘di ko rin alam eh. I guess just be yourself na lang siguro? Just show the person that you really care. Also, better if you start as friends muna. A good friendship is a perfect foundation for a good romantic relationship. But then again, this won’t necessarily work on every person. May destiny ding involved eh. Kung ayaw ka noong person, don’t lose hope but don’t nag that person naman. Learn when to do things and, more importantly, learn when to stop.

NIKKO: Just stay. No matter how cold the texts get, no matter how many cupcakes she says “no” to, no matter how many times she says “no” to you, be yourself. Bonus

DEAR LOVE EXPERTS, if you know how to clean a tambayan MUKHANG ANG DAMING really well and brilliantly build a MAY BARKADA SA ADCORE, AKO Christmas tree from empty shampoo boxes.

WALA PA...KAHIT NA MEM NA AY NA-O-OP PA RIN MADALAS. PAANO BA AKO MAKAKAHANAP NG MAGMAMAHAL AT MAGIGING CLINGY SA AKIN :( #SOS – May boyfriend na hindi JR: Mej wala naman talaga akong core barkada sa AdCore. I just tag along with people. You just have to place yourselves and adjust accordingly. Learn to compromise. In life, most likely, not everyone pleases you kaya always keep in mind na you also can’t please everyone. Since ikaw iyong newbie sa group, ikaw dapat iyong bumagay but don’t forget to be yourself din. Makiramdam

and magparamdam. Try mo. Malay mo, you’ll find yourself laughing with them

sooner than you think.

NIKKO: Mag-Bridge ka kasi. Or Monopoly Deal. Or charades? Taboo? ANO NA BA USO SA TAMBS. HAHA. And be sure you stay late enough for any spontaneous dinners out or whatever. Attend your team meetings, and make your HR’s ice breakers more fun by really participating! Also, AdCore is family to a lot of people. Make it your family too by opening up to the other members.

BAKIT SINGLE PA RIN AKO? –Forever Alone JR:

Either may mali sa moves mo, manhid ka or ‘di kasi siya iyong para sa iyo.

NIKKO: You

haven’t found yet that someone worth the compromise.

Or pwede rin namang wala kasi ang love sa priorities mo. Puro ka AdCore, AdCore, AdCore. Pero okay iyan! Keep it up!

FRITZ DUCO: AMBASSADOR OF THE HEARTBROKEN

You may not know it, but chances are you’re

an arsenal of hugot since High School, and has been

acquainted with Fritz Duco. As one of the

known to tell enamored and infatuated couples who

handlers of the @UP_Fair Twitter account, this new mem has taken the Twitterverse by storm

are quick to proclaim undying love that they only think they’ll last when they’re bound to break up

with his own unique brand of nightly song lyrics,

sooner or later.

love musings and occasional advice. From the looks

He describes himself as a “great friend”

of Fritz, it’s hard to imagine that someone so bright-

and says that as a consequence, most of his

eyed and happy-looking could be behind the harsh, bitter

relationships are great friendships. True to

and oftentimes sawi posts of the account. However,

this, his alias on Facebook is “Not BF material”.

once you get to know Fritz it’s easier to see him as

That is not to say that he doesn’t know a thing

the online voice of UP Fair. For starters, like UP Fair he is quite the contradiction. For the most part, he

or two about love (or the lack thereof). Because we in Juiceletter love to keep it juicy, we got the

seems like the kind of guy who could never hurt you—

lowdown on Fritz. Get to know the man behind the

your run of the mill “nice guy” type who can do no wrong. He

hugot, not to mention the hugot behind the man in

can be a cheesy hopeless romantic into martyrdom, grand

this informative Q&A. We left no stone unturned,

gestures, and big words like “Trust” and “Commitment”, but

and if there were issues to talk about, rest assured

at the same time he can get very real. He says that he’s had

#WeWentThere. Isabela Cruz illustration by Paul Castro

What does it feel like to have such a huge audience for your tweets?

Where does your inspiration for your tweets come from?

Actually it feels the same as when the first tweet came out and there

minor edits, “This is a story of boy meets girl. The boy, Fritzgheven

was no one following the account. The same feeling of preoccupation

Duco, grew up believing that he will never truly be happy until he met

with generating growth in the follower base still haunts me up to now.

the one. This belief stemmed from early exposure to senti OPM music

At the same time, the challenge of building trust and relationship with

and the total misreading of the movie One More Chance.” Basically, it is

the follower base is always on my mind. The constant question of “What

either from personal experience, or the music I have been listening to—

to tweet next?” is on my mind after each new tweet. This is because

essentially, the music of the people playing at the UP Fair, not to mention

Twitter for me is more of a public relations tool and it is vital for any

lots of romantic comedies and dramas that show us relationships

ambassador, in this case @UP_Fair, that people actually listen to you.

romanticized to the extent of exaggeration.

There are times when some tweets don’t get the effect I wanted which can be a bit of a downer, but you learn and adapt from that and realize that those things can’t be avoided.

To quote the opening monologue of (500) Days of Summer with some

How did the PromoHub team conceptualize the personality of @UP_Fair?

excitement and nervousness when they are around. You find time to be

It started with the thought of “Do we need to have a Twitter presence?”

love you.” when they are around.

The team decided that it is vital to the whole campaign that we maintain a Twitter account because we are an event after all. But we thought that it was too mechanical if we would just post pure promotional stuff. When

around them. It is some kind of ultimate truth that evokes a moment of enlightenment that makes you utter the words “I love this person” and “I

When is it time to let go? What’s the best way to move on?

people start to feel that you are selling something to them they shut you

If you truly love a person you never let that feeling go. Moving on as a

out. So it was decided that @UP_Fair should be a personality. Our dream

form of letting go is not a function of erase and replace. It is making a

was to make it as some sort of celebrity. Basically @UP_Fair is a hopeless

new space for a new love.

romantic guy who also gives advice.

How similar are you to @UP_Fair? Are you as harsh?

Hopeless Romantic? Personal Therapist to heartbroken friends? In that case, I am @UP_Fair. HAHAHA! But, unlike @UP_Fair who comes out as someone who is really vocal and frank. I’m quite reserved and tactful.

I don’t really see those tweets as harsh, but rather as self-deprecation that is meant to be laughed at. I want people to see the error in their ways--the inaction on their part. It is not ensured that if you make the move it is going to yield the results you want, but making the move is vital in the search for love.

Tell us about your relationship with @UP_UJF? Oh, @UP_UJF! HAHAHAHA! It started as an innocent tweet to help

HALA! The best way to move on? You know the cliché stuff by heart. I’m going for the controversial one. Find a rebound. Seriously, guys find one.

Love rewires the brain and being with that person completes some sort of circuit. When that person is gone it similar to losing a love one through death. You feel incomplete. A rebound sorts out the problem by rewiring the brain to the state before you fell in love. Experts say this is how therapy works. You make a new connection to replace the severed one.

Then after this rebound phase, you wait for a new spark.

What’s your go-to #HugotFest song?

Almost is Never Enough by Ariana Grande.

I’d like to say we gave it a try

the UJF Team and of course shameless plugging on the UP Fair Team’s

I’d like to blame it all on life

part. And then I started reading tweets like, how supportive UP Fair was

Maybe we just weren’t right, but that’s a lie, that’s a lie

to UJF with hearts and all. I never assumed anything. So I tweeted, “@ UP_Fair wishes you luck in seeking #YourSuccessStory @UP_UJF. I’m

My love story in one stanza.

always here waiting. :) After party next week.” That was meant for the

What was the hardest lesson you learned from being in love?

followers. Then I started reading tweets saying that it was so malandi and the object of the landi was @UP_UJF. And I realized my mistake and it really sounded like I was flirting with the UJF account. Then Angelo

That it is a feeling of two extremes. The fulfilment of loving someone

Rosal told me that Andi Parungao was managing the UJF account. Of

cannot be separated from the pain that comes with it. That you cannot

course everyone knows about the last minute bid I did for her. So that is

shove this emotional roller coaster to stay and not move so that it cannot

basically the relationship between the two accounts. On a more personal

twist your fragile heart. That you cannot force a person to love you. That

level, I like Andi but we have never even had a conversation yet. She is

it is not love if you did.

one of those Happy Crushes. Andi is interesting for me.

Tell us about your love life right now?

NADA! *Googles “What is a love life?”* Wala nga talaga. HAHAHA! I’m in that zone of unrequited feelings. If you believe in the concept of the Friend Zone then put me on the deepest level. I am madly in love with this girl.

Do you have any plans for Valentine’s Day? Deliver gift (A signed Lang Leav book) to girl. REPORT. REPORT. ANOTHER REPORT. UP Fair.

What’s your message to all the single people out there?

How do you know its love?

Be happy. If you find a person you like make a move, fast. Then your criteria

You feel it. It is some kind of gut feeling. Then you rationalize everything

And okay lang ang hugot. Unexpressed emotions destroy the soul.

you say, you do, and what you think. You then come to the conclusion that you actually care for the person more than just a friend. You can’t eat and you can’t sleep. You anticipate their messages. You feel both

if it is for keeps is, “I’m already happy as it is. Are you making me happier?”

Is it love if you “fall out of it”?

NO!

20 QUESTIONS WITH JR GERONIMO As one of the *most experienced members of UP AdCore, JR Geronimo definitely has a lot to impart to the younger batches of the org. With a collection of random questions, here is his take on life, love, and all the lessons he picked up in between. Hillary Joven

1. What will you miss most about UP when you

on their own nowadays. However, I think men

graduate? The academic freedom, environment and

should still practice this. I still try to open doors for

relaxed student lifestyle.

people more often than not.

2. How did you and Ica get together? Gayuma nga guys.

Bakit ayaw nyo maniwala?

3. What’s the best thing you learned from getting your heart broken? If it didn’t work out, don’t be so down and low. Maybe it was just that God had another plan for you.

4. What’s the best pick-me-upper when you feel down?

Food? I remember when I was down, I bought Vanilla Coke, Dr. Pepper Cherry, Barq’s Red Crème, and Korean noodles. Hahaha.

5. What’s your favourite advertisement? The Malaysia Truly Asia campaign back in circa 2007 and the Hooray for Today campaign of McDo. The TVCs were just so inspiring and relaxing!

12. What’s the best GE you took? My AHs are the best. I’d say CW10 under Capili and Theater12 under Dexter Santos. We only wrote three papers for CW10 the entire semester. Haha. Theater12 is acting workshop. I got to make lots of friends and [it] kind [of] boosted my confidence by a notch.

13. Where did you get the money to pay for your D8 Game bid? Ganun talaga pag showbiz couple, we have sponsors. HAHAHA. (Author’s note: Ang lakas maka-Hunger Games.)

14. If you could be another AdCore mem for a day, who would it be? Natalya Ng. 15. Why? I will have a slumber party at her house at Greenmeadows. #mansion

6. Why did you apply to AdCore? Back in 2009, I saw

16. What’s your dream job? I want to have my own

the Coke Open Up Teenspeak activation around

business. It should be innovative and [have]

campus. They had coolers of coke on display! (Pero

few [competitors] when I start it. I want

wala akong naabutang Coke. Hahaha.) Because I

something that deals with food or women

love guerilla ads, it was then that I told myself that

(apparel, accessories, etc.) because

I wanted to join AdCore. I did join a year after.

there’s money in those markets. Hahaha.

7. What is art? As long as someone can appreciate

17. Give it your all or keep some for yourself?

whatever it is, it can be considered art.

8. Why did you shift to FA? I really love inventing things but I can’t comprehend complex theories and equations. I was a failure in Engineering so I decided to shift to Industrial Design. Basically, it’s still inventing/designing minus the complexity of things.

9. What keeps you motivated to do all your responsibilities? Reputation. Try to do your best in everything you do. Your name will benefit from it.

Although I’m kind of irresponsible nowadays. Huhu.

10. What’s the most important thing UP taught you? No matter how good you are, there will always be someone better than you. Also, you can’t please everyone.

11. Is chivalry dead? No but I think it’s less common because of feminism. A lot of girls want to do things

Give it your all! Don’t play safe all the time and end up regretting that you failed to give it your all. You cannot reverse time (as of the moment. Hahaha.)

18. Do you believe in old-style ligaw? I dunno? I guess any way is fine as long as both parties are okay with it. Diskarte is more important.

19. Give me a funny pick-up line. To crush: Uy papakita ko sayo bago kong crush. *points to a mirror with crush’s reflection* Ayun oh!

20. Girly-girl or tomboyish? Girly-girl. I love fashionistas. Hahaha.

THE

HUGOT HOW-TO

HOW TO MOVE ON/LET GO Some people move on from past relationships in just a month, some take

5. Don’t go hunting for a rebound. Take some time for yourself.

a year, while others are just so hung-up that they can’t keep track of time

Hang out with your friends (who probably had you at your best and

anymore. In any case, moving on and letting go is not an easy task. Here

worst throughout the relationship)! Hold a group sawi night with the

are some tips that’ll hopefully get you to stop binge tweeting patama

recommended films!

lyrics on Twitter while you listen to “Say Something” on repeat.

1. Stop FB-stalking. It won’t do you any good looking their posts from

6. Special Case: If you were never together in the first place, ‘wag masyadong bitter. Baka may chance pa.

the minute it ended, looking for the unsaid words hidden underneath the Facebook pixels. Remember: you can only hear unsaid words in your head. #Hugot

2. Don’t romanticize it now that it’s over. Remember, there’s a reason it ended in the first place. It wasn’t always holding hands and whispers of “I love you.” There were fights, and quiet moments, and moments that were anything but perfect.

3. Don’t be a hater. While you shouldn’t delude yourself into thinking you had the perfect relationship, you shouldn’t concentrate on the negatives either. Stay classy. Don’t badmouth them out of bitterness.

‘Wag ampalaya.

4. Don’t play the victim. As mentioned above, don’t be too quick to pin the blame. Be mature about it.

Recommended films: • For the person who wants to forget: Eternal Sunshine of the Spotless Mind (2004) has Joel Barish (Jim Carrey) discovering that his ex, Clementine (Kate Winslet), has decided to literally erase him from her memories and decides to do the same with her.

• Blue Valentine (2010) follows the tumultuous relationship of Cindy (Michelle Williams) and Dean (Ryan Gosling). This film is quite mature and a bit of a downer, as it concentrates on the troubles of the married coupled.

• P.S. I Love You (2007) has Holly (Hilary Swank) being pushed to move on with the help of her husband Gerry’s (Gerard Butler) letters, scheduled to be delivered to her after his death.

HOW TO DEAL WITH BEING IN LOVE WITH YOUR BEST FRIEND Can you pinpoint the exact moment “ILY!” turned into “I love you”? Was

4. Gauge your friend’s character. You know this person. How do

it during those late-night FB chats where you poured your heart out?

you think he/she’ll react? Will it be better or worse if you take your

Or was it when he/she gave you that special hug and it suddenly made

time or he/she finds out from someone other than you?

you feel like there were butterflies fluttering in your stomach? Having feelings for your best friend is a struggle, especially if you’re dancing on the line of “Should I tell them?” and “Is it worth the risk?” Here are some

Recommended Films:

tips that’ll hopefully help you make your decision!

• Made of Honor (2008) has Tom (Patrick Dempsey) dealing with his

1. Don’t.

2. Assess your feelings. Are they really romantic feelings, or are you misinterpreting your platonic love as something more? Sorry, it happens! You may just be extremely grateful that they’re there for you when no one else is. You may be latching onto your love for your friend in the hopes that it’ll turn into romantic love.

3. Weigh the pros and cons. Do you feel deeply enough that you’d be willing to jeopardize your friendship?

feelings for his best friend, Hannah (Michelle Monaghan), all while helping her out with her wedding as her maid of honor.

• In 13 Going on 30 (2004), Jenna (Jennifer Garner) wakes up as a 30-year-old woman, estranged from her best friend, Matt (Mark Ruffalo), and realizes that he is her true love.

• When Harry Met Sally (1989) asks, “Can men and women ever just be friends?” Harry (Billy Crystal) and Sally (Meg Ryan) argue this point throughout the entirety of the film.

HOW TO DEAL WITH YOUR UNREQUITED LOVE I don’t need to say more, we all know it sucks. Here are some suggestions

Recommended films:

that might help you get through in this painful and miserable time:

• 500 Days of Summer (2009) is a must-see film where quirky and

1. Know it’s nobody’s fault. Accept that “falling in love” usually is an act of the subconscious. There’s just no use in pointing fingers and taking blames.

2. Tone down your clinginess. Whenever you feel like reaching out to that person, ask yourself if you really, really, really need to.

Otherwise, just try to stop the urge.

3. Protect yourself. While some people understand what you’re going through, there are still others who would not miss the opportunity to

pretty Zooey Deschanel allures Joseph Gordon-Levitt with her big blue eyes, large curls, and empty vows.

• Charlie’s love for Sam in Perks of Being A Wallflower (2012) is exceptional in ways a torpe teenager could understand.

• Love Actually (2003) is a multi-plotted rom-com film set in England.

But what you really want to take a look in here is Mark’s (Andrew Lincoln) storyline in which he falls in a one-sided love with Juliet (Keira Knightley) and how he dealt with his situation.

take advantage of your weakness.

4. Enjoy the single life. Love comes if you wait patiently for it. Well, at least that’s what they say. Either way, you must learn how to deal with life with or without someone. And let’s admit it, being single can be really awesome.

5. Test your instincts. At the end of it all, everything comes down to

Bonus (because you need it): • Ramon Bautista & RA Rivera’s Tales From the Friendzone (TFTZ).

All episodes are available in Youtube for free insights and tips on how to deal with unrequited love from these two experts.

you and your decisions. Should you keep holding on? Or just let go?

Clear your head from every bias judgment and ask these questions to yourself from time to time.

HOW TO ENJOY VALENTINE’S ON YOUR OWN Just because it’s the season of love doesn’t mean only the couples can

5. Give yourself a break. Everybody deserves a treat once in a

take the spotlight. You too can have a share of your own Valentine’s

while. So get out of your busy schedule for a while and relax your

happiness. Here are some tips how:

tense muscles. You’re a human being, after all. Stop taking yourself

1. Stop moping. The absence of a boyfriend/girlfriend doesn’t make

for granted.

you any less accomplished in life.

2. Don’t be bitter, either. Nothing can ever be resolved by sulking except make you ugly and miserable. So put on your best smile and mean it.

3. Let it go. Yes, as Queen Elsa puts it. We’ve all made mistakes in the past and it’s just a matter of leaving it all behind us. Your life is standing in front of you.Don’t you want to feel the relief once you

Recommended films: • Forrest Gump (1994) is a Tom Hanks feel-good movie that will always make you realize the value of believing in oneself. No matter where you go, no matter how many people follow you, you are and should always be the boss of yourself.

• My Blueberry Nights (2007) is a Wong Kar-Wai masterpiece. While

learn how to say “the fears that once controlled me can’t get to me

it is clearly a romantic film, the main girl protagonist sets off for an

at all; up here in the cold thin air I finally can breathe” and actually

independent self-searching project.

mean it?

4. Spend time with friends and family. They are the ones who

• If you haven’t watched it yet, it’s the perfect time to watch Frozen (2013). This Disney-animated film defies the typical princess-prince

know you well other than yourself. You know you can always count

charming set-up by focusing more on the importance of the love

on them for a good time.

existing between siblings.

HOW TO MAINTAIN A LONG-DISTANCE RELATIONSHIP “Don’t bother trying.”

“It never works out.”

“End it while you can.”

Familiar phrases? Perhaps you’re one of those starry-eyed romantics hoping to defy all odds with a partner sharing your sentiments, but living all the way on the other side of the world. Don’t worry, despite all the negative things people say, we have some tips that could keep you and your significant other going strong:

1. Clear the air beforehand. Nothing good can ever come from

3. Focus on the bright side. Okay, your situation is hard, and not everyone gets it. There are too many downsides and opportunities wasted. But if you just look at the other side of things, you’ll see how your situation also gives way to some positives. This way, you could visit and be in different places with each other. You also now value the importance of little things and won’t take them for granted anymore.

Your trust and intuition improves as well, just to name a few.

4. Stop thinking about other people’s opinions. Remember that it is your relationship after all. Stop comparing what you have with other relationships because every relationship is unique. And never forget that whatever you have is still a relationship.

vague deals. It is better if both of you agree on the terms of your arrangement before you actually engage in a complicated relationship. Let’s face it, being in a relationship is tough and being

Recommended films:

in a long-distance relationship is even tougher.

• Going the Distance (2010) is a rom-com showing the common ups

2. Communicate. It is said to cultivate every relationship, even more so when distance comes into play. Communication is key. How else are you going to keep your bond intact? Make sure you communicate with each other on a regular basis, but also try not to make things tedious and mundane. Learn to explore all facets of your personalities and discover new things together. It shouldn’t be hard, given all the available technology today. But remember, too much of a thing is never good. Set limits for yourself.

HOW TO FIND “THE ONE” 1. You don’t. “The One” finds you.

Recommended Films: • Serendipity (2001), as its title suggests, is all about what we’d call “being meant.” Jonathan (John Cusack) and Sara (Kate Beckinsale) find each other by a series of chance circumstances.

• Before Sunrise (1995), Before Sunset (2004), and Before Midnight (2013) are a series of films about Jesse (Ethan Hawke) and Celine (Julie Delpy), who meet thrice in the span of 18 years. The films depict these three points of intersection, how they change as people, and how their feelings change for each other.

Pauline Macaraeg and Shea Martinez

and downs of a couple in a long-distance relationship.

• The Notebook (2004) has Ryan Gosling and Rachel McAdams in a classic romance movie dealing with separation due to social differences.

• For a more weird and imaginative take on the subject, Il Mare (2000) is a delightful Korean film that defies the odds of time differences.

It is a story about the love of two individuals who lived at the same house by the lake connected by letters sent from different years.

ROMEO, ROMEO. WHEREFORE ART THOU CREATIVITY? AdCore is home to some of the most outrageous and sweetest couples, real or not. Though our couples leave us with much joy, as we pursue creative professionalism in the organization, it might be high time to join in the bandwagon and spread the love.

With love having inspired some of the world’s most famous works of art, poetry, music and architecture, scientists continue to look into the relationship of our love-stricken hearts and our creative minds. One of the most noted scientists in this field is Helen Fisher, Ph.D., a biological anthropologist and world-renowned author. Her research shows that romantic love stimulates a portion of our reptilian brain, responsible for producing dopamine, a hormone associated to the reward circuitry of our bodies. This portion is known as the Ventral Tegmental Area or the VTA. The VTA is essential for cognition, motivation and our creativity. The high-levels of dopamine produced in this area when we are in love actually makes us creative by lowering our “effort threshold”.

IT SIMPLY MEANS THAT THE HIGHER DOPAMINE LEVELS ALLOW US TO BE IMPULSIVE, PURSUE THE UNKNOWN AND BE MORE FOCUSED WITH A LITTLE LESS EFFORT. Studies conducted by Helen Fisher’s group also revealed that the kind of relationships we seek actually affect our creativity. People who seek casual relationships activate their analytical skills and become more focused on the present while people who are in search of romantic relationships activate their long-term focus and actually have a better chance of realizing their creativity. Romantic relationship-orientations actually allow us to think of more diverse solutions to a problem due to the use of global processing. For example, when we consider Valentine’s Day plans, people who are in romantic relations would consider solutions that would “make Valentine’s memorable” while others would focus on more concrete options such as a present. In fact this burst of creativity is not at all limited to our relationship dilemmas.

POP ARTISTS WEREN’T LYING WHEN THEY SAID THAT THE WAY WE SEE THE WORLD CHANGES WHEN WE’RE IN LOVE. THE RELEASE OF CREATIVITY IS CARRIED OVER TO ALL OUR DECISIONS AND ACTIVITIES. Just imagine how we could be even more creative with our projects and other organizational tasks.

All these wonderful benefits of being in love actually raise the question of whether we should be in an actual relationship to harness the benefits. It turns out that being in love is enough to trigger this series of brain chemical reactions. Romantic relationships due to their emphasis on farther future allow the person to see the forest instead of the individual trees.

So the next time you head over to the UP Fair, attend the University Job Fair or head over to the AdHouse open yourself to the idea of a romantic-creative relationship. Laurie Lioanag

MOMENTS OF STEADFAST EXCELLENCE

Shalimar Cenidoza

Elysia Santos

Francis Dale Ambrocio considers re-applying

Sylvie was part of the

for AdCore as one of his significant “Steadfast

AdCore Week team

Excellence” moments. Using everything that he

last year and despite

learned from his previous application process,

having some MIA team

he aimed to be the best that he can be. He put in

mates, cheer practices

extra effort, focus, and dedication to the entire

until 12mn, and exams

application process the second time around.

almost every other weekend, it was really

This February, it’s only fitting that we celebrate the love

fulfilling for her that she

that brought us together: our love for UP AdCore. And what

got to see their plans come

better way to show that love than to live out the 3 org core

to life, especially when they

values? Here, some of our future members share their

trended for more than 10

buddies’ moments of Steadfast Excellence. Hillary Joven Zak Ferrer My buddy showed steadfast excellence when he was working under Project X (now Brandhub). The client wanted a lot of things and the communication was poor.

But he still accomplished all the things needed and even delivered above the expectations of the company.

hours(?). #TatakAdCore Kiara Gilles I interviewed my buddy, Kuya Jedo about one of his “Steadfast Excellence Moments” and he shared how he ran as AdCore’s VP for PRP when he was in third year. It was inspiring; I saw his passion, dedication, and determination. I only

Jodie Bibat

hope that I will also be able to make a difference

Klo’s “Steadfast Excellence”

through AdCore, no matter how small.

moment: 3rd year, first semester: It was Klo’s first time to be active in AdCore. She had 3 projects (Freshie Week, AdDition, and TeenSpeak). She was Best PRP Manager and CS that semester!

Bryan Domingo

#proudmoment

Celz is one of the few new members who has already had quite a number of ‘Steadfast Excellence’ moments since her app process last sem. For her, these can be simple instances like whenever her boss in AdSchool would commend her for her brilliant ideas, whether for publicity materials or for an event’s theme. One doesn’t need to be part of Creatives to know how difficult it is to craft an inventive idea, or to make something great out of nothing. It’s those times that make her proud of what she has contributed to her team and AdCore.

Monica Mabuti My buddy, Kuya Kervin (Kervin Salayog), tells me one of his Steadfast Excellence moments was being chosen to be project head for this year’s TeenSpeak. Inspired by the success of the project in the previous years, he has set the bar even higher and aimed to really make things bigger and better for the contestants this year.

(Note: bonggang sponsors and prizes! Plus I’m told the finals will be a really huge event!)

Truly, here in AdCore, everyone is driven to keep on growing and achieving more.

Katrina Isabel Trillana My buddy, Angelica Chong, speaks Chinese and continues to be excellent at it. She is always open and ready to learn new vocabulary and be better at it every day. Soon enough, I know that she can alternate speaking in English, Filipino and Chinese as if they were all her native language!

Top 5 Favorite

AdCore OTPs Chandler and Monica Ron and Hermione Queen Elsa and Jack Frost By just reading these pair of names, you probably felt giddy and mushy imagining them together. That feeling of wanting to put romance between them is what we call today as shipping. Assertive or passive, all of us have this couple that we really root for.

OTP, or One True Pairing, is defined by the Urban Dictionary as “characters that a person thinks work well together.” As teams working together for various AdCore projects, it’s inevitable to notice how sometimes a pair of our orgmates seems to stand out; making you realize they quite work well... together. That is why we’ve made a lot of pairings in this org already, and continue to wish that someday they become just like the successful couples we already have.

Because it’s that time of the year again where hearts who have yet to find their other half are left to do nothing but sit and watch happy couples celebrate, why don’t we take time to look at some of our favorite AdCore OTPs instead, and make our hearts giddy and excited for the season of love.

We know it easily gives us joy and delight picturing these people together! Denise Valdez

5. ANTON CORDA AND CHRISTA ALIM These 8.1 new mems are almost always together. Going to BA,

1

2

Whether it’s mere friendship that ties the two of them together, a lot

at the tambayan, or just along

would like to think there’s more to

the streets of UP – it would be

it in between.

easy to spot them together. We

How can you not notice how

don’t know if those were all

detailed Anton described Christa?

coincidences, but these pictures truly prove that they’ve shared a lot of moments together.

3

5

(Photo 5) Not to mention he even knows what her horoscope says!

And don’t forget how he wrapped

Whether it’s mere friendship that

this birthday greeting with that line

ties the two of them together, a lot

that made this OTP even stronger:

would like to think there’s more to it in between.

4

“Cliché pero this message is not enough to show how wonderful a person you are.”

Thank you, Anton, for letting us

1 Team AdDition 8.2 Meetings, because they even belong to the same team! (we’d like to believe it was intentional) 2 UP Pep Rally 2013 3 UAAP Cheer Dance Competition 2013 4 And doing buddy tasks together, because they’re one happy buddy family!

know how beautifully you see Christa in your lens. Your birthday greeting has earned this OTP a lot of points!

4. JOHN FRANCIS BUDUHAN AND HILLARY JOVEN (BUDULLARY) Sorry, girls of TDF who fell in love with John’s abs in

No wonder even Hillary’s mom doubts their “friendship”.

that UJF 2014 promo episode. If John were to date a girl, AdCore is already rooting someone for him – his best friend Hillary. No matter how shady chances may seem for this pairing, we’d like to believe that they’re perfect for each other.

And when Hillary gets AdHacked and posts this on her wall Sorry, Ice. You can’t join the warm embrace of the couple next to you.

Don’t you think they’re

John comments with this, unhacked. This is it!

adorable? They look like a young couple

What’s not to love about this OTP? We just hope it

going on a

gets stronger!

Sunday date!

3. MAYRICK ONG AND LORRAINE UY (LORRICK) Maybe the Chinese practice of arranging marriages isn’t so bad after all. Because of this Chinese OTP, some are made to wish that Lorraine’s and Mayrick’s parents continue the Chinese tradition. Although they’re always within a large circle of friends when seen together, they manage to make the audience visualize just the two of them together and picture them as a couple.

They’ve been

But thanks to AdCore, they’re given more chances to

to Antipolo

spend time with each other alone after being tasked

together…with

to parent their app buddies and help them in doing

friends

buddy tasks.

Spent

Hopefully after this sem, pictures of this OTP alone

Valentine’s 2013

will no longer have to be candid

together…with friends And spent a lot more mornings with each other’s company… and friends’.

Or edited

2. ALAN MIRANO AND GALE GRIEGO It’s very easy to

They were even

imagine them

cute parents to

actually dating.

their buddies

And come on,

last sem! Look

they’d look really

at that matching

cute together if

attire they wore.

ever, right?

#ootdcouples

Well, sometimes it gets shaky because of intervening opportunities with different opinions from other mems.

It doesn’t mean that when you’re a VP, you can’t be part of an OTP. Even on a busy day, when both Gale and Alan are in the tambayan, you’re most likely to catch them teasing

But in the end these situations only give us more reasons to love them

each other, running after each other,

and more evidences to hope for this OTP to come true

or simply being adorable doing things together. That’s why this pair is easy to gain people who ship them.

From being high school friends

P.S.: Don’t worry, Alan. Gale has

in Maksci, AdCore has become an

her eyes locked on you.

extension of their friendship – or what some would like to believe, romantic relationship.

1. OWA SEGUIN AND NADINE MAGTIBAY It’s very easy to ship these two people who define OTP: “characters that work well together.”

True enough! They’ve been

In joining AdCore

together in high school

In their buddy family In their high school barkada escapades AdCore OTPs may have come and go, but this one just keeps getting stronger. To top this list, we give you an OTP you will tell other people about. The pairing of Owa

In their first classes in college

And basically almost everything they’ve been through in their life journey.

and Nadine is a tie that transcends beyond AdCore. In the words of Owa himself, “Ikaw lang ata yung friend ko na tumatagos sa lahat ng aspect ng life ko--sa highschool, sa church, sa college (org) :))”

Whoa, seven years! But that’s just a little number compared to the forever we’re hoping this OTP shares together. And that is why this is our top 1 OTP! Aren’t they the best?

Hi Kristian Tayo, You’re one of the nicest guys in AdCore and I’m so glad to have met you. You’re so nice and so cute and so approachable that I feel comfortable around you. I hope I can get to know you more and we can be friends (or maybe more) over our time in AdCore. :)

Hi Carlos Quimpo!

#LetItGo ADCORE CRUSH CONFESSIONS

I have a crush on Kirby Zabala.

Hahahaha. Don’t judge me.

Cute niya eh. I like the way he carries himself. Too bad, graduating na siya. I’ll just wish for him to be happy. </3

Conceal? Don’t feel? Don’t let them know?

Ang bango mo tignan sa photo mo sa sigsheet nung app pa lang ako. Hihi!

Hi Carlos!

You make my heart really happy whenever you’re around. :)

Hi Gelo di ka naman na

Nuh-uh. Not this month. Not anymore.

member pero lakas pa din ng appeal mo bakit

Everyone knows that AdCore is home to plenty of

ganun? #UltimateCrush

very creative and talented people. But we, mems and

#DamingKaagaw

future mems also know that our dear org houses a lot of beautiful faces and souls too. No wonder we easily find ourselves feeling attraction towards others within the org. Because of this, it’s no surprise that quite a number of love affairs have already sprung, grown, and been nurtured in AdCore.

Hello Rap! Crush na kita since noong app batch natin. Sana magpakita ka naman sa tambayan!

Unfortunately, not everyone is courageous enough to take their secret liking to the next level. Even in a fun and friendly group of people, the walls of the torpe are never easy to break down. This is why Juiceletter has come to your rescue, and opened gates to at least let a piece of your heart reach your person of interest.

JAN HABANA ANG TANGKAD Crush ko po yung AVP ng Juiceletter. Hehe

hi Bela Cruz ang ganda mo po. I love you!

MO NA NGA ANG HOT PA NG KATAWAN MO PLUS ANG GWAPO MO PA UGH PENGE PO NG GRADPIC PARA REMEMBRANCE HIHI <33333333333333333333333333

It doesn’t matter how shallow or grave these emotions could be. But it sure does matter to make

There’s this future mem who’s really cute. During one event, he was seated beside

him/her happy by simply knowing that someone

my friend. I was trying to get my friend’s attention by smiling. As in ang tagal ko siyang

sees his/her beauty.

nginingitian. Sobrang nakakahiya kasi hindi ako napapansin ni friend. Tapos tumingin si crush then it was him who smiled. Hindi ko alam kung anong ma-f-feel ko kasi ang cute niya

Because it’s the month of love, we’re letting love

rin mag-smile pero sobrang nakakahiya talaga.

triumph over fears.

Because it’s the month of love, it’s time to #LetItGo. Denise Valdez

Crush ko si Fritz.

Kasi ang cute niya. Funny. Tapos makulit. Pero di ko pa kasi siya ganun kaclose so hanggang crush lang hehe

Pick me up

“Asthma ka ba? Kasi you take my breath away.”

You’ve probably heard of these flirty one-liners called “pick-up lines” from the internet or from your friends. And because this month is the season of love, you are bound to hear them more often. Whether to impress that special someone (although success is not guaranteed), to make you feel that you don’t have a one-sided relationship, or just for the fun of it, try using these cheesy pick-up lines we’ve collected from various sources. Who knows? They might work for you. Maisie Joven

Leggings ka ba? Kasi leggings ka nasa isip ko.

Ang puso ko parang salamin. Kahit ilang

Denise Castro

beses mo pang basagin, kapag tiningnan mo,

Sana camera na lang ako. Para ngitian mo naman ako. World News Network You’re like a Double Down. You make my heart beat fast. JR Geronimo

nandyan ka pa rin. World News Network Piso ka ba? ‘Cause you’re my pisof mind in this crazy world. Viel Vidal Pizza ka ba? Crust kasi kita eh. Pick Up Lines Galore

Tatakbo ka ba sa eleksyon? Kasi botong-boto sa iyo ang parents ko. Good Filipino

Facebook ka ba? Kasi gusto kitang i-tag...i-tago sa puso ko. Jan Manto

Floorwax ka ba? I love you. Oops, nadulas.

Elijah Dizon

Ang pag-ibig ko sa iyo parang pagkain.

Please, huwag mo naman sayangin.

May lahi ka bang keyboard? Type kasi kita. World

Anonymous

News Network

And, finally, from the great Senator Miriam Defensor Santiago: Kapag namatay na ako, huwag na huwag kang pumunta sa libingan ko.

Baka tumibok uli ang puso ko.

Kutsara ka ba? Kasi papalapit ka pa lang, napapanganga na ako.

Suicide, homicide, insecticide... lahat ito pamatay. Pero kung gusto mo ng pampabuhay, i-try mo ang “by my side”.

Pwede na ba kitang tubusin? Ang laki na kasi ng Are you Jamaican? Because Jamaican me crazy.

Good Filipino

interest ko sa iyo eh. World News Network

‘Di bale nang mema ako. At least, memagmamahal

Life without you is like a broken pencil...pointless.

Good Filipino

sa iyo. Viel Vidal Test paper ka ba? Kasi kanina pa ako nakatitig sa iyo. World News Network Cup Noodles ka ba? Kasi Lucky Me. Hillary Joven EDSA ka ba? Hindi kasi ako makapag-move on.

Pustiso ka ba? Kasi I can’t smile without you.

World News Network Pumikit ka. Iyan ang buhay kapag wala ka. Denise Valdez Juice ka ba? Sunkist naman diyan! Anonymous

World News Network Para kang AdCore...kasi beyond gr8ness Dalawang beses lang naman kitang gusto makasama: now and forever. Good Filipino Pagod ka na ba? Kanina ka pa kasi tumatakbo sa puso ko. Blessa Mendoza

ka sa puso at isip ko. Anonymous Nakakapagod umupo. Pwede bang tayo na lang?

Good Filipino

References: • http://www.pickuplinesgalore.com/ filipino.html • http://wn.com/Funny_Tagalog_Pickup_Lines!

• http://www.goodfilipino.com/2011/02/ best-english-and-tagalog-pick-uplines.html