The Lakelander Issue 101

You were made to keep moving. So when pain slows you down… that’s where we come in.

Our expert orthopedic care includes a wide range of specialties using advanced surgical procedures, leading edge technology, and innovative solutions to provide you with an individualized treatment plan in areas like:

• Sports Medicine

• Total Joint Replacement (Hip & Knee)

• Shoulder and Elbow

• Hand and Wrist

• Foot and Ankle

• Spine

• Pediatric Care

• Trauma

To learn more, call 863.284.6784 or visit myLRH.org/Ortho.

How to use a QR code:

1. Open your smartphone’s camera.

2. Hold it over the QR code.

3. Click on the link that pops up.

Your Health. Our Promise.

Top Producers

The market is ever-changing, and buying or selling a home is emotional and stressful. Seeking peace of mind? Meet some of the area’s most exceptional, experienced agents.

story by RJ WALTERS

Inspiring Interiors

Go behind the scenes with two of the area’s finest designers of aesthetically pleasing, wonderfully functional spaces. You’ll be sure to leave inspired.

Historic View, Modern Luxury

You probably have gazed at 426 Palmola St. as you drove or jogged by. But do you know the rich history of the iconic home or the story behind its recent massive renovation?

story by JENNA MACFARLANE

PUBLISHER

Curt Patterson

ASSOCIATE

PUBLISHER OPERATIONS

Jason Jacobs

EDITOR, CONTENT STRATEGIST

RJ Walters

CREATIVE DIRECTOR

Jonathan Sierra

VP, FINANCE

Deb Patterson

GENERAL COUNSEL

Ted W. Weeks IV

ISSUE 101 THE HOME ISSUE

ADVERTISING

ADVERTISING DIRECTOR

Curt Patterson | 863.409.2449

ADVERTISING SALES

Jason Jacobs | 863.606.8785

Sharon Blackburn | 813.789.4361

CONTRIBUTORS

Jenna MacFarlane

Adam Spa ord

CREATIVE

DIGITAL MEDIA PRODUCER

Jordan Randall

GRAPHIC DESIGNERS

Briana Chenot

Noelle Gardiner

PHOTOGRAPHERS

Jordan Randall

Madi Elizabeth

Noelle Gardiner

CIRCULATION

CIRCULATION DIRECTOR

Jason Jacobs

DISTRIBUTION

David Heideman

The Lakelander is published 12 times annually by Lakelander Media, 1505 Florida Ave. S, Lakeland, FL 33803. Reproduction in whole or in part without express written permission of The Lakelander is prohibited. The Lakelander is not responsible for any unsolicited submissions.

“Trust in the Lord with all your heart, and lean not on your own understanding. In all your ways acknowledge Him, and He will direct your paths.” Proverbs 3:5-6

CONTACT

Lakelander Media, 1505 Florida Ave. S, Lakeland, FL 33803

Customer Service: 863.701.2707 TheLakelander.com

COME, MAKE YOURSELF AT HOME

Welcome to America… …where the homes are bigger and the families are smaller than they were 75 years ago.

• In the 1950s the average home size in America was 983 square feet. In the 2020s that number had ballooned to more than 2,500 square feet.

• In the 50s the average American household consisted of 3.51 people, a number that had dropped to 3.13 by 2022.

…where funny facts about homes prove humans are as weird as you’ve always thought they were—and maybe weirder.

• A recent study by Zillow found that homes with charcoal or smoky to jet black doors sell for $6,271 more than expected. (I’ll see you at the paint shop.)

• Another study, this one by Cinch Home Services, speculates 1 in 10 Americans have moved because they thought their house was haunted.

…where people don’t stay in one place all that long and the markets follow suit.

• The average American moves 11.7 times in a lifetime.

• Mortgage interest rates have been as high as 18.63% (hello 1981) and shrunk all the way to 2.65%. (January 2021) You are free to feel whatever way you please about the current 7-8% rates.

“Home” means countless things to di erent people, but the fact is we all yearn for home and need a place to rest our head, recharge our batteries, nd solace when life hurts and make memories.

We sometimes put too much stock into it, and other times we grow weary when we don’t have that de ning space.

is issue is part fun (check out a spectacular golf simulator game room renovation), part wisdom (not mine; see the decades of real estate experience included in these pages) and part practical knowledge (if you don’t need a roof right now, you will soon enough!)

ankfully, Lakeland has an incredible number of dedicated professionals to guide you through the home buying and selling processes, renovate and x up your current space, and inspire you to rethink the place you probably spend more time than anywhere else.

So turn the page—come and stay a while. Hopefully you will feel right at home.

RJ Walters EDITOR

CONTRIBUTORS

ADAM SPAFFORD

Adam came to Lakeland in 1999 to attend Florida Southern College and, except for a 20-month graduate school stint in Massachusetts, has been here since.

When he’s not writing page-turners for e Lakelander, he trades stock and index options.

JENNA MACFARLANE

Hailing from Sarasota, Jenna MacFarlane is a Southeastern University graduate who fell in love with Lakeland when she arrived.

Jenna earned a degree in communications and is passionate about her craft; she believes the highest form of art is hope and seeks to communicate it in every piece she writes.

@jenna_macfarlane

NOELLE GARDINER

Noelle grew up in Lakeland, and is currently pursuing a dual degree in Media Production and eatre at the University of Florida. She is passionate about photography and has spent the past year taking theatrical production photos, sports photos, portraits and more in Gainesville and Lakeland.

Her work has been featured by WUFT News, e University of Florida Yearbook, and now e Lakelander! In the future, she hopes to combine her love of the performing arts and her skill with media by pursuing a career in arts marketing.

WRITTEN BY ADAM SPAFFORD

PHOTOGRAPHY BY JORDAN RANDALL NOELLE GARDINER

DESIGNED BY BRIANA CHENOT

DEVELOPED IN PARTNERSHIP WITH STRONGHOLD ROOFING AND SOLAR

(Left

A GREAT PRODUCT EVERY SHINGLE TIME

the old saying goes, there’s no such thing as an overnight success, but Lakeland’s Stronghold Roofing and Solar might be about as close as a company can get. It completed its first roof in October 2018 and today, with 75 employees, puts a new top on 25 homes per week. It’s expanded outside of Polk to Hillsborough and Sarasota Counties and even offers services in Georgia.

The reviews are great and the business is booming—so how did it happen so swiftly?

Founders Nathan Patterson and Matt Coyle had known each other for years when, while having a conversation in the midst of watching their kids compete in the elementary olympics at Lakeland Christian School, the idea of Stronghold took shape. Between Coyle’s extensive real estate experience and Patterson’s entrepreneurial bent, the pair saw an opportunity to improve the roofing service available to Lakelanders by taking a straightforward approach and finding the right people to do the job well. So Nathan became a roofing contractor and Stronghold was born.

“We joke that when you show up and you’re honest, it blows people away,” Nathan says, “but it’s really true. And if you mess up, fix it quickly. Our success is based on professional customer service. What you see is what you get with us. For example, when we say we don’t make any money on wood replacement, it really means we don’t. Roofing is not rocket science; it’s just treating people well.”

Stronghold’s straightforward approach helps customers deal with the stress of one of home ownership's most expensive maintenance items.

That’s even better news when one considers the state of upheaval the home insurance market in Florida is in.

“We all can tell when someone is genuinely looking out for us – and we genuinely look out for our customers,” Nathan says. “Matt emphasizes our connection in Lakeland: our families are embedded in the community. We’re not going anywhere and our reputation means a lot to us."

to right) Brandon Patterson, Matt Coyle and Nathan Patterson are at the forefront of Stronghold Roofing and Solar.

Nathan’s brother, Brandon Patterson, also works for Stronghold. Their father, Curt Patterson, is no stranger to building a business in Lakeland, where he is the founder and publisher of The Lakelander magazine.

Of the company’s posture toward those it serves, Nathan says the secret–which is really no secret at all–is leadership’s faith in Jesus.

“Our business is also our ministry,” the LCS alum says. “I’ve had opportunities to witness to more people selling roofs than any other job in my life. I’m not really sure why that is although I know it’s because we’re on Earth to do more than just replace roofs.”

That posture also extends backward toward Stronghold’s employees. Every man installing a roof at Stronghold’s behest is not a subcontractor; rather they are an employee with workers’ comp and health insurance coverage.

“That’s very unusual in this industry–and it’s also why I think we’ve never lost a crew,” says Nathan. The employee-only approach allows Stronghold to control production. “If there’s a problem, we’re back on the roof within 24 hours to fix it.”

Nathan’s also quick to praise Stronghold’s more terrestrial members—the sales and marketing staff—for helping deliver great service.

From the outside, the local roofing industry appears quite crowded. A quick search lists upward of 40 contractors in a 10-mile radius. It begs the question: even if Stronghold does great work with excellent customer service and provides benefits to employees that many roofing companies don’t, how can it remain competitively priced?

“Our strategy is really volume-based,” explains Nathan. “Our margins are lower than many competitors, so we can give everyone high quality materials at a great price. We don’t install bad shingles.”

They are a proud GAF Master Elite installer, and most of their products include a 10-year warranty.

Although traditional roofs comprise the majority of Stronghold’s business, it also works with GAF solar shingles and has branched out into the septic and plumbing businesses as well. It seems to be a recipe for success as Nathan says the majority of new business comes from referrals now.

“There’s beauty in the simplicity of installing a roof the right way, giving our crews the tools to do a great job, and making the customer feel comfortable that it won’t leak and it’ll last. That’s why we have so many referrals, I think. It speaks volumes to us.”

Indeed, as Matt says succinctly: “We are blessed to be able to run this business—it’s a privilege and an honor.”

505 Martin Luther King Jr. Ave Lakeland, FL 33815

863-400-0273 StrongholdRoofing.com

Wings, Wonders and Wonderscapes

WRITTEN

BY

RJ WALTERS

There is beauty everywhere. From diverse ecosystems to scenic views to the stunning artistry of wildlife at a macro level.

And world renown local photographer Andy Glogower cannot wait to share candid shots that prove this, from as close as our proverbial backyard and from places across five continents, when his “Wings, Wonders and Wonderscapes” exhibit opens at The Mulberry Cultural Center on June 27

“What I want people to come away with is just there’s beauty everywhere—from wildlife to scenic places. And I want to give people a hope and desire to travel to some of the places my wife and I have had the gift to go to,” says Glogower, who earned a bronze medal for Team USA in the 2023 World Photographic Cup.

One of the centerpieces of the exhibit will be “Huey, Dewey and Louie,” a stunning photograph of three owlets he captured in Seffner. That photo (highlighted on this page) is also going to be on display at Tampa International Airport from June 26 to August 25 as an honor for taking home 1st place in the Nature/Science/Animals category of the 2024 Florida Museum of Photographic Arts competition.

His local exhibit will feature several dozen photos, and Glogower joked in mid-June that he had “curated 25 down to about 50” as he attempted to whittle down the prints to an intentional number.

The exhibit will run through August 9, beginning with an opening reception on June 27 from 5 to 7 p.m. that will include refreshments and opportunity for attendees to mingle with and hear from Glogower.

One of his friends, Rob Beaudreault, put together poems to present alongside three of the pieces that will be on display. Similarly, one of the photos that will be on display was actually inspired by a short story written by a student at Harrison School for the Arts.

You can check out some of Glogower’s work by visiting his Instagram page at @andyglogowerphotography.

PHOTO BY ANDY GLOGOWER

A BREAKTHROUGH SUNSCREEN

That Mirrors a CEO’s Personal Experience

Locally owned and operated Roskin Beauty is a natural skincare line that is as much about mineralbased products that create radiant skin as it is about the founder’s journey to find her own beauty within.

Rohini Philip was born and raised in India, where she earned a degree in pharmaceutical science and set her sights on a career in medicine.

In her 20s, she married her husband Rengit, and the couple moved to New Jersey, where he was completing a residency program.

In the span of a few years she became a wife, moved to a new country and gave birth to the couple’s first two children, both daughters. There were a lot of good things happening all at once, but it was a whirlwind that turned into an elongated season of searching for what her purpose was outside of being a spouse and mother.

“I was always making my plans and doing things, and every time I tried to do something it would fail,” recalls the now 42-year-old mother of three who is the CEO of Roskin Beauty. “I kind of felt like chains were pulling me back every time I tried something.“

Eventually the couple moved to Lakeland to be closer to Rengit’s parents, and she continued her education, earning a Master’s Degree in public health from University of South Florida. Over the years she also recognized a passion for formulating products—at first in her home kitchen, developing products

that could help her oldest daughter manage severe allergies.

Still, at 35 years old, she was searching for something more.

Then one day, completely out of character for her, she posted the following on social media:

“I'm going to the Himalayas, who is coming?”

She wasn’t much of a hiker, and she didn’t know if anyone would even take the post seriously. One friend responded with a “Yes,” and then another, and before she knew it, she was on the other side of the world hiking, rappelling and climbing. It was there she literally had a mountaintop experience that forever changed the trajectory of her life.

“God called me and he kind of isolated me,” she says with a gleam of deep appreciation. “I’m there on top of that mountain and I took my diary out and wrote, ‘I’m going to do this. I don’t know what the business will be, but I’m going to come back and begin the process of starting my own business.’”

She said she felt so small in that moment, taking in the vastness around her, but also very humbled and encouraged because she knew for certain that God was with her on the journey.

As time has proven, God has used people to help propel her forward on her entrepreneurial path. A prolific pharmaceutical businessman who had been one of her professors in India affirmed her business idea, she connected with a local chemist and she found a production facility in Clearwater to work with.

WRITTEN BY RJ WALTERS

STUDIO PORTRAITS BY JORDAN RANDALL DESIGNED BY BRIANA CHENOT DEVELOPED IN PARTNERSHIP WITH ROSKIN BEAUTY

One of Rohini's most transformational experiences, which was a catalyst for Roskin Beauty, happened on a trip to the Himalayas.

“Sunscreen is one of the harder things to do and something that people need, so even though there might be easier paths or ways to make money quicker, I wanted to create something that could benefit everyone.”

Rohini Philip, Roskin Beauty CEO

Those were just some of the elements that lined up and eventually made it possible for Rohini to launch Roskin Beauty in March with their initial product, Invisible Mineral Matte Facial Sunscreen, which is rated SPF 33 for broad spectrum coverage.

“Sunscreen is one of the harder things to do and something that people need, so even though there might be easier paths or ways to make money quicker, I wanted to create something that could benefit everyone,” she says.

She has formulated a clean medical grade sunscreen that offers 88.5 percent blue light protection, is 20 percent non nano zinc oxide and dermatologist approved to use on a daily basis on all skin types. She is not completely against chemical sunscreens, she just believes she provides a safer alternative.

“Ours is more biodegradable for beaches and marine life—it’s earth friendly,” she says. “Ours tests very well with people with sensitive skin, it can go on under your makeup, and it’s non-tinted which means the whole family can use it.”

People can order the product off of Amazon or roskinbeauty.com. Locals can also pick up the sunscreen at Pink Glow Wax Co. in Winter Haven, and Rohini’s team is working diligently to get into other local retailers.

She is eager to expand her line to additional products, but understands more than ever the virtue of patience and waiting on God’s timing.

She appreciates the support her husband, a Doctor of Internal Medicine, has provided her, and she is forever grateful for her deep Catholic faith that God has used to develop and sustain her.

“God will put you in positions, where if you decide to do that one small step, He will guide you and put people in your direction to help you respond to that calling.”

LEARN MORE ABOUT & PURCHASE THE REVOLUTIONARY SUNSCREEN

RoskinBeauty.com 833-220-0040 sales@roskin.co

here are more realtors in Florida than any state in the country—but you need only one, the right one, to help you buy, sell or rent a home.

So where do you begin? Massive global listing sites? Seeing which faces are on benches when you're at a traffic light on South Florida Avenue?

Google Reviews plus word-of-mouth multiplied by a compelling presence on social media?

There's no perfect answer, but history and experience are generally a reliable indicator of who some of your best option are locally.

Our Featured Top Producers are all among the Top 100 local realtors in sales so far this year, and they are each deeply devoted to successfully guiding you through the complex and emotional journey of buying or selling real estate.

WRITTEN BY RJ WALTERS

PHOTOS BY MADI ELIZABETH, JON SIERRA AND NOELLE GARDINER

DESIGNED BY NOELLE GARDINER AND BRIANA CHENOT

"

ADHERING TO EACH CLIENTS’ PARTICULAR TASTES CAN BE CHALLENGING, BUT HANDING THE KEYS TO A SATISFIED CUSTOMER IS EXHILARATING EACH AND EVERY TIME."

hristine and John Hubbert have become a real estate tag-team to be reckoned with thanks to the unique lenses they have seen real estate through over the years and their driving passion to make a difference for Lakelanders.

Christine first acquired her real estate license in 2015 when she was a regional property manager for Publix, overseeing more than 100 of the grocery giant’s shopping centers. She also developed a thorough understanding and appreciation of finance during her time working at MidFlorida Credit Union.

Her husband John earned his chops working in sales for a Lakeland contractor, where he gained a passion for helping commercial and residential customers achieve their dreams.

He obtained his real estate license in 2019, when the couple launched Team Hubbert, which has now grown to a team of 16 agents, renown throughout Central Florida for utilizing trusted local connections to ensure every client’s needs are met in a timely and professional manner.

“Our connections and ties to the community guarantees that we have the marketing, lending and contracting professionals available to our buyers and sellers when it’s business as usual or when the unexpected occurs,” Christine says.

Team Hubbert’s recent transition in brokerage to Berkshire Hathaway HomeServices - Florida Properties Group has granted them access to some of the most advanced real estate technologies available, making the process as simple and personal as possible for their clients, no matter their level of experience.

What’s the difference between what being a real estate agent is really like and what you thought it was going to be like?

The world of real estate is fast paced, but rewarding. For those who expect a standard work schedule, the task may seem daunting. Meeting future homeowners’ needs requires flexible hours and an open line of communication throughout the process of home showing, inspection, and finalization of a purchase or sale. Adhering to each clients’ particular tastes can be challenging, but handing the keys to a satisfied customer is exhilarating each and every time.

THE HUBBERTS' TOP TIPS FOR BUYERS IN TODAY’S MARKET

This is the person that will fight for your best interests and give trusted recommendations to best handle each task. Experience is paramount, as each home presents its own unique obstacles to navigate.

Get pre-approved with a local mortgage lender.

This gives the best insight into your purchase power, with consideration of a down payment and monthly payment that you’re most comfortable with.

Don’t be discouraged by the rapidlychanging market.

Find a realtor you are confident in. 1. 2. 3.

New homes are available every day; for every deal that doesn’t pan out, there will always come a property that you’re sure to love even more.

When someone hires an agent from Regal Real Estate they get not only an advocate, but a teacher.

Cyleste McClintock-Goodson, Debbie Ward-Terry and Tammy Storie have all lived and worked in Lakeland for decades, and the trio— whose boutique office is located in the heart of Lakeland, across from the library and a few steps away from Mr. Fish—are eager to share data and market trends with clients to help them make wise, informed decisions.

“I was a nurse for 30+ years and love serving people and helping them reach their goals,” Cyleste says. “Much of what a nurse does is educate, and I find that this is true with real estate.”

Tammy, a 20-year real estate veteran, said staying on top of the changes to the market and the profession are paramount.

“It is so important for me to keep up with all of the changes and updates that occur all the time so I can keep

my clients up to date and to be able to advise them properly,” she says.

Debbie is well cross-trained in the real estate profession, having managed four real estate offices over the years and coached and trained hundreds of agents. She says that clients of Regal Real Estate benefit not only from the trio’s collective wisdom, but have access to digital marketing tools and technology that give them a competitive advantage.

Cyleste says they let clients set the pace and they are “not aggressive” in their approach, but will always advocate for what a client wants.

“What most people need to feel a level of comfort is to know that they are heard and that you care,” Cyleste says.

The longtime Lakelander has a heart for active-duty military, veterans and first responders as her family has a deep military history. She has earned a VA Mortgage Specialist designation to help VA buyers navigate the sometimes confusing process.

"IT IS SO IMPORTANT FOR ME TO KEEP UP WITH ALL OF THE CHANGES AND UPDATES THAT OCCUR ALL THE TIME SO I CAN KEEP MY CLIENTS UP TO DATE AND TO BE ABLE TO ADVISE THEM PROPERLY"

What’s the difference between what being a real estate agent is really like and what you thought it was going to be like?

Cyleste : In many ways, it is exactly what I thought it would be like, only better! [As a nurse] I used to see patients in their home environment where they were most vulnerable. Now I take sensitive, personal information from clients and put them in a home or out of a home. Client success is the goal, and that makes me happy.

You could do it alone, but tapping into a professional’s

and potentially save you

(Debbie) Remain goal oriented. Prepare financially. Consult a professional. 1. 2. 3.

Save your money and pay down debt to be prepared to make strong offers. (Tammy)

Focus on the goal, not the details. (Cyleste)

DEBBIE WARD-TERRY

TAMMY STORIE CYLESTE MCCLINTOCKGOODSON

Jennifer Conner grew up in Lakeland and raised her children in the Swan City, providing her a distinct perspective on the housing market and a strong emotional connection to helping locals make some of the most important decisions of their lives.

“Some people have to make very emotional decisions, and that is tough. Others find it is like making any other business decision,” she says. “When our family sold our home and bought a new one about 10 years ago, it was something we wanted to do, but it was very emotional for me.”

Years ago, Jennifer worked in real estate appraisals, and then she worked for a custom home builder. She jokes she “loves the smell of a home under construction,” but ultimately she realized she wanted to be involved with people on a more personal level to make the greatest impact.

The Xcellence Realty veteran says she closely follows the trends and movements within real estate to ultimately do what’s best for each client, treating the process as if she was looking to buy or sell a home for her family.

“I consider myself an exceptional trouble shooter and negotiator,” Jennifer says. “You have to anticipate hurdles before they happen in order to be prepared. I take pride in educating my clients on the process and helping them understand each stage of a transaction.”

She is able to help clients navigate the often arduous process of buying or selling a home in part because of a pipeline she has cultivated to highly recommended local lenders, insurance companies, inspectors and contractors.

Once she equips clients with the latest and greatest information during their search she highly recommends they heavily weigh the pros and cons and “sleep on it” for a night to make the wisest decision for their future.

“I love listening to what people want and making it happen for them!” she says. “You have to have some stamina in this business, it is not as easy as many people think. If I make it look easy, then I have done my job.”

What’s the difference between what being a real estate agent is really like and what you thought it was going to be like?

I honestly don't remember what I thought being a realtor would be like—I just knew I wanted to do it. It was very challenging early on...I started in real estate as the housing market was crashing, but each year I found favor and was blessed with more business year after year.

You definitely have to find a balance between being an aggressive agent for your clients, listening, being compassionate and being able to adapt and work well with everyone involved in a transaction from beginning to end.

JENNIFER'S TOP TIPS FOR BUYERS IN TODAY’S MARKET

1.

2. 3.

Choose a reputable and experienced realtor.

Our goal is to keep the bumps in the road to a minimum...hopefully you don't even feel the bumps.

Start the conversation with your realtor and lender early.

We will educate you on how to get ready for buying or selling and get you in the right "starting position" to achieve your goals.

Be flexible!

Market conditions change, showings get canceled, you get short notice requests, inspection issues come up, changes happen. Understanding this will help you get through the process easier.

“I TAKE PRIDE IN EDUCATING MY CLIENTS ON THE PROCESS AND HELPING THEM UNDERSTAND EACH STAGE OF A TRANSACTION."

We know that knowledge is cultivated in the classroom, but tested in the real world. It’s why Florida Southern College has been named a leader in experiential learning year after year. And the reason our graduates achieve a 98% placement rate post-graduation.

Immersive, hands-on experiences such as internships and research equip students to lead, succeed, and make an impact in our community and across the globe.

Learn more at FLSouthern.edu

Every time The Lay Group sells a home, it’s a win not only for the buyer or seller, it’s a win for the community.

This real estate team—led by 20-year real estate veteran Jen Lay—sold nearly 100 homes last year, and every time a deal closed, 10 percent of the commissions went to Lay Legacy, a local non-profit dedicated to helping single parents buy their first home and funding local projects to enhance educational opportunities for youth.

“Community service is a core value. Supporting organizations like One More Child, Lakeland Volunteers in Medicine, United Way of Central Florida and Polk County School Board has strengthened my community ties,” says Lay, a Leadership Lakeland and Leadership Polk alum. “This dedication enhances my empathy and understanding when working with clients.”

Lay marries her love for people with confidence in her ability to negotiate, constantly analyze the market and provide sound wisdom for her clients

“I genuinely care about helping my clients achieve their goals, regardless of the financial outcome for me,” Lay says. “My only goal in this career—and in life—is to give everyone the best life possible. I live every day like it's the best day ever and believe you can overcome any challenge by being proactive and creative in your craft.”

The Kathleen High School graduate is an eXp Icon Agent and Certified Mentor.

“Over the years, I’ve built a respectable reputation as a straight shooter and this honesty and tenacity ensures my clients' best interests are always prioritized.”

What’s the difference between what being a real estate agent is really like and what you thought it was going to be like?

I thought being a real estate agent would involve writing contracts and showing houses, but it's much more about building relationships, understanding clients' needs, and constantly adapting to market changes. The emotional aspect of helping clients find their dream homes or sell cherished properties, all while helping generations of families, has been incredibly rewarding in ways I never expected.

JEN'S TOP TIPS FOR BUYERS IN

Interview several local agents. 1. 2. 3.

Finding the right real estate agent is crucial. Interview multiple agents to find someone with expertise in your desired area and who can guide you in this competitive market.

Get pre-approved.

Having a pre-approval letter from a lender strengthens your offer and demonstrates your seriousness as a buyer.

Be flexible!

Stay open-minded about property features and neighborhoods. Being flexible can increase your options and help you find the right home in a tight market.

“I GENUINELY CARE ABOUT HELPING MY CLIENTS ACHIEVE THEIR GOALS, REGARDLESS OF THE FINANCIAL OUTCOME FOR ME.”

AsPaige Wagner casts a vision for what a space could be to a potential buyer it becomes clear that buying and selling homes is not a science for her—rather it’s an art.

For the past 10 years, Paige Wagner Homes Realty has made a name for itself by providing high level customer service and expertise and a keen design eye that can rejuvenate a tired home listing or call out the potential of a home to a wide array of buyers.

Paige is naturally creative, as evidenced by producing the Lakeland documentary and art book “The People Who Live There” and her success in leading local home renovations.

“Each property is a canvas, with countless variables shaping its unique narrative,” she says. “For me, homes are more than structures; they're the embodiment of our community's spirit and a reflection of who we are.”

PWH Realty employs distinctive staging techniques and innovative marketing strategies to put homes at the top of potential buyers’ lists. It’s no surprise that this boutique brokerage nestled in the heart of Lakeland is revered for its knowledge and expertise related to historic homes.

At the end of the day, Wagner says it’s all about meeting the specific needs of each client.

Above all, we prioritize our clients. We understand the significance of this decision in their lives, and it's our unwavering commitment to put their needs first.

“Guided by a profound sense of responsibility, we navigate each step of the journey with integrity and empathy, ensuring that every individual we serve is guided from where they are to where they aspire to be,” she says.

What’s the difference between what being a real estate agent is really like and what you thought it was going to be like?

Being a real estate agent is less about beautiful homes and more about managing the diverse personalities of people. As a broker, my primary role is to facilitate understanding and agreement among people from different backgrounds and with varied real estate experiences, guiding them toward their shared goals. While the homes are indeed pretty and fun to walk through, I’ve learned that real estate is fundamentally about empathy, communication, and creative problem-solving. I also believed I'd still enjoy watching HGTV shows, but that quickly became a thing of the past!

PAIGE'S TOP TIPS FOR BUYERS IN TODAY’S MARKET

1.

Prioritize location.

Remember, you can renovate a house, but you can't relocate it. In today's market, placing value on location ensures long-term satisfaction with your investment.

2.

3.

Don't fear interest rates.

In a fluctuating market, don't let higher interest rates deter you. Rates can be adjusted later, but seizing opportunities in a lowerpriced market may not always be available to you.

Invest in inspections.

Whether purchasing a pre-owned home or new construction, never skip a thorough home inspection. This small investment can provide substantial returns by identifying potential issues and minimizing risks down the road.

“FOR ME, HOMES ARE MORE THAN STRUCTURES; THEY'RE THE EMBODIMENT OF OUR COMMUNITY'S SPIRIT AND A REFLECTION OF WHO WE ARE.”

Inthe fast paced world of real estate, Kristin Kellin is equipped for the fight and ready to utilize techniques and strategies she has developed throughout her life to help clients win every time.

Before going all in on real estate eight years ago, Kristin ran the family business, Champions Mixed Martial Arts, an experience she calls key to her sustained success buying and selling homes and managing rental properties as Team Leader of The Kellin Group.

She learned the ins and outs of selling at a micro-level, she became personally connected with countless Lakelanders who enjoy the sport and she developed the personal and professional characteristics she needs to excel as an agent.

“Being honest, having integrity, and being educated—I think that those are the three biggest things that you can ask for,” the University of South Florida alum says.

“Having integrity is absolutely the most important thing for me because that goes into every single deal that we do.”

Kristin points out there is so much false information and “propaganda” related to real estate, and she works tirelessly to combat it by studying the facts of the Central Florida market to equip her clients to navigate a complex and ever changing market.

“There are a lot of [agents] out there,” she says. “And I practice real estate like your doctor practices medicine. I pride myself on being educated on the market…and with decades of experience working with people, I have also developed a keen understanding of consumer needs.”

Early on in her career, Kristin had the opportunity to work with investors, which eventually led her to opening the rental and property management side of her businesses. The dual focus allows her to not only assist investors, but to help everyday people find ways to build long-term wealth.

“I never imagined all the possibilities when I first started, but I feel incredibly blessed to have embraced them and excel in my role,” she says.”

What’s the difference between what being a real estate agent is really like and what you thought it was going to be like?

When I was getting licensed, I didn't fully grasp how integral real estate is to everyday life. However, it quickly became clear, and I eagerly dove into it! I became obsessed with educating myself to fully understand the industry, and my passion for real estate has only grown since those early days. I love helping my clients understand concepts like equity and leverage, and showing them how they can build generational wealth for their families.

"I PRACTICE REAL ESTATE LIKE YOUR DOCTOR PRACTICES MEDICINE. I PRIDE MYSELF ON BEING EDUCATED ON THE MARKET."

Hire the right agent! 1. 2. 3.

Find the person you can trust fully with helping you make some of life's biggest decisions. Look for experience, authenticity and a passion for the job at hand.

There are no stupid questions, ask them all!

I love to answer questions because it helps me see where a buyer or seller is at and provides the opportunity to be honest and give them more confidence in the process.

Stay informed; don't fall for propaganda. There's a lot of misinformation out there.

Do your homework and rely on facts and current data to guide your decision making.

Ifknowledge is power, then clients of Jeri Thom and Jody Ciavardone of Premier Realty Network should feel fully qualified to buy or sell a home.

Jeri, a 26-year real estate veteran, is a straight shooter who welcomes wearing the many hats demanded in the profession because every lesson and piece of information she has can be an asset to a buyer or seller.

“One thing I always stress to buyers is not to be blinded by the dolled-up home in a bad location because location is the one thing you cannot renovate or redecorate,” she says. “And with sellers, I help them understand that often a small investment in prepping the home will pay big dividends and reduce the stress of having their home on the market.”

Jody emphasizes the importance of building a deep personal connection with clients so she can truly work with them and for them. She said it’s ideal for a first meeting with a client to be in-person, and right off the bat she creates an expectation of how communication will take place.

“I love my craft and dedicate myself to every detail of every transaction, and my clientele believe in the expertise I provide,” she says.

At Premier Realty Network each agent is responsible for understanding the complete transaction process, meaning they work together to be able to answer all of their client’s questions in a quick and expert fashion.

“Customers are trusting you with one of the most important purchases or sales in their life, so it’s our job to be well versed in our craft,” Jody says.

What’s the difference between what being a real estate agent is really like and what you thought it was going to be like?

Jody: At PRN this is something we talk about all the time in our office! Often the public has no true understanding of how a real estate professional works or receives compensation. Successful agents work tirelessly to provide exceptional service and value for the compensation we receive. The typical real estate transaction has countless “little” things that require monitoring and agent involvement allowing our clients to attend to the business of their family and careers.

“CUSTOMERS ARE TRUSTING YOU WITH ONE OF THE MOST IMPORTANT PURCHASES OR SALES IN THEIR LIFE, SO IT’S OUR JOB TO BE WELL VERSED IN OUR CRAFT."

Older homes can be charming but understand that such homes in the more established areas often come with challenges related to insurability. Roof age is now a major issue for buyers due to the insurance industry’s efforts to curtail fraud. (Jeri)

Buyers, be realistic. Know your credit. Age matters. 1. 2. 3.

Having stellar credit is imperative in order to avoid any extra cost associated with a purchase. (Jody)

The industry is about to undergo a major shift, so now, more than ever, it is important for buyers to be realistic about their criteria for a home as it relates to their needs and wants. (Jeri)

Spend five minutes with Yolanda Floyd and you’ll likely be sold. Not necessarily on a house she is showing you or her vision for staging a home you’re trying to sell, but you’ll be sold that the team lead for The Flourish Group at PWH Realty has what it takes to make any deal happen and work through any adversity you might encounter.

A proud Mexican-American and Bartow High graduate, Floyd is a mother to five children who leans on her firm faith in God and her own testimony of overcoming to see each client as a person with a story, not just a means to a transaction.

“Just watching my parents work for us as hard as they did...we used to pick fruits and would travel from Michigan to Florida as migrants,” she recalls. “So I just feel like I adapt well in any situation for sure.”

Her journey to real estate started in early 2020 primarily out of necessity. She and her husband, Frankie, had just resigned from the church they planted, the pandemic lockdown had just started, she was pregnant with the couple’s daughter—and suddenly they were trying to figure out how to live on one part-time income.

Yolanda was selling health and beauty products as a consultant, and Frankie—who had past experience in the mortgage industry more than a decade earlier—said: “You sell hundreds of lipsticks, why can’t you sell a house?”

Yolanda didn’t have the confidence she would be able to make the jump, but with the help of her husband’s support, her kids cheering her on and the dear friendships they developed at a new church home, Grace City, she earned her real estate license at the end of 2020. In 2021, as a first year agent, she closed 24 deals, more than five times the national average for a rookie.

“As we were in the process of healing, Frankie and I wrote down on a marker board the number we want to make and this is what we want to give to the church, and God exceeded the number… and it’s a reminder to other people and can inspire them that God sees them.”

When it comes to seeing people who are ready to buy or sell a home, flexibility is one thing

Yolanda is very intentional about. As a mother to four sons and a daughter she is always managing a calendar chalked full with sports, school activities and church functions.

“I think if you're not flexible in real estate, you're not gonna be a good agent,” she says. “People need to know that if they can be available at 7 o’clock, then you have to find a way for someone to be there.”

Yolanda considers herself a specialist of sorts for Bartow real estate, but she buys and sells across Central Florida, including commercial properties.

She credits her team at The Flourish Group— including her transaction coordinator, and sister, Joanna Angeles—for being an amazing group of collaborators whose sole focus is intently listening to clients to help make their dreams come true.

“I always want to find a way for them to get what they want as much as possible, while being honest and realistic throughout the process,” she says.

What’s the difference between what being a real estate agent is really like and what you thought it was going to be like?

I would say it is a lot like ministry. I know I give God the credit a lot, but it's because He deserves it; my story is that even though we lost everything and thought I would never be able to do ministry, this is a lot like ministry, taking care of my clients. I think that's what really surprised me is I'm not just selling houses, I actually am making a difference in someone's life.

YOLANDA'S TOP TIPS FOR BUYERS IN TODAY’S MARKET

Have faith. 1. 2. 3.

Know that God is ultimately in control of the entire process. There will be challenges along the way, but there is nothing that He cannot overcome.

Seek wisdom.

Choose an experienced and insightful team who will lead you not only into what to do, but how to do it, and most importantly, why to do it.

Find someone you trust.

Find an agent you can trust wholeheartedly. I would never advise a client to make a decision that I wouldn't advise my own mother or sister to make. I have turned away deals that I could tell clients might one day regret.

"I ALWAYS WANT TO FIND A WAY FOR MY CLIENTS TO GET WHAT THEY WANT AS MUCH AS POSSIBLE, WHILE BEING HONEST AND REALISTIC..."

Forgive Jordan Prais if he says a deal appears to be a “slam dunk” or if he uses a shot clock analogy to describe how a client has limited time to put in an offer on a hotly contested property.

The 6-foot-7 Lakeland High School graduate and St. Leo University’s men’s basketball Hall of Fame inductee played professional basketball in France —and he loves to share his game plan to help people buy and sell homes through 54 Realty.

He said sports taught him two key principles that he applies every day in real estate.

“First is to be competitive: I strive to get my clients the best deal possible and try to help as many families as I can with their real estate goals,” he says. “Second, nothing is permanent: you might go out one game and score 30 points and the next week you can't buy a basket. Markets are like games; they go up and down, but if you're using the correct principles you will always be able to find success as long as you stay in the market.”

He illustrates that principle by noting that if someone bought a home in 2006 they would have been upside down by 2008, but if they still owned that same home today it would likely be worth at least double the amount they purchased it for.

Prais’s competitive nature comes in handy when he’s negotiating deals for clients—an art he believes has been somewhat lost.

“I have strived to get better at negotiating each year of my career. I believe when you’re hiring an agent, the biggest thing they can do for you is get you the best deal possible, whether you are on the buying or selling side.”

The devoted husband and father of two attended college in Tampa Bay, and prides himself on having a deep knowledge of the Central Florida real estate market.

What’s the difference between what being a real estate agent is really like and what you thought it was going to be like?

I was so young when I started I really didn't even have any expectations. I thought it was just an interesting career that had a competitive aspect like sports.

If it didn't work out I could use my college degree to fall back or go back to playing professional basketball again. When I started at 24 years old I had never been in the real estate market as even a buyer.

JORDAN'S TOP TIPS FOR BUYERS IN TODAY’S MARKET

1.

2.

Focus on the payment, not the rate.

Rates aren't great right now, but with a fixed mortgage your payments won't change significantly until you refinance into a lower rate.

Be selfish.

Find the home that works and checks your boxes and needs for yourself and your family. Don't compromise because you're tired of looking.

3.

Take advantage of the slower market.

Let’s negotiate hard while we still can. This market will change—don't miss the opportunity that is here now.

R.framed by a magnificent oak tree that brings nature right to the windows.”

R. Nickson Interiors creates elevated spaces through intentional design.

The team’s goal was to create distinct zones within the room to maximize its functionality and appeal. Swivel seating allows for relaxed spectating and easy conversation. The custom bar, featuring black quartzite countertops that exude sophistication, is a centerpiece flanked with amenities galore.

There is also a nook—perfect for lounging and watching TV—a custom walnut bridge table created by Lakelander Robert Berganza, a pinball machine and poker table.

The renovation also included a stylish powder bath and an upgrade to the outdoor porch area.

NICOLE ROE INTERIOR

The second zone is the custom bar area, a true centerpiece featuring black quartzite countertops that exude sophistication. We selected a stunning geometric and metallic wallpaper to add depth and interest, while open shelving keeps the space feeling airy. The pill-shaped island serves as a gathering point, complete with two wine fridges and a full-size fridge to keep everything from craft beer to chilled glasses within arm's reach.

We added a stylish powder bath to the space. The faux shagreen floating vanity and black corkinspired wallpaper bring a touch of modern elegance, while the triangular marble flooring adds a unique geometric flair.

“It’s a space that balances luxury with a playful spirit, designed to be enjoyed by the client and his loved ones for years to come,” Roe says.

R. Nickson Interiors offers customized project consultations to kickstart your journey.

BOOK A CONSULTATION

R. Nickson Interiors

863-450-4916 rnicksoninteriors.com

Vintage EclecticPROJECT

We knew we wanted to open up the area by knocking down the pony wall. This was a beautiful way to create a sense of openness and flow that draws people into your home by removing this barrier.

he motto of the Rejuvenation Home team is “Take care of your space, so your space can take care of you.”

One recent client hired the experienced professionals of the Central Florida interior design firm so their space could take care of not only their family of six (including two dogs) but could also be an inviting escape for friends and family.

Rejuvenation Home updated the dining area, main living space, entry, hallway and powder bath for this vintage eclectic project.

Donyea Tollie, owner and designer, said she worked hard to convince the family to go with hued blue walls instead of a seemingly “safer” off-white option they were initially considering. The end result was exactly what Tollie was hoping for.

“If you ask the client, she now feels calm every time she walks into her home,” Tollie says.

Another big aspect of the project was incorporating furniture that said: “Come. Stay a while. Take a moment to breathe.”

“My goal was to create a place where they can come home and make themselves whole again, after shedding so much of themselves with work and the kids' extracurricular activities,” Tollie says.

Every space the team tackles is different—in part because of the materials and inspiration of the home owners, but also because Rejuvenation Home works tirelessly to infuse the client’s personalities into the final product.

DONYEA TOL L IE INTERIOR DES I G N RE before

We love to do a high-low mix of furniture and accents when styling. We paired the Woodbridge French style oval dining table with the Hooker host chairs and the designer style velvet side chairs. The side chairs create the perfect style juxtaposition to create the necessary friction needed for this eclectic combination.

Always add life with real or faux florals and foliage. This pink rose bouquet was provided by the ladies over at Sara's Flower Fashions in Bartow.

We like to repeat design motifs in a space to create cohesion. These handles on the bar mimic the shape of the coffee table and also add some necessary texture.

Each piece is curated with our clients' personalities in mind.

Take care of your space, so your space can take care of you! BOOK A CONSULTATION Rejuvenation Home Studio LLC www.rejuvenationhomestudio.com

omebuilding is an art form. Before we had modern conveniences—preset floor plans, finished blueprints, and even power tools—so much skilled labor and niche knowledge was required to create craftsman homes.

It’s the reason you get a feeling you can’t put your finger on when you watch an old movie, dust off an antique book, or pour a glass of aged wine. There’s a sense of intention and charm that’s hard to come by in modern life. It’s that feeling that enamored Patrick Duggan and inspired him to renovate historic homes, like the 102-year old estate at 426 Palmola Street along Lake Hollingsworth in Lakeland.

Patrick moved to Lakeland 25 years ago, after he’d spent the first part of his career renovating historic homes in one of the best cities to do it: Charleston, South Carolina. He continued his renovation work across central Florida, forming construction and renovation company D.C.R. Tampa with his business partner, Victor Nissim. Alongside a team of skilled craftsmen and remodeling contractors, D.C.R. prioritizes function and style when reimagining how a home can serve its residents.

The antebellum homes of Charleston were a masterclass in preservation for Patrick.

“Restoring and renovating historic homes is about preserving what you already have to create something new and beautiful, without altering its historic value and main features,” he says, emphasizing that there are always unknowns throughout the renovation process.

The 102-year estate at 426 Palmola St. has a long and storied history, as well as priceless view of Lake Hollingsworth.

Photo courtesy of LAKELAND PUBLIC LIBRARY

WRITTEN BY JENNA MACFARLANE

PHOTOS BY JON SIERRA

DESIGN BY NOELLE GARDINER

"Restoring and renovating historic homes is about preserving what you already have to create something new and beautiful..."

Renovating historic homes is all about quality, time, and putting in the effort to restore life into a home that’s already seen so much of it.

When Victor purchased 426 Palmola on Lake Hollingsworth in 2020 through his development company GSN Equities, he and Patrick were ready for unknowns—and there were plenty. Supply chain delays from the pandemic slowed down the renovation process significantly. Palmola’s floor-to-ceiling windows on the second floor took nearly a year to deliver—but Patrick believed the wait was worth it. And he was right.

Like comparing fast food to fine dining, you usually can’t have speed and quality at the same time. You have to pick one. The same is true for architecture and interior design. Renovating historic homes is all about quality, time, and putting in the effort to restore life into a home that’s already seen so much of it.

426 Palmola has hosted an impressive roster of former homeowners. After its construction in the 1920s, it changed hands between multiple owners and loan offices until it was bought by Albert Lodwick when he moved to Lakeland. Lodwick moved here in 1941 to establish a civilian flight training school, the Lodwick School of Aeronautics (AKA, Tigertown). It was contracted to the U.S. War Department to train pilots for service in World War II.

While Lodwick lived at Palmola, he was a consultant to the War Department. He was sent on secret missions to theaters of war across Europe, North Africa, and Asia—presumably to study the combat readiness and success of American air power at war.

The now updated modern space was once home to Albert Lodwick, an influential figure in the aviation industry up until the 1960s. In the photo below, he is in the Oval Office with President Franklin D. Roosevelt.

Photo courtesy of LAKELAND PUBLIC LIBRARY

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When he wasn’t abroad, Lodwick hosted parties, entertained guests, and enjoyed living on the lake.

Historical records show that he and his close friend, Hank Green—Major League Baseball legend and Hall of Famer—and Green’s wife, Caral Gimbel of Gimbels Department Store, watched fireworks with the Lodwicks at the Lake Mirror Promenade in 1946.

Lodwick lived in the home until 1955 along with his four dogs. Since then, the Palmola home has welcomed, hosted, and celebrated guests for decades—and D.C.R. Tampa's team has ensured that tradition can continue for another century. That’s what motivates Patrick to keep restoring and preserving homes like Palmola.

“I believe renovating historic homes preserves the fabric of society,” he says. “When you have a town that has beautiful buildings, restoring them preserves its families, history, and past, too.”

Many of Palmola’s original historic features remain in the home that was sold to its current owner by The Kellin Group of Keller Williams Realty; it's just been made a bit more spacious to accommodate beautiful living and family rooms and magnificent spaces to entertain guests. The 6,500+ square foot home boasts six bedrooms and

The original curvature of one of the main entertaining areas is a distinctive feature of the home.

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five bathrooms, and the two car garage includes a guest living suite. The newly installed in-ground pool is just a stone’s throw away from the shores of Lake Hollingsworth, and the .43 acre lot features a mix of gorgeous surfaces and pristine landscaping to tie it all together.

Patrick credits the artistry and detailed work of his team for the home’s tasteful interior design, and the support from the City of Lakeland’s building department as foundational to its renovation.

Patrick is proud to renovate old homes in the city he calls home. “It’s fulfilling and honest work,” he says, continuously crediting his team for their commitment to beauty and restoration. And the team isn't slowing down. Along with many other projects in Tampa and Central Florida, Patrick and Victor will soon be taking on their next local lakeside project: creating an entirely new 2nd floor addition overlooking Lake Hollingsworth with a renovation of the home at 14 Lake Hollingsworth Blvd. Just as with the home at 426 Palmola St., 14 Lake Hollingsworth Blvd will be listed by Kristin Kellin with The Kellin Group out of Keller Williams Realty Smart.

Tucked away before an unadulterated lakefront view, this new project on Lake Hollingsworth will be another exercise in patience and artistry. Luckily for Lakeland, preserving beautiful things is worth the wait.

Bank president and real estate developer Columbus W. Deen built this magni cent home at the corner of Success Avenue and McDonald Street, now Frank Lloyd Wright Way, in 1912 for the then princely sum of $15,000. It was sold after Deen’s death in 1927 and brie y served as a private hospital and sanitarium in the mid-1930’s. It was deeded to Florida Southern College in 1940. e college used the building as a dormitory and fraternity house. e college sold the house in 1994 and it is currently being restored. It is one of the nest examples of “prairie architecture” in Lakeland.

Courtesy of the Lakeland Public Library

417 Frank Lloyd Wright Way

1984

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